Andrew McCauley & Heather Porter | Online Marketing and Social Media Strategists

Autopilot Your Business

Autopilot Your Business - Online Marketing, Business Automation and Social Media Podcast
Autopilot Your Business

Description

Autopilot Your Business

Episodes

#123 – What to Put on a Blog Post to Promote Your Products and Services

Apr 4, 2018 23:55

Description:

Do you have a blog?  You know, that area on your site where you have ongoing articles or latest news that you release?  It is such a great feature of any website because each new article can turn into a selling machine. Here’s how to sell your stuff on your site using a blog: Use... Read More

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#122 – How Do I Find Content to Share With My Audience?

Sep 18, 2017 22:25

Description:

Even the most creative of us can struggle with finding ideas about what to talk about online.  The great news is that there is so much amazing info out there already being shared and consumed.  You just need to know where to find content to share with your tribe. In this episode we cover 3... Read More

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#121 – How to Get More Engagement Using Facebook

Sep 11, 2017 19:23

Description:

When promoting your content on your business page you might notice it is getting harder to get more engagement using Facebook. It is getting more crowded in the newsfeed and Facebook likes us to make any posts we share a website link an ad in order to show it to more people. So what can... Read More

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#120 – How to Create Headlines that Don’t Suck

Sep 3, 2017 25:09

Description:

Headlines are used everywhere, from email subject lines to sales pages to blog post titles.  If you are not writing great headlines then the chances of people engaging with your content is slim. You are about to learn how to create headlines people read! We cover: Where to use headlines 2 headline writing formulas 2 tools... Read More

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#119 – Small Business Process Automation with Vinay Patankar

Jul 22, 2017 45:59

Description:

One of our favourite small business process automation tools is Process Street.  We have used it to create an entire content creation plan from researching a topic, to writing the content to distributing it. In this episode we interview Vinay Patankar, CEO of Process Street.  Want access to the same content plan we created using Process Street?... Read More

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#118 – The Keys to Website Success

Mar 11, 2017 34:04

Description:

If you have a website you know how hard it can be to get the traffic you need or find help to maintain your site or make the changes you want.  The keys to website success are to have ongoing support, use a blog and work out a plan to make it easy to attract... Read More

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#117 – Social Media Time Management Tips

Jan 19, 2017 33:51

Description:

Social media can get overwhelming really fast for most of us…so much so that we don’t know where to start or even how to know if we are wasting our time. Here are 3 questions Andrew gets asked about how to better manage social media: How much time should I spend on social media every... Read More

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#116 – How to Write Emails That Get Opened and Read

Jul 27, 2016 37:11

Description:

Is email marketing dead? No, it’s not going anywhere! Why? We log into our social media accounts with them. We use them for our iTunes logins. We get our Google Analytics reports delivered to them. And…we sign up for updates from websites we like so they can stay in touch with us. Email is a very... Read More

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#115 – Business Mentors, Books and Podcasts We Get Inspiration From

Jul 20, 2016 34:06

Description:

We are always on the lookout for the best and brightest business mentors and resources we can get our hands on to keep us fine-tuned in our craft of helping business owners navigate the tricky terrain of growing a business online. We wanted to share with you the people, books and podcasts we are learning from right now.  Of... Read More

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#114 – How to Use Tripwire Marketing for Your Business

Jul 13, 2016 33:55

Description:

Like anything else marketing likes to follow trends.  Right now everyone is talking about tripwire marketing, especially those who are a bit savvy in the online space. It is so popular because it works!  The concept has been around as long as modern business and while it has used other names, the strategy and psychology behind... Read More

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#113 – An Alarming Digital Trend that Needs to Stop

Jul 6, 2016 31:35

Description:

Our computers and mobile devices are easy things to hide behind.  People can use fake names on their rude comments or forget that the comment is actually going to land in front of a real person. Have you every been at the end of some online treatment that left you thinking “REALLY? What did I do... Read More

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#112 – How to Write Good Marketing Copy with Bret Thomson

Jun 29, 2016 45:15

Description:

You need to write good marketing copy to get people to buy.  You probably have been there before… you see someone selling a product you think is not that great. They have the social “likes” and seem to have an endless supply of freedom lifestyle shots on their Instagram.  Yet, you keep thinking that YOUR product is better.... Read More

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#111 – 4 Ways to Use Instagram for Your Business

Apr 10, 2016 38:31

Description:

