Neil Patel & Eric Siu.

Marketing School | Digital Marketing | Online Marketing

Marketing School Podcast | Daily 10-Minute Marketing Tips & Strategies
Marketing School | Digital Marketing | Online Marketing

Description

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.

Categories

Business
Education

Episodes

7 Deadly Facebook Ads Mistakes You Must Avoid in 2020 | Ep. #1334

Mar 27, 2020 07:38

Description:

In episode #1334, we discuss seven common mistakes people tend to make when it comes to Facebook ads. Selling through your educational content is a better strategy than simply directing prospects to your product page, and keeping your ads fresh and alternating them is sure to capture the attention of your target audience. Tune in to hear how video can help you achieve your Facebook marketing goals! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Deadly Facebook Ads Mistakes to Avoid in 2020. 
[00:36] Take advantage of lookalike audiences on Facebook.   
[01:29] Do not send customers back to the same landing page that they did not convert from. 
[02:18] Be sure to think through your funnel carefully. 
[03:23] Sell through your educational content rather than take people directly to a product page.
[04:24] Keep your ads fresh by putting out new ones frequently and alternating them. 
[05:30] Don’t be afraid of using video ads – it outperforms image and text-based ones.
[06:10] Ensure that you target broadly enough.  
[06:53] That’s it for today!
[06:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Olay

Traffic and Funnels

Sam Ovens

Marie Forleo

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Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

5 Proven Marketing Emails You Need to Be Sending Your List | Ep. #1333

Mar 26, 2020 04:53

Description:

In episode #1333, we talk about five proven marketing emails you need to be sending your list today! From resending unopened emails to annual surveys and holiday offers, we give you five essential things that you can do today to boost traffic and revenue. Tune in to hear what they are and get things moving!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Proven Marketing Emails Your Need to Be Sending Your List.
[00:34] Asking your list questions, preferably with a yes or no answer.
[01:17] Scrub your list about once a quarter; find who is active and who is not.
[02:00] Sending out offers and linking these to special occasions and holidays.
[02:23] Annual surveys and getting feedback from your audience.[03:08] Resend emails to recipients who have not opened the first one!
[04:02] That’s it for today!
[04:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

ConvertKit

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Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Weird Growth Experiment: What Neil Learned Spending $162,301 on Clothes | Ep. #1332

Mar 25, 2020 06:38

Description:

A Weird Growth Experiment!

In episode #1332, we talk about a weird growth experiment that Neil carried out in which he vastly improved his wardrobe and started dressing really smartly. Neil wanted to see if he could up his conversion rates by spending a lot more money on high-end clothing. Tune in to hear about the lessons he learned and the influence that they way you dress can have on your business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: A Weird Growth Experiment.
[00:38] Neil's experiment with dressing more nicely and charging higher prices.
[01:23] The types of clothes that Neil wore and how he picked them out.
[02:20] How Neil dresses now and the importance of showing up nicely.
[03:00] Neil's experiences before and after purchasing expensive clothes.
[03:55] Location-specific expectations around clothing and the role of age.
[04:23] Eric's own experiences in the realm of attire and his thoughts on backpacks.
[05:21] The lesson from today's episode, dressing well in your range! 
[05:52] That’s it for today!
[05:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Dolce & Gabbana

Tom Ford

Burberry

Reid Hoffman

Mark Zuckerberg

TUMI

Zara

Uniqlo

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Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

What Happens When You Spend Over $100 Million a Month on TV Ads | Ep. #1331

Mar 24, 2020 05:41

Description:

In episode #1331, we are discussing what happens when you spend over one hundred million dollars a month on TV Ads! This is the story of Michael Bloomberg, the media and business mogul who is aiming for election. Tune in to hear how much coverage all that money can get you and how you cannot underestimate the importance of a clear message.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Happens When You Spend Over One Hundred Million Dollars a Month on TV Ads?
[00:33] The presidential elections and the amount that Bloomberg is spending on ads.
[01:58] Comparing the four most prominent candidates at present.
[02:22] Building awareness through spending money and the importance of a message.
[04:36] The problems with an excessive ad-budget for your messaging.
[03:20] That’s it for today!
[05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Michael Bloomberg

Bernie Sanders

Elizabeth Warren

AdBeat

Donald Trump

Hillary Clinton

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Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

How Peloton Went From Failing to Becoming a Billion Dollar Business Using 1 Marketing Tactic | Ep. #1330

Mar 23, 2020 06:04

Description:

In episode #1330, we chat about how Peloton turned a failing model around to become a billion-dollar business, using only one marketing tactic! That's right, we are talking about pricing. If your products or services are priced to high or too low your sales can easily suffer. Tune in to hear about ways to intelligently price your offers in order to maximize sales for your company and keep growing! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Peloton Went from Failing to Becoming a Billion-Dollar Business Using One Marketing Tactic.[00:34] Quick information on Peloton and what the company offers.
[01:09] The initial struggles that the founder of Peloton had with investors.
[01:48] Too cheap or too expensive — both bad for sales.
[02:39] The impact of intelligent pricing; signaling quality through the price tag.
[04:17] Current prices on Peloton's products and financing options they offer.
[04:50] Starting with high-end pricing and then moving down-market with cheaper items.
[05:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Peloton
Nike
Allbirds
Patrick Campbell
Price Intelligently
ProfitWell
Tomasz Tunguz
Affirm
Tesla

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Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Why Brandless Failed (Is This The End Of SoftBank?) | Ep. #1329

Mar 22, 2020 05:57

Description:

In episode #1329, we talk about why Brandless failed and if this means the end of SoftBank. We explain what Brandless were, their presumable opposition to Amazon and reasons they ended up going bust. Tune in to hear the lessons we can learn from Brandless and similar stories of failure.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Brandless Failed!
[00:35] The context; who was Brandless and what did they do?[01:24] SoftBank's past investments with Uber and more before Brandless.
[02:55] Why Brandless failed; not figuring out the unit economics beforehand!
[03:47] The importance of proving a formula before diving in; slow and steady is best.
[04:09] The story of SoftBank and the internal struggles and scandals.
[05:11] That’s it for today!
[05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Brandless
SoftBank
TechCrunch
Uber
Debt is Coming Blogpost 
Wall Street Journal
WeWork
Wag!
OYO

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Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Where is Voice Search Going? | Ep. #1328

Mar 21, 2020 05:47

Description:

In episode #1328, we discuss where voice-search is going! We look at the current market landscape, the big players in the game and imagine what the imminent improvements will mean for user experience and increased traffic. To get to the latest on a big sector of the future market, make sure to tune in.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Where is Voice-Search Going?
[00:32] The current landscape and where it might be headed soon.
[01:22] Questions around how to capitalize on increased traffic.[02:03] Statistics on the current usage and ownership of voice-tech.
[03:49] The voice experience, improvements and how it might begin to operate.
[04:35] A new way to think about voice tech; looking at the example of mobile.
[04:56] That’s it for today!
[04:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Alexa
Apple Home
Google Home
Jetson

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Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

New Google Search Console Features You Should Pay Attention To | Ep. #1327

Mar 20, 2020 05:18

Description:

In episode #1327, we talk about new features that Google Search Console has recently released! Google Search console is only going to get stronger, so now is a great time to get on it if you aren't already. We talk about how it shows you your overall site speed, the great Discover section, and some other new pieces that relate to mobile usability. Our conversation also covers how it will make your site more searchable and how schema mark up is broken into subsections now. If you have software that leverages Search Console or if you're looking for a quick introduction to the platform, tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Some New Features that Google Search Console has Recently Released.
[00:54] The new visibility of overall site speed and tweaking site speed using it.
[01:54] AMP pages in relation to site speed and pages which support mobile.
[02:10] How great the Discover section is, provided you get a lot of traffic.
[02:27] New sections to take a look at: the APM section, mobile usability pages.
[02:45] How Google will make your site more searchable to job seekers.
[03:06] Other new features: a video section, structured data, site links, FAQ, etc.
[03:45] Faster arrival time that search data is shown in and the ability to change the date range.
[04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Google Search Console
Google Discover

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Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

How You Should Measure Your SEO Efforts | Ep. #1326

Mar 19, 2020 05:32

Description:

In episode #1326, we talk about how you should measure your SEO efforts. You can no longer build your company through one channel, whether pay per click, social media, or SEO, and it’s important to understand how to think about these things together as well as separately. We speak to different metrics that can be used to keep track of SEO, which offer varying degrees of accuracy. Our conversation also covers how the relationship between paid marketing and SEO can either work in your favor or not. Lastly, we share some of our favorite tools for interpreting data, so for this and a whole lot more tune in to today’s episode!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How You Should Measure Your SEO Efforts.[00:38] How modern SEO involves a multichannel approach to converting traffic.
[01:18] Gauging SEO by looking at impression count, click count, revenue, and conversions.
[01:51] Whether to combine SEO with other marketing or keep it as a separate channel.
[02:07] Erroneously measuring SEO by rankings and keyword volume.
[03:12] Looking at traffic vs conversions as a good way of measuring SEO.
[03:18] Why looking at SEO blended with other metrics is inaccurate.
[03:41] Correlations between paid and SEO; when one benefits the other and vice versa.
[04:10] Tools for making use of your data: Google Analytics and Google Data Studio.
[04:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Andrew Chen
Google Analytics
Google Data Studio

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Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

7 Unconventional Ways We Run Our Companies | Ep. #1325

Mar 18, 2020 08:43

Description:

In episode #1325, we talk about seven unconventional ways that we run our companies. There are so many different ways to organize and direct a company and we share just seven that have helped us gain some of the success we have experienced. Tune in to hear about remote-friendly offices, direct feedback, lunch and learns, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Unconventional Ways We Run Our Companies. [00:36] The hybrid-remote model and staying remote-friendly in today's economy. [01:10] Putting a CEO in place to run the ship and make sure things are working. [01:48] The usefulness and efficacy of direct feedback with your team. [02:45] Implementing a profit sharing pool for key members of your company. [03:41] Encouraging employees to have their own side projects for extra creativity. [04:12] Using 'lunch and learns' and taking on useful topics for the team. [05:25] The Jeff Bezos-inspired idea of memos for more thoughtful communication.  [07:00] Getting away from needless meetings and the impact of more time for client work. [07:58] That’s it for today! [08:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Acceleration Partners Jeff Bezos HackerNews

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Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

The Differences Between A, B and C SEOs | Ep. #1324

Mar 17, 2020 06:25

Description:

In episode #1324, we talk about the difference between 'A', 'B' and 'C' SEO players! We all want the best team we can build and dead weight in your company is not only a waste of money but can also bring down the boat. Tune in hear how to find or become the best player possible!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Differences Between A, B and C Players SEOs. [00:55] What is a 'C' player and how does it apply to the SEO game. [02:31] The 'B' player definition and the place they hold in a team. [03:19] What makes an 'A' player? The priorities of high performers. [04:29] Testing new waters and changing the game in regards to SEO. [04:58] How attending conferences and finding community can up your level. [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

How Pricing Can Be One of Your Biggest Marketing Levers | Ep. #1323

Mar 16, 2020 05:45

Description:

In episode #1323, we talk about how pricing can be one of your biggest levers. In crowded and competitive markets, you can use your pricing model as a way to get an advantage over your peers and capture the audience that is up for grabs. Tune in to hear some examples of how companies you know are doing this smartly!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Pricing Can Be One of Your Biggest Levers. [00:39] Examples of big companies using reduced rates to grow. [01:38] Understanding your market and pitching at the right level. [03:05] Pricing as a differentiator from competitors in a crowded market. [03:39] The biggest winners in the online startup game at the moment. [05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Netflix Uber Disney+ Amazon Prime Apple Jeff Bezos OptinMonster ProfitWell BareMetrics ConvertKit

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Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

What You Should Do If Your Traffic Keeps Declining | Ep. #1322

Mar 15, 2020 06:24

Description:

In episode #1322, we share advice for dealing with declining traffic. While the volume of traffic varies from month to month, there are means of ensuring that your traffic increases steadily over time. Tune in to hear how you can learn from your competitors and why you have to compare the performance of your different channels. 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What To Do If Your Traffic Keeps Declining.  [00:30] While traffic is not always steady, it should not be declining for months on end.  [00:54] Don’t fret: declining traffic is a common problem. [01:01] Use Google Analytics or Google Data Studio to see which channels are declining.  [01:21] If your traffic is going down but your revenue is growing, there is no problem.  [01:47] See which of your top posts are losing traffic and take action.  [02:04] Keep your top pages fresh by adding some new content to them.  [02:37] See what your competitors are doing and experiment with new channels.  [03:33] Compare the channels that are performing well with those that are not. [04:04] Consider hiring an agency that specializes in traffic.  [04:36] Send out a survey to test the popularity of your content.  [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Google Analytics Google Data Studio Dr. Axe ClickFlow

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Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

What To Do If Someone Isn't Leveling Up | Ep. #1321

Mar 14, 2020 06:44

Description:

In episode #1321, we advise you on dealing with team members who are not leveling up as expected. Before simply firing someone, call them in for a few conversations and try to help them rise to their full potential. Tune in to hear how bringing in outside experts can help with the mentoring process!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What To Do If A Team Member Isn’t Leveling Up.  [00:37] On the topic of leveling up, check our Eric’s Leveling Up podcast!  [00:41] When someone is not improving or growing stronger over time. [00:51] Hiring someone and learning that they are not growing into new roles/responsibilities.  [01:14] It could also be that a person is failing to hit the required numbers.  [01:52] Having a straightforward conversation with an underperforming team member. [02:06] Calling someone in the second time and when it might be time for them to go. [02:18] Keep in mind that it takes some people longer to find their groove in a new role.  [02:44] Advice for talking to people during high-stake conversations.  [03:19] Lead with facts first and then say how you feel — no one can argue with emotions.   [03:30] Give people three chances and have the appropriate documentation in place.  [04:15] Check out Robert Glazer’s stuff on Mindful Transitions when letting someone go.  [04:38] Remember the employees have financial obligations and can’t just be cut off.  [05:15] What to do if someone is not leveling up but they have the potential for it.  [06:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leveling Up  Crucial Conversations Robert Glazer Mindful Transition

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Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

The Difference Between Optimization Vs. Innovation | Ep. #1320

Mar 13, 2020 05:17

Description:

In episode #1320, we discuss the difference between optimization and innovation. While both of these growth strategies are powerful, they have an even greater impact when they are used together! Tune in to hear how Dropbox, Uber, and Salesforce created waves with optimization and innovation. 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Difference Between Optimization and Innovation.  [00:38] A definition of optimization and relevant examples from the marketing world.  [01:30] Innovation: doing things that are outside the box – like Dropbox! [02:09] Think about innovation as disrupting the industry and messing up people’s plans.  [02:20] A good example of this kind of disruption is what Uber did to the transportation industry. [02:39] The exponential growth that happens when you combine optimization with innovation.  [03:00] The lack of innovation in the marketing tool and SEO world. [03:21] How Salesforce changed the landscape of CRM's with innovation.  [04:08] Read the optimization versus innovation article by Andy Johns.  [04:28] That’s it for today! [04:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Dropbox Ubersuggest Uber  Salesforce Andy Johns Article on optimization and innovation

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Does Influencer Marketing Work for B2B Companies? | Ep. #1319

Mar 12, 2020 03:59

Description:

In episode #1319, we discuss whether influencer marketing works for B2B companies. While there are usually higher success rates for B2Cs, there is still an opportunity for B2Bs to benefit from this type of marketing – it’s all about finding the right influencers. Tune in to hear which tools you can use to find up and coming influencers! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Does Influencer Marketing Actually Work for B2B Companies?  [00:33] An example of B2B marketing: A marketing agency doing business with Uber.  [00:41] By the way, we are currently doing our Growth Accelerator in San Francisco! [00:50] How you can make influencer marketing work for B2B.  [01:32] Consider Andreessen Horowitz’s two influencers in the tech world.  [02:12] Many people have sought help from Neil because of his large audience.  [02:35] You need to find the right influencer to optimize this kind of marketing.  [02:52] Use tools like Social Blade to find up and coming influencers. [03:14] That’s it for today! [03:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Uber Kylie Jenner TechCrunch Microsoft Andreessen Horowitz DreamHost Social Blade

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Marketing Geniuses to Pay Attention to in 2020 | Ep. #1318

Mar 11, 2020 09:01

Description:

In episode #1318, we are going to talk about the top marketing geniuses to watch in the 2020. In marketing it is key to surround yourself with those are thinking outside the box, trying out novel ideas, and taking on the most creative approaches to the everyday marketing tasks. Stay tuned to hear our list of who we are following and why they are worth your time.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Marketing Geniuses That You Need to Pay Attention to in 2020. [00:33] Eric Siu: avid reader with a lot of information to offer. [01:09] Neil Patel: always tries new, unconventional things - choose non-consensus and right. [02:13] Ryan Bonnici: strategies on where marketing is going, the long-term view. [02:59] Syed Balkhi: entrenched in the WordPress ecosystem. [03:50] Brian Dean: tactical approach, testing new ways to grow without producing a lot of concent. [04:21] Yaniv Masjedi: building a good marketing team, and treating them like family. [05:02] Grant Cardone and Gary Vanerhuck: keeping a pulse on the social web. [05:35] Matthew Barby & Kevin Indig: understanding SEO and newsletters. [06:16] Russell Brunson & Ryan Deiss: implementing sales funnels and monetizing email lists. [06:56] Patrick Campbell: creative approach to content creation and customer response. [07:52] Erik Rivera: thinks outside the box with novel ideas. [08:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ryan Bonnici G2 Syed Balkhi WPBeginner OptinMonster Brian Dean Backlinko Yaniv Masjedi Grant Cardone Gary Vaynerchuck Matthew Barby Traffic Think Tank HubSpot Kevin Indig Russell Brunson Ryan Deiss Patrick Campbell ProfitWell Erik Rivera Honest Paws

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The #1 Way to Get Noticed (and Promoted) as an In-House Marketer | Ep. #1317

Mar 10, 2020 06:35

Description:

In episode #1317, we discuss the number one way to get noticed and promoted as a marketer within your company. Most high-level marketers are so good at what they do that they often break out and start their own companies. However, if you are looking to get promoted in-house, stay tuned to find out why it is crucial to show your worth and understand what it means to be an A-player on your team.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Number One Way to Get Noticed and Promoted as an In-House Marketer. [00:31] Understanding the three levels or three types of marketers. [00:57] Learning to notice problems, create solutions, and own it. [01:25] Importance of always having a reason behind why you deserve a raise. [01:58] Why the easiest way to get a promotion is by making your boss more money. [02:15] Adopting the mental model of being worthy of being paid more. [03:14] Getting noticed by saving your company more money. [03:29] How to be an A-Player in your company: proactive, solution-oriented, execution.  [04:18] Why the best marketers are often found running their own companies. [05:02] Choosing to be a long-term investor rather than a short-term investor. [05:44] That’s it for today! [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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5 Overlooked SEO Tweaks That’ll Grow Your Organic Traffic Fast | Ep. #1316

Mar 9, 2020 05:14

Description:

In episode #1316, we talk about the five overlooked SEO tweaks that will ultimately help you grow your organic traffic faster. A lot of times we tend to forget about the organic growth we can gain by consistently repurposing and linking old content on our own blogs. Tune in as we go over these five simple tweaks you can apply today to grow your organic traffic in no time!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Five Overlooked SEO Tweaks That Will Grow Your Organic Traffic Fast. [00:31] Tweak #1: Look for Google pages that have a high impression count to tweak your title. [01:05] Tweak #2: Find three old blog posts relevant to your new piece and link to the new one. [01:42] Tweak #3: When updated older pieces of content, add new keywords. [02:12] Tweak #4: Make sure you have a sidebar on your blog - add in pillar pages. [03:21] Tweak #5: Make a power page - consolidate your existing content. [04:26] That’s it for today! [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ubersuggest ClickFlow

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Which Industries Have the Most Opportunity for Digital Marketing? | Ep. #1315

Mar 8, 2020 04:06

Description:

In episode #1315, we discuss which industries provide the most opportunities for digital marketing. Often times, it’s not about picking a specific industry, but rather knowing which trends to look out for as digital marketers. Stay tuned to this episode to hear more about what your core focus should be and why industry disruption is key.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s topic: Which Industries Have the Most Opportunities for Digital Marketing. [00:45] Why you should go after a disruptive trend rather than one specific industry. [01:52] Understanding why Health is an industry that is right for disruption. [02:02] The three waves of the Internet and how it relates to industry disruption. [03:21] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Uber Tripadvisor Steve Case AOL

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7 Simple Hacks That’ll Increase Your Mobile Conversion Rate | Ep. #1314

Mar 7, 2020 04:21

Description:

In episode #1314, we share seven simple hacks that can increase your mobile conversion rates!  From pages and apps to avoid, to boosting user experience and compatibility, we cover it all. Tune to hear how you can get your mobile site making you more money, today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Simple Hacks that Will Increase Your Mobile Conversion Rate. [00:32] Speed up your mobile website! User experience is important! [00:46] Why to avoid using AMP pages on your mobile site. [01:11] Using OptInMonster's TrustPulse to gauge whether people are buying. [01:25] Including an attractive offer in a bottom bar for mobile. [01:51] Creating a seamless experience from start to finish for your customers. [02:29] Aligning mobile and desktop experiences for high conversions. [03:09] Bonus hack! Tools for personalization for better user experience. [03:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

AMP OptInMonster Bounce Exchange Proof

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How to Scale Your Branded Search Traffic (without Spending a Fortune) | Ep. #1313

Mar 6, 2020 04:31

Description:

In episode #1313, we share how to scale your branded search traffic and stay within your budget! From Instagram to free tools and calculators, there are a bunch of ways you can get more traffic without spending a lot of your money. Tune in to hear the ways you can boost your visibility today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Scale Your Branded Search Traffic Without Spending a Fortune. [00:43] Using Instagram as a great way to grow a brand on a budget! [01:09] How free tools can aid your growth from your website. [01:46] Other tools and calculators that can boost your ranking and traffic. [02:02] Using a catchy name to increase searches and add to your profile. [02:50] Fostering patience for the results of these tactics. [03:04] Multipurpose brand names that might catch other keyword searches.  [03:46] That is it for today! [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ubersuggest CodeCanyon 1kprojects Omni Calculator  Outgrow Backlinko

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5 Underrated Marketing Conferences You Should Attend in 2020 | Ep. #1312

Mar 5, 2020 04:52

Description:

In episode #1312, we list five underrated marketing conferences that you should attend this year! Getting great marketing inspiration shouldn't be limited to strictly marketing conferences, so we look at five different places to be to get the most for your money and time. Tune in to hear about which five make our list!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Underrated Marketing Conferences That You Should Attend in 2020. [00:33] Why you should check out Traffic Think Tank Live in Miami in May! [01:08] Using TechCrunch's approach to disruption as a marketing strategy. [01:47] Baby Bathwater events and the array of personalities you will find there. [02:12] The amazing lessons in growth you can get from Affiliate World! [02:55] Paying the price and attending the TED conference for great perspectives. [03:58] That’s it for today! [04:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Traffic Think Tank Live Slack HubSpot TechCrunch Baby Bathwater Affiliate World TED Larry Page Ray Dalio Bridgewater

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How Neil Would Start All Over from Scratch in 2020 | Ep. #1311

Mar 4, 2020 04:56

Description:

In episode #1311, Neil shares what he would do differently if he had to start all over again in 2020. From his years of experience, he learned that tools tend to generate far better traffic than personal brands do, so it is worth creating or buying a tool to get quick traction. Tune in to hear how you can save time and money by going straight for a good product!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What We Would Do if Neil Was Starting From Scratch in 2020. [00:41] Why tools are so much better than content.  [01:05] Don’t worry about building a personal brand – a product is better. [01:40] Start off with a tool because paid advertising and SEO is expensive. [01:55] How a free tool ends up generating more traffic without having to market it. [02:28] Free products market themselves and are easier to do. [02:39] Go to CodeCanyon and buy a semi-decent tool in B2B or B2C.  [03:13] How Neil is now spending far more time and energy on tools.  [03:50] ClickFlow is proof that tools get more attention that personal brands.   [04:09] That’s it for today! [04:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Backlinko Brian Dean on LinkedIn  Tony Robbins  Gary Vaynerchuk Elon Musk on Twitter Bill Gates Ubersuggest CodeCanyon  ClickFlow

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How Eric Would Start All Over from Scratch in 2020 | Ep. #1310

Mar 3, 2020 05:56

Description:

In episode #1310, we give you some insight into what we would do if Eric had to start his whole business from scratch. Doing consulting work is a quick way to make cash and starting a podcast the best means of rebuilding your network. Tune in to hear how creating a course can be your ticket to success! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What We Would Do if Eric Was Starting From Scratch in 2020.  [01:06] Do consulting work to get some cash coming in to cover living expenses.  [01:22] Start a podcast first before you think about blogging and build your network this way. [01:46] Build a team around the consulting work and find a partner who will help you scale.  [02:08] The goal would be to build an info or software product. [02:19] Create and sell a high-ticket course and run some ads to market it. [03:02] An example of how a course can help you generate income.  [03:35] You can also start by working for someone first while building your knowledge.  [03:59] Go watch a Simon Sinek video and find out why you are doing what you do!  [04:46] What you can do if you want to start with software.  [05:09] That’s it for today! [05:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Simon Sinek Start with Why 

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3 Ways to Double Your Organic Traffic with International SEO | Ep. #1309

Mar 2, 2020 05:49

Description:

In episode #1309, we share three ways to increase your traffic with international SEO. Even if you have high domain authority, it is still necessary to go out there and build localized links in these regions. Tune in to hear whether using a subfolder, a top-level domain (TLD), or a subdirectory is best!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Three Ways to Double Your Organic Traffic with International SEO.  [00:46] Why international SEO is important and what kind of results you can expect.  [01:06] A list of top five countries Neil gets SEO traffic from, including India and Brazil.  [01:44] Reaching Mexico, Spain, Argentina, Chile, Columbia, etc. by doing SEO in Spanish.  [02:10] Go out there and build links in these local regions and translate the content manually.  [02:30] Even if you have high domain authority, you still need localized links. [02:45] Why it is easy to build links in non-English-speaking markets.  [03:04] Choosing between using a subfolder, a top-level domain, or a subdirectory.  [04:23] Increase your rankings by getting brand queries in these localized regions.  [04:54] That’s it for today! [04:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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The Different Agency Models You Can Choose From | Ep. #1308

Mar 1, 2020 05:35

Description:

In episode #1308, we discuss the different agency models that you can choose from. Whether you pitch you work at a high level or aim for smaller, local business, the way you choose to promote yourself and capture customers will have a huge effect on your results. Tune in to hear all about it!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Different Agency Models You Can Choose From. [00:33] The low-end model services small business and charging low amounts. [00:58] The affiliate or pay for performance model; rewards for good results. [01:59] A project and hourly basis model with less consistent income. [02:40] Increasing charges versus high churn rates and numbers of clients. [03:28] Going after big enterprise companies and where to find them. [04:20] An easy way to grow your agency today! [04:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ubersuggest Agency Accelerator

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How to Land Big Marketing Agency Clients When You’re Just Starting Out | Ep. #1307

Feb 28, 2020 06:42

Description:

In episode #1307, we explain how to land big agency clients when you are just starting out! From over-delivery and over-communication to posting regularly and valuably on the right platforms, there are bunch of simple ways you can land some big fish when you are still a small fry! Tune in get the inside scoop.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Land Big Agency Clients When You are Just Starting Out. [00:42] Eric's first professional gig in Philadelphia and how he overdelivered. [01:45] Providing value in online spaces where your audience is present. [02:33] A simple model for landing clients; break down recently funded companies. [04:28] Sending specific emails to companies in order to get responses from CEO's. [06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Quora Crunchbase Loom The Ultimate Sales Machine

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Spotify Acquired 'The Ringer' Podcast ($15M In Revenues) - Here's What It Means | Ep. #1306

Feb 27, 2020 07:14

Description:

In episode #1306, we discuss Spotify’s acquisition of The Ringer. The podcasting industry is growing exponentially and Spotify wanted to make an aggressive move toward growing its market share. Tune in to hear why this was a super smart decision on their part!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Spotify Acquired The Ringer.   [00:42] The solid financial results for Spotify in Q4 of 2019. [00:56] How Spotify recognized exponential growth in podcast hours streamed. [01:24] Realizing that they needed to acquire a big podcast to double down on opportunities.    [01:53] The impressive retention rates of the Marketing School podcast. [02:09] Why Spotify’s decision makes a lot of sense.  [02:39] Keep in mind that all good channels eventually become crowded.   [03:09] Spotify’s market share around podcasting and how they’re more aggressive than Apple.  [03:48] The number of downloads The Ringer podcast is getting.  [04:07] Start comparing your Apple Podcast and Spotify analytics for your podcast.  [04:50] How our podcasts and Eric’s own podcast are performing.   [05:56] The proposed price for The Ringer stated by Bill Simmons: $100 million.  [06:25] That’s it for today! [06:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Spotify  The Ringer Apple Leveling Up Podcast Bill Simmons on Twitter

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7 Secrets to Selling a High-Ticket Course with Paid Advertising | Ep. #1305

Feb 26, 2020 08:53

Description:

In episode #1305, we share the secrets to selling high-ticket courses with paid advertising. Live webinars often lead to successful conversion and you can even leverage your recorded webinars to gain traction from your audience. Tune in to hear all the ways you can follow up with prospective customers after a webinar!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Secrets to Selling a High-Ticket Course with Paid Advertising.  [00:41] Why you want to choose live webinars rather than evergreen ones.  [01:07] Up the traction to your recorded webinar by making it appear live. [01:31] Different ways you can follow up with prospective customers after a webinar.  [02:37] Offering a free trial when all the other hooks have failed to work on a customer.  [03:36] Drive your audience to a video which they can access immediately.  [04:24] Why you might strongly consider dropping the price of your info product.  [05:43] Learn how to scale a campaign from Alex Becker or others in your field. [06:36] Why having as many products as possible is key to making it with info products.  [07:58] That’s it for today! [08:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

John Maxwell Consulting.com Udemy  Alex Becker’s Channel

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7 E-commerce Trends for 2020 | Ep. #1304

Feb 25, 2020 06:34

Description:

In episode #1304, we share the top e-commerce trends for 2020 that you also want to tap into. We tell you how to use up and down-sales in your funnel, allow users to buy through chat, employ push notifications, and much more! Tune in to hear how the landscape of paid ads in e-commerce is changing!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven E-Commerce Trends for 2020.  [00:31] Maximize your revenue by adding up-sales and down-sales throughout your funnel.  [01:08] Get users to buy through chat by using applications like ManyChat or MobileMonkey.  [01:36] How paid ads are changing in e-commerce, just look at Google and Olay’s partnership.  [02:58] Leverage the data that you have to personalize the customer experience. [03:31] Use push notifications to send people back to your e-commerce site. [04:21] Create seamless experiences in-store and offline. [05:04] Consider a re-marketing ad for those who don’t buy or abandon their carts.   [05:44] That’s it for today! [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

ManyChat MobileMonkey Olay  Ezra Firestone

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The 7 Best Marketing Conferences 2020 | Ep. #1303

Feb 24, 2020 05:00

Description:

In episode #1303, we give you a list of the marketing conferences that are not to be missed! From content and inbound marketing to everything technological and digital – there is a conference for each of your needs as an online marketer. Tune in to hear about the exciting marketing events that will be hosted by Marketing School!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Seven Best Marketing Conferences to Attend in 2020.  [00:33] Hear where to learn from the best content marketers in the world.  [00:51] The different locations where the Traffic & Conversion Summit will be held.  [01:35] Why INBOUND is a not-to-be-missed event for inbound marketing strategies.  [01:55] Check out one of the many global Affiliate World conferences.  [02:39] Learn about new marketing technologies at the Gartner Marketing Symposium.  [02:54] The unique Marketing School event hosted by Eric and Neil! [03:51] Attend the Adobe SUMMIT for everything digital marketing and more.  [04:15] That’s it for today! [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Content Marketing World Traffic & Conversion Summit INBOUND  HubSpot Affiliate World Gartner Marketing Symposium Marketing School Adobe SUMMIT

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Your Site May Be Fined $15,000+ By The US Government. Here's How To Avoid That. | Ep. #1302

Feb 23, 2020 04:01

Description:

In episode #1302, we talk about the possible fine the US government can give your website! If your site is not accessible and user-friendly for individuals with disabilities, you may find yourself in a sticky situation! Tune in to hear some good ways, paid and free, to avoid incurring these costs. 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Avoid a $15,000 Fine from the US Government! [00:39] Section 508 of the Department of Justice and how this relates to you. [01:15] The common occurrence of these types of fines. [01:38] Free and paid tools for making your website more accessible. [03:12] That's all for today! [03:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Accessibe Accessibility for WordPress

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Do Podcast Ads Actually Work? | Ep. #1301

Feb 22, 2020 04:58

Description:

In episode #1301, we discuss whether podcast ads actually work! Advertising placements on podcasts are typically hard to track and there are definitely scenarios in which you will struggle to see results. The main lesson here is to find a platform and audience that suits your offer. Tune in to hear about clever ways to get your name out there.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Do Podcast Ads Actually Work? [00:34] What podcast ads are and why most do not work. [01:23] The key to podcast ads: relevant content to the platform. [02:01] Some examples of top brands who advertise on podcasts.  [03:20] Consider creating your own podcast as a means of advertising! [03:42] Different spots to monetize and making these relatable.  [04:12] That's it! [04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Top Brands Advertising on Podcasts Squarespace Rocket Mortgage ZipRecruiter CashApp Stamps Audible Casper DreamHost Tim Ferriss Joe Rogan

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Warren Buffett Sold All Of His Newspaper Businesses for $140M (What This Means) | Ep. #1300

Feb 21, 2020 05:34

Description:

In episode #1300, we talk about why Warren Buffett sold all of his newspaper businesses! It is quite commonly understood that newspaper media is not a growing space and we see this with the amount of journalism graduates who struggle to find work. Buffett and Berkshire Hathaway have been making some shrewd moves in order to set themselves up for the future. Tune in to hear how!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Warren Buffett Sold All of His Newspaper Businesses for $140 Million. [00:58] The news media landscape currently and what online platforms have done. [02:01] How Berkshire Hathaway lent money to Lee Enterprises. [02:46] The potential or lack thereof for newspapers and Lee's extreme measures. [03:11] New media and making use of out of journalists for your empire. [04:01] Other options that Berkshire Hathaway might have in mind. [04:43] That's it for today! [04:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Warren Buffett Lee Enterprises Berkshire Hathaway

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Trump Spent $19.4M On Facebook Ads in 2019 (Our Thoughts) | Ep. #1299

Feb 20, 2020 06:10

Description:

In episode #1299, we discuss how Donald Trump spent over $19 million on Facebook advertising in 2019! This huge amount of money, that dwarfs the democratic budget, is symptomatic of the current media and marketing landscape. Join us to hear about the lessons that can be learned from this example.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Donald Trump Spent $19.4 Million on Facebook Ads in 2019. [00:44] The Guardian article that sparked today’s episode. [01:45] Long-term implications of these kinds of tactics with the growth of AI. [02:27] How data is being used to change people's perceptions. [03:48] Manipulation is ever-present in media and marketing; what can you learn? [05:04] Awareness and positivity in the advertising space. [05:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Donald Trump The Guardian 'One Year Inside Trump's Monumental Campaign' Bloomberg

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7 SaaS Trends for 2020 | Ep. #1298

Feb 19, 2020 07:21

Description:

In episode #1298, we share seven trends in the software as a service space! From free tools and customer experience improvement to thought leadership and the move towards platforms, following these trends can help you and your SaaS business today! Tune in to hear the most important things you should be keeping up with.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 SaaS Trends for 2020. [00:35] Product-led growth, free tools and indoctrinating users into your ecosystem. [01:07] Allowing a computer to do the work for you with the rise of AI and ML. [01:47] Improving customer experience and going above and beyond for retention. [02:45] The move towards platforms with multiple features and tools. [03:35] Branding and becoming a thought leader in your space. [04:41] Ways to make up for advertising costs! [05:40] Using an API for partnerships and more.  [06:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

HubSpot Ubersuggest ClickFlow CrazyEgg FEInternational ClickFunnels Zapier OmniShare

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What Works Better For Affiliates? Niche Or General News? | Ep. #1297

Feb 18, 2020 05:58

Description:

In episode #1297, we ask what works better for affiliates, niche content or general news? There are a number of different routes you can take with your affiliate marketing, from very general to very niche. We recommend erring more on the side of niche, for SEO and customer retention. Tune in hear the benefits of specialization and becoming an authority!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Works Better for Affiliates? Niche or General News. [00:35] Some examples of affiliate sites and what they do. [01:34] The conversion impact of niche websites and becoming an authority. [02:52] People like specialists; do not try to be everything to everyone. [04:02] Broader is not better, specific sites do better on search engines. [04:29] Building a brand in order to generate revenue. [05:02] That is it for today! [05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Wirecutter BuzzFeed  Business Insider ViperChill Affiliate SERPs in 2020 G2

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How to Drive More Paid Signups In Your Funnel | Ep. #1296

Feb 17, 2020 06:53

Description:

In episode #1296, we talk about how to drive more paid sign-ups in your sale funnel. Funnels are the all-important part of your sales system and you need to optimize yours in order to get maximum customers and sales! Tune in to hear about using video, on-boarding and pricing to up your game!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Drive More Paid Sign-ups in Your Funnel. [00:33] Explaining the role of a funnel in sales. [01:11] Driving traffic to your homepage through your blog and a re-marketing pixel. [01:43] Simplifying on-boarding and focussing on the customer experience. [03:22] Using a re-marketing video with emotion and logic to capture customers. [04:44] Introductory pricing and creative ways to open the door for users. [05:58] That is it for today! [06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Hotjar OptinMonster Ahrefs Netflix Hulu

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7 Course Tools to Help Spread Your Message | Ep. #1295

Feb 16, 2020 06:06

Description:

In episode #1295, we run through our list of highly recommended tools to help you get your brand and message out there. From email service providers to the best text message tools on the market, we share it all. Tune in to hear which of these tools are also great for integrating with your existing tool stack!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Course Tools to Help Spread Your Message.  [00:58] Make landing pages quickly by using Leadpages and Unbounce. [01:24] Kajabi: an all-in-one course tool to help create and market courses.  [02:08] The benefits of doing webinars and EverWebinar’s evergreen offering.   [02:36] PicSnippets connects with email tools and allows personalization.  [03:12] Choose ManyChat as your chat, SMS, and email service provider.  [03:45] Use PlusThis that connects with your webinar automation and email tools.  [04:28] How you can use text messages and create a shared inbox for your team.  [05:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leadpages Unbounce Kajabi EverWebinar PicSnippets  Keap ManyChat Messenger  Drip ConvertKit  PlusThis  Front Twilio

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Swipe Neil's Course Funnel That Generated $381,722 Per Month Here | Ep. #1294

Feb 15, 2020 08:36

Description:

In episode #1294, we give you the inside scoop on Neil’s course funnel so that you can apply it to your business. Using an email to drive your audience to a webinar and following up with a week-long email sequence with an expiry date is a sure way to capture a large portion of your target market. Tune in to hear how to round off the funnel with text messages and all the tools Neil uses in his stack.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How You Can Swipe Neil’s Course Funnel that Generates 380k/Month. [00:46] Selling info products that teach you how to do marketing. [00:56] Driving the audience from emails to webinars and then making a pitch.  [01:09] Following up with a week-long email sequence with a countdown timer at the end. [01:27] Sending text messages to everyone who watched the webinar but didn’t end up buying. [01:58] Offering a free trial to those you didn’t capture before. [02:50] The percentages that bought from each of the funnel points. [03:21] The majority of sales came from the day 1 webinar or the day 7 closing off email.  [03:46] The tools in Neil’s stack: Keap, Kajabi, Stripe, PlusThis, and PicSnippets.    [04:31] What good course creators do – use Google Sheet to track things.   [05:05] Reasons for including a payment plan and what it looked like.   [05:25] Where you can find all the free resources Neil uses.   [06:10] Running ads and looking at what you are paying per sale, not per lead.  [06:52] Why Neil decided to quit the info business.  [07:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Keap Kajabi  Stripe PlusThis PicSnippets Google Sheet HubSpot

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How to Get Shit Done With A Small Team | Ep. #1293

Feb 14, 2020 07:05

Description:

In episode #1293, we talk about how you can actually get sh*t done with a small team! We discuss the ideal team size, how to set out your to-do lists, hiring, communication and more! Listen in to hear how you can start getting more done with less.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Get Shit Done with a Small Team! [00:33] How many people are on a small team? [01:12] Eric's current team and how they crank out loads of video content. [02:33] Daily breakdowns, easy to-do lists and getting them done! [04:40] Minimum amounts of meetings and wasting no time on unnecessary communication. [05:11] Hiring the right people by setting smart tasks. [06:07] That’s it for today! [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Asana Trello

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Should You Be Doing Events? | Ep. #1292

Feb 13, 2020 07:11

Description:

In episode #1292, we ask whether you should be doing events! Although events can feel like a slog and take up a lot of time and energy, they definitely do have their uses, as we have learned from hosting some of our own. Tune in to hear how you can start small and generate great leads and learn at the same time!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Be Doing Events? [00:39] Before we start, remember to check out our upcoming event! [01:01] Why events are tough; organizing, food, location and all the moving parts. [01:44] How our minds changed about doing events when we tried them out! [02:10] Don't do events to make money — they are great for learning and leads. [03:13] Smaller events for cheaper, more accomplishable goals. [04:40] Steps to take before hosting your own roundtable dinner. [06:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Traffic and Conversion Summit

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What You Can Learn From Adobe to Help You Grow Faster | Ep. #1291

Feb 12, 2020 07:05

Description:

In episode #1291, we talk about what you can learn from Adobe to help your company grow faster! We discuss how Adobe reduce churn, put out consistent and compelling product design, acquire smartly and more! Listen in to hear how you can make similar moves for your benefit!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Can Learn from Adobe to Help You Grow Faster. [00:32] A quick introduction to Adobe to those unfamiliar. [01:15] The difficulty of cancelling with Adobe and amount of pages in the process. [02:10] The new trend for companies to become platforms to capture many segments. [03:31] Smart acquisitions and increasing traffic through a good catalogue. [04:10] The links between great branding a successful service or product. [05:07] Strong consistent design; Adobe's intentional work and visual language. [06:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Adobe WP Beginner Opt-in Monster  Behance 99U CMO.com Create! Kylie Cosmetics

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7 Nifty Marketing Tactics to Deploy Now | Ep. #1290

Feb 11, 2020 06:57

Description:

In episode #1290, we share seven nifty marketing tactics to deploy right now! From social media posting to tools on your website, push notifications and messaging, we give you a whole bunch of ways to get more traffic, more reach and more sales today. Tune in get the low down!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Nifty Marketing Tactics to Deploy Now. [00:31] Making use of Instagram Carousels and Guest Carousels. [01:20] Driving traffic and backlinks on your website through tools for your industry. [01:58] Transferring content from Instagram to LinkedIn to increase reach. [02:46] Unique ways to use push notifications for more traffic. [03:34] Finding content to advertise on with tools like TubeSift. [04:02] The efficacy of charts and data in posts; increased backlinks and reach. [04:45] The secret power of text messages for connecting and closing. [05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Chris Do Brian Dean CodeCanyon Ubersuggest TubeSift Backlinko Twilio Zapier Front

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Is Copying a Shameless Tactic? | Ep. #1289

Feb 10, 2020 07:43

Description:

In episode #1289, we ask whether copying is a shameless tactic in marketing. Copying is part and parcel of the marketing game, we can see so many examples of companies copying each other wherever we look. From the biggest to the smallest names out there, they all do it. That does not mean there are not better and worse ways to copy! Tune in to hear our take on how you can keep up without selling out.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is Copying A Shameless Tactic? [00:39] Marketing is all about competition, so what are the rules? [00:59] The feature on ClickFlow that sparked these questions around copying. [02:07] The logic behind Eric's decisions to add this feature to ClickFlow. [03:29] Someone will copy you, it is only a matter of time. [05:24] Elevating the customer experience; looking at the example of Amazon. [06:02] Accepting the nature of marketing and working to retain customers. [06:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

ClickFlow Content Decay Animalz Jeff Bezos Picasso

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5 Ways to Combat "Content Decay" and Protect Your SEO Investment | Ep. #1288

Feb 9, 2020 05:55

Description:

In episode #1288, we share five top ways to keep your content fresh and relevant, thereby protecting your SEO investment. Upgrading or adding a few paragraphs to your content is a simple way to boost the traffic to a post. Tune in to hear how you can leverage your best-performing pages to help those that are decaying. 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Five Ways to Combat Content Decay and Protect Your SEO Investment.  [00:34] An explanation of what content decay entails. [01:18] Upgrade or add to your content to keep it fresh and relevant. [01:28] Sometimes simply adding a paragraph or two can boost your traffic. [01:41] When you might want to consider deleting your decaying content. [02:24] Consolidate by creating a power page that links up all your posts. [03:13] Use Google Search Console to check which pages dropped the most. [03:45] Link poor performing pages to ones that are still going strong.  [04:05] Utilize the awesome, free content decay feature inside of Clickflow.  [05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Google Search Console ClickFlow

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How You Can Hack PR to Drive a Flood of Free Traffic | Ep. #1287

Feb 8, 2020 07:09

Description:

In episode #1287, we give you tips for getting the most out of your PR campaigns. Instead of hiring expensive PR firms, why not considering doing it yourself? There are at least two good reasons why the leader of a company often does the best job when it comes to PR. Tune in to hear why you should always focus on your product or service rather than simply communicating your successes.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Hack PR to Drive A Flood of Free Traffic.  [00:34] While PR helps with credibility, it won’t always give you the results you are looking for.  [00:54] The key to getting traffic from PR – know how to do it right. [01:05] An example of a successful PR campaign and how one piece of content escalated. [02:30] Get PR that is related to pushing your product or service, not based on ego.  [03:13] Ask the question: will this PR piece solve a problem for people? [04:10] Expensive PR firms often don’t succeed in producing successful campaigns.  [04:44] Why campaigns that you as the leader do generally fare better.  [05:15] Consult experts like Chris Barrett and pay only when you get results.  [05:57] That’s it for today! [05:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Forbes Entrepreneur  TechCrunch  Inked Chris Barrett

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The Truth About Ranking for Difficult SEO Head Terms | Ep. #1286

Feb 7, 2020 05:25

Description:

In episode #1286, we share the truth about ranking for difficult SEO head terms. There is really no use in trying to rank on broad terms that might apply to your business, the real money is in finding specific terms that you can rank for and maximizing your conversions from there. Tune in to hear some examples of how you can niche down and level up!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Truth About Ranking for Difficult SEO Head Terms. [00:34] What is an SEO head term? [01:35] Focussing on ranking for the best head terms to drive conversion. [01:51] Competitive terms and the rates of return on ranking for generic terms. [03:35] Looking for more niche terms for better conversion rates. [03:20] That’s it for today! [04:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ubersuggest

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How to Run 20 Powerful Growth Experiments per Month | Ep. #1285

Feb 6, 2020 07:28

Description:

In episode #1285, we explain how you can run twenty powerful growth experiments per month! So many of the biggest and most successful companies out there are fast-moving and run tests all the time. Tune in to hear how you can start implementing progressive experiments in your business immediately!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Run 20 Powerful Growth Experiments Per Month. [00:48] What is a growth experiment? [02:01] Neil's usual setup for running experiments at his companies. [03:30] Limiting the amount of experiments for impact and efficacy. [05:12] Privacy concerns in a modern setting and the importance of authentication. [06:11] That’s it for today! [06:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Asana Trello PirateMetrics

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How Eric Grew a Dying Business | Ep. #1284

Feb 5, 2020 07:53

Description:

In episode #1284, we discuss how Eric grew a dying business into a company that earns millions! A few years ago, Eric acquired Single Grain and has since built into a really successful marketing powerhouse! Tune in to hear the strategies and actions he employed to first save the company and then make it so successful.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Eric Grew a Dying Business. [00:39] Eric's acquisition of Single Grain and how he took over as CEO. [01:10] The events that led up to Single Grain almost dying! [01:46] The price the Eric paid for the company, how it was split and the revenue at the time. [03:00] How Eric managed to turn the company around into a million dollar business. [04:10] Driving leads and customers with new marketing strategies. [04:52] Eric's advice to failing businesses; keep at it and focus on culture. [06:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Let My People Go Surfing Family Guy Fire Phone Alexa

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What Neil Learned Buying a Blog for $500K | Ep. #1283

Feb 4, 2020 06:25

Description:

In episode #1283, we talk about what Neil learned buying a blog for 500k! A while ago, Neil bought his Kissmetrics blog back from the investors as a marketing move for his own website. Listen in to hear about the process, the reasons for the acquisition and the lessons he learned.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Neil Learned Buying a Blog for 500k. [00:40] The blog that Neil bought and why. [01:07] Neil's thoughts around buying the blog back from investors after it tanked. [02:46] The response that the investors had to Neil's offer. [03:07] The marketing learnings from the acquisition about merging, cleaning and drop-off. [03:58] Neil's integration period and the process of migration. [04:49] What the company and investors did after the acquisition. [05:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Kissmetrics

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5 Uncommon Ways to Convert More Blog Traffic into Buyers | Ep. #1282

Feb 3, 2020 05:20

Description:

In episode #1282, we lay out five uncommon ways to convert blog traffic into buyers. From making better use of chatbots, to content upgrades and calls to action, we have you covered! Listen in to hear how you can get more buyers out of your blog traffic!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Uncommon Ways to Convert Blog Traffic into Buyers. [00:35] The power of chat is still underutilized. [01:11] The quick way to use Neil's old business to get yourself more buyers! [01:42] Content upgrades and making the most of your email contacts. [02:28] Driving traffic with yes or no questions. [03:14] Super signatures and calls to action at the end of your emails. [04:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Intercom ManyChat You Can Have My Old Business Russell Brunson ClickFunnels

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A Good Culture Affects Your Marketing. Here's How You Build A Great One | Ep. #1281

Feb 2, 2020 07:27

Description:

In episode #1281, we talk about how a good company culture affects your marketing and how you can go about building it. It is no coincidence that so many of the most successful leaders in the world of entrepreneurship put the utmost emphasis on culture. Join is to hear about the benchmarks of great culture and what you should focus on!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How a Good Culture Affects Your Marketing. [00:39] The common denominator in big, very successful companies. [01:49] The importance of people in building culture and companies. [02:30] Transparency, similar values, culture-fit and priorities. [04:00] Culture is about what you do, not what you have. [04:57] Why the best leaders in the world obsess over company culture. [05:23] Growth-oriented people will serve you bette than money-oriented people. [06:24] That is it for today! [06:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Glassdoor Richard Branson Virgin Disney Zappos Delivering Happiness Ben Horowitz Andreessen Horowitz What You Do is Who You Are Mindvalley

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How to Deal with Haters on Social Media | Ep. #1280

Feb 1, 2020 05:58

Description:

In episode #1280, we discuss how to deal with haters on social media. Our main lesson here to is to not waste your time, rather focus on yourself and let people say what they will! Tune in to hear why Gary V and many other successful entrepreneurs also employ this tactic.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How You Can Deal with Haters on Social Media. [00:40] Non-believers, naysayers and those that say you cannot succeed. [01:15] Experimenting, flipping an industry on its head and ignoring the hate. [02:04] How Gary V deals with online haters. [03:18] The hopelessness of responding and engaging with negative people online. [03:39] Gossip and aiming to turn around bad attitudes. [04:31] Do not waste time thinking about haters, focus on yourself! [04:48] That’s it for today! [04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ubersuggest TikTok Gary V Quora WealthFront Dribbble Tim Ferriss Andrew Warner

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Hitting a Wall With Your SEO? Here's How to Get Through It | Ep. #1279

Jan 31, 2020 05:50

Description:

In episode #1279, we talk about what to do if you are hitting a wall with your SEO! Every now and then we may hit a wall with our SEO strategies and your growth and traffic can stop growing. Do not fear, tune in to hear how you can use social media, surveys and more to get past and over that wall!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Get Through A Wall with Your SEO. [00:48] Repetition of the same tactics can lead to hitting a wall. [01:12] Multilingual content creation and leveraging social media. [02:04] Product-led growth and zagging when everyone else is zigging. [03:35] Using surveys and feedback to improve your content and strategies. [04:38] That is it for today! [04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

1kprojects Outgrow Omni Calculator

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How to Drive More Sales from Instagram | Ep. #1278

Jan 30, 2020 08:49

Description:

In episode #1278, we discuss the top tips for getting more sales from your Instagram following. Going live is the fastest way to generate sales because the engagement level is high and you gain credibility in the eyes of your audience. Tune in to hear how you can apply the concept of guest posting to optimize your Instagram sales!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Drive More Sales from Instagram.  [00:30] What Instagram is good for as a social media platform.  [00:56] Why the blue checkmark on Instagram is not all that. [01:36] Why going live is the best way to drive more sales from Instagram.  [02:22] Engage first before pitching your product or service. [02:43] How to apply the guest post concept to Instagram.  [03:46] Get more views by ensuring that videos are long enough to fit on IGTV.  [04:55] How to leverage a tool like Taplink to draw the audience to a specific page.  [06:03] Check out Influence.co to find relevant micro-influencers you can partner with. [07:48] That’s it for today! [07:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Instagram  Kylie Jenner Gary Vaynerchuk  Grant Cardone  Chris Do  Taplink  Influence.co  Nike

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How to Stay Consistent With Your Content Output | Ep. #1277

Jan 29, 2020 12:23

Description:

In episode #1277, we talk about how to stay consistent with your content output. With more and more content being created all the time, staying consistent in style and frequency can make all the difference in your marketing success. Tune in to hear about the best ways to get the highest quality content out there as quick as possible!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Stay Consistent with Your Content Output. [01:02] The reason that is so important to stay consistent as more content is created. [02:16] Consistency in blogging and working outside writers and guest posts. [03:23] How social media can engagement can drop with inconsistency. [04:48] Frequency of blogging and maintaining levels of posting through time-blocking. [06:08] Cranking out content by outlining the whole post in the beginning. [06:49] The process for recording and releasing video, podcast and social content. [08:46] How creating a ton of content can serve you so well and pushing through discomfort. [10:19] The benefits of a personal touch in your posts and sticking to your strengths. [11:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Nextiva Tai Lopez Gary V

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The Easiest Way to Make Your WordPress Blog SEO Friendly | Ep. #1276

Jan 28, 2020 06:15

Description:

In episode #1276, we talk about the easiest way to make your WordPress Blog SEO-friendly! The episode is focussed on plug-ins that you can quickly use to get those SEO ranking all the way up! Tune to hear about FAQ schema, affiliate links, page speed and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Easiest Way to Make Your WordPress Blog SEO-Friendly. [00:59] Two great WordPress plugins; YoastSEO and All in One SEO. [01:28] Looking into the upcoming plugin, RankMath. [01:57] Plugins you can use for speed; WPRocket and ShortPixel. [02:08] StructuredContent for FAQ page schema and boosted rankings. [02:52] Getting more clicks and utilizing ClickFlow for WordPress. [03:12] The benefit of a tool like Pretty Links for affiliate addresses. [04:09] Polylang, SSL Insecure Content Fixer for better lookin pages. [04:49] Getting your writers to follow a checklist with WP BlogPost Checklist.  [05:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

WordPress YoastSEO All in One SEO RankMath WP Rocket ShortPixel ClickFlow Pretty Links Polylang SSL Insecure Content Fixer WP Blog Post Checklist

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How to Leverage Unfair Advantages in Your Marketing | Ep. #1275

Jan 27, 2020 06:10

Description:

In episode #1275, we unpack how to leverage unfair advantages in your marketing! We all have advantages, some bigger than others and building these and then leveraging them to get your business ahead is a huge part of the marketing game. Tune in hear how you can do it too!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Leverage Unfair Advantages in Your Marketing. [00:33] A few examples of an unfair advantages! [01:45] Building an audience before a business as a means for leverage. [02:28] Dominating a specific part of the market by building numbers over time. [04:05] Look for channels that competitors are not leveraging! [05:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Kylie Jenner Beats by Dre Jake and Logan Paul Warren Buffett  Charlie Munger Ubersuggest Gary V TikTok

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7 Killer Growth Strategies for Lead Generation Companies | Ep. #1274

Jan 26, 2020 09:28

Description:

In episode #1274, we talk about seven killer growth strategies for your lead generation company! We look at quizzes, in-person interaction, useful tech tools, content creation and so much more! Tune in to hear how you can go from no leads to an industry leader!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Killer Growth Strategies for Lead Generation Companies. [00:58] Driving visitors through your pages quickly and easily with ClickFunnel. [02:10] Using interactive quizzes to generate leads. [03:01] In-person interaction; dinners conference and meeting strangers! [04:09] Multi-channel leverage and a broad range of options for new customers. [05:22] Interconnected tools for texting and contacting leads. [06:39] Following up with qualified leads and maximizing your time with Clearbit. [07:48] MOFU and BOFU; creating content that your customers actually need.  [08:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

ClickFunnels ScheduleOnce LeadQuizzes SoulCycles Drift Intercom ManyChat MobileMonkey Webflow Zapier Airtable Twilio Clearbit Crazy Egg HotJar

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7 Killer Growth Strategies for SaaS Companies | Ep. #1273

Jan 25, 2020 10:44

Description:

In episode #1273, we talk about seven killer growth strategies for SaaS companies! After looking at some strategies for e-commerce in our last episode, we now turn our attention to SaaS, talking about registration flow, content marketing, partner pages and more! Tune in to hear how to grow your SaaS brand, today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Killer Growth Strategies for SaaS Companies. [00:59] Automating the sales motions to get the conversation started. [02:25] Changing up the registration flow for purchases of a SaaS product. [03:28] Product-led growth and the freemium model. [04:26] Creating a huge amount of content marketing. [05:24] Allowing immediate booking of calls for increased numbers. [06:15] Creating partner pages for driving up enrollment. [07:51] Setting up product tours and forced onboarding.  [09:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

SalesForce Hull Outreach ClearBit Ubersuggest HubSpot Yammer David Sacks on The Wilderness Period OptinMonster

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7 Killer Growth Strategies for E-commerce Companies | Ep. #1272

Jan 24, 2020 09:06

Description:

In episode #1272, we unpack seven killer growth strategies for your e-commerce company! We look at customer data, automation, subscriptions and more, so make sure to not miss this episode. Tune in to get your e-commerce platform up and running, fast!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Killer Growth Strategies for E-Commerce Companies. [00:44] Adding in up-sells and down-sells to an e-commerce cart. [01:56] Using a customer data platform to improve the customer journey. [03:28] Looking for micro-influencers with appropriate audiences. [04:19] Automation based on specific customer personas through email and beyond. [05:20] Leveraging different channels; push-notifications, subscriptions and more. [06:00] Making an enticing subscription offer! [07:14] Using live chat services to answer all customer questions.  [08:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Hull HubSpot Lytics Kardashians Drip ManyChat LiveChat

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7 Actionable SEO Tips for 2020 | Ep. #1271

Jan 23, 2020 06:35

Description:

In episode #1271, we talk about seven actionable SEO tips for the year ahead! From bottom of the funnel keywords to easy ways to speed up your site, there is loads here to up your ranking and increase your traffic. Listen in with us on this episode of Marketing School!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Actionable SEO Tips for 2020.  [00:43] Focusing beyond the top of the funnel keywords. [01:46] Leveraging FAQ schema in order to get more clicks and outrank other sites. [02:43] Speeding up your site for a better user experience. [03:21] Adding tools to your website for natural and easy link generation. [03:52] Optimizing your organic click-through rate. [04:14] Integrating media into content to increase loyalty and time on-site. [04:52] Satisfying searcher intent and avoiding high bounce rates.  [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Nike FAQ Schema WordPress Structured Content  Google PageSpeed Insights BatchSpeed WP Rocket Short Pixel Google Search Console Ubersuggest CodeCanyon ClickFlow

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The Biggest Influencers in The World Do This (And What You Can Learn From Them) | Ep. #1270

Jan 22, 2020 06:30

Description:

In episode #1270, we share the most important lessons you can learn from the biggest influences in the world. Collaborating with other people who are on the same level as you can be super helpful in cross-promoting your offering. Tune in to hear what Gary Vaynerchuk and other influencers do to keep people engaged and grow their brands!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Can Learn From the Biggest Influencers in the World.  [00:36] The rise of the influencer on YouTube, Instagram, and TikTok.   [01:02] How influencers put together collaboration houses such as the Hype House.  [01:50] Leveraging other influencers to get bigger and bigger.  [02:11] Learn from Gary Vaynerchuk who networks and collaborates with other celebrities.  [02:26] Tag other people in stuff you post at conferences and networking events.  [02:38] Figure out how to monetize your brand by building it out. [03:10] Create videos and video content – it’s booming right now!  [03:54] Keep in mind that videos can reach millions of people.  [04:06] Relate to and bond with your audience by going live.  [04:22] Work through the struggle and remain consistent with what you do.  [05:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

TikTok Gary Vaynerchuk Kylie Cosmetics Charli on TikTok  Leonardo DiCaprio

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6 Proven Hacks to Increase Your Organic CTRs | Ep. #1269

Jan 21, 2020 07:13

Description:

In episode #1269, we share six proven hacks to improve your organic CTRs. Adding the date in your title tag, using Google Search Console to see which of the keywords your page is ranking for, and using a title separator or characters are great ways to improve your CTRs. Tune in to hear how Answer the Public and Ubersuggest can help you!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Six Proven Hacks to Increase Your Organic CTRs.  [00:41] What we mean when we say “organic CTRs (click-through rates)”.  [01:06] Why you should aim to maximize your click-through rate. [01:16] Get more clicks by adding the date in your title tag.  [01:36] Use a tool like Answer the Public to get the permutations of what others search for.  [02:23] Use Google Search Console to see which keywords your page is ranking for. [04:16] Try out ClickFlow – they monitor everything on your behalf and report back.  [04:45] Consider the Google AdWords quality score when it comes to paid ads.  [05:57] Use a unique title separator or characters like arrows or emojis.  [06:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Answer the Public  Ubersuggest  Google Search Console  ClickFlow

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5 Easy Ways to Find Keywords That Convert Into Sales | Ep. #1268

Jan 20, 2020 05:36

Description:

In episode #1268, we share five easy ways to discover those keywords that lead to sales. Use comparison-based keywords to capture an audience that is ready to make a purchase. Tune in to hear all about the most effective keyword generating tools!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Five Easy Ways to Find Keywords that Convert Into Sales.  [00:42] Going after comparison-based keywords using a keyword tool.  [01:24] Why comparison-based keywords are high in conversions. [01:55] Pay attention to what keywords and ads your competitors are bidding on. [02:27] Features that show the top keywords your competitors are going after.  [03:07] Look at your add accounts to see what converts. [03:27] Using a thesaurus to find synonyms for relevant keywords.  [03:59] Everything you can do with a tool like Clickflow.  [04:30] That’s it for today! [04:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

ConvertKit  Mailchimp AWeber Ubersuggest Ahrefs SEMrush Adbeat ClickFlow

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7 Underrated Marketing Lessons | Ep. #1267

Jan 19, 2020 09:43

Description:

In episode #1267, we share seven marketing lessons you may have overlooked. Despite being a fast-moving industry, you want to keep a long-term perspective and avoid cutting corners in your pursuit of success. Tune in to hear what all the best marketers do to stay on top of their game!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Underrated Marketing Lessons. [00:40] Why going longer is better than trying to cut things short.  [01:27] If you aim for impact, the results and money will take care of itself. [01:43] Grow your revenue by pursuing international markets like India and Brazil.  [02:12] Thinking ahead by building a protective moat around your business. [03:10] Why going omnichannel is inevitable if you want to keep succeeding. [04:22] Conversion optimization and creating a premium experience for people. [05:28] Establish stronger audience engagement through live video.  [07:27] The best marketers know how to put a great team around them.  [08:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Warren Buffet Charlie Munger  Ubersuggest

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5 Ways to Find And Connect With Other Talented Marketers | Ep. #1266

Jan 18, 2020 05:41

Description:

In episode #1266, we share some strategies for connecting with and learning from other like-minded people. Media platforms such as LinkedIn, Slack, and Facebook are still the most recommended for engaging with fellow marketers online. Tune in to hear how you can use conferences and networking events in your favor!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Five Ways to Find and Connect with Other Talented Marketers.  [00:34] There so much out there to learn from other people — we don’t know it all!  [01:02] LinkedIn’s strong organic reach makes this a great platform to find other marketers.   [01:33] Attend conferences and networking events to engage those who are a few steps ahead.  [02:07] Continue to connect online with those you met at events. [02:22] List the people who are going to an event and invite them to a dinner or happy hour.  [03:01] Become the connector between people attending the same event. [03:26] Join a Slack group for marketers such as Traffic Think Tank.  [03:55] Facebook groups are still a good platform to connect and engage.  [04:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

LinkedIn Traffic Think Tank Slack Ahrefs

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7 Marketing Lessons Learned From Gary Vaynerchuk | Ep. #1265

Jan 17, 2020 07:18

Description:

In episode #1265, we share seven important lessons you can learn from Gary Vaynerchuk. Being aware of your weaknesses, connecting with your ideal customers, experimenting with new things, and showing up as yourself will help you to build an irresistible brand. Tune in to hear how you can double down on your content!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Marketing Lessons You Can Learn from Gary Vaynerchuk.  [00:32] Gary’s agency VaynerMedia and how he built out his father’s wine company. [01:06] Recognize what you’re not good at and get a team to help you.  [01:39] If you’re going to do marketing, find ways to relate to your ideal customer.  [02:24] Be ahead of the game when it comes to testing and trying new things.   [03:00] Know that social media traffic is short-lived, and take control.   [03:42] Be fast to get new things out consistently.  [04:35] Make the most of your content by reusing it in smaller segments. [05:23] The importance of being yourself and showing up unapologetically.  [06:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Gary Vaynerchuk VaynerMedia  TikTok Community

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5 Underrated Hacks to Rank a Brand New Website | Ep. #1264

Jan 16, 2020 04:46

Description:

In episode #1264, we share the secrets of boosting the rankings of your new website. Increase your brand queries, submit your site to index, and offer a free tool on your website to up your discoverability. Tune in to hear how you can also reach non-English-speaking regions!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Five Underrated Hacks to Rank A Brand New Website.  [00:35] The more brand queries a site has, the easier and faster it is for them to rank.   [00:51] Combine push notifications, Facebook Messenger and email collection.   [01:14] Submit your website to index in Google Search Console.  [01:32] Find the pages who are in the top 1000 and ask them for a link.  [02:14] Buy a tool or widget on 1Kprojects or CodeCanyon and offer it on your site.   [03:18] Keep in mind that your English website is not competitive in all countries.  [03:33] Transcribe and translate your content to reach other regions.  [03:49] That’s it for today! [03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Facebook Messenger Google Search Console Omni Calculator 1Kprojects  CodeCanyon Outgrow

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The Biggest Marketing Mistake Neil Made When He Started Off | Ep. #1263

Jan 15, 2020 06:11

Description:

In episode #1263, we share the biggest mistakes Neil made early in his career. Having a long-term perspective on success and doing the brand work yourself rather than handing it to someone else are two of the most significant lessons he has learned. Tune in to hear why you need to partner with people who have experience in the field before investing in anything.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Biggest Mistake Neil Made When He First Started.  [00:34] Neil’s age when he started his career and how long he has been at it.  [00:54] Paying other people to help with marketing and getting ripped off.  [01:19] Learning that it takes at least three years to do well.  [01:37] Do not keep changing businesses and constantly shift your focus. [01:50] Ensure that your business idea has a big TAM (total addressable market). [02:09] Cultivate a long-term perspective rather than focusing on the day-to-day.  [02:45] How Neil lost over $1 million by trying to start a hosting company.  [03:29] The need to partner with people who know the industry/field you are getting into.   [04:06] What went wrong when he tried to sell products in the education space.  [04:32] Build your brand yourself — don’t leave it up to someone else — and be all in.  [05:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Uber Airbnb Charlie Munger Harold & Kumar

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The Biggest Marketing Mistake Eric Made When He Started Off | Ep. #1262

Jan 14, 2020 05:35

Description:

In episode #1262, we disclose the biggest mistake Eric made in his early days in marketing. Opting for quality and impact is always going to be more sustainable and rewarding than trying to make quick money at the lowest cost. Tune in to how the why behind your ventures is so crucial to your success!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Biggest Marketing Mistake Eric Made When He Started.  [00:52] Eric’s Biggest mistake: always trying to go for the quick wins.  [00:58] Building affiliate sites and buying cheap articles and links.  [01:47] Often mistakes stem from wanting to make a lot of money quickly.  [01:55] Focus on making an impact and choosing quality content.  [02:13] The mistake of trying to make money in a niche you’re not interested in.  [02:28] The importance of understanding the why behind what you do.  [03:31] Learning that you can translate your skills to help real businesses. [04:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Textbroker  WickedFire  Simon Sinek on TED

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How to Build Multiple Income Streams at Once | Ep. #1261

Jan 13, 2020 06:40

Description:

In episode #1261, we discuss why and how you should go about building different income streams within your business. It’s not about having multiple businesses, but about knowing how to monetize the various aspects within your sphere. Tune in to hear how you can optimize the low hanging fruit in your business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Build Multiple Income Streams At Once.  [00:37] Why you should attempt to build multiple income streams, and examples of what we do.  [01:13] Developing a course that consistently makes you money.  [01:39] Think of creative ways to monetize what you are already doing.  [01:55] Taking one asset and putting multiple income streams around it.  [02:20] Avoid starting too many things and keep streams related to one another.  [02:47] The importance of having laser focus and when to expand.  [03:40] Be careful of shiny object syndrome and jumping from one thing to the next.  [04:30] Looking for low hanging fruit in areas that you have already invested in.  [05:11] Establish your product and audience before trying to generate income from it.  [05:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

DreamHost  Leveling Up Podcast ShoeDazzle Brian Lee The Honest Company Jessica Alba LegalZoom

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7 Ways SEO Will Change in The Next Decade | Ep. #1260

Jan 12, 2020 08:47

Description:

In episode #1260, we share our take on how SEO will change in the next ten years. Imagine being able to search by simply thinking about it – this is the direction Neuralink seems to be taking consumer experience in the next decade. Tune in to hear why we believe partnerships between different countries and tech companies will become increasingly important.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Ways SEO Will Change in the Next Decade.  [01:19] Why SEO is not going anywhere as long as humans and robots exist.  [01:50] How Neuralink is changing the playing field on the human-computer connection.  [02:29] How search options and devices will expand in the next decade.  [03:11] Smart home devices like Alexa becoming even smarter and more developed.  [03:48] Search is going to become a remarketing game.  [05:02] The opportunity to boost SEO by translating content into other languages.  [05:46] Keeping in mind that while the US is the superpower today, it might change.  [06:02] Why video is going to be the future of content.  [07:14] The countries that will become more powerful and why partnerships will increase.  [07:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Gary Vaynerchuk Elon Musk Neuralink Alexa Google Home

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The Best Ways to Build Wealth as a Digital Marketer | Ep. #1259

Jan 11, 2020 07:16

Description:

In episode #1259, we share the most effective ways of building your wealth as a new digital marketer. Doing tons of freelance work and making sure that your pitches are concise and well-researched will make you stand out from the crowd. Tune in to hear why having a long-term perspective is most rewarding!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Best Ways to Build Wealth As A Digital Marketer.  [00:48] Doing freelance work as the best way to make money when you’re starting.  [01:00] Land gigs by getting on platforms like Fiverr and Upwork.   [01:23] Be succinct and show insight when reaching out to potential clients.  [02:08] Set yourself apart by researching the company you are pitching to.  [02:55] The value of putting yourself out there and being proactive.  [04:30] Keeping a long-term perspective rather than seeking out easy avenues only.   [04:36] Test out other people’s products first and learn where you can get traffic sources from.   [05:03] What to do once you see that your affiliate work proves successful.  [05:46] Also start building up your speaking career, and offer it free at first.  [05:56] That’s it for today! [06:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Fiverr Upwork Crunchbase AngelList Gary Vaynerchuk ClickBank Commission Junction

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This 8-Year-Old Makes $26M A Year From YouTube - Here's What You Can Learn | Ep. #1258

Jan 10, 2020 05:40

Description:

In episode #1258, we discuss the runaway success of an eight-year-old YouTube star, Ryan Kaji. Together with his parents, he has created the most lucrative YouTube channel on the internet. Tune in to hear all the lessons from his success that are also applicable to you!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How An Eight-Year-Old Makes $26 Million A Year From YouTube.  [00:47] More about Ryan and his YouTube channel called Ryan’s World.  [01:08] The Forbes article about the top YouTube influencers and what they’re making.  [01:47] How Ryan’s mother came up with the idea for Ryan’s World.  [02:13] Realizing that anyone can make money and that YouTube is a powerful platform.  [02:46] Recognizing that there is potential in almost all audiences.  [03:17] The importance of being consistent with your publishing schedule.  [03:46] Why diversifying your investments and sources of income is always a good idea.  [04:09] The first and second runner up of the most successful YouTube stars.  [04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ryan’s World on YouTube  Forbes Article  EvanTubeHD  Dude Perfect on YouTube

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How to Create A Luxury Experience That Delights | Ep. #1257

Jan 9, 2020 05:58

Description:

In episode #1257, we share all about creating luxury experiences for your customers and clients that do not cost you a fortune. It’s all about going above and beyond and trying your best to deliver on requests. Tune in to hear what sets Emirates and Qatar Airways apart from other airlines, and how you can apply these principles in your business.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Create A Luxury Experience That Delights.  [00:36] What each of us considers to be luxury experiences.  [00:58] Why flying Emirates first class is the ultimate luxury experience.  [01:45] What Emirate and Qatar Airways offer that is like no other airline.  [02:30] The value of creating a luxury experience in your marketing and business. [02:47] Focusing on service and why creating the experience doesn’t have to be expensive.  [03:29] Consider hotels’ approach to service and apply it to your business.  [04:42] The key to white-glove service: try not to say “no”.  [05:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Emirates  Qatar Airways  American Airlines  Four Seasons The Ritz-Carlton Zig Ziglar

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How to Build An Ultra Engaged Audience That Buys From You | Ep. #1256

Jan 8, 2020 06:04

Description:

In episode #1256, we discuss different strategies for increasing your follower engagement. The most important thing to remember is to add value first before trying to pitch a product or service to your audience. Tune in to hear why it is crucial to respond to questions and comments on your social media platforms!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Build An Ultra-Engaged Audience That Buys From You.  [00:36] Why you need to have a highly engaged audience.  [01:00] Your number of followers will not determine your success in selling.  [01:12] What you want to achieve by building an email list.  [01:57] The correct ratio between emails that add value and those that pitch a product/service.  [02:16] People follow those who add value, not sell stuff all the time.  [02:29] Engage with your audience if you want them to be engaged.  [03:10] Avoid giving generic advice and personalize responses to your audience. [03:39] The value of responding to comments and questions on social channels.  [04:24] Why you need to start doing more video-based content.  [05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Perry Marshall  Jab, Jab, Jab, Right Hook 

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The Best Podcast Tools for 2020 | Ep. #1255

Jan 7, 2020 05:03

Description:

In episode #1255, we talk about the best tools for podcasting in 2020! With the podcasting market still wide open and the barriers to entry as low as they are, putting some energy into creating platform this year is a great idea! Listen in as we share some of the easy and affordable tools you can use to get started and get growing.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Best Podcast Tools for 2020. [00:47] Google Drive and call recording over Skype with ecamm. [01:22] Zoom calls and utilizing the free service for interviewing guests. [01:56] The great service that Anchor offers for getting started with podcasting. [02:22] Podcast promotion through email and push notifications for better traction. [03:00] Transcription, subscriptions and payments through Descript and Supercast. [04:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Skype ecamm Call Recorder Zoom Anchor Spotify ConvertKit MailChimp subscribers.com ManyChat MobileMonkey Descript GroupOn Supercast

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The Podcast Setup That Helped Us Get to 27M Downloads | Ep. #1254

Jan 6, 2020 07:32

Description:

In episode #1254, we talk about the podcast setup that helped us reach $27 million dollars. Our journey here at Marketing School has been so rewarding and the podcasting market is still a gold rush and definitely something you should consider. Tune in to hear how easy it is to get started and build an audience.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Podcast Setup that Helped Us Get to 27 Million Dollars. [00:46] The current setup at Marketing School and how far we have come. [01:55] Sound quality, removing echos and dealing with high ceilings. [02:51] The bits and pieces that go into making our voices sound better. [05:02] Getting content out with low costs before upgrading. [06:12] Neil's home studio and why he is laying on the couch.  [06:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Heil PR40 Focusrite Scarlett Blue Yeti The Network Studios Shure Yelp

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This Can Bring 10x More Results Than a Super Bowl Ad | Ep. #1253

Jan 5, 2020 06:17

Description:

In episode #1253, we talk about how TEDx can get more results than a Super Bowl ad! With so many useful platforms out there, an expensive Super Bowl ad is not necessarily the way to go to reach the most people. Tune in to hear about some of the innovative ways you can use your ad-budget to build your brand.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Getting TEDx More Results than a Super Bowl Ad. [00:39] Channels that are being utilized by big companies to promote releases. [01:47] The expense and scarcity of Super Bowl adverts. [02:15] Using the Esports and Twitch platforms on a realistic and smaller scale. [02:47] The example of Ninja and the changes he made to his streaming schedule. [03:51] The gaming market and how many young people are playing. [04:27] Branding and the affordable ways of building yours through advertising. [05:11] That is it for today! [05:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Super Bowl League of Legends Star Wars Fortnite Disney+ Epic Games Esports Twitch Ninja Mixer Netflix Amazon Prime

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Why Luminary Is Failing | Ep. #1252

Jan 4, 2020 06:53

Description:

In episode #1252, we discuss our reasons why we think Luminary is failing as a business. Luminary is a podcast production studio that raised well over $100 million to try to build the Netflix for podcasts. If you’re going to launch a business, you have to look at consumer behavior and truly understand what your industry demands. Tune in as we go over all the points why we think Luminary’s roll out failed and how you can prevent that from happening in your own business.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why We Think Luminary is Failing. [00:30] Who is Luminary, what is their business model, and why did their launch fail? [01:34] The importance of understanding consumer behavior before starting a business. [02:06] Why knowing your industry is key for launching a new business. [03:29] Structure of podcasts: why listeners aren’t interested in paid or B-list podcasts. [04:23] The pivot that Luminary needs to save their business. [04:59] Key lesson from this episode: give away everything fro free to build your audience. [05:51] That’s it for today! [06:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Luminary Netflix Disney+ Apple TV+ Joe Rogan Podcast New York Times

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How Success Gaps Can Guide Your Content Marketing | Ep. #1251

Jan 3, 2020 05:08

Description:

In episode #1251, we look at how you can use success gaps to steer your content marketing strategy. So what exactly is a success gap and what does success look like for your customers? The key is that it is not always about selling! If you can educate and help people with all their problems, you are more likely to succeed in the long run. Tune in today to learn more about how to build brand trustworthiness and help your potential customers find success.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Success Gaps Can Guide Your Content Marketing. [00:33] Success gap: what your customers need to become successful. [01:45] Importance of helping your customers solve their problems and be more successful. [02:18] Building brand awareness and trust to leverage word-of-mouth marketing. [02:40] Why content marketing is essentially another way to help your potential customers. [03:34] A tool to determine to best way to help your customers: Ubersuggest. [04:08] That’s it for today! [04:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

David Henzel Syed Balkhi OptinMonster The Success Gap Lincoln Murphy Reebok Ubersuggest

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The Latest Business Trends That Will Guide Your Marketing | Ep. #1250

Jan 2, 2020 07:05

Description:

In episode #1250, we go over all the latest business trends to guide your marketing in the new year. There are a lot of things going on in the business world that we do want to call out because these trends will certainly affect how you do your marketing. We cover important trends such as understanding the pitfalls of raising capital, why a strong brand is so effective for your business, the concept of purchasing web properties, and which marketing strategies to use as everything starts getting more expensive.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Latest Business Trends That Will Guide Your Marketing. [00:48] Understanding the good and bad of raising capital for your business. [02:11] Building a strong brand: leveraging influencers and the omnichannel approach. [03:41] Capitalizing on under-utilized web properties, arbitraging your way to better results. [04:52] How to stay competitive as marketing prices skyrocket: AB testing and conversation optimization. [05:51] That’s it for today! [06:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

SoftBank WeWork Wag Away Warby Parker Attention Capital Girl Boss

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7 Social Media Tools for 2020 & Beyond | Ep. #1249

Jan 1, 2020 05:40

Description:

In episode #1249, we are going over 7 social media tools for 2020 to help you manage and organize all that is happening in the space. We start off with social media management and reporting, why now is a great time to build your messenger list, how to better manage your social media channels, and why it is important to leverage the right tools for your success. For a jam-packed episode of all the best tools, stay tuned!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Social Media Tools for 2020 and Beyond. [00:39] Using SproutSocial to keep accountability within your team. [01:32] Gaining a competitive edge by building up your messenger list as quickly as possible. [02:10] The importance of using the right hashtags on Instagram: Ingramer. [02:45] How to easily create simple, professional content for Instagram with Canva. [03:16] Top tool for managing your YouTube channel: TubeBuddy. [03:42] Using vidIQ to maximize and optimize your YouTube traffic. [04:11] Using Spotify to get guiding insights on your podcast statistics.  [05:53] That’s it for today! [04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Sprout Social ManyChat MobileMonkey Ingramer Instagram Canva TubeBuddy vidIQ SEMrush Ahrefs Ubersuggest Spotify

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2020 Has Begun. Don't Forget These Oldies But Goodies To Grow | Ep. #1248

Dec 31, 2019 07:27

Description:

In episode #1248, we are going to go over some oldies but goodies to help you grow your business in the new year. Often times we focus so much on all the new tools, but today we want to talk about the old, tried and true strategies that still work really well. We dive into key strategies such as webinars, updating and repurposing old content, connecting with customers through text message, and more! Stay tuned to find out how to revive these old marketing goldmines to effectively grow your business. 

