Building a StoryBrand with Donald Miller | Clarify Your Message So Customers Will Listen
If you’re frustrated because you struggle to get the word out about your product or service, the Building a StoryBrand podcast will help. Fans of the podcast are ecstatic about the fun and entertaining way Donald Miller brings you practical advice about clarifying your message so customers will listen. Don and the StoryBrand team are the world's leading experts in harnessing the 2,000 year-old proven power of story formulas to get people talking about your brand. Get your message out, grow your company, stand out in the marketplace, and have a blast doing it! Past guests: Seth Godin, Patrick Lencioni, Charles Duhigg, Dave Ramsey, Auntie Anne, Daniel Pink, Blake Mycoskie (TOMS), Ken Blanchard, Scott Hamilton, Nancy Duarte, Chris Anderson (TED), and so many others.
#144: Willie Robertson—The Inspiring Story of Entrepreneurship Behind “Duck Dynasty”Apr 15, 2019 01:02:26
Behind Willie Robertson’s success in the reality show “Duck Dynasty” is a powerful story of American entrepreneurship. Today on the podcast, he and Don share an honest (and hilarious) conversation about Willie’s journey as an unlikely CEO. How can we process well through failure? What’s the key to staying true to yourself in success? How do our family and faith impact us as leaders? There’s lots of wisdom here for any business leader -- listen now!
#143: Michael Hyatt—How to Stop Hustling So You Can Achieve What Really MattersApr 8, 2019 52:19
So much productivity “advice” these days will help you cut down your workload. That’s great! But if you fill that time back up again with more work, that’s a surefire way to burn out and compromise the relationships in your life that really matter to you.
Today on the podcast, Michael Hyatt gives us a radical new approach to productivity: what if we can keep achieving at work and still be present for what matters in life? If you’re tired of the hustle and want to design a more intentional life, make sure you listen to this episode.
#142: Shannon Sedgwick Davis—The Power of Using Your Business to Champion a Social CauseApr 1, 2019 42:01
Shannon Sedgwick Davis is the CEO of Bridgeway Foundation, the foundation arm of a capitol management firm that gives half of its profits away, and with that money, she fought a Ugandan warlord. Yes, really! She’s on the podcast today to share the extraordinary story. Plus, she inspires us to consider how our businesses can help turn the tide on the social issues that keep us up at night. Listen now!
#141: Sean Webb—How to Hack Your EmotionsMar 25, 2019 47:02
Running a business can (and will) mess with your emotions. And when our emotions take over, the rational part of our brain shuts down. Not a good thing when you’re making high-stakes business decisions. Sean Webb show you how to “hack” your happiness so you can control how you respond in charged situations. Listen now!
#140: Mark Miller—The 5 Character Traits You Need to Become a Strong LeaderMar 18, 2019 51:05
You may have the finely honed skills of a leader, but people won’t follow you unless you have the heart of a leader. And that’s what we’re talking about today with Mark Miller. He’s the VP of High Performance Teams at Chick-fil-A, and he shares 5 character traits of strong leaders. If you’re ready to become the kind of leader people want to follow, listen to this episode.
#139: Kirsten Powers—Behind the Scenes of the 24-Hour News CycleMar 11, 2019 34:17
As a business leader, you’ve got to pay attention to what’s going on in the world. But with 24-hour news cycles, constant outrage, and endless “hot takes,” it can feel impossible to truly understand the issues.
To help us make sense of it, Don sits down with CNN analyst Kirsten Powers for an honest and nuanced conversation about how we can process the news in complex times.
#138: Chris Voss—3 Science-Backed Tactics That Will Make You a Master NegotiatorMar 4, 2019 40:39
If you lead a business, you’re constantly negotiating -- even if you don’t realize it. Make sure no one’s taking advantage of you, with help from today’s guest. Chris Voss is a former FBI hostage negotiator, and he understands the neuroscience that drives any negotiation. He sits down with Don to help us apply those tactics in our everyday lives as business leaders. If you want to approach your next deal with confidence, don’t miss this episode.
#137: Governor Bill Haslam—Leadership Lessons Straight from the Governor’s OfficeFeb 25, 2019 28:57
As the Governor of Tennessee for the last eight years -- and a successful business leader before that -- Bill Haslam knows a lot about leadership. In this special episode of the Building a StoryBrand podcast, he joins Don for an earnest and inspiring conversation. Whether you lead in the public or private sector, you’ll find practical wisdom that’ll sharpen your leadership skills.
#136: David Pursell—What If You Sold Your Product in a Crazy, Unexpected Way?Feb 18, 2019 39:53
How did one family-owned business crank out a 90% conversion rate (!!!!) for their golf course fertilizer -- even when their product cost more than their competitors’? They showed their prospects how great life could be once they buy -- and they did it in a wild and wonderful way. David Pursell, the CEO of Pursell Farms, tells the whole story this week on the podcast. It’ll inspire you to think creatively about your sales process, too.
#135: Mathew Ford— How to Create “FOMO” and Make Your Marketing More PowerfulFeb 11, 2019 35:29
What will your customer miss out on if they don’t buy your product or service? That’s the power of “FOMO” - or “Fear of Missing Out.” And as marketers, it’s critical that we create it -- without resorting to cheap fear tactics.
That’s why we’re excited to have Matt Ford on the podcast. He’s the creative force behind experience-driven marketing campaigns for Hulu, Adidas (among others) that customers don’t want to miss out on. Learn how you can apply this powerful strategy to your own brand!
#134: How To Motivate Your Customers To Take Action—with Tyler GinnFeb 4, 2019 38:55
It’s no secret that a strong call to action is key for creating great marketing material. But what does it look like to actually craft a call to action that people respond to?
To help answer that question we invited our Director of Marketing, Tyler Ginn, to join the podcast for this week’s episode. He sits down with Don and JJ to break down a successful email campaign and gives you practical tips for creating calls to action in your marketing that will get a response. Plus, find out which type of salesperson is statistically proven to be the most successful (hint: the answer will probably surprise you).
#133: Horst Schulze—How to Lead With Vision So Your Brand Stands OutJan 28, 2019 37:05
The Ritz-Carlton is one of the most iconic brands in the world. And on this episode of the podcast, we welcome the visionary who built it, Horst Schulze.
He shares the practical strategies he used to do it. How to craft a compelling vision. How to make sure all your employees share that vision. Plus, the four key objectives every successful business pursues in order to succeed. It’s a masterclass in authentic branding and visionary leadership from a man who knows exactly what it takes to excel at the highest level -- and what he shares will help you excel, too.
#132: Dean Nelson—Practical Tips That Will Help You Conduct More Meaningful InterviewsJan 21, 2019 43:43
We all need to know how to conduct great interviews. Whether you’re hiring, networking, doing customer discovery, or even dating, you need to be able to ask questions that solicit meaningful answers. On this episode of the podcast, Donald Miller talks with master interviewer Dean Nelson about what questions to ask, how to listen, and more. Don’t miss this super practical episode!
#131: Mike McHargue—The Science of Why Your Brand Needs a VillainJan 14, 2019 40:09
Want to make your brand’s messaging exponentially more powerful? Learn how to define a villain for your customers. That’s because our brains are hard-wired to pay attention to negative things -- threats, villains, potential losses. On today’s episode, Mike McHargue (a.k.a. “Science Mike”) explains the science of why this happens. And don’t worry -- he uses simple terms we can all understand and apply to our businesses without being manipulative.
#130: Aaron James—How to Define What Your Customer Really WantsJan 7, 2019 52:08
What are you selling? Your quick answer may be “real estate” or “jewelry” -- but to really connect with customers, you need to understand the deeper value you offer them. You don’t sell real estate, you sell peace of mind. You don’t sell jewelry, you sell confidence.
Join us on this episode for a deep dive into defining what your customer really wants. First, Don and JJ talk about why we need to understand our customers’ desires. Then, Don interviews advertising executive Aaron James about real-world ad campaigns that have done just that.
If you want to give yourself a big advantage as we start 2019, this is the episode for you!
#129: The Best of 2018—Our Biggest Takeaways for Business LeadersDec 31, 2018 01:17:03
As we close out the year and look ahead to 2019, take a moment to reflect on how you’re growing as a business leader. This podcast is a great place to start. We’ve compiled the best and brightest insights from this year’s episodes, from world-renowned guests like Rachel Hollis, Daniel Pink, and Patrick Lencioni. It’s a wealth of wisdom to inspire and equip you for the year ahead.
#128: Jay Baer—Why You Need a Word-of-Mouth Marketing Strategy ASAPDec 24, 2018 39:26
Word of mouth plays a role in 50-90% of all buying decisions. But most of us have never actually sat down to outline a strategy that would get more customers talking about our brand.
If that’s you, it won’t be after you listen to this episode. Jay Baer joins Donald Miller to talk about “talk triggers” -- moments you can create for your customers that they’ll tell their friends about. He’s full of specific, practical examples that will inspire you. You may very well transform your whole business with the big idea you get from this episode. Listen now!
#127: Blake Mycoskie—Should Your Company Take a Stand on a Social Issue?Dec 17, 2018 32:36
Should your company take a stand on a social issue? There’s no better person to ask than TOMS founder Blake Mycoskie. He and his team have built a thriving footwear brand on the One for One model of giving a pair of shoes to a child in need for every pair they sell. And recently, they launched a bold campaign on the controversial issue of gun violence.
In this episode, we examine the finer points of what happens when your company takes a stand on a social issue. How does it affect your employees’ lives? Your bottom line? Your brand? The cause itself? Listen now and see for yourself.
#126: Tina Sharkey—How to Build a Strong Brand Around Your Core ValuesDec 10, 2018 33:52
We business leaders like to talk about our "core values," but all too often, those values don't actually show up in our products, services, and business practices.
That's not the case at Brandless, an online retailer with a wholly different approach to how people shop for home essentials. They've built everything around core values like quality, community, and kindness.
On today's episode, our guest correspondent Allison Trowbridge talks with Tina Sharkey, the co-founder of Brandless, about the practical ways we can build our businesses around our core values. Listen now!
#125: Ian Cron—How the Enneagram Can Make You a More Effective LeaderDec 3, 2018 28:27
The Enneagram is a personality typing system that teaches there are nine basic personality styles in the world. These styles, or “Types,” deeply influence how we think and act. But what does that mean for us as leaders? Enneagram teacher Ian Cron is back for part 2 of our Enneagram series for leadership.
This time, he shows you how to leverage the strengths of your own Enneagram Type in order to lead your team well. (Not sure of your Type? You may have a better idea of it after you listen to this episode!)
#124: Ian Cron—The Do’s and Don’ts of Leading Each Enneagram TypeNov 26, 2018 59:57
The Enneagram is a personality typing system that teaches there are nine basic personality styles in the world. These styles, or “types,” deeply influence how we think and act. Today on the podcast, we welcome Ian Cron, an Enneagram teacher, to walk us through leadership “do’s and don’ts” for each type so we can lead our teams well.
Download the cheat sheet for this episode: http://storybrand.com/enneagram
#123: Donald Miller and Andy Stanley—How Story Can Make You a Better LeaderNov 19, 2018 42:56
By now you know the framework of story can transform your marketing. But how can story make you a better leader? Today on the StoryBrand podcast, the tables turn as Andy Stanley interviews Donald Miller about how to invite those you lead into a bigger story. Learn the 3 questions you need to answer for your organization and you’ll be ready to re-energize your team. Listen now!
#122: Andy Stanley—5 Questions That Will Make Any Talk Clear and MemorableNov 12, 2018 33:12
Got something you need to communicate to a crowd? You KNOW it needs to be clear and memorable. But that’s easier said than done.
Today on the podcast, we welcome one of the finest communicators we know, Andy Stanley. As a pastor and bestselling author, he knows how to craft a message that sticks. Listen to learn the 5 questions he asks himself as he prepares a talk. They’ll help a ton the next time you need to win over a crowd.
#121: Jesse Cole—11 Surefire Ways to Delight Your CustomersNov 5, 2018 32:18
How on earth does a summer league baseball team in Savannah, Georgia sell out every game?
