Speaking Of Wealth
Welcome to the "Speaking of Wealth" podcast showcasing profit strategies for speakers, publishers, authors, consultants, and info-marketers. Learn valuable skills to make your business more successful, more passive, more automated, and more scalable. Your host, Jason Hartman interviews top-tier guests, bestselling authors and experts including; Dan Poynter (The Self-Publishing Manual), Harvey Mackay (Swim With The Sharks & Get Your Foot in the Door), Dan Millman (Way of the Peaceful Warrior), Dr. Denis Waitley (The Psychology of Winning, The Seeds of Greatness), John Lee Dumas (Entrepreneur On Fire), Dan Sullivan (The Strategic Coach), Pat Flynn (Smart Passive Income), Amy Newmark (Chicken Soup for the Soul), Kate Mosse (Labyrinth), Howard S. Friedman (Longevity Project), and Donald Katz (Founder of Audible). Jason Hartman is the Founder and CEO of Platinum Properties Investor Network, The Hartman Media Company and The Jason Hartman Foundation. Starting with very little, Jason, while still in college at the age of 19, embarked on a career in real estate while brokering properties for clients, he was investing in his own portfolio along the way. Through creativity, persistence and hard work, he soon joined the ranks of the top one-percent of Realtors in the U.S. and in quick succession; earned a number of prestigious industry awards and became a young multi-millionaire. Jason purchased a Southern California real estate brokerage firm which he expanded dramatically and was later acquired by Coldwell Banker. He combined his dedication and business talents to become a successful entrepreneur, public speaker, author, and media personality. Over the years he developed his Complete Solution for Real Estate Investors™ where his innovative firm educates and assists investors in acquiring prudent investments nationwide for their portfolio. Jason’s highly sought after educational events, speaking engagements, and his ultra-hot “Creating Wealth Podcast” inspire and empower hundreds of thousands of people in 26 countries worldwide. A trademark feature of Hartman Media podcasts are our 'Tenth Episodes' where alternative topics of interest are explored every tenth episode. This provides a diverse mix of programming exploring issues and influential authors like John Gray (Men Are From Mars Women Are From Venus), Jack Canfield (Chicken Soup for the Successful Soul), Dr. Kelly McGonigal (The Willpower Instinct), Dr. Gary Chapman (The Five Love Languages), Chuck Gallagher (Second Chances), Brenda Garrison (Love No Matter What), Tom Asacker (The Business of Belief), Alan Siegal (Simple), Laurie Gerber (Handel Group Life Coaching), Kerry Patterson (Crucial Conversations), Jon Gordon (Finding Purpose & Happiness in Life & Work), Dr. David Rock (Your Brain at Work), Anil Gupta (Immediate Happiness), and Dr. Howard S. Friedman & Dr. Leslie R. Martin, Ph.D.(The Longevity Project). Every 10th episode is a topic of general interest, motivation, or life success. Additional authors and guests featured on the Speaking of Wealth podcast include Ryan Moran (Freedom Fast Lane), Kurt Mortensen (The Laws of Charisma & Persuasion IQ), Freddie Mixell (Podcasters' Boot Camp), Chris Guillebeau (The Happiness Pursuit), Joan Sotkin (Prosperity Place), Demian Farnworth (Copyblogger Media), Sramana Mitra (One Million by One Million), Alex Gruntsev (PressReader), Jonathan Deutsch (Hype), Jeff Berry (Colloquy), Ken Wisnefski (WebiMax), Corey Coates (Podfly), Jason Von Orden (Internet Business Mastery), Justin Gilchrist (Centurica), Brian Horn (The Authority Alchemy), Jeff DeGraff (Making Stone Soup), Lane Fournerat (LaneVid), Merilee Kern (Kern Communications), Chris van Buren (LaunchMoxie), Izabela Russell (Music Radio Creative), Jennifer Paige (Crush), Doug Tucker (Sales Commando), Brian Carter (Facebook Marketing), Alexander Osterwalder (Strategyzer), Keith Ferrazzi (Never Eat Alone), Scott Petinga (Big Data Marketing), Brian Massey (Conversion Scientist), Yuval Mor (Beyond Verbal), Dale Brown (Starfire & Tiger's Claw), Daniel J. Lewis (The Audacity to Podcast), Kris Gilbertson (Lifestyle Academy), Dush Ramachandran (ClickBank), Joel Comm (The AdSense Code), Jason Mott (The Returned), Brian Godawa (Noah Primeval), Joe Yazbeck (No Fear Speaking & The Emotional Factors), John Papola (Emergent Order), Nick Unsworth (Facebook Marketing), Chris Johnson (Branding Magazine), Shelby Larson (Content Divas), Al Ries (Positioning), Rich Zeoli (The Seven Principals of Public Speaking), Matthew Mather (CyberStorm), Julia Herz (CraftBeer.com), Paul Tobey (Hypnotic Marketing), Justin Sachs (Motivational Press), Nir Zohar (Wix.com), Adam Dince (Deluxe Corp.), Barbara McNichol (Book Editing), Adam Swart (Crowds On Demand), Jay Baer (Youtility), Michael Weissman (SYNQY), Dan Norris (WP Curve), Steve Mills (The Prudent Marketer), Eder Holguin (Ideal Media), Tim Grahl (Your First 1000 Copies), David Newman (Do It! Marketing), Edward Meyer (Ripley's Believe It or Not), Yaro Starak (4-Hour Work Week), Susan Wingate (E-Book Publishing), Jason Drohn (Leveling Up Marketing), Mike Muhney (VIPOrbit), Rick Mulready (Entrepreneur.com), Dave Delaney (New Business Networking), Jared Easley (Starve the Doubts), Kristi Hines (Kikolani.com), Rich Brooks (Flyte New Media), Greg Hickman (Mobile Marketing), Cynthia Sanchez (Oh So Pinteresting), Dan Schawbel (Promote Yourself), David Meerman Scott (New Rules of Marketing & PR), Lewis Schiff (Business Brilliant), Neil Waterhouse (Million Dollar eBay Business From Home), David Jackson (School of Podcasting), Rick Dragon (Social Marketology), Everte Farnell (9 World's Publishing), Mike Salvaggio (SEO Brand), Ben Bressington (iGamify), Libby Gill (The Art & Science of Building Brands), Dave Hamilton (The Mac Observer), James Altucher (Altucher Confidential), Ryan Holiday (Trust Me, I'm Lying), Patrick Ambron (Brand Yourself), Geoff Ronning (Automated Webinars), Brian Solis (The Future of Business), Ken Blanchard (The One Minute Manager), Susan Wiggs (Kingdom of Gold), Zac Johnson (BloggingTips.com), Jon Ferrara (Nimble), Sierra Modro (Leap To Greatness), Michael Houlihan & Bonnie Harvey (Barefoot Wine), Perry Lawrence (Video Marketing), Ira Rosen (Mojo Video Marketing), Alan Levy (CEO of BlogTalkRadio), Mark Murphy (Managing Remote Employees), Scott Kelly (Black Dog Promotions), Bill Glazer (Outrageously Effective), Vickie Sullivan (Sullivan Speaker Services), Tina Seelig (Stanford Technology Ventures), Steve Eley (Escape Pod), Ken McArthur (How To Get Noticed), Jane Atkinson (Speaker Launcher), Kevin Donahue (Infopreneur Business Models), Joe Player (Webcasting), James Jones (Kindle Profits), Marc Ostrofsky (Get Rich Click!), Robin Robins (Technology Marketing), Scott Frits (40-Hour Work Year), Chris Lang (Google Plus), Mark Thompson (Charles Schwab), Jamie Krakover (Awakenings), Anne Hogan (Humane Society), Adam Graham (Old Time Dragnet Show), Chris Burnett (10-Drink Minimum), Alison Groves (Link Building), Dino Dogan (Triberr), David Murray (Moncur Associates), Dr. Chris Smith (The Naked Scientists), Shawn Andrich (Gamers WIth Jobs), Bryan Caplovitz (SpeakerMatch.com), David Jensen (The Naked Interview), Rob Walch (Libsyn), Mark Linsenmayer (The Partially Examined Life), Karen Chu (Fast Podcast Success), Corey Olsen (Mythgard Institute), Alex Haddox (Palladium Education), Deirdre Breakenridge (Public Relations), Amish Shaw (Affiliate Marketing), Sinan Kanatsiz (Internet Marketing Association), Stephanie Chandler (Self Publishing), Brian Carter (Facebook Marketing), Kyle MacDonald (One Red Paperclip), Jean Hamilton (Speaking Results), Stefanie Hartman (Centaur Strategies), Shannon Cherry (The Power Publicist), James Malinchak (Millionaire Speaker Secrets), Josh Ship (The Teen's Guide to World Domination), Don Osborne (Nitro Marketing), Darren LaCroix (Laugh & Get Rich: How to Profit From Humor), Dustin Mathews (7 Figure Speaking Empire), Sue LaPointe (Working Writer Happy Writer), Kim Mateus (Online Publishers & Marketers), Dan Sullivan (The Strategic Coach), Anne Bruce (Speak For A Living). Topics explored at depth on the Speaking of Wealth podcast include self-publishing, public speaking, podcasting, consulting, branding, effective speaking, become a public speaker, effective communication skills, niche marketing, consulting, eReader, self publisher, consultant career, publishing, professional public speaker, motivational speaker, professional speaker, speaking career, presentation techniques, publish on demand, Kindle, speaking business, public speaking business, podcast, ePublishers, become a writer, how to become a consultant, social media marketing, webinar marketing, success, become a better speaker, Amazon, speaking techniques, public speaker, how to podcast, wealth, social media, podcaster, SEO, online marketing, public speaking tips, income property investing, content marketing, podcast marketing, internet marketing, creating content, Google, Pinterest, Facebook marketing, entrepreneur, content is king, digital marketing, public relations, iPad, affiliate marketing, video podcasting, YouTube, Facebook, search engine optimization, traditional publishing, marketing techniques, iTunes, mobile marketing, LinkedIn marketing, RSS, click bank, meet the masters, content development, real estate investing, email marketing, marketing, Twitter, blog promotion, SpeakerMatch, digital media, INQUARTA, The Longevity Project, real estate, viral video, writing tips, crowdfunding, Kickstarter, get rich quick, email list marketing, writing, call to action, business speaker, author marketing, starting a podcast, Lulu, repurpose content, eBook, public speaking skills, CreateSpace, book marketing, eBooks, Mythgard Institute, The Tolkien Professor, business marketing, independent publishing, small business marketing, internet entrepreneur, leadership IQ, creativity, power publicist, really simple syndication, RSS, keyword research, website design, Apple, negative reviews, Google Plus, blog marketing, CRM, online entrepreneur, psychologist, podcast hosting, Citadel, podcast publishing, copyright, repackaging, social network, novelist, strategic coach, coach, personal economy, WordPress, online publisher, podcasting profit, email newsletter, how to become a freelancer, virtual assistant, real estate education, rental property profits, online publishing, telemarketing, good writing tips, grammar tips, keyword phrases, how to give a speech, how to market a podcast, leadership training, free credit report, business consultant, infopreneur, publisher career, speaking opportunity, real estate investment, podcasting microphone, interviewing, making money, networking, educational consultant, profit strategies, iPhone, publishing for profit, Internet Marketing Association, publishing coach, literary coach, publishing model, writing career, info marketing, web conversion, negotiation training, trivia, author, eBook author, speaking coach, publishers, advertising strategy, marketing toolkit, independent publisher, niche market, speakers bureau, book editing, business coach, writer, BlogTalkRadio, interpersonal communication, life coach, fear of public speaking, self-published author, digital marketing tools, consultant, video podcasts, best seller, romance writer, video marketing, motivational press, automated webinar, career development, target niche keywords, print on demand, royalties, traditional publishers, product launches, hashtags, telecommuting, authors, digital publishing, copywriting, big data, podcast advertising, self publishing tips, Stephen Covey, JK Rowling, XML.
403 FBF: Professional Copywriting with Everte FarnellMar 29, 2019 29:31
Today's Flash Back Friday comes from Episode 94, originally published in September 2013.
Everte Farnell is President at 9 World's Publishing, Inc. and a freelance copywriter. He joins the show to share some secrets to copywriting and whether success within the publishing industry is dependent solely on copywriting.
He also tells us about the hedge fund advertising regulations and whether hedge fund advertising makes it easier to defraud the public.
402 FBF: Making Money & Strengthening Your Brand on YouTube with Lane FourneratMar 22, 2019 22:20
Today's Flash Back Friday comes from Episode 169, originally published in October 2014.
Lane Fournerat is a YouTuber or who has had 3 million video views on one video and has 56,000 subscribers on his main channel YouTube.com/LaneVid. He joins Jason today to talk a little bit about YouTube and video editing.
3:10 – Doing a collaboration with another user on YouTube really strengths your YouTube brand.
7:00 – Youtubers make money off ad-sense advertising, product or brand promotion, and merchandising.
10:20 – A sponsor can pay anywhere between $50 - $75 per 1,000 views.
13:25 – Equipment is easy. Lane edits his videos on iMovie using his Mac Book Pro and shoots his videos on a Canon PowerShot ELPH 330 that shoots HD video.
14:40 – Lane's lighting tips; Stay near a window or turn on every light that's in front of you, but not the ones that are behind you.
16:00 – He doesn't film videos on iPhones often because it's too shaky and because of hard drive space issues.
17:30 – YouTube.com is a major player, because it's owned by Google.
Mentioned In This Episode:
401: PowerTribes & The Invisible Organization with Mitch RussoMar 21, 2019 25:07
Jason Hartman talks with Mitch Russo, CEO of Mindful Guidance and author of The Invisible Organization and the new book Power Tribes: How Certification Can Explode Your Business, about how to install corporate culture, how to create a tribe of people who will make you money, and how to avoid franchise laws with one simple maneuver.
[2:26] What is a Power Tribe?
[5:10] If you don't create, install, and define a culture it will grow on its own
[9:30] Does Mitch's concept work in every business?
[13:47] You need to create videos for people so they understand you're offering them a new profession
[17:34] How do you get started?
[21:20] You need to steer clear of franchise laws, and Mitch has your solution
400 FBF: Rethink Common Problems by Thinking Sideways with Shane SnowMar 16, 2019 26:59
Today's Flash Back Friday comes from Episode 200, originally published in May 2015.
Jason Hartman talks with Shane Snow, co-founder of Contently and the author of the book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success. Shane's book talks on the patterns of people throughout history beating expectations and revolutionizing their industry. In today's episode, Shane talks on the different ways you can think about ideas, problem solve, and three important questions to ask yourself when you're trying to be innovative.
SW 399: Company of One, Why Staying Small is the Next Big Thing by Paul JarvisMar 15, 2019 24:55
Jason Hartman talks with Paul Jarvis, internet consultant and author of Company of One: Why Staying Small is the Next Big Thing for Business, about what scaling is like these days. You don't have to have a ton of employees to have a big company anymore, but your business does need a personality.
[3:25] You can scale a business without actually growing these days
[7:17] Everyone's playing the short game, how can we fix that?
[10:49] Begin. Define. Maintain.
[15:18] Your business needs to have a personality
[20:45] Adding more is an easy "solution" to business problems, but not necessarily the best one
SW 398 FBF: Blogging Your Way to Wealth with Yaro StarakMar 1, 2019 30:28
Today's Flash Back Friday comes from Episode 114, originally published in November 2013.
Yaro Starak is an acclaimed blogger and Internet entrepreneur from Australia, Brisbane. He joins the show to discuss how people can make more than $10,000 a month just by sitting in front of their laptops. He follows up by discussing Tim Ferris' book, "4-Hour Work Week".
Yaro has been creating, buying and selling internet assets since 1998. He teaches people how to make a full-time income from blogging part time through his Blog Mastermind coaching program and how to launch online membership sites through his Membership Site Mastermind course.
SW 397: Beerud Sheth - Founder of Elance (now Upwork) & Founder, GupshupFeb 28, 2019 24:15
Jason Hartman talks with Beerud Sheth, founder of Elance and his new project, Gupshup, about the changing nature of working with freelancers and how AI is going to change our work habits and customer interactions forever.
[4:48] How many people utilize all of Beerud's platforms?
[10:04] The profile of typical Elance/Upwork's freelancers
[12:24] Beerud's newest venture, Gupshup
[17:09] How AI customer service agents are changing the landscape
[20:35] The perception of online anonymity has brought out the worst in some people
SW 396 FBF: Free Content Marketing with Eder HolguinFeb 22, 2019 23:23
Today's Flash Back Friday comes from Episode 118, originally published in November 2013.
Eder Holguin is the founder of Ideal Media, former Chief Revenue Officer at Virtual Fan Network, former Chief Revenue Officer at Integrate, former Chief Marketing Officer at Krush, and the founder of OnDemand Research and Iron Traffic. He's an accomplished marketing entrepreneur and speaker.
Holguin tells us about Ideal Media's content discovery platform and how he's able to offer free content marketing services to his advertisers. He describes the model and how its different from Outbrain.
Holgui then shares some content marketing rules for success. He answers what is left for advertisements to be placed on and discusses the next major place we will see ads. He also elaborates on consumers becoming numb to current advertising.
SW 395 FBF: The Art and Science of Building Brands with Libby GillFeb 15, 2019 36:25
Today's Flash Back Friday comes from Episode 89, originally published in September 2013.
Libby Gill is a former senior executive at media giants Universal, Sony, Turner Broadcasting, and the Dr. Phil Show. She's now the CEO of business coaching and brand strategy firm Libby Gill & Company and author of, “Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands.”
Gill discusses how businesses can create compelling brands based on emotional connection, authentic value and flawless delivery. She shares a few core mindshare methods and how businesses can capture the mindshare of their customers.
SW 394 FBF: Crowds on Demand with Adam SwartFeb 12, 2019 20:29
Today's Flash Back Friday comes from Episode 124, originally published in December 2013.
In this episode, Jason talks with Adam Swart about his unique and important business model. Adam's company Crowds on Demand allows anyone to hire real actors to protest and picket your next movement.
SW 394 FBF: Advanced Writing Techniques with Kate MosseFeb 8, 2019 21:38
Today's Flash Back Friday comes from Episode 142, originally published in April 2014.
Kate Mosse is an English novelist, non fiction and short story writer and broadcaster. She is best known for her 2005 novel Labyrinth, which has been translated into more than 37 languages.Although best known for her adventure and ghost fiction, inspired by real history, Mosse's first two works were non fiction. Becoming A Mother (now in its seventh edition) was published by Virago in 1993, followed in 1995 by The House: Behind the Scenes at the Royal Opera House, Covent Garden, published by BBC books to accompany the award-winning BBC 2 fly-on-the-wall documentary series of the same name. She then turned her hand to fiction, publishing two contemporary novels. Eskimo Kissing, about a young, adopted woman searching for her background, was published to critical acclaim in 1996. This was followed in 1998 by the biotech thriller Crucifix Lane. From 1998 up to 2001, she held the position of executive director of the Chichester Festival Theatre. Meanwhile she also remained engaged in research work for the first of a series of timeslip historical adventure novels set in southwest France in the past and present day.
In 2005, the first of the Languedoc Trilogy, Labyrinth, was published. A number 1 bestseller all over the world, it has sold millions of copies throughout the world, was the bestselling title in the UK for 2006 and won the Richard & Judy Best Book at the British Book Awards 2006 and was named as one of Waterstones Top 25 books of the past 25 years. Television rights were sold to Scott Free and Tandem Communications and the Labyrinth miniseries was broadcast in 2013. The international cast included John Hurt, Janet Suzman, Jessica Brown Findlay, Tom Felton, and Sebastian Stan.
In October 2007, the second novel in the Languedoc Trilogy - Sepulchre - was published in 2007. A tale of haunting and Tarot set in fin-de-siècle and 20th century France, it was also a No.1 bestseller in the UK and an international bestseller. While Mosse was researching for the third and final novel in the Trilogy, she released her novel The Winter Ghosts in 2009, based on a novella she previously contributed to the Quick Reads Initiative. Film rights have been sold to Ruby Films. Citadel, the third novel in Mosse's Languedoc Trilogy, came out in 2013 and was also an international bestseller. Inspired by the real history of the resistance in Carcassonne during WW II, it tells the story of an imagined all-female resistance unit.
In October 2013, Mosse's collection of short stories, The Mistletoe Bride & Other Haunting Tales was published. The Mistletoe Bride & Other Haunting Tales is a collection of ghost stories inspired by traditional folk tales and country legends from England and France, throughout Sussex, Brittany and the Languedoc (settings Mosse is known for).
SW 393: Affiliate Marketing, Financial Marketing Summit, How To Run Conferences with Jami StoutJan 31, 2019 22:28
Jason Hartman talks with Jami Stout, founder of the Financial Market Summit, about her history in affiliate marketing and how she's set up her conferences to be massive successes. Jami was hired by Agora to run their affiliate marketing and has some suggestions on what kinds of commissions to give, what prices have worked for her, and optimizing your sponsorships.
[4:50] Some affiliate marketing tricks of the trade for the financial sector
[9:13] Jami's conference is able to attract the top executives and decision makers partially because of their ticket prices
[15:53] How to utilize sponsorships in your events
SW 392 FBF: Internet Marketing Techniques with Don Osborne Founder & CEO of INQUARTAJan 26, 2019 36:14
Today's Flash Back Friday comes from Episode 33, originally published in March 2011.
Join Jason Hartman as he and Don Osborne, President and Founder of INQUARTA, discuss powerful, yet simple internet marketing techniques to boost your small business.
Don shares his expertise on how to get started and what to do next when marketing your business online, as well as how to get the financial results you desire.
Don Osborne founded INQUARTA in 1994 and has counseled over 2,000 applicants to graduate school. Don has worked for The Princeton Review as co-author of their MCAT verbal program and author of the “Verbal Accelerator” course. A prolific speaker and author, Don has delivered more than 400 speeches and is the author of 15 books, guides, planners and DVDs available through INQUARTA Publishing.
SW 391: PR Secrets by Gregory Galant, Muck Rack, Venture Voice Podcast, Shorty AwardsJan 24, 2019 22:29
Jason Hartman talks with Gregory Galant, founder of Muck Rack and the Shorty Awards, about how to do PR in today's environment. The two discuss the importance of entrepreneurial attitude, the importance of Twitter in dealing with journalists and the importance of being "quotatious".
[1:57] The mindset every entrepreneur needs
[5:07] The basics of PR
[6:47] Journalists LOVE Twitter, so communicate with them through that but don't pitch them through Twitter
[11:37] You need to put 2-3 hours per week into doing PR
[14:45] You need to be "quotatious"
[18:34] How do you stand out as a "guru"?
SW 390 FBF: Eliminating Negative Self-Thoughts with Personal Integrity with Laurie GerberJan 19, 2019 29:58
Today's Flash Back Friday comes from Episode 70, originally published in August 2012.
