Carol Cox: Entrepreneur, Speaker, TV Political Analyst

Speaking Your Brand with Carol Cox | Women Entrepreneurs | Public Speaking | Communications and Media | Presentations | TEDx

Speaking Your Brand with Carol Cox | Women Entrepreneurs | Public Speaking | Communications and Media | Presentations | TEDx

Description

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand.

Categories

Business

Episodes

156: Visibility Strategies That Get You Noticed with Janice Gassam, Ph.D.

Jan 21, 2020 36:05

Description:

What does “being visible” mean?

It means being seen and being in public view. 

As entrepreneurs, we want to be seen, so people know what we do and how we can help them.

Visibility strategies, including being a panelist and speaker, posting on LinkedIn, and writing for publications, is what my guest Janice Gassam has successfully done over the past few years (even as an introvert - and we talk about this).

From graduating with her Ph.D. in Applied Organizational Psychology to becoming a sought-after speaker and a Senior Contributing Writer to Forbes, Janice has quickly elevated her visibility.

But, “visible” also means something that’s apparent or obvious (from dictionary.com).

It seems obvious that companies should improve diversity among their employees - and many are working towards this.

But, they have blindspots and tend to be reactive rather than proactive, particularly when it comes to inclusion, leadership, and retention.

Janice works with companies on diversity, inclusion, and equity, so we talk about this important topic too. 

About My Guest: Janice Gassam, Ph.D. is a consultant, who created BWG Business Solutions, LLC, to help organizations create environments that are equitable for all employees. Janice facilitates workshops, delivers keynote speeches and “Awareness Talks” to spark important dialogue and develop strategies for more workplace inclusion. She is the host of the Diversity Dinner Dialogue in New York City, which is a free workshop on diversity, equity, and inclusion-related issues that companies and individuals are facing. She is a senior contributing writer for Forbes and a contributing writer for Fast Company. Janice is a TEDx speaker, having delivered a talk on emotional intelligence. Janice has a Ph.D. in Organizational Psychology and she is a professor of Business Management.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com



Links:

Show notes at https://www.speakingyourbrand.com/156

Forbes article: “How Carol Cox Is Helping Women Speakers Get Paid What They Deserve”

 

Connect on LinkedIn:

Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin/in/dianediaz Janice Gassam = https://www.linkedin.com/in/janicegassamphd/

Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin

Join our Master Your Speaking program at https://www.speakingyourbrand.com/mastery



Related Podcast Episodes:

Episode 84: Less Is More: Developing Your Visibility Strategy with Wendy Zanders [Coaching] Episode 91: Visibility Works: From Local Speaking to TED.com to a Book with Tammy Lally Episode 102: Getting Local Media and Publicity to Expand Your Visibility with Amanda Berlin Episode 126: Gain Skills and Visibility By Serving on a Board with Shireen Motara

155: How Public Speaking Built My Businesses: Lessons and Mistakes

Jan 14, 2020 30:05

Description:

Public speaking has undoubtedly been one of the key factors in building 3 different businesses over the last 18 years.

You’ll hear the lessons and mistakes I learned, so you can use speaking effectively and strategically as part of your overall marketing strategy, whether you’re newer in your business or years in.

Why does public speaking work so well as an entrepreneur?

Being a speaker gives you instant credibility and authority. Putting your message out there gives you invaluable feedback (real-time market research). It generates leads and clients and fast tracks the sales process. It grows your network and the number of people who know what you do.

If you’d like to make speaking and visibility a focus this year, we’d love to work with you in our Master Your Speaking program.

It’s a combination of one-on-one individual coaching where you work with us to create your signature talk in a Virtual VIP Day plus you get bi-weekly group calls for 3 months as you learn how to position, promote, and market yourself to get better speaking engagements, including paid ones.

We’re accepting applications now for the few spots we have left. (This is a small program - max 12 women.)

To learn more about Master Your Speaking and apply today (no credit card required), go to https://www.speakingyourbrand.com/mastery

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and leaders create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com



Links:

Show notes at https://www.speakingyourbrand.com/155

ENROLLMENT IS CLOSING SOON! Apply for our Master Your Speaking coaching program at https://www.speakingyourbrand.com/mastery

Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin

Connect on LinkedIn:

Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin/in/dianediaz 

 

Related Podcast Episodes:

Episode 116: 16 Ways You Can Use Your Signature Talk Episode 132: 7 Reasons Why You Aren’t Getting Paid to Speak Episode 136: How to Use the Feedback Form for Higher Quality Lead Generation [Money Series] Episode 145: You Need to Create a Framework [Frameworks Series]

154: Trends in Public Speaking for 2020

Jan 7, 2020 33:30

Description:

What trends are on the horizon that you can capitalize on to get better speaking engagements and to get better results from them?

How can you improve your presentations so the audience raves about you and you get invited to do more (including paid speaking)?

How can you be memorable as a speaker?

In this episode, you’ll learn 3 trends you can apply to your presentation content and delivery that can make the difference between a so-so speaking engagement and one that makes an impact.

After having worked with over 150 clients during the past 4 years to create their presentations, workshops and keynotes, attended and spoken at many conferences and events, and talked to event organizers, I’m keenly attuned to what sets apart good speakers from great ones - those who’ve mastered speaking as a communication medium.

What I mean by trends are not fads or cliches or gimmicks. 

Trends are like currents or waves of energy that move through our society and affect everything from business and the economy to popular culture and media as well as our politics.

As speakers and leaders, our talks have more of an impact if our audiences can see the bigger picture of what’s affecting them and the world around them.

Curious what these 3 big trends are? Listen in!

Are you ready to master your speaking?

Our next Master Your Speaking program starts in mid-January and enrollment is open right now.

You get to work one-on-one with us to create your signature talk PLUS you get 3 months of group coaching to learn how to position, promote, and market yourself to get better speaking engagements, including paid ones, and even your dream one.

To learn more about the program and enroll today, go to https://www.speakingyourbrand.com/mastery

If you have questions and want to make sure it’s the right fit, schedule a call with us. There’s a button to do so on that same page or email hello@speakingyourbrand.com. 



About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com



Links:

Show notes at https://www.speakingyourbrand.com/154

ENROLLMENT IS OPEN! Join our Master Your Speaking coaching program at https://www.speakingyourbrand.com/mastery

Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin

Connect on LinkedIn:

Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin/in/dianediaz  Maureen Taylor (client - The Photo Detective) = https://www.linkedin.com/in/photodetective/ Marie Fiebach (client) = https://www.linkedin.com/in/mariefiebach/ Teresa McCloy (client - executive coach) = https://www.linkedin.com/in/teresamccloy/ Laura Gallaher (client - TEDx talk) = https://youtu.be/RUxT8wuDsG Danielle Medrano (client - cognitive performance coach) = https://www.linkedin.com/in/danielle-medrano/

 

Book “The Art of Gathering” by Priya Parker.

 

Related Podcast Episodes:

Episode 101: Public Speaking Trends for 2019 Episode 145: You Need to Create a Framework

153: [Coaching] Threading a Story Throughout Your Signature Talk with Amber Hawley

Dec 31, 2019 01:03:02

Description:

Do you feel like you have too much content in your presentations? Too many good things you can share with your audiences and you’re not sure how to select what to include?

Most of us feel this way - and it’s our job as speakers to identify the most essential elements and convey them in a way the audience can understand and apply.

One way to do this is to thread a story throughout your talk, where the people (could be you, a client, or someone else) in the story, the situation they’re in, the challenges they face, and how they overcome them becomes the lessons the audience learns.

In this on-air coaching call, my guest Amber Hawley and I do exactly this as we go through her signature talk.

We identify a client story Amber can use and then play with the timeline to keep it interesting.

Amber recently graduated from our Master Your Speaking program.

Our next Master Your Speaking program starts in mid-January and enrollment is open right now.

You get to work one-on-one with us to create your signature talk PLUS you get 3 months of group coaching to learn how to position, promote, and market yourself to get better speaking engagements, including paid ones, and even your dream one.

To learn more about the program and enroll today, go to https://www.speakingyourbrand.com/mastery

If you have questions and want to make sure it’s the right fit, schedule a call with us. There’s a button to do so on that same page or email hello@speakingyourbrand.com. 



About My Guest: Amber Hawley is a Licensed Marriage and Family Therapist and owner of a group private practice. Amber is also co-host of the My Biz Bestie Podcast, Founder of CouplesFix, which provides relationship support to high achieving couples, and is a speaker.



About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com



Links:

Show notes at https://www.speakingyourbrand.com/153

Connect with Amber: http://www.amberhawley.com 

Listen to Amber’s podcasts “Couples Fix” and “My Biz Bestie.”

ENROLLMENT IS OPEN! Join our Master Your Speaking coaching program at https://www.speakingyourbrand.com/mastery



Related Podcast Episodes:

Episode 82: How to Create an Emotional Connection with Your Audience with Leanne Kabat [Coaching] Episode 137: The Missing Ingredients in Your Stories [Storytelling Series] Episode 139: Selecting the Best Stories to Include in Your Signature Talk with Marie Fiebach [Storytelling Series]

Bonus: Year in Review: What Worked, What Didn’t, What’s Coming in 2020

Dec 28, 2019 41:04

Description:

This is a secret bonus episode - my podcast editor doesn’t know about (shhh!).

I had originally planned to do a “year in review” episode, but as early December became mid-December and the holidays were upon us, I got busy and decided to skip it.

But, I’ve found myself enjoying listening to other podcasters talk about their year and what worked for them. 

So, here’s my review of what worked this past year, what didn’t, and what’s coming in 2020.

I cover the business, the podcast, visibility, social media, sales approaches, and personal experiences.

At the end, I sum everything up into 3 big lessons, including my biggest lesson, which was a surprise for me.

Wishing you a happy, healthy, and prosperous 2020!

 

Our next Master Your Speaking program starts in mid-January and enrollment is open right now.

You get to work one-on-one with us to create your signature talk PLUS you get 3 months of group coaching to learn how to position, promote, and market yourself to get better speaking engagements, including paid ones, and even your dream one.

To learn more about the program and enroll, go to https://www.speakingyourbrand.com/mastery

If you have questions and want to make sure it’s the right fit, schedule a call with us. There’s a button to do so on that same page or email hello@speakingyourbrand.com. 

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com



Links:

ENROLLMENT IS OPEN! Join our Master Your Speaking coaching program at https://www.speakingyourbrand.com/mastery

Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin

Connect on LinkedIn:

Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin/in/dianediaz  Reena Philpot (client - sales professional) = https://www.linkedin.com/in/reena-philpot/

 

Want to improve your podcast or need an editor? I highly recommend our editor, Tim Wohlberg. Check him out at https://podcastperformancecoach.com/

 

Related Podcast Episodes:

Episode 116: 16 Ways You Can Use Your Signature Talk Episode 149: A Different Way of Setting and Achieving Your Speaking Goals

152: Where Are They Now: Updates from Past Coaching Guests Teresa McCloy and Anne Torrez

Dec 24, 2019 46:44

Description:

Remember the VH1 series from the late 1990s called “Where are they now?” 

The show would look back at artists, bands, and actors (mostly from the 1980s) and see what happened to them.

It was captivating television because we’re curious to see what happens to people, especially famous people, after they’ve had their big success.

My guests today, Teresa McCloy and Anne Torrez, aren’t 80s pop stars and they're not famous (yet!), but they have been on this podcast previously in on-air coaching calls.

Both Teresa and Anne also recently graduated from our Master Your Speaking online coaching program.

I figured it would be a great opportunity to catch up with them to see what they’ve been doing since we last heard from them and what goals they have for the new year.

Do you have doing more speaking - and making revenue from it - as one of your goals for 2020?

Our next Master Your Speaking program starts in mid-January and enrollment is open right now.

You get to work one-on-one with us to create your signature talk PLUS you get 3 months of group coaching to learn how to position, promote, and market yourself to get better speaking engagements, including paid ones, and even your dream one.

To learn more about the program and enroll today, go to https://www.speakingyourbrand.com/mastery

If you have questions and want to make sure it’s the right fit, schedule a call with us. There’s a button to do so on that same page or email hello@speakingyourbrand.com. 

 

About My Guests: 

Teresa McCloy is the creator of the REALIFE ProcessTM, a Certified Leadership & Business Coach, Accredited Enneagram Professional, Podcaster, and Keynote Speaker. Teresa partners with her clients as a coach, consultant, and professional speaker to FORGET being productive and do what truly matters. Teresa is the host of the podcast “The Enneagram in your REALIFE.”

Anne Torrez was hooked for the long haul after completing her first triathlon as a way to improve her health. Today, Anne coaches runners, cyclists and triathletes all over the country to become the best athletes they can be, by creating individualized training programs that focus on consistent improvement and steady progress. Anne speaks to groups about how to make changes, both in ourselves and in the culture of sport, in order to impact future of women in the world.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com



Links:

Show notes at https://www.speakingyourbrand.com/152

Connect with Teresa: https://teresamccloy.com/.

Listen to Teresa’s podcast “The Enneagram in your REALIFE.”

Connect with Anne: http://triityourway.com/ and http://annetorrez.com/.

ENROLLMENT IS OPEN! Join our Master Your Speaking online coaching program at https://www.speakingyourbrand.com/mastery

 

Related Podcast Episodes:

Episode 80: Connecting Your Why with What Makes Your Approach Unique with Anne Torrez [Coaching] Episode 112: Deciding On Your Signature Talk Topic with Teresa McCloy [Coaching]

151: Dream Big, Speak Big: Inspiration from Women Speakers [Goals & Planning Series]

Dec 17, 2019 25:12

Description:

What stage do you dream to be standing on, looking out at the audience, sharing your message?

What kind of speaker do you want to be?

This month on the podcast, we’re talking about goals and planning, so I thought it would be fun to bring on some women entrepreneurs and have them share with us what their big speaking dreams are.

Hopefully, they will inspire you as much as they’ve inspired me.



Appearing in order in this episode:

Angela Hosking is the owner and CEO of Her One Tribe and author of the book “Woman on Top: Lead Like a Lady Boss.” Brenda Reiss is a Forgiveness Coach and CEO of Brenda Reiss Coaching.  Tanea Smith is an Inspirational Speaker & Transition Expert for women who are transitioning from welfare to work. She’s also the founder of She’s Got Papers, a witty & empowering stationery collection. Amanda J. Hill is the founder of MaesAwyr, LLC, which provides communities, aviation businesses, and consultants with airport and airspace planning, program management, and funding expertise. Isabel Varela is an eco-friendly fashion designer, environmental activist and sustainability advocate. Tori Boats is a business strategy and peak performance expert who helps high-achieving leaders to become visionary business leaders while experiencing more joy, ease, and freedom.

All of these women have worked with us here at Speaking Your Brand and five out of the six just graduated from our online coaching program.

Our next Master Your Speaking program starts in mid-January and enrollment is open right now.

You get to work one-on-one with us to create your signature talk PLUS you get 3 months of group coaching to learn how to position, promote, and market yourself to get better speaking engagements, including paid ones, and even your dream one.

To learn more about the program and enroll today, go to https://www.speakingyourbrand.com/mastery

If you have questions and want to make sure it’s the right fit, schedule a call with us. There’s a button to do so on that same page or email hello@speakingyourbrand.com. 

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com



Links:

Show notes at https://www.speakingyourbrand.com/151

ENROLLMENT IS OPEN! Join our Master Your Speaking online coaching program at https://www.speakingyourbrand.com/mastery



Related Podcast Episodes:

Episode 97: Thinking Bigger – I Get Coached On-Air by Geraldine Carter Episode 149: A Different Way of Setting and Achieving Your Speaking Goal [Goals & Planning Series]

150: Podcast Pitching and Guesting with Angie Trueblood [Goals & Planning Series]

Dec 10, 2019 44:19

Description:

Do you have being a guest on podcasts as one of your goals for 2020?

It’s a fantastic way to reach new audiences, build relationships with podcast hosts, and hone your message.

But, there’s definitely a *right* way and a *wrong* way to pitch podcast hosts.

As a podcaster, I get email pitches every day.

And I delete 99% of them.

The few I’ve kept have been from my guest on this episode, Angie Trueblood.

Why are her pitches so effective? That’s what we talk about, along with how to be a great guest.

You’ll learn:

The benefits of being a guest on podcasts How to find relevant shows How to be a great guest Strategies for lead generation when you’re a guest Do’s and Don'ts of pitching - this also applies to pitching for speaking engagements Tips for your first time being a guest



This episode is part of our series on Goals & Planning.

ENROLLMENT IS OPEN! Join our Master Your Speaking coaching program that begins in mid-January: https://www.speakingyourbrand.com/mastery/.

You get the best of one-on-one work with us on your signature talk (Virtual VIP Day) + a 3-month online group coaching program so you learn how to position, market, and promote yourself as a paid speaker.



About My Guest: As a podcast visibility expert who fiercely believes in the power of women stepping more fully into their gifts, Angie Trueblood knows that the only 'perfect pitch' is the one that leads with value and focuses on building a genuine connection. Whether she is teaching entrepreneurs how to pitch themselves or working behind the scenes to secure opportunities for others, Angie leverages her super-connector powers to grow businesses and build long-lasting relationships. Angie is the host of the Go Pitch Yourself podcast.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com



Links:

Show notes at https://www.speakingyourbrand.com/150

Connect with Angie on her website at https://www.angietrueblood.com/.

Listen to Angie’s podcast “Go Pitch Yourself”: https://www.angietrueblood.com/podcast/.

Join our Master Your Speaking coaching program at https://www.speakingyourbrand.com/mastery

 

Related Podcast Episodes:

Episode 149: A Different Way of Setting and Achieving Your Speaking Goal [Goals & Planning Series]

149: A Different Way of Setting and Achieving Your Speaking Goals with Carol Cox and Diane Diaz [Goals & Planning Series]

Dec 3, 2019 40:22

Description:

Before you ask yourself *what* goals you want to achieve as a speaker, ask yourself *who* do you want to *be* as a speaker and then what do you need to do to become that?

Taking on that identity is what will make the goals real to you.

This has been so helpful to me because traditional goal setting has never worked that well.

I’d make a goal, like guesting on 2 podcasts a month or doing 1 speaking engagement a month.

But, I never felt truly motivated to keep pursuing them. I’d give a bit of an effort and then it would fizzle out.

Until I read a book earlier this year about a different way of setting and achieving goals: WHO you want to be comes first. Then, the goals and habits follow.

In this episode, you’ll learn a different way of setting goals:

First, we go through specific questions to reflect on the speaking and visibility you did this year (Diane shares hers) Visualizing the big picture of what you want with a journaling exercise Stepping back and thinking about WHO you want to become as a speaker Identifying what you’ll need to do to make that happen, using a handy acronym S.E.A.M. we came up with

 

→ Download the prompts we go through and the S.E.A.M. acronym in the free PDF guide at https://www.speakingyourbrand.com/149

This episode is the first in our new series on Goals & Planning.

 

ENROLLMENT IS OPEN! Join our Master Your Speaking coaching program that begins in mid-January: https://www.speakingyourbrand.com/mastery/.

You get the best of one-on-one work with us on your signature talk (Virtual VIP Day) + a 3-month online group coaching program so you learn how to position, market, and promote yourself as a paid speaker.

Spots are limited to 10-12 women, so secure your spot today at https://www.speakingyourbrand.com/mastery/.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by our top speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com

 

Links:

Download the FREE PDF guide for this episode at https://www.speakingyourbrand.com/149

Join our Master Your Speaking program at https://www.speakingyourbrand.com/mastery

Get instant access to our LinkedIn for Speakers online masterclass = https://www.speakingyourbrand.com/linkedin 

Brainy Business podcast episode 70 on goals = https://thebrainybusiness.com/podcast/70-how-to-set-achieve-exceed-brainy-goals/

Book: “Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones” by James Clear

 

Related Podcast Episodes:

Episode 72: How to Speak Strategically for Better Business Results Episode 118: Push Past Your Speaking Plateau

148: Improve Your Business Creativity and Innovation with a Framework with Sura Al-Naimi [Frameworks Series]

Nov 26, 2019 31:40

Description:

Ideas that come from innovation and creativity seem like they come out of nowhere, a flash of inspiration that hits you all of a sudden.

This can certainly happen, but in a business, innovation and creativity can - and should - be harnessed regularly to understand your customers, create new products, and find new market opportunities.

My guest is Sura Al-Naimi, who is a former Disney Global Innovation Officer at their internal think tank and now has her own company that helps startups and Fortune 100 organizations, including Hyperloop, Facebook, and Kaiser Permanente.

In her workshops and consulting, Sura helps teams get out of silos and risk-averse behavior to find a common language, toolkit, and mindset to unlock their creativity to solve problems.

And she does so using a framework.

Sura and I talk about:

Why we (individually and in teams) get stuck creatively The innovation framework Sura uses with her clients How having this framework helps get buy-in from various stakeholders in the sales process Key mindsets that help in creative sessions How to set up a creative session

 

This episode is part of our series on Frameworks, episodes 145-148.

Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day. 

 

NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business.

In this video masterclass, you’ll learn the 3 C’s: 

Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor

 

SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time.

 

About My Guest: Since 2001, Sura Al-Naimi has been in the world of innovation and creativity. She is a former Disney Global Innovation Officer at their internal think tank, B2B tech and luxury jewelry entrepreneur, and challenger strategist at the What If Innovation Group, Synectics and EatBigFish. Sura has bridged the worlds of startups and Fortune 100 organizations. Disney, Hyperloop, Facebook, Chick-Fil-A, Levis, Kaiser Permanente, Barilla to name a few. She is the co-founder and Chief Co-Creation Officer of WeOverMe, an innovation network, founder of HiHelloSura, and an adjunct at Ray Kurzweil and Peter Diamandis Singularity University.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com

 

Links:

Show notes at https://www.speakingyourbrand.com/148

Connect with Sura on her website at https://www.hihellosura.com/.

Book recommendation “The Art of Gathering: How We Meet and Why It Matters” by Priya Parker.

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session to create your framework at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolcox/.

Subscribe to the podcast on Apple Podcasts and leave a review!

Related Podcast Episodes:

Episode 145: You Need to Create a Framework [Frameworks Series]

147: Radical Customer Empathy: From an Idea to a Framework to a Book with Danya Shea [Frameworks Series]

Nov 19, 2019 45:50

Description:

We’re continuing our series on Frameworks with a deep dive into how my guest and her business partner created their framework, from idea to testing with clients to writing a book.

My guest is Danya Shea, who is the co-founder of FervorWorks, a think tank that helps companies achieve exponential growth and scalability.

How do they help companies do this? With what they call Radical Customer Empathy.

What is Radical Customer Empathy? You’ll learn about it in this episode, as well as how Shea has successfully used their framework to attract different types of clients, from software start-ups to mid-tier consumer goods companies.

 Shea and I talk about:

What Radical Customer Empathy is (you can use this in your business too) Examples of 3 different stages of companies with which Shea has used her framework How having a replicable, scalable, and predictable framework has been beneficial to the growth of her company, including in the sales process and for attracting speaking opportunities How she came up with and tested the framework, including their Ideal Customer Journey

 

This episode is part of our series on Frameworks, episodes 145-148.

Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day. 

NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business.

In this video masterclass, you’ll learn the 3 C’s: 

Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor

 

SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time.

 

About My Guest: Danya Shea is co-founder of FervorWorks and is your on-call market-acquisition strategist and technologist. As an advocate and activist, she stays on top of rapidly changing trends in consumer behavior and expectations. Keeping objectives in full-view, she insists data be meaningful and clear to support rapid decision-making. Shea’s leadership and teaching on empathy in business and modern business design has earned her recognition by the Orlando Business Journal as one of twelve 2016 Economic Game Changers, Women Who Means Business and a 2015 Top 40 Under 40. 


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com

Links:

Show notes at https://www.speakingyourbrand.com/147

Connect with Shea on her website at https://www.fervorworks.com/.

Get Shea’s book “Radical Customer Empathy” at https://www.fervorworks.com/book.

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session to find your framework at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Connect with me on LinkedIn.

Subscribe to the podcast on Apple Podcasts and leave a review!

Related Podcast Episodes:

Episode 16: Connecting through Empathy and Storytelling with Karen Millsap Episode 28: Aligning Your Mission with What Your Customers Want with Bruce Friedrich of the Good Food Institute Episode 145: You Need to Create a Framework [Frameworks Series]

146: [Coaching] Finding Your Framework with Cha’Lea Stafford [Frameworks Series]

Nov 12, 2019 43:26

Description:

In last week’s episode, you learned why having a framework in your business and for your presentations and workshops is incredibly powerful and the many ways you can use it. 

In today’s episode, you’ll hear an on-air coaching call where I help my guest find her framework.

My guest is Cha’Lea Stafford, who is the founder to a non-traditional leadership development firm that partners with purpose-driven organizations to engage the leadership of their workforce and connect their work to their world.

Cha’Lea’s been facilitating workshops for her clients using her leadership development approach, but hadn’t yet codified it into a framework.

You’ll hear the questions I ask Cha’Lea, that you can ask yourself, to extract the process she uses to get results.

We then turn that process into an acronym, so it’s easy for her and her audiences to remember.

What do we end up with for the acronym? Listen in to find out. 

This episode is part of our series on Frameworks, episodes 145-148.

Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day. 

 

NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business.

 

In this video masterclass, you’ll learn the 3 C’s: 

Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor


SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time.

 

About My Guest: Cha'Lea Stafford is the host of a leadership podcast called Flipping the Script Leadership Behind the Scenes, a soon to be author and the CEO and founder to a non-traditional leadership development firm that partners with purpose-driven organizations to engage the leadership of their workforce and connect their work to their world. Cha'Lea is an ex-corporate executive who has over a decade of leadership experience successfully leading high performing sales teams across the nation. She is no stranger to what it means to lead the complexities of your success through fear, failure, and adversity. By challenging some of the darkest moments of her life, she broke the barriers of adversity, climbed the corporate ladder, and launched into entrepreneurship. Cha'Lea is on a mission to create diverse leadership strategies for ALL. 

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/146 

Connect with Cha’Lea on her website at https://www.goflipthescript.com/.

Listen to Cha’Lea’s podcast “Flipping the Script Leadership Behind the Scenes.”

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session to find your framework at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Connect with me on LinkedIn.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

Episode 67: Integrating What You Do in Your Business into Your Presentation with Melissa Bennett [Coaching] Episode 79: How to Develop the Shape of Your Framework for Your Presentations with Coryne Forest [Coaching] Episode 145: You Need to Create a Framework [Frameworks Series]

145: You Need to Create a Framework [Frameworks Series]

Nov 5, 2019 40:15

Description:

When you hear “Maslow’s hierarchy of needs,” does a shape come to mind?

How about “sales funnel?”

These are both examples of frameworks.

Having a framework is a tremendous asset for your business - you can use it for sales conversations, on your website and marketing materials, and of course for your presentations.

Frameworks help us to organize information, visualize a process, and remember it.

A framework can be represented by a visual shape (triangle, circle, roadmap), an acronym (e.g., I.D.E.A.L. story ingredients - see episode 137), or an alliteration (such as 3 C’s or 3 S’s).

In this episode, you’ll learn:

What a framework is The multiple benefits of having one How to create yours The many places you can use your framework Lots and lots of examples

 

This episode is the first in our new series on Frameworks.

Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day. 

 

NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business.

 

In this video masterclass, you’ll learn the 3 C’s: 

Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor

 


SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. In this episode, Carol is joined by one of our speaking coaches, Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/145

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session to find your framework at https://www.speakingyourbrand.com/strategy.

Create both your signature talk and framework. Get all the details at https://www.speakingyourbrand.com/coaching

Connect with us on LinkedIn:

Carol Cox = https://www.linkedin.com/in/carolcox/  Diane Diaz = https://www.linkedin.com/in/dianediaz/ 

 

Subscribe to the podcast on Apple Podcasts and leave a review!

 

Related Podcast Episodes:

Episode 57: How to Use Simple Story Structure to Create Compelling Content with Carol Cox Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 79: How to Develop the Shape of Your Framework for Your Presentations with Coryne Forest [Coaching] Episode 106: Get More Speaking Opportunities with a Powerful Personal Brand with Diane Diaz

144: What I've Learned about Being a Leader [Leadership Series]

Oct 29, 2019 17:29

Description:

We’re continuing our podcast series on Leadership: what does it mean to be a leader for your audience, your clients, your community, and yourself.

In this episode, I share key lessons I’ve learned, including around a recent business decision.

To me, being a leader means helping others navigate change, to move from initial resistance and discomfort to understanding, acceptance, and enthusiasm to take new action. 

As humans, we tend to resist change out of self-protection (fear of the unknown) and desire to keep the status quo (“don’t fix what’s not broken”).

At times, this serves us well.

However, progress, innovation, and success require change.

And it’s leaders like you who make it happen.

Listen in for strategies you can use to be a more impactful speaker and leader.

This episode is part of our podcast series on Leadership, episodes 141-145.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com



Links:

Show notes at https://www.speakingyourbrand.com/144

Connect with us on LinkedIn:

Carol Cox = https://www.linkedin.com/in/carolcox/  Diane Diaz = https://www.linkedin.com/in/dianediaz/  Company page = https://www.linkedin.com/company/speakingyourbrand/ 

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!



Related Podcast Episodes:

Episode 46: We All Need a Wingwoman with Mia Scharphie Episode 97: Thinking Bigger – I Get Coached On-Air by Geraldine Carter Episode 118: Push Past Your Speaking Plateau

143: Uncovering Your Leadership Blindspots with Rhonda Peterson [Leadership Series]

Oct 22, 2019 46:04

Description:

We all have blindspots. 

As leaders, entrepreneurs, and speakers, we should want to find out what they are and then work to minimize or improve in those areas.

How do you know what your blindspots are? 

My guest is Rhonda Peterson, who works with business owners and executive teams on leadership and delegation, to help them bridge the gap between the leader they currently are and the leader they want to be. 

In this episode, Rhonda and I talk about:

Where business owners and leaders should be focusing their time and attention The difference between managing time and managing energy How to uncover your blindspots 2 key questions to ask yourself The benefits of deadlines and constraints for getting things done

 


This episode is part of our podcast series on Leadership, episodes 141-145.

About My Guest: Rhonda Peterson, ACC guides financial services leaders and entrepreneurs to lean into their Return on Energy (ROE) to increase their ROI, both professionally and personally. This opens space for their highest priorities. Rhonda spent her corporate career in Consumer Affairs and Marketing, working for Fortune 500 companies, including Borden Foods, International Paper, and Abbott Labs.  She describes herself as moving from marketing products to marketing people as she transitioned from consumer product brands into coaching leaders on developing their personal brand for marketplace impact through executive coaching.

Along with coaching individual clients, Rhonda is an engaging speaker and an accomplished facilitator. Her audiences and clients love her high energy, her sense of humor, and ability to connect to their struggles while helping them grow.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/143

Connect with Rhonda on her website at https://rhondapeterson.com/ and on LinkedIn at https://www.linkedin.com/in/rhondapetersoncoach/.

Books mentioned:

The E-Myth Revisited Flow The Big Leap Deep Work

 


Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolcox/.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

Episode 111: Make More Time for Speaking and Visibility with Clockwork Principles with Adrienne Dorison Episode 112: Deciding On Your Signature Talk Topic with Teresa McCloy [Coaching]

 

142: Positioning Your Brand for Business Growth with Lisa Princic [Leadership Series]

Oct 15, 2019 53:16

Description:

As we continue our series on Leadership, how can you position your brand, both as a speaker and as an entrepreneur, for growth?

When you’re seen as a leader in your industry, you’re going to attract premium clients and speaking engagements.

My guest is Lisa Princic, who was my first business coach in 2015 and who helps business owners develop their business models and value proposition.

In this episode, Lisa and I talk about:

What it means to have a strong personal brand The difference between marketing and positioning Most people *think* they have a marketing problem, but really they have a positioning problem 3 ways to figure out your positioning The impact of having a signature offering on your business growth


About My Guest: Lisa Princic helps impact-driven business owners dive deep into their unique value and business models to build sustainable $1million brands. She helps them simplify their offers, focus their brand with bolder messaging and strengthen their marketing systems. Lisa is a trained business strategist and marketing mentor who eases business owners from successful chaos to strategic flow to create more success and fulfillment. Lisa is also the host of the Message & Mastery podcast.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/142

Connect with Lisa on her website at https://lisaprincic.com/.

Listen to Lisa’s podcast “Mastery & Message” (I was on in episode 4).

Listen to “Leveraging Your Special Sauce with Carol Cox” on the What Works podcast episode 236 hosted by Tara McMullin. (Tara was on the SYB podcast in episode 122: A Fresh Approach to Social Media Engagement.)

Listen to “Scale Your Message with Carol Cox” on the Fierce Feminine Leadership podcast episode 369 hosted by Eleanor Beaton. (Eleanor was on the SYB podcast in episode 128: The 4 Visibility Mindset Shifts You Must Make.)

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

Episode 12: Defining Your Value Proposition for Marketing with More Heart and Less Hustle with Lisa Princic Episode 102: Getting Local Media and Publicity to Expand Your Visibility with Amanda Berlin Episode 106: Get More Speaking Opportunities with a Powerful Personal Brand with Diane Diaz Episode 131: Pitching and Negotiating for Bigger Speaking Opportunities with Maureen Taylor [Confidence Series]

141: Advocating for What You Want for Yourself and Others with Nicole Tisdale [Leadership Series]

Oct 8, 2019 59:15

Description:

We’re kicking off a new podcast series on Leadership: what does it mean to be a leader for your audience, your clients, your community, and yourself.

You’re going to love the stories and strategies that my guest, Nicole Tisdale, shares.

Her story of literally running down a Congressman to ask him for a job is incredible - and shows the power of an “elevator pitch” (or, in this case, the Capitol Hill subway pitch).

I had to ask Nicole where she got the confidence to go after what she wants - and you’ll hear what she answers.

Nicole first contacted me earlier this year after listening to episode 98 with Dr. Nicole Rochester and her work that she’s doing to improve the doctor-patient-caregiver relationship.

Nicole said she wanted to shout through the podcast during that episode to tell Dr. Nicole what she could do to get policies enacted, something most of us never think about doing.

We also talk about women in politics, how Nicole approaches her speaking engagements, and why she decided to write a book.

Nicole has a fascinating and impressive background: she worked on Capitol Hill for 10 years as a high-ranking staffer, with a focus on issues related to national security. 

Nicole recently started her own company to help organizations and individuals learn how to advocate for themselves, whether it’s in Congress, your state legislature, or local city council.


About My Guest: Nicole Tisdale, principal of Advocacy Blueprints, works with individuals and organizations who are eager to accelerate policy issues, increase advocacy efforts, and create changes in their organizations and communities. Nicole’s passion is making government accessible to all. During her ten-year tenure on the US House Committee on Homeland Security, Nicole developed a strong proficiency in handling congressional investigations of the Executive Branch and the private sector by mastering congressional process and procedure. 

Serving as the former Director of Intelligence and Counterterrorism and the Director of Outreach and Coalitions for members and staff, she helped to advance the Committee’s outreach efforts by creating strategic partnerships between the private sector and the Committee in an effort to harness support for legislation and oversight for national security efforts. Her book, “Right To Petition: A Practical Guide to Creating Change in Government with Political Advocacy Tools and Tips,” is already a political reference bestseller and has received numerous excellent reviews, as the first of its kind. 

Nicole received both her Juris Doctorate (’09) and Bachelors of Art (’06) from the University of Mississippi. 

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/141

Connect with Nicole on her websites at https://nicoletisdale.com/ and https://advocacyblueprints.com/

Nicole’s book “Right To Petition: A Practical Guide to Creating Change in Government with Political Advocacy Tools and Tips.”

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Episode 98: Expanding Your Personal Story into a Universal Message with Nicole Rochester, M.D. [Coaching] Episode 114: Building Your Thought Leadership Platform with Lisa Zawrotny [Coaching] Episode 125: Handling Hard Conversations at Live Events with Sarah & Beth of Pantsuit Politics

140: Comparing Political Speeches from Michelle Obama, Elizabeth Warren, and Alexandria Ocasio-Cortez [Storytelling Series]

Oct 1, 2019 46:10

Description:

What can we learn from political speeches to apply to our own presentations?

Quite a bit!

For this episode, we watched speeches given by former First Lady Michelle Obama, Senator and Presidential Candidate Elizabeth Warren, and Congresswoman Alexandria Ocasio-Cortez (known as AOC).

I’m joined by one of our speaking coaches Diane Diaz as we talk about the similarities and differences in their speeches, including:

Understanding who their real audience is Using certain stories and historical references to relate to their audience The impact of visual imagery when telling a story Repetition of key phrases The change in tone and content between Michelle Obama’s 2008 and 2016 DNC speeches - and why The role authenticity plays Stereotypes that women leaders have to overcome The generational differences we see with Alexandria Ocasio-Cortez’s speaking style

 

This episode is part of our Storytelling series, episodes 137-140.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. In this episode, Carol is joined by one of our speaking coaches, Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Speeches:

Michelle Obama's 2008 DNC speech Michelle Obama's 2016 DNC speech Elizabeth Warren's Sept. 2019 campaign speech Alexandria Ocasio-Cortez speeches Greta Thunberg’s speech at the United Nations Climate Summit 2019


Links:

Show notes at https://www.speakingyourbrand.com/140

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 33-777.

Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Episode 94: Speaking and Showing Up Powerfully as Women with Molly Baker McPherson Episode 125: Handling Hard Conversations at Live Events with Sarah & Beth of Pantsuit Politics Episode 137: The Missing Ingredients in Your Stories [Storytelling Series]

139: [Coaching] Selecting the Best Stories to Include in Your Signature Talk with Marie Fiebach [Storytelling Series]

Sep 24, 2019 40:57

Description:

We're continuing our series on storytelling with this on-air coaching call episode about what stories you should select to include in your signature talk, whether it's a business presentation, a conference session, or, in this case, a keynote.

My guest is Marie Fiebach, who is a speaker and a regular contributor on her local TV station.

Marie is part of our Master Your Speaking online group coaching program and she’s been working on her keynote talk.

I invited her to come on the podcast to share with us how she selected the main story that was going to be the thread throughout her talk, as well as some of the other stories that she chose, including ones that showcase her credibility and her experience.

This is a fun episode! We cover a lot, from call backs that comedians like Whitney Cummings use, to adding props and funny memes, to incorporating music and songs in your talks.  

This episode is part of our Storytelling series, episodes 137-140.

 

About My Guest: Marie Fiebach has been working with non-profits for more than 20 years. Through her work in strategic planning and fundraising leadership, she has helped many organizations break through the status quo and achieve goals once thought to be impossible.

Marie has helped organizations plan and execute fundraisers with revenues in excess of $100,000, developed a food program for at-risk teens, designed and executed a process for recruiting and hiring a new executive director, and so much more. She currently sits on two local non-profit boards and is a weekly guest on KAKE TV's Good Morning Kansas. She lives, works, and volunteers in Wichita, Kansas. When she is not helping others dream bigger you may find her pursuing her passion for helping busy families at FeedYourFamilyTonight.com.

 


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com



Links:

Show notes at https://www.speakingyourbrand.com/139

Connect with Marie on her websites: https://mariefiebach.com/ and https://feedyourfamilytonight.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!



Related Podcast Episodes:

Episode 81: Be a Better Speaker – Top Takeaways from Watching Presenters at Podcast Movement Episode 118: Push Past Your Speaking Plateau Episode 119: Deconstructing a Keynote: Writing, Preparation, and Delivery Episode 137: The Missing Ingredients in Your Stories [Storytelling Series]

 

138: Scientists Need to Tell Stories Too with Karen Corbin, PhD, RD [Storytelling Series]

Sep 17, 2019 31:34

Description:

If you're sharing something personal in a presentation or a talk, you know that you should make it a story and include stories in your presentations in general.

What about if you're presenting on topics that are more data-driven or research-based?

You should definitely include stories as well.

My guest in this episode is Karen Corbin, PhD, RD, who's a scientist herself and has a company with a great name called Geeks That Speak® to inspire and empower scientists to become powerful storytellers.

