Industry experts discussing design and product st…


Industry experts discussing design and product strategy. Hear from leaders how they are solving the right problems and building products and features that matter most.




Episode 36 - Sharing and Communicating User Research with Natalie Hanson

Apr 5, 2019 00:52:59


Episode 36 highlights with Natalie Hanson - Differences between in house and external UX teams and the unique challenges of each - Tips for collaborating with others on your user research work - How to encourage non-designers and non-researchers to collaborate on user research and insights - Tips for working with stakeholders who believe they already know what needs to be designed - Effectively communicating user research insights to inspire action from executives, developers and more

Episode 35 with Rob Walling on Startups and Making Tough Design and Product Decisions

Feb 20, 2019 00:56:28


Episode 35 highlights with Rob Walling: - How Rob started and/or acquired multiple SaaS apps over the years and some product and design lessons he’s learned from that experience - Rob’s background as a software engineer and what made him decide to become an entrepreneur - The story of founding Drip and how Rob and how the team made some pretty big changes in the product - Finding the confidence to help you figure out how, and when, to make big product decisions - Minimum Path to Awesome and how to successfully launch new features in your product

Episode 34 with Jason Voiovich on the Dangers of Quant Data and Empathy

Dec 22, 2018 01:02:55


Episode 34 highlights with Jason Voiovich: - Jason’s background in marketing and consumerism as well as what led him to become an author on the topics - The pitfalls of focusing too much on analytics and quantitative data to understand your customers - Why empathy is a key to the future of our work and society - Jason’s research about empathy - The connection between empathy and burnout… and what you can do about it - Doing less to get better results in UX, research and marketing - What does it mean to be scientific versus “scientism”?

Episode 33 with Kate Towsey

Nov 27, 2018 00:48:46


Episode 33 highlights with Kate Towsey: - Kate’s background and how she got into user research and ResearchOps - What it was like to “research the researchers” - The global ResearchOps community and how it all began - Research repositories and libraries - Leading research operations at Atlassian - How and why the ResearchOps community grew to what it is now - Kate’s definition for #WhatisResearchOps?

Episode 32 with Gregg Bernstein

Oct 31, 2018 01:04:17


Episode 32 highlights with Gregg Bernstein: - How Gregg and his team are doing user research at Vox Media - Doing user research for broad audiences and industries - Using smaller research projects to lead to larger more strategic research - How to most effectively share your user research findings with stakeholders and your team - Thoughts on UX research repositories and libraries - Tools and tips for setting up your ResearchOps and process for taking in, conducting and sharing user research at your company - Making user research more strategic to influence company focus and direction - Avoiding the pitfalls of overthinking in the user research process

Episode 31 with Hana Nagel

Oct 11, 2018 01:08:57


Episode 31 highlights with Hana Nagel: - How the President of the United States did “user research” and what you can learn from that in your work as a UX designer, researcher and product maker - Doing user research...about user research, so that you can see much more success with your organization adopting a more user centered mindset - Focusing on the outcomes of research to create a greater impact with user research at your company - Learning the behavior of your teams and company in order to sell user research internally - How to empower other teams to do user research themselves in order to scale user research at your company - How to turn user research and findings into action and recommendations - Giving your team and company confidence in doing the right things

Episode 30 with Dave Malouf

Sep 18, 2018 00:40:31


Episode 30 highlights with Dave Malouf: - What is ResearchOps and DesignOps? - Challenges of operationalizing research and design in growing organizations and how to overcome them - Dave’s tips and insights in how to grow design and research in your company more efficiently - Who owns “ResearchOps” and what does that person(s) do? - How to determine when you should be thinking about DesignOps and ResearchOps

Episode 29 with Jorge Arango

Sep 11, 2018 01:05:46


Episode 29 highlights with Jorge Arango: - The similarities between physical architecture and UX design - Tips we can apply from the process of architecture to digital design - How to think about physical spaces to inform the digital information spaces you create - Feedback loops in digital information spaces - How the rate of change in physical buildings vs. digital spaces has changed our expectations as a culture - The ways language greatly impact our expectations and design of digital spaces - Design ethics in digital places where civic discourse happens and how we as designers can be more mindful in creating them

