Social Geek Radio

Social Geek Radio

Franchising, Social Media, and Digital Marketing all in one podcast! Come Geek It Out with us!
Social Geek Radio

Description

Get in touch with your inner geek! Join us each week for a discussion on the use of social media, digital marketing, and new technologies for your business, brand, or franchise. If you think you enjoy digital tech just as much as you do relationships, this show is for you.

Link: www.blogtalkradio.com/socialgeekradio

Categories

Business

Episodes

Franchise Spotlight: James Williams

Jan 25, 2020 00:24:00

Description:

James Williams has developed brands and businesses partnering with some big names in entertainment and sports including Beyoncé and Gabrielle Reece.  He shares his story in launching and franchising his newest venture, Mayweather Boxing + Fitness with Floyd Mayweather, as well as trends and advice on supporting franchisees in the fitness space.    Thanks to Social Joey, FranSuite, and MFV Expositions.    

Franchise News Podcast 1.24.2020

Jan 24, 2020 00:05:00

Description:

The Franchise News Podcast for the week ending January 24, 2020. Thanks for tuning in to our first episode!   In the news this week: Robert Cresanti, International Franchise Association Jason Anderson, Venture X Charles Watson, Tropical Smoothie Café Edible Brands, Wingstop, Children's Lighthouse Mike Rotondo, Altitude Trampoline Park Chad Jordan, Soci Matthew Job, AdCritters Smoothie King, Dunkin School of Rock, Rob Price  VetFran, MFV, Franchise Update Media, The Canadian Franchise Association #IFA2020 #MUFCon                                                        

Angela Coté: Franchise Growth Catalyst Episode 2

Jan 23, 2020 00:40:00

Description:

Hi, I'm Angela Coté.  The content of this podcast is intended to educate and inspire franchisors looking to grow (who isn't??).  I share my insights from having helped grow the franchise company my family founded, M&M Food Market, to almost 500 locations.  What sets me apart is my F3 approach, which incorporates my: background on the FRANCHISOR side of the relationshiptime in the FIELD supporting franchiseesperspective as a multi-unit FRANCHISEE (Get it, 3 F's :) The content ranges from how to find franchisees to how to optimize support systems to foster a culture of performance and profitability in your franchisees.  Periodically I will invite select guests to join me and share real life stories and examples of the topics I am covering.  Now crank up your speakers, hit the play button, and GO BE AWESOME!   Today's Special Guest: Dan Monaghan of Clear Summit Group.  

Brand Development with Clay Langdon and Jack Monson

Jan 21, 2020 00:31:00

Description:

Clay Langdon is the founder of TUNER. He joins the show to share his ideas on brand development, best practices for brand positioning in 2020, and what to do when your content strategy is broken. Thanks to Social Joey, AnswerConnect, and Better.     

Franchise Spotlight: Tara Gilad

Jan 18, 2020 00:19:00

Description:

Tara Gilad is the founder of Vitality Bowls and she joins Social Geek to share the story of this rapidly-growing franchise. Tara shares some great advice for other franchisors looking to stand out in a growing but crowded market.        Thanks Social Joey, FranSuite, and VetFran.    

Rising Above Email Noise with Jan Spence and Jack Monson

Jan 14, 2020 00:31:00

Description:

Jan Spence is an international keynote speaker, author, and consultant. She joins the show today to speak about … speaking! We’ll discuss how to use phone calls to rise above the noise of sales & marketing emails in 2020. And don’t get us going about bad salesy LinkedIn messages. Plus, Jan shares tips to get someone LIVE on the phone and what to say when they actually answer. (Tip: don’t say, “how are you?”)  Connect with Jan at janspence.com! Thanks to Social Joey, Brand Journalists, and Better.  

IFA 2020 Preview: Beth Dailey and Jack Monson

Jan 11, 2020 00:16:00

Description:

Beth Dailey, the VP of Marketing of The International Franchise Association returns to Social Geek with an update on what’s happening at IFA’s 2020 Convention.  Beth gives us a preview of this year’s A-List speakers including Simon Sinek, Trent Shelton, Jay Baer, and many more. Register now before rates increase after January 17.  Beth also reviews some trends and new ideas discussed the recent technology issue of IFA’s Franchising World Magazine.  Thanks to Social Joey, AnswerConnect, and Better.

Ad Spend Strategies for 2020 with Kristen Pechacek and Jack Monson

Jan 7, 2020 00:34:00

Description:

It’s the first episode of Season Eleven!  Kristen Pechacek of Self Esteem Brands shares ideas to consider when planning your media buys this year including: The Effect 2020 Election will have on ad buysRise of Connected TVGrowth of Amazon adsDigital Out Of Home Attribution Diversifying Facebook and Google spendsBattling Ad FraudWhat’s up with the Lack of Branding?And are big creative agencies in trouble?   Plus, we’re getting ready for great conversations at the Marketing and Innovation Summit at the 2020 IFA Convention next month.  And did you know that Anytime Fitness is now franchising on all 7 continents with a new location open in Antarctica?!?   Thanks to Social Joey, FranSuite, and Franchise Dictionary Magazine.     

Angela Coté: Franchise Growth Catalyst

Jan 7, 2020 00:32:00

Description:

Join franchising expert Angela Coté for the first episode of her own Podcast!  Connect with Angela at angelacote.com and be sure to go be awesome!         

Measuring Communications with Johna Burke and Jack Monson

Dec 31, 2019 00:29:00

Description:

It’s our last episode of Social Geek’s first decade!   Johna Burkeis the Global Managing Director of AMEC – the Association for the Measurement and Evaluation of Communications. We’ll dive deep into the difference between measuring short term conversion metrics versus the strategic longer tail effect of Public Relations and Brand Reputation objectives. Reach Johna at Johna@amecorg.com and check out AMEC’s tools and 2020 summit info!   Thanks to Social Joey, The Better Software Company, and Brand Journalists.   

Franchise Spotlight: Mike Mohammed

Dec 28, 2019 00:22:00

Description:

  Joining us for this week’s #FranchiseSpotlight is Mike Mohammed andRandy Wyner Of Chronic Tacos! Mike and Randy share trends for restaurant franchises in 2020 including challenges and opportunities with third party delivery, becoming the employer of choice, and building a compelling culture for your brand.   Thanks to Social Joey,  Intrepid Direct, and FranSuite.     

Customer Service with Nancy Friedman and Angela Coté

Dec 24, 2019 00:21:00

Description:

Merry Christmas! Nancy Friedman and Angela Coté continue guest hosting this week. Today, Nancy shares customer service tips for small business owners.    For more from Nancy, reach her at nancyfriedman.com or call her at 314-291-1012! Thanks to Social Joey, The Better Software Company, and AnswerConnect.    

Franchise Growth with Angela Coté and Nancy Friedman

Dec 21, 2019 00:28:00

Description:

Join guest hosts Nancy Friedman and Angela Coté as they discuss best practices for franchise brands and small businesses owners. First up, Angela shares the four drivers of franchise growth!   For more info from Angela, reach her at angela@angelacote.com or 250-213-7277.    Thanks to Social Joey, Intrepid Direct, and FranSuite.    

Facebook Changes with Mike McDowell and Jack Monson

Dec 17, 2019 00:41:00

Description:

Mike McDowell of Social Joey gives us a preview of the new Facebook newsfeed rolling out for 2020. Marketers, get ready now!  Facebook Stories will be front & center along with an emphasis on groups and events. We’ll also discuss some new rules for Facebook groups, changes for Facebook video, the trouble with duplicating content across accounts, and when to use Facebook Automated Ads. Plus: better LinkedIn posting strategies, and what the heck are we going to do about TikTok?  If you have more questions, email Mike at mike@socialjoey.com or text him at 423-583-1544! Thanks to The Better Software Company and Brand Journalists. 

Franchise Spotlight: Steve Collette

Dec 14, 2019 00:31:00

Description:

Today’s Franchise Spotlight is on Steve Collette, Co-Founder and CEO of 3rd Degree Training and Actual Nutrition. Steve also serves on the board of the Canadian Franchise Association often shares great advice for Emerging franchisors on launching and growing a brand.  One of his best nuggets: when times get tough, remember why you started.    Thanks to Social Joey, The Better Software Company, and FranSuite. 

eCommerce Marketing with Somia Farid Silber and Jack Monson

Dec 10, 2019 00:13:00

Description:

Somia Farid Silber is the Vice President of eCommerce for Edible Brands, the franchise known worldwide for its Edible Arrangements brand.  Somia has literally grown up in franchising and still loves Wowing the customers and Wowing the franchisees! She shares some great ideas about growing via the brand’s 1000+ locations partnered with an eCommerce strategy.   Thanks to Social Joey, Intrepid Direct, and AnswerConnect.   

Franchise Spotlight: Faizun Kamal

Dec 7, 2019 00:33:00

Description:

Faizun Kamal is a consultant with The Franchise Consulting Company and is the Best-Selling Author of "The Right Franchise for You.”  Faizun shares the 6 steps to finding a role that is professionally fulfilling and personally satisfying that feeds the “WHY” in your life. Also today, Faizun and Jack also create a new rule for 2020: at any business conference, no more asking, “So, how’s this show been for you?”     Thanks to Social Joey, The Better Software Company, and Franchise Dictionary Magazine.      

Omnichannel Marketing with Rytis Lauris and Jack Monson

Dec 3, 2019 00:22:00

Description:

Rytis Lauris is the Co-Founder and CEO of Omnisend, a London-based ecommerce marketing platform and he joins us this week on Social Geek.  Rytis shares the latest best practices and trends for marketing your ecommerce business by pairing email marketing with messages via SMS, Facebook Messenger, WhatsApp, and more. Thanks to Social Joey, Intrepid Direct Insurance, and Brand Journalists.       

The DNA of a Franchisee with Angela Cote and Jack Monson

Nov 30, 2019 00:30:00

Description:

Angela Coté returns to discuss the qualities and skills that make up a great franchisee.  Angela’s “DNA of a Franchisee” is a compelling list that all small business owners, franchise brands, and industry pros should check out. Reach out to Angela for your own copy of the full list!    Thanks to Social Joey and Intrepid Direct Insurance.    

Restaurant Marketing Trends with Joe Donaldson

Nov 26, 2019 00:17:00

Description:

Joe Donaldson of Givex joins the show to share trends in restaurant marketing. Joe discusses how technology and data should work for  the strategic vision of the brand!    Thanks to Social Joey, The Better Software Company, and AnswerConnect.

Franchise Spotlight: Paul Huszar

Nov 23, 2019 00:25:00

Description:

Why do Veterans make great business owners and franchisees?  Paul Huszar, CEO of VetCor, shares his research and experience on this subject as well as his vision for creating a system of veteran leaders. Recorded in Nashville at The Emerging Franchisor Conference! Thanks, IFA for another fantastic event! Shout-outs to great franchise leaders and presenters at the EFC event including Steve White, Brian Schnell, Ken Hutcheson, and Susan Beth.    Thanks to Social Joey and Intrepid Direct Insurance.  Social Geek is a proud supporter of IFA's VetFran program.    

Women's Franchise Network: Emma Dickison

Nov 20, 2019 01:01:00

Description:

Emma Dickison shares her inspiring story in the first episode in this new podcast series from the International Franchise Association's Women's Franchise Network!        

Responding to Reviews and Comments with Emoke Hartyani and Jack Monson

Nov 19, 2019 00:25:00

Description:

Joining the podcast today live from Hungary is Emoke Hartyani, an entrepreneur who leads her field in using social media to grow her multiple niche businesses including Budapest Vet Cargo. Emoke shares her 3 rules for responding to negative reviews and comments. “A negative review is a chance to shine and learn something new about your business!”   Thanks to Social Joey and The Better Software Company      

Franchise Spotlight: Justin McCoy

Nov 16, 2019 00:25:00

Description:

This week’s #FranchiseSpotlight is with Justin McCoy, VP of Marketing at Cousins Subs! Justin shares marketing trends he’s watching for 2020 in both the restaurant space and in franchising. Plus - more details on IFA’s Emerging Franchisor Conference next week in #Nashville.  See you there! Thanks to Social Joey, Intrepid Direct Insurance, and Brand Journalists.      

Next Generation SEO with Kurt Lee Hurley and Jack Monson

Nov 12, 2019 00:25:00

Description:

Kurt Lee Hurley, CMO of American Family Care, joins the podcast to share new SEO ideas and strategies.  Kurt describes this “Next Gen SEO” as not just including technical side of search but focusing on understanding the audience and their needs and wants. SEO must also consider that over 50% of searchers are using voice search!   Thanks to Social Joey, The Better Software Company, and AnswerConnect.  

Franchise Spotlight: Michelle Morris

Nov 9, 2019 00:27:00

Description:

This week Michelle Morris of Tutor Doctor shares ideas on content marketing including: What types of content are currently getting the best engagementHow your team can best collaborate via a content calendarEngaging franchisees and encourage great local social media marketingBest practices for repurposing content! You can reach Michelle at mmorris@tutordoctor.com! See you in two weeks in #Nashville at IFA’s Emerging Franchisor Conference!   Thanks to Social Joey, Intrepid Direct Insurance, Brand Journalists, and The International Franchise Association.

Internal Communications with Gabby Nelson and Jack Monson

Nov 5, 2019 00:29:00

Description:

Gabby Nelson is the Global Communications Lead for HR at global powerhouse Cargill. Gabby shares trends in employee communications for 2020, ideas on building trust inside a large organization, and challenges for all teams including using antiquated communications. Thanks to Social Joey and The Better Software Company.  

Franchise Spotlight: Susan Beth

Nov 2, 2019 00:25:00

Description:

Susan Beth of NRD Capital returns to the podcast to share the latest on the 2019 IFA Emerging Franchisor Conference coming up in Nashville Nov 19 – 21! We dig into the surprising similarities between singers and songwriters signing with a label in Music City, and business owners signing with a franchise brand! Plus:  What size or traits of a brand makes the brand "emerging"?And what about the re-emerging brands? And, will the Social Joey booth be inside the Hilton Nashville or actually up the street at the Johnny Cash Kitchen and Saloon? You can reach Susan to learn more at sbeth@nrdcapital.com Thanks to Social Joey, Intrepid Direct Insurance, Franchise Dictionary Magazine, and The International Franchise Association.   

Building Content Marketing Teams with Xenia Muntean and Jack Monson

Oct 29, 2019 00:20:00

Description:

Joining us today from Bucharest, Romania is Xenia Muntean, the co-founder and CEO of London-based Planable. Xenia’s new book is The Manifesto On Content Marketing Teams. She shares ideas on improving productivity within content marketing teams, making collaboration more inspiring, and presenting content ideas to clients with greater impact!    Thanks to Social Joey, The Better Software Company, and AnswerConnect.

Franchise Spotlight: Thomas Scott

Oct 26, 2019 00:28:00

Description:

Thomas Scott of Brand Journalists joins the podcast again to talk about the evolution of using social media for franchise development. Thanks to everyone who attended #MITCon in #Austin this week! I enjoyed chatting with Thomas about the origins of this unique franchise marketing conference back in the day. Shout-out to the Original Geek, Deb Evans!  #MITCon2019  #FranCamp2011   Thanks to Social Joey and Intrepid Direct Insurance.

MITPod: Renee Israel

Oct 22, 2019 00:26:00

Description:

  The International Franchise Association and Social Geek present: MITPod, The Marketing Innovation Technology Podcast!  Today’s guest is Renee Israel, co-founder of Doc Popcorn and now the Chief Franchise Officer at Modern Market Eatery and Lemonade.  Renee will be joining an all-star panel of founders and CEOs sharing their stories and ideas in a presentation called “Igniting Innovation: Take Your Brand to the Next Level with Marketing & Technology” this week at MITCon in Austin. Thanks to MITCon sponsors Social Joey, The Better Software Company, AnswerConnect, V Digital Services, PrintComm, and PayChex!  

Franchise Spotlight: Tim Courtney

Oct 19, 2019 00:23:00

Description:

This week’s show has a conversation during Franchise Update’s #FLDCon event with Tim Courtney of PuroClean about business development trends he’s spotting for 2020.  Tim also shared ideas on business ownership for Veterans and First Responders.  Reach out to Tim at tcourtney@puroclean.com! Social Joey Franchise Update Media The Better Software Company VetFran  

Launching New Brands with John Hewitt

Oct 15, 2019 00:17:00

Description:

John Hewitt is the founder of both Jackson Hewitt and Liberty Tax Service. Now he has used his 50+ years of tax experience and franchising success to launch Loyalty Brands. John shares stories of founding multiple successful brands and shares tips for new entrepreneurs! You can meet John at an upcoming Loyalty Brands Discovery Day in the following cities and beyond: 10/15 Phoenix, AZ 10/24 Virginia Beach, VA 10/31 Pasadena, CA      Thanks to Social Joey and Intrepid Direct Insurance.

Franchise Spotlight: Bill DiPaola

Oct 12, 2019 00:23:00

Description:

In this week’s #FranchiseSpotlight, Bill DiPaola, Chief Operating Officer at Ballard Brands joins the show. Anyone who has met Bill or heard him speak at Restaurant or Franchise events will know that this will be a FUN interview!  Bill shares trends he is seeing in the restaurant industry, opportunities for restauranteurs in 2020, and how teamwork and diversity will grow your brand and delight your customers!   Thanks to Social Joey and Intrepid Direct Insurance.  

MITPod: Josh Allen

Oct 10, 2019 00:23:00

Description:

The International Franchise Association and Social Geek present: MITPod, The Marketing Innovation Technology Podcast! Josh Allen, Senior Director of Marketing at Location3, shares a preview of his MITChat presentation at MITCon coming up in Austin!   Josh shares new ideas on tracking online marketing with offline business transactions, ultimately showing how marketing dollars translate into real life purchases. Location3’s close partnership with Google is creating best practices for all of us in the franchise industry!     Join us at MITCon by registering today at https://www.franchise.org/mitcon! Thanks to all MITCon sponsors including Dispatch Technology, Suttle-Straus, TSYS, Social Joey, and AnswerConnect.  

The Franchise King on Blogging! With Joel Libava

Oct 8, 2019 00:26:00

Description:

The one and only Franchise King - Joel Libava - joins the show to discuss blogging!  The Franchise King blog was a pioneer for business content in the early days of blogs. Joel shares his views on: Are blogs still relevant? How should a business pro build an audience?And, what trends are coming our way in franchising in 2020? Thanks to Social Joey, The Better Software Company,  

Franchise Spotlight: Keith Gerson

Oct 5, 2019 00:24:00

Description:

Keith Gerson, President and CMO of FranConnect, joins the show to discuss his new book, The Franchise Book of Mentors. It’s a fascinating collection of conversations with top leaders in franchising sharing advice and ideas for the next generation of business leaders. 100% of the proceeds of this book go to IFA’s VetFran! Order yours now at franchisebookofmentors.com. Keith also gives us a preview of FranConnect’s new performance management solution called Optimize! Connect with Keith at keith@franconnect.com! Thanks to Social Joey and Intrepid Direct Insurance.  

MITPOD: Kristen Pechacek

Oct 1, 2019 00:29:00

Description:

The International Franchise Association and Social Geek present:  MITPod, The Marketing Innovation Technology Podcast! Kristen Pechacek is back to share big news about The Bar Method joining Anytime Fitness and the other great brands at Self Esteem Brands. Kristen discusses WHO is best to manage social media: the Franchisor or Franchisees? What about live videos, responding to reviews, Instagram posts, or other digital content? We also dive into more great news that Google will presenting at #MITCon later this month in Austin!  Also kudos in this episode about Franchise Dictionary Magazine’s new issue featuring “The 50 Women of Wonder!”  

Franchise Spotlight: James Alisch

Sep 28, 2019 00:24:00

Description:

This week’s Franchise Spotlight guest is James Alisch of WOW 1 Day Painting. James shares his tips for small business owners navigating today’s challenges. Thanks to Social Joey and Intrepid Direct Insurance.    

Emerging Brands with Kristen Horler, Liberty Bernal, Angela Cote, Jack Monson

Sep 24, 2019 00:23:00

Description:

Recorded live in Philadelphia!  Kristen Horler and Liberty Bernal of Baby Boot Camp, and Angela Coté join Jack Monson to discuss their favorite takeaways from a week of learning and networking at Springboard. The ladies also have some great advice for emerging franchise brands!   Thanks to Social Joey, The Better Software Company, Fishman PR, FisherZucker, and Entrepreneur!  

Franchise Spotlight: Mark de Gorter

Sep 21, 2019 00:27:00

Description:

In this week’s Franchise Spotlight, Mark de Gorter of Workout Anytime discusses how they are using members’ stories to market the brand. Mark shares trends in both the fitness industry and in franchising.    Thanks to Social Joey and The Better Software Company.

Emerging Brands with Chris Raimo Part 2

Sep 17, 2019 00:34:00

Description:

This is part 2 of a fascinating conversation with Chris Raimo and Angela Coté discussing the growth of Chris’ brand, Happy Cat Hotel.   We’ll get deep into team building. Which essential team members you will need? Advisor? Attorney? Manager? And who else can play on the founder’s strengths and needs.    Thanks to Social Joey, Cultivate Advisors, and The Better Software Company

Franchise Spotlight: Ali Rauch

Sep 14, 2019 00:26:00

Description:

In this week’s #FranchiseSpotlight, Ali Rauch of Chicken Salad Chick joins the podcast to share marketing tips for Grand Openings! Ali has marketed the grand openings of 100+ locations and has some great ideas to get the word out to the local community! Thanks to Social Joey and AnswerConnect.

MITPod: Subodh Gupta

Sep 12, 2019 00:20:00

Description:

The International Franchise Association and Social Geek Radio present MITPod – the Marketing Innovation Technology Podcast! This week Subodh Gupta, CEO of FranPOS joins the podcast to discuss Growth Marketing and how it relates to Franchise systems and local unit owners.  Thanks to all #MITCon sponsors including All Points Public Relations, Listen 360, and Social Joey.

Emerging Brands with Chris Raimo

Sep 10, 2019 00:24:00

Description:

This week Chris Raimo and Angela Coté share ideas about their work on Chris’ brand, Happy Cat Hotel.  Listen to this episode to hear real transparency and honesty from a unique growing brand working with one of the best business advisors around! Thanks to Social Joey, Cultivate Advisors, and The Better Software Company  

Franchise Spotlight: Bruce Linton

Sep 7, 2019 00:29:00

Description:

Bruce Linton joins the show today via a webinar with a live interactive audience! Bruce is the founderand former Chairman and CEO at Canopy Growth Corporation, where he started with zero customers and took the company value to $20 Billion in 6 years.    Bruce is also the co-founder of Ruckify and The Better Software Company and discusses the state of Franchising, Entrepreneurship, and next hot industries primed for massive growth!  Social Joey and #SocialGeek are proud supporters of VetFran!  

MITPod: Sam Caucci and Hagop Giragossian

Sep 5, 2019 00:25:00

Description:

The International Franchise Association and Social Geek Radio present MITPod – the Marketing Innovation Technology Podcast! Sam Caucci of 1Huddle and Hagop Giragossian of Dog Haus join the podcast to preview their presentation at MITCon in Austin. Sam and Hagop discuss how franchises are using technology and gaming to get new owners onboarded and engaging their teams. We also chat about taking The Hill with next week at the IFA Franchise Action Network event. Reach out to the Hagop at Hagop@doghaus.com and Sam at sam@1huddle.com.   Thanks to all #MITCon sponsors including Qiigo, Qubo,RevLocal, Scorpion, and Social Joey!  

Maximize Networking at Conferences with Angela Coté and Jack Monson

Sep 3, 2019 00:27:00

Description:

Hey Angela Coté fanboys and fangirls - she’s back with new tips on networking at business conferences.  We’ll get you prepped and ready to join us at one of our favorite Franchising events of the year: Springboard, September 18 - 20 in Philadelphia.    Also, we’ve got details on Catapult from Cultivate Advisors Sept 25 - 27 in Chicago. And if you’re a Franchisee who wants to attend Catapult for free, reach out to Angela via angela@cultivateadvisors.com! Thanks to Social Joey and AnswerConnect. Shout outs to Fishman PR, Fisher Zucker, Entrepreneur Magazine, Brad Fishman, Lane Fisher, and Bill DiPaola!

Franchise Spotlight: Jack Bachinsky

Aug 31, 2019 00:17:00

Description:

Jack Bachinsky, Chief Marketing Officer of Hand & Stone Massage and Facial Spa joins the show to share his brand’s story. Jack discusses trends in the massage world as well as in digital marketing including using influencers on Instagram.  Jack Bachinsky encourages you to reach out to him at jbachinsky@handandstone.com. Thanks to Social Joey, The Better Software Company, and Franchise Dictionary Magazine.     

MITPod: Shane Evans

Aug 29, 2019 00:22:00

Description:

  The International Franchise Association and Social Geek Radio present MITPod – the Marketing Innovation Technology Podcast! Shane Evans joins the podcast today to preview of her panel at MITCon in Austin with other rockstar founders and CEOs dicussing Innovations in their franchise brands. Shane and Jack discuss Massage Heights’ focus on hyper-local marketing and storytelling on social media with local influencers. Shane also shares some trends that she sees in franchising, and we chat about IFA’s VetFran program! Got a question for Shane? Reach her at sevans@massageheights.com!   Thanks to all MITCon sponsors including OneUpWeb, 1Huddle, Constant Contact, and Social Joey!

Franchise Spotlight: Harriet Mills

Aug 24, 2019 00:21:00

Description:

Harriet Mills of Wine and Design shares her franchise’s origin, how to impress the sharks on Shark Tank, and how the brand is standing out in a crowded but growing space.    To connect with Harriet, she encourages you to reach out to her at Harriet@wineanddesign.com   Thanks to Social Joey, The Better Software Company, and AnswerConnect.

Influencer Marketing with Greg Andersen and Jack Monson

Aug 20, 2019 00:27:00

Description:

If you’re in NY or LA, do not listen to this podcast. You won’t like it. Unless you’re a marketer - then you’ll love it!  Today we’re talking to “the OTHER famous business guy from Omaha” --  Greg Andersen, CEO of Bailey Lauerman. America outside of its ten largest cities is rapidly becoming more diverse and more influential. Greg has built a network of digital influencers in the other 92% of the country called the EIB -- Everything In Between. Greg describes where influencer marketing is today, whether or not it has peaked, and possible changes in government regulations and industry standards for 2020. Thanks to Social Joey and Gusto!   

Franchise Spotlight: Michael and Brian Evans

Aug 17, 2019 00:17:00

Description:

In this week’s Franchise Spotlight, Michael and Brian Evans of My Favorite Muffin join the show to discuss the growing brand’s story. They share tips on growing the brand across generations, focusing on your core business, and not extending the brand too far. Thanks to Social Joey and The Better Software Company       

MITPod: Beth Dailey

Aug 15, 2019 00:11:00

Description:

  The International Franchise Association and Social Geek present: MITPod. The Marketing Innovation Technology Podcast.    This week IFA’s VP of Marketing Beth Dailey shares some updates from the IFA and details on this year’s Marketing and Innovation Awards at MITCon in October. Be sure to submit your brand’s campaigns and innovations before the August 16 deadline at https://www.franchise.org/events/mitcon!   Thanks to MITCon sponsors including FranData, FranPOS, Location3, and Social Joey.   

Branding For Authors with Stenetta Anthony

Aug 13, 2019 00:22:00

Description:

Author and Educator Stenetta Anthony joins the show to share advice on personal branding for authors.   Stenetta’s advice for authors includes narrowing down your audience to a specialty, paying attention to the business end of writing, and not being afraid of a NO (because a YES is coming)! Check out Stenetta’s latest book, A Home for Sally!   Thanks to Social Joey and Gusto!   

5 Critical Facebook Changes - Live in Detroit

Aug 10, 2019 00:41:00

Description:

This week's Franchise Spotlight is a LIVE show in Detroit with hundreds of BIGGBY COFFEE owner / operators and team members at Biggby's Annual Franchise Meeting! Thanks to Biggby for inviting Jack to speak with the team on about recent changes that are criticial to know for the success of a small business.    Thanks to Social Joey, The Better Software Company, and AnswerConnect.      

MITPod: Marina O'Rourke

Aug 8, 2019 00:18:00

Description:

The International Franchise Association and Social Geek Radio present MITPod– the Marketing Innovation Technology Podcast! Each week, Jack chats with thought leaders who are speaking at IFA’s MITCon in Austin this October. This week, he’s joined by his MITCon co-chair Marina O’Rourke, VP of IT at Tropical Smoothie Café! Marina shares preview of our keynote speakers and discusses the value of networking for tech and marketing pros in Franchising! Register for MITCon: https://www.franchise.org/events/mitcon   Thanks to MITCon sponsors including Eulerity, Franchise Payments Network, FranchiseBlast, and Social Joey.   

GRIND with Mike McFall

Aug 6, 2019 00:28:00

Description:

BIGGBY Coffee Co-CEO Mike McFall joins the show to discuss his new book, Grind: A No Bullshit Approach to Take Your Business from Concept to Cash Flow! Mike shares his No BS approach to starting a business with advice for entrepreneurs including doing your due diligence, keeping your focus, and selling what you’re best at.  Mike tells some great stories on growing from startup to a nationwide franchise system and shares his next goal: owning the Detroit Redwings!   Thanks to Social Joey and Gusto!   

Franchise Spotlight: Rob Price

Aug 3, 2019 00:25:00

Description:

Rob Price, CEO of School of Rock, joins us from the middle of the brand’s nationwide tour! Rob tells his story in this week’s Social Geek Franchise Spotlight.  Rob shares what’s working in Local marketing for the schools, updates on the students in the AllStars Tour, and how working with partners like Gretsch and Zildjian can boost brand awareness.  Join us at the franchise Marketing Innovation Technology Conference – MITCon – in Austin October 23, 24, and 25!   Thanks to Social Joey and The Better Software Company!