Well, it has nothing to do with the baseball -- and everything to do with the team’s philosophy of putting fans first.
In this episode, we sit down with Savannah Bananas GM Jesse Cole. He shares the unique and fun philosophy that’s fueled their success and how we can apply it to delight our customers and grow our businesses.
#120: 4 Simple Marketing Tasks That Will Turbocharge Your 4th QuarterOct 29, 2018 50:53
We’re gearing up for a strong economy this holiday season. Is your marketing ready? If you’re not sure, listen to this episode. Don and JJ talk through the four simple tasks you need to create in order to have a great fourth quarter (and beyond!). They don’t cost much -- just a little time. But execute them well and you’ll be crushing your revenue goals for Q4.
#119: Ben Malcolmson—Leadership Lessons from the NFL SidelinesOct 22, 2018 36:13
Leadership, character, performance, and competition. All part of our lives as business leaders -- and also the driving forces for sports teams.
So this week, as the NFL season heats up, we’re honored to have Ben Malcolmson, the assistant to Seattle Seahawks head coach Pete Carroll, with us on the podcast. He and Donald Miller talk about Coach Carroll’s leadership, the surprising role persistence plays in our success, and the “x-factor” quality they look for in every player.
Give this episode a listen so you can be a better leader, no matter what your playing field looks like.
#118: Jason Russell—The Power of Resilience When You Face AdversityOct 15, 2018 01:13:34
It’s not a question of whether or not we’ll face adversity. It’s a question of how we’ll respond when we do.
So today on the Building a StoryBrand podcast, we’re featuring interviews with two incredibly resilient people. First, Donald Miller sits down with Bonnie St. John, who despite having her right leg amputated as a child, became the first African-American to medal in Winter Olympic competition. Second, Allison Trowbridge talks with Jason Russell, who experienced worldwide acclaim with Invisible Children followed by a public mental breakdown.
They help us understand what resilience looks like and why it matters. So if you’re facing a setback, listen to this episode for the inspiration you need to get back up.
#117: Michael Bungay Stanier—Coach Your Team to Success By Asking These 7 QuestionsOct 8, 2018 51:12
If you manage a team, it’s way too easy to just give advice and demand action. But if you want to get the best from your team so your business can grow, you’ve got to coach your people, not manage them.
In this episode of the Building a StoryBrand podcast, Donald Miller sits down with Michael Bungay Stanier. He talks us through seven questions we can ask our team members if we want to have better conversations.
#116: Mike Michalowicz—How to Structure Your Business Finances to Maximize ProfitOct 1, 2018 55:53
Sales minus expenses equals profit, right? Not exactly, according to Mike Michalowicz, our guest on today’s episode.
A lot of business leaders aren’t maximizing their profits because they’re thinking about them as what’s “left over.” He shares his system for structuring your business’ finances so you put the priority on profit. It’s remarkably simple and will help you reshape your entire mindset around how you look at profit and expenses.
#115: Gina Bianchini—How to Build an Online Community for Your CustomersSep 24, 2018 48:18
If you lead a business, you’ve got a huge opportunity to add value to your product or service. Trouble is, most everybody overlooks it.
On today’s episode of the Building a StoryBrand podcast, guest correspondent Allison Trowbridge talks with Gina Bianchini. She’s the founder and CEO of Mighty Networks and a pioneer in online community building. She’s helped countless businesses offer value in the form of a niche community where customers can share ideas and experiences.
She’ll show you how, too -- and why it’s important as the Facebook backlash grows. If the customers you serve have a motivation to help each other, don’t miss this episode!
#114: Dr. Arthur Laffer—How Taxes and Economic Policy Affect Your BusinessSep 17, 2018 01:07:12
Description:If you’re a business owner, then you know how to pay your taxes. But do you understand the basic economic principles of how those taxes work? Or how economic policy affects your business’s growth?
Today on the Building a StoryBrand podcast, Donald Miller talks with Dr. Arthur Laffer, a prominent American economist whose ideas have shaped policy from the Reagan administration through today.
He gives us an accessible primer on how taxes work -- plus, we dive into other economic policy like trade, debt, and more. It’s straightforward, easy-to-understand, and frankly, a whole lot more fun than your Econ 101 class ever was.
#113: Duchess of York, Sarah Ferguson—Philanthropy, Parenthood, and What It’s Like to Be the DuchessSep 10, 2018 33:32
Her Royal Highness the Duchess of York is on the podcast! Sarah Ferguson sat down with our correspondent, Allison Trowbridge, for an inspiring conversation about how we can all bring an entrepreneurial spirit to improve the lives of those around us.
She’s winsome and full of wisdom -- and, having married the son of the Queen of England, she has found a way to use her considerable influence to be a voice for those in need. Don’t miss this uplifting episode!
#112: Snoop Dogg’s Manager and Ben Rector Take Us Behind the Scenes of the Music IndustrySep 3, 2018 47:45
In this episode, we’re taking a closer look at how music artists and managers develop their brands in a rapidly changing landscape. In part one, guest correspondent Allison Trowbridge interviews Russell Redeaux, the manager for Snoop Dogg and many other fantastic artists. Then, in part two, Donald Miller sits down with musician Ben Rector. From balancing commercial success with artistry, to cultural diversity in our entertainment, to the way streaming works, to the backstory of global marketing campaigns, you’ll find this insider look at the music business fascinating.
#111: Go Behind the Scenes of the Songwriting Business—with Tom Douglas (legendary songwriter) and Troy Tomlinson (CEO of Sony/ATV Music Publishing)Aug 27, 2018 01:00:58
Ever wondered how songs get written, pitched, and cut? How songwriters and publishers work together? How the creative process unfolds? The role publishers play in getting a song out there?
To answer all these questions, we sat down with legendary Nashville songwriter Tom Douglas and the president and CEO of Sony/ATV Music Publishing, Troy Tomlinson. It’s a fascinating look at both the art and business of songwriting. If you’re in a creative field, you’ll find plenty of takeaways for your own business.
#110: Joey Coleman—How to Stop Losing CustomersAug 20, 2018 47:36
Your customers are leaving in droves. Today’s guest, Joey Coleman, has the research to back it up. So if you want to keep your customers and grow your business, don’t miss this episode. In it, Joey highlights the 8 phases of customer experience so you never lose another customer again.
#109: Rachel Botsman—How Trust Works in the Business WorldAug 13, 2018 38:39
We talk a lot about “trust” in our businesses. But a lot of us are getting it wrong. On this episode, Oxford lecturer and bestselling author Rachel Botsman joins us for a fascinating look at how trust works in the business world, how it’s changing, and what we need to do to keep up.
#108: Daniel Coyle—3 Magic Ingredients That Every Strong Company Culture HasAug 6, 2018 37:02
A vibrant company culture is a silver bullet for success. But how does culture work? What makes it gel? On this episode, we talk with NYT bestselling author Daniel Coyle, who unpacks 3 traits of great cultures and how we can develop them in our businesses.
#107: Marc Ventresca—3 Myths About Entrepreneurship That May Be Holding You BackJul 30, 2018 29:21
What is the “ideal” entrepreneur like? The answer may surprise you. Why? Because our assumptions about what it takes to run a business don’t really line up with what successful leaders actually do.
Today on the Building a StoryBrand podcast, guest correspondent Allison Trowbridge talks to esteemed Oxford economic sociologist Marc Ventresca. He debunks 3 myths about entrepreneurship. Listen for an inspiring new outlook on how to lead your business well.
#106: Jenn Lim—How to Build a Positive Company CultureJul 23, 2018 39:33
There’s more to business than just making money. We want to make the world better, both for our customers and our employees. To do that, we need to create a company culture that’s built around happiness.
Today on the Building a StoryBrand podcast, Donald Miller sits down with Jenn Lim, one of the pioneers of culture at Zappos. Listen and discover three key ways we as leaders can build a positive, thriving culture for our employees.
#105: Go Behind the Scenes of the Art WorldJul 16, 2018 01:01:43
Art helps us see the world in a new way. But the art world itself can feel pretty intimidating. Today on the Building a StoryBrand podcast, we talk with three art world insiders -- an artist, a curator, and a patron -- so we can understand how it works and why it makes life better.
If you want to appreciate art at a finer level but don’t know where to start, this episode will inspire you.
#104: Armando Lopez—6 Failproof Tips for Hiring Amazing PeopleJul 9, 2018 51:13
Hiring the right person can transform your business. Bring on the wrong person, and you can substantially set it back. So if you’re growing your team, don’t miss this episode with Armando Lopez, the Executive Director of HR for Dave Ramsey’s company. Follow the six steps he outlines, and make sure everyone who joins your team helps to make it amazing.
#103: What Works Better: A Physical Office or a Virtual One?Jul 2, 2018 57:15
Do you really need a physical office space? Remote collaboration is easier than ever, and digital workplaces are on the rise. But how does each setup impact how we work? Which kind of office will help your team members achieve their best?
Today on the podcast, we have two guests with differing opinions. Bryan Miles of BELAY joins us to discuss the merits of the virtual remote office. And Jacob Morgan, a leading expert on how we work, shares the benefits of a thoughtfully designed physical space.
In these two conversations, you’ll be able to compare and contrast the benefits and determine which style works for you, or how to blend them to get the best of both worlds.
#102: Dr. Lee Norton—Why You Need to Pay Attention to Mental Health at WorkJun 25, 2018 49:15
If you read the headlines, you know our mental health is precious. But you also know it’s in jeopardy.
As business leaders, what can we do? Plenty.
Today on the podcast, we welcome Dr. Lee Norton, a clinical social worker and trauma expert. She helps us understand the role mental health plays at work. What is trauma and how does it show up in our employees? What do you do if you work for someone who lacks empathy? How can you protect your own mental health and look out for the people around you, too?
It’s a timely conversation with loads of insight for business leaders who want to create a safe and nurturing work environment.
#101: Peter Smith—What in the World is Cryptocurrency?Jun 18, 2018 01:06:29
We hear words like “cryptocurrency” and “blockchain” and “Bitcoin” and we know they’re supposedly the Next Big Thing. But what do they really mean? How are they relevant to us as business leaders?
Today’s guest, Peter Smith, the CEO and Founder of Blockchain, Inc., walks us through this brave new world of digital finance in a way we can actually understand.
Listen to this episode and you’ll have a practical understanding of digital currency and what next steps you can take if you’re ready to dig in more.
#100: Bonnie St. John—How to Stop Mental Exhaustion So You Can Work SmarterJun 11, 2018 46:50
Why are we always mentally worn out?
As business leaders, we ask a lot of our brains every day. Decisions, creativity, strategy, and more. And if we don’t protect our mental energy, it will show up in our bottom line.
Today on the Building a StoryBrand podcast, Donald Miller sits down with Olympic medalist and leadership consultant Bonnie St. John. She shares small but mighty “micro-resilience” techniques that can help us keep our mental sharpness so we can be at our best for the people who count on us.
#99: Business of Film—Go Behind the Scenes of the Cutthroat Movie IndustryJun 4, 2018 01:03:01
Ever wonder what it’s like in the film industry? What it’s really like?
Today on the Building a StoryBrand podcast, we’re taking an insider tour of the movie business. Our guest correspondent Allison Trowbridge sat down with actor Kellan Lutz (of 'Hercules' and 'Twilight' fame) and top manager/producer Ryan Daly. Together, they give us a fascinating look at what it takes to succeed with integrity in a cutthroat industry. There are some surprising takeaways for other industries too, particularly if partnerships, clients, negotiation, or first impressions are a part of your job.
#98: Branden Harvey—How to Use Social Media in a Dynamic, Irresistible WayMay 28, 2018 43:48
If you want to build a strong social media following without resorting to negativity, you’ll love today’s episode of the Building a StoryBrand podcast.
Branden Harvey of Good, Good, Good joins Donald Miller for a conversation about how we can create dynamic and positive social media that draws our customers in.
You’ll learn what to post about, how to separate your personal brand from your business, and so much more. Your social media can be a huge asset to your brand and your bottom line. This episode will help you make it happen.