Instagram is now one of the biggest social media platforms and is a must use tool for businesses who are selling anything online.  There are 4 key Ways to Use Instagram for Your Business and themes to keep in mind when using Instagram to grow your business. First, you need to understand the language of... Read More

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#110 – How to Use What is Working for Your Competitors In Your Own Business: Interview With Joe Putnam

Mar 25, 2016 39:48

Description:

A successful business will no doubt have competitors and needs to constantly innovate to stand out from them.  A simple way of doing this is to see what your competitors are doing to get new business online and get ideas from those strategies to use in your own business. A start-up who is struggling to work... Read More

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#109 – 10 Steps to Improve Your LinkedIn Marketing

Mar 19, 2016 41:25

Description:

Would you like to generate more business or interest in your brand from LinkedIn?  Make sure you cross check your profile against these 10 steps to improve your LinkedIn marketing.  LinkedIn has given you a lot of options (that many of us don’t know about) to customise your profile and write it in a way that will... Read More

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#108 – How to Grow Your Following on Facebook

Mar 10, 2016 33:08

Description:

Getting traffic on Facebook can be challenging because it is competitive.  Did you know that as soon as you put a link in your posts to your own website or to another’s website that Facebook won’t send you a lot of free traffic?  Sure you can post images and text posts without a link and... Read More

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#107 – How to use Facebook to Build Your Brand

Mar 2, 2016 33:17

Description:

Facebook is the “largest country in the world” population wise with 1.5 billion active monthly users. Why wouldn’t you want a piece of that? The key to using it well though is knowing what to post to get a results, whether that result is more likes, more engagement, leads or even sales.  Sounds easier said... Read More

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#106 – How to Choose the Best Social Media Platforms for Business

Feb 26, 2016 41:51

Description:

There are so many social media platforms…Facebook, Twitter, Instagram, Youtube, LinkedIn, Pinterest, Snapchat!   Each one behaves differently. Some allow you to put a link in a post and some do not.  Some rely on hashtags more than others.  If you try and do the same post across all you will fail because each one... Read More

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#105 – What Content Should You Give Away and What Content Should You Sell

Feb 10, 2016 27:08

Description:

It’s the age old question… You know you need to share content online to build your brand, but how much should you be sharing for free and when should you start charging? We will help you work out if it possible to give away too much for free, what the key differences are between both types and how... Read More

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#104 – Why Live Streaming Apps Are Becoming Popular

Nov 3, 2015 34:58

Description:

  Are they just adding more noise or do they benefit your business? Live streaming apps like Periscope and Meerkat are all the rage and we uncover some ideas of how you might want to uses these in your business.   TRANSCRIPTION Andrew: For today’s podcast, we’re talking about live streaming video for business. For today’s episode,... Read More

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#103 – How to Create a Sales Funnel

Aug 23, 2015 24:43

Description:

Most people build their sales funnels backwards. They start from wanting to attract leads without focusing on making sure what they are selling is what people want, or what will attract clients they want to work with. In this episode we discuss why you want to reverse engineer a funnel and how you go about... Read More

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#102 – What Is A Website Funnel? (And Why You Need One!)

Jun 12, 2015 30:10

Description:

Welcome to podcast #102! What is a website funnel? There’s been a lot of hype around it lately, so in this episode we’re checking out what it’s all about… What have Andrew McCauley & Heather Porter learnt lately? We’ve talked about the importance of optimizing your website for mobile before, but now, since Google updated... Read More

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#101- How To Run A Global Team

Apr 7, 2015 36:32

Description:

Welcome to episode #101! We frequently get asked about how we run our business globally, both in doing business and in how to run a global team. This week we peel back the curtains to reveal how we manage and some tips we follow… What did Andrew McCauley and Heather Porter learn this week? Heather... Read More

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#100 – 100 Valuable Resources To Grow Your Business

Mar 6, 2015 1:08:14

Description:

Hey everyone! We’ve finally cracked episode #100! Welcome to our century where we’re delving into 100 valuable resources to grow your business! (We promise it won’t take as long as that sounds!). Firstly, after 3 years of podcasting, what have we learned? Heather Porter: Heather has learned how easy it is to reach people from... Read More

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#99 – The Importance of Mentors – Who Changed Our Lives?

