The Marketing Book Podcast
The Marketing Book podcast helps business owners and marketers keep up with the smartest thinking in the quickly changing field of modern marketing. Each episode interviews authors and marketers to give you actionable marketing insights, tips, tactics and resources to help grow your business.
252 Loserthink by Scott AdamsNov 8, 2019 01:05:33
Loserthink: How Untrained Brains Are Ruining America by Scott Adams
From the creator of Dilbert and author of Win Bigly, a guide to spotting and avoiding loserthink: sneaky mental habits trapping victims in their own bubbles of reality.
If you've been on social media lately, or turned on your TV, you may have noticed a lot of dumb ideas floating around.
"We know when history will repeat and when it won't."
"We can tell the difference between evidence and coincidences."
"The simplest explanation is usually true."
Wrong, wrong, and dangerous!
If we're not careful, loserthink would have us believe that every Trump supporter is a bigoted racist, addicts should be responsible for fixing the opioid epidemic, and that your relationship fell apart simply because you chewed with your mouth open.
Even the smartest people can slip into loserthink's seductive grasp. This book will teach you how to spot and avoid it--and will give you scripts to respond when hollow arguments are being brandished against you, whether by well-intentioned friends, strangers on the internet, or political pundits. You'll also learn how to spot the underlying causes of loserthink, like the inability to get ego out of your decisions, thinking with words instead of reasons, failing to imagine alternative explanations, and making too much of coincidences.
Your bubble of reality doesn't have to be a prison. This book will show you how to break free--and, what's more, to be among the most perceptive and respected thinkers in every conversation.
251 3 Big Ideas from 250 Books For Every MarketerNov 1, 2019 42:54
3 Big Ideas from 250 Books For Every Marketer
In celebration of the first 250 episodes of The Marketing Book Podcast, for this week's episode, I am presenting the audio from a presentation I made recently to the American Marketing Association Chapter in Birmingham, Alabama: "3 Big Ideas From 250 Marketing & Sales Books Every Marketer Needs to Know.”
250 Mean People Suck by Michael BrennerOct 25, 2019 01:03:14
Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life by Michael Brenner
Are you happy? Like your job? Most people report low engagement and enthusiasm in their careers. And point their finger at a negative work culture, a mean boss… co-worker… or customer. Mean people suck.
Some leaders believe that they need to be mean in order to be effective. Their lack of compassion creates negative relationships that lowers performance and profits!
Michael Brenner’s Mean People Suck uses real-life experience and proven research to show why instead of blaming others, we can look inside ourselves, and learn how to use empathy to defeat “mean” in every situation. This insightful guide shows leaders, and employees how more emotional communication increases profits and enhances lives. You’ll learn:Why employees are unhappy and the power of empathy to turn things around. How organizational charts disengage employees by neglecting the human element. Why empathy seems counter-intuitive to success. The secrets to a happy, meaningful and impactful career.
If you’re ready to enjoy a more gratifying professional and personal life, this book’s stories and proven tips will help get you there – even if Mean People Suck.
249 Get the Meeting! by Stu HeineckeOct 18, 2019 01:14:41
Get the Meeting!: An Illustrative Contact Marketing Playbook by Stu Heinecke
What’s the one critical networking skill that can make or break your career?
Your ability to Get the Meeting!
Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke’s innovative concept of Contact Marketing—using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent—has helped professionals around the world open more doors in their careers and reach new heights of success.
Now, in Get the Meeting!, Heinecke, author of the groundbreaking How to Get a Meeting with Anyone, shares the latest tips, tools, and tactics to help readers break through to their top accounts in the most effective ways possible. With more than 60 fully illustrated case studies and tactical examples, this new book takes you inside successful contact marketing campaigns—from strategy, through execution, to results—and forecasts the contact marketing campaigns of the future based on cutting-edge technology. Full-color photography and in-depth interviews with the campaigns’ designers provide unparalleled insight into how to get those critical conversations that can change your life. Plus, step-by-step how-to sections help you get started creating your own contact marketing campaigns.
From Hollywood to the search for Amazon’s HQ2, from a surprising new Contact Marketing model, to “Pocket Campaigns,” which could replace traditional business cards, and persistence elements that run throughout a sales cycle, and from LinkedIn to virtual reality, Get the Meeting! will spark your imagination and give you the tools you need to get the meetings—and life-changing results—you always wanted.
248 StrategyMan vs the Anti-Strategy Squad by Rich HorwathOct 11, 2019 01:04:29
StrategyMan vs. the Anti-Strategy Squad: Using Strategic Thinking to Defeat Bad Strategy and Save Your Plan by Rich Horwath
MEDAL WINNER: AXIOM BUSINESS BOOK AWARDS
From the New York Times bestselling author on strategy
All over the world, strategies are dying. Thousands of businesses face bankruptcy. People's jobs are at stake. But what is the nefarious force killing them off? And who can save them?
Technobody - maker of wearable technologies - is under attack. Its strategic plan is slowly being killed by the top strategy villains every company faces: bad meetings (Meeting Menace), fire drills (Fire Driller), silos (Silo-Clops), too many priorities (Dr. Yes), and many others. They are members of the Anti-Strategy Squad (A.S.S.), a gang whose mission is to cause mass strategycide and global bankruption. But Technobody will not fail without a fight. Led by its fearless managers and three superheroes StrategyMan, Innovatara, and Purposeidon it will summon all of its strategic thinking powers to wage one final war against bad strategy and save its plan.
New research shows that the No. 1 most important leadership capability for executives is strategic thinking. Yet, only 3 out of every 10 people are strategic. With the leading cause of business failure being bad strategy, it's critical that you and your team are equipped with the knowledge, skills, and tools to think strategically. In StrategyMan vs. the Anti-Strategy Squad, you'll learn how to:
- Develop a common language for strategy
- Create a shared understanding of strategy
- Design a practical toolkit for strategy
- Think strategically on a daily basis
- Infuse innovation into your strategies
- Facilitate strategy conversations
- Lead strategic meetings
- Set clear strategic direction
- Profitably grow your business
-Create competitive advantage
In today's ultracompetitive market, it's be strategic . . . or be gone.
247 Hello, My Name is Awesome by Alexandra WatkinsOct 4, 2019 57:33
Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
246 The Invisible Brand by William AmmermanSep 27, 2019 01:06:56
The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning by William Ammerman
245 Marketing to the Entitled Consumer by Dave FranklandSep 20, 2019 01:02:51
Marketing to the Entitled Consumer by Dave Frankland
TODAY'S CONSUMERS WANT EVERYTHING. YOU SHOULD GIVE IT TO THEM.
Marketers face a paradox. Consumers expect your brand to know everything about them-who they are, what they want, and why-and to deliver it at the exact moment they need it. But ad saturation and inbox clutter make them resent everything marketers do. In this environment, traditional approaches just won't cut it. Marketing to these entitled consumers demands a new strategy: consumer-first marketing. And this book, featuring a foreword by NFL Hall of Famer Steve Young, is the first to lay out how to do it.
Based on focus groups and surveys with 7,000 consumers, combined with the authors' experience with hundreds of brands, Marketing to the Entitled Consumer shows you everything you need to apply consumer-first marketing in your organization. You'll learn which data to collect-from purchase histories to pollen counts-and how to deploy it consistently across online, mobile, and real-world channels. You'll see how to build consumer connections that cut through the clutter with the three Rs: reciprocal value, relevance, and respectful empathy. You'll even get a roadmap on how to win over your fellow marketers and the rest of your company.
Read the book that the legendary marketing thinker Don Peppers called "a warning shot across the bow of traditional marketing." Then get to work. Your entitled consumers are ready for a new approach...are you?
244 Indistractable by Nir EyalSep 13, 2019 56:31
Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal
You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you’re about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold.
What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused and overcome distractions? What if you had the power to become “indistractable?”
International bestselling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, wrote Silicon Valley’s handbook for making technology habit-forming. Five years after publishing Hooked, Eyal reveals distraction’s Achilles’ heel in his groundbreaking new book.
In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more.
Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.
Inside, Eyal overturns conventional wisdom and reveals:Why distraction at work is a symptom of a dysfunctional company culture—and how to fix it What really drives human behavior and why “time management is pain management” Why your relationships (and your sex life) depend on you becoming indistractable How to raise indistractable children in an increasingly distracting world
Empowering and optimistic, Indistractable provides practical, novel techniques to control your time and attention—helping you live the life you really want.
243 The Innovation Mandate by Nicholas WebbSep 6, 2019 01:05:26
The Innovation Mandate: The Growth Secrets of the Best Organizations in the World by Nicholas Webb
In this constantly shifting world, companies must innovate if they want to survive. In clear language, The Innovation Mandate shows leaders a step-by-step process to continually generate great ideas, implement them, and maximize their value to benefit both customers and investors.
In today’s ultra competitive marketplace, the difference between success and failure is innovation. From small entrepreneurial startups to global Fortune 500 companies, innovation—the steady flow of new ideas—drives sustained success. It allows a company to:Introduce new products and services Effectively connect with customers Sharpen the supply chain Efficiently manage finances Hire and retain the best people
Without a steady stream of new ideas, even the best company will slow down, atrophy, lose market share, hemorrhage customers, and eventually close or be sold.
The Innovation Mandate offers a clear and straightforward pathway to profitable innovation. It demystifies the concept, making it easy to understand, implement, and measure. The book centers around three simple concepts:Innovation generates profits; Innovation, in the form of new, profitable ideas, can come from anywhere Identifying, harnessing, evaluating, and implementing these new ideas cannot be left to chance
Additionally, the book offers a five-point checklist to ensure your company is innovation ready.
242 The Science of Customer Connections by Jim KarrhAug 30, 2019 59:18
The Science of Customer Connections: Manage Your Message to Grow Your Business by Jim Karrh
Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers.
The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connections, Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business.