Incorporating storytelling into their presentations is crucial, whether they’re presenting at conferences to peers or to the general public. 

Stories can help spark curiosity, give context to facts and data, and make the information being presented more memorable.

You don’t have to be a scientist to learn a lot in this episode. What Karen and I talk about applies to any topic.

This episode is part of our Storytelling series, episodes 137-140.

 

About My Guest: Karen D. Corbin, PhD, RD is the Owner and Chief Geek of Geeks That Speak® and an Investigator at the AdventHealth Orlando Translational Research Institute for Metabolism and Diabetes. She is an expert in human nutrition and metabolism. Her scientific career is devoted to finding new approaches to prevent and treat diseases like diabetes and fatty liver disease. She is also an expert is scientific storytelling. After spending years traversing the worlds of healthcare and science, she realized that a fundamental gap exists for translating ideas into solutions: the common inability of scientists and other “geeks” to deliver information in a way that is impactful, relevant and inspires action. This led Dr. Corbin to an important conviction: by helping scientists translate complex scientific information in a way that is accessible to a broad range of audiences, she could help advance the innovation that will solve many of society’s most pressing problems So, she created the movement “Geeks That Speak®” to inspire and empower scientists to become powerful storytellers. 

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com

 

Links:

Show notes at https://www.speakingyourbrand.com/138

Connect with Karen on her website at https://www.geeksthatspeak.com/

New York Times article: “N.I.H. Head Calls for End to All-Male Panels of Scientists.”

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!

 

Related Podcast Episodes:

Episode 57: How to Use Simple Story Structure to Create Compelling Content with Carol Cox Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 76: Why the Stories We Tell Matter with Leena Nasser of The Chopra Institute Episode 113: Storytelling Isn’t Enough – Your Content Needs to be E.P.I.C.

137: The Missing Ingredients in Your Stories [Storytelling Series]

Sep 10, 2019 24:31

Description:

We’ve all heard to use stories in our presentations.

Stories make our content more interesting and memorable for the audience and can aid in learning.

What I’ve seen is that we’re good at providing a *summary* of the story.

But, what we’re not doing is *telling* a story.

What’s the difference?

5 key ingredients that will spice up your stories.

How do you go about telling a good story? Make it an I.D.E.A.L. story.

You know I love acronyms and alliterations, so I came up with the acronym I.D.E.A.L.

In this episode, we go through each letter - each ingredient - for a great story.

 

→ Download the free PDF with the I.D.E.A.L. story ingredients at https://www.speakingyourbrand.com/137.  

 

This episode is the first of our new series on Storytelling, episodes 137-140.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes and free PDF at https://www.speakingyourbrand.com/137

 

Book “Storycraft: The Complete Guide to Writing Narrative Nonfiction” by Jack Hart.

 

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

 

Join our Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group

 

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

 

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

 

Say hi to me on Instagram and Twitter: @CarolMorganCox.

 

Subscribe to the podcast on Apple Podcasts and leave a review!

 

Related Podcast Episodes:

Episode 57: How to Use Simple Story Structure to Create Compelling Content with Carol Cox Episode 76: Why the Stories We Tell Matter with Leena Nasser of The Chopra Institute Episode 98: Expanding Your Personal Story into a Universal Message with Nicole Rochester, M.D. Episode 113: Storytelling Isn’t Enough – Your Content Needs to be E.P.I.C. Episode 119: Deconstructing a Keynote: Writing, Preparation, and Delivery

136: How to Use the Feedback Form for Higher Quality Lead Generation [Money Series]

Sep 3, 2019 42:02

Description:

How can you increase leads and sales at your presentations? By asking for them!

Having a feedback form that the audience fills out is one of the best ways to generate leads, especially if you don’t feel comfortable making a hard sales pitch in your presentation or if the place you’re speaking at forbids “selling from the stage.”

Since I first started talking about the feedback form on this podcast in 2017, I get asked regularly which episode someone can listen to specifically about it.

I haven’t had one specific episode - until now.

In this episode, I describe what the feedback form is, what’s included on it, and how to use it.

And then you’ll hear from six women in the Speaking Your Brand community who have used the feedback form at their presentations and the results they’ve received.

Be sure to listen until the end - I have a bonus tip that you won’t want to miss.

This episode is part of our Money series, episodes 132-136.

If you’re ready to position yourself as a paid speaker as well as generate more leads from your speaking engagements, join our Monetize Your Speaking online group coaching program.

This is a 3-month online, hands-on program that will help you find/refine your unique topic, create your speaking page, packages and fees, optimize your LinkedIn profile, improve your current presentation to make it more sales-driven, and position yourself as a premium speaker.

 

Appearing in order in this episode:

Janna Lundquist is founder of Janna Lundquist Consulting and is known as the Team Whisperer. 

Karen Wilson is a clinical neuropsychologist, founder of ChildNEXUS.com, and owner of West LA Neuropsychology, PC.

Annette Adamska is your Small Business Stage Manager.

Lorena Klingel is founder of Learn to Flourish. Lorena was on in episode 117: Turning Your Signature Talk into a Lead Generation Webinar.

Kathy McEwan is a certified professional organizer and owner of a home organizing company called Second Set of Hands. She’s host of the podcast Organize for Success.

Pam Andrews is founder of The Scholarship Shark and host of the podcast of the same name. Pam was on in episode 48: Strategies to Get Visible.


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/136

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Join our Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

Episode 48: Strategy Session to Get Visible with Pam Andrews [Coaching] Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 68: Getting Paid to Speak and Negotiating Speaker Fees Episode 74: Increase Conversions at Your Speaking Engagements [Coaching] Episode 110: Making the Most of Speaking at Trade Shows and Conferences with Sue Monhait Episode 117: Turning Your Signature Talk into a Lead Generation Webinar with Lorena Klingel [Coaching]

 

135: The Profits in Putting On a Live Event for Your Community with Anna Seewald [Money Series]

Aug 27, 2019 52:17

Description:

For the past few episodes, we’ve talked about how you can monetize your speaking, whether it’s by getting paid a fee or generating leads and sales.

Have you thought about putting on your own live, in-person event as another way to monetize your speaking and business?

Notice that the title of this episode is “profits” (plural). That’s because, as you’ll hear, there are multiple benefits for you of putting on a live event.

My guest is Anna Seewald, who has built a community from her own podcast and Facebook group.

She decided at the end of 2018 that she was going to put on a live event in 2019.

In this episode, Anna and I talk about:

Why she decided to host an in-person, one-day event The reality of breaking even on the event itself The profits you can make that are more than the money How Anna decided on her ticket prices Anna paid her speakers (yay!) Where most of her ticket sales came from - and the surprising role social media played Revenue streams from the event besides ticket sales Lessons learned for next time, including you being the keynote speaker

 

This episode is part of our Money series, episodes 132-136.

If you’re ready to position yourself as a paid speaker as well as generate more leads from your speaking engagements, join our Monetize Your Speaking online group coaching program.

This is a 3-month online, hands-on program that will help you find/refine your unique topic, create your speaking page, packages and fees, optimize your LinkedIn profile, improve your current presentation to make it more sales-driven, and position yourself as a premium speaker.

 

About My Guest:  Anna Seewald, M.Ed is a Parent Educator, Keynote Speaker, Author and Host of The Authentic Parenting Podcast. With background in psychology and education, having worked with children for 18 years, today she helps conscious moms and dads to become calm and connected to themselves and their children through trauma-informed education. She believes in helping children by helping parents. She has a private practice that specializes in parent education, where she provides one-on-one parent coaching, parenting, court ordered, and co-parenting classes. 

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/135

Connect with Anna on her website: http://www.authenticparenting.com.

Listen to Anna’s podcast “Authentic Parenting”.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Join our Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

Episode 52: Producing Live Events to Showcase Your Business & Brand with Renee Warmack Episode 69: What Event Organizers Look for in Speakers with Erin Smith Episode 90: Hosting Your Own Workshop or Retreat with Blair Thielemier Episode 109: How to Put On a Winning Workshop with Carol Cox and Diane Diaz

134: Gender Pay Gap: Talking About Uncomfortable Topics with Your Audience with Michelle Gyimah [Money Series]

Aug 20, 2019 45:21

Description:

How can you approach an uncomfortable or difficult topic with your audience, so that they open up and you can facilitate a productive conversation, learning, and action taking?

For many companies, the gender pay gap is one of those issues that they want to be seen as making progress on, yet having real conversations around it, that lead to action, can be challenging.

This is the situation that my guest, Michelle Gyimah, finds herself in regularly. Michelle lives in the U.K. and works with companies to improve the pay and leadership gap between men and women.

Michelle faced this issue herself when she went back to work after having children and what she found was frustrating: resistance by companies to part-time and remote work for women at her skill level who should be paid equitably but aren’t.

In this episode, Michelle and I talk about:

The gender pay gap is more than money The way the world of work is structured is putting up barriers Michelle’s personal story How Michelle gets people at all levels of a company to open up and have these difficult conversations about the gender pay and leadership gap The solutions are found when you come to the table The kind of company culture that’s open to this The workshop activities Michelle uses Bringing people’s objections out into the open (this is for any topic you speak on) Women speakers not getting paid, especially ones like Michelle who speak on the gender pay gap {rant}

 

This episode is part of our Money series, episodes 132-136.

If you’re ready to position yourself as a paid speaker as well as generate more leads from your speaking engagements, join our Monetize Your Speaking online group coaching program.

This is a 3-month online, hands-on program that will help you find/refine your unique topic, create your speaking page, packages and fees, optimize your LinkedIn profile, improve your current presentation to make it more sales-driven, and position yourself as a premium speaker.

 

About My Guest: Michelle Gyimah is the Director of Equality Pays, a gender equality consultancy dedicated to closing workplace pay gaps. In addition to working with employers, Michelle is also a passionate advocate for enabling women to get equal pay and close their pay gaps. She does this by supporting their equal pay investigations and teaching women workplace negotiation skills to allow them to get more of what they want. Michelle has over 10 years’ experience of working at the Equality and Human Rights Commission and holds a Masters in Human Rights from The University of Manchester. Michelle is a regular contributor to numerous national business magazines, international conferences and lives in Manchester, UK.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/134

Connect with Michelle on her website: http://www.equalitypays.co.uk 

Connect with Michelle on LinkedIn: https://www.linkedin.com/in/michellegyimah/ 

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Join the Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

Episode 54: Building a Culture of Trust with Your Team and Audience with Dr. Laura Gallaher Episode 97: Thinking Bigger – I Get Coached On-Air by Geraldine Carter Episode 125: Handling Hard Conversations at Live Events with Sarah & Beth of Pantsuit Politics Episode 126: Gain Skills and Visibility By Serving on a Board with Shireen Motara Episode 131: Pitching and Negotiating for Bigger Speaking Opportunities with Maureen Taylor [Confidence Series]

133: Authentic Selling at Your Speaking Engagements with Nikki Rausch [Money Series]

Aug 13, 2019 01:00:15

Description:

When we’re doing unpaid speaking engagements, the expectation is that, because it’s free, we can use it for building brand awareness and for lead generation.

However, many conferences and groups explicitly forbid “selling from the stage.”

I’ve never liked that phrase because it conjures up images of a pitchman on stage hawking their wares like on an infomercial. It’s a turn off to the audience and for many of us speakers it feels awkward and inauthentic.

But, there IS a way to sell who you are and what you do in your presentations authentically and by providing value to your audience.

My guest is Nikki Rausch, who is my sales coach and who last appeared on the podcast in episode 34 in September 2017.

In this episode, Nikki and I talk about:

How to sell from the stage in an authentic and genuine way How to prime people in the audience to want more Why you should pre-frame your offer at the beginning of your presentation Planting seeds throughout your presentation by telling stories Transitioning to your offer and how to determine what price point the offer should be for that audience What to do after your presentation is over to get consult calls scheduled right then and there Nikki’s Selling Staircase framework (5 steps) Negotiating your speaking fees


This is the second episode in our new podcast series on Money, episodes 132-136.

Nikki was a guest speaker in our Master Your Speaking group coaching program and the women were blown away by her feedback to them.

If you’re ready to position yourself as a paid speaker as well as generate more leads from your speaking engagements, join our Monetize Your Speaking online group coaching program.

This is a 3-month online, hands-on program that will help you find/refine your unique topic, create your speaking page, packages and fees, optimize your LinkedIn profile, improve your current presentation to make it more sales-driven, and position yourself as a premium speaker.

About My Guest: 

Founder and CEO of “Sales Maven”, an organization dedicated to authentic selling, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”.  

With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki shattered sales records in many industries, receiving multiple “top producer” awards along the way.

Today, entrepreneurs and small business owners from a wide range of disciplines hire Nikki to show them how to sell successfully and authentically, without being pushy or “salesy.”

An engaging and sought-after speaker, she shares the secrets of her sales success through illuminating keynote addresses and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients. 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/133

Connect with Nikki on her website at https://yoursalesmaven.com

Get Nikki’s free ebook gift “Closing the Sale” at https://www.yoursalesmaven.com/ebook

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Join the Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

Episode 34: Relationship Selling with Nikki Rausch Episode 59: Why You Shouldn’t Sell from the Stage – and What to Do Instead with Carol Cox Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework  Episode 74: Increase Conversions at Your Speaking Engagements with April Caldwell [Coaching] Episode 96: Booking Corporate Workshops from Local Speaking Gigs with Louise Brogan [Coaching]

132: 7 Reasons Why You Aren’t Getting Paid to Speak [Money Series]

Aug 6, 2019 45:05

Description:

As we gain more experience as speakers and build our platforms, many of us want to get paid to speak.

But, we don't know where to start - or we're asking to be paid and hearing "it's not in our budget."

In this episode, I’m joined by one of our speaking coaches Diane Diaz to talk about 7 reasons why you aren’t getting paid to speak - and what to do to change it.

A few of the reasons may seem obvious (not knowing to ask to be paid in the first place), but some of them may surprise you and be ones you haven’t considered.

If you’re ready to position yourself as a paid speaker as well as generate more leads from your speaking engagements, get on the interest list for our upcoming Monetize Your Speaking online group coaching program.

This is a 3-month online, hands-on program that will help you find/refine your unique topic, create your speaking page, packages and fees, optimize your LinkedIn profile, improve your current presentation to make it more sales-driven, and position yourself as a premium speaker.

This is the first episode in our new series on Money.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. In this episode, Carol is joined by one of our speaking coaches, Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our one-on-one and group coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/132

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Get on the interest list for the Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework  Episode 68: Getting Paid to Speak and Negotiating Speaker Fees Episode 106: Get More Speaking Opportunities with a Powerful Personal Brand with Diane Diaz Episode 123: The Key Elements You Need to Get Paid Speaking Engagements with Li Hayes Episode 131: Pitching and Negotiating for Bigger Speaking Opportunities with Maureen Taylor [Coaching]

131: [Coaching] Pitching and Negotiating for Bigger Speaking Opportunities with Maureen Taylor [Confidence Series]

Jul 30, 2019 01:00:37

Description:

Have you held back from pitching yourself for bigger speaking engagements?

Or have you not raised your speaking fees even after you’ve been speaking for a while?

Or have you not asked to be paid at all?

Just like in our businesses, we need to develop confidence in the value, expertise, and experience we provide as speakers at an event.

And sometimes having an outside perspective, like a coach, can be the push you need.

My guest is Maureen Taylor, known as The Photo Detective.

Maureen has been a speaker for years and has appeared on national TV programs like The View and The Today Show.

As a member of our Master Your Speaking group coaching program, Maureen has been encouraged by me and the other women in the group to go after bigger speaking opportunities and to raise her fees.

In this on-air coaching call, Maureen and I talk about:

How nerves can appear even when you’ve been speaking for years (and oftentimes it’s because of a certain type of audience) What to do when you’re hit with a bundle of nerves to gain your confidence back The energy you have as a speaker and the energy and personality of the audience How to handle hecklers in the audience Negotiating your speaker fees Pitching yourself, including what to write in the introductory email Strategies to make it easier to promote yourself

 

Whether you’ve been speaking for years or have started more recently, you’ll learn a lot from this episode.

This episode is part of our Confidence Series, episodes 127-131.


About My Guest: Maureen Taylor is a frequent keynote speaker on photo identification, photograph preservation, and family history at historical and genealogical societies, museums, conferences, libraries, and other organizations across the U.S., London and Canada.  She’s the author of several books and hundreds of articles and her television appearances include The View and The Today Show (where she researched and presented a complete family tree for host Meredith Vieira).  She’s been featured in The Wall Street Journal, Better Homes and Gardens, The Boston Globe, Martha Stewart Living, Germany’s top newspaper Der Spiegel, American Spirit, and The New York Times. Maureen was recently a spokesperson and photograph expert for MyHeritage.com, an internationally known family history website and also writes guidebooks, scholarly articles and online columns for such media as Smithsonian.com. 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/131

Connect with Maureen on her website at https://maureentaylor.com/.

Listen to Maureen’s podcast “The Photo Detective.”

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Get on the interest list for the Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!


Related Podcast Episodes:

Episode 46: We All Need a Wingwoman with Mia Scharphie Episode 72: How to Speak Strategically for Better Business Results Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Episode 127: Developing Confidence in Public Speaking

130: Your Movements Say As Much As Your Words with Ritu Chander [Confidence Series]

Jul 23, 2019 42:39

Description:

We all know that non-verbal communication can be as important as our words, whether we're talking with a person one-on-one or speaking in front of an audience.

Did you know that our body movement - our kinetic energy - is something different from what we traditionally think of regarding body language and it has an impact too?

My guest is Ritu Chander, the founder of The Next Move LLC, which is a decision-making consultancy.

In this episode, Ritu and I talk about:

How she became interested in body movement The history of movement analysis The subconscious behaviors we do How our body movement reflects our cognitive processing and how we make decisions The difference between looking at body language and kinetic energy As speakers, how our body movement can impact the audience subconsciously Why it’s important to change up our body movement, gestures, and voice when we’re speaking Why we want to come across as approachable and warm - and what to do if we feel like that’s not our natural personality



This episode is part of our Confidence Series, episodes 127 through 131.

 

About My Guest: Ritu Chander is the Founder of The Next Move LLC, with offices in Chicago, Illinois. The Next Move is a leading decision-making consultancy in the United States. Ritu is passionate about the transformative results that occur as her clients break through the roadblocks of their ingrained decision-making patterns. Ritu employs an analytical technique of correlating subconscious behaviors to cognitive strengths and weaknesses, a technique scientifically proven as 99% accurate. 

Ritu expands her services to speaker training, jury selection, witness preparation, mediation and more, integrating her expertise in cognitive patterns with Laban Movement Analysis for thorough mind-body integrated analysis and coaching.

Ritu’s international client base reaches entrepreneurs, politicians, scientists, physicians, corporate leaders, teams and attorneys. As a leading expert in her field, she is an engaging speaker and trainer and is passionate about sharing her knowledge to maximize the potential of her clients. Ritu is an Associate Lecturer at the University of Wisconsin in Madison, and previously was Adjunct Faculty in the graduate school at Columbia College Chicago in the MPA Certification Program. Along with her training and expertise in decision-making studies, Ritu has a background in genetics, molecular biology and a career in intellectual property, with her own patent firm specializing in biotechnology and pharmaceutical patents.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com



Links:

Show notes at https://www.speakingyourbrand.com/130

Connect with Ritu on her website at http://www.thenextmovellc.com

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Get on the interest list for the Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!

 

Related Podcast Episodes:

Episode 49: This Surprising Element Will Make You a Better Speaker Episode 66: Mastering Your Speaking Style and Stage Presence

129: From Fear of Speaking to Keynote Speaker in 2 Years with Dr. Charmaine Gregory [Confidence Series]

Jul 16, 2019 41:18

Description:

If you have a fear of public speaking, this episode is for you.

If you’re confident when speaking but have a fear in a different area of your life, this episode is for you.

My guest’s story of how she went from a self-described fear of public speaking to being an in-demand paid keynote speaker in just 2 years is incredibly inspiring. 

Charmaine Gregory, M.D. is an emergency room doctor and speaks to professional groups about burnout.

You’ll hear:

How Charmaine’s fearlessness and love of the stage as a child transformed into fear How the fear of speaking presented itself when she had to do it Why she decided to conquer this fear What she did first Her journey to becoming a speaker Strategies she used and still uses today to feel more confident and comfortable when speaking

 


Charmaine is a member of our Master Your Speaking group coaching program. Want to know when enrollment opens again? Sign up for the interest list at https://www.speakingyourbrand.com/mastery

 

→ Download the free checklist to prepare for your next speaking engagement at https://www.speakingyourbrand.com/129

 

This episode is part of our Confidence Series, episodes 127 through 131.

About My Guest: Charmaine Gregory, M.D. has served countless patients and taught resident doctors and medical students for 13 years as Clinical Faculty at St. Joseph Mercy Ann Arbor in Michigan, following Emergency Medicine Residency training at Duke University Medical Center. She has been honored as a nominee for the Golden Apple teaching award by the resident doctors she teaches several years in a row. She is an active member of the Clinical Practice Committee for the Emergency Medicine Physician Group, PC. She serves as a Peer Coach providing feedback on communication techniques for Emergency providers and facilitates talks with healthcare providers about burnout, wellness, and work-life balance/integration. Most recently, Dr. Gregory has had the honor of being a contributing author of the books, The Chronicles of Women in White Coats and Thinking About Quitting Medicine Volume 2 and Doctoring Better. Dr. Gregory faces her fear of public speaking by speaking publicly on topics of burnout, wellness, fitness, work life integration, and night shift life.

Outside of medicine, Charmaine’s passion to pursue wellness and work-life balance led to the establishment of the virtual greatness and wellness coaching company Fervently Fit with Charmaine, LLC. Wellness coaching and health content sharing serve as an extension of clinical service by focusing on preventative methods for health and wellness maintenance. She is also a trained Physician Coach, helping colleagues find meaning and direction when most needed. She is the host of the Women in White Coats and Fearless Freedom with Dr. G podcasts.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/129

Connect with Charmaine on her website at https://www.ferventlyfitwithcharmaine.com/.

Listen to Charmaine’s podcast “Fearless Freedom with Dr. G.”

Book: “The Chronicles of Women in White Coats”

Book: “Alter Ego” by Todd Herman

Download the free checklist to prepare for your next speaking engagement at https://www.speakingyourbrand.com/129

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!

Related Podcast Episodes:

Episode 66: Mastering Your Speaking Style and Stage Presence Episode 118: Push Past Your Speaking Plateau Episode 119: Deconstructing a Keynote: Writing, Preparation, and Delivery Episode 127: Developing Confidence in Public Speaking

128: The 4 Visibility Mindset Shifts You Must Make with Eleanor Beaton [Confidence Series]

Jul 9, 2019 37:25

Description:

This conversation is one I’ll be listening to again, especially the end (!).

Is there something that has held you back from being more visible, whether it’s sharing a powerful message or standing on a stage in front of an audience?

You’re far from alone.

As women, we’ve grown up with societal and cultural messages (some subtle and subconscious, others not) that can influence us to keep quiet, not share our strong opinions, or even feel fearful of being seen.

My guest is Eleanor Beaton, a women’s leadership mentor and founder of Fierce Feminine Leadership, an organization and a podcast of the same name.

This is a powerful and enlightening conversation on the mindset shifts and strategies we can use to be willing to be seen and heard - and why as women it’s so important for us to do so.

Eleanor and I talk about:

The mixed messages she received growing up about being bold Her work as a journalist and the distance that provided by not having to have an opinion on the story being covered In contrast, my work as a political commentator on TV and having to share my opinions Eleanor’s story of being interviewed for the first time and feeling like it was life and death Why sharing a deeper message feels so vulnerable The 4 mindset shifts Eleanor recommends We both share practical strategies we use to deal with criticism from strangers The importance of living life vividly so you have rich material to work with as a speaker Embodying your message as a speaker, like musicians and performers do


This episode is part of our Confidence Series, episodes 127 through 131.

About My Guest: Eleanor Beaton is a women’s leadership mentor and founder of Fierce Feminine Leadership, an organization that helps ambitious women develop the confidence, presence, political savvy and influence they need to smash the glass ceiling and take their seats at the tables where the big deals and big decisions are made. Eleanor is also an award-winning journalist and host of the Fierce Feminine Leadership podcast. She has served as Chair of the Visiting Women's Executive Exchange Program at the Yale School of Management. She currently sits on the boards of Innovacorp and Invest Nova Scotia.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/128

Eleanor’s website: https://eleanorbeaton.com/

Listen to Eleanor’s podcast Fierce Feminine Leadership: http://www.eleanorbeatonpodcast.com/

Connect with Eleanor on LinkedIn: https://www.linkedin.com/in/eleanorbeaton/

Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolcox/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details and apply online at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Episode 40: Why Women Need to Speak Up and Roar with Sophia Eng Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Episode 94: Speaking and Showing Up Powerfully as Women with Molly Baker McPherson Episode 97: Thinking Bigger – I Get Coached On-Air by Geraldine Carter Episode 118: Push Past Your Speaking Plateau

127: Developing Confidence in Public Speaking [Confidence Series]

Jul 2, 2019 33:18

Description:

Starting with this episode, the next 5 episodes will be related to confidence: from putting yourself out there to pitch for speaking gigs, to conquering a fear of public speaking, to standing on stage and delivering your talks with presence and poise.

This episode kicks off this series by talking about what confidence is, my own ups and downs with confidence, and specific strategies you can use to increase your confidence.

Although power posing is great (I recommend it!), we’re going deeper than that - much deeper to discuss:

Why we lack confidence in the first place Why confidence is attractive What we gain by being confident More importantly, what our audience gains from our confidence How we can develop confidence Examples from my own experience and from some of our clients


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/127

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Get on the interest list for the Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Resources Mentioned:

Book “Alter Ego” by Todd Herman Book “City of Girls” by Elizabeth Gilbert Vanity Fair article on Star Wars Article on Digital Influencers Nancy Ganzekaufer My FB Live with Nancy (lots of public speaking tips!) Alyx Gardner, HouseMacros.com 


Related Podcast Episodes:

Episode 66:Mastering Your Speaking Style and Stage Presence with Carol Cox Episode 94: Speaking and Showing Up Powerfully as Women with Molly Baker McPherson Episode 101: Public Speaking Trends for 2019 Episode 108: NLP Can Make You a Better Speaker with Candice Czaplak Episode 118: Push Past Your Speaking Plateau

126: Gain Skills and Visibility By Serving on a Board with Shireen Motara

Jun 25, 2019 40:31

Description:

Serving on a corporate or non-profit board is an excellent opportunity for you to gain skills and visibility and broaden your network.

Plus, representation matters: not only to the performance of the companies and organizations who have more women on their boards, but to women who see other women on boards and can then imagine it for themselves (“If you can see it, you can be it”).

I’ve served on several boards over the years and the relationships I’ve made have been such an important part of building Speaking Your Brand.

My guest is Shireen Motara, who consults with companies and agencies like the United Nations on gender equality and women’s rights, including board diversity.

This is a deep conversation about:

How Shireen became interested in gender equality at a young age Why companies benefit from having more women on their boards Why there are so few women on boards What it looks like to serve on a board How to let organizations know you’re interested The skills you gain by serving on a board

Download the free PDF guide “What You Need to Know to be Board Ready”: https://www.dropbox.com/s/dfq02mxqoeq8fnl/Woman%20Board%20Leader_Shireen%20Motara_eBook_2019.pdf?dl=0

About My Guest: Shireen Motara is deeply passionate about the potential of Women, Entrepreneurs and Africa, and has a lifelong commitment to social change. For over two decades, Shireen has been working and volunteering for social justice. She’s held roles in management, coaching, executive leadership and consulting in South Africa, SADC and the United Kingdom. She volunteers her time to serve as a non-executive director on various boards and as a mentor to entrepreneurs. Her background qualifications include coaching, law, HR and business administration.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/126

Shireen’s website: https://taratransform.com/

Download the free PDF guide “What You Need to Know to be Board Ready”: https://www.dropbox.com/s/dfq02mxqoeq8fnl/Woman%20Board%20Leader_Shireen%20Motara_eBook_2019.pdf?dl=0

Connect with Shireen on LinkedIn: https://www.linkedin.com/in/shireenmotara/

Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolcox/

Authors/books mentioned:

bell hooks Toni Morrison Maya Angelou Dr. Tererai Trent Invisible Women: Data Bias in a World Designed for Men

Catalyst research on women on boards: https://www.catalyst.org/research/women-on-corporate-boards/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Create your signature talk or TEDx talk. Get all the details and apply online at https://www.speakingyourbrand.com/coaching.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Episode 94: Speaking and Showing Up Powerfully as Women with Molly Baker McPherson Episode 97: Thinking Bigger – I Get Coached On-Air by Geraldine Carter

125: Handling Hard Conversations at Live Events with Sarah & Beth of Pantsuit Politics

Jun 18, 2019 49:44

Description:

You may not be talking about politics at your speaking engagements, but you may be discussing issues that are controversial or where people have a distinct point of view.

Or, you may get a question from an audience member that throws you off.

How can you handle hard conversations, whether it’s at events, panels, media interviews, or even with your family and friends?

Joining me in this episode are Sarah Stewart (from the left) and Beth Silvers (from the right) of the Pantsuit Politics podcast.

Along with their strategies for handling hard conversations, we get into why companies don’t seem to value training on these “soft skills” as much as they should, why they tend to bucket it as a “women’s issue”, and how we can position these topics differently.

About My Guests:

On the Pantsuit Politics podcast, two friends on opposite sides of the aisle have real conversations about politics and policy.

Sarah Stewart Holland (from the left) has always loved politics, although her political opinions have changed drastically over the years. As the creator and cohost of Pantsuit Politics, she has turned that passion into a career. When she's not opining about policy or the latest political firestorm from behind the mic, Sarah is raising her three young song with her husband in her hometown of Paducah, KY, where she served on the Paducah City Commission. Before turning to the mic, Sarah wrote about parenting and politics on her blog bluegrass redhead. Her writing has also been published on the Atlantic, Huffington Post, Scary Mommy, and BlogHer.

Beth Silvers (from the right) owns and operates Checking In with Beth Silvers, a life and business coaching practice. Drawing on her eleven years of experience with a large midwestern law firm as an attorney and human resources executive, Beth helps individuals clarify and realize their goals. She has been recognized as one of Ohio’s Most Powerful and Influential Women by the Ohio Diversity Council, a Human Resources GameChanger by Workforce Magazine, and one of Cincinnati’s Forty Under 40 business leaders. A graduate of Leadership Northern Kentucky, Beth lives in Union with her husband, two daughters, and miniature schnauzer. She loves people, politics, poetry, and watermelon.


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/125

Listen to the Pantsuit Politics podcast: http://www.pantsuitpoliticsshow.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Episode 94: Speaking and Showing Up Powerfully as Women with Molly Baker McPherson Episode 97: Thinking Bigger – I Get Coached On-Air by Geraldine Carter Episode 123: The Key Elements You Need to Get Paid Speaking Engagements with Li Hayes

124: [Coaching] Opportunities Come When You're Prepared with Karen Briscoe

Jun 11, 2019 43:13

Description:

Have you ever been asked to give an important talk or presentation with a very short time frame?

You knew that saying “yes” would be beneficial, but then you had to scramble to put it together, which meant pushing aside your other work, stressing about it, and creating a presentation that wasn’t as good as it could have been?

What if, instead, you’re prepared when great speaking opportunities present themselves?

My guest today is Karen Briscoe, the author of several books, highly successful in real estate, and an action taker.

In this episode, Karen and I talk about:

Why she decided it was time to create her signature talk Her inspiring story of being turned down for a speaking engagement - and then getting the opportunity again How she took her signature talk and turned it into a book (and found the time to do so!) Her writing routine Flipping the pyramid to achieve your goals The importance of goals and milestones in your life

 

This episode is sponsored by Modern Traction, a web development and content marketing company.

We used Modern Traction to design our new website for https://www.speakingyourbrand.com and we are beyond thrilled with the impact and ROI we’ve already received less than a month in.

Melanie Richards, the founder of Modern Traction, was on the podcast in episode 121 sharing what a powerful marketing and sales tool your website can be, especially to position yourself as a premium and paid speaker.

Learn more about how they can help you with a website refresh, a complete overhaul, or done-for-you content marketing at https://www.moderntraction.com and schedule a consult call. I can’t recommend Mel and her team enough.

About My Guest: Karen Briscoe has been on a heroine's journey from being too busy and overwhelmed to love the life she has, much less to make time to create and co-create the life of her dreams. In her real estate career, she experienced several major obstacles: her business partner passed away in September 2008, the same month as the financial markets crashed. That crisis was the beginning of the great recession. For the next 5 years, she set about to re-build the business with her new business partner. By my mid-50's she had achieved a high level of success in her profession, ranking in the top 250 agents WSJ list. In her personal life, she enjoys good health for her age, a happy marriage, and 2 healthy, well-established kids. She still felt as though there was something more that was hers to do. And yet there never seemed to be enough time or money. Busy had become a competitive arena, a badge of honor. What she found is the only one truly stopping her was her. How she "flipped" time to focus on meaningful activities and work. If she can do it, you can too! Karen's book, FLIP TIME: LOVE LIFE is based on this heroine's journey. Her books are available on Amazon and in bulk on the 5 Minute Success website.


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/124

Karen’s website and podcast: http://www.5minutesuccess.com/

Karen’s book: https://www.amazon.com/Flip-Time-Love-Life-Heroines/dp/1936961423/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Apply for a Virtual VIP Day to create your signature talk: https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Episode 91: Visibility Works: From Local Speaking to TED.com to a Book with Tammy Lally Episode 98: Expanding Your Personal Story into a Universal Message with Nicole Rochester, M.D. Episode 114: Building Your Thought Leadership Platform with Lisa Zawrotny [Coaching] Episode 116: 16 Ways You Can Use Your Signature Talk

123: The Key Elements You Need to Get Paid Speaking Engagements with Li Hayes

Jun 4, 2019 01:07:12

Description:

You’re going to love this episode, so much so that you may want to listen to it more than once.

It’s packed with what you need in order to get paid speaking engagements.

There are 5 key elements that event planners look for in speakers they hire.

In this episode, you’ll learn what these key elements are and how to position yourself as a paid speaker.

My guest is Li Hayes, who is a speaker manager and also facilitates speakers’ exchange groups.

Li has been on both sides: helping event planners find speakers and helping speakers get paid gigs, so she knows exactly what speakers need - and what they’re lacking that’s preventing them from getting paid engagements.

Li and I talk about:

“Famous is relative” Finding your inner dominatrix (well, *you* don’t have to find your inner dominatrix, but this is a great example of an interesting topic) Why there are very few women keynote speakers who make more than $10,000 How to promote yourself as a premium speaker The importance of video clips The difference between a PR person, a speaker manager, an agent, and a bureau Tips for speaking for lead generation Speaker fees and how much associations tend to pay Tips for negotiating your fees

 

This episode is sponsored by Modern Traction, a web development and content marketing company.

We used Modern Traction to design our new website for https://www.speakingyourbrand.com and we are beyond thrilled with the impact and ROI we’ve already received less than a month in.

Melanie Richards, the founder of Modern Traction, was on the podcast in episode 121 sharing what a powerful marketing and sales tool your website can be, especially to position yourself as a premium and paid speaker.

Learn more about how they can help you with a website refresh, a complete overhaul, or done-for-you content marketing at https://www.moderntraction.com and schedule a consult call. I can’t recommend Mel and her team enough.


About My Guest: Li Hayes is a professional Speaker Liaison who facilitates the business communications and contracts between top quality business speakers and great events. Prior to founding GoLeeward, the un-agency for business speakers, she spent over 15 years in Human Resources on the other side of the speaker industry – planning conferences and business meetings first in the service and hospitality industries and then in Big Dia/Pharma. Li planned national conferences, as well as leadership retreats, and employee training events utilizing professional speakers, consultants and agencies. She has worked with speaker bureaus and directly with speakers and learned the ins and outs of hiring speakers, from the client’s point of view. She proudly supports a small stable of top business speakers and helps clients create successful, engaging events.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/123

Li’s website: https://goleeward.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Need help identifying your topic and audience? Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

Episode 59: Why You Shouldn’t Sell from the Stage – and What to Do Instead Episode 60: Finding Your Presentation’s Spine & Why It Absolutely Needs One with Joanna Sapir [Coaching] Episode 68: Getting Paid to Speak and Negotiating Speaker Fees Episode 69: What Event Organizers Look for in Speakers with Erin Smith Episode 71: Using Humor in Your Talks Will Get You More Speaking Gigs with Kathy Klotz-Guest

 

122: A Fresh Approach to Social Media Engagement with Tara McMullin

May 28, 2019 51:25

Description:

Have you heard the term “call and response”?

When I hear the phrase, I think of preachers, especially in black churches, who use it to engage their parishioners and uplevel the energy in the room.

As speakers, we can use call and response to heighten energy and emotion with our audiences and get them to participate more in the experience. (See episode 113 on E.P.I.C. content for some examples.)

But, have you thought about using this idea of “call and response” on social media?

I certainly hadn’t until I saw a post by my guest, Tara McMullin, in her What Works online community that I’m a member of.

Here’s what’s interesting about Tara’s idea:

We assume we’re creating the “call” with our social media posts and content.

However, what if our posts are the response to the question that’s already in the minds of our audience.

Our goal is to seek out the call from our audience and respond to it, not the other way around.

Mind-shifting, isn’t it?

In this episode, Tara and I talk about:

The business model of her What Works community and how it evolved from what she had before How this idea of call and response is influencing what Tara is doing on social media The impact, engagement, and results Tara has seen with this fresh approach, especially on Instagram As a marketer, we need to think of what the questions (calls) our audiences/prospective clients have What I’m currently doing on social media How Tara approaches the content she creates for speaking engagements

 

I was curious about where the phrase "call and response" originated, so I did some searching:

“Call and response is deeply embedded into African-American musical traditions including blues, jazz, gospel, R&B, soul, and hip-hop. The phrasing is a musical conversation—a statement made by a musician or group musicians is answered by a response. Call and response comes from Sub-Saharan African cultures and developed in America through slave work songs and field hollers, spirituals, and blues.” (Source: https://stevetres.com/2016/01/5-types-of-call-and-response-phrases/)

 


This episode is sponsored by Modern Traction, a web development and content marketing company.

We used Modern Traction to design our new website for https://www.speakingyourbrand.com and we are beyond thrilled with the impact and ROI we’ve already received less than a month in.

Melanie Richards, the founder of Modern Traction, was on the podcast last week in episode 121 sharing what a powerful marketing and sales tool your website can be, especially to position yourself as a premium and paid speaker.

Learn more about how they can help you with a website refresh, a complete overhaul, or done-for-you content marketing at https://www.moderntraction.com and schedule a consult call. I can’t recommend Mel and her team enough.


About My Guest: Tara McMullin is a podcaster, writer, and small business community leader. With over a decade of experience helping thousands of small business owners grow their businesses, she’s on a mission to change the dialogue about what’s really working from hype to candid conversation.

She’s the host of the What Works podcast, a top small business podcast that’s been recommended by Forbes and Entrepreneur, as well as the founder of The What Works Network, a community hub for small business owners. She’s also a bestselling Money & Life instructor on CreativeLive. Her work has been featured on Fast Company, Inc, Daily Worth, and The Huffington Post.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/122

Explore the What Works network and podcast: https://explorewhatworks.com/

Follow Tara on Instagram: @Tara_McMullin

Carol on the What Works podcast episode 185 on networking: https://cocommercial.co/networking/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk and framework? Email hello@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

Episode 89: Building a Community from Your Podcast with Debbie Gonzales [Coaching] Episode 101: Public Speaking Trends for 2019 Episode 106: Get More Speaking Opportunities with a Powerful Personal Brand with Diane Diaz Episode 113: Storytelling Isn’t Enough – Your Content Needs to be E.P.I.C. Episode 121: Designing Your Website So It Speaks Your Brand with Melanie (Mel) Richards

121: Designing Your Website So It Speaks Your Brand with Melanie (Mel) Richards

May 21, 2019 44:18

Description:

How does your website impact your speaking opportunities and the fees you can charge?