MITPod: Brooke Budke

Aug 1, 2019 00:26:00

Description:

The International Franchise Association and Social Geek Radio present MITPod– the Marketing Innovation Technology Podcast! Brooke Budke is the VP of Marketing at TITLE Boxing Club and joins Jack Monson for the first episode of MITPod. Brooke will be leading a motivational session at MITCon in October helping marketing and tech pros Fight Their Battles. She’ll get us up and moving and maybe even throw a few punches!  Brooke also shares some trends that she sees in solving consumers’ problems and how TITLE Boxing is using social media to amplify some in-real-life events. Register now for MITCon October 23 - 25 in Austin!     Thanks to MITCon sponsors AnswerConnect, Constant Contact, Dispatch, and Social Joey.   

Phone Calling In 2020

Jul 30, 2019 00:27:00

Description:

Karen Booze of AnswerConnect joins the show to share how your business' phone engagement can lead to better brand consistency, more trust with customers, and better storytelling opportunities.    We also chat about the future of work, the 2019 #MITCon event, the benefits of working in the franchise industry, and we have some fun discussing our own Personal Brands! Reach AnswerConnect at 800-584-0234.    Thanks to Social Joey and Gusto!   

Franchise Spotlight: Stacey Kimmins

Jul 27, 2019 00:17:00

Description:

In Social Geek’s weekly #FranchiseSpotlight, we chat with business leaders who are making an impact on others both personally and professionally.  Stacey Kimmins is the CEO of Fun Bus and lives at the intersection of education and business. Stacey shares trends in the world of kid’s services, fitness, and mobile franchises!   Thanks to Social Joey, The Better Software Company, and AnswerConnect.    

Masterclass: Sponsored Content with Ashley Davidson and Jack Monson

Jul 22, 2019 00:26:00

Description:

Freelance writer and Public Relations pro Ashley Davidson of Fish Consulting discusses the growth and benefits of Sponsored Content for brands.  What role can a paid opportunity play? And how much does it cost?  What are the best ways to amplify of your earned media in mainstream publications and trades?  How does branded content fit with your PR and Marketing strategy to kick off new brands or services?   Will this work with Franchise Development and Recruitment?    Thanks to Social Joey and Gusto!  And follow the Fish team behind the scenes on Instagram!  

Franchise Spotlight: Lenny Verkhoglaz

Jul 20, 2019 00:19:00

Description:

In this Franchise Spotlight, we speak with Executive Care CEO Lenny Verkhoglaz. Lenny and his wife Mila have a compelling story of how they got in home care starting on Valentine’s Day 2003. Since then the home care industry and Executive Care have seen massive growth, and Lenny sees even more expansion about to happen in the space and franchising in general. He shares more trends in the private payment area and government involvement in personal care as well as advice for business owners just starting out.  Plus we chat about IFA’s Franchise Action Network event in DC and also the IFA VetFran program.     Thanks to Social Joey and The Better Software Company. 

Micro / Macro Issues with Matt Kurowski and Jack Monson

Jul 16, 2019 00:29:00

Description:

Today’s guest is Matt Kurowski, Chief Operating Officer of Soccer Shots.  Matt is an operations pro, long-time marketer, integrator, and franchise geek! He shares examples of how analysis at the micro level is improving systems at the macro level in franchise systems and other business models.  How do you start to uncover micro issues? How does this affect system-wide marketing, staffing, franchisee satisfaction, and franchise development?    Learn more about the rapidly growing Soccer Shots Franchise as well as our sponsors Social Joey and Gusto!   

Franchise Spotlight: Martin Balcaitis

Jul 13, 2019 00:23:00

Description:

StretchLab Chief Marketing Officer Martin Balcaitis shares best practices for marketing a new type of service in the health and fitness world. How can marketers use social media to educate potential customers? What's the right mix of traditional versus digital marketing tactics? And how can a brand set up local studios and owners to succeed with hyper local marketing?   Thanks to Social Joey, The Better Software Company, and AnswerConnect!  

Top 3 Mistakes In Franchise Marketing with Angela Coté and Jack Monson

Jul 9, 2019 00:31:00

Description:

Franchise industry rock star Angela Coté of Cultivate Advisors is back to share her Top 3 Mistakes Franchisors Make in Franchise Development Marketing!   Plus learn more about Cultivate Advisors’ Catapult event for small business owners. Thanks to Social Joey, The Better Software Company, and  AnswerConnect.  

Franchise Spotlight: Michelle Rowan

Jul 6, 2019 00:21:00

Description:

Franchise Business Review and The International Franchise Association released a new study on employee engagement in the Franchise space. Here to share some key findings is Michelle Rowan, President and Chief Operating Officer of FBR.  Michelle is a franchise industry rock star and has insightful analysis of: *what is happening with employee satisfaction *the disappointing gender pay gap *the challenges of retention *the need to improve your culture now that Generation Z is on the front lines of your business!   Access the full report: Franchising@WORK Employee Engagement and Compensation Benchmark Study   Thanks to Social Joey, The Better Software Company, and AnswerConnect.

Masterclass: Digital ROI with Kristen Pechacek, Mike McDowell, Jack Monson

Jul 2, 2019 00:31:00

Description:

Thanks to Social Joey and Gusto!    Kristen Pechacek of Self Esteem Brands joins Social Joey's Mike McDowell and Jack Monson to discuss new and innovative ways to see ROI on digital marketing. Kristen shares that to move customer perception, you have to play in awareness and consideration tactics;  direct response will not change perception enough. We'll also cover: Is CPL dead?Using assisted conversionFacebook’s new Attribution programAre funnels outdated?Calculating earned media value on your organic contentFuture trends in the digital journeyDetails on MITCon!   Thanks to Social Joey and Gusto!   

Franchise Spotlight: Jessica Valenzuela

Jun 29, 2019 00:23:00

Description:

  Jessica Valenzuela, CEO and Co-Founder of GoGoGuest discusses how franchises are using intelligent marketing automation and artificial intelligence to find insights on what customers are doing, what they’re buying, or want to buy (a la Amazon!) Also, check out GoGoGuest’s upcoming webinar series on new technologies for coffee shops and craft breweries. Thanks to Social Joey and Gusto!   

Personal Branding with Ciara Stockeland and Jack Monson

Jun 25, 2019 00:26:00

Description:

Ciara Stockeland shares her personal journey through startups, franchising, entrepreneurship, and small business leadership. In a very candid conversation, we dive into what she refers to as the power of self-reflection and fatal blows can become and accelerant to come back. Connect with Ciara on her new blog!   Thanks to Social Joey and Gusto!             

Franchise Spotlight: Jam Hashmi

Jun 22, 2019 00:22:00

Description:

Jam Hashmi, CEO and Co-Founder of FranchiseSoft, joins the show with an update on how marketing automation is impacting the Franchise industry.    Thanks to Social Joey and AnswerConnect! Social Geek is a proud supporter of IFA’s VetFran program.   

Influencer Marketing with Lyle Stevens and Jack Monson

Jun 18, 2019 00:24:00

Description:

Lyle Stevens, CEO and Co-Founder of Mavrck, discusses the impact and explosive growth of Influencer Marketing. Lyle tells his story of how his role in the aerospace and defense industry led to his work with subject matter experts and eventually influencers on social media. He shares current trends that he sees including further disruption by on-demand content creators in the growing gig economy, the rise of I2C or Influencer-to-Consumer marketing, and more breakout channels like TikTok.   Thanks to Social Joey and Gusto!         

Franchise Spotlight: Josh Cohen

Jun 15, 2019 00:19:00

Description:

This Franchise Spotlight edition of Social Geek Radio features Josh Cohen, CEO of Founder of Junkluggers.  Josh tells his story of starting a national franchise committed to sustainable business practices and shares tips on franchising your business.  Thanks to Social Joey, The Better Software Company, and AnswerConnect!    

Masterclass: LinkedIn for Franchises with Angela Cote and Jack Monson

Jun 11, 2019 00:44:00

Description:

Angela Cote of Cultivate Advisors returns to share her ideas on creating engaging content on LinkedIn. Angela advises her clients that when it comes to content, doing something beats doing nothing! She says don't wait until your videos, blogs, or posts are perfect, as perfection is the enemy of done!  We also discuss 5 reasons why some business owners may have hang-ups about Linked and how to get over it. Thanks to Social Joey and Gusto!           

VetFran with Radim Dragomaca and Jack Monson

Jun 8, 2019 00:23:00

Description:

On this very different episode of Social Geek, we speak with Radim Dragomaca, Director of Veterans Affairs and Strategic Communications at The International Franchise Association Foundation. Radim walks us through the VetFran program, what it means for veterans, and what the benefits are for franchisors and brands!  Thanks to Social Joey and The Better Software Company for your support.

Personal Branding and Consulting with Red Boswell and Jack Monson

Jun 4, 2019 00:22:00

Description:

Red Boswell, President of The International Franchise Professionals Group / IFPG and a true leader in the Franchise space, joins us from the floor of #IFE2019!  Red shares how he developed his own personal brand to stand out in a crowded field. We also dive into the role of a consultant, including just what the heck does a consultant do anyway??   Thanks Social Joey and Gusto for supporting Social Geek!            

AI for Advertising

Jun 1, 2019 00:20:00

Description:

Tanuj Joshi, CEO and Founder of Eulerity, shares his thoughts on how advertisers can use Artificial Intelligence to more effectively reach the right audiences. What areas of their jobs should marketers implement AI in order to focus on other areas? And what trends in AI do marketers need to watch this year? We also have more details on this month's Franchise Marketing Leadership Conference in Atlanta! #FMLCon   Thanks to Franchise Update Media and Social Joey!       

Franchising Marketing Leadership

May 28, 2019 00:23:00

Description:

Today we’re talking about our two favorite subjects - marketing and franchising - with Matt Friedman, the CEO and co-Founder of Wing Zone. Matt shares his thoughts on marketing from the leadership seat and gives us his take on topics including: What’s a better use of marketing resources: acquiring new customers or retaining current customers?What’s the best way to efficiently market to your customer database? How do you market Menu Innovation? Matt and Jack will be speaking on a social media panel along with Rachel Davis from AFC Urgent Care at The Franchise Marketing Leadership Conference June 18 - 20 in Atlanta!    Thanks ot Social Joey and The Better Software Company for your support!                  

Tech Trends in Franchising with Steve Cody and Jack Monson

May 25, 2019 00:23:00

Description:

Steve Cody, Founder and CEO of The Better Software Company, shares tech trends for the franchise industry.  Steve has an incredible story from startup, to entrepreneur, to franchisor, to technology & software expert.  Steve sees a jump happening now in knowledge about technology by franchisors. Franchisors are looking for suppliers and partners who are not only solving current problems, but more importantly have a vision and roadmap for the future. He also discusses how the gig economy will change franchising and the suppliers who serve them. Thanks to Social Joey and The Franchise Marketing Leadership Conference!

Push and Pull Marketing with Angela Paules and Jack Monson

May 21, 2019 00:22:00

Description:

Today’s guest is Angela Paules discussing Push and Pull Marketing. Angela is the Chief Marketing Officer at Buzz Franchise Brands, and is responsible for marketing several brands under the Buzz umbrella. We discuss the need for franchise marketing executives to be leaders in all of these mixes: *Push versus Pull *Paid versus Organic *Traditional versus Digitial *Consumer versus Fran Dev *Individual brand marketing versus Multi-brand marketing We'll also have more details on The International Franchise Expo 2019 and how your franchise can be a part of VetFran!   Thanks to Social Joey and MFV Expositions!

Push and Pull Marketing with Angela Paules and Jack Monson

May 21, 2019 00:22:00

Description:

Today’s guest is Angela Paules to discuss Push and Pull Marketing. Angela is the Chief Marketing Officer at Buzz Franchise Brands, and is responsible for marketing several brands under the Buzz umbrella.  We discuss the need for franchise marketing executives to be leaders in all of these mixes:  *Push versus Pull *Paid versus Organic *Traditional versus Digitial *Consumer versus Fran Dev *Individual brand marketing versus Multi-brand marketing    We'll also have more details on The International Franchise Expo 2019 and how your franchise can be a part of VetFran! Thanks to Social Joey and MFV Expositions!     

Cannabis Marketing with Dino H. Carter and Jack Monson

May 18, 2019 00:26:00

Description:

Dino H. Carter, owner and Chief Strategist of D Branding, shares current branding trends in the some of the hottest industries. Dino is a marketing and branding leader in the booming cannabis industry. How do you build a brand in this growing but challenging industry? What will it look like in the near future, and how can brands plant a winning strategy now?  Thanks to The Better Software Company and MFV Expositions for your support!    

SEO Trends with Carolyn Lyden, Liane Caruso, Jack Monson

May 14, 2019 00:24:00

Description:

Carolyn Lyden, Owner and Lead SEO of Search Hermit joins Liane Caruso and Jack Monson  to discuss SEO for enterprises, franchise systems, and SMBs. How has SEO changed in the past 5 years? What should brands focus on to improve technical SEO as well as content? And, what SEO trends should we all be watching?  We've got more details on June's Franchise Marketing Leadership Conference in Atlanta! #FMLCon Thanks to Social Joey, 1851 Franchise, VetFran, and Franchise Update Media!   

Gamify Your Training with Sam Caucci and Jack Monson

May 11, 2019 00:25:00

Description:

1HUDDLE founder and CEO Sam Caucci shares his vision of making training for your organization successful by making it engaging. Sam has created an innovative training platform using science-backed, quick-burst games. We’ll also have details on this month’s International Franchise Expo. See you in New York!   Thanks to Social Joey and MFV Expositions!

Personal Branding with Mark Levy and Jack Monson

May 7, 2019 00:32:00

Description:

Branding expert Mark Levy joins the show as we continue our series on Personal Branding. Mark works with CEOs, Entrepreneurs, and Celebrities on developing their brand and giving them an invigorating strategy shift. Getting Mark and Jack to start rolling on branding, the Beatles, business books, and radio is easy ... getting them to stop is another matter!    We also have more details on The International Franchise Expo 2019 in New York!  And you can connect with Mark at LevyInnovation.com Thanks to Social Joey and VetFran.     

Brand Marketing Trends with David Soliday and Jack Monson

May 4, 2019 00:19:00

Description:

David Soliday of Mythic joins the podcast to share trends on brand marketing. With all of the talk of "big data" and technology, David advocates that the art of communications, knowing customers, having a unique voice, and creating connections are all more critical than ever.   Thanks to The Better Software Company, Franchise Dictionary Magazine, and Social Joey!         

Personal Branding and Values with Dina Dwyer-Owens and Jack Monson

Apr 30, 2019 00:22:00

Description:

Nationally-known business leader and author Dina Dwyer-Owens joins Social Geek to share her thoughts on personal branding!  We'll chat about Neighborly, her vision of leading with a proven code of values, and how other leaders can develop their own personal brand.  Dina's free workbook: https://www.dinadwyerowens.com/free-workbook/ Dina's blogs: https://www.dinadwyerowens.com/blog/ Dina's speaking info: https://www.dinadwyerowens.com/motivational-speaker/ Social Geek is a proud supporter of VetFran! Check out the fantastic new VetFran website and learn more about this great organization. Thanks Social Joey for supporting VetFran and Social Geek!          

Franchise Advisory Councils with Steve Beagelman, Liane Caruso, Jack Monson

Apr 23, 2019 00:23:00

Description:

Steve Beagelman, CEO of SMB Advisors joins Jack Monson and Liane Caruso to share best practices for developing a Franchise Advisory Council.   Why are FACs so critical to a franchise system's success?When should a brand start an FAC?What are the challenges?  Thanks to Social Joey, 1851 Franchise, No Limit Agency, and The Better Software Company!  

Personal Branding Part 3: Chris DeJong, Liane Caruso, Jack Monson

Apr 16, 2019 00:19:00

Description:

Chris DeJong of Big Blue Swim School joins Jack Monson of Social Joey and Liane Caruso of No Limit Agency and 1851 Franchise to share his story of moving from sports to the world of business Learn how Chris is transitioning from the world of wins & losses to entrepreneurship!  Plus, more details on Franchise Update Media's Franchise Marketing Leadership Conference happening June 18 - 20 in Atlanta!        

Personal Branding Part 2: Nick Powills, Liane Caruso, Jack Monson

Apr 9, 2019 00:24:00

Description:

Nick Powills, Founder and CEO of 1851 Franchise and No Limit Agency joins Jack Monson and Liane Caruso for Part 2 in our series of episodes on Personal Branding! Nick discusses how personal challenges can fuel an entrepreneur's success plus more from his new book Stick and Stones. The book is full of ideas from a master storyteller on how to achieve more in your professional life, grow your personal brand, and create your own story.   Thanks to our sponsor Social Joey.  Social Geek Radio is a proud supporter of IFA's VetFran.    

Customer Decision Journeys - Steve Schildwachter, Liane Caruso, Jack Monson

Apr 2, 2019 00:15:00

Description:

Steve Schildwachter, CMO of BrightStar Care, joins Jack Monson and Liane Caruso to discuss Customer Decision Journeys.  How do you start developing a customer journey for your brand? What will a customer journey look like in 2020 and beyond? And, why are do marketing funnels make no sense?!? We'll also share more details on the Franchise Marketing Leadership Conference in Atlanta this June!   To connect with Steve, find him on Twitter at @SteveS1  Thanks to Social Joey and Franchise Update Media for Supporting Social Geek Radio!         

Personal Branding with Stefania Sigurdson Forbes, Liane Caruso, Jack Monson

Mar 26, 2019 00:25:00

Description:

This is Part 1 in a series of Personal Branding episodes. Today Jack Monson and Liane Caruso welcome back Stefanie Sigurdson Forbes to share examples of effective personal brands. The team also discusses ways to develop your personal brand. We also have more details on The Franchise Marketing Leadership Conference in June.  For further conversation and upcoming announcements, connect with Stefania on Facebook. Social Geek Radio and Social Joey are proud supporters of The International Franchise Association's VetFran program.      

McDonald's Social Media Strategy: Elly Deutch Moody, Liane Caruso, Jack Monson

Mar 19, 2019 00:22:00

Description:

Joining Jack Monson and Liane Caruso on today's show is Elly Deutch Moody! Elly leads digital communications and social media strategy for McDonald's Corporation worldwide. She gives us insight on using social channels to communicate globally for an iconic brand and shares news of McDonald's new Women in Tech program. Thanks to Social Geek Radio, Naranga, and The Franchise Marketing Leadership Conference!       

Franchise Marketing Leadership Conference Sneak Preview

Mar 12, 2019 00:23:00

Description:

Therese Thilgen and Diane Phibbs from Franchise Update Media give us a sneak preview of the refreshed Franchise Marketing Leadership Conference!  The all new event for franchise marketers is taking place June 18- 20 in Atlanta! Registration and awards submissions are open now!  Thanks to Social Joey and Naranga for supporting Social Geek Radio!   

Complementary Branding with Greg Sausaman and Jack Monson

Feb 26, 2019 00:29:00

Description:

Author and Franchise Executive Greg Sausaman shares best practices for brands Greg is the CEO/Co-founder of Topper's Craft Creamery and also the author of the new book, “Inside the Box: The Power of Complementary Branding.” This is our 400th episode and we're thrilled to have Greg join us for this show recorded live in Las Vegas at #IFA2019 with the International Franchise Association! Thanks to Naranga and Social Joey for your support of Social Geek Radio!   

The Business of Comedy with Jef Rawls and Dan Durney

Feb 19, 2019 00:23:00

Description:

Comedians Jef Rawls and Dan Durney join the show discuss the similarities of business communications and stand-up comedy and improv. They share tips on how to effectively insert humor into to your sales and marketing pitches and how to avoid falling flat! Thanks to Social Joey and Naranga for supporting Social Geek Radio!     

Digital Marketing Trends in Franchising with Alex Porter and Jack Monson

Feb 12, 2019 00:24:00

Description:

Alex Porter, CEO of Location3, shares his insight on the biggest challenges facing Chief Marketing Officers in the Franchise space. Alex disusses the trends he's spotting for 2019 regarding Google, Facebook, Voice Search, and other changes that franchisors should be watching. And we're all gearing up for #IFA2019!  Thanks to Social Joey and Naranga for supporting Social Geek Radio!    

Could You Create Content Every Day for 30 Days? Peter Akkies, Jack Monson

Feb 5, 2019 00:26:00

Description:

Peter Akkies is a productivity coach for online entrepreneurs.  He launched the 30-Day Creator Challenge, in which he teaches you how to show up consistently, so you’ll never again go months between blog post! Learn more about the 30 Day Creator Challenge here! And, for Social Geek Radio listeners, Peter is offering his Creator Challenge services for half off – just email Peter at peter@peterakkies.net and mention you heard about it on Social Geek Radio.  Thanks to Social Joey for sponsoring today’s episode.   

Create an Admired Brand with Fabian Geyrhalter

Jan 29, 2019 00:24:00

Description:

Fabian Geyrhalter, Principal of Finien, joins the show to share ideas for start-ups to become admired brands. He discusses examples from his new book, Bigger Than This – How to Turn Any Venture Into an Admired Brand. Fabian is also a columnist for Inc and Forbes, and has been published by the likes of The Washington Post, Mashable, Entrepreneur and The Huffington Post. And, he hosts a new podcast called Hitting the Mark! Thanks to Social Joey and Franchise Dictionary Magazine for supporting Social Geek Radio!  

The Convenience Revolution with Shep Hyken and Jack Monson

Jan 22, 2019 00:22:00

Description:

Shep Hyken joins the show to discuss The Principals of Convenience from his latest book, The Convenience Revolution. He share stories of brands who are winning by making it easy to do business with them!  Shep will be delivering a much anticipated speech and engaging with attendees at The International Franchise Association 2019 Convention on February 25 in Las Vegas!   Thanks to Social Joey and Location3 for sponsoring this episode!           

Influencers and Affiliate Marketing with Arlen Robinson and Jack Monson

Jan 15, 2019 00:28:00

Description:

How does your brand identify influencers and brand advocates? How do you set up programs to work with these valuabe resources? Arlen Robinson of Omnistar discusses affiliate marketing, referall programs, and influencers. He gives us tips on getting programs in place and share trends on where he sees this area growing in 2019.   Thanks to Social Joey and Franchise Dictionary Magazine for supporting Social Geek Radio.          

Make Raving Fans of Your Franchise: Stephen Marcotte, Liane Caruso, Jack Monson

Jan 8, 2019 00:25:00

Description:

Stephen Marcotte, a Head Trainer and Regional Social Media Director with Orangetheory Fitness, joins Jack Monson and Liane Caruso to discuss local social marketing best practices. Orangetheory Fitness' explosive growth may be attributed to the brand and the local studios creating an army of raving fans by building a unique relationship with each customer. Stephen shares that the key is having a great local staff in each studio to build the relationship and then engage with those customers on the local social media channels.    Thanks to Social Joey and Location3 for sponsoring this episode!          

Field Support and Marketing with Angela Cote and Jack Monson

Jan 1, 2019 00:30:00

Description:

Angela Coté of Cultivate Advisors returns to discuss Field Support for Franchisees! What is the role of great Franchise Business Coaches and how can they help business owners with marketing and other areas to grow?   Thanks to Social Joey and FranchiseSoft for supporting Social Geek Radio!   

Technology Trends for Franchises with Jam Hashmi and Jack Monson

Dec 18, 2018 00:22:00

Description:

Jam Hashmi, CEO of FranchiseSoft, returns to share the latest technology trends for Franchises. Jam has an extensive background in franchising including franchise development and expertise in many online business channels. He shares what he is hearing from multiple brands about their current tech challenges and what he is advising to watch for 2019.   Thanks to Social Joey and Franchise Dictionary Magazine for their support!       

Trends in Marketing Innovation with Samara Anderson and Jack Monson

Dec 11, 2018 00:24:00

Description:

Samara Anderson is the VP of Marketing for redpepper, the creative agency working with Slack, Verizon, Mars Petcare, and other innovative brands.  Samara focuses on building client relationships and maintaining marketing efforts with brand managers across the US. She’s also helping to build the agency’s innovation practice. Samara joined this episode of Social Geek Radio to share guidelines and advice for brands in need of growth. Check out some of their cool brand work on redpepper's YouTube Channel!   And thanks to Social Joey and Location3 for sponsoring this episode!               

Brand Strategy with Nick Westergaard and Jack Monson

Dec 4, 2018 00:27:00

Description:

We’re diving deep into branding with strategist, speaker, author, and educator Nick Westergaard.  Nick is the Chief Brand Strategist at Brand Driven Digital, and teaches at the University of Iowa. He's the author of Get Scrappyand his newest book Brand Now. Nick was the keytone speaker at this year's MITCon event in Austin from The International Franchise Association. He continues sharing the trends he's spotting in branding including where smart companies are putting their marketing dollars and what to watch in 2019.   Thanks to our sponsors Social Joey and Location3!                           

Facebook and Twitter Updates with Mike McDowell, Jim Buckley, Jack Monson

Nov 27, 2018 00:31:00

Description:

TheDigital Marketing A-Team returns with updates about Facebook.Mike McDowell and Jim Buckley share their analysis on the latest politically charged issues with Facebook executives and what may happen next.  The team also examines what happened during the recent Facebook outage and how it may have affected advertisers during the biggest ad week of the year for retailers and how Social Geek Radio host Jack Monson OWNED Facebook for about 23 minutes!! And, is the way your brand shares Facebook and Twitter content across your multiple locations' accounts actually doing more harm than good? Our experts say YES and give you advice on how to avoid this reach-killing worst practice. If you're duplicating content, syndicating posts, or using Facebook Parent / Child, you will want to hear this episode now! Thanks for your support Social Joey, and thanks to our newest sponsor, Location3!           

Influencer Marketing with Brendan Gahan and Jack Monson

Nov 13, 2018 00:30:00

Description:

Joining today's show is Brendan Gahan, the founder of Epic Signal. He was named to Forbes 30 under 30 in 2012 and was tapped by the White Hose to advise on awareness efforts for the Affordable Care Act. Brendan shares his experiences with reason influencer marketing programs he's created for Starbucks and Amazon reaching some customers that had previsouly eluded some marketers. "Meet them where they are and deliver content they enjoy. They'll consume it." He advises brands to forget the "post and pray" approach with influencers. Instead, "point and pay" - target, then use paid ads to reach those consumers with your influencers' messages.  Thanks to our sponsors Social Joey and FranchiseSoft!      

Hiring and Staffing Trends with Jason Leverant and Jack Monson

Nov 6, 2018 00:27:00

Description:

This week's guest is Jason Leverant of The AtWork Group. Jason shares trends he's spotting for horing and staffing for 2019 and 2020.  How will technology continue to enhance job searches? How can innovations like AI help workers control their careers? Plus, we have more details on IFA's Emerging Franchisor Conference this week in Miami.  If you're coming to this great event, please join my panel on Social Media for Emerging Brands on Friday Nov 9.    Thanks to Franchise Dictionary Magazine and ClickTecs for their ongoing support of Social Geek Radio!      

2018 Midterm Elections Preview with Matt Haller and Jack Monson

Oct 30, 2018 00:30:00

Description:

The International Franchise Association's Senior Vice President of Public Affairs, Matt Haller joins the show to discuss the 2018 Midterm Elections. How will the outcome affect small businesses? What will it mean for critical regulatory issues? Join Matt and Jack for some preview and predictions!  We've also got more details on IFA's Emerging Franchisor Conference where both Matt and Jack are speaking next week in Miami!   #EFC2018 Today's episode is brought to you by Social Joey and Franchise Dictionary Magazine.    

Attribution and Inflated Ad Metrics

Oct 22, 2018 00:35:00

Description:

Jack Monson and Jim Buckley dive deep into the recent issues with inflated metrics from some ad platforms. We would love to hear your opinions on this topic! We also share details on the upcoming Social Media panel at IFA's Emerging Franchisor Conference in Miami in November! #EFC2018    

Franchise Sales Trends with Keith Gerson and Jack Monson

Oct 16, 2018 00:30:00

Description:

Keith Gerson, President of Franchise Operations and CMO of FranConnect joins the show to share Franchise Sales trends. FranConnect's industry-leading Franchise Sales Index Report will be published in November and we've got a preview! Many of the findings show why today's top sales organizations are getting better, and what you can do to replicate their success.  Keith states, "If you're not connecting with your leads in the first 4 hours, then chances are you're lsoing out to the competition!" You're invited to listen to this preview now and receive a free copy of the report when it's available at The FranConnection Event in Washington DC November 5 - 7. Simply email keith@franconnect.com and Keith will make sure you receive a free copy. And, you can register for this great event now at: https://events.franconnect.com/   We also have a quick update on this week's #MITCon event in Austin. See you there! This episode is brought to you by Social Joey and Franchise Dictionary Magazine!  

Top 3 Networking Hacks with Angela Cote and Jack Monson

Oct 9, 2018 00:28:00

Description:

Franchise industry networking rockstar Angela Coté of Cultivate Advisors returns to Social Geek Radio with her Top 3 Networking Hacks at conferences and conventions.  Conferences are all about growing relationships and Angela shares her best tips on building trust and providing value. We'll also share the latest details on IFA's #MITCon event in Austin next week!   Thanks to this week's sponsors, Social Joey, FranchiseSoft, and Franchise Dictionary Magazine!

Global Brands with Local Marketing - Justin Mink and Jack Monson

Oct 2, 2018 00:27:00

Description:

Justin Mink of Scorpion Internet Marketing joins Jack Monson to discuss Branding on a Global level, while Marketing on a Local level. This is how franchise brands grow!  We dive in to these areas: how digitial marketing tactics can support this at scaleis Branding taking a back seat to Lead Generation?upcoming trends all marketers need to watch, including voice search And, we'll share the latest details on upcoming franchise marketing events including #FLDC in Atlanta and #MITCon in Austin!      