#97: Jerrod Blandino & Jeremy Johnson—How to Build an Authentic and Inviting BrandMay 21, 2018 37:25
Growing a business is tough and risky.
And as pressures rise and competition emerges, we’re tempted to make compromises with our brand in order to win the day.
But if you want to be successful in the long run, you’ve got to know what your brand authentically stands for and stick to it.
Today on the Building a StoryBrand podcast, we hear from Too Faced founders Jerrod Blandino and Jeremy Johnson. With their winsome blend of authenticity and creativity, they’ve built one of the biggest and most beloved cosmetics brands in the world.
Their story -- and their unique approach to business -- will encourage you to stay true to your brand as your grow your company.
#96: Vanessa Van Edwards—How to Become the Most Captivating Person in the RoomMay 14, 2018 51:48
The awkward stops here, folks.
If you want to be more memorable and captivating when you talk to other people, then you need to listen to this episode. Donald Miller talks with Vanessa Van Edwards, a human behavioral expert, about the art and science of how we interact with each other.
Discover the small signals you don’t even know you’re sending out -- and how to authentically manage them so people easily connect with you. You’ll feel more confident and and in control the next time you walk into a room of strangers or sit down to talk with your team. Listen now!
#95: How 3 Successful Companies Hire Smart, Quality PeopleMay 7, 2018 43:26
Making a smart hiring decision can make you a ton of money. But the wrong choice can set your business back dramatically. So how can you make sure you’re hiring the right person for the role?
Today, we’re going to hear from three big brands who’ve developed their own strategies to find and keep amazing talent: Chick-fil-A, POPsocial, and Ramsey Solutions.
If you’re hiring or if you want to better nurture your current employees, then you want to listen to this episode. It’ll help you tap into (and keep!) amazing talent that will grow your business.
#94: Daymond John—How to Grind Out Success on Your Own TermsApr 30, 2018 40:36
On the podcast today, we welcome Daymond John. He founded the iconic fashion brand FUBU. He kills it every week on Shark Tank. He is, without a doubt, successful.
But the story behind his success -- and how he pursues it now -- is what truly makes Daymond inspiring. In this conversation with Donald Miller, Daymond shares the habits and qualities you need as a leader if you want to truly prosper in both life and business. He also tells some amazing stories about the early days of FUBU that will encourage you if you’re in the beginning stages of your startup.
Don’t miss this one -- listen now!
#93: Steve Cockram—How to Lead Your Team So Everyone Brings Their BestApr 23, 2018 01:07:53
If you want to build a team where everyone feels supported, heard, and ready to tackle big challenges, then you want to listen to this episode of the Building a StoryBrand podcast.
In it, we welcome our correspondent Allison Trowbridge as she talks with GiANT co-founder Steve Cockram. As a expert in both leadership and personality types, Steve walks us through the five different personalities (or “Voices”) you’ll find on every team and how to nurture each one.
In Steve’s words, “You can’t outsource culture.” Build a better one by making sure everyone feels safe and supported to contribute their best.
This episode will show you how. Give it a listen!
#92: Bob Goff—Leading Without Fear and Loving Without LimitsApr 16, 2018 45:06
Hustle and grind. Plan out everything. Protect your availability. That’s the typical advice business leaders get to “maximize our efficiency.”
But there’s more to life than efficiency.
And no one models this better than Bob Goff, the bestselling author of Love Does. He joins Donald Miller on the podcast for an inspiring conversation about leading well by loving others. It’s a different kind of mindset that puts people before efficiency and meaning ahead of success.
If you struggle with a fear of failure, if you’re looking for permission to start that next big thing, or if something about your current way of life just isn’t working, THIS is the wisdom you need to hear today.
#91: Shannon Miles—9 Ways to Create a Life Where Both Work and Family Can ThriveApr 9, 2018 46:12
You’re driven to lead your business well. But you want quality time with your family, too.
It’s a constant balancing act, and for women especially, it can seem like you have to choose one or the other.
But Shannon Miles, today’s guest on the StoryBrand podcast, believes it doesn’t have to be that way. She shares nine creative and practical ideas that will help you succeed both at home and at work instead of feeling like you have to choose between them.
If you want to design a life where both work and family can thrive, don’t miss this episode!
#90: Michael Hyatt—Redefining Productivity to Focus on What Actually MattersApr 2, 2018 40:50
If you’re reading this, you’re probably a productivity junkie. You love getting stuff done and being successful. You write down stuff you’ve already done just so you can check it off!
But when constantly being in “beast mode” leaves us feeling depleted and unhealthy, is that really success at all? What if we’re doing productivity all wrong?
Today on the StoryBrand podcast, Donald Miller sits down with Michael Hyatt to talk about a better approach to productivity.
Michael believes that to truly be productive, we need freedom to focus on the things that matter most. That way, your life can be full of significance and meaning, not just tasks and goals.
In this episode, he teaches us the surprisingly simple systems and rituals we can implement to help us do just that.
If you struggle to turn off work at nights and weekends, or if you always feel defeated at the end of the day no matter what you’ve gotten done, you need the wisdom Michael shares in this episode. Listen now, and don’t forget to subscribe, too.
#89: Ron Clark—10 Practical Ways to Build a Positive, Productive TeamMar 26, 2018 44:44
If building a positive team at your organization feels like a uphill battle, this week’s podcast is for you. Ron Clark joins Donald Miller to share ten practical habits that will help both leaders and employees contribute to their teams in extraordinary ways.
Ron developed these ideas after years of serving educators and schools, but they work for businesses and nonprofits, too. Why? Because at the end of the day, ANY organization needs great people in order to thrive. Ron will show you how to be the kind of leader who draws the best out of your team.
Don’t miss this inspiring (and incredibly practical) episode. Listen now!
#88: Ryan Holiday—The Crazy Story of a Narrative War and the Conspiracy That Won ItMar 19, 2018 41:28
The world around us is pretty bonkers.
Fortunately, that’s good for us as business leaders. Behind every headline, there are so many lessons that can make our business stronger.
Today on the Building a StoryBrand podcast, we hear the crazy story behind one of those headlines. Ryan Holiday is the author of Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue, which tells the story of how Peter Thiel strategically launched a behind-the-scenes conspiracy to take down media giant Gawker.
The story itself is wild, but when Ryan tells it, it becomes a study in how to use narrative, patience, and strategy if you find yourself in a battle of sorts.
Maybe you’re battling a competitor for market share. Or battling a public misconception that’s hurting sales. In either case, this episode will give you a glimpse into what Thiel did behind the scenes to create the outcome he wanted.
Give it a listen today!
#87: Carey Lohrenz— Three Characteristics You Need to Be a Bold LeaderMar 12, 2018 45:02
Why do organizations fail?
For countless reasons, of course, but at the root of every business failure you’ll find a leader who never gave their team a clear vision.
It sounds so simple, but in practice, only the boldest leaders have the courage to craft a vision and the tenacity to keep their staff focused on it.
So when it comes to bold leadership, you don’t need to look much farther than today’s podcast guest, Carey Lohrenz. She was the first female pilot of an F-14 Tomcat, and she knows what it takes to lead well when the pressure’s on and the stakes are immense.
In today’s episode, she shares the three characteristics you need to be a bold leader, with practical ways you can develop them.
Listen now, and give yourself a huge boost of motivation this week!
#86: Todd Herman—Why You’re Setting Goals Wrong (and How to Fix It)Mar 5, 2018 28:09
90 days from now.
It’s not that far away, is it?
That’s all the time you need to accomplish a major goal, according to Todd Herman, a performance coach for athletes and business owners. He’s our guest today on the Building a StoryBrand podcast.
He shares his four-part blueprint for tackling big projects in 90 days instead of letting them languish and stall for an entire year or longer.
He’ll show you how to make reaching your goals “inevitable” by using smarter strategy and a more efficient process -- all in 90 days. If you want to scale your business as efficiently as possible, don’t miss this interview!
#85: Tim Arnold—How to Embrace Tension to Be a Stronger LeaderFeb 26, 2018 54:39
Left or right.
Justice or mercy.
Traditional or innovative.
Logic or gut instinct.
We tend to be binary thinkers. We assume things have to be one way or the other.
But this is dangerous, according to Tim Arnold, today’s guest on the Building a StoryBrand podcast.
To be a better leader -- both at work and at home -- we need to embrace healthy tension. We need to learn to see life’s decisions not as “either/or” but as “both/and.”
When we do, we give ourselves a massive competitive advantage. We unlock a new level of leadership and creativity. Our businesses (and our lives) can breathe and be healthy.
If some area of your life or business has plateaued and you don’t know why, listen to this episode. It’s nuanced, it’s practical, and it may just be the “aha” moment you need to truly start thriving.
#84: Patrick Lencioni—3 Fundamentals You Need to Build a Strong Company CultureFeb 19, 2018 36:40
It’s easy to spot weak company culture, isn’t it? We’ve all witnessed the politics, egos, and backstabbing. That kind of toxic environment makes it hard to do good work and retain good people.
But it’s not so easy to pinpoint what makes a thriving company culture. What steps can we take to cultivate it with our current employees? How can we recruit and hire people who “get it?”
To answer those questions, Donald Miller sits down with renowned business consultant Patrick Lencioni this week on the Building a StoryBrand podcast. Patrick shares the three characteristics of a great team member, plus practical ways you can help your team develop those traits.
Your business can’t reach its potential if your people don’t reach theirs. What Patrick shares here will help you create a positive, authentic company culture that drives your overall business growth.
#83: Rachel Hollis—5 Practical Ways to Strengthen Your Business With Social MediaFeb 12, 2018 40:15
So, at this point, you know you need a strong social media strategy to grow your business.
But it seems like the best practices are always changing. It takes a ton of time. You’re constantly updating all the things. And at the end of the day, you have no idea if it’s even working.
Here’s the good news. With the right strategies, you can measurably grow your business with social media -- even if you don’t have a lot of time or a huge staff.
That’s why we’re thrilled to have Rachel Hollis on the podcast today. She’s the force behind The Chic Site, where she’s built a massive community by serving them with valuable content.
She sits down with Donald Miller to talk through the five key social media strategies you can use to engage your followers and grow business. If you’re worn out by social media, listen to this episode. You’ll be ready to start building a tribe that can take your business to the next level.
#82: Scott Hamilton—How to Live More Like a ChampionFeb 5, 2018 43:59
When the Winter Olympics start this week, we’re going to be captivated by winners. We’ll get inspired by seeing years of hard work all come down to one moment of glory.
You may not be fine-tuning your luge run. But as business leaders, we still want to win. We want to surpass last month’s goals. We want to beat the competition. We want to lead the industry.
That’s why we have Olympic gold medalist Scott Hamilton back on the Building a StoryBrand podcast this week. He and Donald Miller talk about how to live more like a champion.
Scott has an amazing way of taking what he’s learned about competing and winning at the highest level and turning it into wisdom we can use in everyday life. When you know what champions do differently, you’ll start accumulating little wins -- and those will turn into big victories for your business and your life.
Don’t miss this one. You’ll walk away inspired and equipped to tackle your most Olympic-sized goals.
#81: Ron Carson—Insider Economic Advice to Help Business Leaders Win BigJan 29, 2018 53:45
These days, our economy shifts and evolves at light speed. It can be overwhelming and intimidating just to follow along with the news.
But if you lead a business, you need to understand how these big-level marketplace changes affect your company. When you do, you’ll feel empowered to make smarter decisions about how you hire and invest.
In this episode of the Building a StoryBrand podcast, Donald Miller talks with economist and investment expert Ron Carson about the many economic issues that impact a business leader.
You’ll discover what the new tax plan means for you, how to spot a strong financial opportunity, specific investment ideas for today’s market, what to watch out for when you hire a financial advisor, what’s really happening with blockchain technology -- plus a whole lot more.
You don’t have to feel intimidated or overwhelmed by economics. Listen to this episode and discover how a better grasp of economics can make a huge difference in your small business’s bottom line.
#80: Bryan Miles—5 Surprising Ways a Smart Assistant Will Simplify Your LifeJan 22, 2018 41:16
For your business to truly thrive, you’ve got to be good at delegation. You know this. But it’s so hard to relinquish control of your email, your calendar, and your travel. You’ve bought into the myth that only you can do it all, and it’s sucking the life out of you.
