Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants

Authority Alchemy with Brian Horn and Jack Mize

Online Authority Marketing | Expert Postioning | Information & Training
Authority Alchemy with Brian Horn and Jack Mize

Description

The Authority Marketing Show for positioning yourself as the #1 authority in your industry. Quickly turn your prospects into clients and clients into raving fans who can’t help but see you as the expert.

Categories

Business
Education

Episodes

How to Start a Podcast That Will Attract More Clients…The Easy Way

Jun 4, 2016 35:40

Description:

Getting noticed is becoming increasing difficult in the competitive markets of today. In years past, a blog might set you apart from your competitors, while today it’s a requirement for basic operation. That’s right. In this day and age, you have to do more to get noticed. This is especially true in ultra competitive markets […]

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Solopreneur Marketing Plan for the Unemployable

May 24, 2016 49:26

Description:

We’ll get into the solopreneur marketing plan later in this post, but first I want to share something. Recently, I realized I’m unemployable. Not employable in the conventional sense, anyway. The good news is that being unemployable doesn’t mean you have to be unemployed. Jack and I sat down with Michael O’Neal from The Solopreneur […]

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How Brad Costanzo Will Wrap Your Business In Bacon

May 10, 2016 45:56

Description:

If you had a near photographic memory of every marketing strategy you’ve ever tested, used or even heard of…how strong of a marketer do you think you’d be? We have that guy on the show today. His name is Brad Costanzo, and he is the host of the Bacon Wrapped Business show (because everything wrapped in […]

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Authority Hacks To Increase Website Engagement

Apr 19, 2016 21:44

Description:

In today’s podcast episode, we go over 6 specific authority hacks to increase website engagement. Press ‘Play” below to start listening now! You’ve probably already created an easy to navigate and informative website with awesome content. Now, you want to ensure your readers become engaged. In other words, you want to get those conversion numbers […]

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6 Steps To Get New Clients With Authority Content Marketing

Apr 5, 2016 27:06

Description:

In today’s show, we go over how you can create your first authority content marketing campaign. Authority Content Marketing is a series of content pieces that are specifically designed to increase your authority positioning. This is type of campaign is a hybrid of our style of our authority marketing, and content marketing which has been exploding […]

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Digital Marketing Checklist for Local Businesses

Mar 29, 2016 41:52

Description:

Take the red pill, and you can keep reading this post. Or take the blue pill, leave this site, and stay in wonderland forever. Well…that’s a little dramatic, I guess. But one of my top 5 movies, and I’m a big dork. Plus it’s my site.  🙂 But seriously, digital marketing is an important tool […]

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Get Local Media Coverage For Clients (Or Even For Yourself)

Mar 22, 2016 22:09

Description:

As a marketing consultant, you likely focus on social media, SEO and email campaigns. But do ever think about how to get local media coverage for clients, too? While these are traditional marketing methods are great to develop your client’s brand, and get them in front of their target audience, you shouldn’t dismiss the effectiveness of […]

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Become A Contributor for Forbes (And 8 Other Authority Sites)

Mar 15, 2016 25:04

Description:

At some point in your professional life, you’ve probably wondered how to become a contributor for Forbes Magazine. Or maybe Inc, Fast Company, or even Entrepreneur. It’s powerful exposure and authority positioning.  Every time I write for Entrepreneur, I get 100+ new Twitter followers. It also gives you other places to share your message.   I can […]

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A Simple Authority Marketing Offer You Can Test

Mar 8, 2016 16:27

Description:

In today’s episode we go over a simple authority marketing offer you can make to your existing clients (or even new prospects) today….by just making a “small bet”. What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? In his bestselling […]

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The 7 Apps We Rely On To Run Our Marketing Agency

Mar 1, 2016 20:55

Description:

We are living through an extraordinary moment in human history. Technology is advancing faster than ever before. Just a handful of years ago, you were the cool guy if you had a beeper. Now, its impossible to get by with out a smartphone with a huge data plan. …heck…even my car has wifi. And I […]

