Neil Patel & Eric Siu.

Marketing School | Digital Marketing | Online Marketing

Marketing School Podcast | Daily 10-Minute Marketing Tips & Strategies
Marketing School | Digital Marketing | Online Marketing

Description

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.

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Business
Education

Episodes

​Is it Good to Be "Jack of All Trades" in Digital Marketing | Ep. #1118

Aug 23, 2019 03:29

Description:

In episode #1118, we discuss whether it is useful to be a Digital Marketing Jack-of-All-Trades. Tune in to hear our take!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Is it Useful to be a Jack-of-All-Trades in Digital Marketing? [00:44] Eric focused on one thing when he started out. [00:58] After that, he branched out, because there is little security is focusing on only one aspect of content marketing. [01:25] Get good at one thing and then branch out. [02:12] Neil agrees that you can specialize, but you need to learn how to do other things. [02:30] If you want to be a CMO, you need to know a multitude of things. [02:49] That’s it for today! [02:54] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Does Live Cannibalize Your Video Audience | Ep. #1117

Aug 22, 2019 03:48

Description:

In episode #1117, we discuss whether going live cannibalized your video audience. Tune in to hear about our experiences with this.

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[00:25] Today’s Topic: Does Live Cannibalize Your Video Audience? [01:02] It has not cannibalized our podcast audience.  [01:15] We always get viewers that had previously never heard of us. [01:30] It might cannibalize your audience in that you will get fewer total views. [02:25] We find that it boosts our subscribers overall. [02:50] To help prevent cannibalizing your content, create different content for live and your posted videos. [02:59] That’s it for today! [03:03]  Go to Marketing School to check out a video that will help you grow your business.

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NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

How Neil and Eric View Business Differently | Ep. #1116

Aug 21, 2019 10:54

Description:

In episode #1116, we discuss our different approaches to business. Tune in to hear where we differ and if it matters.

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[00:25] Today’s Topic: Our Different Approaches to Business [00:33] Neil has been in business for 17 years, while Eric has been in business for 5. [00:55] Eric tends to be more patient. [01:25] The average person would say to invest your money, but Eric likes to redeploy any money he makes. [02:38] Neil is big on doing one thing and one thing only. [03:05] Eric likes to diversify more often. [05:25] Neil has a hiring philosophy, wherein he likes to hire people with a certain type and amount of experience. [07:00] At one point, Eric sold his home to float his business. [08:36] Neither of us is right or wrong, we just have different approaches to running a business. [09:22] The older we get, the more stuck in our ways we will be. [09:40] We don’t push each other to conform to each other’s ideals. [10:08] That’s it for today! [10:15] Go to Marketing School to check out a video that will help you grow your business.

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NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Marketing Tactics on Which We Disagree | Ep. #1115

Aug 20, 2019 06:12

Description:

In episode #1115, we discuss marketing tactics on which we disagree. Tune in to hear why we don’t see eye-to-eye on everything.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Marketing Tactics on Which We Disagree [00:36] Eric didn’t agree with Neil’s method of buying Facebook Likes. [01:05] It’s a method that worked, until it didn’t. [01:22] We agree on most things. [01:30] Eric goes live more than Neil does. [01:40] Neil has gotten better results when he focuses on big channels and big wins. [01:55] Eric is better at splitting his focus. [03:10] In general, Neil is quicker to execute things. [03:40] We are at different stages of our careers. [03:50] This is why our methods vary. [04:51] Different things work for different people. [05:30] That’s it for today! [05:33] Go to Marketing School to check out a video that will help you grow your business.

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NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Is Patreon Worth It? | Ep. #1114

Aug 19, 2019 03:37

Description:

In episode #1114, we discuss whether Patreon is worth using. Tune in to hear if you should be using or ignoring Patreon.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Is Patreon Worth It? [00:33] Patreon is a way to invite people to become monthly patrons and donate money to help you complete your artistic (or other) endeavors. [00:58] This is mostly a podcast and YouTube phenomenon. [01:18] Eric doesn’t think you can make a living using Patreon, so it’s not worth it. [02:22] In general, you can make way more money having a good product or service instead of asking people for money. [02:40] Think of Patreon money as extra or free money, instead of your main source of income. [02:49] That’s it for today! [02:54] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Our Favorite Marketing Channel | Ep. #1113

Aug 18, 2019 05:04

Description:

In episode #1113, we discuss our favorite marketing channels. Tune in to hear which methods we prefer.

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[00:25] Today’s Topic: Our Favorite Marketing Channels [00:35] Eric loves streaming right now. [01:20] Neil’s favorite marketing channel is simply building a good product or service. [01:45] If you create a good product, it markets itself. [02:45] Leverage your great product by having good branding. [03:10] What is right for us, may not be right for you. [04:12] That’s it for today! [04:18] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Where Digital Marketing is Headed | Ep. #1112

Aug 17, 2019 05:13

Description:

In episode #1112, we discuss where digital marketing is headed in the future. Tune in to hear how you can prepare for the changing landscape of digital marketing.

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[00:25] Today’s Topic: The Future of Digital Marketing [01:00] The offline and online world are merging. [01:10] There are smart refrigerators now and your oven may be able to help with recipes in the future. [01:30] Smart homes are becoming more common. [01:33] The Harlem Globetrotters parent company is doing a partnership with the game, “Halo”. [02:24] Zero-click searches are continuing to increase in frequency. [02:45] Optimize your titles and meta-descriptions to help with voice search. [04:10] If you get ahead of this, you will be ready when it is the dominant search method. [04:32] That’s it for today! [04:36] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Is it Too Late to Start a Podcast? | Ep. #1111

Aug 16, 2019 05:13

Description:

In episode #1111, we discuss if it’s too late for you to start a podcast. Tune in to hear if you missed the boat.

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[00:25] Today’s Topic: Is it too Late to Start a Podcast? [00:33] There are over a billion blogs, millions of YouTube shows, and hundreds of thousands of podcasts in the US alone. [01:34] When starting a podcast, you have to be patient, because you won’t get traction right away. [02:30] It takes time to compound your audience. If you start now and stay consistent, things will pick up over time. [02:55] Don’t expect to make money right away. [03:05] If you seek to add value, you will do well. [04:15] The podcast numbers keep going up over time. [04:27] That’s it for today! [04:32] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

How to 19x Your Content Output| Ep. #1110

Aug 15, 2019 05:23

Description:

In episode #1110, we discuss the many ways you can increase your content output to 19x it’s usual amount. Tune in to hear the many ways you can increase your output.

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[00:25] Today’s Topic: How to Increase Your Content Output by 19 [00:40] Eric and Neil took the podcast and spread it across different platforms. [01:30] They could also turn the episodes into blog posts and repost them in other formats. [02:17] You can then re-post any blog posts on social media platforms. [02:40] Going live is another way to promote one piece of content. [03:20] Twitch streaming is also another new way to promote your content. [03:45] You need to have an omni-channel approach, because no one channel is the best way. [04:10] Apply the rule of seven. [04:18] That’s it for today! [04:31] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Should You Charge on an Hourly, Monthly or Yearly Basis? | Ep. #1109

Aug 14, 2019 05:12

Description:

In episode #1109, we discuss how you should structure your pricing plan. Tune in to hear how you should charge your customers.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Your Pricing Plan [00:30] Should you charge hourly, monthly, or annually? [00:35] When you trade hours for dollars, you cannot scale. [02:04] You just need steady income, so make sure there is a contract for at least a year, no matter how you bill. [03:05] Monthly is fine, but yearly is ideal. [03:15] If you can’t get customers to commit to a year, get them to commit to less time, but not month by month. [03:40] Neil has made money by charging an hourly rate, so it’s not a complete fail. [04:02] When you’re starting out, take whatever you can get. [04:10] That’s it for today! [04:16] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Is AppSumo Worth It? | Ep. #1108

Aug 13, 2019 04:34

Description:

In episode #1108, we discuss if AppSumo is worth using. Tune in to hear what it is and if it is right for your business.

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[00:25] Today’s Topic: Is AppSumo Worth it? [00:30] AppSumo is like Groupon, but for applications. [00:57] They can blast your app to their mailing list and will split the conversions with you. [02:04] If you need the quick revenue hit, it’s worth it. [02:30] It could help you keep your business up and running. [03:18] In general, you will get more return from long-term partnerships than AppSumo. [03:41] That’s it for today! [03:47] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

How to Leverage Product Hunt to Gain More Traffic | Ep. #1107

Aug 12, 2019 04:13

Description:

In episode #1107, we discuss how you can leverage Product Hunt to increase your traffic. Tune in to hear how to use this site to your advantage.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Leveraging Product Hunt for Increased Traffic [00:32] Product Hunt is like Reddit. [00:45] We used to market our podcast on PH. [01:21] The key is to submit after midnight on PH. [01:30] Engage as much as possible. [02:34] Have good descriptions and reviews. [02:55] Make sure people share your posts. [03:18] Eric used to check PH every day, but that’s not necessary. [03:26] That’s it for today! [03:30] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

The Best Kind of Growth (pre-tax growth) | Ep. #1106

Aug 11, 2019 07:44

Description:

In episode #1106, we discuss the best kind of growth. Tune in to hear which type of growth is best for your business.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: The Best Kind of Growth [00:35] Spend less than you make. [00:45] “Revenue is vanity, profit is sanity.” [01:45] Financial advisors take a cut of what you make. [02:05] You want pre-tax growth, because you want to spend your money before taxes. [03:11] The best way to look at it is: If something works for you, go all in on that tactic. [04:30] Neil used to do some angel investing, but it has slowed down. [04:43] He has been investing in venture funds. [05:25] You can get a great return on investing in venture funds. [05:41] The best kind of growth is investing in yourself. [06:05] You build brand power by investing in yourself. [06:51] That’s it for today! [06:55] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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You Should Spend the Majority of Your Time on These 2 Things | Ep. #1105

Aug 10, 2019 05:06

Description:

In episode #1105, we discuss how you should spend your time. Tune in to hear on what you should be focusing your energy.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: How You Should Spend Your Time [00:45] Branding! [01:45] Leveraging your brand can help you build a business. [01:54] Brands are defensible. [02:25] When you have a recognizable brand, you have a leg-up on the competition. [02:45] Branding can bring in higher conversions. [03:54] That’s it for today! [04:01] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Here’s What We Are Doing With Our Own Mastermind | Ep. #1104

Aug 9, 2019 05:58

Description:

In episode #1104, we discuss our future Mastermind group. Tune in to hear what our group is all about!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Our Mastermind Group [01:00] We like hanging out with driven people. [01:05] We want it to be about 100-150 people. [01:15] We plan to have about three meetings per year. [02:04] We’re hoping people will share the tactics that helped them scale their businesses. [03:20] We’re going to share our knowledge of what works. [04:15] We want to make sure everyone joining the Mastermind is on the same professional level. [04:57] That’s it for today! [05:03] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

The Most Successful People Do This | Ep. #1103

Aug 8, 2019 06:08

Description:

In episode #1103, we discuss habits that contribute to success. Tune in to hear what you should be doing to ensure your success.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Habits That Contribute to Success [00:45] The most successful people take time to think. [00:55] Block out time just to strategize and contemplate your business. [02:05] Neil blocks out time for himself, but finds that the problem with this approach is that it doesn’t work for startups and small businesses. [02:38] Successful people find an opportunity and leverage it quickly. [03:20] Go after a big market and execute quickly. [03:40] Focus and be passionate about what you do. [04:05] Sitting down and thinking won’t work if you don’t have financial success first. [05:03] That’s it for today! [05:08] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

How Much Should You Charge Clients? | Ep. #1103

Aug 7, 2019 06:22

Description:

In episode #1102, we discuss what you should charge your clients. Tune in to hear how you can figure out the right rate.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: How Much You Should Charge Clients
[00:45] Neil bases his rate off of one simple thing. [00:50] Ask what the client’s budget is! [01:05] The scope of rates can really vary, so budgeting is important. [01:20] Figure out what it will take to achieve their goals. [02:15] Position the conversation around values. [02:30] Every client will say that they can spend unlimited money for absolute results. [03:03] Check out the book Win Without Pitching. [03:28] If you guarantee results, they may be willing to pay more for you than a competitor. [03:50] Offer three pricing options. [04:03] Charged based on value. [04:15] If you are worried about charging too much, you’re probably just starting out and are afraid to lose business. [04:30] Sometimes, in the beginning, you need to build a reputation before you build revenue. [04:46] That’s it for today! [04:52] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Are Masterminds Really Worth It? | Ep. #1101

Aug 6, 2019 06:23

Description:

In episode #1101, we discuss whether Mastermind groups or worth the time and money. Tune in to hear if you should be in a Mastermind.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: If Masterminds are Worth It [00:33] A Mastermind group is a discussion session centered around a specific topic, industry, or purpose. [01:15] You can have one with as little as 5 people. [01:48] The groups can also get as large as a couple hundred people. [02:05] Some groups make a profit and others are free. [02:33] In India, the groups are very costly. [03:10] Spending $10,000/year is worth it to Eric, because Masterminds helped save his business. [03:40] If it doesn’t work out, you probably picked the wrong Mastermind. [04:14] Ideally, other group members should be on your level or higher. [04:30] You don’t want someone to be just starting out, because they won’t help you.

[04:54] That’s it for today!

[05:02] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

What’s the Best Way to Learn Marketing When You Don’t Have Your Own Site | Ep. #1100

Aug 5, 2019 04:16

Description:

In episode #1100, we discuss the best way to market, when you don’t have a website.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: The Best Way to Learn Marketing, When You Don’t Have a Website [00:33] Neil didn’t always have a website, so he built a Wordpress site. [00:38] The best place to learn about Wordpress is at WP Beginner. [01:05] You can intern, volunteer, read blogs, etc. to learn how to build a site, but the best way is to learn by doing. [02:10] We’ve talked about where to learn marketing before. [02:45] If you work for free, it’s a way to learn. [03:10] However, when you pay someone, people are more motivated. [03:23] That’s it for today! [03:27] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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How Often Does Digital Marketing Really Change? | Ep. #1099

Aug 4, 2019 04:42

Description:

In episode #1099, we discuss how often digital marketing changes. Tune in to hear how you can stay up-to-date!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: How Often Digital Marketing Changes [00:50] When we include the year on things, it helps with click-throughs. [00:59] Every time you change the year, your clicks increase. [01:30] Marketing can change drastically because of algorithm updates. [02:00] When we create videos and podcasts, the advice changes as the algorithms change. [02:15] We’ve been recording for 3 years, so our new advice becomes contradictory. [02:54] Google made 13,000 changes to the algorithm in one year. [03:20] Digital marketing changes on a daily basis. [03:30] Always test and tweak in order to stay up-to-date. [03:33] That’s it for today! [03:40] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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How to Respond to Poor Reviews | Ep. #1098

Aug 3, 2019 05:51

Description:

In episode #1098, we discuss how you should deal with poor reviews. Tune in to hear how we deal with negative reviews.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: How to Respond to Poor Reviews [01:00] The first thing you should do is see why you are getting poor reviews. [01:10] Then tell people how you are tackling the problem. [02:38] Eric’s business has a three-star review on Glassdoor. [02:56] He thinks they gave a thoughtful answer to the comment. [04:05] Eric and Neil don’t tend to give businesses bad reviews. [04:22] They prefer to deal with it in person or in a personal fashion. [04:56] That’s it for today! [05:05] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Does Rich Anchor Text Still Matter? | Ep. # 1097

Aug 2, 2019 04:40

Description:

In episode #1097, we discuss whether rich anchor text matters. Tune in to hear if this method of link building is still effective.


TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Does Rich Anchor Text Still Matter? [00:57] Neil recently made a blog post about this. [01:10] He tried a bunch of link building tactics. [01:20] He found that anchor text is one of the biggest drivers in rankings. [01:48] If you overdo it with rich anchor text, the algorithm will catch it and your rankings will suffer. [02:30] Also remember to build links the “natural” way. [03:00] Investigate your competitors’ ratios of rich anchor text. [03:32] That’s it for today! [03:47] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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When You Should Build Links to a Piece of Content | Ep. #1096

Aug 1, 2019 04:06

Description:

In episode #1096, we discuss when it’s the right time to build links to a piece of content. Tune in to hear when you should be focused on link building.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: When You Should Build Links to a Piece of Content [00:50] If content is ranking well and in striking distance of being top 3, you can use GSC or Ahrefs to help you. [01:30] If you don’t have domain authority, build your links on the top ten keywords. [02:22] Ahrefs has a tool that will help you see how many back links you would need to build. [03:00] If you have a big budget, but no domain authority, it would be wise to start building links. [03:13] That’s it for today! [03:20] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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When Should You Upgrade A Piece of Content? | Ep. #1095

Jul 31, 2019 05:54

Description:

In episode #1095, we discuss when you should upgrade your content. Tune in to hear when and how content should be improved upon.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: When You Should Upgrade a Piece of Content [00:57] Upgrading means making your content better. [01:10] Better can mean more thorough or more relevant. [01:45] Using SEMRush, you can look at the top pages and see their stats. [02:31] You can upgrade manually. [02:50] Let us know what your roadblocks are to upgrading your content. [03:30] Within 30 days of upgrading, you should see results. [03:45] Look at the head terms for which you rank and weave the long-form versions into the content. [04:41] That’s it for today! [04:47] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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The Difference Between Strategies and Tactics | Ep. # 1094

Jul 30, 2019 05:29

Description:

In episode #1094, we discuss the difference between strategies and tactics. Tune in to hear what the difference is and why it matters.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Difference Between Strategies and Tactics [00:45] Strategies are overarching concepts. [01:05] A tactic is a method of operation. [02:01] Tactics are what help you achieve your strategy.  [03:18] Focus on one strategy at a time. [03:42] A great tactic is spending 50% of your time updating old content. [04:17] That’s it for today! [04:48] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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The Genius of Superhuman’s Marketing | Ep. #1093

Jul 29, 2019 08:13

Description:

In episode #1093, we discuss the tool Superhuman and how effective their marketing is. Tune in to hear why their marketing is ingenious. 

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Genius of Super-Human’s Marketing [00:38] Superhuman is an email client that helps you reach inbox-zero. [01:09] They raised $33 Million to build an email product. [01:34] They built a product that just works. [02:08] They created a wait list to generate further interest. [02:30] Superhuman is making $5 Million in annual revenue and their current waiting list is 180,000 people long. [02:50] Some think they are exaggerating their waiting list size. [03:50] Eric pays for Superhuman and he loves it. [04:17] He feels it helps him work quickly. [05:15] The question is whether $30 is worth saving 2 hours per month. [06:55] Often times, you have to fail before you succeed. [07:19] That’s it for today! [07:29] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Where Our Live Events Are Going From Here | Ep. #1092

Jul 28, 2019 05:16

Description:

In episode #1092, we discuss where our live events are going from here. Tune in to hear the purpose behind our future Marketing School Live events.

TIME-STAMPED SHOW NOTES:

[00:52] Today’s Topic: Where Our Live Events are Going From Here [01:05] Our Marketing School Intensives are going to happen once per month. [01:15] We are going to test out the process to see how it goes. [01:24] Our goal is to help people improve and grow their businesses.  [02:38] We want to do these events the way we think they should be done. [02:51] We wanted to take the best parts of other live events and turn it into one event. [03:10] These events are for growth-oriented, open-minded people. [04:10] If what you’re doing works, do more of it. [04:28] That’s it for today! [04:35] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

How to Increase Your Probability of Breakthrough Marketing Success | Ep. #1091

Jul 27, 2019 34:36

Description:

In episode #1091, Ryan Bonnici walks us through his marketing hacks. Tune in to hear how you can increase your probability of breakthrough marketing success.

TIME-STAMPED SHOW NOTES:

[00:52] Today’s Topic: How to Increase Your Probability of Breakthrough Marketing Success [01:20] You should focus on traffic before you focus on conversions. [01:51] Ryan is really social and loves connecting with new people, so follow him on Twitter! [03:10] People don’t create content for all stages of the funnel, which they absolutely should. [05:31] The conversion rate at top-of-funnel traffic is obviously lower than at the bottom of the funnel. [06:10] Top marketers measure content at a topic level. [09:40] It’s important to do keyword research. [11:45] It’s important to have a good relationship with sales. [12:00] You need to have a strong common language between marketing and sales. [13:45] You need to set up an SLA. [15:40] It’s possible to extrapolate future success from current sales metrics. [17:40] It’s important to leverage good reviews. [18:00] HubSpot does a good job at being transparent. [18:25] Marketers need to have more say in packaging and design. [18:40] RxBar is a great example of transparent packaging. [21:00] There are not enough marketers that create and build strong personal brands. [21:27] The most important part of branding, is that you need to have a unique viewpoint. [22:35] Marketers must be willing to exist in the public eye. [24:34] Creating content is important to building your brand. [27:45] Beat your competitors at their own game. [29:31] BuzzSumo helps you see what your competitors are sharing, but not if the content is resonating with their audience. [31:15] Make sure to wrap your links, so you get more conversions. [31:30] If you’re scheduling a lot of content, you need to check when your audience is online. [33:05] Email Ryan if you want further content from him and his company. [33:32] That’s it for today! [33:41] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Marketing Tactics To Drive Business Growth with Yaniv Masjedi | Ep. #1090

Jul 26, 2019 32:10

Description:

In episode #1090, we offer a clip from Eric’s conversation with Yaniv from our Marketing School Live event.

Tune in to hear them discuss Yaniv’s method for success.

TIME-STAMPED SHOW NOTES:

[00:52] Today’s Topic: A Conversation with Yaniv from Nextiva [01:30] Nextiva’s core product is business phone service. [01:50] They have a team of over a thousand people and compete with large companies all over the world. [02:06] They are making over $170 Million in annual revenue. [04:26] Affiliates are a big part of their business. [05:41] It’s a great way to put content out on high-domain-authority sites. [06:08] Being relentless is the thing that made Nextiva the success that it is. [07:50] When hiring, Yaniv focuses on three principles. [07:55] Hire people who are great at what they do. [08:26] Surround yourself with “doers”. [09:12] Don’t hire assholes. [10:02] Disney used to test people before the interview even began. [13:15] Nextiva launches products fairly often. [13:30] People don’t often leverage a LinkedIn takeover: simple video posts from your whole team on the same day. [14:45] Gaetano DiNardi has mastered the art of engaging, viral posts. [15:40] Monthly, Nextiva spends half a million dollars on Ad Words. [16:11] Yaniv encourages the use of exit pop-ups. [19:33] The top complaint most employees have is poor communication. [20:01] So, Nextiva set out to fix that problem. [20:46] They realized people hate emails and reading, so they created a weekly video update. [23:24] The best part of Nextiva’s landing pages are reviews of the company being compared to their competitors. [24:22] Cameo is the best new tool that Yaniv has added to his workflow. [28:32] Yaniv does all his work on his iPad Pro. [30:20] Yaniv gets better at marketing by surrounding himself with other smart marketers. [30:38] He finds LinkedIn to be a great resource for articles and insights. [31:10] That’s it for today! [31:16] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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How to Market in a Recession | Ep. #1089

Jul 25, 2019 09:52

Description:

In episode #1089, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us answer questions about the coming recession, HubSpot, and the future of voice search.

TIME-STAMPED SHOW NOTES:

[00:52] Today’s Topic: Marketing School Live Q & A Part V [01:00] What impact will the recession have on CPA’s and the start-up world? [01:12] Paid media is getting more and more expensive. [01:27] If the costs go up, eventually, the ROI and costs will break even. [02:15] It doesn’t matter how the market is doing, people will keep going if there will be profitability down the line. [02:45] What are the most important metrics or KPI’s when it comes to marketing? [03:41] If you can build up a big enough brand, you can create demand with consumers. [04:45] What is Eric playing right now? [04:47] Eric is playing Fortnite and often plays Smash Brothers with his team. [05:10] Segment is encroaching on Hull’s space, but Hull still does it better. [05:45] Is there any other service besides HubSpot? [05:56] There are ways to fill in the gaps, but there aren’t many tools to compete with HubSpot. [06:15] If you tell a company what isn’t working, they will often work to improve their product or service. [06:45] Voice search is going to continue to grow. [07:25] No one has created a way for a consumer to ask a question and make a purchase.  [08:49] That’s it for today! [08:57] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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What Will Digital Marketing Look Like in 20 Years? | Ep. #1088

Jul 24, 2019 09:48

Description:

In episode #1088, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us discuss the best way to do link building and the impact of digital marketing 20 years down the road.

TIME-STAMPED SHOW NOTES:

[00:52] Today’s Topic: Marketing School Live Q & A Part IV [00:56] What is the quickest and most efficient way to do link building on a budget? [01:30] When you’ve created something really good to which it is worth being linked, people will reach out and help you. [02:12] Whatever industry you’re in, there are tools there to help you. [02:50] What is the endgame for Eric and Neil?  [03:00] What is the impact of digital marketing 20 years down the road? [03:30] Neil doesn’t quite have an endgame in mind, but he does have simple goals about spending time with family. [04:05] Neil doesn’t feel that he needs to make a lot of money. [06:22] Eric is happy with his position in life, as well. [06:45] In a few years, Neil believes the majority of ads you will see will be interconnected with your smart devices. [07:40] Your smart kitchen appliances could potentially make recommendations. [08:20] Social tools are no longer seen as utilities and the government may try to take over, because social media can influence elections. [08:47] That’s it for today! [08:57] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Will Publishing a Book Help You With Marketing? | Ep. #1087

Jul 23, 2019 11:29

Description:

In episode #1087, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us discuss whether SEO is different across the globe, if books are good marketing tools, and so much more!

TIME-STAMPED SHOW NOTES:

[00:52] Today’s Topic: Marketing School Live Q & A Part III [01:03] Are SEO techniques different in different countries? [01:10] Sometimes Google will make changes in major markets first, but eventually it’s all the same everywhere. [01:50] Are books good marketing and branding tools? [02:00] The economics of publishing weren’t great for Neil. [03:00] Neil felt his publisher was unecessarily pushy. [04:02] Eric had a different goal than Neil did, when publishing his book. [04:25] Being able to leverage an audience is a powerful outcome. [05:20] The site Muscle for Life does well, because the site’s creator published kindle books and only pays for advertising on Amazon. [07:05] Why do Eric and Neil like Intercom best? [07:20] Intercom has greater functionality than MobileMonkey and ManyChat. [08:25] The biggest threat to the agency model is automation. [09:15] Incentive models are misaligned. [09:30] When they pay for performance, the incentives are much more aligned. [10:29] That’s it for today! [10:37] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Should You Start a Mastermind Group? | Ep. #1086

Jul 22, 2019 09:40

Description:

In episode #1086, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us discuss the use and creation of Mastermind groups.

TIME-STAMPED SHOW NOTES:

[00:54] Today’s Topic: Marketing School Live Q & A Part II [01:50] What are good tips for putting together a Mastermind group? [02:10] What is your motivation for putting together a group in the first place? [03:15] Eric’s group meets every six months. [03:30] Before that, he had monthly dinners, but he didn’t curate the attendees as well as he should have. [03:54] Look at this template for Mastermind groups: Mastermind Talks. [04:25] You want to facilitate a bond between members. [04:55] You can always join a Mastermind, but creating your own can prove useful if you have your own business thesis. [05:25] Try to create a group where you surround yourself with people you would want to see all the time. [05:58] Neil found this was better, because meetings weren’t as conducive as frequent check-in’s were. [06:40] Hanging out with like-minded people will help you achieve your goals. [07:45] A lot of Neil’s friends aren’t in his industry, but they are similarly driven. [08:40] That’s it for today! [08:55] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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How Do You Grow a Podcast Audience? | Ep. #1085

Jul 21, 2019 11:11

Description:

In episode #1085, we present a segment of the Q & A from our Marketing School Live event. 

Tune in to hear some insightful questions from the conference attendees.

TIME-STAMPED SHOW NOTES:

[00:54] Today’s Topic: Marketing School Live Q & A [01:40] What worked for us was doing a daily podcast. [02:00] John Lee Dumas agrees that publishing daily increases your reach and potential ad revenue. [02:38] Create a mobile exit pop-up to convince people to subscribe. [02:54] Pay bloggers with a similar audience to write a post about your show. [03:07] As people to rate, review, and subscribe. [04:25] We got our start after we finally had a face-to-face meeting at a Taco Bell. [07:00] The idea for workshops came from Mastermind groups of which we have been a part. [09:45] Reaching out to influencers for back links can be effective, but it’s not a sure thing. [10:10] That’s it for today! [10:17] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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The Future of Digital Marketing According to Neil Patel | Ep. #1084

Jul 20, 2019 38:20

Description:

Episode #1084 is another special edition installment, recorded at our Marketing School Live event in LA. 

Tune in to hear Neil discuss the future of digital marketing and what you can do to stay on top.

TIME-STAMPED SHOW NOTES:

[00:54] Today’s Topic: The Future of Digital Marketing According to Neil Patel [01:30] When you work with companies of all sizes, you notice trends and patterns in the industry. [02:40] I see every single side of marketing. [03:20] There are at least a billion blogs on the Internet. [03:30] Do we honestly need this many blogs? [04:15] All companies are leveraging digital marketing. [06:22] We are all worried about another recession. [06:32] However, during the last recession, Google’s revenue went up. [07:32] Marketing is going omni-channel. [07:47] Google has the majority of the revenue, with Facebook a close second. [10:06] In general, social shares are declining. [10:25] Google doesn’t penalize for duplicate content. [12:25] If you don’t keep updating your content, you won’t maintain your rankings. [14:11] Conversion rate optimization is not sexy, but it’s effective. [14:35] It’s the smallest investment with the biggest ROI. [17:09] There are so many tools to use to compare your competitors stats with your own. [19:45] Growing traffic used to be a manual process, but can easily be automated using Clickflow. [24:05] Uber and Dropbox came in with so much hype, but when they went public, their stocks didn’t do as well. [24:40] For visibility and omni-channel marketing, always use the Rule of Seven. [27:01] Email and push notifications are still a great way to market. [30:00] The more you focus on conversions, the better off you will be. [30:14] Conventional CRO tactics won’t work anymore. [32:55] Personalized messaging is a great tactic. [33:12] Chat is responsible for 28% of Neil’s sales. [36:15] Anything you do in marketing and business should be researched and tested. [37:12] That’s it for today! [37:26] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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7 Proven Marketing Hacks That Work Really Well | Ep. #1083

Jul 19, 2019 32:27

Description:

Episode #1083 is another special, extra-long installment of Marketing School. Eric discusses proven marketing hacks that work really well. Tune in to hear this free segment from the Marketing School Live event in LA.

TIME-STAMPED SHOW NOTES:

[00:54] Today’s Topic: 7 Proven Marketing Hacks That Work Really Well [02:00] People get on the paid ads hamster wheel too often. [02:15] People also get stuck paying people for bad content. [02:55] Content MVP’s. [03:45] Top-performing content is often around 2000 words. [04:28] People forget about links. [06:07] Problogger is a great place to hire good writers. [07:30] HubSpot hires people just to update content. [09:33] Zero-click searches. [10:16] Eric and Neil do content sprouting. [10:30] Spin content out into different formats. [13:15] Improving metadata is important. [16:20] If you are a penny-pincher, you can use 1KProjects to find abandoned projects in which to invest. [18:32] Customer data platforms. [18:45] These are fairly new. [19:06] The hot thing right now is personalization and Hole.io allows you to do this. [22:41] Doing the right things at the right time is important in terms of sales. [25:15] Chatbots. [27:22] Intercom helps combine chat and email to make your marketing stronger. [28:20] AI for ads. [28:28] Pattern89 is AI for digital ads. [30:00] As long as you make time to do all of these things, you will succeed. [30:15] Consistency is key. [31:17] That’s it for today! [31:33] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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How To Design Your Thinking For Unstoppable Growth | Ep. #1082

Jul 18, 2019 40:39

Description:

In episode #1082, we give you the opportunity to hear Eric’s conversation with Syed Balkhi from the Marketing School Live event to talk about how to design your thinking for unstoppable growth.  Tune in to hear all about what Syed does and how he runs his business.

TIME-STAMPED SHOW NOTES:

[00:55] Today’s Topic: How To Design Your Thinking For Unstoppable Growth [01:15] Syed’s company creates Wordpress plugins.  [02:34] They have over 9 Million websites using their software. [04:31] Syed tries to be consistent and do the simple stuff that delivers over time. [05:15] Syed has personal health goals, because he gained a good deal of weight. [05:40] He applied a similar principle here and did the simplest things with consistency.  [07:58] An external success gap is the gap between what the product does and what the customers use the product for. [10:00] An internal success gap is what your product does and what the user thinks it should do. [10:10] Sometimes, there are things that the product can do, but doesn’t yet, because the company hasn’t anticipated all of the users’ needs. [10:43] Affiliate marketing is having a commision-only sales team. [13:05] If someone is ranking for the best article on marketing, you can reach out to them to try out your product. [17:32] Syed got his first customers through his blog that already had a big following. [17:41] He also used influencer marketing. [19:01] Content marketing is still key to success and Syed leverages this to attract more customers. [21:56] Syed has in-house writers, because he needs people with a certain level of expertise. [24:45] Publish Press is a great tool for tracking content. [27:05] Wordpress powers 34% of the web. [27:30] Syed sees it as the operating system of the web. [29:15] Hiring the right people has helped Syed, as is having a physical planner and blocking off his Fridays. [34:56] Syed found that building relationships (strategic partnerships) with other companies has proven successful. [37:40] Streaks has added a lot of value to Syed’s life; it’s a great accountability tracker. [38:08] The Content Template feature in SEMRush has proven helpful to his company, as well. [38:30] One book Syed recommends is Extreme Revenue Growth. [39:13] That’s it for today! [40:00] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond | Ep. #1081

Jul 17, 2019 36:03

Description:

In episode #1081, we offer a free listen to Larry Kim’s presentation from the Marketing School Live event in Los Angeles. Tune in to hear Larry discuss his hacks for Facebook marketing for 2020 and beyond.

TIME-STAMPED SHOW NOTES:

[00:55] Today’s Topic: Larry Kim’s Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond [02:15] Larry is from Winnipeg and he’s obsessed with unicorns. [02:47] Larry started WordStream in 2008 out of a bakery he frequented. [03:00] Now the company employs over 300 people managing over $1 Billion in ad spend. [03:20] He sold the business one year ago. [04:22] Facebook is getting in trouble for questionable live streams and censorship. [04:55] The future of Facebook is private groups and messaging. [06:22] Live chats are a core growth marketing area on which to focus.  [08:40] Anything you can do with email marketing,  you can do with messaging. [11:35] Use a chatbot builder like MobileMonkey. [12:45] Surveys are a great way to get user feedback and you can do them using chatbots, so they are more conversational. [15:10] This helps improve conversions. [17:25] In order to improve experiences, you would want to create content around questions people have. [19:11] By making a person confirm that he is doing well in a conversation, you can use that to piggy-back upon and move onto the topic at hand. [19:47] No matter what you’re selling, try to take people on a conversational journey. [22:30] It’s never been easier to grow your email subscriber list. [23:20] Don’t wait for people to message, you have to be more proactive in getting leads. [23:40] A Comment Guard is a strategy for baiting users into messaging your company. [25:05] Another way to engage your audience is to ask an enticing question and offer the actual answer and further information. [28:12] Larry has changed the way he does Facebook ads, so that it sends people into his messenger funnels instead of a landing page. [30:44] After someone becomes a Messenger contact, you can input their info into a Drip campaign and attempt to use upsells. [31:15] You can also remarket people based on conversational criteria. [33:14] There are more daily active users on messaging platforms than on social media, yet less than 1% of companies have the ability to market to those users. [33:27] Engagements rates are 100x better than email marketing. [34:45] That’s it for today! [34:48] Please go to Marketing School for a free copy of Larry’s slides.