The Customer Journey with Stefania Sigurdson Forbes and Jack Monson

Sep 25, 2018 00:25:00

Description:

Stefania Sigurdson-Forbes returns to share best practices in mapping out your customer's journey. She includes tips on building personas, walking through the map, and using the process as a team-building process that should mirror the customer, not the brand!   Check out Stefania's brand, FranchiseBlast and her awesome video series on marketing principles: Stefania at the Gravity Hub! This episode is sponsored by Franchise Dictionary Magazine and ClickTecs!             

Franchise Industry Updates for Marketers

Sep 18, 2018 00:19:00

Description:

We'll talk about the October #MITCon event and the awesome news that Gary Vaynerchuk will keynote #IFA2019. It's Gary freakin' Vee, people!! Get more info on both events and register today at IFA! VP of Marketing from The International Franchise Association, Beth Dailey, has big news from The IFA!     

The Spirit of Sharing Knowledge with Jamie Izaks and Jack Monson

Sep 11, 2018 00:23:00

Description:

Jamie Izaks, President of All Points Public Realtions returns to the show to discuss 3 reasons why you should share knowledge with others in your industry!   Connect today with Jamie on LinkedIn or on the Alll Points PR website!   We also share some details on these upcoming events in the franchise space where Jamie and I look forward to seeing you: Northern Illinois Franchise Association luncheon in Chicago on September 13 featuring special guest, IFA CEO Robert Cresanti. IFA's Marketing Innovation Technology Conference in Austin, Oct 17-19. Excellent keynote speakers, plus presentations from Facebook, IBM, and dozens of Franchise brands.   Thanks to FranchiseSoft and Social Joey for your support of Social Geek Radio!   

Email Marketing Trends

Sep 4, 2018 00:27:00

Description:

Is Email Marketing dead? Mostly dead? Or alive and kicking?  Email marketing pro David Kellyof KingSumo joins the podcast to show us that email marketing is alive and thriving! David points out trends, shares best practices to fire up your email campaigns, and tips on timing and content that works. Connect with David at KingSumo and on his blog. Thanks to ClickTecsand Social Joeyfor your support of Social Geek Radio! 

The AHA Moment for Marketers with Mitchell Levy and Jack Monson

Aug 28, 2018 00:29:00

Description:

Mitchell Levy joins Social Geek Radio to discuss having your AHA Moment! Thanks for your ongoing support, Franchise Dictionary Magazine.   

The Things You Used to Do Don't Work Now! Gini Dietrich and Jack Monson

Aug 21, 2018 00:30:00

Description:

Gini Dietrich, founder of Spin Sucks, joins Social Geek Radio to discuss how all the things marketers used to do no longer work. Gini shares some ideas on getting ahead of these industry disruptions, how you can plan for scaling your business up, and where to spend your critical thinking time!   Check out Spin Sucks for more development ideas for PR and Marketing Executives! And thanks to Social Joey and ClickTecs for their support of this podcast!        

The Podcast About Podcasting with Kerry O'Shea Gorgone and Jack Monson

Aug 14, 2018 00:37:00

Description:

Kerry O'Shea Gorgone, host of the Marketing Smarts podcast, joins the show to discuss the recent history of podcasting, the current spike in podcast popularity, and the possible future of podcasting (or whatever we're going to call it). We'll also share our favorite current shows including podcasts hosted by Alan Alda, Dennis Miller, Chris Brogan, and more.  Check out Kerry's show, Marketing Smarts from MarketingProfs. And, if you want to see Kerry at the upcoming B2B Marketing Forum, learn more and register today!    Thanks to Social Joey and FranchiseSoft for your ongoing support of Social Geek Radio!             

Influencer Marketing Trends

Aug 7, 2018 00:28:00

Description:

We're diving into the world of INFLUENCER MARKETING this week. How are marketers best using influencers? How are the social networks handling influencers? How is the marketing industry going to handle Influencer Fraud? AND we've got some excited changes at Social Geek Radio:  Co-host Jim Buckley is now The Director of Marketing at Priatek!   Plus, the all new SocialGeekRadio.com site is up. Thanks to Jam Hashmi and the team at ClickTecs for an outstanding job on the website.      

Tech Trends for Restaurants

Aug 3, 2018 00:24:00

Description:

"Yummy Margaritas mean Yummy Profits" Patrick Bobrukiewicz, Director of Business Development at ROSnet, discusses how technology for the restaurant industry is constantly changing every part of the dining experience. Patrick shares the latest trends affecting ordering, staffing, serving, and delivery. Thanks to Franchise Dictionary Magazine for supporting Social Geek Radio!      

Bullseye Marketing with Louis Gudema and Jack Monson

Jul 31, 2018 00:25:00

Description:

"It doesn't cost a dime to listen to a customer," says Louis Gudema, author of the new book, Bullseye Marketing and President of Revenue + Associates. Customer feedback is just a part of his approach for brand marketers. Louis shares the 3 pillars of his Bullseye Marketing plan and some backgound on how he turned the typical marketing funnel upside down for SMBs. Check out Bullseye Marketing and also Louis' upcoming speaking engagments and projects!          

Digital Disruption for Franchises with Dan Monaghan and Jack Monson

Jul 27, 2018 00:26:00

Description:

  Dan Monaghan, founder of Clear Summit Group and co-founder of WSI, discusses advanced ways for franchise brands to step up and beat the competition with new technologies and digital marketing strategies. The areas where Dan shares ideas include:    Machine LearningA.I.Virtual RealityAugmented Reality We also share details of The International Franchise Association's Marketing Innovation Technology Conference - #MITCon - happening in Austin this October!  

The Role of Video for Marketers with Stefania Sigurdson Forbes and Jack Monson

Jul 24, 2018 00:27:00

Description:

Stefania Sigurdson Forbes, Senior Director of Marketing at Franchise Blast, returns with more ideas on using video for your brand. Including: Long and short form content for consumersLivestreaming1:1 video messaging And check out Stefania's own popular video series with new videos each Wednesday!              

Innovative Tech and Social Good with Ludwina Dautovic and Jack Monson

Jul 20, 2018 00:26:00

Description:

Ludwina Dautovic, CEO and Founder of The Room Xchange returns to Social Geek Radio to discuss how innovative technology and social good can work together! #ChangingTheWayWeLive Find The Room Xchange on Facebook, Facebook Groups, and get more information on The Room Xchange's expansion across the globe!       

Storytelling-Based Marketing with Jon Morrison and Jack Monson

Jul 17, 2018 00:29:00

Description:

Storytelling for many marketers means spending resources and time publishing their brand's history, sharing details about the founding, and droning endlessly about the internal structure of their organization. But guess what? Your customers DON'T CARE!  Jon Morrison, founder of Get Clear Consulting joins the show to turn storytelling-based marketing upside down! Jon shares insights on better story-telling for marketers including: Who is the hero of the story? You or your customer?  What role should you play in the customers' narrative?  How can you help your clients achieve THEIR "happily ever after"?            

Standing Out to Captivate Your Customers

Jul 10, 2018 00:24:00

Description:

Stan Phelps and Evan Carroll return to Social Geek Radio! The authors give us some background on the Goldfish series of books, the latest of which is Pink Goldfish: Defy Normal, Exploit Imperfection and Captivate Your Customers by Stan Phelps and David Rendall. This edition compells brands to no longer hide their flaws & weirdness and make them differentiators in a "sea of sameness." We also get a preview of the next book in the series, The Yellow Goldfish... Evan and Stan will be on the road all summer speaking in the Think Outside The Bowl Tour!  

IGTV: Instagram TV to Grow Your Brand with Jim Buckley and Jack Monson

Jul 3, 2018 00:30:00

Description:

  Instagram has lauched IGTV allowing video content creators a new channel for sharing long(er) form video. Jack and Jim dive into IGTV and discuss what this potential game-changer means for your brand.  Is this channel and format right for your brand? Are you jumping in early or waiting to see what other brands do? What will the success or failure of IGTVl mean for parent company Facebook? For competitive channels?  Get vertical and join us for a lively chat about what could be considered the most exciting new social network in a long time. And, we would love to hear your opinions in the comment area on our Facebook page or at socialgeekradio.com!                

Digital Marketing Trends with Ted Rubin, John Andrews, Jack Monson

Jun 26, 2018 00:23:00

Description:

Social Geek Radio welcomes Digital Marketing Rock StarsTed Rubin and John Andrews!  Ted and John give us an update on what topics they're discussing with audiences and influencers across the globe, building relationships with customers, and their latest venture: Photofy!            

Technology and Communication Trends in Restaurants and Hospitality

Jun 22, 2018 00:23:00

Description:

  How are restaurants and hotels using tech to prep for the future and serve customers more efficiently? Steven Barlow, co-founder and COO of Kallpod joins to share trends and talk about his company's advances in the hospitaly space.         

Facebook, Instagram, and Snapchat Stories with Jim Buckley and Jack Monson

Jun 19, 2018 00:30:00

Description:

Jack Monson and Jim Buckley explore the use of Stories as a great way for brands to reach customers. Stories started with Snapchat and have become a major part of users' everyday experience on both Facebook and Instagram. Could the importance of video make Stories the main place to engge with consumers? Why are some brands not yet using stories? What's the best way to get started? We'll walk through these questions and more on this episode! AND - if you're enjoying these conversations, please give us a review over on iTunes. We appreciate your time!

IFA Franchise Industry Marketing Update with Beth Dailey and Jack Monson

Jun 15, 2018 00:20:00

Description:

Beth Dailey, VP of Marketing at The International Franchise Association shares an update on industry marketing trends and discusses some current challenges for marketers in the space. Beth also has new info on IFA's Franchise Marketing and Technology Conference for 2018 happening October 18-19 in Austin!     

Using LinkedIn Content to Market Your Brand

Jun 12, 2018 00:25:00

Description:

Stefania Sigurdson Forbes, Marketing Director at FranchiseBlast returns to discuss LinkedInPaid Content. She shares some tips on how to use Paid InMails and Sponsored Content to effeciently reach executives and share information to "Always Be Helpful!" And be sure to check out Stefania's awesome video series on marketing on Facebook!     

Dining Trends and Launching Your Own Passion Project with Debbie Harvey

Jun 8, 2018 00:28:00

Description:

  Debbie Harvey, Founder of DHW Executive Consulting returns to Social Geek Radio to discuss marketing and communications trends! Debbie also talks about starting Dining Digest Chicago and how her background in leading agencies in New York & Chicago as well as working with food & healthcare brands guided her to a successful launch of her own passion project. Check out Dining Digest Chicago on Instagram!    

Voice and Video with JimBuckley and Jack Monson

Jun 4, 2018 00:22:00

Description:

  What's the next pivot in Search? In Social?  All signs are looking to Voice search dominating everyting and Video replacing all other content in social. The real question is HOW SOON? Join us for a forward looking conversation of where brands are succeeding on these platforms!         

Restaurant Marketing and Technology Trends with Tammy Smith and Jack Monson

Jun 1, 2018 00:21:00

Description:

Tammy Smith, Director of Marketing at Omnivore, joins us to talk about the latest trends in marketing technology for restaurants. 

Mobile Attribution

May 30, 2018 00:27:00

Description:

The Digital All-Stars are back! Jim Buckley of Valpak and Mike McDowell of Social Joey join Jack Monson to discuss mobile attribution. The customer journey is getting more complex. How are brands measuring and managing the number of touchpoints needed along that journey to get to a conversion? How are marketers accurately measuring the performance of social media and other key touchpoints? Jim an Mike agree: "If you're only measuring impressions, you're in the stone age!" If you enjoy these conversations, please tell a friend about us! And please give our podcast a review over at iTunes!              

New Phone Tips from the Telephone Doctor

May 25, 2018 00:32:00

Description:

Nancy Friedman, The Telephone Doctor Returns!   Nancy gives us more great customer service tips and shares her story of starting her business, owning a franchise, and evolving her brand! And we give a shout-out to our mutual pal, Jerry Darnell, The Mayor of Franchising!    

Franchise Consumer Marketing with Terri Snyder and Jack Monson

May 23, 2018 00:17:00

Description:

  Terri Snyder, EVP and CMO of Checkers and Rally's, joins host Jack Monson to share trends on social media and digital that she is seeing in the Franchise space! Terri is also the Chair of this year's Franchise Consumer Marketing Conference and gives a preview of the event and a run-down of keynote speakers and her favorite parts of this great annual event! Register now for #FCMCon and we'll see you there!              

Developing Emerging Brands with Angela Cote and Jack Monson

May 18, 2018 00:29:00

Description:

Angela Cote, franchise growth catalyst, shares her vision on developing an emerging franchise system's brand. She focuses on the brand's purpose, mission, core values, and founder(s)!  We'll also learn about her history in being a part of a family business, a franchisor, a franchisee, an entrepreneur, and more!                                     

Branding + Video with Stefania Sigurdson Forbes and Liane Caruso

May 15, 2018 00:27:00

Description:

Stefania Sigurdson Forbes of FranchiseBlast joins Jack Monson and Liane Caruso to discuss using videos for storytelling and sharing value with customers.  We'll talk about personal branding and "being the face / voice" of your company. Then we'll dive deep into how Stefania's videos bring creativity to business discussions and use visual art to educate the audience on marketing principles. Check out Stefania's awesome ongoing video series!        

Franchise Development Websites with Jam Hashmi and Jack Monson

May 11, 2018 00:33:00

Description:

Jamshaid Hashmi, CEO of ClickTecs joins the show to discuss Franchise Development websites. We cover: Best practices for content on your fran dev siteShould a fran dev site be on a separate domain or a sub-folder of a brand's main website?2 big predictions for fran dev sites in the next year!   To connect with Jam's team, check out ClickTecs and FranchiseSoft!           

Facebook and Customer Relationships: Scott Monty, Liane Caruso, Jack Monson

May 8, 2018 00:23:00

Description:

Scott Monty, CEO of Brain + Trust Partners returns to Social Geek Radio to discuss the how brands are reacting to recent Facebook data issues. Scott shares several ideas on owning customer relationships online and makes some predictions along with Liane Caruso of Qiigo and Jack Monson of Social Joey. Check out Scott's fantastic weekly updates at The Full Monty! Thanks Franchise Dictionary Magazine for sponsoring today's episode!               

Mobile AdTech Trends

May 2, 2018 00:31:00

Description:

Part of Social Geek's Digital All-Star panel, Jim Buckley of Valpak and Mike McDowell of Social Joey join to discuss trends, opportunities, and challenges in Mobile AdTech! We're covering many areas of AdTech including: Recent trends in the restaurant / franchise spaceMobile apps and if your brand really needs oneIn-app advertising versus mobile browsing or mobile social adsPredictions for the next year including better measurement and what's next with mobile video?!?    

Healthcare Marketing Trends with Aaron Clifford and Jack Monson

Apr 28, 2018 00:23:00

Description:

    Healthcare marketing expert Aaron Clifford, SVP Marketing at Binary Fountain, joins to share the latest trends and challenges facing Healthcare brands. With 15+ years of experience in field, including leading digital marketing at HCA Healthcare, Aaron has a unique perspective on healthcare through the marketing and tech lens. We'll talk about reputation management, reviews, search, and how healthcare providers are vastly different than all other brands (sometimes!). Note: pardon Jack's audio troubles partway through this show ... just listen to Aaron, he's the smart one!          

What's Feeding Your Brain? Jim Buckley and Jack Monson

Apr 25, 2018 00:33:00

Description:

Jack is LIVE at the Canadian Franchise Assocation convention in Ottawa! And, Jim Buckley returns for a conversation what information sources are his favorites for learning about the latest trends in marketing!  

Virtual Franchises with Stephen Schultz and Jack Monson

Apr 21, 2018 00:27:00

Description:

  Stephen Schultz, Director of Business Development at Supporting Strategies, discusses their unique Franchise system concept. 100% of all Supporting Strategies' frachisees and corporate staff work remotely. Stephen and Jack talk about the benefits of this structure and how Supporting Strategies overcame early challenges to grow the system nationwide!  

Content Marketing in Franchising with David Chapman and Jack Monson

Apr 18, 2018 00:30:00

Description:

  David Chapman, CEO and founder of 919 Marketing, joins Jack Monson to chat about the latest in marketing innovations in the Franchise industry. Our conversation goes deep into content marketing for new lead generation, how different audiences may find different experiences with the same brand online, and 919's new Content Intelligence platform, "919 Insights."      

Facebook Testimony - What It Means for Marketers

Apr 13, 2018 00:25:00

Description:

  Social Geek Radio is now on TWICE PER WEEK!  Host Jack Monson welcomes his go-to team, The Digital Marketing All-Stars to discuss the recent challenges for Facebook! Jim Buckley, Liane Caruso, and Mike McDowell join the show with opinons and expert analysis of:  Mark Zuckerberg's testimony on Capitol HillThe real issues with Facebook's data handling for MarketersWhat are the concerns of brands, small business owners, and franchise systems?Predictions on the future of Facebook!        

Jack Up Your Thinking! With John Geenen and Jack Monson

Apr 12, 2018 00:28:00

Description:

Jack Up Your Thinking!John Geenen joins us to tell his story of his motivational speaking and his awesome video series.   John allows shares the latest on Bluewater Brand's innovative franchise marketing program using Artifical Intelligence to find the right candidates!        

The Power of People Skills with Trevor Throness

Apr 5, 2018 00:21:00

Description:

Author and business coach Trevor Throness discusses his book, The Power of People Skills: How to Eliminate 90% of Your HR Problems and Dramatically Increase Team and Company Morale and Performance Join us for a fasincating dive into the challenges of building the right team!  "If you have more than 6 employees, you're not in the marketing business or franchise busines, you're in staffing!" - Trevor Throness          

Making Brands Relevant in Social! With Kasey Skala and Jack Monson

Mar 29, 2018 00:26:00

Description:

Virgin Mobile's Kasey Skala discusses the State of Social Media for brands. Join us for a deep dive into what's working for brands today, what brands are crushing it, and what brands are missing opportunities to engage with consumers. We'll talk about social media in the retail space, for Franchise systems, and of course mobile!    

Franchise Dictionary Magazine: Jill Abrahamsen with Jack Monson

Mar 22, 2018 00:17:00

Description:

  This week's guest is Jill Abrahamsen, Editor-In-Chief of franchising's newest media platform, Franchise Dictionary Magazine! Jill shares her take on what she's seeing in the space and future of storytelling for brands across many sectors.  Check out Franchise Dictionary Magazine today!   

Jumping Into Entrepreneurship with Jayson Pearl and Jack Monson

Mar 15, 2018 00:24:00

Description:

Jayson Pearl joins Jack for a conversation about jumping from franchisor executive with BrightStar Care into starting his own firm, ServiceScore.      ServiceScore helps franchises and small business owners convert prospects into customers by measuring and analyzing phone calls. Jayson's team focuses on optimizing those opportunities and making sure marketing ivestments pay off. Jayson also calls Jack out on the true definition of a GEEK! Check it out now!      

How To Improve Facebook Organic Reach with Jack Monson and Liane Caruso

Mar 8, 2018 00:25:00

Description:

Liane Caruso of Qiigo joins Social Geek Radio host Jack Monsonto discuss tips on improving organic reach on Facebook, what they're seeing lately with brands on users' Facebook feeds, and some upcoming WFN events in the Franchise industry for Social Geek Radio listeners in Tampa, Chicago, and Atlanta. And this week, Social Geek Radio welcomes our newest sponsor, Social Joey!   

Serving Customers and Data - Jessica Valenzuela, Chris O'Connor, Jack Monson

Mar 1, 2018 00:21:00

Description:

Jessica Valenzuela and Chris O'Connor, founders of GoGoGuest share their story with Social Geek Radio host Jack Monson. GoGoGuest offers an innovative service that includes premium WiFi for a local business' customers while providing multiple means for the business owner to market and grow.  

Do You Need an Advisory Board? With Jack Monson and John Francis.

Feb 22, 2018 00:24:00

Description:

John Francis, aka "Johnny Franchise" calls himself a Reluctant Consultant. The Franchise industry calls him one of the best advisors and super-connectors a CEO could know!   On this episode, John speaks with host Jack Monson about the benefits of an advisory board, how to select them, and how to get the most value out of your advisors.  Learn more from John at http://johnwfrancis.com!    

IFA2018, Facebook Reach, and Crock-Pots!

Feb 8, 2018 00:27:00

Description:

  Get ready for #IFA2018 with a conversation with Social Geek host Jack Monson and special guest Liane Caruso of Qiigo. We'll talk about the recent Newsfeed changes on Facebook, the upcoming events at the IFA convention, and the brilliant marketing move at Crock-Pot with NBC's "This Is Us"!

Online Reviews for Franchises

Nov 30, 2017 00:34:00

Description:

Paul Farmer, Social Media Manager & Online Community Specialist at Servpro Industries, Inc joins Social Geek Radio hosts to discuss the importance of understanding online reviews

Trends in Analytics

Nov 23, 2017 00:24:00

Description:

Jimmy Weeks, long time franchise friend of Social Geek Radio hosts Deb Evans and Jack Monson join them to discuss trends in analytics.

How To Network After a Conference

Nov 9, 2017 00:21:00

Description:

Social Geek Radio hosts Deb Evans and Jack Monson share tips on how ton continue networking post a conference attendance.

Philly Pretzel Factory Story

Nov 2, 2017 00:23:00

Description:

Do you know the Philly Pretzel Factory Franchise story? Join Social Geek Radio hosts Deb Evans and Jack Monson as they interview Tom Monaghan, Franchise Development Officer of Philly Pretzel Factory. You won't want to miss it and will want to find a location near you!

The Franchise Fix

Oct 27, 2017 00:20:00

Description:

Aicha Bascaro is not new to franchising. She is a 25+ year veteran in the food industry who started as a delivery driver and, through the years, was promoted to Area Supervisor, Franchise Consultant, Director, and Brand Vice President. She ran an organization for a franchisee and even built her own prototype brand. She was worked in domestic and international operations. She is the author of The Franchise Fix and shares why social media is not only important to franchisors but franchisees.

How Technology Plays a Role in Franchise Development

Oct 19, 2017 00:20:00

Description:

Travis Edmondson, VP Franchise Sales & Development at Marco's Pizza joins Social Geek Radio hosts Deb Evans and Jack Monson to discuss how technology is used in franchise development.

Cybersecurity Risks in Franchising

Oct 12, 2017 00:26:00

Description:

Why should you be concern about cybersecurity? Aubree Coderre, Regional Director of Sales with Netsurion tells us why and what we should consider. "We have to be right every time, bad guys only need to be right once"

Franchisee Social Media Policies

Oct 5, 2017 00:38:00

Description:

Jamie Izaks, President All Points PR is a seasoned publicist, writer, presenter and public speaker, having made speeches to rooms filled with hundreds of entrepreneurs as well as in small panel and roundtable settings. His work has resulted in countless national and local stories, as well as creative social media campaigns, that have consistently driven business results beyond expectation. This high level of achievement has earned Jamie respect among industry peers and afforded him the opportunity to successfully pursue new business development. Jamie and Social Geek Radio hosts talk about how to handle social media during a national crisis and as well as franchisee social media policies.

10 Facebook Tips To Make You Money

Sep 14, 2017 00:29:00

Description:

Deb Evans, Social Geek Radio host is joined by Toni Harris Taylor, Houston's Drastic Step Marketing Consultant. Toni shares her top 10 tips fo Facebook marketing.

Mobile Marketing Trends

Aug 24, 2017 00:23:00

Description:

Join Jack Monson, Social Geek Radio host as he discusses mobile marketing trends with franchise professionals Dan Durney and Doug Smith.

Challenges for Emerging Franchises

Aug 17, 2017 00:27:00

Description:

Brad Fishman, Fishman PR shares what he believes are challenges for emerging franchises. Brad also tells us what to expect at the upcoming Springboard event to be held in Philadelphia.

The Learning Experience and Mission Hydrate

Aug 10, 2017 00:12:00

Description:

Did you ever meet a 6-year-old with a vision strong enough to catch the attention of all of Houston? Well, Kylee did just that. She started Mission Hydrate to support Houston area firefighters stay hydrated. Shannon Truesdale-Curry, Regional Manager at The Learning Experience, one of the leading learning centers in franchising shares how Mission Hydrate started. 

Social Media Trends in Franchising

Aug 3, 2017 00:30:00

Description:

Mike McDowell, General Manager for Social Joey join Social Geek Radio hosts Deb Evans and Jack Monson to discuss social media trends in franchising.

New Features on Snapchat

Jul 27, 2017 00:25:00

Description:

Do you know all the new features on Snapchat? Join Deb Evans and Jack Monson as they interview the Social Media Director for Qiigo, Liane Caruso and learn what's new on Snapchat.

Well Developed Marketing Plans

Jul 20, 2017 00:26:00

Description:

Hot Dish is a full-service marketing agency specializing in franchising. Their experience in the franchise industry allows them to effectively develop branding campaigns for consumer and franchise development marketing. They help grow Business-to-Business and Business-to-Consumer franchise brands through strategic brand positioning, creative development, and all forms of media including SEO, SEM and social media. Dawn Kane, Co-Founder and CEO will present to the attendees of Franchise Capital Exchange in August 2017. Dawn shares some of her presentation wisdom with Social Geek Radio guests.

Christmas in July on Social Geek Radio

Jun 29, 2017 00:16:00

Description:

Don't wait until the last minute to plan your digital marketing strategy for the holidays.

Marketing with the International Franchise Association

Jun 22, 2017 00:22:00

Description:

Social Geek Radio hosts Deb Evans and Jack Monson welcome Beth Dailey to Social Geek Radio. Beth is the new VP of Marketing at the International Franchise Association and shares her marketing strategies.

LinkedIn for Business Generation

Jun 15, 2017 00:26:00

Description:

Are you active on LinkedIn? Are you using the leading professional social platform to generate leads? Social Geek Radio hosts, Deb Evans and Jack Monson are joined by franchise consultant Brandon Clifford who shares some great tips on using LinkedIn.

Growing Your Digital Garden

Jun 8, 2017 00:28:00

Description:

Jeff Hensiek, Office Evolution shares how he uses the strategy of "growing your digital garden". www.socialgeekradio.com

Marketing, Technology and Franchise Trends via Mark Montini, Naranga

Jun 1, 2017 00:33:00

Description:

Deb Evans and Jack Monson, Social Geek Radio welcome Mark Montini of Naranga to discuss the marketing, technology and franchising trends that franchisors should seriously consider. Learn more about Naranga www.naranga.com  

Cybersecurity

May 25, 2017 00:28:00

Description:

Jack Monson is joined by John Christly, Global Chief Information Security Officer at Netsurion to discuss cybersecurity and POS. 

John W. Francis Explains Father's Eve

May 18, 2017 00:32:00

Description:

John W. Francis, aka "Johnny Franchise" is well known in the franchise sector but are you familiar with his event "Father's Eve" that started in a three car garage in Saint Paul in 2012, a group of friends who, like many, struggled to stay connected with each other decided to use the night before Father’s Day as a way to spend time together.  The friends were all now dads and the time together quickly focused around how each was doing raising their kids and supporting their families.  They talked with each other about how to be a better father, shared ideas as to what did and did not work well with growing children.

Tele-medicine and Franchising

May 11, 2017 00:29:00

Description:

Join Deb Evans and Jack Monson as they talk to Dr. Tisha Rowe about her tele-medicine business that she will be franchising!

Mitch Joel Joins Social Geek Radio

May 4, 2017 00:25:00

Description:

Social Geek Radio hosts Deb Evans, President Deb Evans Consulting, and Jack Monson, Director Digital Strategy at Qiigo are joined by Mitch Joel. Mitch Joel is President of Mirum – a WPP owned digital marketing agency (formerly Twist Image). Marketing Magazine dubbed him the "Rock Star of Digital Marketing"? and called him, "one of North America's leading digital visionaries." Mitch is a past Chairman of the Board of Directors of the Canadian Marketing Association and a former Board Member of the Interactive Advertising Bureau of Canada and Postmedia.  

Brand Strategy with Author, TV Personality and Marketing Strategies Laura Ries

Apr 27, 2017 00:30:00

Description:

Ries & Ries was founded in New York in 1994. Three years later, Al & Laura relocated to Atlanta, Georgia. But the Ries team spends most of its time on the road consulting with top corporations around the world from Microsoft to Ford, Disney, Merck, Frito-Lay, and many others Laura Ries joins Social Geek Radio hosts Deb Evans and Jack Monson to discuss brand positioning.

Grass Roots Ditigal Marketing

Apr 13, 2017 00:24:00

Description:

Jennifer Saxton, Founder and CEO of Tot Squad is well known in franchising. Her high energy personality and ability to "hustle" to build her business through networking, partnerships and digital marketing has worked well for business growth and PR.  

Trends in Digital Marketing

Apr 6, 2017 00:27:00

Description:

Jim Buckley is the Director Digital Product Strategy for Valpak Holdings where he is responsible for assisting with the support of the sales of Valpak digital products through their franchise operations as well as the internal Digital Agency Team. Buckley also assists with the identification and evaluation of technologies for incorporation into the company's product offering and their presentation to the Senior Team.  

Facebook Jobs And Other Updates

Mar 30, 2017 00:22:00

Description:

Deb Evans, President Deb Evans Consulting, LLC and Jack Monson, Director Digital Strategy discuss some of the latest updates to Facebook.

FranTech 2017 Plans

Mar 23, 2017 00:24:00

Description:

Join Social Geek Radio hosts Deb Evans and Jack Monson and guest Stephen Dixon, Chief Development Officer of Children's Lighthouse Franchise and IFA's FranTech Task Force Committee Chair as they discuss what is new for the 2017 FranTech conference.