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The State of Authority Marketing

Feb 23, 2016 28:52

Description:

Welcome to the State of Authority Marketing Address of 2016. This extremely important episode will cover the 7 most important things you can do in 2016 to position yourself as an expert in your industry.   We are living through an extraordinary moment in human history. Technological and social change is reshaping the way we market our businesses, deliver work […]

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The 8 Required Elements of The Perfect Lead Gen Page

Feb 16, 2016 49:13

Description:

The first impression your users get of your products and services is typically through some type of lead gen page they land on. Those very  pages you’ve been feverishly tweaking away at and — we presume — constantly analyzing. But we’re betting that many of your landing pages just aren’t cutting the mustard. To help you, […]

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Vanity vs Positioning

Feb 9, 2016 24:22

Description:

Vanity is the reason many think is the reason to work toward influencer status. Julian Casablancas, leader singer for The Strokes said, “” So the reason behind the desire to become an influencer CAN’T be vanity. It must be for POSITIONING. You have to do the things that make it easy for others to recognize you […]

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Becoming An Influencer On Social Media

Feb 2, 2016 51:02

Description:

In this episode we have Ryan Stewman of HardcoreCloser.com joining us as a guest host.  He helps us dig into how anyone can become an influencer using social media. We start off with Brian explaining Hollywood’s proven method of storytelling. Then, how you can apply this formula to turn yourself into the most fascinating person […]

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The New Way To Use Press Releases

Jan 26, 2016 42:02

Description:

If you thought Press Releases were dead because the SEO world pronounced them so when Google wiped out their strength as a source of backlinks, then you were probably never using them to their highest and most profitable effectiveness in the first place. In the Digital Attention Span Economy,  that far surpasses just getting a […]

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How to Stand Out & Get Booked on Radio and Podcast Shows

Jan 19, 2016 38:08

Description:

While podcasts have been around for about a decade, there’s been a surge in listenership in the last couple years that’s getting a lot of attention from business owners, celebrities, advertisers, and consumers alike. The percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% […]

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Book Publishing for the Digital Attention Span Economy

Jan 12, 2016 35:06

Description:

In today’s episode we talk about how to write and publish a book that can help position you as an influencer for the Digital Attention Span Consumer using the One Problem-One Solution Book Formula…even if you aren’t a writer We have a VERY different take on book publishing from all the “make money selling Kindle books […]

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The Digital Attention Span Content Formula

Jan 5, 2016 33:30

Description:

Are you trying to sell with your content..or are you trying to influence? Now, we aren’t talking about sales pages or sales emails…you should focus 100% on trying to close the deal in both those cases. But, influencer content isn’t about creating an immediate sale, it’s about letting the right people find their way to […]

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Focus on Less to Influence More

Dec 29, 2015 28:25

Description:

Diamonds, a newborn baby, Spud Webb, dynamite…and even Tattoo from Fantasy Island. Big things can come in small packages. One of these things is the second “Pillar of Authority Marketing” known as micro-specialization. Basically, micro-specialization is about offering  a very specific service to a very  specific sub-niche in your market, instead of trying to be the answer to everyone’s problem. People […]

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4 Instant Influence Triggers For The Digital Attention Span Consumer

Dec 22, 2015 44:10

Description:

Listen to this episode to learn 4 Instant Influence Triggers you need to know to become a powerful influencer in the Digital Attention Span Economy.

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Being an Influencer vs Calling Yourself Expert

Dec 15, 2015 24:43

Description:

In Episode 32, we go into how to start positioning yourself as an influencer, the drawbacks of trying to be the expert and how the "Impostor Syndrome" is hurting so many entrepreneurs.

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Becoming an Influencer in the Digital Attention Span Economy

Dec 8, 2015 23:24

Description:

In this episode, we begin a new series revealing 7 concise and impactful strategies on how to become an influencer to today’s short attention span consumers.