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Should You Charge For A Conference? Neil & Eric Debate | Ep. #1080

Jul 16, 2019 07:44

Description:

In episode #1080, we debate whether you should charge for a conference. Tune in to hear where each of us stands on this issue.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Should You Charge For A Conference? Neil & Eric Debate [00:51] As the day proceeded, Eric realized they could have charged for the event. [01:10] When your content is already free for the most part, it would have been more than fair to charge for the conference. [01:30] Also, charging would have guaranteed a higher attendance rate with higher quality attendees. [02:52] Neil disagrees with Eric’s assessment.  [03:10] Neil prefers to give away information for free. [03:35] Luckily, Intercom and others served as sponsors, which helped offset the costs. [03:51] Neil doesn’t want to make money off of people who are just seeking knowledge. [04:22] Eric thinks it put way too much stress on him and his team and another free event wouldn’t be worth it. [04:45] We are providing value and those surveyed said they would pay for another event. [05:30] Neil feels he didn’t work as much for this event, so he understands Eric’s perspective. [05:50] Tweet at Eric to give us your thoughts! [06:50] That’s it for today! [07:00] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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7 Mistakes We Made From Our First Conference | Ep. #1079

Jul 15, 2019 06:06

Description:

In episode #1079, we discuss the mistakes we made while putting on our first conference. Tune in to hear what went wrong and how we dealt with it.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Mistakes We Made From Our First Conference [00:35] Check out the Marketing School Live videos we posted online! [00:50] We had a couple of last-minute hiccups, because there was a lot of miscommunication. [01:30] Another mistake was that the food was amazing, but there were no vegetarian options. [01:57] We didn’t have an emcee.  [02:45] Not charging for tickets hurt us a little bit. [03:00] There wasn’t an easy way to digest and download all the information we shared. [04:22] Eric underestimated the amount of work it would take to get butts in seats. [04:38] Neil thinks that even though people say they are going to come, not everyone actually shows up. [04:54] Last minute, they had a bunch of open seats that they needed to fill. [05:21] That’s it for today! [05:28] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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How to Throw A Successful Live Event | Ep. #1078

Jul 14, 2019 06:58

Description:

In episode #1078, we discuss how to throw a successful live event. Tune in to hear how we did it!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Throw A Successful Live Event [01:07] For our first event, it went well. [02:17] Everything was laid out for us at the venue. [02:27] Eric gave the LA office a day off, because he needed them to come in on Saturday to help with the event. [03:00] We had speakers come in from all over the States. [04:30] Eric bartered with his friend to bring a food truck to the live event in exchange for two months of free services. [05:10] We prepared for about six months to put on this live event. [06:08] That’s it for today! [06:17] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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How to Make Sense of Traffic Estimates From SEO Tools | Ep. #1077

Jul 13, 2019 06:33

Description:

In episode #1077, we discuss how to make sense of traffic estimates from SEO tools. Tune in to hear how we handle this data.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Make Sense of Traffic Estimates From SEO Tools [00:38] Examples of such tools include: UberSuggest and SEMRush. [01:20] When it comes to these tools, it’s hard to compare them. [01:35] You should use these tools to see how you stack up to your competitors.  [01:50] Always use the same tool for comparisons, so that the data will be similar.
[02:50] When looking at these types of tools, Eric looks at trends. [03:30] If Eric sees the traffic value declining, he knows it’s not something worth emulating. [04:40] B2C traffic information tends to be more accurate. [05:00] You can rent out pages that rank for certain keywords. [05:40] That’s it for today! [05:50] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Here’s What You Should Do If You Lost Traffic From the June 2019 Update | Ep. #1076

Jul 12, 2019 05:45

Description:

In episode #1076, we discuss what you should do if you lost traffic from Google’s June update. Tune in to hear what you can do to salvage your rankings.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Here’s What You Should Do If You Lost Traffic From the June 2019 Update [00:45] The June update wasn’t named anything specific. [00:50] It was a core update and people lost a lot of keyword rankings. [01:30] Eric found that even though he lost keywords, the keywords for which they already ranked, got better. [02:40] There’s no clear trend, as it seems like a wash. [03:05] Look at the sites and pages that are ranking in the top ten and learn from what they are doing. [04:25] When these updates happen, it can be a crapshoot. [04:45] Updating content helps you maintain your rankings.
[04:50] That’s it for today! [04:59] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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How to Stay Up to Date With The Latest Marketing Trends | Ep. #1075

Jul 11, 2019 05:59

Description:

In episode #1075, we discuss how to stay up to date with the latest marketing trends. Tune in to hear our methods.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Stay Up to Date With The Latest Marketing Trends [00:38] Eric follows a few lists he made on Twitter (for Marketers and Entrepreneurs). [01:00] In addition to Twitter, he uses Nuzzle to show him the newest content from the people he follows. [01:42] Just because something is trending, doesn’t mean it is necessarily effective. [02:05] TikTok, for instance, is popular, but doesn’t have a good ROI. [02:12] Neil likes to see what the trends are and then searches for case studies around them. [03:05] This research helps him determine what to focus on in the future. [04:15] Mastermind groups created for this purpose has proven a helpful way to discuss and dissect marketing trends. [04:58] That’s it for today! [05:10] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Here’s My Favorite Social Network That You Aren’t Using | Ep. #1074

Jul 10, 2019 04:04

Description:

In episode 1074, we discuss the best social networks that you aren’t using. Tune in to hear which social networks are our favorites.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Here’s My Favorite Social Network That You Aren’t Using [00:40] Neil loves Reddit and thinks not enough people are using it. [01:03] Also, their ads are dirt cheap. [01:30] Discord is another option that Eric likes. [02:40] Neil hasn’t used it himself, as he is not into gaming and music. [03:07] That’s it for today! [03:17] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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How to Effortlessly Create Amazing Content | Ep. #1073

Jul 9, 2019 05:23

Description:

In episode #1073, we discuss how to effortlessly create amazing content. Tune in to hear how!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Effortlessly Create Amazing Content [01:00] Our format is unique and we enjoy making this podcast. [02:01] You don’t have to plan out your content word for word. [03:10] If you’re not enjoying it, creating content becomes hard. [04:05] Timothy Sykes creates great content that helps him make money. [04:20] That’s it for today. [04:31] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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How to Collaborate with Influencers | Ep. #1072

Jul 8, 2019 05:21

Description:

In episode #1072, we discuss how you can collaborate with influencers. Tune in to hear how you can get people to promote your business.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Collaborate with Influencers [00:35] Influencers have a lot of power. [01:00] As long as you pick someone relevant to your product, a collaboration could only help. [02:32] Eric had Kevin from the office make a video for his company using the Cameo app. [03:42] Charity Buzz is another site or app that gives you access to well-known people who can promote your service or products. [04:15] Make sure you collaborate with people in your niche. [04:22] That’s it for today! [04:30] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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7 Conversion Hacks to Test Before 2019 Ends | Ep. #1071

Jul 7, 2019 07:25

Description:

In episode #1071, we discuss 7 conversion hacks. Tune in to hear which hacks you should try out.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Conversion Hacks to Test Before 2019 Ends [00:33] 1: Intercom. [00:45] Intercom has expanded their products and features. [01:29] 2: Paid advertising. [01:45] Remarket people with a video when they don’t convert from the original ad. [02:31] 3: Hull [02:37] Customer data platforms like Hull help you target the right customers. [03:15] 4: Gong. [03:25] Gong helps record and analyze sales calls. [03:56] 5: Product-led growth. [04:22] Offering useful tools for free will help you provide value and increase conversions. [04:45] 6: Security. [04:57] Emphasizing increased site security often increases conversions, because people are worried about security. [05:43] 7: Run tests. [06:20] Offer free trials and other options based on ideas from Redpoint. [06:35] That’s it for today! [06:42] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Are Joint Webinars Really Worth It? | Ep. #1070

Jul 6, 2019 04:53

Description:

In episode #1070, we discuss whether joint webinars are worth doing. Tune in to hear if you should be doing joint webinars.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Are Joint Webinars Really Worth It? [01:00] We’ve both done them in the past. [01:10] In doing them, you are sharing lists and contacts. [01:30] They are effective and can work well, but if you don’t have a sales team or a system for closing sales, you won’t have increased revenue. [02:10] When doing a joint webinar, a person may only share as many leads as another gives. [02:40] You need to have a team ready to follow up on those leads. [03:00] If you are doing joint webinars, you need to find someone with similar amounts of leads. [03:50] Find someone whose customers would want your product. [04:05] That’s it for today! [04:12] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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How to Recover Your Rankings After a Google Update | Ep. #1069

Jul 5, 2019 04:44

Description:

In episode #1069, we discuss how to recover your rankings after a Google update. Tune in to hear how you can avoid a slump.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Recover Your Rankings After a Google Update [00:45] Google updated recently, so you may have noticed a change. [01:00] When your traffic goes down, find the pages that suffered and update the content. [01:30] Google likes fresh content. [02:20] Make sure the quality of content remains high. [02:40] Neil has three full-timers whose sole job is to update content. [03:06] He spends $15,000-20,000/month on updating content. [03:51] That’s it for today! [03:55] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Is It Really Worth Building a Personal Brand? | Ep. #1068

Jul 4, 2019 06:46

Description:

In episode #1068, we discuss whether it is worth having a personal brand. Tune in to hear whether this matters.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Is It Really Worth Building a Personal Brand? [00:40] Happy Fourth of July to our American listeners! [01:00] Ramit Sethi has built a personal brand around finance. [01:15] He sells a lot of online courses and has published a book. [02:44] The biggest brands in the world have built such strong brands, it doesn’t matter if the face of the organization is still there or not. [03:50] If you are trying to build a lifestyle business, personal branding is key. [04:25] If you want to get into “big business” personal branding isn’t as important. [06:01] That’s it for today! [06:06] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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7 Examples of World Class Content That Stand Out From The Rest | Ep. #1067

Jul 3, 2019 07:03

Description:

In episode #1067, we discuss 7 examples of world class content that stands out of the rest.  Tune in to hear what makes this content stand out.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Examples Of World Class Content That Stand Out From The Rest [00:51] 1: Mary Meeker’s Internet Trends Report. [01:20] She covers things we wouldn’t have thought of. [01:45] 2: Animagraffs. [01:55] They create great infographics. [02:05] 3: HotPod News. [02:55] 4: Backlinko. [03:30] If you have too many images, it makes it hard to update your content. Backlinko helped us figure this out. [03:51] 5: A16Z Podcast. [04:11] Their job is to identify trends. [04:20] 6: Gary Vaynerchuck. [05:08] 7: AngelList. [05:25] The creator of AngelList has a great podcast and is also a great guest. [06:02] That’s it for today! [06:12] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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How Long Should Your Free Trial Be? A Data Driven Answer | Ep. #1066

Jul 2, 2019 06:39

Description:

In episode #1066, we discuss how long a free trial should last. Tune in to hear what the best timeframe is.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Long Should Your Free Trial Be? A Data Driven Answer [01:10] A free trial is allowing someone to use your product for free for a set period of time, before they are required to pay. [01:40] There is no timeline that necessarily converts the best, because it depends on the company or service. [02:10] Check out Redpoint to read more about this. [02:34] Redpoint thinks you should keep your trial to 7 days, but that doesn’t work for everyone. [03:00] Find out what made people pay for the service. [04:00] 37% of people do 30 day free trials. [04:08] 13% of people do the 7 day free trials. [04:12] 3% of people do the 21 day free trials. [04:25] At Clickflow, they are considering basing the free trial on usage instead of time. [05:20] Companies like Slack have higher rates for their free trials. It really varies. [05:40] Run tests and figure out what works for your company. [05:44] That’s it for today! [05:51] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Is Google Taking All of The Search Traffic? | Ep. #1065

Jul 1, 2019 05:59

Description:

In episode #1065, we discuss whether Google is taking all of the search traffic for itself. Tune in to hear if this is the case.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Is Google Taking All of The Search Traffic? [00:45] 48.96% of Google queries were solved this year. [01:40] Google is taking away clicks to websites, by putting the answer on the results page.  [02:10] THey’re not evil, just doing what is in their best interest. [03:35] You Have to leverage all the channels available to you. [04:15] Optimizing search results is the future. [05:00] Check out jumpshot. [05:03] That’s all for today! [05:14] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Relying On SEO Alone Is Dangerous. Here's What To Do Next | Ep. #1064

Jun 30, 2019 06:01

Description:

In episode #1064, we discuss why relying on SEO alone is dangerous. Tune in to hear what you can do.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Relying On SEO Alone Is Dangerous. Here's What To Do Next [00:40] SEO is a great traffic source. [01:05] You can’t rely on it, because of algorithm updates. [02:10] If you don’t use the omni-channel approach, you could lose 50% of your traffic after three years. [03:45] Try Rev to transcribe podcasts and videos. [05:00] Nowadays, you can’t just rely on SEO for one channel. [05:12] That’s it for today! [05:20] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Video Reach is Dying- Here’s What You Need to Do | Ep. #1063

Jun 29, 2019 05:06

Description:

In episode #1063, we discuss why video reach is dying. Tune in to hear what you need to do to avoid this!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Video Reach is Dying- Here’s What You Need to Do [00:45] It’s getting harder and harder to get reach with video. [01:35] You can’t just ask for comments anymore. [02:35] It’s important to collaborate with someone who can get you more reach. [03:50] Try simulcasting your videos. [04:03] That’s it for today! [04:20] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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How to Get Away From The Paid Advertising Crack Pipe | Ep. #1062

Jun 28, 2019 06:17

Description:

In episode #1062, we discuss how to get away from paid ads. Tune in to hear how you can do it.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Get Away From The Paid Advertising Crack Pipe [00:40] Paid ads are something many people do. [01:33] The costs per click continue to increase. [01:45] Eventually, it won’t be worth the cost. [03:15] Consider taking data from Facebook ads. [04:00] Find ways to collaborate with people who have similar audiences. [04:22] The omni-channel approach is important. [05:06] Overstock does a lot of paid ads. [05:22] You can make money by getting customers to re-purchase products. [05:26] That’s it for today! [05:38] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Freemium VS Free Trial Which One Should You Offer? | Ep. #1061

Jun 27, 2019 07:29

Description:

In episode 1061, we discuss freemium vs. free trial services. Tune in to hear which one you should offer.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Freemium VS Free Trial Which One Should You Offer? [00:45] Freemium allows you to use the product for free with locked features. [01:30] Hubspot switched from a free trial to freemium. [02:00] Typically, trials give you access to all features, but for a limited time. [03:00] Spotify is a good example of freemium. [03:20] It comes with ads, but if you love it, you can pay for more features and no ads. [04:45] Freemium is a good way to generate more traffic. [06:18] Only 2-3% of freemium users convert. [06:34] That’s it for today! [06:45] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Tim Ferriss podcast goes ad free: Our thoughts. | Ep. #1060

Jun 26, 2019 07:26

Description:

In episode #1060, we discuss Tim Ferriss’ podcast going ad free. Tune in to hear our thoughts on this new tactic.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Tim Ferriss podcast goes ad free: Our thoughts. [01:15] He may get 3 Million downloads a month. [01:25] If he charges $100 CPM, he can make $3.6 Million per year. [01:45] As an experiment, he has asked people to donate for a subscription to his free podcast, because he has stopped running ads. [02:25]] Neil thinks Tim isn’t concerned with money anymore, so it doesn’t matter. [04:15] Tim is experimenting with this method. [04:30] This is just another monetization model that he is trying out. [05:15] At six months, if it is going well, this may be a method to copy. [05:35] Let people who can afford to experiment, do so in your place. [06:29] That’s it for today! [06:35] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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How to Create a B2B Marketing Funnel | Ep. #1059

Jun 25, 2019 06:56

Description:

In episode #1059, we discuss how to create a B2B marketing funnel. Tune in to hear how we do it.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Create a B2B Marketing Funnel [01:02] B2B funnels are different. [01:40] At Single Grain, they have a B2B funnel: they do it through content. [02:15] After listening to the podcast, people may become interested in Single Grain. [02:30] The mid-funnel may be an e-book. [02:45] Then you want to get them to a live event. [03:46] Quizzes are great, as well. [04:00] There are so many steps to a B2B funnel. [04:25] Once you have a qualified lead, have them book a call. [05:25] Always drive people to a great landing page that offers something. [06:00] That’s it for today! [06:07] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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How This Library Will Make Your Facebook Ads Perform Better | Ep. #1058

Jun 24, 2019 07:00

Description:

In episode #1058, we discuss how this library will make your Facebook ads perform better. Tune in to hear how you can improve your Facebook ads.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How This Library Will Make Your Facebook Ads Perform Better [00:40] Facebook’s ad library is where you can see all the ads running on Facebook. [01:10] Facebook is trying to be more transparent, which is why they created the ad library. [01:42] Eric can see what a Trump PAC spend on ads. [01:57] Make sure to click “See Ad Details”, which will break down the stats for you. [03:00] If you see an ad that didn’t run that long, it’s because it wasn’t successful, so don’t copy that ad! [04:30] There are so many great ideas you can find by looking at successful ads. [05:15] Make sure to check the stats of the ads. [05:35] Also, follow the ad to the landing page and see what makes that page a successful part of the funnel. [05:59] That’s it for today! [06:05] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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How to Find Incredible Ad Examples | Ep. #1057

Jun 23, 2019 05:02

Description:

In episode #1057, we discuss how to find ad examples. Tune in to hear why you should refer to ad examples and where to find them.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Find Incredible Ad Examples [00:40] Advertising is expensive and competitive. [00:55] When you learn from other’s examples, you can see what works and how. [01:20] Facebook has a new ad library that will show you regular ads run by companies, political campaigns, etc. [02:25] Look at the landing pages, as well. [02:45] Land-Book is a great place to find landing page examples. [02:58] AdBeat is another great resource. [03:43] That’s it for today! [03:50] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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What to Expect From Marketing School Live (Our Live Event!) | Ep. #1056

Jun 22, 2019 07:31

Description:

In episode #1056, we discuss what you can expect from our live event. Tune in to hear what’s coming up on June 20th.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What to Expect From Marketing School Live (Our Live Event!) [00:35] The event is June 20th! [00:40] There is a pre-event gathering on the Friday before. [01:10] There will be awesome fresh content at the event itself. [02:10] We will be there networking; it’s not a pitch-fest. [02:22] We are going to have mushroom coffee. [02:44] We will be recording a live version of marketing school. [03:30] We’ll also have some great speakers. [04:20] Syed from WP Beginner will be there. [05:21] The livestream will be free, but the recording will be available paid at a later date. [05:45] We look forward to seeing you all there! [06:25] Stay tuned for a secret announcement! [06:30] That’s it for today! [06:34] Our live event is happening in less than a week! We are almost at capacity, so register while you still can: Check out Single Grain for more info.

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My Favorite Google Analytics Report (That You Aren't Using) | Ep. #1055

Jun 21, 2019 05:18

Description:

In episode #1055, we discuss the best Google Analytics report that you aren’t using. Tune in to hear what tool you need to start using.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: My Favorite Google Analytics Report (That You Aren't Using) [00:35] Cohorts is the new report. [00:45] It’s in beta right now. [00:55] It tracks how many people re-visit your site. [01:05] If people don’t re-visit, you can’t convert. [01:35] Don’t just focus on first-time traffic, but rather repeat traffic. [02:40] Cohorts will help you figure out how to get repeat traffic. [03:10] When optimizing your cohort you want to make sure it doesn’t go to zero. [03:57] That’s it for today. [04:00] Check out cohort! [04:20] Our live event is happening in less than a week! We are almost at capacity, so register while you still can: Check out Single Grain for more info.

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The Biggest Mistake You’ll Ever Make in Business | Ep. #1054

Jun 20, 2019 05:01

Description:

In episode #1054, we discuss the biggest mistake you’ll ever make. Tune in to what you’re doing wrong.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Biggest Mistake You’ll Ever Make in Business [00:36] Eric’s mistake was always switching up his methods and never following through on one thing. [01:50] Neil’s mistake was exactly the same. [02:05] Stay focused on one business and one main project. [03:10] Focus is important. Always double down on what works. [03:21] Focus is about saying “no” to things. [03:42] That’s it for today! [03:46] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Do Meta Tags Even Matter In 2019? (And How To Write Great Ones) | Ep. #1053

Jun 19, 2019 05:27

Description:

In episode #1053, we discuss whether meta tags matter. Tune in to hear if they matter and how you can improve yours.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Do Meta Tags Even Matter In 2019? (And How To Write Great Ones) [00:45] There are three main types of meta tags. [00:52] Meta keywords are useless. [01:25] When you spend a dollar on advertising, 80 cents goes to the headline. [01:50] Google “how to create magnetic headlines” and there are also headline generators. [02:40] You can always run tests using ClickFlow. [04:00] Title is a direct SEO factor. [04:15] That’s it for today! [04:17] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Should You Put Ads On Your Site? | Ep. #1052

Jun 18, 2019 04:28

Description:

In episode #1052, we discuss whether you should put ads on your site. Tune in to hear what we think about this tactic.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Should You Put Ads On Your Site? [00:35] We’ve talked about this in the past. [00:41] Neil doesn’t like putting ads on his site, because when he buys ads, he tends to not make the money that the advertiser is making. [01:30] If you don’t have a product or service, leverage ads, and promote someone else’s service. [01:45] Eric thinks it’s lazy to put ads on your site. [02:25] Between affiliate income, ad income, and product sales, the ad income is always the lowest. [03:00] Sometimes, you can’t even control which ads are placed on your site. [03:22] That’s it for today! [03:32] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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How to Rank Higher Than Wikipedia | Ep. #1051

Jun 17, 2019 06:07

Description:

In episode #1051, we discuss how you can rank higher than Wikipedia. Tune in to hear how you can be one of the top-ranking search results.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Rank Higher Than Wikipedia [01:10] When doing keyword research, if Eric sees Wikipedia as one of the top results, he knows he can compete. [01:30] He follows the skyscraper technique to beat out Wikipedia and others at the top. [02:40] Backlinko ranks well, because his posts are high-quality. [03:45] Trying to compete with news sites will be the ultimate challenge. You can’t beat them. [04:15] Neil recommends updating your content whenever you get traction. [04:55] You’ll have a much better shot at beating Wikipedia if you combine a bunch of techniques (skyscraper, internal linking, etc.). [05:09] That’s it for today! [05:15] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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How to Make The Most of Internal Linking | Ep. #1050

Jun 16, 2019 05:31

Description:

In episode #1050, we discuss how to make the most of internal linking. Tune in to hear how to improve internal links.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Make The Most of Internal Linking [00:38] Internal linking tells Google about your site’s other pages. [01:06] GSC is a free tool that will show you pages with good internal links. [01:25] Screaming Frog SEO Spider will crawl your site and give you thorough data. [02:40] The page that gets the most links is typically the homepage. [02:55] Link to your most important pages from your homepage. [04:05] Neil like sto create detailed guides and link to other relevant posts. [04:28] That’s it for today! [04:32] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Prospects, MQLs, SQLs, Opportunities - What Do They All Mean? | Ep. #1049

Jun 15, 2019 05:17

Description:

In episode #1049, we discuss different types of leads. Tune in to hear the definitions of prospects, MQL’s, and SQL’s.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Prospects, MQLs, SQLs, Opportunities - What Do They All Mean? [00:45] Prospects are people who come to your site; all potential customers. [01:47] MQL’s are further down the funnel. [02:38] An SQL is a lead your sales team has found. [03:00] An SQL is probably a decision-maker. [03:50] That’s it for today! [04:11] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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7 Reasons Why Your SEO Is Weak | Ep. #1048

Jun 14, 2019 06:15

Description:

In episode #1048, we discuss 7 reasons why your SEO is weak. Tune in to hear the 7 reasons.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Reasons Why Your SEO Is Weak [00:35] 1: You are not paying attention to your link velocity, [01:12] 2: Branding. [01:32] 3: Your site is too slow. [02:17] 4: Writing content once won’t help your rankings. [02:52] 5: You might have over-monetized your site. [03:30] 6: User experience. [04:22] 7: You might have too many technical issues on your site. [05:05] That’s all for today! [05:12] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Podcasts Are Appearing in Google SERPs. Here's What You Should Do | Ep. #1047

Jun 13, 2019 05:07

Description:

In episode #1047, we discuss how podcasts are showing up in SERPs. Tune in to hear what you should do in order to take advantage of this.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Podcasts Are Appearing in Google SERPs. Here's What You Should Do [00:35] Google had an IO event where they announced that this would happen. [00:55] You can see episodes and play them from the results page. [01:11] Google is also helping transcribe podcasts. [01:35] This is a sign that podcasting is becoming more popular. [02:42] A venture firm did a study on podcasts. [02:55] Once you have a podcast, make sure to create a website for it. [03:35] Podcasts audiences are different than video audiences. [03:55] Don’t expect results from day one. [04:04] That’s it for today! [04:09] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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The Hardest SEO Signal to Manipulate | Ep. #1046

Jun 12, 2019 07:26

Description:

In episode #1046, we discuss the hardest SEO signal to manipulate. Tune in to hear why it’s so difficult and what you can do about it.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Hardest SEO Signal to Manipulate [00:38] Brand signals are the hardest to manipulate. [01:18] Brand signals is more likely to increase your traffic. [02:01] Neil’s “Who is Neil Patel” campaign was successful, but it took a great deal of money and effort. [03:12] Dry Bar is a business with great branding and brand signals. [05:15] Neil used to own a domain called “Subscribers”, which meant a lot of people were looking for other things and not his brand. [05:32] That’s it for today! [05:40] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Google's Top 3 Ranking Factors For 2019 | Ep. #1045

Jun 11, 2019 09:38

Description:

In episode #1045, we discuss Martin Splitt’s top three ranking factors for 2019. Tune in to hear if we agree with Martin.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Google's Top 3 Ranking Factors For 2019 [00:38] Google made their own Mythbusters episode about themselves. [01:00] Martin Splitt shared three top SEO factors on which people should focus. [01:10] Factor 1: Content creation. [01:42] Eric and Neil agree this is important. [02:25] When creating content, deliver a good customer experience. [02:52] Factor 2: Meta data. [03:05] Make sure you have meta tags to describe your content. [03:40] Eric and Neil think using ClickFlow will help with this task, but it’s more important to get clicks. [06:45] Factor 3: Performance. [07:20] Eric and Neil don’t believe that this is the most important thing on which to focus. [08:04] Brand queries are more important. [08:08] That’s it for today! [08:30] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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3 Tips For Better Subject Lines | Ep. #1044

Jun 10, 2019 08:23

Description:

In episode #1044, we discuss tips for better subject lines. Tune in to hear what you could be doing better.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 3 Tips For Better Subject Lines [00:35] Salesloft has people sending millions of emails out. [01:33] Research shows that subject lines with just one word out-perform the average email by 87%. [01:50] This casual subject line mimics more casual emails you might receive from friends. [03:15] “Hey, Jane” performs better than just “Jane”. [04:00] The more “human” the subject line, the better. [04:15] Emails need to be under a certain word count to be successful. [04:30] Avoid bullet points, as emails with bullet points get lower reply rates. [05:45] Eric isn’t sure if you should omit opt-out links, because you will get spam complaints. [06:20] The more your list engages, the better your open rates, deliverability, etc. [06:35] That’s it for today! [06:40] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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How Eric Siu's Marketing His Brand New Startup | Ep. #1043

Jun 9, 2019 09:13

Description:

In episode #1043, we discuss how Eric is marketing his new startup. Tune in to hear how he’s pushing his new product.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Eric Siu's Marketing His Brand New Startup [00:40] ClickFlow helps you grow your organic traffic faster by running SEO tests. [01:05] If you have a page with good impressions, but a bad click-through rate, ClickFlow helps you identify opportunities to improve. [01:30] It will help you optimize your content. [02:20] Most people can’t afford paid ads. [03:05] Eric will find lists of people (maybe VP’s) and he’ll use Hunter.io to find their email addresses. [03:30] He contacts them to ask for feedback on his software, instead of trying to sell it to them. [03:55] Then he will try to get them on a call. [04:45] If you are collecting emails using Drip, you are tagging people based on their interests. [05:05] Oz Content reaches out to people and lets them know they are doing a webinar instead of hard selling them. [06:56] Eric reaches out to influencers and others in his space and demos his software. [07:15] As these people see results, the good information gets passed on. [08:05] If you have a podcast, it also helps to have guests on. [08:30] That’s it for today! [08:34] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Why We Aren't the CEOs of Our Own Companies And Why You Shouldn't Be Either | Ep. #1042

Jun 8, 2019 06:04

Description:

In episode #1042, we discuss why we aren’t the CEO’s of our own companies. Tune in to hear why being your own CEO isn’t the greatest idea.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why We Aren't the CEOs of Our Own Companies And Why You Shouldn't Be Either [00:40] If you start small, you may have to be the CEO at first. [00:55] You should always consider whether you are capable of being the best CEO for your company. Consider what your skill set is. [01:30] Focus your time on what you are the best at doing. [01:45] Eric doesn’t like being a CEO and it’s not his strong suit. [02:25] We realized that there are people out there with more experience than us, who will achieve more as CEO’s than we would. [03:05] Berkshire Hathaway just had their annual meeting. [03:20] They don’t invest in tech, but rather focus on what they do know. [04:35] For us, it’s too crazy to take on the role of CEO, because of all the other projects we like to focus on. [05:07] That’s it for today! [05:14] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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How Google's SERP Listing Will Decrease Your Organic Traffic (And How You Can Combat This) | Ep. #1041

Jun 7, 2019 06:13

Description:

In episode #1041, we discuss how Google will decrease your organic traffic. Tune in to hear how you can combat this problem.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Google's SERP Listing Will Decrease Your Organic Traffic (And How You Can Combat This) [00:45] Orbit Media wrote a post about this very topic. [01:13] If you ranked #1 in Google today, you would be 630 pixels down. [01:45] There are more ads now and a lot of other content before your listing. [02:00] People why are paying Google will get preferential treatment. [02:30] This is why an omni-channel approach is so important. [03:45] Building your brand goes a long way to combat this. [03:55] In the short term, you should focus on voice search. [04:41] You can use remarketing lists for search ads. [04:55] You can bid on the keywords that work best for you. [05:15] That’s it for today! [05:29] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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What's New In Ubersuggest? | Ep. #1040

Jun 6, 2019 07:16

Description:

In episode #1040, we discuss new features in Ubersuggest. Tune in to hear how this tool has improved.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What's New In Ubersuggest? [00:45] Ubersuggest is an all-in-one SEO tool. It gives you almost everything you need for free! [01:30] They have a dashboard that helps you see all your info in one place. [01:45] Although they stopped showing traffic value. [02:38] Ubersuggest makes sure to show backlinks now, as well. [03:40] They have a bar chart for the number of keywords for which you rank. [03:55] They break down social shares for you. [04:15] They encourage leveraging the skyscraper technique by giving you all of this information. [04:35] It’s a free tool, so anyone can use it. [05:00] Anytime you do keyword research with Ubersuggest, you can see the overall trends of the keyword, graphs, and how difficult it is to rank for that keyword. [05:32] Neil copied BuzzSumo and made Content Ideas. [06:23] That’s it for today! [06:27] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Should You Buy Influencer Posts From Celebrities Like Kim Kardashian? | Ep. #1039

Jun 5, 2019 07:42

Description:

In episode #1039, we discuss whether you should buy influencer posts from celebrities. Tune in to hear if you should invest in this strategy.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Should You Buy Influencer Posts From Celebrities Like Kim Kardashian? [00:40] Kim K. charges an average of $300,000-500,000 per post. [02:15] You can get hundreds of thousands of followers when you team up with an influencer. [03:00] However, when someone promoted with Kris Jenner, he didn’t make his investment back. [04:01] A micro influencer may be a better bet, because they are more engaged with followers and have a more loyal fan base. [05:15] Neil looked into the numbers and found the ROI on a Kardashian-like influencer was abysmal. [05:51] Start with a micro influencer and see how it goes. [06:10] Testing is important. [06:45] Look at who people follow in your ideal category. [06:52] That’s it for today! [06:56] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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How to Make $8,000+/mo From Podcasting With A Small Audience | Ep. #1038

Jun 4, 2019 06:57

Description:

In episode #1038, we discuss how you can make money while podcasting to a small audience. Tune in to hear how you can make $8000+/month.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Make $8,000+/mo From Podcasting With A Small Audience [00:41] Hot Pod News is about podcasting. [00:50] There is a podcast called “Disrupting Japan”. [01:01] The podcaster was able to get people to pay for a subscription to his podcast. [01:35] The podcaster did a number of things to get money. [01:40] He ran ads. [02:05] He spent 70% of the time reaching out to people for sponsorships. [02:22] However, he wasn’t happy because content became secondary. [02:30] So he got a full-time job instead. [03:15] You have to reach a certain level to hire team members. [04:10] Anytime you can monetize whatever you’re doing with ads, it means you are doing something wrong. [04:40] Sell your own products and services. [05:30] That’s it for today! [05:55] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Yet ANOTHER New SEO Report From Google That Will Help You Grow | Ep. #1037

Jun 3, 2019 05:01

Description:

In episode #1037, we discuss yet another SEO report that will help you grow. Tune in to hear what the new report is and how it will help.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Yet ANOTHER New SEO Report From Google That Will Help You Grow [00:45] It’s a more advanced page speed tool. [01:01] This tool is available through Google Search Console. [01:25] They color code speeds. [02:11] The faster your site loads, the higher your traffic. [02:41] It’s about speed to increase sales, not rankings. [02:54] For every second of delayed load time, it costs Amazon about a billion dollars. [03:52] That’s it for today! [03:58] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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7 Simple Ways to Do Due Diligence On A Website | Ep. #1036

Jun 2, 2019 08:34

Description:

In episode #1036, we discuss 7 ways to do your due diligence. Tune in to hear the 7 steps you should take to fully investigate a website’s potential.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Simple Ways to Do Due Diligence On A Website [00:40] This is just a way of saying you need to comb a site and check everything out. [01:00] 1: Use Ubersuggest. [01:15] Check out organic keywords. [01:50] 2: Similar Web. [02:14] They break down the regions from which you are getting traffic. [03:02] 3: Ask for reports. [03:30] There are tons of reports you can ask for. [03:45] 4: Ask what changes the site has tested. [04:04] This will help you determine growth potential. [04:20] 5: SpyFu and AdBeat. [04:30] These tools will help you determine ad spend. [05:07] 6:Talk to the customers. [05:23] It will help you determine the needs of customers. [06:00] 7: Ask the company what they want. [06:20] Once you determine their needs, this helps you get to the heart of the issues at hand. [06:51] If you are not 110% sure, don’t move forward. [07:21] That’s it for today! [07:25] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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What Marketers Can Learn From Live Stream Shopping in China | Ep. #1035

Jun 1, 2019 05:00

Description:

In episode #1035, we discuss what you can learn from Chinese live stream shoppers. Tune in to hear what you can learn from this new trend.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Marketers Can Learn From Live Stream Shopping in China [00:45] Eric recently read a piece in the Wall Street Journal about this. [01:00] Live stream shopping is following an influencer while they are shopping in real time. [01:15] China does 220 of these types of live streams per month. [01:30] Certain shop collect a commission. [01:55] Neil thinks you will start to see this in the US within the next two years. [02:05] He thinks this will also include future virtual stores. [02:55] Figure out if this is something you can take advantage of somehow. [03:30] The combination of offline and online worlds will continue. [03:45] That’s it for today! [03:55] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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A New SEO Report From Google That'll Show You Where to Focus Your Efforts | Ep. #1034

May 31, 2019 04:20

Description:

In episode #1034, we discuss a new SEO report from Google. Tune in to hear where to find it and why it will prove so useful.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: A New SEO Report From Google That'll Show You Where to Focus Your Efforts [00:45] The Discover Report comes from Google Search Console. [01:00] This feature allows you to see which pages and links have the most potential. [01:30] On your GSC overview, Discover is under “Performance”. [02:52] It’s so new that not everyone has the Discover Report link yet. [03:15] This will prove a powerful tool for upgrading existing content. [03:26] The report helps you focus your efforts on the right place. [03:34] That’s it for today! [03:41] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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How to Find a Reliable Marketer | Ep. #1033

May 30, 2019 08:31

Description:

In episode #1033, we discuss how to find a reliable marketer. Tune in to hear how you can sort the wheat from the chaff.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Find a Reliable Marketer [00:41] If you are looking for a blogger, go to Problogger. [01:05] No matter which type of marketer you are looking for, you will find that many are unreliable. [01:45] Neil tests potential marketers. [02:15] Neil finds people by throwing them into the process and seeing if they sink or swim. [03:20] Getting people to do paid tests is a good way to measure future success. [03:45] If you have someone in your office, the interview process is important, as well as the testing. [04:22] At Disney World/Land, they test people to see if they will throw away trash they placed on the ground. [05:25] 95% of marketers say they can do things that they cannot. [06:30] Applicant tracking systems are helpful. [07:15] That’s it for today! [07:50] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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What Should You Look For in a Link Builder? | Ep. #1032

May 29, 2019 06:26

Description:

In episode #1032, we discuss what you should look for in a link builder. Tune in to hear what you need to think about when hiring a link builder.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Should You Look For in a Link Builder? [00:36] You need content and links to succeed. [00:55] So, look for a good salesperson. [01:00] If they aren’t good at writing convincing copy or even selling themselves, they won’t be good. [02:00] If they can't articulate their process or if they don’t have one, you will have inconsistent results. [02:27] Eric would also want to know which tools they use. [02:55] When link-building you are leveraging tools and processes. If they can’t leverage tools, they will prove inefficient. [03:53] Ask what the most impressive thing they have done is. It will illustrate what they deem impressive and also show you more of their work. [05:00] It’s important to know open and response rates. [05:32] That’s it for today! [05:36] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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The One (Simple) Tool That Accounts For Over 20% of Our Sales | Ep. #1031

May 28, 2019 06:28

Description:

In episode #1031, we discuss the one tool that accounts for a big percentage of our sales. Tune in to hear which tool accounts for 20% of all of our sales.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The One (Simple) Tool That Accounts For Over 20% of Our Sales [00:39] Intercom is the tool that accounts for over 20% of our sales. [01:02] We find that a lot of people collect leads, but the most quality leads come through chat bots. [01:50] Intercom is helpful in teeing up a conversation. [02:25] The reason so much revenue comes from Intercom, is because they have two great features. [02:40] Product tours are helpful and affective. [02:57] Account-based marketing has also proven useful. [03:40] Hull.io in conjunction with Intercom has proven successful for Eric. [04:45] Intercom also has a sales operations bot. [05:30] Start with chat bots and grow from there. [05:42] That’s it for today! [05:48] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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7 Examples of Really Smart Marketing That You Should Copy | Ep. #1030

May 27, 2019 06:19

Description:

In episode #1030, we discuss really smart marketing techniques you should copy. Tune in to hear which ideas are worth emulating.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Examples of Really Smart Marketing That You Should Copy [00:35] 1: Native advertising. [00:45] We previously talked about Audi having a partnership with the studio that created The Avengers. [01:14] 2: Giveaways. [01:30] Giving away small things for free can bring in users and their contact info. [02:00] 3: A 30 day challenge. [02:15] It’s a way of engaging people. [02:42] 4: A free book funnel. [02:50] Give away a book, charge for shipping, then up or downsell. [03:25] 5: Superhuman. [03:31] It’s a great email tool that helps you quickly create an email campaign. [04:20] 6: Sell through live video. [04:30] Live pitches work. [04:55] 7: Minimum viable content. [05:15] Create content, see what sticks. [05:32] That’s it for today! [05:38] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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7 Marketing Tasks You Should Never Outsource | Ep. #1029

May 26, 2019 07:17

Description:

In episode #1029, we discuss 7 tasks you shouldn’t outsource. Tune in to hear what you really need to keep in-house.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Marketing Tasks You Should Never Outsource [00:35] 1: Data science. [01:05] You need to personally track your numbers, otherwise you will have trouble reaching goals. [01:20] 2: Podcast recording. [01:30] Record in-house, because you can’t rely on the quality of outsourced audio. [01:52] 3: Copywriting. [02:50] 4: Video. [03:08] The videographer will be working on other things and won’t be focused on your project. [03:45] 5: Chat bots. [04:03] If you and your team respond to the chats, you’ll have a better conversion and customer satisfaction rate. [04:46] 6: Experimentation. [04:55] Anyone can run tests for you, but only you know what you really need to test. [05:25] Don’t outsource innovation. [05:56] 7: Social media. [06:10] You need to know what’s going on there and interact with your clients in a substantive way. [06:27] That’s all for today! [06:33] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Which Marketing Tasks Should You Outsource? | Ep. #1028

May 25, 2019 05:29

Description:

In episode #1028, we discuss what tasks you can outsource. Tune in to hear the easiest and smartest things to outsource.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Which Marketing Tasks Should You Outsource? [00:35] Once you start to have consistent content and tone, then it’s time to hire writers. [01:13] Neil outsources outreach. [01:48] He also outsources link-building. [02:15] His team also brings in experts just to fine tune their processes. [02:50] You should outsource not to save money, but to get high-quality work. [04:10] In some cases, video editing may be something you can outsource. [04:30] Though Eric would like an in-house graphic designer, that’s something else you can outsource. [04:42] That’s it for today! [04:47] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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How to Create an Amazing User Experience That Google Loves | Ep. #1027

May 24, 2019 06:37

Description:

In episode #1027, we discuss how to create amazing user experiences for which Google will reward you. Tune in to hear how you can do this.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Create an Amazing User Experience That Google Loves [00:40] Create something the user will love. [01:31] Run surveys to see why people aren’t having a good experience. [03:10] Think about the customer first and you will win in the long run. [03:40] Amazon’s goal was to provide the best user experience. [04:10] All of Eric’s products are Apple, because they provide a good user experience. [05:25] Please your customers and you will please Google. [05:51] That’s it for today! [05:56] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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The Best Way to Monetize Your Site | Ep. #1026

May 23, 2019 05:41

Description:

In episode #1026, we discuss the best way to monetize your site. Tune in to hear our advice.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Best Way to Monetize Your Site [00:40] The best way to monetize is to “sell the Tilapia”. [01:20] The majority of your traffic is not going to convert. [01:35] If you can make money from this large chunk (the tilapia), you’ll be in good shape. [03:00] Make the most by remarketing, pushing products, etc. on this group that won’t convert. [04:00] Often, we don’t think we have the time to do this, but you do. [04:15] Whether you are pushing affiliate links or plugins, it’s another way to make cash. [04:49] That’s it for today! [04:54] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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How to "Network" at Marketing Conferences | Ep. #1025

May 22, 2019 07:17

Description:

In episode #1025, we discuss how to network at marketing conferences. Tune in to hear our tips for effective networking.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to "Network" at Marketing Conferences [00:40] We have a conference coming up and want to give attendees tips. [01:28] Be interesting and interested. [01:45] Everyone’s favorite topic is themselves, so get them talking about themselves, but be genuinely interested. [03:02] Neil went to a marketing conference in London. [03:20] He made a point to talk to the one person no one wanted to speak with. [03:35] So, he gave the guy free marketing advice. [03:45] Giving free value is a great way to network. [04:45] Eric likes to take all collected business cards and put the info into Full Contact. [06:00] You can’t build a relationship with everyone, so don’t take it personally when people don’t want to speak with you. [06:33] That’s it for today! [06:38] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie | Ep. #1024

May 21, 2019 07:02

Description:

In episode #1024, we discuss how brands capitalized on a Marvel blockbuster. Tune in to hear how they did it.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie [00:50] Avengers had the largest opening box office ever. [01:30] Fortnite used native advertising for Avengers. [02:21] Audi has had their cars in almost every Marvel film. [02:40] In Endgame, an Audi is featured prominently. [03:30] Product placement and branding is just another smart way to cut a deal. [03:45] Beats by Dre got every celebrity to wear their product. [03:58] Converse paid Will Smith to wear their sneakers in “I Am Legend”. [04:40] People want to be like their heroes, so native advertising makes sense. [06:10] If Captain America had a Nike logo on his shield, people would want to buy Nike products. [06:20] That’s it for today! [06:24] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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The Art of Doing a Deal | Ep. #1023

May 20, 2019 05:01

Description:

In episode #1023, we discuss the art of the deal. Tune in to hear how to negotiate successfully.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Art of Doing a Deal [00:40] Everything you do with marketing is making a deal. [01:30] When hiring remote workers, you are hammering out a deal. [01:42] Make sure both parties love the deal. [02:25] Eric read a book from a former FBI director that discussed negotiating. [02:45] If you can’t get a deal done, have a backup plan. [03:25] The terms define the deal. [04:16] That’s it for today! [04:20] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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The Forgotten Podcast Monetization Channel We Neglected to Mention | Ep. #1022

May 19, 2019 06:39

Description:

In episode #1022, we discuss the one monetization channel we previously neglected to mention. Tune in to hear us discuss this one channel!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Forgotten Podcast Monetization Channel We Neglected to Mention [00:38] We talked about monetization about a month ago. [00:50] We forgot to talk about affiliate marketing. [01:40] Affiliate offers are either paid out monthly from revenue or a flat fee. [03:00] Lifetime value per company varies. [04:10] If a company does bad work, but pays well, it doesn’t matter. You won’t have success with them. [04:35] We previously discussed how to get started with affiliate marketing. [04:50] Rakuten and others are a great starting point. [05:28] That’s it for today! [05:33] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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The Optimal Way to Get the Most Done in a Day Without Working | Ep. #1021

May 18, 2019 07:58

Description:

In episode #1021, we discuss how to get the most done without actually working. Tune in to hear the secret to being productive without actually producing anything yourself.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Optimal Way to Get the Most Done in a Day Without Working [01:05] We have a friend whose job it is to tell people what to do, but not actually to do anything himself. [01:26] Eric spent his whole day on an iPad and was able to delegate. [01:45] We are both more efficient on an iPad than a desktop. [02:10] Neil was doing tasks that he didn’t need to do, when he could have delegated. [02:50] Frame is a great place to get feedback on videos. [04:48] Neil still does push notifications, but he knows he should delegate. [05:05] Basically, delegate everything and you won’t have to do anything. [06:10] Puffin is a great app that will give your iPad a desktop format/view. [07:08] That’s it for today! [07:16] Don’t forget to check out Single Grain for more info about our free live event in June.