More than you may think.

If you want to be seen as an authority in your field and charge premium rates, as both a speaker and an entrepreneur, your branding needs to reflect that.

This includes your website, your marketing materials, your graphics, and your content.

This may be controversial, but I’m going to say it:

DIY is not your BFF.

When you come to a place in your speaking and business when you need to level up, you need to bring in experts to help you.

As a speaker, if you want to get paid gigs and bigger stages, how you present yourself online and in your materials needs to reflect your value and build trust with event organizers.

You think doing things yourself is saving you money, but it’s really not. It’s costing you money: lost time, lost productivity, and actual lost revenue from prospective clients who don’t convert.

I came to this point about a year ago and I’ve been seeking out experts since then: hiring a high-level VA, a professional podcast editor, a sales coach, another speaking coach to work with our clients, most recently a website designer/developer, and soon a marketing strategist.

My guest today is Melanie (Mel) Richards, the founder of Modern Traction, a web development and content marketing company.

I hired Mel earlier this year to design and build the new website for https://www.speakingyourbrand.com.

This was a big decision for me. My previous two businesses had been web development companies, so I had always created my own websites.

But, that was no longer my identity or my business. And it was no longer a good use of my time - I needed the expert guidance and skillset that Mel and her team provided.

Whether you know you need a new look for your brand and website, are happy with what you currently have, or perhaps just need a refresh, you’ll hear tips you can use to position yourself as a premium speaker.

In this episode, you’ll learn:

How Mel got interested in design (and what a 4-ton printing press has to do with it) What elements make a great website that works for you How your website can be your most powerful marketing and sales tool Where to start when working on your website (this may surprise you) What to look for when hiring a designer What the impact has been on my business since launching the new site How we decided on the branding for the new website (this can help you with yours too)


About My Guest: Having debuted her career in web design and development in 1999, Melanie (Mel) Richards is a highly experienced and award-winning art director and digital strategist. She’s sought out for her knowledge on branding, design, UX, conversion strategies and the technologies that make it all possible. Her dedication to helping her clients get more traction with their business drives her to create solutions that meet her client’s objectives and expectations so they see a healthy ROI after working with her. In her spare time, Melanie can be found reading non-fiction, hosting a lively dinner with friends, or pushing her boundaries through adventure sports. Living in the small mountain town of Squamish, B.C., the outdoors offer her an endless playground where she enjoys kiteboarding, mountain biking and skiing with friends and family.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/121

Visit Mel’s website: https://moderntraction.com/

Schedule a consult call with Mel: https://moderntraction.com/chat/

Download the free guide for getting great professional photos: https://www.moderntraction.com/speakingyourbrand

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk and framework? Email carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 61: A Game Changer for Your Business and Presentations - Developing Your Own Framework Episode 116: 16 Ways You Can Use Your Signature Talk

120: [Coaching] Focusing on the Why vs. the How in Your Presentations with Layne Booth

May 14, 2019 40:19

Description:

A question I get a lot is: What content should I include in my lead generation presentations? How much information do I share?

To figure this out, start with these two questions:

#1 = What are you selling (your program, service, product)? This will help you to determine what content will best align with your offer.

#2: Who is your ideal client and what do they need to know to make a decision / take action?

This is what my guest today, Layne Booth, and I did during our recent VIP Day to create her signature talk.

Layne is brilliant at numbers and data analysis - and her clients love her for that.

However, we decided to go in a slightly different direction for her signature talk.

The content we ended up with may surprise you.

You’ll hear us talk about the process that led us to this, as well as the different ways Layne is using her signature talk to get her message out and attract her ideal clients.

About My Guest: Layne’s business, The Project Booth, focuses on the inventory and ordering mayhem that becomes a struggle for many product-based businesses. Layne grew up as a math nerd, graduated college with two engineering degrees and went straight into manufacturing. She spent over a decade in the supply chain world. But as her family started to grow, she was ready for more flexibility. She started The Project Booth to help businesses confidently plan their sales and inventory and maximize their bottom line. It results in the owner’s clarity, confidence, and of course, cash flow! Layne makes the numbers in your business “show you the money”.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/120

Visit Layne’s website: https://www.theprojectbooth.com/

Connect in Layne’s Facebook group: https://www.facebook.com/groups/1984665971752657/

Watch Layne’s masterclass for product-based entrepreneurs: http://www.bit.ly/profitceo

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

Episode 72: How to Speak Strategically for Better Business Results Episode 80: Connecting Your Why with What Makes Your Approach Unique with Anne Torrez [Coaching] Episode 93: Turning Your Framework into a Course with Jessica Korthuis Episode 116: 16 Ways You Can Use Your Signature Talk Episode 117: Turning Your Signature Talk into a Lead Generation Webinar with Lorena Klingel [Coaching]

119: Deconstructing a Keynote: Writing, Preparation, and Delivery with Carol Cox and Diane Diaz

May 7, 2019 51:29

Description:

In the last episode, I talked about pushing past your speaking plateau - what happens when we get to a certain point in our skillset, it’s a comfortable place, but we’re no longer progressing or challenging ourselves, and I shared some ways you can get past your plateau.

That’s where my guest today, Diane Diaz, was in her speaking journey.

You may recognize Diane - she’s been on the podcast a couple times this year and she’s one of the speaking coaches here at Speaking Your Brand.

Diane does quite a bit of speaking for her business, The Brand Teacher - about once a month for the past few years, mostly to build brand awareness and for lead generation.

She’s gotten really good at - audiences love her presentations and she gets clients from them.

And then Diane was asked to give the luncheon keynote at a women’s conference here in Orlando where we both live.

Like most of us would be, she was both excited and nervous about it - and she knew saying yes was going to help propel her to the next level in her speaking journey, which is what we talk about in today’s episode.

You’ll hear how we decided on the content for her keynote, how she practiced and prepared for it, including handling the roller coaster of emotions leading up to it, and how it went.

Pushing past your speaking plateau and going after bigger opportunities and bigger stages, like keynotes, is why I created our new Master Your Speaking online group coaching program.

The program starts May 16, 2019, and applications are currently open.

The program combines 1:1 coaching and expert guidance from both me and Diane, group calls, peer feedback and support, and accountability.

We will challenge you and gently push you out of your comfort zone so you can become a Master Speaker.

You’ll work on creating or refining your signature talk and adding layers to it - emotion, humor, video and audio clips, audience experience, and stories with visual scenes and dialogue.

You’ll create your speaker promotional materials so you can position and market yourself as a speaker to get those bigger opportunities, including paid ones.

You can get all the details and apply online today at www.speakingyourbrand.com/mastery.

Diane’s speaking highlights: https://youtu.be/hASGMpco62A

About My Guest: Diane Diaz is founder of The Brand Teacher. As a personal brand strategist, LinkedIn strategist, CultureTalk Certified Partner in using Archetypes in personal

branding, and a Certified Speaking Coach with Speaking Your Brand, she uses her two

decades of combined branding, marketing, and teaching experience to teach

professionals and entrepreneurs how to define and build personal brands that attract

their dream jobs or clients so they can build careers or businesses they love. Diane also leads workshops with companies and organizations on personal brand strategy, Archetypes in personal branding, and LinkedIn strategy for building personal and business brands that stand out and get noticed.


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching and training programs at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/119

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Apply for our new “Master Your Speaking” online group program at https://www.speakingyourbrand.com/mastery.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

Episode 55: Should You Give an Instructional or an Inspirational Talk Episode 66: Mastering Your Speaking Style and Stage Presence Episode 81: Be a Better Speaker – Top Takeaways from Watching Presenters at Podcast Movement Episode 106: Get More Speaking Opportunities with a Powerful Personal Brand with Diane Diaz Episode 118: Push Past Your Speaking Plateau

118: Push Past Your Speaking Plateau

Apr 30, 2019 35:03

Description:

In today’s episode, we’re talking about hitting a plateau, why it happens, the danger of staying there, and how to get past one. I’m going to be sharing some of my own experiences plus giving you specific strategies you can use.

The definition of plateau is to reach a state or level of little or no growth or decline, especially to stop increasing or progressing; remain at a stable level of achievement; level off (from Dictionary.com).

Notice the word “achievement”.

Just because you’re at a plateau doesn’t mean you’re not a good speaker - or entrepreneur or writer or podcaster. You’re achieving - getting speaking engagements, getting good feedback.

But, you’re not getting the same results you used to for the same effort.

You’re at a place where there’s little to no growth, you’re no longer progressing, you’ve hit a point that you’re not going beyond.

It’s ok to be here for a little while - sometimes we need to coast a little on our achievements, take a breather.

But, not for too long because we can lose momentum and motivation, get stagnant, and not achieve what IS possible for us.

In this episode, you’ll hear:

Why we plateau and get stuck Times when I’ve reached a plateau Strategies you can use to get past your plateau to uplevel your skillset and mindset What I believe is necessary for us to shift to get past a plateau


How are we making sure that we’re continuously improving so that we can reach those bigger stages, increase our speaker fees, and having a bigger impact on our audiences?

We need feedback, accountability, guidance, and some pushing outside of our comfort zones, which is what you’ll get in our new “Master Your Speaking” Online Group Program.

This will be a combination of group coaching + mastermind, taking place on Zoom video and in a private online community, so you can join us no matter where you live.

By the end of the program experience, you'll have the speaking elements in place that will fuel the growth of your business and lead you to bigger opportunities.

Get all the details and apply online at https://www.speakingyourbrand.com/mastery.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/118

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Apply for our new “Master Your Speaking” online group program at https://www.speakingyourbrand.com/mastery.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Episode 63: Five Mistakes You’re Making in Your Presentations that Turn Off Your Audiences Episode 68: Getting Paid to Speak and Negotiating Speaker Fees Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Episode 97: Thinking Bigger – I Get Coached On-Air by Geraldine Carter Episode 108: NLP Can Make You a Better Speaker with Candice Czaplak Episode 113: Storytelling Isn’t Enough – Your Content Needs to be E.P.I.C.

 

117: [Coaching] Turning Your Signature Talk into a Lead Generation Webinar with Lorena Klingel

Apr 23, 2019 49:47

Description:

How can you take the presentation you do in person and convert it to a webinar for lead generation, particularly if you’re selling a program or course?

Much of the content from your presentation can be easily repurposed for a webinar, but there are some considerations and constraints when you have attendees online vs. in person.

Hosting a webinar before giving your presentation in person is also a great way to practice and get comfortable with the content and get feedback from a real audience.

In this episode, my guest Lorena Klingel of Learn to Flourish and I talk about how we approached repurposing her signature talk into a webinar to promote her online program, Video Fundamentals.

You’ll learn:

Why we started with her offer when deciding on the content for her signature talk How and why we chose the opening of her presentation The changes we made for the webinar version The results Lorena got from the webinar she recently did

 

Our signature talks don’t live in a vacuum. We’re out there speaking and learning, but then who are we sharing those questions and lessons with?

How are we making sure that we’re continuously improving so that we can reach those bigger stages, increase our speaker fees, and having a bigger impact on our audiences?

We need feedback, accountability, guidance, and some pushing outside of our comfort zones, which is what you’ll get in our new “Master Your Speaking” Online Group Program.

This will be a combination of group coaching + mastermind, taking place on Zoom video and in a private online community, so you can join us no matter where you live.

By the end of the program experience, you'll have the speaking elements in place that will fuel the growth of your business and lead you to bigger opportunities.

I’m still working out all the details, but the program will start in May 2019.

Get on the interest list to be the first to know when applications open at https://www.speakingyourbrand.com/mastery.

About My Guest: Learn to Flourish was born from Lorena’s desire to share her enthusiasm for creating online courses that actually TEACH – a skill that she’s mastered after more than 20 years of experience in corporate learning. Now, Learn to Flourish is a team of eLearning and tech experts dedicated to taking your message to your audience in a way that is effective, engaging, innovative, and ultimately, successful.

About Lorena: When Lorena is not helping her clients create beautiful and engaging online courses and communication videos, she can also be found hitting the slopes, hiking the trails, finding her next favorite hand-pottered mug, or mothering her three girls.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links for Our Guest Lorena Klingel:

Lorena’s website: https://www.learntoflourish.com Connect with Lorena on LinkedIn: https://www.linkedin.com/in/lorena-klingel-2876ba10/ Get the Heart-Head-Hands Framework Microlearning Tutorial: https://www.learntoflourish.com/creating-videos-takes-your-heart-head-and-hands/ Watch Lorena’s Webinar Recording: https://www.learntoflourish.com/create-your-own-marketing-videos-webinar-replay/ Register for Video Fundamentals: https://www.learntoflourish.com/wp-content/uploads/2019/01/Video-Fundamentals.pdf

 

Links for Speaking Your Brand:

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Get on the “Master Your Speaking” online group program interest list to be the first to know when applications open at https://www.speakingyourbrand.com/mastery. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

 

Related Podcast Episodes:

Episode 37: What to Include In Your Webinar with Samantha Agostino [Coaching] Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 93: Turning Your Framework into a Course with Jessica Korthuis Episode 112: Deciding On Your Signature Talk Topic with Teresa McCloy [Coaching] Episode 116: 16 Ways You Can Use Your Signature Talk

116: 16 Ways You Can Use Your Signature Talk

Apr 16, 2019 26:20

Description:

When we think of a signature talk, we naturally think of standing in front of a group of people delivering our talk.

Did you know that there are many more ways - 16 at least! - that you can use your signature talk?

Why can you use it in all these ways?

The work of creating your signature talk becomes the foundation on which everything else stands.

A signature talk is what you want to be known for, your area of expertise, and the insights you want to share.

Your talk reflects your beliefs and values, what you do or believe that’s different or that others aren’t seeing, as well as the way you work, your methodology, process, approach.

Not only do you have your presentation ready to go, but in the process you’ve identified and articulated your core message. You now have Clarity + Conviction + Confidence in your message.

If you want expert help to create your signature talk that you’ll be able to use for multiple purposes, check out our coaching packages at https://www.speakingyourbrand.com/coaching.

The framework I’ve developed that we use when we work with you takes classic 3-act story structure and the hero’s journey and infuses it with savvy marketing and sales techniques, so your signature talk is more than a presentation - it’s your core message: who you are, who you help, what they need, how you help them, and why it matters - both to you and to your audience/potential clients.

Our signature talks don’t live in a vacuum. We’re out there speaking and learning, but then who are we sharing those questions and lessons with?

How are we making sure that we’re continuously improving so that we can reach those bigger stages, increase our speaker fees, and having a bigger impact on our audiences?

We need feedback, accountability, guidance, and some pushing outside of our comfort zones, which is what you’ll get in our new “Master Your Speaking” Online Group Program.

This will be a combination of group coaching + mastermind, taking place on Zoom video and in a private online community, so you can join us no matter where you live.

By the end of the program experience, you'll have the speaking elements in place that will fuel the growth of your business and lead you to bigger opportunities.

I’m still working out all the details, but the program will start in May 2019.

Get on the interest list to be the first to know when applications open at https://www.speakingyourbrand.com/mastery.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/116

→ Get the FREE Strategic Speaking Guide and Visibility Framework at www.speakingyourbrand.com/strategic-speaking/.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

 

People Mentioned:

1. Maelisa Hall - QA Prep: https://www.qaprep.com/

2.Blair Thielemier: 

Episode 90: Hosting Your Own Workshop or Retreat with Blair Thielemier

3. Teresa McCloy: https://teresamccloy.com/

Episode 112: Deciding On Your Signature Talk Topic with Teresa McCloy [Coaching]

4. Lisa Zawrotny: https://positivelyproductive.com/

Episode 114: Building Your Thought Leadership Platform with Lisa Zawrotny [Coaching]

5. Sue Monhait: http://giftbizunwrapped.com/

Episode 110: Making the Most of Speaking at Trade Shows and Conferences with Sue Monhait

6. Sheri Gazitt - Teenwise Seattle: https://www.teenwiseseattle.com/

7. Lorena Klingel: http://lorenaklingel.com/

8. Karen Corbin - Geeks that Speak: https://www.geeksthatspeak.com/

9. Amber De La Garza: https://amberdelagarza.com/

Episode 43: How Speaking Can Grow (or Derail) Your Business with Amber De La Garza

10. Brenda Reiss - Forgiveness Coach: https://brendareisscoaching.com/

11. Karey Northington - Northington Fitness and Nutrition: https://www.northingtonfitnessandnutrition.com/

12. Maureen Taylor - The Photo Detective: https://maureentaylor.com/

13. Karen Briscoe - Five Minute Success / Flip Time" http://www.5minutesuccess.com/flip-time-love-life/

14. William Hung - Professional Speaker / Champion by Choice: https://www.willhung.com/speaking/


Related Podcast Episodes:

Episode 25: Why You Need a Signature Talk for Your Business Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 65: Writing, Publishing, and Promoting Your Book with Julie Broad Episode 72: How to Speak Strategically for Better Business Results Episode 73: Using Podcasts to Connect with Your Ideal Clients with Nicole Holland

115: How Your Speaking, Media, and PR Can Work Together with Wendy Glaister

Apr 9, 2019 44:51

Description:

What happens when lots of good things start happening to you and your business, as more people and organizations are recognizing you as a rising star in your industry?

You may be tempted to back off your visibility, thinking the organic growth will continue.

However, an even better strategy is to accelerate your visibility and go after bigger opportunities: TV, major publications, speaking at high-profile events.

My guest, Wendy Glaister, talks about why she decided to hire a PR firm to help her grow her visibility through TV appearances, speaking engagements, magazine features, Instagram takeovers, and more.

We also talk about why Wendy reached out to me a few months ago to help her create a talk. However, the talk wasn’t one about interior design (that one’s next), rather it’s related to a cause very close to Wendy that she wants to help other women with, which you’ll hear about in our conversation.

→ Get on the interest list for our brand new “Master Your Speaking” online group coaching + mastermind program, starting in mid-May 2019: https://www.speakingyourbrand.com/mastery.


About My Guest: Typically, the world of luxury interior design is associated with major urban centers and far off vacation destinations, but regional ASID President, interior designer and sought-after speaker, Wendy Glaister has thought fully carved her own niche and fostered a deep connection to California’s agriculturally rich Central Valley. Born and raised among sweeping farmlands and working ranches, Wendy understands families’ need for beautiful, quality design with practical functionality. Her design work is strikingly diverse, ranging from quintessential farmhouse to sleek contemporary honoring each client’s unique design aesthetic. Along with her many public and TV appearances, Wendy is a passionate champion to those suffering from domestic violence.


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/115

Visit Wendy’s website at https://wendyglaisterinteriors.com/.

Connect with Wendy on Instagram @wendydesign

Wendy on “Good Day Sacramento” TV talking about wellness in design trends and showcasing a client’s home decorated for the holidays.

LuAnn Niagara’s podcast “A Well-Designed Business”:

Carol was on episodes 140 and 307 Wendy was on episode 386

 

Forgiveness Coach Brenda Reiss: https://brendareisscoaching.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Get on the interest list for our brand new “Master Your Speaking” online group program: https://www.speakingyourbrand.com/mastery.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Episode 11: Creating and Preparing for a Keynote Presentation with LuAnn Nigara [Coaching] Episode 13: How to Get Local and National Media Coverage for Your Business with Christina Nicholson Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence Episode 76: Why the Stories We Tell Matter with Leena Nasser of The Chopra Institute Episode 102: Getting Local Media and Publicity to Expand Your Visibility with Amanda Berlin

114: [Coaching] Building Your Thought Leadership Platform with Lisa Zawrotny

Apr 2, 2019 53:28

Description:

What are the elements of being a thought leader?

What does it mean to be a thought leader?

How can you build your thought leadership platform?

As a speaker, you are seen as a leader, an authority, an expert in your space, which is why many of us want to speak to share our big idea to larger audiences.

In this episode, my guest Lisa Zawrotny and I talk about how she’s going to be putting herself out there with her new message and signature talk, including in speaking engagements, workshops, webinars, a book, and potentially a TEDx talk.

Lisa is a holistic productivity coach, so you’ll also hear Lisa’s unique perspective, framework, and approach to decluttering and organization.  

→ Get the FREE Strategic Speaking Guide and Visibility Framework to help you start building your thought leadership platform at https://www.speakingyourbrand.com/strategic-speaking/.


About My Guest: Lisa Zawrotny created Positively Productive Systems after a deeply overwhelming time in her life juggling multiple roles as a caregiver for her Mom (who had Alzheimer’s) as well as wife, mother (to kids & cats) and as a business owner. After being trapped in her own clutter and chaos, she took back her health and sanity through a combination of renewed self-care, personal development, and a customized combination of organizing and productivity approaches. The process was so healing for her and her family, she knew immediately she wanted to guide others in the same way. As a holistic productivity coach certified in time management and life coaching, Lisa helps constantly multi-tasking, chronically overwhelmed clients embrace simplicity and find success by decluttering their lives (inside & out) and designing systems and habits that honor their personalities and values.


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes and free Strategic Speaking Guide and Visibility Framework at https://www.speakingyourbrand.com/114

Visit Lisa’s website at https://positivelyproductive.com/.

Connect with Lisa on Facebook and Instagram.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

Episode 25: Why You Need a Signature Talk for Your Business Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence Episode 50: The 3 C’s of Visibility: What It Takes to Get Known Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 65: Writing, Publishing, and Promoting Your Book with Julie Broad Episode 91: Visibility Works: From Local Speaking to TED.com to a Book with Tammy Lally Episode 93: Turning Your Framework into a Course with Jessica Korthuis

113: Storytelling Isn’t Enough: Your Content Needs to be E.P.I.C.

Mar 26, 2019 40:15

Description:

I gave this presentation on E.P.I.C. content 4 times to 4 different groups in a recent 2-week period. Whew!

In this episode, you'll hear the presentation itself as well as why I decided to include certain things, like video and music clips.

Why this topic?

Business storytelling has been all the rage for the past few years: we’ve been told to share stories in our presentations, on our websites, and on social media about our companies, our customers, and our team members.

But, for the most part, these stories have fallen flat and no longer have the novelty they once did.

A bunch of random stories included here and there or sharing your personal bio or your business origin story isn’t enough.

Too much content that’s created, whether presentations, videos, podcasts, articles, or social media, is uninspired, undifferentiated, and unmemorable.

How can you attract and retain your audience? How can you avoid getting into - or get out of - a rut of routine, unoriginal, and tired content?

Your content and your presentations need to be E.P.I.C.

In this episode, you’ll learn what E.P.I.C. stands for, how to use it for your content and presentations, and the transformation you’ll see for yourself and those you serve.

→ Download the free PDF with the E.P.I.C. Content Model at https://www.speakingyourbrand.com/113.

→ Need help creating your E.P.I.C. presentation? Schedule a free consultation call to learn how we can work together.

 

Clips Mentioned in the Presentation:

Nike “Dream Crazier” Ad Bohemian Rhapsody movie and song Tammy Lally's TEDx talk on Money Shame Simon Sinek’s TEDx talk on Start with Why Switched on Pop podcast episode 91 We Will Rock You song

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes and free PDF guide at https://www.speakingyourbrand.com/113

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Episode 54: Building a Culture of Trust with Your Team and Audience with Dr. Laura Gallaher Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 82: [Coaching] How to Create an Emotional Connection with Your Audience with Leanne Kabat Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Episode 97: Thinking Bigger: I Get Coached On-Air by Geraldine Carter Episode 101: Public Speaking Trends for 2019

112: [Coaching] Deciding On Your Signature Talk Topic with Teresa McCloy

Mar 19, 2019 43:37

Description:

If you have multiple aspects of your business or of the work you do with your clients, it can be challenging to figure out what’s the best topic and content to use for your signature talk.

Should you just pick one? Should you have two different signature talks? Should you try to combine them?

The answer could be yes to any of those three questions - it depends on your goals, your audience, and your offer.

In this episode, my guest is Teresa McCloy, who was facing this question when we first spoke a few months ago. We did a Virtual VIP Day together to create her signature talk and decided to select a topic that would have the most use for the types of groups she’ll be speaking to.

You’ll hear why we selected the topic we did (Time Blocking for Productivity), working backwards from her offer and the kinds of clients she works with.

You’ll also learn how Teresa is using the signature talk we created in other ways, including Facebook Live videos, her website content, and a recent challenge she ran to promote her online course.


About My Guest: Teresa McCloy is the creator of the REALIFE ProcessTM, a Certified Leadership & Business Coach, Accredited Enneagram Professional, Podcaster, and Keynote Speaker. Teresa partners with her clients as a coach, consultant, and professional speaker to FORGET being productive and do what truly matters. As a recovering workaholic who was addicted to all the latest apps, software, and best-selling books on productivity, Teresa is passionate about helping entrepreneurs, creators, and leaders assess their habits and execute a REALIFETM Process to take their everyday, ordinary life to something extraordinary in their REALIFETM, REALWORKTM & REALSELFTM.


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/112

Visit Teresa’s website at https://teresamccloy.com/

Listen to Teresa’s podcast “The Enneagram in your REALIFE”.

Connect with Teresa on her Facebook page.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Episode 25: Why You Need a Signature Talk for Your Business Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 74: Increase Conversions at Your Speaking Engagements with April Caldwell [Coaching] Episode 75: Finding the Right Presentation Content for Your Business with Regina Byrne [Coaching] Episode 111: Make More Time for Speaking and Visibility with Clockwork Principles with Adrienne Dorison

111: Make More Time for Speaking and Visibility with Clockwork Principles with Adrienne Dorison

Mar 12, 2019 46:38

Description:

I’m obsessed with the book “Clockwork” by Mike Michalowicz (who also wrote “Profit First”). I read it the first weekend it came out last fall and it has revolutionized the way I look at my business.

When a mutual colleague offered to connect me with Adrienne Dorison, the co-founder of Run Like Clockwork™, I jumped at the chance to have her on the podcast.

As an entrepreneur, one of your most important roles is being the face and voice of your business, which means speaking at conferences and events, being a guest on podcasts and in other people’s groups, and appearing in the media.

However, I see this a lot with colleagues and clients: When they started their business, they had time for speaking and visibility.

Then, as as they approach years 2, 3, 4 in their business, they are incredibly busy doing the work as their sales grow (those visibility seeds they planted in the beginning are paying off!).

The problem is that now they’re neck deep in the business so they don’t have much time for speaking and visibility, which means they’re losing out on this proven marketing channel.

In this episode, you’ll learn about:

Designing your business with operational efficiency How you as the business owner are oftentimes the bottleneck Specific tips on how to hand off work to others → this will give you more time for speaking and visibility Giving team members ownership for decision making How to do a time analysis so you can see where you’re spending your time and how to improve it The kinds of speaking engagements Adrienne does

 


About My Guest: Adrienne Dorison is the Co-Founder of Run Like Clockwork™ alongside of author + speaker, Mike Michalowicz. Run Like Clockwork equips CEO's to design a business + team that can run itself. Adrienne has helped hundreds of business leaders + teams — from Fortune 500 corporations to fast-growth startups — to expand their profit margins, cut their costs + take an unplugged vacation. She's personally passionate about baking in generosity into business models, + believes when we earn more money, we can give more. Adrienne lives in St. Petersburg, Florida with her husband + their 2 dogs.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/111

Learn about Run Like Clockwork’s resources and programs at https://www.runlikeclockwork.com/.

Purchase the book “Clockwork” (I can’t recommend it highly enough!).

Get the free time tracking spreadsheet Adrienne mentioned.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Episode 43: How Speaking Can Grow (or Derail) Your Business with Amber De La Garza Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 72: How to Speak Strategically for Better Business Results Episode 79: How to Develop the Shape of Your Framework for Your Presentations with Coryne Forest [Coaching]

 

110: Making the Most of Speaking at Trade Shows and Conferences with Sue Monhait

Mar 5, 2019 40:31

Description:

When you speak at a conference or trade show, have you thought about how you can invite the audience to continue the conversation with you after your session?

In this episode, my guest Sue Monhait shares strategies she uses when she speaks at trade shows - and she’s done it a lot!

Sue has two different kinds of businesses: one is product-based called The Ribbon Print Company (she sells ribbon printers, software, and ribbon itself - the kind you see on gift packages) and the other is an online program, Makers MBA.

Sue is delightful and you’ll hear her experience come out as we talk about how she makes the most of speaking at trade shows.

Whether you’re a product or service business, you’ll learn:

Tips for continuing the conversation with the audience after you speak Doing demos from the stage If you’ve written a book, offering book signing times The pros and cons of paying for a booth Hosting your own meetups while at a conference

Sue lives in Chicago and I was recently there for a business retreat with 7 other women business owners, including Sue. We booked an extra day at the AirBnB we rented and did a VIP Day in person to create Sue’s new signature talk, so you’ll hear a bit about that experience at the end of the episode.

Interested in a Virtual VIP Day to create your signature talk? Schedule a free consult call.

About My Guest: Sue Monhait is a business owner, podcast host, speaker, educator and bestselling author for the community she’s lovingly named, “Gifters-Bakers-Crafters-Makers” – people who create beautiful and/or delicious products that they want to share with the world.

Sue has been working in both the retail and online spaces for over 25 years. After spending time in corporate sales/marketing, working with literally hundreds of boutique shops and larger brands, she went on to open two profitable multi-six-figure businesses of her own. The Ribbon Print Company offers custom ribbon printing systems, supplies and training so businesses can provide product personalization right in their store or craft studio. Gift Biz Unwrapped is a weekly podcast, online training and a membership community for women who have a hobby or creative passion. Sue teaches them, step by step, how to turn their hobby into a profitable business. Her book, “Maker To Master: Find and Fix What’s Not Working in Your Small Business” is available on Amazon in paperback, Kindle and Audible formats.


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/110

Visit Sue’s website at http://giftbizunwrapped.com/.

Listen to Sue’s podcast “Gift Biz Unwrapped.”

Listen to my episode #200 on Sue’s podcast.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

Episode 59: Why You Shouldn’t Sell from the Stage – and What to Do Instead Episode 65: Writing, Publishing, and Promoting Your Book with Julie Broad Episode 66: Mastering Your Speaking Style and Stage Presence Episode 69: What Event Organizers Look for in Speakers with Erin Smith

 

109: How to Put On a Winning Workshop with Carol Cox and Diane Diaz

Feb 26, 2019 40:42

Description:

This episode is jam-packed with what you need to know to put on your own paid workshop.

I recently co-hosted a workshop on Personal Branding and Visibility with Diane Diaz, founder of The Brand Teacher and a Speaking Your Brand coach.

From deciding on the topic and price to selling seats to determining the agenda, we lay it all out for you, so you can successfully put on your own paid workshop.

We talk about:

Deciding on the topic and content based on who your ideal clients are and your offer Determining the best pricing for the workshop Partnering with a local business for the venue Selling: What works - and what doesn’t work - when selling workshops Why we chose to do a 1/2-day (not full day) workshop and have it in the morning The results we got

 

→ Download the FREE “How to Put on a Winning Workshop” PDF guide at https://www.speakingyourbrand.com/109.

Need help with your workshop topic, offer, price, sales strategy, or content? Sign up for a strategy session.

 

About My Guest: Diane Diaz is Founder & CEO of The Brand Teacher. As a personal brand strategist, LinkedIn strategist, CultureTalk Certified Partner in using Archetypes in personal branding, and a Certified Speaking Coach with Speaking Your Brand, she uses her two decades of combined branding, marketing, and teaching experience to teach professionals and entrepreneurs how to define and build personal brands that attract their dream jobs or clients so they can build careers or businesses they love. Diane also leads workshops with companies and organizations on personal brand strategy, Archetypes in personal branding, and LinkedIn strategy for building personal and business brands that stand out and get noticed.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/109

Download the FREE “How to Put on a Winning Workshop” PDF guide at https://www.speakingyourbrand.com/109.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Our EventBrite page for the workshop we did: https://visibilitymasterclass.eventbrite.com (click on “View Details” in the upper right of the page to see it).

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 74: Increase Conversions at Your Speaking Engagements with April Caldwell [Coaching] Episode 83: Collaborating to Expand Your Reach with Baily Hancock Episode 90: Hosting Your Own Workshop or Retreat with Blair Thielemier Episode 106: Get More Speaking Opportunities with a Powerful Personal Brand with Diane Diaz

108: NLP Can Make You a Better Speaker with Candice Czaplak

Feb 19, 2019 45:06

Description:

You want to feel more confident and prepared for your speaking engagements, especially if it’s an important one like the first time delivering your signature talk or a big keynote or a TEDx talk.

But, oftentimes, our minds and thoughts get in our own way.

I first heard about NLP a few years ago in a sales context but didn’t know much about it.

Then, I had a pre-chat with my guest, Candice Czaplak, a few months ago when I was on her podcast and she mentioned she uses NLP with her clients to help them achieve their goals.

My ears perked up and I immediately saw how this could be helpful for you as a speaker.

In this episode, Candice shares with us specific techniques we can use to feel more confident and to prepare ourselves for being on stage or in any situation where we want to perform our best.

We talk about:

What NLP is Perceptual positions and how to use them (this was really interesting) How we can pre-frame the outcome we want Identifying resources (could be others or ourselves) and creating a circle of excellence that we can bring with us Envisioning potential obstacles and how to do it so it sets us up for ultimate success (and not putting us into a worry spiral)

 

Have you ever tried NLP techniques? Any of the ones that Candice and I talk about appeal to you? Let us know in the Speaking Your Brand community. You can join for free by going to https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.


About My Guest: Candice Czaplak is an NLP Master Practitioner, expert in personality and emotional intelligence, serial entrepreneur, mom, wife, podcast influencer, intuitive, coach, speaker, consultant, teacher and success catalyst. She has two bachelor’s degrees with highest distinction, graduate work in both Counseling and Business Administration, too many certifications to mention and over 25 years of experience. Candice is living her purpose and found her place of positive impact as the Founder and CEO “Chief Epiphany Officer” at Thriverz.com. The mission of Thriverz.com is to connect, inspire and equip growth focused individuals and organizations so they can prosper, profit and more fully thrive by living The Thrive Formula™ and leveraging the power of their unique Personal Genius™. Candice is proud to be a former military spouse, and even more proud to have made giving back to children and families (especially military and veteran) part of her business mission.

 


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/108

Visit Candice’s website and schedule a complimentary consultation call at http://thriverz.com/

Listen to Candice’s podcast “Thriverz”.

I was on episode 3 of Candice’s podcast.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

 

Related Podcast Episodes:

Episode 66: Mastering Your Speaking Style and Stage Presence Episode 76: Why the Stories We Tell Matter with Leena Nasser of The Chopra Institute Episode 107: Make Your Presentations More Brain-Friendly Using Behavioral Economics with Melina Palmer

 

107: Make Your Presentations More Brain-Friendly Using Behavioral Economics with Melina Palmer

Feb 12, 2019 38:08

Description:

I love this line from my guest: “Our brains are lazy.”

That includes your audience’s brains (no offense).

Knowing this, how can you make your presentations more brain-friendly, engaging, and persuasive?

In this episode, Melina Palmer, who has a Master’s degree in Behavioral Economics, shares with us how we can use behavioral economics principles to be better speakers.

Melina breaks it down for us in simple and straightforward strategies we can use right away.

We talk about:

What happens when our brains get overwhelmed Why 3 choices are better than more if we want people to buy How much our subconscious brains are doing compared to our conscious (I was surprised by this) How to create high points in your presentations to keep the audience engaged The importance of repetition and reciprocity How many calls to action to have Making the audience feel smart and the dopamine hit that produces Melina’s wardrobe malfunction at her first important speaking engagement (you will laugh with us!)

 

About My Guest: Why do people say one thing and do another? What really drives behavior? How does the brain actually work – and how can we best communicate with it? What does that mean for companies? Melina Palmer, host of The Brainy Business podcast, has dedicated her career to seeking answers to these questions for herself and her clients. Melina uses behavioral economics to help companies and entrepreneurs understand the psychology of why people buy, unlocking the secrets of small changes that make a big difference. The result is messaging, branding, advertisements, pricing and products that are more “brain friendly” (meaning more leads, conversions, and revenue).

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/107

Visit Melina’s website and download her free e-book at http://thebrainybusiness.com/.

Listen to Melina’s podcast “The Brainy Business” at http://thebrainybusiness.com/podcast/.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

 

Related Podcast Episodes:

Episode 63: Five Mistakes You’re Making in Your Presentations that Turn Off Your Audiences Episode 71: Using Humor in Your Talks Will Get You More Speaking Gigs with Kathy Klotz-Guest Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power Episode 101: Public Speaking Trends for 2019

106: Get More Speaking Opportunities with a Powerful Personal Brand with Diane Diaz

Feb 5, 2019 44:38

Description:

We hear the term “personal brand” a lot, but do we know exactly what it means and how to use our personal brand to get more speaking opportunities?

Imagine getting requests from organizers to speak at their conferences and events without you having to pitch them and, even better, getting paid speaking engagements.

That’s what having a powerful personal brand can do for you.

My guest in this episode, Diane Diaz, has experienced exactly that that as she’s built her personal brand both online and offline.

We talk about:

What a personal brand is Ways to figure out what your personal brand is (i.e. how do others see you) How Diane has positioned herself as an expert and as a speaker over the past two years and the results she’s seen Specific strategies you can use to create a powerful personal brand (we even come up with an alliteration of 3 S’s!) Doing webinars for other people’s online communities

 

Be sure to also check out the Facebook Live video replay that Diane and I recently did on Leveraging LinkedIn for Speakers.

Plus, I have an exciting announcement that you’ll hear in this episode!

About My Guest: Diane Diaz is the founder of The Brand Teacher and a self-described brand geek. She uses her two decades of combined branding, marketing, and teaching experience to teach professionals and entrepreneurs how to define and build personal brands that will attract their dream jobs or clients so they can build careers or businesses they love. Diane also teaches branding classes at Full Sail University.

Diane has spoken on the topic of personal branding to organizations including NAWBO Orlando, International Coaching Federation, FemCity Orlando, Florida Trucking Association, Public Allies, Winter Park Chamber of Commerce, Women in Automotive, Indian American Chamber of Commerce, and Commercial Real Estate Women Orlando. She’s also been interviewed on numerous podcasts on the topic of personal branding.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/106

Check out Diane’s website at http://www.thebrandteacher.com.

Watch the Facebook Live video replay on “Leveraging LinkedIn for Speakers.”

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

 

Related Podcast Episodes:

Episode 2: Taking Your Speaking to the Next Level with Diane Diaz [Coaching] Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 68: Getting Paid to Speak and Negotiating Speaker Fees Episode 72: How to Speak Strategically for Better Business Results Episode 83: Collaborating to Expand Your Reach with Baily Hancock

105: Tips for Speakers: From Negotiating Your Fee to Opening Your Talk with Mia Voss

Jan 29, 2019 48:00

Description:

Get ready for a whirlwind conversation on all things speaking! I guarantee you will learn something you didn’t know before.

For instance, do you have a walk-on song?

Don’t know what a walk-on song and why you need one? Definitely listen in to hear Mia’s and how to choose a good one.

If you do have one, let us know in the Speaking Your Brand Facebook group. (Join for free at https://www.speakingyourbrand.com/join.)

Want to hear what mine is? I share in the group the week this episode airs.

My guest is Mia Voss, who is a speaker, emcee, and brand ambassador, and we have a lot of fun - and we get real about things like gender pay parity for speakers - during this interview.

We talk about:

How Mia seems like an unlikely speaker because of what happened to her in her 20s The work Mia does as an emcee and panel moderator Getting paid to speak The pay disparity between male and female speakers Asking and negotiating with event organizers on your pay What to do when you’re asked to be on a panel or speak at an event and there’s no diversity The importance of having a walk-on song What to wear when speaking How NOT to start your talk Ways to get the audience to tag you on social media


About My Guest: Brand Ambassador, Spokesperson, Social Storyteller, Speaker, Expert Interviewer; Mia connects brands and businesses to their most powerful buying market: Women. She's currently working with brands such as Collette Travel, Lexus, Toyota, BMW and more. Her engaging & energized style showcases businesses with authentic & engaging social content.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/105

Visit Mia’s website at https://miaonthego.com.