With clear language and a sense of humor, Karrh guides readers step by step to create:A message that is memorable, interesting to buyers, and built to share A growing set of messengers who include your story in their everyday conversations Management habits that build consistency and scale
Readers will be equipped to engage customers and employees, build trustworthiness, and grow profitably―without necessarily having to change their business model, offerings, pricing, distribution, or people. Instead, they can quickly elevate the way that everyone close to the business talks about it, consistently resulting in stronger cross-selling and upselling of additional products and services, higher customer satisfaction, and more consistent employee engagement.
Inspirational real-world examples are presented from entrepreneurs and career changers, growth companies, and large global organizations.
241 Growth IQ by Tiffani BovaAug 23, 2019 01:04:04
Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business by Tiffani Bova
A WALL STREET JOURNAL BESTSELLER
Do you know the best way to drive your company's growth? If not, it's time to boost your Growth IQ.
Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just ten simple--but easily misunderstood--paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context.
Tiffani Bova travels around the world helping companies solve their most vexing problem: how to keep growing in the face of stiff competition and a fast-changing business environment. Whether she's presenting to a Fortune 500 board of directors or brainstorming over coffee with a startup founder, Bova cuts through the clutter and confusion that surround growth.
Now, she draws on her decades of experience and more than thirty fascinating, in-depth business stories to demonstrate the opportunities--and pitfalls--of each of the ten growth paths, how they work together, and how they apply to business today. You'll see how, for instance:
* Red Bull broke Coca-Cola and PepsiCo's stranglehold on the soft drink market by taking the Customer Base Penetration path to establish a foothold with adventure sports junkies and expand into the mainstream.
* Marvel transformed itself from a struggling comic book publisher into a global entertainment behemoth by using a Customer and Product Diversification strategy and shifting their focus from comic books to comic book characters in movies.
* Starbucks suffered a brand crisis when they overwhelmed their customers with a Product Expansion strategy, and brought back CEO Howard Schultz to course-correct by returning to the Customer Experience path.
Through Bova's insightful analyses of these and many other case studies, you'll see why it can be a mistake to imitate strategies that worked for your competitors, or rely on strategies that worked for you in the past. To grow your company with confidence, you first need to grow your Growth IQ.
240 Flip the Script by Oren KlaffAug 16, 2019 01:05:58
Flip the Script: Getting People to Think Your Idea Is Their Idea by Oren Klaff
THE BESTSELLING AUTHOR OF PITCH ANYTHING IS BACK TO FLIP YOUR ENTIRE APPROACH TO PERSUASION.
Is there anything worse than a high-pressure salesperson pushing you to say "yes" (then sign on the dotted line) before you're ready?
If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist.
What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you.
That's why Oren is throwing out the old playbook on persuasion. Instead, he'll show you a new approach that works on this simple insight: Everyone trusts their own ideas. If, rather than pushing your idea on your buyer, you can guide them to discover it on their own, they'll believe it, trust it, and get excited about it. Then they'll buy in and feel good about the chance to work with you.
That might sound easier said than done, but Oren has taught thousands of people how to do it with a series of simple steps that anyone can follow in any situation.
And as you'll see in this book, Oren has been in a lot of different situations.
He'll show you how he got a billionaire to take him seriously, how he got a venture capital firm to cough up capital, and how he made a skeptical Swiss banker see him as an expert in banking. He'll even show you how to become so compelling that buyers are even more attracted to you than to your product.
These days, it's not enough to make a great pitch.
To get attention, create trust, and close the deal, you need to flip the script.
239 Rehumanize Your Business by Ethan BeuteAug 9, 2019 58:56
Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience by Ethan Beute and Stephen Pacinelli
Accelerate sales and improve customer experience
Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame.
Rehumanize Your Business explains how to dramatically improve relationships and results with your customers, prospects, employees, and recruits by adding personal videos to emails, text messages, and social messages. It explains the what, why, and how behind this new movement toward simple, authentic videos—and when to replace some of your plain, typed-out communication with webcam and smartphone recordings.
• Restore face-to-face communication for clarity and connection
• Add a personal, human touch to your emails and other messages
• Meet people who’ve sent thousands of videos
• Learn to implement your own video habit in an easy, time-saving way
• Boost your replies, appointments, conversion, referrals, and results dramatically
If you’re ready to influence, teach, sell, or serve in a more personal way, Rehumanize Your Business is your guide.
238 Nincompoopery by John BrandtAug 2, 2019 01:04:31
Nincompoopery: Why Your Customers Hate You--and How to Fix It by John Brandt
Find and kill the corporate stupidity that drives customers crazy. CEO and award-winning business writer John R. Brandt offers concrete examples of how any organization--large or small, and regardless of industry--can innovate in ways that delight customers and attract top-level talent.
Nincompoopery--terrible customer service, idiotic business processes, and soul-crushing management practices--surrounds all of us. We lose time, patience, and profits as stuck-in-the-past organizations actively prevent us (and our customers) from getting the value we (and they) deserve.
Can’t anybody change this? CEO and award-winning business writer John R. Brandt says we can. In Nincompoopery: Why Your Customers Hate You--And How to Fix It, he leverages research across thousands of companies to show leaders how to find and kill the corporate stupidity that drives customers crazy. More importantly, he offers concrete examples of how any organization--large or small, and regardless of industry--can innovate in ways that delight customers and attract top-level talent.
Brandt has worked with hundreds of companies to help them outwit competitors, and in the blunt (and funny) Nincompoopery, he shares his unique blueprint for success. It usually starts by asking a simple question or two, such asWhy should our customers have to rekey their data multiple times to make a single purchase? Why are there four levels of approval just to order basic supplies? Why can’t we get qualified candidates for open positions, or provide new employees with decent training? In short: How did we become such nincompoops? And when will we stop?
Nincompoopery offers leaders the answers they need--and the profits they crave--with a scoop of humor on the side. Enjoy!
237 FRICTION by Roger DooleyJul 26, 2019 01:01:05
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage by Roger Dooley
https://www.salesartillery.com/marketing-book-podcast/friction-roger-dooleyIn 2016, $4.6 trillion of merchandise was left in abandoned e-commerce shopping carts. Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy. Red tape and over-complicated licenses have contributed to China’s GDP exceeding India’s by $82 trillion over the span of just three decades. If you’re a business leader, these statistics should give you nightmares. According to science-based marketing and business expert Roger Dooley, they illustrate the real and growing threat of “friction,” which he defines as the unnecessary expenditure of time, effort, or money in performing a task. In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In this groundbreaking guide, Dooley helps you spot the inevitable points of friction in your organization, and he provides the tools and insight you need to eliminate them. By truly understanding the impact friction can have, you’ll be able to establish positive habits and eliminate negative ones―all with the end result of building a company that’s the envy of your industry. Friction takes you step-by-step through the process of: •Empowering frank conversations •Guiding individual and team behaviors •Getting ahead of friction •Optimizing the customer experience •Building a frictionless corporate culture Combining scientific research with real-life examples of leaders who have conquered business friction, Dooley teaches you how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change. If you’re in a leadership position, now is the time to declare war on friction―before your competitors do. Stamp out ridiculous rules, pointless procedures, and meaningless meetings. Become a relentless advocate for the customer and for minimizing customer effort. Lubricate every point of friction and make your company run like a well-oiled machine. Friction provides the know-how you need to lead your company to industry dominance.
236 From Impossible to Inevitable 2nd Edition by Aaron RossJul 19, 2019 01:05:21
From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue 2nd Edition by Aaron Ross and Jason Lemkin
Break your revenue records with Silicon Valley’s “growth bible”
“This book makes very clear how to get to hyper-growth and the work needed to actually get there”
Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth.
From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign—aka Adobe Document Services (which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records.Pinpoint why you aren’t growing faster Understand what it takes to get to hypergrowth Nail a niche (the #1 missing growth ingredient) What every revenue leader needs to know about building a scalable sales team
There’s no time like the present to surpass plateaus and get off of the up-and-down revenue rollercoaster. Find out how now!
235 Leadership in Focus by Vern OakleyJul 12, 2019 43:01
Leadership in Focus: Bringing Out Your Best on Camera by Vern Oakley
If a message feels important enough for video, it's likely because you want to move the audience to action potential investors to take a stake in your company, current employees to embrace a new initiative, prospective employees to bring their talents to your organization.
Your video can help you inspire your tribe the people you want to influence to take action. But if you want them to do more than listen, your audience needs to feel an authentic connection with you.
Veteran filmmaker Vern Oakley offers strategies that can help you relax and be their best, authentic self in front of the camera. The return on investment will be a stronger connection to those you want to reach; heightened respect, prestige, and interest in their organization; a stronger brand; and a longer-lasting legacy.
Leadership in Focus is a comprehensive, entertaining guide for leaders who realize that it's not just what you say on camera that's important it's how you say it. Whether a CEO, middle manager, or budding entrepreneur making YouTube videos to influence their tribe, this book will help them rally others around a message.
234 Fire Them Now by Phillip StuttsJul 5, 2019 01:02:33
Fire Them Now: The 7 Lies Digital Marketers Sell...And the Truth about Political Strategies that Help Businesses Win by Phillip Stutts
Your digital marketing firm is failing your business, not delivering on the kind of passion, commitment, and innovation they promised. To ensure that you're getting the best, you need to know how to demand better--by learning from the incredible strategies of the fast-paced arena of political marketing.
In Fire Them Now, Phillip Stutts illuminates common failures within the digital marketing industry and explores the strategies and tactics used in politics that win for businesses. He examines why political marketers are producing some of the most successful marketing in the game--working with limited budgets and tight deadlines while demonstrating unwavering work ethic, adaptability, and proactivity.
This eye-opening guide offers a new pathway for businesses to succeed in an ever-changing economy, providing the tools you'll need to challenge your current digital marketing agency. And if they can't deliver the win, Fire Them Now!