We progress through this life often believing that our experiences define who we are and how we respond to situations. We may believe we are essentially good, but have negative and self-defeating beliefs about ourselves that we perceive as truth based on previous experiences. Jason Hartman interviews life coach, Laurie Gerber of Handel Group, about eliminating these falsehoods through personal integrity to overcome whatever is blocking a person from success. Laurie explains her five steps to personal integrity, using having more money as an example.Change your mind Find your role model Make your plan Keep promises and keep track Dare to do business
Laurie also talks about the “chicken” and the “brat” in each of us. We can make every excuse in the book for not pursuing and following through with our dreams. They sound legitimate in our heads, but if we’re honest with ourselves, they are just excuses that prevent us from realizing our goals. The Handel Group Life Coaching teaches many different exercises, beginning with what Laurie calls dream statements and moving into purging all negativity surrounding those statements. Obtaining personal integrity is empowering and she encourages people to use this power to change the world for the better. Laurie Gerber is President of Handel Group Life Coaching (HGLC) and an expert life coach herself. Passionate about personal development, Laurie has been coaching individuals and groups for 15 years. Before enthusiastically joining The Handel Group, Laurie owned and operated Partners with Parents, a tutoring and educational consulting business in New York City. Laurie oversees 16 coaches in their work with clients on improving all areas of life. She considers herself “an angel recruiter” because she is busy looking for other people who share her mission to instill more joy and peace in the world. “When all people are living true to their ideals, then I can rest,” she says. She doesn’t anticipate being able to rest anytime soon.
For the majority of her adult life, Laurie has been teaching and coaching adults and children in a variety of settings including lectures, discussion groups, seminars, classroom teaching, tutoring and one-on-one coaching. Laurie holds a degree in Education and Political Science from Swarthmore College, along with her teaching certification. She leads large groups at Kripalu Center, Esalen Institute, Equinox Fitness, Soho House, the JCC of Manhattan and Natural Health Magazine’s Women’s Wellness Weekends. She regularly blogs for The Daily Love, Huffington Post, Crazy Sexy Wellness, Dr. Frank Lipman, HGLC’s own weekly newsletter and more. Laurie's rigorous yet loving coaching style was recently showcased in MTV's True Life Special "I'm Getting A Second Chance." In April 2012, she launched “Wake Up Your Week,” an on-going subscription to weekly live teleseminars. Laurie feels blessed to spend her days (and most nights) doing work that makes her proud and she is inspired by HGLC clients for having the guts to look at themselves honestly.
SW 389 FBF: 7 Principles of Public Speaking with Rich ZeoliJan 11, 2019 30:47
Today's Flash Back Friday comes from Episode 135, originally published in February 2014.
Rich Zeoli is an author, talk show host, and communications expert. Rich is the author of The Seven Principles of Public Speaking: Proven Methods From a PR Professional, and a weekday host on CBS Radio Talk Radio 1210 WPHT in Philadelphia.
Rich Zeoli has worked with clients ranging from Fortune 100 companies and national television personalities to candidates for national political office and bestselling authors. He has personally trained individuals for appearances on major programs including Good Morning America, CNN American Morning, Larry King Live, CBS Evening News, Hannity, NPR, and many others. All of his training is personal and customized to the individual needs of the client.
SW 388 FBF: The Solopreneur Hour with Michael O'NealJan 5, 2019 33:30
Today's Flash Back Friday comes from Episode 214, originally published in September 2015.
Jason Hartman talks with Michael O'Neal, host of the popular podcast "The Solopreneur Hour" and creator of The Solo Lab about how to be a successful entrepreneur.
[4:41] How he developed his business
[8:31] Who you need to know to get what you want
[14:51] What you HAVE to have when you attend a conference
[22:52] How to use the elevator to get over your fear of public speaking
[26:46] The best business hack ever
SW 387 FBF - Improving Speaking Skills, Mental Toughness & How Rich People ThinkDec 28, 2018 24:19
Today's Flash Back Friday comes from Episode 211, originally published in June 2015.
Steve Siebold is a public speaker and mental toughness coach. Steve is the author of How Rich People Think, a book that compares the thoughts, habits, and philosophies of the middle class and the upper class when it comes to wealth. Steve has spent nearly three decades interviewing millionaires around the world and shares some of his valuable insight to Jason on the show. He also talks on the subject of how you can be a better public speaker and to build mental toughness.
[1:20] How do rich people think?
[4:.00] It's only been about three decades where we've had an abundance of stuff. Before then, resources were scarce.
[5:40] Anybody can adopt a rich mindset. It's not rocket science.
[6:30] How can people be better public speakers?
[9:35] Nobody is perfect and experienced speakers make mistakes all the time.
[13:05] You're really doing two types of speeches in one.
[14:50] Self-effacing humor is a great way to connect with the audience.
[17:30] Steve and Jason talk about good public speakers in politics.
[21:20] Please visit SpeechWorkshop.com if you're interested in attending a Bill Gove workshop.
Mentioned In This Episode:
SW 386 - Knockout Presentations & Persuasive Speaking with Diane DiRestaDec 28, 2018 23:17
Jason Hartman talks with Diane DiResta, author of Knockout Presentations: How to Deliver Your Message with Power, Punch & Pizzazz, about the tactics of public speaking. We're all selling something to someone, so it's crucial to understand what you're doing. Jason and Diane look at how you can become more persuasive, how you can focus your speeches, what great speakers have in common, and more.
[1:35] How do speakers get more persuasive?
[7:12] People don't spend enough time profiling their listener
[9:18] How to get laser like focus on your presentation
[12:24] What great speakers have in common
[17:05] How to do with certain audience members
[20:57] Leave some meat on the bone in a business deal and you'll find yourself winning all the time
SW 385 FBF - Persuasion, Influence & Negotiation with Kurt MortensenDec 21, 2018 31:59
Today's Flash Back Friday comes from Episode 176, originally published in December 2014.
Kurt Mortensen is an expert in persuasion, influence, and negotiation. He has spent at least 15 years studying the art of persuasion and motivational psychology. He is also a best-selling author and has written books such as The Laws of Charisma, Maximum Influence, and Persuasion IQ. He shares some important tips and tricks on the show to help you become a little bit more persuasive in your every day life.
3:30 – Everything we do and what we want comes from the ability to influence other people.
6:40 – Millionaires are more open to hearing what you have to say than the average joe.
10:15 – People believe charisma is born in people, but the truth it is learned.
15:10 – People who over do their perfume or cologne is a big turn off during a business meeting. Keep it simple.
20:15 – How you word things is also a big factor to how you influence people.
24:00 – How do you change the mood of an audience? Kurt explains in this segment.
28:05 – Biggest problem for persuaders is that they push too much.
30:10 – We gotta get the little yeses along the way before we can get the big yes. Break it down in smaller pieces.
Mentioned In This Episode:
SW 384 - Visual Storeytelling & Viral Videos with CT & WizKruDec 20, 2018 21:19
Jason Hartman talks with CT, CEO of WizKru, about how to create videos that actually tell a story. The two discuss how to tell a story, what your story needs to have, and some secrets behind visual storytelling. The also examine the traits of viral videos and how you can optimize your chances of creating one.
[1:30] What's the secret behind visual storytelling?
[4:54] How to tell a story and what to put in it
[8:08] Using creative B roll
[9:45] What makes a video go viral?
[11:27] Virality isn't about production, it's about the story (and absolutely no ask)
[17:19] Should you use chat bots?
SW 383 FBF – Managing Remote Employees with Mark MurphyDec 14, 2018 41:00
Today's Flash Back Friday comes from Episode 69, originally published in August 2012.
As the face of business evolves, more small and medium businesses are outsourcing work to remote employees or independent contractors versus maintaining the brick and mortar offices with onsite employees. The advances in technology have made it possible to find employees and contractors around the world. But what kinds of work should be done remotely, what can be effectively outsourced overseas or should be U.S. based, and how does an employer keep workers accountable? Jason Hartman visits with Leadership IQ founder and CEO, Mark Murphy, about these questions.
Mark explains outcome-based management techniques, such as deadlines for projects, technologies to monitor employees, and various instant messaging programs to check in. Mark encourages outcome-based work accountability over technological monitoring to build a healthy relationship and accountability with workers. Mark also discusses screening and hiring from the remote workforce, describing the personality types that work best remotely. Additionally, he shares the importance of good leadership, stressing that leaders need to be much more explicit and transparent, and have clear expectations with a clear “why.” One of the major sources of remote employee dissatisfaction is feeling left out of the loop.
Mark Murphy is the founder and CEO of Leadership IQ. He leads one of the world’s largest studies on goal-setting and leadership, and his groundbreaking research has been featured in Fortune, Forbes, Businessweek, U.S. News & World Report, the Washington Post, and hundreds more periodicals. Mark has appeared on CBS News Sunday Morning, ABC’s 20/20, Fox Business News, and other top broadcasts. Mark has lectured at the Harvard Business School, Yale University, the University of Rochester, and the University of Florida.
And his clients include Microsoft, IBM, MasterCard, Merck, MD Anderson Cancer Center, FirstEnergy, Volkswagen and Johns Hopkins. Author of the new book Hiring for Attitude (McGraw-Hill; Dec. 9, 2011), Mark has also written the international bestseller Hundred Percenters: Challenge Your People to Give It Their All and They’ll Give You Even More, as well as Hard Goals, The Deadly Sins of Employee Retention, and Generation Y and the New Rules of Management. Among his many honors, Mark was a three-time nominee for Modern Healthcare’s “Most Powerful People in Healthcare Award,” joining a list of 300 luminaries including Hillary Clinton and Bill Frist -- among only 15 consultants ever to be nominated to this list. He was also awarded the prestigious Healthcare Financial Management Association’s “Helen Yerger Award for Best Research” for being the first person to discover the link between patient mortality rates and hospital finances. Some of his other well-known research studies include “Are SMART Goals Dumb?,” “Why CEO's Get Fired,” “Why New Hires Fail” and “Don’t Expect Layoff Survivors to Be Grateful.”
Previously, Mark was President of a joint venture with Mercer Human Resources Consulting. Prior to that he was a partner in the management consulting subsidiary of VHA, Inc., the world’s largest healthcare consortium. He holds degrees from the University of Buffalo, executive coursework at The Wharton School and an MBA from the University of Rochester. He lives in Atlanta and Washington, DC.
SW 382 - Keywords & YouTube Success with Nate WoodburyDec 13, 2018 19:44
Jason Hartman talks with Nate Woodbury, YouTube producer and founder of Be the Hero Studios, about how to get more views and subscribers on YouTube. Nate explains what you videos should look like, how long they should be, how to research for your videos and pretty much every other question you might have about how to stand out and succeed on YouTube among your competition.
[1:31] The process of "pre-searching"
[5:12] The keyword research process
[8:53] The 4 Month Rule to get YouTube to promote your videos
[11:15] Potential draw backs on buying ads on YouTube
[14:04] How long should you be making your YouTube videos?
[15:04] Two tips for content creation
SW 381 FBF - Marketing Your Brand and Business with Rick MulreadyDec 7, 2018 27:09
Today's Flash Back Friday comes from Episode 109, originally published in October 2013.
Rick Mulready was in the corporate internet marketing space for 12 years, having worked for the likes of AOL, Yahoo!, Funny Or Die, and Vibrant Media. During this time, he worked with a variety of advertisers from Fortune 500 brands to small businesses, running all different kinds of online ad campaigns.
A couple of years ago Rick realized the potential of social media and how entrepreneurs and small businesses can use it to grow their brand, so he took his years of internet marketing experience and knowledge, left his six-figure job and started his own business.
Rick is a regular contributor to Entrepreneur.com and runs a popular podcast called Inside Social Media. He also regularly works with the most successful brands in the world like Ford, Intel, McDonald’s, Pepsi, Coke, Gary Vaynerchuk, etc.
SW 380 FBF - "Second Chances" with Chuck GallagherNov 30, 2018 27:50
Today's Flash Back Friday comes from Episode 130, originally published in December 2013.
Chuck Gallagher is the Chief Operating Officer at American Funeral Financial and Founder and CEO at Ethics Resource Group. He's the author of "SECOND CHANCES: Transforming Adversity into Opportunity."
Chuck is a Prostate Cancer Survivor. He discusses the emotional journey from diagnosis to treatment and what happens after the treatment is over and how the side effects changed his life.
SW 379 - Creating the Right Company Culture with Steven BlueNov 30, 2018 27:17
Jason Hartman talks with Steven Blue, author of Metamorphosis, about changing your business in today's economic environment. Steven explains what's happening in the Rust Belt, the impact tariffs are having, and the state of manufacturing in the United States.
[2:06] What's going on in the Rust Belt?
[4:45] Even with even tariffs, the circumstances each country allows their companies to have makes trade unequal
[9:39] The mainstay of the US is still manufacturing, but it's eroding because of fat, happy CEOs
[16:40] Can the "Rust Belt businesses" play the same game as the high tech companies?
[19:30] A quick tip on company culture: have a Cirque du Soleil culture
[23:16] The new way of going to trade shows
SW 378 FBF - Brand Yourself with Patrick AmbronNov 23, 2018 20:33
Today's Flash Back Friday comes from Episode 84, originally published in August 2013.
Patrick Ambron is Co-founder & CEO of Brand Yourself, which helps shape online profiles for people, companies and brands. Ambron explains how people can brand themselves better online. He believes there is significant room for the online reputation management industry to grow.
Ambron is still in his mid-20's. He explains how he got involved with this business while still in college at Syracuse University.
SW 377 FBF - "The Naked Scientists" Podcast with Dr. Chris SmithNov 16, 2018 41:03
Today's Flash Back Friday comes from Episode 56, originally published in April 2012.
Joining Jason Hartman from Barrington, England, is Dr. Chris Smith, creator of the popular podcast, “The Naked Scientists.” Dr. Smith shares the fascinating tale of how he and his colleagues began their radio show in 2000, which then led to creating one of the world’s first podcasts. They were one of the first podcasts listed on iTunes when it first launched in 2005.
Adding their podcast to iTunes literally broke their server with the huge surge in their listening audience, which is known as the “iTunes Effect.” Dr. Smith relates that the first interview they did, which they thought would be around a 5-minute interview, turned into a two-hour interview. With the success the group achieved, Dr. Smith was able to raise money from grant-awarding bodies, such as The University of Cambridge, Research Councils of England, Rolls Royce, etc, which enabled them to put together a strong production team of scientists with skills in journalism. The podcast has grown by being repurposed to specialty shows around the world, five broadcasts per week. Dr. Smith explains the process he and his team employ to bring their show to a large listening audience from all around the globe.
SW 376 FBF - 'Big Data' Marketing with Scott PetingaNov 9, 2018 12:47
Today's Flash Back Friday comes from Episode 159, originally published in July 2014.
Scott Petinga is the Founder of Akquracy, which specializes in data driven marketing to better optimize leads and existing contacts. Petinga joins the show to explain how to better segment lists and use marketing correlations to boost revenue.
Petinga discusses why most "marketers" completely miss the mark, so he lists some things that great marketers get that failing ones don't. He also shares modern strategies for building market share.
Petinga caps the discussion by telling the story of how he launched Akquracy in his basement after surviving cancer.
SW 375 - The Innovation Blind Spot with Ross BairdNov 7, 2018 22:45
Jason Hartman talks with Ross Baird, President at Village Capital Group and author of The Innovation Blind Spot, about where all the startup money is going these days. Venture capital is flowing to tech and everyone's trying to hit a home run, not a bunch of singles. Ross discusses the danger of our current "winner take all" mentality, some options for what to do with the big companies like Google and Facebook, and why sometimes looking in your back yard for an investment is the way to go.
[2:48] Where is all the startup money going?
[5:57] Most people in positions of power and influence are unintentionally leaving out entire swaths of the population
[8:47] We're living in a "winner take all" type society right now
[11:18] The 3 options for what needs to happen to these big public companies
[15:04] You don't always have to look for the next big thing, sometimes you just have to look at what's going on right around your home town
[19:06] Everyone goes for location in real estate, but the better yield is in the non-trophy property
SW 374 FBF - Organic SEO with Adam DinceNov 2, 2018 21:42
Today's Flash Back Friday comes from Episode 126, originally published in December 2013.
Adam Dince is the Head of Organic Search (SEO) at Deluxe Corp. He joins the show to discuss what small online businesses can offer that big businesses can't and how to better optimize keyword search.
He also explains what teenagers can teach businesses about social media and why young shoppers are flocking to boutiques. Dince thinks Millennials are extremely important demographics for all businesses. He shares how businesses can reach and retain them.
SW 373 FBF - Hypnotic Marketing with Paul TobeyOct 26, 2018 32:54
Today's Flash Back Friday comes from Episode 132, originally published in January 2014.
Paul Tobey is a digital marketing, data mining, SEO and social media expert. He's the CEO of Training Business Pros, which coaches executives in public speaking and consultation marketing. He's also a renowned jazz pianist, producer, arranger, composer, and director.
Tobey discusses his key hypnotic marketing concepts that will increase online conversions. He explains how people can leverage the Internet and social media to grow their reputations.
Tobey believes everyone should follow his basic rules of marketing, whether marketing a business or oneself. He shares some advanced Internet marketing techniques.
SW 372 FBF - Beer Business with Julia HerzOct 19, 2018 21:00
Today's Flash Back Friday comes from Episode 133, originally published in February 2014.
Julia Herz is Publisher of CraftBeer.com and the Craft Beer Program Director at the Brewers Association. She joins the show to discuss an array of topics dealing with beer.
The fourth quarter been the biggest annual sales period for the craft beer market over the last five years, largely because of the holidays. Herz explains the correlation.
Herz also discusses some of the best "hometown" beers available, how people can go about getting access to these beers, and pairing tips to make the beers taste delicious. She thinks people should switch to craft beer ASAP!
SW 371 FBF - Entrepreneurship, and How to Start a Movement with Jason DrohnOct 12, 2018 28:51
Today's Flash Back Friday comes from Episode 112, originally published in November 2013.
Jason Drohn is an American marketing expert, author, entrepreneur, and ex-truck driver for Pepsi Bottling Group in Erie, Pennsylvania. His is a genuine story of overcoming adversity. Alongside his wife Chelsey, he has gone from living too broke to buy spaghetti noodles to leaving his truck driving job in 2006 because of the successful business he built with the power of digital marketing.
Even while studying at Mercyhurst College, Jason recognized he had a talent for communication that resonated and motivated, and he has used those gifts to build an amazingly successful marketing company and assist major companies explode their bottom line profits.
Literally thousands of people have benefited from Jason's digital training and coaching programs such as MoneySites.com and Leveling Up Marketing to name a few. He has consulted privately with both major companies and home-based business owners all over the world. Jason's business strategies for marketing on the internet are state of the art and have become one of the highest standards of quality.
SW 370 FBF - Izabela Russell: Audio Branding FundamentalsOct 5, 2018 23:35
Today's Flash Back Friday comes from Episode 166, originally published in September 2014.
Izabela Russell is the Managing Director at Music Radio Creative. She joins the show to give insight into the field of audio branding and the effects high quality audio has on a podcast. Izabela Russell is an entrepreneur - Managing Director of Music Radio Creative - an audio production company that works with DJs, podcasters, radio stations and businesses on their audio image.
Izabela's personal and professional passion is the audio branding - through Music Radio Creative she gets to work with podcasters, individuals and businesses in creating their own unique sound and encompassing it within their marketing strategies.
Find out more about Izabela Russell at www.IzabelaRussell.com.
Visit Music Radio Creative at www.MusicRadioCreative.com.
SOW 369 FBF - Search Engine Optimization & Website Marketing with Rich BrooksSep 29, 2018 26:25
Today's Flash Back Friday comes from Episode 105, originally published in October 2013.
Rich Brooks is founder and president of Flyte New Media, a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, Internet marketing and social media.
He presents and blogs at www.FlyteBlog.com on web marketing topics such as social media, search engine optimization, email marketing, blogs and building websites that sell.
He is currently an Expert Blogger at www.FastCompany.com and a regular contributor at www.SocialMediaExaminer.com.
Rich is a founder of The Agents of Change Digital Marketing Conference, an annual conference on search, social & mobile marketing.
He is the “tech guru” on WCSH Channel 6’s evening news show, 207, and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine's Center for Continuing Education.
SW 368 FBF - "Choose Yourself: Be Happy, Make Millions, and Live the Dream" with James AltucherSep 21, 2018 29:27
Today's Flash Back Friday comes from Episode 86, originally published in August 2013.
James Altucher is the Managing Director of Formula Capital and Founder of Stockpickr. He writes the popular blog, "Altucher Confidential." He is also the author of the new book, "Choose Yourself: Be Happy, Make Millions, Live the Dream."
James first first went through big publishers to get your investing-related books out, but you now self-publish everything. James explains how viable self-publishing is and how he gets the word out for his books.
James frequently holds Twitter chats with his followers and has even written books based off these conversations. Now he is paying people to read his new. book. This strategy is already revolutionizing content marketing.
James is the first person to pre-sell a book on Bitcoin. He describes his outlook on this currency, and how will it affect gold's value.
SW 367 FBF - "Do It Marketing" with David NewmanSep 14, 2018 36:03
Today's Flash Back Friday comes from Episode 116, originally published in November 2013.
David Newman is the Founder of Do It! Marketing. He's a prolific marketing speaker and author of the #1 Amazon Bestseller: "Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition."
Newman discusses the services he offers professional speakers, authors and consultants to maximize their income. He also shares some tips for speaking more profitably.
The conversation then shifts to personal marketing, including key differences between marketing one's business vs. their career. Newman explains whether the Door-to-Door Salesman can survive today. He talks about the future of marketing and selling - and business in general.
Newman tops it all off with some myths about marketing that are just no longer true, and he answers whether kickstarters work for marketing young businesses.
SW 366 FBF - The System is the Secret with James Karl ButlerSep 7, 2018 27:30
Today's Flash Back Friday comes from Episode 207, originally published in June 2015.
James Karl Butler is a serial entrepreneur who has built four companies from the startup phase into a million dollar business. He is the author of seven books and talks about his most recent book, The System is the Secret. He tells Jason why it's important to have a good system in place and how strong systems are the key to business growth in any industry you are in.
[2:05] Good systems are the key to growing your business rapidly.
[3:40] James talks about the various moving parts needed for a successful business.
[4:50] How do you develop a good lead generating system?
[15:05] You need some kind of lead magnet that will attract your potential customer to your website.
[18:35] How do you find good talent for your company? What's the hiring process?
[23:30] Ask your potential employee lots of questions about your business to see who they are as people and also see where you're business is lacking.
[25:00] Crave out 90 minute blocks once a week to work on these very important systems.
Mentioned In This Episode:
The E-Myth by Michael Gerber
Influence by Robert Cialdini
SW 365 FBF - Start Your Own Mastermind Group with Kathleen GageAug 31, 2018 27:46
Today's Flash Back Friday comes from Episode 203, originally published in May 2015.
Kathleen Gage has been successfully self-employed for the past 20 years and has developed quite a track record. She helps entrepreneurs make money online and has a no-nonsense approach to business. Kathleen is also the author of Power Up for Profits. Jason and Kathleen talk about mastermind groups, how to start one, and why making that big investment is worth it.
[2:30] What has Kathleen learned from being a participant of mastermind groups?
[4:35] When people have to pay to be part of a mastermind group, they bring their A game with them.
[14:00] Starting your own mastermind? Start small.
[15:30] Talk to your colleagues who have already started masterminds.
[19:15] There is no cookie cutter answer to how you should price your mastermind.
[20:15] How should you structure the meetings?
[23:30] Kathleen doesn't like large mastermind groups. She prefers them more intimate.
SW 364 - The Art of SEO, Mastering Search Engine Optimization by Stephan Spencer, NetconceptsAug 30, 2018 23:56
Jason Hartman talks with Stephan Spencer, founder of Netconcepts and host of Marketing Speak and The Optimized Geek podcasts and author of The Art of SEO: Mastering Search Engine Optimization, about how to get to the top of the Google rankings. Stephan discusses how to get quality links in today's online world, how to avoid getting banned by Google (and other search engines), and the main pillars of the SEO community.