Episode 28 with Jim Kalbach on Experience Mapping and Design in Business

Aug 27, 2018 00:49:37


Episode 28 highlights with Jim Kalbach: - What is the difference between user experience, customer experience and marketing - Jim’s background in UX design and how that helped him transition to his role now in customer experience and product education - Remembering that the “grass is never greener” and no organization is perfect in order to have a longer term impact where you work - What is the true secret to becoming a kick ass design leader - The long term effects of even the smallest UX and user research decisions - Experience mapping principles and tips from Jim’s book - Building empathy and understanding for your stakeholders and business to be a more successful designer

Episode 27 with Brianna Sylver

Aug 7, 2018 01:15:42


Listen to Episode 27 for highlights with Brianna Sylver including: - The difference between user research and market research -Using both market research and user research to build a better design strategy - Why market research may not be what you think it is - How and when you should think about doing user research more like a market researcher - Project mindset vs. product mindset - Tactical vs. strategic UX design

Episode 26 with Jeffrey Zeldman

Jul 25, 2018 00:44:57


- How Jeffrey and the team at An Event Apart design the experience of the conference - The dangers in the seduction of building “cool” stuff as opposed to the things people need - What’s the difference between junior designers and senior designers? - Design ethics, mindfulness and inclusiveness in UX design and product management - How the web and design has changed since 1995

Episode 25 with Michelle Fitzpatrick

Jul 10, 2018 00:45:13


- Product management at Intercom - Choosing the right problems to solve for your customers - What user research looks like at Intercom - How Michelle and the product team at Intercom chooses which projects to work on - Where does UX design start and Product Management end?

Episode 24 with Denise Jacobs

Jun 22, 2018 01:03:08


Episode 24 Highlights: - What is creativity? - The concept of “flow” and its role in identifying and harnessing your creativity - Denise’s story of her very own zone of genius and how you can find yours - Dangers of burnout, how you got there, how to dig yourself out and also how to avoid it - Different types of motivation and what they have to do with your work - How making custom earrings helps Denise be a better writer and speaker - Using HALT to take care of yourself and foster your inner creativity

Episode 23 with Lindsey Redinger

Jun 5, 2018 00:55:37


Episode 23 Highlights with Lindsey Redinger: - What is ResearchOps and how do you operationalize user research? - Making research accessible to everyone in the organization - How InVision documents and stores user research insights - Lindsey’s trick for helping all of InVision build empathy with their customers - Getting new employees at InVision up to speed with who their customers are as part of their new hire onboarding - How to get started in your ResearchOps practice or operationalizing user research and your company - Keeping individual projects aligned to broader company goals - How Lindsey and InVision uses the Jobs To Be Done framework to keep user research focused

Episode 22 with Peter Morville

May 15, 2018 00:54:43


Episode 22 highlights: - Peter’s new book “Planning for Everything” and what led him to decide to write a book about planning - What we can learn from the U.S. Marines about planning better design and research projects - Peter’s framework of S.T.A.R.F.I.N.D.E.R and how to use it for better planning of your ux, design and research projects - How Agile development process can help...and hinder your design and software project planning - Are you OVER-planning? How to determine if you are and if so work at getting better at improvising - Tips for convincing your stakeholders to do (or do more) user research - Systems thinking and how it applies to UX design and product management - Ways to be more self-aware in the design, features and decisions we make in our work as UX designers, researchers and product managers more here:

Episode 21 with Lou Rosenfeld

May 8, 2018 00:53:47


Episode 21 Highlights: - Lou’s background, the beginning of the internet and how UX/IA all started - The stories behind Lou meeting Tim Berners Lee and Larry Page - How Lou started Rosenfeld Media, the UX book publishing company - The story of the blind men and the elephant and how it applies to building a great user experience - DesignOps, ResearchOps and how Lou began major conferences around those topics - Lou’s advice for those of us working in large organizations doing UX design

Inside Aurelius - 002 with Joseph Szczesniak and Zack Naylor

May 1, 2018 01:02:04


- The technology stack that we built Aurelius with and how it’s evolved over time - Understanding common development terms to better communicate design ideas - An inside look at how Joseph and Zack make decisions about the product and the company - Behind the scenes views and opinions on making technology upgrades and feature prioritizations - How we build Aurelius like Wyatt Earp