Connect with Mia on Instagram and Twitter @miavossonthego.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Episode 63: Five Mistakes You’re Making in Your Presentations that Turn Off Your Audiences Episode 68: Getting Paid to Speak and Negotiating Speaker Fees Episode 70: Aligning Your Wardrobe with Your Brand with Jennifer Mackey-Mary Episode 71: Using Humor in Your Talks Will Get You More Speaking Gigs with Kathy Klotz-Guest Episode 101: Public Speaking Trends for 2019 Episode 102: Getting Local Media and Publicity to Expand Your Visibility with Amanda Berlin

104: [Coaching] The Key Question to Ask Yourself to Find Your Core Message with Nettye Johnson

Jan 22, 2019 58:19

Description:

You may have a twinkling of an idea for your topic for your signature talk, keynote, or TEDx talk, but perhaps you’re not sure where to go from there.

How can you take your idea, expand upon it, and make it your own?

In this on-air coaching call, you’ll hear the key questions I ask my clients to help find their core message, including the one question that tends to be the most useful.

My guest, Nettye Johnson, a certified health educator and coach, sent me a lovely email after I posted in the Speaking Your Brand Facebook group asking for on-air coaching call guests. (A great reason to join the group and check in every few days! Not a member? It’s free. Go to https://www.speakingyourbrand.com/join or text SPEAKING to 444-999.)

She wrote to me: “The idea I want to share goes against the popular position that we are all the same, and should be considered and treated equally. When we try not to see differences in people we actually hinder progress because differences beg for understanding and equitable action - not equal action.

“The root of this is a short 5-minute talk I did shortly after the Alton Sterling killing in my town 2 years ago. I was at a speaker training session about to have my prepared talk on faith-based fitness (my professional niche) coached in a small group. My heart was so heavy, that morning I went with my heart and instead spoke on race relations to a group of white women - trying to get us all to see the different people and perspectives of this divisive issue, and how leaning into differences can help. A video of it is at

https://youtu.be/C-HGr8UDvWs.”

I watched the video and was impressed by Nettye’s passion, poise, presence, and empathy, so I invited her to come on the podcast to talk about this idea of “the value of labels” or “one size doesn’t and can’t fit all” and how that can be turned into a signature talk or TEDx talk.

In this on-air coaching call, you’ll hear the questions I ask and how, through digging deeper and reflecting back, we get to the root of her idea - and from there the seed of the talk can grow.

You’ll also hear the key question I ask my clients to help get to the root of their core message, which I encourage you to ask yourself and journal about or, even better, talk to someone about There’s tremendous value in hearing your ideas spoken out loud, which is why coaching can be so powerful.

Need a coach to help you make your idea your own and turn it into a signature talk, keynote, or TEDx talk? That’s what we love to do!

Review our coaching packages and schedule a consultation call with us at https://www.speakingyourbrand.com/contact.

About My Guest: Nettye Johnson is a wife, mom, author, speaker, trainer, certified health educator and health coach. Wholeheartedly believing apart from God we can do nothing, Nettye combined health education and coaching knowledge with 25 years of Christian education study and experience and founded Nettye Johnson Faith and Fitness Services LLC, (NJFFS), that provides curated holistic solutions that help women find balance and live well.   

Nettye began her career in technology as a software engineer for Eastman Kodak. Career changes to IT Training for Jacobs Engineering and Corporate Training for Weight Watchers International, shifted her focus from programs to people, and helped Nettye find her voice and passion in speaking and teaching. During her decade tenure with the nation’s leading weight loss company, Nettye’s work in training, business development, and operations management on local, state and national levels impacted thousands. In this work, she was struck by the decline of health, wellness, and wholeness in our nation, moved by African-American health disparities and focused to develop and deliver holistic education, resources and support to effectively address this problem.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/104

Visit Nettye Johnson’s website at http://nettyejohnson.com/.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Episode 55: Should You Give an Instructional or an Inspirational Talk Episode 80: [Coaching] Connecting Your Why with What Makes Your Approach Unique with Anne Torrez Episode 95: Finding Your Idea Worth Sharing with Lori DiGuardi Episode 98: [Coaching] Expanding Your Personal Story into a Universal Message with Nicole Rochester, M.D.

 

103: [Coaching] How to Become a Keynote Speaker with Laura Gallaher

Jan 15, 2019 53:41

Description:

If one of your goals is to become a keynote speaker, this on-air coaching call will help you identify the stepping stones to get you there.

My guest in this episode, Laura Gallaher, was on the podcast about a year ago (episode 54), talking about how to build trust with your teams and audience, based on a powerful workshop experience I had had with her.
Laura and I have worked together on her signature talk and, more recently, on her TEDx talk for TEDxOrlando (here's the intro).

Now, Laura wants to know how she can become a keynote speaker, including a paid one, as well as how she can find other speaking engagements where her ideal clients would be in the audience.

In this on-air coaching call, you’ll hear us talk about:

What Laura and her company do Who her ideal clients are and where she can find them The types of speaking engagements that are the size and format for the work she does and that will generate the most interest in hiring her company How Laura can start positioning herself to be a keynote speaker Whether Laura should niche down even more (you may be surprised at my response) Speaking topics that could be good ones for conferences Laura wants to attend How to title her talks And more.


About My Guest: Dr. Laura Gallaher is an Organizational Psychologist, Executive Coach, and Licensed Human Element Practitioner. She began her career at NASA Kennedy Space Center. After the Space Shuttle Columbia exploded upon re-entry in 2003, killing everybody aboard, Kennedy Space Center hired Laura and a team of organizational psychologists to change the cultural influences that were deemed to play a role in the tragedy. She worked for 8 years with NASA to positively influence culture, develop leadership capacity, and improve organizational performance at Kennedy Space Center. She was also hired to help manage the change associated with radical changes in the performance management process and philosophy at Walt Disney Parks & Resorts.

Laura’s company, Gallaher Edge, works with executives who want an edge over their competition by looking inward, and pushing past the edge of their comfort zone in order to increase their awareness, alignment, and accountability. She helps executive teams have conversations they didn’t even know they needed to have. Organizations are just people. Gallaher Edge helps executives learn what it takes to be more profitable by truly putting people first.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/103

Visit Laura Gallaher’s website and download her free guide at http://www.gallaheredge.com.

Join Laura’s membership program at https://gallaheredge.com/join/.

Listen to Laura’s podcast “Expand Your Edge”.

Laura's TEDx talk: https://youtu.be/RUxT8wuDsG4

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Episode 8: [Coaching] Topics Worthy of a Keynote with Danielle Liss Episode 11: Creating and Preparing for a Keynote Presentation with LuAnn Nigara Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence Episode 50: The 3 C’s of Visibility: What It Takes to Get Known Episode 54: Building a Culture of Trust with Your Team and Audience with Dr. Laura Gallaher Episode 68: Getting Paid to Speak and Negotiating Speaker Fees

102: Getting Local Media and Publicity to Expand Your Visibility with Amanda Berlin

Jan 8, 2019 41:00

Description:

You’re speaking, you’re podcasting, you’re creating videos to increase your visibility.

Have you thought about expanding your visibility strategy to include “traditional” media like TV, radio, and magazines?

Appearing on TV and radio as a political analyst over the past 12 years has been a vital part of building my personal brand and visibility, not only in my local market (Orlando) but also using those clips on my website and social media to build credibility.

Seeing yourself on TV with your name on the lower third of the screen can be a thrill - and it’s something that can position you as an expert in a way that online videos you create yourself can’t.

Our mission at Speaking Your Brand is to get more women in positions of influence and power - and that includes more representation of women (that means you!) in the media, especially TV and magazines.

What’s the best way to get started?

What are local TV, radio, and publications looking for in your pitches?

How can you connect with producers, reporters, and writers?

In this episode, publicity expert Amanda Berlin gives us concrete strategies we can use to:

Take our speaking topics and turn them into media topics Write pitches that get noticed, including the headline and tease Emphasize the local angle Identify visuals that would enhance our media segments Connect with producers, reporters, and writers, including the best ways to contact them Get a feature in a magazine Contribute our own articles to publications


About My Guest: After more than a decade in the New York City public relations world, Amanda Berlin now uses her pitch powers for good. She helps entrepreneurs step into their presence, create a story that inspires others, and spread their message in the media. Amanda has created a library of template guides and trainings and works one on one with clients to guide them to strategic storytelling and media relations based on her 12 years of experience guiding strategy for major brands in the corporate world. Amanda and her clients have been featured in all types of media - from Business Insider to Entrepreneur on Fire and from WNYW Fox 5 to Bustle.com. She's the host of The Empowered Publicity Podcast and loves arming soul-powered business owners with the ideas and skill-set they need to go from hidden industry gem to recognizable trusted expert.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/102

Visit Amanda Berlin’s website at http://www.amandaberlin.com.

Listen to Amanda’s podcast “Empowered Publicity”.

Take Amanda’s Publicity Personality Quiz.

Twitter thread from Bloomberg reporter about intentionally seeking more women’s voices for their media coverage.

Personal Brand & Visibility Masterclass in Orlando, Florida, on February 7, 2019, hosted by Carol Cox and Diane Diaz.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Episode 13: How to Get Local and National Media Coverage for Your Business with Christina Nicholson Episode 42: [Coaching] Content Ideas and Strategies to Start a Movement with Marnie Clark Episode 45: Your Visibility Roadmap - Build Your Business, Brand, and Influence Episode 48: [Coaching] Strategies to Get Visible with Pam Andrews

 

101: Public Speaking Trends for 2019

Jan 1, 2019 30:37

Description:

What trends are on the horizon that you can capitalize on to get better speaking engagements and to get better results from them?

What are conferences and events looking for in their speakers and the topics they select?

How can you improve your presentations and workshops so the audience raves about you and you get invited to do more (including paid speaking)?

After having worked with over 100 clients during the past couple of years to create their presentations, workshops and keynotes, attended and spoken at many conferences and events, and talked to event organizers, I’ve noticed several key areas that too many speakers (and thus events) are missing, but that you can incorporate to set yourself apart.

In this episode, you’ll learn 3 trends you can apply to your presentation content and delivery that can make the difference between a so-so speaking engagement and one that makes an impact.

Hint: One of them has to do with candy (even better, the zero-calorie kind!).

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and executives create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/101

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

Episode 47: Creating Better Audience Engagement and Learning with Amy Lang Episode 50: The 3 C’s of Visibility - What It Takes to Get Known Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 61: A Game Changer for Your Business and Presentations - Developing Your Own Framework Episode 63: Five Mistakes You’re Making in Your Presentations that Turn Off Your Audiences Episode 64: [Coaching] Show, Don’t Just Tell, Your Audience How You’re Different with Kimberley O’Brien Episode 69: What Event Organizers Look for in Speakers with Erin Smith Episode 81: Be a Better Speaker – Top Takeaways from Watching Presenters at Podcast Movement

 

100: Best of the Podcast: 100 Episodes

Dec 25, 2018 28:05

Description:

When I launched this podcast in February 2017, I committed to myself that I was going to do it for one year.

No matter what, I was going to make the time to release a weekly episode (and there were weeks when I was up until midnight getting the podcast done for the next morning’s release!).

We’re now at episode 100 (woohoo!) and in a couple of months, the podcast will be 2 years old.

My tendency is to breeze past this milestone. After all, it’s just one more episode.

That’s my Type-A personality: going from achievement to achievement and not taking the time to reflect and celebrate.

It’s like when we run off the stage after we’ve finished our talk instead of receiving the applause and celebrating (ahem, yes, I’ve done this in the past).

Now, you don’t need to applaud me for episode 100.

Rather, I want to thank you and tell you how grateful I am that you listen to the podcast, share it on social media, let your friends and colleagues know about it, and post in the Speaking Your Brand community. (Not a member? Join today for free.)

In the Facebook group, I asked which were your favorite episodes.

There were a few that many of you said, like episode 61 on frameworks and episode 82 (and others) on using feedback forms at your speaking engagements to collect leads.

There was also a few that came up more than once - and I saw a pattern.

So, this episode is not a collection of clips from past episodes.

Rather, I’m highlighting which episodes were your favorites - based on your responses and download numbers - and WHY I think they are.

The WHY is what you can apply to your own speaking engagements, whether you’re standing on a stage, facilitating a workshop, or being interviewed on or hosting a podcast.

Curious to hear what these are? Listen in.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/100

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

 

Related Podcast Episodes:

Episode 3: How I Created My Podfest Presentation [Training] Episode 25: Why You Need a Signature Talk for Your Business Episode 35: How to Rock a Panel as a Moderator and Panelist with Natalie Eckdahl Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence Episode 55: Should You Give an Instructional or an Inspirational Talk with Carol Cox Episode 59: Why You Shouldn’t Sell from the Stage – and What to Do Instead with Carol Cox Episode 60: Finding Your Presentation's Spine & Why It Absolutely Needs One with Joanna Sapir Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 79: How to Develop the Shape of Your Framework for Your Presentations with Coryne Forest Episode 81: Be a Better Speaker - Top Takeaways from Watching Presenters at Podcast Movement Episode 82: How to Create an Emotional Connection with Your Audience with Leanne Kabat Episode 84: Less Is More: Developing Your Visibility Strategy with Wendy Zanders Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power

099: Where Are They Now? Updates from Past On-Air Coaching Guests

Dec 18, 2018 29:00

Description:

You’ve heard their on-air coaching calls - and now you get to hear what they’ve been up to since their coaching call.

You know that I love leaving my guests and clients with action items and homework.

As a speaking coach, I want you to take what we do together and get results, so you can gain more confidence, get better results from speaking, and someday soon stand on your dream stage and deliver the message you know will have an impact.

Putting yourself out there isn’t easy and doing an on-air coaching call isn’t either! A huge thank you and congratulations to these women for sharing their updates with us.

See if you can spot the themes - I’ll pull them together in the outro, along with some action items for you (of course!).

Say hello to these women and let us know what your visibility goals are in the free Speaking Your Brand community.

Appearing in order in this episode:

Jodi Flynn is founder of Women Taking the Lead and host of the “Women Taking the Lead” podcast. Jodi was on episode 26: Specific Strategies to Improve Your Presentations.

Dr. Carmen Landrau is a cardiologist and sought-after speaker. Carmen was on episode 29: Networking the Right Way to Find Speaking Opportunities.

Pam Andrews is founder of The Scholarship Shark and host of “The Scholarship Shark” podcast. Pam was on in episode 48: Strategy Session to Get Visible.

Kimberly O’Brien is founder of Quirky Kid and host of the “Impressive” podcast for parents. Kimberley was on in episode 64: Show, Don’t Just Tell, Your Audience How You’re Different.

April Caldwell is a Money Coach and Financial Planner. April was on in episode 74: Increase Conversions at Your Speaking Engagements.

Anne Torrez is founder of Tri It Your Way, coaching for athletes. Anne was on in episode 80: Connecting Your Why with What Makes Your Approach Unique.

Wendy Zanders is a professional home organizer and founder of Functional Organizing with Wendy. Wendy was on in episode 84: Less Is More: Developing Your Visibility Strategy.

Stacey Ogden is founder of Side Hustle Moms and host of the “Side Hustle Moms” podcast. Stacey was on in episode 86: How to Generate Leads From Your Podcast.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/99

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

 

Related Podcast Episodes:

Episode 26: Specific Strategies to Improve Your Presentations Episode 29: Networking the Right Way to Find Speaking Opportunities Episode 48: Strategy Session to Get Visible Episode 64: Show, Don’t Just Tell, Your Audience How You’re Different Episode 74: Increase Conversions at Your Speaking Engagements Episode 80: Connecting Your Why with What Makes Your Approach Unique Episode 84: Less Is More: Developing Your Visibility Strategy Episode 86: How to Generate Leads From Your Podcast

098: [Coaching] Expanding Your Personal Story into a Universal Message with Nicole Rochester, M.D.

Dec 11, 2018 50:11

Description:

You may have had an experience, a situation, a life event that caused you to change how you looked at the world or led to a new understanding of how something is wrong and needs to be changed.

Your personal story can have a powerful impact on an audience.

But, for it to spark a movement, to cause others to change, to cause systems to change, you need to expand your personal story into a universal message.

This is especially true for TEDx talks and keynotes.

I had posted in the Speaking Your Brand Facebook group about a month ago looking for some willing participants to do on-air coaching calls. (Not a member? Join for free.)

My guest today, Dr. Nicole Rochester, sent me an email with her idea for a TEDx talk and I loved it.

Nicole is a physician (pediatrician by training) who left clinical medicine a year ago to launch a health advocacy and consulting company.

You’ll hear in this episode what prompted her to start her company and how that has led to her idea for a TEDx talk.

It was a pleasure talking with Nicole and you’ll hear the process we went through to take her personal story and expand it into a universal message.

We come up with a really clear spine for her talk - and a single word that serves as a powerful metaphor for the change she wants to see and how it can happen.

About My Guest: Dr. Nicole T. Rochester is a board-certified pediatrician, Clinical Assistant Professor, and the CEO of Your GPS Doc, LLC, an innovative company that helps aging individuals, those with chronic illnesses, and their family caregivers navigate the healthcare system through education, empowerment, advocacy, speaking, and consulting. While helping to care for her late father, who had multiple chronic illnesses including dementia, Dr. Rochester witnessed the disjointed healthcare system from the other side of the stethoscope and gained invaluable insight into the plight of patients and their caregivers. On many occasions, it was only because of her medical expertise that her father received the care he needed and deserved. She realizes that most patients and families do not have access to this “inside knowledge” and has made it her personal mission to make this information widely available.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/98

Visit Nicole’s website at http://www.yourgpsdoc.com/.

Connect with Nicole on LinkedIn, Facebook, Instagram, and Twitter.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your TEDx talk or signature talk? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Episode 24: What It Takes to Do a TEDx Talk with Tammy Lally Episode 56: How to Become a TEDx Speaker with Tamsen Webster Episode 60: [Coaching] Finding Your Presentation's Spine and Why It Absolutely Needs One with Joanna Sapir Episode 91: Visibility Works: From Local Speaking to TED.com to a Book with Tammy Lally

097: Thinking Bigger: I Get Coached On-Air by Geraldine Carter

Dec 4, 2018 55:10

Description:

Whew, this episode was much harder than I had anticipated.

You’ve heard me coach my clients and members of the Speaking Your Brand community on this podcast.

On-air coaching calls are some of the most popular episodes because we go deep and you get to hear what it’s like to be in a coaching session.

After hearing Geraldine Carter be interviewed by Jodi Flynn on Geraldine’s podcast (flipping roles), I had the bright idea to have Geraldine interview me. (Both of these amazing women have been on this podcast: Geraldine in episode 36 and Jodi in episode 26.)

Except I decided to go beyond a standard interview and asked Geraldine to coach me on “thinking bigger” for myself and for Speaking Your Brand (the name of her podcast is “She Thinks Big” and Geraldine is great at drawing that out of her guests and clients).

Well, little did I know that by the end of the conversation, I would feel so incredibly raw and vulnerable. (I have a new-found appreciation for those of you who do on-air coaching calls!)

It took a lot for me to record and release episode 92, where I deconstructed my TEDx talk from 2016 and talked about, for the first time, how I had messed it up.

Now, you’ll hear in this episode:

Your “why” may become clear after you start doing something Why it matters when women aren’t visible and don’t have a seat at the table What I see in the women I’ve had as clients - you may not recognize this about yourself either Where I get stuck when “thinking bigger” (you may do this too) How Geraldine gently nudges me out of my default process-driven mind and into my heart - and the a-ha moments that come from this Questions you can ask yourself to think bigger The clarity that happens when we go deep and have a guide/coach to help us

 

If you're in need of a business coach to help you think bigger about your business and plan strategically, I highly recommend scheduling a consult call with Geraldine: https://focusedbizcoaching.com/


Of course, if you're in need of a speaking coach to help you create your signature talk and achieve your speaking goals, schedule a call with me: https://www.speakingyourbrand.com/contact 

 

About My Guest: Geraldine Carter coaches courageous changemakers who are ready take their business to the next level. From co-founding Climate Ride in 2008 and scaling the socially-conscious company to a seven figure budget, to biking across southeast Asia on her own, to coaching entrepreneurs on how to achieve their own lofty goals, Geraldine loves finding practical, efficient solutions to seemingly complex challenges. After directly experiencing the value of outside perspective and mentorship, Geraldine has been sharing her 10+ years of business experience and mindfulness training, helping clients cut right to the core of any problem to design effective solutions. An ICF accredited Associate Certified Coach, Geraldine takes pride in challenging herself and her clients to reach higher and find bolder ways forward. Geraldine is also the host of the She Thinks Big podcast.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/97

Learn more on Geraldine’s website.

Listen to Geraldine’s podcast She Thinks Big, especially episode 6 with Jodi Flynn interviewing Geraldine.

Join Geraldine’s Facebook group.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Episode 26: Specific Strategies to Improve Your Presentations with Jodi Flynn [Coaching] Episode 36: Creating a Business for Change with Geraldine Carter Episode 92: Deconstructing My TEDx Talk - Why We’re Uncomfortable with Women in Power Episode 94: Speaking and Showing Up Powerfully as Women with Molly Baker McPherson

096: [Coaching] Booking Corporate Workshops from Local Speaking Gigs with Louise Brogan

Nov 27, 2018 40:47

Description:

How can you increase the likelihood that free speaking engagements you do lead to companies hiring you do workshops for them?

In this episode, my guest Louise Brogan, a social media expert and trainer, and I talk about:

The topics her corporate clients want training on The topics she speaks about when she gives free presentations at local groups The importance of having a system/framework in your presentations Using the feedback form at your presentations for lead generation How Louise gets paid workshops Creating a database of organizations and companies to pitch to The importance of following up with leads and tips for doing so

 

Download the free PDF with the feedback form template you can use at https://www.speakingyourbrand.com/96.

 

About My Guest: Louise Brogan is the owner of Social Bee NI - a consulting and training company helping businesses, entrepreneurs and professionals to raise their profile through online marketing. The aim of Social Bee is to explain how to do things online in a simple, straightforward way. Louise has been working with small businesses and professionals for over five years. In 2017, Louise was listed in the Small Business Saturday Top 100 Small Businesses in the UK, and in March 2018, Louise was listed as one of the Top 50 Small Business Advisors in the UK by Enterprise Nation. Louise is also N.Ireland’s only accredited Facebook and Instagram trainer.   

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes and free PDF download at https://www.speakingyourbrand.com/96

Check out Louise’s website at http://www.socialbeeni.com/.

Listen to Louise’s podcast “Social Bee.”

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

Episode 34: Relationship Selling with Nikki Rausch Episode 38: Hosting Local Workshops to Reach Your Ideal Clients with Valentina Escobar-Gonzalez Episode 61: A Game Changer for Your Business and Presentations - Developing Your Own Framework Episode 68: Getting Paid to Speak and Negotiating Speaker Fees

095: Finding Your Idea Worth Sharing with Lori DiGuardi

Nov 20, 2018 56:08

Description:

If you have doing a TEDx talk on your list, you’ll need a TED-worthy idea, an “idea worth spreading.”

How do you know if you have a *really good* idea for a speech, one that’s going to make an impact, whether it’s for TEDx or a keynote?

In this episode, my guest Lori DiGuardi, a TEDx and professional speaker, and I discuss:

What makes a great talk How an “idea” is different from a “topic” How Lori came up with her TEDx idea Why people are chosen and aren’t chosen as TEDx speakers Questions to ask yourself as you work through your idea How to handle nerves when giving an important talk, including what happened to Lori during dress rehearsal (you’ve already heard my story of TEDx nerves in episode 92) And more.

 

About My Guest: Lori DiGuardi is a visionary leader. She is a TEDx and professional speaker, and a TEDx and certified life coach. Courageous women hire Lori to reconnect and give voice to their inner-truth. The foundation of her work is based on a life of poverty and abuse as a child and young woman, to becoming an international empowerment leader for over 22 years. Her audiences have included business professionals, educators, students, entrepreneurs, dignitaries and royalty. She was awarded an MS in Leadership, a Black Belt in Karate, and Service Above Self for her humanitarian work in Uganda. She is author of Anger 101: The Healthy Approach to Being a Bitch.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/95

Speaking Your Brand Facebook page and Facebook Live show

Check out Lori’s website: https://www.loridiguardi.com/

Free PDF guide: https://www.loridiguardi.com/tedx/

Watch Lori’s TEDx talk: https://youtu.be/2rhYlDKO_2U

Subscribe to Lori’s YouTube channel: https://www.youtube.com/LeadWithPersonalPower/

Marianne Williamson’s speech at the Washington Cathedral: https://youtu.be/e7ZV0REbpkQ

Book recommendation: “Good and Mad: The Revolutionary Power of Women’s Anger” by Rebecca Traister

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your TEDx talk or signature talk? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

Episode 24: What It Takes to Do a TEDx Talk with Tammy Lally Episode 56: How to Become a TEDx Speaker with Tamsen Webster Episode 91: Visibility Works: From Local Speaking to TED.com to a Book with Tammy Lally Episode 92: Deconstructing My TEDx Talk - Why We’re Uncomfortable with Women in Power

094: Speaking and Showing Up Powerfully as Women with Molly Baker McPherson

Nov 13, 2018 59:38

Description:

When my guest Molly McPherson introduced herself in the Speaking Your Brand Facebook group and said one of her topics is helping women speak powerfully, I knew I had to have her on the podcast.

Molly McPherson is a PR professional and speaker, with a focus on communicating in the digital age and crisis communication, helping her clients protect their reputations with proactive plans and messaging.

In this episode, Molly and I talk about specific strategies we can use as women to come across more powerfully, whether it’s in person or in how we write.

We also talk about the Kavanaugh hearings and the contrast between how Dr. Christine Blasey Ford and Brett Kavanaugh showed up and what that indicates about the emotional range women in public are expected and permitted to have vs. what men can do and what that means going forward.

About My Guest: Molly Baker McPherson is an accredited PR professional with 20 years of experience in corporate and cooperative crisis communications and social media. She served as Director of Communications for the Cruise Line International Association, helped launch FEMA’s first social media program and worked in post-Hurricane Katrina’s FEMA Office of External Affairs. Molly speaks regularly about best practices for communicating in the digital age and crisis communication, helping clients protect their reputations with proactive plans and messaging.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/94

Connect with Molly on her website at https://mollymcpherson.com/.

Check out Molly’s free PDF at https://www.mollymcpherson.com/speakingyourbrand.

Listen to Molly’s new podcast “Communicate with Confidence”.

 

Book recommendation: “Good and Mad: The Revolutionary Power of Women’s Anger” by Rebecca Traister

Emma Gonzalez speech at March for Our Lives rally

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

 

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Episode 20: Perfectionism, the Good Girl, and the Gremlins that Hold Us Back with Regena Garrepy Episode 40: Why Women Need to Speak Up and Roar with Sophia Eng Episode 46: We All Need a Wingwoman with Mia Scharphie Episode 92: Deconstructing My TEDx Talk - Why We’re Uncomfortable with Women in Power

093: Turning Your Framework into a Course with Jessica Korthuis

Nov 6, 2018 38:27

Description:

One of the most popular episodes of this podcast is episode 61 on developing your own framework.

I’ve heard from so many of you - in the FB group and via email - that it got you thinking of creating your own framework for your business and your presentations.

Having a framework differentiates yourself from others in your field, it makes it easier for your audience and clients to understand what you do, and you’re creating intellectual property.

In today’s episode, my guest Jessica Korthuis and I talk about how she developed a framework to use with her one-on-one clients and then saw how it could be turned into an online course so more people could benefit from it - and she can add another revenue stream to her business.

In this episode, we get into the details of how Jessica is using her framework, how she’s set up her online course, the beta program she’s running, how she initially tested the idea to see if there was enough interest, and more. Really practical ideas you can use!


About My Guest: Jessica Korthuis is the founder of Sohuis (sō-house) and creator of the Sohuis framework, an open-source communications framework that uniquely combines a variety of modern business design tools with tried-and-true marketing methods to help companies nail their value propositions, build brand authority, and communicate seamlessly across platforms. She is a dynamic marketing and communications professional with a particular focus on brand strategy and value proposition design, and she has extensive experience working with design teams, technologists, senior-level leadership and founding partners. Jessica has worked alongside many influential brands including Red Bull, TedxWomen, Girls Who Code, Florida Institute of Technology, the International Business Innovation Association, and Stanford University. She is a lover of social enterprise, promoter of women in business, a proud "mompreneur.”

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

Highlights:

Why Jessica wanted to develop a framework and how she went about doing it What happened that Jessica decided to turn her framework into an online course How she has set up the course Why she started with a beta program How she initially tested interest in the course Which social media platform she has found to be most effective for marketing the course Tools and platforms Jessica uses

Links:

Show notes at https://www.speakingyourbrand.com/93

Check out Jessica’s website at http://sohuis.com/ and her online course at

http://sohuis.com/startupblueprint/.

Slide deck software: https://www.beautiful.ai/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Need to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

Episode 57: How to Use Simple Story Structure to Create Compelling Content with Carol Cox Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 67: Integrating What You Do in Your Business into Your Presentation with Melissa Bennett [Coaching] Episode 79: How to Develop the Shape of Your Framework for Your Presentations with Coryne Forest [Coaching]

092: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power

Oct 30, 2018 33:54

Description:

Two years ago, right before the November 2016 U.S. presidential election, I gave a talk at a small, local TEDxWomen chapter.

Until now, I’ve never shared it publicly (beyond the audience that was there).

Why? There are several reasons, which you’ll hear about in this episode.

It was the most challenging speaking experience I’ve ever had. Not because of the format or the short length (8 minutes), but because of the topic I chose to talk about and the pressure I put on myself.

The talk was called “It’s About Time We Really Talk About Women and Power” (the theme of the event was “It’s About Time”).

As a society, why are we so ambivalent and uncomfortable about women in power? My TEDx talk examined our deep-rooted fears about women striving for powerful positions, our myths through the ages about powerful women, and how this came to a head in the 2016 U.S. presidential election.

In this episode:

You’ll hear me give the talk (as I originally wrote it - I was tempted to update it with what’s gone on during the past 2 years, but decided to keep it as is) You’ll learn how I wrote the talk as I deconstruct the structure, pacing, specific elements, and the opening and closing You’ll hear why it was the most challenging talk I’ve given, what I learned, and how you can apply these lessons to your own speaking journey

I’d love to hear your thoughts: Have you had a challenging speaking experience? What is your biggest fear? How have you overcome it? Email me at carol@speakingyourbrand.com or share in the free Speaking Your Brand community - you can get access at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/92

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your TEDx talk or signature talk? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

 

Related Podcast Episodes:

Episode 3: How I Created My Podfest Presentation Episode 24: What It Takes to Do a TEDx Talk with Tammy Lally Episode 40: Why Women Need to Speak Up and Roar with Sophia Eng Episode 56: How to Become a TEDx Speaker with Tamsen Webster Episode 81: Be a Better Speaker: Top Takeaways from Watching Presenters at Podcast Movement Episode 91: Visibility Works: From Local Speaking to TED.com to a Book with Tammy Lally

091: Visibility Works: From Local Speaking to TED.com to a Book with Tammy Lally

Oct 23, 2018 40:52

Description:

How does a visibility strategy actually work?

What does it look like to grow your business and your personal brand through speaking? What are the steps you can take?

This episode is truly a case study in what happens when you show up consistently and put yourself out there with courage and conviction.

Over the course of the past couple of years, my guest and client Tammy Lally went from speaking for free at local groups and the library to sharing her message on a TEDx stage to the national TED organization posting her talk on the TED.com home page (which is huge - it has over a million views now!) to writing a book that she recently published.

The results? Knowing that her message is reaching more people, an influx of clients, and new opportunities for collaboration and bigger, paid speaking engagements.

If you know people can benefit from your message and content but you’re feeling uncertain as to what to do next, tap into your local community for both visibility and support. Tammy and I talk about how she did that and you’ll get ideas you can use too.

Do you need help figuring out your visibility steps to achieve your speaking and business goals? Sign up for a strategy session.

If you want to give a TEDx talk and need help putting together the idea to apply to speak or if you’ve already been selected and need to create the talk itself, my team is here for you. We help you find your one core idea that’s an idea worth spreading and then we work with you to create the talk, word by word, line by line. It’s an intense process but incredibly rewarding, as you’ll hear Tammy talk about in this episode. Email me at carol@speakingyourbrand.com to learn more.

Right now, I’m coaching several of the speakers for the TEDxOrlando event that’s at the end of October 2018. We’re busily editing and finalizing the scripts (8 minutes is not a lot of time so we really have to stay on the core idea). It’s a lot of fun for me, not so sure for the speakers right now, but I know they’ll have fun once they’re done. :-)


About My Guest: Tammy Lally is a Certified Money Coach, TED speaker, and author of “Money Detox.” She helps others master their finances by first conquering their emotions around money, then by creating a comprehensive financial plan. Tammy has over 17 years of experience in the financial industry and 27 years of study in psychology, addiction, recovery, and spirituality. Tammy brings a distinctive blend of financial industry experience, psychological knowledge, and spiritual consciousness to her work. She offers a compassionate approach to money and money shame, which is truly powerful in helping her clients achieve transformative outcomes. Tammy created her signature "Money Detox" process, a seven-step journey that allows anyone to achieve financial freedom and joy.


The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/91

Visit Tammy’s website at TammyLally.com.

Check out Tammy's book "Money Detox" on Amazon.

Watch Tammy's TEDx talk.

Check out Amber De La Garza’s entrepreneur’s success program at http://www.theproductivityspecialist.com/stop.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your TEDx talk or signature talk? Email me at carol@speakingyourbrand.com.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!


Related Podcast Episodes:

Episode 24: What It Takes to Do a TEDx Talk with Tammy Lally Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence Episode 50: The 3 C’s of Visibility: What It Takes to Get Known Episode 56: How to Become a TEDx Speaker with Tamsen Webster Episode 83: Collaborating to Expand Your Reach with Baily Hancock Episode 43: How Speaking Can Grow (or Derail) Your Business with Amber De La Garza

090: Hosting Your Own Workshop or Retreat with Blair Thielemier

Oct 16, 2018 41:07

Description:

Speaking at someone else’s event is great, but hosting your own workshop or retreat can be even better.

You get to control the content and you’re center stage as the host and presenter.

But, there’s also a lot that goes into planning a successful workshop or retreat that’s a full day or even two days.

My guest, Blair Green Thielemier, recently hosted her first one-day retreat (combination workshop and mastermind) at a hotel venue in Nashville.

Blair shares with us:

Why she decided to have an in-person event when the rest of her (very successful) business has been entirely online How far in advance she started planning The marketing and sales strategies she used Why she selected that particular city and hotel How she planned the content Getting sponsors Lessons learned What she’s planning for her next retreat

About My Guest: Blair Green Thielemier, PharmD is an independent consultant pharmacist living in Arkansas with her husband and two children. Her latest project is hosting and producing pharmacy’s first virtual conference, the Elevate Pharmacy Virtual Summit in partnership with the NCPA Innovation Center.  She is the founder of Pharmapreneur Academy, an online e-Course and Membership Community where she guides hundreds of pharmacist-entrepreneurs through the process and barriers of building advanced clinical services. She is the author of How to Build a Pharmacy Consulting Business and facilitates in-person Business Planning Workshops and Mastermind Retreats for female Pharmapreneurs across the country.


The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/90

Visit Blair’s website at https://www.btpharmacyconsulting.com/.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

Episode 38: Hosting Local Workshops to Reach Your Ideal Clients with Valentina Escobar-Gonzalez Episode 44: The Ins and Outs of Virtual Summits with Jaime Slutzky Episode 52: Producing Live Events to Showcase Your Business & Brand with Renee Warmack

089: [Coaching] Building a Community from Your Podcast with Debbie Gonzales

Oct 9, 2018 46:04

Description:

“My dream is bigger than my fear.”

Have you ever felt like that?

My guest today, Debbie Gonzales, heard that from a guest she interviewed on her brand new podcast and she said it’s what pushed her forward to launch.

In this on-air coaching call, Debbie asks me questions about launching her podcast, including:

Creating a community of listeners The magic number for a Facebook group Tips for working with a podcast editor/team Imposter syndrome How I felt when I published my first episode Promotion strategy when launching And more

If you are thinking of or in the midst of launching a podcast, you’ll definitely want to listen to this episode as well as episode 87 on Launching a Podcast: What’s Important and What’s Not.


About My Guest: Debbie Gonzales is a career educator, curriculum consultant, former school administrator and adjunct professor, and once served as a SCBWI RA for the Austin Chapter. Deb currently devotes her time to writing middle grade novels, crafting teacher guides for new releases and hosting The Debcast, a podcast celebrating the tenacity of the female athlete and authors who have written about them. She's the author of the forthcoming non-fiction picture book Girls with Guts: The Road to Breaking Barriers and Bashing Records (Charlesbridge, 2019). Deb earned her MFA in writing for children and young adults from the Vermont College of Fine Arts.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/89

Go to www.debbiegonzales.com and/or www.guidesbydeb.com to keep up with Deb and her many projects.

Listen to Debbie’s new podcast “The Deb Cast: Books, Buzz, and Girls with Guts”.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

 

Related Podcast Episodes:

Episode 85: Pivoting Your Business Model by Asking ‘What Do You Really Want’ with Katie Krimitsos Episode 86: [Coaching] How to Generate Leads From Your Podcast with Stacey Ogden Episode 87: Launching a Podcast: What’s Important and What’s Not

 

088: Why You Need to Live Broadcast with Jenny Melrose

Oct 2, 2018 56:15

Description:

If you’re a speaker, you should be doing live broadcasts on platforms like Facebook and Instagram.

But…. I hear you say in your head, I don’t like to see myself on video … I don’t have time … I don’t know what to say.

These are all things I’ve said to myself.

Even though I’ve been on TV dozens of times, have hosted over a hundred webinars over the years, and speak in person often, I’ve shied away from doing live broadcasting.

However, as media consumption is changing and people are spending more and more time on Facebook, Instagram, and YouTube, we have to go where our audience wants us.

My guest today is Jenny Melrose, a live broadcasting expert who helps influencers pitch brands and monetize their content.

In this episode, we focus on why you should be doing live broadcasts and easy ways for you to start (dip the toe in!).

Jenny’s coaches me on what I should be with live broadcasting, so listen to the episode to hear what I’ve decided to do.

We also talk about Jenny’s visibility strategy and what she’s learned from speaking at conferences this year as far as her preferred format and style.

Get Jenny’s live broadcasting cheat sheet at https://jennymelrose.com/live.

My challenge to you: Come into the Speaking Your Brand Facebook group (it’s free) and do a very short live video, sharing with us what you took away from this episode or you can just introduce yourself and tell us what you do.

The SYB Facebook group is a safe, welcoming, and supportive space for you to press “Go Live.”

You can get access by going to https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

 

About My Guest: Jenny Melrose is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through her unique pitching system, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee and many more. Now, she’s made it her mission to use her teaching skills and extensive experience as a successful influencer to share her strategies with thousands of other entrepreneurs via her podcast, Influencer Entrepreneurs and her website, JennyMelrose.com.



The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

===================== 

I’m thrilled that this episode is being sponsored by Book Launchers.

I met Julie Broad, the founder, at a conference earlier this year, attended her session on Writing, Publishing, and Promoting Your Book, and invited her on this podcast in episode 65.

Julie’s experience and expertise were so evident in that conversation that many of you listeners reached out to her because you’re working on your signature talk and you also want to write a book - they go hand in hand very nicely!

But it can feel very overwhelming - you’re not sure where to start much less how to organize it to make it an effective marketing tool for you and then how to market it.

That’s where Julie’s company Book Launchers comes in.

Book Launchers has an incredible, hands-on workshop coming up November 1-3, 2018, in the Los Angeles area. They have people flying in to attend, so you don’t have to be local.

Before you even walk into the room, Book Launchers will help you position your book so it's going to stand out in the marketplace.

On site, you'll create your outline (or refine it), plan your book marketing in detail, and brainstorm key elements like chapter titles and book titles.

Getting those things right will matter a lot for your book marketing … and tying it into your signature talk.