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How to Make People Like You

Jul 15, 2014 28:25

Description:

On episode #30, we are talking about how to get people to like you. This can apply to anyone in your life, from your family and friends, to business associates and potential clients.

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I Hate Selling

Jul 8, 2014 27:45

Description:

In episode #29, we are getting into sales around pop culture and how classic successful salesmen are portrayed in movies. This week, we are talking about what most people dread, but is most important in any businesses – sales. Being a salesman has often very negative connotations. Salespeople are often seen as con-men and bullies; […]

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Building Authority with an Email List

Jun 10, 2014 31:18

Description:

Last week we talked about getting people to opt-in and capturing their emails. So what do you do next after you build up your email list? In episode 28 we’ll be covering what to do after you’ve built your email list, how to build authority with your list, and how to get people to trust […]

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Selling the Opt-in

Jun 3, 2014 32:46

Description:

In episode #27, we are getting into some more of the tactical stuff and some of the how-to’s that you guys have been asking for. This week, we are talking about an important topic close to our hearts – lead generation and opt-ins. One of the biggest mistakes that people make today in marketing is […]

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Tai Lopez, The Digital Renaissance Man

May 30, 2014 53:06

Description:

In this special episode of “Profiles of Authority” we talk to Tai Lopez. Tai is an aspiring renaissance man that’s the author of a few books on unrelated subjects, a member of MENSA: the high IQ society, a self made millionaire before the age of 30, a Certified Financial Planner, CHFC, CLU, and most importantly […]

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How to Create Your Bio Page

May 13, 2014 26:58

Description:

This week, we are talking about creating your bio page. When writing a “Bio” or “About Me,” most people wait until the very last minute to throw a few things together, neglecting the importance of this page.  In reality, it is one of the most visited pages on many sites. We’ll discuss the importance of […]

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5 Mistakes When Acting Like An Authority

May 6, 2014 34:02

Description:

In Episode #25 we reveal the five common mistakes people make when they are attempting to act and look like an authority. We’ll describe the importance of simplicity. Your pitch should be so simple that a ten year old could understand it. You’ll learn how to make it about your prospect and not yourself. People […]

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How to Inspire Others

Apr 29, 2014 35:41

Description:

In this week’s episode, we really dig into what it means to be an authority that inspires others and what the characteristics of an educator and advocate are. We’ll discuss what to do, and more importantly, what not to do when you aim to inspire people to follow you or see things in a certain […]

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How to Tell a Story

Apr 22, 2014 26:32

Description:

In episode # 23, we are talking about how to tell a story with your content; whether it’s a blog post, podcast, speech, or a sales pitch. We discuss how much detail you should add to each one of your stories and why. While it is important to use detail to help the audience relate […]

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Selling with Authority

Apr 15, 2014 32:52

Description:

In this episode, we switch gears and discuss the most important, yet sometimes dreaded, part of any business…you guessed it, sales. We’ll talk about the role sales play in our everyday lives and why you love them or hate them. We’ll break down sales into different types and explain how to apply authority to each […]

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The Cost of Authority

Apr 8, 2014 29:58

Description:

In Episode #21, we’re going to start discussing the real cost of creating and establishing your authority. We explain the two most valuable commodities in your life: time and money. Both of them are limited resources and both can have dramatic impact on your outcome. We’ll talk about how you can tell when you’ve made […]

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Fast Authority vs. Slow Authority

Apr 1, 2014 23:02

Description:

In Episode #20, we’re going to start discussing the differences between fast authority content and slow authority content. We explain how fast authority triggers and slow authority triggers happen on a psychological level. We’ll talk about when you should be using fast authority content, and when you should be using slow authority content. We’ll show […]

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David Neagle Reveals The Secret of Quantum Success

Mar 26, 2014 30:38

Description:

In this episode of Profiles of Authority, we talk to David Neagle. David Neagle is known as the Million Dollar Income Acceleration Mentor and Best Selling author of The Millions Within. David teaches entrepreneurs and commission-based sales professionals how to quantum leap their current incomes past the 7-figure income level, often in less than 12 months. […]