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Neil’s Billion Dollar Mistake | Ep. #1020

May 17, 2019 06:54

Description:

In episode #1020, we discuss Neil’s billion dollar mistake. Tune in to hear where Neil went wrong.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Neil’s Billion Dollar Mistake [00:40] Kissmetrics was part of the mistake. [01:05] Neil’s former partner broke down their mistake in a blog post on Product Habits. [01:28] They built a product they thought was needed. [01:40] They learned no matter what you build, people don’t want to pay for things. [01:55] Version 2 required too much customization. [02:40] They found people couldn’t get a lot of value out of their Google Analytics. [03:05] Neil and his partner just needed to find what the gaps were, but it took them too long. [03:50] Kissmetrics feel behind the crowd. [04:10] They would often change directions, which was not a good idea and not great for the team. [04:30] They should have executed quickly, but they didn’t or couldn’t. [05:20] Neil thinks they made too many mistakes. [05:30] The biggest issue was a class action litigation. [06:00] They can only blame themselves. [06:04] They spent too many years building the wrong product and didn’t know how to innovate. [06:06] That’s it for today! [06:17] Don’t forget to check out Single Grain for more info about our free live event in June.

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How Much Work it Takes to Build a “Popular” Podcast | Ep. #1019

May 16, 2019 05:22

Description:

In episode #1019, we discuss how much work it really takes to build a popular podcast. Tune in to hear what goes into a moderately successful podcast like ours.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Much Work it Takes to Build a “Popular” Podcast [00:40] We have a decent-sized podcast, but we’re no Joe Rogan. [01:02] We are consistent. [01:05] It takes commitment. [01:35] Eric has really put effort into Growth Everywhere and he has grown it slowly. [02:20] It’s always a lot of work to create and publish the content. [03:01] If you already have an audience, it makes it easier to gain listeners. [03:50] It will take a lot of effort. If you don’t want to be consistent, don’t waste your time. [04:40] That’s it for today! [04:44] Don’t forget to check out Single Grain for more info about our free live event in June.

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How to Fight Negative Press | Ep. #1018

May 15, 2019 06:59

Description:

In episode #1018, we discuss how you can deal with any type of negative press. Tune in to hear how you can fight negative press.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Fight Negative Press [00:35] Negative press could be bad Google search results. [01:05] Neil has had a really bad write up about his company. [01:30] Overall, Neil feels he has done right by people and always refunds people’s money when they are unhappy. [02:05] Do reputation management through SEO link building. [02:50] Neil ignores all the bad press and feels it is all made up. [03:45] Neil also had bad article written about him in Wired magazine. [04:38] He also settled a class action lawsuit and lost a lot of customers because of the bad press. [05:00] If it hadn’t been for the bad press, Neil would have sold his company. [05:50] The current person writing bad posts about Neil is clearly fabricating elements of his story and posted anonymously. [06:08] That’s it for today! [06:15] Don’t forget to check out Single Grain for more info about our free live event in June.

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How to Make Your Live Video a Guaranteed Success | Ep. #1017

May 14, 2019 05:00

Description:

In episode #1017, we discuss how you can make your live video a guaranteed success. Tune in to hear how to maximize your live streams.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Make Your Live Video a Guaranteed Success [01:00] Be hard-wired, [01:08] Know what you are going to say ahead of time. [01:20] You don’t have to script, but have a point. [01:30] Promote to your audience and alert them to live streams. [01:51] Don’t forget to engage. [02:05] Go live on all platforms at once. [02:15] Some people want to join live streams through specific avenues, so give them a choice. [02:49] Wirecast allows simulcasts. [03:05] Have a CTA for each episode to generate sales. [04:06] That’s it for today! [04:11] Don’t forget to check out Single Grain for more info about our free live event in June.

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Should You Reveal Your Income? A Rebuttal from John Lee Dumas | Ep. #1016

May 13, 2019 10:31

Description:

In episode #1016, we hear John Lee Dumas’ rebuttal to our previous episode about why you shouldn’t reveal your income. Tune in to hear why he thinks income reports are vital!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: John Lee Dumas’ Rebuttal on Why You Shouldn’t Reveal Your Income [01:20] I’m here to rebut the idea of not sharing your income. [02:00] I publish income reports because in 2011, I was trying to figure out my business plan. [02:25] I pored over income reports to get a sense of how someone else made real money. [02:45] In 2013, when I started making real revenue, I started publishing income reports to give people a guide map. [04:05] We are a small, lean profit-generating machine and these reports help us stay that way, because they give us insight into our own business. [04:30] Transparency is key. [05:15] I know our reports help others improve their businesses. [05:41] There are round-up posts were blogs and publishers point out the top income reports. [07:15] Eric and Neil are worried about people copying business ideas. I am not. [07:40] It can increase competition, but I welcome it. [07:55] They said you can open yourself up to litigation, but I have a good legal team, so I’m not worried. [09:15] That’s it for today! [09:23] Go check out John’s Podcast Entrepreneur on Fire. [09:31] Don’t forget to check out Single Grain for more info about our free live event in June.

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How to Grow Your Facebook Group from 0-10,000 Members Without Spending a Dime | Ep. #1015

May 12, 2019 05:20

Description:

In episode #1015, we discuss how to grow your Facebook group for free. Tune in to hear how you can grow your group without spending a dime.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Grow Your Facebook Group from 0-10,000 Members Without Spending a Dime [00:40] Groups have better engagement than fan pages, [01:22] Getting the first few thousand shouldn’t cost you anything. [01:45] Push your current audience to the group. [01:55] Use email and push notification blasts. [02:25] Go live on the group to increase engagement. [03:15] Leverage assets. [03:35] Try guest posts and direct people to your group. [03:35] Ask people in your group to ask others to join. [03:50] Offer incentives. [04:21] That’s it for today! [04:26] Don’t forget to check out Single Grain for more info about our free live event in June.

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7 Steps to Getting Started with Affiliate Marketing | Ep. #1014

May 11, 2019 07:52

Description:

In episode #1014, we discuss the 7 Steps to Getting Started with Affiliate Marketing. Tune in to hear the most important steps to getting started!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Steps to Getting Started with Affiliate Marketing [01:05] 1: Commission Junction is one of the many networks out there. [01:32] ClickBank is for info. [01:47] 2: Look for partnerships. [01:55] Why not add your product as a back-end offer to a more successful product? [02:15] Tai Lopez has a real estate course. [02:25] The last level of the course is another person’s course. [03:22] 3: Incentivize. [03:45] Incentivize affiliates or partners, otherwise, they won’t work as hard for you. [04:03] 4: Meet affiliates directly. [04:12] Attend a conference. [04:28] 5: Hire an affiliate manager. [04:50] You need someone to organize and run affiliate campaigns. [05:21] When Neil had no idea what to do, he read a book. [05:42] 6: Use software to track affiliates. [05:53] Try Has Offers. [06:15] 7: Make sure you treat affiliates as people. [06:30] They are your partners, not underlings. [06:51] That’s all for today! [06:55] Don’t forget to check out Single Grain for more info about our free live event in June.

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How to Get Started with Paid Performance Marketing | Ep. #1013

May 10, 2019 06:43

Description:

In episode #1013, we discuss how to get started with paid performance marketing. Tune in to hear our tips for making this type of marketing work for you.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Get Started with Paid Performance Marketing [00:40] Affiliate marketing can be performance marketing. [01:05] Paid performance marketing is taking a financial risk, but getting paid per lead. [01:25] Neil thinks it is running paid ads. [01:40] Facebook loves paid ads. [02:02] Go to your competitors’ fan pages and look at their info and ads link. [02:26] SEMRush is good for this research, as well. [03:25] Tracking and attribution is important. [03:34] Leaddyno is a great tool for this. [04:02] De-risk yourself when starting out and start with a smaller budget that you can afford to lose. [04:41] Focus on one area before you focus on too many things and spread yourself thin. [05:19] That’s it for today! [05:24] Don’t forget to check out Single Grain for more info about our free live event in June.

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How Podcasts can be Harmful (We Don’t Know Everything) | Ep. #1012

May 9, 2019 05:19

Description:

In episode #1012, we discuss how podcasts can be harmful. Tune in to understand exactly what we mean.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Podcasts can be Harmful [01:08] We just want to tell you guys we don’t know everything! [01:32] Don’t just take our word for anything, but fact check and explore yourselves. [01:50] Depending on market conditions, our advice has been wrong and we’ve had to retract or revise our advice. [02:25] All our advice is based on our experience. [02:37] When listening to a podcast, you really should consider the source. [03:05] Make sure the advice applies to your industry. [03:30] Just because you copy your competition, doesn’t mean it will work for you at any given time. [03:55] That’s it for today! [04:04] Don’t forget to check out Single Grain for more info about our free live event in June.

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One Simple Hack to Driving Free Traffic | Ep. #1011

May 8, 2019 05:03

Description:

In episode #1011, we discuss one simple hack to driving free traffic. Tune in to hear which hack we like the most.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: One Simple Hack to Driving Free Traffic [00:50] Optimize your titles and meta-descriptions. [01:02] Upgrade content that performs well. [01:40] Use Ahrefs to track progress. [01:55] Use push notifications. [02:20] Neil gets a ton of visitors from push notifications. [03:30] However, messenger and push notification unsubscribe rates are high. [03:55] That’s it for today! [04:01] Don’t forget to check out Single Grain for more info about our free live event in June.

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The Best SEO Tools for Beginners on a Budget | Ep. #1010

May 7, 2019 04:37

Description:

In episode #1010, we discuss which is the best tool for SEO on a budget. Tune in to hear what each of us thinks!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Best SEO Tools for Beginners on a Budget [00:45] Ahrefs is the best bang for your buck. [01:22] If you have $0, use UberSuggest. [01:40] UberSuggest has great backlink information. [02:35] Eric prefers Ahrefs, but beginners may find it more complicated. [03:20] That’s it for today! [03:28] Don’t forget to check out Single Grain for more info about our free live event in June.

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Is Pinterest a Good Platform on Which to Advertise? | Ep. #1009

May 6, 2019 04:58

Description:

In episode #1009, we discuss whether Pinterest is a good platform on which to advertise. Tune in to hear if you should be using Pinterest.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Is Pinterest a Good Platform on Which to Advertise? [00:35] Pinterest recently went public. [00:55] It works well for tangible products. [01:50] Pinterest is all consumer merchandise and topics. [02:10] B2B stuff didn’t perform that well. [02:20] They are good at organic growth, but are at the whim of Google. [02:45] Pinterest is great for decorating. [03:15] The people who do well on Pinterest have upsells and downsells. [03:33] Clickfunnels is great for selling. [03:41] That’s it for today! [03:45] Don’t forget to check out Single Grain for more info about our free live event in June.

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When is it the Right Time to go Omni-channel? | Ep. #1008

May 5, 2019 04:51

Description:

In episode #1008, we discuss when it’s the right time to go omni-channel. Tune in to hear when you should leverage an omni-channel approach.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: When is it the Right Time to go Omni-channel? [00:40] We’ve talked about the rule of 7 before. [00:54] Attention spans are short. [01:15] You need to be visible in different areas, [01:25] Some people in Japan listen to MS on YouTube and that’s when we realized we had to focus more energy there. [01:40] If you are just starting out, don’t take an omni-channel approach. Focus on one thing. [02:40] You can no longer put all your eggs in one basket in order to grow. [03:05] Every channel is saturated, so it’s better to leverage all of them. [03:30] Apple started with the Mac, then branched out into other products, once they were successful. [03:54] That’s it for today! [04:17] Don’t forget to check out Single Grain for more info about our free live event in June.

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How to Effectively Balance Multiple Projects at the Same Time | Ep. #1007

May 4, 2019 06:44

Description:

In episode #1007, we discuss how to effectively balance multiple projects at the same time. Tune in to hear how we balance so many things.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Effectively Balance Multiple Projects at the Same Time [00:45] We blog, podcast, run agencies, etc. [00:54] Most of our time is spent on marketing initiatives, but we are able to balance all this with our other duties. [01:21] Eric is working on his book Leveling Up. [02:10] It’s harder to make things work together when they are not all in the same industry. [02:35] Try to limit the industries in which you work. [03:10] Neil knows who on his team is good at a specific task, so he assigns each person a goal. [03:35] His team members are creative and this is helpful. [04:45] Someone came up with a concept on how to allocate resources at Google: 70-20-10. [05:03] 70% of your time should  be spent on revenue generating activities. [05:10] 20% of your time should be spent on adjacent activities. [05:24] 10% of your time should be spent on moon-shots (things that are long-shots and less likely to be successful, but should they work, would prove fruitful. [06:02] That’s it for today! [06:05] Don’t forget to check out Single Grain for more info about our free live event in June.

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How to Uncover Your Competitor’s Facebook Strategy | Ep. #1006

May 3, 2019 04:40

Description:

In episode #1006, we discuss how you can figure out your competitor’s Facebook Strategy. Tune in to hear how you can figure out their plan of attack.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Uncover Your Competitor’s Facebook Strategy [00:42] We’re not talking about organic traffic. [01:01] Go to their Facebook page and there will be a link that says, “info and ads”. [01:25] This will show you every single ad they are running. [01:37] Go to their landing pages and see how they are converting people. [01:55] After you see how they are converting, you can replicate their process. [02:00] Facebook has their own library for ads. [02:07] If you go to the Facebook ads library, you should be able to find things in your niche. [02:30] Big Spy is a great tool that will show you everything running in the marketing category. [03:10] That’s it for today! [03:12] Don’t forget to check out Single Grain for more info about our free live event in June.

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How Long it Really Takes to Rank in Google | Ep. #1005

May 2, 2019 04:42

Description:

In episode #1005, we discuss how long it takes to rank in Google. Tune in to hear what has changed over the last couple of years and what kind of lag time you should expect.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Long it Really Takes to Rank in Google [00:40] You can plug your site into GSC Index and will rank pretty quickly. [01:00] We’ve already covered this topic, but that was over two years ago and a lot has changed since then. [01:30] Nowadays, it takes a year or more to see results, unless you have strong brand queries. [01:45] If you have strong brand queries, you could rank within months. [02:10] This is about the whole domain, not just a page. [03:02] Once you have good domain authority, it will only take weeks to rank. [03:10] That’s all for today! [04:04] Don’t forget to check out Single Grain for more info about our live event in June.

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How to Monetize a Podcast | Ep. #1004

May 1, 2019 04:31

Description:

In episode #1004, we discuss how to monetize a podcast. Tune in to hear how you can make money off of a free podcast.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Monetize a Podcast [00:32] The easiest thing you can do is run ads. [00:41] You can charge based on your CPM. [01:15] Another way to monetize is pushing your own product. [01:30] You can push courses, as well. [02:05] Another option is using Patreon, so you don’t have to run ads. [02:40] There are some people that will run listeners through a funnel for a product and get them on the email list to remarket them later. [03:25] There is a Chinese teacher who makes $8 Million per year through his educational podcast. [03:40] That’s all for today! [03:46] Don’t forget to check out Single Grain for more info about our live event in June.

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Why You Should Produce Less Content | Ep. #1003

Apr 30, 2019 04:29

Description:

In episode #1003, we discuss why you should, like us, produce less content. Tune in to hear why text-based content isn’t worth the trouble.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why You Should Produce Less Content [00:35] We have found that it is harder to rank when doing content marketing. [00:47] Writing regurgitated information just doesn’t cut it anymore. [01:03] So, now, we produce less content, but make sure that what we do produce is of the highest quality. [01:10] It’s not as competitive for video and audio content. [01:25] Eric and I have produced less text content lately. [01:40] Just because something works for us, doesn’t mean it will work for you. [02:10] In the tech space, there is a lot more noise and it’s harder to stand out. [02:24] Find new and novel topics in order to make a splash. [03:04] You can always repurpose audio and video content to make more text-based content. [03:49] That’s it for today! [03:53] Don’t forget to check out Single Grain for more info about our live event in June.

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How We Make Millions, When We Suck at so Many Things! | Ep. #1002

Apr 29, 2019 10:06

Description:

In episode #1002, we discuss how you can make millions, even if you suck at a lot of things. Tune in to hear what we struggle with and how we work around our shortcomings.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How We Make Millions, When We Suck at so Many Things! [00:50] When we say “millions” we are referring to revenue, not profit. [01:17] Eric isn’t the best at executing things. [01:35] Neil is a terrible manager. [01:45] Eric spends too much time learning and not implementing. [01:55] However, when his team makes mistakes, he’s good at finding a solution. [03:15] The way to work with Neil is by showing results. [03:55] We can’t unlearn our life-long habits. [04:32] Neil is good at driving traffic and collecting leads. [04:50] However, most people are probably better at making money. [05:10] It’s important to hire people who are better than you at most tasks. [06:45] Eric is a jack-of-all-trades and can adapt easily. [07:05] He recently brought in someone who has experience running ad agencies to fill in the gaps in his knowledge. [08:16] Focus on your strengths and hire people who fill in the gaps! [08:59] That’s it for today! [09:06] Don’t forget to check out Single Grain for more info about our live event in June.

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How to Uncover Your Competitor’s SEO Strategy | Ep. #1001

Apr 28, 2019 06:16

Description:

In episode #1001, we discuss how to uncover your competitor’s SEO strategy. Tune in to hear how you can figure out what works for your direct competition.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Uncover Your Competitor’s SEO Strategy [00:35] You could use great free tools like Ahrefs and SEMRush. [01:00] It’s about determining where they are getting the traffic. [01:15] Knowing which pages they update the most could prove useful. [01:56] In Ahrefs, you can see how quickly how their organic keywords are growing. [03:00] Everything needs to be based off of data. [03:20] Google has a new discovery portal: when you publish content, it shows you the ebb and flow of your traffic. [04:00] Fix the pages that aren’t working. [04:10] Look at your competitor’s link profile and see where they are getting their links from. [04:55] That’s it for today! [04:59] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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7 Creative Ways to Make Your Blog Post Stand Out | Ep. #1000

Apr 27, 2019 06:35

Description:

In episode #1000, we count out 7 creative ways to make your posts stand out. Tune in to hear what you can do to make your content more interesting.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Creative Ways to Make Your Blog Post Stand Out [00:35] 1: Use custom data. [00:48] Pay a freelancer to do some data collection. [01:01] 2: Personalize your web pages. [01:40] 3: Add custom graphs and images. [02:07] 4: Unique data and a unique perspective. [02:40] Be careful about whose data you analyze and leverage. [03:32] 5: Use Kajabi. [04:15] By blocking off content, you make it more appealing. [04:33] 6: Write a good headline. [05:10] 7: Infographics. [05:20] People don’t use them as much, but that’s why they’re great to use again. [05:55] That’s it for today! [05:58] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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How to Throw an Event Without Losing Money | Ep. #999

Apr 26, 2019 07:03

Description:

In episode #999, we discuss how to throw an event without losing money. Tune in to see how it can be done!

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Throw an Event Without Losing Money [01:07] Live events are great ways to connect with clients and other industry professionals. [02:30] To cover costs, have people and businesses sponsor the event. [03:05] You can also have VIP experiences that are a way to upsell. [04:45] Watch Grant Cardone and Russell Brunson, as they are great examples of on-stage selling. [05:00] Neil was asked a question at an event and wasn’t sure how to respond, because he is bad at selling. [05:42] That’s it for today. [06:26] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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7 Marketing Tools That We Love | Ep. #998

Apr 25, 2019 09:57

Description:

In episode #998, we discuss 7 marketing tools that we love right now. Tune in to hear which new tools we think are the best.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Marketing Tools That We Love [00:35] 1: Cameo. [01:00] It’s a service where you pay famous people for personal messages. [02:45] 2: Wayback Machine. [02:55] Eric has been doing a lot of A/B testing lately. [03:20] He has been using this tool to look at all the variations of web pages and ads people have run over time. [04:20] 3: Livestorm. [04:35] Livestorm is a browser-based webinar tool. [04:50] Some like it better than Zoom. [05:10] 4: Kajabi. [05:30] Neil has been using this to realize free content locked behind an email gateway. [06:24] 5: Formidable Forums. [06:40] This is a way to make forums flexible. [06:58] 6: Content Explorer. [07:09] Great for checking in with competitors. [08:32] 7: Chartable. [08:43] This tool helps you see how you are trending on different podcast platforms. [08:57] That’s it for today! [09:17] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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How to Make Broken Link-Building 10 Times Easier | Ep. #997

Apr 24, 2019 04:53

Description:

In episode #997, we discuss how to make broken link-building easier. Tune in to hear how you can streamline the process.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Make Broken Link Building 10 Times Easier [00:45] You are looking for broken pages and who links to those. [01:00] Then, reach out to the people and tell them you have a great replacement. [01:25] The Ahrefs Content Explorer will show you live and broken links. [02:15] Neil’s team likes to contact people who link to outdated content, as well. [03:30] Link builders in India and Pakistan have proven exceptional. [03:38] That’s it for today! [04:08] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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How to Uncover Your Competitor’s Content Strategy | Ep. #996

Apr 23, 2019 04:32

Description:

In episode #996, we discuss how to uncover your competitor’s content strategy. Tune in to hear this great new way to get all the juicy details you want and need.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Uncover Your Competitor’s Content Strategy [00:45] Ahrefs has a new feature that allows you to see the details about your competition’s content. [01:20] We tested this by entering Backlinko into Ahrefs. [02:30] This is a great way to get a baseline for your own methods and if they measure up. [02:55] Ahrefs is getting into the Search Engine game. [03:05] So far, this new tool they have made is accurate. [03:15] Check out the content explorer for yourself! [03:27] That’s it for today! [03:54] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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How LinkedIn’s Algorithm is Changing | Ep. #995

Apr 22, 2019 05:08

Description:

In episode #995, we discuss how LinkedIn’s algorithm is changing. Tune in to hear how it’s changing and what you can do in the meantime.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How LinkedIn’s Algorithm is Changing [00:45] LinkedIn’s algorithm is much more like Facebook’s now. [00:55] It’s harder to get videos seen. [01:22] Milk it while it lasts, until you can’t get any views from your videos. [02:25] Neil’s Facebook account used to do well, but now his views are down significantly. [03:00] Social sites command so much attention that you have no choice but to use them. [03:15] It doesn’t always make sense to buy ads, though. [04:00] That’s it for today! [04:26] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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The Power of “No” | Ep. #994

Apr 21, 2019 04:49

Description:

In episode #994, we discuss the power of “no”. Tune in to hear why you shouldn’t automatically agree to client requests.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Power of “No” [00:50] The moment you say yes, you only open the door to more “yeses”. [01:15] Don’t do things out of your scope, because it will take all of your time and eat away at your profits. [01:40] Show that you have standards and backbone. [02:05] Have firm boundaries in order to protect yourself. [02:50] The more you cave in, the harder it will be for you. [03:00] Always have a reason why you’re saying no. Explain the downsides. [03:54] That’s it for today! [03:58] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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How to Outrank Your Competition on YouTube | Ep. #993

Apr 20, 2019 06:14

Description:

In episode #993 , we discuss how you can outrank your YouTube competitors. Tune in to hear our secrets to ranking on YouTube.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Outrank Your Competition on YouTube [00:50] Ideally, you want to rank #1 for keywords. [01:05] VidIQ helps you track your ranking for various keywords. [01:59] YouTube will look at what happens to your video within the first 24 hours. If it doesn’t do well in that time frame, you won’t get promoted. [02:40] When Neil first made YouTube videos, he did well because his viewers had a high watch time. [03:10] Neil used to run paid promotions, but it didn’t do much for him. [03:30] He doesn’t optimize for subscriptions. [03:45] Push your videos in the first 24 hours of posting. [04:10] Neil has a lot of traffic from other countries. [04:20] So, he will send emails at times that work for other countries. [05:06] That’s it for today! [05:36] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Does AMP Still Help With SEO? | Ep. #992

Apr 19, 2019 05:51

Description:

In episode #992 , we discuss whether AMP still helps with SEO. Tune in to hear what we think about this Google service.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic:  Does AMP Still Help With SEO? [00:42] AMP stands for Accelerated Mobile Pages. [00:55] AMP helps speed up your page loads on mobile devices. [01:25] Google is caching, which is why it loads so quickly. [01:45] It strips a lot of stuff away to increase speed, so you lose out on a lot of conversions. [02:12] AMP helps somewhat in SEO. [02:22] In the United States, AMP doesn’t help with traffic. [02:45] In places like Brazil, the traffic increases. [03:05] If you are targeting less developed regions, AMP will still help you with SEO. [03:28] However, we can’t give a definitive answer. [04:05] By building on top of Google products, you risk losing control of your site. [04:36] That’s it for today! [05:15] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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How Often Should You Scrub Your Email List | Ep. #991

Apr 18, 2019 06:07

Description:

In episode #991, we discuss how often you should scrub your email list. Tune in to hear how often you need to purge the rolls!

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Often Should You Scrub Your Email List [00:40] Everyone believes you need a huge email list. [00:45] If people don’t open your emails, there is no point to having them on the list. [01:05] Opens and clicks are the best way to gauge who is interested in your content, products, or services. [01:33] Eric purges his email list about once per month. [01:45] His team has a workflow that sends people through a re-engagement campaign. If they don’t open that email, they will be purged. [01:58] Mailchimp doesn’t like you scrub your rolls. [02:10] ConvertKit offers scrubbing automation. [02:30] Neil’s list gets scrubbed daily. [02:40] Make sure you send emails at least once per week. [03:34] If Neil has a 31% open rate, he’s in good shape. [03:55] If you have 15% or less, you may be losing revenue. [04:35] If you keep sending emails to those who don’t want them, eventually you will lose everyone. [04:55] This is because your emails will get marked as spam. [05:05] That’s it for today! [05:32] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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The Best Podcast Analytics Tool for 2019 | Ep. #990

Apr 17, 2019 05:22

Description:

In episode #990, we discuss the best podcast analytics tool for 2019. Tune in to hear which tool we think is best.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Best Podcast Analytics Tool for 2019 [00:38] Analytics are pretty sucky right now. [00:45] Libsyn gives you episode stats, but it’s not that accurate. [01:10] It can give you a sense of what kind of content people like. [01:28] Chartable is a podcast analytics tool that works. [01:50] It creates charts for you to understand where you’re popular and with whom. [02:55] The Apple analytics tool isn’t that in-depth. [03:10] It’s better than nothing. [03:25] Chartable will help you compare yourself to your competition. [03:45] It’s the best tool for 2019. [03:55] That’s it for today! [04:01] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Where Content Marketing Is Heading in 2019 & Beyond | Ep. #989

Apr 16, 2019 07:38

Description:

In episode #989, we discuss where content marketing is heading. Tune in to hear what we think are the most important facets of content marketing.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Where Content Marketing Is Heading in 2019 & Beyond [00:45] As of a year ago, Neil starting writing blog posts again. [01:10] People used to post content just on their website. [01:25] People will now start to post in multiple locations. [02:05] You can’t just rely on social media channels, you have to take an omni-channel approach. [02:25] Referrals are a great way to do link-building. [03:25] Translations of your content helps build traffic. [03:40] Infographics will boost your visibility. [04:05] There are so many countries you can target, so translations will help you expand your reach. [05:30] Someone who reads your blog is 74% more likely to convert. [06:15] Just create more content! [06:18] That’s it for today! [06:58] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

 

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When You Should Quit! | Ep. #988

Apr 15, 2019 06:58

Description:

In episode #988, we discuss when you should quit. Tune in to hear when and why you should give up on your business.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: When you should quit! [00:35] Many putting suck at quitting. [00:54] Whatever doesn’t help Neil’s core business, he doesn’t focus on it. [01:15] If you aren’t getting any traction, don’t drag it out. [02:00] Set “go” and “no go” dates. [02:38] When Eric got his start with the senior living business, he and his partners eventually started working on other things. [03:07] They mutually agreed to shut down their joint venture. [03:51] If you are not passionate about your venture, shut it down, because you naturally won’t invest time and money into it. [05:10] People who make money, don’t jump around. [05:25] Find the one thing that will work well for you that you can be passionate about. [05:55] That’s it for today! [06:21] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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How to Hire Offshore Marketing Talent | Ep. #987

Apr 14, 2019 07:33

Description:

In episode #987, we discuss how to hire offshore workers. Tune in to hear how you can get good results from talent from other countries.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Hire Offshore Marketing Talent [00:40] Offshore means anyone in another country. [01:10] Make sure to define the responsibilities right away. [01:45] Know who you are looking for/what you need, then you can hire. [02:30] Neil has found when he wasn’t specific enough, the work wasn’t high quality, because it wasn’t what he needed. [03:02] Make sure to read each person’s reviews (if they have any). [03:35] Eric likes to use Upwork, OnlineJobs.PH, FreeeUp. [04:00] Set up a way to determine if applicants can follow very simple directions. [05:08] Neil also recommends looking for workers on ProBlogger and Dribble. [05:20] Forums are also a good place to look. [05:26] Have workers do paid tests before hiring full-time. [05:50] Make sure to run articles through copyscape. [06:22] That’s it for today! [06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Pricing Secrets For Your Product or Service | Ep. #986

Apr 13, 2019 06:30

Description:

In episode #986, we discuss how to price your product or service appropriately. Tune in to hear if you can charge more for your product or service.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Pricing Secrets For Your Product or Service [00:55] Pricing is a great way to increase revenue. [01:10] If your product isn’t good, increasing pricing will not help you. [01:40] ProfitWell has a lot of free content on this subject. [01:50] Win Without Pitching is a good book on this matter, as well. [02:30] Eric’s office is coaching people on growing their businesses. [02:52] As long as you are providing high value, you can charge a high price. [03:30] When thinking about pricing, consider how to demonstrate that you will offer value for the price. [04:35] Hubspot went from paid to freemium and offered upgrades to more services for a price. [05:05] That’s it for today! [05:55] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Is Hiring a PR Firm Worth It?| Ep. #985

Apr 12, 2019 06:33

Description:

In episode #985, we discuss whether it is worth it to hire a PR firm. Tune in to hear if a PR firm would be helpful to your business.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Is Hiring a PR Firm Worth It? [00:45] PR Firms will help you get more coverage. [01:15] Some charge a retainer, which is a lot of money per month. [02:45] Paying as you go is a better model. [03:10] PR firms on retainer aren’t always the most productive or proactive. [03:30] You need something that is a good story. If you don’t have a good story, even the best PR firm won’t help you. [04:00] Don’t expect a ton of conversions or sales to come from even the best of PR campaigns. [04:20] PR is good for building brand trust. [05:00] For the vast majority of people, hiring a PR firm won’t be worth it. [05:20] Check out the book Purple Cow. [05:30] That’s it for today! [05:53]  We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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7 Tools For Running A Successful Content Marketing Campaign| Ep. #984

Apr 11, 2019 07:10

Description:

In episode #984, we count down 7 tools for a successful content marketing campaign. Tune in to hear which 7 tools we like best.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Tools For Running A Successful Content Marketing Campaign [00:36] 1: Ubersuggest. [00:45] Free to use and great for researching keywords. [00:57] 2: Mailchimp. [01:05] Email blasts will always work. [01:57] 3: MobileMonkey. [02:10] Use this to blast via Facebook Messenger. [02:30] 4: BuzzSumo. [02:38] Great for seeing what your competitors are doing. [03:18] 5: SocialBlade. [03:30] Helpful to see social sharing information. [03:40] 6: VidIQ. [03:45] Helps with keyword and video optimization. [04:25] 7: Clickflow. [04:27] Eric’s SEO A/B testing software. [05:45] That’s it for today! [06:34]  We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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When Should You Take Profits In Your Company?| Ep. #983

Apr 10, 2019 08:08

Description:

In episode #983, we discuss when or if you should take profits from your company. Tune in to hear when you should plan for this.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: When Should You Take Profits In Your Company? [01:02] Neil started a company when he was 16 and didn’t start taking profits until he was 20/21. [01:21] He thinks he was foolish for waiting so long. [01:35] If you need the money, take what you need to survive. [02:24] It’s also wise to reinvest your profits. [02:50] Things can go wrong, so putting profits aside for emergencies is smart. [03:35] Know your living expenses, so you can determine what you need. [04:05] Maybe you want to travel or live a good life; if that is important, take the profits. [04:41] Some companies don’t do dividends, because they are re-investing them. [05:20] Don’t expand beyond your core business. [06:46] That’s it for today! [07:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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How to Combat Your Declining Social Media Traffic| Ep. #982

Apr 9, 2019 08:17

Description:

In episode #982, we discuss how you can combat your declining social media traffic. Tune in to hear what you can do to fight the decline.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Combat Your Declining Social Media Traffic [00:50] Even traffic on Neil’s LinkedIn video posts has declined. [01:15] Now, Neil is seeing his reach decline to less than 20,000. [01:40] Instagram Live is new, so they are boosting those posts. [02:05] Eric thinks you should try the omni-channel approach to avoid the decline. [02:25] Neil agrees that you need to leverage the newest channels to boost your reach. [02:45] You need to scrub those who don’t engage from your email lists. [03:10] Spend money on paid ads in order to target the right people. [04:20] Social media is a numbers game. [04:30] It’s also important to know what your audience cares about. [04:50] If people aren’t engaging, it’s probably because they don’t like your content. [05:15] Think about social media content as a form of testing. [05:25] Test out different types of content and see what works. [05:55] Grant Cardone is good at slicing up the content they have and repurposing it. [06;18] When repurposing content, post natively to the channel. [06:50] Don’t just assume marketing guys on social media are sleazy. Rather, you should learn from them. [07:11] That’s it for today! [07:40] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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How to Grow Your SEO Traffic Consistently| Ep. #981

Apr 8, 2019 07:12

Description:

In episode #981, we discuss how to grow your SEO traffic consistently. Tune in to hear what you should focus on for long-term success.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Grow Your SEO Traffic Consistently [00:45] With SEO, traffic is always up and down. [00:53] Neil ignores algorithms. [01:10] When trying to get more traffic, Neil focuses on user experience. [02:30] Backlinks are helpful, but not the be-all, end-all. [02:45] For desktop and mobile, Single Grain is a fast site, which is key to customer experience. [03:53] If you are counting on algorithms, you are playing for the short-term. If you are planning for the long-term, don’t concern yourself with dips in traffic. [04:45] Remember to update years-old content. [05:36] Put the user first and consider the long-term outcome.
[05:40] That’s it for today! [06:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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When You Should Ignore SEO| Ep. #980

Apr 7, 2019 07:16

Description:

In episode #980, we discuss whether you should ignore SEO. Tune in to hear if you should ignore SEO when building a business.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: When You Should Ignore SEO [00:54] Maybe you shouldn’t do SEO in the beginning if you have investors. [01:15] Paid ads may work faster and better in the beginning. [01:55] If you don’t know which keywords to use, you won’t get results right away. [02:55] Once you know the right keywords and how to convert organically, that’s when you can focus on SEO. [03:20] It takes a long time to get rolling with SEO. [04:20] If you cut corners and decide you want to pay for cheap links, you will handicap yourself. [04:50] SEO has gotten tougher for newcomers. [05:05] Consider your long and short-term goals before diving into SEO. [05:20] That’s it for today! [05:45] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Should You Go Freemium?| Ep. #979