A personal assistant can help -- but only if you set up the relationship in a healthy way. To help us, Donald Miller sits down with Bryan Miles. His company, Belay Solutions, helps high-performing executives achieve more by pairing them with top-notch virtual assistants.
In this episode of the Building a StoryBrand podcast, they discuss the 5 key ways you can create a positive and productive relationship with your assistant, even if you’ve been reluctant to delegate in the past.
Stop trying to do it all. Listen to this episode, and you’ll unlock new levels of freedom, creativity, and value for your business.
#79: Dan Heath—How to Create Powerful Moments for the People You ServeJan 15, 2018 48:37
Have you ever felt like something is missing from your customers’ experience? Or that you and your team are just “going through the motions?”
Sure, you’re delivering a great product, but it’s just a business transaction. Worse, you and your team have lost the excitement you used to have about serving your customers.
That’s why I’m thrilled to sit down with Dan Heath on the Building a StoryBrand podcast. As the co-author of The Power of Moments, he’s going to show you what’s missing in your customer and team interactions. You’re going to learn 4 ways to create powerful moments they’ll always remember.
As a leader, you don’t need a ton of money or resources to create defining moments for the people you serve. You just need a desire and a little imagination to make your time with them unforgettable.
After reading this blog post or listening to this podcast, you’ll no longer be just delivering a product. Instead, you’ll be creating memories that will last forever.
#78: Daniel Pink—How to Stop Wasting Time and Start Wielding ItJan 8, 2018 37:35
Do you always feel like you’re short on time?
Most days, it seems like there just aren’t enough hours in the day to accomplish everything that matters to us.
But what if the problem isn’t how many hours we have — but how we’re using them?
That’s the big idea from Daniel Pink, our guest today on the StoryBrand podcast. Daniel has done the research and studied the science, and it turns out that certain times are better than others for doing different types of work.
Donald Miller sits down with Daniel to help you finally understand the smart way to structure your time. He points out the common time management mistakes he sees and how to fix them. And he shows you a simple way to pay attention to your natural rhythms, so you can maximize your productivity and creativity every day.
The quest for the ideal schedule ends here! Listen to this episode to stop the constant stress of the time crunch. Then watch your days (and your life!) transform.
#77: Miles Adcox—How to Make Fear Work for You in 2018Jan 1, 2018 44:00
We may hide it well, but the truth is most of us business leaders and executives suffer from the same fears that plagued us in middle school — appearing incompetent, vulnerable, and foolish. These fears get in the way of our goals and mess up our relationships.
But not this year. As we move into 2018, we’re going to start with how to face your underlying fears in a healthy way. This week, Miles Adcox joins Donald Miller for this week’s episode of Building a StoryBrand podcast. As the CEO of the therapeutic retreat center Onsite, he’s been helping leaders like you and me understand how we need to embrace our fears rather than give in to the typical fight, flight or freeze responses.
This is an inspiring conversation, and the wisdom Miles shares has the potential to launch our new year in a way that will forever change the way we lead. Don’t miss it!
#76: The Best of 2017, Part 2Dec 25, 2017 35:53
Since it’s Christmas, we decided to wrap up all the practical advice from 2017 and give it to you in a single episode.
Tune in to Blake Mycoskie, Chief Shoe-Giver and founder of TOMS, for the first three hires you should make as you scale up your business. Charles Duhigg, author of Smarter Faster Better reveals how to build mental models to help you avoid wasting time on unimportant tasks. Professional storyteller Tricia Rose Burt gives you the story structure that will help you resonate with your audience. And Robert Sutton, author of The A-hole Survival Guide, will tell you how to avoid jerks at the office. We’ll finish with advice on how to close deals from Molly Fletcher, author of A Winner’s Guide to Negotiating.
Whether you’re traveling today or just waiting around for Christmas dinner to come out of the oven, listen to these episodes you may have missed or review the key points of 2017.
We hope you’ve learned as much as we have from our guests this year. And we wish you a happy, healthy business that will bless you and your loved ones as it grows.
#75: The Best of 2017, Part 1Dec 18, 2017 29:00
Get our most helpful advice from some of our favorite interviews in a single episode! As we close out the year, we’ve selected five big ideas from our conversations that zero in on building your business.
You get to hear from Seth Godin, marketing genius, about speed versus perfection when it comes to launching your product. You’ll learn how to reverse engineer your goals from Fizzle director, Chase Reeves, and how to get your team to focus on and execute your most important goal from 4DX co-author Chris McChesney. Nancy Duarte will teach you how to structure your upcoming presentation. Finally, copywriting extraordinaire Ray Edwards will reveal the magic words you need to use with your customers to make you money.
If you’re traveling over the holidays, this is a great way to find helpful episodes you may have missed or revisit your favorites for fresh insight. We hope that we’ve helped to grow your business this year by gleaning the best wisdom from our guests and bringing it to you when you most need it.
#74: Jerry Linenger—How to Accomplish Your Mission Under Extreme PressureDec 11, 2017 52:52
You don’t get to meet an astronaut everyday. They’re really special people who beat terrific odds (less than 1%) to get where they are.
So what an honor it is to have Astronaut Jerry Linenger on the podcast. He was sent on some of the most dangerous and historical space missions of all time. Jerry has faced mechanical malfunctions, fires and system failures all while in space.
While you might not have to put out a space fire this week, we all have faced extreme pressures before. The principles Jerry used to accomplish his missions won’t only work for him. They’ll help you bring a stronger sense of purpose to your business, too — no matter what the odds are.
#73: Whitney Johnson—How to Protect Your Company in a World of DisruptionDec 4, 2017 35:07
As consumers, we admire disruptors like Netflix, Uber, and Apple. But as a business leader, disruption can cause you to lose sleep at night. You’ve got to stay ahead of the competition or you might get left behind.
In this episode of the Building a StoryBrand podcast, Donald Miller sits down with Whitney Johnson to talk about how to prepare your team to manage change in an age of disruption. She’s an expert on this topic and gives you some strategies to help you feel competent and confident in the dynamic business realm you work in.
#72: Todd Duncan—5 Rules That Will Help You Attract Loyal CustomersNov 28, 2017 42:01
How much can poor customer service cost you?
The answer is more than you think. Donald Miller sits down with Todd Duncan, author of The $6,000 Egg. A best-selling author and thought-leader in the sales industry, Todd outlines five scenarios that illustrate the five rules of spectacular customer service. When you apply them, you’ll bring in loyal customers and create trust in your company.
Customer service is the bedrock of your brand. If your team takes ownership of your company’s values and delivers wonderful service to your customers, you’ll see exponential growth in your business. You’ll also discover that almost every aspect of your company runs smoother.
#71: Tricia Rose Burt—How to Reach Your Customers with These 3 Storytelling PrinciplesNov 20, 2017 57:39
How can a professional storyteller help you grow your business?
Simple. Business is about persuading people to buy your products or services. And, psychologists tell us that storytelling is the most effective method of persuasion. So, you’re going to need effective storytelling to grow your business.
In this episode of the Building a StoryBrand podcast, Donald Miller sits down with professional storyteller Tricia Rose Burt to talk about 3 super powerful principles you need to tell a great story. You can apply these to almost any communication you use in your business.
When you understand these principles of story, your marketing will become much more persuasive and your sales will grow.
#70: Dorie Clark—How to Start a Business That Will Make You MoneyNov 13, 2017 35:24
If you’ve ever seriously thought about starting a business of your own, you’ve probably discovered how difficult it is to get good advice on how to do it.
What you need is a map, a blueprint, of how to get from your cubicle to doing what you love. And you need to know how to make money at it. Because, let’s face it, making a good living is an important part of your security and happiness.
This week, Donald Miller sits down with Dorie Clark, author of Entrepreneurial You, on the Building a StoryBrand podcast. Dorie’s interviewed over 50 highly successful entrepreneurs about how they’ve monetized doing something they care about, and she’s going to share with us all their secrets.
You’re going to learn the 3 key phases to develop your startup. By the time you’ve moved through these phases, you’ll be making good money and doing what you love.
#69: Chris Hogan—4 Obstacles to a Happy Retirement and How to Overcome ThemNov 6, 2017 56:31
You’re going to retire someday. And we’re not talking about just a few years of your life. People are living longer. More people will live to 100 than ever. So you might be in financial stress for a good 20 to 25 years of your life if you don’t make some changes. Worse, you could end up becoming a burden to the people you love the most.
That’s not a pretty picture, but there’s some good news. Donald Miller sits down with Chris Hogan, the author of Retire Inspired, on the Building a StoryBrand podcast. He calls his book “America’s wake-up call” and his goal is to motivate you to think about retirement now and think about it differently.
#68: Charles Duhigg—Increase Your Productivity and Reclaim Your LifeOct 30, 2017 38:33
Do you feel like no matter how hard you work, you’re always behind?
The worst part is you know of highly productive people who have time for everything important — family, health, friends and business. Nothing has to be sacrificed upon the altar of success.
So, what are their secrets?
Today’s podcast guest will reveal them. Charles Duhigg, the author of Smarter Faster Better, used to be sitting in the same place you are now. He had achieved an incredibly successful career, but was still miserable. His daily life whizzed by in frantic activity that left him feeling empty.
Charles began investigating these highly productive people who go on vacation, spend time with family, and pursue a fulfilling work life. What he came up with will help you increase your productivity and reclaim your life.
#67: Chris McChesney—The 4 Disciplines That Will Make You Win In BusinessOct 23, 2017 47:25
Does running your business feel like you’re caught in a whirlwind?
That ringing phone, the unexpected appointment, the stuff piling up from last week? Urgent matters keep popping up. All the while, more important things like growing your company gets pushed aside. You know the answer lies in getting help from your team, but trying to get your team to do something new in the midst of the whirlwind is extremely difficult.
Today, you’ll discover the solution to that problem. Donald Miller sits down with Chris McChesney, co-author of The 4 Disciplines of Execution (4DX). Trying to change the behaviors of the people around you is one of the biggest challenges you’ll ever face. With the 4 Disciplines of Execution, you can rest assured you’re implementing a system that is tested and proven. Once everyone is moving together in one direction, you and your team will no longer be tending to urgent matters only. Instead, you’ll be achieving goals and moving the company forward in exciting ways.
#66: Nancy Duarte—How to Crush that Upcoming PresentationOct 16, 2017 49:10
If you have an important, high-stakes presentation that needs to move people en masse in a given direction, Nancy Duarte is the person you’d call.
She’s written, visualized, and helped people deliver some of the world’s greatest talks. Her Guide to Persuasive Presentations is the best-selling Harvard Business Review guide ever. And if you haven’t seen Nancy’s TED talk — where she lays Martin Luther King’s I Have a Dream speech over Steve Jobs’ Apple iPhone release and shows you how they’re essentially the same talk — then I don’t know where you’ve been in the last six years.
So I can’t tell you enough how honored I am to have Nancy as our guest on this week’s episode of Building a StoryBrand podcast. Nancy gives you the tools you need to make your presentation resonate. She’s going to show you how to carefully examine and craft seven different sections of your presentation before stepping up on stage.
#65: Donald Miller—The Framework That Makes Marketing EasyOct 9, 2017 43:32
This week my new book Building a StoryBrand is out! If you’ve been wanting to clarify your message pick it up today at Amazon or Barnes and Noble!
That said, if you don’t want to order it because reading hurts your brain, there’s a distant, distant second option I recommend. And that’s to listen to this week’s podcast because this week, J.J. and I shamelessly plug the book by going through it point by point. It’s like the audiobook but with a laugh track!
The main reason I wrote the book is because I wanted to make marketing easy and I believe it accomplishes that task.
To get the best points, though, you’ll have to buy the book to get. I’m no dummy. Anyway, I hope you read these ideas, apply them and make loads of money. And I hope they make you want to buy the book to make even more.
#64: Al Andrews—10 Things Powerful People Can Do to Not Screw Up Their LivesOct 2, 2017 44:21
Being successful isn’t always what it’s cracked up to be.