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Adding Authority to Your Content

Mar 11, 2014 33:34

Description:

In Episode #19, we’re continuing our Authority Content series by detailing exactly how you can add authority to your content. We explain how to make the core focus of your content really becoming the educator and advocate for your audience. We’ll talk about how to use a “humble brag” in your content to build your authority. […]

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The Authority Content Mindmap

Mar 4, 2014 37:09

Description:

In Episode #18, we’re continuing our Authority Content series by  laying out a mindmap (download it here) on how to claim your authority through re-purposing content. We actually get into the tactical side of what to do with it, where to put it, and how to use it. We’ll put together a battle strategy for your […]

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The Content Hat Trick

Feb 25, 2014 32:57

Description:

In Episode #17, we’re continuing our Authority Content series by giving you the secrets to re-purposing your existing content. You’ll find out the secret to “The Content Hat Trick”, by learning how to create content that you can use in at least three different ways. We’ll even tell you the four things you should always […]

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Going Beyond the Logos: How to Develop Your True Authority

Feb 19, 2014 37:26

Description:

In Episode #16, we’re kicking off our Authority Content series by going into great detail about how you can put yourself out there as an educator and advocate for your audience. We’ll explain how to develop your authority avatar and project your voice in a way that is consistent with your message. You’ll also find […]

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The Environment of the Authority

Feb 11, 2014 34:33

Description:

In Episode #15, we delve into the impact that your environment and surroundings can have on your outlook, and how that can affect your success and well being. We’ll explain how to systematically recognize and eliminate the toxic people in your life and replace them with positive influences. You’ll also learn how the wrong media […]

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5 Keys To Develop Your Own Micro Specialization

Feb 4, 2014 40:51

Description:

In Episode #14, we return to the topic of Micro-Specialization and divulge 5 key secrets to developing your own brand. We’ll describe the importance of finding a good coach who will tell it like it is, and push your boundaries. You’ll learn how to avoid comparing yourself to others and how focusing on bettering yourself is […]

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Framing Your Value

Jan 28, 2014 29:31

Description:

In Episode #13, we get down to the nitty gritty on how to frame your value and become a trusted and relied upon authority in your field We’ll explain the difference between becoming someone’s servant and becoming their savior, and how that can pay off in dividends. You’ll learn how to utilize the theory of […]

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Wishes… Or Goals?

Jan 21, 2014 26:19

Description:

In Episode #12, we unlock the secrets on how to transform those New Year’s resolutions you’ve made into real, obtainable goals. We’ll explain how to change your goals into the processes and actions that are necessary to make your dreams come true. You’ll learn the importance of creating short term, actual goals that you have […]

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Authority Mindset: Inside the Mind of Your Prospects and Customers

Jan 14, 2014 36:50

Description:

In Episode #11 we go into great detail about the four questions that will revolutionize the type of engagement that you get with your prospects. We’ll explain the steps you can take to educate your potential clients and let them feel like you are an advocate for their success. You’ll hear about the importance of […]

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The Death and Rebirth of Garrett J. White

Jan 9, 2014 47:49

Description:

This is the third installment of our special series, “Profiles of Authority“,  where we share an interview with someone that has demonstrated the ability to position themselves as an authority of their industry. Today we talk to Garrett J. White, the “Master Coach Mentor” and creator of the Warrior 90 Day Challenge. At the age of 24 […]

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How to Add Authority to your Presentations

Jan 7, 2014 33:42

Description:

In Episode #10 we explain precisely how to add authority to your presentations and webinars, and how to cement yourself as a reliable authority in your field of expertise. We start things off by explaining some of the worst case scenarios, what NOT to do when making your presentations. You’ll hear a host of subtle […]

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Authority Mindset: Which “Authority” Are You?