Apr 6, 2019 07:19

Description:

In episode #979, we discuss whether it pays to give out freemium services. Tune in to hear whether you should offer freemium plans to your customers.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Should You Go Freemium? [00:47] Freemium isn’t just SaaS, it works in so many different fields and categories. [01:04] Freemium is a service that is free with basic functions, but if you want more functionality, you need to pay. [01:43] Ora Brush is a free tongue cleaner, but they also sell other oral health accessories. [02:06] Some people will even give away free book chapters to encourage the purchase of the full book. [02:30] Hubspot’s CRM is free. [03:14] Profitwell is a services business that is free. [04:00] If you want 100 paying customers, you will need 2000 freemium users. [04:33] There is software for everything with competitors for each field. [04:55] It’s harder to convert and freemium will cost you money. [05:09] Freemium is a marketing channel. [05:55] Ubersuggest gets about 9700 visitors per day. [06:17] That’s it for today! [06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Should a Blog Post Focus on One Keyword or Multiple Keywords for SEO? | Ep. #978

Apr 5, 2019 04:53

Description:

In episode #978, we discuss whether you should focus on one or multiple keywords in your blog posts. Tune in to hear how we approach blogging and keyword rankings.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Should a Blog Post Focus on One Keyword or Multiple Keywords for SEO? [00:35] One of our live viewers, Dinesh, recommended this topic. [00:55] NSFW sites usually rank for the most keywords. [01:05] Focus on one keyword first. [01:15] Once you rank for one, try to then build in other keywords. [01:35] Neil thinks you can do multiple keywords at a time. [01:45] Neil writes, doesn’t worry about keywords, and checks for which keywords the post naturally ranks. [02:00] Once he sees what his keywords are, he adjusts the post to fit more closely around those keywords. [02:06] SEO is a big hit-or-miss business. [02:32] Neil says to focus on the quality of your content before focusing on keywords. [02:58] Eric likes checking Ahrefs. [03:22] Look at the top pages on Ahrefs and see for which keywords they rank. [04:00] Clickflow is also useful for this. [04:06] That’s it for today! [04:10] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Does Podcast Advertising Actually Work? | Ep. #977

Apr 4, 2019 04:14

Description:

In episode #977, we discuss if podcast advertising actually works. Tune in to here if this method of marketing is a good idea.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Does Podcast Advertising Actually Work? [00:35] MeUndies advertises on podcasts. They make $75 Million a year. [00:48] They spent a third of their marketing budget on podcast advertising. [01:10] Eric thinks this is “stupid”. [01:40] Once you start advertising overly consistently, the message becomes lost on people. [02:15] People reach out wanting to advertise with us all the time. [02:40] It is estimated that Joe Rogan makes a killing with the ads on his podcast. [03:05] Knowing the audience is key. [03:15] It has to be the right product for the right people. [03:20] That’s it for today! [03:29] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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What is the Ideal Amount of Blog Posts to Write Each Week? | Ep. #976

Apr 3, 2019 04:54

Description:

In episode #976, we discuss how often you should be blogging. Tune in to hear how often we blog.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What is the Ideal Amount of Blog Posts to Write Each Week? [00:35] Eric writes 3-6 posts per week. [01:22] Neil only writes 1 post per week. [01:52] Eric wants to reach 500,000 unique visits per week, which is why he is heavily pushing content. [02:25] Neil feels like the blogosphere is too competitive, so he likes to write on lengthy, meaty post per week. [02:51] Take the opposite approach of your competitors’ posts. [03:22] Eric’s USC professor friend wrote a blog post about unintended consequences. [04:00] Start off slow and steady. [04:10] That’s it for today! [04:13] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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If You are Overwhelmed by All the New Marketing Tactics, Do This Instead | Ep. #975

Apr 2, 2019 05:50

Description:

In episode #975, we discuss what to do when you are overwhelmed by all the new marketing tactics. Tune in to hear what you can do to decrease the pressure you are putting on yourself.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: If You are Overwhelmed by All the New Marketing Tactics, do this Instead [00:38] Instead, focus on one channel. [00:58] If you are overwhelmed, just double down on what you are already doing. [01:25] Even though Neil is doing a bunch of different things, he still focuses on blogging. [01:42] Eric likes creating video content and he’s good at it. [02:40] Eric gets 1350 new subscribers per month and 64,000 views. [03:08] Just figure out what is right for you. [03:15] Neil is flyout out to SXSW and will be talking about SEO for text-based content. [04:05] If you are bad at Instagram, find someone who is good at it. [04:20] Hiring the right people is key. [04:48] Once you have volume, you can make these important hires. [05:05] That’s it for today! [05:09] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Why You Shouldn’t Share Income Information | Ep. #974

Apr 1, 2019 03:54

Description:

In episode #974, we discuss why you shouldn’t publicly share income information. Tune in to hear the dangers of being so forthcoming.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why You Shouldn’t Share Income Information [00:53] When things are going well for you and you share the details of your income, people will begin copying your methods. [01:05] You only invite competition and resentment. [01:25] Once, Eric referred a customer onto someone else. [01:38] He then got sued because the customer felt the other company wasn’t helpful and wanted Eric to pay back the amount of the money he felt he wasted. [02:10] Sharing income reports puts a target on your back. [03:05] You can share your income at the beginning, but once you start making more, scale back the sharing. [03:07] That’s it for today! [03:10] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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What’s the ROI of a Live Event? | Ep. #973

Mar 31, 2019 07:04

Description:

In episode #973, we discuss what the ROI of a live event is. Tune in to hear what you can expect to get out of throwing a live event.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What’s the ROI of a Live Event? [00:45] We’re throwing a live event in June. [00:55] It costs roughly $20-30 a head to do an event the right way. [01:25] Since we’re not charging for the event, we aren’t making money. [01:40] People say if you charge, 40-50% of attendees will not show up. [01:50] People will pay and then no-show. [02:57] Sponsors are how you can make a profit. [03:50] Either ticket sales or sponsors will cover your costs. [04:15] Our goal isn’t to make money. [05:02] Clarion is an events company that goes around buying up conferences. [06:08] That’s it for today! [06:12] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Where Podcasting is Going Next | Ep. #972

Mar 30, 2019 06:08

Description:

In episode #972, we discuss the future of podcasting. Tune in to hear where we think podcasting is going next.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Where Podcasting is Going Next [00:35] Luminary is a company that is trying to be the Netflix of podcasting. [00:55] Their at the stage where they are producing their own shows and they charge a subscription fee. [01:15] Podcasting is becoming a maturing field. [01:45] Neil thinks podcasting is heading towards full integration into daily life. [02:30] He thinks it will integrate with Alexa and other smart home devices. [03:15] Mary Meeker does an internet trend report every year. [03:45] There is a gap in monetization for podcasts. [04:15] Anchor allows you to make podcasts and monetize. [05:02] AI isn’t where it needs to be yet, but it will soon be advanced enough to know when you want to listen to certain things. [05:15] That’s it for today! [05:20] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Is Luck Even a Thing in Business? | Ep. #971

Mar 29, 2019 05:13

Description:

In episode #971, we discuss if luck is even a thing. Tune in to hear if success is just a matter of good luck.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Is Luck Even a Thing in Business? [00:35] Neil met Guy Kawasaki and he said he would invest in luck over anything else. [01:10] Jim Collins wrote a post about the “Return on Luck”. [01:35] Being white and upper class was a benefit to the founder of Microsoft. [02:00] However, there are many people who grew up that way, so why are there so few people like Bill Gates? [02:20] Luck is great, but you have to work hard to capitalize on it. [02:45] Eric grew up in a middle-class family, but has had a good deal of success. [03:05] There is something to be said for hard work and execution, because you can’t pick luck. [03:30] Eric found his partner at Clickflow through a stroke of luck (by chance). [04:20] Don’t worry about luck, it will just happen. [04:28] That’s it’s for today! [04:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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A Few Slick Ways to Get Ahold of Your Leads | Ep. #970

Mar 28, 2019 04:24

Description:

In episode #970, we discuss a few ways to get in touch with leads. Tune in to hear the crafty ways we try to reach leads.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: A Couple Slick Ways to Get Ahold of Your Leads [00:35] Try text messages. [00:40] Sending one with the person’s name and a question mark may be enough to get their attention. [00:45] It’s one way to start a conversation. [00:55] Facebook Messenger is another useful tool. [01:05] Mobile Monkey or ManyChat are ways to broadcast through Messenger. [01:20] Schedule a call right when you get their attention. [01:34] You can always follow up with text-based reminders. [01:48] ScheduleOnce and HubSpot will help you get this done. [02:15] Text message open rates are somewhere near 99%. [02:40] If you call a lead within the first five minutes, your chance of closing the sale will increase. [03:03] Throw a live event and invite your leads. [03:15] The in-person touch-point has proven successful. [03:41] That’s it for today! [03:44] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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7 Creative Ways to Monetize Your Podcast | Ep. #969

Mar 27, 2019 06:38

Description:

In episode #969, we discuss 7 creative ways to monetize your podcast. Tune in to hear how you can actually make money from a podcast.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Creative Ways to Monetize Your Podcast [00:32] 1: Use advertising. [00:45] Some podcasts have ads before, during, and after the show. This is a great way to monetize. [01:10] Podcast attention is highly rated right now. [01:20] 2: Throw your own live event. [01:30] Charge admission. [01:58] People who listen to podcasts are often in a high income bracket. [02:11] MeUndies spends a third of their marketing budget on Podcasting. [02:30] 3: Subscriptions. [02:40] Asian Podcasters monetize through subscriptions. [03:16] 4: Sell info-products. [03:57] 5: Sponsorships and VIP experiences. [04:16] Our live event is sponsored and we are also offered premiere experiences at a cost, which is how we avoided charging people for the event itself. [04:27] 6: Affiliate commission. [04:45] Promote someone else’s product using a unique URL and get a kickback from the company you are promoting. [05:04] 7: Promote physical products. [05:15] One Podcaster promotes the Freedom Journal. [05:30] That’s a great income stream. [05:40] That’s it for today! [05:46] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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The Best Slack Communities for Marketers | Ep. #968

Mar 26, 2019 04:01

Description:

In episode #968, we discuss which Slack community that is the best resource for marketers. Tune in to hear which community we both agree is the best.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Best Slack Communities for Marketers [00:33] Traffic Think Tank is a community run by Matthew Barbie, Nick Eubanks, and a third person. [00:56] It’s one of the most engaging Slack groups out there. [01:30] Neil signed up for the Authority Hacker course, because he liked their Facebook ad. [01:55] Traffic Think Tank is one of the favorite communities of Neil’s team. [02:15] Eric thinks he got value out of watching their videos. [02:41] TTT is always adding more content and the community around them provides value, as well. [03:10] That’s it for today! [03:16] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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7 Creative Ways to Collect Email Addresses Without Being Spammy | Ep. #967

Mar 25, 2019 03:59

Description:

In episode #967, we count out 7 creative ways to add to your email list without being spammy. Tune in to hear our tactics for collecting email addresses.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Creative Ways to Collect Email Addresses Without Being Spammy [00:33] 1: Spin the Wheel. [00:45] As long as you offer something of value, people will be excited about it. [00:48] 2: Add little yellow boxes and get them to opt-in to offers. [01:03] 3: Block off content. [01:15] Make a portion of the content accessible only if someone enters an email address. This could also just be bonus content. [01:44] 4: Create cloaked links and drive people back to an offer. Try Pretty Links. [02:22] 5: Create quizzes. [02:34] Collect enough info for a full lead. [02:41] 6: Use Outgrow to put calculators on your site. [02:54] 7: Use MobileMonkey to opt-in to your Facebook Messenger list and your email list. [03:13] That’s it for today! [03:15] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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How to Market When You’re a Nobody | Ep. #966

Mar 24, 2019 05:28

Description:

In episode #966, we discuss how you can market when you’re a nobody. Tune in to hear how you can build your following and gain conversions.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Market When You’re a Nobody [00:40] Eric and Neil are technically “nobodies”. [01:06] Look to see who is getting traction. [01:20] BuzzSumo will help you figure out what’s hot in your field. [01:35] You can also cross-link with popular people and sites. [02:30] When Eric first started in marketing, he began emailing Neil trying to connect/cross-link with his site. [03:30] Most people do not know us! [03:42] The more people who don’t know you, the more people you can convert. [04:00] Consider all the outlets you can use (podcasts, videos, etc.). [04:30] Neil’s audio engineer badgered Larry King, until he gave him an interview and it turned into a begrudging mentorship. [04:44] That’s it for today! [04:46] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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What You Should do When People Complain About Your Product or Service | Ep. #965

Mar 23, 2019 05:31

Description:

In episode #965, we discuss what you should do when you get complaints about your product or service. Tune in to hear how you should handle negative feedback.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What You Should do When People Complain About Your Product or Service [00:38] It’s a good thing when people complain, because you get more value from this kind of feedback. [00:59] Look for recurring feedback, because then you know it’s an actual issue and not just a one-off. [02:05] Sometimes, people will complain, but it won’t make sense to address it. [02:30] Solve the problems that a majority of the complaints are about. [02:54] Eric likes to send NPS surveys. [03:00] His team uses AskNicely. [03:28] Neil likes Qualaroo. [03:45] SurveyMonkey has built-in feedback tools. [04:00] Complaints will humble you and make you better. [04:15] Speed is the key to responding to issues. [04:30] Show people that you are proactive and respond swiftly, so they hold a higher opinion of you. [04:37] That’s it for today! [04:49] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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When Does it Make Sense to Have Sales Reps? | Ep. #964

Mar 22, 2019 05:28

Description:

In episode #964, we discuss when you should hire a sales rep. Tune in to hear if you need a sales rep and when it’s worth it to hire one.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: When Does it Make Sense to Have Sales Reps? [00:41] You shouldn’t hire a rep without testing out sales yourself. [00:55] You need to have an understanding of the objections you will run into. [01:11] Try doing it yourself for 30-60 days. [01:30] Once you have a process, hire a rep. [01:48] Start-ups fail because of premature scaling. [02:45] If you hire prematurely, you will only end up having to fire people and losing money. [03:01] When you hire people, it may not even work out. [03:15] Have the rep do a paid trial to see what their skills are. [03:40] The CEO of Saastr, Jason Lemkin, has a blog post that breaks down the steps to hiring a sales rep. [04:20] Sales reps don’t solve everything. [04:21] That’s it for today! [04:45] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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7 Questions to Make Sure Your Next Marketing Hire is a Slam Dunk | Ep. #963

Mar 21, 2019 06:45

Description:

In episode #963, we count out the 7 questions you need to ask a potential marketing hire. See which questions we think will guarantee that your next hire is a slam dunk.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Questions to Make Sure Your Next Marketing Hire is a Slam Dunk [00:36] 1: How do you get better at marketing? [00:41] What are you reading to enhance your skills and understanding of the field? [00:52] Marketing is ever-evolving, so you have to read blogs to stay up-to-date. [01:20] 2: What would you change? [01:30] If they can’t tell you how they would improve your business, how will they be as a hire? [02:07] 3: Have them do a paid trial. [02:55] 4: What do you do when an experiment fails? [03:06] A great way to understand their thought process. [03:30] 5: If you had $10 Million, in what would you invest? [03:50] A great way to gain insight into the potential hire. [04:05] Also a way to gauge how humble or arrogant they are. [04:11] 6: What do you think our competitors are doing that we are not, but should be? [04:56] 7: What is your most impressive marketing accomplishment? [05:00] This will give insight into how they think and what their skills are. [05:37] That’s all for today! [06:06] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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How to Target Effectively on LinkedIn | Ep. #962

Mar 20, 2019 05:26

Description:

In episode #962, we discuss how to target effectively on LinkedIn. Tune in to hear how you can get the right people to engage with your content.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Target Effectively on LinkedIn [00:38] On LinkedIn, you can target job titles, specialties, or seniority. [00:56] Targeting job titles is the easiest option. [01:16] Although everyone has odd titles nowadays. [01:30] The specialties option allows you to search for job function. [01:42] Seniority helps you narrow down the level of employee you are seeking. [02:10] It’s all about the content you produce. [02:24] Post content that’s related to your business. [03:02] When your post is more specific, you will get engagements from real leads. [03:30] LinkedIn groups are an option. [03:45] Retargeting is another option. [04:00] It’s about layering the options, so you can laser-target. [04:15] That’s all for today! [04:49] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Do You Even Need to Blog Anymore? | Ep. #961

Mar 19, 2019 05:28

Description:

In episode #961, we discuss whether blogging is still relevant. Tune in to hear if this method is still effective.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Do You Even Need to Blog Anymore? [00:35] We still blog, but we try not to spend money on it. [01:15] You can’t please everyone with one format, which is why it is important to blog. [01:21] Blogs still generate more traffic from a Google search. [01:40] Podcasting only gets good traffic for the first 30 days. [02:08] When you blog, you have more control over the SEO. [02:35] People are able to find you more organically. [03:00] In general, the answer is yes, but that doesn’t mean you need to create thousands of blog posts. [03:45] If you’re going to blog, write about new, fresh ideas. [04:05] Once Google recognizes your site as “quality” it will push your results to the top. [04:18] That’s it for today! [04:49] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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7 Dead Simple Social Media Marketing Tactics That Still Work Today | Ep. #960

Mar 18, 2019 06:17

Description:

In episode #960, we discuss 7 simple tactics that always work. Tune in to hear how you can use social media marketing to your advantage.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Dead Simple Social Media Marketing Tactics That Still Work Today [00:45] 1: Post your content repeatedly on social media. [00:55] Share a few times in the first 24 hours and you’ll get more hits than you normally would. [01:30] 2: Push things to your email list. [01:53] 3: Post a portion of your post on LinkedIn. [02:01] Make sure to link to your site so people can finish the post. [02:10] 4: Repurpose your content. [02:30] Make sure things are formatted for the sites you are using. [02:48] 5: A week after you’ve posted something, post the entirety of it to social media (like Facebook). [03:43] 6: Go back to basics. [03:59] Look at your engagements ( using TubeBuddy or similar) to get a sense of what performs well. [04:25] Create posts based around your most successful topics. [04:56] 7: Make sure you keep your paragraphs short. [05:22] Short sentences and paragraphs will get you more reach. [05:30] That’s all for today! [05:33] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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The Craziest Content Marketing Tactic EVER | Ep. #959

Mar 17, 2019 04:37

Description:

In episode #959, we discuss the craziest content marketing tactics. Tune in to hear what we think are the craziest tactics out there.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Craziest Content Marketing Tactic EVER [00:37] Neil’s craziest tactic was when he stopped doing content marketing as often and started creating and giving away free software instead. [00:52] Product-led growth has served him well. [01:25] Not many people know how to build products, so take advantage of that marketing tactic. [01:50] A crazy tactic is to use the marketing channel or method that isn’t popular yet. [02:38] Another crazy tactic is the content sprouting approach (more or less omni-channel marketing). [03:30] Figure out what’s right for your business. [03:43] UberSuggest is still growing month-over-month. [03:48] That’s it for today! [03:52] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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How Often You Need to Post on Facebook | Ep. #958

Mar 16, 2019 05:24

Description:

In episode #958, we discuss how often you need to post on Facebook. Tune in to hear how often you need to post on this platform and why.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Often You Need to Post on Facebook [00:40] The median time spent on Facebook has gone down over the years. [00:57] The median engagement rate for Instagram is only slightly higher. [01:20] Eric’s team is only posting twice per day, but Neil’s team tries not to exceed one post per day. [01:45] People can ask not to see your content, so it’s to your benefit to not flood the site. [03:15] Neil boosts some of his posts, but not all of them. [03:30] When Eric goes live, he simulcasts it on YouTube and Facebook. They also boost the live stream to their custom audiences through an agency accelerator. [04:18] That’s it for today! [04:24] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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How Paid Advertising is Actually Dying | Ep. #957

Mar 15, 2019 05:24

Description:

In episode #957, we discuss how paid ads are dying. Tune in to hear why this method doesn’t give you a good ROI anymore.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Paid Advertising is Actually Dying [00:40] The revenue isn’t dying, but the costs are getting so expensive, it’s hard for businesses to get a good ROI. [01:10] So much VC money is getting wasted on ad spending. [02:05] You need to think about upsells and downsells. [02:40] Think of all the possible outlets you can use to push your upsells and downsells. [03:30] The biggest companies in China are not ad platforms, which is different here in the US. [03:50] In the US, the podcasting market is worth $314 Million, whereas in China it’s $3 Billion. [04:15] China is better at monetizing, but we’re getting there. [04:16] That’s all for today! [04:40] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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If Your Business is About to Fail, What do You Do? | Ep. #956

Mar 14, 2019 06:10

Description:

In episode #956, we discuss what you should do if your business is failing. Tune in to hear how you can bring your company back from the brink.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: If Your Business is About to Fail, What do You Do? [00:35] When Eric took over Single Grain, it was about to fail. [00:54] Eric mapped out the worst case scenario and tried to plan for that. [01:15] Ultimately, it helped him turn things around and had contingency plans for various scenarios. [02:05] Khosla Ventures has great blog posts, including one called, “If/Then Planning”. [02:33] Look at your numbers. [02:52] Go back to basics: what was successful in the past? [03:10] Replicate your past successes. [04:15] Eric is focused and isn’t spread thin anymore. He used to burn a lot of money. [04:35] That’s it for today! [04:42] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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7 Hacks to Boost Your Conversion Rate | Ep. #955

Mar 13, 2019 06:44

Description:

In episode #955, we discuss 7 hacks that will boost your conversion rate. Tune in to see how you can get your conversion rates through the roof.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Hacks to Boost Your Conversion Rate [00:40] 1: Personalization. [00:50] Try using Clearbit to help you personalize your pitch. [01:11] 2: Adding location to your copy. [01:52] 3: Don’t sleep on site speed. [02:10] 4: Remarketing videos. [02:34] Make sure you’re using the opposite pitch. [03:05] 5: Dynamic retargeting. [03:20] This is a more personal approach. [03:45] 6: Talk to your audience. [03:56] Whether on the phone or through a survey, you will see more conversions. [04:25] 7: Planning poker. [04:35] This is a way for the team to debate the finer points of certain A/B tests. [05:30] That’s all for today! [05:36] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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How to Structure Your SEO Team | Ep. #954

Mar 12, 2019 07:09

Description:

In episode #954, we discuss how you should structure your SEO team. Tune in to hear how you should structure your SEO team for greater success.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Structure Your SEO Team [00:45] Neil does a region-based search for team members. [01:05] He likes to look internationally for people to write content for their native country. [01:45] Eric once worked for an SEO strategist. [02:05] On this team, there was a lead, a strategist, and a tactician. [02:25] This was for a large company, so this won’t necessary be smart to replicate at a smaller company. [02:45] For smaller companies, you can have a manager and team members that serve specific purposes, like social and link-building. [03:25] It’s very important to hire someone for content repurposing. [04:45] Eric used to post Marketing School on YouTube, but has since stopped, because it was hurting the channel. [05:15] Heavy content is important when you’re starting out. [05:41] That’s it for today! [05:47] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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How to Hire a VP of Growth | Ep. #953

Mar 11, 2019 07:02

Description:

In episode #953, we discuss how to hire a VP of Growth. Tune in to hear how you should approach this type of hire.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Hire a VP of Growth [00:31] A VP of Growth is the person responsible for making your numbers go up. That could mean anything, really. They use whatever knowledge they have to increase all your numbers. [01:15] Ask for referrals. [01:30] Neil recommends researching your competitors and who their growth people are. [01:55] Shoot the growth people messages and introduce yourself. [02:10] Then ask these people for referrals (this may even include them). [03:40] Ask potential hires what they would do to grow your business and achieve your goals. This will help you understand their thought process and abilities. [04:40] Eric’s friend hired two growth people based on Eric’s recommendation. [05:50] That’s it for today! [05:57] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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How to Structure Your Content Marketing Team | Ep. #952

Mar 10, 2019 08:25

Description:

In episode #952, we discuss structuring marketing teams. Tune in to hear how we structure our teams and what you can learn from our methods.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Structure Your Content Marketing Team [00:52] Eric’s team manages a dozen or so types of content. [01:50] Neil’s team manages about the same amount of content. [03:25] Each person on Eric’s team has a specific role. [04:05] They are a mix of full-time and contract workers. [05:45] Eric’s content is up significantly. [05:57] It generally doesn’t make sense to have everyone on your content marketing team be full time, as there is an ebb and flow to content creation. [07:30] That’s it for today! [07:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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7 Unconventional Ways to Generate More Leads | Ep. #951

Mar 9, 2019 06:32

Description:

In episode #951, we discuss 7 unconventional ways to generate more leads. Tune in to hear what you can do to increase revenue.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Unconventional Ways to Generate More Leads [00:36] 1: Have a customer data platform, like Segment. [00:50] The ability to narrow down leads based on certain data is key to your success. Segment allows you to do this. [01:40] 2: Make sure you are getting all the information you need. [01:57] Lead Quizzes makes it easier to capture leads. [02:21] 3: Personalization. [02:30] Drift allows for personalization in chats. [03:00] 4: MaxMind. [03:15] Include city and location within your copy. [03:50] 5: Mad Kudu is a lead-scoring tool. [04:15] 6: Clearbit allows you to pre-populate information in forms. [04:30] 7: Live chat is a great resource. [05:15] Check out Subscribers.com. [05:24] That’s it for today! [05:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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A Simple hack to Combine Facebook and Google Ads | Ep. #950

Mar 8, 2019 05:40

Description:

In episode #950, we discuss a simple hack to combine Facebook and Google Ads. Tune in to hear how you can use this hack.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: A Simple hack to Combine Facebook and Google Ads. [00:50] Rand Fishkin Tweeted about an interesting concept. [01:10] Links have a way of indicating from whence they came. [01:25] This makes it easier to figure out how to target someone. [02:05] Don’t forget the marketing rule of 7. [02:25] When someone engages with you on one platform, you can try to connect with them via other social channels. [03:00] The rule of 7 may be becoming the rule of 14. [03:50] Since you’re spending the money anyway, you may as well use all channels to target potential customers. [04:28] That’s all for today! [04:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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7 New Marketing Tools that will help you Dominate in 2019 | Ep. #949

Mar 7, 2019 06:21

Description:

In episode #949, we discuss 7 marketing tools that will help you crush your competitors. Tune in to hear which 7 tools (and extra bonus tool) will allow you to dominate 2019.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 New Marketing Tools that will help you Dominate in 2019 [00:35] 1: UberSuggest. [00:42] The app now has a traffic analyzer. [01:15] 2: Meet Edgar. [01:30] This tool helps you schedule and share content. [01:40] 3: Exit Intel. [01:45] This tool is similar to Bounce Exchange, but it’s free. [02:30] 4: Lead Quizzes. [02:38] Drive people through the quiz flow and you can collect additional lead info. [02:50] 5: Hole.io or Segment. [02:55] These two tools are CDP’s. [03:37] 6: Clickflow. [03:45] Clickflow helps you A/B test your content. [03:55] 7: Outgrow. [04:10] This tool allows you to make calculators, which helps drive leads. [04:31] Bonus: Datanyze. [04:48] This tool is a web scraper and helps you determine what types of tech a given site is using. [05:27] That’s it for today! [05:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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How SEO Will Change in 2020 (And You're Not Going to Like It) | Ep. #948

Mar 6, 2019 05:07

Description:

In episode #948, we discuss how SEO will change in 2020. Tune in to hear how you can prepare for the future of SEO.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How SEO Will Change in 2020 (And You're Not Going to Like It) [00:35] We have talked about this before. [00:45] Voice search is going to change everything. [00:55] 50% of searches will be voice searches by 2020. [01:02] Voice searches will pull from you website and give an answer, which means less traffic for you. [01:55] Optimize for featured snippets. [02:07] Consider on building your brand to avoid the dip in traffic you will get. [02:45] You have to build your brand. [03:05] When you add Amazon Polly to your site, it will take your posts and convert it to audio. [03:30] Some people would prefer to listen rather than read. [03:35] You need to start preparing for the future. [03:58] That’s it for today! [04:02] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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A New Way to Get More Traffic From LinkedIn | Ep. #947

Mar 5, 2019 03:38

Description:

In episode #947, we discuss the new way to get more traffic from LinkedIn. Tune in to hear the new way you can market yourself on LinkedIn.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: A New Way to Get More Traffic From LinkedIn [00:33] LinkedIn Live is going to be the best new way to get more traffic. [00:47] They are pushing live extremely hard right now. [01:02] Just go live! [01:06] It’s doesn’t have to be great; either way you will still get more traffic. [01:40] Live is invite only right now. [02:03] This is the kind of thing that has a first-movers advantage. [02:19] Wirecast is integrated with LinkedIn, which is a great way to go live. [02:32] That’s it for today! [02:38] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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7 Social Media Predictions That'll Come True in 2019 | Ep. #946

Mar 4, 2019 05:59

Description:

In episode #946, we count down 7 social media predictions for 2019. Tune in to hear what changes will come in the ensuing year.

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[00:27] Today’s Topic: 7 Social Media Predictions That'll Come True in 2019 [00:35] 1: Live is going to get bigger this year. [00:58] 2: We’re going to see social networks pushing for more video content. [01:22] 3: Monetization is going to get better. [01:38] 4: The podcast market is going to get much bigger. [01:50] China’s podcast marketing is making millions of dollars. [02:18] 5: Comments are going to increase the virality of posts. [02:35] Social networks are going to rank things by the number of comments a given post has received. [03:40] Neil considers podcasts to be “social”. [04:03] 6: All social algorithms will start to behave the same way. [04:25] 7: A lot more people are going to go to YouTube to market. [04:46] That’s it for today! [04:50] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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How to Master Omnichannel Marketing In 2019 | Ep. #945

Mar 3, 2019 05:45

Description:

In episode #945, we discuss how you can master the omnichannel approach. Tune in to hear how you can increase conversions in 2019.

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[00:27] Today’s Topic: How to Master Omnichannel Marketing In 2019 [00:42] We agree that omnichannel marketing is the best way to go. [01:10] We’ve discussed the rule of 7 before. [01:25] Make use of all the channels available to you. [02:08] Start off with similar channels. [02:17] If you start off with video content, tackle Instagram, YouTube, LinkedIn. Etc. [02:56] You can convert a webinar into a blog posts and then convert blog posts into additional videos. [03:30] Pollinate the internet with your information. [03:45] Instead of hitting one resource, hit a bunch at the same time. [04:00] If you leverage this approach, you will see increased results. [04:15] Also, remarket your audience. [04:26] That’s it for today! [04:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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What Percentage of Your Revenue Should You Allocate to Marketing? | Ep. #944

Mar 2, 2019 05:13

Description:

In episode #944, we discuss what percentage of your revenue should be allocated to marketing. Tune in to hear how much you should be spending.

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[00:27] Today’s Topic: What Percentage of Your Revenue Should You Allocate to Marketing? [00:45] We think budgets are useless. [00:55] Even Fortune 1000 companies agree with us. [01:15] If you could spend money and it’s profitable, why wouldn’t you keep scaling up? [01:30] Budgets should be based on profitability. [02:10] There’s nothing wrong with losing money on the front end. [02:35] If you have to have a percentage, most people would say 15% (or somewhere in that range). [02:55] Neil would start with as little at $100-1000. [03:47] If you have a service business, the more customers you add, the worse the service gets. It’s different when you have a product. [04:08] Focus on getting the ratio correct. [04:10] That’s all for today! [04:13] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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How This One Simple Marketing Tool Will Power Up Your Sales | Ep. #943

Mar 1, 2019 05:21

Description:

In episode #943, we discuss the one marketing tool that will power up your sales. Tune in to hear which tool will help you increase your sales exponentially.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How This One Simple Marketing Tool Will Power Up Your Sales [00:34] Dux Soup is a LinkedIn tool that will help you visit profiles and message people. [00:46] We’re not sure if it breaks the TOS of LinkedIn. [01:05] When you visit profiles, it will give you their personal email address and allow you to tag and message people. [01:15] In other words, it’s just a way to help you stay top of mind (even though it may be breaking some rules). [01:33] If you’re in another country, this may not matter. [02:14] It’s so easy to create a digital marketing business, that you may have a lot of competitors. [02:25] In order to beat them, you need to stay top of mind. [02:47] Dux Soup Turbo integrates with Zapier. [03:02] This helps you add them to your CRM. [03:45] You need to have personalized messages, which Dux Soup allows you to do. [04:10] That is it for today! [04:13] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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How to Get Exponential Results With Your Content Marketing | Ep. #942

Feb 28, 2019 06:54

Description:

In episode #942, we discuss how to get results from content marketing. Tune in to hear how you can amp up your content marketing game.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Get Exponential Results With Your Content Marketing [00:45] We have blog content that is mediocre in terms of production and quality. [01:18] You have to look for winning content. [01:45] Go look at your best-performing content and increase results there. [02:08] Look at the keywords driving most of your traffic on GSC, plug those into UberSuggest and re-write your content to make it longer and use the long-tail variations of the keywords. [02:42] The 80/20 rule is generally true. [03:00] Use Clickflow or GSC to split test your headlines. [03:33] A/B testing your content is important. [03:45] It’s a little effort for great results. [03:58] As other related sites or sites you’ve mentioned for a Tweet or share. [04:22] Pillar pages are well-designed chapters of information. [04:48] Each chapter should be 4000-5000 words. [05:00] The links are internal and interconnected. It’s a great way to increase rankings. [05:36] It’s a pain to update content, but it’s important. [05:47] That’s it for today! [05:51] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Neil Patel’s Instagram Strategy for 2019 | Ep. #941

Feb 27, 2019 07:22

Description:

In episode #941, we discuss Neil’s new Instagram strategy. Tune in to hear what you can learn from him.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Neil Patel’s Instagram Strategy for 2019 [00:40] Eric noticed that Neil’s Instagram was blowing up. [00:54] A few months ago, he thought he sucked at Instagram, but one of his employees started logging in and making great posts. [01:32] Neil leverages Instagram to bring in more traffic to his YouTube channel. [01:55] Micro content is what works on Instagram. [02:15] We do it to stay in touch with people, as well. [02:45] Eric thinks it’s the rule of 14 now, instead of 7. [03:00] Social media is hard to track/predict. [03:35] Build your audience first, then try to transfer that to your other outlets. [04:00] Creating an audience is a great way to grow your business and revenue/ [04:20] Eric likes to go live as often as possible. [04:45] Do what Tai Lopez does and go live on 5 different phones. [05:05] Going live on YouTube has accelerated Eric’s company’s growth. [05:56] That’s it for today! [05:59] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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How to Rank One Page For THOUSANDS of Keywords | Ep. #940

Feb 26, 2019 06:23

Description:

In episode #940, we discuss how get one page to rank for thousands of keywords. Tune in to hear how you can crush your competition.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Rank One Page For THOUSANDS of Keywords [00:40] Eric’s team has a video that ranks for “engagement”. [00:55] But how do you rank for a couple thousand keywords? [01:15] When  you write long form content, Google will pick it up and rank you for more keywords. [01:40] All of Neil’s posts are long form. [01:50] The Power Page Concept is where you upgrade your posts to 10,000-20,000 words. [02:12] You can include sections or chapters. [02:40] Make sure the keywords for which you rank are driving traffic. [03:30] Take your most popular pages and find the main keywords for which you rank. Put them in any keyword tool and it will tell you all the long-tail variations of that term. Go back and use the long-tail variations. [04:38] You can hire people to write basic content, then check your analytics to see which are working. [05:01] Take those and apply the Power Page Concept. [05:16] That’s it for today! [05:25] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Why you Should Throw a Conference (And How You Can Do It For Free) | Ep. #939

Feb 25, 2019 06:20

Description:

In episode #938, we discuss the details of putting on our conference in Downtown LA. Tune in to hear the great advice we received about throwing conferences from a mutual friend.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why you Should Throw a Conference (and How You can do it for Free) [00:38] We’re going to talk about the details of our live event in Downtown LA. [00:55] Nextiva is throwing a conference called NexCon. [01:15] Our friend that puts on NexCon told us how to save money. [01:50] There are many ways to throw an event and we figured we could eat the cost. [02:02] However, our NexCon friend told us to get sponsors to defray the costs. [02:43] There are so many unique ways to get sponsors and have them sponsor different aspects of the conference. [03:09] The VIP experience will be limited, as it’s dinner with both of us. [03:25] People will often pay for unique experiences. [04:00] If you would like to be a sponsor, DM one of us. [04:12] Neil thinks all companies should throw conferences. [04:30] We don’t care about the money, we just want to meet our listeners and customers. [05:12] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Is it Worth it to Start a Digital Agency? | Ep. #938

Feb 24, 2019 08:09

Description:

In episode #938, we discuss whether it’s worth it to start a digital agency. Tune in to hear if an agency could help your cash flow.

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[00:27] Today’s Topic: Is it Worth it to Start a Digital Agency? [00:38] Neil started out with Advantage Consulting Services. [00:53] A lot of people start agencies and then parlay it into a software company. [01:15] It’s a good way to get cash flow for other projects. [01:54] Eric feels with every new client you ad, the service gets worse. [02:25] Neil started an agency because he gets so many leads, that he had no choice. [03:00] However, an agency doesn’t scale that well. [03:25] Consider keeping your agency lean to insure your cash flow. [04:40] Expansion is hurting Neil’s profits, but it’s still working for him. [05:00] It’s hard to scale an agency past $5 Million. [05:35] It’s not easy to grow an agency in the first place. [05:47] They don’t generate revenue the same way. [06:12] Go to this Single Grain page to watch a video about growing an agency. [06:54] That’s it for today! [06:57] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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How to Effectively Collect More Emails In 2019 | Ep. #937

Feb 23, 2019 06:11

Description:

In episode #937, we discuss how to effectively collect more emails in 2019. Tune in to hear our tips and tricks.

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[00:27] Today’s Topic: How to Effectively Collect More Emails In 2019 [00:38] There’s a ton of pop-up email software out there. [01:05] The benefit is that they optimize and convert for you. [01:26] Exit Intelligence will design your pop-ups, manage your account, and make sure you  hit your desired conversion rate. [01:35] It costs about $3000 for the service. [02:10] Pop-ups don’t work as well as they used to. [02:25] Quizzes are a great device to get more emails. [02:40] Eric and Neil aren’t sure what the best method is anymore. [03:00] Eric is going to stick to creating free tools. [03:15] You don’t have to build a tool, just find what works for you. [03:28] You can buy tools or scripts instead of making them. [04:15] Live events/streams are a great gimmick for getting more email addresses.. [04:45] 1K Projects is a great resource. [04:50] That’s it for today! [05:00] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Don’t forget to continue listening to our podcast for further details.

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How Embedding YouTube Videos Can Hurt Your Traffic | Ep. #936

Feb 22, 2019 05:03

Description:

In episode #936, we discuss how embedding YouTube videos hurts your traffic. Tune in to hear how you can avoid this mistake.