I mean, look at the headlines. We can all name a few celebrities who crumbled under the pressure of fame and fortune.
While well-known artists may deal with the problems of success on an amplified level, most successful leaders have similar struggles and are in danger of the same downfalls.
That’s why I’m so excited about this week’s episode on the Building a StoryBrand podcast. I sit down with Al Andrews, the founder and executive director of Porter’s Call, a service that counsels and supports recording artists. Al has a client list with names you’d certainly recognize so he’s very familiar with the problems fortune brings. As he shares his wisdom about how he helps his clients stay healthy and grounded, you’ll find help as a leader too.
After listening to this episode, you’ll learn 10 paradigm shifts you need to make as a leader on the road to success.
#63: Ray Edwards—8 Magic Phrases That Will Make You MoneySep 25, 2017 47:03
If you’ve ever tried to write sales copy for your product, then you’ve probably felt the intimidation of the blank page.
Worse, when you’ve finally beat the blank page blues, your copy doesn’t deliver the results you wanted. Your words fail to persuade your customers.
That’s why I’m thrilled to sit down with Ray Edwards on the Building a StoryBrand podcast. As the author of How to Write Copy That Sells, Ray’s going to reveal some magic phrases that will help you write great copy. After listening to this podcast, you’ll no longer be intimidated by the blank page and you’ll find your sales copy is finally doing its job — reaching the people who need your product and making you money.
#62: Chris Guillebeau—How to Launch a Side Hustle That Will Make You a Profit in a MonthSep 18, 2017 40:37
Ever thought about quitting your job to start a business of your own?
Not everyone is ready to risk a secure job to launch a new enterprise. Some people really like their day job. And for many, a regular paycheck is a blessing.
That’s why I’m honored to have Chris Guillebeau joining us on the Building a StoryBrand podcast. He’s the author of Side Hustle: From Idea to Income in 27 Days and he’s going to show us how to quickly and easily create an additional stream of income without giving up the security of a full-time job.
Whatever your reason for starting a side hustle, listen to this podcast to learn the simple process it takes to make it happen. Chris blazes a clear path to help you earn extra income fast.
#61: Blake Mycoskie—The 3 Most Important Hires You Need to Make to Grow Your BusinessSep 11, 2017 42:57
If you had a chance to sit down with a world-renowned businessman, what would you ask?
As an entrepreneur, you’d likely want him to go back to the point where you are and find out what crucial decisions he made to help his business go big.
Blake Mycoskie, Founder and Chief Shoe Giver of TOMS, is one of the top young businessmen in the world and perhaps the most visionary entrepreneur in forming social-minded businesses and consumers.
On the podcast this week, I sit down with Blake to talk about his entrepreneurial journey. Blake shares a fascinating story of how he became a fashion mogul by giving shoes away through his One for One model, and he gives some powerful advice regarding you as an entrepreneur. During the interview, I hone in on the three critical hires he made to scale up his business during the embryonic stage of TOMS.
#60: Chase Reeves—4 Steps That Will Make You a Successful EntrepreneurSep 4, 2017 53:11
Do you feel like your job isn’t what you should be doing? Perhaps you have a side hustle that you wish could be your main hustle? Or you have an entrepreneurial itch that just won’t go away?
If so, you’d probably like some help in making your business dreams a reality. Someone who can guide your through the journey from beginning to end.
That’s why I’m happy to have Chase Reeves joining us on the Building a StoryBrand podcast. He’s a co-founder of Fizzle and their mission is to help you earn a living independently doing something you care about. In this episode, he outlines four steps to start you down the right path.
Follow these simple steps and you’ll discover there’s wonderful wisdom in them. They will spark your business dreams to life and make your entrepreneurial journey a success.
#59: Robert Sutton—How To Deal With People Who Treat You Like DirtAug 28, 2017 52:25
Many of our favorite movies and TV shows portray jerks at work. From droning Lumbergh in Office Space, clueless Michael in The Office, to sleazy Mr. Hart in 9 to 5, we find these characters so funny because they’re true.
It isn’t funny, however, actually working with these jerks. According to a recent study, 75% of workers deal with bullies in the workplace. This has a huge effect on the economy, your workplace, and your health.
So, what can you do?
Robert Sutton sets out to answer that question in his new book, The A--hole Survival Guide (his book just says the word). His strategies will provide relief to anyone who feels pushed around by a jerk. You can avoid them, outwit them, disarm them, send them packing, and develop protective psychological armor. Finally, at the end of this post, you can see if you might be adding to the jerk population.
Nobody wants to lose life hours to a bully. Listen to this episode of the Building a StoryBrand podcast. You’ll preserve your sanity and have a plan of action to deal with that jerk at the office.
#58: Craig Ross—Teams That Do Big Things Take These 7 StepsAug 21, 2017 38:40
Do you and your team members suffer from DSD — Distracted, Stressed, and Disconnected?
Sure, you believe in what your team is doing. And you believe in the people on your team. But it feels like no matter how hard you all work, the results keep eluding you.
Worse, you go home exhausted and give your family the only thing you’ve got … leftovers. You’d love to find a way to turn your team around, but how?
On the podcast this week, Donald Miller interviews Craig Ross, one of the authors of Do Big Things: The Simple Steps Teams Can Take to Mobilize Hearts and Minds, and Make an Epic Impact.
Craig is wanting teams to get big results without losing their souls. He’ll take you through 7 essential steps teams must execute to do extraordinary things while making DSD a thing of the past. When your team has heart, you’ll not only get the job done, you’ll become legendary within your company and your family.
#57: Anthony Iannarino—Energize Your Sales Abilities With These 7 Expert TipsAug 14, 2017 34:38
Are you in a sales slump? What if I told you the reason for your lagging sales isn’t the fluctuating market. Neither is it your product or company. It’s not even the competition. Top sellers across various industries and companies prove that sales performance isn’t situational.
The key to sales success is you.
This is good news because you can start making money right away with some key adjustments to how you sell. By learning the behaviors, attitudes and a few vital skills of the aces in the industry, your revenue stream will skyrocket.
Sales expert Anthony Iannarino joins Donald Miller this week on the Building a StoryBrand podcast. As author of The Only Sales Guide You’ll Ever Need, Anthony is going to reveal the secrets of star salespeople who consistently outperform their peers.
If you’re tired of wasting time at the office and are ready to become a true sales pro, listen to this episode and take your sales abilities to the next level.
#56: David Covey and Stephan Mardyks—7 Traps That Can Tank Your Success (And How to Avoid Them)Aug 7, 2017 49:27
Running a company can sometimes feel like a treacherous journey.
A bad financial decision will cost you a ton of money. If you don’t give enough attention to your relationships, you might lose your family. And a lack of focus sucks away precious time.
It’d be so much simpler if you had a map to guide you through it. Some sort of blueprint to show you where you might fall so you can avoid the hassle of trying to dig your way out.
That’s why I’m thrilled about this episode of the Building a StoryBrand podcast with David Covey and Stephan Mardyks, co-authors of Trap Tales: Outsmarting the 7 Hidden Obstacles to Success. In this episode, they highlight the major traps business leaders slip into and show you how to steer clear of them.
Listen now so you can avoid these common pitfalls and save time, money and your relationships.
#55: Seth Godin—5 Huge Paradigm Shifts that Will Change the Way You Do MarketingJul 31, 2017 45:42
This week, we’re honored to welcome Seth Godin to the Building a StoryBrand podcast. Unless you’ve been living in a cave for the last fifteen years, you recognize Seth Godin as a preeminent influencer in the marketing world.
And in an industry that can be so noisy, cheesy, and in-your-face, Seth’s thinking stands out. It’s deep and it’s well-reasoned. And it’s humanistic, affirming at its core that marketing is ultimately about people and the relationships we build with them.
In this conversation, Donald Miller and Seth Godin cover a lot of ground, including:
*How to ship your projects quickly without sacrificing quality
*Why the old models of marketing are failing and what it takes to succeed today
*The psychology behind why people buy (most of us miss it)
*The perils of not understanding the world we’re marketing in
*Why now is an ideal time to be a creative person
At every point in the conversation, Seth challenges us to think differently about marketing. And when we do, we’ll find a massive opportunity to set our businesses apart and make more meaningful connections with our customers. Listen now!
#54: The Best of 2017 (So Far), Part 2Jul 24, 2017 44:10
If you want to grow your business, of course you’ve got to get the everyday stuff right: product quality, customer satisfaction, marketing, personnel, logistics, etc.
But there’s more to success than those elements. To see the right kind of growth in our business, we also need to focus on our personal growth.
That’s why this week’s episode is designed to give you a moment of reflection this summer. In our second of two podcasts featuring The Best of 2017 (So Far), we’ve compiled the most powerful advice from our podcast guests for staying balanced and healthy while your business grows.
This week, listen to Part 2 of The Best of 2017 (So Far) as we highlight 5 key ways you can move forward professionally while staying balanced personally.
#53: The Best of 2017 (So Far), Part 1Jul 17, 2017 41:59
For these next two episodes, we’ve selected several excellent clips for you to revisit or catch up on what you may have missed. Summer is a time for recreation, rest and reflection. Because we’ve covered so much great content, we wanted to take some time to think back on what we’ve learned. Whether you’re on a vacation or staycation, mull over the highlights of what we’ve covered in 2017 and evaluate whether you’ve incorporated them into your business and your life.
Some principles are so essential, they need repetition and time to sink in. This is our way of making space for that to happen. Listen to this week’s episode as we recap the most important ideas from 5 of our most popular interviews.
#52: David Horsager—The 8 Pillars of Trust that Will Make or Break Your BusinessJul 10, 2017 43:22
Why does trust matter so much in business?
In this episode of the Building a StoryBrand podcast, we’re going to show you how to build trust in your company. Donald Miller interviews David Horsager, leadership speaker and author of The Trust Edge. David tells us that loss of trust costs us a lot, bringing skepticism, frustration, low productivity, lost sales, and turnover into our business.
Trust affects a leader’s impact and the company’s bottom line more than any other single thing. The good news is you can earn trust over time by building and maintaining these eight key pillars. Listen to this episode, learn how to form a trusting relationship with your team and your customers, and watch your bottom line increase.
#51: Molly Fletcher—6 Strategies that Will Help You Run Your Business FearlesslyJul 3, 2017 46:34
What do elite athletes have that business leaders need? A fearless mindset. In this episode of the Building a StoryBrand podcast, Donald Miller sits down with Molly Fletcher, a former sports agent who has taken what she’s learned from leaders in the world of sports to leaders in the workplace. Representing elite athletes during their sports careers has given Molly an insider view of what drives them to surpass the rest. She reveals that the best-of-the-best athletes have a fearless mindset. Listen to this episode and put some of these same fundamental habits to work for you in your business so you can achieve your maximum potential.
#50: Ken Blanchard and Claire Diaz-Ortiz—How to Create a Mutually Beneficial Mentoring RelationshipJun 26, 2017 49:21
How did you get to where you are now in your business?
I’m sure you could list a lot of factors. But every successful business leader will always point to specific people in their lives who mentored them along the way.
Books and classes are powerful, but nothing can replace actual people stepping into your life to guide you.
In this episode of the Building a StoryBrand podcast, Ken Blanchard and Claire Diaz-Ortiz join Donald Miller to talk about mentorship. They share a process for mentoring that will help you begin a strong mentoring relationship, whether you need a mentor or want to become one.
The six elements they outline in their process (forming the acronym MENTOR) will show you how to begin a mentoring relationship that could make all the difference in another person’s life -- and in your own.
#49: Francis Jones—Are You Making These 8 Beginner Email Marketing Mistakes?Jun 19, 2017 41:27
If you haven’t gotten serious about email marketing, it’s time.
In this episode of the Building a StoryBrand podcast, we’re going to take away the confusion behind getting started with email marketing. Donald Miller sits down with Francis Jones of Infusionsoft. Francis shares eight common email mistakes he sees beginners make when they start email marketing -- plus what to do instead. Listen to this episode and schedule an hour of time to implement even one of these ideas, and you’ll make a dramatic impact on your business.
