Slinky Productions Ltd

Backlight : The Video & Digital Marketing Podcast

Backlight : The Video & Digital Marketing Podcast

Description

Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers. Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.

Episodes

21 City Filming Permissions & Planning - With Sindy Campbell of Film Birmingham

Aug 7, 2017 18:12

Description:

In this episode we speak with Film Birmingham about all things planning and permissions to film on the streets of a busy city.

Whether you’re a student working on your final dissertation film, a corporate video producer, a prime time TV show or even Steven Spielberg - if you want to film on the streets of a busy city you’ll need to get the relevant filming permissions and planning in place to do so.

 

MORE INFORMATION:

For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/21-city-filming-permissions-planning-sindy-campbell-film-birmingham

You can find out more about Film Birmingham at http://www.filmbirmingham.co.uk

 

ABOUT BACKLIGHT:

Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers.

Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.

* Backlight (noun); Illumination from behind which helps to give depth to an image. *

Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK - http://www.slinkyproductions.co.uk

 

20 Mobile Game & App Development - With Michael Price (Game Designer)

Aug 7, 2017 41:57

Description:

In this episode we are joined by mobile game designer Michael Price to discuss how he designed, developed and launched his own mobile game app 'Trawler Trouble'.

Michael, by trade, is actually an animator and sculptor who has worked with acclaimed studios; Aardman Animations, Mackinnon & Saunders and Yamination Studios, producing commercials and TV shows for a range of clients including Disney and the BBC.

Michael’s latest venture sees him releasing the rather addictive fish-based mobile game, ‘Trawler Trouble!‘

 

MORE INFORMATION:

For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/20-mobile-game-app-development-michael-price

You can find out more about Trawler Trouble at https://www.trawlertrouble.com

 

ABOUT BACKLIGHT:

Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers. Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.

* Backlight (noun); Illumination from behind which helps to give depth to an image. *

Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK - http://www.slinkyproductions.co.uk

 

19 Live Video Streaming - With Jake Ward of Groovy Gecko

Jul 20, 2017 22:50

Description:

In this episode I’m joined by Jake Ward, who is a streaming media specialist at Groovy Gecko.

Groovy Gecko are experts in live video streaming. They have been helping people to stream video and audio on the internet since 1999. Whether live or on demand, self-served or fully managed, Groovy Gecko deliver streaming video into all kinds of devices through many different platforms from social media to corporate websites.

 

MORE INFORMATION

For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/19-live-video-streaming-jake-ward-groovy-gecko/

You can find out more about Groovy Gecko at http://www.groovygecko.com

 

ABOUT BACKLIGHT

Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers. Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.

* Backlight (noun); Illumination from behind which helps to give depth to an image. *

Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK - http://www.slinkyproductions.co.uk

 

18 Broadcast & Media Recruitment - With Deborah Cross of Christy Media Solutions

Jul 20, 2017 12:35

Description:

In this episode we speak with Deborah Cross, a highly experienced recruiter and consultant at Christy Media Solutions, who provide tailored recruitment solutions across all aspects of broadcasting and media content distribution.

Specialised recruitment agencies act as go between for the employer and employee, ensuring that the right person gets to the right job. Nowhere is this more helpful than in the media industry, where skills and experience can be so wide ranging, and the competition so fierce.

 

MORE INFORMATION

For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/18-broadcast-media-recruitment-deborah-cross-christy-media-solutions/

You can find out more about Christy Media Solutions at http://christy-media.com

 

ABOUT BACKLIGHT

Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers. Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.

* Backlight (noun); Illumination from behind which helps to give depth to an image. *

Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK - http://www.slinkyproductions.co.uk

 

17 Royalty Free Music & Music Licensing - With Anthony McTiffen of AKM Music

Jul 20, 2017 11:13

Description:

In this episode we talk all things 'royalty free' with Anthony McTiffen, the Managing Director of AKM Music, who offer a great music library with simple, no-hassle, royalty free music licensing.

 

MORE INFORMATION

For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/17-royalty-free-music-licensing-anthony-mctiffen-akm-music/

You can find out more about AKM Music at https://www.akmmusic.co.uk

 

ABOUT BACKLIGHT

Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers. Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.