233 The Art and Skill of Sales Psychology by Brad McDonaldJun 28, 2019 01:05:38
The Art and Skill of Sales Psychology: Why Buyers and Sellers Do What They Do by Brad McDonald
The ART AND SKILL OF SALES PSYCHOLOGY lays out, in accessible terms that any sales professional can understand, how to identify and learn from the psychological motivators that cause buyers and sellers to do what they do. The book offers clarity and control over the sales process to salespeople, and powerful insights on coaching to managers.
This book is a primer for exploring why people do what they do in sales situations.
If you are in sales and you have ever struggled to understand the mindset of your prospect; if you have ever wondered why honest, moral, ethical people choose to lie to a salesperson; if you have ever wished for more control over sales interactions that seem to ride a fine line between trust and confusion; if you have ever struggled to understand and deal effectively with your own mindset and your own frustrations when selling—this book is for you. It provides critical insights on human behavior that will help you to understand and control your sales calls.
If you are a sales manager or a coach, this book will challenge you. It will ask you to consider the possibility that the best way to help a struggling salesperson may be to help them to create a better understanding of the fears, anxieties, and confusion that often arise about the sales process—both the seller’s and the buyer’s. Understanding this is more essential than drilling your team in the right tactics. Of course, the tactics are important. They’re the answer to the question, “What do I do?” But understanding the “why” behind the tactics might just be the best place to start.
232 F#ck Content Marketing by Randy FrischJun 21, 2019 55:01
F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships by Randy Frisch
F#ck Content Marketing isn't a book for content marketers.
Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.
Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume--the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create.
In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale--as well as identify and ramp up the key players in your organization who need to own this process.
231 Gap Selling by KeenanJun 14, 2019 40:56
Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price by Keenan
People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades.
For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid such as: long sales cycles, price objections, no decision, prospects going dark, last minute feature requests, and more. Success at sales requires more than a set of tactics. Salespeople need to understand the game of sales, how sales works, and what the buyer is going through in order to make the decision to buy (change) or not to buy (not change).
Gap Selling is a game-changing book designed to raise the sales IQ of selling organizations around the world. In his unapologetic and irreverent style, Keenan breaks down the tired old sales myths causing today's frustrating sales issues, to highlight a deceptively powerful new way to connect with buyers.
Today's sales world is littered with glorified order takers, beholden to a frustrated buyer, unable to influence the sale and create value. Gap Selling flips the script and creates salespeople with immense influence at every stage of the buying process, capable of impacting the sales metrics that matter:Shorter Sales Cycles Increased Revenue Elevated Deal Values Higher Win Rates Fewer No Decisions More Leads And Happier Buyers
Gap Selling elevates the sales world's selling IQ and turns sales order takers into sales influencers.
230 The Referral Engine by John JantschJun 7, 2019 59:05
The Referral Engine by John Jantsch
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.
Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers.
Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening.
-The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical.
-Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"
-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer.
If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
229 Why Customers Leave by David AvrinMay 31, 2019 01:12:20
Why Customers Leave (and How to Win Them Back) by David Avrin
Discover the 24 reasons people are leaving you for competitors and how to win them back.
In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the very visible reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects.
In the book, David explores and articulates the disturbing new dynamic that has arisen from easy-to-find, one-click-away, at-your-fingertips options: "We have become a world of impatient, intolerant and demanding customers, and we move on quickly if inconvenienced in any way. Don't blame the millennials! We have seen the enemy, and it is all of us.
228 Marketing to Mindstates by Will LeachMay 24, 2019 58:20
Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing by Will Leach
Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors--a process called Behavior Design.
In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement.
With this book, researchers and marketers will finally have a practical guide to creating behaviorally designed marketing that psychologically breaks through your customers' nonconscious to drive new behaviors and top line growth.
227 ICONIC by Scott McKainMay 17, 2019 01:16:25
ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction by Scott McKain
What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become an iconic organization or leader?
Being distinctive in the marketplace used to be the pinnacle of success. In today’s global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention -- and customers -- is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic.
In his new book, ICONIC, award-winning author and speaker Scott McKain examines what an iconic organization or leader is -- and helps you attain and retain that rare status. If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as:
• Go negative for greater success
• Do not “under-promise/over-deliver”
• Quit selling your products and services
ICONIC is filled with insightful advice and practical examples. It’s not a book merely expressing an unproven, unrealistic theory. ICONIC teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status.
And, the examples used are not merely another recitation of praise for Starbucks, Apple, Google, Southwest, and Amazon. You will discover the only two factors upon which customers and employees judge your organization. You’ll meet and learn from the millionaire chimney sweep…the valet parking attendant building an iconic craft brewery…the single store steakhouse in the Midwest with higher revenue than New York City’s famed Tavern on the Green…and many more.
ICONIC delivers powerful, practical, and precise steps for anyone from a Fortune 500 CEO to a solo-entrepreneur. From major industries to network marketing, there are critical insights awaiting you in ICONIC.
The goal of this book is to is to help you and your organization achieve iconic status through sound research and practical wisdom. After reading ICONIC, you will be ready to take your business to the highest level.
226 The Transparency Sale by Todd CaponiMay 10, 2019 01:09:11
The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results by Todd Caponi
Buyers today have knowledge at their fingertips and most of their information gathering will routinely happen before you even walk through the door or get them on the phone. Armed with information, their guard is up – and they are skeptical.
Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase. And the larger the purchase, the greater the demand for transparency.
What if the key to selling was to do exactly the opposite of what most sales courses tell you to do?
It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. Leveraging transparency and vulnerability in your presentations and your negotiations leads to faster buyer consensus, larger deals, faster payments, longer commitments and more predictable sales forecasts.
In this groundbreaking book, award winning sales leader Todd Caponi will reveal his hard-earned secrets for engaging potential buyers with unexpected honesty and understanding the buying brain to get the deal you want, while delighting your customer with the experience.
225 Small Business Marketing by Rohit BhargavaMay 3, 2019 54:26
The Non-Obvious Guide To Small Business Marketing (Without A Big Budget) by Rohit Bhargava
Most business guidebooks treat you like a dummy or an idiot. Not this one.
This is a short and easy-to-read guidebook filled with useful, no bullshit, only-what-you-need-to-know, immediately actionable advice for marketing your business or startup. The book focuses on the most common small business marketing challenges, including:
Why is setting a budget the worst way to start a marketing plan?
How can you create unstoppable word-of-mouth for your business?
Why is it a mistake to try and be on every social media platform?
Within these pages you’ll get the answers to some of the most frequently asked questions about how to promote your business like these. Along the way, you'll learn how to fit your entire marketing strategy on a single page, what it takes to create a tagline that people remember, how to buy advertising at a fraction of the "sticker price," why some customers remain loyal while others leave as soon as they get a better deal, and the #1 most important thing about branding that most small businesses forget.
Inspired by real life conversations and experiences with hundreds of small business owners and entrepreneurs, this is the rare guide that will skip all the useless definitions, avoid the fluff and cut right to the point to give you the real-life advice you need to hear with an irreverent "non-obvious" perspective you deserve. From downloadable one page guides to real life stories and examples, this guide will give you the inspiration and tools to put together a winning marketing strategy to grow your business - no matter how much you know about marketing already.
224 SPEAR Selling by Jamie ShanksApr 26, 2019 53:28
SPEAR Selling: The ultimate Account-Based Sales guide for the modern digital sales professional by Jamie Shanks
The ultimate Account-based Sales guide for the modern, digital seller. SPEAR Selling is the battle-tested process for both sales leaders and sales professionals to leverage in their pursuit for greater account-based sales results. Author Jamie Shanks has trained and advised 100's of companies on SPEAR Selling to increase sales pipeline in all types of sales functions (inside sales, field sales, customer success, channel sales). The key to account-based sales results is the focus on upfront planning that leverage key competitive differentiators, used to significantly improve account activation and opportunity creation. Combine this focus on account planning, with a relentless accountability to structured sales activity, and this account-based motion will:
-Increase the volume of opportunities in a territory
-Shorten the timeline to opportunity creation in key accounts
-Increase the conversion of prospective accounts into customers
-Select the right accounts
-Plan & Storyboard the engagement strategy
-Engage with a structured process
-Activate & educate with a Bold & Different strategy than the competition
-Run or Replace (build sales pipeline with an objective framework).
If you or your sales organization is running an account-centric sales motion, and you're not leveraging social proximity as a key competitive differentiator in your account selection process - you've already lost your competitive advantage. Let this book be your guide to being first, bold and different in your service of the modern, digital buyer.
223 Smash the Funnel by Mike LiebermanApr 19, 2019 01:04:46
Smash the Funnel: The Cyclonic Buyer Journey--A New Map for Sustainable, Repeatable, Predictable Revenue Generation by Mike Lieberman
Your Sales Funnel Has a Fatal Flaw
The sales funnel was invented over a century ago. No wonder it’s not working like it used to! How can you drive company revenue in an age when customers hold all the power, the lines between sales and marketing have blurred, and business disruption is the norm?
From the authors of Fire Your Sales Team Today! comes another industry redefining guide to business success in the 21st century: Smash the Funnel. Discover how to create an entirely new revenue strategy, whether your buyer is a corporation or consumer, an enterprise or entrepreneur.
222 The Customer Centricity Playbook by Peter FaderApr 12, 2019 50:59
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value by Peter Fader and Sarah Toms
How did global gaming company Electronic Arts go from being named “Worst Company in America” to clearing a billion dollars in profit?
They discovered a simple truth—and acted on it: Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers.
In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive’s executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to:
-Develop a customer-centric strategy for your organization
-Understand the right way to think about customer lifetime value (CLV)
-Finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity
-Foster a culture that sustains customer centricity, and also understand the link between CLV and market valuation
-Understand customer relationship management (CRM) systems, as they are a vital underpinning for all these areas through the valuable insights they provide
Fader’s first book, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value.
221 Conversational Marketing by David CancelApr 5, 2019 55:00
Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too) by David Cancel and Dave Gerhardt
Real-time conversations turn leads into customers
Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time—when it’s most convenient for them—conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers.
Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to:
Merge inbound and outbound tactics into a more productive dialog with customers
Integrate conversational marketing techniques into your existing sales and marketing workflow
Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience—and sales—sky-high.
220 Clarity Wins by Steve WoodruffMar 29, 2019 50:52
Clarity Wins: Get Heard. Get Referred by Steve Woodruff
In a world filled with noise and distraction, the secret weapon any business can use to break through is CLARITY. Clarity of strategy (leading to focused direction), and clarity of messaging (leading to sales and referrals). Clarity Wins is a proven handbook to create competitive advantage in any marketplace. The reader will discover the three word packages that deliver results (snippets, stories, and symbols); and the five crucial elements of clear direction and expression (what, for whom, why, how, and where). A brief overview of practical brain science will reveal why every business needs to pigeonhole itself, and what that means in four marketplace dimensions. We don't have to spend a million dollars to rise above the noise and grow referrals. We just need to learn how to be clear.
219 Subscribed by Tien TzuoMar 22, 2019 56:24
Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It by Tien Tzuo
Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat.
Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services.
But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy -- or risk being left behind.
Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies:
* Adobe transitions from selling enterprise software licenses to offering cloud-based solutions for a flat monthly fee, and quadruples its valuation.
* Fender evolves from selling guitars one at a time to creating lifelong musicians by teaching beginners to play, and keeping them inspired for life.
* Caterpillar uses subscriptions to help solve problems -- it's not about how many tractors you can rent, but how much dirt you need to move.
In Subscribed, you'll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.
218 Smarketing by Tim HughesMar 15, 2019 51:32
Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing by Tim Hughes
Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering, unsure of how to get traction in the market. The old rule book has been torn up and thrown away.
Smarketing is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world. It explains how and why companies should blend sales and marketing into one single, streamlined smarketing department. Sales people will become better marketers, and marketers better sales people, leading to bigger, better business growth all round.
With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, Smarketing is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing.
217 Making Websites Win by Dr. Karl Blanks and Ben JessonMar 8, 2019 53:35
Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites by Dr. Karl Blanks and Ben Jesson
Most websites lose. Almost all of them.
Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them.
Others are successful at first, and then get crushed by competitors.
This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable.
The methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you'll get:
What successful web businesses do differently (and others get wrong)
How to easily identify your website's biggest opportunities
A treasure trove of proven solutions for growing businesses
Discover how to grow your profits--by making winning websites that people love.
216 Questions that Sell by Paul CherryMar 1, 2019 53:54
Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants by Paul Cherry
Ask the questions-and get the sale.
As a salesperson your product knowledge is extensive, but that's not enough. If you fail to ask the right questions-the ones that uncover a customer's real needs-you will never close the deal.
Questions that Sell reveals advanced questioning techniques that will help you sell your products or services based on value to the customer, rather than price-and increase your success rate as a result. Packed with powerful examples, exercises, and hundreds of sample questions for a wide range of buyer interactions, the revised and updated second edition now includes new material on how to:
*Use questions to qualify prospects (without insulting them)
* Discover hidden customer needs and motivations
* Raise delicate questions
* Overcome stalls
* Reinvigorate a stale relationship
* Soothe anxious buyers
* Accelerate the decision process
* Upsell and cross-sell so you no longer leave money on the table
* Prospect for new business
* Pose intriguing questions to position yourself as a thought-leader on social media
* Turn social media contacts into active sales leads
* Identify dead-end opportunities
* Secure referrals
* And more Success is yours for the asking.
Smart questioning will get you there.
215 Wise Guy by Guy KawasakiFeb 22, 2019 48:49
Wise Guy: Lessons From A Life by Guy Kawasaki
Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely stories of his life and the lessons we can draw from them.
Guy Kawasaki has been a fixture in the tech world since he was part of Apple's original Macintosh team in the 1980s. He's widely respected as a source of wisdom about entrepreneurship, venture capital, marketing, and business evangelism, which he's shared in bestselling books such as The Art of the Start and Enchantment. But before all that, he was just a middle-class kid in Hawaii, a grandson of Japanese immigrants, who loved football and got a C+ in 9th grade English.
Wise Guy, his most personal book, is about his surprising journey. It's not a traditional memoir but a series of vignettes. He toyed with calling it Miso Soup for the Soul, because these stories (like those in the Chicken Soup series) reflect a wide range of experiences that have enlightened and inspired him.
For instance, you'll follow Guy as he:
* Gets his first real job in the jewelry business--which turned out to be surprisingly useful training for the tech world.
* Disparages one of Apple's potential partners in front of that company's CEO, at the sneaky instigation of Steve Jobs.
* Blows up his Apple career with a single sentence, after Jobs withholds a pre-release copy of the Think Different ad campaign: "That's okay, Steve, I don't trust you either."
* Reevaluates his self-importance after being mistaken for Jackie Chan by four young women.
* Takes up surfing at age 62--which teaches him that you can discover a new passion at any age, but younger is easier!
Guy covers everything from moral values to business skills to parenting. As he writes, "I hope my stories help you live a more joyous, productive, and meaningful life. If Wise Guy succeeds at this, then that's the best story of all."
214 Break the Wheel by Jay AcunzoFeb 15, 2019 01:00:01
Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work by Jay Acunzo
Our world is flooded by advice, ideas, and experts, but we shouldn't make decisions based on "best practices." Instead, we should do what works best for us, building careers and companies with the sort of clarity that leads to exceptional work. Only, first, we need to escape the endless cycle of stale approaches and trendy tactics that holds us back. We need to Break the Wheel.
In this quick-hitting, powerful book, keynote speaker and podcaster Jay Acunzo hands us a sledgehammer. With a diverse range of real-world stories, Break the Wheel offers a simple but powerful way to think for yourself when surrounded by conventional thinking. Along the way, Acunzo offers six fundamental questions to ask in any situation to start making the best possible decisions, regardless of the best practice.
Stop relying on generic advice. With this book, say goodbye to average work and hello to doing your best.
213 Marketing Rebellion by Mark SchaeferFeb 8, 2019 51:31
Marketing Rebellion: The Most Human Company Wins by Mark Schaefer
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost?
How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. Why businesses must be built on human impressions instead of advertising impressions. The five constant human truths at the heart of successful marketing strategy. Why customer loyalty is dying and what you need to do about it right now. How to help your best customers do the marketing for you. Actionable steps to provide an immediate course-correction for businesses of any size.
Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you:
Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth.
The Marketing Rebellion is knocking at your door. Are you ready?
212 Marketing Flexology by Engelina JaspersFeb 1, 2019 57:26
Marketing Flexology: How to Outsmart Change and Future-Proof Your Career by Engelina Jaspers
Riding the reinvention rollercoaster--with its ups and downs, unexpected twists and turns, and blood-curdling screams--is a choice, but not a requirement.
A management change, new competitor, market consolidation, acquisition or divestiture, disappointing quarter or new business direction can disrupt our best-laid plans. How we respond to unexpected upheaval can determine our success or failure.
In Marketing Flexology: How to Outsmart Change and Future-proof Your Career, marketing veteran Engelina Jaspers shows you step-by-step how to build a marketing capability that can withstand any business fluctuation, management change or crisis du jour. Through a time-tested, proprietary, and proven framework, dozens of business examples, practical tips, and thirty-years of personal experience on the front lines of numerous Fortune global companies, Engelina shares the essential components for modern marketing success.
Success today requires a 24/7 lifeline to real-time customer insight, and the marketing agility to execute on that insight faster than our competitors. Success also requires a new management capability. With Marketing Flexology you'll get:
A step-by-step process to kick your marketing, your team and your career into high gear
Real-world examples to become an insight machine and accelerate customer decision making
Actionable steps to sharpen your creativity and break through the dwindling supply of consumer attention
The underlying foundation, four dials, and five surefire tools of a dynamic and resilient marketing organization that can withstand change, disruption and transformation
Time-tested and proven strategies to outsmart change and future-proof your career
A week-by-week guide and ninety-day challenge to transition to a Marketing Flexology mindset and toolset
Don't waste another good crisis by being unprepared. It's time to future-proof your career, your team, and your marketing platform.
211 Laughing @ Advertising by Bob HoffmanJan 25, 2019 49:35
Laughing @ Advertising by Bob Hoffman
In Laughing@Advertising Bob Hoffman has collected his most irresponsible and inappropriate blog posts, essays, and cave drawings. You might say it's 200 pages of insults, wise cracks, cheap shots, and dirty words. In other words, fun for the whole family! Hoffman is out to disrupt the disruptors -- those somber, imperious souls who have made marketing and advertising such an earnest and humorless endeavor. This may be the silliest, most injudicious book about the ad industry you've read. And in some unwholesome way, the truest and funniest.
210 Malcolm McDonald on Value Propositions by Malcolm McDonaldJan 18, 2019 46:22
Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them by Malcolm McDonald
A value proposition is an innovation or feature that clarifies a company's core purpose and identity. In the same way profit lies at the heart of every business, so does the value proposition, communicating how its service or products fulfil the needs of their customers. While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively. Malcolm McDonald on Value Propositions is a step-by-step guide to understanding exactly why financially quantified value propositions will help readers to increase revenue and deliver tangible results.
Highly practical and filled with useful tools and checklists, this succinct guide explains the process of developing a value proposition from start to finish, how to use segmentation appeal to the relevant key accounts, and to ensure it is both financially grounded and has resonance with customers. From understanding how buying decisions are made, through to financial dashboards and value quantification tools, Malcolm McDonald on Value Propositions is perfect for anyone looking to integrate financial success into their proposition, and gain understanding of how it can be used to deliver and communicate value.
209 Making Channel Sales Work by Marcus CauchiJan 11, 2019 50:36
Making Channel Sales Work: Ten Tools To Create A World-class Third-party Selling Program by Marcus Cauchi
Create a World-Class Third-Party Selling Program!
A concise and structured approach to third-party sales management that blends many of the tools and the rigor of Sandler Training with specific guidance for channel managers.
