United Methodist Communications

MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

Communication tips and tools for church leaders
 MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

Description

MyCom teaches communities of faith how to effectively find their audience and share their story with the world. Journey with savvy church marketers, pastors and leaders with support from MyCom writers, authors, and many others offering expert advice on outreach ideas, communications, social media and new technology. Conversations are practical in nature, yet casual and fun! Join us twice monthly on our mission to create communication resources for church leaders and amplify the voice of the church. Good reviews help other church leaders find us, so support the cause. Please also like, share and comment too. Future topic ideas can be sent to podcast@umcom.org. Thanks!

Link: www.umcom.org/topics/mycom-church-marketing-podcast

Episodes

“How We Work” with John Barolo, Ep. 032

Dec 6, 2018 33:39

Description:

On today’s episode of the MyCom Church Marketing Podcast we are talking with John Barolo, Director of Communications at Hyde Park United Methodist Church in Tampa, Florida. On this “How We Work” episode of the the MyCom Podcast, we feature interviews with real life United Methodists, digging in to the practical details of how they … Continue reading "“How We Work” with John Barolo, Ep. 032"

Ep. 031: How to market youth ministry

Nov 30, 2018 27:39

Description:

While solid communication principles and practices can be applied to all facets of ministry, it never hurts to take a deeper dive into some of the specific areas of ministry. On today’s episode of the MyCom Church Marketing Podcast we are talking about communications and marketing related to youth ministry. Get MONTHLY church marketing tips … Continue reading "Ep. 031: How to market youth ministry"

Ep. 030: How to make you church website visitor-friendly

Nov 9, 2018 26:11

Description:

Your church website is the new front door for your church. More and more, people are checking out locations online first before visiting in person—particularly young adults; and churches are no exceptions. On this episode of the MyCom Church Marketing Podcast, we are discussing how to make your ministry website not just user-friendly but visitor-friendly. … Continue reading "Ep. 030: How to make you church website visitor-friendly"

Ep. 029: How to get started with Facebook ads (Part 2)

Oct 30, 2018 30:43

Description:

This episode of the MyCom Church Marketing Podcast is the second of two parts on Facebook advertising, and today our guest is Alejandro Reyes. Alejandro is the genius behind Church Marketing Labs. He will walk you through what you need to know to get started with advertising on Facebook. RELATED ======= The Facebook strategy you … Continue reading "Ep. 029: How to get started with Facebook ads (Part 2)"

Ep. 028: How to get started with Facebook ads (Part 1)

Oct 12, 2018 41:20

Description:

This episode of the MyCom Church Marketing Podcast is the first of two parts on Facebook advertising, and today we will walk you through what you need to know to get started with advertising on Facebook. If you have ever wondered about the world of Facebook advertising, this episode of the MyCom Church Marketing Podcast … Continue reading "Ep. 028: How to get started with Facebook ads (Part 1)"

Ep. 027: How to clean up your church website - MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

Oct 2, 2018 29:11

Description:

Church websites can get messy quickly, and without regular maintenance, they can get down right out of control. If it has been a while since the last cleanup of your ministry’s site, this episode of the MyCom Church Marketing Podcast is for you! =============== RELATED 11 mistakes to avoid in church website designhttp://www.umcom.org/learn/11-mistakes-in-church-website-design Web design … Continue reading "Ep. 027: How to clean up your church website"

Ep. 026: Email automation with Kenny Jahng - MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

Jul 12, 2018 19:19

Description:

Email is one of the most effective forms of communication, with studies showing we prefer organizations to communicate via email more than social media, direct mail, and mobile apps. But email communication is only truly effective if we are sending the right messages at the right time. On this episode, we are discussing the solution … Continue reading "Ep. 026: Email automation with Kenny Jahng"

Ep. 025: Where to start with church branding (part 2) - MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

Jun 19, 2018 29:23

Description:

In the last episode we discussed writing for your target audience. In this episode we’re covering a few more branding basics. Joining us today is Chris Heiden. He has served as the Brand Creative Manager for Chapel Roswell, a United Methodist Church in Roswell, Georgia. His wife has been one of the associate pastors on … Continue reading "Ep. 025: Where to start with church branding (part 2)"