For Every Child, Engineering Education

Mar 16, 2017 00:23:00

Description:

Join Deb Evans, Founder Deb Evans Consulting, LLC and Jack Monson, Director Digital Strategy at Qiigo and their guest Dori Roberts, Franchise Founder, Engineering 4 Kids. In just five years Dori grew her franchise brand to over 150 locations and in several countries. Dori noticed that there was a lack of engineering programs in the area to enroll her then 6 and 8 year old children. Dori opened her first location in 2009 and began franchising her business in 2011. .

Franchise Lead Generation Trends

Mar 9, 2017 00:22:00

Description:

Social Geek Radio hosts Deb Evans and Jack Monson welcome Natalie Barnes, President of Business Alliance Inc. Natalie shares franchise lead generation trends. 

Trends in Multi-Unit Franchising

Mar 2, 2017 00:27:00

Description:

Therese Thilgen, Franchise Update shares how the Franchise Multi-Unit conference started and what to expect at the 17th annual conference to be held in Las Vegas, April 23 - 26, 2017. Learn more: https://www.multiunitfranchisingconference.com/

300 Episode with Ludwina Dautovic, The Room XChange

Feb 23, 2017 00:30:00

Description:

Ludwina Dautovic has been a successful entrepreneur for over two decades and is the Founder and CEO of The Room Xchange, a service which connects busy professionals and empty nesters with a spare room in their home (hosts) with travellers and guests who provide an agreed amount of help around the home in exchange for food and accommodation. Connect with Ludwina https://au.linkedin.com/in/ludwinadautovic Join the Geek conversation on www.facebook.com/socialgeekradio

Franchise Growth and How You Can Not Ignore Anything

Feb 16, 2017 00:29:00

Description:

Social Geek Radio hosts Deb Evans and Jack Monson are joined by Gary Occhiogrosso a long time franchise professional and franchise consultant. Gary is Principal, of Franchise Growth Solutions, LLC which is a membership based Strategic Planning and Franchise Sales Organization.  Franchise Growth Solutions is committed to all aspects of growing your franchise brand. Founded by a leading Franchise Industry Expert with over 30 years of experience, they cover the needs of start-up, emerging and mature franchise brands.  

Sensory Marketing

Feb 9, 2017 00:21:00

Description:

Did you know that sensory marketing can not only retain customers but helps with customer acquisition? Katie Johnson, Voice Solutions explains the various sensory marketing options available today to add to your marketing campaign.

Franchise Development Should Not Be Your Grandma's Strategy

Jan 26, 2017 00:34:00

Description:

The Franchise Development/Sales Summit will be moderated by Lori Kiser-Block, Managing Partner, The Decide Group on Monday, January 30th 9am in South Pacific Ballroom, Mandalay Bay, Las Vegas. Panel member Thomas Scott, CEO Brand Journalists joins Social Geek Radio hosts Deb Evans and Jack Monson and shares some key takeaways to expect at the convention.

Today's Secret Sauce for Telling Your Franchise Story

Jan 19, 2017 00:27:00

Description:

Chicken Salad Chick franchise is growing! In the few short years, they have been franchising they have opened 65 locations and continue engaging with potential franchisees. Ali Rauch, Marketing Director for Chicken Salad Chick joins Social Geek Radio hosts Deb Evans (Deb Evans Consulting, LLC) and Jack Monson (Qiigo) and shares how their digital marketing strategy works today. Learn more about Chicken Salad Chick www.chickensaladchick.com, their franchise opportunities, and current locations Join the Twitter conversation with @DebCE and @JackMonson Don't forget to like the Social Geek Radio Facebook page for trending social tips

Robert Cresanti, IFA President and CEO joins Social Geek Radio

Jan 12, 2017 00:28:00

Description:

Robert Cresanti serves as the President & CEO of the International Franchise Association, the world's oldest and largest organization representing the franchising industry. He joins Social Geek Radio hosts Deb Evans and Jack Monson to share what is happening in franchising today and what to look forward to at the annual #IFA2017 convention in Las Vegas

2017 Social Media Outlook and Predictions

Jan 5, 2017 00:27:00

Description:

Liane Caruso, Marketing Communications Specialist joined Deb Evans and Jack Monson as the first Social Geek Radio guest in 2017.with an emphasis on social media marketing and management, workshops and presentations, training and consulting. Equally passionate about creating brand identities, developing content for all marketing initiatives, and internet marketing through a collaborative effort. Liane works with franchise brands with an emphasis on social media marketing and management, workshops and presentations, training and consulting. She is passionate about creating brand identities, developing content for all marketing initiatives, and internet marketing through a collaborative effort. Liane, Deb, and Jack share their 2017 predictions for 2017.

Small Business, Entrepreneurship and Franchising

Dec 15, 2016 00:24:00

Description:

What is MODE: MODE® is a designer outlet store in a boutique environment. Home of the $40 Designer Jean ®. We are a Franchise and currently have Franchisees with thriving MODE stores throughout ND, SD, MN and KS and are looking to expand throughout the Midwest. Founder, Ciara Stockeland joins Social Geek Radio to share her franchising passion and experience testifying before the Senate Committee on Small Business and Entrepreneurship.  

Google for Business with Brian Spindel, PostNet

Dec 8, 2016 00:24:00

Description:

Brian Spindel, co-founder PostNet International franchise joins Social Geek Radio hosts, Deb Evans and Jack Monson. Brian shares how PostNet uses the various Google tools for connecting and engaging with their franchisees.  

Driving Franchise Results

Nov 17, 2016 00:28:00

Description:

Franchise Business Review (FBR) has worked with over 1,000 franchise brands. FBR works with franchise companies, franchisee associations, and investment groups to better understand operational challenges and identify key opportunities for performance improvements and franchise system growth. Founder and CEO, Eric Stites join Social Geek Radio hosts Deb Evans and Jack Monson and share how FBR has changed since Eric established in 2005 and still servicing the franchise sector.

Data First, Act Second

Nov 10, 2016 00:25:00

Description:

Social Geek Radio is very excited to have Jeff Dudan, CEO, AdvantaClean join host Jack Monson. Jeff shared AdvantaClean philosophy and franchise practices as well as their culture and social digital marketing best practices. Learn more about Jeff https://www.linkedin.com/in/jeffdudan and AdvantaClean http://advantaclean.com/ Connect with hosts Deb Evans and Jack Monson on Twitter @DebCE and @JackMonson

Lessons Learned at FranTech

Nov 3, 2016 00:28:00

Description:

FranTech attendees Anthony Antonicello, Business Development Manager at Delivra and Jillian Koeneman, Vice President of Marketing at Ben's Soft Pretzels share several of their key lessons learned during their attendance. This was Jillian's second attendance at FranTech. Some of Jillian's takeaways came from Anders Sorman-Nilsson, Social Commentator, Creative Director and Founder, Thinque and Tariq Farid, Founder and CEO, Edible Arrangements International. You can find much of what she learned via her #FranTech tweets. https://twitter.com/Jillianmk Anthony attended FranTech for the first time as a sponsor and attendee. New to franchising and IFA, he learned that there are "lots of opportunities to work with franchises and that franchising is a welcoming community".

Social Media and Franchise Leads

Oct 6, 2016 00:28:00

Description:

Jack Monson, Digital Director at Qiigo and Social Geek Radio co-host shared some of the best practices his panel shared at the Franchise Development Leadership Conference. Franchise leads can and do come from social media!  Join Deb Evans and Jack Monson on Twitter as well as Facebook! 

Franchise Storytelling

Sep 29, 2016 00:35:00

Description:

Thomas Scott, founder, and CEO of Brand Journalist joins Social Geek Radio hosts Deb Evans, founder Deb Evans Consulting, LLC and Jack Monson, Director of Digital Strategy of Qiigo. Brand Journalists is a professional blogging, PR, social media, and content creation firm based in Nashville TN. He joins Social Geek Radio hosts, Deb Evans and Jack Monson to share franchise lead generation and best practices for franchise brand storytelling.

Understanding Net Promoter Score

Sep 22, 2016 00:28:00

Description:

Julie Niehoff is a celebrated keynote speaker, author and host of The Easy Marketing Guide with Julie Niehoff, a weekly mixed format podcast offering real-world advice for small business, franchise, and nonprofit organizations. Julie joined Social Geek Radio hosts to explain the net promoter score and why business owners should understand the value to their business.

What To Expect at 2016 for FranTech Conference

Sep 15, 2016 00:42:00

Description:

Alisa Harrison, Senior Vice President of Communications and Marketing with the International Franchise Association shares what is new in franchising, marketing and what to expect at the 2016 FranTech Conference. Learn more about the conference: www.franchise.org/frantech

Integrating Video Into Your Social Marketing Strategy

Sep 8, 2016 00:31:00

Description:

Social Geek Radio hosts, Deb Evans (Deb Evans Consulting, LLC) and Jack Monson (Director of Digital Strategy with Qiigo) share what social platforms are available today for video integration. Do you know how to start a Facebook live video stream? What to do after the video is produced? Did you know that Twitter now offers the "live" function via the Twitter app?  Connect with Deb and Jack on Twitter and join the conversation on Facebook! 

The Power of Video via Instagram

Aug 25, 2016 00:23:00

Description:

Sue B. Zimmerman, aka "The Instagram Expert" joins Social Geek Radio hosts Deb Evans and Jack Monson and shares how she created a content visual strategy that enhances and adds value to her Instagram feed through stories.  Sue built her career empowering Entrepreneur's and marketing professionals to utilize the power of Instagram to get tangible business results. Sue has over 30 years of business experience and eagerly shares daily tips, tools and strategies on the use of Instagram. Sue offers a free Instagram Strategy Guide on www.suebzimmerman.com Challenge: Use #suebmademedoit and take a selfie sharing something about yourself and your business and connect with Instagram users

Tutor Doctor Social Projects and Brand Social Media

Aug 18, 2016 00:22:00

Description:

Social Geek Radio hosts Deb Evans and Jack Monson are joined by Tutor Doctor President Frank Milner. Tutor Doctor provides one-on-one, in-home tutoring services to students from Grade 1 to University. Tutor Doctor continues to enjoy terrific growth and currently has more than 200 locations across the United States, Canada, the United Kingdom, Ireland, Trinidad & Tobago, Nigeria and Mexico. Their vision is to become the undisputed giant of the supplemental education industry. One of the main reasons they've experienced such growth is due to their success in attracting great franchisees to their system

Beer, Franchising and Marketing

Aug 11, 2016 00:35:00

Description:

Jack Monson, Social Geek Radio host is joined by Mike Hanbery, Executive VP Marketing with Growler USA to discuss the craft beer franchise and marketing.  www.growlerusa.com https://www.facebook.com/growlerusafranchise/

Newest Trends in Franchise Marketing

Aug 4, 2016 00:41:00

Description:

Social Geek Radio guest Alisa Harrison is Senior Vice President of Communications and Marketing, Chief of Staff for the International Franchise Association (IFA).  She oversees all internal and external communications, marketing and information technology activities for the association.  As Chief of Staff, she manages the IFA strategic planning process and works with the senior management team to ensure goals and objectives are being achieved.  She also manages the CEO and board communications to ensure timely and transparent updates to members.  She staffs the Strategic Planning Committee, the IFA Marketing and Public Relations Committee and the IFA awards process. Alisa shares what is new for FranTech 2016. Registration is open www.franchise.org/frantech

Think Small Screen First via Martin Waxman Communications

Jul 21, 2016 00:34:00

Description:

Social Geek Radio hosts Deb Evans, Founder Deb Evans Consulting, LLC and Jack Monson Director of Digital Strategy at Qiigo invited a long time social media friend, Martin Waxman to join them. Martin is a blogger, speaker, and a fellow podcaster on Inside PR. Deb and Jack open Social Geek Radio with a GeekItOut tip on LinkedIn Profinder which is a new professional service on LinkedIn. If you are a LinkedIn user and searching for professional services, visit www.linkedin.com/profinder to learn more.  Deb and Jack discuss live video, traditional PR and how to use Facebook Groups and the hot social platform today, Pokemon Go! 

Mary Ann O'Connell Shares What is Franchise Capital Exchange

Jul 14, 2016 00:23:00

Description:

Franchise Capital Exchange is the interchange of brands, investment, education and expertise.  Franchise Capital Exchange is the only event of its kind. Three days of opportunities, connections, coaching for franchisors who are looking to grow through investment and want the chance to present their plans to an array of capital investors. Attendance is by invitation only and strictly limited.

Franchise Business Networks Meet in Atlanta and Houston

Jul 7, 2016 00:13:00

Description:

Jack Monson is speaking at the Southeast Franchise Forum / IFA Franchise Business Network July 12 in Atlanta. He is  discussing best practices in Social Media Marketing specifically for Franchises. If you’re near Atlanta, please join us! Save your seat today  http://www.southeastfranchiseforum.com/july-luncheon-meeting-07122016/ The Houston FBN will be hosted at Christian Brothers Automotive, July 18th 11 - 1pm. Today's Methods for Lead Generation. The panel is: Josh Wall, Franchise Development Executive with Christian Brothers, Thomas Scott, Founder Brand Journalists, Kelley Rieves, Acquisitions Director AlphaGraphics and Wayne Bunch, Partner, DLA Piper. To register contact Deb Evans deb@debevansconsulting.com

Pinot's Palette Shares Their Re-branding Launch Process

Jun 30, 2016 00:28:00

Description:

Social Geek Radio visits the Pinot's Palette headquarters in Houston Texas. Craig Ceccanti, Co-Founder and CEO, Natalie Wells, Creative Director and Jacqueline Deavenport, Director of Marketing share the new re-branding launch process. "The change is larger than just a logo, the new look and feel is a symbol of the Pinot Promise and a commitment to customer service that makes Pinot’s Palette the paint and sip night out guests can count on every time, at every studio."

Local Marketing Solutions

Jun 23, 2016 00:28:00

Description:

Deb Evans and Jack Monson, hosts Social Geek Radio are joined by Rick Batchelor, Qiigo.to discuss local marketing. Qiigo was formed in 2006, solely focused on building brand unity and success by helping national brands and their franchises get found locally. “Qiigo wants you to get found first online”   The Qiigo team is a group of folks from around the metro-Atlanta area who really enjoy working together. They are sports fans, coffee drinkers, executives, and millennials.

Facebook Live for Brands and Franchises

Jun 16, 2016 00:25:00

Description:

Nick Powills, Chief Brand Strategist at No Limit Agency and Founder 1851 Project shares why Facebook should be part of your social media strategy. No Limit Agency. A hybrid communications agency that challenges traditional methods with progressive awareness campaigns. Their vision is simply to get people talking, about brands, brands and brands. They start with the brand and branch to the people. They humanize a brand so that it can create engaging interactive content – both in business development and potential client communication. By successfully driving both interactions, they can effectively build awareness. The equation is simple: Great people build great brands. The beauty? Infinity is present in that equation. Once a story gets told, another is born. The communications tree never sleeps. 1851 was created to fill a much-needed hole of content. 1851 was created to bring the franchise world together through an online educational resource where you will find daily content from thought leaders, journalists, and entrepreneurs.

Why Attend FranTech 2016 in Austin Texas

Jun 9, 2016 00:30:00

Description:

FranTech is not your average conference. It is the annual Marketing and Technology Conference which will be held October 26 -27, 2016 at the AT&T Executive Education and Conference Center, Austin, Texas. Deb Evans and Jack Monson share the why, where and who should attend FranTech this year! Join the Social Geek Radio conversation on Facebook and follow Deb and Jack on Twitter, @DebCE and @JackMonson  

Social Media for Law Firms

Jun 2, 2016 00:23:00

Description:

Deb Evans and Jack Monson, Social Geek Radio hosts interviewed Samantha Collier, Law and Legal Professional Social Media Strategist. Samantha founded the Social Media for Law Firms blog in 2010, and working in the law firm realm for 10+ years, Samantha aligned her two passions: law firm marketing and social media to become one of the biggest legal social media influencers in Canada. Previously, Samantha was the business development director at MBM Intellectual Property Law LLP, a prominent Canadian IP firm. Samantha contributes much of her success to the Managing Partners at MBM. Most law firms shied away from social media in 2010, obviously, MBM didn’t. Connect with Deb, Jack and Samantha on Twitter. http://www.socialmediaforlawfirms.com/

Social Media for Real Estate Professionals

May 26, 2016 00:21:00

Description:

Deb Evans is joined by Ces Guerra, Real Estate Associate at Better Homes and Gardens, Gary Greene in Houston Texas. Ces shares social media tips and best practices for the real estate professional. Ces believes that real estate professionals need to embrace and utilize social media to connect with local residents in their search for the perfect home. Connect with Deb, Jack and Ces on Twitter. Join the Social Geek Radio Facebook and Tanglewood Luxury Real Estate conversations! 

Creating Social Communities Around Schools

May 20, 2016 00:33:00

Description:

Jack Campisi, Director of Communications and Partnerships at The Bleachers Corporation joined Deb Evans and Jack Monson on Social Geek Radio to share how The Bleachers Corporation creates social communities around schools. BLEACHERS streams LIVE + On Demand HD video of athletics, performing arts, and special events from K-12 private boarding and independent day schools, to your computer, tablet, or smartphone, wherever you are in the world.

How To Choose A Web Host

May 12, 2016 00:21:00

Description:

Kyler Patterson, Customer Growth Manager for HostGator based in Houston TX, bridges the gap between Marketing, Sales, and Support by creating channel tracking in order to effectively help their customers succeed. Kyler shares tips on what to look for in web hosting, SEO tips, and importances of social metrics. Follow Deb, Jack and HostGator on Twitter.

Leveraging LinkedIn for Business

May 5, 2016 00:22:00

Description:

Social Geek Radio hosts Deb Evans and Jack Monson are joined by Alex Pirouz, founder Linkfluencer. Alex focuses on the strategic direction and growth of the business to totally transform how business owners and entrepreneurs market their business. Alex shares: *Top way's business owners can leverage LinkedIn to grow their business. *3 of the top mistakes people make on LinkedIn and how to avoid them. *Quality vs Quantity, and the best practises when building your network on LInkedIn. *How to find, connect and build a relationship with your target market.

How Radio Broadcasting Changed Due to Social Media

Apr 28, 2016 00:23:00

Description:

Matt Spence, Operations Director for WCEI Radio joins Deb Evans and Jack Monson to discuss how radio has changed due to social media. For more than three decades, WCEI has been the leading provider of contemporary music, local news, weather, and traffic information to residents of the Mid-Shore and surrounding area. The station was founded in the 1970's. The Clark Broadcasting Company acquired the radio station in 1981. Ten years later, the Federal Communications Commission (FCC) granted the station a license for a quadruple increase in power. The station is now a part of First Media Radio. Currently, WCEI has a broadcast signal that reaches Talbot, Queen Anne's, Dorchester, Caroline, and Kent Counties in Maryland. The tower height was increased in 2006 after the FCC approved the addition.

Using Snapchat for Business

Apr 21, 2016 00:33:00

Description:

Deb Evans and Jack Monson are joined by Sarah Shah, an Image Coach, TV Beauty Expert & Speaker, helping women and fashion-conscious men navigate the world of image, media and judgement. While working in corporate boardrooms, chemical plants, restaurants, research laboratories, and fashion shows, Sarah noticed how differently people are perceived and treated depending on the image they present. Instead of resisting that reality, Sarah learned to “speak” the language of fashion and translate it into successful images. Sarah uses this knowledge and experience to help women and men create images that communicate their authentic message and manage the reality of image and judgement. The use of social media plays a big role in Sarah's business and shares how Snapchat can be implemented for business owners

Social Media for Franchise Lead Generation

Apr 14, 2016 00:26:00

Description:

Scott Thompson – Vice President, Franchise Development, Premium Franchising Brands joined Social Geek Radio hosts Deb Evans and Jack Monson sharing great tips on using social media for franchise lead generation. With over 14 years of experience in franchise development and executive management, Scott is responsible for all domestic and international franchise development for Jan-Pro International and Maid Right Franchising. Previously Scott served as EVP of Desjoyaux Pools, the world’s largest pool manufacturer. He has also been a master franchisor for Fitness Together Franchise Corp, New York. Scott’s background also includes serving as V.P with FranConnect, and currently serves on the marketing committee of the Southeast Franchise Forum. He is an IFA Certified Franchise Executive.

How Firehouse Subs uses Instagram to Build a Community

Apr 7, 2016 00:22:00

Description:

Are you using the photo-sharing app Instagram to build a visual identity for your brand? Are you taking advantage of all Instagram offers to connect and engage with your community? As Firehouse Subs Digital Marketing Coordinator, Meriel Peterich uses Instagram to post high-quality images that meet brand guidelines. Firehouse Subs also engages with the local crews and customizes posts to spotlight their local franchisee locations and communities. They have an impressive 15k followers!  Learn more about Firehouse Subs use of hashtags, like #MuralMonday! In our #GeekItOut segment, Deb shares two great FREE photo sharing websites to help with your Instagram posts. Join Social Geek conversation on Facebook and follow Deb, Jack and Firehouse Subs on Twitter!  

Millennials, Franchising and Video

Mar 31, 2016 00:24:00

Description:

Mike Ackley, Franchise Writer and  Josh Harrell, Franchise Video Storyteller with Brand Journalists join Social Geek Radio hosts, Deb Evans and Jack Monson. They discuss how millennials are changing the franchise landscape, and why it has been so challenging for companies to connect with them. Mike and Josh share how film and documentary videos work particularly well now in franchising.  Join the conversation on Facebook and follow Deb, Jack and Brand Journalists on Twitter.

Digitally Populate Your Pizza

Mar 24, 2016 00:15:00

Description:

Social Geek Radio hosts Deb Evans and Jack Monson are joined by Bridget Vetter, Manager of Marketing and Public Relations at Toppers Pizza franchise. Bridget says she is best at managing relationships with the media, driving and directing all digital media initiatives, (including social, online ordering, email, and text programs), and helping create and coordinate customer and franchise advertising campaigns. Social Geek Radio guest announcer is Jacqueline Deavenport, Marketing Manager at Pinot's Palette. You can follow Deb, Jack and Toppers Pizza on Twitter.

Telling Your Story on Facebook

Mar 17, 2016 00:14:00

Description:

Social Geek Radio hosts Deb Evans and Jack Monson discuss how easy Facebook has made it for business page owners to make their own business story. The new video format on Facebook is very easy to use. In fact, it’s so simple, you don’t even have to make an actual video! All you have to do is select eight photos that are already on your timeline, select a piece of music, add a little text, and you’re done! Special thanks to guest announcer, Ann Littmann, VP SafeWay Driving Franchise!  Follow Deb, Jack and SafeWay on Twitter.

Social Geek Radio with Jillian Green, Web.Com

Mar 10, 2016 00:25:00

Description:

Web.com is a leading online marketing company, with over 15 years of industry experience; Jillian’s goal is to compliment a marketing program with customized solutions from their vast expertise and solutions that will excel national accounts; franchises and local level efforts. Jillian is able to deliver effective growth strategies that gets the phone ringing and doors swinging.

On-Line Ratings and Reviews

Mar 10, 2016 00:31:00

Description:

Social Geek Radio hosts, Deb Evans of Deb Evans Consulting, LLC and Jack Monson, Global Director Manalto Software Inc  are joined by Ashley Betzendahl, the Manager of Interactive Media at Goddard Systems, Inc. (GSI), the franchisor of The Goddard School. Ashley and her team are responsible for all national social interactions and interactive and web strategy for The Goddard School and Goddard Systems brands. She began her career at GSI in 2008 in Marketing and quickly began to focus solely on electronic media, including creating, managing and expanding all digital and social profiles as well as managing the online reputation of The Goddard School brand. Ashley shares tips on handling on-line reviews and ratings and which social sites Goddard Systems pays close attention to. Follow Deb, Jack and Ashley on Twitter.

Technology for The Next Generation Customer

Mar 3, 2016 00:23:00

Description:

Social Geek Radio hosts Deb Evans and Jack Monson are joined by guest Tim Tang, Director Enterprise Retail Solutions for Hughes Network Systems. Tim attended his first  IFA (International Franchise Association) convention, #IFA2016. He will share what surprised him most about attending a conference on such a large scale and what he learned over a course of just a few days. Tim will also share tips specific to franchisors how technology can be used to insert a distance between the corporate and the franchisees and still protect their brands and standards creating a positive customer experience (referencing the National Labor Relations Board ruling and franchise implications).   Follow Deb, Jack and Tim on Twitter and join the conversation on Facebook.

Social Geek Radio broadcasts LIVE from #IFA2016

Feb 25, 2016 00:07:00

Description:

Social Geek Radio hosts Deb Evans and Jack Monson broadcast live from the 56th annual International Franchise Association convention, #IFA2016. They were joined by Clarissa Bradstock, CEO of Any Lab Test Now who opens the podcast. Follow Deb and Jack on Twitter and join the Facebook conversation!

Using Technology, Data, and Analytics to Drive Both Profits and Prophets

Feb 18, 2016 00:31:00

Description:

Blue Goldfish: Using Technology, Data, and Analytics to Drive Both Profits and Prophets authors Stan Phelps and Evan Carroll joined Social Geek Radio host Jack Monson.  "A blue goldfish is any time a business leverages technology, data, and analytics to do a "little something extra" to improve the experience for the customer. The book examines the three R's: Relationships, Responsiveness, and Readiness. Order today via Amazon

Driving Brand Consistency Across Social Media from Infancy to Scale

Feb 11, 2016 00:21:00

Description:

Ron Feldman is a Principal and Chief Brand Strategist of the Siegel Financial Group (SFG), along with its affiliate, Franchise America Finance (IFAF) which he co-founded at the height of the Great Recession. SFG and FAG are leading resources connecting and supplying debt financing to franchise based businesses. Ron also serves as the Chief Development Officer of FRANdata, the leading research and information source for the franchise industry. Anthony Owen is the founder of Manalto with 20 years experience in digital and social media. His experience includes media agency environments, direct-to-market and senior sales management and strategic commercial partnerships roles. His track record in establishing and building successful sales management capability across many organizations including OzEmail, BMC Media, Softbank, Sensis, and Groupon. Ron and Anthony are panel members for #IFA2016 presentation Driving Brand Consistency Across Social Media from Infancy to Scale. They share a little insight to the panel presentation for the annual franchise convention scheduled for February 20-23, 2016 in San Antonio Texas.

New Tips For Web Development

Feb 4, 2016 00:25:00

Description:

Jillian Green, Business Development and Marketing Professional with web.com joins Deb Evans and Jack Monson to share tips you may not have considered when developing a website. Follow Deb, Jack and Jillian on Twitter. Visit www.socialgeekradio.com and register for weekly updates.

Taking Control Of Your Online Reviews

Jan 28, 2016 00:26:00

Description:

Griff Emery, Founder Shout About Us joins Deb Evans and Jack Monson why online reviews are important and how to monitor and manage reviews. Follow Deb, Jack and Shout About Us on Twitter

Tips for Conference Attendance

Jan 21, 2016 00:31:00

Description:

Deb Evans, President Deb Evans Consulting, LLC and Jack Monson, Global Director Manalto Social Media share tips on what to do after you have registered to attend a conference or convention. Follow Deb and Jack on Twitter. Join the Facebook conversation Register for updates on www.socialgeekradio.com

Moving People Emotionally, Not Just Their Stuff

Jan 14, 2016 00:27:00

Description:

Omar Soliman, Co-founder College Hunks Hauling Junk/College Hunks Moving, CEO, franchisor, author, and  tv personality join Deb Evans and Jack Monson to discuss how he went from college student using his mother's furniture moving van to co-founder of College Hunks franchise. Follow Deb, Jack and Omar on Twitter. Learn more about Social Geek Radio and subscribe to our newsletter. www.socialgeekradio.com

Scott Monty, joins Social Geek Radio hosts to discuss digital media in 2016

Jan 7, 2016 00:38:00

Description:

Deb Evans and Jack Monson are joined by Scott Monty, a corporate executive steeped in digital. Scott was ranked by The Economist as number one atop the list 25 Social Business Leaders and by Forbes as one of the top 10 influencers in social media, Alan Mulally, the CEO of Ford Motor Company, called him "a visionary." From 2008-2014, Scott was head of social media at Ford Motor Company and held the title Global Digital and Multimedia Communications Manager. He advised on social media activities across the company, from influencer relations to marketing support, customer service to internal communications and more. Prior to joining Ford, Scott was part of a strategic consultancy specializing in digital and social media and an advertising and marketing firm focused on technology and health sciences. www.scottmonty.com  

Tips for Content Marketing and Use of Video in 2016

Dec 24, 2015 00:32:00

Description:

Thomas Scott, Brand Journalists shares 2016 tips for content marketing and use of video. Thomas, is a well-known franchise author and thought leader on franchise lead generation. He regularly speaks at franchise conferences and shares original content about franchise sales best practices online. Follow Social Geek Radio hosts Deb Evans and Jack Monson on Twitter. Join the conversation on Facebook. 

Social Media Alignment Strategies

Dec 17, 2015 00:24:00

Description:

Social Geek Radio guest Debbie Harvey, Vice President, Marketing Strategies and Operations with the American Medical Association shares tips to Identify and implement best practices to align enterprise communications and marketing. Follow hosts Deb Evans and Jack Monson on Twitter. Join the conversation on Facebook and register to receive our newsletter.

Give to Grow: 9 Principles for Conscious Business, Social Media and Life

Dec 10, 2015 00:31:00

Description:

Shelley Roth is an entrepreneur and social media trainer, speaker, consultant and author who loves helping people, organizations and teams improve marketing effectiveness, sales results, and growth through conscious business principles. Shelley launches her newest book, Give to Grow: 9 Principles for Conscious Business, Social Media and Life on December 11th and joins Deb Evans and Jack Monson for a sneak peek to the book. Join Deb, Jack and Shelley on Twitter. www.socialgeekradio.com

How To Use Google+ in 2016

Dec 3, 2015 00:24:00

Description:

If you are a  marketer who’s not yet ready to give up on Google+, or if you’re true Social Geek and want to check out Google+ again, Jack Monson and Deb Evans provide recommendations and tips using Google+ in 2016. www.socialgeekradio.com www.facebook.com/socialgeekradio Twitter: @DebCE and @JackMonson

Small Business Entrepreneur Supports Franchising

Nov 26, 2015 00:27:00

Description:

MODE® was founded in 2007 by Ciara Stockeland and her husband Jim Stockeland. Through an opportunity to liquidate a truckload of designer overstock, Ciara and Jim created the MODE brand. Always intending to build a brand, they found that franchising was the best way to grow the MODE brand and bring it into communities throughout the Midwest. The first MODE franchise was located in Bismarck, ND. Ciara attended her first International Franchise Association (IFA) annual convention in Feb 2015 and quickly became one of franchising's leading ladies! She joins Deb Evans and Jack Monson to share her experiences and tips for new franchisors.