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[00:27] Today’s Topic: How Embedding YouTube Videos Can Hurt Your Traffic [00:38] There used to be a way to turn of the feature where YouTube would suggest or autoplay related videos. [00:50] Now, you can’t turn it off, so you end up driving traffic to someone else’s channel. [01:10] If you add “rel=0” to the code, it will include videos from your channel instead of random ones. [01:33] YouTube tries to incentivize people to stay on their site. [02:15] Neil would attempt to keep people on his site instead of watching more videos. [02:32] It is getting harder and harder for him to do that when going up against YouTube. [03:05] To jack up his view count, Neil likes to send push notifications when he releases a new video. [03:15] When he drives people to his site, he gets a higher view count. [03:46] That’s it for today! [03:50] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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Does Influencer Marketing Really Work? | Ep. #935

Feb 21, 2019 07:00

Description:

In episode #935, we discuss how influencer marketing really works. Tune in to hear how you can make influencer marketing work for you.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Does Influencer Marketing Really Work? [00:35] Neil has used tons of influencer marketing. [01:02] Chinese influencers are killing the game and making a lot of money. [01:20] There isn’t a lot of good monetization through Instagram. [01:33] The US is behind China in influencer marketing. [01:52] It worked well at first, but now more people are doing and are charging a lot more. [02:40] The amount being spent on campaigns ends up being less than you spend, which is not a good use of marketing funds. [03:06] Try to find micro-influencers to get a better ROI. [04:10] Eric reads an article about the Chinese influencer market. [05:22] The US is better at B2B marketing. [05:45] Go to Influence.co to find niche influencers. [05:53] That’s it for today! [05:57] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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How to Create The Perfect Instagram Video Ad | Ep. #934

Feb 20, 2019 06:09

Description:

In episode #934, we discuss how to created the perfect Instagram ad. Tune in to hear what you have to do to make a splash.

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[00:27] Today’s Topic: How to Create The Perfect Instagram Video Ad [00:35] Neil doesn’t do too much with Instagram ads. He prefers the ROI of Facebook and YouTube. [01:09] Instagram isn’t the place to reach large B2B companies. [01:22] The Insta audience skews younger. [02:10] On Instagram, you have to hook people within the first ten seconds. [02:34] Eric’s friend used to have a YouTube page that had a bunch of viral posts. [02:51] Ultimately, he wanted to help other people create viral videos. [03:30] Search Growth Everywhere+Kong and you will find more information on his friend. [03:40] Always have a hook. [03:48] Talk about the problem, the available solutions, and your solution. Then offer a deal for your product or service. [04:30] Ideally, you are offering the best solution. [04:58] That’s it for today! [05:06] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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Should You Coin Your Own Terms For Marketing? | Ep. #933

Feb 19, 2019 05:54

Description:

In episode #933, we discuss whether you should coin your own marketing terms. Tune in to hear if you should create new terms in order to promote your business.

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[00:27] Today’s Topic: Should You Coin Your Own Terms For Marketing? [00:36] We have talked about this in the past. Our mutual friend, Brian Dean came up with the skyscraper technique. [01:12] Most people are coining hundreds of terms, but only a handful are taking off. [01:35] Neil would rather ride the coattails of a term, rather than inventing one. [02:04] Let someone else build the demand, while you go in and fill it. [03:11] It’s ok not to be the first-mover. [03:25] Drift invented the term “conversational marketing”, but Hubspot came up with the more popular “inbound marketing”. [04:12] Eric prefers Neil’s method to inventing his own terms. [04:21] That’s it for today! [04:25] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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What You Ought to Do With Your Old Content That Gets No Traffic | Ep. #932

Feb 18, 2019 07:27

Description:

In episode #932, we discuss what you ought to do with your old content that doesn’t get traffic. Tune in to hear our strategies for improving lackluster content.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What You Ought to Do With Your Old Content That Gets No Traffic [00:36] Everyone uses the “prune and crop” strategy, but most people use it incorrectly. [01:05] Using this, there is a good chance you could decrease your traffic. [02:20] HubSpot hires people to maintain and upgrade their content. [02:40] At Single Grain, we take the top 25 pieces and see if anything new is on the list. If the new content ranks, we check how many keywords for which it ranks. [02:57] If it ranks for hundreds of keywords, you are in good shape. [03:20] Neil has employees that are hired specifically to upgrade content. [03:46] They are tasked with upgrading the higher-ranked content. [03:53] Use Clickflow to A/B test your title tags. [04:30] See if you have internal links to your posts, if you don’t: add them. [04:53] Don’t forget to check comments to see where you need to improve. [05:24] BuzzSumo added the “evergreen score” and this helps you compare yourself to competitors. [05:58] An evergreen score is calculated by looking at the number of links going to a given page, number of social engagements, and how long the post has been live. [06:19] That’s it for today! [06:26] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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7 Simple Ways to Promote Your Podcast | Ep. #931

Feb 17, 2019 05:42

Description:

In episode #931, we discuss 7 ways to promote your podcast. Tune in to hear how you can gain listeners.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Simple Ways to Promote Your Podcast [00:33] 1: Use Libsyn: it allows you to publish to multiple platforms at one time. [01:02] 2: Have an exit pop-up on your website for mobile visitors. [01:30] Anyone who visited Neilpatel.com on their phone got a pop-up before leaving the site. [02:15] 3: Promote your podcast in your email signature. [02:28] 4: Promote your podcast across multiple platforms. [02:48] 5: Use email marketing; it works! [03:20] 6: Advertise on other podcasts. [03:35] We advertised on Overcast and it proved helpful. [04:00] 7: Cross promote with other businesses in your sphere. [04:31] That’s all for today! [04:38] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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How to Use Amazon for Content and Product Development | Ep. #930

Feb 16, 2019 05:35

Description:

In episode #930, we discuss how to use Amazon for content and product development. Tune in to hear how you can use reviews to your advantage.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Use Amazon for Content and Product Development [00:38] People feel compelled to write all kinds of reviews on Amazon, which gives you valuable insight. [01:06] Squatty Potty is a bathroom tool. If you wanted to make a product that competed, you would find out what the shortcomings are and make a superior product. [02:00] Neil loves the 1-3 star reviews, because it gives him good product development and content marketing ideas. [02:45] Look at marketing as finding problems and coming up with solutions. [03:22] The 4 and 5 star reviews don’t tell you as much as the other reviews. [03:42] 1 star reviews are usually just pissed out customers, so 2-3 star reviews will be the most helpful. [04:20] Look for feedback on ways to improve your competing product. [04:24] That’s it for today! [04:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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Should You Rebrand Your Logo? | Ep. #929

Feb 15, 2019 05:54

Description:

In episode #929, we discuss whether you should rebrand your logo. Tune in to hear if a rebranding is worth the trouble.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Should You Rebrand Your Logo? [00:36] Slack recently rebranded their logo. [00:52] We are either neutral or against it. [01:17] People think the new logo looks like a swastika. [01:42] In general, think about how rebrands have gone historically. [02:00] Single Grain recently rebranded. [02:10] They created a story around the new logo and it fits their image more than the other one. [02:40] Eric and his team wanted to rebrand. [02:52] They wanted their logo to look more like a grain. [03:10] People really liked their rebrand. [03:22] Instagram rebranded. [03:33] People don’t like change and Eric didn’t like it himself. [04:00] If you think the rebrand is going to help your business, it probably won’t. [04:43] That’s it for today! [04:51] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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What You Should Do in a PR Crisis | Ep. #928

Feb 14, 2019 06:53

Description:

In episode #928, we discuss how you should respond to a PR crisis. Tune in to hear how you can salvage your company’s reputation.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What You Should Do in a PR Crisis [00:38] The Fyre Festival debacle is a great example of a PR crisis for a lot of the people involved. [01:10] Celebrities were paid to promote this event and the event basically didn’t exist. [01:26] There are two documentaries about it on Netflix and Hulu. [01:40] In the weeks leading up to the Fyre Festival, they realized they weren’t ready to throw the event. [02:15] The result was an insane situation. [02:38] Typically, it’s good to admit when you’re wrong, instead of doubling down like the Fyre Festival organizers. [03:00] Deal with a crisis by being transparent. [03:11] Be willing to take advice about what to do to remedy the problem. [03:35] Treehouse allowed some people to buy the service at a lower cost and pissed off the people who paid more. [04:07] Eric made a point to apologize to the CTO and investors. Admitting his mistake was helpful. [05:05] Also, Treehouse was called out for divulging sensitive information about their users, when they were not. They had to do a lot of damage control. [05:48] That’s all for today! [05:56] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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The Secret to Winning With Social Media | Ep. #927

Feb 13, 2019 07:32

Description:

In episode #927, we discuss the secret to winning with social media. Tune in to hear how you can crush the social media game.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Secret to Winning With Social Media [00:40] Slowly, we’re starting to do more and more social media posts. [01:10] Social platforms want people to be on their platform for long periods of time, so they see more ads. [01:20] If you post on social media, you get rewarded for popular content. [01:40] Whatever resonates with people will get circulated more by the site. [01:50] Engagement is the secret to winning. [02:08] We haven’t done that well on Instagram, because we are not optimized for Instagram. [02:35] Some people think longer content is better, but that isn’t accurate. [02:53] If you create long-form content, it doesn’t guarantee that you will get the full engagement out of that. [03:01] Check out “The Winning Formula For a Hot Script” by Sunny Lenarduzzi. She has a formula to keeping people engaged. [03:30] You will find that people will stay on your videos longer if you follow her format. [03:55] The formula applies to different forms of social media. [04:10] Ask for comments, as they have more value than likes. [05:44] That’s all for today! [05:52] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

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7 Simple Ways to Promote Your Blog | Ep. #926

Feb 12, 2019 05:22

Description:

In episode #926, we discuss 7 simple ways to promote your blog. Tune in to hear the easiest steps you can take to promote yourself.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Simple Ways to Promote Your Blog [00:33] 1: Use advertising! [00:41] You have many options and it’s the most viable way to promote. [00:52] 2: Comment on other blogs in your field. [01:07] Leave thoughtful comments on related blogs and make sure you leave your name and web address. [01:30] 3: Guest posts and collabs. [01:40] No matter which format you use, this will help get your name out there. [01:56] 4: Repurpose your content on Quora. [02:07] You can get thousands of views per month. [02:38] 5: Email marketing. [02:48] Email lists are great ways to promote your business. [03:07] You can also buy email drops from other lists. [03:16] 6: Push notifications. [03:25] This is a good way to bump up the number of visitors to your site, [03:36] 7: Use different social tools. [03:50] Scheduling posts is key. The more you can automate the better. [04:02] That’s all for today! [04:10] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

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Is It Worth Writing a Book? | Ep. #925

Feb 11, 2019 06:34

Description:

In episode #925, we discuss whether publishing is worth the hassle. Tune in to hear if publishing has helped our careers.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Is It Worth Writing a Book? [00:40] Eric is writing a book called, Levelling Up. [00:47] It’s about entrepreneurship. [01:15] There are many steps to publishing, the first of which is writing a proposal and pitching your book. [01:49] Neil has a New York Times bestseller on the market. [02:05] He feels it didn’t help increase his speaking fees or business. He would not publish again. [02:50] His book was unrelated, so he feels it would have helped to write a book that was more relevant to his business. [03:22] Selling books isn’t as effective as getting new visitors to your website. [03:43] Eric thinks Neil will come around to publishing. [04:50] That’s it for today! [05:00] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

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How to Come Up With Unlimited Amount of Content Ideas | Ep. #924

Feb 10, 2019 06:08

Description:

In episode #924, we discuss how you can come up with unlimited content ideas. Tune in to hear how we do this every week.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Come Up With Unlimited Amount of Content Ideas [00:58] The Single Grain team goes to “content church” where they get together and brainstorm different ideas. [01:30] If you 25 new ideas from your team, one idea can be spun out into several kinds of content. [02:04] Use UberSuggest to check out how keywords are trending and ranking. [02:25] Every writer has their own ideas. If you give writers a topic, they won’t perform as well. [02:45] Have your writers pitch ideas. [04:25] If you have ideas for us, pitch us! We love hearing suggestions. [04:56] That’s all for today! [05:38] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

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A Brilliant Example of Conference Marketing | Ep. #923

Feb 9, 2019 06:59

Description:

In episode #923, we discuss a brilliant example of conference marketing. Tune in to hear who and what we are talking about.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: A Brilliant Example of Conference Marketing [00:35] Drift is a chatbot company. [00:55] Drift is sponsoring Saastr, but instead of getting a booth, they are offering a VIP experience for the conference. [01:30] Check out what they are offering. [02:50] Neil no longer uses Intercom, because it is too expensive. [03:10] Meanwhile, Drift is being creative and trying something new. [03:26] Just because something isn’t a good ROI, doesn’t mean you shouldn’t try it. [04:55] Burning money to be a leader is worth it if you’re a big company like Drift. [05:22] “Conversational Marketing” is similar to inbound marketing. Drift coined this term in order to compete with Intercom and similar competitors. [05:55] That’s all for today! [06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

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We're Throwing a Free Marketing Conference For You | Ep. #922

Feb 8, 2019 06:09

Description:

In episode #922, we discuss our free live event! Tune in to hear why and how this free conference in downtown LA came about.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: We're Throwing a Free Marketing Conference For You [00:41] We promised we would throw a conference once we reached 1 Million downloads. [01:01] We have now reached that mark and will be throwing the event in downtown L.A. [01:20] We don’t have a venue yet. [01:30] The event will be a whole day with food and guest speakers. [01:45] We might even do a live Marketing School Q&A. [02:15] We will put out the information on our Marketing School homepage. [02:50] This could be a great networking opportunity. [03:25] If this event goes well, we will probably put on more events in the future. [04:45] Neither of us is going to plan the event, members of our team obviously will. [05:17] That’s it for today! [05:40] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

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How to Produce 300 Blog Posts a Month | Ep. #921

Feb 7, 2019 06:44

Description:

In episode #921, we discuss how you can produce 300 blog posts a month. Tune in to hear how this feat is even possible.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Produce 300 Blog Posts a Month [00:45] Eric and Neil have discussed created new, unique content. [01:10] Now, they want to discuss quantity instead. [01:26] You need a team to help you achieve 300 posts per month. [01:55] It isn’t the rule of 7 anymore, it’s probably more like the rule of 15. [02:20] You have to be omnipresent. [02:45] There’s nothing wrong with covering the basics instead of coming up with the newest content. [03:15] The omni-channel approach is the way to get yourself seen. [03:35] American Journalists are struggling right now. Find the people looking for work so they can help you create quality content. [05:25] Upwork is a great resource for talented writers. [05:43] That’s it for today! [05:47] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

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How Podcasts Can Make You More Money (Even If You Don't Listen to Them) | Ep. #920

Feb 6, 2019 07:04

Description:

In episode #920, we discuss how podcasts can make you more money. Tune in to hear how podcasts can be lucrative.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Podcasts Can Make You More Money (Even If You Don't Listen to Them) [00:40] Bundle podcasts and offer them as a deal, similar to a book funnel. [00:57] Russell Brunson did this with his podcast and it worked. [01:20] If you don’t have a podcast, contact podcast creators, license their podcast, and repurpose their episodes. [01:55] Once someone buys from you, you can always re-pitch them. [02:40] Think of starting a service that categorizes podcasts. [03:00] Russell Brunson’s podcast scheme earned him thousands of dollars. [03:40] When someone checks out, try to sell them more stuff using a service like ClickFunnel. [04:14] Book funnels work really well, but we haven’t had the time to do it. [04:35] We will accept offers to help us write a book or monetize our podcast. [04:43] Check out Frank Kern to see how he did his funnel. [04:57] That’s it for today! [05:01] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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7 Traits That Make Amazing Content Marketers | Ep. #919

Feb 5, 2019 05:57

Description:

In episode #919, we discuss the 7 traits that make amazing content marketers. Tune in to hear what traits you need to be successful.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Traits That Make Amazing Content Marketers [00:35] 1: Consistency. [01:00] You have to be consistent to be successful. [01:10] 2: Creativity. [01:20] Think outside the box. [01:30] 3: Being data driven. [01:40] You have to make decisions based on data. [02:15] 4: Hiring non-Ivy Leaguers. [02:20] Sometimes, Ivy League alumni are too smart for their own good. [02:30] Neil had trouble understanding a Dartmouth graduate that he interviewed. [02:57] 5: Being open minded. [03:29] 6: Passion. [03:40] Do what you love and your content will fare much better. [03:51] 7: Resourcefulness. [04:01] Resourceful people are hustlers and can find great solutions to big problems. [04:38] That’s it for today! [04:44] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Find Your Passion | Ep. #918

Feb 4, 2019 05:46

Description:

In episode #918, we discuss how to find your passion. Tune in to hear how we found ours and you can too!

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Find Your Passion [00:38] As a kid, Neil thought he wanted to be a Doctor. [00:54] At first, he just wanted to make money, but that wasn’t a good way to find his passion. [01:25] What you’re naturally good at, tends to be what you are passionate about. [01:40] It makes it feel less like work, when you enjoy what you do. [02:15] When Eric was 9, he stole his mom’s credit card and signed up for MSN. [02:35] He then learned HTML and built his own site. [02:45] Once big games started coming out, he began to play them and was really good at them. [03:00] He thought he could be a professional gamer, but that wasn’t a career then. [03:15] He almost flunked out of college, but eventually found something that interested him. [03:57] That’s all for today! [04:17] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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7 Ways to Get Cheap Marketing Labor | Ep. #917

Feb 3, 2019 05:43

Description:

In episode #917, we discuss 7 ways to get cheap marketing labor. Tune in to hear where you can find quality, affordable workers.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Ways to Get Cheap Marketing Labor [00:35] 1: Upwork. [00:45] This is a way to find the best freelancers out there. The best ones are usually the freelancers who have made the most money. [01:10] 2: Check forums and communities on social media sites and blogs. [01:45] 3: Craigslist is another good resource. [02:02] You can find great writers and interns through this site. [02:22] 4: Sites like Moz have lists or tools to find digital marketing providers. [02:58] 5: Check college boards. [03:26] 6: Post a job listing on your podcast or blog site. You will be surprised. [03:57] 7: WeWorkRemotely is a place to post listings and find great freelance/remote workers. [04:19] That’s it for today! [04:25] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The Key to Marketing! | Ep. #916

Feb 2, 2019 06:01

Description:

In episode #916, we discuss the key to marketing. Tune in to hear what makes us so successful.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Key to Marketing! [00:35] The key is consistency. [01:00] We not only talk about an omni-channel approach, we use it ourselves every day. [01:25] The people who are best at marketing have a focused message. [02:01] We have never missed one day of recording Marketing School. [02:25] Though we are not the smartest or richest, we are successful because we are consistent. [02:36] We figured out what we loved, so it makes it easy to remain consistent. [03:40] When we wake up in the morning, we are happy. [04:22] The goal of life should not be to make money, but to find something you enjoy doing. [04:30] That’s all for today! [04:39] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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What Tai Lopez and Grant Cardone Can Teach You About Marketing | Ep. #915

Feb 1, 2019 07:17

Description:

In episode #915, we discuss what you can learn from Tai Lopez and Grant Cardone. Tune in to hear what they could teach you about marketing.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Tai Lopez and Grant Cardone Can Teach You About Marketing [00:40] You will notice that guys like Tai Lopez are flashy. [00:50] They also produce a lot of content. [01:45] Guys like Tai know how to target the right people. [02:02] He also repeats core messages over and over. [02:25] Tai knows his audience. [03:02] Grant Cardone has his own studio. [03:14] It would seem he and Tai spend a lot of money on the content they create. [04:06] We do the similar things in that we repeat core messages and know our audience. [04:30] Tai Lopez is known for his social media presence. [04:40] Instead of assuming their ads are spammy, click through and see for yourself. [05:10] Webinars are a great funnel. [05:20] Tai and Grant do a lot of partnerships with other sites and businesses. [05:40] Collaborations are key. [05:59] That’s it for today! [06:03] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The Best Twitter Traffic Hack | Ep. #914

Jan 31, 2019 04:43

Description:

In episode #914, we discuss our best Twitter traffic hacks. Tune in to hear how we drive traffic with Twitter.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Best Twitter Traffic Hack [00:54] If you can get people engaged, they will visit your site. [01:21] Eric makes lists of people he enjoys following. [01:35] When someone writes a tweet storm, he likes to jump in and get a conversation going. [02:21] When you link up to an article through a tweet, it drives traffic. [02:37] The best source of traffic is a clip of a video that directs to the full video link. [02:47] People who watch a video are more likely to convert. [02:59] That’s all for today! [03:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Only Produce Blog Posts People Want to Read | Ep. #913

Jan 30, 2019 07:25

Description:

In episode #913, we discuss how you can produce blog posts people will want to read. Tune in to hear how you can get more hits.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Only Produce Blog Posts People Want to Read [01:00] Content marketing is hit or miss. [01:15] A lot of the content we produce does not get read. [01:42] Go to BuzzSumo and it will show you your competitors most popular content. [01:50] Also try UberSuggest, which will help you track keyword trends. [02:00] Ahrefs will show you Google’s most popular search results, so you can see how your competitors rank. [02:11] Google Search Console is another great tool that helps you figure out what keywords and topics to go after. [02:48] Take all of your information that you have gathered using the above tools and combine the results. [03:10] Always try to provide a new, unique spin on the topic at hand. Have a point of view. [03:50] You have to have more “at bats”. [04:00] The more opportunities you have, the more likely it is for you to get a hit. [04:30] Look at content from a social and search perspective. [05:10] Check sites with similar posts and reach out to them. Get them to cross-link your post. [05:32] Share new posts on all social media sites. [05:57] Going live on YouTube can actually get you more views. [06:30] That’s all for today! [06:35] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The Number 1 Marketing Channel You Have to Leverage | Ep. #912

Jan 29, 2019 07:06

Description:

In episode #912, we discuss the number 1 marketing channel you have to leverage. Tune in to hear which channel will benefit you most.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Number 1 Marketing Channel You Have to Leverage [00:45] Omni-channel is the number 1 marketing channel you have to leverage. [01:10] The market is so flooded, that you have to have an omni-channel approach. [01:30] The content re-usage framework explains how to take on this approach. [02:00] Have a process to follow, it will make work and life easier. [02:15] Create processes for each type of marketing. [02:45] This is the way to create more quality content at scale. [03:00] Don’t be too rigid with your process. [03:10] Eric’s team is on YouTube, LinkedIn, podcasts, blogs, and social media posts. [03:27] Neil’s team leverages SEO, social media, podcasts, and paid ads. [04:02] We have to create a ton of content, so you will too. [04:30] The Google algorithm keeps changing and makes things extremely competitive. [05:15] You have to be more patient and persistent. [05:25] Speaking engagements get you fewer conversions than they used to. [06:04] That’s all for today! [06:08] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Juice LinkedIn | Ep. #911

Jan 28, 2019 05:34

Description:

In episode #911, we discuss how you can juice LinkedIn. Tune in to hear how to use this site to your advantage.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Juice LinkedIn [00:45] No one ever talks about LinkedIn. [01:06] The organic reach is extremely powerful right now. [02:00] Eric made a video, posted it on LinkedIn and tagged several relevant people. That post got a ton of views with little effort. [02:25] It’s hard to get that same amount of reach on Facebook. [02:37] LinkedIn is hungry for video content, so upload any kind of video and you will get traffic. [03:30] Get people from your company to engage with your post. [03:48] Timing doesn’t matter on LinkedIn. [04:18] If you and your team share WiFi, jump off the network to engage with your posts, that way the likes and shares come from different IP addresses. [04:46] That’s it for today! [04:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Does Podcasting Make Good Money? (What We Learned From 16 Million Downloads) | Ep. #910

Jan 27, 2019 08:07

Description:

In episode #910, we discuss how and if podcasting can make good money. Tune in to hear how a podcast may be a lucrative endeavor.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Does Podcasting Make Good Money? (What We Learned From 16 Million Downloads) [01:08] Joe Rogan’s podcast gets 100 Million downloads per month. [01:21] The podcast makes $40 Million a year. [01:40] We are not interested in monetizing our podcast, as we are not going to make anywhere near that much money. [02:28] When Neil spoke at a recent conference, people inquired about the free event in LA. [02:47] More than ten people approached Neil about the LA event. [03:00] Podcasting is good for branding. [03:35] They don’t want to pollute the brand by advertising on the show. [03:47] When creating a podcast, you should have a goal. [04:10] This show has cost us more money than we’ve gotten out of it. [05:07] The free event will end up costing us money, but will pay out great dividends. [06:15] Building up good will pays off in the end. [06:40] Entrepreneur on Fire made over $45,000 last month. [07:12] That’s it for today! [07:16] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How SEO Will Change in 2019 | Ep. #909

Jan 26, 2019 06:42

Description:

In episode #909, we discuss how SEO is going to change in 2019. Tune in to hear what adjustments you will need to make.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How SEO Will Change in 2019 [00:46] Content marketing is going to change. [01:02] Unless you are writing something that is new, it won’t rank. [01:20] If you want to stand out, try “newsjacking”, which is jumping on a trend and using it to advance your own cause. [02:28] Voice search is increasing in popularity. [02:31] By 2020, half of all searches are going to be voice searches. [02:45] Check out Backlinko for advice on how to prep your business for voice search. [02:51] Amazon Poly will take all your long-form text and turn it into an audio file. [03:06] Amazon Poly increases dwell time on your site. [03:30] YouTube SEO will be more popular. [03:45] It’s important to go after other search engines like YouTube. [04:45] Chat bots cut down on your speed score. [04:55] It will be important to optimize for speed. [05:15] Update your content on a regular basis. [05:40] That’s it for today! [05:45] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Hard Work Isn't The Key to Success | Ep. #908

Jan 25, 2019 07:02

Description:

In episode #908, we discuss why hard work isn’t the sole factor in success. Tune in to hear what success is actually made of.


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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Hard Work Isn't The Key to Success [01:02] Just because you put in hours, doesn’t mean you will be successful. [01:45] The key is working more efficiently, not more. [01:54] Neil doesn’t schedule meetings on Fridays. [02:35] Always make time for yourself. [02:42] If you’re creative, you can be successful. [03:00] In order to scale, it’s important to have processes. [03:15] Hire people who are smarter than you. [04:26] When hiring, ask yourself if you would work for this person and if you admire them. [05:15] If a person’s references don’t check out, it’s a big red flag. [06:04] That’s it for today! [06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Make Your Content Go As Far As It Can | Ep. #907

Jan 24, 2019 05:55

Description:

In episode #907, we discuss how you can make your content go the distance. Tune in to hear what techniques you should be leveraging to get the most bang for your buck.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Make Your Content Go As Far As It Can [00:38] We are going to be talking about an omni-channel approach a lot more this year. [01:30] To get the most out of your content, repurpose it and spread it across several different mediums. [02:00] You will generate more traffic and leads by repurposing content. [02:15] Check out the Content Re-usage Framework. [04:18] Eric reached out to Ahrefs to promote the podcast. [04:30] The cross-promotion was beneficial to both parties. [05:03] That’s it for today! [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Being Dumb Will Make You More Money | Ep. #906

Jan 23, 2019 07:55

Description:

In episode #906, we discuss how being dumb can make you more money. Tune in to see what we actually mean by this!

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Being Dumb Will Make You More Money [00:50] You don’t have to be good at everything to do well. [01:08] Eric can’t code and he’s not detail oriented. [01:25] He is aware of what his talents are and where he could improve. [01:45] Neil is good at HTML and PHP, but “sucks” at management. [02:45] Neil’s mom told him he had no common sense. [03:35] There is so much information out there, so it’s important to audit yourself and make sure you have just enough, but not too much on your plate. [04:10] Make sure you hire the right people who will excel at things the you do not. [05:15] Be really good at what you enjoy and find people to fill in the gaps. [06:15] Remember to be humble and accept weaknesses in yourself. [06:52] That’s all for today! [06:58] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How Digital Marketing Will Change in 2019 | Ep. #905

Jan 22, 2019 08:04

Description:

In episode #905, we discuss how digital marketing will change in 2019. Tune in to hear what changes are on the horizon.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Digital Marketing Will Change in 2019. [01:10] Marketing is shifting in ways that many people don’t appreciate. [01:25] When we started, not a lot of people were doing content marketing, but now there is too much content. [02:10] Google ranks content based on quality and newness. [03:00] Neil has been doing a lot of live videos lately. [03:35] One piece can become ten thanks to content repurposing. [04:45] Leverage an omni-channel approach. [05:00] Leverage the personal approach, as well. [05:48] In 2020, voice search will be 50% of all searches. [06:30] Machine learning is also on the rise. [07:00] That’s it for today! [07:07] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Is Marketing Really Just Marketing? | Ep. #904

Jan 21, 2019 07:12

Description:

In episode #904, we discuss whether marketing is actually an engineering problem. Tune in to hear our verdict.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Is Marketing Really Just Marketing? [00:40] There is someone from Pinterest who talks about how everything is just an engineering problem. [00:50] Isn’t marketing just another engineering problem? [01:14] Who would be better at marketing: a person or a machine? [01:35] Marketers are also the people that come up with ways to automate marketing. [02:10] If you look at Google, it was created by Engineers. [02:25] Engineers are the ones solving a lot of problems. [02:35] People that are running marketing nowadays are “growth hackers”. [03:00] Dropbox grew through a referral program. [03:30] Eric and Neil need Engineers to help them with their marketing solutions. [04:20] Marketing is really just an engineering problem. [05:15] How can someone learn to be more creative? [05:30] Draw inspiration from different areas/industries. [05:48] That’s it for today! [05:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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I Got Hit by a Google Algorithm Update and I Can't Recover | Ep. #903

Jan 20, 2019 05:40

Description:

In episode #903, we discuss how to recover from an algorithm update. Tune in to hear how you can prevent your traffic from going on a permanent decline.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: I Got Hit by a Google Algorithm Update and I Can't Recover [00:54] If your traffic isn’t going back up, you need to diversify. [01:08] Try different forms of SEO (YouTube). [01:20] An omni channel approach is so important. [01:47] It’s helpful to be paranoid as a business owner. [02:01] Once you get one channel working, move on to the next best channel. [02:35] Once you have diversified, you can afford to take more risks in the future. [02:51] You used to be able to achieve success through one channel, but times have changed. [03:31] The average millionaire has 7 revenue streams. [04:20] Neil has 13 revenue streams. [04:52] Be hungry and paranoid. [04:54] That’s it for today! [04:59] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Meet Millionaires | Ep. #902

Jan 19, 2019 07:00

Description:

In episode #902, we discuss how to meet millionaires. Tune in for tips on how to ingratiate yourself with the wealthy.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Meet Millionaires [00:41] Millionaires go to events that have a cost associated with them. [00:54] A lot of millionaires go to Summit. [01:15] TED attracts a lot of wealthy people. [01:53] Eric likes to plan out what events he is going to attend each year. [02:10] He is going to an EO University event in Portugal. [02:23] If you just try to meet them just for the sake of meeting wealthy people, you will be unsuccessful. [02:45] You will attract people with money if you offer solutions they may not have thought of. [03:13] Don’t charge for advice or services, just offer your help. [03:33] Neil met a wealthy guy by helping him for free for over a year. [04:30] You have to understand why people befriend each other. [04:45] Connect on your common interests. [05:18] Provide value and go deep. [05:25] Treat millionaires the same as you would anyone else. [06:09] That’s all for today! [06:13] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

 

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How to Control Page 1 of Google (Not Just Rank #1) | Ep. #901

Jan 18, 2019 07:04

Description:

In episode #901, we discuss how to control Page 1 of Google’s search results. Tune in to hear how you can dominate.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Control Page 1 of Google (Not Just Rank #1) [00:38] Why not rank #1 and #2? [00:52] Neil’s stamp occupies both Quicksprout and Neilpatel.com, so he has twice the authority in the rankings. [01:10] Ranking 0 means you can occupy the answer box. [01:32] A lot of this comes down to title tags. Google looks at who is generating clicks. [02:00] Use Clickflow to check your pages and run A/B tests. [02:15] Don’t duplicate your content. It can be similar, but not the same. [02:33] This will also help when cross-linking. [02:52] 8 out 10 will read your headline, only 2 out of 10 will click through and read the rest. [03:05] If you don’t want to spend money on Google Ads, you can remarket for search ads. [04:04] Consider creating multiple sites. [04:15] This includes social profiles and guest-posting. [04:30] Buffer grew through guest-posts. [05:22] Having a few competing sites is a lot of work/upkeep. [05:32] Remember to update your content. [06:00] Use Ahrefs Link Intersect, as this will show you everyone who links to your competitors, but not your site. [06:15] That’s it for today! [06:23] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How You Can Do SEO Without Build Links | Ep. #900

Jan 17, 2019 07:05

Description:

In episode #900, we discuss how to do SEO without building links. Tune in to hear what other types of SEO you can do.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How You Can Do SEO Without Build Links [00:40] If you have a good product, you don’t have to fight for links, content, or attention. [00:56] Ubersuggest is popular in and of itself. Link building wasn’t necessary. [02:06] Use Ahrefs or SEMRush to see how your site and keywords are ranking. [03:00] Leverage social sites to get more press. [03:15] Reddit has subreddits for everything and is a great resource. [04:18] Our sites already have domain authority, so our tactics will be different. [05:00] Eric’s team is planning to create more products and sites that are practical. [05:56] There are paid tools that have more features than Ubersuggest, but they aren’t free! [06:11] That’s it for today! [06:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Self-Motivate | Ep. #899

Jan 16, 2019 06:07

Description:

In episode #899, we discuss how to self-motivate. Tune in to hear how you can stay motivated each and every day.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Self-Motivate [00:55] If you’re truly passionate about your product, it will keep you motivated. [01:13] Do what you love, so it never seems like work. [02:05] With each new project/domain, Eric learned something new. [02:46] As long as you’re improving over time, you will eventually reach your goal. [03:25] When Neil worked on projects he hated, he wasn’t motivated. [03:44] Enjoy what you’re doing, because money isn’t enough of a motivator for most people. [04:00] If you need more money, cut back on things in your personal life. [04:15] Read the book, Scaling Up. [05:10] Figure out what is important to you and frame your life around that. [05:23] That’s it for today. [05:29] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Day in Life of a Newbie SEO | Ep. #898

Jan 15, 2019 06:46

Description:

In episode #898, we discuss a day of the life of a new SEO. Tune in to hear what we did when starting out.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Day in Life of a Newbie SEO [01:05] Eric made Light Show Videos and thought the site was going to be a hit. [01:30] He thought people would want to see laser light shows from music festivals. [01:48] He did keyword research and found high volume keywords. [01:58] Then he created content by finding YouTube videos of light shows and writing about them. [02:32] He then started reaching out to similar sites and got a few cross-links. [02:50] He ranked #1 for keyword “light shows”, but he found that he wasn’t making money. [03:20] Neil created a job board, but he wasn’t getting any traffic. [04:08] He also did outreach and tried to make connections. [04:23] After changing his email template, he got 1 response. [04:41] It takes a lot of fine tuning to be successful. [05:20] Double down on what works. [05:33] Don’t just focus on traffic, remember to track revenue. [05:57] That’s it for today! [06:02] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Find an Angel Investor | Ep. #897

Jan 14, 2019 06:12

Description:

In episode #897, we discuss raising money through Angel Investors. Tune in to hear how you can get your business initial funding.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Find an Angel Investor [00:34] Go to AngelList. [00:45] This is the easiest way to get started. [00:52] Eric just raised his original money through friends and family. [01:10] Eric only asked other entrepreneurs, so it wasn’t as awkward. [01:17] Y Combinator Safe Note is a simple agreement for future equity. [01:34] It took him 2 weeks to raise $100,000. [01:51] Find relevant investors (those who understand your field). [02:18] You have to be ok with getting a “no”. [02:40] Look up how other major businesses raised money. [03:30] When raising money through Angel Investors, make sure your pitch is solid and contains all pertinent information investors would want to know. [04:20] Don’t just go through the motions. [04:49] If you don’t have a solid business network, go to conferences to build one. [05:27] You can also put your product up on Product Hunt, as a lot of VC’s check out that site. [05:29] That’s all for today! [05:33] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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7 Facebook Ad Hacks That'll Crush it in 2019  | Ep. #896

Jan 13, 2019 05:08

Description:

In episode #896, we discuss Facebook ad hacks. Tune in to hear the 7 hacks that will help you crush 2019.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Facebook Ad Hacks That'll Crush it in 2019 [00:33] 1: Run Messenger ads, as they are inexpensive. [01:07] 2: Turn off Instagram ads when running Facebook ads. [01:22] You will get the lowest ROI on Instagram. [01:35] 3: The story ads are performing well, so try one before they become too popular. [01:48] 4: Make remarketing videos. [02:00] 5: Facebook has an A/B testing option that you should try. [02:18] 6: Click on your competitors “Info & Ads” link that will help you compare stats. [03:31] 7: Don’t just duplicate your ads. [03:50] Share one page post and stop splitting social stats. [04:20] That’s it for today! [04:26] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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7 YouTube Ad Hacks That'll Crush it in 2019  | Ep. #895

Jan 12, 2019 05:23

Description:

In episode #895, we discuss useful YouTube ad hacks. Tune in to hear which hacks will help you crush 2019.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 YouTube Ad Hacks That'll Crush it in 2019 [00:35] 1: Make an offer with a countdown. [01:00] 2: Use YouTube to drive people to another video, instead of your site. [01:30] This is a less expensive CPA. [01:43] 3: Use a tool like TootBuddy, which allows you to find your tag rankings and other useful stats. [02:11] 4: Drive ads to your videos for higher engagement. [02:41] 5: Use videos for retargeting. [02:52] Cram your message in as quickly as possible. [03:18] 6: Drive ads to a sort of “choose your own adventure”. [03:40] The options allow the customer to customise their experience. [03:53] 7: Custom Intent Audiences are great ways to target the right customers based on search history. [04:31] That’s it for today! [04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The Number 1 Hack to Converting Visitors into Leads | Ep. #894

Jan 11, 2019 04:41

Description:

In episode #894, we discuss the best conversion hack. Tune in to hear how you can turn visitors into leads.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Number 1 Hack to Converting Visitors into Leads [00:38] The company Groove had a business called, “Crew”. Crew had a quiz called, “How Much to Make an App?” [01:00] Quizzes tend to increase conversions. [01:20] The Ask Method is about the method of uses questions and quizzes to increase sales. [02:15] Try Lead Quizzes and Outgrow to create quizzes. [02:32] Make sure your questions provide value to your visitors. [02:52] When it comes to leads, there are various ways to follow up. [03:05] Eric uses email to follow up. [03:32] Neil likes to schedule phone calls with leads. [03:48] That’s all for today! [03:51] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The Secret to Facebook's Organic Algorithm | Ep. #893

Jan 10, 2019 04:57

Description:

In episode #893, we discuss the secret to Facebook marketing. Tune in to hear the secret to Facebook’s algorithm.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Secret to Facebook's Organic Algorithm [00:38] Everyone thinks it’s about getting likes and shares. [00:56] There is no way to guarantee that everyone will see status updates. [01:15] Focus on getting the highest number of comments on your posts. Facebook values comments. [01:50] The key is asking the right question. [02:50] The whole purpose of social networks is to be social. [03:20] Be creative. [03:40] Don’t forget to engage with people yourself. [04:10] That’s it for today! [04:16] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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You Have to Try This Marketing Strategy in 2019 | Ep. #892