Feb 9, 2015 32:08

Description:

Welcome to podcast #99! In this episode we’re talking about the importance of mentors – who changed our lives? For anyone who is on the path to success, good mentors play a key part! What did Heather Porter and Andrew McCauley learn this week? Heather enjoyed the whole Australia Day experience this year. When she... Read More

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#98 – Online Marketing Trends 2015

Jan 27, 2015 32:32

Description:

Welcome to podcast 98! Today we’re having a chat about the online marketing trends 2015 has in store. What’s growing? What’s disappearing? What’s staying the same? What have Heather Porter and Andrew McCauley learnt this week? Heather has come across a cool little tool via Duct Tape Marketing. The tool is called Process Street and... Read More

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#97 – Looking Back On 2014

Jan 13, 2015 23:12

Description:

Happy New Year and welcome to podcast #97! We’re looking back on 2014 today – what made it great? (or not so great!). What did Heather Porter and Andrew McCauley learn this week? Heather is coming to us from London where she has been on a bit of a tour of skate parks with two... Read More

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#96 – Marketing Strategies: Leveraging Other People

Dec 23, 2014 31:00

Description:

Hi everyone! Welcome to podcast #96! We are talking about marketing strategies and leveraging other people for your marketing. We’ve been experimenting with a few things for a while and thought we’d share some results with you! What have Andrew McCauley and Heather Porter learnt this week? Sadly this week, the Sydney siege showed that... Read More

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#95 – The Future Of Ecommerce: Interview With Brent Shepherd

Dec 2, 2014 34:54

Description:

Hi everyone! Welcome to our 95th podcast! Today we are talking about the future of ecommerce as we interview special guest, Brent Shepherd. Brent is an Australian living in the US who specialises in Woocommerce and building Woocommerce products with his company Prospress. What is Woocommerce? It is a WordPress plugin which lets you run... Read More

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#94 – How To Get The Best Out of LinkedIn: Interview With Matt Tindale

Nov 25, 2014 29:29

Description:

Welcome to podcast #94! Today we have a special guest helping us to discuss how to get the best out of LinkedIn… Matt Tindale leads the LinkedIn Marketing Solutions Teams across Australia and New Zealand. Why did Matt choose LinkedIn? Company culture and values are important. They are a very aspirational company with the aim... Read More

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#93 – How To Use Instagram To Grow Your Business

Nov 18, 2014 32:48

Description:

Hi everyone! Welcome to our 93rd podcast! Today we’re looking at how to use Instagram to grow your business. How are people using it and what have we found in our trials? This is a great visual medium with a growing user base… What did Andrew McCauley and Heather Porter learn this week? Heather found... Read More

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#92 – Why A Confused Mind Never Buys!

Nov 11, 2014 31:50

Description:

Hi everyone! Welcome to podcast #92! Today we are talking about why a confused mind never buys. It’s important for your business to be clear and we have some great case studies on this… First up…   What did Andrew McCauley and Heather Porter learn this week? Andrew learnt about an update to one of... Read More

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#91 – How To Decide What To Learn (And What To Disregard)

Nov 4, 2014 38:03

Description:

Welcome to podcast #91! Today we are talking about why paying attention to the wrong things could really cost your business (and what you should pay attention to when you decide to pay attention!). Lately we have found that a lot of business owners have struggled to move forward and have run around in circles... Read More

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#90 – The Future Of Social Media

Oct 25, 2014 33:38

Description:

Hi everybody! Welcome to podcast #90! Today we are talking about the future of social media – we get asked about this a lot so we decided to share where we see it going. It’s a world that’s constantly changing! What did Andrew McCauley and Heather Porter learn this week? Andrew discovered that people are... Read More

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#89 – More On Building A Community

Oct 21, 2014 33:40

Description:

Welcome to podcast #89! Today we are talking more about building a community and why it is so important for your business. What did Andrew McCauley & Heather Porter learn this week? Heather learnt about a new app that Google has released which sits on your desktop. It allows you to join hangouts from your... Read More

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#88 – Tools To Get A Business Not A Job

Oct 14, 2014 37:18

Description:

Hi everybody! Welcome to podcast #88, where we are talking tools to get a business not a job. Have you ever had that feeling in your business? That really you are working another job? We’ve put together some tools to help get you out of that cycle! What did Andrew McCauley and Heather Porter learn... Read More

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#87 – Stop Trading Time For Money!