TIME-STAMPED SHOW NOTES:

[00:40] Today’s topic: Oldies but Goodies to Help You Grow. [01:06] The power of using webinars to build trust at scale and grow your business. [01:36] Our recommended webinar tool: Livestorm. [01:48] Updating your old content to revamp your business in the new year. [02:36] How to use text messages to connect with your customers directly. [03:52] Top texting platforms and leveraging push notifications to draw traffic to your business. [04:17] Why email should still be a core marketing channel in your business. [05:09] How to leverage and white label tools as the “new” content marketing.  [06:26] That’s it for today! [06:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

ClickFunnels Livestorm Twilio Facebook Messenger Mikael Yang ManyChat MobileMonkey CodeCanyon 1Kprojects

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Should You Sign Up For TikTok in 2020? | Ep. #1247

Dec 30, 2019 06:58

Description:

In episode #1247, we discuss whether or not you should sign up for TikTok in 2020. TikTok is the newest social network, mainly used for much younger people, allowing users to create short lip-sync, comedy, and talent videos. Listen in to hear more about why now is great time for your business to get in on the TikTok platform, how to take advantage of initial organic growth, and when to look out for opportunities to monetize. 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Sign Up for TikTok in 2020?. [00:31] What is TikTok and how do you use it? [01:32] Vine success stories: Logan Paul and Jake Paul. [02:40] The two schools of thought for how to use TikTok for your brand. [03:56] How to repurpose your content from other social media platforms for TikTok. [04:58] Why now is the best opportunity for organic growth on TikTok. [05:36] Focusing on LinkedIn for organic growth on the B2B side. [06:00] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

TikTok ByteDance Vine Logan Paul Jake Paul Staples Center LinkedIn

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A $3000 Story. Was it Really Worth It? | Ep. #1246

Dec 29, 2019 09:26

Description:

In episode #1246, we talk about a $3,000 story and if it was really worth it or not? Have you ever invested in something and then wondered if it was actually money well-spent? For today’s show, Neil interviews Eric on his experience of spending $3,000 to go to a conference to discover if it was really worth the hype. Tune in to discover the importance of building a story for your brand, where to use it, and Eric’s three biggest takeaways from attending the event.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: A $3,000 Story: Was it Worth it or Not? [00:47] When it is better to opt for the book: better value for money. [01:09] Why Eric decided to build an external story for his brand. [01:43] What convinced Eric to attend the conference? [02:23] The story Eric created for ClickFlow: what do they do? [03:40] The process you go through at the conference: creating your brand script. [04:44] Brand script for ClickFlow: what does a brand script entail? [05:38] How to access a brand script template for your business. [06:14] Three biggest tips Eric learned from the conference. [07:50] Understanding where to implement or use your story in your marketing.  [08:31] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Building a StoryBrand Yaniv Masjedi Nextiva Donald Miller StoryBrand Conference Clickflow

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The Best Marketers Are The Most Entrepreneurial | Ep. #1245

Dec 28, 2019 06:33

Description:

In episode #1245, we discuss why the best marketers out there are usually more entrepreneurial! Looking at our own experiences coming up in marketing and in particular the example of our friend Syed Balkhi, we can see the links between creativity, innovation, and success. Tune in to get some inspiration for how you can turn your marketing skills into a business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why the Best Marketers are the Most Entrepreneurial.  [00:34] Eric's practices around learning when he started out in the marketing game. [01:29] Why Neil values creativity over all else in marketing. [02:01] The example of Syed Balkhi and his career path in marketing. [03:31] Frugality and creativity; a winning combination. [04:44] Taking your marketing skills and applying them to a business of your own. [05:38] That's it. [05:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Syed Balkhi OptinMonster Awesome Motive WordPress

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How This Ad Lost One Company a Billion Dollars | Ep. #1244

Dec 27, 2019 07:55

Description:

In episode #1244, we talk about how Peloton lost a billion dollars in company valuation the day a new advert for their bike came out! The ad caused a big stir with claims of sexism and elitism and the share drop was very immediate. Tune in to hear our thoughts on what the real cost of this was and if it really hurt Peloton that badly!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How One Ad Lost a Company a Billion Dollars.  [00:34] A little about Peloton, what the company produces and its reputation. [01:15] The content of the ad in question and the story behind it. [02:12] The backlash against the ad and the resulting drop in value for Peloton. [02:40] Neil's own experiences buying his wife a Peloton! [03:40] Did this saga actually hurt the company and how badly? [04:26] Good press, bad press and neutral promotion. [06:08] Coming back from a negative press cycle and using it to your advantage. [06:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Peloton  SoulCycle Tesla 

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What You Can Learn From The Popeye's Chicken Sandwich | Ep. #1243

Dec 27, 2019 06:13

Description:

In episode #1243, we talk about what you can learn from Popeyes’ chicken sandwich feeding frenzy. As marketers we often forget how effective it can be to test your strategies before doubling down on the right one. Tune in today to hear more about the power of getting back to the basics with minimal viable products, how to use social as a marketing advantage, and why a little competition can create still positive press.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Can Learn from Popeyes’ Chicken Sandwich. [00:45] The story of Popeyes’ chicken sandwich: the feeding frenzy. [01:11] Capacity limit creates a shortage and increasing demand. [01:24] Recognizing the power of social media when it is used correctly. [01:54] Understanding when a “subtle” marketing approach is more effective. [02:15] Getting back to the basics of marketing: minimal viable product. [03:06] Importance of testing marketing strategies before doubling down on them. [03:43] The incredible revenue generating from the chicken sandwich wars.  [04:25] Chick-fil-A vs Popeyes: the positive press creating from the sandwich wars. [05:02] Learn how to test your marketing strategies on the Marketing School Live website. [05:43] That’s it for today! [06:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Popeyes Chick-fil-A Marketing School Live

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The Big Mistake You Are Making on Social Media | Ep. #1242

Dec 25, 2019 07:38

Description:

In episode #1242, we share the biggest mistake you’re making on social media. While repurposing content can be effective, it’s imperative to consider whether the content is appropriate for each new channel you publish to. Tune in to hear all about Gary Vaynerchuk’s awesome free resource that outlines everything you need to know regarding social media posts! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Big Mistake You’re Making on Social Media.  [00:47] Examples of how we repurpose content efficiently.  [01:19] Making the mistake of republishing content on an inappropriate channel. [02:00] Always keeping the norms of the channel (e.g. length of posts) in mind.  [02:20] Advice for publishing natively on Twitter and recent example of a successful Tweet.  [03:08] Putting thought into your posts rather than publishing the same across all platforms.  [04:02] Study the strategies of those who do well on various platforms.  [04:27] Keep in mind that some channels work in both directions while others don’t.   [05:20] Building a culture of experimentation to find out what works.  [05:55] The free resource that outlines key principles of posting on social media.  [06:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leveling Up Podcast  The Hard Thing About Hard Things  Ben Horowitz on Twitter Twitch  Gary Vaynerchuk  64 Piece of Content 

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How to go Omnichannel With Your Content in Under 30 Minutes | Ep. #1241

Dec 24, 2019 07:48

Description:

In episode #1241, we discuss how you can share to various channels in less than 30 minutes! Sprouting your content means that you make new pieces from an existing “seed” piece, therefore saving a great deal of time and money. Tune in to hear which tool we use to quickly publish your content on various platforms! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Go Omnichannel With Your Content in Under 30 Minutes.  [00:32] What we mean by “omnichannel” and the different types of content and platforms. [01:17] The misconception around Google penalizing for duplicate content.  [02:00] Keeping in mind that people’s attention spans are very short nowadays.  [02:29] The simple process we follow to spout our content from a “seed” piece.   [03:32] How one piece of content can become 70 pieces of content.  [04:19] Using a tool like IFTTT to connect your content to various platforms.   [05:14] Making your content native so that it is appropriate for the specific channel.  [06:35] Sometimes basic posts work the best.  [06:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Gary V (64 Pieces of Content) IFTTT

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How to Market Like Apple in 2020 | Ep. #1240

Dec 23, 2019 07:45

Description:

In episode #1240, we share the strategies for marketing like Apple in 2020. By creating more products that are integrated, Apple keeps customers reliant on them, and people keep coming back to buy the latest devices. Tune in to hear how Apple is diversifying into other markets to remain at the top of their game! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Market Like Apple in 2020.  [00:45] What Apple’s marketing approach used to be.  [01:09] Launching their products to influencers and letting them do the marketing.  [01:36] How utilizing influencers saves on costs.  [01:51] How integrating all their products get people to keep buying from them. [02:23] Integrate with other partners to pull customers and make them reliant on you.  [02:54] The positive change of Apple listening to feedback now.  [04:00] Apple’s easy-to-navigate website and all the benefits of simplicity.  [04:55] Integrating your other products and services at the checkout point on your website.  [05:32] Why you have to pay attention to your surroundings and diversify.  [06:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Apple  Cybertruck Amazon Netflix 

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How Storytelling Helps Increase Conversion Rates | Ep. #1239

Dec 22, 2019 06:38

Description:

In episode #1239, we discuss the benefits of creating a story around your business. Before people will invest in your product or service, especially with higher-priced items, they want to relate to you, and stories are a great way of making yourself more relatable. Tune in to hear what brands have made major successes with their storytelling! 

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Storytelling in Business.  [00:36] Examples of companies who have made stories part of their brand.  [01:01] Why storytelling is such a powerful strategy in business.  [01:22] Thinking of stories as rollercoasters and highlighting the ups and downs.  [01:55] The biggest benefit to being more relatable as a brand.  [02:28] Realizing that your story is about you being a guide for your customers.  [03:08] Picking the right time and place to share your story.  [03:35] How stories also help to sell higher-priced items.  [04:44] The importance of stating what your plan is for guiding people. [05:17] Encouraging and challenging customers to take action.  [05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Beats by Dre Nike StoryBrand

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How to Leverage Facebook's Library | Ep. #1238

Dec 21, 2019 06:09

Description:

In episode #1238, we discuss how you can leverage Facebook Ad Library. Seeing what similar size brands are doing to double down on their ad campaigns is a great way for you to stay in touch with the latest trends in advertising. Tune in to hear which industries have the most creative affiliate marketers to watch! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Leverage Facebook Ad Library.  [00:32] All the information about ads that Facebook’s library provides. [01:00] An example of how this tool can show you everything about a brand’s ad activity.   [01:41] The biggest mistake people make – copying what the big brands are doing.  [02:08] Remembering that conversion rates for big brands are always going to be higher.  [02:31] Taking your cues from smaller, similar size companies and ads with lots of engagement.  [03:38] The industries in which you can see super creative affiliate marketers.  [04:37] Paying attention to those adds that are up for a long time. [05:03] That’s it for today! [05:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Facebook Ad Library Nike Amazon Microsoft

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How to Use Instagram Hashtags The Right Way | Ep. #1237

Dec 20, 2019 06:31

Description:

In episode #1237, we discuss how you can use Instagram hashtags optimally. If you wondered whether hashtags are still a thing – they are! Choosing a good mix of trending and specific hashtags will gain you more followers and extend the reach of your posts. Tune in to hear all about the awesome tool that can help you generate first-class hashtags! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Use Instagram Hashtags the Right Way.  [00:37] Why using hashtags on Instagram is still relevant and important. [01:19] Checking your post insights on a business account to see the reach of your post.  [02:08] Using a mix rather than only the biggest or trendiest hashtags.  [02:32] How to use a tool like Ingramer to generate a good mix of hashtags.  [03:13] The negative consequences of using hashtags that are too generic.  [04:09] Getting a higher conversion of new followers when using specific hashtags.  [05:10] The useful copying capability on Ingramer and saving the best hashtags.  [05:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Instagram Ingramer

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7 Unconventional Ways to Fund Your Marketing | Ep. #1236

Dec 19, 2019 10:28

Description:

In episode #1236, we share seven unconventional ways to raise money for marketing. Crowdfunding, revenue-based financing, trading services and getting a Small Business Administration loan are only a few of the innovative ways you can get your hands on the cash you need. Tune in to hear how monetizing your content can serve this purpose!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Unconventional Ways to Fund Your Marketing.  [00:52] How you can go about crowdfunding your business following the Jobs Act of 2016.  [01:33] Leverage your community to help you market through blogging and guest posting.   [03:29] Funding through revenue-based financing using a service like Clearbanc.  [03:57] Considering your strengths and trading those for marketing services.  [05:09] The best thing about using the BizX platform to trade services.  [05:54] The benefits of getting your hands on a Small Business Administration loan in the US.  [06:39] Examples of funding your marketing through business development.  [07:53] Monetizing your content to raise money.  [09:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

TechCrunch Activision StartEngine Kickstarter ClickFlow Clearbanc LighterCapital BizX

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7 Alternative Ways to Monetize Your Content | Ep. #1235

Dec 18, 2019 09:35

Description:

In episode #1235, we talk about seven different ways to monetize your content! From subscriptions and affiliate marketing to native advertising and speaking gigs, there are so many ways that you can use what you are already doing to get paid. Tune in hear how to leverage your work and get your balance moving upwards!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Alternative Ways to Monetize Your Content. [00:55] Subscriptions and the smart model Chinese teachers are using. [02:53] Paid services; using blog and podcast content as a lead-in to income. [03:55] Affiliate marketing and making use of collaboration. [04:46] Native advertising and the idea of premium sponsored creation. [05:51] SEO-ranked content for rent; offering pages to other businesses. [06:47] Speaking gigs and ways to get booked for paid appearances. [07:43] Bundling content into different packages for everyone's benefit.  [08:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Substack Supercast Leveling Up Patreon New York Times ClickBank ShareASale Commission Junction Rakuten John Lee Dumas TechCrunch Gary V

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What You Can Learn From The Tesla Cybertruck | Ep. #1234

Dec 17, 2019 08:33

Description:

In episode #1234, we talk about the lessons you can learn from the Tesla Cybertruck! Recently unveiled by Elon Musk and Tesla, the Cybertruck has been a huge talking point, with its unique design and grand claims, in our conversation we unpack the marketing lessons that are illustrated by the unveiling and preorder process. Tune in to hear all about it!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Can Learn from the Tesla Cybertruck. [00:33] What is a Cybertruck? [01:39] The unveiling of the Cyberturck and the question of its windows. [02:40] Tesla's marketing strategy and the competition they set up. [04:12] Perception is everything, choose what you portray carefully! [05:25] The image of the Cybertruck and the impact that something that distinct makes. [06:00] Knowing your audience and pitching to them directly. [07:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Tesla  Cybertruck James Bond Bladerunner Cybertruck Unveiling Youtube Wesley Snipes

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How to Weaponize Your Data | Ep. #1233

Dec 16, 2019 07:31

Description:

In episode #1233, we share strategies for making the most of your data. Customer data platforms and sales enablement tools can help you to track customer behavior and thus target them in more personalized and effective ways. Tune in to hear what you can do to double down on every site visitor!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Weaponize Your Data.  [00:36] How the collection of data is increasing and becoming almost unmanageable. [00:53] Using customer data platforms to track customer behavior and target them.  [01:28] How sales enablement tools can help you weaponize your data.  [01:58] How BounceX helps you to get the maximum amount of revenue out of each visitor.   [02:57] The size of company that Bounce X works for and advice for smaller companies.  [03:40] An example of how IP and email addresses can be used for personalized marketing.  [04:57] The benefits of using Supermetrics to connect the data within Google Data Studio.   [05:40] The limitations of Google Analytics and how it differs from Google Data Studio.  [06:35] That’s it for today! [06:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Hull  Outreach SalesLoft  BounceX Coca-Cola Clearbit Supermetrics Google Data Studio Google Analytics

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Smartest Marketing Examples That We've Seen Recently | Ep. #1232

Dec 15, 2019 06:04

Description:

In episode #1232, we share some of the smartest marketing strategies that we have come across lately. You will hear great examples of how people are leveraging design to drive user enthusiasm on their websites, and getting past pesky pay to play algorithms by using platforms such as text. We also share two brilliant secrets for boosting your Instagram following and website traffic. There are some golden pointers in this episode so be sure to catch it!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Smartest Marketing Examples We Have Seen Recently. [00:36] What makes the Tinder Swindler article impossible to stop reading. [01:25] How to use charity donation options on your website to convert prospective customers. [02:16] A tip for achieving remarkability: use your own custom illustrations. [02:46] Two ways to initiate text marketing thus bypassing pay-to-play algorithms. [03:22] The value of email, community.com, and other channels for controlling reach. [04:13] A ‘content for close friends only’ strategy that boosts follower count by 40% in a month. [05:20] That’s it for today! [05:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

The Tinder Swindler Operation Smile Content Harmony Wait But Why Grant Cardone ManyChat community.com Facebook LinkedIn  TikTok

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7 Ways To Skyrocket Your LinkedIn Engagement | Ep. #1231

Dec 14, 2019 04:39

Description:

In episode #1231, we share seven strategies that you can use to boost engagement on your LinkedIn significantly. We highlight LinkedIn’s great capacity for going live and teach you how to leverage tagging, commenting, opening lines, SRT video files, and your social media ring to get that user engagement popping off! Find out some tips you won’t hear anywhere else right here today. 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Ways to Skyrocket Your LinkedIn Engagement. [00:30] The great capacity of LinkedIn for going live due to its organic audience. [00:52] Boosting virality through getting and replying to comments. [01:32] How a great opening line can act as a brilliant hook. [02:10] Using the pencil icon and SRT files when uploading video content. [02:27] Tag people in your posts, but make sure they are posts that add value. [02:52] The value of having a social media ring for building post momentum. [03:15] Some ways to build up a social media ring such as using texts or emails.  [03:50] That’s it for today! [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

LinkedIn subscribers.com

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What You Can & Can't Outsource with Social Media | Ep. #1230

Dec 13, 2019 08:19

Description:

In episode #1230, we give you some tips about when to pass off social media work to an employee or third party organization, and when to do it yourself. The audience that you have built around your personal brand can tell when the content you post hasn’t been written by you, so we recommend personability as far as tweets, stories, and photographs. Outsourcing can start to happen for things like checking social inboxes, video editing, and all those labor-oriented tasks that don’t require your personal touch. Hit play for the specifics!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When You Can and Can’t Outsource with Social Media. [00:50] Why not to outsource the production of content associated with one’s personal brand. [03:34] Some thoughts on why personal photos get better responses than outsourced ones. [04:29] The value of storytelling and how Instagram stories tend to spread. [04:47] When Instagram stories can be outsourced: after you have made their content. [05:11] Outsource for labor such as video editing and other stuff you’re not good at. [05:31] How Twitter still stands as a great platform to have conversations on.  [05:45] Using Fiverr to outsource the creation of Instagram carousels. [06:40] Why it is a huge time saver having somebody to check social inboxes. [06:59] How helpful platforms like Hootsuite and Sprout Social are for data insights. [07:40] That’s it for today! [07:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Eric Siu on LinkedIn Eric Siu on YouTube Eric Siu on Instagram Ben Horowitz Andreesen Horowitz Gary Vaynerchuk Fiverr Hootsuite Sprout Social Twitter

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A Simple Marketing Game Plan For the First 30 Days of 2020 | Ep. #1229

Dec 12, 2019 06:30

Description:

In episode #1229, we give you four marketing strategies that you can use to kick off 2020 in the best way possible. We thought that rather than us telling you what to do for the whole year, we’d start by just breaking down the first month. Make sure you spend your January branching out from your best platform, solving business issues weekly, leveraging online tools to increase web traffic, and getting closer to your audience using the omnichannel approach. Don’t miss out on this one and remember to bookmark it so you can listen to it again just before 2020 starts!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: A Simple Marketing Game Plan for the First 30 Days of 2020. [00:46] How to kick off 2020 right by doing one thing each week of January! [00:57] Leveraging similar platforms to your best one as a way of growing your audience. [02:06] Solving issues weekly and what that can do to keep your head above water. [03:05] What offering free tools on your website can do to increase its traffic. [04:09] Using the omnichannel approach to connect to your audience better. [05:37] That’s it for today! [05:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Facebook LinkedIn Instagram YouTube EOS Ubersuggest Code Canyon Gary Vaynerchuck

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7 Marketing Trends for 2020 | Ep. #1228

Dec 11, 2019 07:08

Description:

In episode #1228, we discuss seven marketing trends that we see happening in 2020! 2019 has been a wild year and some things are falling by the wayside, while others are on the up. Our big predictions are the rise of voice search, tiered monetization, TikTok, business intelligence, AI, new communication strategies, and the only moat that will still exist in marketing! Tune in to sharpen your perspectives about what 2020 could bring you and vice versa.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Marketing Trends for 2020. [00:30] How and why you should become compatible with voice search. [01:07] Ways that tiered monetization audience/creator arrangements have room to grow. [02:20] Why to focus on business intelligence and not just front end analytics. [03:27] The value of utilizing AI in any way possible for business optimization. [04:15] A drop in the effectiveness of email communication and how to get past it. [05:14] Why leveraging TikTok is still a great idea. [05:49] Personal brands are the only way to ward off other companies from copying you exactly. [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Jetson AI Shopify WordPress Substack Supercast Leveling Up Google Analytics Amazon Prime Google Data Studio Pattern89 Gmail Descript TikTok ByteDance Snapchat Vine Facebook

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What Marketing Investments We Are Making For The Next 10 Years | Ep. #1227

Dec 10, 2019 07:22

Description:

In episode #1227, we talk about what marketing investments we will be making for the next ten years. The trends we consider to be worth your capital in the coming years are data leveraging, platform integration, the freemium strategy, personal brand building, and the continuing rise of chat based business models. If you are looking for ways to think about growing a business in the long term be sure catch this one!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Our Marketing Investments for the Next Ten Years. [00:33] Find out how to use data to your advantage in an ethical manner. [01:24] Tap the audiences of other platforms by integrating into them with plugins/extensions. [02:37] Build great products and use the freemium marketing strategy. [03:49] The value of stopping focusing on immediate ROI but rather building a brand. [05:43] Why voice/chat text models are is still on the rise. [06:40] That’s it for today! [06:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Single Grain Google Data Studio Facebook Google Chrome WordPress Shopify Slack Dropbox Google Analytics Adobe Salesforce Supermetrics Marketo Openview Hubspot Uber ClickFlow Beats By Dre Dr Dre Lebron James Kobe Bryant Kylie Jenner Kylie Cosmetics Nike Twilio ManyChat

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7 Lessons Learn From Sam Oven's 36 Million Dollar Business | Ep. #1226

Dec 9, 2019 10:25

Description:

In episode #1226, we share the seven best lessons we learned from Sam Ovens’ presentation at our recent marketing workshop. We talk about money-draining tasks, distracting habits such as networking and cooking, and tips for practicing a healthy diet. We also share his lessons for optimizing your business through testimonials, thinking ahead, and obsessing over minor tweaks. Sam makes $36 million per year using techniques like these, so it would probably be a good idea if you checked out this episode!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Lessons We Learned From Sam Ovens. [01:20] How networking can be a distraction from focussing on one’s business. [02:14] The value of quitting -$100 per hour activities such as drinking alcohol. [03:04] Get more energy from plant-based, non-processed foods, and fasting intermittently. [04:30] Using a food delivery service such as Thistle to cut out time spent cooking. [05:22] The success that comes by fine-tuning whichever of your campaigns is working best. [06:35] Evolve your business through future-focused thinking and observing great leaders. [07:40] The 3586 impromptu testimonials Sam has and how they create trust in his business. [09:33] That’s it for today! [09:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Sam Ovens Activision Blizzard SnackNation Thistle

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7 Hacks for Performing at an Elite Level | Ep. #1225

Dec 8, 2019 08:17

Description:

In episode #1225, we will be sharing seven hacks that you can apply to your life to start performing at a more elite level. Whether you are already super successful but want to optimize even further, or you’re just starting along your path to greatness, these seven hacks will be invaluable! We cover sleep and organizational habits, eradicating time-draining tasks, and also the incredible new Timeshifter app. Become your greatest self by hitting play and learning from the best now!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Hacks to Performing at an Elite Level. [00:30] Use Timeshifter to beat jet lag and perform optimally. [01:15] How to optimize life for convenience so that work can be focussed on. [02:39] Ways to get as much sleep as possible: room temperature, sobriety, etc. [03:39] Break down tomorrow’s tasks into chunks using a to-do list. [04:41] What the five through 30 model is and how it can optimize habits and organization. [05:40] The benefits of waking up at 04:00 and starting work at 05:00: no distractions. [06:26] Batch days by themes of tasks to guard what you spend time doing. [07:28] That’s it for today! [07:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Timeshifter TaskRabbit Matt Walker’s Sleep Ted Talk Petra ClickFlow

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How to Get 10k Followers a Week On Instagram Organically | Ep. #1224

Dec 7, 2019 06:19

Description:

In episode #1224, we share how you can organically grow your followers on Instagram by 10k, every week! We learned the benefit of Instagram carousels from Chris Do and the way he has used these to grow his following is simply remarkable! For a simple explanation of how you can do the same, listen in!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Get 10k Followers a Week on Instagram Organically. [00:34] Where we got this idea from; looking at Chris Do and carousels. [02:02] The immediate success that Neil experienced with this strategy. [03:10] Grabbing people's attention with the first image of carousel. [04:02] Maintaining interest and taking the audience on a journey. [05:08] Realistic results and what is possible with these tactics. [05:27] Comparing stats from before and after implementing this. [05:42] That’s it! [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

SaneBox Chris Do  Glengarry Glen Ross

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How to Actually Translate Your Content (The Biggest Hack For 2020) | Ep. #1223

Dec 6, 2019 07:26

Description:

In episode #1223, we unpack how to translate your content to make the most of it! In 2019 there is an over-saturation of US-centric, english-language content but a lack in many other regions and languages. This means that by merely transcribing and translating your existing content you can enter into, and dominate, new markets with little effort and cost. Tune in to hear the basics of this easy process!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Actually Translate Your Content. [00:45] How Neil started with the strategy a few years ago. [01:04] The amazing results that Neil has experienced since implementing. [01:38] Some of the lessons that Neil learned about transcribing content. [02:40] The dangers of working with people who are not local and embedded in a culture. [03:50] Where to find people to do this transcription and translation work. [04:04] Building brands locally and back-linking from different regions. [04:48] Brand clarity and becoming known on social media and at conferences.  [05:41] Taking advantage of the white space that is currently available.  [06:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. [06:53] That’s it for today!

Links Mentioned in Today’s Episode:

Upwork Howard Schultz

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7 Things Small Businesses Can Do To Grow Faster in 2020 | Ep. #1222

Dec 5, 2019 07:59

Description:

In episode #1222, we talk about the seven things that can help your business grow faster next year! From the usefulness of webinars and text messaging to the best ways to boost your YouTube rankings, we cover it all. Tune in to hear how you can get you business bubbling in 2020!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Things that Small Businesses Can Do to Grow Faster in 2020. [00:33] Looking back to old effective tactics such as webinars. [01:20] Translating and transcribing existing content for other regions. [02:10] Text messages and SMS marketing within the bounds of the law! [02:58] Maximizing YouTube views in the first 24 hours. [04:15] The trend towards texting and instant messenger marketing. [05:06] Updating old content instead of writing new posts all the time. [05:33] Using gifts to make marketing impressions on customers.  [07:05] That is it for today! [07:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Joe Erway Livestorm Zoom Moz Ahrefs HubSpot SEMrush Luxor Linens ClickFlow ManyChat Telegram Facebook Messenger Giftology John Ruhlin

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7 Lessons Learned From a Mastermind | Ep. #1221

Dec 4, 2019 11:18

Description:

In episode #1221, we talk about the seven lessons we learned hosting our own mastermind! We had such a blast hosting this event, meeting all the attendees, and listening to the great speakers, so we thought we would share the seven biggest takeaways we got from the experience. Tune in to hear about raising capital, hosting dinners, growing a following and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Lessons We Learned from a Mastermind. [00:33] The mastermind we hosted recently and the great time we had! [01:28] Attendees and the amazing quality of people who were there. [02:05] The democratization of capital and the different ways to raise funds. [03:08] Benefits of purchasing sites from non-profits. [04:12] Getting out there and doing in-person, active events. [05:16] A simple way to grow your Instagram following today! [06:14] Using dinners for mingling and networking of participants.  [07:01] Staying open to taking and giving help in the business world.  [09:16] Optimize yourself for best performance!  [10:32] That is it for today! [10:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Howards Marks Activision Blizzard StartEngine ClickFlow Fulcrum Events Jayson Gaignard Tony Robbins Dan Sullivan

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Marketing Checklist for 2020 | Ep. #1220

Dec 3, 2019 08:13

Description:

In episode #1220, we share our marketing checklist for the coming year. Monetizing voice-based traffic, using a customer data platform, and readjusting your SEO strategy are only a few of the tips we offer to help you stay relevant in 2020. Tune in to hear why you should sell on live, sprout your content, and add a checkout bump to your site! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: A Marketing Checklist for 2020.  [00:37] Listen to the last episode we did about the opportunities for 2020.  [01:02] The tools you can use to monetize voice-based traffic.    [01:20] What customer data platforms allow you to do and the increasing value of data.  [02:03] How to readjust your SEO strategy for 2020, including updating and translating content.   [02:54] Survey your audience before the end of the year.  [03:38] Go live to sell on social media once a week.  [04:05] The importance of sprouting your content and leveraging the omnichannel.   [05:10] Examples of how you can grow by offering a free product.   [06:09] Focusing on your brand and creating content.   [06:52] Why you must add a checkout bump to your site.  [07:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Jetson AI  Segment Hull  Tai Lopez  Grant Cardone  Ubersuggest 

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7 Social Media Opportunities We’re Excited About for 2020 | Ep. #1219

Dec 2, 2019 06:48

Description:

In episode #1219, we share the expected social media trends for 2020. From TikTok and advertising on live to connecting with people through ephemeral content, we give you everything you need to stay ahead of the game in the coming year. Tune in to hear why posting natively is most effective! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Social Media Opportunities We’re Excited About For 2020.  [00:35] TikTok’s likely growth projection for the coming year.  [01:07] Why you should sell through live and examples of people who use it this way.  [01:39] Advertising and connecting with people through ephemeral content like stories.  [02:21] The benefits of re-using content by turning it into smaller bits. [03:18] What posting “natively” means and why you should implement it. [04:36] What to do when customers visit your checkout or lead page but don’t buy.  [05:22] The continuing growth of chat and its various platforms.  [06:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

TikTok  Grant Cardone  Tai Lopez  WeChat  QQ Snapchat  Instagram  Facebook Messenger  ManyChat 

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7 SEO Opportunities We’re Excited About for 2020 | Ep. #1218

Dec 1, 2019 06:53

Description:

In episode #1218, we talk about 7 SEO opportunities that we are especially excited about for 2020. We cover content translation, snippets, updating old content, keywords and much more! Tune in to hear how you can get your ranking up in the new year!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 SEO Opportunities that We are Excited About for 2020. [00:32] Content translation and transcribing and exciting new possibilities for this! [01:20] Using and tracking snippets for optimization. [02:01] Making the most of old content over only creating new posts. [02:45] Fact schemas and ranking higher on search result pages. [03:17] Google algorithm updates and what it means for search results. [04:20] Assessing your keywords and the tools to do this. [05:07] New tools with built in SEO capabilities. [06:04] That’s pretty much it for this episode! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

ClickFlow Matthew Woodward Quora MarketMuse Clearscope Ahrefs SEMrush Ubersuggest BrightEdge

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7 Ad Opportunities We’re Excited About for 2020 | Ep. #1217

Nov 30, 2019 08:01

Description:

In episode #1217, we unpack a list of 7 ad opportunities that we are really excited about for next year. We discuss new things on Google, chatbots, TV spots, LinkedIn and more! Listen in to hear all about it!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Ad Opportunities We're Excited About for 2020. [00:34] Google's new search-result forms and their amazing ease of use. [01:12] Re-marketing and long form videos. [01:58] Chatbots and new ground in the field of chat marketing. [03:08] The trend of driving traffic towards content and educational pages. [03:49] TV and streaming platforms; the evolving and unknown avenue of ads. [04:59] Push notifications and the conversion rates through this form of marketing. [05:21] TV spots and the usefulness of getting some of this real estate.  [05:54] The growth of LinkedIn and its organic reach. [07:08] That is it for today! [07:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

ManyChat Toolio Netflix Amazon Prime Hulu Comcast Spectrum Disney+ YouTubeTV CNBC Microsoft Bill Gates Steve Ballmer Tinysponsor

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How to Do An Audience Survey To Serve Your Customers Better | Ep. #1216

Nov 29, 2019 08:14

Description:

In episode #1216, we talk about how to do a survey in order to better serve your audience! We use the example of our recent Growth Accelerator event and the survey we did after the fact to gauge what the audience liked the most and their thoughts for improvement. Tune in to hear how you can use a survey to get closer to your people!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Do an Audience Survey. [00:31] Experiences at our recent Growth Accelerator event. [01:24] Some of the questions we used in our post-event survey. [02:45] Why certain people do not connect with certain types of content. [03:39] Maximizing what you already have before more growth. [04:30] Using open-ended questions and finding the common threads in answers. [06:40] Allowing space for people to add their own feedback for your benefit. [07:10] That’s it! [07:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

SurveyMonkey SaneBox

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If You Want to Grow Fast, You Need to do This | Ep. #1215

Nov 28, 2019 06:01

Description:

In episode #1215, we discuss what you need to do to rapidly increase your growth. Providing your audience with innovative, value-adding freebies is a great way to get people talking about your business. Tune in to hear why you have to be willing to take risks to reap big rewards!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: If You Want to Grow Fast, You Need to do This.  [00:36] Think about what you can give away for free, and we don’t mean an eBook or tool.   [00:57] Examples of the kinds of value-adding freebies you could give people. [01:10] Why eBooks are no longer a good option.  [01:36] The value of giving something that others would normally charge for.  [02:14] The shift towards machine learning and AI, and staying ahead of the curve.  [03:30] Considering how you can be 10 times better than your competition.  [03:53] Why these free offerings do not have to cost you a fortune.  [04:22] The importance of being willing to take risks.   [05:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ubersuggest  ClickFlow  Kissmetrics  AWS CodeCanyon  1Kprojects  The Economist  Leave Some Feedback:

 

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How to Crush It When You Speak | Ep. #1214

Nov 27, 2019 07:13

Description:

In episode #1214, we share our top tips for crushing a speaking opportunity. The key is to find out exactly who your audience is so that you can tailor content accordingly. Tune in to hear some great advice for interacting with your audience and getting hold of their contact details! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Crush A Speaking Gig.  [00:49] The importance of developing your own voice and presence.  [01:12] Keeping in mind that your goal is to promote your brand, and get more business.  [01:35] How you can quickly expand your email list and collect leads.  [02:17] Getting connected with an intimate group through a cool LinkedIn feature.  [03:32] The benefits of frequently publishing content on LinkedIn.   [03:38] Knowing what kind of audience you will address and tailoring your message accordingly.  [04:02] Why you need to constantly engage with your audience: talk with, not to them.  [04:20] Ideas for interaction: asking questions, making jokes, etc.  [05:03] Avoid talking about yourself too much and having a long bio. [05:13] Asking the event organizer for more information on the audience, and avoiding cliches.  [06:07] The advantage of asking people to text you to get the presentation notes.  [06:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

LinkedIn  TED Twitter  Evernote  Twilio 

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How Eric Siu Saved His SEO Traffic from Tanking | Ep. #1213

Nov 26, 2019 07:02

Description:

In episode #1213, we discuss how Eric prevented his SEO traffic from dropping drastically. Failing to redirect correctly when redesigning and assuming that your developer knows the ropes are two big mistakes you should avoid. Tune in to hear which tools Eric used to prevent a traffic disaster! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Eric Siu Saved His SEO Traffic from Tanking. [00:53] What went wrong: not giving the developer a checklist when the site was redesigned.  [01:15] Going ahead with the redesign without having the correct redirects in place.  [01:44] Using Google Search Console to help point out issues with your site.  [01:54] Using monitoring tools such as Ahrefs, SEMrush, and SEO Spider.  [02:20] What happened once 404 issues were fixed.  [02:32] Ensuring that you don’t lose traffic by breaking the URL structure.  [03:49] Increasing the mobile site speed and maintaining the desktop speed.  [05:00] Why you don’t have to be perfect everywhere.  [05:44] Avoid making the same mistake by actively monitoring redirects and hiring appropriately.  [06:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Google Search Console  Ahrefs  SEMrush  Screaming Frog  ClickFlow 

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Marketing Trends for 2020 | Ep. #1212

Nov 25, 2019 09:06

Description:

In episode #1212, we share the top marketing trends for the coming year. You can expect to see wider use of chatbot software, voice search, and business intelligence (BI) tools. Tune in to hear why companies will continue to develop products only to give them away for free! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Marketing Trend for 2020.  [00:45] The growing popularity of software such as ChatBot and ManyChat.  [01:17] The benefits of combing chatbots with text tools such as Twilio.   [01:45] Some of the biggest companies in the chatbots space and the expanding market.  [02:13] How voice search will start to dominate searches through applications like Alexa.  [02:36] Companies building products and giving them away for free to generate leads.  [03:57] Learning what to optimize by using Pattern89 to run Facebook and YouTube ads.   [04:33] The excess of channels and data sources and the growing need for BI tools.  [05:27] Streamlining all the data sources through customer data platforms such as Hull.  [06:25] The emergence of companies that fill in the gaps.  [08:06] That’s it for today! [08:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

ManyChat ChatBot  Facebook  Twilio  MobileMonkey Intercom Drift Alexa Jetson Ubersuggest Ahrefs SEMrush  Pattern89 TikTok Reddit Google Analytics Google Data Studio Hull  WordPress Shopify

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Templates We Use To Grow Our Businesses Faster | Ep. #1211

Nov 24, 2019 08:26

Description:

In episode #1211, we share all the best templates for accelerating your business growth. Whether to stay organized, test and implement new ideas or find out the projected cash you’ll have left at any given point, there is a formula for each. Tune in to learn more about the three must-read books for growing your business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Templates We Use to Grow Our Businesses Faster.  [00:50] When Traction is a great framework to use and how it helps you stay organized.  [01:43] Traction as the first, Scaling Up as the second, and 3HAG WAY as the third step.  [02:53] A growth plan for coming up with, implementing and testing new ideas faster. [04:37] Using Runway to show you how much cash you will have left at any given point.  [05:30] The ideal amount of cash to have in the bank when you are in startup mode.   [06:02] Accelerating growth by hiring experienced people.   [06:53] The awesome templates available from Point Nine Capital.  [07:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Traction Traction on Amazon Gino Wickman on LinkedIn Vern Harnish Scaling Up 3HAG WAY  Runway Point Nine Capital

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7 Practical Ways to Make Use of Data to Grow Faster | Ep. #1210

Nov 23, 2019 07:00

Description:

In episode #1210, we share seven practical ways to use data to grow faster. It is all about finding the right tools to help you optimize and automate your operations so that you can get the maximum benefit from your marketing efforts. Tune in to hear why you should use a data scientist and keep a record of everything you do for marketing.  