#48: Caitlin Crosby—3 Powerful Lessons for Aspiring Social EntrepreneursJun 12, 2017 41:18
Imagine you see a homeless couple on the side of the road holding a sign that says “Ugly, Broke, and Hungry.”
You stop to hear their story and take them out to dinner.
And before the last course is served, you’ve invited them to be your business partners.
That’s the story of Caitlin Crosby, the founder and creative visionary behind the company The Giving Keys and this week’s guest on the Building a StoryBrand podcast.
The Giving Keys employs people who are trying to transition out of homelessness to engrave keys with different inspiring words. You buy a key and wear it for awhile, and then you look for a chance to pass it on and pay it forward to somebody you feel needs the message on that key more than you do.
Caitlin’s story is remarkable for so many reasons, not the least of which is that she never set out to be a social entrepreneur. If you’re a creative person running a business or believe in the power of entrepreneurship to make a difference in the causes we care about, don’t miss this inspiring interview.
#47: Chris Anderson—6 Ways To Make Your Next Speech Absolutely UnforgettableJun 5, 2017 33:45
Go on, admit it. If you’re a business leader, you’ve stayed up late binge-watching -- no, not Game of Thrones -- but TED talks.
And it’s totally understandable. TED talks take complex topics and present them in a way that everybody understands. There’s something about making things clear, regardless of what you're talking about, that the human mind engages. That’s the magic of TED.
This week on the Building a StoryBrand podcast, Donald Miller sits down with Chris Anderson, the CEO of TED. Chris shares six principles that make a TED talk successful. If you need to communicate any big idea to a large group of people, whether it’s in a speech or a board meeting or a lecture, you’re going to find his advice invaluable.
#46: Luke Laird—An Inspiring Look at a Hit Songwriter’s Creative ProcessMay 29, 2017 47:09
Can you be both a disciplined, focused business leader and a deeply creative person?
For us here at StoryBrand, the answer is a resounding yes. In fact, the worlds of creatives and business leaders overlap more than we might assume.
If you’re leading a business, you need to embrace your creativity. When you do, you’ll unlock levels of innovation and inspiration in your work that will give you a competitive advantage. And anyone who does creative work needs to focus and master their industry so their work gets the attention it deserves.
To help us as business leaders understand the creative process better, Donald Miller invited Luke Laird to join this episode of the Building a StoryBrand podcast. He’s a Grammy-award-winning producer and songwriter who’s penned 23 number-one hits for major country artists like Carrie Underwood, Blake Shelton, Eric Church, and Tim McGraw.
Whether you’re a business leader trying to embrace your creativity or an aspiring artist trying to make it, here are three takeaways from Luke Laird about the creative process. He also brought his guitar along to showcase some of his work, so make sure you give this episode a listen!
#45: Auntie Anne Beiler—4 Ingredients You Need to Grow a Successful, Purpose-Filled BusinessMay 22, 2017 41:45
If you’ve ever smelled that warm and buttery smell in the mall, and minutes later, had an Auntie Anne’s pretzel in your hand, you’re not alone.
Auntie Anne’s has 2,000 locations in 26 countries. They’ve made 1.8 billion pretzels -- enough to go around the Earth 50 times. And their success is about a lot more than just that amazing smell.
Auntie Anne’s founder, Anne Beiler, is an incredible leader with a unique backstory. She joins Donald Miller on this episode of the Building a StoryBrand podcast to share the lessons she’s learned growing this company. Her story will inspire you in so many ways, especially if you’re passionate about personal growth and building a company with a greater purpose.
For a blog post summary of the episode with practical takeaways, visit http://buildingastorybrand.com/45
#44: Ernie Johnson—3 Life Lessons That Will Inspire You to Slow Down and Live DifferentlyMay 15, 2017 42:04
Is it possible to live a life of service and sacrifice even while pursuing a career that matters deeply?
When you look at the life of sportscasting legend Ernie Johnson, Jr., you can’t help but say yes.
On this episode of the Building a StoryBrand podcast, Donald Miller sits down with Ernie Johnson. They share a heartfelt conversation about leading a life of significance and making room to help others, even while we pursue our careers.
Don’t miss this inspiring episode. The life lessons here are rich and hard and absolutely worth your time.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/44 to help you apply what you learned in the interview to your life and business.
#43: David McKeown—How to Predict Whether or Not Your Business Will SucceedMay 8, 2017 53:49
What if there were a roadmap that showed you all the major milestones your business was going to hit as it grows? Wouldn’t it be great to know what’s coming next and how to navigate well?
That framework exists, and we’re going to explore it in depth on this week’s episode of the Building a StoryBrand podcast. Donald Miller sits down with David McKeown of PredictableSuccess.com. He and his father Les have developed this framework over decades, and they’ve seen it prove out in countless companies, regardless of their size or industry.
When you understand these seven stages, you’ll understand how to strike a perfect balance between innovation and processes. And when that happens, the success of your business becomes a lot more predictable.
Listen now and take the guesswork out of growing your small business.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/43 to help you apply what you learned in the interview to your business.
#42: Ian Cron—Can the Enneagram Make You a More Effective Leader?May 1, 2017 50:43
The better we understand people, the better leaders we’ll be.
And one of the best tools for understanding yourself and those around you is the Enneagram.
If you haven’t encountered it before, the Enneagram is simply an ancient personality framework. There are nine core types, and we tend to gravitate toward one of them in our youth as a way of coping with the world.
This week on the Building a StoryBrand podcast, Donald Miller talks with Enneagram expert Ian Cron about how to use this powerful framework to make both yourself and your business healthier.
They unpack each of nine personality types and then discuss how understanding the Enneagram can help you become a stronger, more empathetic leader.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/42 to help you apply what you learned in the interview to your business.
#41: Allan Heinberg—3 Powerful Takeaways Marketers Can Learn from a Master StorytellerApr 24, 2017 01:00:46
What’s the most powerful tool in the world for captivating the human brain?
As business leaders, sometimes we struggle to keep our audience’s attention for a few seconds. But storytellers have figured out how to keep an audience’s attention for hours. If we want to captivate our customers, we need to understand the art of storytelling.
So today on the Building a StoryBrand podcast, Donald Miller talks with Allan Heinberg, one of the world’s most accomplished storytellers. He’s written for Grey’s Anatomy and Sex and the City and is currently the showrunner for Shonda Rhimes’ show The Catch.
In this episode, you’ll find a wealth of wisdom for how to captivate your audience of prospective customers. (There’s also a fair amount of geeking out about character development and the creative process!)
PLUS! Don’t miss the BONUS SEGMENT with musician Drew Holcomb. Drew stopped by our office to talk about the business of music and to play a couple of songs for us. Listen now!
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/41 to help you apply what you learned in the interview to your business.
#40: Juliet Funt—The Brutal Cost of Overload and How to Reclaim the Rest You NeedApr 17, 2017 46:14
Most of us business leaders are glued to our phones. Work can feel all-consuming. We end each day fatigued and overloaded, and everything suffers as a result.
But life isn't supposed to look like this. We need what Juliet Funt calls “white space” -- strategic rests and pauses between our busy-ness.
This week, Juliet joins Donald Miller on the Building a Story Brand podcast, and she helps us understand the importance of these pauses for our work, the four big reasons we struggle with it, and what we can do to reclaim our rest and thoughtfulness.
This is an inspiring conversation, and the wisdom Juliet shares has the potential to give us better quality of work at the office and better presence with our loved ones at home. Don’t miss it!
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/40 to help you apply what you learned in the interview to your business.
#39: Chris Zook—How to Turbocharge Your Company’s Growth with "The Founder’s Mentality"Apr 10, 2017 41:19
Why do some companies stay young, agile, and competitive, while others get bogged down and decline?
That’s the big question that this week's guest, Chris Zook, set out to answer. After years of research, he and his team at Bain Insights found three key elements that showed up in successful companies, and they called them “The Founder’s Mentality.” On this episode, Donald Miller sits down with Chris to understand how these three elements make a company healthy on the inside and create more profit and more impact on the world.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/39 to help you apply what you learned in the interview to your business.
#38: Lee Cockerell—5 Lessons from a Disney Exec to Help You Develop Amazing People SkillsApr 3, 2017 48:06
Why do leaders fail?
It’s not because they don’t know what they’re doing. It’s usually because they’ve failed to listen to and develop their staff. They’ve failed to respect and communicate well with them. Basically, they’ve failed at people skills.
To help us master the fine art of people skills, Lee Cockerell, the former Executive VP of Operations for Disney, joins Donald Miller on this episode of the Building a Story Brand podcast.
Lee built his sterling career by focusing on people, and in this conversation, he shares five major takeaways we can all use to help our teams grow -- and see our businesses grow as a result.
***PLUS! A BONUS SEGMENT*** Just in time for the Masters tournament this week, Donald talks with professional golfer Ryan Moore about what it’s like to play the Masters and what makes its unique brand of tradition and excellence so special. Don’t miss it!
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/38 to help you apply what you learned in the interview to your business.
#37: Mel Robbins—Hack Your Motivation and Accomplish More With This Surprisingly Simple StrategyMar 27, 2017 36:33
Motivation is overrated. If you want to accomplish the things that will grow your life and your business, you can’t rely on it.
And today’s guest on the Building a Story Brand podcast, Mel Robbins, is with me on this notion that motivation isn’t the key to success. More than that, she’s discovered a simple mental strategy we can use to bypass motivation in order to make wise decisions that grow our businesses, make healthful decisions, and strengthen our relationships. It’s incredibly simple and intuitive, as you’ll see, and it has the power to dramatically impact your life.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/37
#36: Daniel Tardy—Nine Strategies That Will Make Your Meetings More ProductiveMar 20, 2017 37:48
Why are most meetings so awful?
A lot of us leave every meeting feeling like we’ve wasted our time and gotten nowhere on a problem -- only to get back to our desks farther behind on our “real jobs.”
But with a little intention, we can make meetings not just productive, but also energizing and fun.
On this episode of the Building a Story Brand podcast, Donald Miller sits down with Daniel Tardy the SVP of EntreLeadership, Dave Ramsey’s business coaching division. They walk through nine strategies we can use that will make our meetings more productive and more fun. With this advice, you can lead dynamic meetings that bring out the best in your team and actually move the needle for your business.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/36
#35: Elon Musk’s Biographer, Ashlee Vance—What Can Everyday Entrepreneurs Learn from the Life of Elon Musk?Mar 13, 2017 42:04
There’s nobody like Elon Musk.
As the founder and CEO of both SpaceX and Tesla (among other ventures), he is arguably the world’s most visionary entrepreneur.
And on the podcast this week, Donald Miller interviews Ashlee Vance, the man who wrote Musk’s definitive (and bestselling) biography.
As entrepreneurs ourselves, what can we learn from a pioneering leader like Elon Musk?
Listen to this interview for an inside look at Musk’s life and discover the big takeaways we can use to build our businesses, even if we’re NOT building rockets.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/35
#34: Stephen Mansfield—10 Warning Signs of a Leadership Crash (and How to Fix Them)Mar 6, 2017 51:53
Why do leaders crash and burn, taking their companies and families down with them? Is it the inevitable result of pressure or a character flaw? Or can it all be prevented?
In this episode of the Building a Story Brand podcast, Donald Miller sits down with leadership expert Stephen Mansfield to talk about the 10 warning signs of a leadership crash -- and how to fix them.
The list will surprise you. Listen today and discover how to protect yourself from a leadership crash.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/34
#33: Carrie Green—6 Steps That Will Make You a Better EntrepreneurFeb 27, 2017 40:19
If you’re trying to start and grow a business, you know it’s not an easy road. Rewarding, yes. Eventful, yes. But easy? Not at all.
But like any journey, you’re better off if you’ve equipped yourself properly for it.
And that’s why I am so honored to have Carrie Green joining us on the Building a Story Brand podcast. She’s the founder of the wildly successful Female Entrepreneur Association, and in this episode she shares six steps entrepreneurs can follow to grow their businesses.