Oct 7, 2014 26:10

Description:

Welcome to podcast #87 everybody! Today we’re talking about how you can stop trading time for money – we’ve heard a few interesting stories lately which we’d love to share! What did Heather Porter and Andrew McCauley learn this week? Heather LOVES it when you guys reach out via social media or emails. Here’s a... Read More

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#86 – 4 Ways To Great Customer Service

Sep 23, 2014 30:45

Description:

Hey there everybody! Welcome to podcast #86! It’s an essential part of any business, so today we are talking about great customer service. What did Andrew McCauley and Heather Porter learn this week? Andrew learnt of a bill recently passed by the California State Government  to prevent businesses from taking legal action against customers who... Read More

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#85 – Why A Little Knowledge Is A Dangerous Thing!

Sep 16, 2014 34:17

Description:

Welcome to podcast #85! Why can a little knowledge be a dangerous thing? It’s something that comes up with us again and again at Autopilot Your Business, so we thought we’d delve into it… What did Andrew McCauley and Heather Porter learn this week? Andrew has been learning about a Facebook update that is being... Read More

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#84 – Copywriting Tips and Tricks

Sep 6, 2014 39:50

Description:

Hi everyone! Today we’re talking about copywriting tips and tricks – it’s a skill that can make all the difference for your business, whether you do it yourself or hire someone else to do it. We’ve actually just interviewed an award-winning copywriter, Dean Edelson on Make It Simple TV so make sure you check it... Read More

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#83 – How To Get Leads Through Social Media

Sep 2, 2014 36:45

Description:

Hi everyone! Great to have you here for podcast #83! Today we are talking about how to get leads through social media.  How do you actually make it work without finding yourself falling through a worm hole where you suddenly realize you’ve wasted hours of time? What did Andrew and Heather learn this week? Andrew... Read More

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#82 – Famous By Association

Aug 23, 2014 34:08

Description:

Hi everybody! Welcome to another AYB podcast! Today we are talking about becoming famous by association – it’s a journey we’ve been on through the week and want to share with you all. What did Andrew and Heather learn this week? Heather – it’s all about having good listening skills! During the week she witnessed a... Read More

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#81 – Uncovering Shiny Object Syndrome

Aug 20, 2014 31:16

Description:

Hey guys! Welcome to podcast #81! Today we are uncovering shiny object syndrome – that insidious disease which often infects entrepreneurs. What is it? Is there a cure? Could you be a victim? What did Andrew and Heather learn this week? Heather – Has been delving into split testing of different versions of the newsletter, one... Read More

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#80 – Killer Homepage : Could Yours Be Costing You Money?

Aug 10, 2014 28:04

Description:

Welcome to podcast #80! This week we explore why your killer homepage could be costing you a lot of money. This has come up recently a lot so we want to clear the air and help you understand why you need to make sure traffic is directed to the right spot on your website. What... Read More

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#79 – Insider Tips for Online Tools for Business

Aug 7, 2014 32:37

Description:

In this week’s Podcast, we dig into a few of the popular online tools for business and we give our spin on how we use them to get the most out of them. What did Andrew and Heather learn this week? Heather discovered, whilst being a mentor at an event, that she had some great ideas... Read More

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#78 – Why Your Business is Not Growing (Overcome These Online Blocks)

Jul 31, 2014 30:05

Description:

What online Blocks do you have? Are you stuck building your online presence? Are you putting off dealing with Social Media? Do you have little time or money to devote to building your business? In this episode we bust a few myths about building your online presence by helping you remove your online blocks. What did Andrew... Read More

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#77 – How Often Should I Post On My Blog? (Or on Social Media?)

Jul 19, 2014 29:17

Description:

Welcome to podcast #77 everyone! How often should I post on my blog ? How frequently should I post on social media? We get asked these questions a lot so today we are going to delve into what has been working for us lately – consistency being the key! What did Andrew and Heather learn... Read More

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#76 – Don’t Be A Wanker! Advice That Can Save Your Business

Jul 12, 2014 34:10

Description:

Welcome to podcast #76! Today is all about not being a wanker! We bring you tips that could save your business (and ensure you’re not a wanker!). Now, we use this term with love – we’ve all been there at some point so please don’t be offended by the word! One of the themes we... Read More

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#75 – Social Media Engagement

Jul 5, 2014 39:58

Description:

Welcome to podcast #75! Today we are dissecting social media engagement – of course this is very important if your business is to be effective on social media. Often you just need to slightly fine-tune what you are doing… What did Andrew and Heather learn this week? Andrew saw that Twitter are rolling out a... Read More

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#74 – How To Monitor Your Brand Online

Jun 28, 2014 27:01

Description:

Hello everybody! Welcome to podcast #74! Today we are talking about how to monitor your brand online – how do you keep a handle on what’s being said online about your brand? What did Andrew & Heather learn this week? Andrew learnt that Twitter are launching website tags for re-marketing. This means that where someone... Read More

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#73 – Cloud Storage For Business

Jun 21, 2014 25:23

Description:

Welcome to podcast #73! This week we’re looking into cloud storage for business – what is the cloud? How can you use it? We’ve had a few questions about it lately so let’s take a look! What did Andrew and Heather learn this week? Andrew found out about the new Amazon Fire phone. This phone... Read More

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#72 – List Segmentation: Why is it Important for Your Business?