Jan 9, 2019 06:47

Description:

In episode #892, we discuss the marketing strategy you need to try. See what you can change up in 2019.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: You Have to Try This Marketing Strategy in 2019 [00:40] The Blue Ocean Strategy assumes that a red ocean means blood in the water (a lot of competition), whereas a blue ocean means less competition. [01:30] Hubspot got into the CRM space a few years ago. [01:56] They coined the term “inbound marketing”. [02:42] The web is changing. [03:10] Infrastructure and engineering are easy now, because of AWS and being less costly. [03:15] Freemium is a way to separate yourself from the crowd. [04:22] Start in the blue ocean before diving into the red. [04:55] Content marketing is hard to get into, because so many people are doing it. [05:15] Find alternative content outlets. [05:55] Be consistent and your fans will find you [05:59] That’s it for today! [06:03] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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7 Content Marketing Hacks That'll Crush it in 2019 | Ep. #891

Jan 8, 2019 05:43

Description:

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here

In episode #891, we discuss content marketing hacks. Tune in to hear hacks that will help you crush it in 2019.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Content Marketing Hacks That'll Crush it in 2019 [00:36] 1: The Skyscraper Technique. [00:49] Producing posts or videos better than the top ranked results. Google the method. [01:19] 2: Take your most popular content and update it. [01:41] Improving content will keep your rankings up. [02:00] 3: Stand out from everyone else. Find ways to be different. [02:44] 4: Don’t solely focus on text-based content. [03:12] 5: Have an omnichannel approach. [03:28] Google the Content Reusage Framework to give you some guidance on this. [03:55] 6: Use Clickflow to A/B test your headlines. [04:08] 7: Do keyword research with Ubersuggest. [04:50] That’s it for today! [04:55] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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7 Social Media Hacks That'll Crush it in 2019 | Ep. #890

Jan 7, 2019 05:10

Description:

In episode #890, we discuss social media hacks. Tune in to hear which hacks will help you crush 2019.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Social Media Hacks That'll Crush it in 2019 [00:33] 1: Have an omnichannel approach. [01:18] 2: Use the “Info & Ads” button on Facebook, this will help you see the ads a given person is running. [01:35] 3: Do live streams. [01:57] 4: Encourage comments and respond to them. [02:30] 5: Collaborate with others who have similar audiences. [03:45] 6: Remarket everyone who didn’t check out on various social sites. [04:05] 7: When running ads on YouTube, make sure you split your ads between different channels, so it won’t affect your watch time in the long term. [04:19] That’s it for today! [04:22] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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7 SEO Hacks That'll Crush it in 2019 | Ep. #889

Jan 6, 2019 06:07

Description:

In episode #889, we discuss 7 SEO hacks. Tune in to hear how you can crush it in 2019.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 SEO Hacks That'll Crush it in 2019 [00:35] 1: Have a sidebar within your blog and link to your cornerstone content. [00:55] 2: Don’t forget about footer links. [01:05] 3: Take the terms for which you rank and use a keyword research tool. Find the long-tail phrases and put them into the page that is ranking. [01:50] 4: Amazon Polly will help you increase dwell time on your site. [02:15] 5: Build a brand. [02:30] Make sure people return to your site to build a strong brand. [02:58] 6: Our mutual friend has a Wordpress Plug-in called YouTube Subscribe. Use this to embed other people’s videos, but have the subscribe button link to your channel. [04:30] 7: Don’t forget about YouTube SEO. [05:10] This will ensure that your video will rank. [05:20] That’s it for today! [05:23] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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7 Google Ads Hacks That'll Crush it in 2019 | Ep. #888

Jan 5, 2019 05:55

Description:

In episode #888, we discuss Google Ad hacks. Tune in to hear how you can crush it in 2019.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Google Ads Hacks That'll Crush it in 2019 [00:45] 1: Custom-intent audiences. [01:01] Anyone searching for “red shoes” can get a red shoes ad. [01:20] The CPA is low. [01:30] 2: Create a remarketing video for all the people that didn’t check out. [01:50] Do an opposite pitch in this video. [02:10] 3: Don’t forget to connect your YouTube ads with analytics. [02:50] 4: Stop driving people back to the same landing page. [03:27] 5: Don’t forget about CPA bidding. [03:42] Once you get a few conversions, switch your bid amount. [04:15] 6: Run ads on Gmail. [04:35] 7: Don’t forget about Google Display Network Responsive Ads. [04:55] Have a responsive image. [05:05] That’s it for today! [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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7 Marketing Lessons You Can Learn From Fortnite | Ep. #887

Jan 4, 2019 07:06

Description:

In episode #887, we discuss the marketing lessons you can learn from Fortnite. Tune in to hear what they did to become so successful.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Marketing Lessons You Can Learn From Fortnite [00:40] Fortnite is free to play. [00:55] Freemium is a great way to entice people. [01:12] Acquire the volume first, then collect revenue. [01:30] You don’t have to be perfect right off the bat. [01:40] Adapt and add new things later. [02:08] Fortnite has taken elements from other games. [02:41] They use channel-based marketing. [03:55] Don’t forget to engage with your community. [04:25] Especially talk to the most popular people in your community. [04:49] There’s no such thing as bad press. [05:05] Neil has gotten bad press before, but it didn’t matter. Their traffic went through the roof. [05:35] Fortnite allows cross-platform play. [06:10] When you allow for that, you allow for a bigger community. [06:16] That’s it for today! [06:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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What You Can Learn From the Chinese About Business | Ep. #886

Jan 3, 2019 08:29

Description:

In episode #886, we discuss what you can learn from the Chinese. Tune in to hear why “copying” isn’t a bad thing.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What You Can Learn From the Chinese About Business [00:35] Eric has been reading a book AI Superpowers. [00:54] As China was becoming a big world power, they had a lot of catching up to do when it came to the internet/technology. [01:15] So, there was a lot of copying. [01:28] Look at what other people are doing and out-execute them. [02:05] Copying caught them up, but now they are the innovators. [02:20] The Chinese don’t just work five days, 9-5. [02:35] If you love what you’re doing, you won’t get burned out. [02:50] You don’t need a life. [03:10] The Chinese work 9am-9pm, 6 days per week. [03:33] Eric and Neil work 7 days per week and they don’t get burned out. [04:15] Even in America, copying is becoming more acceptable. [04:45] All the apps with “Stories” copied Snapchat. [05:25] Noah Kagan copied a lot from HelloBar. [06:00] WeChat is a powerful app. [07:03] Leverage the best concepts and apply them to your business. [07:26] That’s it for today! [07:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How Sending Fewer Emails Will Generate You More Traffic | Ep. #885

Jan 2, 2019 04:45

Description:

In episode #885, we discuss how sending fewer emails will actually generate more traffic. Tune in to hear why you should send fewer emails.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Sending Fewer Emails Will Generate You More Traffic [00:40] Gmail and other providers all have filtering systems in place. [01:30] Stop emailing people who do not open your emails on a regular basis. [01:45] Mailchimp will help you figure out which people to cut from your list. [02:25] Convertkit has tools that will help you with this, as well. [02:54] Look at your email list and make sure you’re not sending emails to a general account and prune any of those addresses from your list. [03:45] Email isn’t dead yet, so it’s important to look at this! [03:49] That’s it for today! [03:53] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Start Off Strong in The New Year | Ep. #884

Jan 1, 2019 06:34

Description:

In episode #844, we discuss how to start the year off strong. Tune in to hear what you can do to have a solid 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Start Off Strong in The New Year [01:03] Eric likes to look over his year and see what worked and what didn’t. [02:15] Neil wants you to have three weekly marketing meetings (Monday, Wednesday, and Friday). [02:25] Your team can keep reflecting on the past week and what they could improve. [03:00] Team members should submit ideas and then implement them each week. [04:20] Block off time for different tasks. [05:50] Take different elements of our ideas that resonate with you and put them into play. [05:57] That’s it for today! [06:01] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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You Have to Do This in 2019 if You Want to Dominate Google | Ep. #883

Dec 31, 2018 05:45

Description:

In episode #883, we discuss the one thing you have to do to dominate in the Google rankings. Tune in to hear how you can succeed.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: You Have to Do This in 2019 if You Want to Dominate Google [00:34] Branding is so important. [01:02] If you have a strong brand, Google will rank you higher. [01:10] Check your ranking with Google Trends. [03:13] The only way to build a brand is to be omnipresent. [03:33] You have to market in all aspects, but you have to stick with it for years to be successful. [04:25] Coca-Cola took years before they were the hit brand they are today. [04:50] Be methodical and see what resonates with your audience. [05:06] That’s all for today! [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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If You Ignore This SEO Strategy You've Already Lost | Ep. #882

Dec 30, 2018 07:07

Description:

In episode #882, we discuss which SEO strategy you shouldn’t ignore. Tune in to hear how you can beat everyone to the punch with this newer form of SEO.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: If You Ignore This SEO Strategy You've Already Lost [00:35] The big trend right now is YouTube SEO. [01:06] The one thing that isn’t competitive right now is YouTube SEO. [01:45] On YouTube there isn’t a long waiting period to achieve results. [03:00] Put your ads on a different channel, so it doesn’t affect your watch time. [03:25] Optimize your video by putting keywords in the description and title. [03:40] Include a transcript via an SRT file. [03:51] Rev is helpful for this task. [04:48] Tube Sift is helpful for searching keywords. [05:15] Consider your thumbnail image and make sure it is click-worthy. [06:10] That’s it for today! [06:14] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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What No One Tells You About Content Marketing | Ep. #881

Dec 29, 2018 05:05

Description:

In episode #881, we discuss what no one tells you about content marketing. Tune in to hear what you need to know about keeping traffic up on your posts.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What No One Tells You About Content Marketing [00:35] The key isn’t just writing new content and promoting it. [00:55] You have to update your old content. [01:07] Kill off your irrelevant content. [02:05] Have a methodical process for updating and repurposing your content. [02:30] Eric’s team kept adding paragraphs to old content that was doing well and each time they added new copy, visits jumped up significantly. [03:37] You should be evaluating your content once per year, but ideally once every few months. [04:09] That’s it for today! [04:13] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Sell Anything on Facebook and Instagram | Ep. #880

Dec 28, 2018 06:20

Description:

In episode #880, we discuss how you can sell anything on Facebook and Instagram. Tune in to hear our methods for selling on social sites.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Sell Anything on Facebook and Instagram [00:35] Eric has been doing ads for consulting and software on Facebook and Instagram. [01:05] On Instagram story ads, people are encouraged to swipe up for more info. [01:12] They are then led to a landing page, where they can opt-in to emails. [01:17] After that, they get to see the training video. [01:15] Once they have done that, they can fill out an application and then they schedule a phone call through Schedule Once. [01:55] Build a connection with people before you pitch them. [02:20] Send people to pre-sales pages. [02:40] Don’t be shady. [02:50] If you can get guest posts on sites like the Huffington Post, this will drive traffic to your site. [03:15] If people go to an authoritative site, they will trust your products or services. [04:30] Videos are easier, cheaper, and you have to make people jump through fewer hoops. [05:25] That’s it for today! [05:28] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The Truth About Content Marketing and Success | Ep. #879

Dec 27, 2018 04:40

Description:

In episode #879, we discuss the truth about content marketing success. Tune in to hear how you can be successful in the long term.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Truth About Content Marketing and Success [00:33] Everyone is trying to come up with viral content, but viral content won’t perform well in the long run. [00:55] It’s better to create evergreen content. [01:15] A guy on Shark Tank went viral and couldn’t meet demands, because they didn’t have enough product. [01:45] He bought more inventory, but then couldn’t sell all of it, because the moment had passed. [02:12] Once you get one channel working, start building out to become omnipresent. [03:04] Everytime we have tried creating viral content, it never works. [03:40] You have to spend more time and effort to build a brand. [03:56] That’s it for today! [04:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Here's What I Did When My Google Traffic Tanked | Ep. #878

Dec 26, 2018 05:11

Description:

In episode #878, we discuss what we did when our Google traffic tanked. Tune in to hear how we kept our businesses up and running.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Here's What I Did When My Google Traffic Tanked. [00:38] Google is always going to win, no matter how hard you try. [01:00] We don’t rely on one channel and neither should you. [01:10] When generating leads, Eric will send out more email blasts, videos, paid ads, etc. [01:55] It’s important to diversify. [02:15] Neil’s team lost a lot of traffic, because they hid a lot of content behind an iframe. Their traffic dipped 25%. This was before Google could read iframes. [03:12] When you are omnipresent, you are just running good defense. [04:00] Don’t just look at the days your traffic dipped, go back 30 days to see what could have caused the dip. [04:13] That’s it for today! [04:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Our Marketing Predictions for 2019 | Ep. #877

Dec 25, 2018 06:38

Description:

In episode #877, we make our marketing predictions for 2019. Tune in to hear what’s to come!

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Our Marketing Predictions for 2019 [00:45] Everything is moving to live video. [01:00] If you create YouTube or Facebook videos, you will get more social engagement. [01:36] Really sophisticated AI is a long way off, but it’s getting better each year. [02:20] Machine learning and AI will one day make SEO a lot easier. [02:55] SEO will evolve in 2019. [03:15] Repurpose old content in an attempt to remain omnipresent. [04:30] Marketing is becoming a lot more expensive. [04:45] Free products and services are going to be big this coming year. [05:33] Google Profitwell’s Product Led Growth study. [05:55] That’s all for today! [05:58] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Craft an Irresistible Headline | Ep. #876

Dec 24, 2018 06:29

Description:

In episode #876, we discuss how you can craft an irresistible headline. Tune in to hear our tricks for great headlines.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Craft an Irresistible Headline [01:05] 8 out of 10 people will read your headline, 2 out of 10 will read the rest of the copy. [01:40] Don’t bait people, instead survey people using Survey Monkey. [02:25] David Ogilvy, the father of advertising, said 80 cents of the dollar is spent on the headline. [03:00] Have a hook. [03:12] Swiped has some of the best copywriters in the world, so draw inspiration from them. [04:18] Run an A/B Split Test using variations of the title. [05:22] Keep your hook the same, but change a small element of it to target different people. [05:28] That’s it for today! [05:33] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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7 Landing Page Hacks to Test in 2019 | Ep. #875

Dec 23, 2018 05:36

Description:

In episode #875, we discuss 7 landing page hacks. Tune in to see which ones you should test in 2019.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Landing Page Hacks to Test in 2019 [00:35] 1: Using a tool like Landbot to make a conversational landing page. [00:51] If you want an example of this, go to the Marketing School site. [01:15] 2: Have them schedule a call right after you collect the lead (using Schedule Once). [01:40] 3: Write concise copy. [01:54] Swiped has good examples of this. [02:10] 4: Do the opposite of what everyone else is doing. [02:30] Right now, people are using Google Sign-in. Try doing something else that helps assuage people’s privacy concerns. [03:21] 5: Post a video on your landing page. [03:44] 6: Create a longer landing page. [04:15] 7: Incentivize people. [04:52] That’s it for today! [05:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Key Marketing Lessons Learned From Red Bull Vs. Monster Energy Drink | Ep. #874

Dec 22, 2018 06:51

Description:

In episode #874, we discuss key marketing lessons we learned from the Red Bull vs. Monster Energy beverage war. Tune in to hear what lessons can be derived from this story.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Key Marketing Lessons Learned From Red Bull Vs. Monster Energy Drink [00:55] Red Bull isn’t just a drink, but a brand. [01:03] A few years ago, they had a man ride a balloon near the Earth’s atmosphere and jump. [01:26] Red Bull got $100 Million in earned media from this stunt and their stock price jumped 7%. [01:40] Red Bull focuses on a simple product and extreme marketing. [02:00] Red Bull is all about building a community. [02:45] They love putting their logo on cars, teams, etc. [03:15] Monster is smaller. They came from Hanson Juices. [03:45] They rebranded from Hanson Energy to Monster Energy. [04:05] Red Bull owns 43% of the market share, while Monster owns 39%. [04:15] What works for one, may not work for another. [04:30] Consider that what works for your competitors may not work for you. [04:35] Use last-mover’s advantage: find the gaps in the market and fill them in. [05:20] 5 Hour Energy Drink looked at the market and filled in the gaps. [05:40] 5 Hour Energy is marketed towards 9-5er’s. [06:00] That’s it for today! [06:05] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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A Simple Little Hack to Generate More Visitors (Without Spending on Ads) | Ep. #873

Dec 21, 2018 05:55

Description:

In episode #873, we discuss a simple hack to generate more visitors. Tune in to hear how you can increase your traffic and social media presence without spending money.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: A Simple Little Hack to Generate More Visitors (Without Spending on Ads) [00:40] Get your employees and team members to promote your products and content on social media. [02:04] You are earning views without having to pay for them. [02:25] Trade social media favors. [03:12] Eric’s team upvoted or liked his LinkedIn content and it helped promote his post. [04:30] This tactic has helped put people on the map. [05:01] That’s all for today! [05:05] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Our Master Marketing Plan for the New Year (Part 2) | Ep. #872

Dec 20, 2018 05:02

Description:

In episode #872, we discuss Eric’s marketing plan for the new year. Tune in to hear Eric’s tactics for success in 2019.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Our Master Marketing Plan for the New Year (Part 2) [01:01] Eric’s traffic is currently around 200,000/month. [01:05] Just a couple of years ago, they were only at 4000/month. [01:25] What has been working is constantly upgrading and repurposing content. [01:45] It’s important to be omnipresent, so his team will be doing live videos soon. [02:08] They’re going to test sponsoring live events, as well. [02:25] Eric is sponsoring the Growth Marketing Conference. [03:00] Eric will not be giving software away. He’s targeting mid-market to enterprise businesses. [03:30] Eric’s team doesn’t make YouTube videos yet, but they plan to do that moving forward. [03:50] Ask yourself “What can I start doing?” and “What can I stop doing?” [03:55] Asking yourself these questions will help you succeed in the new year. [04:00] That’s it for today! [04:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Our Master Marketing Plan for the New Year (Part 1) | Ep. #871

Dec 19, 2018 04:22

Description:

In episode #871, we discuss Neil’s master marketing plan for the new year. Tune in to hear what Neil plans to do in 2019.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Our Master Marketing Plan for the New Year (Part 1) [00:35] On this episode, we’re going to discuss Neil’s master marketing plan. [01:01] Marketing is heavily saturated. [01:22] Neil intends to blog more, podcast, and make YouTube and live videos. [01:45] He intends to release more free software. [01:57] If he can gobble up market share, he can figure out how to monetize those users. [02:20] The main part of his plan is as follows: release SEMRush features, BuzzSumo features, and a Moz-like SEO Analyzer for free. [02:35] He predicts he will reach 3 Million visits per month if he does this. [02:55] Neil has already started to do some of this, so it’s already increased his traffic. [03:05] That’s it for today! [03:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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7 Facebook Ads Tips For 2019 & Beyond | Ep. #870

Dec 18, 2018 07:03

Description:

In episode #870, we count out 7 Facebook Ad tips. Tune in to hear some lucrative Facebook tactics.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Facebook Ads Tips For 2019 & Beyond [00:38] 1: Eric’s team starting running Facebook and Instagram Story ads. Original cost per acquisitions was $8-9, but now it’s at $4-5. [01:00] You can make quick videos, because they don’t need to be well-produced. [01:30] 2: Make your own content, do not use a professional photographer. [02:11] Self-produced content converts better. [02:33] 3: Use Many Chat or any chat program. [02:55] Try to get people to converse on Facebook Messenger. [03:44] 4: When you collect a Facebook lead, send them to a Schedule Once page. [04:05] This is a great way to schedule calls with leads. [04:22] 5: Direct Heroes Instagram bots are great. [04:55] 6: Test out different ways to generate sales. [05:15] 7: Share and promote content. [06:10] That’s it for today! [06:18] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How Books Can Make You More Money (Even if You Don't Read Them) | Ep. #869

Dec 17, 2018 05:56

Description:

In episode #869, we discuss how books can make you more money. Tune in to hear how a book can increase your sales numbers.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Books Can Make You More Money (Even if You Don't Read Them) [00:40] Frank Kern was able to make money from books by giving one away. [00:52] Book funnels work. [01:10] Even though the buyers only pay for shipping, your costs will still be low. [01:20] However, you won’t make much back. [01:34] You recoup costs by getting the buyers to buy from you again. [01:45] Keep upselling once you hook them. [02:00] Use the book to liquidate your advertising costs. [02:35] Russell Brunson has a great book funnel. [03:16] Test your back-end offers before offering a book funnel. [03:55] Scribe is a company that helps people create and publish books. [04:26] The book funnel works best when you’re running ads for it. [04:56] That’s it for today! [05:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The Best Marketers Do This | Ep. #868

Dec 16, 2018 07:11

Description:

In episode #868, we discuss a tactic that the best marketers use. Tune in to hear what you can do to up your game.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Best Marketers Do This [00:40] The best marketers document. [01:04] Whatever tactic you’re using, document it so that it’s repeatable for other people on your team. [01:35] You won’t know what is working unless you document it. [02:22] Eric documents anything he has done two or three times. [02:36] Tracking in Google Drive was difficult, so Eric’s team had to come up with alternative solutions. [03:00] Create an internal workplace Wiki to track everything. [03:45] Looop is a great training option, as is Trainual. [04:15] If you are going to document, get the whole company on board. [05:03] It’s a chore, but in the long run you will appreciate the work you put into documenting everything. [05:50] Make sure you have someone organizing the documentation process. [06:04] That’s it for today! [06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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7 Email Marketing Hacks That You Aren't Leveraging (But Should) | Ep. #867

Dec 15, 2018 06:46

Description:

In episode #867, we discuss 7 email marketing hacks that you probably aren’t leveraging. Tune in to hear what tactics you shouldn’t take for granted.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Email Marketing Hacks That You Aren't Leveraging (But Should) [00:45] 1: Have a super-signature at the bottom of your email. [01:12] 2: Clean your lists. [01:40] If you keep sending emails to people who don’t open them, Gmail will push them to spam. [02:41] 3: Use Sender Score to see if you are being blacklisted. [03:04] 4: Re-send your email to those that didn’t open it (with slight tweaks). [03:48] 5: Instead of putting a bunch of links in your email, keep it simple. [04:10] 6: Don’t send HTML based emails with templates. [05:06] 7: Write nine word emails. [05:15] When you do this, it should be right to the point. [05:33] It’s a great way to get a conversation started. [05:49] That’s it for today! [05:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The #1 Job Email Marketing Is Supposed To Do | Ep. #866

Dec 14, 2018 05:34

Description:

In episode #866, we discuss the #1 thing email marketing is supposed to do. Tune in to hear what you should be getting out of your email marketing campaign.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The #1 Job Email Marketing Is Supposed To Do [00:35] Email marketing is supposed to get your reader curious enough to continue opening emails. [01:15] Neil’s friend from HubSpot believes that once someone subscribes to your email list, they will typically buy right away or within the first 30 days. [01:45] Generally, you generate more revenue by getting people to open the first few emails and pitching right off the bat. [02:31] Neil likes to drive people to his webinar right from the email. [02:50] He feels this generates more immediate revenue. [03:35] Ben Settle has an email list called Email Players. [03:50] He popularized the idea of “Seinfeld Emails”. [04:15] Every Tuesday, Neil writes custom emails to promote his blog posts. [04:28] That’s it for today! [04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The One Thing You Have to Do Before You Start Doing SEO | Ep. #865

Dec 13, 2018 04:20

Description:

In episode #865, we discuss the one thing you have to do before you start doing SEO. Tune in to hear what your first step should be.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The One Thing You Have to Do Before You Start Doing SEO [00:36] Look up your competitors in Ahrefs or SEMRush. [00:44] These tools will show you their most popular pages, the terms for which those pages rank, their positions, and total traffic value. [01:02] This information will help you determine what you should target. [01:45] Once you find one competitor, you can find others using the above listed tools. [02:10] When you are looking at information on Ahrefs, you can see the content gap. The content gap is the content that your competitors are covering that you are not. [02:36] Use the Keyword Difficulty Tool to see how hard it would be to rank for a given topic. [02:50] BuzzSumo will give you an idea of competitors’ social shares. [03:10] That’s it for today! [03:25] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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7 Quick Hacks to Boost Your Click-Through-Rate | Ep. #864

Dec 12, 2018 06:07

Description:

In episode #864, we discuss 7 hacks to boost your click-through rate. Tune in to hear these quick and easy hacks.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Quick Hacks to Boost Your Click-Through-Rate [00:32] 1: Write a better title. [00:55] Try to bring people to the point of sale. [01:05] 2: Leverage curiosity. [01:20] Try to have a juicy hook. [01:52] 3: Improve your meta description. [02:30] 4: Use adjectives. [02:40] Using words like “effortless” really draw people in. Using descriptors in your titles helps to get people interested in your article. [03:25] 5: Make sure you use a good thumbnail in YouTube. [04:00] Your thumbnail even matters on Facebook. [04:15] 6: Use rich snippets. [04:30] There is usually a plugin in Wordpress to help with something like this. [04:38] 7: Use a tool like Clickflow or Google Search Console to optimize your click-through rates. [05:15] That’s it for today! [05:18] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Do Internal Linking The Right Way | Ep. #863

Dec 11, 2018 05:29

Description:

In episode #863, we discuss how to do internal linking. Tune in to hear how to do it the right way.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Do Internal Linking The Right Way [00:35] Neil has seen people overuse this technique: putting rich anchor text in the footer. [01:00] A lot of people put rich anchor text in the footer, but if you overdo that, you will get hit with a penalty. [01:25] Be more selective with this particular tactic. [01:45] Create content around long-tail phrases. [02:25] If you look at Zappos, they structure their site really well. [02:45] Each category page leads to further, more specific categories. [02:55] This is great, because it has a logical flow that makes it easy for Search Spider to crawl through. [03:25] Make sure your sitemap is logical. [03:50] Interlinking throughout your content is a successful tactic. [04:24] That’s it for today! [04:30] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The 12 Days of Christmas (Marketing Edition) | Ep. #862

Dec 10, 2018 04:34

Description:

In episode #862, we discuss a great holiday marketing campaign idea. Tune in to hear how you can run a 12 Days of Christmas marketing campaign.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The 12 Days of Christmas (Marketing Edition) [01:10] When Eric was at Treehouse, they did a 12-day giveaway. [01:40] They even partnered with other companies to help sweeten the deals. [01:52] Use Viper or King Sumo Giveaways to run your giveaway campaign. [02:40] Most people use these campaigns to increase revenue, but others use it to gain loyal customers. [03:25] That’s it for today! [03:31] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Get More Search Traffic in 30 Days (Without Paying for It) | Ep. #861

Dec 9, 2018 04:53

Description:

In episode #861, we discuss how you can get more search traffic in 30 days. Tune in to hear what you can do to bump up your traffic.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Get More Search Traffic in 30 Days (Without Paying for It) [00:35] Everyone has search traffic, but how do you get more really quickly? [01:02] Use Google Search Console and look at the pages that are getting the most traffic. [01:15] Try Keyword Tool or UberSuggest and type in the keywords that are driving people to your site. [01:25] Take the long-tail variations and include them in your copy. [02:03] Eric used this technique and has increased his traffic by 20% month over month. [02:41] Eric and his team took content that was out of date and updated it! [03:05] Use the content re-usage framework to help guide you through the process of updating content. [03:50] That’s it for today! [04:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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7 Last Minute Holiday Marketing Ideas | Ep. #860

Dec 8, 2018 06:35

Description:

In episode #860, we discuss 7 last-minute holiday marketing ideas. Tune in to hear 7 great ways to promote your business this holiday season.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Last Minute Holiday Marketing Ideas [00:50] 1: Leverage the 12 days of Christmas. [01:02] Each day, you can have a special offer. [01:32] 2: Have a special, one day event. [02:20] 3: Discount your most popular or profitable items, so you can an influx of traffic and sales. [03:08] 4: Have a photo-sharing contest on social media. [03:26] Make sure the contest is product-centric and also offer your product as a prize. [03:48] 5: The spinning wheel (like Wheel of Fortune). [04:07] A prize wheel is a great way to attract people. [04:24] 6: Have a gift card bonus. [04:34] As an example, for every $100 in gift cards someone buys, offer an additional amount, like $25 for free. [05:07] 7: Cross-promote your products and services with another company. [05:24] That’s it for today! [05:33] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Get Sales and Marketing to Work Together | Ep. #859

Dec 7, 2018 05:31

Description:

In episode #859, we discuss how to get Sales and Marketing departments to work together. Tune in to hear how to unify these separate teams.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Get Sales and Marketing to Work Together [00:38] You will often see the Marketing and Sales departments working against each other. [01:15] Figure out what would align both teams. [01:40] Neil has found that getting these two teams to work together is hard, unless you have a CRO. [02:30] Having a CRO is expensive, so if you can’t afford to hire one, having weekly meetings with both teams will be beneficial. [03:35] CRO’s are worth hundreds of thousands of dollars. [04:00] If you’re running a small business, you’re going to have to be the glue that keeps these teams working together. [04:20] Use the Traction framework. [04:27] That’s all for today! [04:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Why Dwell Time Matters for SEO (and How to Increase It) | Ep. #858

Dec 6, 2018 05:03

Description:

In episode #858, we discuss why dwell time matters for SEO. Tune in to hear how you can increase your dwell time.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why Dwell Time Matters for SEO (and How to Increase It) [00:36] Dwell time is how long people spend on your page. [00:46] Google factors this in when ranking your site. [01:05] The longer a visitor stays on your site, the more engaged they are. [01:57] Look at your pages with the most search traffic and figure out the highest ranking keywords. [02:30] If you make sure that your webpage answers the questions people are searching for, it will increase your dwell time. [02:41] A friend of ours has an app called “YouTube Subscribe Bar”. [03:00] When you write a post, find a relevant video on YouTube, plug the embed code into the app, and it will not only embed the video, but allow you to post a link to subscribe to your channel instead of the video creator’s channel. [03:50] If you’re not sure what people want, make a survey asking them. [04:04] That’s it for today! [04:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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7 Tools Will Help You Kick Butt in 2019 & Beyond | Ep. #857

Dec 5, 2018 08:00

Description:

In episode #857, we discuss tools that will help you kick butt next year. Tune in to hear which tools are going to help you succeed.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Tools Will Help You Kick Butt in 2019 & Beyond [00:45] Gong can be used for sales and to help coach your team. [02:00] Ahrefs Link Intersect lets you compare yourself to three of your competitors. [02:40] Loom lets you record your screen. [03:06] It will also let you draw on the screen and have a call to action at the end of your video. [03:33] EverWebinar will help you create great webinars. [04:15] Wirecast allows you to livestream and simulcast your events. [04:57] VidIQ is a great video tool that will help you get more views. [05:17] Zoom is a great conference call and webinar tool. [06:00] This tool is perfect for increasing engagement. [06:20] Neil prefers WebinarJam. [07:00] That’s it for today! [07:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Create a Marketing Plan for 2019 | Ep. #856

Dec 4, 2018 06:36

Description:

In episode #856, we discuss how to create a marketing plan for 2019. Tune in to hear what things you should think about to help you create a plan.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Create a Marketing Plan for 2019 [00:48] Traction is a great resource to use and live by. [01;05] Use each quarter to plan for the next one. [01:55] Use Zoom to meet with your remote team. [02:10] Scale up everything that worked. [02:35] Think about how to increase lifetime value of customers. [03:45] Think about something extreme you can do. [03:53] Take something that is working and double down on it. [04:07] Think about what to eliminate. [04:31] What ideas can you use from other industries and apply it to your business? [04:56] What can you steal from competitors? [05:12] That’s it for today! [05:49] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How Often Should You Re-Write Your Content? | Ep. #855

Dec 3, 2018 04:09

Description:

In episode #855, we discuss how often you should update your content. Tune in to hear how often you should be doing this.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Often Should You Re-Write Your Content? [00:40] Neil goes through his content once per year. [01:20] Hubspot has employees specifically for content repurposing. [01:45] Problogger is a great place to find some of the best writers to help repurpose your content. [02:40] If your traffic dips, you’ll find that if you stay on top of updating your content, you will have fewer dips. [03:09] That’s it for today! [03:14] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The One SEO Tactic We Use That You Don't | Ep. #854

Dec 2, 2018 06:08

Description:

In episode #854, we discuss the one SEO tactic we use, but you probably aren’t. Tune in to hear what you should be doing to increase your traffic.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The One SEO Tactic We Use That You Don't [00:45] The one tactic you’re neglecting is upgrading your content. [01:15] Take the pages that are getting you the most search traffic and improve the content. This will get you even more traffic. [02:05] After Eric upgraded some of his content, it increased his number of visitors by 4x. [02:45] People like to link to top ranking pages. [03:22] See which of the top keywords you already have and add more of the top-ranking keywords and paragraphs of text that relate to said keywords. [04:45] Use Ahrefs to check your keyword rankings. [05:17] That’s it for today! [05:26] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.

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The One Twitter Tool You Have to Use But Aren't | Ep. #853

Dec 1, 2018 04:12

Description:

In episode #853, we discuss the one Twitter tool you have to use. Tune in to hear what vital tool you need to start using.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The One Twitter Tool You Have to Use But Aren't [00:36] The tool you should be using is SparkToro. [00:44] It will tell you how many of your followers are bots, among other things. [01:14] SparkToro checked Trump’s account and found that 61% of his followers are bots. [01:22] The tool also gives you a klout score. [01:50] We both use Twitter as an immediate news source. [02:10] SparkToro also gives you the latest marketing news, as well. [02:40] This tool will help you identify your real followers, which is key towards increasing engagement and conversions. [03:10] That’s it for today! [03:18] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How Long Does It Really Take For Marketing to Kick In? | Ep. #852

Nov 30, 2018 05:51

Description:

In episode #852, we discuss how long it takes for marketing to start working. Tune in to hear when you should expect to see results.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Long Does It Really Take For Marketing to Kick In? [00:40] In general, no matter what type of marketing channel you’re using, it will take at least three months to a year to see results. [01:15] If you can break even in 90-120 days, you’re in good shape. [02:12] The thing that takes the longest is branding. [03:25] You want to see results months over months. [03:40] When testing, cut the things that are losing money and try something else. [04:08] The moment you stop optimizing, is when a competitor swoops in and takes your slice. [04:35] Have a sense of urgency, but be patient. [04:52] That’s it for today! [04:57] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The Majority of Your Customers Won't Come From Marketing (It Will Come From This) | Ep. #851

Nov 29, 2018 06:14

Description:

In episode #851, we discuss why the majority of your customers won’t come from marketing. Tune in to hear where these customers are coming from.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic:  The Majority of Your Customers Won't Come From Marketing (It Will Come From This) [00:50] Create a good product or service and you will gain customers from word of mouth. [02:01] People talk about Tesla because it’s like driving a computer. It’s sleek, new, and exciting. This gives them great word of mouth advertising. [03:10] They recently announced a new product. [03:22] That was enough marketing for them. The buzz has already begun. [03:40] Surface advertises a ton, but They don't have to spend as much on marketing because people like them. [04:45] They love to use celebrity marketing to do the talking for them. [05:05] Be remarkable and people will talk about you. [05:20] That’s it for today! [05:25] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Should You Focus on Link Building in 2019? | Ep. #850

Nov 28, 2018 06:52

Description:

In episode #850, we discuss whether link building is still relevant. Tune in to hear what you should focus on in 2019.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Should You Focus on Link Building in 2019? [00:40] Spend time on it, but don’t let it be your primary focus. [01:15] Take an omni-channel approach to marketing. [01:35] Moz and Search Engine Land take up most of the listings. Bigger brands take up more space. [01:51] Focus on building your brand; the omni-channel approach is key to this. [02:45] You won’t succeed immediately. [02:55] Creating content and building a funnel will help you gain momentum. [03:15] It’s not a numbers game, it’s about quality. [04:00] Google doesn’t want to penalize everyone, they want to show the most relevant sites. [04:25] Try to do it right and use useful and relevant information. [04:45] Some of our podcast information is contradictory, because things have changed over the past year. [05:30] Once you have momentum, the site will continue to grow. [06:02] That’s it for today! [06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Keep Your Team Up to Date With Marketing | Ep. #849

Nov 27, 2018 07:10

Description:

In episode #849, we discuss how you can keep your team up to date with marketing. Tune in to hear how you can stay on top of marketing trends.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Keep Your Team Up to Date With Marketing [00:45] Eric went to a conference where he listened to how one company tracks employee progress. [01:38] Tweet at Eric if you would want to hear more about tracking employee progress. [02:05] Once a source stops broadcasting, they are no longer a reliable source, [02:22] Neil’s company does a Lunch and Learn once per week: free food and a seminar. [02:45] Create Skype or Slack groups for FYI’s. [03:15] The key is just to encourage constant learning. [03:45] Eric’s team has a show and tell. Everyone gets 5 or 10 minutes and people vote on who is offering the best information. [05:30] Consider lunch and learn events, conferences, and other in-person events. [06:00] Figure out what jives with your team members and adapt the learning methods to them. [06:11] That’s it for today! [06:29] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Put On A Simple Brand Building Event | Ep. #848

Nov 26, 2018 06:55

Description:

In episode #848, we discuss how to put on a simple brand building event. Tune in to hear what you can do to help build your brand with a live event.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Put On A Simple Brand Building Event [00:35] Last year, we had a Q&A event in LA. [01:15] We spent $3000 and made $2500, so we only lost $500. [01:30] Start small and be ok with losing money. [01:40] It’s important to have the right audience in attendance, [02:25] Having the right people will give you a greater ROI. [03:26] If you want to speak to the people you want to reach, think about what they would pay, what they would want out of the event, etc. [03:50] Most companies generate some amount of business from networking. [04:30] If it’s not high-ticket, you will lose money. [05:12] If you are small, start small and have just one audience draw speaking at your event. [05:53] That’s it for today! [05:57] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How Eric Got His Podcast Banned | Ep. #847

Nov 25, 2018 04:18

Description:

In episode #847, we discuss how Eric got his podcast banned. Tune in to hear what Eric did and how he fixed the situation.

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TIME-STAMPED SHOW NOTES

[00:27] Today’s Topic: How Eric Got His Podcast Banned [00:40] Initially, when making Growth Everywhere, there were only a few ways to promote a podcast. [01:14] You would see which podcasts your desired audience was listening to and then use the same keywords from those podcasts. [01:50] They started cracking down on “keyword stuffing”. [02:15] His team realized that they weren’t discoverable to new listeners, so they had to change their keywords. [02:36] They also had to reach out to the support. [03:08] If you add keywords in the description, but not the title, you will be fine. [03:18] That’s it for today! [03:21] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The Best SEO Tool That You Haven't Tried | Ep. #846

Nov 24, 2018 05:32

Description:

In episode #846, we discuss the best SEO tool you haven’t tried. Tune in to hear what tool you need to use every day!