[2:12] Paying a random company who contacts you in a spam sort of way can end up making you worse off than you were before
[4:41] You have to be topically relative and authoritative to rank in Google
[6:21] Links are not created evenly
[9:35] The 3 SEO Pillars: Content, Architecture & Links
[12:14] How to find the right company to help you with your SEO
[16:12] How to make remarkable content
[20:47] Some tools to identify good keywords,
SW 363 FBF - "Gamers with Jobs" with Shawn AndrichAug 24, 2018 38:41
Today's Flash Back Friday comes from Episode 55, originally published in July 2012.
Shawn Andrich, host of Gamers with Jobs Podcast, began podcasting before iTunes existed, when podcasts were only MP3s available on websites. Jason Hartman and Shawn walk through the changes in podcasting and talk about the current format of the show. They discuss the conversation of the show, which has four hosts and covers a range of topics related to gaming and gamers. One of the techniques Shawn and his other hosts use is video in order to signal one another so as not to talk over one another, producing an almost edit-free podcast. Shawn also explains they use Google+, using Google Hangouts, something less often used by podcasters, and how each host records their own audio track, which is then spliced together by the audio technician. He feels it is the best audio quality when hosts are in different locations. Other topics Jason and Shawn cover includes advertising, going into detail about why advertisers don’t like to advertise on podcasts, and donation drives that work very well to draw community support. They wrap up the interview with great advice on producing a successful podcast.
Gamers With Jobs is the brainchild of Shawn Andrich and Sean Sands, both gamers who, oddly enough, didn’t have “real” jobs when they launched the site years ago. It began as a news site with a forum, and evolved into what you see today: a safe haven for all the girls and guys who grew up with games and have families to feed and bills to pay. Seeing that news wasn’t really getting the job done, Gamers With Jobs became the premier independent editorial site and community you see today. A cornerstone of the site, the Gamers With Jobs Conference Call prides itself on a professional-quality production that rivals that of many commercially produced podcasts. Featuring some of the very same writers from the front page, the podcast brings you smart, in-depth discussion about the latest games, issues and design quandaries of the day. We are also very fortunate to have regular guests like Ken Levine, Jeff Green, Shawn Elliott, Soren Johnson, John Carmack and others on the show. The host of the show, Shawn has been working on gaming websites for over a decade. Before the Conference Call, he was co-host on the GWJ Radio podcast and the short-lived Escapist Radio show. He plays games on every platform and in nearly every genre. His loathing for WoW and what it has done to otherwise interesting people is legendary.
SW 362 FBF - The AdSense Code with Joel CommAug 17, 2018 28:23
Today's Flash Back Friday comes from Episode 147, originally published in June 2014.
Joel Comm is the New York Times best-selling author of, "The AdSense Code: What Google Never Told You about Making Money with AdSense." He's also the author of the new, "So What Do YOU Do: Discovering the Genius Next Door with One Simple Question," and former host and Executive Producer of "The Next Internet Millionaire."
Comm has been doing business online since the beginning of the world wide web. He discusses how the online sales space has evolved and how he teaches people to make money with their websites. Comm then talks about how the average person can leverage the power of social media.
Comm finally talks about the importance for businesses to be active on apps. He created the iFart app and explains what it is. Find out more about Joel Comm at www.joelcomm.com.
Joel Comm is an entrepreneur, NY Times bestselling author, and new media innovator. An expert on harnessing the power of social media and mobile applications to expand your brand's reach and engage in active relationship marketing, Joel is a sought-after public speaker who leaves his audience inspired, entertained, and armed with strategic tools to create a new media campaign that will explode their business.
SW 361 FBF - Sales Commando: Unleash Your Potential with Doug TuckerAug 10, 2018 20:28
Today's Flash Back Friday comes from Episode 164, originally published in September 2014.
Doug Tucker is the Managing Director of the leading international sales training organization, Sales Commando and author of the new book, ‘Sales Commando: Unleash Your Potential.’ He joins the podcast to discuss how important old selling is versus digital and online marketing and selling.
Tucker shares tips for finding prospects, engaging clients and getting referrals. He talks about why the word "selling" is considered dirty in some countries.
Tucker's book, "Sales Commando: Unleash Your Potential," has really taken off in new and emerging markets such as the UAE, South Africa, Indonesia, Thailand and the Philippines. Tucker explains why and also speaks about why his business is in Dubai.
Tucker then shifts gears and talks about younger workers and the gulf between the employment expectations of graduates and the expectations of potential employers. He thinks universities need to better equip students to find suitable employment once they have graduated by adding real-world training as part of the university course structure.
SW 360 - Battling Through Adversity with Peter SageAug 10, 2018 29:10
In this 10th episode interview, Jason talks with serial entrepreneur Peter Sage, author of 5 Keys to Master Your Life, about his recent 6 month stay in jail and how he was able to use that as a teaching (and learning) experience for himself, the inmates, and his students.
The two touch on the importance of identity, the need for ego strength & ego drive, what drives people, and more.
[2:48] Peter's latest "adventure" that landed him in jail
[7:14] Identity plays a huge part in how you deal with life
[13:05] Peter's idea of a "contrast frame"
[15:22] Why do people give up at the first sign of adversity? The difference between ego strength & ego drive
[17:32] Most people are driven by G.O.O.P.
[21:55] We need to learn how to love more
SW 359 FBF - Creating a Small Business Loyalty Program with Jeff BerryAug 3, 2018 16:46
Today's Flash Back Friday comes from Episode 185, originally published in February 2015.
Jason Hartman sits down with Jeff Berry for today's Speaking of Wealth show. Jason does a quick 16 minute interview with Jeff to talk about his company, Colloquy and why small businesses should adopt loyalty programs. Jeff talks about how loyalty programs help you understand the customer better and how they can also help you tailor your business to your best customer's needs on today's episode.
1:10 – Jeff's company, Colloquy, is actually a word. Jeff talks about what the word means.
4:50 – Small businesses are often closer to their clients and these businesses might not see the value of adopting a loyalty program.
6:55 – Learning about what the customer wants is just as important for a large business as it is for a small business.
9:40 – If you take your loyalty program digital, you'll be able to learn more about the customer and their needs.
11:30 – Where's the future headed with loyalty programs? Jeff explains in this segment.
15:30 – It's free to subscribe to Colloquy.
Mentioned In This Episode:
SW 358 FBF - Building a Loyal Listenership & Podcasting Best Practices with Brian KaneJul 27, 2018 37:00
Today's Flash Back Friday comes from Episode 201, originally published in May 2015.
Brian Kane is the host of ProfitCast and an avid podcaster. He has a background in radio and shares tips to Jason's audience on how you can be a better podcaster, remove those filler words, get listener loyalty and engagement, and much more on today's show.
[1:35] How can podcasters gain listener loyalty? Brian has five ways.
[10:10] Jason finally started asking his listeners personally for reviews.
[12:30] Find the common enemy with our listeners.
[17:20] Give honest reviews on iTunes instead of five star reviews.
[22:35] iTunes is implementing consequences for shows that have 'too many' reviews.
[26:45] Brian has tips on how to reduce your filler words.
[28:40] What's a good podcast format?
[33:50] Put yourself in the seat of the listener and ask yourself if this is a show you want to listen to.
Mentioned In This Episode:
SW 357 - How to Buy a Business & Make It Run Without You with Aaron MullerJul 25, 2018 20:18
Jason Hartman talks with Aaron Muller, founder of Lifestyle Business Owner Academy and owner of 8 multi-million dollar companies, about how to go about properly buying a business and what you can do to set that company up to where you don't have to work in it.
Everyone dreams of making money while not being involved in their business, but the process of actually getting to that point can be intimidating. Aaron, however, has figured out a way to get out of that rut and will happily tell you how.
[2:06] How to buy a good business you don't have to work in every day
[6:41] What you should do as the owner to check up on your CEO after hiring
[10:29] Some marketing tips to reduce your cost per lead
[12:45] Where's the best place to look for a business to buy?
[17:56] What do you do for the contract when you're ready to buy the business
SW 356 FBF - Internet Marketing & Amazon Selling with Ryan MoranJul 21, 2018 32:53
Today's Flash Back Friday comes from Episode 177, originally published in December 2014.
Former online guru, Ryan Moran, joins Jason Hartman to talk about the pitfalls and success of working with marketing and info-publishing in this Internet-fueled world. They discuss topics such as how to optimize product selection and sales on Amazon, as well as how you can use other people’s actions as a chance to work out what’s best for your business.
[3:58] Passive income streams are always best when there’s no correlation between time invested and money gained
[6:02] If you’re selling with Amazon, be sure to think clearly about how you want your products conveyed
[10:01] Ryan Moran gives some of his more specific strategies for success which worked for him
[16:13] Look at what everyone else is doing and work out what you can do differently
[18:17] Like with Google, there are a few key ways to working through Amazon’s algorithm
[22:22] Before you even think about selling strategies, you need to ask some questions to optimize your product selection
[27:38] Think about the lifestyle you envisioned and stick to that. Don’t lose your purpose
[30:12] The longer your vision of success, the more successful you will be
SW 355 FBF - Surviving the Shark Tank Application Process with Lori CheekJul 14, 2018 30:49
Today's Flash Back Friday comes from Episode 206, originally published in June 2015.
Lori Cheek has faced the sharks on Shark Tank and tells Jason about her experience. She shares her story from the beginning of the application process to the end when the show was aired. She talks about what her business is about and where it is today after she survived the sharks.
[2:30] What is the Shark Tank application process?
[5:30] Shark Tank requires you to produce a five minute video of yourself during the application process
[11:25] She couldn't talk about Shark Tank to her friends, family, and even the other contestants on the show
[13:55] Lori talks about what it was like facing the sharks
[18:00] What's Lori's business about?
[19:40] Once the sharks heard Lori's numbers, they didn't want to go further
[23:00] Shark Tank doesn't take equity from your business anymore
[24:20] The day after the show aired, Lori received so many visitors on her website
[26:05] Where is Lori's business today?
SW 354 FBF - School for Startups with Jim BeachJul 7, 2018 31:18
Today's Flash Back Friday comes from Episode 213, originally published in September 2015.
Jim Beach is the founder of School for Startups and former Professor at Georgia State University. He was the co-founder and CEO of American Computer Experience of Atlanta, which became the world's largest technology training company for children. He talks with Jason about the entrepreneurial bet with his students, how creativity is overrated in entrepreneurship and how he recommends getting started.
[5:15] "I walked into class one day with a prototype ottoman, and we cut it in half to see what it looked like on the inside."
[10:17] Find out Jim's definition of entrepreneur that frees you
[14:45] Learn what you actually have to have passion for to be a successful entrepreneur
[19:45] Hear how Jim's friend started a successful used car business with just $12,000
SW 353 FBF - The Five Key Points to Funnel Marketing with Joseph BushnellJun 30, 2018 25:41
Today's Flash Back Friday comes from Episode 193, originally published in April 2015.
Jason Hartman invites online marketing consultant Joseph Bushnell to today's Speaking of Wealth show. Joseph does a dive into the five key things he looks for in a successful marketing funnel and talks about how you can attracted more customer opt-in emails to your business. In the show, Joseph talks about some of the differences between popular marketing funnel builders as well as shares some important tips on how you can succeed in funnel marketing.
[2:00] Joey gives a run down on the five key problem areas he looks at and helps with
[7:33] LeadPages is more about getting opt-in pages than anything else, but with what ClickFunnels you have better template options
[10:55] Joey would use ClickFunnels for making funnels and OptimizePress for creating whole websites
[11:39] Lead magnets nowadays need to stand out since people have seen almost everything
[13:14] Market research is very important for creating noticeable lead magnets as well as compelling copywriting
[15:03] Joey has done a lot of research to find the best copywriters which you can find more about on his blog
[17:31] There's really no fixed price in hiring copywriters. New copywriters are more likely to cost a lot less than the professionals
18:36] Getting case studies from previous clients will show potential customers they can trust you and buy from you
[21:25] Joey explains more about his strategy of building market funnels in an easy step to step process.
SW 352 FBF - Ready, Fire, Aim - Zero to $100 Million in No Time Flat with Mark FordJun 23, 2018 32:05
Today's Flash Back Friday comes from Episode 219, originally published in October 2015.
Jason Hartman talks with Mark Ford, an American author, entrepreneur, publisher, real estate investor, filmmaker, art collector, and consultant to the direct marketing and publishing industries.
Ford is the author of essays and books on entrepreneurship, wealth-building, economics, and copywriting. He has also written a book of poetry and a book on word use titled Words that Work.
Ford's business writing is published under the pen name Michael Masterson. His books, Automatic Wealth and Ready, Fire, Aim, were recognized on the Wall Street Journal and New York Times Best Sellers lists.
Ford is active in real estate development both in the United States and abroad.
[3:07] The history of the financial newsletter
[10:04] Breaking down "Ready, Fire, Aim"
[13:33] His movie making ventures
[17:42] Finding your optimal selling proposition
[23:05] Real estate investing
[28:53] How we let some industries teach us terribly
SW 351 FBF - Marketing and Branding with Gary BembridgeJun 15, 2018 26:44
Today's Flash Back Friday comes from Episode 92, originally published in September 2013.
Born in Zimbabwe, Gary Bembridge has a Bachelor of Commerce from the University of Natal-Kwazulu (South Africa) and has been based in London since 1987. During his varied career he held roles as diverse as the Global Vice President Marketing for the iconic Johnson’s Baby brand, the Global Vice President of eBusiness and the Global Vice President of the RoC Anti-Age Skincare.
He now consults, talks, runs training programs, blogs, podcasts, and writes on his main interests of brand building, positioning and differentiation through his company "Gary Bembridge Unleashed".
Gary’s Unleashed on Marketing Podcast won awards in the European Podcast Awards in 2010, 2011 and 2012.
SW 350 FBF - Men Are From Mars, Women Are From Venus with John GrayJun 8, 2018 46:21
Today's Flash Back Friday comes from Episode 80, originally published in May 2013.
Relationship expert and best-selling author, Dr. John Gray, joins Jason Hartman to talk about research studies and Dr. Gray’s new work, “Boys to Men.” Dr. Gray talks about how his observations have been backed up by and further explained by brain studies, showing obvious differences between men and women in brain function and hormones that affect health and behavior. He offers a deeper explanation of these differences based on scientific research showing how activities particular to each gender, diet, and an increased existence of xenoestrogens in our environment play a significant role in hormonal balance and imbalance. Dr. Gray discusses the proper use of supplements and the dangers of pharmaceuticals. This leads into his new work regarding healthy male development and his upcoming new book, Boys to Men, a look at how boys have been affected by today’s culture, showing a higher dropout rate than girls, lower comprehension, and higher instances of boredom and depression. The high carbohydrate diet we consume plays a big role in this trend, and he cites inflammation in the brain as one factor in decreased comprehension. He describes activities, diet and supplements that can alleviate inflammation and stress and bring about optimal health in both men and women.
John Gray, Ph.D. is the best-selling relationship author of all time and the most trusted voice in relationships today. He is the author of 17 books, including The New York Times #1 Best-Selling Book of the last decade, MEN ARE FROM MARS, WOMEN ARE FROM VENUS. His 17 books have sold over 50 million copies in 50 different languages around the world.
John is a leading internationally recognized expert in the fields of communication and relationships. His unique focus is assisting men and women in understanding, respecting and appreciating their differences. John's advice can be easily used to improve relationships at home and in the workplace.
For more than 35 years, John Gray has conducted public and private seminars for thousands of participants. In his highly acclaimed books, videos and transformational seminars, John entertains and inspires audiences with practical communication techniques. John’s purpose is to create a world where men and women understand, respect, appreciate and ultimately work together.
Summit Entertainment (Lionsgate) has purchased the rights to John Gray’s bestseller “Men are From Mars, Women are From Venus” with the intention of creating a feature film and TV series. Summit has hired Harry Elfont and Deborah Kaplan to adapt and direct the title into a romantic comedy, with BermanBraun's Lloyd Braun and Gail Berman producing.
John Gray is a popular speaker on the national and international lecture circuit and often appears on television and radio programs to discuss his work. He has made guest appearances on such shows as Oprah, The Dr. Oz Show, Good Morning America, The Today Show, The CBS Morning Show, Live with Regis, Fox & Friends Weekend, Good Morning New York, Larry King Live, CNN and Company and many others. He has been profiled in major publications across the United States. John Gray lives with his wife and children in Northern California.
SW 349 - Ruth Soukup - How To Blog For Profit & Elite Blog AcademyJun 6, 2018 23:47
Jason Hartman talks to Ruth Soukup, founder of Elite Blog Academy and creator of LivingWellSpendingLess.com, about the process of starting her blog, gaining traction with it, and how she was able monetize it. After telling her husband that she was going to make enough money for their family to live on, Ruth took it seriously and within a few years was making enough that he could quit and become a stay-at-home dad. Jason and Ruth discuss her company Elite Blog Academy, and the mission it has to teach bloggers of all forms to turn their side hustle into a main hustle.
[1:20] How Ruth's entreprenuerial journal started
[3:51] The books that helped Ruth the most when starting her blog, and her biggest SEO tip
[7:45] What's the income breakdown for Ruth's company?
[10:50] The best products that you can sell are those that people are already asking for
[15:08] How does Ruth offer her courses? Is it audio, video, Facebook groups?
[18:48] Why does Ruth only take students once a year?
SW 348 FBF - Accelerating Entrepreneurial Success with John BowenJun 1, 2018 20:18
Today's Flash Back Friday comes from Episode 241, originally published in April 2016.
John Bowen is the founder of AESNATION.com, an online community of entrepreneurs balancing success with making a difference in the world. There, he hosts the recurring podcast, "Accelerating Entrepreneurial Success." Bowen is also founder of Financial Advisor Select, an organization that matches customers with vetted financial advisors in their communities. He is a regular contributor to the Huffington Post.
[1:30] AES' 60 million household survey on the importance of being a business owner
[4:13] The 6 key drivers for entrepreneurial success
[8:04] Identifying the key concerns
[12:58] Creating family office type environments for people without 100 million dollars
[15:17] Realizing how much wealth the government takes over your life and why it's so important to minimize
SW 347 FBF - Mastermind Power, GoBundance with Rock ThomasMay 25, 2018 17:24
Today's Flash Back Friday comes from Episode 227, originally published in December 2015.
From humble beginnings that started on a farm just off the Island of Montréal, Rock Thomas rose to the top to become a self-made millionaire, owning several successful businesses including six RE/MAX franchises, with over 250 salespeople. His RE/MAX franchises are consistently voted the top-producing offices in Quebec. In fact, he managed to increase sales an impressive 15-50% every year during his 17 years in Real Estate.
Rock was recognized for his business leadership when he took 1st Place for Business Excellence and Professionalism, by the Montreal Chamber of Commerce in 2005. It wasn't always that way. Despite initial financial success, Rock Thomas knew there was something missing from his life that money wasn't filling. So he embarked on a quest for knowledge. For four years, he traveled the world, investing hundreds of thousands of dollars in personal development and success training. He studied one-on-one with only the finest teachers, including Deepak Chopra, John Gray, David Deida, David Wolf, Anthony Robbins, Jack Canfield, and Wayne Dyer, Steven Covey, just to name a few.
Make no mistake, Rock Thomas didn't just gather success systems, self-actualization techniques and life strategies, he assimilated the information, processed the techniques and brings together the best of the best. The resulting speeches and seminars are a synergy of years of non-stop learning, combined with Rock's own cutting-edge success formula.
In 2003 he formed Rock Thomas International, a personal development, and training company. Rock has now taken his passion for life and keen entrepreneurial skills to the world. Today Rock Thomas is living his life to the fullest. Offering customized keynote speeches for corporations, associations and non-profits, one-on-one coaching and motivational seminars, he is fulfilling his dream of facilitating others to succeed where they never thought possible. Even working as one of Tony Robbins Trainers, Rock has impacted the lives of thousands through his energetic teachings. He strives to be an inspiration for others through authentic living and a healthy lifestyle.
[4:47] How a mastermind group saved Rock more than $1 million
[8:52] The dangers of recruiting down and how a mastermind group can help you
[12:02] The SAVERS method and how it can positively impact you
SW 346 FBF - Workboard Making Managers More Efficient with Deidre PaknadMay 18, 2018 18:19
Today's Flash Back Friday comes from Episode 197, originally published in April 2015.
CEO and co-founder of Workboard Deidre Paknad joins Jason Hartman on Speaking of Wealth show. Today's episode has Deidre explains and talk about her Workboard app which automatically helps line managers managed their team priorities, goals, reports and the metrics of the company into a simple to-do list as well as how to be a more efficient and better manager with their teams.
1:20 – The Workboard came to be when Deidre wondered why there wasn't an app to help managers be better at leadership and managing
2:10 – What Workboard does is take a look at how to make managers better at leading their teams
4:32 – Workboard automatically puts together a manager workload, so managers will have more time
5:45 – Workboard helps make a very simple to-do list of defining what the goals and metrics are for the company
8:19 – Deidre explains what she think are the most important stages of the work load setup
12:32 – Workboard is bit like a project management tool, but it can do more than that
15:00 – Workboard can prompt the manager to acknowledge and celebrate a teams effect on work and teams can also acknowledging each other work
16:45 – Workboard is a free app that can help teams go faster and achieve great things with less effort
SW 345 FBF - Jock Talk, Five Communication Principles Exemplified by Legends of the Sports World with Beth LevineMay 11, 2018 25:12
Today's Flash Back Friday comes from Episode 217, originally published in October 2015.
Communications coach Beth Noymer Levine is an expert in helping Fortune 500 executives, professional and world-class athletes, and other high-profile individuals effectively think about, prepare for, and deliver their messages to important audiences. Beth is author of author of Jock Talk, Five Communication Principles Exemplified by Legends of the Sports World.
[3:51] The 5 core principles of effective communication
[10:41] What business leaders have to do to come out ahead
[13:26] How Donald Trump and Hilary Clinton's images have (or haven't) changed because of their authenticity
[16:16] How LeBron James gave one of the best insights into his career with effective communication
[20:56] How brevity can be applied in our everyday life and make us more effective
SW 344 FBF - DECIDE, The Ultimate Success Trigger with Jim PalmerMay 4, 2018 24:55
Today's Flash Back Friday comes from Episode 212, originally published in June 2015.
Jim Palmer is the founder of the Dream Biz Academy and Dream Business Coaching and Mastermind Program. He is a coach, speaker, and business-building expert. Jim recently wrote the book DECIDE:The Ultimate Success Trigger and talks to Jason on some of the key things you can learn in the book. On the episode, Jim talks on the importance of delegating your work, cleaning out your head trash, and pushing through criticism.
[2:20] Highly successful entrepreneurs make a decision and move forward with it.
[5:11] If you wait too long and stay in 'squishyville', you will miss the opportunity.
[7:55] How did Jim clear his headtrash?
[12:15] Everybody has headtrash.
[18:20] People will always criticize you. Brush it off and keep moving forward.
[20:55] When is it a good time to get help?
[22:45] Start small, hire a virtual assistant for ten hours a week.
Mentioned In This Episode:
SW 343 FBF - How to make Viral Videos with John PapolaApr 28, 2018 34:09
Today's Flash Back Friday comes from Episode 143, originally published in April 2014.