Jun 18, 2014 21:58

Description:

Hi everyone! Welcome to podcast #72! Today we delve into list segmentation – what is it and why is it important for your business? If you get this right it can be a huge help to your business! What did Andrew and Heather Learn This Week? Heather has been setting up a client website using... Read More

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#71 – Mistakes On Websites: Don’t Let This Be Your Business!

Jun 4, 2014 35:50

Description:

Welcome to podcast #71! We are peeling back the curtains to reveal the biggest mistakes on websites made by small businesses. Unfortunately, we see this quite often, but if you find that your website is guilty, here’s your chance to rectify it! What did Andrew and Heather learn this week? It’s been all over the... Read More

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#70 – Our Most Popular Podcasts!

May 24, 2014 44:51

Description:

Welcome to episode #70! We’ve been at it for 2 1/2 years so today we take a look back at where we’ve come from and out most popular podcasts… What did Andrew and Heather learn this week? Heather has been delving into Panda 4.0, the new Google algorithm. The exciting thing is if you’ve been... Read More

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#69 – Party Starters: How Can You Grow Your Online Business?

May 17, 2014 35:01

Description:

Hi everybody! Welcome to podcast #69! We are uncovering ‘party starters’ and how they can grow your online business. It’s been a fun week, shooting Make It Simple TV and meeting great people. What did Andrew and Heather learn this week? Andrew discovered that Amazon and Twitter have got together to add functionality that allows... Read More

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#68 – Cool Marketing Ideas From Big Brands!

May 9, 2014 34:44

Description:

Hey everybody! Welcome to podcast #68! Today we are dissecting some cool marketing ideas that big brands are using… What did Andrew and Heather learn this week? Heather was digging into website design this week and found that the best button colours are still green, orange, yellow or red (in order of preference). So for... Read More

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#67 – What is Working in Blogging?

May 3, 2014 35:59

Description:

Welcome to podcast #67! Today is all about what is working in blogging – the online world changes so fast that what worked a couple of months ago has probably changed… What did Andrew and Heather learn this week? Heather did some work with a client in a green screen studio – this is very... Read More

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#66 – Overcoming Overwhelm Online

Apr 27, 2014 33:04

Description:

Are you suffering from overwhelm? We all do at some point in the hectic online world! In this podcast we look at overcoming overwhelm online and give some pointers to help clear the fog! What did Andrew and Heather learn this week? Andrew learnt something cool for video and audio! An app on iPad called... Read More

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#65 – Social Metrics

Apr 22, 2014 33:15

Description:

Welcome to podcast #65! Today we are delving into social metrics and will give you an insight into what metrics we look at, and what you probably should too. What did Andrew and Heather learn this week? Heather has been learning from Siimon Reynolds this week, through videos that he sends out to entrepreneurs. It... Read More

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#64 – Social Media SEO

Apr 13, 2014 32:53

Description:

Welcome to episode #64! We’re talking all about Social Media SEO and how you need to properly optimise your social media profiles. Most people have unfinished profiles all over the internet and considering how much work you do to represent yourself and your business, you want to make sure you’re looking your best! What did... Read More

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#63 – Paid Social Media

Apr 5, 2014 31:28

Description:

Hi everybody! Welcome to episode #63! Today we’re looking into paid social media – is that where we’re headed now? Has the ‘free lunch’ ended? People often ask us about getting ‘free’ traffic, but is this really still available? What did Andrew and Heather learn this week? Heather has been bombarded with scam emails! Many... Read More

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#62 – What Gets Measured Gets Done

Mar 30, 2014 36:36

Description:

Hey everybody! Welcome to podcast #62! Today we’re talking about that saying ‘what gets measured gets done’  – this is so true in business and in life! We’ve been doing a lot on that lately in our own business and those of our clients. What did Andrew and Heather learn this week? Andrew learnt through... Read More