Episode 20 with Aarron Walter

Apr 17, 2018 00:58:42


Episode 20 highlights - What does a high functioning design team look like and how are they organized? - The three types of successful enterprise UX organization models - How companies like Target, Spotify, Netfilx, Google and more are doing designops and great UX design at scale - Creating and sharing user research findings across your organization

Inside Aurelius - 001 with Zack Naylor and Joseph Szczesniak

Apr 12, 2018 00:56:10


First episode of our new series, Inside Aurelius where Zack Naylor and Joseph Szczesniak, co-founders at Aurelius discuss important topics and the inner workings of Aurelius. This episode's topics include: - Why we made aurelius v2 and how we got there - How we used user research and customer feedback to completely re-design and re-develop our product and company focus UX design, science and art - How Joseph, our CTO took an interest in UX as a developer and how UX can enrich a developers work and satisfaction - How and why developers should participate and have a stake in user research

Episode 19 with Mariah Hay

Mar 30, 2018 00:52:35


- How Mariah came into Human Centered Design from an Industrial Design background - Doing user research and how to include developers/technologists - What are customer feedback loops, how to create and act on them at scale - What it takes to build a truly customer centered organization - How Pluralsight conducts, analyzes and applies user research at scale - The process of Directed Discovery and how to do it - Doing human centered design at scale with a large and growing team - How to empower everyone at your organization to understand customers better

Episode 18 with Patrick Campbell

Feb 21, 2018 01:06:34


Aurelius Podcast Episode 18 Highlights - How user research directly applies to making businesses more successful - Doing customer research to inform pricing strategy - Figuring out what is most valuable to your customers - Using customer research to develop buyer personas - How you’re probably doing surveys wrong and how to fix that - Helping people understand what you learned from user research and put it to use - Potential pitfalls of building and using personas and how you can avoid them

Episode 17 with Erika Hall

Feb 1, 2018 01:07:24


Erika Hall, co-founder at Mule Design on the Aurelius podcast Episode 17 highlights: - Use research and design to create products and systems that are more balanced - Where to start helping your company make a bigger impact with user research - “Startup” culture and why it can be very unhealthy and unproductive - Why some companies still aren’t doing user research and how you can help - How having shared goals boosts collaboration and creativity

Episode 16 with Andy Vitale

Jan 11, 2018 00:45:19


Andy Vitale, Director of UX at Polaris Industries on the Aurelius podcast Episode 16 highlights: - What makes experiences valuable - Getting a “seat at the table for design” - How to grow from a designer into a design leader - Speaking the language of business to sell your ideas - How to tie design decisions to business metrics

Episode 15 with Indi Young

Dec 18, 2017 01:00:57


Episode 15 highlights: - Non dominant thinking styles, diversity in product design and user research - Difference between problem space research and solutions research and why it matters - The concept of “thinking styles” in research and how to apply them in UX design - How machine learning and AI can create emergent experiences in the future - Different types of empathy (cognitive and emotional), what they are and how to use each one - A brilliant, tactical example of how to make sense of what you learn from user research

Episode 14 with Steve Portigal

Nov 23, 2017 00:58:44


Aurelius podcast episode 14 with Steve Portigal Full show notes here: - Why you should be doing [more] user research - How to convince your stakeholders that user research is important - 3 approaches to building brilliant products and features (and which one is best) - Convincing your stakeholders and leaders to do (more) user research - What is a user research process to make sure you’re learning the right things - The difference between research analysis and research synthesis

Episode 13 with Andy Budd

Sep 6, 2017 00:55:26


Episode 13 highlights: - The beginnings of Clearleft - How the UX agency to client relationship has changed - Designing like a detective - Gathering the right evidence to do great UX design - The tools and application are of design thinking - How to go from research, synthesis and insights into actual design - Dangers of “research theater” and how to avoid them - Getting past the obvious solutions to create your most brilliant designs

Episode 12 with Tomer Sharon

Aug 15, 2017 00:52:33


Episode 12 highlights: - Tomer Sharon’s user research tool at WeWork, Polaris - Tomer Sharon on Democratizing UX - What is user research - What makes up a key insight and how to create them - How to do user research the right way - What questions can user research answer - Difference between finding out what customer want vs what they need - Research nuggets, what they are and how to create them