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Practical Ways to Use Data to Grow Faster.  [00:30] Why data is important – think machine learning and artificial intelligence.  [00:49] Google’s built-in AI that can help you optimize your ads.  [01:10] The tools you can use to make the most of your Facebook ads.  [01:29] How using the search bar inside Google Analytics can assist you.  [02:01] The helpful reports Google Data Studio provides for executives and agencies.  [02:23] Finding automated solutions for SEO such as BrightEdge, ClickFlow, and Distilled.   [03:08] Why you want to work with a data scientist and what you can expect to pay.  [03:54] Putting everything you’ve done in marketing on an Excel spreadsheet.   [05:20] Why you want to make use of APIs.  [06:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Google Facebook Pattern89 Google Analytics  Google Data Studio  Supermetrics  BrightEdge  ClickFlow Distilled  RankScience  Upwork Toptal  BuiltWith  SEMrush  Ahrefs  Zapier

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What You Can Learn from WeWork's Debacle | Ep. #1209

Nov 22, 2019 06:58

Description:

In episode #1209, we discuss the various problems that WeWork recently ran into. It is crucial to remain realistic about what your company is and what it offers rather than thinking it is more than it is. Tune in to hear what venture capitalists will likely look for in time to come!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Can Learn from WeWork’s Debacle.  [00:42] What WeWork is and the information that was recently uncovered about them. [01:35] Their IPO having to be canceled and SoftBank bailing them out.  [01:52] The crazy payout that the co-founder and former CEO Adam Neumann got.   [02:19] Learning that we as marketers cannot put lipstick on a pig: we need a decent product.   [02:34] How WeWork pitches themselves versus what they actually are.  [03:22] Being realistic about what you are as a company and what you are good at. [03:52] Learning to negotiate well even if things aren’t working out as you planned.  [04:09] The importance of taking care of your money and your people.  [05:09] What venture capitalists will likely push for in the future.  [06:07] That’s it for today! [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

WeWork  SoftBank  Secrets of Power Negotiating  Conductor

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How to Beat BERT, Google's Latest Algorithm Update | Ep. #1208

Nov 21, 2019 05:09

Description:

In episode #1208, we discuss how BERT helps to refine Google searches and queries. It is estimated that one in ten searches will be affected by this update and this portion is likely to be increasing even more. Tune in to hear practical examples of how BERT will help to produce relevant search results. 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Beat BERT, Google’s Latest Algorithm Update.  [00:52] What BERT stands for and what its implication is for users.  [01:23] How this update helps with search queries and a practical example.  [02:10] Considering each search word to produce more specific context search results. [02:26] The portion of searches that will be affected by this change. [03:16] Google’s mission to understand what people are looking for.  [03:27] Why the number of searches BERT impacts will likely increase.  [03:43] The sites that are getting traffic from the BERT algorithm update.  [04:16] That’s it for today! [04:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

More about Google BERT

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A Simple Marketing Lesson You Can Learn From The Henokiens | Ep. #1207

Nov 20, 2019 06:47

Description:

In episode #1207, we share the secret to what has made the Henokiens so successful for over two centuries. Focusing on the big picture rather than on short-term goals is guaranteed to make your business more sustainable in the long run. Tune in to hear why you should pay closer attention to your stakeholders than your shareholders!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: A Simple Marketing Lesson from the Henokiens.  [00:46] Who the Henokiens are and what sets them apart from many others.  [01:04] The problem with the short-term perspective of most companies today.  [01:47] How certain companies manage to stand the test of time.   [03:30] Why you have to think long-term rather than focusing only on short-term solutions.   [04:25] Shifting the focus from shareholders to stakeholders and what it involves.  [05:03] Accepting that focusing on the long game will take more time.  [05:16] Why this approach is more difficult for us marketers.   [05:47] That’s it for today! [05:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

The Henokiens Vanderbilt family  Beretta  TerraCycle  TikTok Business Roundtable  Salesforce

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Which Pieces of Content Should You Update? | Ep. #1206

Nov 19, 2019 06:05

Description:

In episode #1206, we discuss the content that you want to keep updating. Start by identifying those posts that have experienced a drop in traffic and rewrite them to align with current topics and trends. Tune in to hear all about the new Clickflow feature that will help you to track down decaying content! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Which Pieces of Content to Update.  [00:29] The benefits of updating your content. [01:14] Writing four to five pieces a month and having a team to update three a day!  [01:34] Why writing every day is difficult to sustain.    [02:01] Using Google Search Console to see which of your posts dropped in traffic.  [02:35] Sending poor-performing pieces to be rewritten.  [02:55] The new feature in Clickflow to track decaying content.  [03:34] Why you want to track the efficacy of what you are doing.   [04:10] When to update video or podcast content.  [04:37] Paying attention to the content that is labeled with a year and the most popular ones.  [05:13] That’s it for today! [05:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Google Search Console  Clickflow

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Here's What You Can Learn From This 20 Billion Dollar Unknown Company| Ep. #1205

Nov 18, 2019 06:36

Description:

In episode #1205, we share the best things you can learn from Constellation Software. Through strategic acquisitions and looking for markets with a big total addressable market (TAM), they’ve managed to skyrocket to success. Tune in to hear more about the founder Mark Leonard and how they leverage the Berkshire Hathaway model. 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Can Learn from a $20 Billion Company.  [00:32] Constellation Software: where they are based, their market cap, and company size.  [00:56] How they are unique and what they do with other software businesses they buy.  [01:52] Their model of simply maintaining the current revenue. [02:07] They type of companies they seem to be interested in buying and their criteria.  [02:43] How they’re making money from companies that are under the radar.  [03:13] You don’t have to do something well known to make money.  [03:36] Looking for markets that have a big total addressable market (TAM).   [03:52] The mistake of going after businesses that are in niches.  [04:23] Why you don’t need a lot of press — just look at Mark Leonard.  [04:37] Why Constellation follows the Berkshire Hathaway model.   [05:20] That’s it for today! [05:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Constellation Software Fortive SEMrush Ahrefs Mark Leonard  Berkshire Hathaway

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Customer Reviews Are Important (Here's How To Get More) | Ep. #1204

Nov 17, 2019 05:52

Description:

In episode #1204, we talk about why customer reviews are important and how you can actually get more. In our online society, reviews play a critical role in helping customers make their purchase decisions. Listen in to discover the tips and strategies for encouraging customers to leave reviews in both B2B and consumer-based markets. 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Customer Reviews Are Important. [00:31] The prominent role that reviews play in purchasing decisions. [01:13] B2B and consumer-based strategies for getting more customer reviews. [02:02] Using NPS software to encourage customers to write reviews. [02:32] Learning to capitalize on previous customer reviews to get more fresh reviews. [03:46] The positive impact of following up with customers to gain more positive reviews. [05:01] That’s it for today! [05:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Boostability AskNicely

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How to Use Intent to Shape Your Content & SEO | Ep. #1203

Nov 16, 2019 07:30

Description:

In episode #1203, we share how you can use intent to shape your content and SEO. The buckets of intent are the best way to gauge where in the sales process your potential customer is, drive them toward the point of purchase and engage them most appropriately. Tune in to hear how to organize your content within the funnel system and what percentage of content should belong to each funnel. 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Use Intent to Shape Your Content and SEO.  [00:35] The three main buckets of intent: top, middle and bottom of the funnel.  [00:45] What top of funnel typically involves: information and education.  [01:32] How the middle of the funnel is different and refines searches by comparison.  [02:13] The bottom of the funnel: when someone is ready to buy and the keywords they’ll use.   [02:38] The importance of understanding how customers buy and how your content performs.  [03:07] Map out the percentage of content that will be top, middle and bottom of the funnel. [03:20] Examples of how to drive your customer from the top to the bottom funnel.  [03:53] Using Gliffy and other flow chart software to organize and communicate your ideas.   [04:10] Thinking carefully about the call to actions in converting people into customers.  [05:57] Targeting people based on the funnel category of the article they downloaded.  [06:29] Ensuring that you have the right email service provider.  [06:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Gliffy ScheduleOnce  ConvertKit Drip

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How to Come Up With Unlimited Content Topics | Ep. #1202

Nov 15, 2019 06:58

Description:

In episode #1202, we share how we constantly find fresh content topics. There are plenty of tools available that can help you track down the titles and topics that are hot at the moment. Tune in to hear how brainstorming activities can get you ten viable topics on the table in less than five minutes!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Come Up with Unlimited Content Topics.  [00:58] Using the Ubersuggest and Answer the Public tools to find relevant topics. [01:20] Pick topics that resonate with you and not just for the sake of popularity.  [01:46] Doing a site colon command of competitors and what it shows you.  [02:39] Why Ahrefs’ content explorer and BuzzSumo are such helpful tools.  [03:15] How to leverage popular titles from other industries.  [04:15] Getting a group of industry friends together to brainstorm ideas.  [05:05] Looking on social media and on the web at what works for other popular people.  [05:33] How we come up with topics for this podcast.  [06:05] That’s it for today! [06:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ubersuggest  Answer the Public  HubSpot Ahrefs  BuzzSumo 

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How Eric Siu Gets Ahead of His Competitors | Ep. #1201

Nov 14, 2019 08:54

Description:

In episode #1201, we talk about how Eric Siu gets ahead of his competitors! From attending events and going to bed early, Eric has a bunch of helpful tips and possible jumpstarts for you and your business. Tune in to hear what he does and find some new things for yourself!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Eric Siu Gets Ahead of His Competitors. [00:46] Scanning the media landscape for numbers from founders and startups. [01:15] What Eric does with this information and the things he pays attention to. [01:56] Holiday work and putting in the time to get ahead. [03:02] Looking at numbers and comparing these with competitors. [03:20] Blocking off time for peaceful strategizing. [04:19] Competing with bigger and more well-resourced competitors. [06:17] Getting up early in the morning, a focus on sleep and attending events.  [07:59] That’s it for today! [08:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Nathan Latka The Top

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How Neil Patel Gets Ahead of His Competitors | Ep. #1200

Nov 13, 2019 06:35

Description:

In episode #1200, we talk about how Neil Patel gets ahead of his competitors! From working in the holidays, allowing small amounts of downtime, and mapping out partnerships, Neil has some great strategies to share with everyone! Tune in to hear some inspiring ways to get ahead.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Neil Patel Gets Ahead of His Competitors. [00:43] Putting in the extra work and the difference input time can make. [01:40] Vacation time and what happens during those periods. [02:31] The integration of work and life; benefits of bringing these together. [03:35] Unusual call times and putting in the effort in order to win. [04:21] How Neil calendarises his partnerships and reaches out to people. [05:42] That’s it for today! [05:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Michael Moritz  Netflix Ubersuggest

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Business Books That Will Help You Grow in 2020 | Ep. #1199

Nov 12, 2019 06:36

Description:

In episode #1199, we talk about a few books that can help you and your brand in 2020! We share some choices that deal with customers, coaching, ambition and more, while also considering the benefits of less reading and more action. Tune in to find the right content that help you grow in the best way in the new year!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Business Books That Will Help You Grow in 2020. [00:41] Why a book is a such a great value proposition. [01:05] The Mom Test and figuring out what to build for your customers. [01:39] The benefits of reading no books at all in 2020! [02:20] Taking action instead of stockpiling knowledge that leads to nothing. [03:40] Allowing time for perspective every day. [04:15] Trillion Dollar Coach, Play Bigger and Traction. [05:55] That’s it for today! [06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Seth Godin The Mom Test Audible Rob Fitzpatrick The Startup Chat Warren Buffett Trillion Dollar Coach Steve Jobs Eric Schmidt Play Bigger Traction

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This Can Make or Break Your SEO | Ep. #1198

Nov 11, 2019 07:36

Description:

In episode #1198, we discuss the main thing that is preventing you from achieving SEO success. Your leads won’t convert to sales if you haven’t spent time on customer development. Tune in to hear what you can do to better understand your customers’ pain points! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The One Thing That Can Make or Break Your SEO.  [00:32] How customer development is related to SEO.  [01:06] Constantly trying new ways to get traffic in the early days of business.  [02:11] Why traffic and ranking for everything shouldn’t be your goal. [02:50] The importance of figuring out what your customers’ specific pain points are. [03:16] What happens when you focus too heavily on keywords and not the people.  [03:42] Two highly recommended books on learning to understand your customer.  [04:49] Examples of things you can do to promote customer development.   [05:30] Realizing that customer development is an ongoing process.  [06:03] Keeping in mind that search patterns change as people become more educated.  [06:17] The type of companies that venture capitalists are looking for.  [06:47] That’s it for today! [06:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Marketing School TechCrunch SEMrush Ubersuggest The Lean Startup The Four Steps to the Epiphany  ClickFlow  Sicoya

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7 Practical Content Marketing Tips | Ep. #1197

Nov 10, 2019 07:40

Description:

In episode #1197, we share our top seven content marketing tips. One of the most effective and economical ways of keeping your content current is to update old material regularly rather than creating new content all the time.  Tune in to hear what you need to do to boost your content in 2020! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Practical Content Marketing Tips.  [00:36] Avoid reusing the same information and relying only on the Skyscraper Technique.  [01:29] Be sure to sprout your content and make the most of the omnichannel strategy.   [02:12] How to leverage the land and expand strategy to optimize existing content.  [03:10] Testing the performance of titles and meta descriptions and tweaking when necessary.   [03:46] Translating and transcribing your content to increase your traffic.  [04:42] Don’t forget about emails – it’s the one channel you can control!  [05:18] Spend a lot of time revising old content rather than creating new material.  [06:44] That’s it for today! [06:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Marketing School BuzzSumo Ubersuggest  ClickFlow Google Search Console  Upwork 

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How You Can Learn Digital Marketing Faster | Ep. #1196

Nov 9, 2019 05:48

Description:

In episode #1196, we share the quickest ways to get skilled at digital marketing. Keeping up to date with industry news, checking out what competitors are up to, and attending conferences are a few of the ways you can get a handle on marketing. Tune in to hear which app will help you work through articles much faster! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How You Can Learn Digital Marketing Faster.  [00:55] Why you must keep up with all the marketing sites and news in the industry.  [01:29] Using the examples that people post to learn from. [01:45] Saving marketing-related posts and articles in the Pocket app and its cool audio feature.  [02:37] Studying everything that your competitors are busy with.   [03:15] A good example of learning from the competition – listen to their podcasts.  [03:51] Listen to Nathan Latka’s podcast where you get all the numbers!  [04:28] Why attending events are the most effective way to learn.  [04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Marketing School AdAge Search Engine Land Pocket  Leveling Up  Tim Soulo on Twitter Ahrefs  Nathan Latka  Blinkist

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Alternative Ways to Fund Your Business | Ep. #1195

Nov 8, 2019 07:45

Description:

In episode #1195, we share several alternative (yet effective!) ways of funding your business. We give you all the details on crowdfunding, revenue-based financing, and the more traditional routes involving bank loans. Tune in to hear what you need to do to attract investors! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Alternative Ways to Fund Your Business.  [00:37] Why people should consider funding and the problem with bootstrapping. [01:02] The need for funding even if you are Elon Musk or Jeff Bezos. [01:47] Thoughts on crowdfunding and the various platforms you can use.  [02:22] A list of the main crowdfunding platforms and how much you can raise per year.  [03:03] The importance of having traction before attempting to raise money.  [03:27] How you can raise money through revenue-based financing.  [04:15] The models that companies like Lighter Capital use.  [05:05] Getting a traditional bank or SBA loan in the US and their interest rates.  [05:22] What the credit card company Brex is offering in terms of credit.   [06:01] The importance of having a formula that is already working.  [06:24] That’s it for today! [07:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Jeff Bezos on Twitter Elon Musk on Twitter PayPal Tesla Kickstarter Indiegogo  CrowdEngine  StartEngine Republic  Wefunder MicroVentures Lighter Capital  SaaStr Clearbanc Brex  Activision  Disney 

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The Biggest Marketing Blunder Eric Made in 2019 (and What You Can Learn From It) | Ep. #1194

Nov 7, 2019 07:05

Description:

In episode #1194, we discuss Eric’s biggest marketing blunder of the year. Rebuilding a website can be tricky and there is a range of factors to keep in mind before you can roll out the revised version. Tune in to hear what is on our checklist that will help you to avoid making the same mistake! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Biggest Marketing Blunder of 2019.  [00:34] Trusting the developer instead of following the checklist when doing a website rebuild.  [01:21] Don’t assume anything about what a new developer might/might not know. [01:35] Communication is key: establishing the tracking, lead flow, redirections, etc.  [02:36] Why Neil never does website redesigns and how he approaches changes. [03:39] The checklist for making sure that you rebuild correctly.  [04:23] Doing big changes to a website during a slow period, such as over the weekend.  [04:50] Benchmarking with your old data and ensuring that internal links are right. [05:17] An example of how you would keep internal links effective.  [06:10] Make sure you have a backup! [06:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Single Grain  Zapier  Slack  Google Analytics Google Search Console

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How to Survive a Google Core Update | Ep. #1193

Nov 6, 2019 08:27

Description:

In episode #1193, we discuss the best strategies for overcoming the traffic drop that often results from updates. Creating a product such as a simple game, tool, or widget is an effective means of getting your traffic numbers climbing again. Tune in to hear what percentage your visitor numbers might be reduced and some of the novel ways to combat the problem!  

TIME-STAMPED SHOW NOTES:

[00:28] Today’s topic: How to Survive a Google Core Update.  [00:34] Our recent experience with dropped visitor numbers. [01:05] An observation about the quality and the number of traffic for certain sites.  [01:14] How Core updates affect the traffic to a site and when it recovers. [02:00] Why it is not always possible to avoid hits when Google makes algorithm changes. [02:20] The trend that started in 2018 and not relying on search and social media.  [02:48] Thinking outside the box by generating your own traffic. [03:35] Gaining traffic by building your own unique product, such as a game or a tool! [04:27] Taking matters into your own hands as far as leads are concerned. [05:48] Another great example of a product you can create to get more traffic.  [07:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Crazy Egg Ahrefs WordPress CodeCanyon Search Engine Smackdown  HubSpot

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7 Free SEO Tools That You Have to Checkout | Ep. #1192

Nov 5, 2019 05:02

Description:

In episode #1192, we share with you the best free SEO tools that we’ve come across. Whether you need to track snippets, check the vitality of your content, get rid of spam or create the most effective tags, there is the perfect tool for it. Tune in to hear how to master SEO with these free applications! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Best Free SEO Tools to Check Out!  [00:47] SEO Ninja and their unique way of tracking snippets.  [01:06] All the great things Animalz Revive can tell you about your content.  [01:28] Coming up with new content ideas using AnswerThePublic.  [01:39] The browser extension that gives you a list of keywords from any web page.  [02:08] What you can do with the Reddit keyword research tool called Keyworddit. [02:20] Why the Google Analytics Referrer Spam Killer is the best! [02:45] CanIRank allows you to see if you can show up as number one for a keyword search.  [02:58] The tools that can tell you if your own or another person’s URL is penalized.  [03:36] BROWSEO: See what your website appears like to a search engine.  [03:48] Create the right tags with Aleyda Solis’s tag generator tool.  [04:21] That’s it for today! [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ahrefs  Google Search Console  SEO Ninja Animalz Revive  AnswerThePublic  Wordtracker Scout Keyworddit  Google Analytics Referrer Spam Killer CanIRank  Panguin Tool  Keywords Everywhere BROWSEO  The hreflang Tags Generator Tool

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How Neil Grew His Instagram To 60k Followers In No Time | Ep. #1191

Nov 4, 2019 11:40

Description:

In episode #1191, we share how Neil grew his Instagram to 60k followers! With social media status being what is and all the theories floating around for how to grow your following on Instagram and other platforms, we thought we would weigh in on how Neil has experienced such rapid growth in his follower-ship! Join us to hear about leveraging your audience, grinding it out, and why partnering up might be your best tool for growth!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Neil Grew His Instagram to 60k Followers in No Time. [00:41] Posting content, videos and organic growth by leveraging brand equity. [01:42] Applying this lesson to other platforms aside from Instagram. [02:03] Looking at the example of Gary Vaynerchuk! [03:35] Using podcasting and collaboration as a means of brand marketing. [05:01] Leverage what you already have and make the most of your associations. [06:24] Go find someone to partner with! [08:50] There is a time for grinding and a time for leveraging. [09:47] Offering value to more established people and companies early on.  [10:45] There you have it! [10:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Gary Vaynerchuk Conan Wine Library Leveling Up Podcast Ubersuggest Backlinko Mashable TechCrunch GigaHome Gawker Media VentureBee ReadWrite Huffington Post Mark Cuban Zynga Tony Robbins LeBron James The Kardashians MoneyMap Robert Herjavec Shark Tank

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Is Your Traffic Flat? Do This | Ep. #1190

Nov 3, 2019 07:49

Description:

In episode #1190, we discuss what you can do if your traffic is flat! Whichever platform you are wishing to promote, our number one piece of advice is to go find someone who is an expert at that field; there are so many resources and people out there to help you out! Tune in to hear our thoughts on boosting your traffic and knowledge about bringing people on board.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What to Do if Your Traffic is Flat. [00:35] Hire experts or coaches if you have hit a wall! [01:20] There is always more to learn and someone who can help you. [02:38] Recurring costs versus one-time expenses and weighing them up. [04:32] The challenges of finding quality, outsourced labor. [05:02] Ideas for screening possible candidates from UpWork. [06:01] Learning from others' experience and building more expertise. [06:56] That is it for today! [06:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Hootsuite Video Influencers UpWork

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How to Plan Your 2020 Marketing Goals | Ep. #1189

Nov 2, 2019 08:08

Description:

In episode #1189, we share how you can plan your 2020 marketing goals! From ways to think about goals, KPI’s, and the ability to pivot at the right time, we cover everything you need to know going into the new year. Tune in to get inspired and equipped to make 2020 your best year yet!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Plan Your 2020 Marketing Goals. [00:35] Thinking of goals as a realistic percentage and the laws of slowing growth rates. [01:18] The Entrepreneur's Operating System and weekly meetings around KPI's. [02:02] Shifting strategies when necessary to maintain goals and growth rates. [02:23] Keeping it simple; taking stock of the past and present and mapping out the future. [04:03] Ways to improve your overall approach and grow your marketing in 2020. [04:55] The power of simplifying and getting away from overwhelm. [05:46] Breaking down your goals by quarter, month, week and day.  [06:35] End of year reviews and how they tie into new year planning. [07:12] That’s it for today! [07:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

EOS

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How to Plan For Black Friday and Cyber Monday This Year | Ep. #1188

Nov 1, 2019 06:33

Description:

In episode #1188, we talk about how to plan for Black Friday and Cyber Monday this year! We all know about the sales frenzy that happens every year over the weekend in question, but how can you make the most of it? Tune in to hear our strategies and ideas to get your shop in order to rake in some cash!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Plan for Black Friday and Cyber Monday this Year. [00:58] Getting set with retargeting pixels and consistency across platforms. [01:19] Making sure to leverage caching and CDM to avoid any stoppages. [02:14] Utilizing an omnichannel approach to capture the most sales. [02:48] Offering really good deals on a couple of your products to drive traffic. [03:38] The great boost that gift guides can give your sales. [04:21] The pros and cons of personalization for Black Friday. [05:42] That is it for today! [05:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Walmart Netflix Amazon Prime Shopify

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What Eric Learned Talking With Gary Vee’s Social Team | Ep. #1187

Oct 31, 2019 06:53

Description:

In episode #1187, we talk about the conversation we had with Gary Vaynerchuk's social team! As one of the leading content marketing personalities in the world, Gary Vee and his large content team has wisdom from which we could all benefit! Tune in hear the tips and ideas they gave us for LinkedIn, YouTube, Instagram, and Facebook!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What We Learned from Talking with Gary Vaynerchuk's Social Team. [00:45] Some of the reasons Gary does so well on social media! [01:03] The conversation and audit that Gary's team offered us. [01:45] Why to use carousels and how to make multiple impressions on visitors. [02:00] Tips for LinkedIn and how things have changed recently. [02:34] How long to make your videos on the YouTube. [04:01] Posting natively on Facebook and adapting it to the audience. [04:35] Why Gary Vee handles his own Twitter account.  [04:47] The hours of Gary's content team and why they differ from his agency.  [06:06] That is it for today! [03:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Gary Vaynerchuk

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Should You Even Use Twitter in 2020 | Ep. #1186

Oct 30, 2019 06:20

Description:

In episode #1186, we answer the question of whether or not you should be using Twitter in 2020. With a committed but stagnant user base, it can be hard to know if Twitter is even still worth your energy. Tune in to hear our thoughts on using Twitter for marketing and what strategies might still be useful to you and your business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Even Use Twitter in 2020? [00:31] Twitter user numbers, growth and our own usage of the platform. [01:10] Is Twitter still worth using from a marketing perspective? [01:41] Examples of successful strategies on Twitter. [02:25] The downsides of traffic rates from Twitter and your tweets. [03:50] How you can use Twitter effectively in 2020. [04:10] Why LinkedIn and YouTube are mostly better options to pursue. [04:56] Some of the benefits you can still accrue from Twitter.  [05:28] That’s it for today! [05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Twitter  Rand Fishkin Scott Galloway BuzzSumo

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The Biggest Mistake We’re Making In Social Media | Ep. #1185

Oct 29, 2019 04:06

Description:

In episode #1185, we dive into the aspects of social media that we get wrong. Being lazy or in a hurry often causes us to simply broadcast information rather than being thoughtful about the content we put up on these platforms. Tune in to hear whether you are posting too little or too much! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Biggest Mistake We’re Making in Social Media.  [00:35] Neil’s thoughts on why social media isn’t working so well for Eric. [01:04] Why we reduced the number of YouTube videos and blogs we post per week. [01:28] Two problems with the way Eric uses social media.  [01:46] Writing natively on social media platforms versus broadcasting all the time.  [02:02] What it means to post natively: creating content that the platform seeks. [02:48] Common mistakes: Not posting enough and having old, disengaged followers.  [03:16] That’s it for today! [03:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Marketing School Andrew Chen on Twitter Rand Fishkin on Twitter

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7 Evergreen Books Guaranteed to Help You Grow | Ep. #1184

Oct 28, 2019 08:10

Description:

In episode #1184, we share with you our hit-list of 7 must-read books for leveling up in your business! The books we recommend will help anyone who is interested in learning more about startups, team management, simplicity, and making it happen in an engineering organization. Tune in to hear which outstanding authors and business moguls have made our ranking! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Evergreen Books Guaranteed to Help You Grow.   [00:32] Suffering through startup world and the woes of being a founder in Ben Horowitz’s book. [01:16] More great advice about startups and how to win in Peter Thiel’s Zero to One.  [02:56] Why The Ideal Team Player should be required reading!  [03:22] Learn the value of being simplistic with Steve Krug’s Don’t Make Me Think. [04:22] The Phoenix Project: a resource for effectively managing an engineering organization.  [05:05] How multibillionaire Ray Dalio’s book Principles will help you grow in business.  [06:35] Multipliers as a must-read for anyone who is about to start working with other people.  [07:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Marketing School The Hard Thing About Hard Things Ben Horowitz on Twitter Netscape LoudCloud  Zero to One  Peter Thiel   The Ideal Team Player Patrick Lencioni  Don’t Make Me Think Steve Krug  Basecamp The Goal  Jeff Bezos on Twitter The Phoenix Project  Gene Kim Principles Ray Dalio on Twitter Multipliers

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When to Hire for Experience | Ep. #1183

Oct 27, 2019 06:11

Description:

In episode #1183, we share everything you need to consider when it comes to hiring someone who is still learning versus someone who is experienced. There are advantages and disadvantages to both, so it’s all about looking at the specific role you want them to fulfill. Some positions lend themselves more to one or the other. Tune in to hear more about which candidates to hire for executive, marketing, and SEO functions! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When to Hire for Experience.  [00:29] Hiring someone who is learning versus someone with experience. [00:54] Experience is invaluable when your business is in the rapid growth stage.  [01:19] Why, when it comes to executives, you should always prioritize experience. [02:07] Past mistakes: waiting for people who you think have potential to learn on the job. [02:52] Considering RIO and the employees you want to hire when you are new.  [03:21] The pros and cons of getting younger people on board. [04:05] Considerations for hiring someone for marketing and SEO.  [05:22] That’s it for today! [05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Marketing School

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Why Marketers Shouldn’t Buy The Latest Gadgets | Ep. #1182

Oct 26, 2019 04:27

Description:

In episode #1182, we talk about why marketers should not buy the latest gadgets! Just because there are a million amazing looking tools and pieces of technology out there, does not mean you should go and get all of them! Tune in to hear about how keeping it simple and functional can really work in your favor.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Marketers Should Not Buy the Latest Gadgets. [00:45] It is not realistic for everyone in the world to upgrade all their tech. [02:01] When should you think about getting the latest tools? [02:45] Avoiding ADD around the newest shiny objects. [03:15] Spending money when it really benefits your marketing and business. [03:40] That is it for today! [03:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Marketing School

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7 Productivity Hacks We Use to Get More Out of the Day | Ep. #1181

Oct 25, 2019 07:26

Description:

In episode #1181, we share seven productivity hacks to help you make the most of your day! From sleep tools, to better to-do lists and useful literature to peruse, we cover a ton of stuff that will definitely help you! Tune in to learn how to optimize your workflow and minimize time wastage!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Productivity Hacks to Get More Out of the Day. [00:33] The foundational importance of sleep; tools to help you get it right. [01:58] Planning the day ahead, the night before. [02:45] Getting the most important task done during the morning! [03:18] Clearing out that email inbox every day! [03:41] Using the Getting Things Done framework. [04:15] Avoiding time wasting rereading and responding to emails. [04:54] The utility of Sanebox and scheduling reminders as emails.  [05:23] Bonus tip! How the iPad Pro has improved productivity for both of us! [06:36] That is it for today! [06:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Why We Sleep TedTalk Matthew Walker Oura Ring Chili Pad Getting Things Done David Allen Sanebox

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The Most Important Google Analytics Report Other Than Goal Tracking | Ep. #1180

Oct 24, 2019 04:03

Description:

In episode #1180, we are talking about the most important Google Analytics report, other than goal-tracking. Spoiler alert! It's cohort reports! We talk about how useful these can be to your business and the basics of starting to utilize the data they provide. Tune in to give your marketing the edge it deserves!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Most Important Google Analytics Report, Other than Goal-Tracking. [00:37] Apart from goal-tracking, the cohort analysis is so important! [00:51] What you can see in these reports by just changing the duration of the period. [02:02] The different ways that cohort analysis can be used. [02:15] Learning how to read a cohort chart; the two main ways to read them. [03:04] The flow of a cohort chart and the basic directions you want the numbers to go! [03:12] That’s it for today! [03:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Cohort Analysis Goal Tracking

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How Long it REALLY Takes For a Business to be Successful | Ep. #1179

Oct 23, 2019 05:18

Description:

In episode #1179, we share how long it really takes for a business to become successful! There is always a period of learning and growing that happens with any business and we believe it often takes three years to experience profitability and stability, no matter who you are. Tune in to hear how we have learned this lesson with our different businesses!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Long it Really Takes for a Business to be Successful. [00:48] Ways to measure success; starting with revenue and profitability. [01:20] Managing the difficulties and pain of the first two years. [03:04] All the things that can go wrong in the early stages. [03:59] The rule of three; waiting out the teething years.  [04:19] That’s it for today! [04:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

ClickFlow CrazyEgg Ubersuggest

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Are You Leveraging This New Form of Marketing? | Ep. #1178

Oct 22, 2019 05:32

Description:

In episode #1178, we ask whether you are leveraging a great new form of marketing. Mobile text messaging as a marketing tool is becoming more and more attractive and companies are seeing great results from the creative ways that it can be used. Tune in to hear how you can apply it to your strategy!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Are You Leveraging This New Form of Marketing? [00:40] The use of emojis in text message advertising. [01:37] The surprising amount of sales from mobile text messaging. [02:20] Privacy rules and the US' own version of GDPR. [03:04] E-commerce marketing through text messaging and its efficacy. [03:23] Some useful tools that we use for this task. [04:08] Using text-based marketing for reminders for scheduled calls. [04:35] That is it for today! [04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Luxor Linens Jonah Hill Angels and Entrepreneurs Call Loop

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7 Evergreen Marketing Tools to Keep In Your Toolkit | Ep. #1177

Oct 21, 2019 05:14

Description:

In episode #1177, we share seven evergreen marketing tools that should be in your toolkit! We go through Ahrefs Content Explorer, Ubersuggest, IFTTT, and more. Tune in to hear about the best things to be adding to your marketing stack! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Evergreen Marketing Tools to Keep in Your Toolkit. [00:33] The simplicity and effectiveness of Supermetrics. [01:03] Why you should check out Ahrefs Content Explorer. [01:25] Making use of Google's Search Console and Google Analytics. [01:58] The amazing time saving tool called IFTTT. [02:35] Go get Ubersuggest! It's free and pretty much unbeatable. [03:01] Getting a great mobile chat application that works for you. [04:05] Using SimilarWeb to get an idea of your competitors.  [04:25] That’s it for today! [04:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Supermetrics Ahrefs Google Search Console Google Analytics WordPress  Zapier IFTTT Ubersuggest SEMrush MobileMonkey Manychat SimilarWeb

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Creative Ways to Boost Your Site Speed | Ep. #1176

Oct 20, 2019 06:11

Description:

In episode #1176, we share some creative ways to boost your site speed! From online tools to little trade secrets, there are a ton of ways you can get your website loading that much faster and we dive into all the reasons for doing this! Tune in to hear how you can get up and running at the best speed possible!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Creative Ways to Boost your Site Speed. [00:29] How site speed can improve your search engine ranking. [01:03] The tools to measure and help you increase your site speed. [01:38] Creative and uncommon ways to increase speed! [02:28] Using WP Beginner to challenge yourself to even faster speeds. [03:30] All the different ways and small things you can do to speed up. [04:05] Finding a developer on UpWork to do all of this for you. [04:58] Reasons why people go after these improvements in the first place. [05:22] That is it for today! [05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Amazon Shopify GTmetrix Lighthouse Pingdom WP Beginner UpWork

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Why MoviePass Failed As A Business | Ep. #1175

Oct 19, 2019 05:26

Description:

In episode #1175, we talk about why MoviePass failed. Most of us remember MoviePass from a while back, a service that promised something that seemed too good to be true. Well, it turns out that it was a bit too good to be true and we unpack what contributed to its demise. So tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why MoviePass Failed as a Business. [00:30] What was MoviePass? Do you remember it? [01:08] What we can learn from their business model. [02:41] Going for sustainability over initially undercutting competition. [03:01] The example of WeWork and high costs against income . [04:01] Reliable operators as the foundation of successful business. [04:40] That’s it for today! [04:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

MoviePass Crunchbase Helios WeWork Uber Lyft Blockbuster Netflix

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How Eric & Neil Handle Their Marketing To Do List | Ep. #1174

Oct 18, 2019 06:22

Description:

In episode #1174, we talk about how we handle our to-do lists and get our marketing things done! From prioritizing and cutting excess to methods and frameworks, we cover a ton of great ways to get things moving in the right direction. Tune in to hear how you can get the most of your goals and build as fast as possible.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How We Handle Our Marketing To-do List. [00:34] Approaching the lowest hanging fruit first, to move the needle. [01:12] Good resources for planning out your list of priorities. [02:20] Avoiding a laundry list of things to do. [03:05] Breaking things down to small accomplishable chunks. [04:12] Things to start doing, stop doing and keep doing. [05:01] Scaling out what is already working instead of new ideas. [05:26] That’s it for today! [05:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Traction  The One Thing 3HAG Way

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Email Newsletters and Podcasting is Trending Towards This | Ep. #1173

Oct 17, 2019 05:31

Description:

In episode #1173, we talk about the trend that email newsletters and podcasting is currently moving towards. We are seeing more paid subscription services for content creators, whereby subscribers can pay a small fee to get a direct content feed. Tune in to hear how this can be used to boost your income and whether it will replace other methods of income generation!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Current Email Newsletter and Podcasting Trend. [00:33] Paid newsletter subscriptions and giving more power to the content creators. [01:32] The amount of money you can make from these small subscriptions. [02:12] Comparing this model with advertising or Patreon. [03:22] Significant revenue requires a large amount of subscribers. [04:01] As influencer marketing grows steadily this trend will follow. [04:46] That’s it! [04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Substack Andreessen Horowitz Acast Patreon Supercast Tim Ferriss Crunchbase Thrive Capital Index Ventures

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How to Do a Blazing Fast SEO Audit of a Website | Ep. #1172

Oct 16, 2019 04:36

Description:

In episode #1172, we discuss the best ways to do a blazing fast audit of a website! There are a ton of tools that make this process easy, cheap, and effective. Today we unpack which ones we use and why. So tune in get your website up to scratch! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Do a Blazing Fast SEO Audit of a Website. [00:35] The two tools that can help you with the auditing process. [01:12] Using Google Data Studio for daily reports on traffic, ads and more. [02:21] Making changes when things start to take a turn downwards. [03:40] Checking the calendar; sometimes a problem is just a holiday! [03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

SEMrush Ahrefs Google Data Studio SuperMetrics

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How to Deal with All the New Marketing Updates | Ep. #1171

Oct 15, 2019 05:59

Description:

In episode #1171, we talk about how to deal with the new marketing updates that happen all the time! Across search engines and social platforms, algorithms are constantly evolving and this can heavily influence your traffic and engagement. Tune in hear how you can avoid the pitfalls and make the most of the way things transform!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Deal with All the New Marketing Updates. [00:30] Google's core update announcement and rollout. [01:25] Relying on organic traffic and what updates can do to this. [02:10] Lack of focus and going after all the different tools. [03:01] Utilizing an omni-channel approach to safeguard against damaging updates. [04:14] Managing changes in the algorithms through monitoring other successes. [04:35] Prioritizing and delegating the work of staying abreast of changes. [05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Search Engine Roundtable Wall Street Journal Feedly Marketing Lab TickTock

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How to Get People to Respond to Your Emails | Ep. #1170

Oct 14, 2019 05:11

Description:

In episode #1170, we unpack how to get people to respond to your emails! From using questions and personal touches to the length and tone of your emails, we cover it all. Tune in to learn how to get your response rate all the way up!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Get People to Respond to Your Emails. [00:35] The main reasons it is important to get responses. [01:12] Using questions in emails as a way to boost engagement and delivery. [02:03] Personalized elements to add the human touch to communication. [03:08] Keeping things brief and to the point. [04:24] That’s it for today! [04:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

SalesLoft

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How Peloton Beat Soul Cycle | Ep. #1169

Oct 13, 2019 06:10

Description:

In episode #1169, we share with you all the reasons why we think Peloton beats SoulCycle. In terms of the user, Peloton has the advantage of home convenience, it works out cheaper, and it offers a competitive, gamified experience. Tune in to hear why exactly Peloton is such a compelling exercise tool! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Peloton Beat SoulCycle.  [00:32] What Peloton and SoulCycle are respectively and their different business models.  [01:13] What SoulCycle sold to Equinox for and Peloton’s $8 billion evaluation.  [01:31] Why we say Peloton is winning: home convenience, cheaper and product experience.   [02:06] Competing with friends from all over as one of the best things about Peloton.  [02:43] How Peloton’s gamified approach gets your competitive juices going.  [03:17] The usefulness of the dashboard on which you can measure your performance.  [04:06] How Peloton compels you to pay your monthly subscription and why they’re sticky.  [05:24] That’s it for today! [05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Peloton SoulCycle  Equinox

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How to Collaborate with Influencers That Are 'Bigger' Than You | Ep. #1168

Oct 12, 2019

Description:

In episode #1168, we share our experience of pursuing and working with people who are “bigger” than you in the industry. Making yourself valuable to that person and looking for ways to solve their problems are often effective means of getting them to agree to a collaboration. Tune in to hear practical examples of how you can approach these influencers and why you have to remain humble and persistent! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Collaborate with Big Influencers.  [00:30] A story about when Eric first reached out to Neil.  [01:14] Adding value to and finding solutions for people who are “bigger” than you.  [02:11] The key to partnering with any influencer: taking something off their plate. [02:28] Examples of all the advantages of partnering with people who add value.   [03:19] Doing the work is how you get those big names to say yes. [03:34] Accepting that it doesn’t always work out, even after all your work.  [04:02] Considering all your inventory when thinking about collaborations.  [04:52] Keeping in mind the value of what you’re learning from that mentor and being persistent.  [06:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Aaron Agius Warren Buffet Charles Munger Mashable Pete Cashmore Michael Arrington  TechCrunch  

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How to Get Your First Speaking Gig | Ep. #1167

Oct 11, 2019 06:11

Description:

In episode #1167, we discuss how you can get your first speaking gig and turn it into a paid activity over time. It’s all about applying until you get accepted and being consistent in showing up for these kinds of events. Tune in to hear where you should go to apply and what you should do to ensure successful delivery. 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Get Your First Speaking Gig.  [00:30] Neil and Eric’s earliest speaking events and how they got started.   [01:25] Why you should care about getting a speaking gig.  [01:52] Considering how you can add value rather than the number of customers you can get.  [02:05] How you get asked to speak, doing it for free and when you start getting paid.  [02:45] Realizing that it takes time, gaining experience and increasing your price as you go.  [03:08] Examples of places where you can apply online and volunteer to speak. [03:40] Preparing good content, inquiring about the audience and asking what they want.  [03:57] Nathan Latka’s refreshing approach to his interview with Ashton Kutcher.  [04:47] The importance of speaking consistently and always asking for feedback.  [05:19] That’s it for today!  [05:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Agent Bryan Harris  Nathan Latka Ashton Kutcher 

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Where Podcasting is Going in 2020 | Ep. #1166

Oct 10, 2019 07:59

Description:

In episode #1166, we discuss the developments you can expect from the podcasting industry in 2020. Podcasting has grown exponentially over the past few years and it will become increasingly competitive, also in terms of its traffic and reach. Tune in to hear some of the innovative tools available to podcasters and all the reasons why you must get onto this platform today! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Where Podcasting Is Going In 2020! [00:30] NPR having different sources of revenue and how podcasting eclipsed broadcasting.  [01:07] The growing podcasting industry and the many new services and offerings. [01:38] How other platforms are supporting podcasting and helping it to grow. [02:24] Subscriptions and what tools such as Supercast allow you to offer your audience.    [04:01] Why podcasting audiences convert so well despite certain obstacles.  [05:01] Where most podcasts get their traffic from and how it will change in 2020. [05:43] Some staggering statistics about the evolution and development of podcasting.  [06:32] Great reasons to start a podcast as soon as possible!  [06:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

NPR Spotify Supercast Acast Supporting Cast Edison Research Triton Digital 

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7 Ways to Build Deeper Relationships with Your Customers | Ep. #1165

Oct 9, 2019 08:32

Description:

In episode #1165, we share with you all the effective ways of building and strengthening the relationships with your customers. Connecting in person, giving thoughtful gifts, starting off on a good foot, and being generous are only a few of the ways in which you can make a lasting impression. Tune in to hear more about spotting opportunities and establishing yourself as a problem solver! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Ways to Build Deeper Relationships with Your Customers.  [00:41] The value of connecting in person and why dinners are a great connection point. [01:35] Asking for honest feedback and trying to make their lives easier. [02:30] Giving quality gifts based on the interests of your customer. [04:20] The importance of starting off on the right foot and onboarding thoughtfully.  [05:18] Checking in with people and seeing opportunities to make introductions. [05:55] A specific example of going above and beyond.  [07:18] Maintaining an attitude of generosity, such as providing free trials or services.   [07:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Giftology GSVlabs GSV Passport 

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Google's New Link Building Rules | Ep. #1164

Oct 8, 2019 05:50

Description:

In episode #1164, we share the gist of Google’s new link building guidelines. As you will learn today, there are many great reasons why SEO builders would want to comply with these rules. Tune in to hear the nitty-gritty of their requirements and when it will be rolled out. 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Google’s New Link Building Rules.  [00:30] Google announced the new guidelines around link building. [01:00] Requirements to start using Rel = “ugc” and Rel = “Sponsored” and its feasibility.   [01:42] What Google is trying to achieve with these new regulations.  [02:02] Should we be concerned about these rules? And why it would be beneficial to comply.  [03:15] The practical applications to consider. [04:06] How Google is providing a middle ground between link equity and no link equity.  [04:39] When it is being rolled out and when companies will implement it.  [04:52] That’s it for today! [04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Google Ahrefs SEMrush

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7 Laws of Highly Successful Marketing Campaigns | Ep. #1163

Oct 7, 2019 10:53

Description:

In episode #1163, we give you the 7 laws of highly successful marketing campaigns! We go through testing, omni-channel approaches, influencers, advertising and more! Tune in to hear about how you can make your campaigns that much more successful.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Laws of Highly Successful Marketing Campaigns. [00:58] The importance of change and evolution in successful marketing campaigns. [02:49] Testing all the elements of your campaign across platforms. [03:29] The omni-channel approach and leveraging everything you can. [04:52] Channel partnerships and testing different collaborations. [06:17] The success of relevant influencers is very dependable! [07:45] Data-driven marketing and the formulas for success. [08:35] The amounts to spend on advertising; optimizing on front and backend.  [10:04] That's pretty much it for this episode! [10:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Expedia Oreo Kim Kardashian Mark Zuckerberg Tim Ferriss Michael Jordan Blake Griffin Kia influence.co

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The High Converting Landing Page Formula | Ep. #1162

Oct 6, 2019 06:42

Description:

In episode #1162, we unpack the formula for high-converting landing pages! From the centrality of your headline, to types of content, we give you the low-down. Tune in to get your landing page conversion rates booming!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The High-Converting Landing Page Formula. [00:33] The importance of headlines; getting and maintaining attention . [02:02] Considering your audience and the types of content they might connect with. [03:06] Use that data and run some A-B tests to optimize! [03:40] Creating appropriate pages for each scenario. [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

David Ogilvy UserTesting Land-book Swiped Dribbble

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7 LinkedIn Marketing Tips to Help You For 2020 | Ep. #1161

Oct 5, 2019 08:38

Description:

In episode #1161, we share 7 tips for LinkedIn marketing as you prepare for 2020. These tips can get your content and engagement all the way up, shared and gaining traction as you build your profile and business. Tune in to hear about tagging, channel partners, LinkedIn Live and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 LinkedIn Marketing Tips to Help You in 2020. [00:31] LinkedIn Live just launched! [02:35] Publish content on LinkedIn; videos, articles and other kinds of text-based content. [02:39] Tag usage when posting content. [03:03] Building channel partners and finding similar businesses and people. [04:12] Involving friends, associates and influencers in order to drum up engagement. [05:12] Reaching out to contacts to share you content on their profile. [06:58] Using LinkedIn Recruiter for starting conversations.  [07:32] That is it for today! [07:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Aaron Aegis

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How to Build a Company Your Customers Want to Be a Part of | Ep. #1160

Oct 4, 2019 08:18

Description:

In episode #1160, we discuss building a company that customers want to be a part of! The number one factor for creating this kind of brand or business is the customer and employee experience and their are a few simple and inexpensive ways to do this! Tune in to hear our thoughts on getting your business up there with the best of them.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Build a Company Your Customers Want to Be a Part of. [00:50] Experience, business and company culture; does it translate to revenue? [02:14] Employer branding, inward and outward facing experiences and recruiting. [04:10] Creating experiences, events and free swag for customers. [05:55] Separating yourself from the competition with unique offers and gifts. [06:41] Expensive does not equal effective; keep things thoughtful and fun. [07:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Beats by Dre Glassdoor In-N-Out Burgers Zoom InsideSales

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Should You Niche Down Your Agency? | Ep. #1159

Oct 3, 2019 05:58

Description:

In episode #1159, we discuss the benefits of niching down in your agency. We all know that niching down can help you build a stronger and more dedicated customer base but how much does it really help? And how far should you take this process? Tune in as we explore this great tactic for building a company!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Niche Down Your Agency? [00:38] The amount that niching down can help your product or service. [01:30] Niching down versus serving companies across the board. [02:25] The one reason you should niche down now, if you are just starting out! [03:08] Gaining a better understanding through specific case studies. [04:01] How narrow to go when you niche down. [04:42] Picking something, getting it right and then expanding. [05:13] That’s it for today! [05:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

OmniCom Apple

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What is Experiential Marketing? | Ep. #1158

Oct 2, 2019 06:08

Description:

In episode #1158, we talk about experiential marketing and what it is! From big campaigns by the likes of Halo and Red Bull to long-running experiential spaces like Disneyland, creating memorable experiences for an audience is a really powerful way to market your brand. Tune in to hear the small ways you can use these ideas in your business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What is Experiential Marketing? [00:41] Some definitions and examples of experiential marketing. [02:55] Customer support and service as a valid type of experiential marketing. [04:23] Going above and beyond the status quo; give your audience more! [05:10] Committing to the delivery of great content is what will make an audience love you. [05:28] That’s it for today! [05:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Halo Harlem Globetrotters Andrew Wexler Red Bull  Occulus Disney 

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7 Customer Acquisition Ideas for the Rest of 2019 | Ep. #1157

Oct 1, 2019 06:34

Description:

In episode #1157, we are sharing 7 ideas for customer acquisition for the rest of the year! We run through collaborations, useful tools, expanding content, and more! Tune in today to get the best advice on increasing your customer count!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Customer Acquisition Ideas for the Rest of 2019. [00:33] Channel partnerships and cross-platform collaborations. [01:17] Utilizing affordable tools to manage your site and its data. [02:25] The process of content expansion to ease the need to create something new. [03:12] Voice search and the usefulness of Jetson AI. [03:48] AI for advertising and using Pattern 89 for this purpose. [04:21] Automating your SEO process with the tools that are currently available. [05:00] Chat programs, funnels and product tours with Intercom. [05:42] Make sure you check that out! [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

CodeCanyon 1kProjects Jetson AI Pattern89 Clickflow Distilled Intercom

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The High-Converting Landing Page Formula | Ep. #1156

Sep 30, 2019 07:54

Description:

In episode #1156, we explain the high-converting landing page formula! Your landing page and its contents are such a big deal in how you convert visitors to customers, so do not sleep on this important aspect of your business! Tune in to hear how you can up your conversion rate.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The High-Converting Landing Page Formula. [00:32] Answering objections with your landing page. [01:43] Creating the page once you have an idea of the landscape of objections. [02:01] The importance of headlines and making the most of your airtime. [02:40] Multiple visual aspects that explain your message. [03:22] Chat programs that answer users' questions. [04:05] Long and thorough versus short and to-the-point pages. [04:45] The inclusion of the relevant pixels on each page.  [05:08] Exit pop-ups, scrolling bars, testimonials and buy buttons!  [06:01] Frequently asked questions and congruent messaging across different pages. [06:20] Utilizing video and transcriptions for your landing page. [06:45] Keeping your site speed up; don't bog it down unnecessarily. [07:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Conversion XL SurveryMonkey UserTesting Copyblogger Breakthrough Advertising Crazy Egg Intercom Drift Swipe-Worthy Land-book

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SEO Advice For a Brand New YouTube Channel | Ep. #1155

Sep 29, 2019 07:04

Description:

In episode #1155, we share some SEO advice for brand-new YouTube channels. From making the most of your first 24 hours, hitting your social channels and email lists, to transcribing your videos, we cover it all. Tune in to get the low-down on how to get your channel rolling with a purpose!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: SEO Advice for a Brand-New YouTube Channel. [00:31] Using TubeBuddy for research and growth. [00:52] Leveraging your email list to grow your YouTube channel. [01:30] The value of push-notifications in getting your video viewed early. [02:05] Don't forget social media and all your other communication channels [03:07] The all-important first 24 hours and the effect on your ranking.  [04:50] All the platforms to utilize when doing that initial push for views. [05:22] Engaging the right people with your content to bolster your ranking.  [05:55] Transcriptions and uploading extra content to each video.  [06:21] Make sure you check that out! [06:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

YouTube TubeBuddy Subscribers WordPress YouTube Subscribe Widget Evan Carmichael  Rev

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How to Skyrocket Your Traffic in Two Days | Ep. #1154

Sep 28, 2019 05:14

Description:

In episode #1154, we talk about a simple way that you can skyrocket your traffic in two days! Although there are strategies we could talk about in a five minute podcast episode, we want to invite you to our upcoming in-person event in Malibu! Listen in to get all the important details.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Skyrocket Your Traffic in Two Days. [00:45] The upcoming in-person event we are hosting in Malibu! [01:45] How your pricing model can dramatically increase your revenue! [02:05] Growth hacks for 2020; user experience, click-through rates and data utilization. [02:50] Our event is not going to be a glorified, oversized conference! [03:27] The problem with many conferences and the value we are offering. [04:40] Make sure you check that out! [04:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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How Do You Decide When to Monetize Your Podcast With Ads | Ep. #1153

Sep 27, 2019 06:01

Description:

In episode #1153, we discuss the option of monetizing your podcast! There are many considerations when thinking about ads and sponsors for your show and it is not something that you should rush into. Join us as we relay the most important factors in this decision.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When to Monetize Your Podcast with Ads. [00:32] The ongoing discussion we have around monetizing this podcast. [01:48] Considerations of who to work with and what you are willing to give up. [02:39] The money that it takes grow a podcast, faster. [03:15] The number of listeners we recommend you acquire before you monetize. [04:25] Reinvesting ad money back into your podcast rather pocketing it. [05:10] That is it for today! [05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Dreamhost iTunes 

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The Best Marketing Courses For Digital Marketers | Ep. #1152

Sep 26, 2019 07:32

Description:

In episode #1152, we talk about some of the best marketing courses for digital marketers. With so much free and paid learning content online, how do you decide which courses you should take and which option is best suited to you? Join us as we break down some surprising information on how you can make the most of your learning budget!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Best Marketing Courses For Digital Marketers. [00:35] Some of the courses that are available for free on YouTube. [01:35] Affordable courses and other places you can learn online. [02:12] Specializing in one channel rather than chasing general expertise. [03:08] Following through on your courses and staying updated as marketing evolves. [04:02] Considering paid options versus free content; the benefits of each. [05:57] The commitment that an audience makes when they pay for a course.  [06:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Brian Dean SEO That Works YouTube SEO HubSpot Google Adwords Coursera Udemy LinkedIn Learning Digital Marketer Slack Traffic Think Tank Ahrefs

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How to Get the Most Out of Google Analytics | Ep. #1151

Sep 25, 2019 06:39

Description:

In episode #1151, we discuss how to get the most out of Google Analytics. From independent bloggers to Google's own tools and services there is a wealth of ways you can improve your game, right at your fingertips! Tune in to hear us unpack everything you need to know about SEO and beyond!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Get the Most Out of Google Analytics. [00:30] Tapping into Avinash Kaushik's wealth of knowledge! [01:17] Using cohort reports for the time increments that suit you. [02:28] Adding annotations to track big events and changes in traffic. [02:47] Advanced segmentation; getting particular about your site's visitors. [03:05] Linking to Google Ads and Search Console! [03:17] Google's cross device feature and adjusting messages accordingly. [04:20] The usefulness of multi-touch attribution for a clearer picture. [04:51] E-commerce and goal tracking, and using Google Tag Manager. [05:10] The high quality benchmarking capabilities of Google Analytics. [05:46] That is it for today! [05:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Avinash Kaushik  Google Search Console Google Tag Manager

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Our Favorite Marketing Blogs for 2020 & Beyond | Ep. #1150

Sep 24, 2019 07:44

Description:

In episode #1150, we lay out our favorite marketing blogs for 2020 and beyond! We run through a whole host of useful resources for SEO optimization, algorithm updates, marketing costs, great copywriting, and much more! Join us today as we give you the tools you need to be the best marketer possible going into the new year.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Our Favorite Marketing Blogs for 2020 and Beyond! [00:40] Andrew Chen's blog and his monthly long-form essays. [01:13] Using Adage to stay abreast of trends in marketing and new opportunities. [02:18] ProfitWell's blog and new video series! [02:45] Conversion XL, VWO and the rising cost of marketing. [03:47] Monitoring Hot Pod News as the podcasting market continues to grow. [04:20] Product Hunt as a tool for seeing all the new products and tools being released. [04:51] Human psychology and the evergreen nature of great copy.  [05:15] Creating great landing pages with Land-Book. [05:15] The value of user on-boarding and retention! [05:42] Using Search Engine Roundtable to keep up to date on algorithm changes. [07:05] That’s it! [07:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Andrew Chen Uber Jason Horowitz Adage Alexa Jetson ProfitWell  Conversion XL VWO Hot Pod News Product Hunt Swipe Land-book User Onboard Search Engine Roundtable Feedly Nuzzel

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How to Leverage Content Marketing When You Are Selling Multiple Products | Ep. #1149

Sep 23, 2019 05:07

Description:

In episode #1149, we discuss leveraging content marketing when you are selling multiple products. There are many ways to market content, from videos and podcasts to events and more. We find these avenues really powerful, especially when you have an array of offers for your audience. Tune in to hear our strategies for driving sales and building your customer base!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Leverage Content Marketing When Selling Multiple Products. [00:35] Growing an audience through content marketing. [01:10] Free versus premium offers and targeting different areas. [02:03] Using categories and lists to drive sales and traffic. [02:54] Building from a foundation of content marketing and moving into different areas. [03:39] Keyword research and finding comparable and successful products and services. [04:12] That’s it for today! [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

UberSuggest ClickFlow HubSpot Tony Robbins

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How Often to Update Old Content | Ep. #1148

Sep 22, 2019 06:19

Description:

In episode #1148, we talk about the important idea of updating content and how often this should be done. A lot of content creators make the mistake of making new content constantly, instead of doubling down and improving already successful content that they have. Tune in to hear our thoughts on staying up to date and how often to efficiently give your content new life! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Often to Update Old Content. [00:34] The SEO benefits of updating your content. [00:57] New content creation versus updating already established articles and information. [02:06] Using tools to track the decay of your content over time. [03:10] Minimizing issues and loss of traffic to improve user experience. [03:39] Going in-depth on articles and doubling down on quality and currency. [04:29] The mistake of constantly creating new content over updating useful articles. [05:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Animalz Google Search Console Ahrefs Backlinko Toyota

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How to Keep Your Content Fresh and Interesting | Ep. #1147

Sep 21, 2019 06:24

Description:

In episode #1147, we discuss keeping your content fresh and interesting for your audience! With so much content creation happening online all the time, information needs to be updated and repackaged in order to keep readers engaged and enticed by what you are publishing. Join us as we break down a few simple ways to make sure you keep traffic directed towards your platforms.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Keep Your Content Fresh and Interesting. [00:33] What does it mean to have fresh and interesting content today? [01:37] Some tips for starting out as a content creator and the learning process. [02:48] Using design and graphics to spark interest and maintain attention. [03:50] An example of a visually appealing brand that stands out! [04:27] Rounding up today's strategies and tips for staying fresh. [05:43] That’s it for today's episode! [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Wikipedia Yelp  Abraham Lincoln JumpCut Backlinko Canva Infogram Fiverr FiveThirtyEight

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Avoid These Fatal Mistakes If You're in SaaS | Ep. #1146

Sep 20, 2019 07:08

Description:

In episode #1146, we talk about the fatal mistakes to avoid when working in software as a service! We look at some of our personal experiences, the stories of others, and deliver a handful of helpful directions to steer you away from danger. Tune in to get a compass and map for staying out of stormy waters with your business.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Fatal Mistakes You Need to Avoid in SaaS. [00:52] Picking a total addressable market that is too small! [02:10] Market size versus pricing options to make enough money. [03:10] Waiting to launch to begin marketing your business. [03:40] Market research and avoiding building a product in a vacuum. [04:22] Recruiting early on; the timing of your hiring process is vital! [04:57] Start selling as soon as possible, even before it you are fully built. [06:13] Maybe we will do a part 2 on this! [06:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Dropbox CrazyEgg Kissmetrics Zoom Slack  ProfitWell Pricing Creativity Clickflow BuzzSumo

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7 Creative Ways to Get More Links | Ep. #1145

Sep 19, 2019 07:52

Description:

In episode #1145, we share 7 creative ways to get more links to your business. From tools and broken links to websites that you can buy and merge your data into, we cover a ton of ways you can stimulate sharing and traffic and get more eyes on your content. Tune in to hear these great strategies for connecting with a larger audience. 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Creative Ways to Get More Links. [00:37] Go find stat-based blog posts in your space and create infographics. [01:54] Product-led growth; the gift that keeps on giving! [02:30] Using ScrapeBox to find available spaces on the web to get more links. [03:45] Find broken links and offer to supply the site with updated content. [04:25] Look for neglected blogs and suggest keeping it alive by publishing. [05:29] Using badges to link back to your company. [06:27] Buy up websites that have not been updated and merge content.  [07:03] That’s it for today! [07:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Brian Dean Here's What We Learned About Organic Click-Through Rate Infogram ScrapeBox Ahrefs SEMrush Mixpanel Unsplash

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Organic Click-Through Rate Lessons on 5 Million Google Search Results | Ep. #1144

Sep 18, 2019 07:13

Description:

In episode #1144, we unpack the recent collaborative study on organic click-through rates. This study, conducted by Backlinko and Marketing School, shows findings from over 5 millions Google search results and has a ton of surprising statistics to help you understand your SEO. Tune in to get all the details on this study!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Organic Click-Through Rate Lessons on 5 Million Google Search Results. [01:10] A summary of the key findings of this study. [01:29] Why it's a 'winner take all' situation with search results . [02:57] The success rates of titles containing questions. [03:35] Keyword usage in titles and the resulting bump in click through rates. [04:48] The subtractive effect of including power words in your titles. [05:50] Evoking curiosity can make a big difference to your CTR. [06:10] There you have it! [06:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Backlinko ClickFlow

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How to Pick The Ideal Price | Ep. #1143

Sep 17, 2019 06:50

Description:

In episode #1143, we help you think about how to pick the ideal price! We cover customized pricing models, calculators, pricing according to value, adjusting prices over time, and more! Tune in to hear how you can boost your sales with the number one leveraging tool at your disposal.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Pick the Ideal Price. [00:55] A customized pricing model for high-end products and services. [01:15] Using a pricing calculator to pitch your business at the right level. [02:32] Starting from the foundation of value and how to have these conversations. [03:24] Adjusting your price as your services or products grow and evolve. [03:46] Existing services and products can diminish in value over time. [04:15] Avoiding under-pricing your business and the appearance of trust. [06:03] There you have it! [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

CrazyEgg Product Habits ProfitWell Pricing Creativity Diamond Foundry

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7 Highly Effective Habits to Make You A Better Marketer | Ep. #1142

Sep 16, 2019 08:54

Description:

In episode #1142, we lay out 7 highly effective habits that make you a better marketer! From mindset to technology, testing to data collection, we cover it all. Tune in to give your marketing game that extra boost it needs!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Highly Effective Habits to Make You a Better Marketer. [00:44] Staying open-minded and learning continually! [01:37] The running of constant tests; the best way to improve and succeed. [02:41] Writing practice and developing the ability to compellingly communicate your ideas. [03:52] Data is way more important than any gut feeling you have! [04:33] Patience is virtue; allow time to get to your goal. [05:41] Keeping up to date with technology and where it is headed. [06:47] Do not underestimate the power of relationships!  [08:01] That’s it for today! [08:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

7 Habits of Highly Effective People Stephen Covey Breakthrough Advertising

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Are Joint Webinars Worth It? | Ep. #1141

Sep 15, 2019 07:06

Description:

In episode #1141, we discuss whether joint webinars are worth the effort. The answer to this question depends on the audience; you do not want to collaborate with someone whose audience is not suited to you and your business. Tune in to hear how you can make the most of joint webinars, reasons that we avoid online summits, and simple strategies for setting up great value exchanges.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Are Joint Webinars Worth It? [00:35] The basic premise for a joint webinar. [00:58] The answer to the question depends on audience overlap. [01:29] Avoiding uneven exchanges and dangerous privacy concerns. [03:45] Hosting a summit; pre-recorded online conferences. [04:50] Why featuring on someone else's summit can be fruitless. [06:21] That’s it for today! [06:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

MobileMonkey

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How Spotify’s New Dashboard Can Help Podcasters | Ep. #1140

Sep 14, 2019 04:25

Description:

In episode #1132, we look at the new podcast dashboard from Spotify and the data it provides. This allows you to see who is listening to you and how often, some information on the users and what other media they are streaming. Tune in to hear all about these new features and the ways in which it can benefit your podcast!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Using Spotify's New Podcast Dashboard to Grow Faster. [00:40] More about these new features on Spotify. [01:10] The difference between 'streams', 'starts', and listener and follower counts. [02:12] Should be extend the format length of podcast? [02:22] Podcast data and stats can be really misleading! [02:55] The demographic stats for our show compared with our YouTube channels. [03:21] Who else our listeners are tuning into! [03:39] That’s it for today! [03:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Spotify Drake The Chainsmokers Ed Sheeran

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Advanced SEO Todo List For Sites | Ep. #1139

Sep 13, 2019 09:55

Description:

In episode #1139, we give you an advanced SEO to-do list for 2020! Following our episode on the basic steps to optimize searchability and traffic for your new website, this episode is about how to get rolling for next year since we are already in September! Tune in to hear about page speed, power pages, and more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Advanced SEO To-do List for 2020. [00:34] What does advanced SEO mean? [01:15] Using the FAQ schema smartly to occupy more real estate. [02:06] Speed is an important factor, load your HTML from CDN's! [03:22] Infographics, data-driven posts and product led growth. [04:02] Focus on your brand; Google looks at how many people are searching. [05:40] Power pages and making your landing pages as comprehensive as possible. [06:32] Assess similar, existent content and update and add to that. [07:22] Optimizing titles and descriptions to increase click-through rates. [07:52] Translation and transcription, expanding beyond English.  [09:09] That’s it for today! [09:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

WordPress YoastSEO Eric Smidt General Motors BMW MobileMonkey ManyChat Backlinko Google Search Console ClickFlow

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How to Convert Live Viewers Into Customers | Ep. #1138

Sep 12, 2019 04:01

Description:

In episode #1138, we discuss the conversion of live-stream viewers into paying customers. With so many strategic ways to use the live-streaming format for building an audience and generating revenue, it is important to master the basics from the get-go. Tune in to hear how you can use this easy opportunity to get more eyes on your product or service.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Convert Live Viewers into Customers. [00:30] The big thing about conversion from live-streaming across platforms. [01:40] Bad timing for advertising your offer! [01:55] Sending a live video to your audience after its streaming time. [02:15] Giving your audience what they want: the next thing! [02:40] Keeping everyone engaged and mixing things up. [02:55] It is important to relate a video to your product or service. [03:16] That’s it for today! [03:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

YouTube Instagram Facebook LinkedIn Spotify

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The Essential SEO Todo List For Brand New Sites | Ep. #1137

Sep 11, 2019 05:32

Description:

In episode #1137, we discuss the most important things on your to-do list when launching a new website. That's right, we are breaking down the most fundamental parts of SEO and how to get your site ranked higher and receiving more traffic. Tune in to hear all about the simple steps you can take to get your website off to a flying start.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Essential SEO To-do List for Brand New Websites. [00:38] First up, clean URL structures from the beginning. [01:20] Using the most highly reviewed CMS plugins. [01:56] Regular content creation in order to rank higher. [02:13] Building relationships with people, guest blogging and offering other value adds. [03:12] Going beyond text-based content and Google. [04:00] Local SEO and occupying more real estate on the search page. [04:24] Getting the basics right; analytics and helpful information provided by Google.  [04:46] That’s it for today! [04:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

WordPress SquareSpace Wix YouTube Alexa Jetson AI Webmaster Tools

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7 Tips on Live Streaming and Podcast at The Same Time | Ep. #1136

Sep 10, 2019 04:55

Description:

In episode #1136, we share several helpful tips for live streaming and podcasting at the same time. Frequently engaging with your audience, promoting your session ahead of time and being consistent in showing up with new content are just some of the ways in which you can optimize this marketing strategy. Tune in to hear what you can do to activate your discoverability. 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Tips on Live Streaming and Podcasting at The Same Time.  [00:36] Engage with your community by making time to answer questions.  [01:23] Livestream with the help of all the social channels out there. [01:42] Promote ahead of time to get people prepared. [02:09] Try to be consistent with the frequency of your sessions. [02:34] Don’t forget to add hashtags and to tag the right people. [03:06] Ask for comments to boost virality. [03:36] Don’t forget to include a clear call to action.  [04:15] That’s it for today! [03:24] To stay updated and learn additional ways to get more traffic to your site, go to the Marketing School site for more information. 

Links Mentioned in Today’s Episode:

YouTube

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Neil and Eric’s Secret Marketing Tools | Ep. #1135

Sep 9, 2019 04:04

Description:

In episode #1135, we share with listeners each of our favorite tools for marketing. There is a range of different data that is invaluable for optimizing your marketing efforts, while the Outreach tool has several great useful features that enable marketers to personalize their approach to clients. Tune in to hear what you must do to get the most out of these strategies and tools.  

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Eric and Neil’s Secret Marketing Tools.  [00:39] How having a ton of clickstream and click-through data is helpful for marketers.  [01:00] Paying fees for data, the kind of data that could be gathered and using it optimally.  [01:33] Using .io as a data platform and employing it to identify B2B IP addresses. [01:51] How Clearbit contributes by enriching leads and checking their Alexa scores. [02:14] What the Outreach tool offers and checking the performance of sequences.  [02:29] Outreach’s feature that allows for a more personalized approach to clients. [03:04] Keeping in mind that these tools require work and/or resources.  [03:16] That’s it for today! [03:21] To stay updated with events and learn a new way to grow your business, go to the Marketing School site for more information. 

Links Mentioned in Today’s Episode:

Clearbit  Alexa Outreach 

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What's The Difference Between a Short 10 Minute Podcast Versus 45 Minute One? | Ep. #1134

Sep 8, 2019 04:51

Description:

In episode #1134, we share the key differences between short 10-minute and long 45-minute podcast episodes. While longer episodes are great for running ads, they are much more time-consuming than the shorter episodes that require far less preparation. Tune in to hear the pros and cons of each.   

TIME-STAMPED SHOW NOTES:

[00:26] Today’s topic: The Difference Between A Short 10-Minute and Long 45-Minute Podcast.  [00:36] The characteristics of a long and short podcast.  [00:58] The primary factors to consider when choosing between the two. [01:45] Why longer episodes are best for ads and an example of someone who does it right.  [02:11] Being ready to do much more prep work with 45-minute podcasts. [02:53] How we get topic ideas for this podcast. [03:13] Considering your audience and presenting them with a choice between the two. [03:43] Why you should not change the format of your existing podcast.  [04:05] That’s it for today! [04:10] To stay updated with events and learn a new way to grow your business, go to the Marketing School site for more information. 

Links Mentioned in Today’s Episode:

Growth Everywhere Podcast Andrew Warner Mixergy  The Tim Ferriss Show  Victor Cheng

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Tumblr sold for $3M - Here’s What You Need to Know as a Marketer | Ep. #1133

Sep 7, 2019 03:55

Description:

In episode #1133, we discuss how the once-great Tumblr sold for a significantly lower price than before. After selling for a whopping $1.1 billion to Yahoo in 2013, it was recently acquired by Automattic for a mere $3 million. Tune in to hear all about the new opportunities it might hold for marketers.  

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Tumblr Sold For 3 Million Bucks. [00:30] Some context about what Tumblr was initially sold for and its acquisition history. [00:55] A possible reason why the company might have been sold at such a low price. [01:17] Why Automattic is the best fit for Tumblr from a business perspective. [01:37] The amazing new opportunities for Automattic to control the web. [01:56] WordPress’s venture into e-commerce and how they might do the same with Tumblr. [02:15] The many benefits of WordPress for marketers and entrepreneurs.  [02:56] Why you should start engaging on Tumblr right now.  [03:12] That’s it for today! [03:17] For a new way to grow your business, go to the Marketing School site for more information. 