Ep. 024: Where to start with church branding - MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

Jun 5, 2018 31:14

Description:

There’s an old saying in advertising and communications: When you try to reach everyone, you reach no one. Of course, this sounds like a terrible thing to say on a ministry podcast because the Gospel and the Church are for everyone! But don’t worry, both sentiments can be, and in fact are, true. On this … Continue reading "Ep. 024: Where to start with church branding"

Ep. 023: How We Work with Cathy Bien - MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

May 23, 2018 28:51

Description:

Today, we’re kicking off a new podcast feature called “How we work,” where amazing United Methodists share their expertise with YOU! Our first guest is Cathy Bien, Director of Communications at The Church of the Resurrection. You might recognize this as the church planted and led by Pastor Adam Hamilton. Get MONTHLY church marketing tips … Continue reading "Ep. 023: How We Work with Cathy Bien"

Ep. 022: Video announcements with Laurens Glass - MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

May 8, 2018 44:32

Description:

Announcements are a double-edged sword in church marketing and communication. They are necessary to be in the know, but they can also be a real drag in worship. If you really want the maximum impact, consider making the jump to video announcements. Today we’re talking pros, cons, and how to’s of video announcements. Joining us … Continue reading "Ep. 022: Video announcements with Laurens Glass"

Inspiring Women of Faith with Carolyn Johnson: Get Your Spirit in Shape, Ep. 035 - MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

May 4, 2018 30:43

Description:

A prominent United Methodist shares stories of women who modeled a life of prayer, skill sets that don’t come with formal credentials, abilities as gifts, standing up to injustice, and showed her that children are sometimes great teachers. ======= Follow us: Web: http://www.UMC.org YouTube: http://youtube.com/umcvideos Facebook: http://facebook.com/unitedmethodistchurch Twitter: http://twitter.com/umchurch This podcast is produced by United … Continue reading "Inspiring Women of Faith with Carolyn Johnson: Get Your Spirit in Shape, Ep. 035"

Ep. 021: Repurposing social media content with Steven Adair - MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

Apr 24, 2018 35:18

Description:

You know your ministry needs to be active on social media, but have you ever stared at the screen at a loss for what to post? You’re not alone! But you’re also not as stuck you feel right now. On this episode of the MyCom Church Marketing Podcast, we are talking about repurposing content for … Continue reading "Ep. 021: Repurposing social media content with Steven Adair"

Ep. 020, Typography 101 with Troy Dossett - MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

Apr 10, 2018 38:12

Description:

We all want to get our message across — especially when we are communicating on behalf of the Church. The power of words can be amplified or undermined by the very letterforms that make up those words. Variables like font size and even line spacing may make the difference between encouraging readers to skim or … Continue reading "Ep. 020, Typography 101 with Troy Dossett"

Ep. 019: Bridging the generation gap with Jeanette Yates - MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

Mar 26, 2018 34:18

Description:

On this episode of the MyCom Church Marketing Podcast we tackle the question: How do we reach emerging generations without leaving behind previous generations when communicating as the Church? =============== Related Adjust your marketing plan for each generation Connecting with the “unplugged” in your church Connecting with the “plugged-in” at your church Free demographic reports … Continue reading "Ep. 019: Bridging the generation gap with Jeanette Yates"

Ep. 018: Major Facebook news feed changes - MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

Feb 27, 2018 32:11

Description:

In January 2018, Facebook CEO Mark Zuckerberg announced a refocused vision for the social media giant, writing, “One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.” The practical changes Facebook is implementing to work toward this vision will have a big impact … Continue reading "Ep. 018: Major Facebook news feed changes"

Ep. 017: New MyCom podcast host, Dan Wunderlich - MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

Feb 7, 2018 28:07

Description:

Today we’d like to introduce you to our new MyCom podcast host, Dan Wunderlich. Dan is an extension minister who focuses on worship, communication, and creativity with the goal of helping ministries and their leaders better connect with their communities. We’re super excited to have him lead the podcast going forward. You can find out … Continue reading "Ep. 017: New MyCom podcast host, Dan Wunderlich"