* Backlight (noun); Illumination from behind which helps to give depth to an image. *

Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK - http://www.slinkyproductions.co.uk

 

16 Creative Skillset & Hiive - With Simon Barros of Hiive

Jul 20, 2017 08:28

Description:

In this episode we are joined by Simon Barros who is the coordinator at Hiive, which is a professional network for creative people set up by Creative Skillset.

Creative Skillset is a UK wide strategic skills body working with the UK’s screen based creative industries to develop skills and talent from classroom through to boardroom.

 

MORE INFORMATION

For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/16-creative-skillset-simon-barros-hiive/

You can find out more about Creative Skillset and Hiive at: https://creativeskillset.org https://app.hiive.co.uk

 

ABOUT BACKLIGHT

Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers. Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.

* Backlight (noun); Illumination from behind which helps to give depth to an image. *

Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK - http://www.slinkyproductions.co.uk

 

15 Film & TV Directing, and Directors UK - With Laura Adams of Directors UK

Jul 20, 2017 21:33

Description:

In this episode we are joined by Laura Adams, Head of Member Services at Directors UK.

Directors are the creative leaders, responsible for steering productions with increasingly pressured schedules and budgets whilst embracing new working practices and technology.

Directors UK is the professional association of directors working with the moving image in the UK. It is both a payment collecting society and a campaigning body alongside offering training and career development for its 6,000 members.

 

MORE INFORMATION

For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/15-film-tv-directing-laura-adams-directors-uk/

You can find out more about Laura and Directors UK at https://www.directors.uk.com

 

ABOUT BACKLIGHT

Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers. Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.

* Backlight (noun); Illumination from behind which helps to give depth to an image. *

Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK - http://www.slinkyproductions.co.uk

 

14 Special Effects - With Mike Kelt of Artem

Jul 20, 2017 19:44

Description:

In this episode we are joined by Mike Kelt of physical special effects company, Artem.

Artem is a creative company based in London and Glasgow who provide physical special effects and creative solutions for film, TV, commercials, events and exhibitions. They specialise in a number of disciplines including pyrotechnics, floor effects, prosthetics, animatronics and puppets, special costumes, high end model making, mechanical rigs and liquids.

 

MORE INFORMATION

For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/14-special-effects-mike-kelt-artem/

You can find out more about Artem at http://www.artem.com

 

ABOUT BACKLIGHT

Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers. Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.

* Backlight (noun); Illumination from behind which helps to give depth to an image. *

Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK - http://www.slinkyproductions.co.uk

 

13 - VR & 360 Video - With Alx Klive of 360 Designs

Mar 29, 2017 22:28

Description:

In this episode we discuss 360-degree video; an immersive type of video recording where the view in every direction is recorded at the same time, filmed using an omnidirectional camera or a collection of cameras.

Our guest, Alx Klive, formed 360 Designs in 2015; a company that produces, sells and rents professional tools for 360 video and virtual reality, whilst also producing a host of live 360 video productions.

 

MORE INFORMATION:

For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/13-vr-360-video-alx-klive-360-designs/

You can find out more about 360 Designs at http://360designs.io/

 

ABOUT BACKLIGHT:

Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers.

Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.

* Backlight (noun); Illumination from behind which helps to give depth to an image. *

Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK - http://www.slinkyproductions.co.uk

12 Media CV and Job Interview Tips - With Maddie Turner of Christy Media Solutions

Mar 29, 2017 09:52

Description:

In this episode we discuss Media CV and Job Interview Tips, exploring how to make yourself more appealing in this ever evolving jobs market. Maddie Turner is a consultant at Christy Media Solutions, who provide tailored recruitment solutions across all aspects of broadcasting and media content distribution.

 

MORE INFORMATION:

For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/12-media-cv-job-interview-tips-maddie-turner-christy-media-solutions/

You can find out more about Christy Media Solutions at http://christy-media.com

 

ABOUT BACKLIGHT:

Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers.

Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.

* Backlight (noun); Illumination from behind which helps to give depth to an image. *

Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK - http://www.slinkyproductions.co.uk

11 Time-Lapse Filming - With Dan East of Site-Eye

Mar 29, 2017 14:25

Description:

In this episode we discuss time-lapse filming; a technique where fixed camera rigs capture activity frame-by-frame, over a period anywhere from a few hours through to several years!