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Best SEO Tool That You Haven't Tried [00:34] Ahrefs is the best tool! [00:47] There are features you probably aren’t using. [00:54] The Link Intersect lets you compare three competitors’ domains to your own. [01:30] When someone links to multiple sites in the same industry, they are likely to link to your site in that same industry. [02:50] Eric and Neil are probably only using a few features themselves, but they try to make the most of Ahrefs. [03:25] Spend time using the Link Intersect and use the data you gain from that. [04:31] That’s all for today! [04:42] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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What Should You Do When Marketing is too Expensive? | Ep. #845

Nov 23, 2018 05:55

Description:

In episode #845, we discuss what to do when marketing becomes too expensive. Tune in to hear what your best bets are.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Should You Do When Marketing is too Expensive? [00:36] Each year, the costs go up. [00:45] The majority of companies spend the most on Google Adwords and then Facebook ads. [01:05] Those channels produce good ROI. [01:19] However, the best ROI comes from conversion optimization. [01:46] Profitwell is a pricing services company. [02:14] Profitwell has discussed how the cost of acquiring customers continues to rise. [02:36] They have found that content marketing remains effective. [03:25] When leveraging CRO, it’s about improving the lifetime value of each customer. [03:47] Clickfunnels will help you maximize your funnel. [04:40] It’s rare that people focus on the lifetime value of their customers. [04:47] That’s it for today! [04:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Know Every Company That Visits Your Site | Ep. #844

Nov 22, 2018 05:32

Description:

In episode #844, we discuss how you can figure out who is visiting your site. Tune in to hear which tools can help you figure this out and what to do with the information.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Know Every Company That Visits Your Site [00:35] Lead Feeder looks at the IP addresses of those visiting your site, which pages they visited, and how long they stayed. [00:56] They will often provide a dashboard that shows the contacts and LinkedIn profiles of visitors to your site. [01:32] Making sure you are GDPR compliant is important, so talk to a lawyer. [01:50] If your goal is to go after the Microsoft’s of the world, reaching out to top execs is extremely difficult. [02:10] It’s much easier to approach top level execs at mid-sized companies. [03:05] Response rates are much higher at smaller companies. [03:15] Make sure you include the use of chat tools like Drift or Intercom. [03:30] Clearbit is also a great email tool. [03:58] Listen to the Growth Everywhere Drift episode with the VP of Marketing. [04:38] That’s it for today! [04:41] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How Content Marketing Will Change in 2019 | Ep. #843

Nov 21, 2018 05:13

Description:

In episode #843, we discuss how content marketing will change in the coming year. Tune in to hear how you can get ahead of the trends.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Content Marketing Will Change in 2019 [00:50] We are more conscious of doing omni-channel marketing. [01:40] Content is most likely old and regurgitated, which affects rankings. [02:23] Content marketing is played out. [02:45] You have to produce new, cutting edge content or it won’t rank well. [03:44] Build good will with live events. [04:01] It is so important to build actual relationships with people in order to succeed. [04:10] That’s it for today! [04:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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7 Growth Hacks That Will Help You Drive More Sales  | Ep. #842

Nov 20, 2018 06:57

Description:

In episode #842, we discuss 7 growth hacks that will help you to drive more sales. Tune in to hear how you can increase your sales rates.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Growth Hacks That Will Help You Drive More Sales [00:33] 1: Full Contact. [00:45] At networking events, people still trade business cards. Full Contact takes the information off scanned business cards and helps you organize it. [00:58] It works in conjunction with Zapier. [01:22] It reduces time spent on data entry. [01:28] 2: Gong. [01:44] Gong will help you determine how a pitch went. [02:05] You can use the data to help optimize conversion rates. [02:54] 4: Schedule Once. [03:10] This will help you schedule Sales Rep calls and target the correct leads. [03:41] 5: Reducing Friction. [04:05] The cost per acquisition for a webinar lead was around $12, which is pretty high. It recently dropped to $4. [04:20] 6: Integrate with Twilio. [04:40] You can send text reminders for scheduled sales calls. [05:05] 7: Front. [05:15] Once you have people opt in to emails or messages, you integrate Front with Twilio and send text messages and share those conversations with others on your team. [06:02] That’s it for today! [06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How SEO Will Change in 2019 | Ep. #841

Nov 19, 2018 06:05

Description:

In episode #841, we discuss how SEO is going to change in 2019. Tune in to hear what is on the horizon for Internet marketing.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How SEO Will Change in 2019 [00:44] The change is going to regard branding. [01:05] Over the last few years, the more links you build, the higher your rankings. [01:25] Links are still powerful, but brands rank and retain their rank long term. [02:22] If you build a brand, you are virtually indestructible. [03:05] To build a brand, you need to engage in many different marketing aspects: SEO, social, content marketing, etc. [03:25] You used to be able to build a brand through a single channel, but now you need to leverage every channel you can. [03:45] SEO alone doesn’t work as well as it used to. [04:15] Eric got a lead that came in through a YouTube video posted on Facebook. [04:45] Be patient: you won’t see much action in the first 3-6 months of building your brand. [05:08] That’s it for today! [05:22] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Have No Audience? Do This | Ep. #840

Nov 18, 2018 08:43

Description:

In episode #840, we discuss what you should do to build an audience. Tune in to hear how you can build a following.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Have No Audience? Do This [00:45] Try going live. [01:21] Drive traffic to a live video and try to build good will. [01:45] You can promote a live stream to your email lists or other social lists. [02:01] Social networks push live content. [02:20] If you’re going to do live content, use YouTube, Facebook, Instagram, and Periscope. [02:52] Live content boosts your engagement numbers. [03:45] Retarget the top 5-10% of people that watch your live video. [04:50] Brendon Burchard recorded a livestream of an online course. [05:15] Afterwards, that video can become a reusable asset. [05:30] You can talk about other people’s products and services if it will benefit your audience and help you build your number of followers. [06:05] A lot of money doesn’t need to be spent creating live streams. [06:27] Wirecast allows you to simulcast live streams. [06:55] Neil is going to stop speaking at conferences and only do live streams. [07:25] That’s it for today! [07:40] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Here's The Secret Instagram Weapon No One Is Talking About | Ep. #839

Nov 17, 2018 07:47

Description:

In episode #839, we discuss the secret Instagram weapon no one is talking about. Tune in to hear about this new method of Instagram marketing you need to implement.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Here's The Secret Instagram Weapon No One Is Talking About [00:48] Direct Heroes is a chatbot for Instagram. [01:00] It works through DM’s. [01:25] If you are a brand, you can ask people to DM you and from there, you can set up automatic responses. [02:08] On social platforms, the best way to drive conversions is to engage your followers. [03:05] Drift has written great content on conversational marketing. [03:25] 2% of Eric’s leads are from conversational marketing. [04:22] It’s important to use the chatbots to drive people to other content, an email list, or some other aspect of your marketing funnel. [05:25] Our tickets are too expensive, so manning chats wasn’t worth our time. [06:08] One of Eric’s friend runs a company called LTV Plus. They are chat agents that man your bots. [06:46] That’s it for today! [06:57] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How To Make Your SEO 10x More Effective  | Ep. #838

Nov 16, 2018 08:12

Description:

In episode #838, we discuss ways to make your SEO 10x more effective. Tune in to hear the one thing you may not be doing.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How To Make Your SEO 10x More Effective [00:48] Conversion rate optimization is the thing to do. [01:35] It’s the one thing in marketing that, while unpopular, is the most effective. [02:40] Conversion XL is a great blog for ideas and inspiration. [02:46] Conversion-Rate-Experts is another great resource. [02:57] Quicksprout is a third resource to check out. [03:08] If you are looking for a paid solution, look at Visual Website Optimizer. [04:00] Quantitative data will be helpful in determining where you lose people. [04:20] Using SurveyMonkey, you can get feedback you wouldn’t get from data. [05:35] You’re going to have to run a ton of tests to get statistical significance. [06:15] If you don’t have a ton of traffic and you’re in the B2B space, you may not want to optimize for sales, but rather for leads. [06:46] That’s all for today! [07:14] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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What Goes Up Must Come Down | Ep. #837

Nov 15, 2018 06:09

Description:

In episode #837, we discuss traffic patterns. Tune in to hear why losing traffic is normal.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Goes Up Must Come Down [00:40] The stock market is having a bad week. [00:55[ The SEO market is fluctuating, as well. [01:12] Eventually, everyone’s traffic goes down. [02:05] There are always cycles in business. [02:20] Every marketing channel changes their algorithm. [03:00] Keep innovating and trying new channels. Never let your foot off the gas. [04:08] Marketing is now an omni-channel industry. There isn’t just one way to do things anymore. [04:33] That’s it for today! [04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Do You Really Need to Write 1890 Word Blog Posts to Rank on Page 1? | Ep. #836

Nov 14, 2018 05:42

Description:

In episode #836, we discuss the appropriate length for blog posts. Tune in to hear how long your posts should be.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Do You Really Need to Write 1890 Word Blog Posts to Rank on Page 1? [00:45] Brian Dean is the one who came up with this theory. [01:08] Google looks at each industry separately. [02:05] You don’t need long form content to succeed. [02:40] There a lot of things you can do to rank. [02:52] In the B2B industry, longer is better. [03:03] B2C, length isn’t as important. [03:54] Use SEMRush or Ahrefs to look at the top ten results in your industry. [04:11] See what the trend is for length. [04:32] That’s it for today! [04:40] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How Google Search Console Can Help You Avoid a Penalty | Ep. #835

Nov 13, 2018 06:44

Description:

In episode #835, we discuss how the Google Search Console can help you avoid a penalty. Tune in to hear how GSC can help you.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Google Search Console Can Help You Avoid a Penalty [00:35] Most people have a drop in traffic at some point. [00:50] Large drops indicate a penalty, otherwise, it’s normal. [01:03] GSC tells you when you have errors; you will receive emails. [01:20] Don’t wait for your traffic to drop, check which the traffic status of your pages on a monthly basis. [01:45] Compare the content of top ten ranked sites with yours. [02:18] Check the Search Analytics section on GSC, make sure you click CTR, Impressions, and Clicks. [02:50] Then go to the “Pages” section. [03:00] Look for pages with a high impression count and low click-through rate. [03:15] This means you don’t have a good enough title or meta-description. [03:30] Low for B2B is below 1% CTR. [03:50] When optimizing title tags, click through to individual pages and click the “queries radio” button. This will show keywords and data. [04:44] Check to see where you are having page speed issues, as well. [04:57] Look at GSC once per week. [05:10] Build that into your workflow. [05:33] SEO is no longer about building links and optimizing code, it’s about optimizing the user experience. [05:39] That’s it for today! [05:44] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How Often Should You Login to Google Analytics? | Ep. #834

Nov 12, 2018 05:53

Description:

In episode #834, we discuss how often you should be logging in to Google Analytics. Tune in to hear why checking every day is never a good thing.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Often Should You Login to Google Analytics? [00:55] You can get addicted to checking your stats. [01:26] It’s not helpful. Go be productive instead! [01:50] If you check everyday, there are diminishing returns. [02:35] Take the time you would have spent checking your stats and do something actionable that will generate traffic. [03:15] Instead, just sign up for GA alerts. [03:50] Make sure you are comparing your stats from today to yesterday or this week to last. [04:20] If you have a team, put a dashboard up (mount a TV) and use Cyfe. [04:50] That’s it for today! [04:54] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The One SEO Tool You Aren't Using But Should | Ep. #833

Nov 11, 2018 07:08

Description:

In episode #833, we discuss the one SEO tool you aren’t using. Tune in to hear what you should be using and how it will help your business.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The One SEO Tool You Aren't Using But Should [00:35] Google Trends is the tool you aren’t using. [01:00] When brand mentions go up, so does traffic. [01:35] A trusted brand ranks higher. [01:45] Google Trends shows how your brand is ranking over time. [02:05] Google Trends is just a graph, but you can compare different businesses to your own. [03:34] In the title of your blog post, include your brand name. [03:45] Write amazing content. [04:05] People who spend a lot on video ads have higher trend ratings. [04:35] Podcasts or videos build a strong relationship with customers and strengthen your brand. [04:51] Use WireCast allows you to simulcast to different live platforms all at once. [05:15] Create live streams: It will increase engagement. [05:45] This will also help your static content. [05:52] That’s it for today! [05:57] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Expand Your SEO Campaign Globally | Ep. #832

Nov 10, 2018 06:36

Description:

In episode #832, we discuss how you can expand your SEO campaign. Tune in to hear how you can target international markets.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Expand Your SEO Campaign Globally [00:46] Neil is now targeting various countries throughout the world via his website. [01:15] Neil once travelled to an event in Brazil and it convinced him to target that market. [02:08] He went after Brazil first because he bonded with the audience from the event. [02:25] The second time Nail expanded to another international market, he realized you need people native to that locality. [02:56] You can’t just hire translators, you need people on the ground. [03:30] Neil gets 100,000 visitors per month from Germany. [03:43] Brazil brings in over 230,000 visitors. [04:00] When you translate your content, it will take a year to get off the ground in those markets. [04:05] Don’t translate all of your content, make sure you curate it for each market. [05:19] That’s all for today! [05:24] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How Do You Market in a Brand New Industry? | Ep. #831

Nov 9, 2018 05:19

Description:

In episode #831, we discuss how you can market in a brand new industry. Tune in to hear what you can do to kick things off in a new industry.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Do You Market in a Brand New Industry? [01:00] Google is excellent for demand fulfillment. [01:15] If a lot of people are looking for a given item, it will be easier to find and thus fulfill that demand. [01:32] If it’s a new product, go to Facebook and create content in order to drive traffic and promote your business. Create demand!1 [01:57] Get people to blog or write articles about you. [02:30] Facebook ads work extremely well. [02:40] Influencers are key: maybe pay them to talk about or promote you. [03:15] Hoverboards blew up because people were instagramming about them. [03:30] If you have an email list, barter with a popular influencers. Try to have something to offer. [04:10] That’s it for today! [04:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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What's The Purpose of Blogging if it Doesn't Generate Sales? | Ep. #830

Nov 8, 2018 08:14

Description:

In episode #830, we discuss the purpose of blogging. Tune in to hear why you should keep blogging.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What's The Purpose of Blogging if it Doesn't Generate Sales? [00:40] It took 3-4 years to generate revenue on Quicksprout. [01:15] When Eric came to Singlegrain, they were getting 3000-4000 visits per month. [01:20] Now, they are getting around 170,000 visits per month. [01:24] It took 2 years to get the ball rolling. [01:45] Most clients come from word of mouth. [01:55] Blog posts won’t generate leads. [02:10] When people link to your content, that will help your domain authority among other things. [03:14] Neil's website gets good traffic, but it took him 2 years to get there. [03:45] Once you get a good amount of traffic, you will find that there are greater opportunities for leads. [04:00] Legion Athletics has done well through promoting content. [04:15] Be crafty: use surveys, listservs, etc. to generate leads. [04:40] Blog because you can take your blog traffic and direct it towards other pages on your site. [04:50] Blogging generates indirect sales. [05:25] Hubspot thinks nurturing is useless and doesn’t generate revenue. [06:00] Go to Singlegrain and join the email list. [06:10] The list has a super-signature. [06:30] Neil has recorded a thank you video depending on to which list you subscribe. [07:03] That’s it for today! [07:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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7 Content Marketing Hacks You Aren't Leveraging (But Should) | Ep. #829

Nov 7, 2018 07:03

Description:

In episode #829, we discuss the 7 hacks you aren’t leveraging. Tune in to hear which basic hacks you are overlooking.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Content Marketing Hacks You Aren't Leveraging (But Should) [00:57] 1: After you send an initial email blast, wait 3 days and then go to your email solution (ConvertKit) and resend the email to everyone who didn’t open the first one. Make sure to change the subject line. [01:31] 2: Split test your titles and meta-descriptions. Try using ClickFlow. [02:05] 3: Use push notifications and get people to opt-in through their browser. [02:53] 4: If you want a 16% email opt-in rate, use a spinning contest widget. Try Privy. [03:35] 5: Make sure you are putting your name in the title tag. [04:45] 6: Remember your root domain. [05:12] Leverage internal linking. [05:20] 7: Use MobileMonkey to blast out your latest blog posts through Facebook Messenger. [05:54] That’s all for today! [06:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Deal With Google's Ever Changing Algorithm | Ep. #828

Nov 6, 2018 07:19

Description:

In episode #828, we discuss how to deal with Google’s algorithm. Tune in to hear what you can do if your traffic slows down because of changes to the algorithm.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Deal With Google's Ever Changing Algorithm [01:17] When traffic tanks, Neil likes to check Search Engine Roundtable. [01:22] Also check out forums like BlackHatWorld to see what the chatter is. [01:40] Unless you see huge tanks, there is not much you can do. [01:52] The most important thing you can do is diversity your traffic. [02:10] This will put you ahead of the game, instead of dealing with problems after your traffic tanks. [02:40] When Gmail released the “Promotions” tab, Facebook saw a dip in traffic, because their emails were getting sorted out of the inbox. [03:25] CYA and diversify right out of the gate. [03:45] Even when things are going well, it can’t last forever. [04:18] The people who typically get hit by changing algorithms are people who don’t focus on SEO. [04:37] Every year, you should be updating your content. [05:30] Look at data from different sources to determine if action is necessary. [05:42] Overall, having an omni-channel approach is key. [06:00] Don’t just assume you’ve been penalized when your traffic slows. [06:11] That’s all for today! [06:17] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How Developers Drive More Traffic Than Marketers | Ep. #827

Nov 5, 2018 05:36

Description:

In episode #827, we discuss how developers drive more traffic. Tune in to hear what they can do that marketers cannot.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Developers Drive More Traffic Than Marketers [00:40] Dropbox and Facebook didn’t grow through paid ads, but through leveraging developers. [01:10] The tactics people have used in the past won’t work now. [01:20] A new tactic is to create tools. [01:32] If you give away a free tool, traffic will increase. [01:53] Tools have a cheaper cost per acquisition. [02:20] It’s called product-led growth. [02:21] Hubspot used to charge for their CRM, but they now have their own chat tool and website grader that they offer for free. [03:00] They lock people out from certain features, which is a great tactic. [03:20] Get creative. Use design and development as well. [03:58] Check out ProfitWell. [04:10] They will show you what the cost per customer is or should be. [04:33] That’s all for today! [04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How Much Is Your Business Worth (And How Do You Sell It)? | Ep. #826

Nov 4, 2018 06:53

Description:

In episode #826, we discuss if you should sell your business and how. Tune in to hear what you should consider before selling your business and what steps to take in order to do so.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Much Is Your Business Worth (And How Do You Sell It)? [00:40] There are a couple of websites that can help you with valuation. [00:48] Digital Exits has different calculators to use. [01:07] FEInternational publishes a lot of different content. [01:25] If you want to sell your site, but aren’t sure what it’s worth, check out Empire Flippers or Flippa. [01:30] These sites will also tell you how much similar sites are worth. [02:01] BizBuySell is another great resource. [02:12] These sites have a lot of inventory you can check out. [02:30] If you have a business that’s worth any sort of money, keep in mind that there is a recession on the horizon. [02:55] Ask yourself if you want to sell at the peak and then buy back at a low point. [03:21] Adventures is a resource Eric recommends. [03:53] Ask yourself if you love your business. If you don’t see long-term potential, go find something you love instead. [04:33] Research website brokers to find the right one. [04:44] You can also find someone to run your business for you as an alternative. [05:00] That’s it for today! [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Should You Sell Ads on Your Site? | Ep. #825

Nov 3, 2018 05:16

Description:

In episode #825, we discuss whether you should sell ads on your site. Tune in to hear why this may or may not work for you.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Should You Sell Ads on Your Site? [00:50] If you are selling ads on your site, people are leveraging your site and making more money than you are. [01:30] Neil used to think ads were useless. [01:42] However, his friend who runs Astrology Answers monetizes by selling astrology-related items and ads were great additional revenue. [02:21] It’s important to test this out. [02:35] Neil doesn’t monetize in India, so ads could be a way to generate extra income without hurting his revenue stream. [03:45] Test out ads to see if it will help, but don’t use it as your main source of income. [04:10] That’s it for today! [04:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Why Copying Your Competition Doesn't Work Anymore | Ep. #824

Nov 2, 2018 07:32

Description:

In episode #824, we discuss why you shouldn’t copy your competitors. Tune in to hear how you can beat the competition without copying their tactics.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why Copying Your Competition Doesn't Work Anymore [00:37] In marketing, things change constantly. [01:40] What has worked for others in a given time span, won’t work in the future because it has already been done to death. [02:20] Copying means you are not the visionary, you are the follower. This will leave you with an inferior product or service. [03:10] Every few months, Google rolls out algorithm updates. [03:30] SEO from 10 years ago won’t work today. [04:15] If you look at Drift or Intercom, they didn’t copy the competition. [04:41] Drift always changes how they launch new features. [05:15] Product Hunt didn’t work for Neil as well as it did for Drift. [05:40] Always look for new channels and make sure you’re taking an omni-channel approach. [06:12] That’s it for today! [06:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Network with Rich People | Ep. #823

Nov 1, 2018 08:32

Description:

In episode #823, we discuss how you should network with rich people. Tune in to hear how you should court the wealthy.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Network with Rich People [01:05] There are a lot of people that want to network with the wealthy. [01:20] Typically, if you want to network, you need to figure out what they do for fun or provide some sort of value. [02:25] Sometimes, networking can be indirect: you may end up connecting with a friend of the wealthy person you are trying to snag. [03:40] We’re speaking in generalities, but obviously, the advice works. [04:00] Don’t act like a fanboy, treat rich people like regular people, because they are regular people. [05:00] Neil doesn’t get fan attention, but in general if people have questions, he will answer them. [05:20] Neil treats everyone the same. [05:35] Once someone treats you like you’re different, it’s a turn-off. [06:30] Neil had a great experience of meeting someone in an airport. [06:50] The person followed up and so Neil followed up in return. [07:00] That’s it for today. [07:11] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The One Tool That'll Change Your Business | Ep. #822

Oct 31, 2018 07:42

Description:

In episode #822, we discuss the one tool that will change your business. Tune in to hear what this new, revolutionary tool is and what it does.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The One Tool That'll Change Your Business [00:40] The sales tool is technically for anyone with a team that runs sales or presentations. [00:55]  The tool is called “Gong”. [01:10] Our mutual friend, Mike, told another friend who told Neil. [01:25] Eric heard about it a similar way. [01:43] Gong is a sales coaching tool. [02:30] It’s impossible to have your VP of Sales sit in on every call. With Gong, this person can search through every sales call and figure out where the issues are. [03:07] Gong has a call recorder function that makes this possible. [03:22] It helps you train your team in less than two weeks. [03:35] It decreases onboarding times. [04:10] The tool is not just for managers. [04:16] Team members can listen to their own calls. [05:30] It’s all about getting the team to review their own work and increase self-improvement skills. [05:54] Gong pulls transcripts and points out issues. [06:10] It will also show your talk time ratios. [06:39] That’s it for today! [06:47] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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What Should You Do if Paid Ads Don't Work? | Ep. #821

Oct 30, 2018 06:41

Description:

In episode #821, we discuss what you should do if paid ads aren’t working. Tune in to hear how you can fix this failure.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Should You Do if Paid Ads Don't Work? [00:34] People keep running ads that aren’t working. You don’t need to cut the ads, just pause them. [01:01] Just because you spend money, doesn’t guarantee revenue. [01:30] Back at Treehouse, Eric paused ads when he first got there. [01:50] Pausing campaigns allows you to look at the data and determine what the issues are. [02:30] If you are constantly spending, you won’t have time to reflect and ask the right questions. [03:20] If your ads aren’t working, use SEMRush and see what your competition is bidding on. [03:50] This will give you an idea about what your direction should be. [04:40] In most cases, you should be retargeting. [04:55] Facebook recently gave you the ability to compare your ads to competitors. [05:15] If your Facebook ads stall out, change your ad and messaging. [05:30] People have banner blindness. [05:36] that’s all for today! [05:42] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Scale Your Link Building | Ep. #820

Oct 29, 2018 06:34

Description:

In episode #820, we discuss how to scale your link building. Tune in to hear what you should be doing to create linkable assets.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Scale Your Link Building [00:58] The prerequisite is that you need amazing content. [01:10] The first thing you want to do is use BuzzSumo and Ahrefs. [01:18] Check keywords for similar content using these tools. [01:43] There is another tool called PitchBox: it helps you scale your outreach when it comes to link building. [02:05] They show you your targets when reaching out to people. [02:16] You can also use ScrapeBox. It will scrape the entire Internet to find everyone who links to other sites and content that is related to your topic. [02:40] When mass-emailing, look out for GDPR. [02:53] Use Hunter to find emails for the right targets. [03:06] Find people who already have popular articles about your topic and use Canva to create an infographic using this information. [03:40] HubSpot’s website grader will grade your website. [04:00] If you can build a linkable asset, you will get a lot of people linking to your content. [04:22] You can try to buy a linkable asset. [04:31] Don’t just focus on links, but also social shares. [04:42] If you can find other popular blog posts about your topic, find the people who retweeted the post and hit those people up. [05:10] Start a conversation about sharing your content. [05:29] That’s it for today! [05:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Compete in a Saturated Market | Ep. #819

Oct 28, 2018 06:33

Description:

In episode #819, we discuss tactics for competing in a saturated market. Tune in to hear how you can get an edge over the competition.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Compete in a Saturated Market [00:38] Neil recently released version 2.0 of UberSuggest. [01:01] I looked at the big players in the space and found that most of the major players aren’t making a ton of money. [01:19] Moz is making around 50 Million, Ahrefs is between 30-100 Million, and SEMRush is between 50-100 Million. [01:39] Google does over 100 Billion in ad revenue. [01:50] I found their models were all wrong, so I just released it all for free. [02:30] When you’re in a saturated market and there is no clear winner, you take the best of what everyone is doing. [03:00] Most people don’t use all the features from each service, so take the best ones. [03:40] The main differential in Neil’s product is that it is user-friendly and free. [04:15] Learn from what other people are doing. [04:45] My goal is to build an all-in-one marketing suite that helps others generate traffic. I’m not trying to compete with other SEO software. [05:15] Version 3.0 will allow you to put in a URL and it will tell you what the top pages, keywords, traffic, and will break it down by region. [05:28] That’s it for today! [05:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How Often Do You Need to Adjust Your On-Page SEO? | Ep. #818

Oct 27, 2018 06:41

Description:

In episode #818, Eric and Neil discuss how often you need to adjust your on-page SEO. Tune in to hear how attentive you should be regarding this matter.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Often Do You Need to Adjust Your On-Page SEO? [00:40] Neil hasn’t updated in over a year. [01:00] You should probably adjust once per quarter. [01:15] Eric and Neil are too controlling, which means they didn’t make the time to get to it, because they are determined to do it themselves. [01:50] Neil optimized his own website. [02:00] He doesn’t typically set dates to optimize his SEO, he does it as he gets Search Console errors. [2:35] If your on-page SEO is solid, you don’t need to change it, but you should run tests. [03:12] Optimize your title tags using Clickflow. [03:30] When you do it manually, you don’t get reminders. [03:55] Most people don’t look at their on-page SEO until they get slapped by a Google update or their traffic drops off. [04:08] The messiest sites have the worst on-page SEO. [05:21] Check out the product Neil prefers to the WP Engine. [05:37] That’s all for today! [05:41] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Scale Your Content Marketing | Ep. #817

Oct 26, 2018 05:50

Description:

In episode #818, we discuss steps to scaling your content marketing. Tune in to hear each step you need to take to make sure your content ranks.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Scale Your Content Marketing [00:48] Step 1: Find an editor who can manage writers and come up with good topics. Check out ProBlogger. [01:18] Step 2: Go out and hire writers. The editor may be able to help with this. [01:36] Always hire the editor first. [01:48] Step 3: Have the writers submit topic ideas. [02:15] Remember the Content Reusage Framework. [02:30] Step 4: Hire someone who helps with promoting. [02:48] Step 5: Come up with rubrics for content guidelines and promotion. [03:02] Once you have a system or guideline, there will be a consistent voice, tone, and format for your blog. [03:30] Once again, reference the Content Reusage Framework to repurpose your work. [04:03] Step 6: Have a content calendar. [04:15] Once the content is out, you promote it. All of this should be in the calendar. [04:52] That’s it for today! [04:56] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Build a 6 Figure Software Business in 10 Months | Ep. #816

Oct 25, 2018 12:29

Description:

In episode #816, Eric and Neil discuss how to build a 6 figure software business in under a year. Tune in to hear the secrets to their successes.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Build a 6 Figure Software Business in 10 Months [00:36] Eric has created a software company called ClickFlow. Clickflow takes Google Search Console data and will then tell you how many people are clicking on your title. [01:05] Clickflow helps you A/B test your title tag in order to get the max amount of clicks. [01:20] Clickflow is a subscription service that charges monthly or annually. [01:27] They are now making six figures in less than ten months. [2:00] Eric didn’t have a built-in audience to leverage. He achieved his goals with hard work. [02:20] He did a lot of cold outreach. [02:30] He emailed people with the subject line, “Feedback”. [02:45] He targeted websites he thought would be a good fit and had good rankings. [03:02] People actually responded and bought the software off the cold email outreach. [03:50] He did hit a small segment of his email list (300 or so) and sent a couple lines in an email and managed to pre-sell $10,000 for the tool. [04:20] He used that money to help build the tool. [05:15] Eric met one of the Co-Founders of ClickFunnels. [05:31] Russell Brunson and Grant Cardone’s TedX talk serves as a webinar. [05:47] They also offered software and courses for free or little money. [06:00] Bundling the offer makes everything more valuable. [06:10] Eric bundled his software and some courses and this allowed the company to make some cash up front. [06:50] It’s all about targeting the right audience. [07:04] Clickflow has a lower-level price to start. [07:20] The majority of their revenue comes from the larger accounts. The smaller accounts churn, because they don’t get that much value from the software. [07:50] Large companies like doing annual plans. [08:15] Eric landed some large companies through cold outreach. [08:22] They use a tool called Outreach, which automates your outreach. [09:05] If you use Datanyze, you put in search parameters. [09:25] LinkedHelper or Hunter will help you scrape private email addresses from LinkedIn. [09:55] Load the emails into Outreach and set up an email sequence. [10:50] You don’t need a built-in audience, you just need to do outreach. [11:20] That’s all for today! [11:37] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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My Failed Attempt at Content Marketing | Ep. #815

Oct 24, 2018 07:17

Description:

In episode #815, Eric and Neil discuss their failed attempts at content marketing. Tune in to learn from their mistakes.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: My Failed Attempt at Content Marketing [00:40] Whenever a new game comes out, there are marketers who jump at the chance to write guides for the hottest releases. [00:57] Eric was one of those people and when Portal 2 came out, he made a website that served as a guide for the game. [01:05] He then decided he was going to write crappy articles and then get a bunch of links from black hat websites. [01:27] His traffic spiked, but then after a week, Google caught on to him and his site and traffic ceased. [01:44] Neil’s worst attempt at content marketing was creating a form called, “Traffic and Conversion”. [01:58] He got hit by a webmaster notification tool that said his content was spammy. [02:04] He realized a lot of people were spamming his form, so he cleaned it up. [02:11] The lesson he learned was that user-generated content doesn’t rank as well as original, curated material. [03:19] It takes time to build a following and a lot of it comes down to promotion. [03:31] Content and links are the most important factors of SEO. [03:45] You have to figure out how to promote your site, product, content. Etc. [03:57] Promotion always matters. [04:00] Another of Neil’s failed attempts was with a site “Online Poker Lowdown”. [04:05] He ranked on page one for the term “online poker”, but it dropped because there was very little useful information. [05:00] Quality matters! [05:06] If your content sucks, you will lose your ranking. [05:45] Instead of hustling, create content about topics you like. [06:19] That’s it for today! [06:24] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Ugly Is the New Sexy: What You Can Learn From Southwest Airlines | Ep. #814

Oct 23, 2018 07:53

Description:

In episode #814, Eric and Neil discuss what you could learn from Southwest Airlines. Tune in to hear which tactics you should rip from this company.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Ugly Is the New Sexy: What You Can Learn From Southwest Airlines [00:50] Titles are key, which is why they titled this episode as such. [01:04] Neil tries to avoid Southwest, because he finds they are always delayed. [01:40] Eric’s last Southwest flight was delayed and problematic. [02:10] When Southwest first launched, they focused on serving three cities in Texas. [02:27] It took Southwest three years to get rolling and gain more customers. The first flights were sparsely populated. [02:44] The lesson here is to niche down at first. [02:54] Southwest has a hub and spoke model of business. [03:20] The airline does a lot of layovers, which allows them to ensure fuller flights and better prices. [04:15] You can either be efficient or offer exceptional service, but you can’t have both. [05:05] Southwest is not the best priced airline, but they have a “cool atmosphere” and free alcoholic beverages. [05:45] Optimize for efficiency, but allow for mistakes/refunds. [06:15] Think of your business as a funnel and check for leaks. [06:42] That’s it for today! [06:48] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Conferences Will Lose You Money Unless You Do This | Ep. #813

Oct 22, 2018 06:03

Description:

In episode #813, Eric and Neil discuss conferences and their value for small businesses. Tune in to hear how you could actually lose money attending unless you heed their advice.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Conferences Will Lose You Money Unless You Do This [00:35] Most people attend the wrong conferences. [00:55] There are conferences where people are paying $20,000 to attend. [01:10] Even if you get paid to speak, doesn’t mean you're going to generate an ROI. [01:14] The audience may not be the right fit for your company. [01:54] If you’re at a conference with lower-level people, they might not be able to close deals with you, as they aren’t decision makers. [02:30] If you are an introvert, you have to bring the party to you: throw a dinner and interact with a smaller group of people. [02:51] This is a good way to control some of the outcome. [03:30] Focus on the smaller events, as it’s much easier to close a deal. [03:46] Get cards, get info, and follow up. [04:33] Don’t be tacky, throw the dinner just to meet people and make connections. Don’t go for the hard sell. [04:54] That’s it for today! [04:59] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How We Grew Marketing School to Over 750,000 Monthly Listeners | Ep. #812

Oct 21, 2018 08:47

Description:

In episode #812, Eric and Neil discuss how to grow your podcast. Tune in to hear what you need to do to make your podcast a success.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] How We Grew Marketing School to Over 750,000 Monthly Listeners [01:10] They promoted the podcast through email blasts. [01:26] They begged others to promote through their lists, but you can pay people to promote through their email lists. [02:03] The content tilt was that their podcast is about two guys who love marketing. [02:25] They haven’t missed a show for two years. [02:40] Consider what your spin is, in order to set yourself apart. [02:54] Eric and Neil are picky about their titles. [03:05] They love to create clickbait-y titles. [03:15] Appealing titles help you. [03:35] They check out other ideas through BuzzSumo to see what is popular. [03:45] They also see what is popular on YouTube. [04:18] Before they even record, they start with the title. [05:22] They look at their Libsyn stats. This will show you which episodes do well. [05:51] Based on this, they know which topics to use in the future. [06:05] Apple Analytics is still in beta, but it’s starting to kick out info about podcast performance. [06:30] The live event is a great offer to get more listeners. [06:57] iTunes lists the last 300 episodes. It’s valuable to post as many as you can. [07:32] If you are interested in corporate training, tweet at Eric. [07:44] That’s all for today! [07:51] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Amazon Sellers May Go Out of Business If They Don't Do This | Ep. #810

Oct 20, 2018 07:22

Description:

In episode #810, Eric and Neil discuss the pitfalls of being an Amazon seller. Tune in to hear how you can avoid losing your shirt.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Amazon Sellers May Go Out of Business If They Don't Do This [00:45] Eric went to an Ecommerce conference and Amazon was the talk of the conference. [01:00] When it comes to Amazon, there is a lot of “short-termism”. [01:20] When you work on Amazon, you do not control the customers. [01:45] Marketing has now moved to being an omni-channel approach. [02:20] Amazon is growing, but as it grows, there will be more and more competition. [02:35] Because of this, you need to diversify. [04:20] As an Amazon seller, you will find that shady marketers will screw up your revenue. [04:45] Amazon sellers’ revenue can go to $0, because other sellers can flag you and get you banned (for no real reason). [05:15] If you have your own website, you won’t have to rely on Amazon as your only channel. [06:09] That’s it for today! [06:12] If you are interested in corporate training, tweet at Eric. [06:25] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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7 Ecommerce Marketing Tools That'll Skyrocket Your Growth  | Ep. #811

Oct 19, 2018 06:52

Description:

In episode #811, Eric and Neil discuss 7 marketing tools that will skyrocket your growth. Tune in to hear which tools you should be using.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] 7 Ecommerce Marketing Tools That'll Skyrocket Your Growth [00:41] 1: HelloBar helps you collect emails and emails help you build and control your audience. [01:01] 2: Cart Abandonment Software (ReJoin, etc.) are helpful. [01:25] This will help you increase your sales by 10%. [01:43] 3: Skubana is inventory management software. [02:18] They have a “god mode” that allows you to use one system to track everything and they won’t take a percentage of your revenue. [02:40] 4: Izooto will help you track people who visited your site, but didn’t make a purchase. [03:15] It’s a great way to increase conversions through directed push notifications. [03:35] 5: Jungle Scout helps you find products that are on the uptick. It tracks sales numbers. [04:15] 6: Bounce Exchange is very expensive, but it’s the most complex service for ecommerce. [04:30] It helps track shopping carts from device to device. [05:04] 7: Intercom is a chat bot and can integrate with other apps, like Stripe. [05:24] They have chat agents available 24/7. [05:36] Bonus: LandBot is a great landing page tool. [05:45] It’s another chat bot. [05:49] That’s all for today! [05:53] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Are All Links Created Equal? | Ep. #809

Oct 18, 2018 06:30

Description:

In episode #809, Eric and Neil discuss whether all links are created equal. Tune in to see if you are linking to the right sources.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Are All Links Created Equal? [00:50] Think about it from an algorithmic perspective. Would you treat every link the same? [01:05] No, because not all links are equal. [01:30] People used to think you needed the highest domain authority links out there, but that is a Moz metric, not a Google metric. Google doesn’t consider domain authority. [02:00] Instead of going for domain authority, go for the most relevant link. [02:30] Getting contextual links these days is the most effective method. [03:15] Don’t just link to one website. There will be diminishing returns. [03:33] You also want the link to be rich in anchor text. [04:25] Neil spends more money on this than most people, which he admits is a way to cheat. [04:40] Think logically: if it makes sense, if you link to different sources, you will rank higher. [05:02] Build relationships with different sources. [05:20] That’s it for today! [05:24] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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My Failed Attempt at SEO | Ep. #808

Oct 17, 2018 07:42

Description:

In episode #808, Eric and Neil discuss their early failures. Tune in to hear what not to do if you want long-term success.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: My Failed Attempt at SEO [00:38] When Eric started doing SEO, he wanted to white and black hat stuff. [00:55] He made a website called Lightshow Videos. [01:10] WIthin a month or so, he was ranked #1 for lightshow videos. [01:20] However, it doesn’t matter where you rank if you don’t get any volume. [01:40] Neil’s first site was a job board. [01:47] He realized the sites that had the most amount of traffic, had the most pages. [02:00] He scraped Google and looked for the most popular pages, then recreated those on his site. [02:05] He then started getting thousands of visitors per month. [02:14] Once he added Ad Sense, Google then became wise to his scheme and his traffic slowed down. [03:00] Eric once made a website about getting rid of pimples. [03:15] He hired writers off of Text Brokers and had them write 300-500 word articles. [03:30] Traffic slowly increased, but then remained stagnant. [03:50] Eric learned that you get what you pay for: quality matters! [04:22] Don’t get too greedy with link building. [04:31] Neil acquired a site called “Battlefield Bypass”, which was a park that was once the site of a Civil War battle. The site had a bunch of government backlinks. [04:41] Then he moved on to online casinos. [05:00] Neil would dominate rankings by backlinking to popular sites. [05:30] He was getting results, but it would only last for a couple of months. [05:55] The point is: Aim for long-term success. [06:09] That’s all for today! [06:18] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The Best Alternative to Facebook Ads (Hint: It's Not Google) | Ep. #807

Oct 16, 2018 09:31

Description:

In episode #807, Eric and Neil discuss the best alternative to Facebook Ads. Tune in to hear what you should be doing to grow your business.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Best Alternative to Facebook Ads (Hint: It's Not Google) [00:45] The best alternative is Growth Hacking. [01:07] Amazon’s version of growth was undercutting everyone on prices. [01:20] Zappos version of growth was giving free fast shipping. [01:33] You have to get creative and figure out what others in your industry aren’t doing yet. [01:40] Eric and Neil know someone who does $150 Million in business a year. [01:55] His businesses come from channel partnerships or affiliate marketing. [03:17] If you are just starting out, focus on channel partnerships and affiliate marketing. [04:28] Neil uses push notifications to get more traffic to his website. [04:45] It’s a simple way to get more repeat visitors. [05:10] If you go to Single Grain or Marketing School, they have chat bots set up that are intended to start a conversation and send people to the correct funnel. [05:40] Leverage what you have already. [06:04] Neil considers free tools a marketing play. [06:18] He gets over 5000 brand queries per day just because of his free tools. [06:35] That’s it for today! [06:45] Eric and Neil are trying to get 1 Million downloads. When they do, they are going to throw a live event. Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! [08:00] This live event is the ultimate growth hack.