Lessons Learned on Using Social Media as a Nonprofit

Nov 19, 2015 00:27:00

Description:

Dawn Whalen, Executive Director at Habitat for Humanity of Northwest Connecticut wears many hats. Resource development, management of daily operations, staff, and operational committees, developing community partnerships and manage existing alliances. Dawn also manages publication of affiliate newsletter, public website, and other media.  We are so pleased she agreed to share some of her own "lessons learned" on using social media as a nonprofit.

Digital Marketing Trends

Nov 12, 2015 00:30:00

Description:

Christian Pillat, Managing Director, Adfinitely joins Deb Evans and Jack Monson on Social Geek Radio sharing digital marketing trends of today. They discuss PPC, how video should fit into most brands' strategy and where is most paid advertising happening right now. Join the conversation on Facebook and listen to previous podcasts on www.socialgeekradio.com 

Is Facebook Now The Internet?

Nov 5, 2015 00:42:00

Description:

Deb Evans and Jack Monson are joined by Chris Adams is an internationally recognized new media pioneer, media, entertainment and technology executive with 20+ years of experience in accelerating businesses and innovation. Over that time, he has worked for: Facebook.com, Participant Media (serving at Chief Vision Officer through the company's first slate of films including: "An Inconvenient Truth, Syriana and many others), HBO, Comcast Cable and Interactive, Glam.com, Amazon.com, Lycos.com and many others. He now spends his time serving as a digital strategist, Advisor and Board Director to a number of companies as well as writing children's books, lecturing and speaking.  Follow Social Geek Radio on Facebook and connect with Deb and Jack on Twitter.  

Creating Optimal Business Processes

Oct 29, 2015 00:20:00

Description:

If knowledge is currency then your company’s data, events, and business processes are a treasure trove. Unfortunately, most businesses leave this treasure buried – in out-dated process and architecture diagrams, petabytes of database backups, and disconnected systems. These seemingly unrelated processes, data, and events make up the very individualized digital presence of your business that we refer to as your “Digital Fingerprint.” Deb Evans and Jack Monson are joined by the team from Digital Symplexity to share why companies are using a Process Performance Manager (PPM). Follow Deb and Jack on Twitter and join the conversation on Facebook. 

All Things Trending in Social Media

Oct 22, 2015 00:26:00

Description:

What's trending in social media? Deb Evans and Jack Monson will share what they know about what's happening today and what to look for in the future of social media. Follow Deb and Jack on Twitter ... @DebCE and @JackMonson Join the conversation on Facebook Don't forget to subscribe to the Social Geek Radio updates via www.socialgeekradio.com 

eCommerce Selling Tips with Kathy Terrill

Oct 15, 2015 00:28:00

Description:

Deb Evans, President Franchise Foundry and Jack Monson, Global Director of Manalto are joined by Kathy Terrill, a New York-based professional actress and Education Specialist Trained by eBay who has more than 30 years’ experience in brick-and-mortar retail. Kathy is passionate about ecommerce and is a cross channel seller operating on eBay as a top rated silver power seller. She joins Deb and Jack to share ecommerce selling tips that can be implemented today! Our guest announcer is Maria Haan, Shirleys Popcorn.  

Franchise Growth Trends with Susan Beth

Oct 8, 2015 00:31:00

Description:

Deb Evans, President of Franchise Foundry and Jack Monson, Global Director of Manalto are joined by Susan Beth, Operating Partner of NRD Capital. Susan was previously a VP and the Chief Operating Officer of Super Wash, Inc., the nation’s largest franchisor of self-serve car washes. Susan is a member of the Board of Directors of the International Franchise Association (IFA), and is a motivational speaker on topics such as: passionate leadership; embracing change; building committed teams, rewarding relationships and dynamic cultures; visionary entrepreneurship; and goal-setting.  Susan is the Past Chair of the International Franchise Association’s (IFA) Women’s Franchise Committee; the co-founder and past Co-Chair of the Chicago Women’s Franchise Network; and the past Co-Chair for the Strategic Advisory Board of International Institute for Franchise Education based at Nova Southeastern University. Links: NRD Capital Social Geek Radio on Facebook Deb and Jack on Twitter

Accelerating Marketing via Technology for Today's Content Marketing

Sep 24, 2015 00:32:00

Description:

Deb Evans, President Franchise Foundry and Jack Monson, Global Director of Manalto are joined by Paul Segreto, host of Franchise Today to discuss how content marketing enhances franchise brands if done correctly. Follow Deb, Jack and Paul on Twitter.

How to Use Periscope Prior to Attending Periscope Summit

Sep 17, 2015 00:28:00

Description:

Not sure how to get started with the latest live streaming app, Periscope?! No worries. Join Deb Evans, President Franchise Foundry and Jack Monson, Global Director, Manalto as they discuss the upcoming Periscope Summit event to be held in New York City and how to get started using Periscope today! Follow Deb and Jack on Twitter and Periscope!  Follow the conversation on Facebook and listen to previous Social Geek Radio podcasts on the Website!

Social Media in the Automotive Industry

Sep 10, 2015 00:19:00

Description:

Deb Evans, President of Franchise Foundry and Jack Monson, Global Director of Manalto  are joined by Caitie Akridge, Marketing Specialist at Christian Brothers Automotive Franchise system. Caitie shares some of the ways Christian Brothers uses social media for their national and local marketing and how they track the success of their social footprints. Join the Facebook conversation and follow Deb and Jack on Twitter! www.facebook.com@JackMonson@DebCE

Top 3 Email Frustrations

Sep 3, 2015 00:33:00

Description:

Deb Evans, President Franchise Foundry and Jack Monson, Global Director of Manalto are joined by Nancy Friedman, The Telephone Doctor. Nancy Friedman presents a broad array of keynote programs that help companies equip their people with tools to convert more inbound leads into sales, and deliver a better customer experience. She will share the top three email frustrations many profesionals are guilty using. Join the Social Geek Radio conversation on Facebook and connect with Deb, Jack and Nancy on Twitter.

Up Your Periscope

Aug 27, 2015 00:26:00

Description:

Deb Evans, President of Franchise Foundry and Jack Monson, Globabl Director of Manalto are joined by Peter Stewart, Founder of Up Your Periscope and author of The World's First Book on 'all you need to know to Scope like a pro' Join the Social Geek Radio conversation on Facebook and connect with Deb and Jack on Twitter 

Crowd Engagement with an App

Aug 20, 2015 00:21:00

Description:

Deb Evans, President of Franchise Foundry and Jack Monson, Global Director of Manalto are joined by Sean Holloday, co-founder of Crowd Mics. A new app that turns your smartphone into a microphone! How often do you hear, "please turn off all electronic devices" at a conference? Why? Don't you want the audience to text, tweet and share? With the app Crowd Mics the audience can now engage with the speaker and audience! Join the conversation on Facebook and connect with Deb and Jack on Twitter. Visit www.socialgeekradio.com for previous podcasts.http://www.socialgeekradio.com

What is EMV and Why it Matters to Your Franchise System

Aug 13, 2015 00:28:00

Description:

Deb Evans, President Franchise Foundry and Jack Monson, Global Director Manalto are joined by Skyler Fox, Software Development Manager of Heartland Payment Systems. Skyler will share the what, why and how of EMV technology and the importance to franchisors, franchisees and consumers. Follow Deb, Jack and Skyler on Twitter. Join the Facebook conversation. Visit Social Geek Radio

LinkedIn: Paying It Forward with Chuck Hester

Aug 6, 2015 00:33:00

Description:

LinkedIn is arguable the most import social platform for business professionals, but how many are using it to the maximum potential? Deb Evans of Franchise Foundry and Jack Monson of Manalto explore the depths of LinkedIn with marketing executive, author, and LinkedIn trainor Chuck Hester.   Join us for best practices, and tips on publishing, updating, and Paying It Forward LinkedIn!  

Who Are Buyers and Where Are They Shopping

Jul 30, 2015 00:28:00

Description:

Deb Evans, President Franchise Foundry and Jack Monson, Global Director of Manalto are joined by Nick Strong, Managing Director of Franchise Intelligence located in the United Kingdom. Nick has over fifteen years of experience in UK and international franchise development. He works with franchisors to help them grow franchisee networks and management service fees by effectively harnessing the power of the internet. Nick says brands should stop thinking they should control the message but how to share the message. Know where your shoppers are and how to sell to them via digital marketing. Connect with Deb, Jack and Nick on Twitter Social Geek Radio on Facebook Franchise Intelligence 

Bringing Communities Together Off-line and On-line

Jul 23, 2015 00:33:00

Description:

Social Geek Radio hosts, Deb Evans, President of Franchise Foundry and Jack Monson, Global Director of Manalto are joined by Shannon Wilburn, CEO and the co-founder of Just Between Friends, the largest children's and maternity consignment sales event in the U.S. Forbes ranked the Tulsa-based Just Between Friends franchise among best franchises nationwide! Just Between Friends consistently receives recognition at the annual IFA convention receiving Franchise Satisfaction Award each year. Join Social Geek Radio, Wednesday July 22nd 8pm ET as Shannon shares how she has built a strong community both off-line and on-lline! Deb, Jack and Shannon on Twitter  

Franchise Content Marketing Trends

Jul 16, 2015 00:33:00

Description:

Content Marketing has radically changed how all brands, including Franchises, are reaching consumers and potential partners. How do you keep up and what should you be doing now to tell your story across all digital platforms?   Deb Evans and Jack Monson welcome guest Amy Plaisted, co-founder of BrandChise and Director of Marketing and Franchise Operations for The Spice & Tea Exchange who will share trends and best practices this week on Social Geek Radio!    

Chief Customer Officer 2.0

Jul 9, 2015 00:29:00

Description:

A passionate customer experience practitioner, Jeanne Bliss pioneered the role of the Chief Customer Officer, holding the first ever CCO role for over 20 years at Lands' End, Microsoft, Coldwell Banker and Allstate Corporations. Her new book, Chief Customer Officer 2.0: How To Build Your Customer-Driven Growth Engine launched June 15th. Social media has given customers the ability to speak out about their experiences. Join Deb Evans and Jack Monson when they interview Jeanne about how the power 5 competencies connect to drive clarity for customer experience transformation and the role of the CCO. Chief Customer Officer on Amazon Deb, Jack and Jeanne on Twitter Social Geek Radio on Facebook Social Geek Radio sponsored by: Manalto and Franchise Foundry

BYOD: Data Security and Best Practices

Jul 2, 2015 00:33:00

Description:

Deb Evans, Jack Monson and guests will discuss BYOD: Bringing your own device to work, best practices and policies. Do your franchisees know how to protect franchise data? Do they understand their legal obligations? Does your brand provide an effective BYOD strategy? Guests -  Arquella Hargrove, is an accomplished Human Resources Management Leader, Author, Coach, Speaker and Trainer with over 20 years of experience. Camille Hamilton is the Houston CMIT Solutions franchisee. She has over 32 years in the IT industry and has won Franchisee of the Year award and Small Business of the Year award.  Follow Deb, Jack on Twitter. Connect with Arquella and Camille on LinkedIn. Join the Facebook conversation! 

Atlanta: The World Capital of Franchising?

Jun 18, 2015 00:33:00

Description:

Stan Friedman, President of FRM Solutions chats with Deb Evans and Jack Monson about his city's predominance in the franchise industry. We'll preview upcoming events in franchise Atlanta, discuss Stan's Southeast Franchise Forum group, and get the latest updates on franchise relationship management technology.         

Franchise Key Messaging

Jun 11, 2015 00:33:00

Description:

Deb Evans and Jack Monson will interview Monica Feid, Vice President BizCom Associates. Monica is an experienced media relations specialist whose clients have been featured in high profile, national media. Monica will share tips on the most effective and creative ways to deliver your story to prospects and customers. Deb, Jack and Monica on Twitter.

5 Periscope Tips for Franchises

Jun 4, 2015 00:32:00

Description:

Twitter's Periscope app allows users to livestream real time events to the world. Like any good geek, Social Geek Radio hosts have tested the mobile social app. and will share their tips to getting started and suggestions on use. Will this new social application that is easy to use and nicely designed be the next best thing in social media?  Follow Deb Evans and Jack Monson on Twitter!  Join the conversation on Facebook.

Using Crowdfunding and Social Media to Promote Your Indie Project

May 28, 2015 00:33:00

Description:

Hosts Deb Evans, President Franchise Foundry and Jack Monson, Global Director Manalto Software close Social Geek Radio's 5th anniversary month with Social Geek Radio co-founder BJ Emerson, Technology and Marketing Executive of Buzzadelic. Indiegogo is the largest global fundraising site but how do you promote your project? How do you build a community of supporters for the project? How do you engage a well known actor to participate in your project?  Indiegogo project Through a Class Darkly Follow Deb, Jack and BJ on Twitter and join Social Geek Radio hosts on Facebook 

Google / GIFA Summit with Service Brands International

May 21, 2015 00:29:00

Description:

Social Geek Radio's 5th Anniversary celebration continues with a discussion of last week's GIFA Summit at Google! Joining us Wednesday night at 8pm ET are Brandi Kloostra and Leah Stewart of Service Brands International. We'll share the top ideas presented by the digital marketing leaders at Google.     Listen live here or download from iTunes right after the show! 

Going to Google for #GIFA2015

May 7, 2015 00:14:00

Description:

Deb Evans and Jack Monson are very excited to attend the 3rd annual Google International Franchise Association Assembly (GIFA) Summit. Franchise members are hosted at Googleplex in Mountain View Calfornia for a few days of networking and learning! Google has planned forums hosted by some of Google's top executives and will be joined by franchise industry leaders where attendees will discover new ideas and possibilities for their franchise brands and customers.  It will be an incredible experience and Deb and Jack are anxious to share it with you!  Follow Deb and Jack on Twitter, Periscope and Instragram and the hashtag #GIFA2015.

Crafting Relevant Stories

Apr 30, 2015 00:32:00

Description:

This week Social Geek Radio co-hosts Deb Evans and Jack Monson are joined by Franchise PR Manager, Erin Morrissey of Konnect Public Relations.  They will discuss: How you can make your  brand relevant pertaining to current events.Beyond the successes your brand has achieved, there are other news that interest journalists Type of stories that will help in creating franchise leads for your brand. Follow Deb, Jack and Konnect PR on Twitter!  Join the Facebook conversation and search for our broadcasts on Periscope

Generating Franchise Leads in Facebook

Apr 23, 2015 00:33:00

Description:

Social Geek Radio welcomes special guest Paul Pickett, VP of Franchise Development at Wild Birds Unlimited! Paul is one of the top franchise sales executives in the industry and will chat with us about using Facebook, other social channels, and digital media to connect and build relationships.  Join us live at 8pm ET Wednesday!  

Data Security for Small Businesses and Franchises

Apr 16, 2015 00:30:00

Description:

This week we'll discuss data security with John Martin and the team from First Watch Technologies! John will share best practices in keeping your brand and business safe from data breaches and other technology threats.  Join us Wednesday at 8pm ET!     

Live From Multi-Unit Franchising Conference

Apr 9, 2015 00:22:00

Description:

Join hosts Deb Evans, President Franchise Foundry and Jack Monson, Global Director Manalto Social Media on Wed April 8th. Jack will broadcast live from the Multi-Unit Franchising Conference at Caesars Palace in Las Vegas! Deb will test streaming live from Houston using the new Periscope app!  Follow the #SocialGeekRadio tweets via Deb or Jack on Twitter!

Online Reputation Matters

Apr 2, 2015 00:25:00

Description:

  This week, Deb Evans and Jack Monson welcome Jeremy Brooks, SVP and Global Brand Ambassador of PublicReputation.com to discuss online reputation for franchise systems. Jeremy will share best practices in gaining visibility, addressing online reviews, and much more!  Join us Wedensday at 8pm ET / 7pm CT!  

Franchise Portals and Lead Generation

Mar 26, 2015 00:31:00

Description:

Franchise lead generation is critical to the growth of a franchise system. What role do franchise portals play in the landscape of franchise lead generation? What are some tips to ensure a successful franchise portal campaign?  What are the biggest struggles franchisors experience with franchise portals? Eric Bell, General Manager at Franchise Gator will join Deb Evans and Jack Monson on Wednesday March 25th and share his insights on franchise lead generation. More Information: Franchise Gator Website Social Geek Radio on Facebook Deb, Jack and Eric on Twitter 

Profiling Franchisees

Mar 12, 2015 00:33:00

Description:

Deb Evans, Franchise Foundry and Jack Monson, Manalto are joined by Rebecca Monet, founder and past president of Proven Match LLC, and Zoracle chief scientist. Monet has been in the franchise consulting and psychometric assessment business since 1993.  Monet is known for her uncanny ability to draw performance correlations. She is fascinated with neurology and human performance as it relates to business success. She is dedicated to helping franchisors recruit, qualify, train and support franchisees.  Join Social Geek Radio live or download on iTunes as the hosts and guest discuss what a franchisor should keep in mind when selecting a profiling franchise tool. Connect with Deb, Jack on Twitter

Social Network Trends in Franchising with Richard J Basch

Mar 5, 2015 00:34:00

Description:

This week on Social Geek Radio, Deb Evans of Franchise Foundry and Jack Monson of Manalto welcome  Richard J Basch, President of SYNERGY HomeCare and Author of Behind the Franchise Curtain. We'll chat with Rick about the current trends in Franchising, highlights at #IFA2015 events, and how he's successfully using LinkedIn Publications! Join us Wednesday at 8pm ET  / 7pm CT or download on iTunes!   

IFA2015 Highlights

Feb 26, 2015 00:32:00

Description:

The 55th Annual International Franchise Association, #IFA2015, was a huge success! It would be impossible to share all the take-aways from the recent event but Deb Evans, Jack Monson and special guest Mary Kay Liston, President at Five Star Painting will share what impressed them the most.  You can find a daily recap of #IFA2015 tweets via the links below #IFA2015 Day 1 #IFA2015 Day 2 #IFA2015 Day 3 #IFA2015 Day 4 #IFA2015 Final Day

Franchise Marketing and Technology at IFA2015

Feb 12, 2015 00:32:00

Description:

Join Deb Evans of Franchise Foundry and Jack Monson of Manalto for a preview of The International Franchise Association's 2015 Convention in Las Vegas. This year's event is full of technology and marketing-focused speakers, panels, and round tables and we've got your schedule covered.      Check it live at 8pm ET / 7pm CT or download on iTunes immediately after the show!     #IFA2015           

Tips To Promoting Events Virtually

Jan 29, 2015 00:24:00

Description:

Deb Evans and Jack Monson share their tips to promoting physical events via social media. Content, event pages, Google Hangouts, LinkedIn published posts and few tricks you may not be aware of! Follow both Deb and Jack on Twitter Join the #SocialGeekRadio conversation on Facebook  Upcoming #franchise events: Houston Franchise Lunch and Learn Franchise Expo South  Annual IFA Convention IFA TweetUp

Accelerated Digital Strategies in Franchising

Jan 22, 2015 00:33:00

Description:

Paul Segreto, CEO Franchise Foundry joins Deb Evans and Jack Monson. Paul along with Lee Plave and Theresa Huszka will present "Web 2.0: Data + Social Media" at upcoming Franchise Expo South. Paul will give us a sneak peak to his presentation and tips on effectively using social media within franchising.  About Paul Segreto Paul is responsible for Franchise Foundry corporate strategy and business development. Paul also works with Franchise Foundry’s portfolio and clients to improve unit economics and to strengthen systems and processes. Paul has extensive franchising experience and is a Certified Franchise Executive. He has over twenty years of franchise experience and has exclusively served the franchise industry as consultant and coach, senior-level corporate executive, advocate, multi-unit franchisee and area developer. Connect with Paul, Deb and Jack on Twitter. Follow Social Geek Radio on Facebook

Franchise Social Media in Houston

Jan 15, 2015 00:26:00

Description:

This week we will preview an upcoming event with the Houston Franchise Association featuring a panel discussion on Social Media for Franchises with your Social Geek Radio hosts Deb Evans and Jack Monson!   Our guest will be Jason Duncan, President of the Houston Franchise Association who will tell us about the group and what's new with his franchise tech firm, ManagerComplete.   Join us live Wednesday at 8pm ET / 7pm CT!            

Content Creation for Social in a Quick Moving Medium

Jan 8, 2015 00:33:00

Description:

Happy New Year! Hosts Deb Evans and Jack Monson have an exciting 2015 year planned for Social Geek Radio. Their continued focus on #franchising and the use of digital marketing will keep the content interesting and informative! Their first guest for the year is Taylor Hulyk, Social Media Director at re:group, an active IFA member and contributor. Taylor will share how to gather, create and publish content that your audience wants!  Connect with Taylor on Twitter and LinkedIn Join the Social Geek Radio conversation on Facebook and connect with Deb and Jack on Twitter

Effectively Using Franchise Ad Fund to Support Local Branding

Jan 1, 2015 00:31:00

Description:

This episode was our most replayed shows of 2014! Not a surprise since it is a hot topic and our guest is a leader in franchising! Kelly Martens-Crompvoets, Marketing at Home Franchise Concepts joined Deb Evans and Jack Monson to discuss how to increase local share and customer engagement with less time and engagement. 

Crowdfunding - The Pros and Cons

Dec 18, 2014 00:31:00

Description:

This week Deb Evans and Jack Monson interview Bill Karalius. Bill and his team are working on a new cartoon series where life gets animated. The series, animated and directed by Steven Chitty (Founder of Koi Pond Studios), is going to be a free to watch cartoon on YouTube and other video platforms. They started a crowdfunding campaign on Indiegogo to make their idea a reality. Bill will share: The pros and cons of crowdfundingKickstarter vs IndiegogoIndiegogo's GoGo factorSocial Media Marketing  A sample of  Sketches on YouTube Follow Deb and Jack on Twitter using #SocialGeekRadio 

Get Connected at #IFA2015

Dec 11, 2014 00:33:00

Description:

This week Deb Evans and Jack Monson are joined by International Affairs Association (IFA) professionals Courtney Moore and Cara Prodanovich. Courtney serves as IFA's Martketing Manager and Cara is the Marketing Communication Professional. They will share how they are building the human aspect via social media for IFA, how they manage and enhance the various social channels and how to get connected at #IFA2015! Connect with IFA on Twitter @franchising411, on Facebook and of course FranSocial Join Deb and Jack and the #SocialGeekRadio conversation. #IFAConvention #IFATweetUp 

Guy Kawasaki's The Art of Social Media

Dec 4, 2014 00:28:00

Description:

This week on Social Geek Radio, Deb Evans and Jack Monson will review the new book The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick. The book will be released December 4 but you can get an exclusive sneak preview Wednesday night at 8pm ET / 7pm CT!  #ArtofSocial  

Social Geek Radio Celebrates 200 Episodes

Nov 20, 2014 00:33:00

Description:

Co-hosts Deb Evans and Jack Monson are very excited about Social Geek Radio's 200th episode and plan to deliver a big BANG. They decided their special guest needed to have a big personality, deep experience in the digital space and someone the audience would enjoy. So .... they invited Robert Caruso, Founder/CEO Social Resolve, LLC Bundle Post. Robert was recently recognized as one of "The World's Top 40 Social Marketing Talent" by Forbes "From among more than 500 social sales experts, these are the 40 most influential marketers who clearly understand how to use social media and the vast amount of available data to influence the buyer's decision making process." http://go.shr.lc/1nszvyi Tune in Wed 11/19 5pm PT/8pm ET to learn more one of the top 40 most influential marketers of today! Follow Deb, Jack and Robert on Twitter Follow the conversation on Facebook

Social Geek Radio's Very 1st Episode Replay

Nov 13, 2014 01:03:00

Description:

In preparation for the 200th episode of Social Geek Radio we thought we would replay the very first. Many things have changed but a few things have remained. Deb Evans is still co-host and the focus of Social Geek Radio is to share digital marketing strategies.  Join the Social Geek Radio conversation on Facebook: www.facebook.com/socialgeekradio Follow current co-hosts Deb Evans and Jack Monson on Twitter Follow past co-hosts BJ Emerson and AK Stout on Twitter: 

Podcasting, Webinars and What's New in Franchising

Nov 6, 2014 00:30:00

Description:

Is your marketing slowing down as the end of the year nears? Are you attending fewer conferences and events? Deb Evans and Jack Monson will discuss what shouldn't be ignored in franchise digital marketing and what's coming this last quarter.  Join the conversation on Twitter using #SocialGeekRadio.  Follow Deb and Jack on Twitter: @DebCE and @JackMonson Visit Social Geek Radio on Facebook and Google+

Franchise Marketing Solutions and Lead Generation

Oct 30, 2014 00:32:00

Description:

This week Deb Evans and Jack Monson are joined by Keith Gerson, President FranConnect. Both Keith and FranConnect are widely known in franchising. Keith is a CFE (certified franchise executive) and has worked for over 30 years creating franchise systems and cutting edge franchise development techniques. They will touch on topics: launching and managing local websites, email marketing campaigns, social media management and analyzing marketing performance.  Follow us on Twitter: @DebCE,@JackMonson, @FranConnect

Running a Creative Social Media Campaign

Oct 23, 2014 00:33:00

Description:

Running a social campaign with all the right bells and whistles needs a plan. Deb Evans and Jack Monson invited Haley Connor, Marketing Manager, Pinot's Palette to discuss their recent campaign .... to name their pig!  Visit Pinot's Palette: www.pinotspalette.com and www.facebook.com/PinotsPalette Tweet with us using #SocialGeekRadio and join the Facebook conversation: www.facebook.com/socialgeekradio  

Marketing Ideas for Small Businesses and Entrepreneurs

Oct 16, 2014 00:34:00

Description:

This week on Social Geek Radio, Deb Evans of Franchise Foundry and Jack Monson of Engage121 will speak with Andy Nathan, author of Startup Gap: Stories Between Dream & Success.  We'll learn how small businesses, entreprenuers, and startups are using internet marketing tactics to target and connect with new customers and clients. Join us live Wednesday night at 8pm ET / 7pm CT!

How to Look Like an Uber Geek

Oct 9, 2014 00:25:00

Description:

Want to be a geek? How about an uber geek?? Then this Social Geek Radio episode is for you! Join Deb Evans and Jack Monson as they interiew one of their favorite guests Robin Raskin. Raskin was featured as a daily columnist on Yahoo! Tech, she was the founder and editor-in-chief of FamilyPC, editor of PC Magazine, and columnist for USA Today Online and the Gannett News Service. Robin has won numerous prizes for her coverage of technology. Her work has appeared on websites such as Mashable and the Huffington Post.  Robin will share how and why she developed new wearable technology product "Faux Glass" with listeners so tune in to learn how to get your own! Follow us on Twitter: @DebCE, @JackMonson and @RobinR

Streamline Your Business Processes

Oct 2, 2014 00:33:00

Description:

Deb Evans and Jack Monson will be joined by Greg Marks, PROforma franchisee. Greg has a 25+ year career in serving customer needs through sales, marketing and general management and has managed internet ordering for 20+ years. Greg will share how eCommerce solutions like eMarketing, eNewsletters, eCatalogs can streamline your business process! Follow Deb, Jack and Greg on Twitter and join the conversation using #SocialGeekRadio  

Local Social Marketing with Pump It Up!

Sep 25, 2014 00:33:00

Description:

This week on Social Geek Radio, Deb Evans and Jack Monson welcome the marketing leaders from Pump It Up!  Anushka Figueroa and Wendy Krone will share the latest best practices in local marketing from their brand and franchisees as well as industry trends and advice for marketers who want to pump up their own engagement!    Live - Wednesday 9/24 at 8pm ET!

Local Marketing in a Maturing Digital Landscape

Sep 18, 2014 00:33:00

Description:

Philip St. Jacques, Partner St. Jacques Marketing will join Deb Evans and Jack Monson to provide an update about their attendance at the IFA Leadership Meetings and Public Affairs Conference. Philip will share best practices franchises are using today for local marketing and how they use the digital landscape   For over 20 years, Philip St. Jacques’ leadership has driven St. Jacques Marketing’s development into a world-class franchise brand marketing and media company. A graduate of Rutgers University, Philip began his career in several of the leading NY/NJ tri-state area advertising agencies, honing the creative skills that would form the hallmark of St. Jacques Marketing success. www.st.jacques.com www.facebook.com/socialgeekradio

Value of a Private Branded Social Community

Sep 11, 2014 00:31:00

Description:

This week Deb Evans and Jack Monson will talk with Kyle Roberts, Director of Franchise Development at Higher Logic. IFA has a branded private community, FranSocial which has a new look and feel. Kyle will share how FranSocial is a "frictionless user experience". Join the conversation on Facebook Join FranSocial Follow Deb and Jack on Twitter: @DebCE and @JackMonson

How is the Healthcare Boom Affecting Franchising

Sep 4, 2014 00:27:00

Description:

Our guest, Clarissa Windham-Bradstock, CEO at Any Lab Test Now has extensive experience with healthcare related organizations and franchising. She will join Deb Evans and Jack Monson to discuss what's happening in healthcare in the franchise sector and how Any Lab Test Now uses social media in their franchise system.  Any Lab Test Now on Facebook  Connect with Deb and Jack on Twitter: @DebCE and @JackMonson  

Managing Customer Relationships

Aug 21, 2014 00:32:00

Description:

On Wednesday, August 20th, Deb Evans and Jack Monson will be joined by Brian Iredell, Franchise and Agency Sales Manager, Signpost. Signpost is a cloud-based marketing software that gives local and small businesses the power to effortlessly build and manage customer relatonships. Brian will discuss the importance of reviews and digital word of mouth after online presence is standardized.  Follow the conversation on Twitter using #SocialGeekRadio 

Does Your Brand Pop?