John Papola is the CEO of Emergent Order and Director of EconPop, which just launched a YouTube show. Papola joins the show to tell us more about it.
Papola directed the videos, "Fear the Boom & Bust" and the "Fight of the Century", which have been seen by millions on the Internet. He explains the genesis of these ideas and what went into their productions.
Papola is "konnected" to the Koch brothers, who fund his projects. Despite this, he believes the Left loves his work.
SOW 342 FBF - Affiliate Marketing Expertise with Trent SilverApr 20, 2018 26:48
Today's Flash Back Friday comes from Episode 88, originally published in August 2013.
Trent Silver is the Chief Marketing Officer of SilverVisibility, Founder of PhoneDaddy, and Founder of CashForPurses. He's nicknamed the "Robin Hood of Hollywood" because he helped Lindsay Lohan with her financial problems and Charlie Sheen with his drug addiction.
Silver is one of the rare folks who's gotten rich at an early age in performance and affiliate marketing. Silver explains what businesses he's built and the genesis for the "Cash for" items such as cell phones, gold, and purses. He also shares how his businesses help the environment.
Silver discusses the effectiveness of affiliate business models. A lot of the marketing publishers employ tactics that can be considered deceptive. Silver shares his thoughts on shaving leads
SW 341 - Turbocharge Your Focus, Productivity, & Success with Peter ShankmanApr 19, 2018 17:21
Jason Hartman talks with Peter Shankman, author of Faster Than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain, about how people with ADHD can use it to their advantage, what actions people need to take in order to be successful in their ventures, how to figure out what your audience wants, and when to ignore your audience.
[3:08] How is ADHD a benefit?
[5:35] It's important to set up your life in a way that doesn't allow you to get derailed, and the 4 undeniable ADHD life rules
[8:39] You can lead the life you want, you just have to be willing to make the trade offs
[12:47] Your audience will tell you what they want and where they are, if you're willing to listen
[14:42] The only time you want to ignore what your audience is saying they want is when you're a part of a big market disruptor
SW 340 FBF - "Love No Matter What" with Brenda GarrisonApr 14, 2018 24:20
Today's Flash Back Friday comes from Episode 120, originally published in November 2013.
Brenda Garrison is a Christian speaker and author of, "Love No Matter What: When Your Kids Make Decisions You Don’t Agree With."
Garrison joins the show to discuss how parents can guide their college freshman into good decision-making. She shares some tips for building life-long relationships with kids, including the dangers of the “My-Way-or-the-Highway" parental approach. Garrison believes parents can become a student of their child, which will ultimately help them after their child makes a poor life decision.
SW 339 - Shortcut Your Startup with Carter ReumApr 12, 2018 24:24
Jason Hartman talks with Carter Reum, co-author of Shortcut Your Startup and co-founder of M13, about the impact of rapidly changing technology has on entrepreneurs today, the important things to think about before starting your business, and the game changing technology that is blockchain. The two also examine what it means to make a safe investment today and how to avoid investing in the next Pets.com.
[1:38] The rapid pace of change in today's world
[5:20] Traffic is becoming cheap because you can find and target your audience better than ever
[8:31] You need to define what success for your business looks like before you start
[11:38] Defining a "safe investment" is getting harder and harder
[15:39] Blockchain today and the internet in the 90s have many similarities. There are companies that are doing things right and those that are just in it for a cash grab
[19:24] Speedboats vs sailboats
SW 338 FBF - "Starve the Doubts" with Jared EasleyApr 7, 2018 31:40
Today's Flash Back Friday comes from Episode 107, originally published in October 2013.
Jared Easley has a very motivational podcast concept, called "Starve the Doubts," which aims to help those who are elevating in the profession tune out those who wish to bring them back down to their level or suppress their success!
Jared Easley is a self-described “everyday guy” who is passionate about connecting with others, communicating, leveraging new media & cultivating a community of like-minded citizens. He is married to his amazing wife Rachel & they have a beautiful daughter named Lana, and they live in South Florida.
SW 337 - Trump: The Art of the Insult with Joel GilbertApr 5, 2018 21:20
Love him or hate him, you have to admit that Trump did what he needed to do to win the presidency. A political novice, Trump used his knowledge of marketing and branding to make a successful run at what many considered an impossible feat. Jason Hartman talks with Joel Gilbert, director of Trump: The Art of the Insult, about what tactics Trump used, why they resonated with people, and how ordinary Americans can also use the tactics in their business career.
[2:26] Can other people replicate Trump's presidential branding strategy?
[6:06] The importance of acknowledging a failure and moving on
[9:20] Trump inspired people to believe he was not going to be another guy who goes into office and stabs everyone in the back
[11:32] The art of the counter attack
[13:58] Would Trump's tactics work in the business world?
[18:19] How does Trump look to Joel now and what does he think about 2020
SW 336 FBF - "The 40 Hour Work Year" with Scott FritzMar 30, 2018 33:48
Today's Flash Back Friday comes from Episode 61, originally published in June of 2012.
Jason Hartman interviews author, Scott Fritz, who shares his story that became his book, The 40 Hour Work YEAR, about how he became a passive investor in his business instead of entrenched in working on and in his business.
Running and growing a business requires a lot of dedication, passion, and often an incredible chunk of one’s life. Many business owners find themselves working 80 or more hours per week, with little to no time to enjoy the benefits of their success. But with a change in mindset and armed with a few good tools, one can enjoy life again and still have a sound, successful business.
Scott explains how the right systems and key people create a smooth business structure. “When you get a group of people who are focused on the company’s success first and then focused on how they can be a part of making that happen, it is amazing. I call it my decision filter,” says Scott. He defines the decision filter as company first, owner second, and employees third, going further into detail about what each of those factors mean. He has found that putting all decisions through that filter makes it easier to make good decisions.
Scott Fritz is an Entrepreneur, Business Coach, Angel Investor and Author. In March of 2008 he founded Growth Connect – growthconnect.com. By leveraging and combining the services of business coaching, advisory board development and angel investment resources, Growth Connect specializes in the hyper growth entrepreneur and business owner. Mr. Fritz founded his previous company, Human Capital in 1997. Through persistent passion and focus, Scott grew his company into a nationwide player with 2007 annual revenues of $170 million dollars. This hyper growth landed Human Capital and its affiliate division on the INC. 500 list in 2003 and 2004 with growth rates in excess of 1,000 percent. Servicing 350 client companies and 5,000 employees in over 40 states, Human Capital was sold to a nationwide staffing firm in December of 2007. As an active Angel investor, Mr. Fritz has invested in multiple ventures over the past ten years.
Some areas of investment include: land development, environmental services, business services, technology and entertainment. His involvement with these companies ranges from passive investor and advisory board member to paid coach and consultant. Scott enjoys sharing his experiences in growing companies, coaching budding entrepreneurs, and developing strategic plans for each of his endeavors. One of his recent investments sold for $70 million dollars within three years of his initial funding, equaling well over a 300% return on investment. Mr. Fritz resides in Las Vegas, and is the Past President of the local Entrepreneur’s Organization (EO) Chapter. Scott has held various volunteer positions within EO over the past ten years including Global Chapter Development Committee Chair, Regional Director and Area Director. Mr. Fritz is also an EO Certified Strategy Summit and Accelerator Facilitator. This role enables him to coach the “leaders of leaders” and improve the focus and alignment of EO Chapter Boards and Accelerator programs throughout the United States and Canada. Since 2005 Scott has facilitated over one hundred individual strategic sessions and coaching programs.
SW 335 - The Scientific Method of Networking? with David BurkusMar 29, 2018 23:04
Jason Hartman talks with David Burkus, author of Friend of a Friend and Associate Professor of Leadership & Innovation at Oral Roberts University, about how to grow your network, develop key connections, the newest renaissance in business structure, new vacation policies, and more.
[2:33] Is there a scientific method to networking?
[5:46] The best thing to do if you're trying to reach a specific contact
[11:49] The experimenting in getting away from the org chart
[16:45] You need to trust your employees and not punish the 99% because 1% couldn't be trusted
[19:13] Are things like unlimited vacation only available to companies with large funding bases?
[21:01] The most surprising thing about creativity
SW 334 FBF - Online Content Marketing with Kristi HinesMar 24, 2018 25:05
Today's Flash Back Friday comes from Episode 106, originally published in October 2013.
Kristi Hines is a highly sought after writer, blogger, and social media commentator who's expertise in creating high quality content for business and corporate blogs has elevated the sales and status of many companies. Hines focuses on teaching businesses the right formula to educate their customers while increasing their sales. She's been featured on an impressive list of the top info marketing websites including Social Media Examiner, Search Engine Journal, Search Engine Watch, KISSmetrics, Unbounce, and CrazyEgg.
Kristi's home base for her personal and professional blog is called "Kikolani," which covers blog marketing and blogging tips for personal, professional, and business bloggers to succeed in search and social media marketing.
SW 333 FBF - Brian Carter on Facebook Profiling & EngagementMar 17, 2018 23:41
Today's Flash Back Friday comes from Episode 163, originally published in August 2014.
Brian Carter is the Founder of the Brian Carter Group. He joins the show to discuss how Facebook can revolutionize an organization if they use it effectively.
Brian Carter is respected as one of the elite internet marketing experts in the world. His hands-on business experience, cutting edge insights, background in improv and stand up comedy culminate in a speaker and trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics.
Brian is co-author of the bestselling book Facebook Marketing, and author of the forthcoming book, The Like Economy. He also has authored an ebook called How To Get More Fans On Facebook.
Brian has 12 years experience with Google, Twitter and Facebook marketing, both as a consultant and marketing agency director. He has trained and managed Gen X and Gen Y employees, in addition to the more than 5,000 students of his FanReach Facebook marketing online course.
Brian develops strategies and builds search visibility and social marketing fanbases for companies of all sizes, including well known entities such as Universal Studios, The U.S. Army, Hardee's and Carl's Jr. He is quoted in the book Twitter Marketing For Dummies and has been quoted and profiled by Information Week, U.S. News & World Report, The Wall Street Journal, and Entrepreneur Magazine.
Brian writes for two of the most popular marketing blogs, Search Engine Journal and AllFacebook with a combined readership of over 400,000. He has more than 30,000 Twitter followers and an overall reach of more than 50,000 fans through Facebook, LinkedIn, and his other social marketing channels.
A speaker and trainer for top marketing conferences such as SEOmoz, SMX, Pubcon, The AllFacebook Expo, Socialize, The South Carolina Society of Association Executives and The American Marketing Association to name a few. Brian is a seasoned expert and most entertaining presenter in Internet marketing.
SW 332 FBF - Self-Publishing Success with Matthew MatherMar 9, 2018 22:39
Today's Flash Back Friday comes from Episode 134, originally published in February 2014.
Matthew Mather is the best-selling author of "CyberStorm" and a leading member of the world’s cybersecurity community. He joins the show to discuss a "Third Path" to publishing that winds between the traditional publishing and self-publishing models.
Mather was rejected by more than 100 agents and publishers. He never believed that self-publishing would make you so much money, but he's now sold nearly 200,000 books in the past 18 months and sold the film rights of his latest novel, "CyberStorm," to 20th Century Fox Walk. Mather explains the process he used to make a lot of money and market his books.
Matthew is the best-selling author of CyberStorm and the six-part hit series Atopia Chronicles. He is also a leading member of the world's cybersecurity community who started out his career working at the McGill Center for Intelligent Machines. He went on to found one of the first tactile interface companies, which became the world leader in its field, as well as creating a major award-winning brain training video game. In between he's worked in a variety of start-ups,everything from computational nanotechnology to electronic health records, weather prediction systems to genomics, and even social intelligence research. His writing credits include #1 best-selling Atopia Chronicles and CyberStorm novels. He spends his time between Charlotte, NC, and Montreal, QC, hanging out with his bright and beautiful girlfriend Julie and their three dogs and a cat.
SW 331 FBF - Loyalty Programs for Small Businesses with Tom CaporasoMar 2, 2018 13:28
Today's Flash Back Friday comes from Episode 187, originally published in February 2015.
On today's Speaking of Wealth show, Jason Hartman brings the CEO of Clarus Marketing on to the show, Tom Caporaso. Tom also works closely with FreeShipping.com and talks to Jason about the importance of loyalty programs, what his company offers, and more in this quick 13 minute episode.
1:20 – How can small businesses and entrepreneurs benefit from loyalty programs?
4:05 – What kind of loyalty programs are out there?
7:00 – Tom talks about FreeShipping.com
8:03 – If the price of the item you purchased drops within 90 days, FreeShipping.com will cover you for that.
9:45 – Costumers have a lot more options now, so giving them great value, product, and customer service is key.
11:50 – The US market loves the convenience of monthly subscription deliveries of daily goods.
Mentioned In This Episode:
SW 330 FBF - Dr. Denis Waitley on The Psychology of Winning & The Seeds of GreatnessFeb 24, 2018 47:11
Today's Flash Back Friday comes from Episode 30 originally published in December 2010.
Jason interviews his early mentor Dr. Denis Waitley on "The Psychology of Winning." At age 17, Jason discovered Waitley and it was a life altering event leading to his early and sustained success. Waitley is one of America's most respected authors, keynote lecturers and productivity consultants on high performance human achievement.
He has inspired, informed, challenged, and entertained audiences for over 25 years from the board rooms of multi-national corporations to the locker rooms of world-class athletes and in the meeting rooms of thousands of conventioneers throughout the world. Recently, he was voted business speaker of the year by the Sales and Marketing Executives' Association and by Toastmasters' International and inducted into the International Speakers' Hall of Fame.
With over 10 million audio programs sold in 14 languages, Denis Waitley is one of the most listened-to voices on personal and career success. He is the author of 15 non-fiction books, including several international best sellers, "Seeds of Greatness," "Being the Best," "The Winner's Edge," "The Joy of Working," and "Empires of the Mind." His audio album, "The Psychology of Winning," is the all-time best selling program on self-mastery.
SW 329 - Brad Feld - Be Smarter Than Your Lawyer and Venture Capitalist & Startup Communities, Building an Entrepreneurial Ecosystem in Your City at Foundry Group Venture DealsFeb 23, 2018 19:44
Jason Hartman talks with Brad Feld, Managing Director at Foundry Group and author of Venture Deals: Be Smarter Than Your Lawyer & Venture Capitalist, about startup communities around the nation and what causes them to flourish and how long they can take to really get going. The two also look at how an entrepreneur with an idea can go about turning their vision into a reality, and a key habit Brad thinks most (if not all) entrepreneurs should have.
[1:35] What other parts of the country are similar to Silicon Valley, and how you can launch a startup in your city
[5:02] Is the startup community, mentality, and atmosphere just for the young?
[8:36] How can you go about creating that startup environment in your community?
[14:03] What should a person with an idea do to have their idea grow
[16:13] Why entrepreneurs should write
SW 328 FBF - How to Book and Be a Better Guest with Jessica RhodesFeb 17, 2018 30:43
Today's Flash Back Friday comes from Episode 191, originally published in March 2015.
Jason Hartman invites Jessica Rhodes on to the show to talk about how to book better guests and how to be a better guest as well. Jessica is the founder of Interview Connections and has booked some big names in the industry. She talks about how persistence and follow up are key to booking bigger names, how to properly pitch yourself to a podcaster, her latest project with Corey Coates titled The Podcast Producers, and much, much more on today's show.
1:20 – Jessica has added a lot of value to Jason's show with the types of guest she's brought on.
5:30 – There are quite a few podcasters who want fresh people on their show who haven't done the podcasting circuit yet.
14:50 – At the end of the day, you want to be both a podcast host and also a guest.
22:20 – Be specific as possible on what you can bring to the table when you're pitching to a host.
27:10 – There are so many different types of entrepreneurs that you can cater to, so don't worry about excluding people.
28:40 – Jessica is doing a 10 episode series with Corey Coates from Podfly Productions about podcasting. It launches on April 6th.
29:30 – Final thoughts? Do not be afraid to start. There's never a perfect time, so just do it now.
Mentioned In This Episode:
SW 326 FBF - Motivational Press with Justin SachsFeb 10, 2018 19:29
Today's Flash Back Friday comes from Episode 131, originally published in January 2014.
Justin Sachs is the Publisher of Motivational Press and Chairman of the Board of Justin Sachs Companies, a group of companies that provide high-level services to business owners, entrepreneurs, and corporations world-wide.
Justin joins the show to tell us about Motivational Press and its successes in 2013.
Find out more about Justin Sachs at www.justinsachscompanies.com
Visit Motivational Press at www.motivationalpress.com
Justin's work has been acknowledged by Presidents, Congressmen, World-Renowned Business Leaders, Non-Profit Executives, Authors, and Entrepreneurs alike for his ability to achieve extraordinary results.
Having advised and trained hundreds of thousands of people internationally, Justin is a highly regarded business expert on effectiveness, peak-performance, and marketing tactics. Justin has produced three movies including his best-selling Achieve Your Ultimate Success. He has written 6 books, including 5 international best sellers, on topics ranging from leadership to business growth. He has been featured in hundreds of media outlets throughout the world including MSNBC, CNBC, Fox News, and Yahoo Finance. Justin has been featured alongside world-renowned business experts including Brian Tracy, John Assaraf, Mark Victor Hansen, Loral Langemeier and many others.
Justin's philanthropic endeavors have won him many awards and accolades including the Prudential Spirit of Community Award, and Distinguished Recognition from the California Department of Education. Justin started a non-profit organization when he was 16 to inspire youth to engage in community service. More recently, he has been honored to partner with organizations like Kiva, Hugh O'Brian Youth Leadership Foundation, and The Illumination Foundation.
Justin's books and DVDs have been read by hundreds of thousands worldwide.
SW 325 - Successful Meetings, Events, & Conferences with Tim Hentschel CEO of HotelPlanner & Meetings.comFeb 8, 2018 23:48
Jason Hartman talks with Tim Hentschel, CEO of HotelPlanner.com & Meetings.com, about the ins and outs of throwing an event, from what city you pick to booking rooms, and more.
The two look at what's happened to US tourism since the administration change, the disruption that sites like AirBnB have created for large events, advice for someone starting their own conference, and the rising use of artificial intelligence.
[2:02] What's happened to the travel & tourism since the administration change?
[5:25] The effect of AirBnB on the hotel industry during last year's London marathon
[9:30] The event planning industry has GOT to be simplified
[12:38] A piece of advice to speakers looking to do their own conference
[14:54] The difference between Meetings.com and HotelPlanner.com
[19:17] How Tim's companies are using AI
SW 324 FBF - Launch It with Trace CohenFeb 3, 2018 23:00
Today's Flash Back Friday episode comes from Episode 127, originally published in December 2013.
Trace Cohen is the founder of Launch.it. He joins the show to tell us how Launch.It works.
Launch.it is essentially a self-publishing platform. Anyone can publish news on the site. Trace explains how he envisions Launch.it changing PR.
Trace also discusses entrepreneurship in general and how he got started with Brand Yourself under his father's mentorship.
SW 323 FBF - Changes in Online Content Marketing with Michael WeissmanJan 27, 2018 32:55
Today's Flash Back Friday comes from Episode 122, originally published in November 2013.
Michael Weissman is the Chairman, CEO and co-founder of SYNQY Corporation (pronounce Sync-ee). Weissman sees big changes that marketers need to consider in online content marketing, so he comes on the show to discuss how a marketer can rise above all the noise in online content marketing.
Weissman explains how marketers can find enough content and gives the “right” goals all marketers should consider for digital and content marketing. He shares some tips on how marketers can better utilize technology to improve their content marketing.
SW 322 FBF - Marketing Ideas to Jump Start Your Business with Jay BaerJan 20, 2018 30:00
Today's Flash Back Friday comes from Episode 123, from November 2013.
Jason talks with author and marketer Jay Baer. Jay is an acclaimed keynote speaker, technology marketer, and social media consultant. Jay's newst book, Youtility, talks about key marketing ideas, and unique ideas to jump start your business.
SW 321 FBF - "Promote Yourself: The New Rules for Career Success" with Dan SchawbelJan 6, 2018 19:38
Today's Flash Back Friday comes from Episode 102, from October 2013.
Dan Schawbel is Managing Partner of Millennial Branding and author of, "Promote Yourself: The New Rules For Career Success." He's also the Founder of the Personal Branding Blog. He authored the #1 international bestselling book, "Me 2.0: 4 Steps to Building Your Future."
Schawbel explains what future leaders need to know for career success and how social media is changing the game. He answers whether millennials are expensive to hire and retain.
Schawbel also tells us more about Millennial Branding and his Personal Branding Blog, and how he's made them so popular.
SW 320 - TIME's 100 Most Influential Person Rob Bell on the Bible's Views of EntrepreneurshipJan 4, 2018 26:52
In this 10th episode, Jason Hartman goes off topic and talks with Rob Bell, one of TIME's 100 Most Influential People in 2011 and author of Love Wins, about the bible's views on entrepreneurship, what we should be doing with the wealth we accumulate, and what we can learn from King Solomon's story.
The two also discuss how good things can become victims of their own success and lead to people simply doing the same things as before to sustain the system rather than trying to improve life like it was initially.
[2:26] You can truly love something that completely exhausts you
[3:17] What the bible tells us about entrepreneurship
[9:04] Business relationships between seller and customer should be win-win
[11:27] The question Hebrew scholars ask about Solomon's story
[14:59] Institutions naturally bend toward self-preservation
[19:20] The gap between the haves and the have-not is creating new levels of frustration and anger
The bible is a very sharp critique of wealth and power when it is not used to help those who need it most
For those of us in the developed world...everything we do to help empower those that need it...does make the world more safe
SW - Ron Paul to Headline the Meet the Masters Event with Jason HartmanJan 2, 2018 05:18
2018's Meet the Masters event was already packed with great speakers like Jason Hartman, Garrett Sutton, Brian Smith, Danielle DiMartino-Booth, John Burns, and more. Today, Jason Hartman is proud to announce that former Congressman (and America's foremost advocate for libery) Ron Paul will be joining the fold to headline the event.
Ron Paul was most recently a Republican candidate for President in 2008 and 2012, and served in the US House of Representatives for Texas for more than 25 years in all. He is a critic of policies like the USA Patriot Act and has criticized the federal governments fiscal policies a multitude of times. He's also outspoken against Federal Reserve, and the US tax code.
SW 319 FBF - Surprising Lessons from the Greatest Self-Made Business Icons with Lewis SchiffDec 30, 2017 35:45
Today's Flash Back Friday comes from Episode 98, from October 2013.
Lewis Schiff is the Executive Director of the Inc. Business Owners Council and author of, "Business Brilliant: Surprising Lessons from the Greatest Self-Made Business Icons."
Yahoo CEO Marissa Meyer recently laid down the jackhammer: all her employees must now report to the office... no more working at home. Schiff discusses this debatable cultural phenomena. He also breaks down entrepreneurship and how important ideas are to entrepreneurial success. Apparently, doing what you "love" will not necessarily give you the best return.
Lewis Schiff is the chairman and executive director of Inc. Business Owners Council. His new book, Business Brilliant: Surprising Lessons from the Greatest Self-Made Business Icons, was released in March, 2013. His new book, as well as his previous books, The Influence of Affluence and The Armchair Millionaire are based on research on best practices of high net worth and high-performing households.
SW 318 FBF – A Creative Crash Course with Tina SeeligDec 23, 2017 25:39
Today's Flash Back Friday takes us to Episode 67 from July 2012.