Ep. 016: Step-by-Step Marketing Plan - MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

Jan 23, 2018 26:27

Description:

Today we’re talking with Brett McCardle about the newly optimized FREE Church Marketing Plan tool. The original tutorial almost felt like a college course in terms of the time required to complete it, but since then, Brett has streamlined the process, made it easy and even provided forms for you to off-load some of the … Continue reading "Ep. 016: Step-by-Step Marketing Plan"

Ep. 015: The ethics of church marketing - MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

Dec 11, 2017 22:29

Description:

We’re used to marketing being the thing you use to sell a product, and it sometimes has connotations of deception and manipulation — “the ends justify the means.” But church marketing isn’t about sales. It’s about understanding your community. Today, we’re going to clear the air. We’re going to get biblical and dive in to … Continue reading "Ep. 015: The ethics of church marketing"

Ep. 014: A Compelling Case for Church Blogs - MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

Nov 28, 2017 33:27

Description:

In this episode of the MyCom church marketing podcast, we present a case for the church blog. =============== Related MyCom Articles Blog Ministry http://www.umcom.org/learn/blog-ministry Attract your community using content marketing http://www.umcom.org/learn/attract-your-community-using-content-marketing How to get people in pews by creating excellent content http://www.umcom.org/learn/get-people-in-pews-with-excellent-content Alleviate stress: Plan ahead with editorial calendars http://www.umcom.org/learn/alleviate-stress-plan-ahead-with-editorial-calendars Recycle content: 6 ways to … Continue reading "Ep. 014: A Compelling Case for Church Blogs"

Ep. 013: Conversation with Joe Iovino - MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

Nov 14, 2017 28:02

Description:

Today, our guest is Joe Iovino, host of the Get Your Spirit in Shape podcast which features conversations with leaders, authors, and others who offer tips, tools and things to think about as we seek to grow in our spiritual lives. Join us as we get to know Joe, his podcast and the other incredible … Continue reading "Ep. 013: Conversation with Joe Iovino"

Ep. 012: Pastoral Insights for Church Marketing - MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

Nov 1, 2017 20:29

Description:

Today we’ll talk about reaching into the heart of your community with clear and careful messaging. We’ll explore some pastoral involvement in communications and see how two preachers, one modern and one from the past, can help us better understand our jobs. =============== “Sundays Coming” contemporary worship spoof: https://www.youtube.com/watch?v=ys4Nx0rNlAM 5 lessons from a hilarious spoof on … Continue reading "Ep. 012: Pastoral Insights for Church Marketing"

Ep. 011: Characteristics of an entrepreneur - MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

Oct 9, 2017 27:16

Description:

Does the church need more entrepreneurs at heart? Let’s talk about some of the characteristics of an entrepreneur, and explore together how they can apply to church communications and marketing. =============== Related MyCom Articles Ask the right questions to make the right ministry investments How to use personality tests to create balanced teams 5 ways … Continue reading "Ep. 011: Characteristics of an entrepreneur"

Ep. 010: Video production for churches - MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

Sep 12, 2017 38:07

Description:

Today, we’re talking about video production for your church and why it shouldn’t be scary. If you think it doesn’t matter, please stick around and learn how impactful church videos can be. We’ll also discuss a few easy video marketing methods to get the ball rolling. =============== Related MyCom Articles How to do video announcements: … Continue reading "Ep. 010: Video production for churches"

Ep. 009: New church starts with Sophia Agtarap - MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

Aug 28, 2017 31:35

Description:

Today we’re talking with Sophia Agtarap about some of the struggles leaders face when starting new churches. Sophia is the former Online Engagement Minister at United Methodist Communications and is now the Director of Communications at Vanderbilt University Divinity School. Find her on Twitter @sophiakristina. =============== Resources: Auburn Media Training New Church Starts at Discipleship Ministries … Continue reading "Ep. 009: New church starts with Sophia Agtarap"

Ep. 008: How successful churches listen to their community - MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

Aug 8, 2017 29:05

Description:

Today we’re talking about Community Listening. We are passionate about helping churches like yours get to know their communities so that you can speak life into them, in the power of the Spirit, with the tools and techniques with which the Lord has blessed us. =============== Resources: Questioning charity: Redefining the role of the church … Continue reading "Ep. 008: How successful churches listen to their community"

Ep. 007: An SEO primer for church websites and blogs - MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

Jul 26, 2017 35:13

Description:

How do churches befriend Google and get in front of searching eyeballs? There’s no easy way. It’s just like any other friendship — takes time, persistence and lots of love. We’ll talk about search engine optimization tips and tools you can use to find and reach your audience. =============== Resources: Wordtracker – keyword suggestions 12 … Continue reading "Ep. 007: An SEO primer for church websites and blogs"

Ep. 006: Church Storytelling (part 2) - MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

Jul 12, 2017 17:27

Description:

In part two of our church storytelling series we cover several tools you can use to help amplify your church’s message. =============== Resources: FREE PHOTO EDITING ON MAC OR PC Canva – Simple & Fun Online Graphic Design Software PicMonkey Adobe Spark FREE PHOTO EDITING FOR SMARTPHONES Snapseed Image/Meme Editor Tutorial Videos Snapseed for Android … Continue reading "Ep. 006: Church Storytelling (part 2)"

Ep. 005: Church Storytelling (part 1) - MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

Jun 8, 2017 19:54

Description:

The most profound book of all time starts “In the beginning, God created the heavens and the earth.” Our entire faith is rooted in a storytelling tradition. Why not use stories to amplify your church’s message of hope and love? =============== Resources: http://www.toms.co.uk/onedaywithoutshoes http://www.moleskine.com/us/moleskine-world =============== If you enjoyed this show, please go to http://www.umcom.org/mycomreview to … Continue reading "Ep. 005: Church Storytelling (part 1)"

Ep. 004: Great Church Presentations - MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

May 16, 2017 40:22

Description:

Should your church use a projector? Is PowerPoint okay, or is there something better? We’re going to cover these questions and a lot more. =============== Resources: Plan transitions: Create a worship service flowchart: http://www.umcom.org/learn/plan-transitions-create-a-worship-service-flowchart 6 reasons churches don’t use projection in worship – and how to overcome them (Part One): http://www.umcom.org/learn/6-reasons-churches-dont-use-projection-in-worship-and-how-to-overcome-them 9 creative tips to … Continue reading "Ep. 004: Great Church Presentations"

Ep. 003: How to create and maintain great church small groups - MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

Apr 25, 2017 21:54

Description:

Learn how to create and maintain groups that are engaging and inviting. We cover several digital tools as well as social media tactics to build awareness and keep your small group organized. =============== RESOURCES The Class Meeting: Reclaiming a Forgotten (and Essential) Small Group Experience – https://www.amazon.com/Class-Meeting-Reclaiming-Forgotten-Experience-ebook/dp/B00GXBBM7U “Get Your Spirit in Shape” podcast – http://www.UMC.org/podcasts Upper … Continue reading "Ep. 003: How to create and maintain great church small groups"

Ep. 002: Church Marketing Myths - MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

Apr 5, 2017

Description:

There are a lot of common misconceptions people have about using the internet for marketing and communications. Learn how to avoid some of these significant church marketing pitfalls. =============== Resources UMC Online Course: Your Church Website: Rethinking Your New Front Door – http://www.umcom.org/YourChurchWebsite Think you know the Web? Think again: Web myths debunked – http://www.umcom.org/learn/think-you-know-the-web-think-again-web-myths-debunked =============== If … Continue reading "Ep. 002: Church Marketing Myths"

Ep. 001: Fundamentals of church marketing: Where do you start? - MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

Mar 6, 2017 38:40

Description:

Marketing isn’t a bad word for churches; it’s merely how you tell the story of your church to the local and global community. Chances are, you’re already doing it! Signs, your website, social media and bulletins are all aspects of church marketing. You’re not just selling a product. You’re promoting the fountain of living water … Continue reading "Ep. 001: Fundamentals of church marketing: Where do you start?"