Aug 14, 2014 00:31:00

Description:

Whether you are a local franchisee or the franchisor, marketing strategies and advertising campaigns need to stand out. They need to pop! This week Social Geek Radio welcomes Wendy Brand, Founder, BrandPOP - Point of Purchase Expert. Wendy understands that executing a marketing strategy can be challenging. Once the marketing strategy and promotion schedule is planned, creating the right marketing materials, planning and executing the point-of-purchase kit, is BrandPOP’s speciality. Join Deb Evans and Jack Monson as they learn more from one of IFA's newest suppliers!  Join the conversation on Twitter #socialgeekradio

Franchise Lead Generation and the use of Social Media

Aug 7, 2014 00:32:00

Description:

Every franchise brand wants to find qualified franchise candidates. Today, franchise candidates are using the internet to gather information and validate brands. In the 2014 Annual Franchise Franchise Development Report from Franchise Update, 42% of leads come from the internet. Join Deb Evans and Jack Monson along with their guest Leslie Kuban, FranNet Franchise Consultant and Franchisee to learn more about the role social media plays in franchise lead generation. Join us on Facebook Follow us on Twitter: Deb, Jack and Leslie 

Effectively Using Franchise Ad Fund to Support Local Branding

Jul 31, 2014 00:31:00

Description:

Kelly Martens-Crompvoets, Marketing at Home Franchise Concepts joined Deb Evans and Jack Monson to discuss how to increase local share and customer engagement with less time and engagement. 

Guy Kawasaki and Canva - Using Marketing Graphics for Franchises

Jul 24, 2014 00:24:00

Description:

Join Deb Evans of Franchise Foundry and Jack Monson of Engage121 plus this week's special guests Guy Kawasaki and Peg Fitzpatrick of Canva! Guy and Peg will show us how marketers, franchisors, and franchisees can use this new technology to easily create high quality graphics for Facebook, Pinterest, all other socal channels, websites, and in-store flyers & signs.  Join us here Wednesday night at 8pm ET / 7pm CT!  

Special Announcement - Guy Kawasaki Next Week!

Jul 19, 2014 00:08:00

Description:

Deb Evans and Jack Monson jumped in for a mini-episode of Social Geek Radio today to spread the word that Guy Kawasaki will be the special guest next week!  And while we're at it, we're testing out the process of going a live Google Hangout at the same time as broadcasting on BlogTalkRadio. Fun times for true geeks! Join us for a conversation with Guy Kawasaki Wednesday, July 23 at 8pm ET / 7pm CT on Social Geek Radio!

Build Your Franchise Business with Social Media

Jul 17, 2014 00:33:00

Description:

Jerrod Sessler, CEO HomeTask franchise will join Deb Evans and Jack Monson on Wednesday, July 16th. HomeTask is a multi-service brand concept designed to master service management in the same way that Amazon dominates retail sales. HomeTask uses franchising to grow the brands and strategic partnerships with other quality service brands. Jerrod will share how HomeTask uses social media to build business locally and nationally.

Mobile Marketing Advertising

Jul 10, 2014 00:32:00

Description:

Michael Boyer, CFE, is CEO of AdSmart Inc., a company that provides local mobile advertising for franchise companies and their franchisees. He will join Deb Evans and Jack Monson, Wednesday July 10th to share 7 steps to ensure your mobile advertising campaign is successful! AdSmart on the Web Michael Boyer on LinkedIn, and Twitter  Deb Evans on LinkedIn and Twitter Jack Monson on LinkedIn and Twitter  

Premier Franchise and Private Equity Dealmaking Event

Jul 3, 2014 00:33:00

Description:

Franchise Capital Exchange (FCX) is the only event of its kind where franchisors present their business opportunities to potential investors in an effort to secure capital to fuel their future. Now in its 3rd year, Franchise Capital Exchange is THE venue for capital investors and franchise companies to meet, network and exchange information with the end goal of placing equity. Join Deb Evans and Jack Monson as they talk to FCX Founder Susan Black-Beth (also COO Super Wash Franchise).

IFA Update for Franchisors and Marketing Professionals

Jun 19, 2014 00:32:00

Description:

Join Deb Evans of Franchise Foundry and Jack Monson of Engage121 for a weekly discussion of Marketing and Technology trends in the Franchise industry.  This week, we welcome Alisa Harrison, Sr Vice President, Communications and Marketing, at The International Franchise Association. Alisa will bring us up to date on the latest from the IFA, including news about the leadership role The IFA is taking in Seattle as well as upcoming events.  Join us Wednesday at 8pm ET / 7pm CT!      

Marketing Trends and Franchising: Sport Clips

Jun 12, 2014 00:33:00

Description:

Join Deb Evans of Franchise Foundry and Jack Monson of Engage121for an in-depth discussion with marketing and technology professionals from the Franchise industry.     This week, we welcome Jennifer Koen, Senior Marketing Manager/Digital Strategies for Sport Clips. Jennifer oversees all digital and new store opening marketing strategies. She has been instrumental in the development of program ideas and design, creative execution, targeted channel messaging, implementation, and tracking of all digital marketing efforts. We'll talk about the latest trends in franchise marketing and get Jennifer's take on what's working and where it's all heading!                

Social Media Marketing and Service Brands!

Jun 5, 2014 00:33:00

Description:

Join Deb Evans and Jack Monson as they welcome Brandi Kloostra and Leah Stewart of Service Brands International! We'll chat about the latest trends in Franchising and Marketing with these industry pros!

Analytics and Best Practices

May 29, 2014 00:32:00

Description:

Join Deb Evans and Jack Monson as they get the inside scoop before Go2MyFranchiseStats is officially launched. Founder, Jimmy Weeks will share tips on how to use Google analytics, best practices and will provide suggestions for increasing online performance and conversion. By the end of the episode you will have a few actionable strategies! Don't forget to follow Deb and Jack on Twitter and join the Facebook conversation: www.facebook.com/socialgeekradio          

Social Geek Radio Anniversary Celebration

May 22, 2014 00:33:00

Description:

In May 2010,  the first Social Geek Radio show aired live. Who knew that four years later Social Geek Radio would continue to entertain and engage audiences with discussions of social digital marketing.   Join co-hosts Deb Evans, Jack Monson, BJ Emerson and AK Stout as they share some of their favorite SGR episodes and geek-it-out links!

Social Media with Little Caesars and Jon Gunnells

May 15, 2014 00:32:00

Description:

Deb and Jack welcome Jon Gunnells, Social Media Manager of Little Caesars. Jon leads interactive initiatives including social, digital, and mobile media. We'll learn about his latest projects as well as his take on trends in marketing and franchising. Follow Deb and Jack on Twitter and join the conversation on the Social Geek Radio Facebook page! 

Franchise Marketing Trends with Mark Plumb

May 8, 2014 00:31:00

Description:

This week Deb and Jack will speak with Mark Plumb, Director of Marketing Strategy from Weise Communications. Mark and his team lead many franchise systems' marketing, advertising, and PR efforts. We'll discuss the latest trends and take a look back at more FranTech 2014 content too!

Direct Sales and Social Media Marketing with Brett Duncan

May 1, 2014 00:33:00

Description:

Digital Marketing is critical to global brands and local entrepreneurs alike! This week, Social Geek Radio welcomes marketing and communications pro Brett Duncan (@bdunc1), CEO IdeaDrenaline, to discuss the current landscape, opportunities, and challenges in the Direct Sales industry!     Live via Blog Talk Radio link at 8pm ET / 7pm CT or download from iTunes immediately after the show!

Franchise Local-Based Marketing

Apr 24, 2014 00:29:00

Description:

Big Data may be what everyone is buzzing about, but managing Location Data is critical for Franchisors and Franchisees in driving customers to their door. This week, we'll learn from Tim Miller (@timamiller) of Placeable what marketers can do to improve local search and increase mobile accuracy.  Join us live Wednesday at 8pm ET / 7pm CT!   

FranTech Recap

Apr 17, 2014 00:33:00

Description:

Social Geek Radio hosts, Deb Evans and Jack Monson will be joined by Chris Davenport, Franchise Sales and Business Development at Pak Mail Centers of America. Chris is in charge of new franchise lead generations for the corporate team as well as Area Developers. This was his first attendance to FranTech and he welcomes the opportunity to share his key take-aways from the event! Tweets from #FranTech: FranTech Recap Day One FranTech Recap Day Two Social Geek Radio on Facebook Follow Deb, Jack and Chris on Twitter. 

Live Broadcast from FranTech in Denver!

Apr 10, 2014 00:10:00

Description:

Join us live Wednesday night at IFA's FranTech in Denver! We'll be speaking to leaders in Franchising as they arrive at the industry's only event focused on digital, marketing, and technology best practices!   

PCI/Security Issues, Best Tools & Practices, FranTech

Apr 3, 2014 00:32:00

Description:

Deb Evans and Jack Monson will wrap up the sneak peak into FranTech this week. Their guest Tom Epstein, CEO Franchise Payment Network will share key highlights he and his panel member Bob Russo, General Manager PCI Security Standard Council will present during FranTech. FranTech is also honored to have Kevin Johnson, CEO, Secure Ideas return this year to discuss how loyalty programs, feedback, point-of-sale and data collection tools within the franchise space can be a boon to our businesses, yet also a liability if we do not secure them correctly.  Registration is closing soon! 

Communicating With Your Franchisees and Customers, FranTech

Mar 27, 2014 00:31:00

Description:

Do you emotionally engage with your franchisees and customers? What software are you using? What social platforms?  Are you establishing trust and building relationships? Join Deb Evans and Jack Monson as they speak with FranTech presenter Susan Glosby, VP Operations, Fit4Mom as she shares a sneak peak into her panel presentation.  Deb and Susan will also share details of the Charity Miles walk hosted by Fit4Mom and Monkey Bizness franchises. Jack  will provide all you need to know about the TweetUp/MeetUp that will follow. http://tweetvite.com/event/FranTech2014  http://frantech.franchise.org  

FranTech Keynote Speaker Highlights

Mar 20, 2014 00:31:00

Description:

On Wednesday March 19th, Jack Monson will be joined by Ken Colburn, CEO Data Doctors and FranTech Task Force Chair. Along with Ken, Jack invited Alisa Harrison, Sr VP Communications and Marketing at International Franchise Association to join the show. Ken and Alisa will announce the amazing lineup of FranTech speakers. To register, visit: http://frantech.franchise.org Join the conversation on Facebook Follow #FranTech on Twitter      

Automated Marketing, FranTech

Mar 13, 2014 00:22:00

Description:

This week Deb Evans and Jack Monson are joined by Sherri Fishman, Owner and President Fishman PR.  Sherri is the moderator for the April 10th FranTech panel: Success with Automated Marketing, More Than Just Technology. Her panel will cover: Evaluating different automated marketing platformsHow to measure the RO of an authomated marketing campaignChallenges for successful marketing automation At the end of the show, stay tuned for GeekItOut sponsored by AK Stout, Owner WebConjunction.  Links: FranTech Registration FranTech on Facebook Deb, AK and Jack on Twitter. FranTech is IFA's Digital and Marekting Technology Best Practices Conference held in Denver CO, April 10th and 11th.  

What's Next After #IFA2014

Mar 6, 2014 00:39:00

Description:

Did you return from #IFA2014 as a fan? Did you take advantage of the educational and networking opportunities? Are you anxious for "what's next?"  During the month of March, 2014, FranTech presenters will join Jack Monson, VP at Engage121 and Deb Evans, President Franchise Foundry to provide a sneak peak to the upcoming event. Join them on Wednesday, March 5th as they talk to Paul Segreto, CEO FranchisEsource Brands to discuss what happens behind the scenes at IFA's Marketing and Technology Committee to prepare for the 2014 Digital and Marketing Technology Best Practices Conference! Don't miss the GeekItOut segment sponsored by AK Stout, Owner WebConjunction. Follow the Tweets: #FranTech, @DebCE, @JackMonson, @PaulSegreto Follow the conversation on FacebooK

Social Media in Franchising Today

Feb 6, 2014 01:02:00

Description:

AK Stout and Deb Evans will be joined by a frequent guest, Jack Monson. Jack is VP at Engage121. For more than ten years, Engage121 Inc. has provided communication services to hundreds of national franchisors, dealerships and direct sellers. With that decade of experience, the company developed a single social media application tailored for the unique communications needs of a national enterprise or brand with hundreds of sales locations. According to leading social media authority mashable.com, the Engage121 application is “first in its class at encompassing monitoring, broadcasting and engagement.” Engage121 Inc, formerly eNR Services, is the creative force behind the Engage121 social media application.  Jack will share what has changed in the franchising space with social media and what to expect at the upcoming 54th Annaul IFA Convention to be held in New Orleans.  Follow AK, Deb and Jack on Twitter and use #SocialGeekRadio. Don't forget you can join the conversation on Facebook.

Apps That Support Charities

Jan 9, 2014 00:57:00

Description:

They are back! AK Stout and Deb Evans will open 2014 with a bang!  "Do one act of kindness each day of the year and change 365 lives." Anthony Douglas Williams  #GivingTuesday has come and gone but AK and Deb continue their quest to give by using technology on a daily basis. They will share how you can use technology and specifically apps to make a difference in your life and the lives of others. You will be surprised how easily the apps will fit  into your daily routine. They will share tips on how to engage the business community as well as provide several apps they personally use.  Learn how apps like Donate a Photo and Charity Miles started and where they are today! Follow AK and Deb on Twitter using the hashtag #SocialGeekRadio and join the conversation on Facebook.

Social Media Developments in the Real-time Economy - Mar 09,2012

Nov 7, 2013 01:02:00

Description:

Replay: Social networks, blogs, email, portals, instant messaging, crowd sourcing...oh my! Follow along by opening AK's slideshare presentation via this link as we discuss social media developments in the real-time economy.  Social Geek Radio is sponsored by WebConjunction and Deb Evans Consulting. Follow AK and Deb on Twitter and join them on Facebook!  

Shop The Movement

Oct 31, 2013 01:02:00

Description:

AK Stout and Deb Evans are excited to have Kim Oksenberg, Co-founder Project Eve return as their guest. Kim will share why Project Eve joined forces with Accion to support "Shop the Movement - Support Women Owned Business." "Today, women-owned business is one of the fastest-growing segments in our economy. Women in business have long played a vital role in shaping America's economy, proving that women have been and continue to be highly successful and competitive entrepreneurs."  - Project Eve "Project Eve is proud to join with Accioin, our retail partners and community members in a team effort to celebrate and support women-owned business" says Meridith Dennes, Co-founder and CEO of Project Eve. Shop The Movement campaign begins Nov 12 and ends Dec 9th. Learn how you can shop online to support the campaign! Join the conversation on Facebook and  follow AK and Deb on Twitter using #SocialGeekRadio Social Geek Radio is sponsored byWebConjunctionand Deb Evans Consulting.

Social Selling with LinkedIn: Its About Content & Context

Oct 17, 2013 01:02:00

Description:

Join AK Stout and Deb Evans as they interview Nicole Hudson, Inbound Lead Solutions about Social Selling with LinkedIn. During the show they will cover: 1. What is Social Selling and Content Marketing? 2. Why is it important to your business? 3. LinkedIn vs. Other Social Media Platforms, What IS the difference? 4. What kinds of content should my company/brand be producing and why?  5. The Best tips for setting up your personal profile and company pages for success. 6. Show me the relationships! How to generate relationships in LinkedIn, not just "leads". 7. Tips, Tools & Tricks: How LinkedIn relationships become customers and sales. Join the conversation on Facebook and Twitter using #SocialGeekRadio. Social Geek Radio is sponsored byDeb Evans Consulting andWebConjunction

Inbound Marketing

Oct 10, 2013 00:59:00

Description:

Join AK Stout and Deb Evans this week as they welcome Dustin DeTorres to discuss how social media and inbound marketing work together. Dustin is a 10 year marketing veteran of using social media and inbound marketing technologies to build digital relationships for businesses, organizations and individuals. Dustin is currently the Director of Inbound Marketing at the agency Integrated Digital Strategies that focuses on helping franchisors generate franchise leads through inbound marketing methodologies. He is an avid blogger, a contributor to SocialMediaToday.com and Business2Community.com Follow Deb, AK and Dustin on Twitter and tweet your questions to them. Stick around for the #GeekItOut segment. AK gets her geek on by sharing her favorite app and geeky Websites!  Social Geek Radio is sponsored byDeb Evans Consulting, LLC and WebConjunction.

Using Social Media to Complain Like a Boss

Oct 3, 2013 01:02:00

Description:

AK & Deb welcome special guest, Andrew Rose this week! Andrew makes the phone ring for a CPA firm nationally respected for its expertise in dental accounting. An innovative marketing and business development authority, Andrew is frequently asked to speak to groups on a wide variety of topics ranging from Ghost Hunting 101 to the Algorithmic Impact of Reviews on Organic Search.  Andrew is deeply involved in the non-profit community, sitting on or advising many non-profit boards.  Andrew has had excellent results in founding and chairing various peer support and networking/referral based groups. He founded the Marketing Director’s Support Group in 2003, a well respected, educational forum for marketing executives nationally.  He also helped found GIVE, the only non-discriminatory leadership program for rising professionals in the greater Baltimore region.  Andrew chairs the marketing committee for the Maryland Chamber of Commerce and serves on the advisory council for the CEO. Complain like a boss. So you think you know how to complain when a product or service doesn’t meet your satisfaction? This entertaining discussion will show you how to discern what is the best channel to use as well as how to phrase your complaint in such a way that you get resolution in a manner that placates your issue. Used correctly, social media can provide an expeditious solution, used incorrectly, it is just a virtually bathroom stall where your dirty words are scrawled in demeaning blue ink.

How Kids Can Be Safe On Social Media

Sep 26, 2013 01:02:00

Description:

They're back! AK Stout and Deb Evans return to Social Geek Radio this week with guest Joe Yeager, Social Media Club Editorial Board Member at Social Media Club (SMC). SMC has over 300 chapters worldwide and strives to promote social media use both personally and professionally. Joe will share the history, vision and mission of Social Media Club and how you can get involved with your local chapter. Joe will also share his involvement keeping children safe on the Internet and how parents can: Prevent CyberbullyingProvide Kid-Safe Social Media SitesUnderstand Geo TaggingDecipher text message Follow AK, Deb and Joe on Twitter and join the conversation on Facebook! Don't forget to use the hashtag #socialgeekradio Social Geek Radio is sponsored by WebConjunction and Deb Evans Consulting. 

User Friendly FMLA App

Aug 29, 2013 00:57:00

Description:

Deb Dobson, CRM Manager, Fisher & Phillips LLP in Atlanta, GA will join AK Stout and Deb Evans this week. Dobson never imagined that working with attorneys to learn how to leverage technology to build and maintain relationships, and develop business opportunities would lead her to developing an app! Fisher & Phillips FMLA App: http://bit.ly/1563Fvp Join the conversation on Twitter and Facebook using #SocialGeekRadio You can follow AK, Deb and Deb Dobson on Twitter. Social Geek Radio is sponsored weekly byDeb Evans Consulting, LLC and WebConjunction.  

Back to School with Tech Gadgets

Aug 22, 2013 01:03:00

Description:

It's that time of year when families everywhere are ready for back to school. But do they have all the proper tech and gadgets needed for a successful acadmic year? Joining AK Stout and Deb Evans is one of Social Geek Radio's favorite guests, Bonnie Sharon, the Gadgetista! Bonnie's unnatural addiction to gadgets, and awareness of the latest technology and accessories will benefit listeners  preparing for the new academic year! Business owners, this show is for you too! A good business must have all the proper technology. Why should the students have all the fun? The last segment of the show is dedicated to GeekItOut where AK will share geeky sites and apps that you should be aware of for fun and business! Follow AK, Deb and the Gadgetista on Twitter and join the conversation on Facebook! Social Geek Radio is sponsored weekly by WebConjunction andDeb Evans Consulting.  

Video Storytelling Marketing REPLAY

Aug 15, 2013 01:03:00

Description:

Chris Yates, Huddle Productions joined Social Geek Radio along with BJ Emerson, Buzzadelic and shared the secrets to using video production for storytelling.  The show was entertaining and informative on the use of video and content marketing! Chris and BJ answered: What's the great story? How do you connect emotionally? What is the real definition of brand journalism. You can follow @chrisyates11, @bj_emerson, @akstout18 and @DebCE on Twitter.  

Get in Front of Your Target Audience With FB & Twitter Ads

Aug 1, 2013 01:02:00

Description:

Katie Roberts was such a wealth of information during last week's show, we're having her back! She'll finish our discussion on Facebook Ads and tell us everything we need to know about Twitter Ads! Katie is responsible for leading strategic social media initiatives for several global universities at Laureate Education, Inc. In her time at Laureate, she grew the Walden University facebook community from less than 8,000 fans to more than 160,000 in 2 years, maintaining target demographic and 10%+ engagement. Katie owes the teams' success to creating a content strategy focused on several areas of the student lifecycle from prospect to student, alumni and referrals. Additionally, Katie lead the charge in establishing a robust facebook advertising campaign targeting prospects, students, and employees of partner companies. While managing the facebook advertising strategy, Katie and team were able to see engagement numbers soar, 200+% community growth year over year, and have a positive impact on lead generation and website traffic.

Everything You Need to Know About Facebook Advertising

Jul 25, 2013 01:02:00

Description:

This week, AK & Deb will be joined by guest, Katie Roberts. Katie is responsible for leading strategic social media initiatives for several global universities at Laureate Education, Inc. In her time at Laureate, she grew the Walden University facebook community from less than 8,000 fans to more than 160,000 in 2 years, maintaining target demographic and 10%+ engagement. Katie owes the teams' success to creating a content strategy focused on several areas of the student lifecycle from prospect to student, alumni and referrals. Additionally, Katie lead the charge in establishing a robust facebook advertising campaign targeting prospects, students, and employees of partner companies. While managing the facebook advertising strategy, Katie and team were able to see engagement numbers soar, 200+% community growth year over year, and have a positive impact on lead generation and website traffic. Tune in this week to learn more about best practices for optimizing facebook ads for performance, using different ad types to create a lead nurturing cadence, targeted ads aimed at community growth and engagement, integrating facebook advertising with other channel marketing efforts, and much more!

Build a Brand with Social Media

Jul 18, 2013 01:02:00

Description:

AK Stout and Deb Evans welcome Matt DeBusk, VP Brand Development of Great Wraps. Matt is responsible for branding and expansion activities related to the nationwide expansion of Great Wraps restaurants. Join AK and Deb as Matt shares his strategy on the "good" use of social media to expand Great Wraps by using "great" opportunities social media offers to build a stronger brand. Stick around for the last 15 minutes of the show when AK and Deb #GeekItOut as they demonstrate their geekery sharing Websites and apps that will amaze you! Follow Deb and AK on Twitter using #SocialGeekRadio to post your questions. And if you have guests and/or topic suggestions for the show, let them know! Social Geek Radio is sponsored by Deb Evans Consulting and Saying It Social.

Effectively Grow Your Business Network Using Online Methods

Jul 10, 2013 01:01:00

Description:

Joining AK Stout and Deb Evans is one of Social Geek Radio's popular guests, Dave Delaney. Dave is the author of New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods. During the show, Dave will share: How to grow your network before you need it. How to best use Facebook to grow your professional relationships and strengthen your career. How to network on Instagram. How to live and die by your database Join the conversation on Twitter and Facebook using #SocialGeekRadio Social Geek Radio sponsors: Deb Evans Consulting and Saying It Social

Managing a Media Diet

Jul 4, 2013 01:00:00

Description:

What does your media diet look like? How many calories (social information) do you consume in one day? Join Deb Evans this week as she chats with James Buckley, Director of Digital Sales at Cox Target Media (Valpak & Savings.com). James says, "All too often we pay little if any attention to what watch, read and consume both online and off." He will outline several steps you can take now to alter your "media diet" and make the most of what we all know is limited time in day. Follow James on Twitter, Google+ and/or subscribe to his blog but don't forget to tune in on Wed, July 3rd! Join the discussion on Facebook and Twitter using #SocialGeekRadio Social Geek Radio is sponsored byDeb Evans Consultingand Saying It Social.

Social Media and Business Communication

Jun 27, 2013 01:03:00

Description:

Deb Evans will be joined by Susan Young, Get In Front Communications. Susan is the author of The Badass Book of Social Media and Business Communication  During the show Susan will share: 8 tools to finding the content people really want 7 reasons you should invite guest blog posts 7 ways to be a kick-ass blogger 8 ways to increase traffic to your blog If they get through all of that content then Deb will host the GeekItOut segment in AK Stout's absence and share apps and Websites that you may not be aware are trending today! Join the conversation on Facebook and Twitter using #SocialGeekRadio  Social Geek Radio Sponsors:  Deb Evans Consulting and Saying It Social

Video Storytelling

Jun 19, 2013 01:03:00

Description:

Join guest Chris Yates, Huddle Productions as he shares the secrets to using video production for storytelling. Chris has 20 years of broadcast tv experience while winning 4 Emmy's as a reporter, anchor, producer, editor and videographer. Chris knows what it takes to build an online presence to build an audience. Join the conversation on Twitter and Facebook using #SocialGeekRadio. You can follow @chrisyates11, @DebCE and @AKStout18 on Twitter and on Facebook: https://www.facebook.com/HuddleProductions https://www.facebook.com/socialgeekradio Social Geek Radio is sponsored weekly by Saying It Social, LLC and Deb Evans Consulting, LLC.

Locate & Get on the Radar of Your Target Audience w/ Twitter

Jun 13, 2013 01:03:00

Description:

This week on Social Geek Radio, Deb will pick AK's brain about how to use Twitter to locate and get on the radar of your target audience.  We will discuss: Helpful Twitter appsUsing Twitter lists effectivelyMaking the most of your competition on TwitterKeyword alertsand more! Tweet your questions in advance using the hashtag #SocialGeekRadio and/or bring your questions to the chat room during the show. During the last 15 minutes AK will discuss cool tools, websites, and apps during 'Geek It Out'. You won't want to miss her pick for App of the Week! Social Geek Radio is sponsored by Deb Evans Consultingand Saying It Social. Keep up with us on Facebook and follow @akstout18 & @DebCE on Twitter!

Young Entrepreneur Uses Social Media

Jun 6, 2013 01:02:00

Description:

Join AK Stout and Deb Evans as they interview Dana Slayton, Composer, Singer and 8th grade student. Dana was recently accepted into the People to People Student Ambassador Program.   Dana will participate in the program to travel overseas in the European Heritage Program exploring seven countries; to learn more about their history and culture over the course of 21 days. Dana will share how she is building an awareness of the program and raising funds:  Composing and performing her own songs. Producing Storms Pass  album and publishing to  iTunes.   News coverage Live performances Join the conversation on Twitter and Facebook. Post your questions using #SocialGeekRadio by following @AKStout18 and @DebCE. After the interview, AK will host GeekItOut and share unique Websites and Apps to help you grow your business and build awareness. Social Geek Radio is sponsored by Saying It Social and Deb Evans Consulting, LLC.  

Creating Opportunities With Social Media

May 30, 2013 01:03:00

Description:

Nick Smoot, Founder, HereOnBiz, introduced his app to the Social Geek Radio audience ten months ago http://bit.ly/18uwhCE HereOnBiz is a mobile app that identifies people in your professional network who are nearby, for connecting while traveling.  Nick rejoins AK Stout and Deb Evans to share what is new with HereOnBiz and how he and his team are creating opportunities for business professionals worldwide.  HereOnBiz was recently mentioned in Entreprenuer's magazine in the "100 Brilliant Companies" article http://www.entrepreneur.com/article/226680 During the last 15 minutes of the show, AK will share her App of the Week, and other cool tools and sites in the very popular #GeekItOut segment Join the conversation on Facebook or follow AKStout18 and DebCE and tweet your questions!  Social Geek Radio sponsors:  SayingItSocial and Deb Evans Consulting, LLC  

FranCamp Recap

May 23, 2013 01:02:00

Description:

Join AK Stout and Deb Evans as they recap FranCamp 2013! They will be joined by Alisa Harrison, Sr Vice President of Communications at IFA (International Franchise Association), Susan King Glosby, VP Operations, Fit4Mom and Paul Segreto, President & CEO Franchise Foundry. Catch up on the Tweets, Facebook posts, Vine, and content via Storify Day One and Day Two!  As always, the hosts will GeekItOut in the last 15 minutes of the show! Social Geek Radio is sponsored by Saying It Social and Deb Evans Consulting, LLC

Promoting Events Using Social Media

May 9, 2013 01:02:00

Description:

This week, AK Stout and Deb Evans will outline ways to use social media to promote events and conferences. Small or large events and gatherings of like minded people create a natural buzz in a room. Take that buzz on-line so that the cyber world can participate! Deb and AK are preparing for FranCamp and will use the tools and platforms below. Tune in to learn more and how you too can use social media to promote your events. Hashtags SmoreStorifyHereOnBizCreating Events on Facebook and Google+Interview Speakers or Event CoorindatorsSponsor a Charity Event Tweet your questions using #SocialGeekRadio or post them to the Social Geek Radio Facebook Page!   Social Geek Radio is sponsored by Deb Evans Consulting and WebConjunction  

How To Use Google Analytics to Evaluate Social Media ROI

May 2, 2013 01:02:00

Description:

This week, AK & Deb will help uncover the mysteries revolving around social media ROI as it pertains to driving traffic to your website and the actions taken once there... all by using Google Analytics. We will help uncover: Which social sites drive the most traffic to your website Which social sites lead to the most goal conversions What content of yours people are most interested in on the social web How to capitalize on the data gathered by Google Analytics as it pertains to social And more! Tweet questions using #SocialGeekRadio on Twitter and/or post on the Social Geek Radio Facebook Page! During the last 15 minutes of the show, AK will share her App of the Week, and other cool tools and sites in our #GeekItOut segment. Social Geek Radio is sponsored by Deb Evans Consulting & Saying It Social.