Dec 31, 2013 37:28

Description:

In Episode #9 we reveal the four most prominent authority “personas” and why specifically crafting yours will be worth your time 10x over. We kick off the episode by revealing that you want to be considered a guru by others, it is NOT in your best interest to call yourself one. You’ll hear all about […]

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Authority Marketing and Building a Passionate Following on Facebook

Dec 24, 2013 37:00

Description:

In Episode #8 we uncover how you can capture incredible authority and drive engagement to your brand using a few simple Facebook strategies. We get this episode started by discussing the most powerful attributes of Facebook and why this platform is a PERFECT opportunity for engaging, testing, and relating with your followers. You’ll hear Brian’s […]

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How to Get More Speaking Engagements With Authority Marketing

Dec 17, 2013 48:10

Description:

In Episode #7 we dig into how to get speaking engagements using  the same authority marketing techniques we discuss every week on this show. To start we totally dispel the myth that paid speaking appearances is where the money is…it’s not. We go over 8 Authority Marketing Techniques to Get Speaking Engagements that you can […]

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Doug Clark – Profiles of Authority

Dec 12, 2013 34:12

Description:

This is the second installment of our bonus, “Profiles of Authority” series. In this series we share an interview with someone that has demonstrated the ability to position themselves as an authority of their industry. Today we talk to Doug Clark, star of Spike TV’s hit show, Flip Men. Born and raised in Utah, Doug Clark […]

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The Authority Mindset – Micro Specialization

Dec 10, 2013 52:19

Description:

In Episode 4 we defined The Authority Mindset as being a customer educator and advocate. In this episode we explore “The Authority Mindset” again…specifically we dig into something we call micro specialization. Celebrity entrepreneurs like Dave Ramsey and Richard Simmons have dedicated their careers to being specialists on very, very niched topics…and have profited wildly. …and you […]

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The Best Seller Loophole

Dec 3, 2013 49:13

Description:

Here’s a little known fact…very few authors write books to make money off publishing. Mr. Robert Kiyosaki, initially wrote the New York Times best seller book “Rich Dad Poor Dad” to sell his educational game called Cashflow. A book is the ultimate brochure – it promotes your services and business and gets you free publicity. […]

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Keri Murphy – Profiles of Authority

Nov 29, 2013 41:21

Description:

This is the first installment of our bonus, “Profiles of Authority” series. In this series we’ll  share an interview with someone that has demonstrated the ability to position themselves as an authority of their industry. Today we talk to Keri Murphy, TV host and CEO of Inspired Living. She is also a well know host of […]

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The Authority Mindset – Being a Customer Educator and Advocate

Nov 26, 2013 48:39

Description:

  Director Robert Rodriguez once said,”Changing the game is a mindset.” He’s right.  The first step in changing your “game” and elevating yourself to authority status is changing your mindset. We’ll be digging into several areas of the AUTHORITY MINDSET over the coming months, but in this episode we wanted to focus on elevating your […]

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Claiming Your Name in Google (With Authority)

Nov 19, 2013 29:17

Description:

Episode Number Three of the Authority Alchemy Podcast is here. What will they find when they GOOGLE you? If you’re not claiming your Authority by optimizing Social Profiles, Websites, Business Listings, Press Releases and any other online assets for your Name, you are neglecting one of the biggest opportunities to make your prospects PICK YOU! […]

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Anatomy of an Authority Press Release

Nov 7, 2013 30:57

Description:

Extra! Extra! Read All About It. Press Releases aren’t dead after all. If you thought Press Releases were dead because the SEO world pronounced them so when Google wiped out their strength as a source of backlinks, then you were probably never using them to their highest and most profitable effectiveness in the first place. […]

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What is Authority Alchemy?

Nov 1, 2013 33:51

Description:

Welcome to Episode Numero Uno of the Authority Alchemy Podcast. Find out just what we have in store for you to learn what it means to position yourself as THE Authority for your industry faster than you thought possible. Resources Mentioned Influence: The Psychology of Persuasion – Robert B., PhD CialdiniSHOW If you like the […]

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