Join Jason Hartman for an insightful conversation on creativity with author and Executive Director for Stanford Technology Ventures Program, Tina Seelig. Tina points out that many people incorrectly believe they lack creativity and that it cannot be learned. She views this as a huge problem in that it is a matter of attitude. “If you think about it, every single sentence that you utter is a creative act,” Tina explained. “From the moment you’re born, you’re creating your life.” Creativity is not exclusive to artists or musicians.
Problem-solving at all levels requires creativity, whether it’s fixing a meal or designing machinery or coming up with an efficient technique. It is incredibly important to every aspect of life. Tina gives examples of how to encourage and expand creativity, as well as examples of how it is often stifled. Some of the tools for bringing out creativity are reframing, connecting and combining ideas, and challenging assumptions. Tina explains our “innovation engine,” a tool we all possess. There are three things people need to possess as an individual and three things that are critical in the outside world. As an individual, we need basic knowledge, imagination and motivation. We are affected by our environment by resources, habitat and culture.
Dr. Tina Seelig is the Executive Director for the Stanford Technology Ventures Program (STVP), the entrepreneurship center at Stanford University's School of Engineering. STVP is dedicated to accelerating high-technology entrepreneurship education and creating scholarly research on technology-based firms. STVP provides students from all majors with the entrepreneurial skills needed to use innovations to solve major world problems. She teaches courses on creativity, innovation, and entrepreneurship in the department of Management Science and Engineering, and within the Hasso Plattner Institute of Design at Stanford. Dr. Seelig is also the Director of the National Center for Engineering Pathways to Innovation (Epicenter), which is dedicated infusing entrepreneurship and innovation skills into undergraduate engineering in the United States. Funded by the National Science Foundation and directed by STVP, the Epicenter is an education, research and outreach hub for the creation and sharing of entrepreneurship and innovation resources among U.S. engineering schools.
Dr. Seelig has also written 16 popular science books and educational games. Her books include The Epicurean Laboratory and Incredible Edible Science, published by Scientific American; and a series of twelve games called Games for Your Brain, published by Chronicle Books. Her newest books, published by HarperCollins are What I Wish I Knew When I Was 20: A Crash Course on Making Your Place in the World (2009), and inGenius: Unleashing Creative Potential, which will be released in April 2012.
She has a Ph.D. in Neuroscience from Stanford and is the Executive Director of the Stanford Technology Ventures Program, which is the entrepreneurship center at Stanford University School of Engineering. Seelig also teaches a course in the Department of Management Science & Engineering on Creativity and Innovation. In 2009, Seelig was awarded the highly prestigious Gordon Prize for her innovative work in technology, engineering, and education.
SW 317 - FBF - E-Book Publishing with author Susan WingateDec 16, 2017 25:04
Today's Flash Back Friday comes from Episode 113, from November 2013.
Susan Wingate is the winner of five literary awards and is a #1 Amazon Best Selling Author. She is an expert in e-book self-publishing. Her work has ranged from young adult romance to dark mystery. Susan has won various other literary awards for her short stories and poetry.
In this interview, Wingate explains how writers can create an award-winning and popular blog.
SW 316 - FBF - "No Fear Speaking" with Joe YazbeckDec 9, 2017 37:02
Today's Flash Back Friday comes from Episode 144, from May 2014.
Joe Yazbeck is Founder, President and Senior Coach at Prestige Leader Advisors and author of, "No Fear Speaking." He joins the show to discuss his tips for speakers to develop their confidence and skills.
Yazbeck also talks about sales presentations, webinar training, and on-camera coaching for radio or TV. He explains how people with accents can improve their speaking abilities.
Spanning more than 30 years, Joe Yazbeck has successfully helped thousands of people providing professional speaker, executive leadership training and live performance coaching.
Joe, as Founder, President and Senior Coach of Prestige Leadership Advisors, continues to serve leaders and professionals in business, technology, law, public service and entertainment/media industries with effective leadership, performance and presentation methodology with programs he has developed throughout his remarkable career.
As a master speaker himself, Joe has delivered over 3700 presentations, workshops, lectures, seminars and key-note addresses worldwide.
Influenced by Joe’s own achievements in the performing arts as talent developer/coach and performer , his creative and charismatic coaching approach serves his many clients to succeed in this very high-profile, media influenced business world.
Speaker Announcement: Ken McElroy, Rich Dad Advisor Robert KiyosakiDec 7, 2017 03:38
Jason Hartman is proud to announce the latest addition to the 2018 Meet the Masters of Income Property event, Ken McElroy.
Ken is a Rich Dad advisor and entrepreneur who is an expert in investment analysis, property management, and property development. He's responsible for over $700 million investment dollars in real estate.
Ken is the author of the best-selling books The ABC’s of Real Estate Investing, The Advanced Guide to Real Estate Investing, The ABC’s of Property Management, and most recently his book on entrepreneurship: The Sleeping Giant.
SW 315 - FBF - 77 Ways to Boost Sales, Maximize Profits & Crush Your Competition with David NewmanDec 2, 2017 27:15
Today's Flash Back Friday comes from Episode 73, from March 2013.
Marketing techniques have evolved exponentially with the introduction of the internet and social media apps, and to stand out from the competition, it requires strong thought leadership. Jason Hartman is joined by marketing expert, David Newman, to talk about the four level s of marketing. David explains what 80% of business owners miss that causes marketing overwhelm and sales burnout, whether more is better than less marketing, and how to laser-focus marketing to get better results.
He shares examples of successful marketing efforts of a wide range of businesses. David emphasizes doing what you know and following the Three E Rule: Easy, Effortless and Enjoyable. Additionally, three important factors for a successful thought leader are credibility, trust and relevance.
David Newman is a marketing expert who works with corporations, entrepreneurs and groups who want to use speaking and thought leadership strategies to sell more products and services. David is also the author of the upcoming book, Do It! Marketing: 77 Ways to Boost Sales, Maximize Profits and Crush Your Competition. There are a ton of free resources on David's website, www.doitmarketing.com, and that's also where you can go to download his free 96-page strategic marketing ebook.
SW 314 - FBF – Perfecting Information Marketing Techniques with the King of Information Marketing, Fred GleeckNov 25, 2017 35:23
Today's Flash Back Friday comes from Episode 64, from December 2012.
Known as the king of information marketing, Fred Gleeck joins Jason Hartman for a great interview, talking about his experiences in information marketing from over the last 24+ years. Fred weaves together the progression and changes in info marketing, stressing that trust is the one thing that has never changed. Fred teaches on a range of topics, i.e. writing an ebook, creating and marketing audio information and video information, and finding a niche and audience. He explains the benefit of developing products in all forms to fit all of the different learning types of your customers, which includes CDs, DVDs, ebooks, physical books or workbooks, etc. He then goes on to talk about revenue maximization. He advises keeping books between 2000 – 65,000 words, and encourages price testing.
In addition to working on his own info products, Fred helps others to sell their information products as well. Fred has been perfecting his information marketing techniques over the last 24+ years he has been doing it. If you want to learn how to sell information products on the internet, he is the right person to consult with. The information marketing business is changing. Fred knows and understands the information marketing secrets that few others use or know. He uses them himself in his own business and then passes that knowledge along to others in his seminars and workshops on creating information products.
Selling information products for himself and for his coaching clients is his ONLY business. He is the author of over 15 books and helps others who sell info products to create their own books, ebooks, audio and video programs. He splits his time between Las Vegas, Los Angeles and New York City. Fred’s most recent book is entitled Sell Your Brain Power, in which he passes along his years of knowledge.
SW 313 - Finding Your Vivid Vision with Cameron HeroldNov 23, 2017 22:17
It's imperative that every business knows exactly what the mission is, and that every employee in the business knows where the company is headed. It's the only true way to get, and stay, ahead of the competition.
Cameron Herold, author of Double Double: How to Double Your Revenue and Profit in 3 Years or Less, and Meetings Suck, talks with Jason Hartman about how his Vivid Vision can clarify your purpose and help you get on the right path.
[2:15] How writing your Vivid Vision can author your future
[5:39] Reverse engineering your Vivid Vision
[8:26] Finding the "sweet spot" in length for your Vivid Vision, and how to properly use it
[11:43] What should you do with your Vivid Vision? How much does David share his?
[16:32] How to run meetings properly
[19:41] How long should you book your meetings?
SW 312 - FBF - The Online Marketing Manual with Ric DragonNov 18, 2017 29:27
Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. As an artist, Ric has been shown in countless group and solo shows.
He is a regular guest columnist for Marketing Land, and Social Media Monthly, and a speaker at many marketing and business conferences.
SW 311 - Ego Free Leadership with Shayne HughesNov 16, 2017 22:05
Nice guys finish last, right? Or maybe our long held maxims don't hold up under scrutiny. Jason Hartman talks with Shayne Hughes, President at Learning As Leadership and author of Ego Free Leadership, about whether ego is good or bad, how we can identify our negative tendencies, ways we can counter our natural instincts, and how we're not alone in our feelings of inadequacies.
[1:18] Is ego always bad?
[4:40] Our desire to prove ourselves hijacks our purpose
[8:53] Some of our ego baggage comes from things that happened when we were young, and can come off as personality but aren't truly that
[12:51] Work places with turf wars aren't committed to their endeavor, and can tear apart a company
[16:12] When your ego is ratcheted up in intensity you can feel an impulse of tension. They key is to not beat ourselves up
[19:16] We all feel alone with our stress and insecurities, but every other person has something similar going on.
"People, deep down, are yearning for a sense of safety, authenticity, belonging, and a larger purpose"
SW 310 - FBF - Chicken Soup for the Successful Soul with Jack CanfieldNov 11, 2017 31:43
Today's 10th Episode Flash Back Friday comes from Episode 100, from February 2012.
On this episode, Jason Hartman is joined by Jack Canfield, America’s #1 Success Coach, to talk about Jack’s journey to success as founder and CEO of Chicken Soup for the Soul Enterprises, founder and chairman of The Canfield Training Group, and his latest project, Bestseller Blueprint Training Program. As the beloved originator of the Chicken Soup for the Soul® series, Jack Canfield fostered the emergence of inspirational anthologies as a genre - and watched it grow to a billion dollar market. As the driving force behind the development and delivery of more than 123 million books sold through the Chicken Soup for the Soul® franchise (and over 500 million copies in print worldwide), Jack Canfield is uniquely qualified to talk about success. His proven formula for success reached global acclaim with his most recent National Bestseller, The Success Principles™: How to Get from Where You Are to Where You Want to Be. For his fascinating story, listen at: www.SpeakingofWealth.com.
Jack is a multiple New York Times bestselling author, including titles such as The Power of Focus, The Aladdin Factor, Dare to Win, You’ve Got to Read This Book! and The Key to Living the Law of Attraction. He is the Founder and Chairman of The Canfield Training Group in Santa Barbara, California, which trains entrepreneurs, educators, corporate leaders and motivated individuals how to accelerate the achievement of their personal and professional goals. Jack is also the founder of The Foundation for Self-Esteem in Westlake Village, California, which provides self-esteem resources and trainings to social workers, welfare recipients and human resource professionals. Jack wrote and produced the Goals Program, a video training program for California welfare recipients. To date, the program has been responsible for helping 450,000 people get off welfare.
Jack is a featured teacher in the movie “The Secret”, “The Opus”, “The Cure”, "The Tapping Solution”, and “Yes IS the Destination...No is How You Get There.” He has recently been filmed for inclusion in two more films entitled “Discover the Gift” and “Awakening.”
Jack has also been a featured guest on more than 1,000 radio and television programs in nearly every major market worldwide - many of them on a repeat basis. A sample of these shows include Oprah, Montel, Larry King Live, 20/20, Inside Edition, The Today Show, Fox and Friends, The CBS Evening News, The NBC Nightly News, Eye to Eye, CNN's Talk Back Live!, PBS, QVC and many others.
SW 309 - How to Build Extraordinary Relationships by Changing the Way We Live with Jason TreuNov 9, 2017 24:15
Jason Hartman talks with Jason Treu, author of Social Wealth: How to Build Extraordinary Relationships by Transforming the Way We Live, Love, Lead and Network. The two discuss ways that you can improve your social worth, expanding your network by focusing on others rather than on your own self.
The two look into the potential power of mastermind groups or just informal get togethers, as wel as why you should never let your network become stagnant.
[1:29] The basic concept of social wealth
[4:38] The one downside to paying to be in the right room with experts
[8:01] Deep self awareness is crucial to building relationships with other people
[10:22] The building blocks of building relationships are repoire, likeability, and trust
[13:47] The easiest way to build likeability
[16:59] Your network should always be growing because over time some relationships will become less helpful
[20:46] A very informal get together can generate huge returns to your social wealth
"When you start looking around the room or start thinking about other things, people notice that, so they can tell you don't care"
"The quickest way to build trust with someone is to show you care"
"If you lead with giving you put yourself in rarified air"
SW 308 - FBF - Content Creations from Content Divas with Shelby LarsonNov 4, 2017 29:50
Today's Flash Back Friday comes from Episode 137, published in March 2014.
Shelby Larson started Content Divas back in 2007, initially to offer stay-home moms a way to make legitimate income from home. Over the past three years, she has successfully expanded her business from a small team of content providers to a staff of over 300 members world-wide, providing the highest quality outsourcing and generation organic traffic services on 50% of internet content.
SW 307 - The Millionaire Fastlane with MJ DeMarcoNov 3, 2017 28:32
Most people in today's world are selling their time for money and going through the grind of life assuming that is the way it is. But it doesn't have to be.
Jason Hartman talks with MJ DeMarco, author of The Millionaire Fastlane: Crack the Code to Wealth and Live Rich, about the hyperrealities that are abundant in our world, and what we can do to overcome them and live the life we truly desire.
[1:51] MJ's world view and how they impact his philosophies
[5:52] We need to open our eyes to hyper-realities and how they're impacting us
[9:41] Nearly all the people who've gotten rich through the stock market are activist insiders. If you want to get rich you have to go about it differently
[14:29] It all boils down to the concept over leverage, with your money, time, people, or anything else
[17:48] MJ's thoughts on the entitlement economy and how we're becoming economic slaves
[22:08] Winning inspires passion, so do the hard work to create the passion (and money will follow)
[25:34] Creating an environment where you're living your life on your terms
"Passion does not lead, it follow"
SW 306 - FBF - "Oh So Pinteresting" with Cynthia SanchezOct 27, 2017 22:56
Today's Flash Back Friday comes from Episode 103, from October 2013.
Cynthia Sanchez launched Oh So Pinteresting in February 2012 and after a few months she was approached by a company and asked if she would not only help them with Pinterest but also manage their social media accounts. In September 2012, Cynthia left her job as full time radiation oncology nurse to focus on growing Oh So Pinteresting and her new social media business.
Just like the medical world, social media is ever evolving and changing. It requires continuous study to stay up to date on the latest methods and products. Since launching the blog, Cynthia spends time taking courses and attending several conferences a year focused on social media.
In growing and marketing her own business, she has had to learn multiple social media platforms and how to create content for them. Cynthia writes the content for the blog, produces her own podcast, records videos and creates graphics.
Cynthia uses her experience as a nurse to help her empathize with clients. She continues this approach in her business and encourages clients to take the same approach in their social media marketing.
For fun, aside from exploring the usefulness of Pinterest, Cynthia enjoy traveling with her family, which consists of two sets of twins, crafting, and learning photography.
SW 305 - FBF - Give Presentations Like the Pros with Speaking Results' Jean HamiltonOct 21, 2017 29:19
This week's Flash Back Friday takes us to episode 41, originally airing on September 27, 2011.
Join Jason Hartman and Jean Hamilton, founder of Speaking Results, and find out how to develop and hone your speaking, presenting, and storytelling skillsets. It's crucial that when you're in front of your audience you're at home.
Jean offers a variety of NLP tips to combat common public speaking fears, as well as to help you gain confidence in your own abilities.
Prior to starting Speaking Results in 1998, Jean spent 15 years in the arts, doing modern dance, mime, and theater with several professional companies. She had the opportunity to tour the US and the Pacific Rim. After she started studying Neuro-Linguistic Programming (NLP) she used the tools she learned to help others become the presenter they want to become.
SW 304 - How to Get Celebrity Clients with Kofi NarteyOct 19, 2017 16:50
Clients in the sports and entertainment world have the same issues as those in the regular world, but they also have a few extra needs and difficulties. Because of this, you have to go about acquiring their business a little different than normal. Kofi Nartey, National Director of the Compass Sports & Entertainment Division and author of Sellebrity: How to Build a Successful Sports & Entertainment Based Business, talks with Jason Hartman about ways you can break into the industry.
Kofi has some marketing tips that can keep you from spending a ton of money to meet celebrities, as well as some good advice on how to act when you get your meeting.
[1:53] What's different about sports and celebrity clientele needs?
[5:59] How do you convey your ideas to celebrities before you start working with them to convince them you understand their needs?
[9:56] Some ways to test the marketing waters of working with the elite without bankrupting yourself
[12:00] How to stand out when you get a chance to meet with potential celebrity clients
"You cannot be awestruck. Part of servicing sports & entertainment clientele is that you have to be a safe haven for them"
SW 303 - FBF - The Art of Public Speaking with Bronwyn Saglimbeni, Corporate Communications ExpertOct 14, 2017 36:24
Today's Flash Back Friday comes from Episode 36, from April 2011.
Jason Hartman interviews Bronwyn Saglimbeni, founder of Bronwyn Communications, on the art of public speaking and how to push yourself beyond the basics so that your presentation captivates your audience from start to finish.
For nearly 15 years, Bronwyn has worked with clients to improve their public speaking and media relations skills, challenging them to bring out more of themselves in their communications. Bronwyn is known for her playful, irreverent approach to coaching, combined with her knack for delivering “tough love” in a way that allows executives to achieve true breakthroughs.
Bronwyn encourages clients to be authentic, engaging and approachable, which has resulted in successful interviews for clients in publications such as the New York Times, the Wall Street Journal, Businessweek, and speaking engagements at top industry events including Ad:Tech, AAAAs, AdAge Digital, CreativityandTech, Web 2.0 Expo and others. Bronwyn has also worked with clients preparing for television appearances including American Idol, The Oprah Show, and Home Shopping Network.
SW 302 - The 4 Areas We Can All Improve In with Mark SanbornOct 11, 2017 25:11
No matter how your life has been going, there's always room for improvement. Jason Hartman talks with Mark Sanborn, author of the new book The Potential Principle: A Proven System for Closing the Gap Between How Good You Are and How Good You Could Be, about how to traverse The Potential Matrix and create a better self.
Mark offers some tips on activities you can do to better yourself, as well as some talk about The Fred Factor, and why it became (and remains) such a success.
[1:25] What is The Potential Principle?
[4:21] The Potential Matrix can tell us the 4 areas we can get better
[6:34] The first step fo the Potential Matrix is to disrupt yourself before someone or something else does
[10:02] Engage others: think who before you think how
[12:24] Some tips on how to properly select a book to read
[15:26] The importance of The 5 Friends
[17:31] Why was The Fred Factor a success?
[21:00] There are Fred's all over the place, we just sometimes don't notice them, and what we can learn from them
"If you don't disrupt yourself, somebody or something else will"
SW 301 - FBF - The Step-by-Step Guide to Marketing Your Book with Tim GrahlOct 7, 2017 32:46
Today's Flash Back Friday comes from Episode 117, from November 2013.
Tim Grahl is the Chief Thinker of the Out:think Group and author of, Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book. He joins the show to discuss how any book can sell at least 1,000 copies on Amazon.
SW 300 - Return of the Peaceful Warrior with Dan MillmanOct 5, 2017 26:44
For this 10th Episode, Jason Hartman talks with author Dan Millman about his new book The Hidden School and his best-seller The Peaceful Warrior.
The two discuss Dan's spiritual search, the difference in Eastern and Western cultures, the difference between selfish and Selfish, and other philosophical questions.
[2:42] How Dan's new book fits in with his original book The Peaceful Warrior
[6:46] The importance of travel
[11:35] The power of media
[15:50] It's important to think of the more existential questions in life
[21:18] How understanding and understanding that we're all connected helps us
SW 299 - FBF - Protecting Your WordPress Website with WP Curve's Dan NorrisSep 30, 2017 34:21
Today's Flash Back Friday comes from Episode 121, from November 2013.
In this episode, Jason talks with Dan Norris, owner of WP Curve, about tips on protecting your WordPress site, as well as some common mistakes content providers make. WP Curve provides technical support for Wordpress users and owners.
[2:01] The business model of WP Curve
[6:32] Why websites break, when it seems like they should just work forever after they're created
[10:43] Some good products (and themes) that people should be using with WordPress
[14:04] What kind of features are smart (and not so smart) to add to your WordPress site
[16:55] How big a threat is hacking and viruses?
[21:13] Does Google have too much power?
[28:17] Typical mistakes that people with blogs make
SW 298 - FBF - Contact Management and Customer Relationship Software with Mike MuhneySep 23, 2017 18:30
Today's Flash Back Friday comes from Episode 111, from November 2013.
Mike Muhney is the CEO & Co-Founder VIPorbit Software Int'l, Inc and co-founder & co-inventor of ACT!. VIPorbit improves marketing to customers and leads through iPhone contacts. Muhney is dubbed as the father of CRM.
Muhney explains NRM and why he thinks it is the future of info marketing. He also discusses why social media can be bad for a company's brand.
SW 297 - FBF - The Future of Business with Brian SolisSep 15, 2017 28:25
This Flash Back Friday comes from Episode 82, from July 2013.
Brian Solis is the Principal at Altimeter Group and author of, "What's the Future of Business: Changing the Way Businesses Create Experiences." He is viewed as a stellar keynote speaker.
In this interview, Solis explains a new generation of consumerism and how he is reaching Generation Connected, or Gen C. He is working on ways to improve business performance engagement and relationships for a new generation of consumerism. Solis also breaks down how digital culture is changing the landscape of business, consumerism, and the workplace. Recently, Solis faked Tweets from notable celebrities in support of his book. He explains his thought-process.
SW 296 - FBF - The Authority Mindset and SEO for Podcasters with Brian HornSep 8, 2017 37:56
Today's Flash Back Friday takes us to Episode 171 from October 2014.
Jason Hartman welcomes Brian Horn of The Authority Alchemy podcast to the show. Brian has helped top celebrity entrepreneurs with their branding, search engine results, and internet marketing. In 2010, he was named 'Google Guru' by Inc Magazine and he has recently released a new book titled The Authority Mindset. He talks to Jason today about SEO and shares some important insider SEO tricks with him.
5:00 – Brain saw a dramatic increase in his conversions when he told people he had been featured on high-end news websites.
8:20 – Amazon has more best-selling authors than anywhere else, because it's so easy to get into their system.
11:00 – All people want to know is if you can help them or not. It's important to cater to that or else you won't succeed. Brain calls this, 'Educator/Advocate'. Focus on helping others succeed.
14:40 – Focus on a specific market or niche. This helps you become an expert.
22:00 – Ask yourself what your target customer is asking? Then target those specific keywords for them.
25:20 – The Google Penguin update really scared Brain's clients away from SEO services.
27:40 – Stay consistent with your message. Brain explains how you can fit into one of these fours characters to help with you brand.