You'll work directly with an Emmy nominated writer, a book marketing specialist who took her last client to the WSJ Bestsellers list, and a brilliant social media strategist who wrote the very first book on Twitter.

Plus, before you leave, you'll have created a clear step by step plan (with dates!) to take you from writing to book launch.

And, you'll spend eight uninterrupted hours writing! You’ll write more in a weekend than many people write in months! At their last writers retreat many of the attendees wrote more than 10,000 words (that’s almost one third of a book), improved their book idea, and created a plan with dates to launch and market their book!  

I invite you to check out the details at https://booklaunchers.com/carol

You can use the code “Carol” to receive $100 off the single pay option.

 

=====================  

 

Highlights:

The benefits of doing Facebook Live (more reasons than you think) What platforms to do live broadcasting on The difference between Instagram video and IGTV The recommended length for live videos Why you need to have a consistent date and time Broadcasting to your Facebook page vs. group How to get engagement from viewers What you get out of doing live broadcasting as a speaker Jenny’s visibility strategy

 

Links:

Show notes at https://www.speakingyourbrand.com/88

Get Jenny’s live broadcasting cheat sheet at https://jennymelrose.com/live

Visit Jenny’s website at https://jennymelrose.com/

Follow Jenny on Instagram @jenny_melrose

Listen to Jenny’s podcast “Influencer Entrepreneurs”

“Like” the Speaking Your Brand Facebook page for Facebook Live videos

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Links and Related Podcast Episodes Mentioned:

BeLive.tv Episode 53: What It’s Like to be an Influencer with Jeanette Johnson Episode 81: Be a Better Speaker: Top Takeaways from Watching Presenters at Podcast Movement

087: Launching a Podcast: What's Important and What's Not

Sep 25, 2018 35:35

Description:

Have you been thinking of launching your own podcast?

It’s been a game-changer for my business and personal brand - and it can be for yours too.

But, it can seem overwhelming and daunting:

What to do first, then next, what equipment and software do you need, much less thinking about the format and interviewing guests, and so on.

In this episode, you’ll learn what’s important - and what’s not - when launching your podcast.

I’ll also share with you the #1 reason for podcasting success.

This is from a presentation I gave recently to the Orlando Podcasters Meetup group, so you’ll also see how I use my story structure framework when creating my own presentations. See if you can spot the different elements.

No need to take notes - you can download the slides, including specifics of the tools and equipment you need to get started, at https://www.speakingyourbrand.com/87.

Need help identifying your podcast niche, audience, core message, and/or format? Launch with clarity and confidence. Sign up for a 90-minute strategy session at https://www.speakingyourbrand.com/podcast-strategy-session/.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

*************** 

I’m thrilled that this episode is being sponsored by Book Launchers.

I met Julie Broad, the founder, at a conference earlier this year, attended her session on Writing, Publishing, and Promoting Your Book, and invited her on this podcast in episode 65.

Julie’s experience and expertise were so evident in that conversation that many of you listeners reached out to her because you’re working on your signature talk and you also want to write a book - they go hand in hand very nicely!

But it can feel very overwhelming - you’re not sure where to start much less how to organize it to make it an effective marketing tool for you and then how to market it.

That’s where Julie’s company Book Launchers comes in.

Book Launchers has an incredible, hands-on workshop coming up November 1-3, 2018, in the Los Angeles area. They have people flying in to attend, so you don’t have to be local.

Before you even walk into the room, Book Launchers will help you position your book so it's going to stand out in the marketplace.

On site, you'll create your outline (or refine it), plan your book marketing in detail, and brainstorm key elements like chapter titles and book titles.

Getting those things right will matter a lot for your book marketing … and tying it into your signature talk.

You'll work directly with an Emmy nominated writer, a book marketing specialist who took her last client to the WSJ Bestsellers list, and a brilliant social media strategist who wrote the very first book on Twitter.

Plus, before you leave, you'll have created a clear step by step plan (with dates!) to take you from writing to book launch.

And, you'll spend eight uninterrupted hours writing! You’ll write more in a weekend than many people write in months! At their last writers retreat many of the attendees wrote more than 10,000 words (that’s almost one third of a book), improved their book idea, and created a plan with dates to launch and market their book!  

I invite you to check out the details at https://booklaunchers.com/carol

You can use the code “Carol” to receive $100 off the single pay option.

*************** 

 

Links:

Download the FREE PDF for this episode at https://www.speakingyourbrand.com/87.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Podcast Strategy Session at https://www.speakingyourbrand.com/podcast-strategy-session/.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Links and Other Episodes Mentioned:

Episode 65: Writing, Publishing, and Promoting Your Book with Julie Broad Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead Episode 85: Pivoting Your Business Model by Asking ‘What Do You Really Want’ with Katie Krimitsos

086: [Coaching] How to Generate Leads From Your Podcast with Stacey Ogden

Sep 18, 2018 47:23

Description:

Do you have a podcast - or video series or blog - but aren’t getting leads from it as you had expected?

You know your content is good - you’re getting listeners and viewers and readers - but, when it comes to making money as a result of that content, it’s crickets (and an empty inbox).

What can you do?

This is the question my guest today, Stacey Ogden of Busy Mom Collective, had.

In this on-air coaching call, you’ll hear as we dissect what’s going on with her podcast (if you don’t have a podcast, you can apply it to the content you’re creating).

We come up with specific strategies she - and you - can use to generate leads, including:

what to do on her podcast to talk about what she does what kinds of calls to action to include and how many where to promote her podcast what to do when people sign up for her email list.

 

One thing Stacey told me is that she doesn’t want her podcast to come off as a sales pitch. And, I totally get it. I did an entire episode on why you shouldn’t sell from the stage - and what to do instead (episode 59). The same premise applies to your podcast and other content.

If you need help strategizing your podcast, video series, or messaging in general, you can book a strategy session. Strategy sessions are great for specific questions or challenges you have. We dig deep and you walk away with a concrete action plan, much like you’ll hear here with Stacey.

 

This episode is the second in a 4-part series related to podcasting. If you host a podcast or have a thought about it, this series will help you get better results. If you don’t have any plans for a podcast, still listen! The strategies we talk about can be applied in other areas too.

 

About My Guest: Stacey Ogden is the founder and owner of the Busy Mom Collective. Through her podcast of the same name, and working one-on-one with clients, she helps working moms and mompreneurs master their schedules, own their time, and conquer their out of control to-do lists. She lives in western Connecticut with her husband, 7 year old daughter, and German Shepherd puppy where she teaches middle school music and runs a local chapter of Business Among Moms.



The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

Having a focused niche for your podcast The kinds of episodes you can do on your podcast (guest interviews, coaching calls, solo episodes) Why you should do on-air coaching calls on your podcast The calls to action Stacey currently has on her podcast and what she could change them to Should you should have only *one* call to action or is it ok to have multiple ones? How Stacey is using her Facebook page Specific strategies to get more leads from the podcast What to do when someone joins your email list Where to place your calls to action within your podcast How to connect your call to action to your on-air coaching call

 

Links:

Show notes at https://www.speakingyourbrand.com/86

Stacey’s website: https://busymomcollective.com/

Check out Stacey’s podcast “The Busy Mom Collective”

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Episodes Mentioned:

Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead Episode 34: Relationship Selling with Nikki Rausch Nikki Rausch on Stacey’s podcast episode 29

085: Pivoting Your Business Model by Asking ‘What Do You Really Want’ with Katie Krimitsos

Sep 11, 2018 41:39

Description:

When’s the last time you asked yourself: “What do I *really* want? What’s right for me *right now*?”

And then what happens if the business you’ve been building is not quite the right answer.

You can either ignore the answer and try to go down the same road, bumping into obstacles along the way.

Or, you can pivot your business model to better align with your mission, your lifestyle, and opportunities you see.

This is what my guest Katie Krimitsos, founder of Biz Women Rock, recently did.

She has built a very successful business (and podcast) coaching women entrepreneurs one-on-one, in masterminds, and at small retreats.

But, then something happened earlier this year that caused Katie to realize she needed to make some changes.

The result? A pretty big pivot in her business model from niche to mass.

In this episode, we talk about:

What happened and why Katie decided to make this shift Her new business model of a podcast network and how that aligns with her mission and lifestyle The benefits of having a podcast network vs. a single podcast The specific phases Katie has laid out for marketing and revenue How the change from niche/one-on-one marketing to relying on the masses/volume is both scary and exciting How imposter syndrome shows up and what Katie does to combat it

 

Katie is very open and real and you’ll learn a lot from our conversation about honoring our multi-dimensional selves.

This episode is the first in a 4-part series related to podcasting. If you host a podcast or have a thought about it, this series will help you get better results. If you don’t have any plans for a podcast, still listen! The strategies we talk about can be applied in other areas too.

 

About My Guest: Katie Krimitsos, founder of Biz Women Rock!, is a passionate community builder who empowers women to succeed in business. She’s the host of the Biz Women Rock podcast as well as the new Meditation for Women podcast, the first in the Meditation for Women podcast network.

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.



Links:

Show notes at https://www.speakingyourbrand.com/85

Visit Katie’s website at http://bizwomenrock.com/

Listen to Katie’s podcast Biz Women Rock

Listen to Katie’s new podcast Meditation for Women

Carol on the Biz Women Rock Podcast (April 23, 2018): http://bizwomenrock.com/amplify-message-signature-talk-carol-cox-speaking-brand/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

084: [Coaching] Less Is More: Developing Your Visibility Strategy with Wendy Zanders

Sep 4, 2018 53:38

Description:

There are many, many ways you can get visibility for yourself and your business:

Speaking to local groups Presenting at conferences Being a member or officer of a local organization Guesting on podcasts or hosting your own podcast Doing Facebook Live and YouTube videos Hosting webinars Being active in Facebook groups and other online communities

 

But, you can’t do all of these at the same time.

You have to choose which are the best ones based on where you’re at in your business, where your target audience is, and what’s going to be the most effective. (Listen to Episode 45 on Your Visibility Roadmap: Build Your Business, Brand, and Influence for more.)

In this on-air coaching call, I help my client Wendy Zanders, a professional home organizer, decide where she should focus her visibility efforts.

Our conclusion: Less is more.


We also talk about the importance of having email opt-ins for tracking purposes, but why selling one-on-one services via email marketing doesn’t usually work and what to do instead once they’ve signed up for your list.

I’d love to hear from you! What’s been working for your visibility strategy?

Share in the *free* Speaking Your Brand Facebook group. Join by going to  https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

About My Guest: Wendy Zanders is Professional Home Organizer based in Maryland and the Founder of Functional Organizing with Wendy. Drawing upon her 17+ years as a Unit Supply Specialist and Unit Armorer in the United State Army and experiences as an Executive Assistant, Project Manager, and mother, Wendy has honed her organizational abilities and reclaimed her passion to help others by providing professional home organizing services to help professional moms, particularly those with ADD or depression, with their decluttering efforts, by involving the entire family. Wendy wants to give you time back so you can collect memories and not things.



The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.



Links:

Show notes at https://www.speakingyourbrand.com/84

Visit Wendy’s website: https://www.functionalorganizingwithwendy.com/

Connect with Wendy on her Facebook page and Facebook group.

Book recommendation: “The Prosperous Coach”

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Related Podcast Episodes:

Episode 39: Using Personal Stories to Connect with Your Audience with Lisa Woodruff Episode 48: [Coaching] Strategies to Get Visible with Pam Andrews Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence Episode 50: The 3 C's of Visibility: What It Takes to Get Known



083: Collaborating to Expand Your Reach with Baily Hancock

Aug 28, 2018 40:38

Description:

How can you expand your network and reach new people?

Collaborating with others who share a similar mission, vibe, and audience can be one of the best ways to do that.

But, how do you actually collaborate in a pre-planned way? What does that look like (webinars, FB Live, workshops, podcasts, etc.)? What does each person gain and, just as importantly, what does each person’s audience gain?

My guest today is Baily Hancock, a Collaboration Consultant who teaches people how to collaborate with their community to achieve their goals.

In this episode, Baily and I talk about:

Tips for attending networking events, even if you’re an introvert Specific strategies and examples you can use to identify partners and reach out to them How to improve the likelihood that a potential partner will say “yes” Ideas for doing promotional partnerships that benefit both of you AND both of your communities The pros and cons (mostly cons) of being an affiliate for others The 20 speaking gigs Baily has done this year - why she does them and what she gets out of them

 

You’ll love Baily’s obvious passion and energy for collaboration and you’ll learn exactly what to do to get started.


Your homework is to identify someone in your network you can collaborate with and reach out to them to get the conversation started.

 

I met Baily through a mutual friend, Mia Scharphie, who introduced us (the power of collaboration!). Mia was on the podcast in episode 46 (We All Need a Wingwoman), which is an excellent companion episode to this one.

About My Guest: Baily Hancock is a Collaboration Consultant who teaches people how to collaborate with their community to achieve their goals, whether that's making a career change or growing their business.  A natural-born connector, Baily has spent her career growing and nurturing her network and finding ways to collaborate along the way. She works with entrepreneurs to help them amplify their company's reach and influence with partnerships, and with professionals to help them find happiness and fulfillment in their careers. A self-described, "Type-A with a dash of woo", Baily is equal parts strategic and supportive. Whether you're coming to her in need of direction in your career or you're looking for ways to make more revenue in your business, she's got your back.


The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/83

Get the free Partnership Outreach Email Template.

Connect with Baily on her website, Instagram, and Facebook.

Check out Baily’s program at http://www.expertiseforexposure.com/

Listen to Baily’s podcast "The Baily Hancock Show".

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Episodes and People Mentioned:

Episode 46: We All Need a Wingwoman with Mia Scharphie Episode 34: Relationship Selling with Nikki Rausch Nikki Rausch’s blog/email newsletter as a great example of using stories Calendly.com for scheduling calls

082: [Coaching] How to Create an Emotional Connection with Your Audience with Leanne Kabat

Aug 21, 2018 01:00:51

Description:

How can you create an emotional connection with your audience?

Even if you *think* you have a topic that doesn’t lend itself to creating an emotional connection, there are ways you can pull your audience in.

Creating an emotional connection:

Engages the audience and keeps them interested Builds trust with you and with each other by being vulnerable and relatable Helps them to remember what you’re teaching Gives them a way to apply what you’re sharing to themselves

 

In this on-air coaching call, my guest Leanne Kabat and I brainstorm about how she can create an emotional connection with her audience in her presentations.

We also talk about:

What happened in 2006 when Leanne was given 5 years to live Why Leanne needs to evolve her current business model to include speaking How Leanne can use her new book at speaking engagements Creating a story bank Leanne’s “a-ha” moment during our conversation Speaking packages and how to structure and price them A must-have: Why you should provide your audience with a worksheet and feedback form

 

Get the free PDF download that has the story structure framework, sample workbook and feedback form I share with Leanne that she - and you - can use in your presentations.

About My Guest: Leanne Kabat is the CEO and Main Mama at MamaConnects and the award-winning conference for moms called MamaCon. Each year, MamaCon celebrates the journey of motherhood by offering community, inspiration and education at events around the Pacific Northwest. A strong community is a lifeline for women raising children and balancing the complexity of life, which Leanne knows too well as she faced a medical diagnosis that gave her five years to live in 2006. Through events and her podcast called MamaConnects, Leanne nurtures a strong and vibrant community of women who support each other as they stand strong, rise up and take on life’s challenges together. Leanne’s forthcoming book is called “The 5 Seasons of Connection for Parents.”

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

Why and how to create an emotional connection with your audience What happened in 2006 when Leanne was given 5 years to live Why Leanne needs to evolve her current business model to include speaking How Leanne can use her new book at speaking engagements Creating a story bank Leanne’s “a-ha” moment during our conversation Speaking packages and how to structure and price them A must-have: Why you provide your audience with a worksheet and feedback form

 

Links:

Show notes and free PDF download at https://www.speakingyourbrand.com/82

Leanne’s website: http://www.mamaconnects.com/

Leanne’s podcast “MamaConnects”.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Podcasts and Episodes Mentioned:

Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 81: Be a Better Speaker: Top Takeaways from Watching Presenters at Podcast Movement Podfest podcasting conference in Orlando Katie Krimitsos’ podcast Biz Women Rock My episode on the Biz Women Rock podcast: Amplify Your Message with Your Signature Talk

081: Be a Better Speaker: Top Takeaways from Watching Presenters at Podcast Movement

Aug 14, 2018 29:08

Description:

What separates a great speaker from a so-so one and how can you be a great one?

I recently attended a 3-day conference (Podcast Movement) and took notes during the keynotes and breakout sessions on what the speakers did well and what could have been better, so you can take these tips and apply them to your own presentations.

Although it was a conference for podcasters, this episode is not about podcasting - it’s about how you can be a better speaker and presenter. (But, if you are a podcaster, it will help with that too!)

You’ll learn:

Top takeaways from watching presenters at Podcast Movement that you can apply to your own presentations What the best speakers had in common What Pat Flynn did in his opening keynote The worst session I attended - what went wrong and how it could have been better The best sessions I attended - and what the speakers did well How a panel was structured as a 3-person presentation: Did it work? What Terry Gross of NPR’s Fresh Air did in her closing keynote that was incredibly brave

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/81

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Podcasts, People, and Episodes Mentioned:

Amber De La Garza’s Productivity Straight Talk podcast episode 63 Amber De La Garza on this podcast episode 43 Elyse Tager and Maureen Berry Jenny Melrose Episode 68: Getting Paid to Speak and Negotiating Speaker Fees Episode 69: What Event Organizers Look for in Speakers with Erin Smith Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead You can get the Feedback Form template in the download on this episode Episode 65: Writing, Publishing, and Promoting Your Book with Julie Broad Episode 71: Using Humor in Your Talks Will Get You More Speaking Gigs with Kathy Klotz-Guest Episode 55: Should You Give an Instructional or an Inspirational Talk?

080: [Coaching] Connecting Your Why and What Makes Your Approach Unique with Anne Torrez

Aug 7, 2018 01:02:28

Description:

Do you know what makes your approach and process unique?

As a speaker and entrepreneur - whether you’re a coach, consultant, strategist, trainer, therapist, or other type of business owner - your methodology and philosophy are important components of what you do.

In this on-air coaching call, I help my guest Anne Torrez find what makes her coaching approach unique, so she can better articulate her brand message, whether she’s speaking to a group, being interviewed on a podcast, or talking with a prospective client.

We go deep to dig out what’s important to Anne and to find her why, which carries over into the work she does with her clients and why her clients like working with her.

You’ll hear us brainstorm to come up with Anne’s brand statement: “I help [target audience] do [this] so they can [get these results].”

As you listen, think about your why and what your brand statement could be.

Need help clarifying your message and brand statement? Book a strategy session with me at https://www.speakingyourbrand.com/strategy.

 

About My Guest: After completing her first triathlon as a way to improve her health, Coach Anne Torrez was hooked for the long haul. Finding a sport she was passionate about changed not only Anne’s physical health, but also drastically improved her mental and emotional outlook. Today, Anne helps runners, cyclists and triathletes all over the country to become the best athletes they can be, by creating individualized training programs that focus on consistent improvement and steady progress. Anne loves working with both beginners to help them enter the racing world confidently, as well as with experienced athletes who want to achieve the next level of competitive performance. As a wife, mom of two young kids, athlete and business owner, Anne understands how to juggle serious training with a busy lifestyle and works with each athlete to create an individualized program that will bring success in the context of real life.


The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/80

Anne’s website = https://www.triityourway.com/

Connect with Anne on Instagram @triityourway and Facebook and Facebook group.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Episodes and Podcasts Mentioned:

Anne Torrez on the BizChix podcast Diane Diaz on this podcast in episode 2: Taking Your Speaking to the Next Level Amber De La Garza’s Productivity Straight Talk podcast Amber was also on this podcast in episode 43: How Speaking Can Grow or Derail Your Business 5 AM Miracle Podcast

079: [Coaching] How to Develop the Shape of Your Framework for Your Presentations with Coryne Forest

Jul 31, 2018 53:14

Description:

In this on-air coaching call, you’ll hear how my guest Coryne Forest and I create the visual shape of her framework to use in her presentations.

In episode 61, you learned how developing your own framework can be a game changer for not only your presentations but also your business.

Many listeners have told me how impactful that episode was for them. They’ve even shared sketches of their frameworks in the Speaking Your Brand Facebook group (get access at https://www.speakingyourbrand.com/join).

In this episode, you are truly a fly on the wall as you’ll hear Coryne and I brainstorm what her framework should look like (a circle, triangle, rectangle, etc.) based on how she helps her coaching clients. We come up with a really unique shape that at a glance shows the key elements and outcomes.

Want to know what her framework ends up looking like? Listen until the end!

Need help developing your framework? This is part of what we work on together when creating your signature talk. Get the details, sign up, or schedule a free consult call with me at https://www.speakingyourbrand.com/coaching.

 

About My Guest: Coryne Forest is the Deputy Director for Organization Development for an Army R&D Center and the owner of Forest Leadership Solutions. She is a writer, speaker, workshop facilitator and coach for women with STEM careers. With over 30 years of tech and leadership experience, Coryne’s vision is to change the technical landscape the technical landscape so that there are more women in senior leadership positions that are rockin’ it in all aspects of their life.



The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/79

Coryne’s website = https://coryneforest.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other episodes mentioned:

Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework

078: Speaking Around the World with Annie Mori

Jul 24, 2018 46:39

Description:

What is it like to travel around the world, from Europe to China, to speak - and get paid for it?

My guest is Annie Mori, a licensed pediatric occupational therapist and founder of playSense, based in California.

Annie is paid to travel internationally several times a year to conduct trainings and workshops and to be a keynote speaker at conferences.

In this episode, Annie and I talk about:

How she became an international speaker How she negotiates contracts with conferences and organizations Challenges with speaking to an international audience, including language and cultural differences What happens when things don’t go as planned How she balances travel, business, and family Her tips for becoming a paid speaker

 

About My Guest: As a licensed pediatric occupational therapist and founder of playSense, Dr. Annie Mori has led individual and group sessions in a variety of settings including clinics, preschools, schools (K – 12th grade), homes and in the community. In 2000, she earned her Doctoral and Master’s degrees in Occupational Therapy at the University of Southern California. She further pursued advanced training in sensory integration, which she uses to guide her therapeutic approach and treatment planning. When not treating children and adolescents, Annie lectures, nationally and internationally, on topics related to theory and application of sensory integration.

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/78

Annie’s website = https://www.playsensekids.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other episodes mentioned:

Episode 68: Getting Paid to Speak and Negotiating Speaker Fees

077: [Coaching] Balancing the What, Why, and How in Your Presentations with Libby Rothschild

Jul 17, 2018 46:06

Description:

In this on-air coaching call, you’ll hear how to distinguish and balance the WHAT, the WHY, and the HOW of what you teach related to your business and your offer.

My guest is Libby Rothschild, a registered dietitian who helps other registered dietitians build their businesses and use social media, especially Instagram, effectively. With her partner, Libby offers an online course and masterminds.

We talk about how she can tweak the content of her presentation to focus on the WHAT and WHY so that people in the audience are interested in taking her course or mastermind for the HOW.

We also brainstorm audience engagement activities, whether the audience is 60-70 people to audiences of 300-500.

About My Guest: Libby Rothschild, MS, RD, CDN, is a social media influencer and academic content creator. Libby creates an authentic and highly engaging dialogue on social media reaching more than 12 thousand individuals, mainly registered dietitians and nutrition students, as well as creates content for health-care settings and corporate wellness institutions. She monetizes her brand by coaching, speaking and creating online courses which are approved for Continuing Education. Libby co-created an online course and she co-facilitates a regular mastermind with a focus on Instagram. Libby received her Masters of Science in Clinical Nutrition at New York University and Bachelor of Science in Nutrition at Hunter College.  


The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/77

Libby’s websites = https://www.libbyrothschild.com/ and https://www.nutritionmasterminds.com/.

Connect with Libby on Instagram: @nutrition_business

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Other Episodes Mentioned:

Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead You can get the Feedback Form template in the download on this episode

076: Why the Stories We Tell Matter with Leena Nasser

Jul 10, 2018 43:53

Description:

I’ve talked before about how sharing stories in your talks helps the audience to better understand and remember what you’re teaching.

In this episode, we’re going deeper into why stories matter - not just for our presentations, but for understanding ourselves, our place in the world, and our identity - who gets included and who is excluded in the stories we hear and the stories we tell.

My guest is Leena Nasser, who is Executive Director of The Chopra Institute in NYC.

Leena Nasser specializes in the intersection of neuroscience, cognitive psychology and education. She explores the question of how experiential storytelling, told orally, or spatially impacts the mind-brain connection, identity and behavior.

I met Leena this past March when I was in NYC. We hit it off immediately - Leena is incredibly smart and passionate and I knew I had to invite her on the podcast to share some of the research she’s done, including when she was in graduate school at Harvard.

About My Guest: Leena Nasser specializes in the intersection of neuroscience, cognitive psychology and education. She explores the question of how experiential storytelling, told orally, or spatially impacts the mind-brain connection, identity and behavior. She is the Executive Director of The Chopra Institute, a global social enterprise aiming to build the next wave of preventative health care. Prior to this role, Leena served as one of two experts in the education sector of the global consulting firm Boston Consulting Group (BCG).

Leena has a graduate degree in Mind Brain and Education from the Harvard Graduate School of Education. Her research explored how the design of informal and formal learning spaces contribute to sense of identity and residual mind brain lifelong impact. Leena was specifically investigating the power of stories—told explicitly through words, or implicitly through orchestrated spaces--on the brain and behavior. Leena remains currently involved in this research, specifically looking at less represented communities and the impact of empowering identity stories on performance, societal contribution and health and wellbeing. Leena is fluent in Arabic and English and was born and raised in Saudi Arabia, while spending much of her time in Syria. Leena now lives in New York City.

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/76

The Chopra Foundation

Check out Debbie Gonzalez and her upcoming book “Girls with Guts: The Road to Breaking Barriers and Bashing Records”.

Carol Cox on the BizChix podcast #323: How to Create a High End Offer/VIP Day.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

075: [Coaching] Finding the Right Presentation Content for Your Business with Regina Byrne

Jul 3, 2018 51:35

Description:

Do you feel like everything’s already been said about your topic and that your audience has heard it all before?

Let me assure you that sharing your own experiences, knowledge, and examples*will* set you apart.

The key is to have a unique angle and to align your presentation content with what you do in your business.

In this on-air coaching call, you’ll hear how my guest Regina Byrne and I find what she should center her presentation around.

Hands-on audience engagement activities end up being a big part of it, precisely so that the audience can get a sense of what it’s like for Regina to come to their organizations and provide them with training and coaching.

For your presentations, think about how you can involve the audience more and how your content leads to what you offer.

Need help? Let’s work together.

About My Guest: Regina Byrne is a leadership coach with a background in Human Services Management and the development of person-centered services. Having operated at Director level, Regina is a well-established professional with in-depth experience in strategic leadership, organisational change, and business development. She is a qualified coach, NLP practitioner and holds qualifications in Social Sciences, Management and Conflict resolution. Over her career, Regina has learned (often the hard way) that the key to success at work is clear, honest, open communication, what she calls real conversations, and she loves sharing those principles and practices in talks, workshops, team and individual coaching, to help create wonderful workplaces where people thrive, are valued and do great work.

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.



Links:

Show notes at https://www.speakingyourbrand.com/75

Check out Regina’s website at https://www.reginabyrnecoaching.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Episodes Mentioned:

Episode 48: [Coaching] Strategies to Get Visible with Pam Andrews of the Scholarship Shark Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead You can get the Feedback Form template in the download on this page

074: [Coaching] Increase Conversions at Your Speaking Engagements with April Caldwell

Jun 26, 2018 52:43

Description:

In this on-air coaching call, you’ll learn how you can shift the content and flow of your presentations to increase conversions (leads, clients, and referrals) at your speaking engagements.

My guest is April Caldwell, who helps professional women manage their money and achieve their financial goals.

April hosts a monthly in-person event for women and also speaks at other groups, but isn’t getting the leads and clients that she knows she can.

We talk about:

How to make the audience feel comfortable and build trust when dealing with a vulnerable topic like money The importance of including client stories and successes Integrating April’s process/framework into her presentation Using the story structure framework to outline the flow of her presentation Being sure to give the audience next steps they can do How to get more people to fill out the feedback form

 

About My Guest: April Caldwell is passionate about helping women manage their money. Personally, she saw the impact money had on the women in her life. She knows first hand what it is like to have been affluent and then to have lost everything due to poor financial planning. April rebuilt her finances through education and financial literacy which she now uses to help others to reach financial freedom. She has successfully built a community, the Trail Blazers network. Every month 40-50 women gather and April teaches them a financial concept to take and implement. April received an MBA from Franklin University and has over 20 years experience in the financial industry. April is an Army Veteran who served during Operation Enduring Freedom and a Jacksonville native.

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/74

Check out April’s book and website at https://aprilcaldwell.me.

Connect with April on Instagram @TrailblazersRise and Twitter @AprilCaldwellFL.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

 

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other episodes mentioned:

Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead You can get the Feedback Form template in the download on this page

073: Using Podcasts to Connect with Your Ideal Clients with Nicole Holland

Jun 19, 2018 36:07

Description:

Being a guest on podcasts is great for brand awareness, credibility building, networking, and lead generation.

How can you pitch podcasters the right way so they want to have you on their show?

In this episode, I talk with Nicole Holland of Interviews That Convert on:

what to do and, just as importantly, what *not* to do in your podcast pitches how to turn listeners into leads specific tips on how to be a good podcast guest

Here’s an example of a landing page I create for each podcast I’m a guest on, so I can track opt-ins and leads for that particular podcast: https://www.speakingyourbrand.com/bizchix/  

About My Guest: Nicole Holland is the lady behind the scenes at Interviews That Convert where she supports business owners and CEOs in making a greater impact in the world through Podcast Guesting for exponential growth. Nicole inspires entrepreneurs worldwide with her very popular podcast, The Business Building Rockstars Show and launched a fantastic new podcast in February, Get Guest Ready, that teaches you how to be the best podcast guest ever.

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

What *not* to do in your podcast pitches The right way to pitch a podcaster How to get on a podcaster’s radar Permission-based pitching Questions to ask yourself before pitching Why being on a big podcast isn’t necessarily going to give you what you want The importance of being part of a podcaster’s community Converting listeners to leads Specific tips on how to be a good podcast guest

 

Links:

Show notes at https://www.speakingyourbrand.com/73

Check out Nicole’s website at https://interviewsthatconvert.com/

Connect with Nicole on Twitter: @niczthename

Listen to Nicole’s podcasts: The Business Building Rockstars Show and Get Guest Ready

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Episodes Mentioned:

Episode 62: Tired of Asking? A Better Way to Get Referrals with Stacey Brown Randall

072: How to Speak Strategically for Better Business Results

Jun 12, 2018 27:36

Description:

Speaking in front of the right audiences with the right message can position you as an expert in your field, showcase your business, build relationships, and lead to clients and referrals.

Have you been getting the results you want from the speaking engagements you’ve been doing?

What you need is a clear and intentional speaking strategy and a powerful signature talk.

Consider:

Are you speaking in front of the right audiences? Are you talking in the right settings based on your natural and preferred communication style? Are you sharing the right information based on the audience’s prior knowledge and worldview related to your topic? Are you presenting the right offer for that audience?

What you’ll learn on this episode:

Why you need a clear and intentional speaking strategy that aligns with your business goals – and the dangers of not having one How to identify the best speaking engagements - and which to say no to How to select the best topics to speak on that drives interest in what you do = leads, clients, referrals

You’ll hear success stories of other women speakers and how they’ve used speaking strategically to grow their business.

→ Download the free Speaking Strategy PDF workbook for this episode at https://www.speakingyourbrand.com/72.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

Why you need a clear and intentional speaking strategy that aligns with your business goals – and the dangers of not having one How to identify the best speaking engagements - and which to say no to How to select the best topics to speak on that drives interest in what you do = leads, clients, referrals Success stories of other women speakers and how they’ve used speaking strategically to grow their business

 

Links:

Show notes and free PDF workbook at https://www.speakingyourbrand.com/72

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Other Episodes Mentioned:

Episode 24: What It Takes to Do a TEDx Talk with Tammy Lally Episode 35: How to Rock a Panel as a Moderator and Panelist with Natalie Eckdahl of BizChix Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead You can get the Feedback Form template in the download on this episode Episode 50: The 3 C's of Visibility: What It Takes to Get Known Anna Seewald of Authentic Parenting

071: Using Humor in Your Talks Will Get You More Speaking Gigs with Kathy Klotz-Guest

Jun 5, 2018 51:42

Description:

You’ll notice that the title of this episode is in the definitive: using humor in your talks *will* get you more speaking engagements.

I don’t mean you have to add a stand-up comedy routine to your presentations (leave that for the comedians!).

Rather, as my guest Kathy Klotz-Guest and I talk about in this episode, using humor and improv techniques:

Makes you more relatable to your audience Allows you to be present and in the moment Provides for a richer learning experience for the audience

The results?

You’re more confident and comfortable on stage. The audience enjoys it (great reviews!). Event organizers are more likely to ask you back and refer you to others. You’re more likely to get paid speaking engagements.

Kathy and I have a fun, and at times deep, conversation about what practicing improv means not only for your presentations but also for your business and life, as well as what it’s going to take to get women speakers at parity with men (in numbers and in pay).

About My Guest: Kathy Klotz-Guest is a keynote speaker, author, workshop leader, and improv comedian. With an MBA and MA, she has 20 years in communication and innovation strategy and storytelling on business and comedy stages in the San Francisco Bay Area. Her career is a story of using play as creative fuel. How does your culture focus on making people’s lives better?  It can run like an improv group with a collaborative “yes and” mentality.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

I’m thrilled that this episode is being sponsored by Book Launchers.

I met Julie Broad, the founder, at a conference earlier this year, attended her session on Writing, Publishing, and Promoting Your Book, and invited her on this podcast (episode 65).

Julie’s experience and expertise were so evident in that conversation that many of you listeners reached out to her because you’re working on your signature talk and you also want to write a book - they go hand in hand very nicely!

But it can feel very overwhelming - you’re not sure where to start much less how to organize it to make it an effective marketing tool for you and then how to market it.

That’s where Julie’s company Book Launchers comes in.

Book Launchers has a hands-on workshop coming up June 21-23 in the Los Angeles area. They have people flying in to attend, so you don’t have to be local.

Before you even walk into the room, Book Launchers will help you position your book so it's going to stand out in the marketplace.

On site, you'll create your outline (or refine it), plan your book marketing in detail, and brainstorm key elements like chapter titles and book titles.

Getting those things right will matter a lot for your book marketing … and tying it into your signature talk.

You'll work directly with an Emmy nominated writer, a book marketing specialist who took her last client to the WSJ Bestsellers list, and a brilliant social media strategist who wrote the very first book on Twitter.

Plus, before you leave, you'll have created a clear step by step plan (with dates!) to walk you step by step from writing to book launch.

And, you'll spend eight uninterrupted hours writing! You’ll write more in a weekend than many people write in months!

I invite you to check out the details at https://booklaunchers.com/carol

You can use the code “Carol” to receive $100 off the single pay option.

Links:

Show notes at https://www.speakingyourbrand.com/71

Check out Kathy’s website and speaker videos at https://www.keepingithuman.com/

Connect with Kathy on Twitter @KathyKlotzGuest

My appearance on Kathy’s show SHEnanigans: When brands get political

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Episodes Mentioned:

Episode 66: Mastering Your Speaking Style and Stage Presence Episode 68: Getting Paid to Speak and Negotiating Speaker Fees

070: Aligning Your Wardrobe with Your Brand with Jennifer Mackey-Mary

May 29, 2018 44:39

Description:

How can your wardrobe align with and reflect your brand and make you feel confident, so that you attract your ideal clients, whether you’re speaking, on video, or at a networking event?

My guest is wardrobe stylist Jennifer Mackey-Mary, founder of Apple + Pear Wardrobe.

We talk about what you should wear on stage and how you can use your business branding to decide what to wear, including whether or not to wear your brand colors.

Jennifer uses two words that are crucial for dressing to attract your ideal clients (and I love that they both start with “A” :-).

What do you like to wear when you speak? I’d love to see a photo - share in the Speaking Your Brand Facebook group. Not a member? It’s free - go to https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999 to get access.

About My Guest:  Jennifer Mackey-Mary, founder Apple + Pear Wardrobe, is a wardrobe stylist who has a knack for helping entrepreneurs elevate their personal brand by curating a wardrobe that aligns with the personality and energy of their business. She has dressed thousands of women over the last 17 years, has held leadership positions with Chico's, South Moon Under, and Gap Maternity. Jennifer has worked with both business owners and high-level executives to help dress them in a way that reflects the level of success they are aiming to achieve, with pretty incredible results.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

What you should and shouldn’t wear on stage How you can use your business branding to decide what to wear Whether or not to wear your brand colors Two words that are crucial for dressing to attract your ideal clients How to curate a good wardrobe What your shoes say about you

 

Links:

Show notes at https://www.speakingyourbrand.com/70

Connect with Jennifer on her website at http://appleandpearwardrobe.com/

Get Jennifer’s free style guide at http://bit.ly/bossbabestyle

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

069: What Event Organizers Look for in Speakers with Erin Smith

May 22, 2018 29:27

Description:

Do you have your eye on a conference or event that you really want to speak at? How can you get selected?

My guest today is Erin Smith, who runs the annual Entrepreneur Summit in Dallas, Texas.

We go behind-the-scenes into how event organizers select speakers, who they choose to pay and why, and what *not* to do as a speaker.

Erin shares what to include in your speaker submissions to get noticed and how to negotiate your speaker fee.

This conversation was very eye-opening for me and you’ll walk away with a new understanding of how to get selected to speak.

About My Guest: Erin Smith is the founder of The Starters Club, a place for entrepreneurs and new business owners to get on their feet and start making sales. Erin runs the annual Entrepreneur Summit in Dallas, Texas, and is the host of the Epic Live Events podcast. Erin has successfully run and sold two businesses and bought and sold real estate all across the country. She also loves dogs and has rescued a number of them.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

What running an event has done for Erin and her business What to do - and what *not* to do - as a speaker for an event What to include in your speaker submissions How to get invited to be a speaker How to get paid to speak and how to negotiate your fee

 

Links:

Show notes at https://www.speakingyourbrand.com/69

Check out Erin’s upcoming summit in Dallas on June 18-19, 2018: https://www.esummitevents.com/

Erin’s business The Starters Club: https://www.thestartersclub.com/

Erin’s podcast Epic Live Events: https://www.epicliveevents.co/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework or sizzle reel? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other Episodes Mentioned:

Episode 59: Why You Shouldn’t Sell from the Stage - and What to Do Instead Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 61: Developing Your Own Framework

068: Getting Paid to Speak and Negotiating Speaker Fees

May 15, 2018 36:27

Description:

How can you get your first paid speaking engagement? How do you figure out what to charge and how to negotiate?

In this episode, you’ll hear from 7 women entrepreneurs and speakers who share how they got their first paid speaking engagement.

I also share how I got my first paid gig for Speaking Your Brand and how I got paid to be a political analyst on TV news.

There are lots of great reasons to speak for free and I speak for free several times a year for:

Brand awareness Credibility builder Lead generation Networking In-kind exchange (ticket to conference) Practice Enjoyment

 

However, it also feels really great to be paid to speak - plus it’s nice to have direct revenue for your time and effort.

As you listen to each speaker, see if you can spot the commonalities in their stories. I’ll share at the end what I see as the top takeaways.