Our guest in this episode is Dan East, who is a Business Development and Account Management for Site-Eye Time Lapse.

Site-Eye are one of the most experienced time lapse film production companies in the UK, with over 300 cameras currently in the field working on over 100 projects in 3 continents.

 

MORE INFORMATION:

For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/11-time-lapse-filming-dan-east-site-eye/

You can find out more about Site-Eye at http://www.site-eye.co.uk

 

ABOUT BACKLIGHT:

Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers.

Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.

* Backlight (noun); Illumination from behind which helps to give depth to an image. *

Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK - http://www.slinkyproductions.co.uk

10 Film Festivals - With David Martinez of Raindance Film Festival

Mar 29, 2017 11:50

Description:

In this episode we discuss the role of the Film Festival, why they’re so important for independent filmmakers, and how you can get yourself on the shortlist to win an Oscar!

David Martinez is a Producer at London’s Raindance Film Festival, and a promoter of Mexican and Latin Cinema in the UK. His previous experience includes working as a Guest Film Programmer at Glastonbury Festival for Latin America, and participating in the Santa Barbara International Film Festival.

Raindance showcases features and shorts by filmmakers from all around the world to celebrate new and alternative filmmaking.

 

MORE INFORMATION:

For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/10-film-festivals-david-martinez-raindance-film-festival/

You can find out more about Raindance at http://raindancefestival.org

 

ABOUT BACKLIGHT:

Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers.

Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.

* Backlight (noun); Illumination from behind which helps to give depth to an image. *

Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK - http://www.slinkyproductions.co.uk

09 TV Presenting & Interviewing - With Alison Hammond - TV Presenter with ITV's This Morning and Strictly Come Dancing Star

Mar 29, 2017 12:34

Description:

In this episode we explore the art of Television Presenting and Interviewing with ITV and Strictly Come Dancing Star, Alison Hammond.

Alison is well known for her friendly and bubbly presenting style on the TV show ‘This Morning’, disarming her A-list guests with charm and a winning smile.

The list of her celebrity encounters stretches into the hundreds; with George Clooney, Will Smith and Hugh Jackman being just a few to experience her trademark interview technique.

 

MORE INFORMATION:

For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/09-tv-presenting-interviewing-tv-presenter-alison-hammond-itv/

You can find out more about Alison at https://twitter.com/AlisonHammond2

 

ABOUT BACKLIGHT:

Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers.

Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.

* Backlight (noun); Illumination from behind which helps to give depth to an image. *

Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK - http://www.slinkyproductions.co.uk

08 Writing For Film & TV - With William Gallagher (Doctor Who Writer and Writers' Guild of Great Britain)

Mar 29, 2017 27:05

Description:

Our guest, British writer and journalist William Gallagher, has seen his work published across a variety of mediums, from stage and radio to publications such as The Independent and the Radio Times.

Some of his most notable work includes working alongside Colin Baker, when writing for the Doctor Who radio play series.

William is also the Chair of the West Midlands Region of The Writer’s Guild of Great Britain; a trade union which represents professional writers across the media industries.

 

MORE INFORMATION:

For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/08-writing-for-film-tv-william-gallagher/

You can find out more about William at http://williamgallagher.com

 

ABOUT BACKLIGHT:

Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers.

Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.

* Backlight (noun); Illumination from behind which helps to give depth to an image. *

Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK - http://www.slinkyproductions.co.uk

07 Production Management For Television - With Hilary Weston Jones

Jan 16, 2017 34:47

Description:

In this episode we take an insightful look at the vital role of the Production Manager, a role in TV and film production that's literally at the heart of everything that goes on.

As well as looking at the logistical and creative aspects of the role, we take a look at the art of negotiation with our guest, and also tips on keeping your cool when just about everything is going wrong!


Hilary Weston Jones is a well-respected name in Production Management in the UK, with over 24 years as a Television Production Manager to her name.

She's worked across a variety of genres; including factual, reality, documentary, children’s and drama – with credits including Countryfile and Trawlermen for the BBC, and Big Brother for Channel 4.

Hilary currently resides as the Production Manager at Parkside MediaHouse, which is the studio facility based within Birmingham City University.