Mentioned In This Episode:
R.O.I. Marketing Secrets Revealed by Brain Horn
SW 295 - FBF – How to Be Truly Unique with Vickie SullivanSep 1, 2017 39:11
Today's Flash Back Friday comes from Episode 68, from January 2013.
As speaking expert Vickie Sullivan says, “Buyers do not want content that they’ve heard before.” So how do you offer unique content? Jason Hartman and Vickie, President of Sullivan Speaker Services, Inc., talk about what this means from a market intelligence standpoint.
There are three standards that define uniqueness in thought leaders: 1. What haven’t I heard before that I can agree with? 2. What helps me right now in real time? (Relevancy) 3. What information can change my perspective on my current reality? (Inspiration) Vickie shares some favorite branding strategies of thought leaders, such as those of Malcolm Gladwell , Jim Collins and many CEOs, discussing their approaches. She also talks about tactics that people use to get attention. Vickie and Jason talk about the difference between redefining something and reinventing, with the previous being the preferred method, drilling down to add to the conversation.
Vickie K. Sullivan, President of Sullivan Speaker Services, Inc., is internationally recognized as the top market strategist for experts who want strong brands with high-fee buyers. Since 1987, she has worked with thousands of experts in a wide variety of industries to launch their big-fee speaking, professional service, and book / product empires in highly lucrative markets. Vickie speaks and consults for clients throughout the world about selection trends in high-fee segments and strategies that position experts for those opportunities.
SW 294 - FBF - Inside the Secret Life of a Super Affiliate with Zac JohnsonAug 26, 2017 27:16
Today's Flash Back Friday takes us back to Episode 77 from April 2013.
Jason Hartman welcomes Zac Johnson, a widely respected leader in the blogging and online marketing community. Through Zac’s popular blogs, bloggingtips.com and zacjohnson.com, he has helped thousands of readers grow their brands and make money online. Zac shares his success story, including tips for gathering leads, the step-by-step affiliate marketing process, becoming a merchant, finding offers to promote and much more. He discusses using Amazon.com, Click Bank, and more to get the best commission sales. He also answers the question about how to pick a niche to focus on if you want to be a successful affiliate marketer.
A self-taught entrepreneur, Zac has been making money online for over 15 years and has been involved in nearly every facet of internet marketing, while also finding great success in the world of blogging. In 2007, Zac launched his first blog at ZacJohnson.com, which is focused on his successes and failures, case studies, industry news and guides on how to make money online. In addition to his own personal experiences, Zac also writes about the latest online marketing trends and informs his readers on how and where they could be creating new revenue online. Zac's personal blog currently has thousands of daily readers and has referred over $5,000,000 in new business to his advertisers and network partners since launching the blog.
SW 293 - FBF - Finding the Right Niche to Make Kindle Profits with James JonesAug 18, 2017 29:45
Today's Flash Back Friday comes from Episode 63, from July 2012.
Jason Hartman is joined by head of The Net Results, James Jones, to talk exclusively in this interview about Kindle and how to create direct profits. James defines Kindle Triangulation, which starts with picking the right niche by doing market research. Most books that don’t perform well in the Kindle marketplace are the result of a topic in which buyers are not interested.
Seller rank of 25,000 or less and a topic or subtopic with fewer than 500 available products is key to finding the best niche. James explains the math process used to determine that competitive niche. He also talks about promoting books on Amazon. The second side of the triangle is Book and Game Creation, and the third is Ranking.
Before Facebook, Myspace, Twitter, Linkedin, or PPC…before spam was anything other than a lunch meat…before any human being ever uttered the words “Google” or “Yahoo”…James J Jones was making money online with Bulletin Board Systems (BBSes) and Online Services by selling info products and computer supplies. Back then James found email to be the absolute best method for marketing his products.
In 1996, James put up his first website. Though he could only afford to work online a few hours a week, he saw his online income continue to grow. By January of 2002, James realized if he put just a little more effort into his “hobby” he could quit his job and work online full-time. So he made a commitment to do just that and by July of 2002, James was making enough money to realize his dream of working for himself.
Today James runs The Net Results — a company that specializes in developing leading edge software and training materials for the Internet Marketing Industry. He uses most if not all of the popular marketing methods to promote his business including: Adwords, Facebook, PPL, SEO, Twitter, etc. But email is still his most powerful marketing weapon.
SW 292 - FBF – Professional Advice from Podcast Master, Libsyn's Rob WalchAug 11, 2017 41:05
This week's Flash Back Friday takes back to Episode 53 from April 2012.
For those new to podcasting, terms like RSS Feed, media hosting, and platforms can be a foreign language. Jason Hartman interviews long-time podcaster, Rob Walch, Vice President of Podcaster Relations for Wizzard Media/Libsyn, about his career in podcasting.
Rob talks about starting his first podcast, Podcast411, in 2004, which he began in order to teach the ins and outs of the trade to others aspiring to get in on this type of media delivery. He lists the best sources for statistics, such as Libsyn, Feedburner, and Blubrry. He talks about some of techniques of the biggest podcasters, who have hundreds of thousands of downloads per day or multiple millions per week, gives examples of premium content versus free content, and also the benefit of a podcasting service/community to provide media hosting, delivery, and track stats. He also stresses the importance of editing and professionalism to produce a quality show.
Rob Walch is the Vice President of Podcaster Relations for Wizzard Media / Libsyn. Prior to joining Wizzard Media
in 2007, he was President and founder of podCast411, Inc. Rob is co-author of the book “Tricks of the Podcasting Masters” – Que 2006, which was an editors pick as a Top 10 Reference book for 2006 by Amazon.com. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” – Wiley Press 2005. He has consulted on podcasting for Senator Edwards, Governor Bill Richardson and the Sacramento Kings/Monarchs to name just a few. He was also a monthly columnist for Blogger and Podcaster Magazine – the first print magazine covering this new media space. Rob is currently Chair of the Education and Outreach Committee for the Association of Downloadable Media. Rob started podcasting in late 2004, and is the host of the award winning podCast411 podcast, where he has interviewed such prominent podcasters such as Quincy Jones, Walt Mossberg, Colin Ferguson (Eureka), Ronald Moore (Executive Producer of Battlestar Galactica), Phil Gordon (World Series of Poker), Larry Kudlow (CNBC’s Kudlow and Company) and Leo Laporte (TechTV, G4 TV).
Additionally Rob is host of Today in iOS (iPhone) Podcast – the first podcast about the iPhone. In the past seven years Rob has presented at over 80 events on the subject of podcasting and New Media including the Newspaper Association of America Marketing Conference, the US Latino Film Festival, the Corporate Podcasting Summit, The Association for Women in Communications 2006 Annual Professional Conference, Social Media 2007, New Media Expo, and Blogworld Expo. He is also a regular guest lecturer at the University of Kansas School of Journalism. Rob was the Track Leader for the Podcasting sessions at the 2009 Blog World Expo – where he recruited 25 of the top experts to speak on podcasting. In 2004 Rob received his MBA from the University of Connecticut. He also has an engineering degree from the University of Dayton.
SW 291 - FBF - The Rock Star System of Marketing with Craig DuswaltAug 5, 2017 46:04
Today's Flash Back Friday comes from Episode 37, originally published in July 2011.
On this episode of Speaking of Wealth, join Jason Hartman and Craig Duswalt as they discuss Craig’s RockStar System for Success. Learn how publishing a small book of tips can promote your business. Craig discusses why having a title is much easier than remembering a name, and he divulges his Seven RockStar Rules for standing out from the competition and becoming the go-to person in your industry.
Craig Duswalt is the creator of the RockStar System For Success – How to Achieve RockStar Status in Your Industry. Craig’s background includes touring with Guns N’ Roses, as Axl Rose’s personal manager, and Air Supply, as the band’s personal assistant. In his presentations, Craig shares numerous stories of his days with Guns N’ Roses and Air Supply, and behind-the-scenes encounters with some of the biggest names in entertainment; people like Bono, U2, Metallica, Queen, Kurt Cobain, Steven Tyler, Liz Taylor, Liza Minnelli, George Michael, David Bowie, Annie Lennox, Robert Plant, Elton John, Gianni Versace, Rolling Stones, Nine Inch Nails, Dave Navarro, Rick Springfield, Eddie Money, Michael Hutchense, and a bunch more.
Craig was also an award-winning copywriter, working as a Creative Director for a Los Angeles-based ad agency until opening up his own ad agency, Green Room Design & Advertising, which was named the 2002 Santa Clarita Valley Chamber of Commerce Small Business of the Year. Craig combined his backgrounds in both music and marketing, and is now a professional speaker and author, promoting his RockStar System for Success all over the country, teaching entrepreneurs, small businesses, home-based business and the self-employed how to promote themselves and their business by thinking outside the box at his 4-Day RockStar Marketing BootCamps every March and September in Los Angeles.
Craig Duswalt also speaks to corporations on how to market like a RockStar, to colleges about drug awareness, and at numerous seminars, associations and conferences, teaching entrepreneurs how to use outside the box marketing techniques to attract clients, and how to stand out from the competition by throwing televisions out hotel windows — Like a RockStar.
SW 290 - How Personal Growth Can Lead to Professional Happiness with Melissa FrancisAug 3, 2017 21:29
From a child actress on Little House on the Prairie to reporter on Fox News, Melissa Francis has come a long way. Now armed with an education in economics, Melissa has opened up in her new book Lessons from the Prairie.
Melissa talks about transitioning from a beloved child actress to a serious news anchor, the lessons she was taught by her director on the set of Little House on the Prairie, and the dangers we're creating in our society today because of our attitudes to handouts.
[5:20] Melissa's career arc from child actress to newswoman
[8:31] How Michael Landon taught Melissa the importance of personal integrity in your job
[12:26] You have to remember, in life, there are no small parts, only small actors
[16:40] Why our handout culture is dangerous for America
[21:18] The stories of Little House on the Prairie still hold true today
SW 289 - FBF - Using Facebook, Twitter, and YouTube for Your Social Media Marketing with Deirdre BreakenridgeJul 29, 2017 27:42
Social media has taken the world by storm, becoming the most used medium for advertising, information sharing, and business development, with many platforms through which to reach and network with customers around the world. Jason Hartman interviews Deirdre Breakenridge on the changes in public relations, how to find the people you’re trying to attract, how to monitor your community of consumers, and listening and meeting the needs of your clients by providing more meaningful information.
Some of the most popular platforms today are Facebook, YouTube, Twitter, and Vimeo. Deirdre explains how to “listen” on the various platforms, including searching Google and Yahoo, describing different powerful software platforms that can provide this tool for bigger brands. She also discusses effective public relations monitoring for speakers and publishers, including being part of community chats, blogs, and forums in social media communities, such as Twitter. She encourages people to be and act like the thought leader, but to also be available to answer questions or speak or coach. Deirdre stresses who you are online is really who you need to be all the way around. Your online presentation should match who you are in real life. “Be your brand,” says Deirdre.
Jason and Deirdre touch on the subject of news releases, the changes beyond traditional outlets, including the ability to hyperlink resources and embed YouTube videos in your material. Deirdre refers to this function as PR 2.0, a more customized story that can be shared in communities. In the new age of social media and public relations platforms, there are many more options available to reach customers/consumers.
As these outlets evolve, several are becoming much more cost effective. Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Deirdre has counseled senior level executives at companies including Empire Today, Hershey’s, JVC, Kraft, the Public Relations Society of America (PRSA) and the World Bank. Deirdre is the author of four Financial Times books. Her book, “Putting the Public Back in Public Relations,” published in March 2009, is available in major bookstores and online. She has also authored: “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.”
Her fifth and most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” will be published by FT Press, a Pearson company in February 2012.
SW 288 - FBF - BlogTalkRadio with CEO Alan LevyJul 22, 2017 22:11
Today's Flash Back Friday comes from Episode 71 that aired in February 2013.
Alan Levy, co-founder and CEO of BlogTalkRadio, discovered the power of the internet when he started a blog in 2006. But while he was learning the power of things like blogs, he realized that there was no way for people to have a live two-way conversation with an audience.
Alan joins Jason Hartman to discuss how the internet has progressed from simple blogs to live online formats which connect people to people instantaneously. Alan has some tips for broadcasters, and people in general, that will let you stand out from the herd.
SW 287 - How to Write Copy to Convert More Sales with Jon BensonJul 20, 2017 31:29
Jon Benson, the creator of the Video Sales Letter, joins the show to talk copy writing. Jon gives out some tips on key words to focus on when you're writing, the mindset you need to influence your customers, and some specific steps you can take to boost your online sales by 100%.
[2:18] The power of the word "you"
[5:33] How one word can change the dynamic of your copy dramatically
[7:50] The big secret of copy writing to influence your customers
[10:43] How you create your customer avatar that you write your copy for
[12:01] THE biggest problem advertisers have today
[14:43] People want to follow people who have the guts to take a position
[18:47] Honesty is missing in copy writing today
[22:21] The importance of modality marketing
[24:46] Even the decisions we make that we think are rational are driven by emotions
[30:22] Jon's challenge that will help you double your online sales
SW 286 - FBF - Facebook Marketing with Internet Marketing Expert Brian CarterJul 15, 2017 31:54
Today's Flash Back Friday takes us back to Episode 43 from December 2011.
Join Jason Hartman and Facebook Marketing 101 guru, Brian Carter, as they explore the best practices to get the most out of marketing your products or services on Facebook. Brian explains how Facebook compares to Google AdWords and SEO, and how to use Twitter as well as an enhancement. He talks about the difference between a group and a page and how to decide which one to choose.
He also discusses how to use Facebook inexpensively and with the biggest impact, describing how to engage with your targeted audience and how to promote your page to get more fans. Brian shares many incredibly useful tips and breaks down the process into simple, easy-to-follow steps.
Brian Carter is a respected elite internet marketing expert around the world. He is known for his hands-on business experience, cutting edge insights, background in improve and stand-up comedy, which has made him a much sought after speaker and trainer. Brian is the co-author of Facebook Marketing, and has authored an ebook called How to Get More Fans On Facebook. He also offers a training program, called Facebook Marketing 101. Brian develops strategies and builds search visibility and social marketing fanbases for companies of all sizes, including Universal Studios, The U.S. Army, Hardee’s, and Carls’ Jr.
He has been quoted in Twitter Marketing for Dummies and has been quoted and profiled in such publications as Information Week, U.S. News and World Report, The Wall Street Journal, and Entrepreneur Magazine. Brian also writes for Search Engine Journal and AIIFacebook. He is a speaker and trainer for top marketing conferences, such as SEOmoz, SMX, Pubcon, The AIIFacebook Expo, Socialize, The South Carolina Society of Association Executives, and The American Marketing Association, among others. He is the CEO of The Brian Carter Group.
SW 285 - The No BS Guide to Powerful Presentations: the Ultimate No Holds Barred Plan to Sell Anything with Dustin MathewsJul 13, 2017 22:27
Dustin Mathews, founder and CEO of Speaking Empire, joins Jason Hartman to discuss whether long copy is still appropriate in today's society, how to make a presentation that will engage your audience and help you sell your products, the power of step-by-step processes, and many more tips to help you become more successful than ever.
Dustin's primary mission with his company is to teach people to communicate powerfully, unlocking their full potential, and guide their business into the next level. His latest book is NO B.S. Guide To Powerful Presentations: How To Sell ANYTHING With Webinars & Online Media, Speeches & Seminars.
[1:45] Is long form sales a dying art?
[3:51] One of the most common mistakes speakers make and the "irrestible offer"
[8:06] The 4 secrets of mass persuasion
[10:56] The 7 minute rule
[14:27] How to make a successful webinar
[17:42] The power of having a partner involved in your webinar
SW 284 - FBF - Best Practices for Online Publishers & Marketers with Kim Mateus of the Mequoda GroupJul 8, 2017 30:24
Today's Flash Back Friday comes from Episode 25 from September 2010.
Jason Hartman talks with Kim Mateus, Senior Partner of Mequoda Group, LLC who leads the Mequoda Research Team responsible for content development for events, seminars, workshops and in-house training programs. She works with new and existing consulting clients to help assess their current internet marketing programs and design educational and consulting services to increase their online revenues and profits. Kim oversees the email newsletter providing publishers with free tips and case studies to help them succeed online.
She also oversees the online video training library covering SEO, website architecture, email marketing, key metrics and more. Kim also manages content development, production and marketing for all Mequoda white papers, webinars and live events. She is an active member of the Magazine Publishers of America (MPA) and the Specialized Information Publishers Association (SIPA).
She co-hosts the twice-a-year two-day summit which explores current best practices for media strategy and internet marketing strategy. Kim is a frequent speaker for the Specialized Information Publishers Association and was the Email Marketing Track Chair for SIPA’s 31st Annual International Newsletter & Specialized Information Conference in Washington, DC.
SW 283 - How to Use PressReader to Entice Customers with Alex GruntsevJul 6, 2017 19:30
We've been hearing for years that print media is dead, but it's still around and some venues are even doing quite well. But with pay walls abound and different publications having different takes that you want to read it can get real expensive real fast to read all your favorite news.
Jason Hartman talks with Alex Gruntsev, Chief Innovation Officer at PressReader, about how their service allows customers to subscribe to a huge variety of publications for a low monthly fee. They discuss how businesses can use hot spots to add value to their customers, how publishers can get in on the action, and why people would want the app.
[1:54] What is PressReader?
[6:13] How PressReader pays the publishers
[11:18] What Alex sees as the future of PressReader
[14:44] Whether things like PressReader will also cause a revolution in advertising
SW 282 - FBF - The One Minute Manager with Ken BlanchardJun 30, 2017 29:01
This week's Flash Back Friday takes us to episode 81, from July 2013.
Ken Blanchard is the author of the new book, “TRUST WORKS!” He is also author of the #1 New York Times bestseller, “The One Minute Manager.” Blanchard suggests that men should lead their families like Jesus. Using this principle, he explains how managers can reaffirm good work when giving a reprimand.
In today’s polarized society, building and sustaining trust has become seemingly elusive. Blanchard’s ABCD trust model addresses the factors that lead to discord. Blanchard discusses his assessments for measuring trust and tools for building trust skills.
Few people have influenced the day-to-day management of people and companies more than Ken Blanchard. A prominent, sought-after author, speaker, and business consultant, Dr. Blanchard is universally characterized by his friends, colleagues, and clients as one of the most insightful, powerful, and compassionate individuals in business today. Ken is one of the most influential leadership experts in the world and is respected for his years of groundbreaking work in the fields of leadership and management.
Dr. Ken Blanchard is the cofounder and Chief Spiritual Officer of The Ken Blanchard Companies ® , an international management training and consulting firm that he and his wife, Margie Blanchard, began in 1979 in San Diego, California. In addition to being a renowned speaker and consultant, Ken also spends time as a visiting lecturer at his alma mater, Cornell University, where he is a trustee emeritus of the Board of Trustees. His books such as The One Minute Manager, Raving Fans, Gung Ho!, and Whale Done! have combined sales of more than 18 million copies in more than 25 languages. The National Speakers Association awarded him its highest honor, the “Council of Peers Award of Excellence.” He was inducted into the HRD Hall of Fame by Training magazine and Lakewood Conferences, and he received the Golden Gavel Award from Toastmasters International.
Ken also received The Thought Leadership Award for continued support of work-related learning and performance by ISA—The Association of Learning Providers. Ken has been inducted into Amazon’s Hall of Fame as one of the top 25 best-selling authors of all time. The business school at Grand Canyon University bears his name. In addition, Ken teaches students in the Master of Science in Executive Leadership Program at the University of San Diego.
SW 281 - Benefits of Business People Writing Books with Tanya HallJun 29, 2017 24:25
It's easier than ever to publish a book today, but harder than ever to actually break through the noise and have your book become successful. With so many self publishing options, and big book publishers scaling back on their risk taking, it can be hard for the common author to stand out.
Jason Hartman talks with Tanya Hall, CEO of Green Leaf Book Group, about the book world today, and what it takes to become one of the success stories. They also discuss how her groups business model is a hybrid of the two extremes, how much it costs to get a book nationally distributed through them, and give some examples of books that really grabbed the spotlight from the competitors.
[3:35] Self publishing online vs brick and mortar sales
[7:47] How Greenleaf Book Club fits into the book publishing world
[13:01] The benefits of getting your book into an airport book store
[15:56] What does it take to be a successful author nowadays?
[19:58] Some examples of books Tanya has been involved in that differentiated themselves from the herd
SW 280 - FBF - Simple: Conquering the Crisis of Complexity with Alan SiegalJun 24, 2017 23:32
Today's Flash Back Friday takes us back to Episode 90 from September 2013.
Jason talks with Alan Siegal, who is the author of the book Simple. They discuss about the ways people and companies need to make things more simple.
Simple is a groundbreaking and invaluable guide to achieving the three fundamental principles of simplicity: clarity, transparency, and empathy. It lays the foundation for organizations that want to enhance customer experience as a way to drive business results. This insightful book reveals the reasons why confusion continues to persist, inspires us to seek clarity, shows how organizations that embrace simplicity come out on top, and provides tangible, concrete ways to conquer complexity.
SW 279 - Slicing Pie, Funding Your Company without Funds with Mike MoyerJun 22, 2017 30:41
Starting a company can create quite a headache when you start trying to figure out how much equity everyone deserves, and what to do when someone leaves the company. The solution to this, however, might be as simple as Slicing Pie. Mike Moyer has a method that he's written about that he believes can provide the solution for ANY business startup. Jason Hartman and Fernando Aires get Mike to break his method down so that you too can create a successful company with happy employees.
[1:21] How Mike went about simplifying equity splits
[5:19] Figuring out what an idea is worth when splitting the pie
[10:32] The players in the equation for Slicing Pie
[14:04] How to use the spreadsheet on SlicingPie.com and what software Mike uses for his company, and how helpful the board game for Slicing Pie is
[17:39] Mike's process of writing books, and why some of them have a massive amount of typos and aren't edited much
[19:49] The evolution of Slicing Pie into Mike's Fair & Square book
[23:52] Using Slicing Pie in real estate deals
SW 278 - FBF - "Million Dollar eBay Business From Home" with Neil WaterhouseJun 17, 2017 26:32
Today's Flash Back Friday takes us back to October 2017, Episode 97.
Neil Waterhouse is the founder of Waterhouse Research and an eBay millionaire;. He's also the author of, "Million Dollar Ebay Business From Home - A Step By Step Guide."
Waterhouse explains how people can start businesses with no money and how they can automate businesses, so they can live the "Internet lifestyle." Waterhouse also shares his tips for simple photography and sales copy, and how we can apply all of this to make money on eBay.
SW 277 - FBF - "Trust Me, I'm Lying" with Ryan HolidayJun 10, 2017 28:29
Today's Flash Back Friday takes us back to Episode 85 with Ryan Holiday.
Ryan Holiday is the Director of PR Strategy at American Apparel and author of, "Trust Me, I'm Lying: Confessions of a Media Manipulator." He explains how he manipulated the media and lied his way to MSNBC, Inside Edition, ABC, NY Times, and many more outlets.
Ryan believes contemporary blogging practices are similar to 19th and 20th century yellow journalism. He thinks big business drives today's media.
SW 276 - The Power of Positive Destruction with Seth MerrinJun 8, 2017 23:39
In the early 1980s Seth Merrin was an intern on Wall Street who saw ways the industry could change for the better. His first startup was an order management software that asset managers around the world use. He later created the company Liquidnet Holdings that allows institutional investors to trade large blocks of stock.