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#61 – Tools for Twitter

Mar 25, 2014 30:47

Description:

Hi everyone! Welcome to podcast #61 – we are all over the Twitter platform today. What’s happening? How are we using it? We talk about some tools for Twitter and strategies… What did Andrew and Heather learn this week? Heather has seen speculation in the last week of Twitter becoming more user friendly for newbies.... Read More

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#60 – Building a Community Through Your Story

Mar 16, 2014 33:11

Description:

Hi everyone! Wow, here we are at podcast #60! Today we’re talking about building a community: how do you stand out above the herd and communicate your story in an engaging way? Stories allow people to relate to you emotionally and are an important part of building a connected community. What did Andrew and Heather... Read More

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#59 – The Perfect Client

Mar 8, 2014 36:00

Description:

Welcome everybody! In today’s podcast we are talking about the perfect client – revealing the lessons we have learnt over our years of running businesses. In the last week  we’ve been doing a bit of a comparison and want to let you know too, how to be that perfect client yourself so that you are... Read More

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#58 Video Marketing

Feb 28, 2014 29:16

Description:

Hi everyone! Here we are at podcast #58 already! This week we are delving into video marketing – it’s everywhere now and we’ve been getting a lot of questions from you all about what is working now. There are now over 6 billion hours of YouTube watched every month! First up… What did Andrew and... Read More

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#57 – The Changing Face of Online Communications

Feb 22, 2014 31:40

Description:

Hi! Welcome to #57 where we chat about what’s going on in the world of online communications – there’s a lot happening right now! What did Andrew and Heather learn this week? Andrew learnt that Google are about to roll out an unsubscribe button that sits at the top of emails for Gmail users. This... Read More

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#56 – The Benefits of Podcasting

Feb 18, 2014 27:14

Description:

Welcome everyone! Today’s podcast is about the benefits of podcasting – there is a lot of buzz around podcasting at the moment so we wanted to share our experience and the benefits we have got from doing it. What did Andrew and Heather learn this week? Andrew has been checking out new features on Facebook... Read More

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#55 – Getting Traffic to Your Blog Post

Feb 9, 2014 23:54

Description:

Hi everyone! Welcome to podcast #55 – all about what you need to do for getting traffic to your blog post after you have published it. There’s more to it that just hitting ‘publish’, so what do you need to do next? What have Andrew and Heather learnt this week? Andrew learnt about a new... Read More

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#54 – Email Marketing

Feb 5, 2014 30:10

Description:

Welcome! Today’s podcast is all about email marketing and what you need to do to get people to open your emails. There’s been a bit of a debate as to whether email marketing is still worth it given that many people are so bombarded that they ignore emails. We’re going to take a look at... Read More

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#53 -Landing Pages: Where Can You Put Them?

Jan 29, 2014 32:34

Description:

Hi everyone and welcome to podcast #53! Today we’re expanding further on what we’ve discussed before with landing pages and are talking about the various places you can actually put a landing page. We’ve found that many people get confused about what landing pages are, how to use them and where to put them. What... Read More

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#52- Easy Ways to do Market Research

Jan 19, 2014 30:35

Description:

Welcome to podcast #52! Today we’re looking at how to research for your website and where you can go to find good information. We’re going to dig a bit deeper into what you really need apart from some good keywords. What did Andrew and Heather learn this week? Andrew learnt that Google has enabled the... Read More

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#51 – Online Marketing Predictions for 2014

Jan 12, 2014 40:47

Description:

Hi everyone! Welcome to podcast #51! We’re excited to be back for another year and wish you all the best for 2014. Today we’re talking about online marketing predictions for 2014. We’re also proud to announce that we have officially launched our VIP members lounge, giving members the latest on what’s working in online marketing.... Read More

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#50 – Simplify Your Online Marketing

Dec 14, 2013 33:08

Description:

We’ve hit 50! Welcome and thanks for joining us on this journey. In today’s podcast we take a look at how to simplify your online marketing efforts. If anything, the overwhelm for people is just getting worse with so many new things coming out each week. So how do you cut through everything and do... Read More

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#49 – Facebook Promotions and Competitions

Dec 7, 2013 29:31

Description:

We’re at podcast #49 this week and what a ride so far! In this episode we’re going to talk about Facebook promotions and competitions, how do you run them? What tools can help you run them successfully? As we get into the holiday season more people are looking to run promotions so this is timely!... Read More