 

 

MORE INFORMATION:

For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/07-production-management-television-hilary-weston-jones/

 

ABOUT BACKLIGHT:

Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers.

Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.

* Backlight (noun); Illumination from behind which helps to give depth to an image. *

Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK - http://www.slinkyproductions.co.uk

06 Stop Motion Animation - With Drew Roper from Yamination Studios

Jan 5, 2017 31:47

Description:

In this episode we talk to a stop-motion animator who gives us an insight into his world... frame.... by.... frame.... including the perils of mixing 2D and stop-motion animation together.

We take a look at why stop-motion is cheaper than you think to produce, and even tips on how to do it yourself. Here's a clue.... you have to be patient!

We also learn what beeswax is used for, and what it was like working with a trippy biscuit boy called Barry.

Drew Roper founded Yamination Studios in Birmingham in the UK five years ago. Working with a variety of mediums - but primarily stop-motion animation - Drew and his studio team have worked on productions for the likes of Cravendale and Coca-Cola - and most recently an animated ident for Roald Dahl’s 'The Twits' Birthday, as well as production work for Walt Disney.

Yamination's new innovative short film 'At-issue' premiered on Sky Arts in 2016, and showcased blending three different animation techniques together in a unique way.

I caught up with Drew at his Birmingham studio....

 

MORE INFORMATION:

For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/06-stop-motion-animation-drew-roper

You can visit Yamination Studios at: http://yamination.com

 

ABOUT BACKLIGHT:

Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers.

Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.

* Backlight (noun); Illumination from behind which helps to give depth to an image. *

Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK - http://www.slinkyproductions.co.uk

05 Music Sync Licensing For Film, TV & Video - With Patrick Cloherty of Sentric Music Publishing

Jan 5, 2017 30:37

Description:

In this episode we discuss music sync licensing – which is behind all of those cool new tracks you often hear in movies and on TV.

We take a look at how to be ahead of the curve when licensing fresh music, and why it can be like herding cats when trying to clear the rights to some music – not forgetting that time when a missing guy living in his mom's basement almost stopped a $1m Kanye West sync deal happening!

Sentric Music, formed in 2006, is an independent music publisher and home to over 80,000 songwriters. Sentric represents hundreds of thousands of songs worldwide on behalf of artists and writers, aiming to reduce the complication and confusion that surrounds music publishing.

I caught up with Patrick Cloherty at Sentric's Liverpool office, and in his role as Senior Synchronisation Catalogue Manager – Patrick is perfectly placed to explain the contractual and administrative elements of the world of Sync licensing.

 

MORE INFORMATION:

For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/05-music-sync-licensing-patrick-cloherty

You can visit Sentric Music Publishing at: http://sentricmusic.com

 

ABOUT BACKLIGHT:

Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers.

Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.

* Backlight (noun); Illumination from behind which helps to give depth to an image. *

Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK - http://www.slinkyproductions.co.uk

04 Online Music Distribution & Promotion - With Matt Parsons of Ditto Music

Jan 5, 2017 26:33

Description:

In this episode we take a look at what the film and video industry can learn from the online music publishing industry, what social currency is and how you can exploit it, and also why this weeks guest, Matt Parsons, thinks that “music is worthless” - yes, that's a direct quote from somebody who works in the music industry – I'm intrigued!

Back in 2005, Matt Parsons with his brother Lee founded Ditto Music, an online music distribution service that gained widespread recognition in 2007 by guiding one of their artists in being the first unsigned act to score a Top 40 single in the UK charts – a Guinness World Record!

Now with offices in Liverpool, London, Melbourne, Stockholm, San Diego AND Nashville, plus 13 UK Top 40 hits and 85,000 artists in over 100 countries, Matt is one of the leading industry experts for unleashing music into the digital world.

I caught up with Matt at his Liverpool office ...

 

MORE INFORMATION:

For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/04-online-music-distribution-promotion-matt-parsons

You can visit Ditto Music at: https://www.dittomusic.com

 

ABOUT BACKLIGHT:

Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers.

Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.