Jason Hartman caught up with Seth to talk about his newest book, The Power of Positive Destruction, and how business owners can take ideas from other industries and disrupt theirs.
[1:01] The premise for the Power of Positive Destruction
[3:08] Taking things from one successful industry, and applying them to your different industry, can provide huge boons
[5:50] The positive destruction created by companies like Uber, Lyft, AirBnB, etc
[8:59] The art and science of launching a company
[12:39] How Seth applied the principles from his book on his own companies
[16:20] Whether Wall Street is swinging back toward being an institutional game, and how Seth's platform plays in that
[21:18] The idea of corporate responsibility, and how the proceeds from the book sales are going to help house the orphans of the genocide in Rwanda
"You either have a culture by design, or you have a culture by default. And you don't want to have a culture by default."
SW 275 - FBF – Presentation Tips from The Leaders Institute with Doug StaneartJun 2, 2017 23:14
This weeks Flash Back Friday comes from October 2010.
For all those interested in becoming a thought leader through public speaking, Doug Staneart, CEO of The Leaders Institute, joins Jason Hartman to discuss three main areas of competency.
The Leaders Institute is known for helping people overcome the fear of public speaking, and also helping entrepreneurs and individuals trying to break into the speaking business. They help people figure out how to use public speaking to become an expert in your industry, and how to use your speaking to create leads to convert to income. After becoming the "go to" expert in your field, it becomes easier to have articles and books published, making your website more popular, and further helping cement your place as an expert.
SW 274 - FBF - Motivational Speaking Secrets with ABC TV's Secret Millionaire, James MalinchakMay 26, 2017 44:31
Today's Flash Back Friday takes us to Episode 35 with James Malinchak, from March 2011.
With more than 2,200 presentations in his career, James Malinchak is considered the top Big Money Speaker trainer in the USA. He started right out of college working on Wall Street as a stockbroker, winning awards such as "Most Outstanding Performance" (twice), "#1 in New Account Openings" (twice). He wasn't even 30 when he became a partner in an investment company that handled famous entertainers, authors, and professional athletes.
Now James has 3 businesses, and has read and researched over 1,500 books on personal and professional development.
SW 273 - FBF - Automated Webinars with Geoff RonningMay 20, 2017 22:11
This weeks Flash Back Friday takes us to Episode 83 with Geoff Ronning of Steal Seminar.
The two discuss how to create and sustain an automated webinar. Geoff has been a part of 7 million webinars, and has a lot of knowledge to impart to those who are interested in using webinars.
SW 272 - FBF - Video Marketing 101 with Perry LawrenceMay 12, 2017 36:46
Today's Flash Back Friday takes us back to Episode 72 from September 2012.
Jason Hartman interviews Perry Lawrence, aka Mr. Video, who has taken the video marketing steps used by professionals and distilled them down to an easy to use formula that guarantees better videos.
Perry shares his camera and microphone recommendations, explains simple lighting solutions that improve the look of video, and wireless solutions for an inexpensive startup. He also talks about the best kinds of videos to shoot, such as your core passions, called the “topical approach.” “Be a giver; give your audience what they’re there for,” advises Perry. Other approaches include vocabulary (the ABC’s of your product) and a diary approach. Perry stresses the importance of limiting the whole production to 3 – 5 minutes, which he describes as the YouTube sweet spot.
SW 271 - FBF - The Basics of Self-Publishing Your Books with 'Booked Up' Stephanie ChandlerMay 6, 2017 25:02
Today's Flash Back Friday takes us to Episode 44, from December 2011.
Jason Hartman talked with Stephanie Chandler, author of Booked Up! and a self-publishing expert. They two look at how you can successfully write and self-publish your book in a way that enhances your business. Stephanie explains why self-publishing is becoming a big trend, best marketing practices, and different revenue models you can use.
Stephanie is also Founder and CEO of AuthorityPublishing.com, which does custom book publishing for nonfiction works.
SW 270 - How to Stop Doubting Your Greatness and Start Living an Awesome Life with Jen SinceroMay 4, 2017 23:43
For this 10th episode, Jason Hartman talks with Jen Sincero, author of the bestselling author of You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life, as well as You Are a Badass at Making Money. Jen helps explain how mindset changes can be achieved, and how learning to embrace the concept of gratitude allowed her to achieve financial security.
[10:08] The key ideas of Jen’s You are a Badass book.
[11:16] How staying in your comfort zone you aren’t getting anywhere.
[12:47] Jen’s personal and financial transformation.
[15:47] How does someone change their internal dialogue?
[19:10] God is the ‘G’ word.
[21:23] We choose the direction of our lives whether purposely or unpurposely.
[23:46] Jen explains the chapter, Lead with Your Crotch.
[26:42] Jen’s new book deals with the judgments and mindsets we have surrounding money.
SW 269 - FBF - Unlocking the Full Potential of Your Technology Assets with Sierra ModroApr 28, 2017 25:02
Today's Flash Back Friday takes us to Episode 75, from April 2013.
There is hardware and software technology available for seemingly everything, and more are being developed every day. But who actually uses them the way they were intended, let alone to their full potential? Often people just let the tools get stale while they go off looking for the next great thing.
Jason Hartman is joined by techno-geek Sierra Modro, technology futurist, speaker, and consultant. The two talk about how businesses can save a lot of money by simply learning to properly use many of the resources they've already purchased. New products may seem to be the latest and greatest, but are they worth the time and money to switch to? Sierra explains how the iPad is being underutilized for business needs.
Sierra also gives some recommendations for cheap or free tools that businesses should look into, Dropbox being one of them. Most organizations already have more technology than they are effectively using. Stop wasting your technology resources.
SW 268 - FBF - The Importance of Passive Income with Pat Flynn, Founder of SmartPassiveIncome.comApr 22, 2017 36:50
Today's Flash Back Friday takes us to Episode 67, from January 2013, with Pat Flynn.
In today's world it's becoming more and more possible to make extra money passively. Pat Flynn is an advocate for passive income, generating passive income through multiple streams like e-books, audio guides, affiliate marketing, and more.
Flynn reminds listeners that passive streams of income don't just happen overnight, you have to work at it, put in the time, THEN it can become passive. Pat gives listeners some ways they can use existing platforms to spread their message and increase their passive income.
And Pat doesn't just talk, his blog has over 50,000 subscribers, and his YouTube videos have millions of views.
SW 267 - FBF - Marketing Strategies for Your Non-Fiction Book with Centaur Strategies Stefanie HartmanApr 14, 2017 43:41
Jason Hartman talks with Stefanie Hartman, founder of Centaur Strategies, to discuss marketing strategies for experts looking to position themselves better in their field.
Stefanie has worked with top industry players such as T. Harv Eker, Matt Bacak, Eric Lofholm and Cynthia Kersey. She was able to increase one client's revenue by $4.3 million in 2 years.
SW 266 - Crowd Control: How to Motivate Others the Right Way with Daniel PinkApr 6, 2017 30:25
Jason Hartman talks with Daniel Pink, author of Drive and To Sell is Human, about what he did on his Nat Geo show crowd control, and some interesting ways we can motivate others.
In 2015, Daniel was named one of the top 10 business thinkers in the world by Thinkers 50, and his TED Talk on the science of motivation is one of the 10 most-watched TED Talks of all time, having been watched over 19 million times. Prior to becoming an author and a speaker, Daniel worked as chief speechwriter for Vice President Al Gore from 1995-1997.
[5:00] How Daniel's show was able to help a beef jerky vendor double his sales
[9:47] Daniel's fascination with the width to height ratio of people's faces based on scientific research
[13:54] Daniel's idea to stop bike theft in New Orleans that didn't work so well (but he still thinks is a great one)
[19:41] It's human nature to discount the future self
[21:40] What motivates people and how we can be better at it
[26:57] The importance of giving people a purpose, not just a job
SW 264 - FBF - How to Attract Corporate Sponsorships with "The Power Publicist" Shannon CherryApr 1, 2017 23:33
Today's Flash Back Friday goes back to Episode 37.
Jason Hartman is joined by Shannon Cherry, The Power Publicist, to figure out how to get companies to sponsor small business owners, coaches, consultants, and non-profit leaders who need to reach a specific demographic. Shannon has been matching oranizations with sponsors for nearly two decades, and has helped them get hundreds of thousands of dollars through her Sponsorship Made Simple Academy.
As the Power Publicist, Shannon Cherry, APR, MA, helps business owners and entrepreneurs attract more customers through publicity and marketing. She is the founder and president of Cherry Communications and its subsidiaries, Be Heard Solutions and Penny Pinching Publicity.
A former TV and newspaper journalist, Shannon has developed hundreds of innovative public relations strategies. Through her hard work, many clients have seen themselves in media like USA Today, NY Times, the AP, CNN, Good Morning America, and other highly watched/read venues.
Shannon was named one of the top 60 business bloggers in the world & one of the top 30 PR bloggers. She also runs the popular and highly-recommended e-zine, Be Heard!, delivered to more than 6,500 subscribers each month.
SW 263 - FBF - Making a $1 Million Speaking Empire with 2010's Speaker Coach of the Year Dustin MathewsMar 25, 2017 40:56
This weeks Flash Back Friday takes us to Episode #31.
Jason Hartman interviews Dustin Mathews, Chief Marketing Officer for 7 Figure Speaking Empire, 2010 Speaker Coach Of The Year and 2010 Infusionsoft’s Marketer of The Year Finalist, about how to properly start a profitable speaking career.
Dustin has managed and marketed hunders of events, seminars and boot camps, sometimes generating over $12 million dollars in a year. Dustin prides himself on transforming a new, green speaker into a beloved, sought after speaker. He's also the author of How To Get Rich Working For FREE, and Secrets of the Real Estate Millionaires.
The fundamentals of being a successful speaker haven't changed: impeccable credibility, social proof, engaging stories that impact the sale, an enticing offer, these are all needed. What HAS changed is the mindset of your audience. And if you don't understand how the mindset has changed, you're not going to get through to them, and you won't be successful.
So if you're getting lower conversion and sales rates than you have before, it's likely because you're using old, dated strategies and techniques. The formula for profitable speaking is different now, and you have to understand it to further your career. Listen in as Jason and Dustin go over the NEW way you need to be addressing your audience to make your listeners your customers.
SW 262 - The $100 Startup with Chris GuillebeauMar 23, 2017 22:28
Jason Hartman talks with Chris Guillebeau, author, world traveler, and non-conformist. From 2002-2013, Chris made it his mission to visit all 193 countries, and succeeded. His first book, The Art of Non-Conformity, led him to his second book, The $100 Startup. Those books have been translated into more than 20 languages and sold over half a million copies.
Chris joined Jason to talk about his travel adventures, his beliefs on entrepreneurialism, and the power that being geographically independent brings to each individual.
[2:22] How Chris' trip across the US and Canada led to his book The $100 Startup
[5:30] What being geographically independent can mean for you and your lifestyle
[9:15] Why Chris decided he should write about non-conformity
[12:15] Chris' experience between writing his thesis paper compared to blogging
[16:02] What The Happiness of Pursuit means to Chris
[20:11] Chris' advice to any aspiring authors
SW 261 - FBF - Internet Marketing Techniques with INQUARTA Founder Don OsborneMar 17, 2017 33:24
Today's Flash Back Friday takes us back to episode 33, March 14, 2011.
In this episode, Jason Hartman talks with the President and Founder of INQUARTA, Don Osborne. They explore powerful internet marketing techniques that will boost your small business, but are still simple to do. They utilize Don's expertise on how to start and market your business online, as well generating the revenue you need.
Throughout his career, Don has given over 400 speeches, written 15 books, guides, planners, and DVDs available through INQUARTA Publishing. He taught economics and finiancial management as adjunct faculty at University of Redlands, and is co-organizer of the Orange County Internet Marketers.
SW 260 - Living the Good Life by Not Giving a F$, with Mark HansonMar 16, 2017 16:57
Mark Manson is a blogger, author and entrepreneur. His specialty is writing personal development advice that, for the most part, doesn’t suck. His website, MarkManson.net, is read by more than 2 million people each month. Since 2007, he’s focused on helping people with emotional and relationship problems, and has worked with thousands of people from over 30 different countries.
[2:34] Focusing on few things will greatly improve your quality of life
[7:24] Small changes can help sort out your life issues
[11:20] The internet has skewed our definition of "normal"
[14:22] Technology may be changing faster than we can mentally handle
SW 259 - Writing from Experience and Getting Your Message Heard with Robert TanenbaumMar 9, 2017 26:36
Robert K. Tanenbaum is the author of 31 books – 28 novels and three non-fiction books. Over 14 million copies of those 31 books are in circulation, something very few authors can say. Robert served two terms as Mayor of Beverly Hills and is a member of the State Bars of New York, California, and Pennsylvania. He has also taught at the Boalt Hall School of Law, University of California, Berkeley.
Robert and Jason Hartman talk about his book Fatal Conceit, as well as our dysfunctional legal system.
[3:25] How our legal system needs to be revamped
[6:50] The prosecution has an easy job when everything is done properly
[11:03] Whether prosecutors should face consequences when a case is overturned
[13:17] Some steps to take to fix the legal system
[17:02] Several troubling signs that were ignored by the government when investigating Lee Harvey Oswald's shooting of President Kennedy.
[19:01] How Benghazi and Fatal Conceit correlate
[22:55] Writing from experience is how Robert's been able to sell so many books
SW 258 - FBF - Matching Opportunities to Speakers with SpeakerMatch's Bryan CaplovitzMar 4, 2017 30:54
Today's Flash Back Friday comes from Speaking of Wealth #28 with Bryan Caplovitz.
Jason Hartman talks with Bryan Caplovitz, founder of SpeakerMatch. SpeakerMatch tries to do exactly what its name suggests, matching speakers and speaking opportunities. The company discovers professional speakers, business leaders, tech gurus, educators, and other experts who are searching for an audience.
Groups can post open calls for speakers for free, they are expanding their reach to some top fresh, creative, and strategic thinkers in the country. Site users are actively searching for speakers, so they're guaranteed to find motivated talent. Organizations are also free to search our online speaker showcase for talent that may meet their needs.
SpeakerMatch is the creation of Bryan Caplovitz, former business technology consultant. While building his consulting firm, Bryan saw the need speakers had for find opportunities to speak. He soon realized that organizations were having trouble finding speakers too, so he moved in to fill the gap.
SW 255 - How to Get a Mentor with The Mentor Mentee Podcast Host Adam EidsonJan 28, 2017 19:02
Adam Eidson is the host of the 2nd season of The Mentee Podcast, as well as owner of a crossfit gym, a self development coach, and entreprenuer to the core. He joined Jason Hartman on The Speaking of Wealth Show to discuss how he found his mentor, and how you can use some of his approaches to find one for yourself.
[1:45] How we can better get into a group that has quality connections, and how Adam found his mentor
[4:23] How where you sit at an event can have a big impact on what you can get out of it
[7:30] How to properly formulate a question
[12:10] Making sure you have the right mentor for yourself
[15:50] The difference between gratitude and appreciation
Speaking of Wealth 254 - How to Start, Market, and Host a Conference with NextCustomer's Jay WeintraubJan 7, 2017 22:53
Jay Weintraub is the Founder & CEO of NextCustomer.com. He is a digital marketer who has transformed his domain knowledge into a successful business, and a fulfilling life.
Jay passionately creates and runs a variety of definitive summits for brands and professionals across high growth industries and at scale sectors undergoing rapid change.
Jason Hartman sat down with Jay to discuss the intricacies of creating a conference, and to get some tips on how to market and pull the event off.
[1:50] Jason and Jay define what they mean by the term "conference"
[4:30] How Jay got into the conference industry, the size of the industry, and the barrier to entry.
[8:05] How to scale your seminars/conferences/gatherings to the next level in terms of attendees
[12:45] One of the easiest ways to get people to come to your conference
[16:10] How much time you should give yourself to pull off your first conference
[20:00] Whether digital technology is hurting the conference industry
jay (@) nextcustomer (.) com
Speaking of Wealth #253 with MSNBC's JJ Ramberg - It’s Your Business, 183 Essential Tips that Will Transform Your Small BusinessDec 31, 2016 18:33
JJ Ramberg is one of the founders Goodshop. She also hosts "Your Business" on MSNBC and wrote the bestseller, It's Your Business. JJ and her brother, Ken, came up with the idea for Goodshop while she was reporting for CNN in Biloxi, MS and New Orleans during Hurricane Katrina. While covering the terrible events JJ became convinced that she needed to do something to allow people to support all the causes that need attention across the nation. JJ uses Goodshop for FARE which is helping find a cure for her daughter and nephew's life threatening food allergies.
[1:30] What Goodshop is and how it can be used for very good causes
[5:25] How the consumer uses Goodshop to fund their cause, and also potentially save money doing it
[7:50] The one question you can ask your employees to drive their work to the next level
[11:25] The importance of switching jobs with your business partner from time to time
[13:55] The contractor vs employee dynamic, and how to evaluate (and how OFTEN to evaluate) the people working for you
SW 252 - Viral Video & Dollar Beard Club with Chris StoikosSep 3, 2016 25:56
Chris Stoikos is a serial entrepreneur and chief executive officer of Dollar Beard Club. He is the archetypal "mover and shaker" with a number of entrepreneurial credits to his name. His true genius lies in the ability to creatively market and commercialize products, and in building and maintaining teams of experts to run businesses independently. Despite his youth, Chris brings a practical knowledge of business in tandem with a firm grasp of market psychology for a younger and "hipper" consumer base. He also brings his manly beard, named "Grizz".
[1:20] The creation of The Dollar Beard Club
[4:15] The history of the rise of the beard culture
[6:10] The impact viral videos have had on The Dollar Beard Club's success
[10:10] Unconscious Content conference he's throwing to teach people to create viral videos
[13:30] Dissecting the elements of viral videos
[17:50] How you can tell a story in a 90 second video
[20:10] Chris' background that led to his viral videos
[21:40] How Chris writes his scripts for the videos and how much the videos have cost
The Mastery of Self by Don Miguel Ruiz
SW 251 - How to Use Newsjacking Like Donald Trump and Get Free Exposure for Your Business with David Meerman ScottAug 27, 2016 21:05
David Meerman Scott is an internationally acclaimed strategist,whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 28 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking,World Wide Rave, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon (now in production as a feature-length film) and Marketing Lessons from The Grateful Dead.
David stops by the podcast today to talk about newsjacking, the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business.
[1:45] What newsjacking is and why you should care
[5:15] How to find the right story to newsjack
[7:05] A real life story of a newsjacking blog post that made one company $15,000,000
[10:10] Taking a look at news stories and brainstorming potential newsjacking ideas
[14:00] The importance of Twitter hashtags, but why blog posts are the best for newsjacking
[18:10] The dangers of newsjacking stories about disasters
To get going with the newsjacking online program, please visit the Newsjacking site, go to the "Master Newsjacking" page, click the “buy now” button and register with an email and a password. After you’ve registered, during the checkout process, you will enter the coupon code of "jason" that makes the online registration $50 off.
SW 250 - Live It!, Achieve Success by Living with Purpose & Learn It Live It Give It with Jairek Robbins, son of Tony Robbins, JrAug 6, 2016 25:52
At only 23 years old, Jairek was awarded the Congressional Award (Gold Medal) from the United States Congress. Today, the 31-year old is unlocking secrets for maximizing employee performance and organizational success (and he’s just getting started).
Oliver Wendell Holmes once said “a mind that is stretched to a new idea never returns to its original dimensions.” As an innovator, Jairek is applying his own philosophy and living a life of adventure, philanthropy, and entrepreneurship. Whether it’s cage diving with great white sharks, hanging with silverbacks in Rwanda, white water rafting down the Nile, working as a volunteer in underdeveloped regions, or building a powerful enterprise that’s built for results, Jairek does more than talk about it; he stretches the boundaries of traditional thinking and makes it happen.
[2:30] Key moments of Jairek's life that shaped him
[5:10] The semester at sea that made Jairek evolve
[7:05] The old man in Africa that caught Jairek's attention and what drove him
[9:39] Why getting sick (and nearly dying) in Africa made Jairek confront what he really wanted out of life
[12:55] How you can use Jairek's techniques to achieve success, and a quick way to kick a bad habit
[15:40] The quick, easy way to create a new habit
[19:00] Designing your perfect day
[23:24] The 3 part message Jairek lives by
SW 249 - The Art of Ghostwriting with New York Times Best Selling Ghostwriter Michael LevinJul 23, 2016 22:16
As one of the most established ghostwriters in the nation, New York Times best-selling author Michael Levin has written, co-written or ghostwritten more than 100 books, of which eleven are national best sellers. He appeared on ABC’s Shark Tank on January 20th, 2012.
In the past, Michael has published with Simon & Schuster, Random House, St. Martin’s Press, Putnam/Berkley, and many other houses. His works have been optioned for film and TV by Steven Soderbergh/Paramount, HBO, Disney, ABC, and others. One of his own novels became Model Behavior, an ABC Sunday night Disney movie of the week.
He has also made contributions to the New York Times, the Wall Street Journal, Forbes.com, Politico, the Los Angeles Times, the Boston Globe, the Jerusalem Post, Writers Digest, CBS News. Michael has had the experience to teach writing classes at the University of California – Los Angeles and New York University.
As an Amherst College and Columbia Law School graduate, Michael served for many years as a member of the prestigious Authors Guild Council and as Treasurer of the Authors Guild Foundation.
[2:08] How to go about finding a ghostwriter
[5:31] The nickname that Michael Gerber (from E-myths) has given him
[7:49] Why Michael's company only employs US writers
[9:40] The 3 critical issues Michael discusses with clients on their first call
[11:54] The price point that should make you wonder whether the person you're dealing with has ever written a book before
[16:41] Michael's tips for vetting prospective authors
[19:45] What it takes to get published by a New York company
SW 248 - Finding Your Passion, Your Dream Life & Career with Marcy MorrisonJun 4, 2016 23:38
Careers with Wings is a unique approach developed by President and Founder Marcy Morrison that provides you with the freedom to truly do what you love to do, what you are good at doing and combine that with how you can make the biggest impact with your role in making a difference in the world. Passion + Purpose = World Change (TM). With this formula at the core, you will wake up with energy and enthusiasm every day loving what you do knowing that you are making a difference.
Marcy sees each person as a multi-faceted puzzle and when the pieces are put together and celebrated – the magic can happen – where people love what they do and can make the biggest impact – making not only their lives wonderful but those lives that they affect wonderful as well – that includes families, friends, communities and strangers. People are not meant to be put into a box but are meant to be celebrated for their uniqueness and their incredible gifts that they are meant to be shared with the world.
Marcy talks with Jason about what it means to find your true calling, how you can do it, and what it can lead to.
[2:48] How people can find their true passion
[5:36] Whether we should pursue our dream career if we have a job in this turbulent economy
[7:09] Defining success how YOU want it, rather than how society does
[9:37] If it's possible to be passionless
[12:58] How to go about getting the experience you need for the job you want
[14:59] Ways you can network in the job you have now to get the job of your dreams
[17:51] What people are willing to give up to do what they love to do
[18:50] The book and advice that Marcy gives to everyone because it changed her life
SW 247 - Eventual Millionaire with Jamie TardyMay 28, 2016 38:50
Jamie was born knowing that SOMEDAY she would have a million dollars. Initially she assumed that meant she had to put on work clothes, pack a lunch, and trudge into the office for a salary. By the age of 22 she was making six figures, and by the age of 24 she was over $70,000 in debt...