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#48 – Driving Website Traffic: An Interview with Neil G

Nov 28, 2013 41:16

Description:

Welcome to our podcast #48! We are excited to be interviewing Neil G today, he has a very popular website that gets more than 6000 hits every day! We’re going to be chatting with him about driving website traffic and how he achieves the traffic and popularity that his website gets. His site is thecoolestguidesontheplanet.com... Read More

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#47 – Publish Your Own Book

Nov 22, 2013 32:22

Description:

Welcome to podcast #47! Today we are talking about how you can become known as an expert in your field and publish your own book – it’s easier than you may think! We’ve written a couple of books ourselves in the last year and were surprised by how quickly we could deliver the whole thing... Read More

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#46 – Online Marketing Best Practices

Nov 13, 2013 35:24

Description:

Welcome to podcast #46! The world of online marketing is ever-changing so we’re going to take a look at the things you should be thinking about in terms of best practice. Things online change so fast that sometimes you need to go back and re-learn something you learnt just 6 months ago! What Did Andrew... Read More

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#45 – How to Collect Web Content

Nov 2, 2013 33:12

Description:

Welcome to podcast #45! Today we are talking about how to collect web content. It’s often hard to keep coming up with new stuff when you need to regularly post content, so what can you do? We’re going to take a look at the places we use to keep our content going. What did Andrew... Read More

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#44 Digital Publishing

Oct 26, 2013 31:31

Description:

Hi! We’re excited to be back for podcast #44 since a wee gap with some travel – today’s installment is all about digital publishing. We found at one of our recent events that many people wanted to know more about digital publishing and how we go about creating our digital magazine, Online Footprint. We thought... Read More

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#43 Live In Sydney! Online Marketing Questions Answered…

Oct 18, 2013 31:36

Description:

We love doing live events and are excited that this weeks podcast is from our live event in Sydney! Just as we did for our Melbourne event a few weeks ago, we ask our guests what their online marketing questions are and answer them live here on our podcast. Usually we do a segment each... Read More

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#42 – Getting Online: What’s Holding You Back?

Oct 4, 2013 39:28

Description:

Hi everyone and thanks for joining us for podcast #42! In this episode we will be looking at what may be holding you back from being where you want to be online. It’s a common thing that people go through periods of frustration and often don’t take the action that is required to get things... Read More

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#41- Optimizing your Business- Interview with Melanie Benson Strick

Sep 21, 2013 43:28

Description:

This was a very exciting episode as we get to talk to our very dear friend Melanie Benson Strick about Optimizing Your Business. Melanie Benson Strick, known as America’s Leading Small Business Optimizer, has a gift for guiding fast-paced, overwhelmed, driven entrepreneurs to thrive in their small business. With over 13 years mentoring thought leaders... Read More

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#40 – Online Marketing Essentials Part III: Key Pages, Messages & SEO

Sep 17, 2013 28:22

Description:

We’ve cracked 40 podcasts! Today’s episode is rounding off our website essentials series for online marketing and we will take a look at; Key Pages Messages SEO Measuring Traffic What have Andrew & Heather Learnt This Week? Andrew has been looking at Google Trends which has been merged with Insights in the last year. They... Read More

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#39 – Online Marketing Essentials Part II: Elements of A Successful Website

Sep 12, 2013 33:47

Description:

Welcome to our podcast #39! This is the second part in our series in which we look at online marketing essentials and cover the top ten elements of a successful website.  As the world of websites is constantly changing we felt that it would be a good idea to re-visit this topic and look at... Read More

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#38 Online Marketing Essentials: What You Need For A Successful Website

Aug 30, 2013 43:16

Description:

Hi everyone, welcome to podcast #38! Today we are looking at websites and what’s working now. There have been a lot of changes in the last 18 months so we wanted to look at current state of play! Over the next few podcasts we will look at the top 10 things we think you need... Read More

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#37 Online Marketing: Live Fireside Chat From Melbourne!