You can connect with the women featured here in the free Speaking Your Brand community. You can get access by going to https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Guests Featured:

Diane Diaz of The Brand Teacher Tara Lynn Foster Kate Ahl of Simple Pin Media Jan Bowen Lara Currie Jill Allison Bryan Dr. Carmen Landrau

 

Other Episodes Mentioned:

Episode 45: Your Visibility Roadmap Episode 50: The 3 C's of Visibility: What It Takes to Get Known Episode 2: [Coaching} Taking Your Speaking to the Next Level with Diane Diaz Episode 14: [Coaching] Shifting Your Presentation from Practical to Inspirational with Tara Lynn Foster Episode 19: How Publishing a Book Impacts Your Speaking Opportunities with Jan Bowen Episode 28: [Coaching] Networking the Right Way to Find Speaking Opportunities with Carmen Landrau

 

Links:

Show notes at https://www.speakingyourbrand.com/68

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

[Coaching] Integrating What You Do in Your Business into Your Presentation with Melissa Bennett

May 8, 2018 47:04

Description:

Episode 67: If you’ve been giving a presentation but you feel like what you do in your business isn’t well integrated into it and you aren’t getting the leads, clients, and referrals that you know you could, it’s time to stop giving that version and create one that gets you results.

In this on-air coaching call, I help my guest Melissa Bennett re-work her presentation to make it more impactful for her audience and for her business.

If you’ve listened to episode 57 on my story structure framework, you’ll see it put into action here.

There’s a way of integrating what you do through your experiences, client stories, and framework that’s much more effective than “selling from the stage” and you’ll hear how we do that with Melissa’s content.

About My Guest: Melissa Bennett is a writer, artist, seeker, and coach. She lives at The Watershed Farm just outside of Chattanooga, Tennessee, with her two young, energetic, wide-eyed, adventuresome boys (+ another on the way!) & life partner on this incredible journey, her husband David. Alongside her wise herd of equine partners, Melissa supports & empowers women just like YOU to move through fear and live a life of confidence, courage, & creative expression. Melissa also carries this wisdom of the Horse and healing powers of the Earth into her online offerings, which includes a women's circle with highly personalized monthly gift boxes, ritual kits, group and private coaching, and spiritual guidance to women who are dedicated to showing up for themselves, owning their power, and playing bigger in their own lives and in their communities.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

How Melissa can open her presentation to create connection and trust with her audience Understanding the obstacles or objections your audience may have Finding your a-ha moment and teasing it at the beginning of your talk to keep your audience interested Melissa explains her framework (You can see Melissa’s sketch of her framework in the Speaking Your Brand Facebook group at https://www.facebook.com/groups/speakingyourbrand/permalink/1769876323079328/. Not a member? Go to https://www.speakingyourbrand.com/join to get access.) The importance of adding your stories and client examples into your presentations Include the transformation that happens as a result of people working with you What to do if no one in the audience wants to share



Links:

Show notes at https://www.speakingyourbrand.com/67

Connect with Melissa on her website and get her free gifts at http://thewatershedfarm.com/freegifts

 

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to improve your presentation or create your signature talk? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Other episodes mentioned:

Episode 57: How to Use Simple Story Structure to Create Compelling Content - Includes the free Story Structure Framework you can download Episode 59: Why You Shouldn’t Sell from the Stage - and What to Do Instead Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 60: Finding Your Presentation's Spine and Why It Absolutely Needs One - Includes the free Feedback Form PDF you can download

066: Mastering Your Speaking Style and Stage Presence

May 2, 2018 46:35

Description:

I can remember talks I’ve given, especially ones on stages in front of large audiences, where it felt like an out of body experience. I gave my talk, it went really well, but it was a complete blur, like tunnel vision. It all happened so fast and I felt like I was observing myself rather than being truly present and a part of it.

Now, when I do a presentation, I’m in my comfort zone. I feel confident about my material and my stage presence.

That’s what I want for you too, which is what I’m sharing with you in this episode: specific techniques and strategies you can use when preparing for and delivering your talk, including what to do the day-of and on stage.

I also share a few personal stories of how I conquered my nerves and what happened to me in a dress rehearsal and why I’m really glad there weren't cell phone cameras back then.

Remember: Your audience doesn’t want you to be perfect; they want you to be present.

Download the free PDF with checklists for preparation, day-of, and delivery at https://www.speakingyourbrand.com/66.

NEW! You can now listen to the Speaking Your Brand podcast directly on Amazon’s Echo / Alexa smart speakers. All you have to do is say: “Alexa, enable skill Speaking Your Brand.” After you’ve enabled the skill, you can then play the podcast any time by saying, “Alexa, play Speaking Your Brand.”

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

What information to ask the event organizer ahead of time What to wear and why How to practice What to do the day of when you arrive How to reduce your nerves Using your body, voice, and movement effectively Feeding off the energy of the audience What to do at the end of your presentation

 

Links:

Download the free PDF with checklists for preparation, day-of, and delivery at https://www.speakingyourbrand.com/66.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session to work on your speaking delivery and stage presence at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

 

Other episodes and people mentioned:

Episode 57: Why You Shouldn’t Sell from the Stage - and What to Do Instead Episode 41: Behind the Scenes of My Presentation at BizChix Live Episode 26: On-air coaching call with Jodi Flynn Jodi Flynn’s podcast Women Taking the Lead Amy Cuddy’s TED talk on power posing

065: Writing, Publishing, and Promoting Your Book with Julie Broad

Apr 24, 2018 37:07

Description:

Have you thought about writing a book, but you’re not  sure what’s involved or even if it’s worth it?

My guest today, Julie Broad of Book Launchers, answers the questions you have about the process of writing, publishing, and promoting a book.

You’ll hear towards the end of the episode what’s the best way to promote and sell your book - and it’s not social media.

We talk about:

The advantages of self-publishing vs. traditional publishing The typical timeline of writing, publishing, and promoting a book How having a book helps you as a speaker How having a signature talk can become the backbone of your book Why social media is *not* the way you’ll sell books - and what is What you need to start doing now, even if you’re not planning on writing a book for months or even a year or more from now

 

About My Guest: Julie Broad is the Founder of Book Launchers, which helps busy entrepreneurs and professionals build their brand and boost their business by writing, publishing, and selling a top quality book. Julie is an Amazon Overall #1 Best Selling Author, an International Book Award Winner, and recipient of the Beverly Hills Book Award for Best Sales book. As an entrepreneur and successful real estate investor she was also awarded the Top 20 under 40 Award. In 2017, she also became a new Mom and moved from Vancouver Island, Canada to Los Angeles, California.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

The advantages of self-publishing vs. traditional publishing The typical timeline of writing, publishing, and promoting a book The importance of pre-orders How having a book helps you as a speaker The emotional part of writing a book and getting back edits How having a signature talk can become the backbone of your book Why social media is *not* the way you’ll sell books - and what is What you need to start doing now, even if you’re not planning on writing a book for months or even a year or more from now What it really takes to write a book

 

Links:

Show notes at https://www.speakingyourbrand.com/65

Connect with Julie on her website at https://booklaunchers.com/

Get the free ebook at https://booklaunchers.com/sellbooks

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

064: [Coaching] Show, Don’t Just Tell, Your Audience How You’re Different with Kimberley O’Brien

Apr 17, 2018 01:04:08

Description:

Speaking at groups and conferences is one of the best ways to create awareness about what you do and how you help your clients.

The key is to show, through the examples and main points you include in your presentations, how what you do is different from others.

In prior episodes, I’ve talked about how to do this without “selling from the stage” (episode 59), using story structure to create compelling content (episode 57), and developing your own framework (episode 61).

Now, in this on-air coaching call, listen in as I coach entrepreneur Kimberley O’Brien on how she can show, not just tell, her audience how her approach is different and why her clients choose her.

You’ll hear how we take Kimberley’s presentation outline and make it more impactful and effective for both her audience and for her business, and strategies Kimberley can use to select  speaking engagements and make the most of the ones she says “yes” to.

Do you have an existing presentation that’s working, but you know it could be better to get you more leads and referrals? Book a Persuasive Presentation Package at https://www.speakingyourbrand.com/persuasive-presentation-package/.

About My Guest: Kimberley O'Brien is one of Australia’s most trusted and renowned Child Psychologist with a knack for solving problems from the child’s perspective. With twelve years experience working around Australia and internationally, Kimberley is now Principal Psychologist at the Quirky Kid Clinic in Woollahra (Sydney) offering consultations, training, resources and immediate intervention ideas for parents, professionals and the media sector.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Links:

Show notes at https://www.speakingyourbrand.com/64

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Do you have an existing presentation that’s working, but you know it could be better to get you more leads and referrals? Book a Persuasive Presentation Package at https://www.speakingyourbrand.com/persuasive-presentation-package/.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

From the Archive: Why You Need a Signature Talk for Your Business

Apr 11, 2018 16:48

Description:

What opportunities are you missing out on because you don’t have a signature talk?

In this episode, I share why having a signature talk is critical for your business and your personal brand, including examples of what makes a great signature talk (and how it’s different from a training).

With a signature talk, you become the go-to expert and thought leader for your topic and industry.

You establish your personal brand and business reputation.

You’re ready to accept speaking opportunities when they come your way, because you’re always prepared with a presentation that you can tweak and repurpose based on the particular audience, event, venue, and length of time.

When you sincerely and authentically empower others, they’ll want to share and refer you to others, and they will come to you to buy your product or service when they need help.

Having a signature talk, a presentation that you are comfortable with, that provides value to those in the audience, that you get better at each time you give it, will give you the confidence to get out there and share your message.

Highlights:

What a signature talk is and what it isn't Why you need a signature talk for your business and your personal brand How to figure out what your signature talk topic is The difference between a training and a signature talk Taking your personal story and universalizing it Getting booked and paid to speak

Links:

Show notes at https://www.speakingyourbrand.com/25

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

063: Five Mistakes You’re Making in Your Presentations that Turn Off Your Audiences

Apr 3, 2018 25:45

Description:

Have you been to conferences and events and, during sessions, you see lots of people in the audience on their phones? And not using their phones to take notes, but to do other things because they’re not engaged with the speaker.

How can you keep your audience interested and off their phones?

In this episode, I share 5 mistakes I see speakers make that turn off their audiences - and specific techniques you can use instead to keep your audience engaged and learning.

This applies no matter the audience size - whether 10 people, 100, 500, 1000, or more.

Download the free PDF for this episode that has the 5 mistakes: https://www.speakingyourbrand.com/63

I invite you to schedule a free discovery call with me so we can chat about working together to create your signature talk and framework. Email me at carol@speakingyourbrand.com or go to https://www.speakingyourbrand.com/contact to schedule a call.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes and free PDF download at https://www.speakingyourbrand.com/63.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Episodes mentioned:

Episode 60 On-Air Coaching Call on simplifying your presentation content Episode 61 on Developing Your Own Framework

062: Tired of Asking? A Better Way to Get Referrals with Stacey Brown Randall

Mar 27, 2018 47:57

Description:

Ever since I started my first business over 15 years ago, I was told to make it a habit to ask for referrals: from my current clients, past clients, and network.

I never did make it a habit, but in all three of the businesses I’ve started, including Speaking Your Brand, referrals have been a key component of getting new clients.

My guest today, Stacey Brown Randall, believes we should *not* ask for referrals. Instead, she advocates a better way.

Listen in as Stacey and I talk about why she believes this, the system she teaches her clients for getting referrals (without asking!), and as speakers, how we can approach getting referrals for speaking engagements.

About My Guest: Stacey Brown Randall’s online programs and live coaching provide a blueprint to follow to take control of your referrals, your client experience, and your business.  Stacey is a contrarian when it comes to typical referral advice and believes the best way to unleash a referral explosion is to do it WITHOUT asking for referrals. Stacey is a three-time entrepreneur, author of Generating Business Referrals…Without Asking (Fall 2018 release date), certified productivity and time efficiency coach, and has a background in sales and marketing.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

Stacey’s approach to referrals and what she teaches her clients The importance of client experience lifecycle As speakers, how we can approach getting referrals for other speaking engagements The impact Stacey’s weekly Facebook Live video show has had on her business

 

Links:

Show notes at https://www.speakingyourbrand.com/62

Connect with Stacey on her Facebook page for her weekly show at https://www.facebook.com/StaceyBrownRandall/, her Facebook group at https://www.facebook.com/groups/referralswithoutasking/, and on her website at http://growthbyreferrals.com/ .

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Episodes mentioned:

Episode 50 on the 3 C's of Visibility Episode 34 on Relationship Selling with Nikki Rausch

061: A Game Changer for Your Business and Presentations: Developing Your Own Framework

Mar 20, 2018 24:28

Description:

Developing your own framework can be a game changer for your business and presentations. It differentiates yourself from others in your field, it makes it easier for your audience and clients to understand what you do, and you’re creating intellectual property.

What is a framework, why do you need one,  and how can you find yours?

It’s not an internal system or process; it’s how you work with your clients to get them results.

Listen to this episode to learn how to identify your framework and how to use it in your presentations.

To see framework examples, visit the show notes page at https://www.speakingyourbrand.com/61.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Highlights:

What a framework is, including examples you’ll recognize What kinds of businesses a framework is good for How having a framework for your business and presentations can increase sales How to identify your framework How to use your framework in your presentations The #1 thing your framework needs to convey

 

Links:

Show notes at https://www.speakingyourbrand.com/61

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

060: [Coaching] Finding Your Presentation's Spine and Why It Absolutely Needs One with Joanna Sapir

Mar 13, 2018 46:40

Description:

Do you feel like you have so much you want to share in your presentations that you’re not sure what to keep, what to exclude, and how to streamline it?

Or, are you afraid that you’re giving away too much valuable information?

In this on-air coaching call, I help business strategist Joanna Sapir simplify her presentation content, so that it’s more useful for her audience AND gets her better results for her business.

Your presentation needs a spine, a clear focus that you can hang all of your points and examples onto. Otherwise, your audience can get confused and overwhelmed, leaving them less likely to want to buy from you.

Your presentation content - the spine - should reflect your unique approach and how you work with your clients.

Listen in to this coaching call as I dig into who Joanna’s clients are, what they need the most help with, and the a-ha moment when we identify her presentation’s spine.

Joanna is an expert at what she does and has a deep background in sales, so you’ll not only hear how we pinpoint exactly what she can center her presentation content around, but you’ll also get some sales tips you can use.

We’re doing something a little different with this coaching call episode. You’ll hear me pop in from time to time to point out key things you can do for your own presentations, so let me know what you think of this format.

About My Guest: Joanna Sapir has been a teacher and coach her whole life from the classroom to the gym floor and now to small businesses across the world as a Business Strategist and Coach. After founding, growing, and then selling a fitness and health coaching business, she shifted her focus to helping other service-providers - like consultants, coaches, and health/wellness professionals -  with the structure, support and actionable steps to build successful and sustainable businesses. She is a competitive Olympic-style Weightlifter, the mother of two redheaded teenagers, and lives in a co-housing community in Northern California.

 

→ Get the free PDF download with the sample feedback form you can use in your speaking engagements at https://www.speakingyourbrand.com/60.

 

Do you need help with your presentations and speaking questions? Sign up for a strategy session - it’s all focus, no fluff. As a client said to me, “I’ve done more in one session with you than I have by myself in the past year.” That’s how powerful it is to work out your ideas with someone else.

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in your communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

 

Links:

Show notes at https://www.speakingyourbrand.com/60

Connect with Joanna at http://joannasapir.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

059: Why You Shouldn't Sell from the Stage - and What to Do Instead with Carol Cox

Mar 6, 2018 23:06

Description:

Episode 59: Have you heard the phrase “sell from the stage”?

The idea is that you pitch your programs and products to the audience at the end of your presentations.

If you’ve been doing speaking engagements, you know it takes time, effort, energy, and sometimes money (especially when travel is involved), so it’s understandable that you want to get a return from it.

However, when preparing your presentations and delivering them to your audience, “selling from the stage” is the wrong approach - and I’m going to explain why in this episode.

Many of my clients tell me that they don’t want to come across as salesy. It can feel especially icky if you’re not comfortable doing it and the audience can tell, so it’s not going to work that well. You’ll end up feeling awkward, your audience will feel awkward, and you’ll lose the opportunity to create a real connection.

On the other end of the spectrum, clients come to me who are scared of selling and end up including nothing in their presentations about what they do and how the audience can work with them, missing out on opportunities to get clients and referrals.

How can you find a happy medium between the awkward pitch and not selling at all?

In this episode, I’m sharing with you 5 things you can and should do in your presentations to get leads, clients, and referrals.

→ Get the free PDF that includes the key points and examples from this episode at https://www.speakingyourbrand.com/59.

 

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


Highlights:

What the phrase “sell from the stage” means Why I believe it’s the wrong approach - any many event and conference organizers feel the same way Finding the happy medium between the awkward pitch and not selling at all in your presentations 5 key things you can and should do in your presentations to get leads, clients, and referrals.

 

Links:

Show notes at https://www.speakingyourbrand.com/59

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/getvisible.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

 

People and episodes mentioned:

Episode 57 on How to Use Simple Story Structure to Create Compelling Content Diane Diaz of The Brand Teacher was on episode 2 Natalie Eckdahl of BizChix was on episode 35 Geraldine Carter of Focused Business Coaching was on episode 36 Dr. Carmen Landrau was on episode 29 Pamela Cox of Pamela Cox Wellness

058: Using Your Strengths to Reach Your Speaking and Business Potential with Belinda Brown

Feb 27, 2018 40:59

Description:

How can you reach your highest potential in speaking and in your business? What does it take to be the best you can be?

For many years, I felt that I had to learn and master anything I came across in my businesses, from coding and SEO to marketing and PR to graphic design, accounting, and contracts. Each of these areas are specialized and require not only certain skills but also constant upkeep. Sounds pretty crazy, right? But, I know many of you are trying to do this all as well.

The downside is that this is costing us - and in more ways than you may think.

In this episode, my guest Belinda Brown, an executive and leadership coach, shares how she helps her clients, many of whom are executives at large companies, reach their potential as individuals, as teams, and as an organization.

We take the three key areas Belinda focuses on - Uniqueness, Potential, and Equity - and apply it to you as a speaker and entrepreneur.

About My Guest: Belinda Brown brings extensive experience across multiple industries to her work in executive and leadership coaching. Her passion lies in empowering women and diverse leaders to BE who they are wherever they are so corporate cultures can shift and embrace feminine  leadership and diversity development as powerful skills. She also consults with companies in the areas of organizational development, talent development and diversity management. Prior to her coaching and consulting work, Belinda spent over 15 years in roles in management and leadership roles European and American multinational organizations such as Carrefour, Renault, Brambles and Walt Disney Worldwide.


Highlights:

Why Belinda decided she needed to create a signature talk for her business and why the VIP Day was a perfect fit for her personality The challenges Belinda sees that entrepreneurs face, especially in today’s social media world The pitfalls of focusing on trying to improve your weaknesses Assessments you can take to identify your strengths and unique traits Every person in a team and organization has a different potential level, but self-limitations often hold us back What happens when we try to use someone else’s speaking style If you would rate yourself as a 7 now for potential, what would it take to get to a 10: identify your goals, amplify your unique traits, be intentional, invest in improving your skills The difference between equity and equality - and why one is better than the other How you can get started today identifying your strengths and unique traits

 

Links:

Show notes at https://www.speakingyourbrand.com/58

Learn more about Belinda at http://www.belindamjbrown.com

Connect with Belinda on LinkedIn and Twitter

Belinda’s podcast “Planting the Seeds for Change”

Assessments you can take to identify your strengths and unique traits (some are free and some have a fee):

Fascination Advantage Gallup’s StrengthsFinder Kolbe DISC Trimetrix Energy Leadership Reach 360

 

Diane Diaz of The Brand Teacher (personal branding services and assessments)

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy

Ready to create your signature talk? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

057: How to Use Simple Story Structure to Create Compelling Content with Carol Cox

Feb 20, 2018 22:21

Description:

Why use story structure? Simple: It’s what makes us human.

You want to make sure the content you’re sharing is compelling, keeps your audience interested to the end, and invites them to take action, whether you’re hosting a podcast, being interviewed on one, or giving a presentation.

Our brains are hard-wired to understand and respond to story structure. Think about the fairy tales you read as a kid and your favorite books and movies.

Like a good movie or book, the content we create should have a beginning, middle, and end that takes the audience from the setup of the situation with tension (Act I) to the big idea/angle/process/solution (Act II) and finally to the resolution, reward, and next steps (Act III).

The framework I’ve created and describe in this episode is based on classic 3-act story structure and the hero’s journey but - this is key - applied in a business and marketing context, so that your audience understands what’s in it for them and the transformation you can help them achieve.

You can use this framework when:

Outlining solo podcast episodes Interviewing guests Knowing which stories to share when you’re being interviewed Speaking at groups, conferences, and workshops

 

→ Get the free PDF of the story structure framework at https://www.speakingyourbrand.com/57.

 

This episode also marks my 1-year anniversary podcasting! I’ve enjoyed it tremendously, greatly appreciate all of you listeners, and am excited to continue to provide you with interesting and relevant content to help you on your speaking journey.

 

Highlights:

A straightforward step-by-step framework on how to use 3-Act story structure in your presentations, podcast episodes, and interviews How to select the best kinds of stories to share and to ask your guests How to tell stories in a way that advance the content and the points you’re making Understanding why it’s crucial to realize and convey that you are not the hero of the story How to create a story bank

 

Links:

Show notes and PDF at https://www.speakingyourbrand.com/57

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

056: How to Become a TEDx Speaker with Tamsen Webster

Feb 13, 2018 37:33

Description:

If you’ve been wanting to do a TEDx talk, this episode is perfect for you.

My guest Tamsen Webster and I talk about everything TEDx, including what are the 3 key elements that make a great TEDx talk and how to know if you have a TED-worthy idea (“an idea worth spreading”).

Tamsen was the Executive Producer of one of the oldest and one of the largest locally organized TED talk events in the world, so she shares how she found speakers and what she looked for in TEDx applications (this may surprise you!).

You definitely don’t have to be a professional speaker to be selected for TEDx, but you do need to have authority and passion.

About My Guest: Tamsen Webster is an acclaimed keynote speaker, “idea whisperer,” and message strategist. She combined 20 years in marketing, 13 years as a Weight Watchers leader, and four years as Executive Producer of one of the oldest and one of the largest locally organized TED talk events in the world into a simple structure for understanding, talking about, and creating lasting change. As a result, she is an in-demand consultant on finding the ideas that move people to action.

The Speaking Your Brand podcast is hosted by Carol Cox.

 

Highlights:

The 3 key elements of a great TEDx talk Examples of universalizing your personal story How to know if you have a TED-worthy idea What TEDx organizers look for in applications How some TEDx organizers find speakers Why you should not do a TEDx talk as a business booster or marketing effort How to rehearse and the pros and cons of memorizing your talk

 

Links:

Show notes at https://www.speakingyourbrand.com/56

Visit Tamsen’s website at http://tamsenwebster.com/

Tammy Lally on What It Takes to Do a TEDx Talk - Episode 24

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible.

Ready to create your signature talk or TEDx talk? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

055: Should You Give an Instructional or an Inspirational Talk with Carol Cox

Feb 6, 2018 23:47

Description:

Should you give an instructional or an inspirational talk?

You probably think I’m going to say that the answer is “It depends,” but I’m not.

I think the real question behind this question is you want to know what kind of content to present to the audience.

You’re not sure if they want to learn specific strategies and tactics and how-to’s (instructional) or if they want what we would call a motivational speaker (inspirational).

You want to make sure the audience is happy and has their expectations met, and, yes, you need to provide relevant content that’s valuable to them.

But, I also want the speaking engagement to have an ROI for you - to clearly connect to your business so that the audience understands what you do, who you do it for, and how you help them get specific results.

In this episode, I share what many speakers and workshop facilitators are missing and how you can integrate this critical piece into your presentations.

I also explain 6 types of presentations and what goes into each one.

→ Get the free PDF with the step-by-step presentation guide with the overview of the 6 types of presentations at https://www.speakingyourbrand.com/55.  

The Speaking Your Brand podcast is hosted by Carol Cox. 

Links:

Show notes and free PDF guide at https://www.speakingyourbrand.com/55

Clients mentioned:

Pamela Cox of https://pamelacoxwellness.com/ Janna Lundquist of https://www.jannalundquist.com/   Geraldine Carter of https://focusedbizcoaching.com/

Other episodes mentioned:

Episode 50 on The 3 C's of Visibility: What It Takes to Get Known Episode 30 on How to Become a Sought-After, Stand-Out Speaker Episode 25 on Why You Need a Signature Talk for Your Business

Amy Cuddy’s TED Talk

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

054: Building a Culture of Trust with Your Team and Audience with Dr. Laura Gallaher

Jan 30, 2018 58:15

Description:

When you’re in a group dynamic, whether it’s during a presentation or at work with your team, how can you build real and deep trust and connection?

It may seem like this could take days, weeks, or even months or years.

But, during a recent workshop I attended that was facilitated by today’s guest, I personally experienced a profound sense of connection with a group of strangers in a matter of 20 minutes. A connection deeper than one I’ve felt with people I’ve known for years.

How did this happen? My guest Dr. Laura Gallaher is on the podcast to talk about radical communication and the transformational change in people and culture that emerges from it.

The specific techniques we discuss are ones you can use in one-on-one conversations, when you’re facilitating workshops, and with your team.

About My Guest: Dr. Laura Gallaher is an Organizational Psychologist, Executive Coach, and Licensed Human Element Practitioner. Laura’s company, Gallaher Edge, works with executives who want an edge over their competition by looking inward, and pushing past the edge of their comfort zone in order to increase their awareness, alignment, and accountability. She helps executive teams have conversations they didn’t even know they needed to have. Organizations are just people. Gallaher Edge helps executives learn what it takes to be more profitable by truly putting people first. She began her career at NASA Kennedy Space Center. After the Space Shuttle Columbia exploded upon re-entry in 2003, killing everybody aboard, Kennedy Space Center hired Laura and a team of organizational psychologists to change the cultural influences that were deemed to play a role in the tragedy. She worked for 8 years with NASA to positively influence culture, develop leadership capacity, and improve organizational performance at Kennedy Space Center.

The Speaking Your Brand podcast is hosted by Carol Cox. 

Highlights:

The three ways we are destroying trust in the workplace How choosing to be more open and honest with yourself will allow you to be more open and honest with your peers How to recognize defense mechanisms and what to do instead in order to facilitate a productive conversation Why creating a culture of psychological safety allows for stronger teams Why feedback is critical among teams to produce higher quality products and catch potential mistakes The importance of self accountability and why it is a choice we make The beautiful thing that happens when you are vulnerable How to apply these techniques at your next speaking engagement or workshop to create trust and connection with your audience

 

Links:

Show notes at https://www.speakingyourbrand.com/54

Visit Laura’s website at http://www.gallaheredge.com/

Laura’s podcast “Unlock Your Potential”

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

053: What It’s Like to be an Influencer with Jeanette Johnson

Jan 23, 2018 47:42

Description:

What is it like to have over 1.25 million visits to your blog every year and over 250,000 followers on social media?

My guest is well-known fashion blogger Jeanette Johnson, who started her blog way back in 2010, before influencer marketing was a thing. Since then, her business and brand have skyrocketed and Jeanette has done lots for visibility: blogging, social media, TV, speaking, and now a book.

In this episode, we talk about the shifts in influencer marketing, how Jeanette makes decisions about what brands to work with, and what brands look for when partnering with someone.

Jeanette shares the online bullying she experienced in the first few years of her blog and how she dealt with it (it’s crazy to me how mean-spirited people can be!).

We also get into a discussion about the downsides of “fast fashion” and what good alternatives are if you want to make more conscious buying decisions while still enjoying clothes and fashion.

About My Guest: Jeanette Johnson is the creator of J's Everyday Fashion, a budget-friendly, down-to-earth style blog that encourages women to have fun with fashion! With more than one million readers annually, Johnson’s blog is the winner of ShopStyle's Best Everyday Style in 2016, and Sunshine Awards Orlando's Blog of the Year in 2013 and 2015. She regularly appears on national morning show Daytime and speaks at blogging conferences and events. She continues her quest to help women find freedom with both their inner and outer beauty with her new book “J’s Everyday Fashion & Faith: Personal Style with Purpose” (Waterfall Press), which was recently profiled by InStyle Magazine.

The Speaking Your Brand podcast is hosted by Carol Cox.  

Highlights:

How important authenticity is in order to be viewed as a leader in your industry How our reputations become aligned with the brands and companies we choose to partner with How being consistent with your social media posting creates trust with your audience Why your blog is your portfolio and why it’s important to update it consistently to show you are committed and will deliver on promises you makes with brands or companies The importance of video on Facebook and where to start if you aren’t ready to dive in with Facebook Live Tips on what to wear for your presentations and speaking engagements

 

Links:

Show notes at https://www.speakingyourbrand.com/53

Visit Jeanette’s website at https://jseverydayfashion.com

Jeanette’s blog post on “Is This The Next Big Trend? Why Fast Fashion And Fair Trade Are Not Your Only Choices”

Follow Jeanette on Facebook, Instagram, and Twitter

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

052: Producing Live Events to Showcase Your Business & Brand with Renee Warmack

Jan 16, 2018 38:41

Description:

Have you thought about creating and hosting your own in-person event, whether it’s a monthly meetup, a panel discussion related to your industry, or a full conference?

Or, if you’ve hosted your own event, but felt like your business and personal brand didn’t get as much exposure as you would have liked (probably because you were busy running around taking care of everything!), you’ll learn what to do instead.

My guest, Renee Warmack, and I talk about how to create an event that’s a win-win-win for everyone involved: the content provides value to the audience, the panelists/speakers are showcased, AND your message and brand come through too.

Renee is an expert at putting on live events, so we talk about coming up with a topic/theme, how to select good panelists and speakers, the structure/agenda of the event, and how to end the event strong (really important!).

Renee also shares with us her 4-step process for making big changes in your life.

About My Guest: Renee Warmack, MPA, is a producer, speaker and coach who creates positive change in the world through inspirational movies and events; motivational talks; and helping others claim their power and capture their dreams.

The Speaking Your Brand podcast is hosted by Carol Cox.   

Highlights:

How women can take action and claim their power Strategies to produce live events and weave your services into that event Why it’s important to prepare your speakers and how to communicate expectations Best practices for vetting your speakers The importance of connecting with your audience in person to supplement social spaces like Facebook groups

 

Links:

Show notes at https://www.speakingyourbrand.com/52

Visit Renee’s website at http://reneewarmackproductions.com/.

Listen to podcast episodes 45 and 50 on getting visibility for your business and brand.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

051: Marketing Trends You Need to Know for 2018 with Sandi Eveleth

Jan 9, 2018 47:57

Description:

There’s been a dramatic shift in online marketing in the past 1-2 years. What used to work doesn’t work anymore, or at least not the same way it did.

My guest Sandi Eveleth, a digital marketing strategist, and I share strategies you can use now including:

how to market to cold audiences vs. warm ones; the #1 reason to do Facebook Live videos (it’s probably not what you think); the new Facebook Local (move over, Yelp!); and more.

During our conversation, we hit upon what I believe is THE key to successful marketing nowadays. It’s something you can easily do in your videos, podcasts, interviews, webinars, blogs, and presentations. No fancy tech, no fancy graphics, no fancy lighting required.

Curious what it is? Listen in. :-)

Sandi and I also talk about ways you can practice your presentation and why you absolutely should before giving it “for real.”

About My Guest: Dr. Sandi Eveleth is an Optometrist, Eye Care Practice Consultant, and Digital Marketing Strategist. She loves helping eye care professionals grow their practices using the latest digital marketing and business development strategies. Sandi has been practicing Optometry for over 27 years in just about every setting possible — from owning a thriving private practice for more than 15 years to working inside corporate practices and working for Ophthalmologists. She holds a Doctor of Optometry degree from the New England College of Optometry, where she was the Valedictorian, and a Bachelor of Science degree from Boston College. In 2009, Sandi also founded KISS your Web, LLC (KISS stands for Keeping Internet Solutions Simple) as a web design and digital marketing firm. Sandi is also a WP Elevation Certified Digital Business Consultant.

The Speaking Your Brand podcast is hosted by Carol Cox.   

Highlights:

How to utilize webinars as a way to practice new material you will be presenting at a speaking engagement Best practices for your webinar, and why Zoom is a great platform for hosting your webinars How to gear your marketing to cold, warm, and hot audiences The importance of installing the Facebook pixel on your website Why Facebook Live is the most important thing you can be doing on the platform right now and information on the brand new Facebook Local The two things you need to be thinking about now when marketing and speaking

 

Links:

Show notes at https://www.speakingyourbrand.com/51

If you would like to work with Sandi or if you know any eye care professionals that would like to increase their revenues, here is her special offer for listeners: http://www.drsandieveleth.com/specialoffer

Connect with Sandi on Twitter @SandiEveleth

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

050: The 3 C's of Visibility: What It Takes to Get Known

Jan 2, 2018 31:44

Description:

What does it take to get known? How can you become the “go to” person for what you do?

You know you need to be more visible in order to grow your business and network and to achieve your goals.

But, there’s a lot of noise out there: not only competition, but things competing for people’s attention AND people not being clear about what exactly you do, who you do it for, and the outcomes you get for them.

What you need are the 3 C’s of Visibility: Consistency, Courage, and Community (plus a bonus 4th C).

I share with you the ways to be consistent for it to make an impact; why being an advocate and standing up can get you known (but why it’s scary to do so); and why having support can make all the difference, including places we need to show up where we might not be right now (hand raised).

I do get on a bit of a soap box about why, as a society, we need you as a woman to be more visible and why you’re not the only one who benefits when you do.

At the end of the episode, I share with you the key visibility areas for me that significantly grew my revenue last year.

I’d love to hear your thoughts on this episode and where you’re going to focus in 2018! Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

I encourage you to also listen to episode 45, where I go over four different visibility roadmaps you can use, depending on what stage your business is in, to identify where you should focus your time and efforts.

The Speaking Your Brand podcast is hosted by Carol Cox.    

Highlights:

Why you need visibility for your business 3 C’s of Visibility = Consistency, Courage, Community 3 ways you need to be consistent Examples from my own business about the impact of consistency Why putting yourself out there and speaking up feels so vulnerable The physiological effects of vulnerability The ancestral memory we as women have of vulnerability Why we need more women in positions of power and leadership What those around you get from you being visible Having allies and advocates The 4th bonus C The key visibility areas for me that significantly grew my revenue last year

 

Links:

Show notes at https://www.speakingyourbrand.com/50

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Other episodes mentioned:

Your Visibility Roadmap (episode 45) Strategies to Get Visible (on-air coaching call) with Pam Andrews (episode 48) What It Takes to Do a TEDx Talk with Tammy Lally (episode 24) Why Women Need to Speak Up and Roar with Sophia Eng (episode 40) Natalie Eckdahl of Biz Chix (episode 35) Why We All Need a Wingwoman with Mia Scharphie (episode 46)

049: This Surprising Element Will Make You a Better Speaker with Janice Rous

Dec 26, 2017 56:08

Description:

There’s something you can do as a speaker to connect with your audience and have an impact on them that goes beyond your content or the activities you have them do.

It’s one of the four essential elements (fire, water, air, and earth), which is why I used the word “element” in the title. It’s your breath.

The most powerful speakers in the world know how to use their breath, resonance, tone, and pauses to create a moving experience for their listeners. You can do the same.

More than simply helping to calm your nerves or speak more clearly (which it definitely does as well!), using your breath properly and intentionally can connect you on a deeper level with your audience and make your words more powerful and impactful.

My guest Janice Rous is an expert on the breath and the body. In this episode, she shares specific techniques you can use on the stage and in preparation to tune your breath and your body.

We also talk about why we’re often reluctant to have silence in our conversations and presentations, but why it’s crucial for our listeners.


About My Guest: Janice Stieber Rous has been dancing since she was five and attended the Martha Graham School until the age of 21. She graduated from the American Center of the Alexander Technique in 1981 and has been teaching classes in Stough Breathing Coordination, Yoga and the Alexander Technique in New York City, Orlando, Florida, Ireland and Israel ever since. She is a Sarah Lawrence College graduate and has a master’s degree from Bank St. College in museum leadership, education and administration. Janice created Body Dialogue because she was in search of a practice to integrate all of her different studies, thereby effectively combining Alexander Technique, breathing and yoga.

 

Highlights:

The importance of breath, tone, resonance, vibration, and grounding the body How to let your breath guide the voice so your words are powerful and impactful How pauses and silences are necessary so your audience see you as the authority on your topic Techniques to invite your audience into your speech The importance of physical and vocal warmups before a speaking engagement The importance of oxygen for our thinking

 

Links:

Show notes at https://www.speakingyourbrand.com/49

Check out Janice’s website, workshops, and retreats at http://bodydialogues.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Interested in a VIP Day to create your signature talk? Email me at carol@speakingyourbrand.com.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

048: [Coaching] Strategy Session to Get Visible with Pam Andrews

Dec 19, 2017 54:19

Description:

How can you get more visibility for your business? In this on-air coaching call, my guest Pam Andrews and I discuss specific things she can do, from obvious ones like speaking to groups and going on podcasts to some less obvious ones that may be a good fit for you too.

You’ll learn the questions to ask yourself to determine where you should focus your time and energy.

Interestingly, we discover during our conversation that the customers who purchase Pam’s books are most likely not the same people who would purchase her services - they are two very different types of customers. You may have the same thing in your business and not realize it.

I encourage you to go back and listen to episode 45, where I go over four different visibility roadmaps you can use, depending on what stage your business is in.

About My Guest: Pam Andrews is a College Admissions Coach and Scholarship Strategist.  Pam helps high school students get into their dream college and secure scholarships that will pay for it. Pam is known for helping her son win over $700,000 in scholarship money that pays for his undergraduate and graduate school. More importantly, she has helped her clients win over $1,000,000 in scholarships.  Because of her success, Pam is often asked, “How do you do it?” To answer this question she launched, The Scholarship Shark, a coaching company that offers parents and students a roadmap to maximizing their efforts to getting into college as well as finding and winning scholarship money.

If you’d like to schedule a visibility strategy session with me to create your own personalized visibility roadmap and plan, go to https://www.speakingyourbrand.com/getvisible.

 

Highlights:

The two different types of customers Pam has and how this will influence the visibility areas to focus on What Pam has been doing so far for visibility and the results she’s seen Specific strategies - both online and offline - you can use to build awareness for what you do The power of teaming up with complementary service providers How often you should do public speaking and podcast interviews How to put your visibility roadmap into action

 

Links:

Show notes at https://www.speakingyourbrand.com/48

Check out Pam’s website, books, and board game at https://www.thescholarshipshark.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible.

Interested in a VIP Day to create your signature talk? Email me at carol@speakingyourbrand.com.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

047: Creating Better Audience Engagement and Learning with Amy Lang

Dec 12, 2017 57:17

Description:

As a speaker, you’re only one-half of the equation. The other half is your audience. Particularly when you’re doing workshops and breakout sessions with smaller groups, you want to make sure that the audience is engaged, interested, and learning.

My guest Amy Lang is an experienced speaker and workshop facilitator and she shares with us strategies she uses, from stories and humor to flipcharts and breathing breaks, to engage adult learners.

We also talk about how to manage introverted and extroverted workshop participants, how Amy got her first speaking gigs when she was starting her business, and our mutual love for alliteration and acronyms.

This is a very lively conversation that I know you’ll enjoy!

About My Guest: A nationally-known sexuality educator, speaker and author, Amy Lang helps both parents and professionals who work with kids discover talking about sexuality, bodies and safety doesn’t have to be scary or overwhelming. Her engaging, humorous and inspiring style shows adults how to turn conversations and situations they dread into something they can handle like a pro. Her clients include the US Air Force Youth and Family Services programs, Boys & Girls Clubs and thousands of parents around the world. Amy holds an MA in Applied Behavioral Science and her focus was in adult education and group facilitation. She decided to combine her love of sex talking and her love of working with adults and started Birds & Bees & Kids in 2006.