Channel sales is selling that takes place by means of any third party. Sales completed through value-added resellers, partners, systems integrators, independent representatives or agents, licensed distributors, and franchisees are all examples of channel sales. Many companies operate under a channel-sales model without ever having heard of the term!
Regardless of what it’s called, this model presents both special challenges and special opportunities. Whether you are an early-stage venture or a small vendor of products, intellectual property, or services looking to build your footprint quickly and reliably; whether you already have a channel process in place and you want to improve or revitalise it,or you are aiming to create your ¬ first channel program from scratch; whether you are working with a group of independent agents or you are looking to build a franchise operation from the ground up—this book has been written with you in mind.
208 Non-Obvious 2019 by Rohit BhargavaJan 4, 2019 48:12
Non-Obvious 2019: How To Predict Trends And Win The Future by Rohit Bhargava
What secrets can a 400-year-old Turkish cymbal maker and an Icelandic hot tub etiquette video teach you about the power of storytelling?
How do Michelin-ranked food stalls in Singapore and the decline of Swiss watches force all luxury brands to rethink their business models?
What insights can the world’s quietest place and a clothing dye produced by former tobacco farmers reveal about serving enlightened consumers?
The answers to these questions may not be all that obvious. And that’s exactly the point. For the past eight years, innovation expert Rohit Bhargava and his team have predicted 15 “Non-Obvious” trends each year. In this book, get a sneak peek at the proven methods exclusively taught to thousands of executives at leading brands, organizations and governments to develop unexpected solutions to critical problems. The power of non-obvious thinking can help you see what others miss, grow your business and make a bigger impact in the world.
In this all-new eighth edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world.
In total, the Non-Obvious 2018 Edition features 15 all-new trends across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. The book also features a detailed section with a review and rating for more than 100 previously predicted trends – with longevity ratings for each.
As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.
207 The Persuasion Code by Christophe MorinDec 28, 2018 01:00:41
The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime by Christophe Morin
Capture, convince, and close—scientifically
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.
This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.
Written by the founders of SalesBrain who pioneered the field of neuromarketing
SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO
Includes guidance for creating your own neuromarketing plan
Advance your business or career by creating persuasive messages based on the working principle of the brain.
206 Video Marketing Strategy by Jon MowatDec 21, 2018 52:43
Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth by Jon Mowat
Click here to view the show notes!
Video is the single most effective tool that marketers have to raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video and create effective video campaigns.
This in-depth look at the world's most powerful medium helps brands to radically magnify their voice by tapping into a level of emotional engagement that can't be achieved any other way. The book explores both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?). It looks at how multiple videos form wider campaigns and covers content hubs, activation strategies and testing. It is filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan.
Written by an award-winning video marketer with decades of experience, Video Marketing Strategy gives readers the magic formula to create engaging, effective content. Truly global in scope, it features case studies from around the world, and shows how marketers from all sectors and industries have used video campaigns successfully. Featuring insights from prominent industry practitioners Video Marketing Strategy is jam-packed with guidance on how to make videos that cut through the market place and deliver measurable result.
205 Effective Sales Enablement by Pam DidnerDec 14, 2018 44:01
Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales And Marketing by Pam Didner
Sales enablement is a way of increasing sales results, revenue, profitability, and productivity by creating integrated content, training and coaching for the sales function. Powered by technology, it provides the tools, systems, processes, training, coaching, and development to enable sales to be more effective and efficient. Effective Sales Enablement provides an introduction to the development and evolution of sales enablement and shows how the field has been transformed by marketing technologies.
Using case studies and examples from some of the world's largest companies including Google, Cisco, and Salesforce, Effective Sales Enablement will allow you to understand how these market-beating firms have harnessed and exploited technologies and bridged the gap between marketing and sales. The author provides a blueprint for any organization wanting to create a sales enablement function, which will, in turn, accelerate revenue growth.
204 Sales Differentiation by Lee SalzDec 7, 2018 46:15
Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want by Lee Salz
"If we don't drop our price, we will lose the deal."
That's the desperate cry from salespeople as they try to win deals in competitive marketplaces. While the easy answer is to lower the price, the company sacrifices margin--oftentimes unnecessarily.
To win deals at the prices you want,the strategy needed is differentiation. Most executives think marketing is the sole source of differentiation. But what about the sales function of the company? This commonly neglected differentiation opportunity provides a multitude of ways to stand out from the competition. This groundbreaking book teaches you how to develop those strategies.
In Sales Differentiation, sales management strategist, Lee B. Salz presents nineteen easy-to-implement concepts to help salespeople win deals while protecting margins. These concepts apply to any salesperson in any industry and are based on the foundation that "how you sell, not just what you sell, differentiates you."
The strategies are presented in easy-to-understand stories and can quickly be put into practice. Divided into two sections, the "what you sell" chapters help salespeople:
Recognize that the expression "we are the best" causes differentiation to backfire.
Avoid the introspective question that frustrates salespeople and ask the right question to fire them up.
Understand what their true differentiators are and how to effectively position them with buyers.
Find differentiators in every nook and cranny of the company using the six components of the "Sales Differentiation Universe."
Create strategies to position differentiators so buyers see value in them.
The "how you sell" section teaches salespeople how to provide meaningful value to buyers and differentiate themselves in every stage of the sales process. This section helps salespeople:
Develop strategies to engage buyers and turn buyer objections into sales differentiation opportunities.
Shape buyer decision criteria around differentiators.
Turn a commoditized Request for Proposal (RFP) process into a differentiation opportunity.
Use a buyer request for references as a way to stand out from the competition.
Leverage the irrefutable, most powerful differentiator...themselves.
Whether you've been selling for twenty years or are new to sales, the tools you learn in Sales Differentiation will help you knock-out the competition, build profitable new relationships, and win deals at the prices you want.
203 10x Marketing Formula by Garrett MoonNov 30, 2018 53:44
10x Marketing Formula: Your Blueprint for Creating 'Competition-Free Content' That Stands Out and Gets Results by Garrett Moon
The dream of content marketing is that it’s going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine.
But what should you do when it doesn’t work like that? Or even at all?
That’s the question this book is here to answer. It’s a formula that will show you exactly what to do (and how to do it) to achieve tenfold marketing results. This means the return you can expect will be ten times over what you put in.
It’s the exact formula author Garrett Moon used to grow his startup CoSchedule from zeroes across the board to: 1.3M+ monthly pageviews, 250k+ email subscribers, and thousands of customers in 100 countries...
...in just 4 years.
You will learn to overcome a lack of time, struggling to produce content, an inability to engage your audience, and so many more marketing roadblocks.
If you think marketing success belongs only to elite geniuses or those with huge budgets, think again—10x marketers achieve 10x growth regardless of their limitations.
This book is about finding the strategic shortcuts to get you to results fast. It’s about short-circuiting the path to jaw-dropping growth. You have to find your own way—and The 10x Marketing Formula is that path.
202 Master Content Strategy by Pamela WilsonNov 23, 2018 52:15
Master Content Strategy: How To Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish by Pamela Wilson
A masterclass in content marketing strategy for content creators at every stage of the journey — written by a business owner, marketing consultant, and leading authority on the subject.
Whether you're starting out or are managing a vast archive of content, this book delivers a content strategy that will maximize your results.
Thoughtful content marketing delivers — traffic, attention, and customers.
But too often, content creators just churn out piece after piece, with no thought to how everything fits together.
The result is scattered, confusing, ineffective content marketing.
It's a complete waste of time!
Your content strategy can and should change depending on the stage of growth you're in.
With Master Content Strategy, Pamela Wilson delivers an approach that honors your website's lifecycle and adapts to help you grow your skills as you grow your audience.
This approach works for both B2B (business-to-business) and B2C (business-to-consumer) content creation — and for bloggers, podcasters, and vloggers alike.
"In this book, Pamela Wilson gives you a guided walk-through of the nuances, complete with strategies to follow at every stage of your journey. When you’re finished reading, you’ll know exactly what stage you’re in and exactly what to do to get to the next stage." – Jon Morrow, Smart Blogger (from the Foreword)
You're about to discover:
How the Lifecycle Approach to content creation will transform your content strategy and empower you to create the right content at the right time
Why you should aim to create Very Important Content — and the key ingredients of this kind of content marketing
A Crash Course for getting your content created and out into the world
How to map out Yearly, Quarterly, and Monthly content plans that guide your content marketing efforts
A robust Idea Bank for content repurposing that will expand your reach whether you're a blogger, podcaster, or vlogger
During her award-winning 30+ year marketing career, Pamela Wilson has helped local, national, and international clients communicate their messages effectively. She's the founder of BIG Brand System and is a keynote speaker, author, and respected online educator.
Her passion is teaching — and she has a gift for making complex topics simple and easy to understand.
201 7 Concepts from 200 Marketing & Sales Books Every Marketer Needs to KnowNov 16, 2018 40:23
7 Concepts from 200 Marketing & Sales Books Every Marketer Needs to Know by Douglas Burdett
In celebration of the first 200 episodes of The Marketing Book Podcast, I am presenting the audio from a presentation I made recently to the American Marketing Association Triangle Chapter in Raleigh North Carolina: "7 Concepts from 200 Marketing and Sales Books Every Marketer Needs to Know.”
200 This is Marketing by Seth GodinNov 9, 2018 48:12
This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.
This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.
No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your marketing goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This book shows you the way.
199 Eat Their Lunch by Anthony IannarinoNov 2, 2018 49:48
Eat Their Lunch: Winning Customers Away from Your Competition by Anthony Iannarino
The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing.
Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent?
It's not easy for any salesperson to execute a competitive displacement--or, in other words, "eat their lunch." You might think this requires a bloodthirsty "whatever it takes" attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like:
* ranking prospective new clients not by their size or convenience to you, but by who stands to gain the most from your solution.
* understanding the different priorities for everyone in your prospect's organization, from the CEO to the accountants, and addressing their various concerns.