Eventually she realized there was another way to make a million dollars. While she may not be there yet, she has been interviewing millionaires for the past 4 years on her podcast and has a wealth of knowledge from the more than 150 millionaires that she's talked to. She's committed to bringing everyone the greatest tools and advice for growing your business, and help you create an amazing life while building your net worth.
[2:25] Jamie's back story
[3:47] The realizations that Jamie's had while interviewing millionaires
[6:53] Focusing on finding the things you're doing today that are moving you towards the wealth
[8:58] The cliche, but terribly important, piece of advice that you need to hear
[11:22] The story of Jamie's first mastermind group
[14:19] How Jamie found people to join her mastermind group when she was a nobody
[17:11] Ways to run your mastermind group so it doesn't turn into a farce
[21:34] In person versus virtual masterminds, the pros and cons
[24:15] Jamie describes "The Hot Seat" method her group uses
[28:20] Following up to keep everyone accountable
[31:00] Jamie's mastermind group absence policy
SW 246 - Tony Little "America's Personal Trainer" - There's Always a Way, How to Develop a Positive Mindset and Succeed in Business and LifeMay 20, 2016 22:14
Tony Little is an American television fitness personality and businessman, best known for his fitness infomercial products.
Little is a certified personal trainer and identifies himself as "America's Personal Trainer". He is known for his over-the-top, hyper-enthusiastic personality and long blond ponytail. Four of Little's favorite catchphrases are "You can do it," "It's technique!," and "Always believe in yourself". Little’s infomercials have generated more than $4 billion in sales globally. Little averages about 6,000 hours a year in front of a TV.
Tony is also author of There's Always a Way, How to Develop a Positive Mindset and Succeed in Business and Life.
[1:50] Tony gives some lifespan increasing tips
[4:11] What's going on with Tony's favorite meat and what it can do for you
[6:43] The importance of creating a sustainable life style
[10:08] Tony's Temple Theory
[11:42] What influence, if any, Tony had on helping his son lose weight, and some advice for parents on how they can do it too
[13:11] How we can motivate ourselves
[15:54] The journey of Tony's first TV show experience
[17:58] The gutsy move Tony made to become the first on-air guest of any shopping channel in the world
[19:22] How Tony got into informercials
[20:42] "Step up to stand out"
SW 245 - Insane Productivity Hacks, A Step-By-Step System to Double Your Productivity in 7 Days & How To Blog Outreach Like A Boss with Tor RefslandMay 14, 2016 19:01
Tor decided to leave his six-figure job in order to follow his passion - to help online entrepreneurs save time and increase results. He is a productivity coach, entrepreneur and blogger.
As an unknown blogger, Tor was featured in 158 blogs in 14 months and wrote a post about productivity tips that surpassed 20,000 views in 6 days. He talked with Jason about how he did it, and some of the important steps you can take to boost your productivity.
[2:05] How Tor started getting featured on other blogs
[4:06] Tor gives an important tip on what to ask for when you email your influencers
[6:09] Some of the best tips Tor got in response for his article
[7:35] The most important time management tip Jason has ever had in his life
[11:03] How Tor actually got influencers to agree to be a part of a post for an unknown blogger
[14:21] The way Tor marketed the article after he had it posted, even finding support from surprising sources
[16:51] How you need to view your blog posts in order to make them succeed.
SW 244 - LinkedIn Focus Academy with Nile NickelMay 7, 2016 24:16
Nile Nickel is a self-made time tested LinkedIn Expert. He attended Business School at St. Petersburg’s Eckerd College, and has incorporated his love for technology into all of his businesses. He is currently the President and CEO of Balance Engines LLC, Small Change LLC, and Revenue Assurance Holdings LLC.
Nile has a vast Social Media background and when LinkedIn was launched he was one of the first people to dive in, noticing the tremendous SEO potential and value behind it.
[1:48] Nile's LinkedIn philosophy
[3:34] How LinkedIn is more than most people think
[5:13] How to start the process of creating a great LinkedIn profile
[7:59] Using keywords in your LinkedIn profile and where to find them
[11:11] Nile breaks down the difference in pay levels for LinkedIn and what would actually make them worth the cost
[13:51] Tackling the Summary part of your profile
[17:26] The increasing use of LinkedIn in the job market
[18:40] Why job seekers and job recruiters love LinkedIn
[21:49] Breaking down if you really want as many connections as possible, or if you should pick and choose carefully
SW 243 - Virtual Reality: The Future is Here with Mary SpioApr 30, 2016 22:23
Mary Spio is Chief Visionary & Product Architect at CEEK VR.
She started her career as a Deep Space Engineer working with
companies such as Boeing Digital Cinema, Intelsat and Aerospace
Corp developing technologies that have changed media and
communications. Through her ventures she's provided technical
guidance and content solutions for over 200 radio stations,
Microsoft XBOX, Tribune News Company, Coca Cola, Toyota and much
Every once in a while something comes along with the potential to shift the way we do things, as a Digital Cinema pioneer at Boeing, she had the rare opportunity to help create the technology that changed the entire movie distribution paradigm working with Lucas Films, 20th Century Fox and other major studios. From there she pioneered an online video distribution platform that became the defacto standard for many media companies and brands to distribute their content digitally. And now…here she is again building what she believes will be the standard for mixed reality content creation and distribution CEEK.
Mary talks with Jason about where virtual reality is now, where it's going and what it all means for the individual.
[2:28] How quickly technology in the virtual reality world is changing
[4:57] The best VR technology on the market today
[6:31] The difference between virtual and augmented reality
[9:34] Mary describes a virtual reality experience
[12:17] How CEEK has had to meld their new technology with existing file types
[15:35] The consumer readiness of VR technology and how phones might be the first things targeted
[18:05] How Mary got into the VR world
[20:56] The entry cost for VR technology
SW 242 - Humor and Story Telling Skills for Awesome Speeches with Craig ValentineApr 23, 2016 26:04
Craig Valentine is the President of The Communication Factory,
LLC, which is an award-winning company that helps organizations
profit by presenting with impact and persuading with ease. As a
motivational speaker, he has spoken in the United States, Taiwan,
Canada, Jamaica, Qatar (Doha), England, Bahamas, Hong Kong, China,
Saudi Arabia, Kuwait, Indonesia, Japan, South Africa, India, Sri
Lanka, and Australia giving as many as 160 presentations per year.
He is the 1999 World Champion of Public Speaking for Toastmasters
Craig Valentine is also the Co-Founder of the World Class Speaking program, which helps up-and-coming speakers and speech coaches turn their presentations and programs into huge profits. Craig is the author of the groundbreaking book, The Nuts and Bolts of Public Speaking, Co-Author of the books, World Class Speaking and World Class Speaking In Action, and contributing author for the books Guerrilla Marketing on the Front Lines, Success Secrets of the Social Media Marketing Superstars, and Guerrilla Marketing Remix.
Jason and Craig talk today about how to properly use humor in your speeches to help sell.
[2:22] How winning the 1999 World Champion of Public Speaking gave him a new motto
[5:45] The importance of stories as anchors in speeches
[7:51] The progression of a successful story
[10:00] Some of the master speakers that Craig likes
[12:32] Using self deprecating humor
[16:34] How to not fear the sell
[18:49] Always sell the result
[21:45] Using facial expressions in speeches to maximize impact
SW 241 - Accelerating Entrepreneurial Success with John BowenApr 16, 2016 20:07
John Bowen is the founder of AESNATION.com, an online community of entrepreneurs balancing success with making a difference in the world. There, he hosts the recurring podcast, "Accelerating Entrepreneurial Success." Bowen is also founder of Financial Advisor Select, an organization that matches customers with vetted financial advisors in their communities. He is a regular contributor to the Huffington Post.
[1:30] AES' 60 million household survey on the importance of being a business owner
[4:13] The 6 key drivers for entrepreneurial success
[8:04] Identifying the key concerns
[12:58] Creating family office type environments for people without 100 million dollars
[15:17] Realizing how much wealth the government takes over your life and why it's so important to minimize
SW 240 - The Perfect Day Formula with Craig BallantyneApr 9, 2016 31:04
Craig Ballantyne has been the Editor of Early to Rise since 2011. He’s also a Strength & Conditioning coach in Toronto, author of Turbulence Training, a contributing author to Men’s Health magazine, and a member of the Training Advisory Board for Maximum Fitness and Oxygen magazines.
Craig is also the author of "The Perfect Day Formula: How to Own the Day and Control Your Life".
[4:06] Controlling the morning
[6:12] The proactive morning approach
[7:38] Identifying your OCD loops
[11:06] Starting to script out your day
[12:48] Where to start in the Perfect Day Kit
[14:38] Defining Magic Time
[15:54] Why Craig believes you should really try and be a morning person
[18:33] The app that makes Jason's morning
[20:27] The 5 Pillars
[23:35] Making the afternoon productive
[25:23] Creating a Not To Do List
[24:48] The new Law of Attraction...the Law of Action Attraction
Tabata Pro App
SW 239 - Keys to the Vault and the CFO Scorecard, The Ultimate Blueprint for an Insanely Successful Business with Keith J CunninghamApr 2, 2016 25:37
Keith J. Cunningham has more than thirty years of experience in business and investments. He has started several companies, negotiated about deals of millions of dollars, and has brought in and used for his business companies hundreds of millions.
He has made little deals, but also completed several big Wall Street transactions. He has acquaintance with business and investments from all possible points of view – from getting money to start a company, to big operations, to evaluations of companies, to investments in companies and markets.
He's also an entrepreneur, international speaker and published author of
two successful business books. He teaches life-changing business skills to thousands of top executives, small business owners and entrepreneurs across the world.
[1:53] Today's business environment requires you to have to embrace change
[4:23] How to figure out what's going to be the difference that makes the difference in your company and the 4 jobs of a CEO
[5:51] Some examples of problems versus symptoms
[9:17] The impact of a lower barrier to entry in creating companies and if raising capital is still needed for the most part
[12:07] How to raise capital, what investors are looking for when you take your idea or product to them
[15:34] Trying to find the most effective structure for your business
[18:53] The dumb tax
[21:03] The 3 part question you should always be asking yourself
SW 238 - Intelligence for Your Life TV, the John Tesh Radio Show, Entertainment Tonight, Olympic Games, Wimbledon, and US Open Tennis with John TeshMar 12, 2016 25:27
John Tesh’s highly successful and varied career path includes a 10-year run as anchor on Entertainment Tonight, six hit public television specials, including his landmark Live At Red Rocks in 1994, a string of #1 radio hits, his popular nationally syndicated radio show “Intelligence For Your Life” in which he has 14.5 million listeners, and a high profile advertising and marketing company. His musical accolades since releasing his debut album Tour De France in 1988 include seven million units in total sales; a Keyboard Magazine Award; a 2003 Grammy nomination for “Best Pop Instrumental Album” for his double CD The Power of Love; and gold certification for his Live At Red Rocks album.
His advertising and marketing company, TeshMedia, handles clients such as numerous Fortune 500 companies, including General Motors, Home Depot, Macy’s, Kohl’s Petsmart, Amway, Geico Insurance and PetSmart. Tesh’s book “Intelligence for Your Life: Powerful Lessons for Personal Growth”, has spent time on the New York Times, USA Today, Publisher’s Weekly, Wall Street Journal & Amazon.com best-seller lists. The award-winning daily and weekly show he calls “purpose driven radio”, recently secured the trademarks for three more categories in their “Intelligence for....” family. “Intelligence for Your Health,” “Intelligence for Your Pets” and “Intelligence for Your Love Life” have been added to Tesh's core brand, and will be developed into stand-alone content-rich websites with products designed around the “Intelligence” Tesh and his staff have gathered in the 10 years since they launched the show.
[4:36] How The John Tesh Radio Show found its niche and is designed to run on any format
[9:35] The importance of "picking a lane" in life and how it can lead to success
[15:15] The most important type of books John thinks you should be reading
[20:07] How John and his wife met, and why pretty women don't seem to get asked out as much
Focus: The Future of Your Company Depends on It
Differentiate or Die: Survival in Our Era of Killer Competition
SW 237 - Growing a $50 Million Millenial Business with Gerard AdamsMar 5, 2016 23:57
Gerard Adams is a thought leader, serial entrepreneur, angel investor, and philanthropist. His lifes purpose is to inspire other Millennials to leverage their passions for success and create the lifestyle they dream of.
Gerard started from the bottom, and made it his mission to get to the top, doing what he was passionate about, and giving a voice to the millenial generation. He co-founded a well-loved news platform called EliteDaily.com, hustled, and recently sold it for $50,000,000.
After meeting Tony Robbins, Gerard is now dedicating his life to mentoring aspiring entrepreneurs to help them avoid the pitfalls he faced.
[4:06] How EliteDaily.com got started
[7:40] How to hire and pay writers for your publication/company/blog
[11:10] How EliteDaily.com was able to ensure they were speaking with the right voice
[14:24] EliteDaily.com's current size
[16:26] The rising importance of video in today's online landscape
[19:07] Gerard's new thought leader business
SW 236 - Buy Real Estate or Anything with Business Credit with Gerri DetweilerFeb 27, 2016 28:00
Gerri is Head of Market Education for Nav, a website that helps entrepreneurs manage and build their personal and business credit. She is also co-author of the new book Finance Your Own Business with Garrett Sutton.
Jason and Gerri have an in-depth discussion about what business credit is, how you can obtain it, how you can actually attain GOOD business credit and what you can do with it in your business.
[6:06] Specific examples of using business credit and protecting your personal credit score
[10:37] Managing your business credit report
[12:22] How you actually get started with business credit
[13:41] Some important business credit terminology
[16:10] A tip that can help improve your credit score by simply changing the day you're paying your bills
[19:01] Looking at the time commitment that's likely required when you start getting your business credit underway
[22:36] The coming rise of equity crowdfunding
SW 235 - Big Money in Government Contracts with Kevin JansFeb 20, 2016 29:11
Kevin Jans is the President and Founder of Skyway Acquisition Solutions (“Skyway”). After 16 years as a Department of Defense contracting officer, he founded Skyway to help companies navigate the increasingly complex process of competing for Federal contracts. Kevin built the company on the premise that no one knows the Federal acquisition system better than contracting officers who managed it from the inside. Following this idea, he built a team of experts with actual contracting officer experience. What separates this podcast is the insight that Kevin and Paul bring from having been Contracting Officers (COs).
Kevin has held contracting officer warrants with unlimited signing authority in multiple Department of Defense agencies. He has written and reviewed over 1,000 contracts valued from $7,700 to $882 Million. In addition, Kevin has personally led or managed 143 competitive government source selections. This experience has made him a veritable expert in a series of acquisition regulations including the Federal Acquisition Regulation (FAR), the Defense FAR Supplement (DFARS), the Air Force FAR Supplement (AFFARS), and the Special Operations Command FAR Supplement (SOFARS). He has competed, awarded and administered contracts in a wide variety of industries, from aircraft and space systems to facilities and tactical vehicles. His collaborative style allowed him to communicate across a disparate customer base (Army Rangers, Navy SEALs, Air Force and Marine Corps SOF) to create rapid, effective acquisition strategies.
In addition to his hands on experience, Kevin has extensive credentials in the contracting and source selection field. He is an active member of the National Contract Management Association (NCMA), Suncoast Chapter. Kevin also has elite training and development experience in the Federal contract market. He was competitively selected for both the US Air Force’s Copper Cap Training Program and the Career Broadener Programs. Both of these targeted Department of Defense training programs are designed to accelerate the experience and knowledge of high-performing professionals in the DOD contracting and acquisition field. He is a Certified Federal Contracts Manager (through NCMA), DOD-Certified in both Contracting and Program Management (through Defense Acquisition University) and he holds a Yellow Belt Certification in Six Sigma.
[5:13] Kevin's new 80/20 rule
[7:07] A few places you can go to find government contracts out there and if you might be a fit
[9:48] Getting started and learning the basics of learning to get government contracts
[11:50] How to compete for government contracts with small businesses and minority owned businesses
[14:53] Comparing the government contract market to the stock market
[17:51] How long it takes to get a government contract going
[21:55] Exploring the all important topic of how much it costs to get help submitting your government contract proposal
[24:40] Looking at what the government's going to look at when they're onsidering if you'll win the contract
SW 234 - The 2000s, A New Reality with Jane Root, CEO of Nutopia & Discover NetworkFeb 13, 2016 18:26
Jane Root is a leading creative executive producer who has transformed major networks on both sides of the Atlantic, and delivered innovative, acclaimed programming to the content market worldwide in both television and digital. Previously President of Discovery Networks and controller of BBC2, Jane established herself as co-founder of Wall to Wall Television creating a number of hit programs for the British and US markets. In 2008, Jane set up Nutopia and since its launch has created international formats, won awards, achieved record-breaking ratings and pioneered a new genre of television – the mega-doc.
[1:20] An overarching look at the peaceful beginning of the 2000s
[3:05] The flavor of the decades, the 80s created the world we now have, the 90s were peace and prosperity
[7:39] The technologies that changed society in the 2000s, starting with Napster
[9:31] A look back at the financial side of the 2000s and how it was a continuation of the 90s weakening of restrictions
[12:20] The changing speed of technological advances
[15:42] Some fun facts about the 2000s
SW 233 - Big Data for Small Business with Dr Harpreet SinghFeb 6, 2016 18:21
Harpreet Singh is Co-founder and Co-CEO of ExpertFi, as well as a Fellow at Harvard Innovation Lab. He is responsible for Experfy's strategy and operations. He is an entrepreneur with experience leading cross-functional teams in global execution of product development, business strategy, operations, and technology functions. With exceptional emphasis on structured governance, he managed the program management initiatives for sixty technology startups from Citigroup's e-Citi Venture Portfolio Office. In a later role as Director of Technology, also at Citigroup, he architected the infrastructure of global multi-tiered, web-based electronic exchanges. Harpreet subsequently established the Project Management Office (PMO) for FX Alliance, a global foreign exchange platform, where he was responsible for enabling project and risk management functions for New York, London and Tokyo locations. Harpreet earned Master's and PhD degrees from Harvard University, where he currently serves as a faculty member. In 2001, Harpreet co-founded the Sikh Coalition—a civil rights group—in the wake of hate crimes against Sikh-Americans after the September 11 attacks. In 2003, along with Desmond Tutu, Harpreet was honored with the James Parks Morton Interfaith Tribute by the Interfaith Center of New York for his work to help heal local communities on the grassroots level.
[1:26] Dr. Singh breaks down the 3 characteristics of big data: volume, variety and velocity
[4:11] How big data is being used in a way that small businesses can actually use
[7:15] How big data has been used in conferences to aid in seating people, at a price that businesses can actually afford
[9:21] How Experfy has been able to recruit and retain some of the big names in the data scientist world
[10:15] Using big data can help your company automate things previously done manually, drive down your prices and help you expand
[14:34] The future of big data and analytics
[16:00] Describing the Harvard Innovation Lab
SW 232 - Speaking CPR and Storytelling with Michael DavisJan 30, 2016 28:56
In 2011, Michael earned the designation Certified World Class Speaking Coach. The processes and skills he teaches help you increase your visibility, create more opportunities for advancement, save you time, and may also increase your income.
To keep abreast of new ideas from the speaking world, he works closely with World Champion and Hall of Fame speakers. He also studies the work of Hollywood screenwriters and professional comics to expand his knowledge of presentation skills and offer a unique perspective on these topics. Because of his dedication to the craft, Michael is sought by speakers all over the world.
He has produced audio programs, is a contributing author to three public speaking books, has recently written his first book, ‘THE Book on Storytelling,’ and presents public speaking and storytelling skills workshops throughout the year.
[2:56] Why storytelling connects us so well
[4:58] Why the headline stories aren't the most effective stories, but rather it's the "little" ones
[7:47] Storytelling with the Then, Now, How method
[11:30] How the hero's journey fits into storytelling
[14:00] How long should your stories actually be, and the 30 second story that rocked Mike's world view
[17:07] Mike names off the areas where most people struggle, and some tips for how to cure it
[23:37] How historical figures like Martin Luther King, Jr, Ronald Reagan and JFK factor into storytelling
SW 231 - Nice Guys Finish First with Doug SandlerJan 23, 2016 28:32
Doug Sandler has over 30 years of business experience as an entrepreneur, business owner, manager and staff member. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller. He specializes in making connections, building relationships and strengthening bonds both inside and outside organizations. Don’t let the “Mr. Nice Guy” tag fool you, Doug has entered into many high level negotiations and is anything but a pushover. His speaking and consulting business is geared towards improving relationships and winning business through his time tested sales, service and relationship building system. Doug is a nationally recognized speaker, and writer for Huffington Post. His weekly posts reach over hundreds of thousands of readers. Doug has been titled by a leading social media marketing company in the top 100 of Social Media Thought Influencers to follow.
[4:23] The importance of always being on the lookout for what the next step is in your life
[8:18] How to make yourself start reaching out to clients/friends/anyone and improve your life
[13:49] The importance of empowering others and how it will cause your business to thrive
[17:56] Companies that have the "Nice Guy" environment
[22:15] The differences between companies people like working with and companies everyone wants to avoid
SW 230 - Former CEO of Apple & President of Pepsi, John Sculley, on Moonshot! Game Changing Strategies on How to Build a Billion Dollar BusinessJan 16, 2016 21:21
John Sculley is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of Pepsi-Cola (1977–1983), until he became chief executive officer of Apple Inc. on April 8, 1983, a position he held until leaving in 1993.
He is recognized worldwide as an expert in marketing, in part because of his early successes at PepsiCo, notably his introduction of the Pepsi Challenge, which allowed the company to gain market share from primary rival Coca Cola. He used similar marketing strategies throughout the 1980s and 1990s at Apple to mass-market Macintosh personal computers, and today he continues to speak and write about disruptive marketing strategies.
[4:52] What an entrepreneur needs to do to keep up with the changing work environment
[7:51] How the Pepsi Challenge was the turning point in consumer driven marketing
[12:46] The process through which we connect the rest of the world technologically
[15:13] How you can find your noble cause
[18:49] How the business plan has been usurped by the customer plan
SW 229 - The System - The Proven 3-Step Formula Anyone Can Learn to Get More Leads, Book More Appointments and Make More Sales with Eric LofholmJan 9, 2016 23:38
Eric Lofholm is a Master Sales Trainer who has taught his proven sales systems to thousands of professionals around the world. He is President and CEO of Eric Lofholm International, Inc., an organization he founded to professionally train people on the art and science of selling.
Eric began his career as a sales failure. At his first sales job he was put on quota probation after failing to meeting the minimum quota two months in a row. It was at this point that Eric met his sales mentor. After being professionally trained Eric achieved his quota and eventually become the top producer at that company. Eric went on to become the top producer at 2 more companies prior to starting Eric Lofholm International.
For over 14 years Eric has been sharing his proven sales increasing ideas with people all over the world. He believes that selling equals service. He also believes in working towards mastery of the fundamentals of lead generation, appointment setting, and delivering a high quality presentation.
Eric is the author of How to Sell in the New Economy, How to Master the Science of Goal Setting, and 21 Ways to Close more Sales.
[3:45] How you need to look at your sales pitch to truly improve it
[6:35] How to properly use storytelling in your sales pitch and why it's important
[11:48] What to do if you need to break through your final resistance to sales
[17:07] The first (and most crucial) step if you're trying to sell anyone anything