Wherever you are in your entrepreneurial journey, listen now so you can take the next right step for your company.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/33
#32: Greg McKeown—How to Live and Work with Radical ClarityFeb 20, 2017 50:21
According to Greg McKeown, the author of Essentialism, most of us have been living under the assumption that we can have it all -- we just have to cram it all into our lives.
As a result, we end up busy (not necessarily productive) and stretched too thin at work and at home. We’re chained to our smartphones, hopping from disjointed task to disjointed task, not really focused on (or even clear about) what we want.
Essentialism changes all that. It helps us tune out all the unimportant things vying for our attention so we can discover and pursue a very small number of things of lasting value.
Nobody wants to fritter away their lives on their smart phones. Listen to this episode of the Building a Story Brand podcast with Donald Miller and special guest Greg McKeown, and you’ll be inspired to live a life rich with clarity and meaning.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/32
#31: Mike Pacchione—8 Expert Tips That Will Make Your Next Speech UnforgettableFeb 13, 2017 34:59
For business leaders, public speaking skills are critical. Whether you’re delivering a major keynote or simply leading a staff meeting, you’ve got to be able to engage your audience and communicate powerfully.
That’s why public speaking expert Mike Pacchione is joining Donald Miller this week on the Building a Story Brand podcast.
As a part of the communications consulting firm Duarte, Mike gives 70 speeches a year -- all on the topic of public speaking. He is the talker about talking. And he’s going to teach us to talk.
Mike shares the expert tactics that separate casual public speakers who just get by from pros who stand out. Whether you’re a dread-filled newbie or a seasoned pro, give this a listen and take your public speaking skills to the next level.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/31
#30: Lee LeFever—Why You’re Confusing Your Customers and How to Fix ItFeb 6, 2017 29:59
As business leaders, we often get so focused on the details of our company that we forget to step back and understand things from our customers’ perspective.
As a result, we talk over our potential customers’ heads in our communication and marketing. Feeling confused, they take their business to another company -- not necessarily a better one, but one they understand.
But when we learn how to communicate clearly, we stop confusing our customers and start connecting with them. On this episode of the Building a Story Brand podcast, Donald Miller sits down with Lee LeFever, the master of the explainer video, to share four practical strategies we can use to speak clearly, engage our customers, and grow our businesses.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/30
#29: Chalene Johnson—How to Effectively Scale Your Business Without Losing Your MindJan 30, 2017 43:19
We’re passionate about growing our businesses, aren’t we? But that doesn’t mean it’s easy. In fact, the path of scaling a company is lined with landmines and pitfalls, both personal and professional.
This week on the Building a Story Brand podcast, Donald Miller talks with massively successful entrepreneur Chalene Johnson about the five things we can do this year to dramatically scale our businesses without losing our minds.
If you want to grow your business the right way, without compromising your personal life or values, don’t miss this episode!
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/29
#28: Rachel Cruze—7 Smart Habits That Will Transform Your Personal FinancesJan 23, 2017 37:15
As a business leader, you’d never start a year without a working budget or a sense of your profit margin, would you?
But most of us don’t have the same kind of awareness and discipline when it comes to our personal finances.
That’s why we’ve got Rachel Cruze joining Donald Miller for this week’s episode of the Building a Story Brand podcast. She is a personal finance expert and bestselling author. And as the daughter of Dave and Sharon Ramsey, her heart for the topic runs deep.
Listen now to discover the seven habits you can develop in your personal finances to build wealth, give back, and have peace of mind about your money.
Download the worksheet that goes along with this episode at http://buildingastorybrand.com/28
#27: Don Schneider—How to Create a Big Brand (Even On a Small Budget)Jan 16, 2017 52:01
If you’re good at marketing, you know how to make people understand what you offer. But if you’re good at branding, you know how to make people feel a certain way about it.
When you master this, you can create exponential value for your business. (For example, branding is what allowed Starbucks to sell a 50-cent cup of coffee for $4.)
This week on the Building a Story Brand podcast, Donald Miller talks with advertising legend Don Schneider about the art of branding. He’s the creative force behind ads for marquee brands like Pepsi, GE, and HBO. But as you’ll see in this episode, what he’s discovered about branding and human behavior applies no matter your budget.
Listen now and discover the secrets of branding that can have an exponential impact on your bottom line.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/27
#26: John Lowry—5 Strategies That Will Make You a Strong NegotiatorJan 9, 2017 01:02:31
A lot of us believe that killer negotiators are born, not made. But that’s not true. When you know a few key strategies, you can become a great negotiator and land great outcomes for your business. Best of all, you can do it while treating others with respect.
In this episode of the Building a Story Brand podcast, Donald Miller sits down with negotiation coach and expert John Lowry. John walks us through five techniques to improve our negotiation skills so we can strike better deals, increase our revenue, and grow our companies.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/26
#25: StoryBrand Productivity ScheduleJan 2, 2017 37:44
Welcome to 2017! If you’re wondering how to make this year more productive and meaningful, try the 30-day process we walk you through in this week's episode. This system won’t take you more than a few minutes each day, but it will unlock new levels of energy and focus you didn’t know you had.
Listen now and discover how to develop new habits, become more productive, overcome procrastination, and complete the major projects that will move the needle for your business this year.
#24: The Best of 2016Dec 26, 2016 01:10:05
Get our best wisdom from 2016, compressed into a single episode! As we close out the year, we’ve selected clips from 10 conversations we’ve had on the podcast and highlighted our biggest takeaways from them.
If you’re traveling over the holidays, this is a great way to find helpful episodes you may have missed or revisit your favorites for fresh insights.
Thanks to everyone for listening this year. We’ve learned a ton from our guests, and we hope we’ve helped you clarify your messaging and grow your business!
#23: David Kinnaman—10 Expert Tips to Strengthen Your Business with SurveysDec 19, 2016 49:56
As good as your gut may be about your customers, there are some aspects of your business that are too important to guess at.
That’s why I’m thrilled to have David Kinnaman joining us on this episode of the Building a Story Brand podcast.
He’s the owner of The Barna Group, a market research firm that’s helped thousands of companies better understand their customers through survey data.
He’s got 10 excellent tips for sending surveys to our customers. These will help you listen better, pinpoint opportunities for growth, and make better products and services.
Listen to this episode, send a survey in the coming weeks, and I know you’ll have a stronger, more successful business to show for it.
#22: Nigel Green—3 Reasons Why You Should Fire Yourself This Week (Really)Dec 12, 2016 23:15
2017 is right around the corner. How can you set yourself up for a great year in your job?
What if I said you should fire yourself?
It sounds crazy, but it’s exactly what our CEO, Nigel Green, does every year. It gives him the perspective and energy he needs to embrace whatever challenges the new year brings.
In this week's episode of the Building a Story Brand podcast, we share exactly how you can do this process yourself and why it works. It sounds super critical at first, but it’s actually a positive way to ensure you’re growing in your job and serving your company well.
Listen now and I know you’ll be inspired to close out your year well and start 2017 with a healthy perspective. (We’ve even got a free downloadable PDF that will walk you through the process!)
#21: Amy Porterfield—4 Foolproof Ways to Improve Your Digital MarketingDec 5, 2016 46:43
If you’re trying to run and grow a business, you know you’re going to need smart marketing tactics to get you to the next level of success.
The trouble is, there is SO MUCH information out there. And not all of it can be trusted to actually work for you.
So I’m thrilled to have Amy Porterfield joining me on the Building a Story Brand podcast this week. She’s an actual expert on all things digital marketing, and she has four ways you can dramatically improve your online marketing strategy, no matter what level you’re at today. Give it a listen!
#20: Miles Adcox—6 Characteristics that Will Make You an Emotionally Strong LeaderNov 28, 2016 01:01:52
Can we be real with each other? Leading a business packs a big emotional punch. The stress of the day-to-day. The immense pressure to succeed. The isolation at the top. The strangeness of managing an image.
It’s a heavy burden to carry around -- and it takes a toll on us.
That’s why it’s critical to care for your inner life and develop your emotional intelligence. If you do, you can forge a great home life and company culture. If you don’t, you can destroy it all.
I’m thrilled to have Miles Adcox joining me for this week's episode of the Building a Story Brand podcast. He’s the CEO of the therapeutic retreat center Onsite, and he’s been helping leaders with this unique burden for over a decade.
Miles has a six-part guiding framework that can help you create and sustain emotional fitness as a leader. It will change your company culture -- but more importantly, it will change people’s lives, including your own.
We talk a lot at StoryBrand about growing your business, but you can’t do that without growing yourself, too. Start with this week's podcast!
#19: Nicole Walters—4 Surprising Ways Entrepreneurs Can Get Better at SellingNov 21, 2016 47:26
Entrepreneurs, listen up. If you want to bust through that revenue plateau, you’ve got to get good at selling -- even if you don’t think of yourself as a salesperson.
We’re pleased to have Nicole Walters of The Monetized Life joining us on this episode of the Building a Story Brand podcast. She quit her job as a top-selling corporate exec and built a million-dollar lifestyle business in a year. (Whoa.)
Listen and discover four surprising strategies that we as entrepreneurs can use to dramatically improve the way we approach selling.
If you’re ready to take a more disciplined, intentional approach to sales and finally move the needle for your business, don’t miss this episode!
#18: Jon Gordon—4 Inspiring Principles to Develop More GritNov 14, 2016 38:23
As business leaders, we throw the word “grit” around a lot.
It’s hard work, resilience, and toughness all rolled into one.
But where does grit come from? And how can we tap into it to improve our companies and our lives?
In this episode of the Building a Story Brand podcast, I sat down with Jon Gordon to talk about it. He shared four principles with me to help us develop more grit.
And this guy knows his stuff. His principles of motivation and success have been tested and proven by pro sports teams and Fortune 500 companies. I really want him to go help out my Seahawks, but I digress.
Give this episode a listen today. I know you’re going to discover something about yourself that’ll make you and your business more successful.
#17: Ryan Deiss—4 Simple Ways to Make Your Marketing More PersuasiveNov 7, 2016 48:36
What do you offer your customers?
Sure, you’ve got a product or service.
But really, you offer your customers some kind of transformation. And when you fully understand this “before” and “after” journey of your customers, you can reach them on a whole new level.
In this episode of the Building a Story Brand podcast, we learn exactly how to map out our customers’ transformation. Donald Miller talks with Ryan Deiss, the mastermind behind Digital Marketer, to talk about a simple four-part process you can do in an afternoon to make your marketing exponentially more persuasive.
#16: Rory Vaden—5 Revolutionary Strategies That Will Maximize Your TimeOct 31, 2016 47:55
Did you wake up this morning and ask, “What am I going to get done today?”
Or did you say, "How can I use my time today in a way that makes tomorrow better?"
If we really want to accomplish our big goals while keeping our priorities straight, we need to be asking the second question -- and working toward it every day.
This week on the Building a Story Brand podcast, Donald Miller sits down with Rory Vaden, the NYT bestselling author and cofounder of Southwestern Consulting, to talk about the five strategies we can use to make smarter decisions with our time.
Spoiler alert: these aren’t technology tools and hacks. These are revolutionary ways of thinking that will help you transform your productivity from the inside out.
#15: Christy Wright—5 Ways Entrepreneurial Women Can Thrive and Win BigOct 24, 2016 37:32
Starting a business comes with plenty of challenges. And women face a unique set of them as they become entrepreneurs.
To help, Donald Miller sat down with Christy Wright, founder of Business Boutique. And we’re kicking off the third season of the Building a Story Brand podcast by discussing 5 game-changing insights for entrepreneurial women.
Christy sees the most common struggles women face in business. And she’s helped guide the success of thousands of female entrepreneurs through her wildly popular seminars. In this podcast, she shares five powerful insights women can use to develop as entrepreneurs.
If you’re dreaming about starting a business, trying to get one off the ground, or building an empire, don’t miss this episode.
How to Use Processes that Scale Your Business Big TimeOct 17, 2016 12:13
Are key tasks falling through the cracks as your business grows? It's a common problem for entrepreneurs as they scale up their business. And it's very fixable with the help of today's mini-episode of the StoryBrand podcast.