* developing a systematic contact plan for all those different stakeholders so you can win over the right people at the organization in the optimal sequence.
Your competitors may be tough, but with the strategies you'll discover in this book, you'll soon be eating their lunch.
198 Digital Influence by Joel BackalerOct 26, 2018 52:30
Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business by Joel Backaler
197 Pink Goldfish by Stan PhelpsOct 19, 2018 47:37
Pink Goldfish: Defy Ordinary, Exploit Imperfection and Captivate Your Customers by Stan Phelps
196 Writing to Be Understood by Anne JanzerOct 12, 2018 54:07
Writing to Be Understood: What Works and Why by Anne Janzer
195 Seven Stories Every Salesperson Must Tell by Mike AdamsOct 5, 2018 56:05
Seven Stories Every Salesperson Must Tell by Mike Adams
194 Talk Triggers by Jay BaerSep 28, 2018 55:52
Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Jay Baer
193 Bullseye Marketing by Louis GudemaSep 21, 2018 50:47
Bullseye Marketing: How to Grow Your Business Faster by Louis Gudema
192 The Convenience Revolution by Shep HykenSep 14, 2018 51:15
"The Convenience Revolution: How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty" by Shep Hyken. Click here for show notes!
191 Roadmap to Revenue by Kristin ZhivagoSep 7, 2018 49:41
Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy by Kristin Zhivago
190 The 4A's of Marketing by Jagdish ShethAug 31, 2018 54:44
"The 4 A's of Marketing: Creating Value for Customer, Company and Society" by Jagdish Sheth and Rajendra Sisodia
189 Uncopyable by Steve MillerAug 24, 2018 53:16
"Uncopyable: How To Create An Unfair Advantage Over Your Competition" by Steve Miller
188 The Go-Giver Influencer by Bob BurgAug 17, 2018 56:41
"The Go-Giver Influencer: A Little Story About a Most Persuasive Idea" by Bob Burg and John David Mann. Click here for show notes!
187 Crisis Ready by Melissa AgnesAug 10, 2018 59:30
"Crisis Ready: Building an Invincible Brand in an Uncertain World" by Melissa Agnes. Click here for show notes!
186 The 1-Page Marketing Plan by Allan DibAug 3, 2018 50:34
"The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd" by Allan Dib. Click here for show notes!
185 Exactly How to Sell by Phil M. JonesJul 27, 2018 53:56
"Exactly How to Sell: The Sales Guide for Non-Sales Professionals" by Phil M. Jones. Click here for show notes!
184 Friend of a Friend by David BurkusJul 20, 2018 45:29
"Friend of a Friend . . .: Understanding the Hidden Networks That Can Transform Your Life and Your Career" by David Burkus. Click here for show notes!
183 Shift by Sean DoyleJul 13, 2018 50:22
Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing but Not Trained for the Task by Sean Doyle. Click here for show notes!
182 Objections by Jeb BlountJul 6, 2018 51:57
Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No by Jeb Blount. Click here for show notes!
181 Do It! Marketing by David NewmanJun 29, 2018 49:12
Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition by David Newman. Click here for show notes!
180 Story Driven by Bernadette JiwaJun 22, 2018 40:48
Story Driven: You Don't Need To Compete When You Know Who You Are by Bernadette Jiwa. Click here for show notes!
179 The Fun Formula by Joel CommJun 15, 2018 43:14
The Fun Formula: How Curiosity, Risk-Taking, and Serendipity Can Revolutionize How You Work by Joel Comm
Click here for show notes!
178 The Creative Curve by Allen GannettJun 8, 2018 46:52
The Creative Curve: How to Develop the Right Idea, at the Right Time by Allen Gannett. Click here for show notes!
177 Ideas, Influence, and Income by Tanya HallJun 1, 2018 49:00
Ideas, Influence, and Income: Write a Book, Build Your Brand, and Lead Your Industry by Tanya Hall. Click here for show notes!
176 Winning at Social Customer Care by Dan GingissMay 25, 2018 57:25
Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media by Dan Gingiss
Click here for show notes!
175 Marketing Multiplied by Mike MooreMay 18, 2018 48:28
Marketing Multiplied: A Real-World Guide To Channel Marketing For Beginners, Practitioners, And Executives by Peter Thomas and Mike Moore.
174 Would You Do That to Your Mother? by Jeanne BlissMay 11, 2018 48:25
Would You Do That to Your Mother?: The "Make Mom Proud" Standard for How to Treat Your Customers by Jeanne Bliss
173 Brand Now by Nick WestergaardMay 4, 2018 48:22
Brand Now: How to Stand Out in a Crowded, Distracted World by Nick Westergaard
172 Lost and Founder by Rand FishkinApr 27, 2018 51:02
Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin
171 Inbound Organization by Todd HockenberryApr 20, 2018 52:11
Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles by Todd Hockenberry and Dan Tyre
170 Close Deals Faster by John AsherApr 13, 2018 49:19
Close Deals Faster: The 15 Shortcuts of the Asher Sales Method by John Asher
169 Selling Boldly by Alex GoldfaynApr 6, 2018 52:01
Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales by Alex Goldfayn
168 Superconsumers by Eddie YoonMar 30, 2018 52:52
Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by Eddie Yoon
167 Never Lose a Customer Again by Joey ColemanMar 23, 2018 01:07:15
Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days by Joey Coleman
166 The Storytelling Edge by Joe LazauskasMar 16, 2018 52:16
The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You by Joe Lazauskas and Shane Snow
165 Stop Selling and Start Leading by Deb CalvertMar 9, 2018 44:08
Stop Selling and Start Leading: How to Make Extraordinary Sales Happen by Barry Posner, Deb Calvert, and James M. Kouzes
164 Sandler Enterprise Selling by Dave MattsonMar 2, 2018 49:09
Sandler Enterprise Selling: Winning, Growing, and Retaining Major Accounts by Dave Mattson and Brian Sullivan
Click here to view the show notes!
163 Shift Ahead by Allen AdamsonFeb 23, 2018 39:54
Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World by Allen Adamson and Joel Steckel
162 Do Good by Anne Bahr ThompsonFeb 16, 2018 37:46
Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit by Anne Bahr Thompson
161 Iconic Advantage by Soon YuFeb 9, 2018 42:42
Iconic Advantage: Don't Chase the New, Innovate the Old by Soon Yu
160 Creating Signature Stories by David AakerFeb 2, 2018 37:56
Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires by David Aaker
159 Rise of the Revenue Marketer by Debbie QaqishJan 26, 2018 44:31
Rise of the Revenue Marketer by Debbie Qaqish
158 80/20 Sales and Marketing by Perry MarshallJan 19, 2018 50:58
"80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More" by Perry Marshall
157 Brand Seduction by Daryl WeberJan 12, 2018 43:47
"Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands" by Daryl Weber
156 Non-Obvious 2018 by Rohit BhargavaJan 5, 2018 40:30
“Non-Obvious 2018 Edition: How To Predict Trends and Win The Future” by Rohit Bhargava
155 Exactly What to Say by Phil M. JonesDec 29, 2017 46:01
"Exactly What to Say: The Magic Words for Influence and Impact" by Phil M. Jones
154 Giftology by John RuhlinDec 22, 2017 45:50
Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin
153 Psyched Up by Daniel McGinnDec 15, 2017 44:19
"Psyched Up: How the Science of Mental Preparation Can Help You Succeed" by Daniel McGinn
152 Selling Your Value Proposition by Cindy BarnesDec 8, 2017 45:05
"Selling Your Value Proposition: How to Transform Your Business into a Selling Organization" by Cindy Barnes, Helen Blake, and Tamara Howard
Click here to view the show notes!