Storytelling via New Media and Visual Imagery

Apr 11, 2013 01:02:00

Description:

AK Stout & Deb Evans will interview Jon Vidar, Cofounder and Executive Director of The Tiziano Project, a nonprofit organization providing community members with the equipment and training necessary to report their stories and improve their lives.   The 4 pillars of the Tiziano Project: Provide technology & training using experienced journalists/specialists in emerging technologies Produce meaningful content and disseminate knowledge on a global scale Promote our students and foster job creation in the field of new media Pioneer new technologies and collaboration in new media and community journalism Following the interview, AK will GeekItOut and share her App of the Week and cool tools and Websites to help YOU get in touch with your inner geek!

Social Platforms To Build Community

Mar 28, 2013 01:02:00

Description:

AK Stout & Deb Evans will interview Annie Fox, M.Ed., an internationally respected educator, award winning author, and a trusted online adviser for teens and parents. Her latest book, Teaching Kids to Be Good People, is a guide for navigating 21st century parenting challenging. Annie's other work includes, the ground-breaking Middle School Confidential™ book and app series. During the show you will also learn: how Annie moved to app development after creating books; which social platforms she uses to build her community and how she reached 40k Twitter followers and how the followers help to grow her business! Follow along with @DebCE & @AKStout18 and tweet comments and questions using #SocialGeekRadio. Don't miss the #GeekItOut segment when AK shares cool tools and Website to help YOU get in touch with your inner geek!  

Presentations That Tell a Story with Slides and Video

Mar 21, 2013 00:56:00

Description:

AK Stout & Deb Evans will interview Ruchit Garg, CEO of 9Slides, a cloud based presentation platform which allows users to capture and share the experience of "being there" in the presentation room with a remote audience, anytime, anywhere.  Ruchit is a serial tech entrepreneur and founded 9Slides in 2011. Prior to founding 9Slides, he spent more than 5 years at Microsoft Corp. During the show you will learn: Why another social platform can be instrumental in business How to capture audio, video and embed in slide presentations How to optimize your presentation for search engine optimization Following the interview, AK will GeekItOut and share her App of the Week and cool tools and Websites to help YOU get in touch with your inner geek! Social Geek Radio Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Follow along with @DebCE & @AKStout18 and tweet comments and questions using #SocialGeekRadio Don’t forget to join the conversation on Facebook.

Tips for Creating Awesome Infographics

Mar 14, 2013 01:03:00

Description:

Joining AK Stout & Deb Evans will be the co-founder of Social Geek Radio, BJ Emerson, CEO and Head Story Hunter at Buzzadelic, a NC-based digital agency. BJ is also co-authur of The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave. Infographics are all the rage these days. One part brain candy and one part eye candy, these shareable data-rich story tellers are a great compliment to any content marketing mix. Tune in this week as we share valuable tips on how to get started on creating your own awesome infographic! Following the interview, AK will GeekItOut and share her App of the Week and cool tools and Websites to help YOU get in touch with your inner geek! Social Geek Radio Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Follow along with @DebCE & @AKStout18 and tweet comments and questions using #SocialGeekRadio Don’t forget to join the conversation on Facebook.

How to Succeed with Social Media Faster & More Efficiently

Feb 28, 2013 01:03:00

Description:

This week, AK & Deb will interview Robert Moore, President/Founder Internet Media Labs. Robert's experience with social over the last several years has given him  the knowledge and experience to help any business - large or small - win in Social Media by using a combination of Technology & Methodology to accomplish their social mission, what ever that might be. Robert believes that the coming years will give rise to the Social Enterprise - companies that execute a integrated Social Media strategy which allows their employees to become empowered brand ambassadors and advocates. Companies that execute this strategy will prosper in the new economy...companies that don't will get left behind. Social Geek Radio is sponsored by: Deb Evans Consulting & Saying It Social Follow co-hosts @akstout18 & @debce on Twitter. Join in our conversation with #SocialGeekRadio and find us on Facebook!

A CEO Talks About Creating An Award Winning Social Brand

Feb 21, 2013 01:01:00

Description:

This week AK & Deb will interview Scott Jordan, Co-founder & CEO of SCOTTEVEST. Scott is no stranger to media attention. He appeared on Season Three of ABC's Shark Tank in March 2012. He has received a multitude of press in the past for his successful entrepreneurship, including write-ups in Entrepreneur magazine, The Wall Street Journal, and even several college textbooks.  SCOTTEVEST's strategy is to embrace all forms of social media, including Facebook, Twitter, LinkedIn, YouTube & Moby Picture to interact with customers, partners, consultants and media. SeV customers can interact with Scott and get their questions answered through many other forms of social media utilized by Scottevest. During the show, hear Scott talk about how SCOTTEVEST has become an award winning social brand! (We might just ask him what it's like to be on Shark Tank, too!) Social Geek Radio is brought to you by Deb Evans Consulting, LLC & Saying It Social.  Find us on Twitter at @akstout18 & @DebCE and on Facebook!  

A Recovering Sales Shark Talks About Lessons Learned - Nov 29,2012

Feb 14, 2013 01:02:00

Description:

REPLAY Listen as Shelley Roth discusses her latest book "Shedding Your Sales Shark" The book is designed for those looking for effective ways to engage with their clients and community via social media networks. Shelley shares how social media has completely shifted. The inclusive community-driven nature of social media is sending traditional sales sharks, and their shark tanks, the way of the dinosaur!.  www.shelleyroth.com Shedding Your Sales Shark: Lessons From A Recovering Sales Shark & How To Apply Them To Social Media Marketing And Life Social Geek Radio is brought to you by Saying It Social and Deb Evans Consulting, LLC @AKStout18 and @DebCE

How To Create An Indispensable Brand

Feb 7, 2013 01:02:00

Description:

This week on Social Geek Radio, Deb Evans and AK Stout will interview John Morgan, author of Brand Against the Machine. Notable points from the book that will be discussed during the show include: •  Know who your target audience is and what they want •  Define your position as the go-to authority in your industry •  Determine your audience’s problem and create a solution for them •  Produce valuable content that attracts your audience and engages them •  Promote yourself without pestering people •  Over-deliver on your promise Social Geek Radio Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Follow along with @DebCE & @AKStout18 and tweet comments and questions using #SocialGeekRadio.

No Bullshit Social Media Marketing with Jason Falls

Jan 31, 2013 01:03:00

Description:

AK Stout & Deb Evans will interview Jason Falls, Digital Strategist, Author and Speaker. Jason is VP, Digital Strategy for CaféPress, Inc and Founder of Social Media Explorer. Jason’s book co-authored with Erik Deckers, No Bullshit Social Media, is a strategic blue-print manual for social media marketing. During the show we will cover the following from Jason’s book: *Why Jason believes social media marketing is not about technology? *When tools change do the messages change as well? *How important is planning, measuring and metrics to build brand awareness? Following the interview, AK will GeekItOut and share her App of the Week and cool tools and Websites to help YOU get in touch with your inner geek! Social Geek Radio Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Follow along with @DebCE & @AKStout18 and tweet comments and questions using #SocialGeekRadio Don’t forget to join the conversation on Facebook.

Secrets of a #Likeable Couple: The Likeable Media Moguls

Jan 24, 2013 01:03:00

Description:

This week, AK Stout & Deb Evans will interview Dave Kerpen, CEO of Likeable Local and NY Times Bestselling Author, and his wife, Carrie Kerpen, CEO of Likeable Media.  Dave and Carrie will talk to us about how they got started (anyone remember theKBuzz?!), Likeable Media, writing a NY Times Bestselling book (Likeable Social Media), and what life is like as an adorable, social media crazed, super couple!  Following the interview, AK will GeekItOut and share App of the Week and cool tools and Websites to help YOU get in touch with your inner geek! Social Geek Radio Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Follow along with @DebCE & @AKStout18 and tweet comments and questions using #SocialGeekRadio Don't forget to join the conversation on Facebook!  

Create a Proven SEO System for Online Success

Jan 17, 2013 01:02:00

Description:

This week, AK Stout & Deb Evans will interview Coryon Redd, Owner batteries4less.com and Coryon Marketing. Coryon will spend time explaining the complex world of internet marketing in ways that everyone can understand and implement immediately. During the show we will cover *Keyword research and tools *Competitor research *Getting to the top of Google Following the interview, AK will GeekItOut and share App of the Week and cool tools and Websites to help YOU get in touch with your inner geek! Social Geek Radio Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Follow along with @DebCE & @AKStout18 and tweet comments and questions using #SocialGeekRadio Don't forget to join the conversation on Facebook!

Developing Creative Content

Jan 10, 2013 01:03:00

Description:

This week we are joined by Dave Delaney, a recognized leader, consultant and speaker on digital marketing, social media strategy, and business networking. He hosted one of the first parenting podcasts from 2005-2008, and has been blogging for nearly a decade! Today, Dave conducts Content Marketing & SEO Training and will share tips on developing quality,creative content that actually gets shared. Following the interview, AK will GeekItOut and share App of the Week and cool tools and Websites to help YOU get in touch with your inner geek! Delaney Digital Marketing Social Geek Radio Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Follow along with @DebCE and @AKStout18 and don't foget to join the conversation on Facebook    

Replay of The Ins and Outs of Online Giveaways

Jan 3, 2013 01:03:00

Description:

We will reply one of  Social Geek Radio's 2012 popular shows with Greg Goodson, cofounder of Rafflecopter. Rafflecopter is an app that makes it super-easy to run and manage giveaway promotions on your blog or Facebook Page. During the show you'll learn best practices for running online giveaways and why it might be a good idea for your business or blog. Well also discuss the often misunderstood Facebook Promotions guidelines.    If you are considering online giveaways for 2013, you don't want to miss this show! Don't forget to engage with Deb and AK on Facebook. Tell us what you liked about the show and we will send you a SGR koozie. You will find Greg on the Rafflecopter Facebook page!  

Gadgetista Shares Her Secrets

Dec 20, 2012 01:03:00

Description:

  Bonnie Sharon aka Gadgetista is our guest this week. Bonnie is Director of Social Media at Wireless Zone Gadgetista: One who pushes the envelope on wireless devices and accessories to realize their full capabilities and help you; the end user, scratch the surface of what they can do to help make your life easier and more productive. We will discuss: hot tech gadgets of 2012, holiday tech gift ideas and gadgets that can help your productivity! Social Geek Radio Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Join the conversation on Facebook!

Building a Fierce Loyal and Successful Community

Dec 13, 2012 01:02:00

Description:

  This week, Sarah Robinson will join AK Stout & Deb Evans  Sarah is a business coach, strategist, advisor, speaker and author of Fierce Loyalty. Sarah helps businesses and nonprofits small and large stand apart from the pack. During the show we will cover: -Clear, specific steps for creating and maintaining a community -How to build a community around a company or brand -How to find or create those evangelists who will care enough to return and spread the word. Following the interview, AK will GeekItOut and share App of the Week and cool tools and Websites to help YOU get in touch with your inner geek! Social Geek Radio Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Follow along with @DebCE & @AKStout18 and tweet comments and questions using #SocialGeekRadio Don't forget to join the conversation on Facebook!

Search Engine Optimization Best Practices

Dec 6, 2012 01:02:00

Description:

This week, AK Stout & Deb Evans will interview Matt Job, VP Sales, Local Search Masters. Matt will share some tips on best practices for local search optimization. Local Search Masters were recent finalists for the  Nashville Best in Business Awards and Small Business Awards and ranked #3 nationally on Google for “Local SEO Best Practices.” During the show they will cover: -Local Search Optimization Best Practices -Local Search Optimization Biggest Myths -How Long It Will Take to See Results After Optimization Following the interview, AK will GeekItOut and share App of the Week and cool tools and Websites to help YOU get in touch with your inner geek! Social Geek Radio Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Follow along with @DebCE & @AKStout18 and tweet comments and questions using #SocialGeekRadio Don't forget to join the conversation on Facebook!

A Recovering Sales Shark Talks About Lessons Learned

Nov 29, 2012 01:02:00

Description:

This week, AK Stout & Deb Evans are excited to bring Shelley Roth back to the show! Shelley is a recovering sales shark.  She has learned how to get out of the "eat -what-you-kill" mode into the “give-to-grow” philosophy of winning. Shelley is a social media trainer, speaker, consultant and author. She has over 25 years of successful business development, sales and educational leadership skills. A few hours prior to show time, Shelley will be launching her new book, “Shedding Your Sales Shark: Lessons from a Recovering Sales Shark and How to Apply them to Social Media Marketing and Life.”  During the show we will cover: -Engagement Marketing: The New "Non-Sales" technique -Digital Body Language -Adding Value to Your Community Following the interview, AK will GeekItOut and share App of the Week and cool tools and Websites to help YOU get in touch with your inner geek! Social Geek Radio Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Follow along with @DebCE & @AKStout18 and tweet comments and questions using #SocialGeekRadio Don't forget to join the conversation on Facebook!

Embracing a SoLoMo Mentality for Your Business

Nov 15, 2012 01:02:00

Description:

This week, AK Stout & Deb Evans will interview Sterling Mckinley, Entrepreneur, Online Marketing Expert, CEO, Speaker & Blogger. Sterling has over 10 years of experience in online marketing which includes search engine marketing, online lead generation and web site development. Sterling’s experience encompasses working directly with small business owners & corporations helping them get more clients using online marketing. During the show, we will discuss questions such as: -Is social media mobile? -What does SoLoMo stand for? -What kind of content do on-the-go consumers want to see? Following the interview, AK will GeekItOut and share App of the Week and cool tools and Websites to help YOU get in touch with your inner geek! Social Geek Radio Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Follow along with @DebCE & @AKStout18 and tweet comments and questions using #SocialGeekRadio Don't forget to join the conversation on Facebook!

Building on the Potential of Twitter w/ Tools & StoryTelling

Nov 8, 2012 01:03:00

Description:

This week Deb Evans and AK Stout interview Kelly Kim. Kelly is co-founder of Twylah – a startup company and content marketing platform.  A popular guest on top blogs, chats, radio shows, and more, Kelly is known for her knowledge of new media business and her leadership in marketing for big brands and celebrities.  Prior to founding Twylah, Kelly was a development officer at Northwestern and Stanford universities.  She received a Bachelor of Arts and Master of Arts in English from Northwestern University. During the show, Kelly will address questions such as: - What are your best tips for creating a great brand presence on Twitter (and Twylah)? - Why is storytelling important for brands?  - What are some of the biggest mistakes you see people making on Twitter and in their Twitter marketing efforts? SGR Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Follow along with @DebCE & @AKStout18 and tweet comments and questions using  #SocialGeekRadio.  Don't forget to join the conversation on Facebook!

Creating and Cultivating Brand Ambassadors

Oct 25, 2012 01:02:00

Description:

This week AK will be interviewing Walt Rampata, Chief Marketing Officer at SocialToaster.  In 1999 Walt co-founded digitalorganism, an Interactive Multi-Media Marketing Company. He was the mastermind behind the company's strategic focus. Since digitalorganism, Walt has worked to help organizations construct, grow and manage their interactive and online marketing operations. Today Walt manages all marketing related activities for SocialToaster. During this episode, Walt will answer such questions as: How do you identify brand ambassadors/Super Fans? What is the quickest way to grow your Super Fan base? Social Geek Radio Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Follow along with @DebCE,  @AKStout18 and tweet comments and questions using  #SocialGeekRadio Don't forget to join the conversation on Facebook!

Life is Better With Friends

Oct 18, 2012 00:58:00

Description:

Tune in and meet CEO and Founder of DejaVu, Keith Murphy.  Deja Vu is an application that makes your mobile social by bridging the gap in local search, combining check-ins from your Facebook friends with deal sites like Groupon and Living Social, and including consumer reviews for all locations provided by Yelp!. In local search, we’re able to show you if your friends have been to any of the places around you and see if there are any deals — with the click of a button! Deja Vu also has the ability to see where friends have previously checked-in and get personal reviews for those locations. Following the interview with Keith, AK Stout will GeekItOut and share App of the Week and cool tools and Websites to help YOU get in touch with your inner geek! Social Geek Radio Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Follow along with @DebCE,  @AKStout18 and tweet comments and questions using  #SocialGeekRadio  Don't forget to join the conversation on Facebook!

Harnessing People Power Behind Charities with an App - Pt 2

Oct 16, 2012 01:03:00

Description:

Due to technical difficulties the original interview with Gene Gurkoff, Charity Miles was not recorded. If at first you don't succeed then try again so join AK Stout and Deb Evans as they interview Gene Gurkoff (Founder, CEO) the entrepreneur and lawyer who conceived of Charity Miles.  After graduating Harvard Law School in 2004, Gene practiced corporate law for two of the world’s most respected law firms.  At the same time, Gene represented several charities pro bono and became the pro bono General Counsel to The Michael J. Fox Foundation for Parkinson’s Research. Gene has run in over thirty marathons and five Ironman triathlons to raise money and awareness for Team Fox in honor of his grandfather who has Parkinson’s. Tune in and learn: What is Charity Miles and why was it developed? What charities are part of Charity Miles? Will the app work inside? What are the future plans for Charity Miles? Social Geek Radio Sponsors: Saying it Social, LLC and Deb Evans Consulting, LLC

Are You A Brandividual?

Oct 11, 2012 01:12:00

Description:

After reading The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave,  both AK Stout and Deb Evans knew that they could dedicate an entire show around the book. Join them as they interview BJ Emerson, VP Technology, Tasti D-Lite and co-author of the Tasti D-Lite Way. Find out why AK spent a Saturday evening reading the book and says that it was a page turner. Did you know that she live tweeted while reading? A summary of her tweets can be found here: The Tasti D-Lite Way: A Twitter Summary By the end of the show, you will learn what and how to become a "brandividual". Show Sponsors: Saying It Social, LLC and Deb Evans Consulting, LLC

Building Online Franchise Communities Around the World

Sep 27, 2012 01:03:00

Description:

AK Stout and Deb Evans will be joined by Andy Steggles, President of Higher Logic, a social media and mobile software company. Andy is also the author of "Social Networking for Non-Profit: Increasing Engagement in a Mobile and Web 2.0 World  http://higherlogic.com/snfnp. Andy will share how to connect, collaborate, engage and empower franchisees with a connected digital community. “An engaged community converts to better retention, more effective recruitment and higher revenue”. We will learn how a Social CRM (an online platform for creating private and secure communities) builds engagement and sharing within an organization. He will also share how a Social CRM can bring new life to conferences and engagement with local communities. Join the Conversation Tweet your questions using #SocialGeekRadio or join us in the chatroom live. Don’t forget to engage with us on Facebook where we post social technology tips and tricks. If you missed previous #GeekItOut segments, check out our Pinterest board. Social Geek Radio Sponsors Saying It Social, LLC and Deb Evans Consulting, LLC

The Most Critical 6 Months in the History of the Social Web

Sep 20, 2012 01:02:00

Description:

What do Microsoft, Black & Decker and Bayer have in common?  Not very much, except this: when they want to know what's about to happen in the social media realm, they turn to Matt Goddard. Goddard, founder and Chief Executive Officer of R2integrated, is among the top tier of forward thinking visionaries in the digital and social marketing field.  A regular speaker at major conferences and counsel to multinational corporations, Goddard isn't interested in the next hot social network or the latest fad technology.  His obsession?  Understanding the trends that will shape social media for the next decade – and making certain his clients benefit.   Now, for the first time, Goddard is making public his predictions for the near future.  His reason? “We're entering the most critical six months in the history of the social web.  What I see coming has opportunities – and pitfalls – that must be addressed now, for the general good of brands, consumers and the social web as a whole."

Connecting Women in Business

Sep 13, 2012 01:03:00

Description:

  Join AK Stout and Deb Evans as they interview co-founders Kim Oksenberg and Meredith Dennes of Project Eve. Project Eve is a social media platform dedicated to supporting, promoting, and celebrating female entrepreneurship and women owned businesses. The core of their platform is a social network that helps women build and grow successful, scalable and innovative ventures. They connect their membership to resources, a global network extending across industry sectors, and provides a forum to share and test ideas.  Their virtual network gives current and aspiring female entrepreneurs the ability to be a part of a social work environment, a network to share and test ideas, access to resources, and support. Tweet your questions using #SocialGeekRadio or join us live in the chatroom! Connect with Kim and Meredith: @ProjectEve1 and @ProjectEve2 www.facebook.com/projecteve1 www.projecteve.com Social Geek Radio Sponsors: Saying It Social, LLC and Deb Evans Consulting, LLC

Building Event Excitement with Street Teams and Hashtags

Sep 6, 2012 01:03:00

Description:

  Creating a buzz via social platforms about your event can bring incredible benefits. Today creating a viral sensation about an event can be accomplished with the right street team and event hashtag. The members of the team will create a buzz and energize others to attend or follow the event. Understanding the audience and where street team members spend their time is crucial to the online event marketing campaign. Grand Prix of Baltimore: AK Stout was part of the #SocialGP team. She was live tweeting and instagraaming from the Grand Prix of Baltimore events using the hashtag #GPoB  and #SocialGP. Join us as AK shares how she was selected as part of the social team and all she was involved in during the weekend Grand Prix events in Baltimore Fierce Loyalty: Deb Evans was selected to be a member of  Sarah Robinson’s street team for her new book,  Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities. Deb will share what is expected of her as a member of this exclusive street team and how you can help! Tweet your questions using #SocialGeekRadio or join us live in the chat! Social Geek Radio Sponsors: Saying It Social and Deb Evans Consulting, LLC

How To Handle A Social Media Crisis

Aug 31, 2012 01:03:00

Description:

         This will be the last Thursday night show. Would you know how to handle a social media crisis? Do you have the steps in place to reply and respond to the crisis  where the crisis began? Are there plans in place to follow up and follow through? This week AK and Deb will be joined by Leslie Farnsworth, President and CEO of FrogDog, a strategic marketing and communications consulting firm based in Houston. Leslie will share these key takeaways on how to handle a social media crisis: How to identify issues early-before too much time elapses and too much damage is done.How to respond to crises the moment they happen and as they unfold.· When it's possible to turn crises into opportunity: how to recognize these possibilities and make them happen. Tweet your questions using #SocialGeekRadio, post to facebook.com/socialgeekradio, or join us in the chatroom! Follow @akstout18, @debce and @lfransworth as they prepare and share valuable information before, during and after Social Geek Radio! Social Geek Radio Sponsors: Saying It Social, LLC  and Deb Evans Consulting, LLC

Organize Your Social Identity

Aug 24, 2012 01:03:00

Description:

Deb Evans welcomes BJ Emerson this week as Social Geek Radio co-host. Together they will interview Stephen Fells, CEO and Co-Founder at follr.com. Follr is a social digital version of a business card. All your social platforms and connections can be organized on one FREE Website. Tune in to learn how easy it is to claim your digital identity today!  BJ will host our GeekItOut segment and share a little about his new book The Tasti D-Lite Way: Social Media Marketing Lessons for Building Brand Loyality and a Brand Customers Crave which will be released in early September.  http://follr.me/steve http://follr.me/akstout http://follr.me/debevans

The Great Business Project and the 5 Pillars of Business

Aug 17, 2012 01:03:00

Description:

Our guest this week is Ralph Quintero, Founder of Bald One Media and The Great Business Project. His goal is to "help entrepreneurs get off the hamster wheel and take their business to the next level". Ralph will explain what The Great Business Project is all about . He will also share how he created his no-fluff digital magazine using the MagCast system allowing him to design digital content by entrepreneurs for entrepreneurs containing practical and useful advice that can be implemented immediately in business. Ralph  will also share the 5 pillars to successfully grow your business: mindset, marketing, sales, business development and strategy. Connect with Ralph onLinkedIn, Twitter, Facebook  

Branding for Social Media Marketing Success

Aug 10, 2012 01:00:00

Description:

  Dr. Sarah David is the Founder of Social Savvy Sarah and our guest on Social Geek Radio this week. Sarah is a personal branding strategist and works with a World-Class Team of 7 renowned business partners, talented graphic designers. She is known for her love of entrepreneurship, gadgets, innovation and inquisitiveness.  Sarah recently completed a series of blogs posts on “On the Road to Brand YOU for Social Media Marketing Success ~ Brand YOU” and will share her tips on: Brand Positioning Benefits of Branding Signatures Branding Through Taglines Don’t know where to start self branding or why? Not sure how to create that recognizable image? Then this is the show for you! Bring your questions to the chat room or tweet them with #SocialGeekRadio and we will answer them live.

The Benefits of Blogging for Business

Aug 3, 2012 01:03:00

Description:

This week on Social Geek Radio Deb and AK will talk all things blogging. From recommended word count and frequency to details specific to optimizing your blogs for search.  In today's times of "extreme social" the blog is often overlooked or laid by the wayside while businesses and marketers fervently work on their Facebook and Twitter strategies. During this episode we will tell you why your blog should still be your number one focus and we will share tools you can use to help manage your time and your blogs to keep them at the forefront of your marketing plans.  Bring your blogging questions and log into the chat room at show time to have them answered live!  You can also tweet your questions using hashtag #socialgeekradio on Twitter. In the meantime, we invite you to check out Deb's blog and AK's blog. "See" you Thursday!

Networking in the Digital Age

Jul 27, 2012 01:16:00

Description:

AK and Deb welcome Sima Dahl, Founder, Parlay Communication as their guest. Sima Dahl is a Marketing Consultant, Social Media Strategist and Personal Branding Expert. A veteran marketer with more than 20 years in the trenches, Sima has experience working with Fortune 500 corporations, venture-backed start-ups, non-profits and academic institutions. As president of Parlay Communications, Ltd., Sima guides individuals and businesses as they move from Message to Mindshare™ utilizing smarter marketing, branding and social media.  Sima is co-author of Make Your Connections Count and wrote a chapter entitled The Art of Networking in the Digital Age. Sima will share her proven three step system for social networking success. From developing your personal brand and writing a winning position statement to getting connected online and knowing the subtle, yet important, differences among the top social networks.

The Ins and Outs of Online Giveaways

Jul 20, 2012 01:03:00

Description:

This week on Social Geek Radio, AK & Deb will be joined by guest, Greg Goodson, cofounder of Rafflecopter, an app that makes it super-easy to run and manage giveaway promotions on your blog or Facebook Page. Before Rafflecopter, Greg was an independent SEM/SEO consultant after time spent as a marketing manager at online outdoor retailer Backcountry.com and digital ad agency 360i.  During the show you'll learn best practices for running online giveaways and why it might be a good idea for your business or blog. We'll also discuss the often misunderstood Facebook Promotions guidelines.  If you've ever run an online giveaway or have considered it - you don't want to miss this show! Bring your questions to the chat room and have them answered live on the air.  Until Thursday....  

Developing a Social Media Strategy For Non-Profits

Jul 13, 2012 01:03:00

Description:

This week on Social Geek Radio, Deb and AK will re-join special guest, Ashley Rudolph. Ashley is a native New Yorker and lover of fashion and making a difference. She has a background in Market Research, a Master's in Global Entrepreneurship (she studied business strategy in France, China, and the US), and is currently a fashion blogger, Chief of Business Development for a NYC financial literacy non-profit, and Social Media and Marketing Coordinator at Gift of Life. Gift of Life is a national bone marrow registry that facilitates transplants for patients suffering from leukemia, lymphoma, and other blood-related illnesses. Tune in Thursday to hear Ashley provide answers to questions such as: What are the benefits of a non-profit being active on social media? What are some recommended non-profit social media blogs to follow? How do I determine the right content for my audience on Facebook? On Twitter? Can I make it fun and interesting? What social media networks should a non-profit be active on? How do I tastefully ask my social media community for donations? https://twitter.com/giftoflife

Network With Professionals While Traveling

Jul 6, 2012 00:55:00

Description:

  Our guest this week is Nick Smoot, who is a driven entrepreneur, husband, and father who has impacted both the non-profit world and big business.  After spending 7 years in the non profit world where he was leading state wide initiatives, global leadership development trips, and educational tours in the middle east he redirected his focus to providing answers to complex problems in the business world for both small and large operations.  The entry into the business world was focused on providing solutions to drive loyalty and engagement of current customers. Wisely seeing the mobile revolution coming, Nick began helping companies understand how to implement mobile solutions with ease. After recreating the marketing and distribution model for an online education company, which lead them to become the leader in their space, he took on his first mobile startup. With this company, he and his partner went from concept to acquisition in 8 months for an 11x return. This landed them in the seat of helping major franchise organizations think through mobile strategy and app strategy. Now with the another mobile startup, Here On Biz, he is back to the disruptive technology grind stone.  He has a goal of launching and successfully exiting at least 10 startups with no fails. The verdict is still out if the perfect track record is doable, but nothing is going to stop him from trying. http://hereon.biz http://www.linkedin.com/in/nicksmoot @smooter

How To Leverage Online Platforms to Grow Business

Jun 29, 2012 01:02:00

Description:

Mindy Goldeis a member of the leadership team at Listen360 as the Vice President of Sales. Listen360 provides an efficient way to manage feedback and use customers direct and honest  comments to improve business operations, correct short comings, and deliver outstanding customer service. Mindy believes that social media enables customers to have a voice about your company and the products and services they like. Join AK and Deb as Mindy shares how to solve the following: Do you know how your customers really feel about your business?Are your happy customers recommending you to friends and associates?Can you track and measure customer satisification and loyalty for your organization?   http://www.facebook.com/Listen360 https://twitter.com/listen360inc Listen 360 LinkedIn

The Nuts and Bolts of Building Online Courses

Jun 22, 2012 01:02:00

Description:

AK will share with us how she established, markets and delivers her online courses. She will share: The major benefits of taking online coursesThe class setupThe course technical and setup requirementsHow to prepare for the unexpected Cancellation policyWhat class materials should be provided   To see a complete listing of AK's upcoming courses visit: Online Courses  

Managing Virtual Teams

Jun 15, 2012 01:03:00

Description:

Managing a team is hard enough but how do you manage a team when each team member works remotely? Our guest, Justin Brackett, vice president of Shift Digital manages all strategic and creative aspects of digital campaign development. He works with 10 individuals closely. In fact, he spends 50+ hours with them weekly, collectively and individually. What makes this unique is that he hasn't met them IRL (in real life) ever!  He does, however, meet them daily virtually and says he knows them on a very personal level. Join us as Justin shares what makes a great team and how  the team can successfully work together virtually. What techniques to use to get to know a virtual team.Virtual team meetings - social platforms to use.How to manage virtual teams Follow Justin on Twitter @JustinTheSouth http://www.shiftdigitalmedia.com/

All You Need to Know About Yelp For Business & Consumers

Jun 8, 2012 01:03:00

Description:

This week on Social Geek Radio, Deb and AK will be joined by specialguest Elsa M., Community Manager and Marketing Director for Yelp Baltimore. After 9 years working as a TV reporter and radio host, Elsa knew it was time for a new challenge, but she also wanted something creative and fun; Yelp was a perfect combination of just that. Yelp is a website that puts people in touch with great local businesses. Whether it’s a boutique or a bbq, a dentist or a mechanic, Yelp is chock-full of reviews. By checking out the site, people can make informed decisions on where they spend their time and money. During the show, you’ll receive answers to the following questions: Who are yelpers and why do they Yelp (i.e. Who writes the reviews on Yelp and how many exist)? A lot of people think that Yelp is just a place for people to go and rant. Is this true? What sets Yelp apart from other review sites? Is Yelp just for customers or can business take advantage of the site as well? What should businesses do if they get a negative review? Join us in the chat room live during the show to have your Yelp questions answered by our guest!