* Backlight (noun); Illumination from behind which helps to give depth to an image. *

Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK - http://www.slinkyproductions.co.uk

03 Social Media & Viral Video - With David Glenwright of JC Social Media

Jan 5, 2017 26:12

Description:

In this episode we take a look at social media and the viral video phenomenon.

We find out what makes a great viral video and how to compete against all of those dancing cat videos online.

We look into the psychology of social sharing, and why it's so important for your content to engage a strong emotional response, and we also discuss tips on how to ride the viral wave without falling off.

JC Social Media are one of the UK's largest dedicated social media agencies who specialise in creating social strategies and online presences to reflect the vision of their clients. As Head of Training Services, David Glenwright is responsible for developing bespoke social media training sessions for a variety of organisations and businesses. I caught up with David at the JC Social Media office in Birmingham.....

 

MORE INFORMATION:

For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/03-social-media-viral-video-david-glenwright

You can visit JC Social Media at: http://www.jcsocialmedia.com

 

ABOUT BACKLIGHT:

Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers.

Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.

* Backlight (noun); Illumination from behind which helps to give depth to an image. *

Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK - http://www.slinkyproductions.co.uk

02 Video PPV & PPC Search Advertising (Google AdWords, YouTube & Facebook Video) - With Gez McGuire of MCG Digital Media

Jan 5, 2017 28:34

Description:

In this episode we take a look at online pay-per-click and pay-per-view advertising – so that's search and display advertising on platforms like Google AdWords, YouTube and Facebook video – and how these platforms have revolutionised the online advertising market by turning it on it's head through the power of direct targetted engagement.

We cut through all the jargon with our guest, and chat through the key metrics that are important for you to understand – and we take a look at what the difference is between push and pull advertising....... and why there's no need to be afraid of those little cookies!


Gez McGuire is one of the UK's Leading Internet Marketing Experts, and with his boutique online marketing consultancy business - MCG Digital Media - has spent 12 years specialising in search marketing and online advertising, managing budgets totalling over £20 million.

Gez's company are the only boutique consultancy in the UK to hold the elite Red Partner's Badge - which is a Premier Partnership accreditation awarded by Google themselves.

I caught up with Gez at his office in Moseley, Birmingham to talk all things AdWords, PPC and PPV.....

 

MORE INFORMATION:

For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/02-video-ppv-ppc-advertising-gez-mcguire

You can visit Gez at: http://www.mcgdigitalmedia.co.uk

 

ABOUT BACKLIGHT:

Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers.

Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.

* Backlight (noun); Illumination from behind which helps to give depth to an image. *

Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK - http://www.slinkyproductions.co.uk

01 Voice-over & Character Voices - With Voice Artist Marc Silk (Scooby-Doo, Johnny Bravo, Star Wars, Bob The Builder, Danger Mouse and more...)

Jan 5, 2017 49:45

Description:

In this episode we get a great insight into the work of a prolific character voice artist, and discover what actually goes into creating a great character voice.

Our guest also talks about performing an A-list cartoon character live on TV to the world, and how he dealt with it when it all went a bit pear shaped – dealing with it live on-air in character of course.

We also look at the art of the voiceover, and why it's never a good idea to cram too many words into your script.

Marc Silk is one of the most in-demand voice artists in the business. He's worked across numerous mediums, spanning cartoons, feature films, TV Shows, computer games and commercials. Some of his highlights include working with George Lucas voicing a member of the Galactic Senate in Star Wars – Episode One, narrating The Pingu Show, performing 30 characters in the new Danger Mouse, as well as being the voice of Scooby-Doo & Shaggy, Johnny Bravo and Bob the Builder in the United States.

I caught up with Marc at his studio in the West Midlands.

 

MORE INFORMATION:

For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/01-voiceover-character-voice-artist-marc-silk

You can visit Marc at: http://www.marcsilk.com

 

ABOUT BACKLIGHT:

Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers.

Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.

* Backlight (noun); Illumination from behind which helps to give depth to an image. *

Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK - http://www.slinkyproductions.co.uk

Promo Trailer

Jan 2, 2017 02:35

Description:

Short Promo Trailer for the first 7 episodes of Backlight.

Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers.

Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.

* Backlight (noun); Illumination from behind which helps to give depth to an image. *

 

Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK - http://www.slinkyproductions.co.uk