151 BadMen by Bob HoffmanDec 1, 2017 48:42
"BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" by Bob Hoffman
150 The Tao of Twitter by Mark SchaeferNov 24, 2017 45:43
"The Tao of Twitter: Changing Your Life and Business One Connection At A Time" by Mark Schaefer
149 The Perfect Close by James MuirNov 17, 2017 49:32
"The Perfect Close: The Secret To Closing Sales" by James Muir
148 The Business of Expertise by David C. BakerNov 10, 2017 42:24
"The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth" by David C. Baker
147 Smart Marketing for Engineers by Rebecca GeierNov 3, 2017 49:04
"Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences" by Rebecca Geier
146 UnBranding by Alison StrattenOct 27, 2017 45:54
"UnBranding: 100 Branding Lessons for the Age of Disruption" by Alison Stratten and Scott Scratten
145 Your Ad Ignored Here by Tom FishburneOct 20, 2017 44:27
"Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings" by Tom Fishburne
144 Entrepreneurial You by Dorie ClarkOct 13, 2017 45:49
"Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive" by Dorie Clark
143 The New Way to Market for Manufacturing by Bruce McDuffeeOct 6, 2017 44:15
"The New Way to Market for Manufacturing: Innovation That Grows Your Business" by Bruce McDuffee
142 Artificial Intelligence for Marketing by Jim SterneSep 29, 2017 41:57
"Artificial Intelligence for Marketing: Practical Applications" by Jim Sterne
141 My Adventures in Marketing by Philip KotlerSep 22, 2017 41:29
"My Adventures in Marketing: The Autobiography of Philip Kotler" by Philip Kotler
140 The Sales Survival Handbook by Ken KupchikSep 15, 2017 44:36
"The Sales Survival Handbook: Cold Calls, Commissions, and Caffeine Addiction--The Real Truth About Life in Sales" by Ken Kupchik
139 Killing Marketing by Joe PulizziSep 8, 2017 52:52
"Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit" by Joe Pulizzi and Robert Rose
138 The 4 Billion Dollar Tweet by Ryan HolmesSep 1, 2017 34:48
"The 4 Billion Dollar Tweet: A Guide For Getting Leaders Off The Social Sidelines" by Ryan Holmes
137 Be Like Amazon by Bryan EisenbergAug 25, 2017 44:48
"Be Like Amazon: Even a Lemonade Stand Can Do It" by Bryan and Jeffrey Eisenberg with Roy H. Williams
136 The New Rules of Marketing and PR by David Meerman ScottAug 18, 2017 34:00
"The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly" by David Meerman Scott
135 The Lost Art of Closing by Anthony IannarinoAug 11, 2017 49:10
The Lost Art of Closing: Winning the Ten Commitments That Drive Sales by Anthony Iannarino
134 The Analytical Marketer by Adele SweetwoodAug 4, 2017 44:14
"The Analytical Marketer: How to Transform Your Marketing Organization" by Adele Sweetwood
133 Stop Boring Me! by Kathy Klotz-GuestJul 28, 2017 46:19
"Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv" by Kathy Klotz-Guest
132 Perennial Seller by Ryan HolidayJul 21, 2017 39:35
"Perennial Seller: The Art of Making and Marketing Work that Lasts" by Ryan Holiday
131 The Ultimate Start-Up Guide by Tom HoganJul 14, 2017 40:45
"The Ultimate Start-Up Guide: Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors" by Tom Hogan and Carol Broadbent
130 Email Marketing Rules by Chad S. WhiteJul 7, 2017 45:46
"Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success" by Chad S. White
129 Content - The Atomic Particle of Marketing by Rebecca LiebJun 30, 2017 43:37
"Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy" by Rebecca Lieb
128 Powering Content by Laura BuscheJun 23, 2017 46:52
"Powering Content: Building a Nonstop Content Marketing Machine" by Laura Busche
127 The End of Advertising by Andrew EssexJun 16, 2017 37:12
"The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come" by Andrew Essex
126 Hunch by Bernadette JiwaJun 9, 2017 41:50
"Hunch: Turn Your Everyday Insights Into The Next Big Thing" by Bernadette Jiwa
125 The Customer Loyalty Loop by Noah FlemingJun 2, 2017 45:58
"The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions" by Noah Fleming
124 Value-ology by Simon KellyMay 26, 2017 43:04
"Value-ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions" by Simon Kelly, Paul Johnston, and Stacey Danheiser
123 Future Marketing by Jon WuebbenMay 19, 2017 43:35
"Future Marketing: Winning in the Prosumer Age" by Jon Wuebben
122 The Road to Recognition by Barry FeldmanMay 12, 2017 45:58
"The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media" by Barry Feldman and Seth Price
121 Hacking Growth by Sean EllisMay 5, 2017 46:15
"Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success" by John Hall and Morgan Brown
120 Top of Mind by John HallApr 28, 2017 42:24
"Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You" by John Hall
119 The Transformational Consumer by Tara-Nicholle NelsonApr 21, 2017 47:36
The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser by Tara-Nicholle Nelson
118 Full Funnel Marketing by Matt HeinzApr 14, 2017 38:53
"Full Funnel Marketing: Embrace Revenue Responsibility and Increase Marketing's Influence on Pipeline Growth and Closed Deals" by Matt Heinz
117 A Practitioner's Guide to Account-Based MarketingApr 7, 2017 41:14
"Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts" by Bev Burgess and Dave Munn
116 100 Tricks To Appear Smart In Meetings by Sarah CooperMar 31, 2017 39:44
"100 Tricks to Appear Smart in Meetings: How to Get By Without Even Trying" by Sarah Cooper
115 Sales EQ by Jeb BlountMar 24, 2017 53:40
"Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal" by Jeb Blount
114 Predictable Prospecting by Marylou TylerMar 17, 2017 41:52
"Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline" by Marylou Tyler and Jeremey Donovan
113 KNOWN by Mark SchaeferMar 10, 2017 43:03
“KNOWN: The handbook for building and unleashing your personal brand in the digital age" by Mark Schaefer
112 Ask More by Frank SesnoMar 3, 2017 43:30
"Ask More: The Power of Questions to Open Doors, Uncover Solutions, and Spark Change" by Frank Sesno
111 Social Selling Mastery by Jamie ShanksFeb 24, 2017 46:50
"Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer" by Jamie Shanks
110 12 Powers of a Marketing Leader by Thomas BartaFeb 17, 2017 39:37
"The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value" by Thomas Barta and Patrick Barwise
109 Launching to Leading by Ken RutskyFeb 10, 2017 37:04
"Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements" by Ken Rutsky
108 Dealstorming by Tim SandersFeb 3, 2017 48:20
"Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges" by Tim Sanders
107 Master Content Marketing by Pamela WilsonJan 27, 2017 49:19
"Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience” by Pamela Wilson
106 They Ask You Answer by Marcus SheridanJan 21, 2017 48:32
“They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" by Marcus Sheridan
105 Impossible To Ignore by Carmen SimonJan 13, 2017 46:18
"Impossible To Ignore: Creating Memorable Content to Influence Decisions" by Carmen Simon
104 Non-Obvious 2017 by Rohit BhargavaJan 6, 2017 49:09
"Non-Obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future" by Rohit Bhargava
103 Momentum by Shama HyderDec 30, 2016 43:54
"Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age" by Shama Hyder
102 Does it Work? by Jason BurbyDec 23, 2016 46:11
"Does it Work?: 10 Principles for Delivering True Business Value in Digital Marketing" by Shane Atchison and Jason Burby
101 UnMarketing by Scott StrattenDec 16, 2016 53:26
"UnMarketing: Everything Has Changed and Nothing is Different" by Scott and Alison Stratten
100 Marketing 4.0 by Philip KotlerDec 9, 2016 37:44
"Marketing 4.0: Moving from Traditional to Digital" by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan
099 More Sales, Less Time by Jill KonrathDec 2, 2016 44:07
“More Sales, Less Time: Surprisingly Simple Strategies for Today's Crazy-Busy Sellers" by Jill Konrath
098 Malcolm McDonald on Marketing PlanningNov 25, 2016 45:34
“Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy” by Professor Malcolm McDonald
097 The Science of Selling by David HoffeldNov 18, 2016 51:30
"The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal" by David Hoffeld
096 No B.S. Guide to Direct Response Social Media Marketing by Kim Walsh-PhillipsNov 11, 2016 47:56
"No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing" by Dan S. Kennedy and Kim Walsh-Phillips
095 The Brain Audit by Sean D'SouzaNov 4, 2016 44:38
"The Brain Audit: Why Customers Buy (and Why They Don't)" by Sean D'Souza
094 Getting Better with Age by Peter HubbellOct 28, 2016 41:51
"Getting Better with Age: Improving Marketing in the Age of Aging" by Peter Hubbell
093 Aligned to Achieve by Tracy EilerOct 21, 2016 46:56
"Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth" by Tracy Eiler and Andrea Austin
092 What Customers Crave by Nicholas WebbOct 14, 2016 55:43
"What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint" by Nicholas Webb
091 The Only Sales Guide You'll Ever Need by Anhtony IannarinoOct 7, 2016 49:32
"The Only Sales Guide You'll Ever Need" by Anthony Iannarino
090 Pre-Suasion by Robert CialdiniSep 30, 2016 45:27
"Pre-Suasion: A Revolutionary Way to Influence and Persuade" by Robert Cialdini
089 High-Profit Prospecting by Mark HunterSep 23, 2016 49:06
"High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results" by Mark Hunter
088 SEO for Growth by John JantschSep 16, 2016 51:41
"SEO for Growth: The Ultimate SEO Guide For Marketers, Web Designers & Entrepreneurs" by John Jantsch and Phil Singleton
087 Sell with a Story by Paul SmithSep 9, 2016 41:02
"Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale" by Paul Smith
086 Chief Marketing Officers at Work by Josh SteimleSep 2, 2016 43:00
"Chief Marketing Officers at Work" by Josh Steimle
085 Content Chemistry by Andy CrestodinaAug 26, 2016 46:07
"Content Chemistry: An Illustrated Handbook for Content Marketing" by Andy Crestodina
084 Duct Tape Selling by John JantschAug 19, 2016 41:09
"Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar" by John Jantsch
083 Disruptive Marketing by Geoffrey ColonAug 12, 2016 53:31
"Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal" by Geoffrey Colon
082 How to Get a Meeting with Anyone by Stu HeineckeAug 5, 2016 41:16
"How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing" by Stu Heinecke
081 Chief Customer Officer by Jeanne BlissJul 29, 2016 43:11
"Chief Customer Officer : Getting Past Lip Service to Passionate Action" by Jeanne Bliss
080 The Business of Choice by Matthew WillcoxJul 22, 2016 56:34
"The Business of Choice: Marketing to Consumers' Instincts" by Matthew Willcox
079 The Sales Development Playbook by Trish BertuzziJul 15, 2016 37:55
"The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales" by Trish Bertuzzi
078 Marketing for Tomorrow, Not Yesterday by Zain RajJul 8, 2016 51:36
"Marketing for Tomorrow, Not Yesterday: Surviving and Thriving In The Insight Economy" by Zain Raj
077 Three Feet from Seven Figures by David SparkJul 1, 2016 37:10
"Three Feet from Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows" by David Spark
076 Invisible Influence by Jonah BergerJun 24, 2016 24:04
"Invisible Influence: The Hidden Forces that Shape Behavior" by Jonah Berger
075 Ego Is the Enemy by Ryan HolidayJun 17, 2016 45:42
"Ego Is the Enemy" by Ryan Holiday
074 Predictive Analytics by Eric SiegelJun 10, 2016 40:51
"Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die" by Eric Siegel
073 Marketers Are From Mars, Consumers Are From New Jersey by Bob HoffmanJun 3, 2016 50:43
"Marketers Are From Mars, Consumers Are From New Jersey" by Bob Hoffman
072 Traction by Gabriel WeinbergMay 27, 2016 38:13
"Traction: How Any Startup Can Achieve Explosive Customer Growth" by Gabriel Weinberg and Justin Mares
071 Fanatical Prospecting by Jeb BlountMay 20, 2016 48:41
"Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling" by Jeb Blount
070 PeopleShock by Tema FrankMay 13, 2016 49:42
"PeopleShock: The Path to Profits When Customers Rule" by TemaFrank
069 Get Scrappy by Nick WestergaardMay 6, 2016 46:33
"Get Scrappy: Smarter Digital Marketing for Businesses Big and Small" by Nick Westergaard
068 Managing Online Reputation by Charlie PownallApr 29, 2016 47:13
"Managing Online Reputation: How to Protect Your Company on Social Media" by Charlie Pownall
067 From Impossible To Inevitable by Aaron RossApr 22, 2016 36:58
"From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue" by Aaron Ross and Jason Lemkin
Click here to view the show notes!