 

Highlights:

Getting referrals from current and previous clients, and how important they are to grow your business How to get your first speaking gigs Keeping your presentation content fresh Specific strategies for connecting with and engaging introverts AND extroverts in your audience How to connect to your audience with real stories, humor, and wacky teaching styles Holding space for your audience and being their guide The importance of tweaking your content to different audiences so they are engaged and actively learning

 

Links:

Show notes at https://www.speakingyourbrand.com/47

Check out Amy’s website at http://birdsandbeesandkids.com/

Amy’s Facebook Group Birds and Bees and Kids

Find Amy’s book Dating Smarts on Amazon

Interested in working together to create your signature talk? Email me at carol@speakingyourbrand.com.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

046: We All Need a Wingwoman with Mia Scharphie

Dec 5, 2017 50:25

Description:

As women, we walk a tightrope between needing to advocate for ourselves, yet not wanting to come across as braggarts or overly promotional (yes, it’s that pesky double bind).

How can we make sure we’re getting the visibility and opportunities we deserve for the amazing work I know we’re all doing?

We need a wingwoman (or two or three)!

In this episode, my guest Mia Scharphie shares what she has named “the wingwoman effect” and how as women entrepreneurs and professionals we can use it to advocate for others, foster collaboration, and gain more visibility.

We talk about the difference between having a mentor and a sponsor, creating a recommendation circle, and a better approach to networking events.

We also need your input! During our conversation, we talk about how we all need to have a coach, a cheerleader, and a challenger in our lives. Mia came up with an idea for a fourth archetype and we need a good “C” name for it! (I love alliteration.) After you listen, pop into the Speaking Your Brand Facebook group and share with us your ideas.

About My Guest: Mia Scharphie is a creative agent of change, a do-er and big-picture thinker. She founded Build Yourself to help women in creative fields move past the obstacles that hold them back in the workplace, and to make those workplaces better places for their women’s often underutilized talent.

Mia is a trained facilitator and has worked on women’s advocacy for over fifteen years. She’s run a research effort on women in social impact design for the Harvard Business School, is a founding member of the Equity Roundtable at the Boston Society of Architects, and was named as one of Impact Design Hub’s Social Impact Design 40 under 40. She has spoken extensively across the country including at the Association of Community Designers, and A Better World by Design, as well as the University of Pennsylvania and UT Austin. Mia received degrees from the Harvard Graduate School of Design and Brown University. Her writings on issues of equity in design have been published in the Christian Science Monitor and GOOD.

 

Highlights:

How succeeding in school and the workplace are different, and what actions to take to make yourself memorable Why hearing ‘no’ is sometimes a really good thing to hear How people pleasing and needing approval hinder us from reaching our goals The difference between having a mentor and a sponsor How to start building your visibility today and why you shouldn’t wait to do it The importance of collaboration over competition What it means to have and to be a wingwoman How to take advantage of the opportunities you have to be creative and stand out

 

Links:

Show notes at https://www.speakingyourbrand.com/46

Get Mia’s free brainstorming guide to help you create more unique content: http://www.buildyourselfworkshop.com/speakingyourbrand

Visit Mia’s website at http://buildyourselfworkshop.com/ and http://buildyourselfworkshop.com/double-vision-coming-soon/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

045: Your Visibility Roadmap: Build Your Business, Brand, and Influence

Nov 28, 2017 24:15

Description:

This episode is a mini-training to help you create your visibility roadmap and identify the areas you should focus on to build your business, brand, and influence. They’re not the same for everyone.

I’m going to share with you 4 different roadmaps depending on where you’re at in your business and what your goals are.

Whether you want to do more public speaking, give a keynote, do a TEDx talk, create your own workshops or events, launch a podcast or video show or virtual summit, appear on TV, write a book, serve in a leadership position in a community or industry organization, or run for office, you need to identify the stepping stones to get you from where you are to where you want to be.

Get the free PDF download of the visibility roadmaps and additional resources at https://www.speakingyourbrand.com/45.

You’ll also hear about a recent tough decision I had to make about a visibility opportunity. I had to keep in mind what was going to grow my business vs. potentially derail it.

 

Highlights:

Visualizing where you want to be and what you want to do, whether it’s a keynote, TEDx talk, launching a podcast, hosting a live event, writing a book, going on TV, even running for office What visibility gets you and your business Identifying the stepping stones to get you from where you are to where you want to be. Questions to consider when deciding what areas to focus on for visibility The 4 Visibility Roadmaps - depending on what stage you’re at in your business and what your goals are

 

Links:

Get the show notes and free PDF download of the visibility roadmaps at https://www.speakingyourbrand.com/45

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible

Interested in a VIP Day to create your signature talk? Email me at carol@speakingyourbrand.com.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

044: The Ins and Outs of Virtual Summits with Jaime Slutzky

Nov 21, 2017 34:44

Description:

Virtual summits can raise your visibility: whether you’re being interviewed on one or hosting your own. Being a part of a virtual summit can introduce you to a new audience. Hosting your own virtual summit can help you grow your email list, network, and revenue.

My guest Jaime Slutzky is an expert on creating virtual summits - from the tech integration to strategizing on content and marketing for the summit. She may have even convinced me to do my own in 2018!

In this episode, we talk about the reasons to participate on a virtual summit, what you should know as a participant and the questions to ask the host, and whether you should host your own.

About My Guest: Jaime Slutzky was born a techie. She knew by the age of 7 that she wanted to spend her life working on computers. She obtained her Bachelor's in Computer Science, spent over a decade in corporate IT and then she started a WordPress freelancing business. Jaime is now the Principal at Virtual Summit TECH, a virtual summit production company. She and her team perform all the behind-the-scenes tech wizardry to deliver their clients content to their audience.

 

Highlights:

What exactly a virtual summit is, and how it can grow your business and connect you with other industry leaders How participating in or hosting your own virtual summit can help you become an influencer in your field. How long it takes to create a virtual summit and the three main components of one Questions to ask yourself if you’re thinking of hosting your own virtual summit How to make sure you’re getting the most out of the summit as an interviewee

 

Links:

Show notes at https://www.speakingyourbrand.com/44

Register for Jaime’s Biz BFF Summit: https://thebizbffsummit.com/

Learn about Jamie’s services at https://virtualsummittech.com/

Strong Jewish Women’s Summit hosted by Edie Berg: http://thestrongjewishwomenssummit.com/ . Edie was on the Speaking Your Brand podcast in episode 5.

Elevate Pharmacy Summit hosted by Blair Thielemier: https://elevatepharmacysummit.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

043: How Speaking Can Grow (or Derail) Your Business with Amber De La Garza

Nov 14, 2017 54:58

Description:

Get ready for a fun and lively conversation! We get into the nitty-gritty of speaking in this episode: how to make sure that the speaking opportunities you say yes to are helping you reach  your goals and grow your business vs. derailing you.

My guest Amber De La Garza is a productivity specialist, so we also talk about productivity tips for us as speakers and entrepreneurs. I even ask her to help me with a productivity struggle - and you’ll be surprised by her recommendation (I was!).

Amber shares with us what the National Speakers Association does and how it has helped her in her speaking journey.

We also talk about what it takes to get paid big money for keynotes - and why you may not want to go down that path.

About My Guest: Amber De La Garza is The Productivity Specialist! Amber is a sought-after coach, trainer, speaker, writer, and the host of the Productivity Straight Talk podcast. She helps entrepreneurs take consistent, massive, focused action in business and equips them with the specific techniques needed to reduce stress, increase profits, make more time for what matters most, and achieve their vision of success.

Highlights:

How you can reach your business goals without being a keynote speaker (and why it may even be better) How being involved with her local chapter of the National Speakers Association has helped Amber on her speaking journey Why content isn’t received the same way in all audiences and how important it is to know your audience The difference between organization and productivity How to create a calendar that supports natural energy flows for ultimate productivity The right way to network at networking events to create opportunities (like being a podcast guest) Productivity tips, and why it’s ok to say no

 

Links:

Show notes at https://www.speakingyourbrand.com/43

Amber’s website: http://www.theproductivityspecialist.com

Amber’s podcast: Productivity Straight Talk

Amber’s Facebook group: https://www.facebook.com/groups/ProductivityStraightTalk/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

042: [Coaching] Content Ideas and Strategies to Start a Movement with Marnie Clark

Nov 7, 2017 43:01

Description:

What kind of content should you create when you want to start a movement (or launch a product)?

In this on-air coaching call, I help my guest Marnie Clark with ideas and strategies to generate awareness and interest in a movement she’s starting around premium, hand-crafted non-alcoholic cocktails.

Marnie’s been frustrated that when she goes to restaurants or out with friends, she’s stuck ordering water or frozen slushy drinks. She wants a beautiful, delicious cocktail, minus the alcohol.

We talk about what kinds of videos to create, who to target, and how she can incorporate her story into her content.

About My Guest: Marnie Clark is a business owner who has played an integral role for the past 27-years in the multi-million-dollar construction company that she has helped build alongside her husband. Marnie is also the founder of Marnie Rae, a lifestyle brand that spotlights handcrafted, soft cocktails. Nestled near Hood Canal in the beautiful Pacific Northwest, Marnie loves to enjoy the outdoors - hiking, running, paddle-boarding and boating. Traveling and family are high on her list but you can’t leave off the Seahawks or coffee! Being sober has led Marnie to explore a new passion and she is excited to share this with others. Marnie is recognized as a founder of the Dine and Dream Dinner and a past producer of The Inspired You Event.

Highlights:

How Marnie found her niche and is filling a void for her audience How sharing your story is important because that’s what your audience will relate to How large the market is for handcrafted non-alcoholic beverages The importance of visual imagery when creating our content and user generated content How working with local restaurants and TV channels can help spark a movement

Links:

Show notes at https://www.speakingyourbrand.com/42

Marnie’s website

Connect with Marnie on Instagram @MarnieRaeC

My interview on the Food Blogger Pro podcast #106

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

041: Behind the Scenes of My Presentation at BizChix Live, From Content to Slides to Delivery

Oct 31, 2017 28:11

Description:

In this episode, I take you behind the scenes of a presentation I recently gave at BizChix Live, a 3-day conference for women entrepreneurs.

The title was “Your Visibility Roadmap: Growing Your Business, Brand, and Influence.”

I talk about how I created the presentation itself, an overview of the content, how I prepared, and the feedback and results I got.

You’ll hear about the nightmare I had 2 nights before I was to speak (and what I learned from it!).

You’ll also hear the feedback I received from one of the attendees that stopped me in my tracks - something you need to hear too.

In a future episode, I’ll go over the visibility roadmaps from this presentation, so be sure to subscribe to the podcast and share with a friend!

 

Highlights:

How I got this speaking opportunity How I decided on the content for my talk and what to include in it The process I went through to create my talk (that you can use too) Slide designs How I prepared Getting to know the audience beforehand The importance of feeling comfortable in the venue Customizing the presentation for the audience The feedback and results I received

 

Links:

Show notes at https://www.speakingyourbrand.com/41

Interested in a VIP Day to create your signature talk? Email me at carol@speakingyourbrand.com.

BizChix podcast

My webinar on How to Become a Sought-After, Stand-Out Speaker at https://www.speakingyourbrand.com/training

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

040: Why Women Need to Speak Up and Roar with Sophia Eng

Oct 24, 2017 44:14

Description:

Have you ever felt scared to say or publish something, but you knew you had to do it?

That’s what my guest Sophia Eng did a few months ago when she wrote and published “Hear Us Roar: A Manifesto for Women and Minorities in Startup, Tech, and Business Communities.” She knew that if she wanted other women to speak up, she had to do it herself.

Sophia is a Growth Advisor and Founder of Women in Growth, a community dedicated to empowering women to grow businesses. She has been the driving force behind the revenue and user growth at Autodesk, Workday, and now InVision, as well as her own consulting agency using buyer psychology as the backbone of her strategies and insights.

Sophia champions female and minority inclusion in Silicon Valley, as one of the leaders of Women Supporting Women. Sophia has a special focus on empowering female entrepreneurs, as well as pushing the agenda for more in-depth studies on the unique psychology of female consumers.

In this episode, we talk about how men and women buy differently; what growth hacking is and how we can use it to grow our businesses; the need for more women to speak up in companies and on stages; finding allies; and much more.

Highlights:

How you should be targeting men and women customers differently The importance of split testing your landing pages and Facebook ads for men and women Tips for using growth hacking strategies, no matter what kind of business you have How community is a key element of growth hacking and word of mouth is the best marketing Finding allies to support you The importance of speaking up, even if it’s frightening, in order to start a conversation that will elicit change

 

Links:

Sophia’s website

Join Sophia’s Facebook group “Women in Growth”

Connect with Sophia on Twitter

Sophia’s article “Hear Us Roar: A Manifesto for Women and Minorities in Startup, Tech, and Business Communities”

InVisionApp.com

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

039: Using Personal Stories to Connect with Your Audience with Lisa Woodruff

Oct 17, 2017 42:39

Description:

What kinds of personal stories should you share in a business context? How personal is too personal when sharing stories publicly? How do you get past the fear that creeps up when you’re about to share something?

My guest Lisa Woodruff, founder of Organize 365, and I talk about how and why she shares personal stories on her podcast and blog and how that has impacted her business growth.

We also get into how Lisa got visibility for her business early on and what she’s doing now with podcasting, blogging, speaking, and social media.

About My Guest: Lisa Woodruff is a home organization expert, productivity specialist and author of The Mindset of Organization, Take Back Your House One Phase at a Time, & How ADHD Affects Home Organization. Lisa believes organization is not a skill you are born with. It is a skill that is developed over time and changes with each season of life.  Lisa has helped thousands of women reclaim their homes and finally get organized with her practical tips, encouragement and humor through her blog and podcast at Organize365.com.

 

Highlights:

Why Lisa started her business Organize 365 in 2012 How Lisa uses personal stories in her business, blog, and podcast to connect with her audience How Lisa handles the fear of sharing personal stories How Lisa got visibility for her business early on and what she’s doing now with podcasting, blogging, speaking, and social media

 

Links:

Lisa’s website Organize365.com

Lisa’s podcast Organize 365

Connect with Lisa on Facebook, Pinterest, Instagram, LinkedIn, and Twitter

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

038: Hosting Local Workshops to Reach Your Ideal Clients with Valentina Escobar-Gonzalez

Oct 10, 2017 40:17

Description:

Creating and hosting your own local workshops can be a great way to add a revenue stream to your business and reach prospective clients who get to know you as an expert and then want to work with your further.

My guest is social media strategist Valentina Escobar-Gonzalez, who has built a good part of her business through local workshops, partnering with the chamber of commerce and SBA in her town.

We talk about how Valentina markets her workshops, how far in advance to advertise them, tips for effectively targeting Facebook ads, and using Twitter to connect with influencers and podcasters.

One of the workshops that Valentina offers is on social media for introverts. As an introvert and someone who doesn’t like to post a lot on social media, that really piqued my interest, so I have Valentina share some of her strategies with us.

About My Guest: Valentina Escobar-Gonzalez, MBA, founded Beyond Engagement: Social Media Solutions in January 2012 and hasn’t slowed down since. She has a passion for assisting small businesses grow their engagement levels with customers online with social media marketing. Valentina regularly speaks to business groups, associations, and organizations on using social media effectively.

 

Highlights:

How to use Twitter and Instagram to connect with influencers and thought leaders in your field How long your workshop should be Importance of identifying your target market audience for workshops and Facebook ads How much to spend on Facebook ads and when to start promoting your event How local workshops can lead to higher paying on-site consultations Importance of doing old school things like sending thank you cards, birthday cards, and presents to clients - keeps you in the front of their mind Always be engaging with your current clients because most of your new clients will come from them

 

Links:

Valentina’s website = http://beyond-engagement.com/

Connect with Valentina on Twitter, Facebook, and LinkedIn

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

037: [Coaching] Strategies for Creating a More Effective Webinar with Samantha Agostino

Oct 3, 2017 43:53

Description:

We’re back with an on-air coaching call! Webinars are an excellent way to increase awareness of who you are, what you do, and how you help people, plus they’re a lot of fun (at least I think so!).

In this episode, I help professional makeup artist Samantha Agostino with the content of her webinar. We review her past webinar and how to improve it to make a stronger connection with her audience and get them interested in her program.

We talk about getting clear on your goal as well as the audience’s goal, how to structure your webinar content by focusing on 3 (yes, only 3!) main points and keeping them simple to understand, the power of sharing your personal stories and experiences as well as client examples, tips for engaging attendees, and how many slides to use.

About My Guest: Samantha Agostino is a professional makeup artist for high-end bridal and event clients. Samantha’s work has graced numerous covers such as IAN and NJ Bride and been featured by top publications including Grace Ormonde, Carats & Cake and The Knot. A celebrated bridal fashion specialist – she recently collaborated with international luxury wedding planner Jean-Charles Vaneck and Ellie Youseff Couture for The Villa Casa Casuarina in Miami – Samantha also regularly leads beauty teams for NY Fashion Week, where her work has been highlighted on WWD and Vogue Brazil pages. In addition, Samantha mentors and coaches other makeup artists who are building their businesses.

Highlights:

Getting clear on your goal - and your audience’s goal - for the webinar Understanding the obstacles that are preventing your audience/target market from achieving their goal and how you help them How to structure your webinar content Why you should only have 3 main points and keep them simple, especially on a webinar The power of sharing your personal stories and experiences and client examples Tips for engaging your audience throughout the webinar How many slides you may have for a webinar vs an in-person presentation How much text to include on your slides

 

Links:

Learn more on Samantha’s website

Connect with Samantha on Instagram

Free PDF of my presentation framework you can use for your webinars

Watch my recent webinar or listen to episode 30 which is the audio from the webinar

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

036: Creating a Business for Change with Geraldine Carter

Sep 26, 2017 49:08

Description:

Business can be a vehicle for social impact and positive change. But, oftentimes, entrepreneurs who see themselves as changemakers can get tripped up with money blocks, trusting their idea, and figuring out how to turn their idea into tangible growth.

That’s where my guest Geraldine Carter comes in. As co-founder of Climate Ride, she grew the organization from an idea to a seven-figure budget and she now coaches changemaking entrepreneurs. She was even mentioned (by name!) by Seth Godin in one of his TED talks.

In this episode, Geraldine and I discuss her background and early adventures traveling the world, the impetus for creating Climate Ride, the struggles she sees changemaking entrepreneurs go through, and much more.

About My Guest: Geraldine Carter coaches courageous changemakers who are ready take their business to the next level. From co-founding Climate Ride in 2008 and scaling the socially-conscious company to a seven figure budget, to biking across southeast Asia on her own, to coaching entrepreneurs on how to achieve their own lofty goals, Geraldine loves finding practical, efficient solutions to seemingly complex challenges. After directly experiencing the value of outside perspective and mentorship, Geraldine has been sharing her 10+ years of business experience and mindfulness training, helping clients cut right to the core of any problem to design effective solutions. An ICF accredited Associate Certified Coach, Geraldine takes pride in challenging herself and her clients to reach higher and find bolder ways forward.

Highlights:

Geraldine’s travels around the world Trusting your idea as a pioneer Needing a map to point you in the right direction for your business The money blocks many socially-minded entrepreneurs face and what to do about it

Links:

Learn more on Geraldine’s website

Free PDF for listeners

Connect with Geraldine on Facebook and LinkedIn

Seth Godin TED talk “The tribes we lead”

Book “The Soul of Money”

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

035: Be a Better Panel Moderator and Get More Speaking Opportunities with Natalie Eckdahl

Sep 20, 2017 51:30

Description:

Moderating a panel, or being on one, can be a great way to increase your visibility at an event or conference. People in the audience see you as an expert and you get to know and network with the other panelists.

But, as the moderator if you’re not careful, panels can quickly become unruly or go off on tangents or end up with one person dominating the conversation.

My guest Natalie Eckdahl has moderated several high-profile panels over the past year, including at Social Media Marketing World and Podcast Movement. Along the way, she’s learned strategies and lessons that she shares in this episode.

We also talk about her decision to create her own live event, coming up in mid-October in Southern California, as she saw how much she connected with others at conferences she was attending.

About My Guest: Natalie Eckdahl is a Business Strategist and High Performance Coach, who helps high-achieving women entrepreneurs across industries and time zones build, grow, and scale their business while avoiding overwhelm. She’s the Founder of the BizChix Community and Podcast, and has been recognized as “One of the Top Women in Business to Listen to.” She has also been featured in Inc, Fast Company, Huffington Post and Entrepreneur.

 

Highlights:

How Natalie got to be a panel moderator How to select good panelists How to steer the conversation How to get panelists to bond with each other beforehand Checking out the room beforehand and how panelists should sit Introducing panelists Why attending conferences has become key to increasing Natalie's visibility Why host your own live event

 

Links:

Natalie’s website and podcast Biz Chix

Biz Chix Live event

Connect with Natalie on Facebook, Instagram, LinkedIn, and Twitter

My recent episode on the Biz Chix Podcast #278

High-quality royalty-free music at premiumbeat.com

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

034: Relationship Selling with Nikki Rausch

Sep 12, 2017 56:12

Description:

How do you approach selling, whether it’s your product/service or yourself for speaking engagements? Do you schedule time and make it a priority or do you tend to procrastinate on it because you don’t like “sales” and you’re not sure what to do or say?

In this mini-training, my guest Nikki Rausch, founder of the Sales Maven, walks us through how to do the sales process, from prospecting to closing, in a way that feels good for both you and the other person and builds a relationship, not a transaction.

We talk about what to say so you can get to the next step with a prospect, why you need to take the lead, and why you should offer clients several options for your product or service (you’ll hear why this works so well!).

About My Guest: Sales Maven founder and bestselling author, Nikki Rausch, is an award-winning sales executive with 23+ years of sales experience selling to organizations such as Bill & Melinda Gates Foundation, Johnson & Johnson, Hewlett Packard, Seattle Public Schools, & NASA. By combining her sales experience with her master certification in Neuro-Linguistic Programming, Nikki teaches simple, yet powerful techniques anyone can use. Entrepreneurs hire Nikki to learn how to sell in an authentic way without being pushy so they build relationships and close more deals. Her two books, Six-Word Lessons on Influencing with Grace: 100 Lessons to Genuinely Connect with Colleagues, Friends, Family, and Lovers and Buying Signals, How To Spot The Green Light & Increase Your Sales are both available on Amazon.

Highlights:

Why many of us don’t like selling A better way of looking at selling Prospecting and setting up the first call Phone vs video vs in-person Getting to the next step with the prospect Ways to close without feeling icky Why you need to take the lead in the sales process

 

Links:

Sign up for Nikki’s newsletter (it’s one of my favorites) at http://yoursalesmaven.com/sales-resources/

Connect with Nikki on Twitter, LinkedIn, and Facebook

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

033: How to Use Interns the Right Way in Your Business with Isabella Johnston

Sep 5, 2017 36:15

Description:

Ah, interns. The promise of inexpensive (or even free) labor as you’re growing your business, especially when you’re in that hard point between having too much work to do yourself but not having extra revenue to hire someone.

But, there’s a catch. Interns come with responsibilities for you as the business owner (as well as legal regulations).

My guest Isabella Johnston is known as the “intern whisperer.” She has trained dozens of interns in her company and is now getting ready to release a software program that will make it easier for businesses to find interns and for interns to find opportunities.

What should you look for in an intern? What are realistic expectations? What do you as the business owner need to have in place before you’re ready for an intern? Isabella and I talk all about this and more in this podcast episode.

About My Guest: Isabella Johnston owns Pivot Business Consulting where she consults in process innovation and improvement, onboarding, and servant leadership. She facilitates workshops and training in leadership, team building and 360 communication. She is called the intern whisperer because of the customized intern programs that help businesses and nonprofits bridge their process gaps.  She is the creator of Intern Pursuit, a software program that is an end-to-end recruitment and management program to help business owners manage the intern process with ease.

Highlights:

Paid vs unpaid interns What you need to have as a business owner before you bring on an intern What you can realistically expect interns to be able to do Your role as a mentor The differences between an intern and a virtual assistant (VA)

 

Links:

Isabella’s website = https://www.pivotbusinessconsulting.com/

Intern Pursuit software platform = http://www.internpursuit.com

Connect with Isabella on LinkedIn and Twitter

Isabella’s articles on LinkedIn

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

032: [Coaching] Finding Your Signature Idea and Angle with Adrienne Borgersen

Aug 29, 2017 50:10

Description:

Your signature talk needs to be useful, interesting, and relatable to your audience - and it needs to be original and uniquely yours.

In this on-air coaching call, my client Adrienne Borgersen and I discuss how we found her angle for her signature talk topic and we go over key parts of her presentation storyboard.

We also talk the groups Adrienne should reach out to for speaking engagements based on who her target clients are.

Adrienne shares fantastic style and shopping tips and the importance of making conscious choices when we buy.

About My Guest: Adrienne Borgersen is a 25 year veteran of the music industry, a Fashion Institute of Technology certified Image Consultant and a Main Street Vegan Academy Master Certified Vegan Lifestyle Coach & Educator. Wanting to help people thrive no matter what their lifestyle, Adrienne uses her vast experience in marketing A-list recording artists around the world, along with her FIT training, to coach and educate clients on creating their personal style and personal brand.

As a vegan, she wanted to find a way to incorporate her awareness of the plight of animals in the fashion industry, into her work. She began to speak and write about the issues and the solutions, to encourage people to consider compassionate and cruelty-free choices. She is also the co-founder and editor-in-chief of the online magazine La Fashionista Compassionista.

Highlights:

What an image consultant does Why Adrienne decided to create a magazine Finding your signature talk topic and angle or hook Integrating your personal story and experience into your presentation How your image ties to your identity and authenticity Adrienne’s style and shopping tips Making conscious choices about what we buy The groups Adrienne should reach out to for speaking engagements based on who her target clients are

 

Links:

Adrienne’s website = http://itfactorimage.nyc/

La Fashionista Compassionista magazine = http://lafcnyc.com/

Connect with Adrienne on Facebook, Instagram, and Twitter

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

031: [Coaching] Narrow Your Niche and Your Offer for Better Results with C S Wurzberger

Aug 22, 2017 43:17

Description:

Creating your signature talk can lead to clarity and better results not only for your presentations but for your business model, product offers, marketing messaging, and speaking strategy.

In this on-air coaching call, I talk with my client C S Wurzberger about how our work together to create her signature talk (using my storyboard method) helped her narrow her niche, design her business model, and align her product offerings with what she is most passionate about: empowering kids who love animals to create real-world projects that make a difference and teach them valuable skills.

About My Guest: C S Wurzberger, The Green Up Girl is a Podcaster, Green Movement Marketing Advisor, Sustainability Consultant with 25 years of experience and extensive training in helping animal/nature organizations showcase their green initiatives and conservation efforts for the world to see, experience, and unite.

C S focuses on today’s strategies and tools to help youth map out a smart, actionable plan for saving species and improving our world. Her specialty is to help youth take charge of the “overwhelm” and manage effective campaigns. Plus, she provides organizations with engaging sessions that keep attendees coming back for more.

 

Highlights:

How your signature talk and business model are connected Narrowing your niche and product offer Using your signature talk outline for email sequences and sales conversations Creating your dream list of where you want to speak Strategies for connecting with event and conference organizers

 

Links:

Connect with C S on her website at http://thegreenupgirl.com/

Learn about the Green Up Kids Academy at http://www.greenupkids.org

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

030: How to Become a Sought-After, Stand-Out Speaker

Aug 15, 2017 58:37

Description:

Here’s the problem I see with many of the presentations and workshops I attend:

Too much impersonal information and data, not enough personal stories and connection.

Or, to put it even more simply:

Too much Wikipedia, not enough people.

In this episode, I share examples of how you can create presentations that are personal and memorable for your audience and how, by having a signature talk, you create consistency with your message.

I pulled the audio from the online training I recently did because I got such great feedback from the women who attended.

I talk about the 3 C’s of Stand-Out Speaking:

Consistency: Having a signature message and talk that you become known for Connection: Making your talk personal and memorable for your audience Context: Using story structure and the hero's journey so your presentation is relevant and relatable

Use the examples and strategies I share to make your presentations more impactful and get the results you're looking for.

 

Links:

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Ready to create your signature talk? Get the details on my online group program at https://www.speakingyourbrand.com/signature-talk-group-program/

Replay of my online training: https://www.crowdcast.io/e/stand-out-speaker

My episode on the Biz Chix episode #278: http://www.bizchix.com/278

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

029: [Coaching] Networking the Right Way to Save Time and Find Speaking Opportunities with Dr. Carmen Landrau

Aug 8, 2017 54:54

Description:

Are you spending time going to networking events and not feeling like you’re getting enough out of them?

There’s a way to approach networking that can get you better results and save you time.

In this on-air coaching episode, my guest Dr. Carmen Landrau and I strategize ways she can network more effectively, from which groups to attend to who to say yes to for coffee or lunch (and how to politely get out of the ones you don’t want to say yes to!).

We also talk about Carmen’s background as a medical doctor and how she learned to navigate a very male-dominated industry and now speaks to professional women to help them know their worth and ask for what they want.

About My Guest: Carmen W. Landrau, MD is a board certified physician who specializes in cardiology and is a professional keynote speaker who uses her experience navigating a male-dominated and hierarchical career to empower other women to obtain better life balance by sharing techniques that help them understand how to best use their skills, get support and manage their time efficiently.  Dr. Landrau completed her medical training at Ponce School of Medicine in Puerto Rico, followed by a residency in internal medicine and fellowship in cardiology at The University of Texas Medical School in Houston. Dr. Landrau has been featured in H Texas Magazine, recognized among Houston's Top Doctors, and is a contributor to online journals.

Highlights:

The challenges women who grow up in patriarchal cultures face The importance of strong female role models Networking strategies to save time and find speaking opportunities Creating your own local group for women business owners Finding conferences to speak at and tips for speaking proposals And much more!

Links:

Carmen’s website = http://www.drlandrau.com

Connect with Carmen on LinkedIn, Instagram, Twitter

Puja Madan’s Spark event series for women business leaders

Episode 7 with Puja Madan on time and productivity

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Ready to create your signature talk? Get the details on my online group program at https://www.speakingyourbrand.com/signature-talk-group-program/

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

028: Aligning Your Mission with What Your Customers Want with Bruce Friedrich of the Good Food Institute

Aug 1, 2017 41:04

Description:

As mission-driven entrepreneurs, we’re passionate and certain about the changes we’d like to see to make the world a better place.

But, what happens if the people you want to reach aren’t as convinced as you are?

You have a couple of options:

You can work really hard to educate your market, to convince them that what you’re offering is what they need, to get them to change their behavior in favor of what you’re proposing. (Spoiler: this rarely works and you’ll spend a lot of time and money on it.)

Or, you can give them what they want and shift your mission to align with that.

This is the point my guest Bruce Friedrich arrived at a few years ago, which we talk about in this episode.

This is also the point I see some of my clients at, as they struggle with communicating their message in a way that appeals to their potential customers where they’re at in their journey.

In this episode, Bruce and I also talk about the current state of food tech, what entices investors to invest in companies (market opportunity vs. values), the importance of in-person speaking and connections to reach your audience, and what happened to Bruce at age 12 that set him on his career path.

About my guest: Bruce Friedrich is Executive Director of the Good Food Institute, which works with scientists, investors, and entrepreneurs to make groundbreaking good food (clean meat and plant-based meat) a reality. Bruce graduated magna cum laude from Georgetown Law and Phi Beta Kappa from Grinnell College and also holds degrees from Johns Hopkins University and the London School of Economics. Bruce is a popular speaker on college campuses and has delivered presentations on food innovation at most of the nation's top universities, including Harvard, Yale, Princeton, Stanford, and MIT. Bruce has co-authored two books, including the forthcoming Clean Protein: The Revolution That Will Reshape Your Body, Boost Your Energy - and Save Our Planet with New York Times bestselling author Kathy Freston, contributed chapters to five books, and authored seven law review articles.

 

Highlights:

Educating the market (demand-side) vs. giving your customers what they want (supply-side) The current state of food tech (“nerds over cattle,” as Eric Schmidt of Google/Alphabet says) What moves investors to invest (finances/market opportunity vs. values/impact) What Good Food Institute does and how quickly it’s growing The importance of in-person speaking and connections to reach your audience What happened to Bruce at age 12 that set him on his career path The risks and rewards of standing for something

 

Links:

Good Food Institute = http://www.gfi.org/

Follow Bruce on Twitter @BruceGFriedrich

Connect with Bruce on LinkedIn

Good Food Institute on Facebook and Twitter

Beyond Meat and Impossible Foods

Cowspiracy documentary

UN Report: Livestock’s Long Shadow

Influence book by Robert Cialdini

Clean Protein: The Revolution that Will Reshape Your Body, Boost Your Energy?and Save Our Planet book by Bruce Friedrich and Kathy Freston

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Ready to create your signature talk? Sign up to get notified when my online group program opens at https://www.speakingyourbrand.com/signature-talk-group-program/

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

027: Building Your Brand on Values and Vision with Marci McCue of Flipboard

Jul 25, 2017 50:35

Description:

How important are values to your company’s brand and culture? For Flipboard, a social news magazine that launched as one of the first breakout iPad apps in 2010 and now has over 100 million monthly active users, it’s been central to their decision making and their success.

In this interview, I talk with Marci McCue, who heads up the company’s communications and content strategy, about the process she and Flipboard use to identify their values and embed them into the company culture (a very straightforward process that you can use, no matter the size of your company), the importance of civic engagement, and the power of stories.

Marci also shares how she prepares for speaking engagements and the vision curve she uses in her presentations to help brands assess where they’re at with their customers.

Did I also mention that she has hosted President Obama, Al Gore, and Steve Jobs, either at her home or at Flipboard headquarters? How cool is that!?!

This conversation will leave you excited and inspired to be engaged, to make decisions that align with your values, and to share the stories that matter.

As Marci says, “The decisions you make tell the world who you are.”

About My Guest: As a member of Flipboard’s founding team, Marci McCue has led the company’s communications and content strategy since the company launched in 2010 with the mission to be the world’s best social magazine, simplifying the way people discover and share stories around any passion. She is responsible for turning Flipboard (now with over 100 million monthly active users) into a globally recognized brand with accolades and awards from leading organizations and publications around the world.

Highlights:

What it was like to host President Obama at her house in 2013 The process Marci and Flipboard use to identify their values and embed them into the company culture How to live your values in your company Marci and Flipboard believe that “great stories will move our world forward” The importance of civic engagement Steve Jobs and Al Gore coming to Flipboard HQ to talk about the impact of technology as they were building their product Content curation, fake news, the filter bubble, and the need to blend human editors with algorithms What Marci’s passion has been since she was young and how it shows up in what she does today How Marci prepares for her speaking engagements The vision curve Marci uses in her presentations to help brands assess where they’re at with their customers And much more!

Links:

Flipboard = https://flipboard.com/

Follow Marci on Twitter @marpmc

Download the free PDF to help you with your presentations: https://www.speakingyourbrand.com/27

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Ready to create your signature talk? Sign up to get notified when my online group program opens at https://www.speakingyourbrand.com/signature-talk-group-program/

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

026: [Coaching] Specific Strategies to Improve Your Presentations with Jodi Flynn

Jul 18, 2017 50:10

Description:

We’re back with a coaching episode, so you can take the strategies we talk about and apply them to your own presentations.

My guest Jodi Flynn of Women Taking the Lead and I go over an upcoming presentation she has, including why your presentation should only have 3 key points (less is more!), how to poll the audience so you can tailor your content and examples, how to transition between points, and rituals to help you before and after you go on stage.

Jodi is already an accomplished speaker and podcaster, and with this presentation she’s melding her core message for type A entrepreneurial women (hand raised!) with a podcasting topic for a more general audience. Listen in to see how she’s going about doing that.

About My Guest: Jodi Flynn is the Founder of Women Taking the Lead, a podcast and community of ambitious entrepreneurial women who want to go BIG. She works with Type-A women who are already successful but have not yet achieved the level of success they want to achieve. Jodi helps her clients to see how extraordinary they are and then set priorities, get organized, in action so they can achieve their biggest goals with ease. She became an Amazon bestselling author with the release of her book, Accomplished: How to Go from Dreaming to Doing.

Highlights:

How Jodi used her coaching system for type A entrepreneurial women for the content of her book and her presentations Finding the right audience How to test your ideas The virtuous circle of podcasting, book writing, and speaking to grow your business The importance of having a specific niche and one core message Why your presentation should only have 3 key points (less is more!) Engaging and polling the audience so you can tailor your content and examples Transitions between points in your presentation Rituals before and after going on stage Integrating your offer into your presentation (without “selling from the stage”)

Links:

Connect with Jodi on her website and podcast “Women Taking the Lead” at https://womentakingthelead.com

My interview on Jodi’s podcast (episode 189): https://womentakingthelead.com/carol-cox/

Jodi’s networking tips episode: https://womentakingthelead.com/networkingtips/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Ready to create your signature talk? Sign up to get notified when my online group program opens at https://www.speakingyourbrand.com/signature-talk-group-program/

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

025: Why You Need a Signature Talk for Your Business

Jul 12, 2017 16:48

Description:

What opportunities are you missing out on because you don’t have a signature talk?

In this episode, I share why having a signature talk is critical for your business and your personal brand, including examples of what makes a great signature talk (and how it’s different from a training).

With a signature talk, you become the go-to expert and thought leader for your topic and industry.

You establish your personal brand and business reputation.

You’re ready to accept speaking opportunities when they come your way, because you’re always prepared with a presentation that you can tweak and repurpose based on the particular audience, event, venue, and length of time.

When you sincerely and authentically empower others, they’ll want to share and refer you to others, and they will come to you to buy your product or service when they need help.

Having a signature talk, a presentation that you are comfortable with, that provides value to those in the audience, that you get better at each time you give it, will give you the confidence to get out there and share your message.

 

Highlights:

What a signature talk is and what it isn't Why you need a signature talk for your business and your personal brand How to figure out what your signature talk topic is The difference between a training and a signature talk Taking your personal story and universalizing it Getting booked and paid to speak

 

Links:

Download the free PDF guide to start creating your signature talk: https://www.speakingyourbrand.com/25

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Ready to create your signature talk? Sign up to get notified when my online group program opens at https://www.speakingyourbrand.com/signature-talk-group-program/

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

024: What It Takes to Do a TEDx Talk with Tammy Lally

Jul 5, 2017 40:30

Description:

What does it take to do a TEDx talk? In short, a lot of work!

But, as my guest and client Tammy Lally talks about in this episode, the process was tremendously rewarding and transformational.

Tammy and I talk about the process we went through to create the talk, how she prepared for it, what it was like to be on the TEDx stage, what she learned about herself, how she opened the talk, and much more.

About My Guest: In her work as a Certified Money Coach and Financial Planner, Tammy Lally helps couples and individuals achieve financial health and freedom. Since 2009, her ability to help clients succeed is based on her leading edge knowledge and unique approach. She assists them in digging in, questioning, and owning their money beliefs and behaviors and the impact they have on their financial, social, emotional and spiritual well-being.

 

Highlights:

Tammy had the intention to do a TEDx talk in 2017 The importance of finding a good coach Determining what part of your story to tell Learning about yourself through the preparation process Tammy’s opening line and powerful story How your money autobiography determines your spending habits The benefits of meditation The process of preparation What it feels like to deliver a TEDx talk

 

Links:

Tammy’s website = http://tammylally.com/

Connect with Tammy on LinkedIn and Facebook

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Interested in working together on your signature talk or TEDx talk? Visit www.speakingyourbrand.com and contact me. I would love to hear from you.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

023: Building Your Influence Online and Off with Kerry Gorgone

Jun 28, 2017 43:26

Description:

If you’re interested in speaking at conferences and/or being a guest on podcasts, this is an episode you won’t want to miss.

I met my guest Kerry Gorgone over 8 years ago and I’ve seen her influence rise, both online as she’s become the host of the MarketingProfs podcast and a contributing writer to well-known sites like Social Media Explorer and Entrepreneur.com, as well as offline through speaking and training.

In this episode, Kerry and I talk about how she got started speaking, how she approaches creating her presentations and engaging the audience, what makes a great podcast guest, and much more.

About my guest: Kerry Gorgone is the host of the Marketing Smarts podcast and Director of Product Strategy for Training at MarketingProfs. She trained as a lawyer and is now a speaker, educator, and contributing writer to Spin Sucks, Huffington Post, {grow} blog, Social Media Explorer, Entrepreneur.com, and more.