Episode 11 with Christina Wodtke

Jun 29, 2017 00:59:47


Episode 11 highlights: - Why understanding a business model is critical for designers
 - Using design to do more than make a great interface or a sexy advertisement
 - Humanizing business and letting design/design thinking drive how business gets done
 - What OKRs are, where they’re used and how to do them
 - How Christina has used OKRs for both business and her own life
 - Embracing business metrics as designers
 - How you can be more innovative than Steve Jobs 
- Tools and techniques for looking at your customer feedback and research insights to get beyond your assumptions

Episode 10 with Jeff Patton

May 2, 2017 00:54:41


Episode 10 highlights: - What product discovery is and how to do it - The wrong way to do user research and how to avoid it - A process to make sure you’re building products and features that solve real problems - When product discovery starts and ends - 4 steps to conducting product discovery - The importance, and dangers, confidence level in design or product ideas

Episode 9 with Melissa Perri

Apr 6, 2017 00:28:03


In this episode we talk about: - Melissa’s approach to product strategy - Setting good strategic goals for our product and user experiences - The difference between shipping features and shipping GOOD features - How to do user research to actually drive innovation - Case study examples from Melissa on how she used user research to increase user acquisition - Using product and UX goals to tie up into larger company vision and strategy Free product strategy blueprint: Free product strategy mini-course: Aurelius Podcast feedback survey:

Episode 8 with Audrey Crane

Mar 13, 2017 00:49:06


Episode 8 highlights: Audrey’s concept of “give me a napkin” Knowing how and when to step backwards from a prescribed solution to find the problem to solve Working with your team and stakeholders so you can make a meaningful contribution as a designer How we can find, and solve, the right problems as designers UX designers and product managers working together successfully Who owns the advocacy for and voice of the customer? Audrey was so much fun to talk with. As a partner at DesignMap, she helps teams and companies distill complex problems into simple solutions. Audrey has an uncanny ability to make a brilliant point about a complicated topic with simple, subtle language. We had a chance to discuss how to do user research and apply what you learn in a smart way to all the design and product decisions you make. We also spoke at great length about how to get your organizations on board with the value of design and research to really impact the success of their business. I hope you all enjoy the conversation with Audrey as much as we did!

Episode 7 with Jeff Gothelf

Feb 19, 2017 00:37:09


Episode 7 highlights: - Jeff's definition of product strategy - Bringing clarity to the process of building a product strategy - The difference between brand and product strategy, and how they work together - The single biggest factor that holds most companies back from having a great product strategy - Building a product roadmap and strategy that actually works - How to empower your teams to solve problems instead of only building features Who owns the product strategy? Product managers or UX Designers?

Episode 6 with Peter Merholz

Jan 24, 2017 00:50:57


Episode 6 with Peter Merholz by Aurelius

Episode 5 with Dan Brown

Dec 29, 2016 00:46:55


Episode 5 with Dan Brown by Aurelius

Episode 4 with Josh Brewer

Dec 1, 2016 00:36:21


How we know we’re building the right products or features Using the “jobs to be done framework” in design and product development How Twitter did design critiques to determine they were solving the right problems The difference between presenting design decisions to your team vs stakeholders What it looks like to “have a seat at the table” as a UX designer Helping your company value design at the highest level with executives Measuring the success of UX design Links from this episode: Josh Brewer’s new company, Abstract: Book, “The Ego is the Enemy”: “Pay as much attention to the little things that you see and hear and witness when someone is using what you’ve made”

Episode 3 with Fred Beecher

Nov 11, 2016 00:45:03


Episode 3 highlights: - What is design strategy? What is product strategy? - Effective design strategy methods and approach - Where business strategy ends and design strategy begins and the difference between the two - Where design fits into business strategy - How design can help monetize failure - Ways that design and product strategy can drive business strategy - Practical ways design can help fulfill your company mission Links mentioned in this episode: - -

Episode 2 With Jared Spool

Oct 19, 2016 00:41:31


Episode 2 highlights: - the importance of framing the problem in UX and product strategy - how to tell if you're designing and building the right features or products - measuring the impact and success of UX design and product strategy - balancing an understanding of the business strategy to make better design and product recommendations - Jared's most effective way of getting your company to prioritize UX and product strategy - who owns the user experience?

Episode 1 Why We Made Aurelius

Sep 19, 2016 00:24:52


Industry experts discussing design and product strategy. Hear from leaders how they are solving the right problems and building products and features that matter most.