066 The Agile Marketer by Roland SmartApr 15, 2016 48:46
"The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage" by Roland Smart
065 Driving Demand by Carlos HidalgoApr 8, 2016 34:44
"Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer" by Carlos Hidalgo
064 New Sales. Simplified. by Mike WeinbergApr 1, 2016 39:25
"New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development" by Mike Weinberg
063 Hacking Marketing by Scott BrinkerMar 25, 2016 44:12
"Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative" by Scott Brinker
Click here to view the show notes!
062 Magnetic by Joe CallowayMar 18, 2016 35:29
"Magnetic: The Art of Attracting Business" by Joe Calloway
061 The Conversion Code by Chris SmithMar 11, 2016 39:49
"The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales" by Chris Smith
060 Hug Your Haters by Jay BaerMar 4, 2016 46:49
"Hug Your Haters: How to Embrace Complaints and Keep Your Customers" by Jay Baer
059 Small Data by Martin LindstromFeb 26, 2016 35:32
"Small Data: The Tiny Clues That Uncover Huge Trends" by Martin Lindstrom and Chip Heath
058 UnSelling by Scott StrattenFeb 19, 2016 37:32
"UnSelling: The New Customer Experience" by Scott Stratten and Alison Kramer
057 The Content Promotion Manifesto by Chad PollittFeb 12, 2016 37:08
"The Content Promotion Manifesto: Getting the Most Out of Your Content Marketing" by Chad Pollitt
056 Town Inc. by Andrew DavisFeb 5, 2016 34:44
"Town Inc: Grow Your Business. Save Your Town. Leave Your Legacy." by Andrew Davis
055 Zero Paid Media as the New Marketing Model by Joseph JaffeJan 29, 2016 34:11
"Z.E.R.O.: Zero Paid Media as the New Marketing Model" by Joseph Jaffe and Maarten Albarda
054 X: The Experience When Business Meets Design by Brian SolisJan 22, 2016 24:36
"X: The Experience When Business Meets Design" by Brian Solis
053 The Content Formula by Michael BrennerJan 15, 2016 44:30
"The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again" by Michael Brenner and Liz Bedor
052 Think Like a Rock Star by Mack CollierJan 8, 2016 34:29
"Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans" by Mack Collier
051 Subscription Marketing by Anne JanzerJan 1, 2016 32:22
Click here for the episode's show notes and links.
050 The Business of Podcasting by Donna PapacostaDec 25, 2015 22:29
"The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional" by Steve Lubetkin and Donna Papacosta
049 The Challenger Customer by Pat SpennerDec 18, 2015 31:08
"The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results" by Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman
048 Maximize Your Social by Neal SchafferDec 11, 2015 48:51
"Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success" by Neal Schaffer
047 Manipurated by Daniel LeminDec 4, 2015 32:21
"Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews" by Daniel Lemin
046 Social Wealth by Jason TreuNov 27, 2015 33:33
"Social Wealth: How to Build Extraordinary Relationships By Transforming the Way We Live, Love, Lead and Network" by Jason Treu
045 Making Rain with Events by Scott IngramNov 20, 2015 33:47
"Making Rain with Events: Engage Your Tribe, Create Raving Fans and Deliver Bottom Line Results with Event Marketing" by Scott Ingram
044 Likeable Social Media, (Rev. & Expanded) by Dave KerpenNov 13, 2015 32:12
"Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More" by Dave Kerpen
043 YouthNation by Matt BrittonNov 6, 2015 26:20
"YouthNation: Building Remarkable Brands in a Youth-Driven Culture" by Matt Britton
042 Spin Sucks by Gini DietrichOct 30, 2015 27:40
"Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich
041 The Invisible Sale by Tom MartinOct 23, 2015 35:26
"The Invisible Sale: How To Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads" by Tom Martin
040 The Content Revolution by Mark MastersOct 16, 2015 28:21
"The Content Revolution: Telling a Better Story to Differentiate from the Competition" by Mark Masters
039 Shareology by Bryan KramerOct 9, 2015 31:22
"Shareology: How Sharing is Powering the Human Economy" by Bryan Kramer
038 Speaking Up without Freaking Out by Matt AbrahamsOct 2, 2015 29:48
"Speaking Up without Freaking Out: 50 Techniques for Confident, Calm, and Competent Presenting" by Matt Abrahams
037 Optimize by Lee OddenSep 25, 2015 27:50
"Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing" by Lee Odden
036 The Passion Conversation by Geno ChurchSep 18, 2015 37:08
"The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing" by Robbin Phillips, Greg Cordell, Geno Church, and John Moore
035 Content Inc. by Joe PulizziSep 11, 2015 43:30
"Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses" by Joe Pulizzi
034 Twitter Power 3.0 by Joel Comm and Dave TaylorSep 4, 2015 31:54
"Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time" by Joel Comm and Dave Taylor
033 The Sales Acceleration Formula by Mark RobergeAug 28, 2015 30:19
"The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million" by Mark Roberge
032 Hacking Sales by Max AltschulerAug 21, 2015 32:06
"Hacking Sales: The Playbook for Building a High Velocity Sales Machine" by Max Altschuler
031 Web Marketing That Works by Adam Franklin and Toby JenkinsAug 14, 2015 36:56
"Web Marketing That Works: Confessions from the Marketing Trenches" by Adam Franklin and Toby Jenkins
030 Fizz by Ted WrightAug 7, 2015 30:58
"Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth" by Ted Wright
029 Marketing Lessons from the Grateful Dead by David Meerman Scott and Brian HalliganJul 31, 2015 30:18
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan
028 Welcome to the Funnel by Jason MillerJul 24, 2015 31:32
"Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11" by Jason Miller
027 The Big Data-Driven Business by Russell Glass and Sean CallahanJul 17, 2015 26:54
"The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits" by Russell Glass and Sean Callahan
026 Marketing Above the Noise by Linda PopkyJul 10, 2015 31:09
"Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters" by Linda Popky
025 Seducing Strangers by Josh WeltmanJul 3, 2015 31:00
"Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)" by Josh Weltman
024 The Zen of Social Media Marketing by Shama HyderJun 26, 2015 26:48
"The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue" by Shama Hyder
023 The Marketer's Guide to SlideShare by Todd WheatlandJun 19, 2015 30:51
"The Marketer's Guide to SlideShare: How to Build Your Brand, Generate Leads & Create Opportunities" by Todd Wheatland
022 How to Be a Power Connector by Judy RobinettJun 12, 2015 23:45
"How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits" by Judy Robinett
021 The Automatic Customer by John WarrillowJun 5, 2015 25:50
The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow
020 The Marketing Performance Blueprint by Paul RoetzerMay 29, 2015 28:09
The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success by Paul Roetzer
019 Audience by Jeffrey K. RohrsMay 22, 2015 38:35
Audience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey K. Rohrs
018 The Membership Economy by Robbie Kellman BaxterMay 15, 2015 25:24
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter
017 The Content Code by Mark SchaeferMay 8, 2015 33:18
The Content Code: Six Essential Strategies To Ignite Your Content, Your Marketing, and Your Business by Mark Schaefer
016 Hooked by Nir EyalMay 1, 2015 26:29
Hooked: How to Build Habit-Forming Products by Nir Eyal
015 Stand Out by Dorie ClarkApr 24, 2015 24:32
Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark
014 The Professional Marketer by Tim MatthewsApr 17, 2015 27:53
The Professional Marketer: Everything You Need To Know But Were Never Taught by Tim Matthews
013 Digital Relevance by Ardath AlbeeApr 10, 2015 30:05
Digital Relevance: Developing Marketing Content and Strategies that Drive Results by Ardith Albee
012 Experiences: The 7th Era of Marketing by Robert Rose & Carla JohnsonApr 3, 2015 29:02
Experiences: The 7th Era of Marketing by Robert Rose and Carla Johnson
011 The Mobile Commerce Revolution by Tom WebsterMar 27, 2015 24:04
The Mobile Commerce Revolution: Business Success in a Wireless World by Tom Webster & Tim Hayden
010 Buyer Personas by Adele RevellaMar 20, 2015 24:34
Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella
009 Ctrl Alt Delete by Mitch JoelMar 13, 2015 27:03
Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. By Mitch Joel
008 Evergreen by Noah FlemingMar 6, 2015 32:05
Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving by Noah Fleming
007 Reinventing You by Dorie ClarkFeb 27, 2015 24:25
Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark
006 The Art of Social Media by Guy KawasakiFeb 20, 2015 31:01
The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick
005 Everybody Writes by Ann HandleyFeb 13, 2015 25:18
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
004 Social Media Explained by Mark SchaeferFeb 6, 2015 27:22
Social Media Explained: Untangling the World’s Most Misunderstood Business Trend by Mark Schaefer
003 Epic Content Marketing by Joe PulizziJan 31, 2015 36:32
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi
002 Youtility by Jay BaerJan 27, 2015 26:10
Youtility: Why Smart Marketing Is About Help Not Hype by Jay Baer
001 The New Rules of Sales & Service by David Meerman ScottJan 27, 2015 26:56
The New Rules of Sales & Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business by David Meerman Scott
000 Welcome to The Marketing Book Podcast!Jan 26, 2015 09:32
In this episode I introduce the podcast and share some startling statistics about the changing nature of marketing and what's required to be a successful modern marketer.