 

Highlights:

Repurposing content from Q&A sessions at speaking engagements The value of meeting people in person to build relationships The process Kerry took to get speaking engagements in the beginning Tailoring your presentation for the audience The kinds of stories Kerry uses in her presentations Tips for engaging the audience What to put on your slides and what to include in handouts How showing up at conferences can lead to speaking engagements What makes a great podcast guest What to put in your podcast pitch email What Kerry sees companies doing that they shouldn’t regarding content marketing Marketing trends, including marketing automation and personalization

 

Links:

Connect with Kerry on LinkedIn

Kerry’s Twitter = @KerryGorgone

Marketing Smarts podcast hosted by Kerry

StitchFix

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Interested in my online group program? Sign up to be notified when it opens at https://www.speakingyourbrand.com/signature-talk-group-program/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

022: You Can’t Go It Alone in Business with Kat Mendenhall

Jun 20, 2017 44:36

Description:

Community has been the most important component for me in growing Speaking Your Brand over the past two years, from online masterminds I’ve been a part of to local women’s business groups I’ve joined.

In this episode, my guest Kat Mendenhall shares how community and mentors have been instrumental in helping her with her businesses.

We also talk about how to turn passion into a profitable business (and what the key ingredient is).

Kat is the creator of a company that makes gorgeous cruelty-free cowboy boots and she recently opened a boutique in Dallas called Mend RT vegan retail therapy.

Highlights:

Turning passion into a profitable business The value of taking risks Saying yes to everything The different types of mentors you should have The importance of knowing your values and standards 

Links:

Kat's website = http://katmendenhall.com

Kat's Instagram = @KatMendenhallBoots

Kat's Twitter = @KickButtVegan

Main Street Vegan Academy

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Interested in my online group program? Sign up to be notified when it opens at https://www.speakingyourbrand.com/signature-talk-group-program/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

021: Using Your Intuition to Create Exceptional Content with Jay Acunzo

Jun 13, 2017 57:21

Description:

There’s a LOT of content out there competing for your (and your customers’) limited attention, from social media updates and blog posts to podcasts and videos. Is the answer to create more content or better content?

My guest today, Jay Acunzo, believes that the answer is not “more” or “better”; rather, it’s to create exceptional content. What exactly is exceptional content and how can you use your intuition to create it? Listen to the episode to find out.

Jay and I also talk how Jay approaches his speaking engagements and the importance of storytelling in business and presentations. 

About my guest: Jay Acunzo is an award-winning show host and keynote speaker. Working as a digital media strategist at Google convinced him that the tried-and-true often leads to stale work. As head of content at HubSpot, he developed a passion to see marketing as a craft-driven profession. Now, as the host of the audio documentary series Unthinkable, Jay spends each week telling the stories of people and companies who break from the convention to do exceptional things.

Links:

Jay’s website and podcast "Unthinkable" = http://unthinkable.fm/

Jay’s Twitter = @JayAcunzo

Jay Acunzo on Mitch Joel's podcast Six Pixels of Separation.

A Well-Designed Business podcast episode 189 with Jan Bowen and LuAnn Nigara on intuition.

Article on thought leadership, sales, and content.

“Deep Work” book = https://www.amazon.com/Deep-Work-Focused-Success-Distracted-ebook/dp/B00X47ZVXM/

 

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Interested in my online group program? Sign up to be notified when it opens at https://www.speakingyourbrand.com/signature-talk-group-program/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a rating and review!

020: Perfectionism, the Good Girl, and the Gremlins that Hold Us Back with Regena Garrepy

Jun 6, 2017 47:41

Description:

What’s wrong with being a good girl? What does striving for perfectionism and people pleasing cost us as women in leadership? How does it affect our message and our ability to have a greater impact?

In this episode, my guest Regena Garrepy shares with us her journey to reclaim her essence - and the gremlins that keep us from doing the valuable work we should be doing.

We also talk about the process Regena and I used to create her new presentation and when you need to mature your message to have a greater impact.

I’ve gotten to know Regena over the past year as we’ve worked together on two of her presentations and she is a truly beautiful soul. I admire and respect her tremendously and love the power of her story and her message.

About my guest: Regena Garrepy is a mentor for messengers, transformational facilitator, superwoman sanity saver and leadership coach. After working with hundreds of women and leading over 30 transformational events, she mentors and empowers women to reclaim, embody and express their essence and become the red hot leader of their lives and businesses without guilt or apology. Regena leads her signature 9-month transformational program called Red Hot Visionista Sacred Circle and now leads the 10-month Leadership level.   

In this episode, we talk about:

Perfectionism, the archetype of the good girl, and how it affects women as leaders The sisterhood wound and why we both crave it and resist it Regena’s journey and the cost of not claiming our essence The gremlins that keep us from doing the valuable work we should be doing The process Regena and I used to create her new presentation When you need to mature your message to have a greater impact Keeping your presentation spacious and focusing on a single theme How Regena prepared for her presentation The importance of having fun on stage What the olive has to do with your message Regena’s programs and retreats and how she structures them as a hybrid of both online and in person

Links:

Connect with Regena on her websites and learn about her programs = http://regenagarrepy.com/ and http://byebyegoodgirlgetaway.com/

Regena’s Facebook = https://www.facebook.com/regena.garrepy

Regena’s Instagram = @RegenaGarrepy

Regena’s Twitter = @RegenaGarrepy

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Interested in my online group program? Sign up to be notified when it opens at https://www.speakingyourbrand.com/signature-talk-group-program/.  

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a rating and review!

019: How Publishing a Book Impacts Your Speaking Opportunities with Jan Bowen

May 30, 2017 37:19

Description:

Have you thought about writing a book to boost your personal brand, your business, or your speaking career (or probably all three!)? I know I have, which is why I got a lot out of my conversation with author, executive coach, and keynote speaker Jan Bowen.

In this episode, we talk about why Jan chose to write her book "It’s Not That Complicated", how she selected her publisher, what hybrid publishing is, and whether the book has helped Jan’s speaking opportunities.

We also get into a meaningful discussion about Jan’s signature talk topic and what happens when we don’t live our life purpose. As Jan says, "If we deny what we’re born to do, we just won’t thrive."

I’ve gotten to know Jan over the past year and really admire her wisdom and focus and her authentic desire to spotlight the work that others do. Check out her Instagram and YouTube videos to see what I mean.

Jan has been a high-level consultant and coach since 2003, leveraging her experience, skills, and knowledge to help executives and enterprises transform their businesses. As founder and principal of Strategic Solutions Services, LLC, Jan has leveraged her over 30 years of corporate and personal experience, skills, and knowledge to help leaders reach the next level of their creative aspirations.

Highlights:

The genesis of Jan’s book The importance of having a methodology when working with clients Process of writing her book Why Jan chose not to self-publish her book What hybrid publishing is and how it works How having a book has impacted Jan’s speaking opportunities The importance of your book being meaningful and authentic What Jan’s book is about and what her life purpose is The difference between your life purpose, vision, mission, and values Jan’s signature talk topic What happens when we don’t live our life purpose and what we can do about it

Links:

Connect with Jan on her website = https://janlbowen.com/

Jan’s book “It’s Not That Complicated” = https://www.amazon.com/Its-Not-That-Complicated-Personalized/dp/1599326582/

Jan’s writings = https://janlbowen.com/private-musings/

Jan’s Instagram = @JLBowen13

Jan’s Twitter = @JanLBowen

Advantage Media/Book Publishing = http://advantagefamily.com/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Interested in my online group program? Sign up to be notified when it opens at https://www.speakingyourbrand.com/signature-talk-group-program/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a rating and review!

018: [Coaching] Focusing on What Drives Revenue for Your Business with Jamara Wilson

May 23, 2017 43:04

Description:

As solopreneurs and small business owners, we often get stuck doing tasks that we really need to delegate or hire someone else to do. We tell ourselves that it only takes a few minutes, or we don’t have time to train someone, or we’ll do it later. The problem is that a bottleneck occurs (us!) that limits our business growth. As the business owner, we should be focusing on doing the activities that drive revenue.  

My guest, Jamara Wilson, has a great insight into this and helps me through some of my own thinking on this topic.

Jamara is CEO & President of Tuxedo Impressions LLC, a company whose mission is to help small businesses create efficiency in their daily operations to sustain growth by using technology that will support your company values and culture.

In this episode, we talk about:

When businesses come to Jamara (what are they facing) Symptoms vs problems in your business (this is a really key point) Resistance to change Finding the time to create processes As business owners, we need to focus on what we do that drives revenue Technology isn’t enough Hiring VA’s and other team members The software and apps Jamara uses in her own business and why she chose them

 

Apps we mention:

Asana HubSpot CRM Zapier G-Suite/Google Apps

 

Links:

Jamara's website = https://www.tuxedoimpressions.com/

Jamara's Instagram = @JamaraWilson

Jamara's Twitter = @TrulyJamara

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a rating and review!

017: [Coaching] Getting Better Results from Your Online Marketing with Carolyn Delaney

May 16, 2017 01:05:33

Description:

If you’ve listened to some of my other episodes, you’ve heard me help my clients with on-air coaching calls. Now, I’m turning the tables and having someone do a strategy session on me.

My guest Carolyn Delaney is the founder of OurCraft.com, which helps creatives and makers by taking care of their technology needs and digital presence through email marketing, SEO, content marketing, ecommerce, and online advertising to amplify their message, reach more of their customers, and sell more of their products.

In this episode, you get a peek inside the marketing and technology I’m currently using for my business and for this podcast, and Carolyn asks me insightful questions that you should be asking yourself and gives recommendations you can use as well.

Highlights:

The danger of the DIY entrepreneurial movement in technology and marketing Being intentional about technology and making sure it’s the right tool for what you need Working in your zone of genius and hiring experts to work in theirs Carolyn asks me what lights me up in my business, the outcomes my clients get, and who my target audience is The technology I’m currently using for my online group program How I’m using my Facebook group, what social media platforms I use, and what SEO and online advertising I’ve done The value of testing hypotheses and assumptions in our marketing The pros and cons of automated posting to social media What is the ROI we’re getting from social media - know your goal and the results you’re getting What has been working for me to get clients Content I should add to my website for SEO How Carolyn works with her clients for their marketing and technology

How you can support this podcast:

Share it with a friend Leave a review on iTunes (this is how iTunes knows that people like this podcast and will show it to others when people search, plus it’s nice to know that you’re listening and enjoying the content!) Click on the Subscribe button in iTunes or Stitcher (this is also how podcasts are ranked, so this helps more people find the podcast, plus you’ll automatically see new episodes in your podcast queue)

Links:

Carolyn’s website = http://www.ourcraft.com

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast, so you don’t miss out on future episodes!

016: Connecting through Empathy and Storytelling with Karen Millsap

May 9, 2017 41:49

Description:

This idea of empathy and sharing our stories, especially our deep and vulnerable ones, has been coming up a lot for me lately, from panel discussions on politics and social media I’ve participated in to podcasts I’ve been on talking about the power of public speaking to build trust and empathy.

Empathy is defined as the ability to understand and share the feelings of another. I would add to that not just feelings, but their life situation and what brought them to where they are today.

My guest today is Karen Millsap, the founder of The Grief Consultant, which helps organizations implement practical empathy in the workplace to strengthen engagement and improve overall performance.

In this episode, we talk about:

Why Karen started her company The impact of vulnerability in sharing your story What kinds of speaking engagements Karen has done and how she’s used them to build her business and network How Karen has gotten speaking engagements Her new podcast Invest Human and how she sees it aligning with her business goals What it’s like to be a woman in her field What she wants to be known for

Karen also founded Well Now Global Retreats, wellness-inspired retreats to help you navigate complex or suppressed emotional baggage and also teach you how to implement simple healthy habits that will change, and can often save, your life.

Karen has a book coming out soon called “Now What?”, in which Karen shares her journey of healing and personal development and gives you guidance on how to pick yourself up, grow through any hardship, and ultimately unleash the best version of yourself.

Links:

Karen’s website = http://www.karenmillsap.com/

Karen’s podcast Invest Human = https://www.investhuman.co/

Karen’s book = http://www.karenmillsap.com/nowwhat

Sheryl Sandberg article = http://time.com/sheryl-sandberg-option-b/

Main Street Vegan podcast I was recently on = http://mainstreetvegan.net/msv-show-notes-april-19-2017-romance-vegans-speaking-cause/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast, so you don’t miss out on future episodes!

015: Vocal Training and Being More Confident Speaking on Stage with Freya Casey

May 3, 2017 33:22

Description:

As speakers, we want to use our voices effectively, feel confident, and project confidence on stage. In this episode, professional singer and vocal coach Freya Casey shares exercises we can do to improve and warm up our voices and how to reduce stage fright and project confidence.

What I love about Freya is that she helps people discover the awesomeness in their voice and that she emphasizes mindset and personality as much as physiology and technique.

We talk about using the energy of the audience, the benefits of being an introvert as a performer and speaker, what to do if we think our voices are too high pitched or low pitched, and much more.

About my guest: Freya Casey is a professional singer and vocal coach from Germany. She studied opera at Southern Methodist University and at the Musikhochschule Stuttgart in Germany, has performed lead roles in opera productions in the United States and Europe, and has been a performing artist on cruise ships all around the world. Freya is also a composer and songwriter and has produced music for commercials, movies, and CD productions.

Besides having a very active career on stage, Freya has a passion for helping other singers find the beauty in their voice. With her tutorials on YouTube, Freya has reached tens of thousands of people and enjoys creating opportunities for ambitious singers to work with her. In her weekly podcast "Freya's Singing Tips", she gives valuable advice for anyone who wants to learn how to use their voice in a healthy way for the rest of their lives.

Freya has an online course called "Conquer Your Stage Fright", which is for singers and speakers alike, anyone who presents on stage.

Highlights:

Freya's background as a performer and singer The benefits of being an introvert as a performer and speaker Using the energy of the audience What to do if you have a higher or lower pitched voice (can you change it?) Symptoms of vocal fatigue and what to do about it Vocal exercises to do to warm up your voice How to reduce stage fright and dry mouth The importance of projecting confidence as a speaker

 

Links:

Connect with Freya on her website: http://www.freyas-singing-tips.com/

Freya's online course = http://freyas-singing-tips.thinkific.com/courses/conquer-your-stage-fright

Facebook = https://www.facebook.com/Freya-Casey-Singer-Vocal-Coach-235591456456207

YouTube = https://www.youtube.com/user/foundmydestiny74

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast, so you don’t miss out on future episodes!

014: [Coaching] Shifting Your Presentation from Practical to Inspirational with Tara Lynn Foster

Apr 25, 2017 48:49

Description:

If you’ve been giving presentations for awhile that are the typical 30-60 minutes in length, but you’re curious as to how to condense your idea into a speech that’s less than 10 minutes (it is possible!), you’re going to learn a lot in this episode.

My guest, Tara Lynn Foster, is a leadership speaker and coach for women professionals and entrepreneurs. She spent her career in corporate America, dutifully climbing the ladder, until she realized she was on the wrong ladder.

Earlier this year, Tara was invited to give a TED-style lightning talk at a conference for women entrepreneurs in Denver, so in this episode, I help Tara with putting that together. Since this call was recorded, Tara delivered her speech and I just watched the video. She did great, as I knew she would!

We cover how to open and close the speech, what to cut to stay on theme with an 8-minute speech, what slides Tara should use, and how to prepare.

I also go over my presentation framework and how it relates to Tara’s talk. You can download the free PDF by going to https://www.speakingyourbrand.com/framework/.

If you’d like to hear more episodes on creating presentations, be sure to listen to episode 11 on creating and preparing for a keynote, and episode 3, where I deconstruct a short speech I gave at a conference.

Highlights:

Who Tara works with and the speaking engagements she’s been doing Shifting your presentation from practical to inspirational, from trainer to thought leader How to grab the audience at the beginning Have to stay on theme and cut everything that’s not on theme, especially for short speeches How to end the speech An overview of my presentation framework and how Tara’s speech fits into it What slides Tara should have How to write the speech, memorize it, and prepare for it

 

Links:

Connect with Tara on her website: http://www.taralynnfoster.com/

Facebook = https://www.facebook.com/taralynnfosterllc

Instagram = @TaraLynnFoster

Twitter = @TaraLynnFoster

Download the free PDF of my presentation framework I describe in the podcast: https://www.speakingyourbrand.com/framework/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast, so you don’t miss out on future episodes!

013: How to Get Local and National Media Coverage with Christina Nicholson

Apr 18, 2017 45:20

Description:

How can you get media coverage for your business? In this episode, you’ll learn common mistakes business owners make when pitching journalists, what to put in your pitches, how to show you’re an expert, and how the media landscape is changing.

My guest is Christina Nicholson, an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. She has been featured in Forbes, Fast Company, the Huffington Post, and on CNN, WTVJ in Miami, WPTV in West Palm Beach, News 12 in New York City, and many other media outlets.

Christina now has her own company called Media Maven and helps businesses with their marketing, PR, and publicity, through consulting as well as by teaching business owners how to do it themselves through her online course.

Highlights:

What got Christina interested in being a TV reporter and how she got started What to put in your demo reel The reasons to start small and local before looking for national media coverage How to get more comfortable talking about your business and your message Common mistakes business owners make when trying to get media coverage What to put in your pitches How to show that you are an expert How the media landscape is changing Whether it’s better for a pitch to come from the business owner or a publicist

Links:

Connect with Christina on her website: http://www.mediamavenandmore.com/

Facebook = https://www.facebook.com/mediamavenandmore/

Instagram = https://www.instagram.com/christinaallday/

Twitter = @ChristinaAllDay

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast, so you don’t miss out on future episodes!

012: Defining Your Value Proposition for Marketing with More Heart and Less Hustle with Lisa Princic

Apr 11, 2017 39:32

Description:

How many of us wouldn't rather market and grow our businesses with heart rather than hustle?

It’s exhausting trying to keep up with every new social media channel and tactic (Facebook Live! Snapchat! Instastories!), much less everything else that goes into running our businesses and working with clients.

But, it doesn’t have to be that way. In this episode, Lisa Princic and I talk about why "hoping for the best and hustling" is not a sustainable business strategy and what to do instead.

The place to start is by defining your value proposition: the unique combination of your attributes, your values, and the outcomes you get for your clients. Listen in for some examples of good and not-so-good value propositions.

Let me tell you about my guest Lisa Princic: I know Lisa because she was my business coach. I hired her back in 2015 when I was starting Speaking Your Brand and needed to make sense of and prioritize all of the ideas I had. As I tell people, you can’t do this all in your own head. Even though I teach entrepreneurship, business models, and marketing and started my first business 15 years ago, I realized I needed someone else to verbalize my thoughts to and get feedback to keep me moving forward. Lisa helped me to articulate the value I bring to my clients.

Through her one-on-one coaching and group programs, Lisa helps impact-driven business owners dive deep into their truth and unique value and build a highly compelling brand around it so they can attract their best clients, create more powerful offers, and build more profit into their business models. She does this in a way that allows them to meet their growth goals with more heart than hustle.

In this episode, Lisa and I talk about the importance of having a clear value proposition and a business model that works for you, so you can be intentional with your marketing to get better results.

 

Highlights:

What exactly is a business model and how it’s different from a business plan Why having a skill set is not necessarily enough to have a business The core of a business model is the value proposition Why “hoping for the best and hustling” is not a sustainable business model Lisa’s business model evolving from exclusively one-on-one coaching to adding group programs The benefits of doing a small pilot program first Your value proposition is a combination of your personality and the outcomes you can get for people Making your outcomes tangible (buy now) combined with visionary goals (buy in) Nurture your current and past clients - see how you can serve them again Focus first on the marketing strategies that are already working for you

 

Links:

Connect with Lisa on her website: https://lisaprincic.com/speaking-your-brand/

Facebook = https://www.facebook.com/groups/soulstrategy/

Twitter = @LisaPrincic

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast, so you don’t miss out on future episodes!

011: [Coaching] Creating and Preparing for a Keynote Presentation with LuAnn Nigara

Apr 4, 2017 38:44

Description:

We're going behind-the-scenes to look at what it’s really like to prepare and deliver a keynote.

Keynotes are meant to be inspirational and aspirational, which is different from a standard business presentation or breakout session where you’re sharing tactical, step-by-step things that people can do.

In a keynote, you want to take the audience on a journey, weaving in your own stories and experiences, and sharing with them your big idea.

In this episode, I talk with one of my clients, LuAnn Nigara, and we do a debrief of the keynote she recently gave at a large industry conference.

You’ll hear about the process we went through to create the speech, how LuAnn felt on stage, and LuAnn shares with us some things she would do differently. I knew she would nail her keynote - and she did!

You’ll love LuAnn’s energy - she was a lot of fun to work with and to have on the show.

Let me tell you about LuAnn’s background: She is an award-winning window treatment authority, host of one of the most popular podcasts for the design industry, A Well-Designed Business, and overall business dynamo. She has a multi-million-dollar window treatment business in New Jersey, which has serviced over 24,000 customers over the past 35 years.

Be sure to subscribe to the show if you haven’t already. I have more training and coaching calls coming up, including on TEDx talks and pitching the media, so this way you’ll automatically get the new episodes.

And share this episode with a friend, especially if you know someone who will be doing a keynote or wants to in the future.

Highlights:

Why LuAnn was invited to do a keynote How LuAnn prepared for the keynote, starting 3 months ahead of time until a few days before What LuAnn felt like she needed the most help How LuAnn and I worked together to create her message and keynote speech How LuAnn decided to start her keynote Lessons she learned and what she would do differently next time LuAnn’s decision to memorize her talk and how she went about doing that The importance of really knowing your transitions between sections The feedback she received after her keynote The core message from LuAnn’s keynote

 

Links:

Connect with LuAnn on her website at http://windowworks-nj.com

LuAnn’s podcast A Well-Designed Business = http://windowworks-nj.com/podcasts/

Instagram = https://www.instagram.com/luannnigara/

Twitter = https://twitter.com/WindowWorks_NJ  

I was on LuAnn’s podcast, A Well-Designed Business, in episode 140, to celebrate her 1 year podcast anniversary: http://windowworks-nj.com/luann-nigara-2/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

010: [Coaching] Identifying a Target Market Ready and Eager for What You Offer with Susanna Barkataki

Mar 28, 2017 52:05

Description:

If you've struggled with figuring out who your ideal target market is, what problems and needs they have, and what results you can get for them, this coaching episode is going to show you the process I use with my clients to help them identify this.

We know that in our businesses and in our speeches, we can’t try to appeal to everyone, because then we appeal to no one.

So, what do we do? We need to uncover our unique angle, our particular combination of experiences, expertise, approach, and worldview, and then identify the type of people who are attracted to who we are and what we stand for and who are ready and eager to hear our message and use our product or service.

In this coaching call you’re about to hear, my guest Susanna Barkataki and I work on defining who exactly her target market is.

Susanna is a gifted writer, speaker, educator, and yoga teacher trainer and recently founded the Ignite Yoga and Wellness Institute in Orlando, Florida.

Susanna and I talk about how her approach to yoga, meditation, and mindfulness is different from others and why that’s a big attraction for the clients who come to her.

If you’d like to work together on identifying your core message, unique angle, and target market, book a 90-minute strategy session with me. It’s virtually impossible for you to do this work in your own head. You really need someone to walk you through the process and to see what you can’t see for yourself. It’s not because you’re not smart and brilliant and capable - you very much are! It’s just that we’re too close to ourselves, so our unique strengths become invisible to us. I’ll help you uncover them. You can learn more about the strategy session and sign up on my website at https://www.speakingyourbrand.com/strategy-session/.

I know you’re going to get a lot out of this episode, so be sure to share it with a friend and leave a review on iTunes. I really appreciate it!

Highlights:

The power of local events for creating community and building brand awareness Susanna’s elevator pitch for her new wellness institute We want to make sure we’re attracting the right clients to us, because we want them to be successful. I help Susanna define her target market for the institute, including selecting one of her two avatars to focus on. Why Susanna’s clients come to her and how aspiration fits in Susanna’s energy secrets (these are really good!) What does Susanna do differently from others in her field? What problems/needs are Susanna’s target clients experiencing and where are they in their journey of self development? Don’t spend your time and effort trying to convince people they need a solution to their problem. Focus on the ones who are already looking for solutions. We work on Susanna’s brand statement and her unique angle/approach/mindset

 

What do you think of the brand statement we came up with for Susanna? Join us in the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ and let us know!

 

Links:

Connect with Susanna on her website at http://susannabarkataki.com/

Facebook = https://www.facebook.com/susanna.barkataki

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

009: [Training] Social Media for Speakers and Thought Leaders with Donna Cravotta

Mar 22, 2017 46:45

Description:

You are going to get so much out of my conversation with Donna Cravotta, who is a social media expert and founder of Social Pivot PR.

This episode is part coaching - I give Donna feedback on her presentation content and how she should position herself.

And then it leads into training. Donna is so good at what she does with social media that I couldn’t help but ask her questions I have and that I knew you would benefit from.

Donna gives us some fantastic tips and tools for how to use social media, as speakers and thought leaders, to build our personal brands and connect with fans and influencers - without spending a lot of time or getting distracted.

Highlights:

The importance of listening on social media Donna pivoting her business from a volume-based business to a handful of clients All of her new clients came from speaking engagements she did in the fall of 2016 and what had changed Audiences wanted less training and detail and more focus on story and what’s possible The framework I use for presentations My recommendations for Donna for her presentations and her unique angle What Donna sees that people are missing about social media Donna’s recommended tools for social media management Make sure your social media marketing aligns with your business objectives Having a balance between automated posts and real-time interactions Donna’s social media tips for speakers

 

Links:

You can connect with Donna on her website at https://socialpivotpr.com/

LinkedIn = http://www.linkedin.com/in/donnacravotta

Twitter = @DonnaCravotta

Facebook = https://www.facebook.com/SocialPivotPR

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

Get all of the show notes at https://www.speakingyourbrand.com/9

008: [Coaching] Positioning Your Topic for a Keynote with Danielle Liss

Mar 20, 2017 42:58

Description:

What kind of topics are worthy of a keynote versus a presentation you would do in a workshop or breakout session? How can you position what you offer so that clients see you as a go-to expert rather than a one-time or infrequent purchase?

Both of these questions are key if you’re looking to expand your business and get paid as a speaker.

My guest, Danielle Liss, is a lawyer, but don’t worry - she’s not like the attorneys you’ve met at your typical chamber of commerce or networking meeting. Instead, Danielle and her partner have been called “cool lawyers”. That’s because they understand online entrepreneurship and the new economy.

In this episode, I help Danielle come up with a messaging strategy to make legal topics less boring and more appealing when she’s pitching to conferences, especially for keynotes, and to podcasts.

I also put my business hat on and help Danielle think about a way she can increase her own company’s revenue by offering a new type of service to entrepreneurs who are in a growth stage.

We end the episode talking about how and why to track and measure the results of your speaking.

About my guest: Danielle Liss is a partner and founder of Hashtag Legal. As former Chief Marketing Officer and General Counsel of FitFluential, an influencer network concentrating on health and wellness initiatives, Danielle has intimate knowledge of the challenges facing influencer networks and social media professionals. Danielle has extensive experience creating and negotiating contracts, interpreting FTC guidelines, and creating website policies. Danielle is also an accomplished speaker and has spoken at dozens of conferences on legal issues related to bloggers and social media professionals.

We talk about:

How Danielle works with her clients, who include entrepreneurs, influencers, bloggers, and speakers Two key things that should be included in your contracts as a speaker How to position Danielle and her legal business so that it’s not boring or fear-based The current presentation topics Danielle speaks on The difference in content between a keynote and a workshop or breakout session The value proposition we come up with that Danielle can use to appeal to entrepreneurs as they’re growing their companies Finding the right places to pitch (whether conferences or podcasts) that have the best audience for you My recommendation that Danielle not offer prospects free strategy calls and why How and why to track and measure the results of your speaking

 

Links:

Connect with Danielle on her website at http://hashtag-legal.com

DIY legal forms at http://www.businessese.com/

LinkedIn = https://www.linkedin.com/in/danielleliss/

Facebook = https://www.facebook.com/hashtaglegallc

Twitter = https://twitter.com/danielleliss

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

007: [Coaching] Finding Your Unique Message to Stand Out with Puja Madan

Mar 15, 2017 58:15

Description:

How can you set yourself apart from others in your field? What makes your approach different? We all have something that is unique to us, but it’s hard for us to see it in ourselves because we take it for granted - it’s with us all the time, after all!

In this episode, I coach my guest Puja Madan to help her find her unique message to stand out, so that’s she’s attracting the right clients and creating content that reflects what’s different about her and her approach to productivity and time management.

Along with hearing the questions I ask my clients (and which you should be asking yourself), you’ll get some excellent tips on how to structure your day and your week for improved productivity and creativity. Here’s a hint - as women, we need to do productivity differently from men.

Let me tell you about Puja Madan: She is the creator of Wild Radiant Woman and coaches high-performing, heart-centered women entrepreneurs to help them create more time and ease in their business by teaching them a system of profitable productivity. Puja’s qualifications include an MBA, 8 years in tech startups, certification in health coaching, and 12+ years of meditation and spiritual development from India.

And, as you’ll hear as we get deeper into the coaching, Puja’s approach is very unique.

If you’d like to work together on identifying your core message, book a strategy session with me. We spend 90 minutes together on a call, as I pull out your experience and expertise, using a framework I created. This can then become the foundation for your signature talk or the messaging you use on your website. Learn more at https://www.speakingyourbrand.com/strategy/.

I know you’re going to get a lot out of this episode, so be sure to share it with a friend and leave a review on iTunes. I really appreciate it!

Highlights:

Puja’s double life when she was working at a tech start during the week and going on meditation retreats on the weekends Puja’s turning point that caused her to shift her career Purpose-driven women have a lot of fuel and they don’t realize when they’re empty, which can lead to burnout Strategizing on Puja’s unique message What’s working well in Puja’s current business Productivity systems have been designed by men for men, so women oftentimes have a hard time plugging into them. Why are these systems not working for women? When people are searching for help with productivity, what’s missing from what they’re finding? What are your prospects’ “buy now” moments? What are the benefits to them starting working with you now rather than waiting? Puja’s approach to time and why she’s a bit resistant to owning it as part of her brand My recommendations for Puja and her message

 

What do you think of Puja’s approach and message? Join us in the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ and let us know!

 

Links:

Connect with Puja on her website at http://wildradiantwoman.com/

Discover your productivity archetype at http://wildradiantwoman.com/assessment/

Facebook = https://www.facebook.com/pujamadan11

Twitter = https://twitter.com/pujamadan

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

006: Why Your Business Needs Diversity with Leadership Expert Loren Margolis

Mar 13, 2017 36:13

Description:

Whether you’re an entrepreneur, an executive, or a professional, you’re a leader, especially if you’re speaking in front of groups of people. It’s important to be aware of the diversity (or lack thereof) in our businesses and in our networks - it's good for us as people and it's good for our company's bottom line. As we sum up at the end, "It all starts with people."

We cover a lot in this conversation, from imposter syndrome to what it means to be approachable as a leader to how diversity of both people and ideas impacts your workplace and your business’s bottom line.

About my guest: Loren Margolis established her expertise at Columbia Business School in New York City as a leadership coach and career strategist for global leaders in Investment Banking, Management Consulting, Consumer Goods, and Technology.

Loren then led executive coaching and large-scale management development programs in the healthcare sector before launching her own company, Training & Leadership Success. She is a contributor for Forbes.com and themuse.com.

We talk about:

The social media channel we use to connect with influencers What Loren was like as a little girl that led her to her profession The 3 pillars of career happiness Amy Cuddy’s work on body language, taking up space, and presence Imposter syndrome and “flexing” rather than “faking” til you make it How face-to-face interactions, including speaking in front of a group, builds trust What it means to be approachable as a leader How diversity of both people and ideas impacts your workplace and your business How businesses can really increase diversity and inclusion and not just pay lip service to it Why “blind” hiring and promotion is not the answer to increasing diversity Why we’ve seen a stagnation in getting more women and people of color into upper-level positions A way you can make your network more diverse With the increasing speed of technology, globalization and change, as a business you need diversity to be competitive and innovative Tips for public speaking from Loren

 

Links:

You can connect with Loren Margolis at:

LinkedIn = https://www.linkedin.com/in/talentdevelopmentexpert

Twitter = @LorenMargolis

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

005: [Coaching] Niching & Pitching for Business Success with Edie Berg

Mar 8, 2017 52:18

Description:

It seems counter-intuitive, but it's true: the narrower the niche for your business (or podcast), the more successful it will be. In this episode, I talk with my guest Edie Berg about her shift in focus from strong women to strong Jewish women, some of her concerns in making this change, and why she ultimately decided to do it.

We cover a lot, including:

Why you need to niche down in your business Why Edie decided to shift from talking to all business women to focusing on Jewish women One of the reasons that almost kept Edie from making this shift How being open about your identity and what matters to you gives validation and permission to others How Edie’s online summit is set up and her business model for it What Edie looks for in selecting podcast guests When pitching for podcasts or speaking engagements, why what you do isn’t as important as your bigger message The angle I used to get on podcasts last fall and why it worked How Edie can pitch sponsors for her online summit My advice for creating an elevator speech

 

Edie Berg is the founder of The Strong Women’s Club, whose mission is to promote Jewish women’s leadership and to build a community of Jewish women who support one another, through workshops and masterminds. As she says on her website, “No politics, no judgement. Each member celebrates her Judaism in her own wonderful way.”

Edie is the creator of the Strong Jewish Women’s online summit, which is The World’s Largest Online Symposium for Jewish Women, which is coming up soon. It’s entirely free to participate: 5 days, 2 live panels, over 40 interviews and practical sessions. You’ll hear stories from Jewish women leaders and learn practical and useful tools and tips to grow your business.

This summit grew out of Edie’s podcast, The Strong Women’s Club, which highlights the behind-the-scenes stories of successful Jewish women.

I met Edie because we’re currently in a mastermind together and I’ve been on her podcast (episode 66), before her decision to niche down from strong women to strong Jewish women, which is part of what we discuss in this episode.

Links:

You can connect with Edie on her website at http://www.thestrongwomensclub.com.

Register for Edie’s free online summit for Jewish women = http://thestrongjewishwomenssummit.com/

Facebook = https://www.facebook.com/pages/The-Strong-Womens-Club/717444848336523

Twitter = https://twitter.com/edieberg

LinkedIn = https://www.linkedin.com/in/edieberg/

I was on Edie’s Strong Women’s Club podcast episode 66 = http://www.thestrongwomensclub.com/066-tv-democratic-analyst-and-speaking-mentor/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

004: [Coaching] Attracting Clients through Speaking & Podcasts with Shelli Warren

Mar 3, 2017 01:02:12

Description:

Shelli Warren of SheConnex spent 25 years as an executive leader and trainer at a Fortune 500 company and is now a success coach helping other women launch their own encore careers as entrepreneurs. I met Shelli through the mastermind we’re currently in together and have been so impressed with her wisdom and her fierce advocacy for women. Shelli is particularly good at creating local events to connect women with each other.

In this episode, Shelli and I strategize ways she can leverage podcasts as well as local speaking engagements and events to build her following and get more clients.

We talk about:

Shelli’s career and why she decided to leave and start her own business The differences Shelli has seen between men and women getting promoted How Shelli helps her clients see the skills they have as transferable and marketable Shelli’s focus on local clients and speaking engagements Why Shelli should branch out from speaking to all women’s groups to co-ed groups too Shelli’s two different client avatars but the common need they share (and how that impacts her presentation content) What to hand out at speaking engagements (not your business card!) How to most effectively pitch podcasters

Links:

You can connect with Shelli on her website at http://www.sheconnex.com. Be sure to sign up for her free SheLeads Success video series.

Facebook = https://www.facebook.com/sheconnex

Instagram = https://www.instagram.com/iamsheconnex/

Twitter = https://twitter.com/SheConnex

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

003: The Key Elements of a Good Presentation

Feb 28, 2017 28:42

Description:

Go behind the scenes as I deconstruct the key elements of the presentation I recently gave at Podfest Multimedia Expo, which is a podcasting conference.

I do the speech for you (it's less than 7 minutes) and then I deep dive into why I chose this topic, explain the structure I used, and describe how and why I connected the opening and closing.

You'll learn about 3-act structure, the rule of 3, using humor and inspiration, and the call back.

The presentation I gave is called a Pecha Kucha talk. The format for a Pecha Kucha is 20 slides x 20 seconds each (so the entire presentation is only 6 minutes and 40 seconds).

The title of the presentation is "Zebras, Chameleons, and Peacocks: Speaking Your Brand in Our New Media Age." Which are you? Which should you be? (You may be surprised!)

You can view the slides and get the free PDF on the show notes page at https://www.speakingyourbrand.com/3

Let me know if you found this episode useful and I'll do more of them in the future. The best way is by joining the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Finally, I have two requests:

First, if you haven’t yet, be sure to subscribe to the podcast.

Second, share this podcast with a friend. Do you know another entrepreneur who's looking to do more speaking for her business? Let her know about this show.

Links:

I coach Natalie Eckdahl on her Biz Chix podcast = http://bizchix.com/231/

Need help creating your presentation? Schedule a free call at https://www.speakingyourbrand.com/contact/.

002: [Coaching] Taking Your Speaking to the Next Level with Diane Diaz

Feb 23, 2017 44:43

Description:

Diane Diaz is the founder of The Brand Teacher and a self-described brand geek. She worked in the corporate world for 15 years doing marketing and branding and now teaches branding classes at the same university where I teach, which is how I met Diane 8 years ago.

Diane has been doing speaking engagements during the past year at local networking groups and is now ready to take her speaking to the next level. In this episode, Diane and I strategize about how she - and you - can do that.

We talk about:

How branding is different from marketing How Diane helps people understand what their brand says about them The speaking engagements Diane did in her first year in business Applying lean startup methodology to speaking The results she got and the lessons she learned What Diane is looking to do with speaking in her second year in business Finding speaking engagements that fit with her target clients Ideas for revenue streams from speaking

Links:

You can connect with Diane on her website at http://www.thebrandteacher.com/. Be sure to download her free personal brand workbook.

Diane’s upcoming workshop = http://www.thebrandteacher.com/events

Twitter = https://twitter.com/thedianediaz

Facebook = https://www.facebook.com/thebrandteacher/

LinkedIn = https://www.linkedin.com/in/dianediaz

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Subscribe to the podcast, so you don’t miss out on future episodes!

001: [Coaching] Getting Paid Speaking Gigs with Heather Ryan

Feb 20, 2017 40:15

Description:

Heather Ryan looks like an elementary school teacher, but for 14 years she served as a Special Agent with NCIS (no wonder she was so effective under cover and as an interrogator!). Now, she teaches effective safety techniques for women and offers innovative prevention education for men, from college campuses to organizations and corporations. Heather has a book called “Special Agent Mom” coming out soon, with stories from her days as an agent plus safety tips.

I first met Heather in a mastermind we were in together in the fall of 2015 and we have been business BFF’s ever since. Heather worked with me to create her signature talk on safety and intuition and she was in my Stand-Out Speakers group coaching program in the fall of 2016.

In this episode, Heather and I strategize ways for her to reach out to organizations, universities, and companies to hire her as an expert speaker and trainer.

We talk about:

The eye-opening experience that led Heather to join NCIS What it was like to be a manager in a male-dominated work environment The qualities that made her a good leader and interrogator The work Heather does now in her business My recommendations for what to include in pitch letters What works better than sending emails to get booked as a speaker Putting together speaking packages How to get momentum and buzz for you as a speaker, especially when you’re starting out Whether to contact conference organizers after submitting a speaking proposal

Links:

You can connect with Heather on her website at http://www.specialagentheather.me. Be sure to download her free PDF with safety tips for you and your family.

Twitter = https://twitter.com/SpclAgntHeather

Facebook = https://www.facebook.com/SpecialAgentHeather/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter at https://twitter.com/carolmorgancox/.

Be sure to click subscribe on the podcast, so you don’t miss out on future episodes!

Show notes at https://www.speakingyourbrand.com/1/