Aug 27, 2013 17:45

Description:

We are excited today to be doing our first ever live podcast recording at our Fireside Chat event in Melbourne! Our format is a little different today – we have never had so many people in front of us when recording a podcast! The audience members here are going to ask questions and tell us... Read More

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#36 Live Leads From Live Events

Aug 16, 2013 29:58

Description:

Welcome to episode #36! We’re all about live events in this episode and what you should do to ensure that you capture those live leads. Many people spend a lot of money to set up at these events but forget the follow-up afterwards. What should you do with potential live leads that you meet at marketing... Read More

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#35 Using Images For Your Website

Aug 9, 2013 29:35

Description:

Wow! Podcast #35 already! We are loving doing these and the interaction we are getting with all of you worldwide. Today we are looking at using images for your website, you will learn; Why images are so important for online marketing. Where to get these images for the best results. What tools you can use... Read More

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#34 – Pinterest for Marketing: An Interview with Laura Waage

Aug 2, 2013 49:38

Description:

Thanks for joining us for podcast #34, where we interview Pinterest expert and author of the ‘Perfecting Pinterest’ course Laura Waage to get her insights on what we should all be doing to optimize our Pinterest for marketing. Laura is one of the foremost Pinterest experts worldwide and you will learn; Why you need to... Read More

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#33 How to Automate Your Staffing

Jul 26, 2013 44:54

Description:

Welcome aboard for podcast #33! This is the final installment in our series on business automation and we are talking to you today all about how to automate your staffing. Here are some of the things you will learn; Sites you can use to get expert help What types of jobs you can post on... Read More

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#32 Automate Your Business Finances

Jul 19, 2013 32:00

Description:

Here we are at podcast #32 and we are excited to bring you this next installment in our series on business automation. Today we are looking at how you can automate your business finances and get rid of dusty old receipt boxes forever! Free up some time and make looking after the financial side of... Read More

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#31 How to Automate Customer Service

Jul 12, 2013 35:04

Description:

Welcome to podcast #31! This is the next in our business automation series and we are excited to talk to you about how to automate customer service. In this podcast we’ll find out about help-desks, using live chat and voice-mail, polls and using forms to give customers info on your products and services. First up... Read More

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#30 Tools For Time Management

Jul 5, 2013 37:55

Description:

Here we are at podcast #30! We are loving doing these podcasts and are excited to bring you the third part of our business automation series today – tools for time management! People are so inundated with technology and everything else going on these days that being ‘time poor’ is a very common complaint. We... Read More

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#29 Sales Automation

Jun 28, 2013 38:32

Description:

Welcome to podcast #29! We are excited to now be in 55 countries worldwide and would like to thank you for your support. Today we are bringing you the second podcast in our series on business automation and our topic is sales automation. It’s all about having more time for the stuff you really want... Read More

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#28 Marketing Automation: What can you do?

Jun 21, 2013 44:18

Description:

Hi and welcome to our 28th podcast! We are excited to be in 53 countries now and want to thank you all for your support. Todays’ topic is around marketing automation, the first in a new ‘business automation’ series; but first, what did we learn this week?  Heather was at a speaking gig last week... Read More

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#27 Changes on LinkedIn

Jun 14, 2013 40:47

Description:

Here we are at podcast #27! Andrew and Heather are here today to catch you up on recent changes on LinkedIn  to make sure you stay up to date and have an effective profile. First up, what have they learned in the last week? Heather is excited because she learnt a new tool called browserstack.com.... Read More

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#26 How to Decrease Bounce Rate

Jun 7, 2013 47:22

Description:

Welcome back for our 26th podcast! This is the final podcast in our ‘cool stats for cool people’ series where we have been looking at all the stats and numbers you need to keep a handle on to improve the success of your website. Today we are looking at how to decrease bounce rate on... Read More

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#25 Shopping Cart Abandonment Solutions

May 31, 2013 37:09

Description:

Welcome aboard for podcast #25! This is the sixth in our ‘Cool Stats For Cool People’ series and we will be looking at shopping cart abandonment solutions.  What is shopping cart abandonment rate? Well picture this; you are in a shopping mall with a cart full of goodies, you get to the checkout, leave the... Read More

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#24 Increase Average Time On Site For Your Website and Increase Website Traffic

May 23, 2013 42:10

Description:

Buckle up for podcast #24! This is the next in our ‘Cool Stats for Cool People’ series and we are looking at how you can increase website traffic by increasing the average time that people spend on your website …  First up though, what have Andrew and Heather learned this week? Heather has spent a... Read More

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#23 How to Increase Conversion Rates On Your Website

May 17, 2013 30:07

Description:

Welcome to Podcast #23! Our next episode in the ‘Cool Stats for Cool People’ series. We’re talking to you about the stats you need to be checking out and taking action on in order to optimize your website performance and this topic is around increase conversion rate  on your website.  What is a conversion rate?... Read More

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