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Should You Really Start a Podcast? | Ep. #806

Oct 15, 2018 06:28

Description:

In episode #806, Eric and Neil discuss whether you should start podcasting. Tune in to hear if you are the right kind of person for a podcast.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Should You Really Start a Podcast? [01:05] Podcasts often have listeners with high rates of income. [01:20] Do most people have time to create podcasts? [01:35] It is not realistic for most people to create a podcast. [01:45] Figure out your personality: if you love video, do that. If you prefer writing, write blogs. If you are a great speaker, podcast! [02:30] The biggest factor for success is hiring out/offloading the work. [03:15] Neil loves blogging and is good at it. It comes more naturally to him. [03:35] Eric prefers podcasting. [04:05] You’re not going to like the quality of the podcast early on, but if you keep it up, you will improve. [04:30] Make sure you have expertise in the field about which you are speaking. [05:02] The average podcast gets 191 downloads per month. [05:10] It takes times to build an audience. [05;27] Record in batches, don’t just do one per day. [05:30] That’s it for today! [05:34] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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A Step-by-Step Guide to Writing a Earth Shattering Blog Post | Ep. #805

Oct 14, 2018 08:34

Description:

In episode #805, Eric and Neil break down a step-by-step guide to writing earth-shattering blog posts. Tune in to hear what steps you should take to up your click-through rate.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: A Step-by-Step Guide to Writing a Earth Shattering Blog Post [00:36] Earth shattering is something you want to link to, share, or tell your mom about. [01:00] Step 1: Format your blog post as Intro, Body, Conclusion. [01:20] End your blog post with a question to get more comments and engagement. [01:36] Step 2: Bucket Brigades. [02:20] Step 3: Every single claim needs to have cited sources. [02:48] Step 4: Use images and videos. [03:20] Optin Monster created a plug-in called YouTube Subscribe. [03:36] This helps you embed the video. [03:49] Amazon Polly will also help you from an SEO perspective. [04:05] Step 5: Make sure your headline will knock people’s socks off. Keep it short. Seven words is a nice length, on average. [04:40] It shouldn’t be too long, but also needs to be descriptive. [04:50] Get ideas from BuzzSumo. [05:25] Having compelling arguments will set you apart, [05:40] Step 6: Have someone proofread your content. [05:55] Step 7: Promote your work! [06:07] Find people that have mentioned or linked to similar content using BuzzSumo. [06:25] Reach out and build a relationship, so you can share links to each other’s works. [07:41] That’s it for today! [07:45] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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What Should You Do When You Are Not Hitting Your Numbers | Ep. #804

Oct 13, 2018 07:07

Description:

In episode #804, Eric and Neil discuss what you should do when you are not hitting your numbers. Tune in to hear why experiments are necessary for marketing.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Should You Do When You Are Not Hitting Your Numbers [00:35] Back when Eric was at Treehouse, he was only one month into the job and the revenue was flat. [01:00] The CEO pulled him aside and said they would let him go if he didn’t improve the numbers. [01:09] Eric paused their ad spend and audited everything they were doing marketing-wise. [01:30] He saw some trends and bet everything on YouTube advertising. [02:00] If you are not hitting your numbers, your system isn’t working. [02:20] It’s important to perform drastic experiments. [03:10] Run traction meetings. [03:22] Within the meetings, always have an experimentation section for the content team. [04:30] The traction ICE model helps you break things down. [05:00] Neil rolled out a webinar the other day and changed up the lead-flow. The sales team went crazy. [05:55] Changing it up is timeless wisdom! [05:56] That’s it for today! [06:00] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Nail Your Social Media Marketing | Ep. #803

Oct 12, 2018 05:30

Description:

In episode #803, Eric and Neil discuss how to nail your social media marketing. Tune in to hear why engagement is the key to your success.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Nail Your Social Media Marketing [00:37] Everyone thinks you need to do so much. [00:50] Social media is about the community: if you don’t take time to build relationships, you won’t do well on social media. [01:00] Hubspot sucks at Facebook, because they are not taking the time to reply to comments and really engage followers and friends. [01:35] If you have 100,000 followers, but very few engage, Facebook won’t show others your content. [01:56] If you have a lot of engagement (sharing, etc.) Facebook rewards you with boosting your content. [02:25] Neil has a Facebook group with thousands of members and they are all engaged. [03:16] At first, the Marketing School group wasn’t getting much engagement. [04:00] It’s important to create and then nurture your connections. [04:18] That’s it for today! [04:22] Eric and Neil are trying to throw a live event. Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.

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The #1 Thing You Need to Do to Grow Any Business Successfully | Ep. #802

Oct 11, 2018 08:50

Description:

In episode #802, Eric and Neil discuss the #1 thing you need to grow a business successfully. Tune in to hear what you absolutely must do to be a success.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The #1 Thing You Need to Do to Grow Any Business Successfully [00:35] The #1 thing is not a marketing tactic, it’s people. [00:50] Without a great team, you are not going to grow your business. [01:37] CEO’s have three responsibilities: Keeping money in the bank, driving the vision, and recruiting. [01:47] The Dropbox CEO recently talked about how recruiting is always top of mind for him. [02:16] Bill Gates said the first 20 people at Microsoft built the company. [03:03] If an employee isn’t a cultural fit, they aren’t going to stick around. [03:15] Only hire people who are smarter than you and from whom you can learn. [03:25] Make sure you really interview each applicant and talk to their references. Figure out if they are truly a good fit. [03:47] Always test people out. [03:56] Make sure multiple people on your team interview each person. [04:11] Make sure they lay out a plan of action for their first few weeks or months at the company. [05:05] Do indirect reference checks (basically, be a detective). [05:30] Sometimes, Eric has gotten glowing reviews and other times, he has gotten more realistic information. [06:15] You have to have each person ask different types of questions in the interviews. [06:32] The CEO of Drift secretly tests people in interviews: he gives each candidate a cup of water and sees if they throw it away at the end of the interview. [06:35] Eric also does this and doesn’t hire anyone who doesn’t clean up after themselves. [07:18] If you can get people who can do the work, but won’t be a long-term fit, you are rolling the dice on mercenaries. [07:48] That’s it for today! [07:54] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.

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The SEO Playbook: The First 7 Steps You Have to Take | Ep. #801

Oct 10, 2018 08:55

Description:

In episode #801, Eric and Neil discuss the 7 steps you have to take when creating a site from scratch. Tune in to hear the 7 most important steps in the SEO playbook.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The SEO Playbook: The First 7 Steps You Have to Take [01:08] #1: Keyword research. [01:20] Use UberSuggest or another keyword research tool and look for the keyword with the most traffic, least competition, and the highest CPC. [01:40] This will give you an idea of the keywords that will drive traffic. [01:57] Keywords with a high CPC leads to higher revenue for you. [02:43] #2: Write skyscraper content. [02:56] If you look at Wikipedia, they rank high because their content keeps getting longer and longer. [03:35] #3: Share the content. [03:45] Go to BuzzSumo, see who shared similar content, then hit them up and ask them to share your content. [04:35] #4: Repurpose your content. [05:00] Reference the content reusage framework: spin your content off onto different mediums. [05:28]  #5: Start doing on-page SEO. [05:36] Use the Yoast SEO plug-in, optimize your title tags, optimize your meta-descriptions, link the right keywords. [06:02: #6: Leverage the process you have created. [06:34] Go to ProBlogger and hire people to create your content. [07:04] #7: Expand internationally. [07:12] Translate your content, adjust it to the local market, and make sure you note what region you are targeting through Ahrefs. [07:37] That’s all for today! [07:44] Tweet at Eric and let them know if you enjoyed this format. [07:52] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.

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The Best Way to Compensate Marketers | Ep. #800

Oct 9, 2018 06:02

Description:

In episode #800, Eric and Neil discuss the best way to compensate marketers. Tune in to hear how you should be paying your marketing team.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Best Way to Compensate Marketers [00:32] Before they started recording, Eric and Neil were discussing how the writers at Agora Financial do Billions in business. [01:07] On a podcast, they heard, a man was offered a job at Agora. The company offered to pay his rent for the first 6 months on the job, but the salary was small. [01:27] However, he was offered a dollar for every lead he was able to generate, as well as 1% of every sale that resulted from his leads. [01:47] In general, the best marketers are compensated in relation to their performance. [02:35] Once your business is established and you have built up a steady revenue stream, you may be able to get employees to take a small base plus performance incentives. [03:12] Everything is driven by incentives. [03:41] One of Eric’s friends recommends this: get the company to front $10,000 in ad spend for one month and you don’t pay the agency anything. If it works out, then you take on all the risk and grow from there. [04:38] Agora has their numbers down (they know what each customer is worth, etc.). If you are a new company, you may not have this information locked down and you may not be able to pay based on performance. [05:00] That’s it for today! [05:04] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.

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What Should You Expect From SEO In The First 30 Days | Ep. #799

Oct 8, 2018 06:42

Description:

In episode #799, Eric and Neil discuss expectations for SEO within the first 30 days. Tune in to hear where your site should be after 30 days.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Should You Expect From SEO In The First 30 Days [00:35] If you are doing it yourself and you’re changing things every day, you should see an uptick in impressions. [01:08] If you are using an agency, in the first 30 days, there will be a lot of planning and brainstorming. [01:22] Within 90 days, you will see a change in impressions. [01:40] Eric has a cool webinar about his product “Clickflow”. [02:24] A lot of established companies suck at SEO. [03:12] When Eric started with SEO, he had a site called “Light Show Videos”. He also had a site called, “How to Get rid of Pimples”. [03:22] He wrote content and didn’t see any progress in the first 30 days. After 90/120 Days, he started to see improvements. [03:48] Patience is key! [04:23] Over time, SEO has become harder. [04:45] Overall, you need 2 full years to get things rolling. [05:07] Within the 2 year mark, you start to see growth. Then, by year 3 people really grow or plateau. [05:44] That’s it for today! [05:52] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.

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How You Can Grow Your Traffic By Blogging Less  | Ep. #798

Oct 7, 2018 06:15

Description:

In episode #798, Eric and Neil discuss how you can grow your traffic without having to churn out new content. Tune in to hear what you can do to grow your traffic.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How You Can Grow Your Traffic By Blogging Less [00:40] On Wordpress alone, over 2 Million blog posts are being posted every day. [00:47] Backlinko only has 30 blog posts; they were aiming for quality over quantity. [01:30] Look at the most popular content posted by your competitors, post something similar that is ten times better. [02:31] If you take the time to write a quality, in-depth article, people won't’ ignore you. [02:54] Eric thought he was entitled to more traffic early on; no one should expect overnight results. [03:35] Mark Suster would write a blog post and then make sure his friends posted the content on Facebook. [04:15] If no one reads your content, it’s not going to rank. [05:10] That’s it for today! [05:15] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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One Simple Hack That Will Make Your Content Spread Like A Wildfire | Ep. #797

Oct 6, 2018 05:12

Description:

In episode #797, Eric and Neil discuss a simple hack that will make your content spread. Tune in to hear how you can increase your subscribers, readers, followers, etc.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: One Simple Hack That Will Make Your Content Spread Like A Wildfire [00:38] This is about content collaborations (specifically on YouTube). [01:01] Eric has 11,000 subscribers on YouTube and they pick up 20-30 new subs per day. [01:15] So, they made a video for a channel with 40,000 subs and vice versa. [01:25] They gained 150 subs from this collaboration. [01:56] This also works with webinars. [02:15] ConvertKit grew through collaborations and webinars. [02:50] Even podcasts are a great way to collaborate. [03:30] Think about what you can offer and make sure it’s a win for both sides. [03:42] You can also pay people for the privilege of collaborations or promotions. [04:15] This helped Neil boost his fan base. [04:16] That’s it for today! [04:20] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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When Should You Give Up On A Lead  | Ep. #796

Oct 5, 2018 06:30

Description:

In episode #796, Eric and Neil discuss when, if ever, you should give up on a lead. Tune in to hear how you should proceed with sales.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: When Should You Give Up On A Lead [00:35] Once people opt-in, Neil “sells them” right away. [01:20] Neil’s Sales Team will reach out a couple of times, schedule a call, see if they are qualified, pitch the customer, and then try to close. [01:50] If a lead reaches out, get them within the hours, but ideally within 5 minutes. [02:02] Once you get on a call, follow up within three business days if you don’t close over the phone. [02:22] Stagger your communication, so you don’t badger people. [02:38] Texting works and people tend to respond better to that. [03:14] Most sales teams have found that if you call within the first five minutes, you will double your revenue. [03:55] Acceptance rate from webinars are 100%. [04:20] Don’t give up on a qualified lead until they tell you to beat it. [05:05] If you want to call within one minute, get autodialers. [05:27] That’s it for today! [05:30] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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How to Keep Your Ad Cost Down Even As More Competitors Jump On Board  | Ep. #795

Oct 4, 2018 07:21

Description:

In episode #795, Eric and Neil Discuss how to keep your ad costs down. Tune in to hear how you could be saving money instead of losing it!

TIME-STAMPED SHOW NOTES:

[00;27] Today’s Topic: How to Keep Your Ad Cost Down Even As More Competitors Jump On Board [00:41] It is a given that no matter what, more people will sign up to use social media sites. [01:25] Ad costs will go up the more people get on board. [02:05] Keep in mind, that whether it is Google or Facebook, the goal of every ad platform is to show the results with the highest quality, not who paid the most. [03:00] It’s all about the keywords you use! [03:15] Whichever generates more clicks, generates more income. [03:26] Always test your copy and see what works. [04:02] Eric recently look at some of his ads: the cost per acquisition for image ads was $12, while video was $4-5. [04:22] You have to have good messaging that is targeted at your audience. [04:35] You need to test over and over. [04:43] In the early days of advertising, some people posted images of breasts to get a higher click-through rate. These days, you need to have relevant images and content. [05:28] Rotate your ad images and update your copy. [05:43] When people ran ads on TV and Radio, they found that their CPC’s went down drastically because people were seeing them everywhere. [06:16] That’s it for today! [06:20] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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How Pepsi Defeated Coke In Two Battles (And What You Can Learn From It)  | Ep. #794

Oct 3, 2018 06:56

Description:

In episode #794, Eric and Neil discuss how Pepsi managed to defeat Coke in two ways. Tune in to hear what you could learn from this soda giant.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Pepsi Defeated Coke In Two Battles (And What You Can Learn From It) [00:36] Coke is still the biggest beverage company in the world and they have a  larger market cap. [00:57] There is a book about this topic possibly called Fizzled and a podcast called “Business Wars”. [01:10] Pepsi went out of business a couple of times [01:15] When Coke was ahead and 10 Cents a bottle, Pepsi said for 5 Cents, you get double the amount of soda. [01:55] When you do something price-wise like Pepsi did, it’s a great way to gobble up market share and take over. [02:20] Uber and Lyft tried similar techniques and helped the companies grow exponentially. [02:55] Michael Jackson was hot in the 1980’s. [03:10] Pepsi was losing market share, so they paid Michael millions of dollars to do an ad. [03:35] This one spokesperson boosted their sales. [03:55] Freemium and free trials are great ways to undercut your competitors and get more business. [04:45] Choose your spokespeople wisely. [05:41] Pepsi tried to replicate the Michael Jackson effect with Britney Spears and Beyonce and it didn’t work. [06:07] That’s it for today! [06:12] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Our Favorite SEO Strategy That You Aren't Leveraging!  | Ep. #793

Oct 2, 2018 05:09

Description:

In episode #793, Eric and Neil discuss some oft-ignored SEO strategies. Tune in to hear what techniques you should be leveraging.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Our Favorite SEO Strategy That You Aren't Leveraging! [00:39] International expansion is one of the largest sources of Neil’s traffic. [01:02] There is no competition on the internet outside of the English language. [01:22] Eric likes content expansion. [01:32] Convert your video ideas to a blog, then to a podcast, etc. [02:55] Neil gets a large percentage of his traffic from countries outside the United States. [03:20] Make sure you use Ahrefs Lang for international expansion. [03:45] Eric’s company has grown by 12% each month. [04:05] Once you have content that works for you, you can expand and grow your business. [04:12] That’s it for today! [04:20] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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My Content Marketing Isn't Working. What Should I Do?  | Ep. #792

Oct 1, 2018 06:19

Description:

In episode #792, Eric and Neil discuss what you should do when your content marketing isn’t getting you any traffic or sales. Tune in to hear how you can turn things around.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topics: My Content Marketing Isn't Working. What Should I Do? [00:40] When Eric joined Singlegrain, their traffic was flat. [01:03] They audited their work and found the articles were low-quality and the algorithm wasn’t picking anything up in their content. [01:52] There are two camps: Blogger with no traffic, blogger with traffic but no sales. [02:10] If you don’t have traffic, try using SEMRush to figure out what is going wrong. [02:20] If a keyword has a high CPC, it means that the traffic is worth more. [03:00] If you aren’t making sales, you probably need to be more aggressive and use exit pop-ups, sliders, opt-ins, email marketing, drips, etc. [03:30] You will start seeing revenue when you create funnels. [03:47] Ahrefs has a keyword difficulty tool that shows how difficult it is to rank for a given keyword. [04:35] Your content may not take off right away, but if you use the aforementioned techniques, it will go well for you. [04:52] If you aren’t generating revenue, try quizzes. [05:22] That’s it for today! [05:31] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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How to Craft an Irresistible Hook | Ep. #791

Sep 30, 2018 07:26

Description:

In episode #791, Eric and Neil discuss how you can figure out your messaging. Tune in to hear how you can create an irresistible hook.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Craft an Irresistible Hook [00:36] A Hook is something that draws people in. [01:10] If you think about Squatty Potty (the bathroom accessory), they did $20 Million in revenue. [01:36] They ran a commercial where a Unicorn was pooping rainbow ice cream and the spokesperson then ate said ice cream. [02:15] Neil is testing out a headline hook right now. [02:30] He also offers free resources. [02:45] BuzzSumo is a helpful tool to help you figure out what your hook could be. [03:20] A lot of it has to do with messaging. [03:30] Squatty Potty figured out their messaging. [03:52] Try using Survey Monkey or Qualaroo to figure out customers’ pay points. [04:20] Check out the Harmon Brothers’ ads. [05:30] You can hire people, but that is expensive. It’s better to figure out the messaging and hook on your own. [06:30] That’s it for Today! [06:35] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Why You Shouldn't Reveal Your Revenue Numbers | Ep. #790

Sep 29, 2018 05:54

Description:

In episode #790, Eric and Neil explain why you shouldn’t reveal your revenue numbers. Tune in to hear why secrecy is always the best policy.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why You Shouldn't Reveal Your Revenue Numbers [00:45] Neil never talks about his revenue. [01:00] He is worried about people copying his tactics. [01:30] Why feed the competition? [01:45] You shouldn’t get mad, just don’t reveal your numbers. [02:30] True Ventures is an example of an ethical VC firm. [02:57] Eric has a podcast where he grills people about their actual numbers. [03:15] However, Eric has never revealed his company’s numbers. [03:40] Get all the information you can, but don’t share your information! [04:24] When you hear stats and numbers from others, it’s not always accurate. [04:40] Make sure the data is accurate before you decide to copy their techniques. [04:48] That’s it for today! [04:55] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Here's a Hack to Shoot Past Your Competitors | Ep. #789

Sep 28, 2018 05:27

Description:

In episode #789, Eric and Neil discuss how you can shoot past your competitors. Tune in to hear this great hack!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Here's a Hack to Shoot Past Your Competitors [00:45] Mitchell Harper says that when you want to shoot past your competitors, do your opposition research and take their tactics. [01:55] Showcase as many episodes as possible in iTunes. [02:15] You can get a lot of data just by listening to other people’s podcasts. [02:50] Neil would never write an article breaking down his team’s entire strategy. [03:10] Take what you can from your competitors! [03:16] That’s it for today! [03:21] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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This Is Going to Disrupt the SEO Industry | Ep. #788

Sep 27, 2018 05:24

Description:

In episode #788, Eric and Neil talk about the one thing that is going to disrupt the SEO industry. Tune in to hear what their predictions are for the future of SEO.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: This Is Going to Disrupt the SEO Industry [00:42] Voice search is going to disrupt the SEO industry. [01:28] We can’t predict when it will take over, but it is becoming more popular. [01:38] Right now, it is used for quick information, not for in-depth purchasing research. [02:50] Eric thinks it is still business as usual, until he sees the scales tipping. [03:10] Brian Dean wrote an article on Backlinko about voice search. [03:27] In general, a strategy for voice search isn’t needed yet. [03:50] Try to keep your rankings up. [04:10] Just be aware of the trend. [04:20] That’s all for today! [04:24] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Our Favorite SEO Hack | Ep. #787

Sep 26, 2018 05:17

Description:

In episode #787, Eric and Neil talk about their favorite SEO hacks. Tune in to her what hack you should be using.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Our Favorite SEO Hack [00:40] Neil’s current favorite hack is brand-building. [00:50] When you build a brand and become visible, it’s easier to get rankings. [01:15] Stronger brands tend to rank higher. [01:55] Put as much money and energy into helping people by providing solutions to their problems. This is the best way to build a brand. [02:10] Eric likes the content re-usage framework. [02:35] It’s a process that scales really well. [03:05] Retaining a customer is less expensive than acquiring a new one. [03:55] Jeff Bezos said that “smart people change their minds often.” [04:08] That’s it for today! [04:13] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Our Biggest SEO Mistake | Ep. #786

Sep 25, 2018 06:40

Description:

In episode #786, Eric and Neil talk about their biggest SEO mistakes. Tune in to learn from their missteps.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Our Biggest SEO Mistake [00:40] Neil’s biggest mistake was always being short-sighted. [00:50] He has been doing this for 17 years and he wishes he had looked more towards the future. [01:15] He would constantly revamp his site, buy links, try to manipulate Google rankings, but none of that led to long-term success. [01:50] He burned through so much money using quick hacks like adding Wordpress links to the footer on his site. [02:10] He wishes he spent his money on long-term projects. [02:30] Eric learned a lot of white hat stuff doing an internship, but someone turned him onto black hat sites and ideas. [03:05] Unfortunately, the black hat ideas are greedy and short-sighted. [04:10] Their biggest mistake was not a tactic, but just being short-sighted and greedy. [04:35] Pick your opportunities wisely. [05:21] That’s all for today! [05:28] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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How Neil's Email Management Strategy Capitalizes On Remarkable Opportunities | Ep. #785

Sep 24, 2018 08:07

Description:

In episode #785, Eric and Neil discuss email management strategies. Tune in to hear how you can stay on top of your email inbox.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Neil's Email Management Strategy Capitalizes On Remarkable Opportunities [00:40] As long as Eric has known Neil, he has responded to every email. [01:15] Neil says he’s OCD and can’t help it, which is why all of his emails get answered and his inbox is empty. [02:45] Neil also had a long email signature for a while, that he only recently cut out. [03:04] Neil put the Gmail app on his phone. [03:20] Whenever you open up an email, deal with it then and there. [03:30] Neil checks his email every hour for five to ten minutes. [03:50] Eric also builds in time to check his emails. [04:33] Neil woke up to 190-something emails this morning. [04:53] If you email Neil, he responds personally. [05:04] If you submit a support inquiry, it goes to his team. [06:18] Respond, otherwise you are leaving money on the table. [06:45] Be transparent in all your interactions and make sure the email signature matches who sent the email. [07:04] That’s it for today! [07:07] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Why You Should Change Your Lead Forms to Applications | Ep. #784

Sep 23, 2018 09:05

Description:

In episode #784, Eric and Neil discuss why you should change your lead forms to applications. Tune in to hear how this could make a big difference in your conversion rates.

TIME-STAMPED SHOW NOTES

[00:27] Today’s Topic: Why You Should Change Your Lead Forms to Applications [00:45] Eric was trying to get people to move from a webinar to purchasing a course and software bundle. [01:25] Using Zoom, he added a button that would bring them to a purchase page. [02:05] Instead of sending them to a checkout page, Eric changed it to an “application”. [02:27] Now it goes to this link. [02:40] If you to Consulting.com, they have a good example of an application page. [02:54] The first thing you do after following the link is schedule a call. [02:58] After that, you fill out a survey about your business. [04:20] Eric and his team did a strategy call. [04:55] Once you switched to the application, their conversion rate went up. [05:05] They then made three sales for $6000 total. [05:35] The guy that recommend Eric switch to an application said the change was anywhere from 15-20%, but they did better than that. [07:15] Make sure you text people with reminders for scheduled calls. [07:30] It’s helpful to make people promise to show up for the call. [07:52] Schedule your calls within 48 hours of taking the webinar. [08:04] That’s all for today! [08:07] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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How to Throw Your Own Mastermind | Ep. #783

Sep 22, 2018 08:18

Description:

In episode #783, Eric and Neil discuss putting on a Mastermind group or conference. Tune in to hear how Eric put on a Mastermind weekend.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Throw Your Own Mastermind [00:45] Eric through his own Mastermind. [00:55] He has been part of an Entrepreneurs’ group for a while. [01:00] Recently, they were in Cabo San Lucas, Mexico and it inspired him to do a four-day Mastermind group. [01:36] It is important to surround yourself with the “right” people on a regular basis. [01:54] Eric mandated that there be no technology during the Mastermind, so there would be no distractions. [02:15] The 9 people that attended were friends and/or acquaintances. [02:35] When doing a Mastermind, make sure it includes people you don’t talk to on a regular basis, so you get fresh perspectives. [03:05] Eric has already implemented some great ideas he got from the Mastermind. [03:45] Eric didn’t make money, but total cost was $3000 for the weekend. [04:05] He decided that everyone would pay at cost. [04:25] His main purpose was not to make money, but to learn. [04:45] The things learned will last longer than the money that could have potentially been made. [05:15] Eric is looking forward to doing it again. [05:25] In order to get people to attend, Eric sent an email to a select group of people (he created the parameters based on the desired outcome of the Mastermind). [05:55] He sent a simple email invitation. [06:10] The response rate was less than 100%, because all but one invitee attended. [06:51] Keeping it small (max 15 people) is for the best. [07:20] That’s all for today! [07:27] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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How to Deal With Shit Talkers | Ep. #782

Sep 21, 2018 06:02

Description:

In episode #782, Eric and Neil discuss how they deal with shit-talkers. Tune in to hear how you can deal with the negativity.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Deal With Shit Talkers [00:40] Shit talkers don’t necessarily hate you, but they can still screw up your brand. [01:11] Eric loves being talked about, because it makes him feel successful. [01:40] Neil thinks he has the most shit-talkers in the industry who do not like his work. [02:15] Don’t talk the shit talk to heart, take it as constructive criticism. [02:33] At least you are getting some form of feedback. [03:20] Neil once emailed a shit-talker back and thanked him for the feedback, then asked him if he implemented any of his tactics. [03:45] He wanted to know if the shit-talker used tactics and found they didn’t work. [04:00] Do not take negative feedback personally. [04:34] Always focus on improving your work. [04:54] That’s it for today! [05:00] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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The Number 1 Marketing Channel You Are Taking For Granted (But Shouldn't)  | Ep. #781

Sep 20, 2018 07:39

Description:

In #781, Eric and Neil discuss the marketing channel you are taking for granted. Tune in to hear what you should be leveraging, but are probably neglecting.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Number 1 Marketing Channel You Are Taking For Granted (But Shouldn't) [00:35] The number one search engine in the world is Google. [00:45] The second search engine is YouTube. [01:45] YouTube can suck you in for hours without you realizing. [02:08] Neil recently sent an email out about whether he boosted others’ traffic. [02:20] He received thousands of replies and is responding to all of them. [02:45] Most of the respondents have said that Eric has, indeed, helped them boost their traffic with his podcast, videos, and blogs. [0322] Based on their YouTube comments, Eric and Neil find they get a higher rate of interaction with YouTube. [03:45] Google is now putting more resources into YouTube. [04:22] If you are going to go on YouTube, upload the same content to Facebook and LinkedIn. [04:41] Include keywords in your title and description. [04:42] Make sure to upload a transcript (use Rev). [05:32] Eric has watched a Fortnite player for forty minutes; he finds it entertaining. [06:02] Growth Everywhere is rebranding to “Level Up”, in honor of Eric’s gamer background. [06:16] That’s all for today! [06:18] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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How We Are Going to Get to 1 Million Podcast Downloads Per Month  | Ep. #780

Sep 19, 2018 06:26

Description:

In episode #780, Eric and Neil discuss how they are going to reach 1 Million downloads per month. Tune in to hear how they are going to do this and why they set this goal.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How We Are Going to Get to 1 Million Podcast Downloads Per Month [00:50] They know their podcasts stats aren’t as high as some other more popular podcasters. [01:10] They want their download numbers to increase because… [01:54] ...They want to help more people! [02:16] If Eric and Neil reach 1 Million downloads, they will reach more people. They also think this community of listeners will help them learn something new, in turn. [03:18] It has been over two years of podcasting and they know they are performing a needed service. [03:51] Incentives are a great way to get what you need from customers. [04:20] Some ideas Eric and Neil are going to test out are: premiere seats for those that rated and reviewed. [05:22] Look into how you can incentivize your team to do better work. [05:28] That’s all for today! [05:34] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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How to Convert More Leads Into Sales With This Ninja Hack  | Ep. #779

Sep 18, 2018 05:11

Description:

In episode #779, Eric and Neil discuss how to convert more leads. Tune in to hear their great hack.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Convert More Leads Into Sales With This Ninja Hack [00:52] When doing a webinar, Neil required that people give a name and email address, as well as a phone number. [01:40] For those who couldn’t make the webinar, they would offer a link to a different webinar. [02:14] Eric has found that you could use Front to hook in your Twilio and respond directly to people who want to attend the conference. [03:02] If people didn’t convert after the webinar, Neil would text them. [03:30] Texts that converted well, “Hey” or “[Name]?” [04:10] Try ringless voicemail or send a text to those who didn’t convert. [04:23] That’s it for today! [04:25] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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What Should You Do With Your Keywords That Rank on The Middle of Page 1 | Ep. #778

Sep 17, 2018 06:35

Description:

In episode #778, Eric and Neil discuss what you should do with your keywords that rank in the middle, but not the top of the first search page. Tune in to hear how you can improve your rankings.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Should You Do With Your Keywords That Rank on The Middle of Page 1 [00:44] Adjust the title or meta-description. [00:55] Clickflow is a tool that will help you adjust the title and meta-description. [01:20] Go look at the content that ranks above you. [01:33] See what they are doing that you are not. [02:25] Stone Temple did a case study on keywords, how they rank, and if they matter. [02:54] When it  comes to Google, user experience and link-building matters. [03:25] Everyone thinks the best way to rank for keywords is to get the sites that link to your competitors, to link to you. [03:34] The best link is the from the exact page that ranks for the term for which you would like to rank. [04:44] If you have something that already ranks well, chances are that that page ranks for a bunch of other keywords, as well. Use clickflow and find which keywords are getting impressions. If you don’t have those actual keywords on the page: add them! [05:32] That’s all for today! [05:35] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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What Should You Do With Your Blog Posts That Generate Traffic And No Revenue  | Ep. #777

Sep 16, 2018 07:13

Description:

In episode #777, Eric and Neil discuss what you should do with blog posts that generate traffic and no revenue. Tune in to hear what you can do to turn things around.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Should You Do With Your Blog Posts That Generate Traffic And No Revenue [00:40] Neil has tons of posts that rank, but they aren’t what his clients are looking for. [01:04] You can put in affiliate links or promote other products and services, which will help generate revenue. [01:20] Eric’s friend ranks for a page that is about a product or service he doesn’t offer, so he goes to a company that does offer that service and charges them to rent the page. [01:45] You could partner with someone else who has the ideal audience. [02:38] A relevant pop-up can be helpful. [02:50] Pop-ups can help you generate leads. [04:14] It is important to create a process to be on top of redirecting traffic, so that they don’t just bounce. [04:45] Nurturing customers is really tough. [05:00] When you have a business development relationship, it can be an amazing fit that allows you to not worry about taking on more work. [05:54] At the end of the day, business is a people game. [06:05] That’s all for today! [06:10] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Why Blogging Too Often Will Hurt Your Rankings | Ep. #776

Sep 15, 2018 06:45

Description:

In episode #776, Eric and Neil discuss why blogging too often may hurt your rankings. Tune in to hear why you should consider blogging less.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why Blogging Too Often Will Hurt Your Rankings [00:45] A site has “x” amount of authority. [01:05] You’ll find that if you start blogging more over time, a lot of your content will become outdated. [01:32] Old pages will drop in rankings, but eventually your whole site will suffer because of outdated posts. [02:20] Refer to the Content Reusage Framework. [02:22] A VC named Tomasz Tonguz did a study on the value of temporal content vs. evergreen content. [02:47] The difference between a news site and an evergreen site is that your rankings will spike from time to time, whereas evergreen content stacks in rankings over time. [03:25] Focus on writing better content, which will help your rankings. [03:45] The majority of your posts will not generate much traffic. [03:55] 20% of your content will make up 70% of your traffic. [04:13] Go to SEMRush or Ahrefs and look at what is popular on your competitors’ sites. [04:30] BuzzSumo will also show you what people love. [05:02] Follow the data. [05:19] That’s it for today! [05:35] Go to here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Why We're Going to Do An In Person Event (and You Should Too)  | Ep. #775

Sep 14, 2018 06:25

Description:

In episode #775, Eric and Neil discuss the reason they want to do a live event. Tune in to hear why you should also consider putting on a live event.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why We're Going to Do An In Person Event (and You Should Too) [00:50] Eric and Neil don’t monetize their podcast nor do they run ads. [01:24] On their site for this podcast, they only collect emails and surveys. [01:42] If their goal is to impact more people, they realized an in-person event would be a great opportunity. People were also asking for a live event in the surveys. [02:45] Charlie Munger talks about aligning incentives. [02:56] Eric and Neil are incentivized to reach that 1 Million download milestone. [03:12] They did a test even last year in downtown LA. [03:32] People had different ranges for what they found too cost prohibitive in terms of attending a conference or live event. [03:42] Eric and Neil are making this live event free, so they don’t exclude any interested parties. [03:58] They will also be recording the event, so no one has to miss out. [04:13] Eric and Neil are hoping to build a larger community. [04:28] No matter what you do, consider putting on a live event as a way of connecting with your clients and audience. [05:40] Live events are the best ways to market your brand. [05:45] That is all for today! [05:47] Go to here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal.

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When to Keep, Cut, and Consolidate Your Content  | Ep. #774

Sep 13, 2018 07:09

Description:

In episode #774, Eric and Neil discuss when it’s ok to prune your content. Tune in to hear if you should ever flush old content.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: When to Keep, Cut, and Consolidate Your Content [00:54] You may find that some of your content is outdated. [01:22] Consolidate if you have five pages that discuss the same thing, combine them, because Google won’t know which one to rank first. [02:15] Search engines want to eliminate redundancy. [02:55] Removing old, outdated content can be a good idea, but often less content means less traffic. [03:05] People who prune content, prune the quality content that won’t affect traffic. [03:35] SuperMetrics or Screaming Frog are two great tools to use to crawl your website. [03:45] If these tools find pages that aren’t getting any traffic at all, it might be a good idea to prune those pages. [04:18] Use Google Analytics to look at your content that isn’t performing well. [04:35] When you cut those pages, you may lose more traffic than is being shown by GA. Remember you may be cutting out internal links when deleting content! [05:00] Before you cut, always try to improve the content. [05:25] Cross link all your content, as it will help boost rankings for all of your pages. [05:26] That’s all for today! [05:30] Eric and Neil are going to do a live event if they reach 1 Million downloads per month. So, please rate of review! [05:53] Go here to see how many downloads the show is getting.

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What You Should do About Pages That Rank But Don't Meet User Intent  | Ep. #773

Sep 12, 2018 04:49

Description:

In episode #773, Eric and Neil discuss what you should do about pages that rank, but don’t meet user intent. Tune in to hear how you can fix this issue and keep your rankings.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What You Should do About Pages That Rank But Don't Meet User Intent [00:55] People will bounce really quickly if your page doesn’t meet their needs. [01:26] Go to GSC and look at all the key phrases for which you are getting impressions (not just clicks!). [01:40] These key phrases aren’t keywords, they are problems; people are searching because they are trying to solve a problem. [02:14] If you find that your page is ranking for something it doesn’t entirely cover, you can make content that centers on those search terms. [02:30] Otherwise, you can take a risk and alter the content on the page. You may lose rankings, even though you are changing it to suit the key phrases for which you are ranking. [03:30] Search engines don’t put websites that meet their algorithm requirements at the top of the page, they put whatever site helps the user the most. [03:39] Even if the changes you are making aren’t the best for Google, but are good for the user, Google will catch up and increase your ranking. [04:00] Survey your users and tailor posts to their problems. [04:13] That’s it for today! [04:17] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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How to Push Your Rankings From Page 2 to Page 1 | Ep. #772

Sep 11, 2018 05:02