We’re talking about processes — regular, linked tasks that help your business accomplish key goals. Donald Miller and StoryBrand CEO Nigel Green unpack the three areas of your business that need established processes. Plus, they share ideas for processes that will make an immediate impact in how you run your business.
You wouldn't want to board a plane if the pilot didn't have processes in place, would you? Your customers feel the same way about your business. Set up these processes today to make your business more efficient.
7 Reasons Your Website Isn’t WorkingOct 10, 2016 17:45
Is your website like Teflon or Velcro?
In other words, when someone visits your site, do they get confused and slide right off? Or do they find plenty of hooks and stick around?
In today’s mini-episode of the Building a Story Brand podcast, Donald Miller sits down with Nigel Green and J.J. Peterson to discuss 7 reasons websites fail to engage visitors and create sales. This checklist will help you quickly spot parts of your site that visitors find unclear, unconvincing, or just plain boring.
Listen today and discover the small (but mighty!) tweaks you can make this week to address these common mistakes. We know you’ll see a substantial lift in your website’s performance when you do.
The Problem with Multiple Revenue Streams (And How to Fix It)Oct 3, 2016 13:14
If you’ve been in business awhile, you’ve probably got a variety of revenue streams from multiple products or services. How can you connect the dots so existing customers who bought one thing from you understand all the other ways you can help them?
In this “minisode” of the Building a Story Brand podcast, Donald Miller, J.J. Peterson and Nigel Green talk about one simple idea to unite all your revenue streams in such a way that your customers easily understand everything you offer. Try this and you can turn a single purchase into a lifetime of value.
30 Proven Ways to Make Any Product More ValuableSep 26, 2016 22:52
A $10 Timex and a $10,000 Rolex do the same thing -- tell time. But there’s a vast difference in their perceived values.
That’s what Donald Miller and his team are talking about in today’s minisode of the Building a Story Brand podcast.
When you increase your product’s perceived value, you create more loyal customers and eliminate the need to slash prices. To help us, the wonderful team over at Harvard Business Review have organized 30 aspects of “value” into The Elements of Value Pyramid.
It’s one of the most useful business tools we’ve seen in years.
Listen today and start using this powerful resource to write stronger sales copy, launch a new product, or pass up the competition.
What Strong Leaders Do When Emotions Run HighSep 19, 2016 13:49
Most of us don’t like to admit it or show it, but the workplace is an emotional place. We’re mixing people, performance, and money together -- what could go wrong?!
In this “minisode” of the Building a Story Brand podcast, Donald Miller sits down with Miles Adcox of Onsite, a therapeutic retreat center, to talk about emotional fitness in the workplace.
Miles shares a quick and practical strategy you can use when emotions run high at work (or anywhere, really). It’s called an “emotional body scan,” and it helps you plug into what’s really going on in an emotional or stressful situation so you can respond with composure and grace.
3 Mistakes Entrepreneurs Make When Hiring a Sales RepSep 12, 2016 11:56
If you’re an entrepreneur and you haven’t hired a salesperson yet, this “minisode” of the Building a Story Brand podcast is for you. Donald Miller and Nigel Green are going to help you avoid the most common mistakes entrepreneurs make in the sales department.
Hiring a salesperson can feel scary. But after you listen to this, you’ll have a clear roadmap to get the right person on board at the right time and exponentially grow your business.
How to Tell People What You Do in 3 Easy StepsSep 6, 2016 17:08
When someone asks you what you do, do you have a clear, concise "one-liner" to explain it? Or do you talk in circles and confuse the heck out of whatever poor soul asked you?
In this “minisode” of the Building a Story Brand podcast, Donald Miller, J.J. Peterson and Nigel Green talk about the 3 aspects of writing a one-liner that will help others easily understand what you do. With this in hand, you’ll be able to unify your team, amplify your marketing, and grow your business much faster.
#14: Jeff Walker—Secrets of a Successful Product LaunchAug 22, 2016 48:55
You can launch a product online with hope. Or you can launch it with a plan.
In the Season 2 finale of the Building a Story Brand podcast, Donald Miller talks with Jeff Walker, digital marketing pioneer and creator of the wildly successful Product Launch Formula. Jeff shows us how to make our marketing more successful by treating it like a can't-miss event. Listen in and discover the strategies that have earned Jeff's students an estimated 400 million dollars and counting. If you're starting a business or struggling to make sales online, don't miss this episode!
#13: Brian Clark—How to Win Big With Content MarketingAug 15, 2016 46:18
Description:Would you propose on a first date? Of course not, but that's how many businesses approach marketing. You get a lead and immediately start asking for the sale. In this episode of Building a Story Brand, Donald Miller talks with Brian Clark of Copyblogger about a better way to approach sales — with a strong content marketing strategy. He'll show you exactly how to understand your customer, forge a relationship, and build trust — all by sharing your expertise for free. Best of all? We get into the specifics of how to transform that trust into sales over time. If you know it's time to start or improve your content marketing, but you're not sure what to do next, this episode will take all the mystery out of it so you can build a stronger business with content marketing. http://buildingastorybrand.com
#12: Ben Crane—5 Habits of People Who Win Big (Even Under Pressure)Aug 8, 2016 46:19
Description:If we approached our jobs the way professional golfers approach theirs, we'd all be millionaires. Meet Ben Crane, a PGA Tour golf pro consistently ranked among the world's best. Behind every stroke, he's packed countless hours of discipline, planning, intention, and sheer grit. When the pressure is on, he knows how to deliver. Thing is, the five habits Ben employs to excel at golf don't only work for golfers. They'll help you win big in any area of your life. Listen and discover how to hit your loftiest goals, whether they're for your business, your health, or your personal life. http://buildingastorybrand.com
#11: Ken Blanchard—How to Cast a Vision So People ListenAug 1, 2016 40:15
Description:We have mantra at StoryBrand: if you confuse, you'll lose. We say it in reference to customers, but it's also true for your team. Businesses don't just falter because they lack a vision. They falter because the employees don't truly understand what that vision is. As a leader, your job is to make sure everyone on your staff knows where your company is going and how they can help it get there. In this episode of Building a Story Brand, Donald Miller sits down with Ken Blanchard, the legendary leadership expert and author of The One Minute Manager, to talk about how to lead so people listen. He shares a three-part approach to crafting, sharing, and maintaining a powerful vision for your entire company. He'll inspire you to start communicating differently with your team, and you'll have a more mobilized, effective, and unified staff to show for it. http://buildingastorybrand.com
#10: Toi Sweeney—Is Your Professional Wardrobe Hurting Your Business?Jul 25, 2016 42:23
Description:Like it or not, we all judge each other by our appearances. What you wear makes an instant impression on your customers. It's up to you to define what that impression is. In this episode of Building a Story Brand, Donald Miller sits down with Toi Sweeney, an award-winning image and style consultant. She shares the must-have pieces men and women need in their wardrobes to communicate success. You'll discover how to use color, fit, and style — on any budget — so your clothes always work for you, not against you. With her advice, you can makeover your professional wardrobe in a few hours, feel more confident, and stand out for all the right reasons. http://buildingastorybrand.com
#9: David Salyers—3 Ways to Deliver Value and Delight Your CustomersJul 18, 2016 37:17
Description:Ever struggled to keep your customers coming back? Donald Miller talks with Chick-fil-A's VP of Brand Activation, David Salyers, to discuss how the beloved fast-food chain has built a multi-billion-dollar business by dazzling its customers. In this episode of Building a Story Brand, you'll discover how to put Chick-fil-A's powerful customer-centric principles to work in your own business. And when you do, you'll have more repeat business, better word of mouth, and lower advertising costs. If you're serious about customer service, don't miss this episode! http://buildingastorybrand.com
#8: Canlis—Secrets of Insanely Good Customer ServiceJul 11, 2016 35:40
Description:Customer service matters more than ever in our super-connected world. One customer experience for your business — good or bad — may end up influencing thousands of people. In the Season 2 opener of Building a Story Brand, Donald Miller sits down with Mark and Brian Canlis of the world-famous Canlis restaurant in Seattle, WA. These brothers deliver unforgettable customer experiences night after night, year after year. They share exactly how they put their customers first — through radically unique approaches to hiring, team morale, profit, and more. Listen and get inspired to take your business' customer service to the next level. http://buildingastorybrand.com/
#7: Scott Hamilton—How to Show Up, Hit Your Goals, and Win BigApr 25, 2016 44:44
What really drives true success — whether it's on the ice or in the office? In this episode, Donald Miller talks with Scott Hamilton, Olympic gold medal-winning figure skater and humanitarian. They dig into what it takes to accomplish your biggest goals and beat the competition, plus what will derail you along the way. Apply Scott's hard-won wisdom, and you can achieve whatever crazy-big dreams you have for your life or business.
Visit http://buildingastorybrand.com/7 to get an unedited version of the interview with Scott Hamilton, along with a video of Don's website critique.
#6: Ray Edwards—Why Your Sales Copy Stinks (and How to Fix It)Apr 18, 2016 33:53
Feel like your sales copy falls flat? Join Donald Miller for a conversation with world-renowned copywriting and marketing pro Ray Edwards. You'll discover Ray's six-part formula for writing persuasive sales copy, including one critical element most people overlook. Skip it, and watch your sales tank. If you want to dramatically improve your sales letters, email campaigns, pitches, and landing pages, don't miss this episode!
Visit http://buildingastorybrand.com/6 to get an unedited version of the interview with Ray Edwards, along with a video of Don's website critique.
#5: Jonathan Davis—How to Make Your Call to Action IrresistibleApr 11, 2016 27:28
As anyone who's ever bought a set of kitchen knives at 2 a.m. will tell you, infomercials are selling machines. And in this podcast, you'll discover exactly how and why they work so well. Donald Miller talks with infomercial producer Jonathan Davis to uncover the secrets of getting people to take action and respond. Apply these proven strategies to your own marketing, and you'll get more people saying YES when you ask them to buy, inquire, or get involved.
Visit http://buildingastorybrand.com/5 to get an unedited version of the interview with Jonathan Davis, along with a video of Don's website critique.
#4: Claire Diaz-Ortiz—6 Steps to Accomplish More in Less TimeApr 4, 2016 33:58
Feel overwhelmed and overworked? Don't miss this game-changing conversation with Donald Miller and Twitter pioneer Claire Diaz-Ortiz. In this episode, you'll discover six steps you can take to achieve more by doing less — starting today. This practical advice will help you simplify your to-do list, recharge, boost your creativity, and grow your business the right way.
Visit http://buildingastorybrand.com/4 to get an unedited version of the interview with Claire Diaz-Ortiz, along with a video of Don's website critique.
#3: Dave Ramsey—How to Be the Guide and Attract More CustomersMar 28, 2016 34:48
Donald Miller talks with personal finance legend Dave Ramsey about how to position your business as a guide and focus on your customers' successes. Dave intuitively understands this marketing strategy, and it's a huge reason why his products and content have impacted millions of people. In this episode, you'll discover exactly how to make this powerful shift in your communications and tap into your customers' most powerful motivations.
Visit http://buildingastorybrand.com/3 to get an unedited version of the interview with Dave Ramsey, along with a video of Don's website critique.
#2: Mike McHargue—Why People Buy: The Powerful Science of SellingMar 18, 2016 29:21
Donald Miller sits down with Mike McHargue, aka "Science Mike," to discuss what's really going on in your customers' brains when they come to your website. It's a fun and accessible look at the neuroscience of sales and marketing. When you understand how the human brain is wired, you can create irresistible marketing that taps into your customers' most powerful, predictable instincts.
Visit http://buildingastorybrand.com/2 to get an unedited version of the interview with Science Mike, along with a video of Don's website critique.
#1: Michael Hyatt—How to Know What Your Customers Are ThinkingMar 12, 2016 32:48
Description:Donald Miller talks with special guest Michael Hyatt, the seven-figure leadership blogger and New York Times best-selling author. Hyatt shares his process for understanding his readers at a high level and serving them well. In this conversation, you'll discover how to get inside the heads of your prospects and customers and craft a message that always hits home. Visit http://buildingastorybrand.com/1 to get an unedited version of the interview with Michael Hyatt, along with a video of Don's website critique.