Links Mentioned in Today’s Episode:

Tumblr Yahoo  Verizon Automattic WordPress  

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How to Set Up Effective Channel Partnerships | Ep. #1132

Sep 6, 2019 06:22

Description:

In episode #1132, we talk about setting up effective channel partnerships and the benefit that can be garnered from this. We look at different types of partnerships, how to reach out, and the patience it takes to allow them to grow naturally. Listen in to get the best advice on building the most beneficial partnerships for your business! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Set Up Effective Channel Partnerships. [00:40] What is the definition of a 'channel partnership'. [01:12] Different ways to make use of this idea. [01:49] Reaching out, offering value and starting a relationship on the right foot. [02:50] The best kind of partnerships are based on mutual value adds. [03:25] Most of the best channel partnerships are cheap and effective! [04:19] Partnership generation; conferences and reaching out through email. [04:37] Patience through the slow building nature of relationships.  [05:01] Partnerships do not rely on algorithms and are a great source of diversification. [05:37] That’s it for today! [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

LegalZoom WordStream Shopify CrazyEgg HubSpot

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How to Get More Search From Google’s New Algorithm | Ep. #1131

Sep 5, 2019 03:15

Description:

In episode #1131, we discuss how to get more search hits from Google’s new algorithm. Tune in to hear how you can increase your rankings and visibility. 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: How to Get More “Search” From Google’s New Algorithm [00:32] Google now transcribes podcast audio. [00:40] They will then rank you organically. [00:56] All you have to do is submit your podcast to Google Play. [01:15] You don’t have to create text-based content to do well. [01:40] Google is trying to make it easier for different types of content to rank. [02:04] Spotify is also transcribing content, as well. [02:17] Google zero-click searches are growing. [02:31] That’s it for today! [02:40] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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The Most Successful Marketers Are... | Ep. #1130

Sep 4, 2019 05:29

Description:

In episode #1130, we discuss what makes a successful marketer. Tune in to hear the traits of the most successful marketers in the business.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic:  What Makes a Successful Marketer [00:30] Eric thinks the most successful marketers are entrepreneurial.  [00:39] They get things done and figure out things on their own. [00:49] Neil thinks the most successful marketers for large corporations tend to be very data-oriented. [00:58] The best marketers for smaller companies tend to be creative and scrappy, because they have fewer resources. [01:54] Neil looks for go-getter’s with good ideas. [02:17] Eric also wants someone who can figure things out on their own. [02:55] The more successful people take on more and create less work for others. [03:41] It’s important to have someone who creates great processes. [04:10] David Kim from HubSpot started out as an intern and was a quick learner. [04:46] That’s it for today! [04:51] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Advanced SEO Hack That Gets Results in Less Than 30 Minutes | Ep. #1129

Sep 3, 2019 03:59

Description:

In episode #1129, we discuss an advanced SEO hack that gets you results in less than 30 minutes.  Tune in to hear the SEO hacks you should be implementing now.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: An SEO hack that gets results in under 30 minutes. [00:31] The hack is the Frequently Asked Questions page schema. [00:38] When you do a Google search, you’ll see suggestions of ‘People also search for’ topics.  [00:54] If you create an SEO schema on your website’s Frequently Asked Questions page, you’ll take up more real estate on the Google search results page and you will see an increase in click-throughs. [01:12] When Neil did it, his click-through rate doubled, which is the average increase people see with this trick. [01:25] Rand Fishkin talked about how zero-click searches have surpassed organic clicks, so you have to try to win clicks once users reach the search results page. [01:53] Neil argues that you don’t want to manipulate Google results because that will hurt you in the long run. [02:00] Think long-term and think about what’s best for the user. [02:05] As more sites do this, Google will choose the best content to put on its search results, so it won’t benefit you to simply self-promote. [02:23] Matthew Woodward did this on his site and his click-through rate increased from 3% to 8%. [02:43] He has a video on how to do this along with the code he used. [02:50] Once you add the code, you have to go to Google Search Console and submit to index, and you’ll start seeing changes in the search results within minutes. [3:03] That’s it for today! [3:15] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Is TikTok The Next Big Thing? | Ep. #1128

Sep 2, 2019 04:37

Description:

In episode #1128, we discuss whether TikTok is the next big thing.  Tune in to hear if you should be investing in this social platform.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic is whether TikTok is the next big thing. [00:30] TikTok is a social network that’s very popular in Asia and is climbing in the rankings on App Annie, which does metrics on revenue and other stats. [00:50] TikTok is on its way to making over $100 million and their valuation is in the billions of dollars. [01:00] The app does short videos, and people are creating funny content including music videos. [01:20] Their typical user drops off after 30 days, which is a problem. [01:34] One of the biggest Chinese tech conglomerates owns it and has put over $1 billion into it. [01:49] Platforms that aren’t sticky and aren’t retaining users tend to end up as fads. [01:56] Neil points out that marketers are always wondering if they should adopt the newest social media platform for their business. [02:05] It’s probably only worth the time and effort if a platform has continued to prove its popularity. [02:25] Even if your business isn’t using Instagram yet, it’s not too late because you don’t have to be the first to adopt a social media platform. [02:40] You should wait to leverage a platform until it hits the mainstream and you know it will work for you, and TikTok is not at that level yet. [02:56] Their user count is growing but they don’t have the reach that Facebook has. [03:03] With poor user retention, TikTok’s user count will probably stagnate and then start to drop. [03:30] Neil and Eric don’t think TikTok is the next big thing, but maybe it could be bigger one day. [03:38] A great social media network to leverage right now is WhatsApp. [03:49] That’s it for today! [03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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7 Marketing Tools For The 2nd Half of 2019 | Ep. #1127

Sep 1, 2019 06:30

Description:

In episode #1127, we share 7 marketing tools for the second half of 2019. Tune in to hear what tools you should be using.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Seven Marketing Tools for the Second Half of 2019 [00:30] Number 1: Rafflepress is a new WordPress plugin that allows you to run contests. [00:54] Number 2: Google Data Studio allows you to create custom reports and dashboards from your existing Google data sources. [01:28] Number 3: Pattern89 does artificial intelligence for Facebook ads and YouTube to help you optimize your advertising. [01:46] Companies see an average of a 21% performance improvement on their Facebook ads using Pattern89. [01:53] Number 4: Jetson AI allows you to sell your products or services through voice search on home consoles like Google Home and Amazon Alexa. [02:51] Number 5: Hull.io is a customer data platform that uses the data you already have to generate leads for your business and build outreach strategies around them. [03:41] Eric recommends that only businesses with at least five figures of monthly website traffic consider using this tool because they will benefit most from it. [03:56] Number 6: Price Intelligently Calculator from ProfitWell is a tool to help you calculate the best pricing strategy for your business to help you make the maximum amount of money. [04:25] Their price optimization typically leads to a 15% increase in new revenue. [04:49] Number 7 is Intercom, an all-in-one customer engagement tool that lets you chat with them directly, create email campaigns, show them specifically tailored content, and more. [05:37] That’s it for today! [05:45]To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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How to Simulcast to Instagram | Ep. #1126

Aug 31, 2019 04:08

Description:

In episode #1126, we discuss how to go live on multiple social media platforms at once. As creators it is crucial to share your content on as many platforms as possible, so you can reach all your audiences in one effort. Tune in to hear how to simulcast to Instagram and why it’s important.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Going Live on Multiple Social Platforms. [00:30] What is simulcasting and why is it important? [01:01] Our favorite simulcasting tool: Restream. [01:16] The platforms we are missing at the moment. [01:42] How to re-stream to Instagram with Yellow Duck. [02:06] What to keep in mind when putting out content on Instagram. [02:35] Your audience and social platform will affect the type of content you put out. [02:51] The similarities between all “Live” platforms, even Mixer.  [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Is Growth Hacking Still Relevant? | Ep. #1125

Aug 30, 2019 04:22

Description:

In episode #1125, we discuss growth hacking and if it is still relevant. Tune in to hear our thoughts!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Is Growth Hacking Still Relevant? [00:40] Around 2012, one of Neil’s partners coined the term, “growth hacking”. [01:49] Growth hacking isn’t dead, but Neil doesn’t care for the term. [02:20] We’ve both been called growth hackers, but we prefer to be called marketers. [02:55] Evolve your skills as a marketer. Think about long-term growth. [03:11] Growth hackers think about the variables and long-term growth. [03:36] That’s it for today! [03:43] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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When's the Right Time to Jump into a New Social Network? | Ep. #1124

Aug 29, 2019 04:33

Description:

In episode #1124, we discuss when you should start using a new social network. Tune in to hear when you should leverage a trending new social network.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: The Right Time to Jump into a New Social Network [00:34] TikTok is a new social network that has taken off. [00:45] It’s easier if you’re an early adopter, but if you have the money, wait for the new site to establish itself. [01:15] Just because Snapchat is popular, doesn’t mean you can go in there and figure out how to monetize. [02:35] Neil’s rule of thumb is that if a social network has less than $1 billion market cap, he doesn’t pay attention to them. [02:50] Social networks are based off of user growth, not actual value. [03:15] If the network is growing and they are being talked about, look into it. [03:45] TikTok’s current revenue is well into the millions. [03:47] That’s it for today! [03:50] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Should You Integrate Virtual Reality Into Your Marketing? | Ep. #1123

Aug 28, 2019 03:28

Description:

In episode #1123, we discuss whether you should integrate VR into your marketing. Tune in to hear if you should leverage this up and coming technology.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Should You Integrate VR into Your Marketing? [00:36] Facebook bought Oculus for a lot of money. [01:03] VR is happening in gaming, but it’s not pervasive across different industries. [01:22] Neil sees AR being used more than VR. [01:35] It’s not realistic for VR to take off right now. [01:50] Neil thinks a future much like “Ready Player One” is on the horizon. [02:22] Halo just came out with a VR experience. [02:38] That’s it for today! [02:43] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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How to Become a Great Marketing Strategist | Ep. #1122

Aug 27, 2019 04:35

Description:

In episode #1122, we discuss how you can become a great marketing strategist. Tune in to hear how you can be great.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: How to Become a Great Marketing Strategist [00:37] Check out our episode on the difference between strategies and tactics. [01:22] You want to specialize in marketing. [01:35] You need to look at a lot of businesses and see what they are doing to grow. [02:25] Talk to people who have done it before and get their input. [02:35] Neil likes to offer people money for their time on the phone. [03:05] Don’t fire before aiming. [03:38] Remember to be patient, as it takes years of experience to be great. [03:45] That’s it for today! [03:49] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Are Chatbots Still Relevant? | Ep. #1121

Aug 26, 2019 03:49

Description:

In episode #1121, we discuss if chat bots are worth using. Tune in to hear how they can possibly help your business.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Are Chat Bots Still Worth It? [00:38] Popular chat bot services are Intercom and Drift. [01:30] In general, they convert well and are worth it. [01:45] Just having a chat bot won’t work if you don’t create a logical funnel. [02:26] ManyChat is the Goliath in the industry and they work within Facebook. [02:51] Get in on the early days of chat bots, while they still work. [03:02] That’s it for today! [03:06] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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How to Supercharge Your Engagement | Ep. #1120

Aug 25, 2019 05:02

Description:

In episode #1120, we discuss how to supercharge your engagements. Tune in to hear how you can boost all of your social engagements.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: How to Supercharge Your Engagements [00:40] Encouraging comments will help bump your post. [01:01] Try responding to comments that you receive and engage followers. [02:12] This strategy doesn’t work as well as it used to, because algorithms detect if you’re outright asking for comments. [02:36] Play to the specific platform on which you are posting. [02:57] Live is a priority right now on LinkedIn. [03:25] Email blasts used to help boost engagements, but it isn’t working as well as it once did. [03:55] You need native engagements on social platforms. [04:18] That’s it for today! [04:23] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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How to Hire Amazing Designers For Cheap | Ep. #1119

Aug 24, 2019 04:35

Description:

In episode #1119, we discuss how you can find amazing designers on the cheap. Tune in to hear where we find quality workers for affordable rates.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: How to Hire Amazing Designers on the Cheap [00:40] Neil usually goes to Dribbble to find quality writers for inexpensive rates. [01:40] Make sure you find someone with a relevant portfolio and body of work. [02:16] Eric was hesitant to use Dribbble, but has found that the people he hired did good work. [02:40] Some freelancers on Dribbble can be high-ranking creative directors, but that won’t be listed on their profile. [03:01] When you find someone you like, keep them on and pay an hourly rate. [03:26] Follow Dribbble on Instagram, because they highlight top designers. [03:45] That’s it for today! [03:51] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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​Is it Good to Be "Jack of All Trades" in Digital Marketing | Ep. #1118

Aug 23, 2019 03:29

Description:

In episode #1118, we discuss whether it is useful to be a Digital Marketing Jack-of-All-Trades. Tune in to hear our take!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Is it Useful to be a Jack-of-All-Trades in Digital Marketing? [00:44] Eric focused on one thing when he started out. [00:58] After that, he branched out, because there is little security is focusing on only one aspect of content marketing. [01:25] Get good at one thing and then branch out. [02:12] Neil agrees that you can specialize, but you need to learn how to do other things. [02:30] If you want to be a CMO, you need to know a multitude of things. [02:49] That’s it for today! [02:54] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Does Live Cannibalize Your Video Audience | Ep. #1117

Aug 22, 2019 03:48

Description:

In episode #1117, we discuss whether going live cannibalized your video audience. Tune in to hear about our experiences with this.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Does Live Cannibalize Your Video Audience? [01:02] It has not cannibalized our podcast audience.  [01:15] We always get viewers that had previously never heard of us. [01:30] It might cannibalize your audience in that you will get fewer total views. [02:25] We find that it boosts our subscribers overall. [02:50] To help prevent cannibalizing your content, create different content for live and your posted videos. [02:59] That’s it for today! [03:03]  Go to Marketing School to check out a video that will help you grow your business.

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How Neil and Eric View Business Differently | Ep. #1116

Aug 21, 2019 10:54

Description:

In episode #1116, we discuss our different approaches to business. Tune in to hear where we differ and if it matters.

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[00:25] Today’s Topic: Our Different Approaches to Business [00:33] Neil has been in business for 17 years, while Eric has been in business for 5. [00:55] Eric tends to be more patient. [01:25] The average person would say to invest your money, but Eric likes to redeploy any money he makes. [02:38] Neil is big on doing one thing and one thing only. [03:05] Eric likes to diversify more often. [05:25] Neil has a hiring philosophy, wherein he likes to hire people with a certain type and amount of experience. [07:00] At one point, Eric sold his home to float his business. [08:36] Neither of us is right or wrong, we just have different approaches to running a business. [09:22] The older we get, the more stuck in our ways we will be. [09:40] We don’t push each other to conform to each other’s ideals. [10:08] That’s it for today! [10:15] Go to Marketing School to check out a video that will help you grow your business.

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Marketing Tactics on Which We Disagree | Ep. #1115

Aug 20, 2019 06:12

Description:

In episode #1115, we discuss marketing tactics on which we disagree. Tune in to hear why we don’t see eye-to-eye on everything.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Marketing Tactics on Which We Disagree [00:36] Eric didn’t agree with Neil’s method of buying Facebook Likes. [01:05] It’s a method that worked, until it didn’t. [01:22] We agree on most things. [01:30] Eric goes live more than Neil does. [01:40] Neil has gotten better results when he focuses on big channels and big wins. [01:55] Eric is better at splitting his focus. [03:10] In general, Neil is quicker to execute things. [03:40] We are at different stages of our careers. [03:50] This is why our methods vary. [04:51] Different things work for different people. [05:30] That’s it for today! [05:33] Go to Marketing School to check out a video that will help you grow your business.

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Is Patreon Worth It? | Ep. #1114

Aug 19, 2019 03:37

Description:

In episode #1114, we discuss whether Patreon is worth using. Tune in to hear if you should be using or ignoring Patreon.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Is Patreon Worth It? [00:33] Patreon is a way to invite people to become monthly patrons and donate money to help you complete your artistic (or other) endeavors. [00:58] This is mostly a podcast and YouTube phenomenon. [01:18] Eric doesn’t think you can make a living using Patreon, so it’s not worth it. [02:22] In general, you can make way more money having a good product or service instead of asking people for money. [02:40] Think of Patreon money as extra or free money, instead of your main source of income. [02:49] That’s it for today! [02:54] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Our Favorite Marketing Channel | Ep. #1113

Aug 18, 2019 05:04

Description:

In episode #1113, we discuss our favorite marketing channels. Tune in to hear which methods we prefer.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Our Favorite Marketing Channels [00:35] Eric loves streaming right now. [01:20] Neil’s favorite marketing channel is simply building a good product or service. [01:45] If you create a good product, it markets itself. [02:45] Leverage your great product by having good branding. [03:10] What is right for us, may not be right for you. [04:12] That’s it for today! [04:18] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Where Digital Marketing is Headed | Ep. #1112

Aug 17, 2019 05:13

Description:

In episode #1112, we discuss where digital marketing is headed in the future. Tune in to hear how you can prepare for the changing landscape of digital marketing.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: The Future of Digital Marketing [01:00] The offline and online world are merging. [01:10] There are smart refrigerators now and your oven may be able to help with recipes in the future. [01:30] Smart homes are becoming more common. [01:33] The Harlem Globetrotters parent company is doing a partnership with the game, “Halo”. [02:24] Zero-click searches are continuing to increase in frequency. [02:45] Optimize your titles and meta-descriptions to help with voice search. [04:10] If you get ahead of this, you will be ready when it is the dominant search method. [04:32] That’s it for today! [04:36] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Is it Too Late to Start a Podcast? | Ep. #1111

Aug 16, 2019 05:13

Description:

In episode #1111, we discuss if it’s too late for you to start a podcast. Tune in to hear if you missed the boat.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Is it too Late to Start a Podcast? [00:33] There are over a billion blogs, millions of YouTube shows, and hundreds of thousands of podcasts in the US alone. [01:34] When starting a podcast, you have to be patient, because you won’t get traction right away. [02:30] It takes time to compound your audience. If you start now and stay consistent, things will pick up over time. [02:55] Don’t expect to make money right away. [03:05] If you seek to add value, you will do well. [04:15] The podcast numbers keep going up over time. [04:27] That’s it for today! [04:32] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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How to 19x Your Content Output| Ep. #1110

Aug 15, 2019 05:23

Description:

In episode #1110, we discuss the many ways you can increase your content output to 19x it’s usual amount. Tune in to hear the many ways you can increase your output.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: How to Increase Your Content Output by 19 [00:40] Eric and Neil took the podcast and spread it across different platforms. [01:30] They could also turn the episodes into blog posts and repost them in other formats. [02:17] You can then re-post any blog posts on social media platforms. [02:40] Going live is another way to promote one piece of content. [03:20] Twitch streaming is also another new way to promote your content. [03:45] You need to have an omni-channel approach, because no one channel is the best way. [04:10] Apply the rule of seven. [04:18] That’s it for today! [04:31] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Should You Charge on an Hourly, Monthly or Yearly Basis? | Ep. #1109

Aug 14, 2019 05:12

Description:

In episode #1109, we discuss how you should structure your pricing plan. Tune in to hear how you should charge your customers.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Your Pricing Plan [00:30] Should you charge hourly, monthly, or annually? [00:35] When you trade hours for dollars, you cannot scale. [02:04] You just need steady income, so make sure there is a contract for at least a year, no matter how you bill. [03:05] Monthly is fine, but yearly is ideal. [03:15] If you can’t get customers to commit to a year, get them to commit to less time, but not month by month. [03:40] Neil has made money by charging an hourly rate, so it’s not a complete fail. [04:02] When you’re starting out, take whatever you can get. [04:10] That’s it for today! [04:16] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Is AppSumo Worth It? | Ep. #1108

Aug 13, 2019 04:34

Description:

In episode #1108, we discuss if AppSumo is worth using. Tune in to hear what it is and if it is right for your business.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Is AppSumo Worth it? [00:30] AppSumo is like Groupon, but for applications. [00:57] They can blast your app to their mailing list and will split the conversions with you. [02:04] If you need the quick revenue hit, it’s worth it. [02:30] It could help you keep your business up and running. [03:18] In general, you will get more return from long-term partnerships than AppSumo. [03:41] That’s it for today! [03:47] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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How to Leverage Product Hunt to Gain More Traffic | Ep. #1107

Aug 12, 2019 04:13

Description:

In episode #1107, we discuss how you can leverage Product Hunt to increase your traffic. Tune in to hear how to use this site to your advantage.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Leveraging Product Hunt for Increased Traffic [00:32] Product Hunt is like Reddit. [00:45] We used to market our podcast on PH. [01:21] The key is to submit after midnight on PH. [01:30] Engage as much as possible. [02:34] Have good descriptions and reviews. [02:55] Make sure people share your posts. [03:18] Eric used to check PH every day, but that’s not necessary. [03:26] That’s it for today! [03:30] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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The Best Kind of Growth (pre-tax growth) | Ep. #1106

Aug 11, 2019 07:44

Description:

In episode #1106, we discuss the best kind of growth. Tune in to hear which type of growth is best for your business.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: The Best Kind of Growth [00:35] Spend less than you make. [00:45] “Revenue is vanity, profit is sanity.” [01:45] Financial advisors take a cut of what you make. [02:05] You want pre-tax growth, because you want to spend your money before taxes. [03:11] The best way to look at it is: If something works for you, go all in on that tactic. [04:30] Neil used to do some angel investing, but it has slowed down. [04:43] He has been investing in venture funds. [05:25] You can get a great return on investing in venture funds. [05:41] The best kind of growth is investing in yourself. [06:05] You build brand power by investing in yourself. [06:51] That’s it for today! [06:55] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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You Should Spend the Majority of Your Time on These 2 Things | Ep. #1105

Aug 10, 2019 05:06

Description:

In episode #1105, we discuss how you should spend your time. Tune in to hear on what you should be focusing your energy.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: How You Should Spend Your Time [00:45] Branding! [01:45] Leveraging your brand can help you build a business. [01:54] Brands are defensible. [02:25] When you have a recognizable brand, you have a leg-up on the competition. [02:45] Branding can bring in higher conversions. [03:54] That’s it for today! [04:01] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Here’s What We Are Doing With Our Own Mastermind | Ep. #1104

Aug 9, 2019 05:58

Description:

In episode #1104, we discuss our future Mastermind group. Tune in to hear what our group is all about!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Our Mastermind Group [01:00] We like hanging out with driven people. [01:05] We want it to be about 100-150 people. [01:15] We plan to have about three meetings per year. [02:04] We’re hoping people will share the tactics that helped them scale their businesses. [03:20] We’re going to share our knowledge of what works. [04:15] We want to make sure everyone joining the Mastermind is on the same professional level. [04:57] That’s it for today! [05:03] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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The Most Successful People Do This | Ep. #1103

Aug 8, 2019 06:08

Description:

In episode #1103, we discuss habits that contribute to success. Tune in to hear what you should be doing to ensure your success.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Habits That Contribute to Success [00:45] The most successful people take time to think. [00:55] Block out time just to strategize and contemplate your business. [02:05] Neil blocks out time for himself, but finds that the problem with this approach is that it doesn’t work for startups and small businesses. [02:38] Successful people find an opportunity and leverage it quickly. [03:20] Go after a big market and execute quickly. [03:40] Focus and be passionate about what you do. [04:05] Sitting down and thinking won’t work if you don’t have financial success first. [05:03] That’s it for today! [05:08] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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How Much Should You Charge Clients? | Ep. #1103

Aug 7, 2019 06:22

Description:

In episode #1102, we discuss what you should charge your clients. Tune in to hear how you can figure out the right rate.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: How Much You Should Charge Clients
[00:45] Neil bases his rate off of one simple thing. [00:50] Ask what the client’s budget is! [01:05] The scope of rates can really vary, so budgeting is important. [01:20] Figure out what it will take to achieve their goals. [02:15] Position the conversation around values. [02:30] Every client will say that they can spend unlimited money for absolute results. [03:03] Check out the book Win Without Pitching. [03:28] If you guarantee results, they may be willing to pay more for you than a competitor. [03:50] Offer three pricing options. [04:03] Charged based on value. [04:15] If you are worried about charging too much, you’re probably just starting out and are afraid to lose business. [04:30] Sometimes, in the beginning, you need to build a reputation before you build revenue. [04:46] That’s it for today! [04:52] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Are Masterminds Really Worth It? | Ep. #1101

Aug 6, 2019 06:23

Description:

In episode #1101, we discuss whether Mastermind groups or worth the time and money. Tune in to hear if you should be in a Mastermind.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: If Masterminds are Worth It [00:33] A Mastermind group is a discussion session centered around a specific topic, industry, or purpose. [01:15] You can have one with as little as 5 people. [01:48] The groups can also get as large as a couple hundred people. [02:05] Some groups make a profit and others are free. [02:33] In India, the groups are very costly. [03:10] Spending $10,000/year is worth it to Eric, because Masterminds helped save his business. [03:40] If it doesn’t work out, you probably picked the wrong Mastermind. [04:14] Ideally, other group members should be on your level or higher. [04:30] You don’t want someone to be just starting out, because they won’t help you.

[04:54] That’s it for today!

[05:02] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

What’s the Best Way to Learn Marketing When You Don’t Have Your Own Site | Ep. #1100

Aug 5, 2019 04:16

Description:

In episode #1100, we discuss the best way to market, when you don’t have a website.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: The Best Way to Learn Marketing, When You Don’t Have a Website [00:33] Neil didn’t always have a website, so he built a Wordpress site. [00:38] The best place to learn about Wordpress is at WP Beginner. [01:05] You can intern, volunteer, read blogs, etc. to learn how to build a site, but the best way is to learn by doing. [02:10] We’ve talked about where to learn marketing before. [02:45] If you work for free, it’s a way to learn. [03:10] However, when you pay someone, people are more motivated. [03:23] That’s it for today! [03:27] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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How Often Does Digital Marketing Really Change? | Ep. #1099

Aug 4, 2019 04:42

Description:

In episode #1099, we discuss how often digital marketing changes. Tune in to hear how you can stay up-to-date!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: How Often Digital Marketing Changes [00:50] When we include the year on things, it helps with click-throughs. [00:59] Every time you change the year, your clicks increase. [01:30] Marketing can change drastically because of algorithm updates. [02:00] When we create videos and podcasts, the advice changes as the algorithms change. [02:15] We’ve been recording for 3 years, so our new advice becomes contradictory. [02:54] Google made 13,000 changes to the algorithm in one year. [03:20] Digital marketing changes on a daily basis. [03:30] Always test and tweak in order to stay up-to-date. [03:33] That’s it for today! [03:40] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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How to Respond to Poor Reviews | Ep. #1098

Aug 3, 2019 05:51

Description:

In episode #1098, we discuss how you should deal with poor reviews. Tune in to hear how we deal with negative reviews.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: How to Respond to Poor Reviews [01:00] The first thing you should do is see why you are getting poor reviews. [01:10] Then tell people how you are tackling the problem. [02:38] Eric’s business has a three-star review on Glassdoor. [02:56] He thinks they gave a thoughtful answer to the comment. [04:05] Eric and Neil don’t tend to give businesses bad reviews. [04:22] They prefer to deal with it in person or in a personal fashion. [04:56] That’s it for today! [05:05] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Does Rich Anchor Text Still Matter? | Ep. # 1097

Aug 2, 2019 04:40

Description:

In episode #1097, we discuss whether rich anchor text matters. Tune in to hear if this method of link building is still effective.


TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Does Rich Anchor Text Still Matter? [00:57] Neil recently made a blog post about this. [01:10] He tried a bunch of link building tactics. [01:20] He found that anchor text is one of the biggest drivers in rankings. [01:48] If you overdo it with rich anchor text, the algorithm will catch it and your rankings will suffer. [02:30] Also remember to build links the “natural” way. [03:00] Investigate your competitors’ ratios of rich anchor text. [03:32] That’s it for today! [03:47] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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When You Should Build Links to a Piece of Content | Ep. #1096

Aug 1, 2019 04:06

Description:

In episode #1096, we discuss when it’s the right time to build links to a piece of content. Tune in to hear when you should be focused on link building.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: When You Should Build Links to a Piece of Content [00:50] If content is ranking well and in striking distance of being top 3, you can use GSC or Ahrefs to help you. [01:30] If you don’t have domain authority, build your links on the top ten keywords. [02:22] Ahrefs has a tool that will help you see how many back links you would need to build. [03:00] If you have a big budget, but no domain authority, it would be wise to start building links. [03:13] That’s it for today! [03:20] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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When Should You Upgrade A Piece of Content? | Ep. #1095

Jul 31, 2019 05:54

Description:

In episode #1095, we discuss when you should upgrade your content. Tune in to hear when and how content should be improved upon.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: When You Should Upgrade a Piece of Content [00:57] Upgrading means making your content better. [01:10] Better can mean more thorough or more relevant. [01:45] Using SEMRush, you can look at the top pages and see their stats. [02:31] You can upgrade manually. [02:50] Let us know what your roadblocks are to upgrading your content. [03:30] Within 30 days of upgrading, you should see results. [03:45] Look at the head terms for which you rank and weave the long-form versions into the content. [04:41] That’s it for today! [04:47] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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The Difference Between Strategies and Tactics | Ep. # 1094

Jul 30, 2019 05:29

Description:

In episode #1094, we discuss the difference between strategies and tactics. Tune in to hear what the difference is and why it matters.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Difference Between Strategies and Tactics [00:45] Strategies are overarching concepts. [01:05] A tactic is a method of operation. [02:01] Tactics are what help you achieve your strategy.  [03:18] Focus on one strategy at a time. [03:42] A great tactic is spending 50% of your time updating old content. [04:17] That’s it for today! [04:48] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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The Genius of Superhuman’s Marketing | Ep. #1093

Jul 29, 2019 08:13

Description:

In episode #1093, we discuss the tool Superhuman and how effective their marketing is. Tune in to hear why their marketing is ingenious. 

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Genius of Super-Human’s Marketing [00:38] Superhuman is an email client that helps you reach inbox-zero. [01:09] They raised $33 Million to build an email product. [01:34] They built a product that just works. [02:08] They created a wait list to generate further interest. [02:30] Superhuman is making $5 Million in annual revenue and their current waiting list is 180,000 people long. [02:50] Some think they are exaggerating their waiting list size. [03:50] Eric pays for Superhuman and he loves it. [04:17] He feels it helps him work quickly. [05:15] The question is whether $30 is worth saving 2 hours per month. [06:55] Often times, you have to fail before you succeed. [07:19] That’s it for today! [07:29] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Where Our Live Events Are Going From Here | Ep. #1092

Jul 28, 2019 05:16

Description:

In episode #1092, we discuss where our live events are going from here. Tune in to hear the purpose behind our future Marketing School Live events.

TIME-STAMPED SHOW NOTES:

[00:52] Today’s Topic: Where Our Live Events are Going From Here [01:05] Our Marketing School Intensives are going to happen once per month. [01:15] We are going to test out the process to see how it goes. [01:24] Our goal is to help people improve and grow their businesses.  [02:38] We want to do these events the way we think they should be done. [02:51] We wanted to take the best parts of other live events and turn it into one event. [03:10] These events are for growth-oriented, open-minded people. [04:10] If what you’re doing works, do more of it. [04:28] That’s it for today! [04:35] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

How to Increase Your Probability of Breakthrough Marketing Success | Ep. #1091

Jul 27, 2019 34:36

Description:

In episode #1091, Ryan Bonnici walks us through his marketing hacks. Tune in to hear how you can increase your probability of breakthrough marketing success.

TIME-STAMPED SHOW NOTES:

[00:52] Today’s Topic: How to Increase Your Probability of Breakthrough Marketing Success [01:20] You should focus on traffic before you focus on conversions. [01:51] Ryan is really social and loves connecting with new people, so follow him on Twitter! [03:10] People don’t create content for all stages of the funnel, which they absolutely should. [05:31] The conversion rate at top-of-funnel traffic is obviously lower than at the bottom of the funnel. [06:10] Top marketers measure content at a topic level. [09:40] It’s important to do keyword research. [11:45] It’s important to have a good relationship with sales. [12:00] You need to have a strong common language between marketing and sales. [13:45] You need to set up an SLA. [15:40] It’s possible to extrapolate future success from current sales metrics. [17:40] It’s important to leverage good reviews. [18:00] HubSpot does a good job at being transparent. [18:25] Marketers need to have more say in packaging and design. [18:40] RxBar is a great example of transparent packaging. [21:00] There are not enough marketers that create and build strong personal brands. [21:27] The most important part of branding, is that you need to have a unique viewpoint. [22:35] Marketers must be willing to exist in the public eye. [24:34] Creating content is important to building your brand. [27:45] Beat your competitors at their own game. [29:31] BuzzSumo helps you see what your competitors are sharing, but not if the content is resonating with their audience. [31:15] Make sure to wrap your links, so you get more conversions. [31:30] If you’re scheduling a lot of content, you need to check when your audience is online. [33:05] Email Ryan if you want further content from him and his company. [33:32] That’s it for today! [33:41] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Marketing Tactics To Drive Business Growth with Yaniv Masjedi | Ep. #1090

Jul 26, 2019 32:10

Description:

In episode #1090, we offer a clip from Eric’s conversation with Yaniv from our Marketing School Live event.

Tune in to hear them discuss Yaniv’s method for success.

TIME-STAMPED SHOW NOTES:

[00:52] Today’s Topic: A Conversation with Yaniv from Nextiva [01:30] Nextiva’s core product is business phone service. [01:50] They have a team of over a thousand people and compete with large companies all over the world. [02:06] They are making over $170 Million in annual revenue. [04:26] Affiliates are a big part of their business. [05:41] It’s a great way to put content out on high-domain-authority sites. [06:08] Being relentless is the thing that made Nextiva the success that it is. [07:50] When hiring, Yaniv focuses on three principles. [07:55] Hire people who are great at what they do. [08:26] Surround yourself with “doers”. [09:12] Don’t hire assholes. [10:02] Disney used to test people before the interview even began. [13:15] Nextiva launches products fairly often. [13:30] People don’t often leverage a LinkedIn takeover: simple video posts from your whole team on the same day. [14:45] Gaetano DiNardi has mastered the art of engaging, viral posts. [15:40] Monthly, Nextiva spends half a million dollars on Ad Words. [16:11] Yaniv encourages the use of exit pop-ups. [19:33] The top complaint most employees have is poor communication. [20:01] So, Nextiva set out to fix that problem. [20:46] They realized people hate emails and reading, so they created a weekly video update. [23:24] The best part of Nextiva’s landing pages are reviews of the company being compared to their competitors. [24:22] Cameo is the best new tool that Yaniv has added to his workflow. [28:32] Yaniv does all his work on his iPad Pro. [30:20] Yaniv gets better at marketing by surrounding himself with other smart marketers. [30:38] He finds LinkedIn to be a great resource for articles and insights. [31:10] That’s it for today! [31:16] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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How to Market in a Recession | Ep. #1089

Jul 25, 2019 09:52

Description:

In episode #1089, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us answer questions about the coming recession, HubSpot, and the future of voice search.

TIME-STAMPED SHOW NOTES:

[00:52] Today’s Topic: Marketing School Live Q & A Part V [01:00] What impact will the recession have on CPA’s and the start-up world? [01:12] Paid media is getting more and more expensive. [01:27] If the costs go up, eventually, the ROI and costs will break even. [02:15] It doesn’t matter how the market is doing, people will keep going if there will be profitability down the line. [02:45] What are the most important metrics or KPI’s when it comes to marketing? [03:41] If you can build up a big enough brand, you can create demand with consumers. [04:45] What is Eric playing right now? [04:47] Eric is playing Fortnite and often plays Smash Brothers with his team. [05:10] Segment is encroaching on Hull’s space, but Hull still does it better. [05:45] Is there any other service besides HubSpot? [05:56] There are ways to fill in the gaps, but there aren’t many tools to compete with HubSpot. [06:15] If you tell a company what isn’t working, they will often work to improve their product or service. [06:45] Voice search is going to continue to grow. [07:25] No one has created a way for a consumer to ask a question and make a purchase.  [08:49] That’s it for today! [08:57] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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What Will Digital Marketing Look Like in 20 Years? | Ep. #1088

Jul 24, 2019 09:48

Description:

In episode #1088, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us discuss the best way to do link building and the impact of digital marketing 20 years down the road.

TIME-STAMPED SHOW NOTES:

[00:52] Today’s Topic: Marketing School Live Q & A Part IV [00:56] What is the quickest and most efficient way to do link building on a budget? [01:30] When you’ve created something really good to which it is worth being linked, people will reach out and help you. [02:12] Whatever industry you’re in, there are tools there to help you. [02:50] What is the endgame for Eric and Neil?  [03:00] What is the impact of digital marketing 20 years down the road? [03:30] Neil doesn’t quite have an endgame in mind, but he does have simple goals about spending time with family. [04:05] Neil doesn’t feel that he needs to make a lot of money. [06:22] Eric is happy with his position in life, as well. [06:45] In a few years, Neil believes the majority of ads you will see will be interconnected with your smart devices. [07:40] Your smart kitchen appliances could potentially make recommendations. [08:20] Social tools are no longer seen as utilities and the government may try to take over, because social media can influence elections. [08:47] That’s it for today! [08:57] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Will Publishing a Book Help You With Marketing? | Ep. #1087

Jul 23, 2019 11:29

Description:

In episode #1087, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us discuss whether SEO is different across the globe, if books are good marketing tools, and so much more!

TIME-STAMPED SHOW NOTES:

[00:52] Today’s Topic: Marketing School Live Q & A Part III [01:03] Are SEO techniques different in different countries? [01:10] Sometimes Google will make changes in major markets first, but eventually it’s all the same everywhere. [01:50] Are books good marketing and branding tools? [02:00] The economics of publishing weren’t great for Neil. [03:00] Neil felt his publisher was unecessarily pushy. [04:02] Eric had a different goal than Neil did, when publishing his book. [04:25] Being able to leverage an audience is a powerful outcome. [05:20] The site Muscle for Life does well, because the site’s creator published kindle books and only pays for advertising on Amazon. [07:05] Why do Eric and Neil like Intercom best? [07:20] Intercom has greater functionality than MobileMonkey and ManyChat. [08:25] The biggest threat to the agency model is automation. [09:15] Incentive models are misaligned. [09:30] When they pay for performance, the incentives are much more aligned. [10:29] That’s it for today! [10:37] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Should You Start a Mastermind Group? | Ep. #1086

Jul 22, 2019 09:40

Description:

In episode #1086, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us discuss the use and creation of Mastermind groups.

TIME-STAMPED SHOW NOTES:

[00:54] Today’s Topic: Marketing School Live Q & A Part II [01:50] What are good tips for putting together a Mastermind group? [02:10] What is your motivation for putting together a group in the first place? [03:15] Eric’s group meets every six months. [03:30] Before that, he had monthly dinners, but he didn’t curate the attendees as well as he should have. [03:54] Look at this template for Mastermind groups: Mastermind Talks. [04:25] You want to facilitate a bond between members. [04:55] You can always join a Mastermind, but creating your own can prove useful if you have your own business thesis. [05:25] Try to create a group where you surround yourself with people you would want to see all the time. [05:58] Neil found this was better, because meetings weren’t as conducive as frequent check-in’s were. [06:40] Hanging out with like-minded people will help you achieve your goals. [07:45] A lot of Neil’s friends aren’t in his industry, but they are similarly driven. [08:40] That’s it for today! [08:55] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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How Do You Grow a Podcast Audience? | Ep. #1085

Jul 21, 2019 11:11

Description:

In episode #1085, we present a segment of the Q & A from our Marketing School Live event. 

Tune in to hear some insightful questions from the conference attendees.

TIME-STAMPED SHOW NOTES:

[00:54] Today’s Topic: Marketing School Live Q & A [01:40] What worked for us was doing a daily podcast. [02:00] John Lee Dumas agrees that publishing daily increases your reach and potential ad revenue. [02:38] Create a mobile exit pop-up to convince people to subscribe. [02:54] Pay bloggers with a similar audience to write a post about your show. [03:07] As people to rate, review, and subscribe. [04:25] We got our start after we finally had a face-to-face meeting at a Taco Bell. [07:00] The idea for workshops came from Mastermind groups of which we have been a part. [09:45] Reaching out to influencers for back links can be effective, but it’s not a sure thing. [10:10] That’s it for today! [10:17] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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The Future of Digital Marketing According to Neil Patel | Ep. #1084

Jul 20, 2019 38:20

Description:

Episode #1084 is another special edition installment, recorded at our Marketing School Live event in LA. 

Tune in to hear Neil discuss the future of digital marketing and what you can do to stay on top.

TIME-STAMPED SHOW NOTES:

[00:54] Today’s Topic: The Future of Digital Marketing According to Neil Patel [01:30] When you work with companies of all sizes, you notice trends and patterns in the industry. [02:40] I see every single side of marketing. [03:20] There are at least a billion blogs on the Internet. [03:30] Do we honestly need this many blogs? [04:15] All companies are leveraging digital marketing. [06:22] We are all worried about another recession. [06:32] However, during the last recession, Google’s revenue went up. [07:32] Marketing is going omni-channel. [07:47] Google has the majority of the revenue, with Facebook a close second. [10:06] In general, social shares are declining. [10:25] Google doesn’t penalize for duplicate content. [12:25] If you don’t keep updating your content, you won’t maintain your rankings. [14:11] Conversion rate optimization is not sexy, but it’s effective. [14:35] It’s the smallest investment with the biggest ROI. [17:09] There are so many tools to use to compare your competitors stats with your own. [19:45] Growing traffic used to be a manual process, but can easily be automated using Clickflow. [24:05] Uber and Dropbox came in with so much hype, but when they went public, their stocks didn’t do as well. [24:40] For visibility and omni-channel marketing, always use the Rule of Seven. [27:01] Email and push notifications are still a great way to market. [30:00] The more you focus on conversions, the better off you will be. [30:14] Conventional CRO tactics won’t work anymore. [32:55] Personalized messaging is a great tactic. [33:12] Chat is responsible for 28% of Neil’s sales. [36:15] Anything you do in marketing and business should be researched and tested. [37:12] That’s it for today! [37:26] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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7 Proven Marketing Hacks That Work Really Well | Ep. #1083

Jul 19, 2019 32:27

Description:

Episode #1083 is another special, extra-long installment of Marketing School. Eric discusses proven marketing hacks that work really well. Tune in to hear this free segment from the Marketing School Live event in LA.