Social Geek Radio Celebrates 100 Shows

Jun 1, 2012 01:03:00

Description:

Join AK Stout, Deb Evans and friends of Social Geek Radio as they celebrate the 100th episode of the popular Thursday night BlogTalkRadio Show - Social Geek Radio! Tweet along  using #SocialGeekRadio, watch the Facebook page http://www.facebook.com/SocialGeekRadio and/or join their Google Hangout as they play "Social Geek Radio Guest Trivia" game and award prizes. Which guest shared all the tricks to delight customers, how to create an irresistible brand, be likeable and wrote a book about it? Which guest published how marketing on Twitter can be accomplished an hour a day? Which guest is joyful about baths? Which guest wrote "Location-Based Marketing for Dummies?" Which guest is Nashville's community enthusiast, and geeked out a VW bus to blog his way to CES?   AK, Deb and Social Geek Radio show friends plan to have fun talking about the wonderful guests of the last two years and revisit some of the geekiest sites that were shared at the end of each show in the "Geek It Out' segment.

Developing a Social Media Strategy For Non-Profits

May 25, 2012 01:03:00

Description:

This week on Social Geek Radio, Deb and AK will be joined by special guest, Ashley Rudolph. Ashley is a native New Yorker and lover of fashion and making a difference. She has a background in Market Research, a Master’s in Global Entrepreneurship (she studied business strategy in France, China, and the US), and is currently a fashion blogger, Chief of Business Development for a NYC financial literacy non-profit, and Social Media and Marketing Coordinator at Gift of Life. Gift of Life is a national bone marrow registry that facilitates transplants for patients suffering from leukemia, lymphoma, and other blood-related illnesses. Tune in Thursday to hear Ashley provide answers to questions such as: What are the benefits of a non-profit being active on social media? What are some recommended non-profit social media blogs to follow? How do I determine the right content for my audience on Facebook? On Twitter? Can I make it fun and interesting? What social media networks should a non-profit be active on? How do I tastefully ask my social media community for donations?

Leveraging Social Media For The Automotive Industry

May 18, 2012 01:03:00

Description:

Deb Evans will be joined by Dana Lopez as Co-Host this week to speak with Al Navarro, co-founder of Mint Advertising. Mint is a creative boutique in central New Jersey that works with a wide range of local, regional, and national clients including Domino's Pizza and Century 21. Leveraging his love for all things automotive, Al once served as the comment moderator and Facebook page admin for a leading automotive blog. He attirbutes a lot of his recent successes with social media to his familiarity and experience with tradtional direct response techniques throughout his career. After listening to this week's show you will learn more about: Social media trends for the automotive industry How to break into social media for auto brands Best examples of automotive social media Follow Dana on Twitter @dana_lopez "Like" Mint Advertising on Facebook

Taking Your Mobile Marketing to The Next Level

May 11, 2012 01:02:00

Description:

This week on Social Geek Radio, Deb and AK will be joined by guest Jason Cohen. Jason is the owner of RockIt Digital Marketing, a marketing agency specializing in building customized social media and mobile marketing strategies. RockIt leverages a variety of social media and mobile platforms to generate an audience and engage consumers with effective communications to drive business. After listening to this week's show you'll know how to get more: Facebook FansTwitter FollowersEmail Opt InsText Opt InsYelp ReviewsAnd More…   In order to get: More SalesMore In Store TrafficMore People Receiving Your InfoMore People Talking About YouMore Loyal Customers

How To Get on The Radar of Your Target Audience

May 4, 2012 01:02:00

Description:

This week on Social Geek Radio, the fabulous tiarra wearing Lorri Wyndham will be filling in for Deb to help AK discuss tips, tricks, and tools to help you get on the radar of your taget audience using Facebook and Twitter.  We'll address questions such as: How do you get people to 'like' your Facebook Page?How do you get people to follow you on Twitter?What's the number one thing businesses fail to do after they have set up Facebook and Twitter?How can you turn your email into a social showcase? We will be using a slideshare presentation that AK recently put together as a basis for our discussion. To follow along during the show, you can view the presentation at: http://slidesha.re/HVOcs9. 

Video Marketing Campaign

May 1, 2012 01:02:00

Description:

Join AK and Deb as they chat with Liz Anderson, Founder of E.H. Anderson Public Relations. Liz is a member of the  IFA (International Franchise Association)  Supplier Forum and attends the annual convention faithfully. This year she and husband Bage developed a video marketing campaign. Liz will share her campaign strategies and how they use UStream as part of their social marketing toolkit. twitter: @ehandersonpr

Building the Perfect Social Media Campaign

Apr 20, 2012 01:02:00

Description:

What REALLY makes social media work? These days, engaging customers and franchise candidates takes more than just having an online presence on popular social networks. It takes the perfect social media campaign! Join us as we talk to Todd Leiser, Director of Franchise Sales at Valpak Direct Marketing Systems. He will give us a sneak peak to his FranCamp presentation on the topic! Connect to: Todd's Blog: http://ht.ly/a8VR8 LinkedIn: http://www.linkedin.com/in/toddleiser Google+: http://bit.ly/HORtYp Pinterest: http://pinterest.com/toddleiser/ Twitter: http://twitter.com/valpaktodd 

How To Build a Social Media Brand

Apr 13, 2012 00:59:00

Description:

  Our guest this week is Melinda F. Emerson, SmallBizLady. Melinda is America’s #1 small business expert. She is an author, speaker and small business coach whose areas of expertise include small business start-up, business development and social media marketing. As CEO of Quintessence Multimedia, Melinda develops audio, video and written content to help her Fortune 500 clients engage small business customers.  She publishes a resource blog, www.succeedasyourownboss.com and hosts a weekly talk show on Twitter called #SmallBizChat for today’s entrepreneurs.  She reaches 1.5 million small business owners each week on the internet. Forbes Magazine named Melinda Emerson #1 Woman for Entrepreneurs to follow on Twitter. Melinda has been featured on MSNBC, Fox News, NBC Nightly News and in The Washington Post, New York Times,Fortune, Essence and Black Enterprise.She is also the author of the bestselling book “Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works.”. Melinda is a graduate of Virginia Tech. http://succeedasyourownboss.com/ http://twitter.com/smallbizladyhttp://www.linkedin.com/in/melindaemerson

Super Twitter Tips

Apr 6, 2012 01:02:00

Description:

Have you always wanted to join Twitter but not sure how to get started? Do you know how to join the conversation? Do you have a Twitter profile but not making connections? Ever wonder what a hashtag (#) is and how it should be used? Then join  AK and Deb as they share their Twitter tricks and tips. Even if you are currently using Twitter they have a few things to share. Call the show and share your tips or ask your questions!

Telling Your Brand's Story Across Multiple Platforms

Mar 30, 2012 01:02:00

Description:

  Our guests this week are Joseph Pascual, co-founder and head of product development at Dotstudioz and Phoenix Gonzales, co-founder, owner, and head of brand integration at Dotstudioz. Joseph has led development teams around the world and is fluent in 5 languages. He has spent the last few years developing a video management solution for the entertainment industry. Phoenix has led the company’s efforts to further relationships with the entertainment and investment worlds. Having managed multiple aspects of the company operations, she has been able to put the company in front of the likes of Sony, UTA, NMA Group, Warner Brothers, etc.   DOTSTUDIOZ is an entertainment technology company based in Los Angeles, CA and Vancouver, British Columbia, servicing the needs of brands and entertainment professionals seeking ways to monetize online. Through its software as a service (SaaS) Dotstudio Pro and (Fan Incentive Engine) Viral Swagger, Dotstudioz introduces an intuitive workflow that integrates the latest breakthroughs in video and social media, addressing most of the technical roadblocks that stand in the way of telling your Brand’s story across multiple online platforms as a way to create and engage a community organically. http://www.facebook.com/dotstudioz http://dotstudioz.com/ http://www.linkedin.com/in/digitalpostpros http://www.linkedin.com/in/phoenixg11  

Pinterest, Words with Friends, Draw Something, Oh My!

Mar 23, 2012 01:02:00

Description:

What's it all about? How many social platforms does one person need? What platforms are best for business purposes? Which ones relieve the stress after a long day? How can you be business social or is it all fun and games? Join us as we "Decode Pinterest" , discuss OMGPOP Draw Something craze and why the movement of Words With Friends has replaced Farmville! Still need an invite to Pinterest? Contact AK or Deb and they will be delighted to invite you! If you are a Pinterest user, check out their boards! http://pinterest.com/debce/ http://pinterest.com/akstout18/

Missed Opportunities to Leverage Social Media in Business

Mar 16, 2012 01:03:00

Description:

Our guest this week is Michele Price, aka @ProsperityGal. Since 1982 Michele has looked for creative and innovative answers giving her businesses the edge over competitors. Having gone toe to toe in multiple male oriented industries in 2008, she started an online-internet radio show Breakthrough Business Strategies radio which grew into the media company Breakthrough Business Strategies bringing straight forward advice for business today.  She was recognized as one of the top ten influencers at Blogworld LA and advises her clients how to get that kind of media coverage. Michele will share what she believes are missed opportunities to leverage social media in business. How do businesses think and miss opportunities to leverage their media coverage whether it is traditional or social media. What are untraditional solutions in these untraditional business times?   Social links: http://www.twitter.com/prosperitygal http://www.linkedin.com/in/micheleprice https://www.facebook.com/#!/SocialMediaForSmartPeople http://www.whoismicheleprice.com http://socialmediaforsmartpeople.com/speaking-michele-price/

Social Media Developments in the Real-time Economy

Mar 9, 2012 01:02:00

Description:

Join us as we discuss how to prepare for what is to come in social media! Social networks, blogs, email, portals, instant messaging, crowd sourcing...oh my! Follow along by opening AK's slideshare presentation via this link as we discuss social media developments in the real-time economy. Call us and share how you manage all the platforms and what you believe is next!  

Making Social Media Manageable

Mar 2, 2012 01:02:00

Description:

We are thrilled to have special guest, Kate Groom, Partner at Smart Franchise and Owner of Starfish Consulting, joining us this week all the way from Australia! Kate is an experienced and insightful business consultant, faciliator, and speaker with over 20 years of leadership, business and coaching experience. Her experience includes benchmarking, franchise operations, marketing and business strategy and she knows what it takes to get things done in the real world! Kate has established benchmarking and performance improvement programs in franchises, helping lead through periods of growth and change. During this week's show, we will tackle topics such as how to manage time, money, distractions and all of the obstacles that may stand in the way of effective social media use.

Social Media Integration into a Franchise Marketing Strategy

Feb 24, 2012 01:02:00

Description:

Nicole Plescher, Digital Catalyst for 919 Marketing will join AK and Deb this week to discuss building a socal strategy that's right for your franchise. How to manage and encourage franchisee adoption, control/influence, franchisee engagement and how to measure success/return on the social engagement. Twitter: https://twitter.com/nicoleanne

Google, Facebook, Guy Kawasaki and IFA

Feb 17, 2012 01:04:00

Description:

The IFA (International Franchise Association) convention was a huge success  in Orlando FL. Deb was joined by 3k other franchise industry attendees and returned home with a renewed passion for the use of social media in franchising.  Join AK as she speaks with Deb and guests Al Lautenslager and Lorri Wyndham.  Find out what they enjoyed most from Guy Kawasaki, who was the closing speaker for the convention. What will it mean to have Facebook and Google as the newest IFA members? Al Lautenslager: Speaker, Best-Selling Author and Consultant at Guerilla Marketing. Lorri  Wyndham: Operations Manager for Computer Explorers.

Cloud Services - Silver Lining or Black Cloud

Feb 10, 2012 01:03:00

Description:

We are excited to have a self-described "Gagetista", Bonnie Sharon as the guest of Social Geek Radio this week! Bonnie also known as "Cellular Chloe" provides straightforward reviews of wireless devices and "how to" videos which have made her a favorite on the Web. Her popularity is simple to understand: she knows her stuff, respects the audience, listens to them and tells the truth. Bonnie is the Director of Social Media for Wireless Zone. Wireless Zone has become the nation's largest wireless retail franchisor and was ranked #1 in its category by Entrepreneur magazine. Every store is independently owned and operated, exclusively offering Verizon Wireless products and services. Many computer and cell phone operating systems are using cloud computing now, making it easier to access your data anywhere, anytime. Bonnie will talk about the benefits of using the cloud, the dangers involved, and what users should keep in mind. http://www.linkedin.com/in/bonniesharon http://blog.wirelesszone.com/http://www.cellularchloe.com/

How Lenny's Sub Shop Builds Awareness via Social Media

Feb 3, 2012 01:02:00

Description:

  Joining us this week is Brent Alvord, President of Lenny’s Sub Shop Brent will share how social media continues to be such an integral part of their company strategy for 2012. If fact, Lenny’s constantly hosts unique contests and giveaways via its social media channels, which is why they have grown to more than 62,000 fans on Facebook.   Lenny’s continually reaches out to their networks to show worth in remaining a fan of the brand by launching referral programs, such as its new Cash Rewards Program that will pay its Substantial Rewards members, Facebook fans, or anyone else for that matter, $10,000 for each referral that decides to open a new shop.     ABOUT LENNY’S SUB SHOPS Lenny’s Sub Shop features AWESOME half pound subs with premium meats sliced to order and Authentic Philly Cheesesteaks served hot off the grill.  Lenny's commitment to quality and fast, friendly service has helped Lenny's to become one of the most admired sub sandwich chains.  Lenny's Sub Shop continues expanding with great franchise opportunities still available.  Authentic Philly Cheesesteaks & The Deli Fresh Experience™ are why our loyal guests say they prefer a Lenny’s sub hands down to our competition. Why? Lenny's puts back what has been missing in the sub sandwich business - More Food, More Taste, More Personality!® For more information, visitwww.lennys.com.

Liberty Harper Shares How To Rise Above The Clutter

Jan 27, 2012 01:02:00

Description:

We have the pleasure speaking with Liberty Harper, Director of Business Development at Aviatech. Aviatech is an interactive and digital marketing agency to direct new business development in the franchise industry. Liberty is experienced as both a franchisee as well as a franchisor, and understands all aspects of the franchise industry. Previous to founding and managing the 65 unit Liberty Fitness franchise until 2007, Liberty served as a double franchise co-owner with Curves International alongside her parents beginning in 1998, receiving the prestigious Franchisee of Year Award in 1999. In today's modern marketplace, it takes exceptional creativity, uncompromising passion & infallible instincts to get noticed. Liberty will share tips on how to rise above the clutter.  Liberty will also share her tips on how to maximize attendance to conferences and conventions. http://www.aviatech.com http://www.linkedin.com/in/libertyharper https://twitter.com/libertyharper

ReadyTalk Integrates Social Media Tools

Jan 20, 2012 01:02:00

Description:

Our guest this week is Anita Wehnert from ReadyTalk.ReadyTalk provides audio and web conferencing services that are highly reliable. affordable and best of all, easy to use!  As Director of Product Marketing, Anita is focused on talking to customers about their needs and translating these into priorities for the ReadyTalk product roadmap. Before joining ReadyTalk, she gained first-hand experience with the challenges of running a webinar program while serving as director of marketing at an IT analyst firm. When she's not thinking about conferencing, she likes to do yoga and spend time with her dogs. Twitter:  @AnitaWehnert. ReadyTalk: http://www.readytalk.com/about      

How Qdoba Restaurants Handle Social Media

Jan 13, 2012 01:02:00

Description:

This week we welcome Allison Shaw, Social Media Specialist for Qdoba Restaurants. Qdoba offers fresh, made-to-order Mexican food. The company operates Qdoba Mexican Grill, the #2 quick-casual Mexican chain behind market leader Chipotle Mexican Grill, with about 500 locations in 40 states. The eateries offer a selection of signature burritos, along with tacos, salads, nachos, and breakfast items. More than 150 of the restaurants are company-owned, while the rest are franchised. Allison will share how she manages 107k likes on Facebook and 5k followers on Twitter and the social marketing strategies of local Qdoba Restaurants. http://www.linkedin.com/in/allisonshaw http://www.facebook.com/QdobaMexicanGrill Twitter: @qdobamexgrill

Social Franchising in Australia part 2

Jan 6, 2012 00:46:00

Description:

Part 2!

Social Franchising in Australia

Jan 6, 2012 00:24:00

Description:

Our first guest for 2012 comes from Australia! Diane Leonard is an online marketer and social media enthusiast. She has 15 years experience in marketing having worked in a wide variety of industries including franchising. In late 2010, she started Social Franchising, a networking group to encourage people in franchising to get started and get better at using social media. The group meets monthly at a local pub in Sydney to celebrate social media success stories, learn from guest speakers and get inspired by their franchising peers. http://linkedin.com/DianeLeonard http://twitter.com/SMinFranchising http://www.facebook.com/SMinFranchising

Social Media in 2011

Dec 16, 2011 01:02:00

Description:

  Join AK and Deb as they recap what happened in social media in 2011. What will the trends be for 2012? What conference should you be aware of? What platforms are still active and where should you be connected? What tools should be in your toolkit. This will be the last show of the year and the last time AK can “Geek It Out”, She has some really cool sites to share! The World of Social Media 2011 video link here Conferences for 2012:  http://jackmonson.com/pr-social-media-conferences-calendar/

Utilizing Online Tools For Employment

Dec 9, 2011 01:02:00

Description:

Our guest this week is Kelly McNeer, Social/ New Media Specialist/Strategy and Planning Independent Consultant in Chicago, IL. Kelly has seven years of online advertising and social media marketing experience. Kelly will join AK and Deb and discuss what social media tools can be used for job seekers and employers. www.twitter.com/kellykelmc www.linkedin.com/in/kellymcneer

Joel Libava Shares What It Takes To Become A Franchise Owner

Dec 2, 2011 01:02:00

Description:

  Our guest Joe Libava is the author of "Become a Franchise Owner!" He informs would-be franchise owners of the joys and perils of purchasing a franchise providing a straightforward, step-by-step tips and advice on how to properly ("and carefully") research and select a franchise business. Joel will share how to locate information about franchises, current industry trends, and hot franchise opportunities.  Joel on Fox News: here

What Happened at FranCamp Nashville? - Oct 28,2011

Nov 25, 2011 01:03:00

Description:

Happy Thanksgiving! Rerun of a popular show! FranCamp Nashville was just the first stop! It followed the PodCamp format with a fast paced aggressive agenda filled with rich content on the use of social media. Dynamic speakers from the industry shared their expertise and each session was streamed LIVE using UStream. What happened? What was shared?   

PR + Social Media To Create Customers For Life

Nov 18, 2011 01:02:00

Description:

Our guest this week is Esther Steinfeld Freedman. Esther founded NotAllCEOsAreJerks.com a site dedicated to highlighting C level executives who give back to their communitities and participate in interesting or extraordinary activities. Esther is the Public Releations Manager for Blinds.com, the largest provider of window treatments on the Internet. Esther's love of Interior Design and "Do-It-Yourself," paired with her knowledge of Public Relations and Social Media have led to the successful conversion of many new customers to customers for life! @esthersteinfeld http://www.linkedin.com/in/esthersteinfeld 

What Lights Your Social Media Fire?

Nov 11, 2011 01:02:00

Description:

Does attening a conference ignite the passion and enthusiasm you have for social media? Do you wonder what the digital space looks like for kids today? Are you amazed by those that consider themselves "social media experts" but lack a social presence? Have you posted your Google+ business page yet? What type of tools should be in your geek toolbox? How important are analytics? Join AK and Deb as they answer the questions above! Call in and share or join them in the chat.

#FlatLorri Project, A Social Community Case Study

Nov 4, 2011 01:02:00

Description:

Last week was a record of 7 guests discussing FranCamp! The conversation will continue with Jack Monson who will share upcoming plans for the next FranCamp. Deb and AK will also be joined by BJ Emerson to discuss The #FlatLorri Project,a community case study in customer engagement. A laminated cut-out image of @LorriW travels the world and publicly shares her exciting adventures while interacting with different brands and businesses as she goes. Each fun post is identified by the hashtag #FlatLorri and includes a brand mention intended to provoke a response from those managing the online presence of the company or business. This site will document the responses of the various brands within and potentially across social networks. This is not meant to be a scientific study but a conversation starter and challenge for brands to demonstrate their humanity and passion for customer service. http://theflatlorriproject.posterous.com/

What Happened at FranCamp Nashville?

Oct 28, 2011 01:03:00

Description:

FranCamp Nashville was just the first stop! It followed the PodCamp format with a fast paced aggressive agenda filled with rich content on the use of social media. Dynamic speakers from the industry shared their expertise and each session was streamed LIVE using UStream. What happened? What was shared? What's the new #FlatLorri Project? Join AK and Deb as they speak to a few attendees that either attended personally in Nashville or via UStream. The Tweets: http://tweetchat.com/room/francamp Recording: http://www.ustream.tv/channel/francamp Where is the Next FranCamp? http://jackmonson.com/2011/10/24/where-is-the-next-francamp/

Managing and Monitoring Social Media

Oct 21, 2011 01:02:00

Description:

Please note the time for the show this week (6:30 PT/8:30 CT/9:30 ET). This week AK and Deb will host Social Geek Radio from Nashville, TN as they are setting up for FranCamp! If technology is their friend they will also broadcast live via UStream http://www.ustream.tv/channel/francamp Their guest is Ashley Betzendal, Social Web Communications Manager for The Goddard School. Goddard is reported as the nation's No. 1 childcare franchise and was recently honored for the production of it's "Introduction to Goddard" video and "Virtual Tour" video. Ashley is one of the franchisor panel members for FranCamp and will share her insights to the importance of social media and how she monitors and manages social media for Goddard. Twitter: @AshGoesSocial The Goddard School

Facebook Strategies

Oct 14, 2011 01:02:00

Description:

The most frequently asked question AK Stout receives from Franchisors is whether or not their individual Franchise locations should have their own Facebook Business Page or whether content from the national Facebook Page can suffice for the entire system. Depending upon your role, you may have an immediate, gut feeling about that idea. AK is not only a firm believer that individual Franchise locations can benefit dramatically from having their own Facebook presence, but she has witnessed the success that can be garnered when a Franchise location builds a community on Facebook. AK will present "Facebook Strategies - Local vs National Pages, Facebook Places and Tips to Engage Your Fans" during FranCamp. Join us as she  shares some of her presentation on Social Geek Radio and of course "Geek It Out" at the end of the show! http://fransocialcamp.com/agenda/

Converting More Leads From Social Media/SEO

Oct 7, 2011 01:02:00

Description:

In three short weeks FranCamp,  the first social media un-conference for the franchise industry will take place in Nashville, TN. Anyone who works in franchising should attend. Franchisors, CEOs, COOs, VPs of Marketing and VPs of Franchise Development.  We will continue our sneak peak of the sessions as we talk with our guest this week,  Paul Litterer of HubSpot! Paul will moderate a session on converting leads from social media. http://www.hubspot.com/ http://www.linkedin.com/in/paullitterer Twitter: @plitty

Using Video For Business

Sep 30, 2011 01:02:00

Description:

Jennifer MacDonald, Online Community Manager for WIN Home Inspection says using video for business should not be frightening! She will share what you need to know in order to get started with online video as part of your marketing strategies. Jennifer is one of the presenters at the first social media unconference for the franchise industry, FranCamp, to be held in Nashville October 22nd. She will give us a sneak peak to her conference presentation providing helpful tips and tricks to using video! Twitter: @jennimacdonald YouTube

Business Focused Social Media

Sep 23, 2011 01:01:00

Description:

Richard Brasser, CEO, The Targeted Group will be our guest this week. Since founding the company in 1999, Richard has helped some of the nation’s leading brands create their social networking strategies and successful interactive media initiatives. Aiding in strategic marketing programs for companies such as Siemens, Citibank Smith Barney, Pepsi and RSM McGladrey, Richard has honed his understanding of how to create real engagement both in person and online. Join us as we discuss strategies to create online communities for business. Twitter: @RichardBrasser LinkedIn: http://www.linkedin.com/in/brasser

Use of Social Media In Business

Sep 16, 2011 01:02:00

Description:

Our guest, Gloria Bell is currently the Co-Chair of the SocialMediaPlus conference and Director of Social Media for Human Capital Solutions.  Between her corporate career and joining Human Capital Solutions, Gloria founded Red Stapler Consulting where she worked with businesses and technology startups providing them with business process and operations consulting and social media strategy and implementation. Truly believing in the business benefits of both on and off line communities, Gloria regularly speaks on networking and the use of social media in business. AK and Deb will also share what they learned in Chicago while attending the Networlding Book Writing Seminar!  

QR Codes In Business

Sep 2, 2011 01:02:00

Description:

  Our guest, Todd Leiser is an experienced Digital Media professional and Franchise Sales/Management leader at Valpak. Valpak is America's Leader in local cooperative Direct Mail for over 40 years and reaches nearly 45 million households in more than 120 markets in North America every month.Todd will share a little history about QR codes and valuable tips on how to use in business today! http://twitter.com/valpaktodd http://www.toddleiser.net/ http://www.valpakfranchising.com

Location Based Marketing for Dummies Author Interview

Aug 26, 2011 01:03:00

Description:

Join us as we talk about the new book Location Based Marketing for Dummies with co-author Aaron Strout.  Learn about how this growing concept and new technologies are making an impact on business and commerce.  Want to learn how you can use location based services to attract and retain customers? Listen in as BJ Emerson joins Deb Evans as AK is away this week.  

Recent Social Media Updates and Business Implications

Aug 19, 2011 01:02:00

Description:

Finding it hard to keep up with the social media updates to LinkedIn, Twitter, Facebook and now Google+? AK and Deb will layout the changes and updates that took place this week so you are on top of things as a marketer and/or business owner! Feel free to call in and share what you have learned and how it has applied to you.

Tech Survival Guide for Education, Home and Business

Aug 12, 2011 01:02:00

Description:

It's that time of year when parents are preparing to send their students back to school! What technology should they carry in their pocket? What type of digital cameras, computers, smartphones should be on the shopping list for school, home or business use? To make sense of it all, Ken Colburn, CEO and founder of Data Doctors franchise and radio host will join us as we discuss what every student and business owner should have as part of their tech survival guide!

What FranCamp Is and Is Not

Aug 5, 2011 01:02:00

Description:

FranCamp 2011: Franchising Goes Social will be the first social media un-conference for the franchise industry. Social media and social media related topics are the most talked about in franchising and even at huge events like the annual IFA conference, helpful information is sometimes hard to come by. Our guest Thomas Scott, CEO at Brand Journalists will share why he Deb, AK and Jack Monson are part of FranCamp and why anyone in the franchising industry should attend. The event is also open to non-franchise industry leaders and will interest those involved in the consumer side of marketing. For more information: http://fransocialcamp.com/

Mobile Marketing

Jul 29, 2011 01:02:00

Description:

How do you market to your customers in a world gone mobile? Chuck Martin, author of The Third Screen and New York Times Business Best Seller The Digital Estate will join Deb and AK to share how to harness mobile technology to better serve your customers more effectively. Connect with Chuck Martin: Twitter Google+ LinkedIn

Inbound Marketing Strategies with HubSpot

Jul 22, 2011 01:02:00

Description:

Kirsten Knipp, Director of Product Marketing at HubSpot will walk Deb and AK through strategies of inbound marketing - getting found, converting leads to customers, and analytics the HubSpot way! Check out HubSpot's weekly marketing update videos on HubSpot.TV which is filmed live on Fridays.Kirsten will share a little about HubSpot's very unique culture and you can find their "Living Guidebook for Potential and Current Employees" here http://www.hubspot.com/ http://www.linkedin.com/in/kirstenpetra