TIME-STAMPED SHOW NOTES:

[00:54] Today’s Topic: 7 Proven Marketing Hacks That Work Really Well [02:00] People get on the paid ads hamster wheel too often. [02:15] People also get stuck paying people for bad content. [02:55] Content MVP’s. [03:45] Top-performing content is often around 2000 words. [04:28] People forget about links. [06:07] Problogger is a great place to hire good writers. [07:30] HubSpot hires people just to update content. [09:33] Zero-click searches. [10:16] Eric and Neil do content sprouting. [10:30] Spin content out into different formats. [13:15] Improving metadata is important. [16:20] If you are a penny-pincher, you can use 1KProjects to find abandoned projects in which to invest. [18:32] Customer data platforms. [18:45] These are fairly new. [19:06] The hot thing right now is personalization and Hole.io allows you to do this. [22:41] Doing the right things at the right time is important in terms of sales. [25:15] Chatbots. [27:22] Intercom helps combine chat and email to make your marketing stronger. [28:20] AI for ads. [28:28] Pattern89 is AI for digital ads. [30:00] As long as you make time to do all of these things, you will succeed. [30:15] Consistency is key. [31:17] That’s it for today! [31:33] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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How To Design Your Thinking For Unstoppable Growth | Ep. #1082

Jul 18, 2019 40:39

Description:

In episode #1082, we give you the opportunity to hear Eric’s conversation with Syed Balkhi from the Marketing School Live event to talk about how to design your thinking for unstoppable growth.  Tune in to hear all about what Syed does and how he runs his business.

TIME-STAMPED SHOW NOTES:

[00:55] Today’s Topic: How To Design Your Thinking For Unstoppable Growth [01:15] Syed’s company creates Wordpress plugins.  [02:34] They have over 9 Million websites using their software. [04:31] Syed tries to be consistent and do the simple stuff that delivers over time. [05:15] Syed has personal health goals, because he gained a good deal of weight. [05:40] He applied a similar principle here and did the simplest things with consistency.  [07:58] An external success gap is the gap between what the product does and what the customers use the product for. [10:00] An internal success gap is what your product does and what the user thinks it should do. [10:10] Sometimes, there are things that the product can do, but doesn’t yet, because the company hasn’t anticipated all of the users’ needs. [10:43] Affiliate marketing is having a commision-only sales team. [13:05] If someone is ranking for the best article on marketing, you can reach out to them to try out your product. [17:32] Syed got his first customers through his blog that already had a big following. [17:41] He also used influencer marketing. [19:01] Content marketing is still key to success and Syed leverages this to attract more customers. [21:56] Syed has in-house writers, because he needs people with a certain level of expertise. [24:45] Publish Press is a great tool for tracking content. [27:05] Wordpress powers 34% of the web. [27:30] Syed sees it as the operating system of the web. [29:15] Hiring the right people has helped Syed, as is having a physical planner and blocking off his Fridays. [34:56] Syed found that building relationships (strategic partnerships) with other companies has proven successful. [37:40] Streaks has added a lot of value to Syed’s life; it’s a great accountability tracker. [38:08] The Content Template feature in SEMRush has proven helpful to his company, as well. [38:30] One book Syed recommends is Extreme Revenue Growth. [39:13] That’s it for today! [40:00] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond | Ep. #1081

Jul 17, 2019 36:03

Description:

In episode #1081, we offer a free listen to Larry Kim’s presentation from the Marketing School Live event in Los Angeles. Tune in to hear Larry discuss his hacks for Facebook marketing for 2020 and beyond.

TIME-STAMPED SHOW NOTES:

[00:55] Today’s Topic: Larry Kim’s Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond [02:15] Larry is from Winnipeg and he’s obsessed with unicorns. [02:47] Larry started WordStream in 2008 out of a bakery he frequented. [03:00] Now the company employs over 300 people managing over $1 Billion in ad spend. [03:20] He sold the business one year ago. [04:22] Facebook is getting in trouble for questionable live streams and censorship. [04:55] The future of Facebook is private groups and messaging. [06:22] Live chats are a core growth marketing area on which to focus.  [08:40] Anything you can do with email marketing,  you can do with messaging. [11:35] Use a chatbot builder like MobileMonkey. [12:45] Surveys are a great way to get user feedback and you can do them using chatbots, so they are more conversational. [15:10] This helps improve conversions. [17:25] In order to improve experiences, you would want to create content around questions people have. [19:11] By making a person confirm that he is doing well in a conversation, you can use that to piggy-back upon and move onto the topic at hand. [19:47] No matter what you’re selling, try to take people on a conversational journey. [22:30] It’s never been easier to grow your email subscriber list. [23:20] Don’t wait for people to message, you have to be more proactive in getting leads. [23:40] A Comment Guard is a strategy for baiting users into messaging your company. [25:05] Another way to engage your audience is to ask an enticing question and offer the actual answer and further information. [28:12] Larry has changed the way he does Facebook ads, so that it sends people into his messenger funnels instead of a landing page. [30:44] After someone becomes a Messenger contact, you can input their info into a Drip campaign and attempt to use upsells. [31:15] You can also remarket people based on conversational criteria. [33:14] There are more daily active users on messaging platforms than on social media, yet less than 1% of companies have the ability to market to those users. [33:27] Engagements rates are 100x better than email marketing. [34:45] That’s it for today! [34:48] Please go to Marketing School for a free copy of Larry’s slides.

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Should You Charge For A Conference? Neil & Eric Debate | Ep. #1080

Jul 16, 2019 07:44

Description:

In episode #1080, we debate whether you should charge for a conference. Tune in to hear where each of us stands on this issue.

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[00:27] Today’s Topic: Should You Charge For A Conference? Neil & Eric Debate [00:51] As the day proceeded, Eric realized they could have charged for the event. [01:10] When your content is already free for the most part, it would have been more than fair to charge for the conference. [01:30] Also, charging would have guaranteed a higher attendance rate with higher quality attendees. [02:52] Neil disagrees with Eric’s assessment.  [03:10] Neil prefers to give away information for free. [03:35] Luckily, Intercom and others served as sponsors, which helped offset the costs. [03:51] Neil doesn’t want to make money off of people who are just seeking knowledge. [04:22] Eric thinks it put way too much stress on him and his team and another free event wouldn’t be worth it. [04:45] We are providing value and those surveyed said they would pay for another event. [05:30] Neil feels he didn’t work as much for this event, so he understands Eric’s perspective. [05:50] Tweet at Eric to give us your thoughts! [06:50] That’s it for today! [07:00] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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7 Mistakes We Made From Our First Conference | Ep. #1079

Jul 15, 2019 06:06

Description:

In episode #1079, we discuss the mistakes we made while putting on our first conference. Tune in to hear what went wrong and how we dealt with it.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Mistakes We Made From Our First Conference [00:35] Check out the Marketing School Live videos we posted online! [00:50] We had a couple of last-minute hiccups, because there was a lot of miscommunication. [01:30] Another mistake was that the food was amazing, but there were no vegetarian options. [01:57] We didn’t have an emcee.  [02:45] Not charging for tickets hurt us a little bit. [03:00] There wasn’t an easy way to digest and download all the information we shared. [04:22] Eric underestimated the amount of work it would take to get butts in seats. [04:38] Neil thinks that even though people say they are going to come, not everyone actually shows up. [04:54] Last minute, they had a bunch of open seats that they needed to fill. [05:21] That’s it for today! [05:28] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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How to Throw A Successful Live Event | Ep. #1078

Jul 14, 2019 06:58

Description:

In episode #1078, we discuss how to throw a successful live event. Tune in to hear how we did it!

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[00:27] Today’s Topic: How to Throw A Successful Live Event [01:07] For our first event, it went well. [02:17] Everything was laid out for us at the venue. [02:27] Eric gave the LA office a day off, because he needed them to come in on Saturday to help with the event. [03:00] We had speakers come in from all over the States. [04:30] Eric bartered with his friend to bring a food truck to the live event in exchange for two months of free services. [05:10] We prepared for about six months to put on this live event. [06:08] That’s it for today! [06:17] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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How to Make Sense of Traffic Estimates From SEO Tools | Ep. #1077

Jul 13, 2019 06:33

Description:

In episode #1077, we discuss how to make sense of traffic estimates from SEO tools. Tune in to hear how we handle this data.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Make Sense of Traffic Estimates From SEO Tools [00:38] Examples of such tools include: UberSuggest and SEMRush. [01:20] When it comes to these tools, it’s hard to compare them. [01:35] You should use these tools to see how you stack up to your competitors.  [01:50] Always use the same tool for comparisons, so that the data will be similar.
[02:50] When looking at these types of tools, Eric looks at trends. [03:30] If Eric sees the traffic value declining, he knows it’s not something worth emulating. [04:40] B2C traffic information tends to be more accurate. [05:00] You can rent out pages that rank for certain keywords. [05:40] That’s it for today! [05:50] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Here’s What You Should Do If You Lost Traffic From the June 2019 Update | Ep. #1076

Jul 12, 2019 05:45

Description:

In episode #1076, we discuss what you should do if you lost traffic from Google’s June update. Tune in to hear what you can do to salvage your rankings.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Here’s What You Should Do If You Lost Traffic From the June 2019 Update [00:45] The June update wasn’t named anything specific. [00:50] It was a core update and people lost a lot of keyword rankings. [01:30] Eric found that even though he lost keywords, the keywords for which they already ranked, got better. [02:40] There’s no clear trend, as it seems like a wash. [03:05] Look at the sites and pages that are ranking in the top ten and learn from what they are doing. [04:25] When these updates happen, it can be a crapshoot. [04:45] Updating content helps you maintain your rankings.
[04:50] That’s it for today! [04:59] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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How to Stay Up to Date With The Latest Marketing Trends | Ep. #1075

Jul 11, 2019 05:59

Description:

In episode #1075, we discuss how to stay up to date with the latest marketing trends. Tune in to hear our methods.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Stay Up to Date With The Latest Marketing Trends [00:38] Eric follows a few lists he made on Twitter (for Marketers and Entrepreneurs). [01:00] In addition to Twitter, he uses Nuzzle to show him the newest content from the people he follows. [01:42] Just because something is trending, doesn’t mean it is necessarily effective. [02:05] TikTok, for instance, is popular, but doesn’t have a good ROI. [02:12] Neil likes to see what the trends are and then searches for case studies around them. [03:05] This research helps him determine what to focus on in the future. [04:15] Mastermind groups created for this purpose has proven a helpful way to discuss and dissect marketing trends. [04:58] That’s it for today! [05:10] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Here’s My Favorite Social Network That You Aren’t Using | Ep. #1074

Jul 10, 2019 04:04

Description:

In episode 1074, we discuss the best social networks that you aren’t using. Tune in to hear which social networks are our favorites.

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[00:27] Today’s Topic: Here’s My Favorite Social Network That You Aren’t Using [00:40] Neil loves Reddit and thinks not enough people are using it. [01:03] Also, their ads are dirt cheap. [01:30] Discord is another option that Eric likes. [02:40] Neil hasn’t used it himself, as he is not into gaming and music. [03:07] That’s it for today! [03:17] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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How to Effortlessly Create Amazing Content | Ep. #1073

Jul 9, 2019 05:23

Description:

In episode #1073, we discuss how to effortlessly create amazing content. Tune in to hear how!

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[00:27] Today’s Topic: How to Effortlessly Create Amazing Content [01:00] Our format is unique and we enjoy making this podcast. [02:01] You don’t have to plan out your content word for word. [03:10] If you’re not enjoying it, creating content becomes hard. [04:05] Timothy Sykes creates great content that helps him make money. [04:20] That’s it for today. [04:31] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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How to Collaborate with Influencers | Ep. #1072

Jul 8, 2019 05:21

Description:

In episode #1072, we discuss how you can collaborate with influencers. Tune in to hear how you can get people to promote your business.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Collaborate with Influencers [00:35] Influencers have a lot of power. [01:00] As long as you pick someone relevant to your product, a collaboration could only help. [02:32] Eric had Kevin from the office make a video for his company using the Cameo app. [03:42] Charity Buzz is another site or app that gives you access to well-known people who can promote your service or products. [04:15] Make sure you collaborate with people in your niche. [04:22] That’s it for today! [04:30] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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7 Conversion Hacks to Test Before 2019 Ends | Ep. #1071

Jul 7, 2019 07:25

Description:

In episode #1071, we discuss 7 conversion hacks. Tune in to hear which hacks you should try out.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Conversion Hacks to Test Before 2019 Ends [00:33] 1: Intercom. [00:45] Intercom has expanded their products and features. [01:29] 2: Paid advertising. [01:45] Remarket people with a video when they don’t convert from the original ad. [02:31] 3: Hull [02:37] Customer data platforms like Hull help you target the right customers. [03:15] 4: Gong. [03:25] Gong helps record and analyze sales calls. [03:56] 5: Product-led growth. [04:22] Offering useful tools for free will help you provide value and increase conversions. [04:45] 6: Security. [04:57] Emphasizing increased site security often increases conversions, because people are worried about security. [05:43] 7: Run tests. [06:20] Offer free trials and other options based on ideas from Redpoint. [06:35] That’s it for today! [06:42] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Are Joint Webinars Really Worth It? | Ep. #1070

Jul 6, 2019 04:53

Description:

In episode #1070, we discuss whether joint webinars are worth doing. Tune in to hear if you should be doing joint webinars.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Are Joint Webinars Really Worth It? [01:00] We’ve both done them in the past. [01:10] In doing them, you are sharing lists and contacts. [01:30] They are effective and can work well, but if you don’t have a sales team or a system for closing sales, you won’t have increased revenue. [02:10] When doing a joint webinar, a person may only share as many leads as another gives. [02:40] You need to have a team ready to follow up on those leads. [03:00] If you are doing joint webinars, you need to find someone with similar amounts of leads. [03:50] Find someone whose customers would want your product. [04:05] That’s it for today! [04:12] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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How to Recover Your Rankings After a Google Update | Ep. #1069

Jul 5, 2019 04:44

Description:

In episode #1069, we discuss how to recover your rankings after a Google update. Tune in to hear how you can avoid a slump.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Recover Your Rankings After a Google Update [00:45] Google updated recently, so you may have noticed a change. [01:00] When your traffic goes down, find the pages that suffered and update the content. [01:30] Google likes fresh content. [02:20] Make sure the quality of content remains high. [02:40] Neil has three full-timers whose sole job is to update content. [03:06] He spends $15,000-20,000/month on updating content. [03:51] That’s it for today! [03:55] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Is It Really Worth Building a Personal Brand? | Ep. #1068

Jul 4, 2019 06:46

Description:

In episode #1068, we discuss whether it is worth having a personal brand. Tune in to hear whether this matters.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Is It Really Worth Building a Personal Brand? [00:40] Happy Fourth of July to our American listeners! [01:00] Ramit Sethi has built a personal brand around finance. [01:15] He sells a lot of online courses and has published a book. [02:44] The biggest brands in the world have built such strong brands, it doesn’t matter if the face of the organization is still there or not. [03:50] If you are trying to build a lifestyle business, personal branding is key. [04:25] If you want to get into “big business” personal branding isn’t as important. [06:01] That’s it for today! [06:06] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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7 Examples of World Class Content That Stand Out From The Rest | Ep. #1067

Jul 3, 2019 07:03

Description:

In episode #1067, we discuss 7 examples of world class content that stands out of the rest.  Tune in to hear what makes this content stand out.

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[00:27] Today’s Topic: 7 Examples Of World Class Content That Stand Out From The Rest [00:51] 1: Mary Meeker’s Internet Trends Report. [01:20] She covers things we wouldn’t have thought of. [01:45] 2: Animagraffs. [01:55] They create great infographics. [02:05] 3: HotPod News. [02:55] 4: Backlinko. [03:30] If you have too many images, it makes it hard to update your content. Backlinko helped us figure this out. [03:51] 5: A16Z Podcast. [04:11] Their job is to identify trends. [04:20] 6: Gary Vaynerchuck. [05:08] 7: AngelList. [05:25] The creator of AngelList has a great podcast and is also a great guest. [06:02] That’s it for today! [06:12] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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How Long Should Your Free Trial Be? A Data Driven Answer | Ep. #1066

Jul 2, 2019 06:39

Description:

In episode #1066, we discuss how long a free trial should last. Tune in to hear what the best timeframe is.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Long Should Your Free Trial Be? A Data Driven Answer [01:10] A free trial is allowing someone to use your product for free for a set period of time, before they are required to pay. [01:40] There is no timeline that necessarily converts the best, because it depends on the company or service. [02:10] Check out Redpoint to read more about this. [02:34] Redpoint thinks you should keep your trial to 7 days, but that doesn’t work for everyone. [03:00] Find out what made people pay for the service. [04:00] 37% of people do 30 day free trials. [04:08] 13% of people do the 7 day free trials. [04:12] 3% of people do the 21 day free trials. [04:25] At Clickflow, they are considering basing the free trial on usage instead of time. [05:20] Companies like Slack have higher rates for their free trials. It really varies. [05:40] Run tests and figure out what works for your company. [05:44] That’s it for today! [05:51] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Is Google Taking All of The Search Traffic? | Ep. #1065

Jul 1, 2019 05:59

Description:

In episode #1065, we discuss whether Google is taking all of the search traffic for itself. Tune in to hear if this is the case.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Is Google Taking All of The Search Traffic? [00:45] 48.96% of Google queries were solved this year. [01:40] Google is taking away clicks to websites, by putting the answer on the results page.  [02:10] THey’re not evil, just doing what is in their best interest. [03:35] You Have to leverage all the channels available to you. [04:15] Optimizing search results is the future. [05:00] Check out jumpshot. [05:03] That’s all for today! [05:14] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Relying On SEO Alone Is Dangerous. Here's What To Do Next | Ep. #1064

Jun 30, 2019 06:01

Description:

In episode #1064, we discuss why relying on SEO alone is dangerous. Tune in to hear what you can do.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Relying On SEO Alone Is Dangerous. Here's What To Do Next [00:40] SEO is a great traffic source. [01:05] You can’t rely on it, because of algorithm updates. [02:10] If you don’t use the omni-channel approach, you could lose 50% of your traffic after three years. [03:45] Try Rev to transcribe podcasts and videos. [05:00] Nowadays, you can’t just rely on SEO for one channel. [05:12] That’s it for today! [05:20] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Video Reach is Dying- Here’s What You Need to Do | Ep. #1063

Jun 29, 2019 05:06

Description:

In episode #1063, we discuss why video reach is dying. Tune in to hear what you need to do to avoid this!

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[00:27] Today’s Topic: Video Reach is Dying- Here’s What You Need to Do [00:45] It’s getting harder and harder to get reach with video. [01:35] You can’t just ask for comments anymore. [02:35] It’s important to collaborate with someone who can get you more reach. [03:50] Try simulcasting your videos. [04:03] That’s it for today! [04:20] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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How to Get Away From The Paid Advertising Crack Pipe | Ep. #1062

Jun 28, 2019 06:17

Description:

In episode #1062, we discuss how to get away from paid ads. Tune in to hear how you can do it.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Get Away From The Paid Advertising Crack Pipe [00:40] Paid ads are something many people do. [01:33] The costs per click continue to increase. [01:45] Eventually, it won’t be worth the cost. [03:15] Consider taking data from Facebook ads. [04:00] Find ways to collaborate with people who have similar audiences. [04:22] The omni-channel approach is important. [05:06] Overstock does a lot of paid ads. [05:22] You can make money by getting customers to re-purchase products. [05:26] That’s it for today! [05:38] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Freemium VS Free Trial Which One Should You Offer? | Ep. #1061

Jun 27, 2019 07:29

Description:

In episode 1061, we discuss freemium vs. free trial services. Tune in to hear which one you should offer.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Freemium VS Free Trial Which One Should You Offer? [00:45] Freemium allows you to use the product for free with locked features. [01:30] Hubspot switched from a free trial to freemium. [02:00] Typically, trials give you access to all features, but for a limited time. [03:00] Spotify is a good example of freemium. [03:20] It comes with ads, but if you love it, you can pay for more features and no ads. [04:45] Freemium is a good way to generate more traffic. [06:18] Only 2-3% of freemium users convert. [06:34] That’s it for today! [06:45] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Tim Ferriss podcast goes ad free: Our thoughts. | Ep. #1060

Jun 26, 2019 07:26

Description:

In episode #1060, we discuss Tim Ferriss’ podcast going ad free. Tune in to hear our thoughts on this new tactic.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Tim Ferriss podcast goes ad free: Our thoughts. [01:15] He may get 3 Million downloads a month. [01:25] If he charges $100 CPM, he can make $3.6 Million per year. [01:45] As an experiment, he has asked people to donate for a subscription to his free podcast, because he has stopped running ads. [02:25]] Neil thinks Tim isn’t concerned with money anymore, so it doesn’t matter. [04:15] Tim is experimenting with this method. [04:30] This is just another monetization model that he is trying out. [05:15] At six months, if it is going well, this may be a method to copy. [05:35] Let people who can afford to experiment, do so in your place. [06:29] That’s it for today! [06:35] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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How to Create a B2B Marketing Funnel | Ep. #1059

Jun 25, 2019 06:56

Description:

In episode #1059, we discuss how to create a B2B marketing funnel. Tune in to hear how we do it.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Create a B2B Marketing Funnel [01:02] B2B funnels are different. [01:40] At Single Grain, they have a B2B funnel: they do it through content. [02:15] After listening to the podcast, people may become interested in Single Grain. [02:30] The mid-funnel may be an e-book. [02:45] Then you want to get them to a live event. [03:46] Quizzes are great, as well. [04:00] There are so many steps to a B2B funnel. [04:25] Once you have a qualified lead, have them book a call. [05:25] Always drive people to a great landing page that offers something. [06:00] That’s it for today! [06:07] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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How This Library Will Make Your Facebook Ads Perform Better | Ep. #1058

Jun 24, 2019 07:00

Description:

In episode #1058, we discuss how this library will make your Facebook ads perform better. Tune in to hear how you can improve your Facebook ads.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How This Library Will Make Your Facebook Ads Perform Better [00:40] Facebook’s ad library is where you can see all the ads running on Facebook. [01:10] Facebook is trying to be more transparent, which is why they created the ad library. [01:42] Eric can see what a Trump PAC spend on ads. [01:57] Make sure to click “See Ad Details”, which will break down the stats for you. [03:00] If you see an ad that didn’t run that long, it’s because it wasn’t successful, so don’t copy that ad! [04:30] There are so many great ideas you can find by looking at successful ads. [05:15] Make sure to check the stats of the ads. [05:35] Also, follow the ad to the landing page and see what makes that page a successful part of the funnel. [05:59] That’s it for today! [06:05] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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How to Find Incredible Ad Examples | Ep. #1057

Jun 23, 2019 05:02

Description:

In episode #1057, we discuss how to find ad examples. Tune in to hear why you should refer to ad examples and where to find them.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Find Incredible Ad Examples [00:40] Advertising is expensive and competitive. [00:55] When you learn from other’s examples, you can see what works and how. [01:20] Facebook has a new ad library that will show you regular ads run by companies, political campaigns, etc. [02:25] Look at the landing pages, as well. [02:45] Land-Book is a great place to find landing page examples. [02:58] AdBeat is another great resource. [03:43] That’s it for today! [03:50] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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What to Expect From Marketing School Live (Our Live Event!) | Ep. #1056

Jun 22, 2019 07:31

Description:

In episode #1056, we discuss what you can expect from our live event. Tune in to hear what’s coming up on June 20th.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What to Expect From Marketing School Live (Our Live Event!) [00:35] The event is June 20th! [00:40] There is a pre-event gathering on the Friday before. [01:10] There will be awesome fresh content at the event itself. [02:10] We will be there networking; it’s not a pitch-fest. [02:22] We are going to have mushroom coffee. [02:44] We will be recording a live version of marketing school. [03:30] We’ll also have some great speakers. [04:20] Syed from WP Beginner will be there. [05:21] The livestream will be free, but the recording will be available paid at a later date. [05:45] We look forward to seeing you all there! [06:25] Stay tuned for a secret announcement! [06:30] That’s it for today! [06:34] Our live event is happening in less than a week! We are almost at capacity, so register while you still can: Check out Single Grain for more info.

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My Favorite Google Analytics Report (That You Aren't Using) | Ep. #1055

Jun 21, 2019 05:18

Description:

In episode #1055, we discuss the best Google Analytics report that you aren’t using. Tune in to hear what tool you need to start using.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: My Favorite Google Analytics Report (That You Aren't Using) [00:35] Cohorts is the new report. [00:45] It’s in beta right now. [00:55] It tracks how many people re-visit your site. [01:05] If people don’t re-visit, you can’t convert. [01:35] Don’t just focus on first-time traffic, but rather repeat traffic. [02:40] Cohorts will help you figure out how to get repeat traffic. [03:10] When optimizing your cohort you want to make sure it doesn’t go to zero. [03:57] That’s it for today. [04:00] Check out cohort! [04:20] Our live event is happening in less than a week! We are almost at capacity, so register while you still can: Check out Single Grain for more info.

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The Biggest Mistake You’ll Ever Make in Business | Ep. #1054

Jun 20, 2019 05:01

Description:

In episode #1054, we discuss the biggest mistake you’ll ever make. Tune in to what you’re doing wrong.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Biggest Mistake You’ll Ever Make in Business [00:36] Eric’s mistake was always switching up his methods and never following through on one thing. [01:50] Neil’s mistake was exactly the same. [02:05] Stay focused on one business and one main project. [03:10] Focus is important. Always double down on what works. [03:21] Focus is about saying “no” to things. [03:42] That’s it for today! [03:46] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Do Meta Tags Even Matter In 2019? (And How To Write Great Ones) | Ep. #1053

Jun 19, 2019 05:27

Description:

In episode #1053, we discuss whether meta tags matter. Tune in to hear if they matter and how you can improve yours.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Do Meta Tags Even Matter In 2019? (And How To Write Great Ones) [00:45] There are three main types of meta tags. [00:52] Meta keywords are useless. [01:25] When you spend a dollar on advertising, 80 cents goes to the headline. [01:50] Google “how to create magnetic headlines” and there are also headline generators. [02:40] You can always run tests using ClickFlow. [04:00] Title is a direct SEO factor. [04:15] That’s it for today! [04:17] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Should You Put Ads On Your Site? | Ep. #1052

Jun 18, 2019 04:28

Description:

In episode #1052, we discuss whether you should put ads on your site. Tune in to hear what we think about this tactic.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Should You Put Ads On Your Site? [00:35] We’ve talked about this in the past. [00:41] Neil doesn’t like putting ads on his site, because when he buys ads, he tends to not make the money that the advertiser is making. [01:30] If you don’t have a product or service, leverage ads, and promote someone else’s service. [01:45] Eric thinks it’s lazy to put ads on your site. [02:25] Between affiliate income, ad income, and product sales, the ad income is always the lowest. [03:00] Sometimes, you can’t even control which ads are placed on your site. [03:22] That’s it for today! [03:32] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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How to Rank Higher Than Wikipedia | Ep. #1051

Jun 17, 2019 06:07

Description:

In episode #1051, we discuss how you can rank higher than Wikipedia. Tune in to hear how you can be one of the top-ranking search results.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Rank Higher Than Wikipedia [01:10] When doing keyword research, if Eric sees Wikipedia as one of the top results, he knows he can compete. [01:30] He follows the skyscraper technique to beat out Wikipedia and others at the top. [02:40] Backlinko ranks well, because his posts are high-quality. [03:45] Trying to compete with news sites will be the ultimate challenge. You can’t beat them. [04:15] Neil recommends updating your content whenever you get traction. [04:55] You’ll have a much better shot at beating Wikipedia if you combine a bunch of techniques (skyscraper, internal linking, etc.). [05:09] That’s it for today! [05:15] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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How to Make The Most of Internal Linking | Ep. #1050

Jun 16, 2019 05:31

Description:

In episode #1050, we discuss how to make the most of internal linking. Tune in to hear how to improve internal links.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Make The Most of Internal Linking [00:38] Internal linking tells Google about your site’s other pages. [01:06] GSC is a free tool that will show you pages with good internal links. [01:25] Screaming Frog SEO Spider will crawl your site and give you thorough data. [02:40] The page that gets the most links is typically the homepage. [02:55] Link to your most important pages from your homepage. [04:05] Neil like sto create detailed guides and link to other relevant posts. [04:28] That’s it for today! [04:32] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Prospects, MQLs, SQLs, Opportunities - What Do They All Mean? | Ep. #1049

Jun 15, 2019 05:17

Description:

In episode #1049, we discuss different types of leads. Tune in to hear the definitions of prospects, MQL’s, and SQL’s.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Prospects, MQLs, SQLs, Opportunities - What Do They All Mean? [00:45] Prospects are people who come to your site; all potential customers. [01:47] MQL’s are further down the funnel. [02:38] An SQL is a lead your sales team has found. [03:00] An SQL is probably a decision-maker. [03:50] That’s it for today! [04:11] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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7 Reasons Why Your SEO Is Weak | Ep. #1048

Jun 14, 2019 06:15

Description:

In episode #1048, we discuss 7 reasons why your SEO is weak. Tune in to hear the 7 reasons.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Reasons Why Your SEO Is Weak [00:35] 1: You are not paying attention to your link velocity, [01:12] 2: Branding. [01:32] 3: Your site is too slow. [02:17] 4: Writing content once won’t help your rankings. [02:52] 5: You might have over-monetized your site. [03:30] 6: User experience. [04:22] 7: You might have too many technical issues on your site. [05:05] That’s all for today! [05:12] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Podcasts Are Appearing in Google SERPs. Here's What You Should Do | Ep. #1047

Jun 13, 2019 05:07

Description:

In episode #1047, we discuss how podcasts are showing up in SERPs. Tune in to hear what you should do in order to take advantage of this.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Podcasts Are Appearing in Google SERPs. Here's What You Should Do [00:35] Google had an IO event where they announced that this would happen. [00:55] You can see episodes and play them from the results page. [01:11] Google is also helping transcribe podcasts. [01:35] This is a sign that podcasting is becoming more popular. [02:42] A venture firm did a study on podcasts. [02:55] Once you have a podcast, make sure to create a website for it. [03:35] Podcasts audiences are different than video audiences. [03:55] Don’t expect results from day one. [04:04] That’s it for today! [04:09] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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The Hardest SEO Signal to Manipulate | Ep. #1046

Jun 12, 2019 07:26

Description:

In episode #1046, we discuss the hardest SEO signal to manipulate. Tune in to hear why it’s so difficult and what you can do about it.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Hardest SEO Signal to Manipulate [00:38] Brand signals are the hardest to manipulate. [01:18] Brand signals is more likely to increase your traffic. [02:01] Neil’s “Who is Neil Patel” campaign was successful, but it took a great deal of money and effort. [03:12] Dry Bar is a business with great branding and brand signals. [05:15] Neil used to own a domain called “Subscribers”, which meant a lot of people were looking for other things and not his brand. [05:32] That’s it for today! [05:40] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Google's Top 3 Ranking Factors For 2019 | Ep. #1045

Jun 11, 2019 09:38

Description:

In episode #1045, we discuss Martin Splitt’s top three ranking factors for 2019. Tune in to hear if we agree with Martin.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Google's Top 3 Ranking Factors For 2019 [00:38] Google made their own Mythbusters episode about themselves. [01:00] Martin Splitt shared three top SEO factors on which people should focus. [01:10] Factor 1: Content creation. [01:42] Eric and Neil agree this is important. [02:25] When creating content, deliver a good customer experience. [02:52] Factor 2: Meta data. [03:05] Make sure you have meta tags to describe your content. [03:40] Eric and Neil think using ClickFlow will help with this task, but it’s more important to get clicks. [06:45] Factor 3: Performance. [07:20] Eric and Neil don’t believe that this is the most important thing on which to focus. [08:04] Brand queries are more important. [08:08] That’s it for today! [08:30] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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3 Tips For Better Subject Lines | Ep. #1044

Jun 10, 2019 08:23

Description:

In episode #1044, we discuss tips for better subject lines. Tune in to hear what you could be doing better.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 3 Tips For Better Subject Lines [00:35] Salesloft has people sending millions of emails out. [01:33] Research shows that subject lines with just one word out-perform the average email by 87%. [01:50] This casual subject line mimics more casual emails you might receive from friends. [03:15] “Hey, Jane” performs better than just “Jane”. [04:00] The more “human” the subject line, the better. [04:15] Emails need to be under a certain word count to be successful. [04:30] Avoid bullet points, as emails with bullet points get lower reply rates. [05:45] Eric isn’t sure if you should omit opt-out links, because you will get spam complaints. [06:20] The more your list engages, the better your open rates, deliverability, etc. [06:35] That’s it for today! [06:40] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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How Eric Siu's Marketing His Brand New Startup | Ep. #1043

Jun 9, 2019 09:13

Description:

In episode #1043, we discuss how Eric is marketing his new startup. Tune in to hear how he’s pushing his new product.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Eric Siu's Marketing His Brand New Startup [00:40] ClickFlow helps you grow your organic traffic faster by running SEO tests. [01:05] If you have a page with good impressions, but a bad click-through rate, ClickFlow helps you identify opportunities to improve. [01:30] It will help you optimize your content. [02:20] Most people can’t afford paid ads. [03:05] Eric will find lists of people (maybe VP’s) and he’ll use Hunter.io to find their email addresses. [03:30] He contacts them to ask for feedback on his software, instead of trying to sell it to them. [03:55] Then he will try to get them on a call. [04:45] If you are collecting emails using Drip, you are tagging people based on their interests. [05:05] Oz Content reaches out to people and lets them know they are doing a webinar instead of hard selling them. [06:56] Eric reaches out to influencers and others in his space and demos his software. [07:15] As these people see results, the good information gets passed on. [08:05] If you have a podcast, it also helps to have guests on. [08:30] That’s it for today! [08:34] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Why We Aren't the CEOs of Our Own Companies And Why You Shouldn't Be Either | Ep. #1042

Jun 8, 2019 06:04

Description:

In episode #1042, we discuss why we aren’t the CEO’s of our own companies. Tune in to hear why being your own CEO isn’t the greatest idea.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why We Aren't the CEOs of Our Own Companies And Why You Shouldn't Be Either [00:40] If you start small, you may have to be the CEO at first. [00:55] You should always consider whether you are capable of being the best CEO for your company. Consider what your skill set is. [01:30] Focus your time on what you are the best at doing. [01:45] Eric doesn’t like being a CEO and it’s not his strong suit. [02:25] We realized that there are people out there with more experience than us, who will achieve more as CEO’s than we would. [03:05] Berkshire Hathaway just had their annual meeting. [03:20] They don’t invest in tech, but rather focus on what they do know. [04:35] For us, it’s too crazy to take on the role of CEO, because of all the other projects we like to focus on. [05:07] That’s it for today! [05:14] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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How Google's SERP Listing Will Decrease Your Organic Traffic (And How You Can Combat This) | Ep. #1041

Jun 7, 2019 06:13

Description:

In episode #1041, we discuss how Google will decrease your organic traffic. Tune in to hear how you can combat this problem.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Google's SERP Listing Will Decrease Your Organic Traffic (And How You Can Combat This) [00:45] Orbit Media wrote a post about this very topic. [01:13] If you ranked #1 in Google today, you would be 630 pixels down. [01:45] There are more ads now and a lot of other content before your listing. [02:00] People why are paying Google will get preferential treatment. [02:30] This is why an omni-channel approach is so important. [03:45] Building your brand goes a long way to combat this. [03:55] In the short term, you should focus on voice search. [04:41] You can use remarketing lists for search ads. [04:55] You can bid on the keywords that work best for you. [05:15] That’s it for today! [05:29] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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What's New In Ubersuggest? | Ep. #1040

Jun 6, 2019 07:16

Description:

In episode #1040, we discuss new features in Ubersuggest. Tune in to hear how this tool has improved.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What's New In Ubersuggest? [00:45] Ubersuggest is an all-in-one SEO tool. It gives you almost everything you need for free! [01:30] They have a dashboard that helps you see all your info in one place. [01:45] Although they stopped showing traffic value. [02:38] Ubersuggest makes sure to show backlinks now, as well. [03:40] They have a bar chart for the number of keywords for which you rank. [03:55] They break down social shares for you. [04:15] They encourage leveraging the skyscraper technique by giving you all of this information. [04:35] It’s a free tool, so anyone can use it. [05:00] Anytime you do keyword research with Ubersuggest, you can see the overall trends of the keyword, graphs, and how difficult it is to rank for that keyword. [05:32] Neil copied BuzzSumo and made Content Ideas. [06:23] That’s it for today! [06:27] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Should You Buy Influencer Posts From Celebrities Like Kim Kardashian? | Ep. #1039

Jun 5, 2019 07:42

Description:

In episode #1039, we discuss whether you should buy influencer posts from celebrities. Tune in to hear if you should invest in this strategy.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Should You Buy Influencer Posts From Celebrities Like Kim Kardashian? [00:40] Kim K. charges an average of $300,000-500,000 per post. [02:15] You can get hundreds of thousands of followers when you team up with an influencer. [03:00] However, when someone promoted with Kris Jenner, he didn’t make his investment back. [04:01] A micro influencer may be a better bet, because they are more engaged with followers and have a more loyal fan base. [05:15] Neil looked into the numbers and found the ROI on a Kardashian-like influencer was abysmal. [05:51] Start with a micro influencer and see how it goes. [06:10] Testing is important. [06:45] Look at who people follow in your ideal category. [06:52] That’s it for today! [06:56] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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How to Make $8,000+/mo From Podcasting With A Small Audience | Ep. #1038

Jun 4, 2019 06:57

Description:

In episode #1038, we discuss how you can make money while podcasting to a small audience. Tune in to hear how you can make $8000+/month.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Make $8,000+/mo From Podcasting With A Small Audience [00:41] Hot Pod News is about podcasting. [00:50] There is a podcast called “Disrupting Japan”. [01:01] The podcaster was able to get people to pay for a subscription to his podcast. [01:35] The podcaster did a number of things to get money. [01:40] He ran ads. [02:05] He spent 70% of the time reaching out to people for sponsorships. [02:22] However, he wasn’t happy because content became secondary. [02:30] So he got a full-time job instead. [03:15] You have to reach a certain level to hire team members. [04:10] Anytime you can monetize whatever you’re doing with ads, it means you are doing something wrong. [04:40] Sell your own products and services. [05:30] That’s it for today! [05:55] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Yet ANOTHER New SEO Report From Google That Will Help You Grow | Ep. #1037

Jun 3, 2019 05:01

Description:

In episode #1037, we discuss yet another SEO report that will help you grow. Tune in to hear what the new report is and how it will help.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Yet ANOTHER New SEO Report From Google That Will Help You Grow [00:45] It’s a more advanced page speed tool. [01:01] This tool is available through Google Search Console. [01:25] They color code speeds. [02:11] The faster your site loads, the higher your traffic. [02:41] It’s about speed to increase sales, not rankings. [02:54] For every second of delayed load time, it costs Amazon about a billion dollars. [03:52] That’s it for today! [03:58] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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7 Simple Ways to Do Due Diligence On A Website | Ep. #1036

Jun 2, 2019 08:34

Description:

In episode #1036, we discuss 7 ways to do your due diligence. Tune in to hear the 7 steps you should take to fully investigate a website’s potential.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Simple Ways to Do Due Diligence On A Website [00:40] This is just a way of saying you need to comb a site and check everything out. [01:00] 1: Use Ubersuggest. [01:15] Check out organic keywords. [01:50] 2: Similar Web. [02:14] They break down the regions from which you are getting traffic. [03:02] 3: Ask for reports. [03:30] There are tons of reports you can ask for. [03:45] 4: Ask what changes the site has tested. [04:04] This will help you determine growth potential. [04:20] 5: SpyFu and AdBeat. [04:30] These tools will help you determine ad spend. [05:07] 6:Talk to the customers. [05:23] It will help you determine the needs of customers. [06:00] 7: Ask the company what they want. [06:20] Once you determine their needs, this helps you get to the heart of the issues at hand. [06:51] If you are not 110% sure, don’t move forward. [07:21] That’s it for today! [07:25] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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What Marketers Can Learn From Live Stream Shopping in China | Ep. #1035

Jun 1, 2019 05:00

Description:

In episode #1035, we discuss what you can learn from Chinese live stream shoppers. Tune in to hear what you can learn from this new trend.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Marketers Can Learn From Live Stream Shopping in China [00:45] Eric recently read a piece in the Wall Street Journal about this. [01:00] Live stream shopping is following an influencer while they are shopping in real time. [01:15] China does 220 of these types of live streams per month. [01:30] Certain shop collect a commission. [01:55] Neil thinks you will start to see this in the US within the next two years. [02:05] He thinks this will also include future virtual stores. [02:55] Figure out if this is something you can take advantage of somehow. [03:30] The combination of offline and online worlds will continue. [03:45] That’s it for today! [03:55] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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A New SEO Report From Google That'll Show You Where to Focus Your Efforts | Ep. #1034

May 31, 2019 04:20

Description:

In episode #1034, we discuss a new SEO report from Google. Tune in to hear where to find it and why it will prove so useful.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: A New SEO Report From Google That'll Show You Where to Focus Your Efforts [00:45] The Discover Report comes from Google Search Console. [01:00] This feature allows you to see which pages and links have the most potential. [01:30] On your GSC overview, Discover is under “Performance”. [02:52] It’s so new that not everyone has the Discover Report link yet. [03:15] This will prove a powerful tool for upgrading existing content. [03:26] The report helps you focus your efforts on the right place. [03:34] That’s it for today! [03:41] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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How to Find a Reliable Marketer | Ep. #1033

May 30, 2019 08:31

Description:

In episode #1033, we discuss how to find a reliable marketer. Tune in to hear how you can sort the wheat from the chaff.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Find a Reliable Marketer [00:41] If you are looking for a blogger, go to Problogger. [01:05] No matter which type of marketer you are looking for, you will find that many are unreliable. [01:45] Neil tests potential marketers. [02:15] Neil finds people by throwing them into the process and seeing if they sink or swim. [03:20] Getting people to do paid tests is a good way to measure future success. [03:45] If you have someone in your office, the interview process is important, as well as the testing. [04:22] At Disney World/Land, they test people to see if they will throw away trash they placed on the ground. [05:25] 95% of marketers say they can do things that they cannot. [06:30] Applicant tracking systems are helpful. [07:15] That’s it for today! [07:50] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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What Should You Look For in a Link Builder? | Ep. #1032

May 29, 2019 06:26

Description:

In episode #1032, we discuss what you should look for in a link builder. Tune in to hear what you need to think about when hiring a link builder.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Should You Look For in a Link Builder? [00:36] You need content and links to succeed. [00:55] So, look for a good salesperson. [01:00] If they aren’t good at writing convincing copy or even selling themselves, they won’t be good. [02:00] If they can't articulate their process or if they don’t have one, you will have inconsistent results. [02:27] Eric would also want to know which tools they use. [02:55] When link-building you are leveraging tools and processes. If they can’t leverage tools, they will prove inefficient. [03:53] Ask what the most impressive thing they have done is. It will illustrate what they deem impressive and also show you more of their work. [05:00] It’s important to know open and response rates. [05:32] That’s it for today! [05:36] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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The One (Simple) Tool That Accounts For Over 20% of Our Sales | Ep. #1031

May 28, 2019 06:28

Description:

In episode #1031, we discuss the one tool that accounts for a big percentage of our sales. Tune in to hear which tool accounts for 20% of all of our sales.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The One (Simple) Tool That Accounts For Over 20% of Our Sales [00:39] Intercom is the tool that accounts for over 20% of our sales. [01:02] We find that a lot of people collect leads, but the most quality leads come through chat bots. [01:50] Intercom is helpful in teeing up a conversation. [02:25] The reason so much revenue comes from Intercom, is because they have two great features. [02:40] Product tours are helpful and affective. [02:57] Account-based marketing has also proven useful. [03:40] Hull.io in conjunction with Intercom has proven successful for Eric. [04:45] Intercom also has a sales operations bot. [05:30] Start with chat bots and grow from there. [05:42] That’s it for today! [05:48] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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7 Examples of Really Smart Marketing That You Should Copy | Ep. #1030

May 27, 2019 06:19

Description:

In episode #1030, we discuss really smart marketing techniques you should copy. Tune in to hear which ideas are worth emulating.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Examples of Really Smart Marketing That You Should Copy [00:35] 1: Native advertising. [00:45] We previously talked about Audi having a partnership with the studio that created The Avengers. [01:14] 2: Giveaways. [01:30] Giving away small things for free can bring in users and their contact info. [02:00] 3: A 30 day challenge. [02:15] It’s a way of engaging people. [02:42] 4: A free book funnel. [02:50] Give away a book, charge for shipping, then up or downsell. [03:25] 5: Superhuman. [03:31] It’s a great email tool that helps you quickly create an email campaign. [04:20] 6: Sell through live video. [04:30] Live pitches work. [04:55] 7: Minimum viable content. [05:15] Create content, see what sticks. [05:32] That’s it for today! [05:38] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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7 Marketing Tasks You Should Never Outsource | Ep. #1029

May 26, 2019 07:17

Description:

In episode #1029, we discuss 7 tasks you shouldn’t outsource. Tune in to hear what you really need to keep in-house.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Marketing Tasks You Should Never Outsource [00:35] 1: Data science. [01:05] You need to personally track your numbers, otherwise you will have trouble reaching goals. [01:20] 2: Podcast recording. [01:30] Record in-house, because you can’t rely on the quality of outsourced audio. [01:52] 3: Copywriting. [02:50] 4: Video. [03:08] The videographer will be working on other things and won’t be focused on your project. [03:45] 5: Chat bots. [04:03] If you and your team respond to the chats, you’ll have a better conversion and customer satisfaction rate. [04:46] 6: Experimentation. [04:55] Anyone can run tests for you, but only you know what you really need to test. [05:25] Don’t outsource innovation. [05:56] 7: Social media. [06:10] You need to know what’s going on there and interact with your clients in a substantive way. [06:27] That’s all for today! [06:33] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Which Marketing Tasks Should You Outsource? | Ep. #1028

May 25, 2019 05:29

Description:

In episode #1028, we discuss what tasks you can outsource. Tune in to hear the easiest and smartest things to outsource.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Which Marketing Tasks Should You Outsource? [00:35] Once you start to have consistent content and tone, then it’s time to hire writers. [01:13] Neil outsources outreach. [01:48] He also outsources link-building. [02:15] His team also brings in experts just to fine tune their processes. [02:50] You should outsource not to save money, but to get high-quality work. [04:10] In some cases, video editing may be something you can outsource. [04:30] Though Eric would like an in-house graphic designer, that’s something else you can outsource. [04:42] That’s it for today! [04:47] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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How to Create an Amazing User Experience That Google Loves | Ep. #1027

May 24, 2019 06:37

Description:

In episode #1027, we discuss how to create amazing user experiences for which Google will reward you. Tune in to hear how you can do this.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Create an Amazing User Experience That Google Loves [00:40] Create something the user will love. [01:31] Run surveys to see why people aren’t having a good experience. [03:10] Think about the customer first and you will win in the long run. [03:40] Amazon’s goal was to provide the best user experience. [04:10] All of Eric’s products are Apple, because they provide a good user experience. [05:25] Please your customers and you will please Google. [05:51] That’s it for today! [05:56] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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The Best Way to Monetize Your Site | Ep. #1026

May 23, 2019 05:41

Description:

In episode #1026, we discuss the best way to monetize your site. Tune in to hear our advice.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Best Way to Monetize Your Site [00:40] The best way to monetize is to “sell the Tilapia”. [01:20] The majority of your traffic is not going to convert. [01:35] If you can make money from this large chunk (the tilapia), you’ll be in good shape. [03:00] Make the most by remarketing, pushing products, etc. on this group that won’t convert. [04:00] Often, we don’t think we have the time to do this, but you do. [04:15] Whether you are pushing affiliate links or plugins, it’s another way to make cash. [04:49] That’s it for today! [04:54] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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How to "Network" at Marketing Conferences | Ep. #1025

May 22, 2019 07:17

Description:

In episode #1025, we discuss how to network at marketing conferences. Tune in to hear our tips for effective networking.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to "Network" at Marketing Conferences [00:40] We have a conference coming up and want to give attendees tips. [01:28] Be interesting and interested. [01:45] Everyone’s favorite topic is themselves, so get them talking about themselves, but be genuinely interested. [03:02] Neil went to a marketing conference in London. [03:20] He made a point to talk to the one person no one wanted to speak with. [03:35] So, he gave the guy free marketing advice. [03:45] Giving free value is a great way to network. [04:45] Eric likes to take all collected business cards and put the info into Full Contact. [06:00] You can’t build a relationship with everyone, so don’t take it personally when people don’t want to speak with you. [06:33] That’s it for today! [06:38] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie | Ep. #1024

May 21, 2019 07:02

Description:

In episode #1024, we discuss how brands capitalized on a Marvel blockbuster. Tune in to hear how they did it.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie [00:50] Avengers had the largest opening box office ever. [01:30] Fortnite used native advertising for Avengers. [02:21] Audi has had their cars in almost every Marvel film. [02:40] In Endgame, an Audi is featured prominently. [03:30] Product placement and branding is just another smart way to cut a deal. [03:45] Beats by Dre got every celebrity to wear their product. [03:58] Converse paid Will Smith to wear their sneakers in “I Am Legend”. [04:40] People want to be like their heroes, so native advertising makes sense. [06:10] If Captain America had a Nike logo on his shield, people would want to buy Nike products. [06:20] That’s it for today! [06:24] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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The Art of Doing a Deal | Ep. #1023

May 20, 2019 05:01

Description:

In episode #1023, we discuss the art of the deal. Tune in to hear how to negotiate successfully.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Art of Doing a Deal [00:40] Everything you do with marketing is making a deal. [01:30] When hiring remote workers, you are hammering out a deal. [01:42] Make sure both parties love the deal. [02:25] Eric read a book from a former FBI director that discussed negotiating. [02:45] If you can’t get a deal done, have a backup plan. [03:25] The terms define the deal. [04:16] That’s it for today! [04:20] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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The Forgotten Podcast Monetization Channel We Neglected to Mention | Ep. #1022

May 19, 2019 06:39

Description:

In episode #1022, we discuss the one monetization channel we previously neglected to mention. Tune in to hear us discuss this one channel!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Forgotten Podcast Monetization Channel We Neglected to Mention [00:38] We talked about monetization about a month ago. [00:50] We forgot to talk about affiliate marketing. [01:40] Affiliate offers are either paid out monthly from revenue or a flat fee. [03:00] Lifetime value per company varies. [04:10] If a company does bad work, but pays well, it doesn’t matter. You won’t have success with them. [04:35] We previously discussed how to get started with affiliate marketing. [04:50] Rakuten and others are a great starting point. [05:28] That’s it for today! [05:33] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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The Optimal Way to Get the Most Done in a Day Without Working | Ep. #1021

May 18, 2019 07:58

Description:

In episode #1021, we discuss how to get the most done without actually working. Tune in to hear the secret to being productive without actually producing anything yourself.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Optimal Way to Get the Most Done in a Day Without Working [01:05] We have a friend whose job it is to tell people what to do, but not actually to do anything himself. [01:26] Eric spent his whole day on an iPad and was able to delegate. [01:45] We are both more efficient on an iPad than a desktop. [02:10] Neil was doing tasks that he didn’t need to do, when he could have delegated. [02:50] Frame is a great place to get feedback on videos. [04:48] Neil still does push notifications, but he knows he should delegate. [05:05] Basically, delegate everything and you won’t have to do anything. [06:10] Puffin is a great app that will give your iPad a desktop format/view. [07:08] That’s it for today! [07:16] Don’t forget to check out Single Grain for more info about our free live event in June.

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Neil’s Billion Dollar Mistake | Ep. #1020

May 17, 2019 06:54

Description:

In episode #1020, we discuss Neil’s billion dollar mistake. Tune in to hear where Neil went wrong.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Neil’s Billion Dollar Mistake [00:40] Kissmetrics was part of the mistake. [01:05] Neil’s former partner broke down their mistake in a blog post on Product Habits. [01:28] They built a product they thought was needed. [01:40] They learned no matter what you build, people don’t want to pay for things. [01:55] Version 2 required too much customization. [02:40] They found people couldn’t get a lot of value out of their Google Analytics. [03:05] Neil and his partner just needed to find what the gaps were, but it took them too long. [03:50] Kissmetrics feel behind the crowd. [04:10] They would often change directions, which was not a good idea and not great for the team. [04:30] They should have executed quickly, but they didn’t or couldn’t. [05:20] Neil thinks they made too many mistakes. [05:30] The biggest issue was a class action litigation. [06:00] They can only blame themselves. [06:04] They spent too many years building the wrong product and didn’t know how to innovate. [06:06] That’s it for today! [06:17] Don’t forget to check out Single Grain for more info about our free live event in June.

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How Much Work it Takes to Build a “Popular” Podcast | Ep. #1019

May 16, 2019 05:22

Description:

In episode #1019, we discuss how much work it really takes to build a popular podcast. Tune in to hear what goes into a moderately successful podcast like ours.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Much Work it Takes to Build a “Popular” Podcast [00:40] We have a decent-sized podcast, but we’re no Joe Rogan. [01:02] We are consistent. [01:05] It takes commitment. [01:35] Eric has really put effort into Growth Everywhere and he has grown it slowly. [02:20] It’s always a lot of work to create and publish the content. [03:01] If you already have an audience, it makes it easier to gain listeners. [03:50] It will take a lot of effort. If you don’t want to be consistent, don’t waste your time. [04:40] That’s it for today! [04:44] Don’t forget to check out Single Grain for more info about our free live event in June.

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How to Fight Negative Press | Ep. #1018

May 15, 2019 06:59

Description:

In episode #1018, we discuss how you can deal with any type of negative press. Tune in to hear how you can fight negative press.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Fight Negative Press [00:35] Negative press could be bad Google search results. [01:05] Neil has had a really bad write up about his company. [01:30] Overall, Neil feels he has done right by people and always refunds people’s money when they are unhappy. [02:05] Do reputation management through SEO link building. [02:50] Neil ignores all the bad press and feels it is all made up. [03:45] Neil also had bad article written about him in Wired magazine. [04:38] He also settled a class action lawsuit and lost a lot of customers because of the bad press. [05:00] If it hadn’t been for the bad press, Neil would have sold his company. [05:50] The current person writing bad posts about Neil is clearly fabricating elements of his story and posted anonymously. [06:08] That’s it for today! [06:15] Don’t forget to check out Single Grain for more info about our free live event in June.

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How to Make Your Live Video a Guaranteed Success | Ep. #1017

May 14, 2019 05:00

Description:

In episode #1017, we discuss how you can make your live video a guaranteed success. Tune in to hear how to maximize your live streams.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Make Your Live Video a Guaranteed Success [01:00] Be hard-wired, [01:08] Know what you are going to say ahead of time. [01:20] You don’t have to script, but have a point. [01:30] Promote to your audience and alert them to live streams. [01:51] Don’t forget to engage. [02:05] Go live on all platforms at once. [02:15] Some people want to join live streams through specific avenues, so give them a choice. [02:49] Wirecast allows simulcasts. [03:05] Have a CTA for each episode to generate sales. [04:06] That’s it for today! [04:11] Don’t forget to check out Single Grain for more info about our free live event in June.

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Should You Reveal Your Income? A Rebuttal from John Lee Dumas | Ep. #1016

May 13, 2019 10:31

Description:

In episode #1016, we hear John Lee Dumas’ rebuttal to our previous episode about why you shouldn’t reveal your income. Tune in to hear why he thinks income reports are vital!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: John Lee Dumas’ Rebuttal on Why You Shouldn’t Reveal Your Income [01:20] I’m here to rebut the idea of not sharing your income. [02:00] I publish income reports because in 2011, I was trying to figure out my business plan. [02:25] I pored over income reports to get a sense of how someone else made real money. [02:45] In 2013, when I started making real revenue, I started publishing income reports to give people a guide map. [04:05] We are a small, lean profit-generating machine and these reports help us stay that way, because they give us insight into our own business. [04:30] Transparency is key. [05:15] I know our reports help others improve their businesses. [05:41] There are round-up posts were blogs and publishers point out the top income reports. [07:15] Eric and Neil are worried about people copying business ideas. I am not. [07:40] It can increase competition, but I welcome it. [07:55] They said you can open yourself up to litigation, but I have a good legal team, so I’m not worried. [09:15] That’s it for today! [09:23] Go check out John’s Podcast Entrepreneur on Fire. [09:31] Don’t forget to check out Single Grain for more info about our free live event in June.

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How to Grow Your Facebook Group from 0-10,000 Members Without Spending a Dime | Ep. #1015

May 12, 2019 05:20

Description:

In episode #1015, we discuss how to grow your Facebook group for free. Tune in to hear how you can grow your group without spending a dime.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Grow Your Facebook Group from 0-10,000 Members Without Spending a Dime [00:40] Groups have better engagement than fan pages, [01:22] Getting the first few thousand shouldn’t cost you anything. [01:45] Push your current audience to the group. [01:55] Use email and push notification blasts. [02:25] Go live on the group to increase engagement. [03:15] Leverage assets. [03:35] Try guest posts and direct people to your group. [03:35] Ask people in your group to ask others to join. [03:50] Offer incentives. [04:21] That’s it for today! [04:26] Don’t forget to check out Single Grain for more info about our free live event in June.

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7 Steps to Getting Started with Affiliate Marketing | Ep. #1014

May 11, 2019 07:52

Description:

In episode #1014, we discuss the 7 Steps to Getting Started with Affiliate Marketing. Tune in to hear the most important steps to getting started!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Steps to Getting Started with Affiliate Marketing [01:05] 1: Commission Junction is one of the many networks out there. [01:32] ClickBank is for info. [01:47] 2: Look for partnerships. [01:55] Why not add your product as a back-end offer to a more successful product? [02:15] Tai Lopez has a real estate course. [02:25] The last level of the course is another person’s course. [03:22] 3: Incentivize. [03:45] Incentivize affiliates or partners, otherwise, they won’t work as hard for you. [04:03] 4: Meet affiliates directly. [04:12] Attend a conference. [04:28] 5: Hire an affiliate manager. [04:50] You need someone to organize and run affiliate campaigns. [05:21] When Neil had no idea what to do, he read a book. [05:42] 6: Use software to track affiliates. [05:53] Try Has Offers. [06:15] 7: Make sure you treat affiliates as people. [06:30] They are your partners, not underlings. [06:51] That’s all for today! [06:55] Don’t forget to check out Single Grain for more info about our free live event in June.

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How to Get Started with Paid Performance Marketing | Ep. #1013

May 10, 2019 06:43

Description:

In episode #1013, we discuss how to get started with paid performance marketing. Tune in to hear our tips for making this type of marketing work for you.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Get Started with Paid Performance Marketing [00:40] Affiliate marketing can be performance marketing. [01:05] Paid performance marketing is taking a financial risk, but getting paid per lead. [01:25] Neil thinks it is running paid ads. [01:40] Facebook loves paid ads. [02:02] Go to your competitors’ fan pages and look at their info and ads link. [02:26] SEMRush is good for this research, as well. [03:25] Tracking and attribution is important. [03:34] Leaddyno is a great tool for this. [04:02] De-risk yourself when starting out and start with a smaller budget that you can afford to lose. [04:41] Focus on one area before you focus on too many things and spread yourself thin. [05:19] That’s it for today! [05:24] Don’t forget to check out Single Grain for more info about our free live event in June.

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How Podcasts can be Harmful (We Don’t Know Everything) | Ep. #1012

May 9, 2019 05:19

Description:

In episode #1012, we discuss how podcasts can be harmful. Tune in to understand exactly what we mean.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Podcasts can be Harmful [01:08] We just want to tell you guys we don’t know everything! [01:32] Don’t just take our word for anything, but fact check and explore yourselves. [01:50] Depending on market conditions, our advice has been wrong and we’ve had to retract or revise our advice. [02:25] All our advice is based on our experience. [02:37] When listening to a podcast, you really should consider the source. [03:05] Make sure the advice applies to your industry. [03:30] Just because you copy your competition, doesn’t mean it will work for you at any given time. [03:55] That’s it for today! [04:04] Don’t forget to check out Single Grain for more info about our free live event in June.

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One Simple Hack to Driving Free Traffic | Ep. #1011

May 8, 2019 05:03

Description:

In episode #1011, we discuss one simple hack to driving free traffic. Tune in to hear which hack we like the most.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: One Simple Hack to Driving Free Traffic [00:50] Optimize your titles and meta-descriptions. [01:02] Upgrade content that performs well. [01:40] Use Ahrefs to track progress. [01:55] Use push notifications. [02:20] Neil gets a ton of visitors from push notifications. [03:30] However, messenger and push notification unsubscribe rates are high. [03:55] That’s it for today! [04:01] Don’t forget to check out Single Grain for more info about our free live event in June.

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The Best SEO Tools for Beginners on a Budget | Ep. #1010

May 7, 2019 04:37

Description:

In episode #1010, we discuss which is the best tool for SEO on a budget. Tune in to hear what each of us thinks!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Best SEO Tools for Beginners on a Budget [00:45] Ahrefs is the best bang for your buck. [01:22] If you have $0, use UberSuggest. [01:40] UberSuggest has great backlink information. [02:35] Eric prefers Ahrefs, but beginners may find it more complicated. [03:20] That’s it for today! [03:28] Don’t forget to check out Single Grain for more info about our free live event in June.

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Is Pinterest a Good Platform on Which to Advertise? | Ep. #1009

May 6, 2019 04:58

Description:

In episode #1009, we discuss whether Pinterest is a good platform on which to advertise. Tune in to hear if you should be using Pinterest.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Is Pinterest a Good Platform on Which to Advertise? [00:35] Pinterest recently went public. [00:55] It works well for tangible products. [01:50] Pinterest is all consumer merchandise and topics. [02:10] B2B stuff didn’t perform that well. [02:20] They are good at organic growth, but are at the whim of Google. [02:45] Pinterest is great for decorating. [03:15] The people who do well on Pinterest have upsells and downsells. [03:33] Clickfunnels is great for selling. [03:41] That’s it for today! [03:45] Don’t forget to check out Single Grain for more info about our free live event in June.

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When is it the Right Time to go Omni-channel? | Ep. #1008

May 5, 2019 04:51

Description:

In episode #1008, we discuss when it’s the right time to go omni-channel. Tune in to hear when you should leverage an omni-channel approach.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: When is it the Right Time to go Omni-channel? [00:40] We’ve talked about the rule of 7 before. [00:54] Attention spans are short. [01:15] You need to be visible in different areas, [01:25] Some people in Japan listen to MS on YouTube and that’s when we realized we had to focus more energy there. [01:40] If you are just starting out, don’t take an omni-channel approach. Focus on one thing. [02:40] You can no longer put all your eggs in one basket in order to grow. [03:05] Every channel is saturated, so it’s better to leverage all of them. [03:30] Apple started with the Mac, then branched out into other products, once they were successful. [03:54] That’s it for today! [04:17] Don’t forget to check out Single Grain for more info about our free live event in June.

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How to Effectively Balance Multiple Projects at the Same Time | Ep. #1007

May 4, 2019 06:44

Description:

In episode #1007, we discuss how to effectively balance multiple projects at the same time. Tune in to hear how we balance so many things.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Effectively Balance Multiple Projects at the Same Time [00:45] We blog, podcast, run agencies, etc. [00:54] Most of our time is spent on marketing initiatives, but we are able to balance all this with our other duties. [01:21] Eric is working on his book Leveling Up. [02:10] It’s harder to make things work together when they are not all in the same industry. [02:35] Try to limit the industries in which you work. [03:10] Neil knows who on his team is good at a specific task, so he assigns each person a goal. [03:35] His team members are creative and this is helpful. [04:45] Someone came up with a concept on how to allocate resources at Google: 70-20-10. [05:03] 70% of your time should  be spent on revenue generating activities. [05:10] 20% of your time should be spent on adjacent activities. [05:24] 10% of your time should be spent on moon-shots (things that are long-shots and less likely to be successful, but should they work, would prove fruitful. [06:02] That’s it for today! [06:05] Don’t forget to check out Single Grain for more info about our free live event in June.

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How to Uncover Your Competitor’s Facebook Strategy | Ep. #1006

May 3, 2019 04:40

Description:

In episode #1006, we discuss how you can figure out your competitor’s Facebook Strategy. Tune in to hear how you can figure out their plan of attack.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Uncover Your Competitor’s Facebook Strategy [00:42] We’re not talking about organic traffic. [01:01] Go to their Facebook page and there will be a link that says, “info and ads”. [01:25] This will show you every single ad they are running. [01:37] Go to their landing pages and see how they are converting people. [01:55] After you see how they are converting, you can replicate their process. [02:00] Facebook has their own library for ads. [02:07] If you go to the Facebook ads library, you should be able to find things in your niche. [02:30] Big Spy is a great tool that will show you everything running in the marketing category. [03:10] That’s it for today! [03:12] Don’t forget to check out Single Grain for more info about our free live event in June.

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How Long it Really Takes to Rank in Google | Ep. #1005

May 2, 2019 04:42

Description:

In episode #1005, we discuss how long it takes to rank in Google. Tune in to hear what has changed over the last couple of years and what kind of lag time you should expect.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Long it Really Takes to Rank in Google [00:40] You can plug your site into GSC Index and will rank pretty quickly. [01:00] We’ve already covered this topic, but that was over two years ago and a lot has changed since then. [01:30] Nowadays, it takes a year or more to see results, unless you have strong brand queries. [01:45] If you have strong brand queries, you could rank within months. [02:10] This is about the whole domain, not just a page. [03:02] Once you have good domain authority, it will only take weeks to rank. [03:10] That’s all for today! [04:04] Don’t forget to check out Single Grain for more info about our live event in June.

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How to Monetize a Podcast | Ep. #1004

May 1, 2019 04:31

Description:

In episode #1004, we discuss how to monetize a podcast. Tune in to hear how you can make money off of a free podcast.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Monetize a Podcast [00:32] The easiest thing you can do is run ads. [00:41] You can charge based on your CPM. [01:15] Another way to monetize is pushing your own product. [01:30] You can push courses, as well. [02:05] Another option is using Patreon, so you don’t have to run ads. [02:40] There are some people that will run listeners through a funnel for a product and get them on the email list to remarket them later. [03:25] There is a Chinese teacher who makes $8 Million per year through his educational podcast. [03:40] That’s all for today! [03:46] Don’t forget to check out Single Grain for more info about our live event in June.

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Why You Should Produce Less Content | Ep. #1003

Apr 30, 2019 04:29

Description:

In episode #1003, we discuss why you should, like us, produce less content. Tune in to hear why text-based content isn’t worth the trouble.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why You Should Produce Less Content [00:35] We have found that it is harder to rank when doing content marketing. [00:47] Writing regurgitated information just doesn’t cut it anymore. [01:03] So, now, we produce less content, but make sure that what we do produce is of the highest quality. [01:10] It’s not as competitive for video and audio content. [01:25] Eric and I have produced less text content lately. [01:40] Just because something works for us, doesn’t mean it will work for you. [02:10] In the tech space, there is a lot more noise and it’s harder to stand out. [02:24] Find new and novel topics in order to make a splash. [03:04] You can always repurpose audio and video content to make more text-based content. [03:49] That’s it for today! [03:53] Don’t forget to check out Single Grain for more info about our live event in June.

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How We Make Millions, When We Suck at so Many Things! | Ep. #1002

Apr 29, 2019 10:06

Description:

In episode #1002, we discuss how you can make millions, even if you suck at a lot of things. Tune in to hear what we struggle with and how we work around our shortcomings.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How We Make Millions, When We Suck at so Many Things! [00:50] When we say “millions” we are referring to revenue, not profit. [01:17] Eric isn’t the best at executing things. [01:35] Neil is a terrible manager. [01:45] Eric spends too much time learning and not implementing. [01:55] However, when his team makes mistakes, he’s good at finding a solution. [03:15] The way to work with Neil is by showing results. [03:55] We can’t unlearn our life-long habits. [04:32] Neil is good at driving traffic and collecting leads. [04:50] However, most people are probably better at making money. [05:10] It’s important to hire people who are better than you at most tasks. [06:45] Eric is a jack-of-all-trades and can adapt easily. [07:05] He recently brought in someone who has experience running ad agencies to fill in the gaps in his knowledge. [08:16] Focus on your strengths and hire people who fill in the gaps! [08:59] That’s it for today! [09:06] Don’t forget to check out Single Grain for more info about our live event in June.

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How to Uncover Your Competitor’s SEO Strategy | Ep. #1001

Apr 28, 2019 06:16

Description:

In episode #1001, we discuss how to uncover your competitor’s SEO strategy. Tune in to hear how you can figure out what works for your direct competition.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Uncover Your Competitor’s SEO Strategy [00:35] You could use great free tools like Ahrefs and SEMRush. [01:00] It’s about determining where they are getting the traffic. [01:15] Knowing which pages they update the most could prove useful. [01:56] In Ahrefs, you can see how quickly how their organic keywords are growing. [03:00] Everything needs to be based off of data. [03:20] Google has a new discovery portal: when you publish content, it shows you the ebb and flow of your traffic. [04:00] Fix the pages that aren’t working. [04:10] Look at your competitor’s link profile and see where they are getting their links from. [04:55] That’s it for today! [04:59] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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7 Creative Ways to Make Your Blog Post Stand Out | Ep. #1000

Apr 27, 2019 06:35

Description:

In episode #1000, we count out 7 creative ways to make your posts stand out. Tune in to hear what you can do to make your content more interesting.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Creative Ways to Make Your Blog Post Stand Out [00:35] 1: Use custom data. [00:48] Pay a freelancer to do some data collection. [01:01] 2: Personalize your web pages. [01:40] 3: Add custom graphs and images. [02:07] 4: Unique data and a unique perspective. [02:40] Be careful about whose data you analyze and leverage. [03:32] 5: Use Kajabi. [04:15] By blocking off content, you make it more appealing. [04:33] 6: Write a good headline. [05:10] 7: Infographics. [05:20] People don’t use them as much, but that’s why they’re great to use again. [05:55] That’s it for today! [05:58] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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How to Throw an Event Without Losing Money | Ep. #999

Apr 26, 2019 07:03

Description:

In episode #999, we discuss how to throw an event without losing money. Tune in to see how it can be done!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Throw an Event Without Losing Money [01:07] Live events are great ways to connect with clients and other industry professionals. [02:30] To cover costs, have people and businesses sponsor the event. [03:05] You can also have VIP experiences that are a way to upsell. [04:45] Watch Grant Cardone and Russell Brunson, as they are great examples of on-stage selling. [05:00] Neil was asked a question at an event and wasn’t sure how to respond, because he is bad at selling. [05:42] That’s it for today. [06:26] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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7 Marketing Tools That We Love | Ep. #998

Apr 25, 2019 09:57

Description:

In episode #998, we discuss 7 marketing tools that we love right now. Tune in to hear which new tools we think are the best.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Marketing Tools That We Love [00:35] 1: Cameo. [01:00] It’s a service where you pay famous people for personal messages. [02:45] 2: Wayback Machine. [02:55] Eric has been doing a lot of A/B testing lately. [03:20] He has been using this tool to look at all the variations of web pages and ads people have run over time. [04:20] 3: Livestorm. [04:35] Livestorm is a browser-based webinar tool. [04:50] Some like it better than Zoom. [05:10] 4: Kajabi. [05:30] Neil has been using this to realize free content locked behind an email gateway. [06:24] 5: Formidable Forums. [06:40] This is a way to make forums flexible. [06:58] 6: Content Explorer. [07:09] Great for checking in with competitors. [08:32] 7: Chartable. [08:43] This tool helps you see how you are trending on different podcast platforms. [08:57] That’s it for today! [09:17] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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How to Make Broken Link-Building 10 Times Easier | Ep. #997

Apr 24, 2019 04:53

Description:

In episode #997, we discuss how to make broken link-building easier. Tune in to hear how you can streamline the process.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Make Broken Link Building 10 Times Easier [00:45] You are looking for broken pages and who links to those. [01:00] Then, reach out to the people and tell them you have a great replacement. [01:25] The Ahrefs Content Explorer will show you live and broken links. [02:15] Neil’s team likes to contact people who link to outdated content, as well. [03:30] Link builders in India and Pakistan have proven exceptional. [03:38] That’s it for today! [04:08] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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How to Uncover Your Competitor’s Content Strategy | Ep. #996

Apr 23, 2019 04:32

Description:

In episode #996, we discuss how to uncover your competitor’s content strategy. Tune in to hear this great new way to get all the juicy details you want and need.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Uncover Your Competitor’s Content Strategy [00:45] Ahrefs has a new feature that allows you to see the details about your competition’s content. [01:20] We tested this by entering Backlinko into Ahrefs. [02:30] This is a great way to get a baseline for your own methods and if they measure up. [02:55] Ahrefs is getting into the Search Engine game. [03:05] So far, this new tool they have made is accurate. [03:15] Check out the content explorer for yourself! [03:27] That’s it for today! [03:54] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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How LinkedIn’s Algorithm is Changing | Ep. #995

Apr 22, 2019 05:08

Description:

In episode #995, we discuss how LinkedIn’s algorithm is changing. Tune in to hear how it’s changing and what you can do in the meantime.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How LinkedIn’s Algorithm is Changing [00:45] LinkedIn’s algorithm is much more like Facebook’s now. [00:55] It’s harder to get videos seen. [01:22] Milk it while it lasts, until you can’t get any views from your videos. [02:25] Neil’s Facebook account used to do well, but now his views are down significantly. [03:00] Social sites command so much attention that you have no choice but to use them. [03:15] It doesn’t always make sense to buy ads, though. [04:00] That’s it for today! [04:26] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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The Power of “No” | Ep. #994

Apr 21, 2019 04:49

Description:

In episode #994, we discuss the power of “no”. Tune in to hear why you shouldn’t automatically agree to client requests.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Power of “No” [00:50] The moment you say yes, you only open the door to more “yeses”. [01:15] Don’t do things out of your scope, because it will take all of your time and eat away at your profits. [01:40] Show that you have standards and backbone. [02:05] Have firm boundaries in order to protect yourself. [02:50] The more you cave in, the harder it will be for you. [03:00] Always have a reason why you’re saying no. Explain the downsides. [03:54] That’s it for today! [03:58] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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How to Outrank Your Competition on YouTube | Ep. #993

Apr 20, 2019 06:14

Description:

In episode #993 , we discuss how you can outrank your YouTube competitors. Tune in to hear our secrets to ranking on YouTube.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Outrank Your Competition on YouTube [00:50] Ideally, you want to rank #1 for keywords. [01:05] VidIQ helps you track your ranking for various keywords. [01:59] YouTube will look at what happens to your video within the first 24 hours. If it doesn’t do well in that time frame, you won’t get promoted. [02:40] When Neil first made YouTube videos, he did well because his viewers had a high watch time. [03:10] Neil used to run paid promotions, but it didn’t do much for him. [03:30] He doesn’t optimize for subscriptions. [03:45] Push your videos in the first 24 hours of posting. [04:10] Neil has a lot of traffic from other countries. [04:20] So, he will send emails at times that work for other countries. [05:06] That’s it for today! [05:36] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Does AMP Still Help With SEO? | Ep. #992

Apr 19, 2019 05:51

Description:

In episode #992 , we discuss whether AMP still helps with SEO. Tune in to hear what we think about this Google service.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic:  Does AMP Still Help With SEO? [00:42] AMP stands for Accelerated Mobile Pages. [00:55] AMP helps speed up your page loads on mobile devices. [01:25] Google is caching, which is why it loads so quickly. [01:45] It strips a lot of stuff away to increase speed, so you lose out on a lot of conversions. [02:12] AMP helps somewhat in SEO. [02:22] In the United States, AMP doesn’t help with traffic. [02:45] In places like Brazil, the traffic increases. [03:05] If you are targeting less developed regions, AMP will still help you with SEO. [03:28] However, we can’t give a definitive answer. [04:05] By building on top of Google products, you risk losing control of your site. [04:36] That’s it for today! [05:15] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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How Often Should You Scrub Your Email List | Ep. #991

Apr 18, 2019 06:07

Description:

In episode #991, we discuss how often you should scrub your email list. Tune in to hear how often you need to purge the rolls!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Often Should You Scrub Your Email List [00:40] Everyone believes you need a huge email list. [00:45] If people don’t open your emails, there is no point to having them on the list. [01:05] Opens and clicks are the best way to gauge who is interested in your content, products, or services. [01:33] Eric purges his email list about once per month. [01:45] His team has a workflow that sends people through a re-engagement campaign. If they don’t open that email, they will be purged. [01:58] Mailchimp doesn’t like you scrub your rolls. [02:10] ConvertKit offers scrubbing automation. [02:30] Neil’s list gets scrubbed daily. [02:40] Make sure you send emails at least once per week. [03:34] If Neil has a 31% open rate, he’s in good shape. [03:55] If you have 15% or less, you may be losing revenue. [04:35] If you keep sending emails to those who don’t want them, eventually you will lose everyone. [04:55] This is because your emails will get marked as spam. [05:05] That’s it for today! [05:32] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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The Best Podcast Analytics Tool for 2019 | Ep. #990

Apr 17, 2019 05:22

Description:

In episode #990, we discuss the best podcast analytics tool for 2019. Tune in to hear which tool we think is best.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Best Podcast Analytics Tool for 2019 [00:38] Analytics are pretty sucky right now. [00:45] Libsyn gives you episode stats, but it’s not that accurate. [01:10] It can give you a sense of what kind of content people like. [01:28] Chartable is a podcast analytics tool that works. [01:50] It creates charts for you to understand where you’re popular and with whom. [02:55] The Apple analytics tool isn’t that in-depth. [03:10] It’s better than nothing. [03:25] Chartable will help you compare yourself to your competition. [03:45] It’s the best tool for 2019. [03:55] That’s it for today! [04:01] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Where Content Marketing Is Heading in 2019 & Beyond | Ep. #989

Apr 16, 2019 07:38

Description:

In episode #989, we discuss where content marketing is heading. Tune in to hear what we think are the most important facets of content marketing.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Where Content Marketing Is Heading in 2019 & Beyond [00:45] As of a year ago, Neil starting writing blog posts again. [01:10] People used to post content just on their website. [01:25] People will now start to post in multiple locations. [02:05] You can’t just rely on social media channels, you have to take an omni-channel approach. [02:25] Referrals are a great way to do link-building. [03:25] Translations of your content helps build traffic. [03:40] Infographics will boost your visibility. [04:05] There are so many countries you can target, so translations will help you expand your reach. [05:30] Someone who reads your blog is 74% more likely to convert. [06:15] Just create more content! [06:18] That’s it for today! [06:58] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

 

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